He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and web presence optimization -- the fusion of SEO, search marketing, social media, content marketing and interactive PR. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. MORE >>

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? That said, the biggest changes I see in social media are evolutionary rather than revolutionary. More businesses will embrace social media as the case studies and proven ROI cases surface. As a knock on effect, social media training will be in demand. MORE >>

She is also adept at content marketing, international web marketing and social media marketing. ClickInsights: Tips on how to use social media marketing for promoting white papers. One of the purposes of writing copy is to generate leads. What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? We have invited White Paper Experts to shed light on the following question: "What mistakes must a copywriter avoid in copy used for lead generation?" Books. Others. Cindy King. MORE >>

" Parker Trewin is currently the Director of Marcom at Genius.com and has over twenty years of experience in marketing communications, social media and product management. " Time to ‘get social'. B2B organizations that fail to embrace Social Marketing will fall dangerously behind. Forward-thinking marketers will get serious about “Social Marketing Automation” They will wring out more opportunities by targeting above the funnel and injecting themselves into the conversation --to ensure that no lead is left behind. Parker Trewin. MORE >>

It’s thinking about how you can leverage the Groundswell – garnering attention in viral/social channels but then linking this engagement back to more traditional nurturing channels. For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Does viral work for B2B marketing? Ardath Albee. Yes, again. MORE >>