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How do younger B2B buyers act differently to older B2B buyers?

Beyond

Older buyers are world-weary, politically incorrect and dismissive of social media. Younger buyers are excitable, naive and generally puppy-like. Maybe. But the Buyersphere 2015 Report gives us the facts

What have we learned from the B2B Social Media Debate?

Beyond

The publication of the 2013 Buyersphere Report has rekindled the debate over the value of social media in B2B - read an overview of opinion posted online

Have we reached the tipping point for B2B social media?

Beyond

And there is now evidence to believe that B2B social media has reached a tipping point. Every year we ask the question. But now more than ever, we need to exercise caution

Emotions and B2B Campaigns

Beyond

Why is it that consumer goods seem to gain traction with such ease on social media? What makes us perceive these campaigns as more successful and creative

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

The Key To Social Selling: Be Nice

Beyond

Some of the nicest business people on social media also happen to be some of the most successful. always thought this was pure coincidence but a recent post by Eric Tung suggests that it is more than that

Social Media: Are B2B Buyers Really Using It?

Beyond

Look beyond the hype – are B2B buyers really using social media? The answers are here

The age of Social Media. Literally.

Beyond

I took part in a pub last week, where my team finished a very respectable joint second. Given that there was a prize for placing so high (a £25 bar tab), but not for third, a tie-breaker was required

Is it social media or just multimedia?

Beyond

As you know, good examples of B2B social media marketing are thin on the ground at the moment. And they are all the harder to find when many B2B companies seem to confuse social media with multimedia. You know the kind of thing: people who believe that posting a few corporate videos to YouTube counts as 'social media marketing'.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

smart’ television -- cable vs. streaming media like Netflix or. on other data sets like their social media profiles. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. and value. content.

The 3 big social media questions

Beyond

have been looking for a way to distil the essence of social media marketing for B2B and, over the course of a number of conversations with clients, it has become clear that there are just 3 things a B2B organization needs if it is going to have a strong, useful presence on the social web. Sometimes, it’s good to return to the basics. Just three.

Good old-fashioned direct mail + social media = wow!

Beyond

Social media marketing is new and exciting. Tags: Brand Communications brand communications direct marketing social media Direct mail is outdated and dull. An easy conclusion to reach these days, but wrong.

Who is the social media voice for your business?

Beyond

You don't often hear phrases like "305% ROI" attached to discussions about social media, so I was delighted to read, via Kipp Bodnar , about Forrester's recent research into "live chat" as a sales tool. Tags: Beyond Brand Communications Interactive Twitter branding buyersphere social media

Let your people go: the great social media in the workplace debate

Beyond

According to the third annual Deloitte LLP Ethics & Workplace survey , 60 percent of business executives believe they have a right to know how employees portray themselves and their organizations in online social networks. Tags: Beyond Communications Interactive HR social media EMPLOYEE: (indignantly) I am an individual; let me speak for myself! EMPLOYER: (blusteringly) I pay your wages! make the rules! It's a funny situation. However, employees disagree, as more than half (53 percent) say that employers have no business monitoring their online activity.

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. sharing content on its social channels. Content.

Twitter and B2B: don't be fooled by the silent majority

Beyond

If you are thinking of using Twitter - or social media in general - in your marketing, you need to know how it can serve you. Tags: Beyond Brand Communications Interactive buyersphere social media social networking socialmedia twitter Apparently, 90% of Twitter traffic is created by just 10% of users. The sub-text here is clear: Twitter is mainly spam.

Turning the B2B world inside-out. Or is it outside-in?

Beyond

Tags: Beyond Brand Communications Interactive B2B communications inbound marketing social media

Capture the data. Release the goodwill.

Beyond

Tags: Beyond Communications Interactive data lead generation social media

Twitter, Common Decency and the Corinthian Spirit

Beyond

Tags: Beyond Communications Interactive social media twitter

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

A stronger, fitter brand in just 3 minutes?

Beyond

Allow me to explain and invite you all to join in an experiment. A few weeks ago I wrote a blog post that postulated the three fundamental questions that a B2B company needed to answer if it was to succeed in social media. Normal.dotm. 0. 0. 1. Base One. 5. 1. 12.0. 0. false. 18 pt. 18 pt. 0. 0. false. false. false. And it takes just a few minutes. But what are the ten key questions?

The Biggest Cocktail Party In The World.

Beyond

Someone once described social media as ‘the biggest cocktail party in the world’ For me, this description tells us less about what it is and more how we should all behave once we’re there. Having seen the subject of etiquette spring up time and time again recently online, I thought it was maybe time for a quick summary.

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. The post Social Media Explained.

How your personality aligns with social media content types

grow - Practical Marketing Solutions

have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. The social media content form I love best is blogging. The post How your personality aligns with social media content types appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Content Strategy for Marketing

pushing products through mass media has been upended, as consumers, empowered by information, are demanding. SOCIAL MEDIA, EMAIL, AND OTHER TRENDS. your reputation, earned media, sales or sales leads, and. In other words, we make your content work well for search engines, mobile devices, social media, and your content management or marketing. Content.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).

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How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” Social networks are effective at increasing participation —by lessening the level of motivation that participation requires. Fowler.

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Let’s discuss. Yikes!

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Ignoring social media return on investment.

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? LEADERSHIP SOCIAL. people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. content. 68% 16.7%

Five Top-Rated Social Media Management Tools for 2016 [Infographic]

Webbiquity

What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance.

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23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

Why it takes so long to achieve social media success

grow - Practical Marketing Solutions

If you’re impatient, social media is probably the wrong marketing channel for you. This is data from the recent research released by  Social Media Examiner. Let’s take a close look at what we can learn from the feedback provided by these active social media marketers. Social media success takes time. Weak relational links.

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. By Mark W. Schaefer. Fast forward to 2015.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.

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