Tweet In the old days, monitoring the media meant you’d read various print and trade publications (which usually were a finite number) and get to know reporters and editors. With over two billion voices on the Web,” says Gary Lee, CEO of mBLAST , “it’s almost a fulltime job monitoring what’s being said in your industry (or your clients’ industries) across hundreds of blogs, industry sites, online publications and various social networks.”. The cool thing about mBlast is that the company indexes thousands of blogs, articles and social data and then matches this content to keywords. MORE >>

tweeted about their social media approach, they featured my tweet on their Facebook page, and soon after Carol Stephen, the voice behind San Jose Plumbing, and I connected by phone. As his business grew, he hired Carol Stephen of Your Social Media Works to manage his company’s Facebook and Twitter accounts and to develop a social media marketing strategy. Interviews with Fab Peeps carol stephen Facebook san jose plumbing Social Media for the TradesTweet I first came across San Jose Plumbing when I was part of a Twitter Follow Friday. MORE >>

I’ve been on a limited engagement with social media for months now. Having this downtime has allowed me to approach social media from a 50,000 foot perspective — and to determine what exactly I wanted social media to do for me. It took me awhile to figure out that while social media is wonderful, it’s my work — the kind I get paid for — that pays the bills and that allows me to have a wonderful life. The post My (Simplified) Social Media Strategy appeared first on Dianna Huff. well, everyone. MORE >>

'For over a year now I’ve been thinking about how marketing has changed due to social media. Then social media hit and everything changed again. could see the effects of social media on my business. Having come from a traditional marketing background, and having been well-steeped in traditional lead generation, I kept wondering if social media had changed the marketing funnel, and if so how? Here’s the deal: I made these changes because I was positively influenced by Ilene and our mutual friend via social media. MORE >>

As I posted elsewhere, I got this idea from Constant Contact ; they did a similar campaign in February where they posted social media tips. ” As Gail Goodman says in her new book, Engagement Marketing: How Small Business Wins in a Socially Connected World , you can have a thousand fans but if none of them are engaging with you, you’re basically just talking to yourself. Tip: Integrate your channels by including social media icons AND URLs in your print materials, e-newsletter, blog, etc. My campaign was pretty simple. Engagement is tough for B2B. MORE >>