Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. The Video Introduction and the Social Network Sharing. We never used to add this to our Social Media News Releases. Well, we were afraid that if we did, bloggers would share on social media and social network and with either their Facebook or Twitter friends and followers instead of posting it on their blogs. MORE >>

In a social world, trapped customers scream loudly enough for everyone to hear. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy. hate to be cloying but social media marketing success is 10 percent inspiration and 90 percent perspiration, ie. The Internet is a disrupting medium — social media doubly so. Make it you. MORE >>

What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as  Facebook , Twitter , Google +, YouTube , and Pinterest. Image via Wikipedia. MORE >>

Be sure you don’t become so tethered to your Facebook page that you lose sight of the bigger picture of social media–your message, rather than your medium. Invest more in your ability to engage your visitors, draw online attention, to encourage social sharing, and to tell compelling stories than in your single-minded expertise in Facebook Apps, vBulletin , or whatever.  Internet Marketing Public Relations Social Media Marketing bodhidharma Facebook friendster Initial public offering linkedin MySpace utterz vbulletinPhoto credit: Wikipedia. MORE >>

really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. While “everyone” is on Facebook , social media is no longer a land of tinkerers, it’s a land of consumers. For most companies, one would generally need to rehire everyone in a company to make certain they’re died-in-the-wool social media passion players with exceptional communications, empathy, and writing skills. Photo credit: edrabbit. ” Happens every time. MORE >>