Avitage

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My customers don’t use social media

Avitage

This post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it. What does that mean, “use social media”? Then, you need to deal with social media. Both limit easily achievable possibilities.

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Content and Social Media Marketing Predictions for 2011

Avitage

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

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Micro-content — the most important content type you don’t manage

Avitage

When it is, it’s usually by marketing for social media content. Micro-content Social Media Use Case If you Google micro-content you will see the primary use of the term relates to social media. The social media use case is a good one. Micro-content is simply what the words imply.

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Microcontent — the most important content type you don’t manage

Avitage

When it is, it’s usually by marketing for social media content. Microcontent Social Media Use Case If you Google microcontent you will see the primary use of the term relates to social media. Click here if streaming player not viewed) The social media use case is a good one.

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Objectives-Based Extension to SiriusDecisions Persona-Based Content Framework

Avitage

.” The premise of the brief is: “The shift toward inbound marketing is forcing marketers to support continuous buyer conversations via the Web and virally through social media channels and influencer marketing. ” SiriusDecisions, Building a Persona-Based Content Framework.

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Objectives-Based Content Strategy Framework

Avitage

.” The premise of the brief is: “The shift toward inbound marketing is forcing marketers to support continuous buyer conversations via the Web and virally through social media channels and influencer marketing. ” SiriusDecisions, Building a Persona-Based Content Framework.

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New Sales Competency – Use Content to Sell

Avitage

They must do this of course, without the legions of content marketers who’s primary day job is to create content, deploy content to well-honed lists and social channels using marketing automation systems and related social media technologies.