| | | B2B Marketing Blog | |  Social Media | 47 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING BLOG NOVEMBER 23, 2011 Ruminations on B2B Social Media Marketing While attending last week’s SocialMediaPlus summit in Philadelphia, I ruminated on the following: B2B companies still haven’t grasped the power of social media marketing. Furthermore, about 60 percent of B2B decision makers use social media. Marketing social media Web-centric marketing B2B B2B MarketingIt’s well-known that about 70 percent of today’s B2B buying process happens online. That sounds promising, right? Well, it would [.]. | B2B MARKETING BLOG OCTOBER 18, 2011 Public Relations and Social Media after the Recession Marketing Public Relations social media social media marketingOver my morning coffee, I was reading through the daily news headlines. came across some interesting public relations statistics. According to Jeff Domansky, CEO of Peak Communications Inc.: Experts forecasted a 24-percent growth in public relations jobs by 2018. There has been a 93-percent increase in public relations job listings in the past two [.]. | | | | | |
| B2B MARKETING BLOG MAY 3, 2012 Rules of Engagement: 5 tips to ensuring potential clients engage with your Website Graphic Design Interactive Web-centric marketing Christopher Raymond lead generation SEO social media websiteNever underestimate the value of a web visitor. It’s never just a click. It’s not just a “hit” – it could be your next major customer. But you’ll never land that new client if they “bounce” away after a few seconds, bored and uninspired. That’s why at Schubert Interactive we work so hard to make [.]. | B2B MARKETING BLOG NOVEMBER 7, 2011 The Microsite Effect on Lead Generation Interactive Interactive PR Marketing mobile marketing Public Relations social media B2B Marketing B2B PR Branding Christopher Raymond lead generation microsite websiteWhen it comes to lead generation, the Internet is the single most important tool employed by marketers today. Google Ad Words, tweets, press releases, online advertising — these are all great tactics for capturing your audience’s attention and generating traffic. But the question arises, “Once you peak their interest, how effective in converting these visitors [.]. | B2B MARKETING BLOG OCTOBER 25, 2011 Social Media Truths in B2B Marketing I guess you can tell that I rarely suffer from blogger’s block with so many new statistics about B2B marketing and social media channels coming out each day). Interactive PR Marketing social mediaI guess it’s the blogger’s curse that every tiny action, each news nugget and minor event, starts percolating half a dozen ideas for new posts. So I [.]. | B2B MARKETING BLOG OCTOBER 11, 2011 Social Media Marketing and the B2B Brand Advocate There’s been a lot of talk recently about the power of social media marketing and what brand advocates can do for your B2B sales and marketing efforts. Recently, I read BzzAgent’s “A Field Guide to Brand Advocates,” and I wanted to share some key insights as they apply to social media and B2B marketing. content Marketing social media B2B Marketing brand social media marketingAccording [.]. | | | | | | | |
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B2B MARKETING BLOG | MONDAY, MAY 9, 2011 Don’t be Anti-Social
Many B2B marketers have only dipped their toes in the social media waters because they are still unsure of how to measure the ROI. However, as more data appear on the validity of using sites such as Twitter, Facebook and LinkedIn, companies will be more comfortable devoting part of their budgets to start social media [.]. Interactive Marketing social media Facebook LinkedIn Twitter MORE >> -
B2B MARKETING BLOG | FRIDAY, DECEMBER 11, 2009 Was Social Media Your Weakest Link in 2009?
wouldn’t be surprised if a lot of B2B companies felt they didn’t invest as much time or energy as they would have liked to in social media. While tight budgets may have limited companies’ abilities to devote resources to exploring social media, its application and value to B2B marketers continue to progress. I came across an interesting post from ReadWriteWeb that predicts how social media will continue to evolve in 2010. Like it or not, social media has arrived, and it’s is here to stay. What was a weak link in your marketing program? MORE >> -
B2B MARKETING BLOG | WEDNESDAY, OCTOBER 10, 2012 Humanizing Your Brand Through Social Media
But Progressive’s famous branding recently took a major hit during a social media battle about its role in a fatal automobile crash. Branding Public Relations social media brand crisis humanizing ProgressiveEveryone loves Flo. She’s helpful, quirky and infectious. She presents a likeable human quality for Progressive, the insurance giant she represents. To learn more about the case, click here. Responding in a spam-like [.]. MORE >> -
B2B MARKETING BLOG | WEDNESDAY, APRIL 20, 2011 Reeling in B2B Customers with Video
Creative Interactive Marketing content social media B2B B2B Marketing content marketing video YouTubeVideos have found their place in B2B marketing, and they’re here to stay. It has become common practice for B2B companies to produce online videos in order to communicate the value of their products and services. And in today’s fast-paced business environment, videos are a dynamic way to capture prospects’ attention rather than feeding them [.]. MORE >> -
B2B MARKETING BLOG | THURSDAY, MARCH 3, 2011 Survey Offers Hope that Social Media Enthusiasm Will Soon Spread to B2B Companies
We marketers have been enthusiastic about social media almost since Facebook and Twitter hit the scene. But our B2B clients have been slow to start using social media as a serious marketing tool. Many corporate parent companies not only have policies forbidding social media participation, they actually block access [.]. Branding social media B2B blogs TwitterEven forward-thinking B2B marketers face major roadblocks. MORE >>
- How to keep your blog regular B2B MARKETING BLOG | WEDNESDAY, JUNE 29, 2011
- Social Media Burnout B2B MARKETING BLOG | THURSDAY, NOVEMBER 12, 2009
- Marketing Communications Explained (with Donuts) B2B MARKETING BLOG | WEDNESDAY, AUGUST 1, 2012
- Mobile Tags – Breaking into B2B B2B MARKETING BLOG | MONDAY, NOVEMBER 14, 2011
- When Times Get Tough… A Primer on Crisis Communications B2B MARKETING BLOG | MONDAY, JULY 30, 2012
- Why some businesses are slow to adopt social media B2B MARKETING BLOG | FRIDAY, NOVEMBER 6, 2009
- Where has all the credibility gone? B2B MARKETING BLOG | SUNDAY, NOVEMBER 8, 2009
- Are your arms too long? B2B MARKETING BLOG | WEDNESDAY, NOVEMBER 25, 2009
- Social Media is for Everyone. Need proof? B2B MARKETING BLOG | TUESDAY, FEBRUARY 23, 2010
- Bold Marketing Predictions for 2012 B2B MARKETING BLOG | FRIDAY, JANUARY 6, 2012
- Tips for Managing Negative Comments in Social Media B2B MARKETING BLOG | THURSDAY, JANUARY 19, 2012
- LinkedIn IPO… The Day B2B Social Media Goes Public. B2B MARKETING BLOG | THURSDAY, MAY 19, 2011
- Would you rather have social media advocates or followers? B2B MARKETING BLOG | FRIDAY, FEBRUARY 25, 2011
- You want creative website copy…really? (Part II) B2B MARKETING BLOG | TUESDAY, OCTOBER 4, 2011
- Ich mochte einen welpen! B2B MARKETING BLOG | THURSDAY, OCTOBER 20, 2011
- What’s your Obligation to Practice what you Preach in PR and Social Media? B2B MARKETING BLOG | THURSDAY, JANUARY 7, 2010
- Google Changes the SEO Game….Again! B2B MARKETING BLOG | MONDAY, DECEMBER 14, 2009
- Wanted! Online newsrooms with remarkable content. B2B MARKETING BLOG | MONDAY, JANUARY 18, 2010
- Tweeting Responsibly B2B MARKETING BLOG | MONDAY, OCTOBER 22, 2012
- What’s your currency in this hyperconnected world? B2B MARKETING BLOG | THURSDAY, OCTOBER 6, 2011
- LinkedIn. There’s an app for that! B2B MARKETING BLOG | WEDNESDAY, DECEMBER 30, 2009
- Content, Content Everywhere B2B MARKETING BLOG | THURSDAY, JANUARY 21, 2010
- Small is the New Big B2B MARKETING BLOG | FRIDAY, AUGUST 28, 2009
- Google Wave: Tsunami or Just Good, Fun Surf? B2B MARKETING BLOG | WEDNESDAY, OCTOBER 7, 2009
- There’s nothing B2B can’t do, including Flash Mobs. B2B MARKETING BLOG | TUESDAY, MAY 31, 2011
- Out with the old, in with the… B2B MARKETING BLOG | WEDNESDAY, SEPTEMBER 30, 2009
- Facebook Going Public B2B MARKETING BLOG | TUESDAY, JUNE 14, 2011
- Crowd Control B2B MARKETING BLOG | SUNDAY, OCTOBER 4, 2009
- Need Ideas? Top Resources for B2B Content Marketers B2B MARKETING BLOG | MONDAY, JANUARY 21, 2013
- Creating an Online Newsroom B2B MARKETING BLOG | MONDAY, JUNE 8, 2009
- Do you have good business karma? (Part 2) B2B MARKETING BLOG | MONDAY, AUGUST 10, 2009
- Meet the new guy … via Twitter? B2B MARKETING BLOG | MONDAY, MARCH 30, 2009
- Social Networking – It’s not a kid’s game anymore. B2B MARKETING BLOG | TUESDAY, APRIL 14, 2009
- Advice from a Social Media Pro B2B MARKETING BLOG | THURSDAY, APRIL 30, 2009
- PR does not stand for “press release” B2B MARKETING BLOG | WEDNESDAY, MAY 6, 2009
- Do you have good business karma? (part 1) B2B MARKETING BLOG | SUNDAY, AUGUST 2, 2009
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