| | | Annuitas Group | |  Social Media | 19 articles |
| Page 1 of 1 | Previous | Next | ANNUITAS GROUP APRIL 11, 2011  The B2B Sales Role in the New Buying Process Social media has played a pivotal role in the shift of the B2B buying process. Like never before, buyers can access information via the web, social sites, Twitter and blogs. Because sales has all of the same access to online and social engagement media. I recently had the opportunity to attend the Sales 2.0 Conference in San Francisco and I’m glad I did. | ANNUITAS GROUP FEBRUARY 9, 2012 Interview with Ardath Albee, CEO of Marketing Interactions For example, I use the term content marketing, but in every project I do the components of SEO, Social Media and Content are integral to its success – and that combination is usually now referred to as Inbound. We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. She specializes in helping companies with complex sales utilize eMarketing strategies to generate more and better sales opportunities. | | | | | |
| ANNUITAS GROUP JULY 17, 2012 The Sales Perspective – An Interview with Jill Rowley of Eloqua You are one of the more social media savvy sales people we know. How are you using social media to connect with your buyer and what lessons can both marketing and sales folks learn from you? I utilize social media for two things – to be present where my buyer is and to learn more about them. Statistics show that buyers are using social media to self educate. Social media gives me the opportunity to be part of the conversation and share content whether it is Eloqua-branded, industry articles, or thought-leadership pieces. | ANNUITAS GROUP FEBRUARY 16, 2011 An Interview with Jonathan Block from SiriusDecisions While at SiriusDecisions, he has helped many B2B organizations expand their traditional reputation management initiatives with the integration of social media strategies and tactics into the communications mix, as well as advised clients on evaluating and choosing appropriate marketing technology and services providers. And this isn’t just integration with CRM systems, but the ability of marketing automation platforms to share and receive data with other applications, such as social media monitoring tools, ERP systems or business intelligence solutions. The reason? | ANNUITAS GROUP OCTOBER 2, 2012 We Know You… Or Do We? Attend the regional user groups, interact with them via social media, and join your field reps on sales calls. The Honda Corporation recently aired a new commercial touting their new 2013 Honda Accord. The theme of the commercial is “We Know You”. Throughout the commercial, the narrator discusses all the things they know about their drivers – you are tired, frustrated, need to work, have relationships, need to let loose, etc. The commercial speaks to us. No matter what our frame of mind, Honda knows us and can relate to us. Genius! What are their short and long term goals? | ANNUITAS GROUP JANUARY 31, 2013 Content: Fueling Your B2B Marketing Strategy Properly targeted content affects everything from social media promotions to marketing automation campaigns to actually closing deals. Most often, this content comes in the form of short videos, blog posts, articles and social media promotions. The B2B buyer’s journey has changed. Gone are the days of buyers contacting companies directly to learn about a product or service. Instead, buyers independently research solutions online and independently narrow their options before ever engaging with a vendor. Enter content marketing. . Content then fuels lead nurturing. | | | | | | | |
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ANNUITAS GROUP | TUESDAY, MARCH 22, 2011 What’s Your ROI?
have written enough on Social Media ROI. This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Michael Brenner is a Sr. Director of Marketing for SAP. He is the author of B2B Marketing Insider and co-founder of Business2Community.com. Michael has been in marketing for over 17 years in various roles where he has used customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. You can follow Michael on Twitter: @BrennerMichael. MORE >> -
ANNUITAS GROUP | THURSDAY, APRIL 12, 2012 Upon Further Diagnosis…
Only 14% of marketers that utilize social measure its impact on revenue. Only 38% tie their social efforts to lead generation – Only 26% tie it to sales. Of those that do measure the social media ROI impact 76% define ROI on “soft” metrics such as likes, followers, fans etc. A few weeks ago, I was speaking with one of my colleagues about the state of B2B marketing and the maturity of today’s marketers. We came to the conclusion that by and large, B2B marketers are at a stage where they DO KNOW what needs to be done and where their organizations need to go. MORE >> -
ANNUITAS GROUP | TUESDAY, MAY 24, 2011 An Interview with Jon Miller, Co-Founder of Marketo
In Marketo’s popular blog, Modern B2B Marketing , he explores everything from lead nurturing and social media to marketing ROI and revenue performance management (RPM). Because it is so much easier for buyers to get information, through websites, through search, through social media, they get a lot of their buying process done independent of your sales reps. And social isn’t going to go away. We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Think big, start small, move quickly. MORE >> -
ANNUITAS GROUP | THURSDAY, DECEMBER 22, 2011 Five New Year’s Resolutions for the CMO
Be Socially Engaged. There is no clearer indication that the buyer has changed and that the open access to online and social information is where buyers will spend the majority of their buying cycle. As buyers are spending the majority of their time engaging socially, it is imperative that CMOs begin to engage within this medium as well. The content delivered over social media will be the difference between a buyer choosing one vendor over another. I had lunch recently with a VP of Marketing. His body language said it all – a roll of the eyes and a sigh. MORE >> -
ANNUITAS GROUP | TUESDAY, MAY 14, 2013 Secrets to Running Stellar B2B Events
Blog B2B events B2B Marketing content marketing Demand Generation Social media 'Strategic use of B2B marketing best practices is essential to driving demand and ultimately, running a great event. MORE >>
- We Know You… Or Do We? ANNUITAS GROUP | TUESDAY, OCTOBER 2, 2012
- Interview with Adam Blitzer, Co-founder and COO, Pardot ANNUITAS GROUP | TUESDAY, AUGUST 9, 2011
- Marketing Down Under – Q &A with Jodie Sangster, CEO, Association of Data-Driven Marketing and Advertising ANNUITAS GROUP | MONDAY, APRIL 8, 2013
- Marketers…We Still Have Work to Do ANNUITAS GROUP | WEDNESDAY, JANUARY 23, 2013
- The State of Marketing Down Under – Q&A with Jodie Sangster, CEO, ADMA ANNUITAS GROUP | TUESDAY, APRIL 9, 2013
- Four Reasons to be Thankful You’re a B2B Marketer ANNUITAS GROUP | MONDAY, NOVEMBER 22, 2010
- Marketing Profs Blog – Ditch B2B and Think B2P ANNUITAS GROUP | WEDNESDAY, SEPTEMBER 21, 2011
- The Sales Perspective – An Interview with Jill Rowley of Eloqua ANNUITAS GROUP | TUESDAY, JULY 17, 2012
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