Second, even though offline WOM is as old as the hills, online WOM is quite new due to the advent of social-media technologies. In this era, it’s not only how your products create value for target audiences but also how your social-media presence and programs create value for them. In fact, your audience should receive value from your social media programs even if they do not purchase your brand.   • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. Tags: B2B Social Media "). MORE >>

B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. Tags: B2B Social Media As marketers, data, statistics and factoids are our friends. They help to support our arguments, enable us to build our business cases and they shine light on new opportunities and emerging market segments that hold potential for our offerings. And it's even better when a bunch of statistics are aggregated for us in one place! want to compliment the folks at Earnest for making this video so entertaining (and downright snappy!). and keeping! MORE >>

Because the findings are proof positive of the vast changes occurring across the B2B business environment and confirmation of how, in particular, social media tools and technologies are driving a new set of purchasing patterns by today's business buyers. B2B marketers need to focus on increasing awareness and ensure that they're always at the ready to answer questions and help buyers make decisions, whether those questions are submitted via phone, through email or over social networks. 37% posted questions on social networking sites looking for suggestions/feedback. MORE >>

to announce that I'll be joining the faculty at The Rutgers University Center for Management Development as an Adjunct Professor for their Mini-MBA program on Social Media. My module will focus on B2B Social Media where I'll cover the remarkable opportunities, winning strategies and best practices of these media for business-centric audiences, and I'll also be hitting on Mobile Media, too (how to hit on one breakthrough technology and not the other?). B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. MORE >>

B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. I've had several readers ask me to include audio in my slideshows and here goes! This important piece, which answers the "Why Mobile For B2Bs?,  provides 10 Key Arguments to Turn Mobile Skeptics Into Mobile Supporters. and it's new and improved with audio  (thanks to my new friends at Brainshark ).    And if you prefer the slideshow without audio? No problem! The slideshow is located here. The slideshow and audio runs 26 slides in 26 minutes. MORE >>