B2B Marketing Traction

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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. We decided to begin by optimizing their website and implementing a blog and social media marketing. Some people had written blog posts and were familiar with social media. The results came in!

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. My competitive analysis focused on social media.

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. This is true of all social media.) Social Media/Web 2.0

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

Social media is still a relatively new tactic in town for B2B marketers. Here are some tips for approaching social media practically. 1. Have a strategic vision of how social media fits into marketing as a whole. The concept is that your website is a hub of online marketing, and social media drives traffic and activity to the site. 2.

Why You Should Rethink That Snarky Social Media Comment

B2B Marketing Traction

There was certainly no acknowledgment that I freely shared a proven strategy for convincing business to business companies that are reluctant to get into social media. And, what this “B2B Marketing Consultant” doesn’t know is that a leading social media guru came up with the idea of comparing Twitter to a radio station so that the uninitiated could understand it.

The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Using quality visuals with your social media messages increases engagement. Social media marketing means there are lots of balls in the air. Flickr photos by Automotive Social Media and Markus Lütkemeyer.

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Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

Step up your game with technology, expand your presence on social media, post videos on YouTube and photos on Instagram that speak to this generation. You did the research. You wrote the plan. You know where your B2B target audience gets information and how they buy, right? Not so fast. Just when you think you know your B2B buying audience; it’s changed. Why should you care? 1.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

3 Scary Truths about WordPress to Keep You Up at Night

B2B Marketing Traction

And, now that content marketing and social media make a difference in how a website gets found in searches, I would say that many web developers and graphic designers don’t know how to integrate this into a WordPress (or any) website. Marketing Soapbox content results SEO social media websiteWordPress is an open source technology. Why would someone hack my my site?

CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

According to IBM’s new Global C-Suite Study , CMOs are now second to CFOs in terms of influence, but most are still not ready to fully take advantage of the benefits of social media adoption and digital marketing. According to the study, two-thirds of CMOs are still not ready to fully implement social media and digital marketing, a number only slightly reduced since 2011.

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3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

Everything is more visual on social media. We have worked with many B2B companies to create content marketing strategies and set up social media platforms for content distribution. Social Media/Web 2.0 b2b content Facebook LinkedIn marketing social media It’s easy to add an update on LinkedIn and Facebook, right? Not so fast! Tips: 1.)

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

Social media platforms, including LinkedIn, have been known to remove features and change the rules. If you need advice on how to better use LinkedIn and other social media platforms, contact New Incite today. We provide consulting, setup and implementation for social media and other marketing activities. LinkedIn marketing social media

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Is Your Social Media Consultant an Expert or a Wannabe?

B2B Marketing Traction

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Yet there are a lot of self-professed social media “experts” out there. Plus, social media is kid stuff, right? Becoming an expert in social media requires some doing. But, I digress.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Selfie stick video or photo social media campaign. Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? Or, send a branded media stand for them to use while watching your video or even a video player itself, preloaded with your video. Speaker or player to listen to your audio or video recording.

B2B Marketers: If You Fail to Plan, You Are Planning to Fail

B2B Marketing Traction

There are umpteen social media platforms to set up and activate. So I’m going to say it again. If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Simple, right? You’d be surprised how many businesses fail to write a marketing plan. Now marketing plans are even more important, because there are more moving parts.

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8 Elements of the Perfect Blog Post

B2B Marketing Traction

Including a key image at the top makes the blog post more attractive and ensures that when you share the post on social media such as LinkedIn and Facebook, there is a great thumbnail image that makes the link to your post stand out. 3. What does a perfect blog post look like? recently curated an article on the perfect blog post by Kevan Lee of Buffer. This surprised me! wanting more.

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

Marketing Strategy b2b email marketing marketing social mediaA majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. Those that allocated more got greater results. Willingness or need to change.

Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

To succeed in social media marketing, your goals must be SMART. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. In your social media plan, make sure social media goals are SMART.

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Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

know everyone is selling social media now ( I’m annoyed too, as it is not a panacea – it’s just another marketing channel! ). But, social media is a place where many people spend time. My clients get results from their presence on social media, and we set things up so they don’t have to spend a lot of time on it. Any new players?

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

Follow some of your suppliers, customers and some industry media writers and their publications. You can find their Twitter accounts by going to their website and clicking on the Twitter social media icon or on the Twitter follow button. Social Media/Web 2.0 b2b marketing social media twitter SMX is the hashtag for the conferences. Twitter Icon.

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

” Pinterest is a social media site that allows members to create boards for images that they like. Pinterest was founded in December 2010 and was named as a top ten social media site by October 2011 with over ten million visits per week. 3. Social Media/Web 2.0 Technology Marketing b2b content customer marekting social media trade show

Why Your Rant is Not Right for Social Media

B2B Marketing Traction

Social media is not a place to express anger or admonish people publicly. recent incident at a technology conference provided a good reminder why you should never use social media for a rant. Keep it “Light, Bright and Polite” In the words of Josh Ochs, MediaLeaders , “Keep your social media ‘Light, Bright and Polite.’”

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Are your competitors on social media and you’re not? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? If one or more of your competitors has a good online presence, you can glean what keywords their website, content and social media is focused on. Not doing?

5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

Why do companies or people have to get dragged through the media ad infinitum? Social Media/Web 2.0 I don’t know much about Vine, and I like it already. Here’s why – have you ever NOT watched a video because all you want is the few seconds that show you how to do the thing, and the video is 4 minutes long? Check them out. Readers, what do you think?

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

Your business must show up consistently across online platforms, including your website and social media. An un- or poorly-branded company page on social media shows that you’re not consistent. Note that you don’t have to be on every social media platform, but you should be branded on the majors: Twitter, LinkedIn, Facebook and Google+. 2.

Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. You have a business that sells to other businesses, so you plan to keep your marketing business-like. You have a great product or service. You actually have a marketing budget.

8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. If you’re launching a product at a show, extend the launch reach with social media video and photos. How have you used social media at trade shows? Facebook Marketing Implementation marketing social media trade showTweet.

Has B2B Social Media Marketing Crossed the Chasm?

B2B Marketing Traction

I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. My personal belief is that B2B social media marketing adoption is subject to two major factors in the pragmatic Early Majority marketplace. Two, there has to be enough evidence that the business will get results from social media. b2b marketing social media

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

It also recognizes the buzz your site pages get on social media. Yes, you should work to get highly respected websites and social media users to link to your site with high relevancy. If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution. But today the SEO industry is in decline.

B2B Marketers Must Be Transparent to Build Trust

B2B Marketing Traction

The company decided to embrace social media and very transparently aired negative complaints from customers (“Domino’s pizza crust tasted like cardboard”) and showed the pain the comments caused their employees, who wanted to do a good job and produce a winning product. Doing business today requires transparency, which builds trust with your customers and partners.

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

You don’t have a plan or strategy for your online and social media presence. Your site has no integration with social media platforms. Social media links allow you and others to share information about your site and its content. Find out what social media platforms your buyers use and be there. You have bad content on your website.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Today your customer touch point map should include any social media platforms that you use. Friction can arise from not responding to customers in a timely manner on social media or having brand inconsistency from one platform to another. 2. Follow and engage with customers on social media. Here are five ways to improve your marketing to your customers. 1.

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

When social media and content marketing became more mainstream, some of the industry leaders were suggesting that you re-purpose content to be more efficient. The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content.

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Within minutes on your blog you can publish a statement and have it broadcast through social media to communicate to your audiences. 8. Blogging b2b blog content marketing SEO social mediaIs blogging worth it for B2B marketers?

Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

Can you walk in their shoes? (A great way to get to this is to craft marketing personas for each audience type you want to reach – see my blog on how to do this, Why Marketing Personas Rule. ) On what social media and other online platforms are your audiences? Content marketing requires strategy and discipline for successful results. Know your audience.

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The Social Media-Savvy Millennials Are Coming

B2B Marketing Traction

So does social media, and you may be able to leverage their knowledge and skills to create more social capital and buzz for your business. In a few years, almost half of your workplace will be made up of millennials. Here is a great infographic that describes some of their characteristics in the workplace. Infographic from Upworthy.com. Found on Daily Infographic.

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2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

social media (other than blogs), 2.) Use storytelling distributed on social media to “pull” buyers. Your great content in the forms just mentioned exist on social media platforms and on your website. There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. eNewsletters, 3.) videos, 4.)