| | | B2B Lead Blog | |  Social Media | 37 articles |
| Page 1 of 1 | Previous | Next | B2B LEAD BLOG JULY 2, 2012 5 Reasons Social Media (Might) Belong in the Contact Center One of the articles in this month’s CRM Magazine ( Social Media Belongs in the Contact Center, by Donna Fluss) examines that question through the lens of social media and, as the title suggests, advocates for moving social media responsibilities over to the customer care team. ” Answers provided by the social media team must be consistent with answers provided by the contact center/customer service team. Does your customer care team handle social media? Marketing and Sales Alignment Social Media Customer Care | B2B LEAD BLOG JULY 2, 2012 5 Reasons Social Media (Might) Belong in the Contact Center One of the articles in this month’s CRM Magazine (Social Media Belongs in the Contact Although volumes have been written about alignment between marketing and sales, why it’s so important, and how to get it done, best practices for how marketing interacts and teams-up with customer support aren’t quite as abundant. | | | | | |
| B2B LEAD BLOG AUGUST 16, 2010 How are you leveraging social media? These days, social media can be not only a great marketing tactic, but a great sales tactic as well. Our sales reps make a habit of finding prospects via LinkedIn, Facebook, Twitter, etc. This way they can leverage relationships, gain prospect insight, and do pre-call research to maximize the 30 | | B2B LEAD BLOG JULY 10, 2012 Tweets and the C-Suite You can find the full post here , but its author, Heather Reid, presented some fairly convincing statistics from Brandfog’s 2012 CEO Social Media and Leadership Survey in favor of C-level leaders driving a Twitter account: When asked what benefits C-Suite engagement in social media can lead to, 78% cited Better Communication and 71% stated improved Brand Image as the biggest positive benefits. 82% of respondents were more likely or much more likely to trust a company whose CEO and leadership team engage with social media. What do you think? | B2B LEAD BLOG OCTOBER 24, 2012  Register for the Marketing Nation Virtual Event November 14! Integrating and Measuring Social Media. What makes some marketing teams good and others great? Register to join our upcoming virtual event, Good to Great , to discover how your company can leverage a combination of community best practices, plus the latest technologies, to drive revenue. Improving and Expanding Your Online Advertising Efforts. Aligning Sales and Marketing Teams. | | | | | | | |
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B2B LEAD BLOG | FRIDAY, JANUARY 18, 2013  ReachForce Demand Generation Sponsor at Online Marketing Summit
Improving Lead Generation Using the Social Media Advancements in 2012. We focus on solutions for B2B demand generation marketers to improve and accelerate results from all their online initiatives. So we’re thrilled to sponsor the incredible Demand Generation presentations February 12 – 13, 2013 at the Online Marketing Summit in San Diego. We’re also exhibiting our SmartForms real-time data append and lead enrichment for all inbound web leads, DataCleanse and Append for marketing automation and CRMs and perhaps a surprise or two. Trade Shows and Events MORE >> -
B2B LEAD BLOG | MONDAY, JUNE 11, 2012 Pinterest, Bob Marley, and HubSpot doing it right
Pinterest isn’t just one of the fastest-growing social media platforms around. It’s also, at least for many B2B marketers, one of the most vexing. Adoption rate is huge. Traffic is out of this world. But business-to-business application? There’s the rub. Tips and tricks appear from time to time (you can MORE >> -
B2B LEAD BLOG | MONDAY, JUNE 25, 2012 The New Marketing Trifecta
Be sure to check out the stats around social media - I still found them particularly interesting. According the this chart, more than 40% of organizations report "Brand Awareness" as the primary goal for social Found this infographic from last year this morning on visual.ly and thought you might enjoy. MORE >> -
B2B LEAD BLOG | WEDNESDAY, JANUARY 19, 2011 8 Marketing Metrics Keeping the Revenue Engine Humming – B2B Marketing and Sales Tip #310
And, while still cool, it’s not about seeing which social media B2B Marketers listen up. If you haven’t already heard the finish line has moved. It’s not at large numbers of impressions anymore (and uh oh if you are). Double digit email open and click thru rates won’t get you there. MORE >> -
B2B LEAD BLOG | MONDAY, NOVEMBER 29, 2010 Is Inbound Marketing Trashing My Outbound Marketing? – Marketing WTF!?!?
Social media has us consumed. Inbound marketing is all the rage. B2B Marketers are creating more content than ever before. We’re optimizing everything we possibly can all with the intention of driving more people to our sites, engaging with them and offering them opportunities to raise their hand and announce MORE >>
- Content Ideas for B2B Lead Generation – B2B Marketing and Sales Tip #265 B2B LEAD BLOG | TUESDAY, OCTOBER 20, 2009
- Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, JUNE 29, 2012
- Friday Wrap-Up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, MARCH 11, 2011
- Twitter is Worth What!?! – Marketing WTF? B2B LEAD BLOG | TUESDAY, OCTOBER 6, 2009
- Friday Wrap-Up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, MARCH 18, 2011
- CMO Corner – DMA 2011: Real-Time Data B2B LEAD BLOG | WEDNESDAY, OCTOBER 5, 2011
- 3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI B2B LEAD BLOG | WEDNESDAY, MAY 8, 2013
- Outbound Marketing to Your Inbound Marketing Activity; Leverage! B2B LEAD BLOG | WEDNESDAY, NOVEMBER 11, 2009
- Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, JULY 27, 2012
- The VP of Marketing Corner B2B LEAD BLOG | MONDAY, MAY 16, 2011
- In the Race for Sustained Capability, Training Just Got Lapped…Again! B2B LEAD BLOG | FRIDAY, OCTOBER 29, 2010
- Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, JULY 27, 2012
- Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, JULY 27, 2012
- Friday Wrap-Up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, APRIL 15, 2011
- 3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI B2B LEAD BLOG | WEDNESDAY, MAY 8, 2013
- Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, JUNE 29, 2012
- 5 Reasons Social Media (Might) Belong in the Contact Center B2B LEAD BLOG | MONDAY, JULY 2, 2012
- Tweets and the C-Suite B2B LEAD BLOG | TUESDAY, JULY 10, 2012
- Tweets and the C-Suite B2B LEAD BLOG | TUESDAY, JULY 10, 2012
- Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, JULY 27, 2012
- Pinterest, Bob Marley, and HubSpot doing it right B2B LEAD BLOG | MONDAY, JUNE 11, 2012
- Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, JUNE 15, 2012
- Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, JUNE 22, 2012
- The New Marketing Trifecta B2B LEAD BLOG | MONDAY, JUNE 25, 2012
- Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, JUNE 29, 2012
- 5 Reasons Social Media (Might) Belong in the Contact Center B2B LEAD BLOG | MONDAY, JULY 2, 2012
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