B2B Memes

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Fear and Social Media Don’t Mix

B2B Memes

MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media? Or should it stay strictly hands off, neither aiding nor impeding social media activities?

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine? Ethics Social Media blogging Editing Facebook Twitter Webinar

A Look Inside a B2B Editor’s Head

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Understanding the proper relationship between professional and personal use of social media. Social Media and Ethics: An Interview with B2B Editor Maureen Alley. Journalism B2B editors B2B publishing editorial Ethics journalism Social Media trade press TwitterTo learn about how these issues affect the typical magazine journalist, you have to look harder.

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The Perils of Corporate-Personal Twitter Names

B2B Memes

Until journalists and their employers alike see Twitter and other social media accounts as equivalent in importance to other brand channels and manage them accordingly, the friction will only increase. But blending the professional and personal is exactly what social media is all about. Just Not Your Real Self: Scripps’ Muddled Social Media Policy.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

Dialogue vs. Monologue: Six New-Media Principles, No. 1

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As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide. Today’s principle is based on the importance and power of conversation, reflecting new media’s emphasis on dialogue rather than monologue. Related posts: Six New-Media Principles: Introduction.

My February Challenge: 10 Tweets a Day

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That ties me with the estimable Paul Conley , but leaves me well behind even the moderate output of new-media mavens Rex Hammock (7.0) and  Adam Tinworth (7.6). And In fact, much of what counts in the media world is concerned with receiving messages, not sending them. Managing Your Career in the Social Media Era: Sources. Social Media conversation curation new media personal branding tweets TwitterIt’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. visit to How Often Do You Tweet?

Journalism, Professionalism, and the Turing Test

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Embracing the subjective, personality-driven approach of social media? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another. But journalism, whether conducted in traditional or social media, would be the better for it.

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Shakespeare Was an Aggregating Social-Media Pirate

B2B Memes

But without perhaps meaning to, he offers some enlightening arguments against those who doubt the validity or value of social media. ” Related posts: Nine Keys to a Robust Editorial Career in Social Media. NaNoWriMo, Social Media, and Measurability. Social Media and the Decline of Editing. Aargh? But the accusation would be false. As

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

Digital Drudgery and Second-Stage Shovelware

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In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. But in my reply, I struggled to make the case that the problem is not inherent in online media, but that it lies instead in the tendency of legacy publishers to treat digital media like print.

Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers

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We’re not the kind of people who seek out media and keep a TV or radio on at all times. In the social media era, it’s getting harder and harder for us to slip out of an awareness of the world. But text messaging was in its infancy, and the social web was yet to be born. But we have mobile phones, a variety of social media accounts, and always-on computers in several rooms. So now, it seems, no matter how indifferent I am to media, important news will find me, and not just when everyone else hears about it, but even before. We woke up about 7 a.m.

Why Publishers Need Early Adopters, Annoying or Not

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Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. New-Media Models The Future of Print new media new technologies publishing models Social Media TwitterYesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it. If anything, the B2B industry needs to encourage early adopters, not bemoan them. The benefits of early adopters don’t end with identification or advocacy.

Is the Distinction Between Consumer and B2B Media Still Meaningful?

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In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Are the differences between B2B and consumer media even relevant any longer? Only later, when we tried to break into the business did we find out about the trades, and realize there was an entire world of media we’d known nothing about. The question for B2B and consumer media may no longer be how each business model can inform the other, but what entirely new model both need to adopt. Fair enough. Now it seems merely quaint.

A Lesson from the Digital Productivity Terrorists

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From the print perspective, digital media and excessive workloads go hand in hand. Now, though, digital media have set the bar much higher. New-Media Models content content farms journalism new media old-media print publishing models Social Media WritingDoctorow: Productivity Terrorist? As a bred-in-the-bone print editor, I sympathize. But does it?

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

“Content Is Power”: Q & A with Mark W. Schaefer

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As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. What’s the most important message you have for people regarding social media? Has that changed in the social media era? Will new media lead to brighter or bleaker career options?

Facebook Subscriptions: Overdrive for Journalists?

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That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. One of the problems with Lavrusik’s pitch is that it aimed at mass-media journalists with large numbers of fans. For most journalists, particularly in B2B media, the limit of 5000 friends would never be a worry.

30 Lessons from 30 Blog Posts in 30 Days

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Not only does it give you something to talk about, but it’s what the social web is all about. Social Media Writing Alexis Madrigal blogging content Frank Viola Jeff Goins Mark Schaefer marketing NaNoWriMo Paul Conley personal Seth Godin T. S. Twenty-nine days ago, I set out to write a post a day for this blog. My less-than-helpful blogging companion. think so. Share the links!

Social Media and the Blurring of Professional Roles

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Obvious or not, what made his statement today interesting was the way he said it: Not, “I don’t blog much anymore,” but “I’m not a blogger anymore.” In focusing on the identity rather than the activity, he underscored for me one of the most profound aspects of the social media revolution: professional roles don’t matter much any longer. But as the mass media era recedes into the past and is replaced by the conversational age, the act of rethinking our roles, our identities, is a necessary if sometimes painful exercise. Managing Your Career in the Social Media Era: Sources.

Do B2B Editors Get Twitter?

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The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? By its nature, of course, retweeting is a social activity. As Owens notes, retweeting creates a social bond: “it makes me feel validated when I see that someone else has retweeted one of my posts. Social Media and Ethics: An Interview with B2B Editor Maureen Alley There’s no authoritative answer that I know of.

Social Media and the Clash of Brands

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In traditional print or broadcast media, the corporate brand controls the personal brand—except in a few rare cases, writers are expected to adapt their voice to that of their venue, and publication editors make sure that happens. But as he noted, social media largely defies such control. Like it or not, social media tends to emphasize personal identity and to amplify personal voice. This is a tricky issue for media organizations. But as traditional forms of media morph increasingly into new, more social forms, this may change.

Are Publishers Afraid of Social Media?

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In Folio: today, Matt Kinsman reports on an MPA conference session called “Who Controls Social Media at Your Magazine Brand?”  To my ears, it’s a question that’s at odds with the essence of social media. It suggests that not only do magazine publishers not yet understand social media, they’re actually afraid of it. In his article, “ For Publishers, Who Are the Gatekeepers of Social Media? ”,  Kinsman quotes Hearst’s Matthew Milner as asking whether all stakeholders should “be given the capability to tweet.” Social Media control magazines

Social Media and the Perils of Monetization

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Are profits and social media compatible? Does making money from a friendship make it less social? For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. To my mind, neither of these changes has any effect on the social aspects of his blog. You only have to read the extensive comments on his post and his replies to see how complex monetization of social media can be, and how sensitive Schaefer is to its perils. Content Marketing blogging Paid vs. Free Social Media

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Time to Surf the Wave of the Personal Brand

B2B Memes

For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. If you don’t consciously cultivate your brand, it won’t take root in the new media age. That means blogging, using social media, and—you may shudder to think of it—promoting your brand. Personal vs. Corporate: Six New-Media Principles, No. 3.

Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy

B2B Memes

If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Now go out there and kick some social media ass.”. Ethics New-Media Models journalism new media personal branding Social Media social-media policies TwitterScripps a glance. As summarized by Jay Rosen, the message Scripps is sending to its employees is. “Be afraid. Be very, very afraid. Got it? In effect, it drains the life out of both. Why? I’d guess because they want to have it both ways.

NaNoWriMo, Social Media, and Measurability

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What’s curious to me about NaNoWriMo is how it has leveraged the framework of social media in the service of what is an essentially solitary and personal undertaking. tend to think of social media as being essentially collaborative in nature and as producing a collective benefit. Related posts: Are Publishers Afraid of Social Media?

Are You Highly Digital? Try This Test

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Others come to you not just for help using WordPress or sizing an image, but also for advice on their new-media careers. ” The answer, for me, is similar to what Schaefer says about companies: “social media success is not going to be a function of marketing vision or budget. By their standards, only nine of the Fortune 500 corporations are highly digital.

Test 21

New-Media Survival at SIPA 2012

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As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. Related posts: Introducing the New-Media Survival Guide. Six New-Media Principles: Introduction. Personal vs. Corporate: Six New-Media Principles, No. 3. Social Media careers journalism new media new-media survival guide publishing models SIPA

Twitter Challenge Update: 3 Things I’ve Learned So Far

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To make the most of social media, you have to loosen up and take the bad with the good. Twitter was already my favorite social media platform; now I have a better understanding of why. Social Media TwitterNow that I’m halfway through my self-imposed Twitter challenge for February, it’s time for a progress report. My goal is to tweet at least 10 times a day, balancing three types of updates: curatorial, conversational, and promotional. Rather than explain the details here, I refer you to my original post.). Things I Learned from Self-Publishing.

Introducing the New-Media Survival Guide

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Today I’m both pleased and relieved to announce the publication of my first e-book, the New-Media Survival Guide. (If you just can’t wait to buy a copy at the bargain price of $2.99,  click here now. Not If it’s successful, readers will understand that the ways of new media are not be be feared, but to be welcomed. Not that impulsive? It can be read in one sitting.

More Lessons from My 10-Tweets-a-Day Challenge

B2B Memes

Despite having just self-published a book (the New-Media Survival Guide ), my usual reticence restricted my promotional tweets to just 12% of the total for the month. But since my Pinboard social bookmarking account records links in my tweets, I don’t have to remember to bookmark them if I’m tweeting actively. Social Media content conversation TwitterBut I will try.

Three Ways to Annoy People and Produce Great Content

B2B Memes

But increasingly in the social media era, timely publication is a critical component of great content. At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. But like all great ideas, it’s not as simple or as sunny as it first appears. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious. If you’ve worked much with journalists and editors, you understand. The trait is not genetic, but occupational.

Webcasts Grow Up

B2B Memes

In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. In an online event this morning, webcast service provider On24 showed off a new webcasting platform that provides the kind of multimedia and social-media integration that the technology needs to thrive.

A Boring But Mandatory Redesign Announcement

B2B Memes

The Subscribe/Connect/Follow widget  to add links for RSS, e-mail subscriptions, and my various social-media identities. In my years as a magazine editor, one of the most irksome tasks was writing an editorial announcing a redesign of the publication. Sadly, there’s nothing fresh or original about saying your redesign is fresh and original. The old look. couldn’t use that!

Reporter Failure, Editor Failure, or Tool Failure?

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What are the new-media lessons, if any, to be drawn from the resignation earlier this month of Washington Post blogger Elizabeth Flock? Related posts: Social Media and Ethics: An Interview with B2B Editor Maureen Alley. Journalism New-Media Models aggregation blogging Ethics new media The Awl Washington PostAll of these tools are useful.

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The Key to Understanding New Media Is Attitude, Not Technology

B2B Memes

For my own experiment in iterative publishing, the New-Media Survival Guide , I wanted to avoid the Trapani Trap by putting less emphasis on the technologies behind the new-media revolution and more on the attitudes and ethos that are driving it. Social media platforms will come and go, sometimes with bewildering speed. Gina Tapani. The latest case in point is Pinterest.

Collaboration vs. Control: Six New-Media Principles, No. 2

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In yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. But in the social media era, roles and responsibilities are not so clear-cut. In keeping with the nature of online media, they tend to be decidedly unprofessional: incomplete, unpolished, and personal—in other words, conversational. To survive in the new-media era, journalists must not simply accept user-generated content, but enable it; they must aim to collaborate in the conversation, not to control it. Want to Twitter Better?

A Leap-Day Special

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To mark the auspicious occasion of leap day, I’ve marked down the price of the e-book edition of the New-Media Survival Guide to just 99 cents (or, if you’re outside the United States, the equivalent in some other currency). Though there really is not much risk in spending 99 cents, you can find out more about the New-Media Survival Guide  before you buy it at NewMediaSurvivalGuide.com. Introducing the New-Media Survival Guide. Books New-Media Models Social Media books e-books journalism new media new-media survival guide

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The Privacy Canard: David Lazarus and the Evils of Facebook

B2B Memes

But is the root of the evil here an issue of privacy, or of bureaucratic intolerance and social hypocrisy? Fear and Social Media Don’t Mix. Social Media David Lazarus Facebook Google journalism old-media privacy TwitterIn the Los Angeles Times today, columnist David Lazarus, a writer I admire, wrote an oddly bitter piece inspired by the Facebook IPO, wondering why so many people under 30 just don’t care about privacy: It’s not just that we no longer feel outraged by repeated incursions on our virtual personal space. Get over it. Better