Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads. Published press releases using a service called PitchEngine , and posted to social media channels such as Twitter and LinkedIn. MORE >>

Make sure they’re represented in your website’s code, like title tags and meta tags , as well as in content and social media. Build your social media presence. Social networks bring together like-minded people, provide platforms to share and influence opinions, and are a great way to find out what people think about your organization, its services and products,” explains Bower. 30-Minute Marketer: How to Integrate Social Media with Email and SEO. Email Marketing content inbound marketing LinkedIn SEO social mediaTip #1: Just ask. MORE >>

Ok, so how do we harness all of social media’s potential and use it to build a lead generation system? came across a blog this weekend that reinforced my thoughts. This post, written by Christian Fea , CEO of Synertegic, Inc., started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. Well, I’ve started to use my Twitter account a lot more, and I’ve found some productive uses for the application: Sent mini survey question and got answers quickly. MORE >>

Leverage social media before, during and after the event. If you’re holding an educational or social event, brainstorm with them to see how they can help you attract more and better attendees. Event Marketing Lead Generation Lead Management Lead Nurturing Lead Qualification ROI Measurement Sales Leads Social MediaTweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. Find out which attendees fit your Universal Lead Definition. Look up registrants on LinkedIn. MORE >>

Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company. You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”. Get more media coverage by making the lives of journalists easier. Repurpose your media coverage. Use social media to promote it. Don’t talk about your company one way on your website, a different way in social media, and yet another way to the media,” says Marx. MORE >>