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INFOGRAPHIC: A 12-Month Plan for Social Media Success

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From MarketingProfs and Intuit, here's an infographic that breaks down the daunting task of building a social media presence for a small business into a twelve month plan with specific, quarterly goals. First Quarter : Take social media inventory. Second Quarter : Work on relationships. Third Quarter : Integrate everything. Fourth Quarter : Look backward, then forward.

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INFOGRAPHIC: Social Media Strategy

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Social media has become more and more important to organizations, yet many small to mid-sized companies are still lagging behind when it comes to the development and implementation of their social media strategies. From Social Media Explorer, here''s an infographic with an eight step approach to social media strategy. View Original Article

INFOGRAPHIC: The Cost of Bad Customer Service in the Social Media Era

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From Help Scout, here''s an infographic that looks at how customer service in the social media era can impact on customer loyalty and business growth. Some see customer service strictly as a business expense, but companies that provide great customer service can actually add to their bottom line. View Original Article

INFOGRAPHIC: Social Media Marketing by the Numbers

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From Mashable, here's an infographic of the surprisingly large numbers behind social media, and the opportunity for marketing that brings. View Original Article

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

VIDEO: Social Media's Multiplier Effect

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From Entrepreneur.com, here's a video with entrepreneur and author Gary Vaynerchuk in which he explains how customers broadcasting their experiences on social media can amplify the impact of your company's interactions. View Original Article

INFOGRAPHIC: Social Media Statistics - 2012

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From Go-Globe.com, here's an infographic that looks at relevant statistics for major social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, Youtube and blogs. Infographic by- GO-Globe.com. View Original Article

INFOGRAPHIC: B2B Social Media 2013

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B2B Marketing''s 2013 Social Media Benchmarking Report characterizes social media as a maturing marketing channel. From B2BMarketing.net, here''s an infographic that shows the state of B2B social media marketing in 2013. View Original Article

INFOGRAPHIC: Social Media and Blogging Stats - 2012

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Visual.ly has an infographic designed by Usama Nasir, which shows sixteen social media and blogging statistics culled from different news sources in 2012 that are significant for marketers. View Original Article

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. sharing content on its social channels. Content.

INFOGRAPHIC: Small Business Success with Social Media

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From CreditDonkey, here's an infographic about how social media has become critical for small businesses to succeed. View Original Article

VIDEO: Making Your Brand Stand Out with Social Media

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In this video from Entrepreneur.com, Shira Lazar, host of YouTube''s What''s Trending , advises that companies be authentic and speak directly to their core demographics when extending their brands to social media. View Original Article

VIDEO: Social Media 2013

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From author Erik Qualman, here's a video that looks at major trends in social media going into the next year. Most impressive marketing fact: The Ford Explorer launch on Facebook generated more traffic than a Super Bowl ad. Watch on YouTube

INFOGRAPHIC: Social Sharing - B2B vs. B2C

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Figuring out how and when your company should share on social media can be as difficult as figuring out what to share. study by Compendium also showed significant differences in what works with social sharing between B2B and B2C companies. From Compendium, here's an infographic on what works for social sharing. View Original Article

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Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

INFOGRAPHIC: Social Media Success in Business

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From Red Giant Design, here''s an infographic about why social media should be incorporated into your marketing and hiring efforts. View Original Article

INFOGRAPHIC: Customer Relationships and Social Media

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From MarketingProfs and 360connext, here's an infographic about maintaining customer relationships with social media. Although 90% of retailers are active on Twitter, only 29% use it to engage with shoppers. Customers often break up with brands that ignore them. View Original Article

INFOGRAPHIC: Social Media Marketing Trends for 2013

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From Twin Engine, here's an infographic with thirteen trends in social media marketing that should manifest in the next year. Social Media Marketing gains impact as key marketing tactic. Social influence moves beyond ‘like’ to incentive driven recommendations. Discounts and giveaways will incentivize social sharing of branding content. Social media impacts business infrastructures – siloed communication systems are challenged. Social channels integrate and align. Media spend shifts from display to paid and sponsored content.

SLIDESHOW: Understanding Social Media's Visual Revolution

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Brands are becoming more visual as storytelling becomes more and more part of marketing. MarketingProfs has a presentation offering insights into the power of visual content marketing for brands. Five Considerations for Brands Telling Their Visual Story. Brands have an unprecedented opportunity. Brands have an imperative to engage. The best content, visual and otherwise, is content worth sharing. Be a Content Brand not a brand with content. Show how your product lives in the world. View Original Article

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? LEADERSHIP SOCIAL. people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. content. 68% 16.7%

INFOGRAPHIC: Social Media Marketing in 2013

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From Wishpond, here''s an infographic that shows how people and marketers are using social media today and how correlated financial success is to a business’ social media activity. View Original Article

INFOGRAPHIC: Small Business ROI in Social Media

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A recent study revealed that social media involvement is increasing among small businesses. From Manta and MarketingProfs, here''s an infographic that shows how small businesses can find a return on investment (ROI) in social media. View Original Article

INFOGRAPHIC: Global Social Media Insights - 2012

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From Burson-Marsteller on JeffBullas.com, here's an infographic of findings from a 2012 study on how companies have adapted to social media. Top 5 Findings. People are talking about the Fortune Global 100 a lot. Video content creation is on the rise. Engagement is becoming second nature to companies. Multiple accounts on these platforms allow companies to target audiences by geography, topic or service. Companies are adapting rapidly to new platforms. View Original Article

INFOGRAPHIC: Social Media ROI Myths

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While most marketers agree that social media brings many benefits, how to measure social media's return on investment is still something of a challenge. From WOMMA (Word of Mouth Marketing Association), here's an infographic that dispels three myths of social media ROI. View Original Article

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the.

INFOGRAPHIC: Social Media vs. Traditional Media

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From Kuhcoon.com, here's an infographic that compares the pros and cons of social media and traditional media. View Original Article

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INFOGRAPHIC: The Social Media Marketing Industry

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From GO-Globe.com, here's an infographic that covers several aspects of social media marketing, including: Top 10 challenges marketers face in social media marketing. Why marketers prefer social media marketing. How experienced are social media marketers. Weekly time spent on social media marketing. View Original Article

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INFOGRAPHIC: Using Social Media for Customer Service

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Forty seven percent of social media users "actively seek" customer service through social media. As a result, 80% of companies have plans to use social media for customer service. From ClickSoftware, here's an infographic that shows the growing importance of social media in customer service. View Original Article

VIDEO: Winning Customers on Social Media

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From Entrepreneur.com, here's a video in which Frank Rimalovski of NYU Innovation Venture Fund talks about creative ways that startups can use social media to reach customers. View Original Article

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

INFOGRAPHIC: Digital Marketing Explained

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From Pixaal, here's an infographic that gives an overview of digital marketing, including SEO, content marketing, search engine marketing, social media marketing and email marketing. View Original Article

Ideas For Content Marketing

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Video Testimonials - pinpoint your brand advocates through social media and ask them to create a video testimonial in return for a free product or gift. High quality, engaging, sharable content can allow your brand to be seen by the world within minutes. Ten years ago, that would have cost hundreds of thousands of dollars. If you don’t have a content marketing strategy, you are losing business to your competition. From Search Engine Journal, here are 20 content marketing ideas. Interview Industry Leaders - great source for engaging your audience. View Original Article

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INFOGRAPHIC: Calculating Social Media ROI

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Ignite Social Media has created a method for calculating the return on investment for social media called the purchase equivalency calculator. The method doesn't purport to show a connection between social and sales. Instead, it's a way to compare social media marketing to investment in traditional online advertising. Here's an infographic describing the calculations. View Original Article

INFOGRAPHIC: Why Social Media Matters to Marketers

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Facebook still commands the widest reach in social media, but marketing opportunities continue to evolve among other platforms and networks. From Brafton, here's an infographic of the current social media landscape, as well as the percentages of brands generating leads via each site. View Original Article

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. According to PQ Media’s “Global. important media topic of 2015. SOCIAL.

The Seven Deadly Sins of Social Media Strategy

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Establishing a social media presence for a brand can be difficult. Social marketing requires a company to shift from broadcasting an anonymous, singular brand voice to engaging directly with customers as individuals. Kevin Dugan offers some tips on how to avoid the "“seven deadly sins” of social media: Envy Trying to mimic the social media programs of other brands isn't beneficial. Brands must understand what makes them unique and use social media to demonstrate that differentiation. Wrath Don't engage in snarkiness.