| | | Chris Koch | |  Social Media | 92 articles |
| Page 1 of 1 | Previous | Next | CHRIS KOCH JULY 29, 2011 How social media muteness endangers your company: The crisis at McKinsey McKinsey recently learned a difficult lesson about what happens when the world takes your thought leadership marketing seriously—and when you lack the ability to respond in the moment through social media. Such a bold and relevant piece of thought leadership was bound to capture mainstream media interest, and this one certainly did —another coup in McKinsey’s long string of thought leadership marketing successes. Despite its prowess in thought leadership—McKinsey is simply the best—the firm is falling dangerously behind in social media. And so it did. | CHRIS KOCH OCTOBER 7, 2011 7 reasons why social media success has nothing to do with social media This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. They had to do with other things that companies have to do before they can successfully engage in social media. Here are some examples: Most C-level executives are not in social media—they’re in search. Social doesn’t happen in B2B without a culture change. 30% said yes. | | | | | |
| CHRIS KOCH OCTOBER 1, 2010 13 questions about social media and thought leadership It’s a warm-up for the great dialogues we’ll be having at MarketingProfs’ SocialTech conference later this month in San Jose, where I’ll be speaking about social media and the B2B buying process. All the top social media pros will be there and the focus will be all B2B. MarketingProfs’ Megan Leap came up with some excellent questions for me about thought leadership and social media for this week’s TechChat. Especially in social media, their subject matter experts need to take center stage. traditional media companies. can’t wait. | CHRIS KOCH MAY 6, 2011  How to measure influence in social media marketing Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. Image via Wikipedia. The monitors. Who we want to be. | CHRIS KOCH MAY 13, 2011 Social media’s Hallmark Moment: the Twitter Auto DM Social Media Facebook Online Communities Social network TwitterI take a perverse pleasure in reading my Twitter DMs, 99% of which are of the automated variety, looking for the heartfelt sentiment that goes out to me and thousands of other close personal friends every day from people I’ve started following. try to imagine the impulses that motivate the writers behind these parsimonious hanging chads of fake individualized attention. Technology is wonderful isn’t it? hope you enjoy that.”. See if you agree with mine. Perhaps you can add some yourself. What do you do?” | CHRIS KOCH FEBRUARY 18, 2011 Eight attributes of a thought leader Social media are growing up. Clearly, there’s a growing hunger for thought leadership in social media. Our prospects and customers want us to cut through the noise of social media just as they’ve wanted us to cut through the noise of every other communications channel that came before. Latest Post Thought Leadership B2B marketing Business Edelman Internet Marketing ITSMA ITSMA Research leadership Management Social Media Thought leader TwitterRelevant experience. Presence. Hard to define, but you know it when you see it. Rapport. Curiosity. | | | | | | | |
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CHRIS KOCH | FRIDAY, OCTOBER 30, 2009 Want proof that the C-suite is into social media? Here it is.
We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media. Specifically, frustration over how to use social media to reach the C-suite. In fact, it’s hard for most of us to imagine these people using social media at all. CEOs Use Social Media More than Other Buyers. Just 15% of CEOs and directors said they did not use any form of social media at all, while 34% of manager/directors and 26% of VPs/Assistant vice presidents said they ignore the stuff. MORE >> -
CHRIS KOCH | FRIDAY, FEBRUARY 12, 2010 How to squander your leadership in social media
Social media experts often chide marketers about control. The experts say that in the new era of social media, marketers need to stop delivering tightly-scripted, one-way messages and start engaging in uncontrolled, transparent conversations with customers and prospects wherever those conversations happen. That’s why a change in the policies of perhaps the leading voice for social media, Forrester , has bigger implications than it may seem. Isn’t that what social media is supposed to be about? Oh wait, I forgot. Openness? Transparency? MORE >> -
CHRIS KOCH | FRIDAY, JUNE 26, 2009 Three steps for B2B marketers to build a personal social media presence
In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. m going to attempt to explain it by humbly offering my own initiation into social media as a guide. When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. Social Media B2B. MORE >> -
CHRIS KOCH | TUESDAY, AUGUST 3, 2010 13 qualities of a good social media voice
When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. But developing a social media voice is a more complicated proposition. good starting point is to create a social media policy for the organization. Employees and subject matters experts need active support from marketers to develop their social media voices. In ITSMA’s social media survey, 68% said that marketing is the catalyst for social media. MORE >> -
CHRIS KOCH | MONDAY, JUNE 18, 2012 Is ghost writing in social media right or wrong?
Social media is biased toward English. One of the best aspects of social media is the opportunity to put ideas to the community and gather feedback. Fighting The Good Fight In Social Media (pr.typepad.com). Blogging Idea Marketing Latest Post Social Media B2B marketing Blog blogs social media management social media strategyThis week, I posted the first of what may prove to be a series of controversial blog posts on the SAP community network (known to members as SCN). You can read the entire post here. MORE >>
- Does integrity make you a social media loser? CHRIS KOCH | FRIDAY, OCTOBER 14, 2011
- 15 qualities of a good social media voice CHRIS KOCH | TUESDAY, AUGUST 3, 2010
- The five stages of social media grief—have you passed through them yet? CHRIS KOCH | WEDNESDAY, JUNE 15, 2011
- How to get employees involved in social media: focus on ideas CHRIS KOCH | FRIDAY, MAY 20, 2011
- Why salespeople should sell ideas: an FAQ CHRIS KOCH | TUESDAY, MAY 15, 2012
- The prerequisite to effective social media: the idea organization CHRIS KOCH | FRIDAY, MARCH 25, 2011
- How to make social media add up to thought leadership CHRIS KOCH | THURSDAY, DECEMBER 16, 2010
- In social media, no one knows you’re an introvert CHRIS KOCH | FRIDAY, JUNE 25, 2010
- Six ways that marketing needs to lead the organization in social media CHRIS KOCH | FRIDAY, MAY 14, 2010
- B2B social media lessons from Steven Slater and Mark Hurd CHRIS KOCH | FRIDAY, AUGUST 13, 2010
- How do you know when you’ve reached the next level in social media? CHRIS KOCH | FRIDAY, APRIL 8, 2011
- Is “social media campaign” an oxymoron? CHRIS KOCH | FRIDAY, DECEMBER 2, 2011
- How old-school data capture is poisoning marketing and what to do about it CHRIS KOCH | FRIDAY, JULY 10, 2009
- Why you need to turn your customers into stalkers CHRIS KOCH | FRIDAY, JANUARY 21, 2011
- 4 Reasons Why Facebook Stinks for B2B Marketing CHRIS KOCH | FRIDAY, AUGUST 5, 2011
- Marketing’s golden opportunity in innovation CHRIS KOCH | FRIDAY, APRIL 22, 2011
- 3 factors in winning the social media horse race CHRIS KOCH | TUESDAY, AUGUST 23, 2011
- Four reasons to hate thought leadership CHRIS KOCH | SATURDAY, FEBRUARY 4, 2012
- 15 things marketers should stop doing and thinking in 2011 CHRIS KOCH | TUESDAY, DECEMBER 28, 2010
- Why Lead Management Automation Really Matters CHRIS KOCH | FRIDAY, OCTOBER 22, 2010
- Should sales enablement be owned by sales rather than marketing? CHRIS KOCH | FRIDAY, SEPTEMBER 24, 2010
- 3 ways to link marketing to revenue without metrics CHRIS KOCH | FRIDAY, MARCH 18, 2011
- Stop doing PR. Start doing visibility. CHRIS KOCH | FRIDAY, NOVEMBER 12, 2010
- How to write blog posts from a white paper CHRIS KOCH | FRIDAY, MARCH 23, 2012
- Is Twitter “social?” CHRIS KOCH | FRIDAY, SEPTEMBER 23, 2011
- How to get others to blog CHRIS KOCH | FRIDAY, MARCH 26, 2010
- Top B2B marketing posts for 2009 (hint: social media) CHRIS KOCH | WEDNESDAY, DECEMBER 30, 2009
- Why our thought leadership is broken CHRIS KOCH | FRIDAY, SEPTEMBER 17, 2010
- 6 lessons on how NOT to market to customers CHRIS KOCH | FRIDAY, JULY 22, 2011
- Where is the utility in mobile apps for B2B? CHRIS KOCH | MONDAY, DECEMBER 10, 2012
- How to establish a voice of authority in a blog CHRIS KOCH | FRIDAY, APRIL 9, 2010
- 2011: The year of personal brands CHRIS KOCH | FRIDAY, JANUARY 28, 2011
- How to create B2B social media policies CHRIS KOCH | TUESDAY, NOVEMBER 24, 2009
- Social media raises the bar for customer intimacy CHRIS KOCH | FRIDAY, MARCH 12, 2010
- Is the era of PR over? CHRIS KOCH | FRIDAY, NOVEMBER 5, 2010
- Why serious games are a serious form of thought leadership marketing CHRIS KOCH | FRIDAY, JULY 9, 2010
- The last of the anti-social marketing tactics CHRIS KOCH | FRIDAY, NOVEMBER 11, 2011
- 6 ideas for sifting the mobility chaos CHRIS KOCH | MONDAY, MARCH 12, 2012
- Why Twitter is for old people CHRIS KOCH | TUESDAY, JUNE 16, 2009
- There is only one objective in social media: create learning networks CHRIS KOCH | FRIDAY, JANUARY 8, 2010
- The five components of a successful thought leadership program CHRIS KOCH | FRIDAY, AUGUST 21, 2009
- There is no social media strategy, only marketing strategy CHRIS KOCH | WEDNESDAY, FEBRUARY 24, 2010
- The crisis of buyer information in B2B and how to fix it CHRIS KOCH | TUESDAY, AUGUST 16, 2011
- Do too many cooks spoil the blog? CHRIS KOCH | WEDNESDAY, JULY 28, 2010
- How to use social media for B2B CHRIS KOCH | FRIDAY, MARCH 19, 2010
- Is “social media campaign” an oxymoron? CHRIS KOCH | FRIDAY, DECEMBER 2, 2011
- How Facebook’s privacy disasters will change B2B marketing CHRIS KOCH | FRIDAY, MAY 21, 2010
- Eight reasons to monitor social media and a list of tools for doing it CHRIS KOCH | WEDNESDAY, DECEMBER 23, 2009
- The five components of a successful thought leadership program CHRIS KOCH | FRIDAY, AUGUST 21, 2009
- Integrating mobile into B2B marketing CHRIS KOCH | THURSDAY, MAY 27, 2010
- How social media will change lead generation in B2B CHRIS KOCH | FRIDAY, FEBRUARY 26, 2010
- The crisis of buyer information in B2B and how to fix it CHRIS KOCH | TUESDAY, AUGUST 16, 2011
- 3 factors in winning the social media horse race CHRIS KOCH | TUESDAY, AUGUST 23, 2011
- Is Twitter “social?” CHRIS KOCH | FRIDAY, SEPTEMBER 23, 2011
- 7 reasons why social media success has nothing to do with social media CHRIS KOCH | FRIDAY, OCTOBER 7, 2011
- Does integrity make you a social media loser? CHRIS KOCH | FRIDAY, OCTOBER 14, 2011
- The last of the anti-social marketing tactics CHRIS KOCH | FRIDAY, NOVEMBER 11, 2011
- It’s official: Marketing owns social media management. Now what? CHRIS KOCH | FRIDAY, APRIL 16, 2010
- How to build emotional engagement in B2B marketing CHRIS KOCH | FRIDAY, APRIL 2, 2010
- When does content need to be mobile? CHRIS KOCH | FRIDAY, MARCH 5, 2010
- Thought leadership is still dead; long live idea marketing CHRIS KOCH | FRIDAY, FEBRUARY 5, 2010
- How much do you “charge” for your content? CHRIS KOCH | FRIDAY, JANUARY 29, 2010
- How much do you “charge” for your content? CHRIS KOCH | FRIDAY, JANUARY 29, 2010
- Why the volume and quality of interactions with customers has to pass for social media ROI CHRIS KOCH | FRIDAY, JANUARY 22, 2010
- Social media isn’t enough. We need a marketing transformation. CHRIS KOCH | FRIDAY, JANUARY 15, 2010
- Why B2B marketers need to embrace deal marketing CHRIS KOCH | TUESDAY, DECEMBER 29, 2009
- Why B2B marketers hate social media CHRIS KOCH | FRIDAY, DECEMBER 18, 2009
- Six factors driving B2B social media marketing adoption CHRIS KOCH | FRIDAY, NOVEMBER 20, 2009
- Social media strategy for B2B: what’s required and what’s optional CHRIS KOCH | FRIDAY, NOVEMBER 13, 2009
- Social media strategy for B2B: what’s required and what’s optional CHRIS KOCH | FRIDAY, NOVEMBER 13, 2009
- Where should your corporate blogs live? CHRIS KOCH | FRIDAY, OCTOBER 16, 2009
- We’re missing the real social media revolution CHRIS KOCH | MONDAY, OCTOBER 12, 2009
- 16 best practices for creating customer councils CHRIS KOCH | THURSDAY, JULY 16, 2009
- The information gap between marketing and sales—and how to fill it CHRIS KOCH | FRIDAY, SEPTEMBER 11, 2009
- Want to know which social media tool to bet on? Look at their relationship models. CHRIS KOCH | FRIDAY, SEPTEMBER 18, 2009
- What are your best practices for "recession marketing?" CHRIS KOCH | THURSDAY, OCTOBER 8, 2009
- What are your best practices for “recession marketing?” CHRIS KOCH | THURSDAY, OCTOBER 8, 2009
- Want to know which social media tool to bet on? Look at their relationship models. CHRIS KOCH | FRIDAY, SEPTEMBER 18, 2009
- The information gap between marketing and sales—and how to fill it CHRIS KOCH | FRIDAY, SEPTEMBER 11, 2009
- 16 best practices for creating customer councils CHRIS KOCH | THURSDAY, JULY 16, 2009
- Five reasons why B2B marketers should be in social media even if their companies are not CHRIS KOCH | THURSDAY, JUNE 25, 2009
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