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INFOGRAPHIC: A 12-Month Plan for Social Media Success

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From MarketingProfs and Intuit, here's an infographic that breaks down the daunting task of building a social media presence for a small business into a twelve month plan with specific, quarterly goals. First Quarter : Take social media inventory. Second Quarter : Work on relationships. Third Quarter : Integrate everything. Fourth Quarter : Look backward, then forward.

INFOGRAPHIC: Social Media Marketing by the Numbers

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From Mashable, here's an infographic of the surprisingly large numbers behind social media, and the opportunity for marketing that brings. View Original Article

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INFOGRAPHIC: Social Media Strategy

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Social media has become more and more important to organizations, yet many small to mid-sized companies are still lagging behind when it comes to the development and implementation of their social media strategies. From Social Media Explorer, here''s an infographic with an eight step approach to social media strategy. View Original Article

INFOGRAPHIC: The Cost of Bad Customer Service in the Social Media Era

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From Help Scout, here''s an infographic that looks at how customer service in the social media era can impact on customer loyalty and business growth. Some see customer service strictly as a business expense, but companies that provide great customer service can actually add to their bottom line. View Original Article

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

INFOGRAPHIC: Social Media Statistics - 2012

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From Go-Globe.com, here's an infographic that looks at relevant statistics for major social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, Youtube and blogs. Infographic by- GO-Globe.com. View Original Article

Choosing the Best Social Media for Your Company

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Depending on a company's goals, resources, audience and bandwidth, one or more social platforms may be more effective than others. From David Murton at jeffbullas.com, here are tips on choosing the most effective social media platform for a company's marketing efforts. Traffic Handling Consider the traffic levels of different social media sites. Audience Understand the habits of typical users of social media. Many social media studies exist to help you further segment the audience. Goals First, define what you want to achieve.

INFOGRAPHIC: Small Business Success with Social Media

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From CreditDonkey, here's an infographic about how social media has become critical for small businesses to succeed. View Original Article

VIDEO: Making Your Brand Stand Out with Social Media

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In this video from Entrepreneur.com, Shira Lazar, host of YouTube''s What''s Trending , advises that companies be authentic and speak directly to their core demographics when extending their brands to social media. View Original Article

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

Nurturing Leads with a Business Blog

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Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. Promote Your Social Media Presence on Your Blog Your social media presence can double as a lead management tool as it offers more opportunities to promote your content and reach out to leads. But blogging can also have a significant impact in the closing stage of selling. From Hubspot, here are eleven ways to use your business blog to nurture leads. View Original Article

INFOGRAPHIC: B2B Social Media 2013

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B2B Marketing''s 2013 Social Media Benchmarking Report characterizes social media as a maturing marketing channel. From B2BMarketing.net, here''s an infographic that shows the state of B2B social media marketing in 2013. View Original Article

INFOGRAPHIC: Social Sharing - B2B vs. B2C

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Figuring out how and when your company should share on social media can be as difficult as figuring out what to share. study by Compendium also showed significant differences in what works with social sharing between B2B and B2C companies. From Compendium, here's an infographic on what works for social sharing. View Original Article

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INFOGRAPHIC: Social Media Marketing in 2013

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From Wishpond, here''s an infographic that shows how people and marketers are using social media today and how correlated financial success is to a business’ social media activity. View Original Article

INFOGRAPHIC: Small Business ROI in Social Media

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A recent study revealed that social media involvement is increasing among small businesses. From Manta and MarketingProfs, here''s an infographic that shows how small businesses can find a return on investment (ROI) in social media. View Original Article

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

INFOGRAPHIC: Customer Relationships and Social Media

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From MarketingProfs and 360connext, here's an infographic about maintaining customer relationships with social media. Although 90% of retailers are active on Twitter, only 29% use it to engage with shoppers. Customers often break up with brands that ignore them. View Original Article

Ideas For Content Marketing

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Video Testimonials - pinpoint your brand advocates through social media and ask them to create a video testimonial in return for a free product or gift. High quality, engaging, sharable content can allow your brand to be seen by the world within minutes. Ten years ago, that would have cost hundreds of thousands of dollars. If you don’t have a content marketing strategy, you are losing business to your competition. From Search Engine Journal, here are 20 content marketing ideas. Interview Industry Leaders - great source for engaging your audience. View Original Article

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INFOGRAPHIC: Social Media and Blogging Stats - 2012

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Visual.ly has an infographic designed by Usama Nasir, which shows sixteen social media and blogging statistics culled from different news sources in 2012 that are significant for marketers. View Original Article

INFOGRAPHIC: Social Media Marketing Trends for 2013

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From Twin Engine, here's an infographic with thirteen trends in social media marketing that should manifest in the next year. Social Media Marketing gains impact as key marketing tactic. Social influence moves beyond ‘like’ to incentive driven recommendations. Discounts and giveaways will incentivize social sharing of branding content. Social media impacts business infrastructures – siloed communication systems are challenged. Social channels integrate and align. Media spend shifts from display to paid and sponsored content.

SLIDESHOW: Understanding Social Media's Visual Revolution

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Brands are becoming more visual as storytelling becomes more and more part of marketing. MarketingProfs has a presentation offering insights into the power of visual content marketing for brands. Five Considerations for Brands Telling Their Visual Story. Brands have an unprecedented opportunity. Brands have an imperative to engage. The best content, visual and otherwise, is content worth sharing. Be a Content Brand not a brand with content. Show how your product lives in the world. View Original Article

The Seven Deadly Sins of Social Media Strategy

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Establishing a social media presence for a brand can be difficult. Social marketing requires a company to shift from broadcasting an anonymous, singular brand voice to engaging directly with customers as individuals. Kevin Dugan offers some tips on how to avoid the "“seven deadly sins” of social media: Envy Trying to mimic the social media programs of other brands isn't beneficial. Brands must understand what makes them unique and use social media to demonstrate that differentiation. Wrath Don't engage in snarkiness.

VIDEO: Social Media 2013

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From author Erik Qualman, here's a video that looks at major trends in social media going into the next year. Most impressive marketing fact: The Ford Explorer launch on Facebook generated more traffic than a Super Bowl ad. Watch on YouTube

INFOGRAPHIC: Anatomy of Content Marketing

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Quality content in the form of blogs, social media posts, search-optimised articles and so on is a driving factor in attracting new customers and building brand loyalty. From ContentPlus, here''s an infographic about how successful content marketing can help businesses grow online. -. View Original Article

INFOGRAPHIC: Social Media Success in Business

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From Red Giant Design, here''s an infographic about why social media should be incorporated into your marketing and hiring efforts. View Original Article

INFOGRAPHIC: Digital Marketing Explained

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From Pixaal, here's an infographic that gives an overview of digital marketing, including SEO, content marketing, search engine marketing, social media marketing and email marketing. View Original Article

INFOGRAPHIC: The Social Media Marketing Industry

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From GO-Globe.com, here's an infographic that covers several aspects of social media marketing, including: Top 10 challenges marketers face in social media marketing. Why marketers prefer social media marketing. How experienced are social media marketers. Weekly time spent on social media marketing. View Original Article

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Content Marketing Checklist

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Keep the "selling" portion of your site separate from the primary content. "Go to Social Media.Once You've Got Something to Talk About" Don't skip the other steps. Give your social media audience something worthwhile to talk about. Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with. But defining content marketing is easier than executing a content marketing campaign.

Content Marketing Lessons

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Coordinate content activity with social media content creation. The Content Marketing Institute offers ten content marketing strategy lessons gleaned from the last 15 years. There is no silver bullet." Every content marketing plan is different and unique, because the mixture of communicating what your business offers, delivering on your customers’ informational needs, and sharing your own corporate story is impossible to duplicate. You can play offense or defense." Or, you can choose to ride the waves of others and pick your sweet spot. Content marketing is the great equalizer."

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VIDEO: Winning Customers on Social Media

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From Entrepreneur.com, here's a video in which Frank Rimalovski of NYU Innovation Venture Fund talks about creative ways that startups can use social media to reach customers. View Original Article

VIDEO: Social Media in 2011

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There are no shortage of videos and infographics about the explosive growth and pervasiveness of social media today. That's because the impact of social media on the world and on business is unprecedented. From Stocktown Productions, here's a video infographic that brings us up to date on the social media. Watch on YouTube

INFOGRAPHIC: Businesses Still Fail at Social Marketing

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While 91% of online adults use some form of social media, only 22% of businesses have a social media manager dedicated to maintaining their brand online. From uberVU, here's an infographic that shows how businesses are still failing to grasp the importance of social media marketing. View Original Article

Bold Social Media Risks

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At one time, companies viewed merely being engaged in social media as risky. Now, for most companies, social media has become an essential part of their marketing efforts. But there are still a lot of social media ideas that most companies are afraid to try. From the Hubspot Blog, here are ten risky social media moves, and examples of companies pulling them off. Allow Feedback Social media allows people a public forum to air their grievances. One social media post for a competitor won't cause your customers to abandon you.

Empower Your Employees to Provide Social Media Content

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Digital marketing requires a steady stream of branded media. Who better to provide that media, regardless the form it takes (Twitter, Facebook, blog post, video, etc.), Chances are, most of your employees know what is required to create social engagement. Permission to try things. - You can still measure social media outreach; you can even use it as a performance metric. Stop doing something you have always done. - To make room for building branded media content, you may need to let go of tasks that are having little or no impact anyway.

INFOGRAPHIC: Social Media ROI Myths

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While most marketers agree that social media brings many benefits, how to measure social media's return on investment is still something of a challenge. From WOMMA (Word of Mouth Marketing Association), here's an infographic that dispels three myths of social media ROI. View Original Article

Webinar: How to Increase Content Marketing Production by 300%

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And it provides the the much needed fuel for effective social media marketing Below is a video case study of content marketing in action. MarketingSherpa interviews marketing director Eric Webb from McGladrey and they discuss their content strategy and results. Content marketing can help with SEO results, brand positioning, thought leadership, lead generation.and more.

INFOGRAPHIC: Business Activity On Social Media

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From Invesp, here''s an infographic that looks at how businesses use popular social media platforms, how much time they spend on these platforms, and how the connect with their customers. View Original Article

INFOGRAPHIC: Using Social Media for Customer Service

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Forty seven percent of social media users "actively seek" customer service through social media. As a result, 80% of companies have plans to use social media for customer service. From ClickSoftware, here's an infographic that shows the growing importance of social media in customer service. View Original Article

INFOGRAPHIC: SEO vs. Social Media

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Both search marketing and social media are essential parts of an overall marketing strategy. From MDG Advertising, here's an infographic that compares the effectiveness and ROI of search marketing versus social media. The verdict: use both for maximum effect. View Original Article

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SLIDESHOW: Upgrade Your Social Media Marketing

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From Hubspot, here''s a slideshow highlighting 20 data-backed ways to make your inbound marketing efforts in social media more successful. Tell Us Why We Should Follow You. Use Contra-Competitive Timing. Use Tall Images on Pinterest. Put Links 25% of the Way Through Tweets. Use Questions on Facebook. Use Links to Get Retweets. Stop Talking About Yourself. Say Something New. Stay Positive. Use Calls-to-Action on Facebook. Stay Away From Buzzwords. Share Links to Interesting Content. Use Photos on Facebook. Use Hashtags on Instagram. Talk About Food on Facebook. Tweet Around 4 p.m.