We recently ran across this Huffington Post article   featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. 625,000 new users on Google+ every day. Facebook monthly active users now total nearly 850 million  . 56 percent of customer tweets to companies are being ignored. Check out all 100 facinating statistics here. Interactive MORE >>

Great article with some really interesting (and yes, even facinating) facts and statistics on interactive marketing… #5. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31  billion). and yet… #45. Just 16% of b2b marketers are producing mobile-specific content as part of their  content marketing efforts. Check out all 72 facts here. Interactive MORE >>

We recently came across an HBR  article that says traditional marketing and advertising leads with the ”what”, followed by the “how” and if you’re lucky will take you to the “why”   Science now shows that you” get better responses leading with the “why” So, why should companies and their executives buy into social media marketing? Social media delivers the answers in the most scalable, efficient way. Read the article in it’s entirety here. Interactive MORE >>

What is a social media audit and why should you implement - on at least an annual basis? social media audit is an examination of multiple factors of a social media marketing strategy implementation. Audits help you reset priorities, measure results and chart your future course – and see social media through the lens of your audience. Social media monitoring is about listening on a daily basis to what your audiences are talking about so you can respond real time. Experienced in social media marketing? MORE >>

According to a recent study , customers who interact with a brand via social media spend 20-40% more with that company than other customers.  With the right marketing strategies in place, you can actually drive direct sales from social media. Remember, both social broadcasting and social listening are key components of any solid social media campaign.  This recent article from Marketing Profs expands on this and offers an overview of how to deploy a social media sales mechanism in your company. MORE >>