Lattice

article thumbnail

The Age of Transparency

Lattice

He mentioned it when talking about a conversation he had with his son, around the fact that in today’s age its so easy to figure out what your significant other is doing via social media, so re lationships are much more transparent.

article thumbnail

Account-based Marketing: It’s Time to Flip

Lattice

The topic is taking over events, webinars, blogs, social media. Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. And it should be at the top of your mind too. ABM is the hot topic among B2B marketers right now.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

Our Data Cloud covers financial, social media, firmographic, website, technology, and news sources. Lattice helps fill this gap with insights from the Lattice Data Cloud. With over 35 data partnerships and scanning more than 100 million websites, we have data on over 150 million businesses. Identify who is Actively Looking on the Web.

article thumbnail

A Lattizen Year in Review – Top Content

Lattice

It refers to the data that is collected when your customers and prospects are consuming related content on trade publications, sharing on social media, posting on forums or blogs and beyond. Trends within the predictive marketing and sales space move quickly and 2015 was all about intent data.