ENGAGE | FRIDAY, JANUARY 24, 2014
[Social Media] 5 Ways to Make Pinterest A Bigger Part of Your Content Strategy This Year
Last year was a huge year for social media. Few social media applications had a bigger year in 2013 than the online posting giant Pinterest. Pinterest released its top pins of 2013 late last year and the success of those posts tells us a great deal about what works and what doesn’t in the social shareopshere.
HUBSPOT | WEDNESDAY, JULY 29, 2015
[Social Media] 7 Ways to Inspire Trust from Ecommerce Customers
Active Social Media. Many potential customers will seek out your social media accounts to learn more about your company before making a purchase. If your social media messages don’t match those of your ecommerce site, you’ll only confuse buyers. Social Proof. Here are some tips to help. Ecommerce
ACT-ON | FRIDAY, OCTOBER 23, 2015
[Social Media] Make a Blockbuster: 8 Tips to Promote Your Webinar
This gives you time to build and test your promotional assets so you can send a flight of emails, do an ad campaign, update your website, and promote your event via social media. Share the event via social media. You can begin sharing the webinar via social media immediately as soon as that first email goes out.
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 7, 2013
[Social Media] 5 Key Preparation Steps in B2B Link Building Outreach
From the recipient (the link prospect) end, link requests might seem like an unending barrage of unwanted email, social media updates, or even IM messages. Yes you might have stalked their social profiles for months but make sure you identify a solid path which explains how you came across their information. Forecast Their Mood.
MARKETRI | MONDAY, NOVEMBER 26, 2012
[Social Media] 2013's Top Three Priorities for Accounting Marketing
SOCIAL ENGAGEMENT. With Content Marketing gaining traction in accounting marketing, social media is reported to be the most popular tactic for B2B marketers, with an adoption rate of 87%. What is the most popular social media channel in B2B right now? Content Marketing Institute ). It is non-interruption marketing.”
WRITTENT | MONDAY, OCTOBER 7, 2013
[Social Media] The 15 Most Life-Changing Editorial Calendar Tools
While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness. The software tracks the workflow of your content marketing from strategy to execution and social distribution. Google Docs. image credit: Shareaholic.
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 19, 2014
[Social Media] How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]
” The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘ Journey to Modern Marketing’ campaign , which included a variety of content tactics, including high-value gated eBooks, videos, blog, and social posts. You may have “met” our friend, “Modern Mark.”
HUBSPOT | THURSDAY, APRIL 3, 2014
[Social Media] How to Tweet Around the Clock Without Being on Twitter 24/7
This is where content curation comes in … To be an efficient curator, you don’t just need a social media tool that allows you to schedule content as you discover it; you also need a few digital reservoirs you can regularly tap for fantastic, quality content to delight your existing and future followers. Twitter
GREAT B2B MARKETING | MONDAY, FEBRUARY 23, 2015
[Social Media] How to Beat Larger Competitors at B2B Marketing and Sales
People like to root for the underdog (David), and if you have a good story, the media can help you spread your message about how you are overcoming the giant company (Goliath). Utilize content marketing, pull marketing and social media. This is equally true in smaller market segments. Certainly there are some disadvantages.
THE FORWARD OBSERVER | MONDAY, APRIL 7, 2014
[Social Media] B2B Websites: How To Generate More Leads
In recent years, lead generation has undergone substantial changes brought on in part by new online and social marketing techniques. Landing Pages - Landing pages are customized pages that your leads are directed to from CTAs, a social media page, an email send, an event invitation, a paid ad, or a search engine result.
INBOUND MARKETING AUTOMATION BLOG | FRIDAY, NOVEMBER 9, 2012
[Social Media] Inbound Marketing and Automation Infographic
It shows you the importance of SEO, Social Media and, especially, Content Marketing. This is a great infographic on the processes and techniques involved with Inbound Marketing and Marketing and Sales Automation. No related posts. Blog Posts
TRADESMEN INSIGHTS | TUESDAY, AUGUST 11, 2015
[Social Media] 8 Practical Uses for Livestreaming
are all names that are appearing more and more in social media marketing news. Incorporate your livestream into your social media promotion. Marketing Tools Social Marketing digital events GoTo Meeting GoTo Webinar hangouts live streaming Meerkat Periscope Rachel Kerstetter virtual events youtubeWebinars. 2.
FEARLESS COMPETITOR | SUNDAY, MAY 22, 2011
[Social Media] Sunday post: The Science of Motivation
He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. Special Sunday Post | Everything you think about what motivates people is wrong. During the week, we write about B2B marketing and lead generation. This post is both.). Dan Pink.
SYNECORE | SATURDAY, AUGUST 3, 2013
[Social Media] 4 Quick Tips for Cooking Up the Best Branded Content Around
News happens quickly these days, and those who are first to jump on it (particularly when using social media) are going to be the branded content kings. Building an online dialogue through your social media platforms is essential to the success of your branded content. Yes actually, it can be! Be Consistent. Have Fun!
SYNECORE | WEDNESDAY, JULY 10, 2013
[Social Media] From the Intern Desk: A Guide to Digital Marketing Acronyms
They let me share my tips on social media a couple of weeks ago, and well, since I didn’t cause a fiery mess, they’re letting me spew my two cents again – lucky you! I’ve got to say, I’ve learned a lot at this desk in the past month and a half (I know, I actually have a desk!). Hello again! It’s lyss.c, the intern at Synecore Tech.
SMALL MANUFACTURER BLOG | TUESDAY, OCTOBER 8, 2013
[Social Media] Using the Google Analytics Social Report (Part II)
In Part One of this series , I talked about how to set up the Google Analytics Social Report. You can also track which social networks assist in these conversions. In other words, are your social media visitors moving along the sales funnel from awareness to consideration to purchase? Social Report Overview.
WEBBIQUITY | TUESDAY, SEPTEMBER 29, 2015
[Social Media] Looking for Surprises in the 2015 B2B Lead Generation Trend Report
Only about half say the same for tactics like PR, content syndication, blogging, or social media—though those efforts are vital in increasing a brand’s overall web presence , which is vital for improving search engine rankings and ultimately driving more website traffic. So, were there any surprises in the findings?
HUBSPOT | THURSDAY, OCTOBER 15, 2015
[Social Media] Got 15 Minutes? Run These Reports to Quickly Assess Your Marketing
For example, if you're promoting a piece of content on social media, you want to know how many contacts actually saw that piece of content on social media. Spending countless hours analyzing your marketing performance every week? the list goes on. Well, with the right reports, it's entirely doable. Try this report.
CMO ESSENTIALS | MONDAY, APRIL 6, 2015
[Social Media] Four Digital Marketing Mistakes You Should Never Make
There’s a tendency among agencies (and brands) to approach social and digital campaigns the way we tackle traditional marketing; putting all our energy into producing well-thought-out content. In the old days of social media (five years ago!) If you feel a little behind the curve, don’t worry. That’s all well and good.
BIZNOLOGY | MONDAY, JANUARY 12, 2015
[Social Media] 10 Reasons why you should have an active business blog
Your blog can be a tie in between other social channels. Oftentimes social posts need a landing page to go to for more details or information. Your blog is a perfect landing page for social media posts. then a blog is the perfect vehicle to be linked to social content. Blogging is free or very low cost. Conclusion.
WRITTENT | WEDNESDAY, FEBRUARY 12, 2014
[Social Media] 59 Killer Content Marketing Stats: 2014 Edition
The most common content marketing tactic is social media, used by 87% of marketers. The average B2B marketer engages in content promotion on 6 social media platforms. B2B marketers believe LinkedIn is the most effective social media network for content promotion. Content marketing moves incredibly fast.
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 14, 2014
[Social Media] 10 Questions to ask in a B2B Content Marketing Questionnaire
Content can be used to make an immediate call to action (whitepapers, email campaigns, etc.) or simply pique the interest of someone that wants to learn more about a product or industry (blog posts, industry news, social interaction, etc.). What are some of the leading social media resources in the industry? Final Thoughts.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 30, 2015
[Social Media] Five ideas to discover your marketing niche
A few months ago, Michael Stelzner and I had a phone conversation about the many unfulfilled business niches on the social web. We thought it would interesting to talk about this opportunity at the recent Social Media Marketing World conference. We took the stage to share our ideas with a packed room of marketing professionals.
E-LIGN | MONDAY, JULY 22, 2013
[Social Media] 25 Sure-fire Ways to Grow Your Email List
With all the attention building your social media presence, you may have forgotten that the powerhouse of your business is still in your email marketing strategy and building your email list. Use social media to drive traffic to your website: Social media channels are designed to keep content slim and frequent.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, SEPTEMBER 7, 2015
[Social Media] Navigating the shifting sands of Facebook marketing
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Have you figured out Facebook marketing?
HINGE MARKETING | TUESDAY, JULY 7, 2015
[Social Media] 7 New Rules in AEC Marketing
Ideally, you should be able to select phrases that you can use organically both on your website and in social media. Social media is mandatory for AEC. The days when you could ignore social media are over. Plus, people are no longer afraid to call you out on social media for a job not-so-well-done.
YOUR SALES MANAGEMENT GURU | MONDAY, APRIL 13, 2015
[Social Media] 4 Measures to Find Out if Your Prospecting is Effective
So, you start using social media and work on creating a following by sharing content. inviting a larger list, posting more ads on social media or co-branding the event with another company). 4 Measures To Find Out If Your Prospecting is Effective. By Sean Burke. CEO, KiteDesk. How many attended? That’s your percentage.
CONVERSIONATION | WEDNESDAY, APRIL 18, 2012
[Social Media] Optimize: a Holistic View of Content and Marketing Optimization
Think about search engine optimization and social media optimization, for instance. Lee Odden's Optimize: Discover - Consumer - Share Obviously, we optimize for media as well. Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”.
DELICIOUS B2BMARKETING | THURSDAY, MARCH 24, 2011
[Social Media] 11 Pro Tips for Better Business Blogging
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! love it.
MEASURABLE MARKETING | THURSDAY, DECEMBER 8, 2011
[Social Media] Webinar Recap - Top Website Design Trends for 2012
Social Media Integration. Thanks to everyone who attended our latest webinar, "Top Website Design Trends for 2012". We had a phenomenal turnout and lots of fantastic questions! Mobile Compatibility and Responsive Layouts. Typographic Layouts. The Grid. Large Background Images. Perceived Affordance and Metaphoric Design. Illustration.
GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, SEPTEMBER 4, 2010
[Social Media] No budget? Apply guerrilla marketing ideas to the social web
In essence, the social web was providing my content. But the most fun guerrilla social media tactic had nothing to do with business, it involved my band, Jabooda. FedEx had become our own personal social media network! Tags: Case studies Social Media Strategy facebook Remember, I had no budget!
WINDMILL NETWORKING | MONDAY, NOVEMBER 28, 2011
[Social Media] Crisis Byte: An Online Shark Attack or Fishy Little Nibbles?
Crisis, “PR disaster” or #epicfail: labels with a lot of subjective latitude in the fast-moving stream of social media opinion. My memory of his premise: don’t deem all media “catches” equally in your analysis. Social business reputation reality check. Starvation in Africa. These are true crises.
HUBSPOT | TUESDAY, AUGUST 19, 2014
[Social Media] How Authoritative Is Your Content? 7 Tools to Help You Find Out
Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools. Social Influence Tools. Though it''s gotten a bad rep as of late, Klout can help you gauge your social influence. ” Lovely sentiments. Atomic Reach.
PWB MARKETING BLOG | MONDAY, DECEMBER 10, 2012
[Social Media] What Can a Business Review Do For You?
Get leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies. It’s not as challenging as getting client testimonials, however it can help validate their products and services. Not long ago I posted a review to Google Maps.
PAUL GILLIN | FRIDAY, APRIL 13, 2012
[Social Media] More Influence Hocus-Pocus
From this we can discover that the Bellagio Las Vegas was the most “socially engaged” hospitality brand in March, or that IMDB was twice as engaged as Yahoo! Finance in the online media category. A Chicago company called Unmetric has just raised $3.2 Great, so now what? Unmetric doesn’t offer a whole lotta help. influence marketing
SALES PROSPECTING PERSPECTIVES | MONDAY, NOVEMBER 26, 2012
[Social Media] Five Hootsuite Features And Their Benefits
If you have a Facebook, Linkedin, Google+ page, and Twitter account, no problem, it can auto schedule on all these social media outlets. This is a great social prospecting and nurturing featuring that will keep you and your sales team abreast of what is being talked about right now.
CK'S B2B BLOG | SUNDAY, MAY 15, 2011
[Social Media] High-Octane Speech. Heavy-Duty Mobile. 100% B2B Message.
Cannot wait to see my beloved B2Bers At The B2B Forum ! • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. consequently, those will inclue a whole lot of mobile as well. Need the details? For event info, go here. For my sessions, go here and go here. To follow the event on twitter, go here.
WINDMILL NETWORKING | TUESDAY, MARCH 4, 2014
[Social Media] 4 Tips To Help Make Your Video Work For You
For the most part, companies understand the power of YouTube and know that they … Continue Reading 4 Tips To Help Make Your Video Work For You by Jayson Duncan - Maximize Social Business. They fail to establish goals and objectives that will make their videos successful.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 8, 2011
[Social Media] What’s Your New Role as a B-to-B Marketer?
With the arrival of social media, new expectations from your boss and new buying processes, where do you turn? Marketing Tools Social Marketing Uncategorized marketo the new b2b marketing manifestoLife as a marketing person isn’t as simple as it once was. Value proposition - why should I believe in you?
WINDMILL NETWORKING | MONDAY, OCTOBER 20, 2014
[Social Media] 15 Steps to Building a Better Facebook Contest
He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 15 Steps to Building a Better Facebook Contest by Jim Belosic - Maximize Social Business. That’s why so many companies run them. Facebook
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MAY 8, 2011
[Social Media] The World’s Best Non-Profit Blogs
Blogs and social media are critical communication tools for non-profits. Good use of multi-media such as photography and video. Convenient social sharing. The Middle East Media Research Institute (MEMRI) explores the region’s media (both print and television), websites, religious sermons and school books.
FEARLESS COMPETITOR | SUNDAY, MARCH 2, 2014
[Social Media] The Next Big Thing in Marketing – Local Marketing
And social media has changed everything too – Yelp, Google Places and more. As an award-winning marketing expert, I think a lot about what’s next. Marketo went public. Hubspot is about to go public. Dropbox and Box,com are hoT too. Whos’ next? He’s also a guest on Marketing Made Simple TV. Demand Generation
FEARLESS COMPETITOR | TUESDAY, AUGUST 6, 2013
[Social Media] 7 Keys to Successful Lead Nurturing Best Practices
We love to read your comments and appreciate those who share our blog posts on social media. Up to 7 out of 10 visitors to your website are not ready to buy today. Give 3 to Sales and nurture the other 7 till they are sales-ready too. This is how you do lead nurturing best practices. What are lead nurturing best practices?
HUBSPOT | WEDNESDAY, OCTOBER 24, 2012
[Social Media] Does Google Think Your Website Is Spam?
Qualities of a Search Engine Web Spammer (Who Only Their Mom Could Love). 1) They Rarely Use Social. Granted, there are people who are spammers in social media, too, but those people are usually a different type of spammer -- their end goal is not to get their website ranking higher in search results. That’s web spam. Not cool.
HUBSPOT | SUNDAY, OCTOBER 7, 2012
[Social Media] Facebook Fans Are Hiding Your Posts, and Other Marketing Stories of the Week
New Research Shows Email Marketing is Not Dead, From Social Media Explorer. You might have heard rumors that social media will kill email. Well, according to research from Social Media Explorer, this is simply not true. You can read the full story from Social Media Explorer here.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 1, 2011
[Social Media] How many Twitter accounts should you have?
” “Rutgers University is creating a graduate-level social media education curriculum. Even the seeds of the national Social Slam Conference I founded were planted with Twitter connections. The best practice is to have a social media policy that encourages your employees to tweet for themselves and your company.
HUBSPOT | THURSDAY, OCTOBER 1, 2015
[Social Media] From eBay Side Project to Top Fashion Brand: An Exclusive Interview With Nasty Gal's Founder [Podcast]
How Sophia used social media to fuel Nasty Gal’s growth ( 4:45 ). The year was 2006. Sophia Amoruso was sitting in her apartment in a bathrobe, putting together a vintage clothes store on eBay. How’d Sophia turn her side-project into one of the hottest fashion brands for young women today? Ecommerce Branding Business Podcast Daily
HUBSPOT | TUESDAY, APRIL 17, 2012
[Social Media] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
Are you considering how influential social proof can be in that mix? While product reviews are only one type of social proof, those are some pretty persuasive statistics to consider. Are you giving the social proof of your business the visibility it deserves? What Is Social Proof? Categories of Social Proof.
FEARLESS COMPETITOR | MONDAY, FEBRUARY 17, 2014
[Social Media] Hello, I’m your buyer. Do you know me?
We love comments and those who are on social media too. I’m your potential customer, or so you think. I’m sorry, but you really don’t know me, do you? You’re trying to sell my your crap, but I’m not buying. have zero interest in your offering, unless you can first prove you did your homework on me.
SYNECORE | SATURDAY, JANUARY 26, 2013
[Social Media] The Best Branded Content of the Week: January 26, 2013
As a 90’s kid myself, I have to say that I appreciate all the references to the toys and fads of my childhood. I’ve noticed a trend appearing through blogging and social media that puts emphasis on throwbacks and 90’s culture; I think it’s pretty smart that a brand has chosen to ride on the coattails of this movement.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, AUGUST 1, 2013
[Social Media] The hidden leadership skill you can ignite today
think this also shows up on the social web, doesn’t it? think this also shows up on the social web, doesn''t it? Randy Gilson and his house of many colors. used to travel to Pittsburgh on business a lot (great city!) and always stayed at the same hotel near the office. “HELLO MARK! How are you doing?” It''s not a.
HUBSPOT | THURSDAY, MARCH 8, 2012
[Social Media] Why You Need Marketing Analytics, Not Web Analytics
Marketing analytics includes data not only from your website, but also from other sources like email, social media, and even offline events. social media vs. blogging vs. email marketing , etc.) social media, blogging, email marketing, SEO, etc.) What about compared to your social presence? 2.
WINDMILL NETWORKING | THURSDAY, JANUARY 29, 2015
[Social Media] When A Friend Of A Friend Becomes My Employee
More and more companies are opening their social referral program to out of the company sources and are increasing the number of people looking for talented new recruits. The Wall Street Journal calls it Friend […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval.
WINDMILL NETWORKING | MONDAY, SEPTEMBER 16, 2013
[Social Media] 4 Tips for a Mobile Optimized Facebook Experience
As … Continue Reading 4 Tips for a Mobile Optimized Facebook Experience by Zsuzsa Szabo - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Last month Facebook reported that 78% of its users log in from mobile within the US. It’s a huge number.
WINDMILL NETWORKING | THURSDAY, JUNE 21, 2012
[Social Media] Lies My Content Marketing Expert Told Me
Lie #3: You Should Develop and Use an Editorial Calendar I have seen many articles that recommend publisher-style editorial calendars to organize social media content creation and posting activities. Just consider your daily social media and info consumption habits. There are many fine articles to read. among others.
EVERYTHING TECHNOLOGY MARKETING | THURSDAY, JANUARY 27, 2011
[Social Media] What Are the Top-10 Marketing Books?
There are literally thousands of marketing books available today. handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books? To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn.
WINDMILL NETWORKING | THURSDAY, OCTOBER 29, 2015
[Social Media] Optimizing Facebook Images for Branding
Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Optimizing Facebook Images for Branding by Mike Gingerich - Maximize Social Business. Facebook posts with beautiful, quality images get more engagement. Author information.
WEBBIQUITY | MONDAY, JANUARY 28, 2013
[Social Media] 11 (of the) Best SEO Tools and Keyword Research Guides of 2012
Derek Edmond presents a categorized list of tools for on-page SEO analysis, keyword research, content generation, social media profile link info, competitive analysis, link diagnosis and other functions, then addresses SEO tools for Asia and takes an in-depth look at Bing Webmaster Tools. Which tools work best outside the U.S.?
SALESFUSION | FRIDAY, APRIL 18, 2014
[Social Media] Social Lead Generation
The post Social Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].
SAZBEAN | SATURDAY, MAY 17, 2014
[Social Media] Internet Marketing Strategy Articles for the Week of May 12, 2014
How to Stop Facebook Contest Fraud and Deter Prize Hunters (Social Media Examiner). HOW TO SPOT THE WRONG CUSTOMER PERSPECTIVE (Social Media Explorer). 5 New & Improved Twitter Features Marketers Should Use (Search Engine Watch). 12 Contests on Pinterest (Practical eCommerce). Marketing Strategy
THE FORWARD OBSERVER | MONDAY, JULY 1, 2013
[Social Media] Seven Things You Need To Know For Kick-Ass B2B Email Marketing
Social media marketing maven Jay Baer likes to compare email marketing and social media to Madonna and Lady Gaga. Social media is the hot new thing, more like Lady Gaga. And kick ass. Email marketing and Madonna, on the other hand, have been around a while and are not considered quite as sexy.
BLUE FOCUS MARKETING | MONDAY, APRIL 14, 2014
[Social Media] Know a #SocBiz Leader You Admire? @TheEIU Wants to Hear From You ~ @TheEconomist
Do you know a Social Business Leader ? I am pleased to announce that I have been selected to participate on a special advisory board for The Economist Intelligence Unit (@ TheEIU ), the research arm of The Economist Group (@ TheEconomist ). Nominate a social business leader today! Please check out @SocialEmployee media buzz!
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 2, 2012
[Social Media] Are you ready for Return On Influence?
Never-before-seen social influence marketing case studies. We are on the cusp of a marketing revolution. And it is being led by YOU. Today, anyone can get behind the velvet rope … if you know how! So I did. Practical, actionable tips to increase your own personal power and online influence. This is OUR time. This is YOUR time.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 23, 2013
[Social Media] Shut up and blog: How to create endless ideas for content!
Today I am going to share a subtle but critically important secret to developing an endless supply of fascinating social media content. ” (At last count, this little post had received more than 1,800 social shares!). have a backlog of nearly 200 possible blog post ideas. How do I keep the ideas coming? People. Images.
DIGITAL B2B MARKETING | TUESDAY, OCTOBER 30, 2012
[Social Media] 9 Tips for Content Marketing in an ADD World
Keep Attention If being brief was enough, marketers would ditch traditional content and turn exclusively to social media. Distraction is constant in our technology and communication-fueled lives. Email alerts, Facebook replies, tweets , Google’s red box, … Everything around us is competing for our attention. Break it up.
HUBSPOT | FRIDAY, JUNE 19, 2015
[Social Media] 11 Tips to Help Improve Your Brand's Communication Strategy
For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Marketers need advocates buzzing about their products as people increasingly receive information about brands from their social connections.
LEDGER BENNETT | WEDNESDAY, JANUARY 2, 2013
[Social Media] 10 Reasons why B2B cannot ignore mobile
Mobile is rapidly changing the way all audiences interact with brands and communications, across social networks and throughout the buying cycle. B2C environments have experienced rapid change in online mobile use fuelled by social uptake over recent years. The Tipping Point. These boundaries are not traditional marketing channels.
WEBBIQUITY | TUESDAY, JUNE 23, 2015
[Social Media] 21 Spectacular SEO and Search Marketing Stats and Facts
Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. How can marketers get the most out of search? eMarketer ).
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, FEBRUARY 22, 2013
[Social Media] The Disruptive Technology that will Replace Facebook
Facebook’s main advantage over similar, competing social networks is the head start it gained, meaning it’s now the place where all of our friends and family are. To understand the likely nature of that technology, consider the way that socializing and content discovery has changed over the years. Two you really like.
IT'S ALL ABOUT REVENUE | TUESDAY, OCTOBER 2, 2012
[Social Media] 5 Behaviors of Successful Modern Marketers
Social media allows you to scale what you’ve always done at face-to-face events and over the phone. by Jesse Noyes | Tweet this It’s hard to find advocates of the hard-sell these days. ClickZ has published it’s own 10 Commandments of Modern Marketing , which offers some sage advice. But it’s not the end of the world. Storytelling.
HUBSPOT | FRIDAY, MARCH 14, 2014
[Social Media] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
Embrace agile experimentation to figure out why certain CTAs perform better than others. 3) Social Media Reach. Tracking the performance of your social media is important to understanding its ROI. Why is a large social reach valuable? do you see a bump in your social analytics? Where do you begin? analytic
THE POINT | TUESDAY, APRIL 30, 2013
[Social Media] Branding is Not Demand Generation. Stop Pretending That It Is.
Over at TechCrunch, writer Josh Constine recently penned an intriguing article about the potential for social media platforms eating into Google’s near monopoly on search advertising. You can engage in thought leadership through social media, or propagate early stage content into the marketplace. Hey, I get it.
VIRALLY BLOG | FRIDAY, DECEMBER 5, 2014
[Social Media] More leads for your ebook or whitepaper
Social Sign-in. Social Sign-in. Unlike other landing page creators we create more downloads than others by the use of Social Sign-in. What this is in plain english is the ability for a person to download your content using their social media accounts. So if you already know we do then please disregard this post.
HUBSPOT | TUESDAY, FEBRUARY 19, 2013
[Social Media] How Context Strengthens Your Entire Marketing Funnel
We used a lot of different marketing tools -- an analytics tool, a CRM system to tap into our sales team's data, an email marketing tool, a landing page tool, a blogging platform, a social media tool, etc. Social Media. Do certain types of offers seem to work best in social media as a channel? wink wink).
GREAT B2B MARKETING | TUESDAY, DECEMBER 28, 2010
[Social Media] 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two
Habit 6: Work your social media plan. This is the year to really make social media work for your organization. If you haven’t already started in social media, now is the time to jump in. And if you are already swimming in social media waters, then this is the time to make your program effective.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 10, 2013
[Social Media] The Best Marketing Conferences In 2014
crowd-sourced that list from my social media connections. Join us for an oasis of Fresh Thinking and inspiration across a wide range of exciting, timely, and relevant subjects - including Innovation, Advertising, New Media, Brand Strategy, ROI, Design, and more. Which marketing conferences are you attending this year? VIEWS.
HUBSPOT | MONDAY, OCTOBER 14, 2013
[Social Media] 6 Stupid Content Promotion Mistakes No Marketer Should Make
There is no point in creating great content if you have no idea how people will find it -- whether through search, through social, through email sends, through co-marketing promotion , whatever it may be. 2) Always Relying Solely on Organic Social Media Promotion. Are you posting your new content to social media ?
SOCIAL MEDIA B2B | MONDAY, SEPTEMBER 23, 2013
[Social Media] 5 Ways B2B Companies Can Generate Leads on Twitter
If you or your employees are going to spend time using social media networks, there have to be objectives and it has to work for your business. You can also find out their tactics and make sure social media is integrated and woven in to really work together. Lead Generation Social Networks Twitter
WINDMILL NETWORKING | MONDAY, AUGUST 24, 2015
[Social Media] Maximize Sharing on Facebook with Different Post Types
Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Maximize Sharing on Facebook with Different Post Types by Mike Gingerich - Maximize Social Business. Want more traffic to your website? Yes, […]. Author information.
HUBSPOT | THURSDAY, FEBRUARY 24, 2011
[Social Media] How Small Businesses Can Leverage Emerging Technologies with @PhilSimon [@InboundNow #9]
We talk about how these companies are effectively using the social web to grow their businesses. Social Media - Companies are leveraging the social web to become more proactive with customers and using the medium to spread the word about their offerings. Social Media Marketing Kit. The 5 Enablers.
FEARLESS COMPETITOR | MONDAY, NOVEMBER 10, 2014
[Social Media] If you’re looking for job, read Get Back to Work Faster
We love comments (not SPAM) and those who share on social media. Social Media is gasoline.” Get Back to Work Faster. The Ultimate Job Seekers Guide for Professionals by Jill Konrath with Jeff Ogden of Find New Customers. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award.
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 17, 2014
[Social Media] 21 Questions To Help You Define Your Content Marketing Strategy
Which social channels do they use? How does social media support your content marketing mission (channels, frequency)? This year, I have been talking a lot about how marketing has a marketing problem , how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape.
WRITING ON THE WEB | WEDNESDAY, AUGUST 29, 2012
[Social Media] Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?
Content marketing requires that you publish frequently on your site, your blog, and in social media. Do you use social media like Facebook , Twitter or LinkedIn ? Clever headlines and intriguing social updates will get them to click over to your content. Audience’s Interests, Needs, and Wants?" Wikipedia.
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 24, 2012
[Social Media] Laugh and Learn with Find New Customers – Episode 59 – The State of Cloud Computing
We love to read your comments and when you share our content on social media. The Show Must Go On. No matter if it is Mad Marketing TV or Laugh and Learn with Find New Customers , a Promise Made is a Promise Kept. Once again, we share an interesting video and share a marketing lesson from it. Not bad, right? What do you think?
SMALL MANUFACTURER BLOG | TUESDAY, FEBRUARY 1, 2011
[Social Media] Manufacturing Marketers Aren’t as Confident About New Tactics
As someone who does a lot of work with B2B manufacturing companies, I found this statistic quite heartening, especially given the fact that manufacturing is up across the U.S. and it outproduces China by 40%. prospect may come to a B2B Website because of a piece of content found elsewhere. What do you think? Do you agree or disagree?
BIZNOLOGY | MONDAY, JUNE 22, 2015
[Social Media] 5 Low-cost tools that make content creation easier
CoSchedule collects data from social media sites and shows how many times an article was shared. Plus, you can easily set up social media broadcasts for new as well as older posts. Once upon a time, web writers relied more on guesswork than data. There were no solid competitive intelligence tools. Plugin. KeywordTool.io.
KOMARKETING ASSOCIATES | TUESDAY, APRIL 28, 2015
[Social Media] Is Your B2B Marketing Valuing C2B?
Regular mentions of the brand on message boards, in social media, through email, etc. If you have an engaged social media following or active email audience, using your followers as a test or focus group is a great way to implement the C2B mentality into your B2B marketing efforts. Customer Reviews. Online Buzz.
SALES INTELLIGENCE VIEW | TUESDAY, JANUARY 18, 2011
[Social Media] 3 Billion Reasons Your Company Should Be Empowering Sales People with Facebook.
A recent report by eMarketer shows why social media networks like Facebook should be a focus for more sales and marketing alignment. Social CRM Social Selling B2B b2b sales crm 2.0 facebook Microsoft Dynamics netsuite oracle crm on demand salesforce.com social selling Web 2.0Most companies [.]. Sales 2.0
HUBSPOT | SUNDAY, FEBRUARY 3, 2013
[Social Media] The Top 5 Super Bowl-Themed Marketing Stories of the Week
From historic ads in the 1980s to today's successful inbound marketing strategies like newsjacking and social media marketing, let's all enjoy a little Super Bowl marketing-related entertainment before the big game. Super Bowl Social Media Marketing: A Detailed History, From Social Media Today. "Sunday!
LEAD LIAISON | MONDAY, NOVEMBER 2, 2015
[Social Media] The Anatomy of the Perfect Blog Post
Ten years ago, few would have dreamed that social media platforms would continue to evolve and develop. Ten years from now, who knows what the Internet and social media will look like. Twenty years ago, few people could have predicted the power and reach of the internet. Click To Enlarge Via Salesforce.
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 29, 2012
[Social Media] 16 Slides On The Future Of Digital
” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups. This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.” So the future is mobile. But digital content is exploding.
SAZBEAN | THURSDAY, APRIL 25, 2013
[Social Media] Top 5 Tips for a Successful Kickstarter Campaign
This is a guest post by Phil Treagus, co-founder of Giraffe Social Media. The best place to do this is by having a great social media presence across a few of the social networks. Phil Treagus is the co-founder of the award-winning digital media marketing company, Giraffe Social Media.
B2B LEAD BLOG | FRIDAY, JANUARY 18, 2013
[Social Media] ReachForce Demand Generation Sponsor at Online Marketing Summit
Improving Lead Generation Using the Social Media Advancements in 2012. We focus on solutions for B2B demand generation marketers to improve and accelerate results from all their online initiatives. Come see us at the Solutions Expo, Booth 319. Why Understanding your Customer is Key to Getting through the Personalization Filter.
TOMORROW PEOPLE | WEDNESDAY, JANUARY 25, 2012
[Social Media] Why B2B Telemarketing Needs to Change
People are using the internet and social media more than ever before. B2b telemarketing is changing. Yet many businesses still rely on the old way of finding new leads and customers - despite the cost and time involved. So why do so many companies ignore the leads they receive online when they are planning their telemarketing campaign?
FEARLESS COMPETITOR | WEDNESDAY, MARCH 27, 2013
[Social Media] Hiring a person to head BtoB Demand Generation? Don’t just hire a person; Hire a process!
We love comments and those who share on social media. Buffer When hiring a BtoB demand generation manager, don’t just hire a person. Hire a process too! I see lots of listings on LinkedIn looking for BtoB demand generation managers. Fill out a form and send in your resume. Does a documented plan really work? What do you think?
BLUE FOCUS MARKETING | MONDAY, FEBRUARY 13, 2012
[Social Media] The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined
The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. What Does Social Business Really Mean? Reason for Social Business? The State of Social Businesses.
HUBSPOT | FRIDAY, JANUARY 25, 2013
[Social Media] Twitter Makes Video Marketing More Accessible With GIF-Like Mobile App, Vine
Users don't need a Twitter account to use Vine, and despite Mashable's report that its videos weren't getting shared to Facebook, the app claims it supports sharing Vine videos to both Twitter and Facebook, with more social networks "coming soon.". What other ideas do you have for experimenting with Vine videos for social media marketing?
HUBSPOT | MONDAY, MAY 4, 2015
[Social Media] 5 Cheap (or Free!) Digital Tools You Could Be Using for Your Ecommerce Site
Some are as simple as hashtag use in social media, while others may take a little more research and practice. The campaigns run on any social media platform out there, from Facebook to Vine and everything in between. Speaking of graphics, what do you do when you need high quality social media headers and blog images?
WINDMILL NETWORKING | THURSDAY, OCTOBER 29, 2009
[Social Media] What is Windmill Networking? (Understanding the Social Web is the Key to Understanding Social Media Marketing)
I will be honest with you when I tell you that I created the concept of “Windmill Networking after I began writing the LinkedIn book which would become known as “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. I created the concept at first to demystify online social networking and use it as a tool to [.]
SOCIAL MEDIA B2B | SATURDAY, JUNE 25, 2011
[Social Media] Smart B2B Content, Awesome B2B Content and the Grid
Every B2B social media approach needs to start with remarkable content. As social cues become more important to search results, compelling content has become even more critical to successful inbound marketing. We round this out with some thoughts on challenges and fears of social media. from Eloqua Blog.