Content Marketing for BI

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Simple Ways to Power your Website with Social Media

Content Marketing for BI

The simplest way to get started is to connect to the major social media outlets: Twitter, Facebook, and LinkedIn. Here are the plugins I use: Follow Me – Offers hyperlinked social media icons that your users can click on to follow you. Sociable – Provides a wide variety of social media buttons at the bottom of every post so that users can share your content with others.

Visualize Social Media Data

Content Marketing for BI

So, I started poking around looking for some cool infographics and found some in the social media space. First, that social media has connected us in ways never before possible. Social data, better understanding. For the first time in history, social data about human activities is being collected and archived. Facebook. LinkedIn. Twitter.

[INFOGRAPHIC] How to Use QR Codes for B2B Marketing

Content Marketing for BI

Marketing Social Media Strategy and Planning marketing content marketing strategies mobile QR codes smartphonesI’ve been seeing QR codes more and more and wondered how I might incorporate them into my own marketing content and activities for B2B companies. After doing much research, testing, and my own brainstorming, I came up with this infographic to help pull it all together.

B2B Finally Embraces Social Media

Content Marketing for BI

B2B Finally Embraces Social Media It seems like for so long, B2B companies struggled with the social media concept–how to get the attention of their customers through Twitter, Facebook, LinkedIn, YouTube, and other social avenues. But just give it time and most have found their social “voice.” Marketing Sales Social Media B2B

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

My 3 Wishes from the Marketing Genie

Content Marketing for BI

will look for clues in your blog posts, Twitter tweets, forums, and other forms of social media. 2. Tags: Content Social Media marketing B2B case studies e-mail web site white papers Remember watching cartoons about Aladdin and the magic lamp? always hoped I’d find a magic lamp on a beach somewhere and I’d be granted three wishes. Here are my three wishes: 1.

Networking Your Social Media

Content Marketing for BI

Social media is still fairly new and understanding how to connect the various social media tools is not easy. One last suggestion, add social links to your posts with the Sociable plugin. Tags: social media blog facebook LinkedIn Twitter Wordpress First, this help assumes you have a hosted blog, particularly Wordpress. Let me know and I can help.

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Will Social Media Replace Traditional Marketing?

Content Marketing for BI

Social media is on the tip of most every B2B marketer’s tongue these days. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. Looking at B2B social media efforts in 2009, the study shows: 68% have set up group pages on social networking sites. What does your company think about social media marketing?

The Social Media Marketing Wormhole

Content Marketing for BI

Marketing as we know it is over and we are about to enter a whole new universe I call social media marketing. Social media marketing is still young and still only a small percentage of companies are giving it a try. They understood that adding social media to their marketing was not as simple as it sounds. No more “build it and they will come” websites.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. Forums, online communities and social networks – 45%. Interactive media: podcasts, video, online demos – 30%. social technology isn’t affecting their decisions when it comes to purchasing business solutions. ”.

Embracing Socialytics

Content Marketing for BI

love this word – it perfectly captures what it is — analysis of social media. I’ve only heard it used a couple times but when Michael Fauscette of IDC wrote his post, Socialytics , I decided to investigate it further. Though there aren’t many, there are more and more social media analysis vendors with solid offerings. Socialytics. What are people saying?

Is Twitter Dying?

Content Marketing for BI

Busy is good but I do miss the pint-sized social interaction, even if it’s limited to 140 characters. Tags: Social Media technology adoption lifecycle Twitter I thought it was just me. My daily tweet count is down this year but I attributed that to my suddenly being insanely busy. However, I’m wondering if my trend is telling of something more significant. Bohlen, George M.

On the Internet, Everyone’s an Expert

Content Marketing for BI

Tags: Content Social Media blog content marketing Content Strategy Twitter web content website

Social Networking Starts the Relationship, Face to Face Clinches It

Content Marketing for BI

One huge AHA (more like duh) moment for me was the reaction I got when meeting my social network friends in person for the first time. Tags: Social Media blogs comments conference face to face facebook LinkedIn social networking Twitter I skipped last week’s post since I was at the TDWI conference for business intelligence last week. The face gives off so many cues.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

If We Can't Laugh at Ourselves…

Content Marketing for BI

If we’re not working on a corporate marketing team, we’re trying to find and convince prospects to use our services, trying to stay up with the latest social media trends, and competing with thousands of other independent marketers or agency marketing teams. Marketers today are spending a lot of energy trying to do more with less. My marketing friends need a good belly laugh.”.

If We Can't Laugh at Ourselves…

Content Marketing for BI

If we’re not working on a corporate marketing team, we’re trying to find and convince prospects to use our services, trying to stay up with the latest social media trends, and competing with thousands of other independent marketers or agency marketing teams. Marketers today are spending a lot of energy trying to do more with less. My marketing friends need a good belly laugh.”.

Once upon a time in B2B marketing

Content Marketing for BI

The emergence of social media has helped changed the face of B2B marketing, an improvement in my opinion. Is it just me or is most marketing content for B2B pretty dry? So much of our content says, “This is our software. It enables you to do this, so that you can do that.”. I’ve been thinking about the “dry and boring” problem for a long time. But something still seems to be missing.

Once upon a time in B2B marketing

Content Marketing for BI

The emergence of social media has helped changed the face of B2B marketing, an improvement in my opinion. Is it just me or is most marketing content for B2B pretty dry? So much of our content says, “This is our software. It enables you to do this, so that you can do that.”. I’ve been thinking about the “dry and boring” problem for a long time. But something still seems to be missing.

How to Bake a White Paper from Scratch: Part Four – The Consumption

Content Marketing for BI

Now it’s time to use your social media channels. So there you have it—a nicely-written, neatly-formatted, white paper. You learned how to choose a topic and create an outline in part one , how to research and write the content in part two , and how to dress it up with graphs, quotes, and images in part three. Now, it’s sitting there, all shiny, just begging to be read. Now it’s time to make it available and get the word out. The first thought is to add it to the resources section of our company website. But, how about adding a small blurb and link on the relevant product page?

TDWI Vendor Panel on the Future of BI – part One

Content Marketing for BI

Social Media Data – Also known as social media analytics (SMA), this is definitely a new trend that has incredible value. Last week I had to opportunity to attend the TDWI conference on BI in Las Vegas. While TDWI actually holds four conferences every year, this first one of the year is always the largest. This year, things seemed to be hopping with over 750 attendees. During the conference, I spent some time in the TDWI Executive Summit. While the regular TDWI sessions (classes) are a half to full day, the Executive Summit presentations are generally an hour each.

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media. Social In Sixty Seconds. It is.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).

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How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure social media profitability.

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23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

4 Ways to really engage your customers on social media

Biznology

It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Contests on social media are a dime a dozen today, so do something atypical to make your brand stand out.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Ignoring social media return on investment.

Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. inches of snow to melt.

5 Ways User-Generated Content Amplifies Your Social Media Strategy

B2B Marketing Insider

Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. And with social media, content emerges. The post 5 Ways User-Generated Content Amplifies Your Social Media Strategy appeared first on Marketing Insider Group. Social Media Social Media Campaigns

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. huge part of social media is understanding your audience. Sort of.

What is Social Media Marketing?

Biznology

Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? Like this post?

36 Sensational Social Media Stats and Facts

Webbiquity

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy. Social is for customer service.

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Social media strategy leaders: Hester Tinti-Kane

Biznology

So far, I have done one interview in the Leaders in Social Media Strategies series. How has your education and workplace learning brought you to where you are now, a leader in social media strategy? My professional background and life passions all track back to the field of communication, where social media sits. Yes, I am going to interview myself!

30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

KoMarketing Associates

While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. More importantly, as detailed in my presentation for Supply Chain Management teams this past October, social media is an increasingly important tool for defining marketing ROI. Social Media Strategy and Budgeting.

6 Tools for Automating B2B Social Media Marketing

KoMarketing Associates

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company. Buffer. Edgar. DrumUp.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.

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Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. The post Social Media Explained.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. MediaPost ). 9 B2B Social Media Marketing Stats and Facts.

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Five Top-Rated Social Media Management Tools for 2016 [Infographic]

Webbiquity

What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance.

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