Anything Goes Marketing

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Survey Shows B2B Marketers Will Prioritize Email Marketing, SEO, Social Media in 2013

Anything Goes Marketing

This is a guest post from CRM Analyst Ashley Verrill. This is the first ever guest post on this blog in its seven year existence so you know the content is going to be good. Much of this verifies what I've been saying for years but it's always good to see this data for yourself for a sanity check. For example, before you go upload that list of emails that you just bought, read the data below

The Rules of Lead Generation Defined – Book Review

Anything Goes Marketing

email marketing lead generation marketing metrics lead conversion Advocate Marketing social media lead management integrated marketing closed loop For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of information here and there that I have learned over the years. The issue was that there really wasn’t a guide for B2B marketers. We now have one: The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI by David T. Scott. David was kind enough.

Improve Your Writing Style: Solve Their Problem, Not Yours

Anything Goes Marketing

I was recently inspired by this simple yet insightful post by Jonathan Greene from MarketingSherpa on how a small change in how you phrase items can mean the difference in the response you get on social media. Too many companies are too focused on what they want when they post updates on their social channels and don''t focus enough on how their message will help the people that they are

The Modern Marketer's Field Guide: Have You Read it? You Should

Anything Goes Marketing

Advocate Marketing B2B blogging content marketing lead generation lead management lead nurturing lead scoring marketing automation marketing metrics social media When it comes to B2B marketing, there are not a lot of great books out there. For the most part, the books that do exist focus on the novice marketer or focus on high level approaches. Matt Heinz has brought us probably the most practical book out there for the more advanced B2B marketer - the modern marketer. The Modern Marketer''s Field Guide is a must read for any marketer that is looking to.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

The 10th point is using social media to deliver an automated, personalized experience but this concept is still in its infancy. There are a few examples here and there but for the most part, social media is real time communication by real people and the personalization is controlled more by the consumer. There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? personalized approach facilitates this process. It’s like an exclusive invitation that is also very practical.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

described this above but want to point out that this is a form of dynamic content Promote Other Channels : More and more marketers are using social media to keep prospects engaged while they are in the sales and marketing funnel. In addition, more and more of prospects are using social media to learn about your products and services as well as comparing you to your competitors.

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That's the stuff that builds social media loyalty and grows and nurtures your community. email marketing B2B lead generation social media white papers Twitter integrated marketing online communities Web 2.0.I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. For example #myevent.

Social Media Success Stories

Anything Goes Marketing

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

Wake up and Send More Email

Anything Goes Marketing

Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. Social media highlights. Use email as the glue to your social media efforts to get the most out of your social media content.

Customer Service at its Best: Wind Mobile

Anything Goes Marketing

Here is one quote that is inspiring for all Wind customers: Over the past three months, our network and service offering have improved tremendously. I’d like to thank those of you who’ve been contributing constructive comments here on the site, via other social media sites like Facebook and Twitter, and through our Care Centre and stores. Enter Wind Mobile into the picture. Chad H.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Social Media And B2B Marketing Social media played such a major factor at this event. This post as an example, was written from the product of social media (Twitter). This sold out event brought together some of smartest marketers from all over the world.

Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

Successful marketers are combining email with other channels such as SMS, direct mail, social media, tele-prospecting and recorded voice to maximize its effect. Tags: email marketing B2B marketing automation marketing metrics social media integrated marketing Marketing Sherpa You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem?

Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

Suppliers are looking for ways to help out their partners Social media in B2B marketing is still at its early stages but expect this to grow enormously for the next summit The key across all of these topics is sales/marketing alignment. Tags: lead nurturing B2B marketing automation marketing metrics social media lead management closed loop Do partners really want you to?

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

Is your Company Being Blogged About?

Anything Goes Marketing

This week and last week's posts should give you the kick in the but you need to ensure that your company has a voice in the social media world and if you've already delved into this that you listen very closely and refine your approach. B2B B2C social media blogging Web 2.0.Last week I mentioned how you can track your company's brand on twitter. What are the trends?

How Email Deliverability and Relevancy are Directly Related

Anything Goes Marketing

Tags: email marketing personalization social media

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. For example, check out [link] and search for your company name.

Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

David Meerman Scott write an excellent post on how the US Air Force decides to respond to any social media comments. However, this army can quickly start taking flak by making some social media mistakes based on my discussion above. You may already have a social media policy in place. Now back to our story). It all depends on the nature of the request.

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. Think of social media as a big marketing ecosystem (see, I am focusing on the environment) and make sure you take advantage of all the tools out there. However, after I drank 10 cups of coffee, I've created my own version of the eco-marketer. Chad H.

Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

Well think again because the popularity of Twitter is growing at an alarming rate. I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. Socializing Your Landing Pages. On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. Do you think it’s just a fad?

Why I Use Twitter

Anything Goes Marketing

One of the best practice consultants at my company, Jennifer Horton, introduced me to Twitter as the next big thing in social media. thought at first she was crazy but after jumping into it and being able to converse with social media experts, bloggers, customers, competitors, colleagues and friends in a friendly and cooperative format that would otherwise be impossible, I was hooked. guess being already exposed to the social media world made twittering a logical step. Tags: social media online marketing blogging Twitter Why do I Twit?

Anything about marketing - top 10 marketing blogs

Anything Goes Marketing

Micro Persuasion Steve Rubel explores how social media is transforming marketing, media and public relations. 5. Every once in a while it's great to stop and look around the blogosphere at what some of the great bloggers are writing about when it comes to marketing. Since it is labour day, I thought I would raise a glass to those top marketing bloggers as defined by technorati.

Email Tips for the New Year Part I

Anything Goes Marketing

Consider using social media sites like Facebook and MySpace to grow your lists. Tags: email marketing enewsletter facebook search social networks Marketing Sherpa Greetings! I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. The average open and click-through rates for non personalized emails were 15.86% and 2.09% respectively while the averages for personalized emails were 18% and 5.02%. This is also easy to do by examining the search terms from your analytics program. Chad H.

Who will be the Next President? Mr. or Mrs. Widget

Anything Goes Marketing

Widgets have been around for a while but they are being used more frequently (especially on social media sites) which is why they are gaining additional attention. The new craze is using widgets with social media sites such as Facebook and MySpace. social networks Tags: web widgets , The Office , Facebook , social media , Washington Post , Hilary for President. Widgets are becoming more and more popular these days as additional tools for marketers. According to Wikipedia, a web widget is a small piece of code that you add to a web page. Chad H.

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media. Social In Sixty Seconds. It is.

3 Tips for Using Social Media for B2B Marketing

Webbiquity

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Employ Someone Who Knows Social Media, Not Just Your Business.

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. The post Social Media Explained.

The new standards for strategy and social media success

grow - Practical Marketing Solutions

By Mark Schaefer. I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. Is the organization ready for a public social media presence? Megatrends on content, social media, ecommerce, etc., Social sharing creates advocacy.

The Future of Social Media

B2B Marketing Insider

Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. A few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services and buy goods, etc. The post The Future of Social Media appeared first on Marketing Insider Group.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).

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Why it takes so long to achieve social media success

grow - Practical Marketing Solutions

If you’re impatient, social media is probably the wrong marketing channel for you. This is data from the recent research released by  Social Media Examiner. Let’s take a close look at what we can learn from the feedback provided by these active social media marketers. Social media success takes time. Weak relational links.

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” Social networks are effective at increasing participation —by lessening the level of motivation that participation requires. Fowler.

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

How to Harness the Power of Social Media

Writing on the Web

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. However, social media marketing isn’t as simple as a lot of business owners anticipate. Social Engagement. Facebook Pages.

The first step in social media marketing is not social media

grow - Practical Marketing Solutions

“I’m kind of overwhelmed,” he wrote me, “I’m trying to get a social media program going and I really don’t know where to start.” Shouldn’t I dive into social media for them? Sometimes the first step in social media marketing … is NOT social media! I had an email from a young guy recently.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Ignoring social media return on investment.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure social media profitability.

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Your social media strategy plan: Where do you START?

grow - Practical Marketing Solutions

When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. And by the way, your social media initiative doesn’t start with a Facebookpage. Assess the company culture You might be wondering what the company culture has to do with social media success. What did I miss?