B2B Social Media FAQ: How Much Should We Budget?
APRIL 16, 2012
A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? There is obviously no single answer, but this post will lay out ideas and guidelines to help you assess what social spend is right for your business. With social media, a large portion of the cost is time. Social network maintenance. Engagement.
How To Market Internet Videos On Social Media Platforms
OCTOBER 18, 2011
The most powerful place on the web to market an Internet video is on social media platforms. Whether you are using Internet video to generate wider brand awareness, or as a tool to increase traffic to your website, the ‘word of mouth’ engagement social media websites provide is a truly unmatchable marketing resource. will admit Twitter is a hard social media to crack.
Exclusive Interview With SAP's Director Of Social Media - Michael.
AUGUST 24, 2010
Today, I introduce you to Michael Brenner ( @BrennerMichael ), the Director of Online and Social Media Marketing for SAP. In our interview he shares his first hand experience implementing B2B social media programs and offers advice to other B2B marketers embarking on this exciting journey. Michael: The growth of social media has not gone unnoticed at SAP.
Is Pinterest Pointless for B2B Firms?
JUNE 20, 2012
You don’t have to look very hard to find another article about Pinterest—this social network is hotter than hot, providing more referral traffic than all the other networks combined for some major brands. B2B Blogger B2B Marketing B2B Social Media Content MarketingWill pinned images of an optical particle counter really bring in new visitors? Viral Traffic = High Bounce Rates.
B2B And A Resistance To Video Marketing
MARCH 26, 2012
B2B Marketing B2B Social Media Content Marketing VideoConventional wisdom says that you would use every tool at your disposal to reach potential business prospects. That’s not always the case, however. B2B companies have long resisted video as a means of marketing, but that medium is gradually becoming more accepted. Video Optimization Seems Daunting. Optimize your YouTube channel.
50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
JANUARY 5, 2011
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 50 Ways To Make 2011 Rock January 5th, 2011 | By Jeremy Victor For the last couple of years as we have been mired in the uncertainty surrounding the end of the recession and the tough economic times that seem to be lingering, we’ve fought for the survival of our jobs and companies, we’ve worried more, and we’ve become more stressed. How can we help you Make Good Media?
7 Social Media And Content Marketing Articles You May Have Missed
OCTOBER 13, 2010
Over the past several months, I’ve contributed to a number social media and content marketing blogs around the web. Has social media for business hit the mainstream? Last month, SmartBrief on Social Media launched a competition to find a new guest columnist to serve as their SmartPulse Poll Analyst. How can we help you Make Good Media?
25 Awesome B2B Blogging Tips
MAY 2, 2012
Take advantage of social media: Promote your blog posts on your company’s social profiles such as Twitter, Facebook or LinkedIn in order to expose your content to your audience. B2B Blogger B2B Blogging B2B Social Media Content Marketing Guest Posts B2B blogging B2B Marketing blogging blogs for business Social MediaOverall Guidelines. To boost SEO?
Stop Killing Your Content: 3 Reasons Your Content Falls Flat
smart’ television -- cable vs. streaming media like Netflix or. on other data sets like their social media profiles. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. and value. content.
Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
AUGUST 4, 2010
Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success. How can we help you Make Good Media? clicks down. 50 Ways To Make 2011 Rock 2. Or Does It? 5.
25 Awesome Twitter Tips
MAY 10, 2012
Be willing to learn: Twitter is about more than promoting your business—it’s also a great place to learn from experts in marketing, social media and your specific industry. Last week Shanna Mallon of Straight North, a leader among Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips. This week she takes on Twitter. Enjoy, Jeremy. For many B2Bs, Twitter is a mystery.
25 Awesome LinkedIn Tips for B2B
MAY 22, 2012
In a lot of industries, when you say social media, people automatically think Facebook and Twitter—sites known around the world as some of the most popular, effective ways of engaging with prospects. Integrate with Twitter: Link up with your company’s Twitter account to maximize the power of your social reach. Enjoy, Jeremy. What do you think? B2B Blogger
Where In The World Is B2B Social Media ROI? | B2Bbloggers.com.
SEPTEMBER 9, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where In The World Is B2B Social Media ROI? Topics include content marketing, B2B social media, demand generation, marketing automation, and more.
Content Methodology: A Best Practices Report
and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. sharing content on its social channels. Content.
Five Steps To Better B2B Lead Generation
NOVEMBER 9, 2011
Make Sure Your Social Media Presence Has Forms. This is a mistake that a lot of marketers make when using in social media – Forgetting to include the lead form. We frequently get caught up in the other parts of social media like “conversing” and “engaging” and “joining the conversation” that we forget to include our own motives in our work.
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
Forget social media and content marketing for a moment, the reason buyer personas matter so much is that B2B buyers and B2B buying has changed. At Make Good Media , we spend a considerable amount of time with our clients in this phase of a project because it is so vital to an effective social media and content marketing plan. How can we help you Make Good Media?
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?
6 Tips for Understanding the B2B Business Decision-Making Process.
APRIL 28, 2010
good way to build trust and credibility while at the same time dropping a few statistics and testimonials to prove the value of your product or business philosophy is through content marketing—white papers, case studies, email campaigns, social media, and the company blog. How can we help you Make Good Media? The buyer isn’t spending their own money. Why buy? Buyer Personas).
Evangelizing a Content Marketing Program
50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.
Five Tactics To Create A Winning B2B Facebook Contest
SEPTEMBER 24, 2012
B2B Social Media Facebook For Business Guest PostsFacebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. If done well, contests on Facebook can also be a lot of fun for your entrants. Here are a few tips to make B2B businesses and contest participants feel like they’ve all won something. 1. Make the contest easy to enter. Focus on something that makes entrants stay on the contest page and complete in under one minute. Running a sweepstakes or “choose your favorite” contest works well for this.
How To Keep Your Blog From Undermining Your Brand
APRIL 4, 2012
Your brand is about much more than your logo or your name—It’s the complete look and feel of all of your media efforts across platforms and mediums. To enhance your brand, your blog needs to match your website, sales handouts, social media profiles and other materials in terms of style and appearance. B2B Blogging B2B Marketing B2B Social Media Content Marketing Guest Posts
Follow The Money To The CMO
SEPTEMBER 19, 2012
Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. They bring necessary technical skills in: marketing automation, A/B and multivariate testing, search engine optimization (SEO), web and social analytics, pay per click (PPC) and bid management, behavioral targeting, content management, video, HTML, and the list goes on. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009. So began the gold rush….
10 Questions Your Content Marketing Operations Must Answer
AUGUST 29, 2012
Who is responsible for creating our social media code of conduct? This doesn’t have to be a super formal document, however there should be a framework that guides your company’s approach and voice on the social web. Who will monitor how well we are at adhering to the social media code of conduct? By no means is this an exhaustive list, just 10 to get you started.
Content Strategy for Marketing
pushing products through mass media has been upended, as consumers, empowered by information, are demanding. SOCIAL MEDIA, EMAIL, AND OTHER TRENDS. your reputation, earned media, sales or sales leads, and. In other words, we make your content work well for search engines, mobile devices, social media, and your content management or marketing. Content.
7 Factors To Consider Before You Follow Someone On Twitter
JUNE 9, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Factors To Consider Before You Follow Someone On Twitter June 9th, 2010 | By Jeremy Victor Two of the most common questions asked when some begins using Twitter are, “Who should I follow?
Top Four Ways to Convert Social Networkers into Customers
MAY 7, 2012
What’s the secret to turning all your social networkers into cash-buying customers you ask? So says Jeanne Walters, who is on the board of the Social Media Club of Chicago, has sage advice for businesses looking to capitalize on social media marketing efforts. The biggest mistake is when companies set up these beautiful Facebook timelines or Pinterest pages and they don’t ask for any feedback,” Walters said. “It’s basically another form of push marketing and customers on social media hate that. B2B Blogger B2B Social Media Content Marketing
The Top Three B2B Marketing Themes for 2012
JANUARY 19, 2012
SOCIAL MEDIA. According to an article by Gary Halliwell on iMediaConnection , a wider range of employees and departments will be representing brands on social media in 2012. The employees and departments will increase as companies find broader uses for social media beyond sales, marketing and brand recognition. survey conducted by StrongMail as noted in an article by Quinton O’Reilly on SimplyZesty.com found that more than half of B2B marketers will be increasing their social media marketing budget by 55% in 2012. CONTENT MARKETING.
Measuring the Value of Digital Marketing [#B2Bchat Recap]
MAY 3, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Measuring the Value of Digital Marketing [#B2Bchat Recap] May 3rd, 2010 | By Andrew Spoeth How do B2B marketers tackle the question of marketing campaign value ? Or Does It? 5.
Study: How Much of Your Content Marketing Is Effective?
Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? LEADERSHIP SOCIAL. people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. content. 68% 16.7%
5 Secrets Behind A Strong B2B Content Marketing Strategy
JUNE 26, 2012
In B2B social media, the best results come with great content. Keep in mind that even in social media and online networks, people connect to people rather than machines or companies. Personality plays an important role in your social media and content marketing efforts. This is also the foundation for building a following on your social media channels. B2B Blogger B2B Marketing B2B Social Media Content Marketing Guest Posts content marketing strategyGoals: Have an intention and keep it in mind. Don’t be a bore.
Three Views On The Future Of The CMO
NOVEMBER 17, 2010
Photo via Flickr Creative Commons by Ryan Leighty Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up.
7 Steps For Dealing With Negative Blog Reviews And Comments.
JUNE 12, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Steps For Dealing With Negative Blog Reviews And Comments June 12th, 2010 | By Trey Pennington “Oh no, a popular blogger wrote a blog post panning our product!
What I Learned About B2B Social Media In Memphis
MAY 20, 2010
It was my first opportunity to experience the benefit of the time I have been investing into social media marketing for Make Good Media and B2Bbloggers. Here are the main B2B social media lessons I learned by going to Memphis. Make connections, start relationships, and grow … this is the promise of B2B social media. That’s right, LISTENING.
Staffing and Launching Your Content Marketing Program
in new readers via search and social. return on social. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the.
Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
MAY 26, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Engage Senior Executives? The Blackberry and other portable media devices have become the ubiquitous tool for the senior executive.” Think Mobile. Agree? Disagree?