Paul Conley: Has the Content Marketing Dream Become a Nightmare?
DECEMBER 6, 2011
In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. ” Paul Conley is one of eight new-media thought leaders profiled in the forthcoming e-book, the New-Media Survival Guide.
Fear and Social Media Don’t Mix
NOVEMBER 19, 2011
MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media? Or should it stay strictly hands off, neither aiding nor impeding social media activities?
Social Media and Ethics: An Interview with B2B Editor Maureen Alley
MARCH 11, 2011
In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine? Ethics Social Media blogging Editing Facebook Twitter Webinar
A Look Inside a B2B Editor’s Head
JULY 5, 2012
Understanding the proper relationship between professional and personal use of social media. Social Media and Ethics: An Interview with B2B Editor Maureen Alley. Journalism B2B editors B2B publishing editorial Ethics journalism Social Media trade press TwitterTo learn about how these issues affect the typical magazine journalist, you have to look harder.
Journalism, Professionalism, and the Turing Test
MAY 9, 2012
Embracing the subjective, personality-driven approach of social media? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another. But journalism, whether conducted in traditional or social media, would be the better for it.
Adam Tinworth: Journalism in a Period of Continuous Change
DECEMBER 8, 2011
For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI).
Dialogue vs. Monologue: Six New-Media Principles, No. 1
NOVEMBER 23, 2011
As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide. Today’s principle is based on the importance and power of conversation, reflecting new media’s emphasis on dialogue rather than monologue. Related posts: Six New-Media Principles: Introduction.
My February Challenge: 10 Tweets a Day
FEBRUARY 1, 2012
That ties me with the estimable Paul Conley , but leaves me well behind even the moderate output of new-media mavens Rex Hammock (7.0) and Adam Tinworth (7.6). And In fact, much of what counts in the media world is concerned with receiving messages, not sending them. Managing Your Career in the Social Media Era: Sources. Social Media conversation curation new media personal branding tweets TwitterIt’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. visit to How Often Do You Tweet?
Content Methodology: A Best Practices Report
and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. sharing content on its social channels. Content.
Three Ways to Annoy People and Produce Great Content
MAY 6, 2011
But increasingly in the social media era, timely publication is a critical component of great content. At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. But like all great ideas, it’s not as simple or as sunny as it first appears. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious. If you’ve worked much with journalists and editors, you understand. The trait is not genetic, but occupational.
New-Media Survival at SIPA 2012
MAY 15, 2012
As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. Related posts: Introducing the New-Media Survival Guide. Six New-Media Principles: Introduction. Personal vs. Corporate: Six New-Media Principles, No. 3. Social Media careers journalism new media new-media survival guide publishing models SIPA
Social Media and the Blurring of Professional Roles
SEPTEMBER 8, 2011
Obvious or not, what made his statement today interesting was the way he said it: Not, “I don’t blog much anymore,” but “I’m not a blogger anymore.” In focusing on the identity rather than the activity, he underscored for me one of the most profound aspects of the social media revolution: professional roles don’t matter much any longer. But as the mass media era recedes into the past and is replaced by the conversational age, the act of rethinking our roles, our identities, is a necessary if sometimes painful exercise. Managing Your Career in the Social Media Era: Sources.
Facebook Subscriptions: Overdrive for Journalists?
SEPTEMBER 15, 2011
That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. One of the problems with Lavrusik’s pitch is that it aimed at mass-media journalists with large numbers of fans. For most journalists, particularly in B2B media, the limit of 5000 friends would never be a worry.
Evangelizing a Content Marketing Program
50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.
Shakespeare Was an Aggregating Social-Media Pirate
NOVEMBER 21, 2011
But without perhaps meaning to, he offers some enlightening arguments against those who doubt the validity or value of social media. ” Related posts: Nine Keys to a Robust Editorial Career in Social Media. NaNoWriMo, Social Media, and Measurability. Social Media and the Decline of Editing. Aargh? But the accusation would be false. As
Digital Drudgery and Second-Stage Shovelware
FEBRUARY 23, 2011
In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. But in my reply, I struggled to make the case that the problem is not inherent in online media, but that it lies instead in the tendency of legacy publishers to treat digital media like print.
Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers
MAY 2, 2011
We’re not the kind of people who seek out media and keep a TV or radio on at all times. In the social media era, it’s getting harder and harder for us to slip out of an awareness of the world. But text messaging was in its infancy, and the social web was yet to be born. But we have mobile phones, a variety of social media accounts, and always-on computers in several rooms. So now, it seems, no matter how indifferent I am to media, important news will find me, and not just when everyone else hears about it, but even before. We woke up about 7 a.m.
Why Publishers Need Early Adopters, Annoying or Not
JULY 15, 2011
Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. New-Media Models The Future of Print new media new technologies publishing models Social Media TwitterYesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it. If anything, the B2B industry needs to encourage early adopters, not bemoan them. The benefits of early adopters don’t end with identification or advocacy.
Definitive Guide to Planning a New Content Initiative
dictates this answer, but if you’re starting something like a new email initiative, social channel. social channels and via email marketing, the cost of those conversions is much less. Check in on the trending hashtags on your social channels. On your social channels, look for posts that have received the most. traditional media industry. In that time, we’ve.
Is the Distinction Between Consumer and B2B Media Still Meaningful?
OCTOBER 21, 2011
In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Are the differences between B2B and consumer media even relevant any longer? Only later, when we tried to break into the business did we find out about the trades, and realize there was an entire world of media we’d known nothing about. The question for B2B and consumer media may no longer be how each business model can inform the other, but what entirely new model both need to adopt. Fair enough. Now it seems merely quaint.
“Content Is Power”: Q & A with Mark W. Schaefer
NOVEMBER 29, 2011
As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. What’s the most important message you have for people regarding social media? Has that changed in the social media era? Will new media lead to brighter or bleaker career options?
A Lesson from the Digital Productivity Terrorists
FEBRUARY 3, 2011
From the print perspective, digital media and excessive workloads go hand in hand. Now, though, digital media have set the bar much higher. New-Media Models content content farms journalism new media old-media print publishing models Social Media WritingDoctorow: Productivity Terrorist? As a bred-in-the-bone print editor, I sympathize. But does it?
Social Media and the Perils of Monetization
MARCH 9, 2011
Are profits and social media compatible? Does making money from a friendship make it less social? For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. To my mind, neither of these changes has any effect on the social aspects of his blog. You only have to read the extensive comments on his post and his replies to see how complex monetization of social media can be, and how sensitive Schaefer is to its perils. Content Marketing blogging Paid vs. Free Social Media
Study: How Much of Your Content Marketing Is Effective?
Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? LEADERSHIP SOCIAL. people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. content. 68% 16.7%
30 Lessons from 30 Blog Posts in 30 Days
NOVEMBER 30, 2011
Not only does it give you something to talk about, but it’s what the social web is all about. Social Media Writing Alexis Madrigal blogging content Frank Viola Jeff Goins Mark Schaefer marketing NaNoWriMo Paul Conley personal Seth Godin T. S. Twenty-nine days ago, I set out to write a post a day for this blog. My less-than-helpful blogging companion. think so. Share the links!
Like It or Not, Mobile Connectivity Is the New Imperative
SEPTEMBER 1, 2011
didn’t intend it to be an experiment in social media deprivation, but because I had only a dumb cell phone and the occasional borrowed computer, it turned into one. What did I learn by taking a three-week break from social networks? Second, though, I discovered how much of my daily life is nonetheless built around social media.
Do B2B Editors Get Twitter?
AUGUST 12, 2011
The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? By its nature, of course, retweeting is a social activity. As Owens notes, retweeting creates a social bond: “it makes me feel validated when I see that someone else has retweeted one of my posts. Social Media and Ethics: An Interview with B2B Editor Maureen Alley There’s no authoritative answer that I know of.
Social Media and the Clash of Brands
NOVEMBER 10, 2011
In traditional print or broadcast media, the corporate brand controls the personal brand—except in a few rare cases, writers are expected to adapt their voice to that of their venue, and publication editors make sure that happens. But as he noted, social media largely defies such control. Like it or not, social media tends to emphasize personal identity and to amplify personal voice. This is a tricky issue for media organizations. But as traditional forms of media morph increasingly into new, more social forms, this may change.
Staffing and Launching Your Content Marketing Program
in new readers via search and social. return on social. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the.
Are You Highly Digital? Try This Test
JULY 3, 2012
Others come to you not just for help using WordPress or sizing an image, but also for advice on their new-media careers. ” The answer, for me, is similar to what Schaefer says about companies: “social media success is not going to be a function of marketing vision or budget. By their standards, only nine of the Fortune 500 corporations are highly digital.
Introducing the New-Media Survival Guide
JANUARY 12, 2012
Today I’m both pleased and relieved to announce the publication of my first e-book, the New-Media Survival Guide. (If you just can’t wait to buy a copy at the bargain price of $2.99, click here now. Not If it’s successful, readers will understand that the ways of new media are not be be feared, but to be welcomed. Not that impulsive? It can be read in one sitting.
Are Publishers Afraid of Social Media?
JANUARY 20, 2011
In Folio: today, Matt Kinsman reports on an MPA conference session called “Who Controls Social Media at Your Magazine Brand?” To my ears, it’s a question that’s at odds with the essence of social media. It suggests that not only do magazine publishers not yet understand social media, they’re actually afraid of it. In his article, “ For Publishers, Who Are the Gatekeepers of Social Media? ”, Kinsman quotes Hearst’s Matthew Milner as asking whether all stakeholders should “be given the capability to tweet.” Social Media control magazines
Time to Surf the Wave of the Personal Brand
JULY 22, 2013
For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. If you don’t consciously cultivate your brand, it won’t take root in the new media age. That means blogging, using social media, and—you may shudder to think of it—promoting your brand. Personal vs. Corporate: Six New-Media Principles, No. 3.
B2B Marketing Trends for 2016
social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.
Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy
JUNE 30, 2011
If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Now go out there and kick some social media ass.”. Ethics New-Media Models journalism new media personal branding Social Media social-media policies TwitterScripps a glance. As summarized by Jay Rosen, the message Scripps is sending to its employees is. “Be afraid. Be very, very afraid. Got it? In effect, it drains the life out of both. Why? I’d guess because they want to have it both ways.