| | | Acquiring Minds | |  Social Media | 16 articles |
| Page 1 of 1 | Previous | Next | ACQUIRING MINDS MARCH 31, 2011  Top 5 Reasons to use Segmentation Lower List & Media Costs. In understanding what the best prospects look like, marketers can rent lists and purchase media in a much more targeted fashion. Lower risk of social media flaming. Aggravate a prospect and a marketer risks provoking a negative reaction flamed through social media and social networks. Word travels fast and wide. | ACQUIRING MINDS SEPTEMBER 2, 2010  The Moment of Truth for Sales For B2B marketers that key point is the response generated from a marketing effort through direct, online or social media marketing. The moment of truth arrives when a prospect is engaged in a meaningful interaction with your organization. For sales, it is the sales conversation: that defining moment when a prospect is engaged, qualified and profiled through a dynamic dialog. | | | | | |
| ACQUIRING MINDS JUNE 17, 2010  Savvy Buying of B2B Data Now email and social media have been added to the mix. An Interview with Ruth P. Stevens and Bernice Grossman. am pleased to welcome Ruth P. Stevens and Bernice Grossman, two well recognized B2B direct marketing experts. Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at Columbia Business School and blogs at HBR.org. . The user generated, i.e, | ACQUIRING MINDS OCTOBER 26, 2012  Be Social or Be Fit? For the past year I have been anti-social: hardly a tweet and nary a blog post. While the social media wave has swept over the world, I have been navigating other waves. The rhythm of training and racing hasn’t left much time for the demands of producing content for social media. blogs social media blogging TriathlonNice to be back! | ACQUIRING MINDS JULY 15, 2009  Use Outbound Marketing to target these 5 Buyer Types Given the popularity of social media and inbound marketing, when should outbound marketing be used ? The Tuned-out Buyer - not all buyers participate in social media or conduct online searches. Tags: lead generation social media inbound marketing outbound marketing For some types of buyers, outbound marketing is the only way to engage (e.g. | ACQUIRING MINDS JUNE 22, 2008 What to make of the new Oracle. Judith Sim also discussed Oracle's use of social news releases that has helped cut Oracle's PR budget in half and the posting of videos, blogs and forums on the Oracle website. How well will the hard-hitting and competitive print ads from Oracle make the transition to the world of online media and user-generated content? media. media wikis Tags: podcasts blogs social media Web 2.0 You may have caught Kate Maddox of BtoB Online covering the recent Business Marketing Association conference. That budget is 1.7% of revenue versus more than 5% a decade ago. | | | | | | | |
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ACQUIRING MINDS | WEDNESDAY, JULY 30, 2008 Top 10 Reasons Small Businesses Excel at Social Media
Today I attended Forrester' s Webinar "Defining Your B2B Social Media Strategy" with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. The seminar was chock full of interesting facts on social media usage by B2B marketers and by B2B decision-makers. For both B2B vendors and the buyers of those solutions, social media is considered a second tier marketing medium. The cost of entry for social media in hard budget dollars is close to zero. media webinars online media Laura Ramos MORE >> -
ACQUIRING MINDS | TUESDAY, AUGUST 5, 2008 More Reasons that Small Businesses Excel at Social Media
After my last posting on small business and social media, Chris Brogan was kind enough to tweet my blog and attract some savvy writers. Q: Robert Lesser: It appears that smaller B2B companies are more successful with their social media marketing than large B2B marketers. Anecdotally, we have seen social media and online tactics favor smaller companies in general because small companies are more agile, less constrained by legacy, and able to "look bigger" than they are in the digital realm (emphasis provided). Is this showing up in the data? If yes, why? MORE >> -
ACQUIRING MINDS | TUESDAY, AUGUST 26, 2008 Lead Generation through Social Media?
You can almost see the collective hand wringing and hear the teeth gnashing as angst-ridden B2B marketers are being pressed by their organizations for proof on the value of social media. The premise of this blog, Acquiring Minds , is that social media, as with other online media, provide B2B marketers with a stellar opportunity to generate qualified leads and to impact ROI. It almost seems heretical to sabotage social media by attempting to generate leads. The discourse on social media or Web 2.0 But wait one minute! Entreprise 2. MORE >> -
ACQUIRING MINDS | FRIDAY, SEPTEMBER 5, 2008 Delivering ROI on Social Media
My last post discussed why the nature of social media need not be compromised by pursuing lead generation through these new media. Today, let's turn to some examples of how B2B marketers are embracing social media for this purpose. few weeks ago, McKinsey & Company released the results of their latest survey on social media: Building the Web 2.0 The buzz on this report included a post from Peter Kim, a fellow Social Media Today blogger. media targeting internal parties versus 87% who interfaced with customers. Bingo! MORE >> -
ACQUIRING MINDS | TUESDAY, SEPTEMBER 23, 2008 A Community Turns One Year Old
If Social Media Today is a toddler, then that would make me a newborn. few weeks back I was invited to blog on Social Media Today and now would like to send my congratulations to the team. Tags: Social Media Today blogs Happy Birthday to you! Thanks for inviting me to the online Party! MORE >>
- HubSpot's Social Media Delivers on ROI ACQUIRING MINDS | TUESDAY, SEPTEMBER 23, 2008
- Speech today at Chicago B2B Event ACQUIRING MINDS | WEDNESDAY, NOVEMBER 12, 2008
- Lead Generation Takes Precedence in the Downturn ACQUIRING MINDS | THURSDAY, FEBRUARY 19, 2009
- Networking & Photos from the Sales 2.0 Conference ACQUIRING MINDS | MONDAY, MARCH 9, 2009
- Sales 2.0 Techniques for the Job Search ACQUIRING MINDS | THURSDAY, APRIL 9, 2009
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