Oddly, social media was among the most popular and a top spending priority next year, despite receiving low marks for quality and volume. Research consultancy Software Advice recently released the results of a five month-long investigation into which channels, content and offers business-to-business marketers find most successful. The project called the “2012 B2B Demand Generation Benchmark Survey” asked 156 professional marketers which channels are most productive for producing a high quantity of leads, and which produce the highest quality prospects. EchoQuote™ Takeaway. MORE >>

Enter Bernie Borges, founder of FindAndConvert and an inbound marketing and social media expert. In this exclusive pre-recorded webinar hosted by Bernie, you’ll see first hand how to capitalize on your Social Media activities. Isn’t that the whole reason you’ve convinced others in your company that you need to participate in Social Media? Forget the “you need to do Social Media&# pep talk. Bridging the Gap between Seller and Buyer through Social Media Marketing. Enjoy! MORE >>

You must build the trust by giving buyers what they want on your website, via email, on social media sites, etc. This is a guest article by Don Fornes , CEO of SoftwareAdvice.com. You can find the entire post here: Why Won’t Anyone Return My !*#@$% Call? Want to know why B2B sales is getting tougher? Hint - the customer doesn’t feel they need a Sales person as early in the sales cycle as they used to.) Don gives a great description of why sales people are getting pushed out of the sales loop by the self-service nature of the Internet. Enjoy! It’s not just cold calling. MORE >>

Whether a potential customer uses Google, Bing, YouTube or even social media for initial research, those vendors with fresh, pertinent content get the first shot. There is no doubt content drives sales interactions. When a prospect encounters a business issue and starts researching a solution, the content prepared by vendors is critical. The question is, will the anonymous blog/site visitor think the content is really that new? However, to the Marketer that created it, it feels outdated the day after it was written. Warning: Watch Speaker Volume! Remember this scene? MORE >>

Whether you are considering something major like rebranding or rolling out a new service, consider using social media channels to help guide you in the process. B2B Marketing Fun Lead Conversion Lead Generation Podcasts Social MediaWe are in the process of rebranding our EchoQuote tool into a broader company we’ve dubbed LeadLifter. EchoQuote is a good name for our lead capturing tool because it attracts our customer ’s customers when they visit our client’s websites. How we got to LeadLifter using LinkedIn. ConvertandSell. EchoLeads. FunnelMax. MORE >>