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Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans

B2B Lead Generation Blog

Tweet Five years ago, Dell had little presence on social media. In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University , which encompasses up to 12 hours of training on how to best represent Dell online. Social media has made more of an impact, significantly on B2B than B2C,” he said.

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

During that time, we saw massive changes in how people communicate — fax machines, email, websites, blogs, mobile devices and, of course, social media. For example, company pages that don’t reflect the brand or are just another place to post social media updates – the same as you would on Facebook. development? Why are you running a LinkedIn program?

How giving useful ideas and secrets builds trust

B2B Lead Generation Blog

People use the web and social media for research; they’re looking for fresh ideas, insight, and actionable information. I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. talked about freely sharing ideas and helping people. They provide too much information freely. ” My response.

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Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Generation Blog

Especially on social media. Participation needs to be written into their contracts really, and become a new performance KPI,” advises Tom Skotidas, Founder of Skotidas , a B2B social media lead generation agency and the LinkedIn B2B Social Media Lead Generation Group. Social Media Pays Off Big for Over 1,000 Marketers Reporting 150% ROI or More.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects

B2B Lead Generation Blog

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences. So, what is social business exactly? Tip #1. Tip #2.

How to Use Trigger Events for More and Better Leads

B2B Lead Generation Blog

Posting links to relevant content on your social media pages to capture those experiencing those triggers to engage with your further. People aren’t ready to buy when we want to sell. Think about it. . This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help  . Conclusion.

B2B Content Marketing: Find the bigger story

B2B Lead Generation Blog

Content Marketing b2b social media content marketing joe pulizzi lead gen Lead Nurturing Tweet “Anybody here think you have nothing to create content around? No exciting stories to tell?” ” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. million Facebook page likes (now at 1.8 You might also like.

Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

B2B Lead Generation Blog

Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. This is a very intentional use of email and social content, driving the customer down the funnel with informative and sharable content. Who are we speaking to? What message are we trying to convey?

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)

B2B Lead Generation Blog

B2B Lead Generation: 6 social media tactics from 7 experts [MarketingSherpa how-to article]. Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere. It’s not about more leads; it’s about doing better with the ones you already have. Here’s how. Business need. Use the phone.

B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?

B2B Lead Generation Blog

This is becoming a fairly common question in B2B social media marketing, and it’s understandable given the increasing adoption of InMail as a B2B marketing strategy. Social Media: 4 simple steps to calculate social media ROI. Social Media B2B marketing b2b social media demand generation Email marketing lead generation marketing strategy marketing tactics

Building Your Strategic Lead Generation Portfolio

B2B Lead Generation Blog

while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. I’ve updated it to include more content marketing and social media channels. Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. Rather, they must leverage a portfolio of channels. hope you find it helpful. Which are our competitors using?

Social Media: How Motorola Solutions uses Facebook to generate more engagement

B2B Lead Generation Blog

Facebook was one of the first places we started engaging on social media,” Belinda Hudmon, Senior Director, Global Digital Strategy and Operations, Motorola Solutions, said. She said Facebook collects much more personal data than most other social media sites. B2B Social Media Marketing: Focus on leads, not likes. Promote the company’s Facebook presence.

B2B Marketing: 3 simple tips for creating PPC ads

B2B Lead Generation Blog

Copywriting in a confined space can feel more like an art, especially when you consider crafting social media PPC messaging for a highly targeted audience versus search engines ads, in which a keyword strategy impacts your message. Related Resources: Social Media: How Motorola Solutions uses Facebook to generate more engagement. Tip #1. Highlight your value proposition.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

Lead Generation: Content among the most difficult tactics, but also quite effective

B2B Lead Generation Blog

Mobile is bigger than social media. My attention was drawn to mobile marketing designated in the social media circle. believe mobile is bigger than just social media and could have a significant impact on the performance of campaigns in the future. To be clear, social media and mobile marketing were treated as separate tactics in the benchmark report.

How the Halo Effect Drives Lead Generation

B2B Lead Generation Blog

Social Media Dos, Don’ts [MarketingSherpa how-to article]. Tweet Building upon my post from last week , I was reminded of an important lesson I learned on influence that’s served me my whole life. ” He didn’t know it the time, but he explained how the halo effect  works. In this post I’m going to explain how it applies to lead generation. You might also like.

15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)

B2B Lead Generation Blog

Meanwhile, linking to third-party media articles costs you nothing. B2B Lead Generation: 6 social media tactics from 7 experts [MarketingSherpa how-to article]. Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads. ” 8.

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Dan Schawbel of Mashable, the social media guide , suggests that you brand yourself for the job you want, not the job you have. Social Media content marketing lead generation Lead Nurturing Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here. Create a polished and personally branded profile on LinkedIn. or AOL.

Value Proposition: What motivates prospects to buy from you?

B2B Lead Generation Blog

B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign? Tweet One day at the office, I decided to put a dollar bill on my cubicle wall. When people walked by, they would ask why I was putting money on my wall. My initial response was that I simply like money. Change drives growth. Then, my wall became stagnant. It was time to change their motivation.

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Lead Generation: Balancing lead quality and lead quantity

B2B Lead Generation Blog

B2B Social Media: SAP Latin America boosts followers 900% [Part I] [Case study]. B2B Social Media: SAP Latin America boosts followers 900% [Part II] [Case study]. Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. If you don’t generate enough leads that turn into sales, your ROI plummets.

Why Empathetic Marketing Matters and 7 Steps to Achieve It

B2B Lead Generation Blog

We’ve moved from traditional advertising to social media,  content marketing and beyond. Tweet I am at the earliest stages of developing a sequel to Lead Generation for the Complex Sale. It’s been a decade since the first draft and I’ve been contemplating how much business has changed since then. Today’s sales and marketing environment is a paradox: There have never been more opportunities to reach customers; yet reaching them has never been more challenging. We have more marketing channels than ever. That’s so “ Wolf of Wall Street.” Put the customer first.

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation Blog

B2B Lead Generation: 6 social media tactics from 7 experts [How-to article]. Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. If you only have a few minutes, this post provides highlights from each case study. What were the results?

Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation Blog

Stay specific to your social network, for instance, LinkedIn news does well on LinkedIn. Related Resources: Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects. How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel. Is Social Media Really Living Up to Expectations?

Nine Simple Tactics to Drive a Higher Return on Trade Show Investment

B2B Lead Generation Blog

Leverage social media before, during and after the event. If you’re holding an educational or social event, brainstorm with them to see how they can help you attract more and better attendees. Event Marketing Lead Generation Lead Management Lead Nurturing Lead Qualification ROI Measurement Sales Leads Social MediaLook up registrants on LinkedIn. Take note.

Digital Marketing: How to craft a value proposition in 5 simple steps

B2B Lead Generation Blog

In keeping with our example, let’s take a deeper look at appeal and exclusivity of our highest-ranking example claim. “We can integrate into any social media platform”. Exclusivity: 5.0 – While there may be other players in our market; our business intelligence has determined that we are the only ESP currently capable of integration into every social media platform.

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Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation Blog

Invite them to subscribe to an online newsletter, attend online events, or connect via social media. Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. They dump this list into their database. Trade Show ?

B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company. You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”. Get more media coverage by making the lives of journalists easier. At right is an example.

Lead Generation: 43% say organic search drives most traffic, but only 29% say it drives most conversions

B2B Lead Generation Blog

Start with SEO and Email Marketing. “We have over 1,500 clients, and they concur with your research findings … a lot of people in the market over the last two years have been asking me about what they should be doing on social media,” said Tracey Voyce, Director, Bloomtools. Because the traffic and conversion rate from social channels really surprised me. Great data.

Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise, Turn off the Hype and Create a B2B Social Media Program that Works

B2B Lead Generation Blog

Tweet If you’re struggling with managing social media programs in the B2B marketplace, Zuzia Soldenhoff-Thorpe   (pictured at below) has some news for you: Most of your peers are too. social media is one of the most. It’s so unpredictable, yet there’s so much pressure surrounding it – everyone feels like they need to be on every social media channel or else.

Marketing 101: How to get started in lead generation

B2B Lead Generation Blog

There are many ways to learn this – surveys, social media monitoring, interviews with current customers, A/B testing, conversations with Sales, Services and Customer Support …. Value Proposition: How to use social media to help discover why customers buy from you. B2B Social Media: 4 steps to get your listening dashboard started. Social Media Marketing: 4 basic tips for getting started. Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects. “ on b2bleadblog.com. Question #1.

Buy, Build or Both Part 2: The basics of list building

B2B Lead Generation Blog

Make sure they’re represented in your website’s code, like title tags and meta tags , as well as in content and social media. Build your social media presence. See the graph at right, which outlines how a prospect finds content through organic search and social media sites and is then guided to a place where she can give you her contact information.

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Email Marketing: How to maintain low opt-out rates

B2B Lead Generation Blog

Questions to Steer Your Marketing Priorities – Find out the value of asking a handful of customers questions directly – not through surveys, focus groups, digital body language or social media. My answer, in a word, was relevance. Watch the video below to find out more. Relevance is the foundation of lead generation, which is, at its core, a series of conversations.

Lead Generation: 2 questions every marketer should ask themselves about prospect motivation

B2B Lead Generation Blog

Or do you have targeted PPC ads on social media or a very specifically themed blog? Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. Highly motivated prospects can make for highly motivated leads if your landing pages deliver the right message to the right prospect at the right time. However, it’s the prospects who are not highly motivated that you need to worry about. Who are my prospects? First, you must ask yourself, “Who are my prospects, and where are they in the purchase cycle?”. Related Resources.

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Content Marketing: How a technology company used its employees to generate quality content [Video]

B2B Lead Generation Blog

Educating departments on the use of social media and recognizing talents and abilities within the team increased the quality and reputation of the content that the company generated. Content Marketing B2B Summit 2012 content marketing lead gen summit 2013 social media Developing a content marketing strategy remains a big undertaking. Using the right tools.

2013 Year in Review: Top 6 focus areas for B2B marketers this year

B2B Lead Generation Blog

In 2012, the top focus for B2B marketers was understanding and leveraging social media. Use social media to generate leads and connect with prospects. Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans. Andrea Johnson, Copywriter, MECLABS, revealed how Dell leveraged social media to reach out to customers and monitor conversations online. Social media has made more of an impact on B2B than B2C” Richard Margetic @ByJove at @Dell [link] @B2BLeadBlog #Social #B2B. Topic #1. Topic #2.

Lead Generation: It’s all about building relationships

B2B Lead Generation Blog

So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. Here’s a transcript of that discussion: Steve Girshik : My guest today is Brian Carroll. Brian Carroll: Yeah, we are coming up on 10 years. Steve: That’s crazy! So much time has passed! Brian: Yeah.

Lead Generation: How Lithium Technologies uses webinars to grow its customer database

B2B Lead Generation Blog

Two and a half years ago, she started hosting webinars when she became Director of Content Strategy at Lithium Technologies, Inc., a social software company. For instance, an organizational focus on social customer care and the popularity of content around ROI can become a webcast on “Getting to Big ROI with Social Customer Care.”. So, she gradually increased frequency.

SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms

B2B Lead Generation Blog

Develop a Winning Combination for Social Media Integration: 9 tips from a recent MarketingSherpa webinar. Content Marketing content marketing landing page optimization Marketing research social media marketingTweet If you think that using websites for lead generation is for other businesses, but not yours, consider GHT Limited. Attain buy-in from leadership. Bribe.