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  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 17, 2012
    [Social Media] "Salesy" Email Subject Lines Will Get You Free Admission To Your Prospects Spam Filter
    The problem is that the average marketing team thinks they can apply the same subject line or messaging as they would within their social media/blog posts. Prospecting emails and social media messaging are not interchangeable. Point is, leave the fluffy sales/marketing subject lines and content to your social media team.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 26, 2014
    [Social Media] 5 Tips For Maximizing Your Video Marketing
    You probably know it’s important to use videos in your marketing campaigns because it increases engagement, improves click-through rates, and has the capability to spread like wildfire across social media; however, you may be confused about exactly how you should use video in your marketing campaign. million words.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Social Media] How Marketing Can Supercharge Sales with Big Data & Social Selling
    Chances are you subscribe to a variety of industry blogs and regularly engage in discussions on social networks like LinkedIn and Twitter. Those seeking solutions to their problems can easily find them by surfing the web, reading blog posts, and engaging with users on social media. The thing is, so do your buyers.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 29, 2010
    [Social Media] Share Your Most Valuable Asset: Your B2B Network
    One of the most common recommendations in social media is to provide value to your B2B followers so they will continue to follow you. Connections on social networks begin with a simple step, whether it is a follow, a retweet, a like or a response to a LinkedIn question. What If Your B2B Corporate Web Site Was A Social Network?
  • LEADER NETWORKS  |  TUESDAY, JULY 26, 2011
    [Social Media] The 5 Question Inventory for Social Business Readiness
    Our series on Social Business Readiness is intended to focus attention on performing the due diligence needed to understand if key departments are ready to innovate and implement social business solutions within their functional areas. This is the last installment of our series of posts on Social Business Readiness. Carpe diem!
  • FATHOM  |  WEDNESDAY, JULY 22, 2015
    [Social Media] How to Use Twitter Audience Insights for Your Content Strategy
    As digital marketing continues to shift towards this crucial notion of putting the audience first, social channels are following suit to help advertisers create messaging that resonates with users. Using Twitter’s audience insights for social media is one thing – but how can it be leveraged for a content strategy? Be creative!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Social Media] The World's First "Authenticity Policy?"
    Anne Giles Clelland President and CEO, Handshake Media, Inc., wrote: After studying your post and the thoughtful, informed comments that followed, I created a “Social Media Authenticity Policy” for my company and its sites. Tags: best practices branding ethics social media blogging marketing strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 26, 2014
    [Social Media] Facebook Tag Bombing is the new telemarketing
    It seems to be coming from the social media gurus and demi-gurus. It seems to be coming from the social media gurus and demi-gurus. Now, when I get an alert that I have been tagged in a post (or photo), I always take a look to see what’s going on. Perhaps that surprises you? Why would they? To what end? To what end?
  • MARKETING EDGE  |  SUNDAY, JANUARY 2, 2011
    [Social Media] 2011 The Year of The Groupon
    Hitting on a single topic in marketing, social media and business communications. Time 25:03 Groupon is getting plenty of press regarding their growth, currently valued at $4.75 billion, or Groupon’s current round of funding raising, $950 million, or turning down a $6. Quick and to the point.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 10, 2014
    [Social Media] A Checklist for a Good Blog
    Social Media connect icons so I can find the author and connect with them. Social Media Share buttons so I can immediately click and share a post I like. If social media sites are where you connect and chat, then your blog is where you can converse about the things that really matter.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 20, 2013
    [Social Media] Make Your Content Marketing POP with Powerful Images
    As I wrote then, we love images because they provide a welcome diversion in a busy social media environment. Yet it might not be obvious … Continue Reading Make Your Content Marketing POP with Powerful Images by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • SAZBEAN  |  SATURDAY, MAY 25, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of May 26, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, OCTOBER 8, 2011
    [Social Media] Top Internet strategy, marketing and technology links for the week of October 9, 2011
    Social Media or/and Website for Lead Generation: What’s the key to success?  (The Strategy Web). You DO know what to say in social media  (Search Engine Guide). Ways to Use Twitter to More Deeply Engage Influential Prospects  (Duct Tape Marketing). 3 Key Questions Content Marketers Should Be Asking  (Social Fresh).
  • INSIGHTIQ BLOG  |  FRIDAY, APRIL 1, 2011
    [Social Media] Salesforce.com Acquisition of Radian6
    This reflects a general trend where the B2B lead management (demand generation) and social media world are fast coming together and are no longer separate silos. . Social media is becoming a key building block for a successful brand management and customer engagement strategies.
  • LEADER NETWORKS  |  TUESDAY, JUNE 12, 2012
    [Social Media] Social Insurance- Getting Back To The Basics Of Relationships
    Due to social media, insurance agencies and their customers are re-engaging their relationship -- online. And, we have all seen social media marketing being used by insurance in interesting and innovative ways. When was the last time you thanked your car or home insurance agency for helping you? She has over 4.1
  • B2B IDEAS @ WORK  |  MONDAY, MAY 6, 2013
    [Social Media] Defining Engagement in B2B Marketing
    The term “engagement” is often thrown around in conversations regarding marketing and social media. Increasing engagement is almost always addressed when discussing content, campaigns and new. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • INBOUND MARKETING AUTOMATION BLOG  |  MONDAY, JULY 8, 2013
    [Social Media] The Facebook Hashtag
    The biggest change though was something many social media gurus have been waiting on: the Facebook hashtag! This past month Facebook launched new updates yet again. Like the update for replies and threaded comments, most were pretty subtle and didn’t cause any massive uproar. practice. No related posts. Blog Posts
  • SAZBEAN  |  SATURDAY, DECEMBER 1, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of December 1, 2012
    News & Notes
  • GREAT B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Social Media] B2B Content Marketing That Drives Results
    Effective B2B content attracts visitors to your website, provides value for your social media outreach, converts website visitors to leads, and much more. Provides online and social media value. There is a lot of buzz in the air about content marketing. The Payoff Earned from Effective B2B Content. Credibility boost.
  • SYNECORE  |  FRIDAY, FEBRUARY 22, 2013
    [Social Media] Pinterest Puts the 'Sales' in Social - #MarketingTechMin
    Businesses continue to turn towards social media for an easy boost to their marketing efforts, but a lot of them aren't seeing huge results. The functions of every social media site differ. Follow @SyneCoreTech
  • SAZBEAN  |  TUESDAY, MARCH 6, 2012
    [Social Media] Enterprises Opening Up to Social Networking
    The number of large companies that block employees from accessing social media sites from the workplace is dropping, according to a report released Monday from industry analyst firm Gartner. Gartner noted that 50% of large organizations blocked social sites in 2010. By 2014, Gartner expects that number to drop to 30%.
  • CLIENT BRIDGE  |  SATURDAY, SEPTEMBER 18, 2010
    [Social Media] LinkedIn for Lead Generation
    LinkedIn is a powerful social network for business professionals that allows you to increase and strengthen your business relationships. Integrate social media - leverage social media as a normal part of your marketing. But is also can be used to generate leads for your business. Below are a few tips.
  • CK'S B2B BLOG  |  FRIDAY, FEBRUARY 18, 2011
    [Social Media] Rutgers Keynote (Slideshow): Mobile Is Changing The World, Are Your Brands Changing With It?
    but for now, you can access previous video clips across mobile marketing and social media here. View more presentations from Christina "CK" Kerley. • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. Also, I'll have video clips of the speech within a week.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 12, 2014
    [Social Media] 7 Ways Blogging Makes You a Better Leader
    I’ve realized so many business benefits from blogging and it has become one of my favorite things to talk about with leaders trying to figure out social media’s role in the enterprise. The problem is exacerbated when the issue becomes public and enters the world of soundbites and social media memes. Clarity.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 18, 2010
    [Social Media] Savvy Week in Review - June 18
    How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself - by @tamar A very handy checklist of how to audit your social presence to make better business decisions. How to Win with Social Media - by @treypennington I'm so glad Trey shared this fabulous video called "Validation." Enjoy!
  • SMASHMOUTH MARKETING  |  FRIDAY, NOVEMBER 12, 2010
    [Social Media] Sales & Marketing Rap: G-Ice #sm20
    Awards Ceremony, of which Green Leads was a finalist in two categories--Sales & Marketing Alignment and Social Media. During the opening of the Sales & Marketing 2.0 Conference this week, Gerhard "G-Ice" Gschwandtner promised that he would perform a RAP to close the event Tuesday night.
  • LEADER NETWORKS  |  THURSDAY, JUNE 6, 2013
    [Social Media] New Social Business Benchmark Research - How Do You Measure Up?
    Over the past few years, social media has been focused on digital marketing. For many organizations, doing social media means using the online channel as a broadcast platform – a digital megaphone if you will. Therefore, my colleague Peter Ward and I, embarked upon a study called the Social Business Benchmark Project.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 21, 2011
    [Social Media] Marketo TV Discusses Social Selling with InsideView
    During Dreamforce, Marketo the revenue performance management company hosted a “Marketo TV&# session where they met with dozens of people to discuss marketing automation, social media and Salesforce. Sales Data Sales Intelligence Social Selling Technology B2B b2b sales CRM crm 2.0 Sales 2.0 customer 2.0 Enterprise 2.0
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 27, 2013
    [Social Media] A TweetChart Analysis of our Keyword “Sales Lead Generation”
    If you’ve seen the Day of Week data from Hubspot’s social media scientist, @DanZarrella (who’s written a new book, the Science of Marketing and will soon to be a guest on Marketing Made Simple TV ), then you know that the weekends are the best time to publish your blog. Why is this so? Source: DanZarrella.com.
  • CONNECTING ELEMENT  |  MONDAY, APRIL 13, 2015
    [Social Media] Five essential digital metrics
    We’ve outlined our favourite five across all channels; considering web, email, social media and more. There’s a plethora of digital marketing measures out there, all of which are useful in one way or another – but which are the ones you rely on the most? The post Five essential digital metrics appeared first on Connecting Element.
  • ENGAGE  |  FRIDAY, JUNE 8, 2012
    [Social Media] Twitterbirds, Hackers, and Jimmy Fallon: Week in Content for June 8, 2012
    The Twitter bird logo is getting a makeover, said to now represent a social network that is poised for more growth and “limitless possibility.” Social Media. First came the news that the social network’s iOS app might be violating user privacy , and then a hacker posted 6,458, 020 encrypted passwords —without usernames—online.
  • INBOUND MARKETING AUTOMATION BLOG  |  MONDAY, APRIL 15, 2013
    [Social Media] 3 Minutes to Increased Profitability: a Gossamar Process
    Our President, Eric Goldman, explains how we: Use Inbound Marketing to attract more traffic to your website and engage with prospects and clients in Social Media. Our video introduction explains our approach to increasing profits in your organization. Design [.] No related posts. Resources Videos
  • CLIENT BRIDGE  |  TUESDAY, OCTOBER 18, 2011
    [Social Media] VIDEO: Facebook vs. Google+
    From Column Five Media, here's a video comparing Google and Facebook, both of which provide valuable platforms for inbound marketing and social media marketing. Google Vs. Facebook from Column Five on Vimeo. View Original Article
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Social Media] Top Free Tools To Jumpstart Your Content Creation
    The premium version allows you to actually view the source articles, see social media shares, and save your results in an Excel spreadsheet. Simply plug in your keyword(s), and the tools will return a list of the most popular articles in terms of social media shares. Content Idea Generators. ContentIdeator. BuzzSumo.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 27, 2013
    [Social Media] The Past And Future Of sCRM In Prospecting And Selling
    Sales Prospecting Perspective is pleased to bring you a guest post from Jon Ferrara, CEO of Nimble , a social CRM solution. Five years ago, few people thought social networks or social channels like Twitter and Facebook and LinkedIn should be on their business radar screens, and now “Social” is the business buzzword of the day.
  • ACHIEVE MARKET LEADERSHIP  |  FRIDAY, MAY 25, 2012
    [Social Media] Huge Metrics Edge with Google Analytics Social Reports
    We recently read this article that points out some good actionable tips and highlights 5 new reports designed to help you track valuable social media insights.  How will the information found in these reports shape your social media campaigns? Read Google Analytics Social Reports Provide Huge Metrics Edge  here.
  • CLIENT BRIDGE  |  FRIDAY, JULY 22, 2011
    [Social Media] INFOGRAPHIC: Building Online Trust
    From Social Media Explorer, here's an infographic that shows how an organization or brand builds and sustains trust with its audience. View Original Article
  • VIEWPOINT  |  TUESDAY, AUGUST 11, 2015
    [Social Media] Follow the Money: The Primary Responsibility for CMOs
    Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard. Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships by Katie Delahaye Paine. Your duties are: Establish the Brand. Generate Demand. Lenskold.
  • INBLURBS  |  FRIDAY, NOVEMBER 5, 2010
    [Social Media] 5 ways how marketing consultants can help you to Increase Online Sales
    Tags: Get Found Online business consulting business leads inbound marketing agency increase web traffic internet advertising marketing consultants marketing consulting social media marketing agency
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 7, 2010
    [Social Media] The email marketing classic FAIL
    Tags: Social Media best practices Traditional media and advertising eMail marketing
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Social Media] 8 tips for writing awesome headlines that people want to read
    For example, on my post about social media superstar Sree Sreenivasan, I didn’t title it “Social media marketing secrets that will shock and amaze.” I called it simply “ Secrets for social media success from Sree Sreenivasan ,” because that is exactly what the post is. Write your headline first.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 26, 2013
    [Social Media] 9 Ways To Get More Prospects To Discover Your B2B Blog
    Now, there are even more tactics available, including email marketing , search engine optimization , social media , analytics and blogging. Use social media – “ Content is fire. Social media is gasoline.” ~Jay Baer. Extend the reach of your blog with social media sharing.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 16, 2014
    [Social Media] 5 Practices For Success With Your Social Referral Program
    Recent studies show us that 69% of all the applicants come from social networks when only 8% of recruiters are presents on those. There is a real gap between both side and this is why this is the best time to set up a social recruitment program before others choose to go social too. Social Recruiting
  • SAZBEAN  |  SATURDAY, DECEMBER 22, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of December 22, 2012
    Here are the top Internet strategy, marketing and technology links for the week of December 22, 2012… Celebrate Your Marketing?! News & Notes
  • SAZBEAN  |  SATURDAY, NOVEMBER 17, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of November 17, 2012
    Businesses  (Mashable!) News & Notes
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Social Media] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Once you’ve captured their email addresses or added them to your social media following, you can nurture the relationship with them until they are ready to buy. Buttons to Your Social Media Pages. Include buttons on your website pages that direct visitors to your social media profiles.
  • WEBBIQUITY  |  MONDAY, OCTOBER 28, 2013
    [Social Media] The Top #Nifty50 Women Writers on Twitter for 2013
    The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks. Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. bloggers).
  • SAZBEAN  |  WEDNESDAY, APRIL 25, 2012
    [Social Media] Earth Day 2012 – Future of Engagement
    In this Future of Engagement episode, Murray Newlands looks at how brands like National Geographic and even American Airlines helped promote Earth Day on social media: Graph by Alerti social media monitoring tool: B2B B2C Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 22, 2009
    [Social Media] The curious case of the Twitter Quitters
    Tags: business relationships business strategy marketing strategy social media twitter best practices business writing Internet marketing
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 27, 2013
    [Social Media] Sales and Marketing Collaboration – Selling Power TV featuring marketing expert Jeff Ogden
    absence of an integrated social media strategy. Buffer. Jeff Ogden, TV Talk Show Host of Marketing Made Simple TV addresses the typical complaints sales leaders have with marketing such as. not enough qualified sales leads. content that lacks clarity and punch. lack of collaboration between sales and marketing.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 17, 2013
    [Social Media] The 5 Steps To Achieving B2B Inbound Marketing Nirvana
    When you have a solid content effort underway, that’s when social media really shines. Jay Baer likes to explain the relationship between content and social media this way: “Content is fire. Social media is gasoline.” Social media is excellent for extending the reach of your content and getting it shared.
  • CK'S B2B BLOG  |  TUESDAY, DECEMBER 14, 2010
    [Social Media] 2010: The Year Of (Magical) Mobile Madness
    And for video clips discussing mobile marketing and social media go right here. Psst: I'll be launcing more video clips across mobile, apps and social media airing early week). Check out the superb, short and downright snappy video below that gives you the mobile-madness year that was 2010 in 2 minutes.
  • FIFTH GEAR ANALYTICS  |  MONDAY, FEBRUARY 20, 2012
    [Social Media] The Business of Being Social: 34 Years in Review and Looking Ahead.
    In social media marketing, there is something for everyone, whether B2B or B2C. Hire a partner who will assess your current state of social marketing effectiveness, and align that with your offline strategy to drive better results. There is so much social data out there, and as my friend Barb likes to say.
  • SAZBEAN  |  SATURDAY, AUGUST 25, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of August 25, 2012
    eConsultancy) Introduction to Social Marketing Automation (Infographic)  (Socialnomics). News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 22, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of June 22, 2013
    MarketingProfs) How Consumers Are Using Their Phones, And What It Means (Business Insider) Twitter Said To Be Preparing Location-Based Ads For Clicks And Bricks (TechCrunch) The post Top Internet strategy, marketing and technology links for the week of June 22, 2013 appeared first on Sazbean. News & Notes
  • MODERN B2B MARKETING  |  SUNDAY, MAY 30, 2010
    [Social Media] 5 Ways to Give Your B2B Marketing Strategy a Makeover
    For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach. Traditional phone polls by customer service representatives have evolved to include additional marketing channels, including email and social media. Doesn’t your B2B marketing strategy deserve a makeover?
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 22, 2012
    [Social Media] How Hotels Can Use Video in Unique Ways
    This boded well for the brand’s social media presence as humanized the brand and depicted its light-hearted vibe, as well as solid guest interaction (both online and off) and pure entertainment. This past June, Travel + Leisure debuted the Social Media in Travel + Tourism Awards (SMITTYS). Social Hospitality Video
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 24, 2011
    [Social Media] The Other Woman. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. Follow him on Twitter: @ Kacy TheDude. growtoons
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 23, 2012
    [Social Media] 10 Requirements to Deploy Successful Online Content Marketing
    In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Social Media Distribution – Social sharing buttons are a must for maximizing social visibility of your content and driving traffic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 11, 2011
    [Social Media] DenialPlus. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. Follow him on Twitter: @ Kacy TheDude. Google techologies {growtoons} google plus cartoon
  • SMALL MANUFACTURER BLOG  |  FRIDAY, APRIL 1, 2011
    [Social Media] Is Your Company Ready to Combat an Internet Rumor?
    Her team’s response, and how the company generated over 560 media placements to combat the rumor, makes for an exciting and informative story. Social media also had a dark side. “We had a lot of emails flying back forth between us and our agency, Vayner Media &# says Liss. — loved.
  • NUSPARK  |  SATURDAY, DECEMBER 31, 2011
    [Social Media] 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
    Understand the power of social media and search engines in the buying process; and do consider more time/resources/financial allocation towards inbound marketing and demand generation strategies that attract prospects to your funnel. Evaluate current media mix for lead generation.  your blog  and social media e.)
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 21, 2011
    [Social Media] Tips on How to Avoid Blogging Mistakes
    recent article by Cindy King in Social Media Examiner, 21 Dangerous Blogging Mistakes (and How to Fix Them) outlines some items from industry leaders on what they see as the biggest mistakes. Marketing Tips Social Marketing cindy king how to avoid blogging mistakes Social media examiner
  • SALES CHALLENGER  |  SUNDAY, SEPTEMBER 9, 2012
    [Social Media] Is Your Reps’ Personal Brand Visible Online?
    Like it or not, social media is here to stay. Nowadays, if you want to learn something, you turn on your iPad, grab your smart phone, or turn on your computer, and ask your social network or search for relevant blog posts or discussion groups. If Learning in a social world is about people learning from people. Where
  • FEARLESS COMPETITOR  |  SATURDAY, DECEMBER 10, 2011
    [Social Media] 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
    Just as we found in last year’s study, article posting and social media (excluding blogs) are the most popular tactics and are currently used by 79% and 74% of B2B marketers, respectively. Marketers are using social media more frequently. You can watch his interview here. Go watch it now. White papers (19% increase).
  • STORIES THAT SELL  |  THURSDAY, NOVEMBER 11, 2010
    [Social Media] Why Companies Need to F-R-E-E Their Case Studies
    The Social Media Factor. Finally, if you’re not sharing your customer stories on social media sites like Twitter and Facebook, you should be. It’s incongruent with the way social media sharing flows. Site visitors could read or download stories freely, without having to provide any information.
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 23, 2014
    [Social Media] How to Increase Customer Loyalty through B2B Marketing
    Today your customer touch point map should include any social media platforms that you use. Friction can arise from not responding to customers in a timely manner on social media or having brand inconsistency from one platform to another. 2. Follow and engage with customers on social media.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 14, 2011
    [Social Media] 33 (of the) Best Marketing Strategy Guides and Insights of 2010
    What are our key objectives for social media marketing? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? mass adoption of social media, but no clear way to measure ROI from it) in this predictive post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 4, 2013
    [Social Media] The do’s and don’ts of influence marketing with C.C. Chapman
    you should follow him and start learning from him on the social web. He’s an eclectic guy who writes on being a dad, photography, social causes, marketing, and social media … for starters. you should follow him and start learning from him on the social web. If you don’t know C.C.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 16, 2012
    [Social Media] The Story Behind Red-Hot Storify
    If you’re immersed in the social web it would be hard to miss   Storify. So together we worked on this vision, this idea and came up with Storify which is basically kind of a new typewriter for this social media age. Companies also use it as a way to engage with their audience on social media.
  • B2BMARKETINGSMARTS  |  MONDAY, JUNE 27, 2011
    [Social Media] Four B2B best practices for late buy-cycle marketing
    Virtually all of today’s B2B marketing advice involves the benchmarks, best practices and how-tos for demand generation, nurturing, social media and content. These four topics are all vital parts of the process of making a B2B sale. Four B2B best practices for late buy-cycle marketing is a post from: B2BMarketingSmarts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 29, 2011
    [Social Media] The World’s Best Digital Marketing Campaigns
    Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs! BEST DIGITAL CAMPAIGNS 2011 by gregory pouy. View more presentations from Gregory Pouy. In this presentation, which he prepared in English exclusively for you, Greg goes beyond reporting on 11 catchy digital campaigns.
  • ACQUIRING MINDS  |  THURSDAY, MARCH 31, 2011
    [Social Media] Top 5 Reasons to use Segmentation
    Lower List & Media Costs. In understanding what the best prospects look like, marketers can rent lists and purchase media in a much more targeted fashion.  Lower risk of social media flaming. Aggravate a prospect and a marketer risks provoking a negative reaction flamed through social media and social networks.  
  • EARNEST ABOUT B2B  |  MONDAY, JULY 4, 2011
    [Social Media] This is the week that was: ‘If you want the rainbow, you gotta put up with the rain’
    B2B B2B agency of the year B2B branding Marcomms Agency of the Year Pitching Social media b2b agency B2B marketing earnest twitter week that wasFrom heat waves to thunderstorms, last week saw it all. Things were not quiet at Earnest HQ while we kept our beady eye on the world of B2B. Here is our take on what happened. Well yes.
  • SYNECORE  |  WEDNESDAY, AUGUST 6, 2014
    [Social Media] 4 Simple Ways To Get Started on Your Branding Strategy
    You can develop your brand image through many aspects of your business starting with your website, but expanding all areas of your digital and non-digital presence including social media platforms and print materials. Optimize for Social Media. Good branding is essential for every business, no matter how big or small.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Social Media] Interview with Bryan Srabian – San Francisco Giants – Social Engagement & Advocacy
    Q: You’ve won two World Series in the past 3 years – how does that feel being that you’re in PR/Social Media? A: First of all, it’s very cool! For anyone that works in sports or for a sports team, … Continue reading → Share and Enjoy.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 28, 2014
    [Social Media] 9 Ways To Grow Your Sales With Pinterest
    Facebook and Twitter may have more users and get more press, but Pinterest is the social network of choice for businesses who want to increase their sales. Ways To Grow Your Sales With Pinterest by Julia Campbell - Maximize Social Business. Design Principles That Drive Social Customer Experience Marketing.
  • DIRECT RESPONSE COACH  |  TUESDAY, DECEMBER 3, 2013
    [Social Media] How do you qualify an inbound lead?
    So you write a post, distribute it to your subscribers, share it on social media and then watch as visitors come to your blog or website and download your free report in return for their email address. This is how leads are generated through inbound marketing. The best part is that over time that same [.]
  • B2B INTERNET MARKETING STRATEGIES  |  WEDNESDAY, OCTOBER 13, 2010
    [Social Media] Cloud Marketing Triggering an Application Land Rush
    One great example is HootSuite Media , a social media SaaS company founded in 2008 and based in Vancouver, Canada. And HootSuite combines every major social network into a single, uniform interface, including Twitter, Facebook, LinkedIn, Ping.fm, WordPress, MySpace and Foursquare, not to mention general RSS integration.
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 4, 2013
    [Social Media] B2B Social Marketing 101
    Is Social Media Marketing for Everyone? . In the absence of better measuring tools, the first social media marketers used likes and follows to gauge the success of their campaigns. A lot of companies still do. B2B marketing has evolved, and we now have the tools to make social media marketing work for our brands.
  • SYNECORE  |  TUESDAY, APRIL 30, 2013
    [Social Media] SoLoMo: The What and the Why
    There is currently much buzz, and much debate, in business and marketing circles over the meaning and usage of the term SoLoMo (social, local, mobile). Consumer Perspective : SoLoMo is an acronym that applies to the integration of one’s social media platforms and physical location with one’s mobile device. WHAT IS SoLoMo?
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 14, 2014
    [Social Media] Embrace the “One to One to Many” Approach by Working with Bloggers
    Working with bloggers not only embraces this strategy through the posts they write, but through their varied social media presences as well. Embrace the “One to One to Many” Approach by Working with Bloggers by Kristen Matthews - Maximize Social Business. Bloggers can be some of the most effective voices of your brand.
  • PR MEETS MARKETING  |  FRIDAY, JANUARY 28, 2011
    [Social Media] Updates from PR Meets Marketing
      For nearly 3 years, I’ve been writing about PR, marketing, social media, and most recently virtual events. At times, I’ve been very prolific and other times I’ve gone weeks
  • LEADER NETWORKS  |  THURSDAY, FEBRUARY 3, 2011
    [Social Media] Six Reasons Firms Build B2B Customer Communities
    The B2B online community may be the forgotten partner of the glitzy, headline and spotlight-grabbing B2C communities at the center of the social media revolution. In social media land, there is nothing more eye-catching than a community for a popular TV show, a cool consumer-facing site for coffee lovers or a sports team.
  • SAZBEAN  |  SATURDAY, OCTOBER 19, 2013
    [Social Media] Top Internet Marketing Strategy Links for the Week of October 14th, 2013
    Best Of News & Notes
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 10, 2011
    [Social Media] [Chart] Does Klout Impact Conversions?
    by Joel Rothman | Tweet this About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. It’s obvious that having social media mentions can widen the audience of your content. You know, for kids”. Today, it’s considered an essential part of any complete marketing strategy. Share email.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, OCTOBER 2, 2011
    [Social Media] HubSpot's Strategy for Winning the Marketing Automation Horserace
    In concrete terms, it involves blogging, search engine optimization of Websites, and social media messages. This involves strengthening its “middle of the funnel” tools for more powerful email, better segmentation and content selection, and enhancing lead profiles with data from social media. Here goes. What Does It Mean?
  • LEADERSHIP  |  TUESDAY, DECEMBER 23, 2014
    [Social Media] B2B Marketing and Lead Generation Gifts for 2014
    Not sure what to say when discussing social media? Bookmark this “always up to date” social media sizes post from Sprout Social. 3. Demand Generation Lead Generation B2B marketing and lead generation content marketing home social media lingo universal definition of a lead And why not?
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 5, 2011
    [Social Media] Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
    The new marketing communication — inbound marketing — has become a two-way dialogue, much of which is facilitated by social media. Inbound marketing focuses on earning, not buying, a person’s attention, which is done through social media and engaging content, such as blogs, podcasts and white papers. Enjoy! __.
  • HUBSPOT  |  WEDNESDAY, MAY 9, 2012
    [Social Media] How to Improve Your Email Marketing With an Integrated Approach
    When individual marketing channels -- social media, blogging, email, search, etc. -- work together to promote an offer, promotion, or even a full-blown campaign, they can generate even better results than they would have on an individual level. Email & Social Media Integration. Email & Search Integration.
  • SAZBEAN  |  SATURDAY, MARCH 17, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of March 17, 2012
    Social Demographics: Who’s Using Today’s Biggest Networks   (Mashable!). 10 Commandments for Effective Online Social Networking  (Practical eCommerce). How to Train Your Employees to Handle Social Media  (Social Times). Social Service: It Takes a Village  (Spin Sucks). ProBlogger).
  • SAZBEAN  |  WEDNESDAY, AUGUST 31, 2011
    [Social Media] Marketing Fact vs. Marketing Fantasy
    There are a lot of misconceptions about the usefulness of social media and inbound marketing techniques by both B2B and B2C companies. This slideshow by HubSpot compares those marketing fantasies to what’s actually happening (marketing fact). Marketing fact vs Marketing fantasy. Marketing News & Notes
  • MARKETING EDGE  |  WEDNESDAY, MAY 11, 2011
    [Social Media] Is Empire Avenue A Game or A Social Network?
    Hitting on a single topic in marketing, social media and business communications. marketing social network Empire Avenue Empireave gamification social gamingTime 19:00 The personal or should I say people trading site Empire Avenue illustrates this new world of greater transparency. Quick and to the point.
  • SOCIAL MEDIA B2B  |  MONDAY, JUNE 28, 2010
    [Social Media] BlackBerry Challenges B2B Marketing Manager to Succeed
    At first, not having social media apps or location-based social gaming available for the BlackBerry drove me to read everything I could and absorb as much as possible. remember the initial struggle I had with social media and Twitter because it was not easily accessible (we are talking November 2007). Be Creative.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social Media] Using Hashtags as Strategic Objects
    Related posts: Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Make them mean something.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 6, 2010
    [Social Media] Savvy Week in Review - August 6
    13 qualities of a good social media voice by @CKochster Do you need to guide employees on how to speak for your organization in the social media realm? Post includes a video of David Cushman talking about "a new era for specialist media." The summer seems to be flying by. Tamsen S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Social Media] 12 Ideas to Ignite Your Content NOW
    Sadly, I have to begin this list with what should be the most obvious recommendation … but perhaps the most useful: Add social sharing buttons to your content site. When I help businesses with their social media strategy, half of them do not have social sharing buttons on their website – even very large companies! Wrong.
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [Social Media] Top 11 Ad Agency Predictions for 2011
    Clearly, digital will increase in importance as will social media.   Traditional media (still important) will continue to decline but will not go away anytime soon.  More and more dollars will be spent in marketing and the digital/social media space in 2011. Who better to take the lead in leveraging social media?
  • WINDMILL NETWORKING  |  TUESDAY, MAY 27, 2014
    [Social Media] How to Format an Instagram Strategy
    Ask anyone who has seen success in social media and they will tell you that you need to have an effective strategy in place in order to get there. How to Format an Instagram Strategy by Jenn Herman - Maximize Social Business. Instagram is no exception. But that … Continue Reading. Instagram
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 7, 2010
    [Social Media] How to Use the LinkedIn Follow Feature? Think Outside of the Box.
    I recently got asked a great question in my Windmill Networking LinkedIn Group : Neal, what is one of the most recent insights you have learned about LinkedIn that can help us? While this “feature&# may still be a mystery to many, here is my advice on how you can strategically use it by thinking outside of the box. Please chime in!
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