One great example is HootSuite Media , a social media SaaS company founded in 2008 and based in Vancouver, Canada. Their namesake product, HootSuite , is an on-line application that makes it easy for professional marketers to collaborate as a team to engage prospects and customers through social media. A team of marketers can use the same group of social media accounts in a coordinated fashion using HootSuite. We let the social media companies do what they do best while we do what we do best. Simon Stanlake. CTO, HootSuite.