Customer Experience Matrix

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New Paper -- Which Social Media Marketing Methods Are Best For You?

Customer Experience Matrix

It's a do-it-yourself guide to picking social media marketing methods. Resources include ability to generate large volumes of content, ability to generate high quality content, existing social media traffic, available support staff, and budget. You can download the actual paper here. and TrustRadius.

Paper 120
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Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond

Customer Experience Matrix

Bottlenose keeps up with the world pretty much the same way that you and I do: it scans news, social media, and other sources for information, extracts what’s relevant to our needs, and identifies new information or trends that might require some action. Data sources. Data sources. Trend identification.

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Real Examples of Social Media ROI

Customer Experience Matrix

Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Here’s what I found.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

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Why Social Media Really Matters

Customer Experience Matrix

Social media is the latest stage in this evolution. The final, related factoid is that social media have grown from virtually nothing to nearly 20% of online time over the past few years. Thus, social media present a major threat to search advertising revenues. social marketing.

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SAS, Unica and smartFocus Add Social Media Features

Customer Experience Matrix

Summary: major consumer-oriented marketing automation vendors have all added some type of social media capabilities. On Monday, marketing automation vendors SAS and Unica both announced new social media capabilities. Techrigy lets marketers and service departments monitor, analyze and respond to comments in social media.

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Matching Social Media to Your Needs and Resources

Customer Experience Matrix

Here are some ways to match social media to your business objectives and resources. In my mind, it’s really about helping marketers choose among the ever-increasing media options available today and in the future. I won’t go into the details of the presentation, but thought I’d share this chart for selecting among social media.