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  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 31, 2012
    [Social Media] The Top 20 Twitter Clients being Used in 2012
    I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups  in my Social Media Strategies for Business LinkedIn Group  to find out what others use. MarketMeSuite  is a social media tool and software created for social media marketing and management.
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Social Media] Selling the C-Level: 7 Content Marketing Myths Debunked
    Some senior marketers say that they target CEOs, who don’t use search engines or social media. For example, during the SXSW presentation, Jay shared his statistics on just one post on  social media strategy  he created almost three years ago. Myth #3: We can just do social media, we don’t need content.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 19, 2010
    [Social Media] Social Customer Support delivers Strong ROI
    In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! Tweet This! Share this on Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 27, 2009
    [Social Media] Creating a measurement plan without losing your marbles
    Guest writer Jamie Lee Wallace contributes this post on our series of social media marketing measurement. Step 1: Create a social mindset The first step to successfully measuring the impact of your social media engagement is creating reasonable expectations and figuring out if you can commit to them.
  • VIDYARD  |  WEDNESDAY, JULY 6, 2016
    [Social Media] 10 Amazing Facts That Will Turn You Into A Video Marketing Advocate [Infographic]
    If you’ve logged into your social media accounts in the last few hours, chances are you’ve seen at least one video on your timeline. By now, it should be clear that video is increasingly becoming the medium of choice, whether it’s on social media or a company website. We get it. Awesome, right? Enjoy! Blog New Research
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Social Media] The Ultimate Collection of Free Content Marketing Templates
    Social Media Content Calendar Templates (for 6 Social Networks). Download the social media content calendar templates here.). With so many different social networks to manage, a social media manager's life becomes a lot easier when they can plan which content to share on each account -- and when.
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Social Media] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. How social media is not just a one off campaign but a constant in your marketing mix. We dive into some of Tamar's Favorite social media resources.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 26, 2010
    [Social Media] Marketing, Death and Taxes
    Confessions Of A B2B Marketer The Future of B2B Marketing: It’s Social About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. As a marketing professional, I am not proud of our reputation as SPAM-ers. As a consumer, I’m fed up.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    Peg Fitzpatrick ( @PegFitzpatrick ) and Guy Kawasaki ( @GuyKawasaki ), Canva social strategists and evangelists, shared their keys to the perfect social media post. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content?
  • SAZBEAN  |  SATURDAY, MAY 11, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of May 12, 2013
    Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 4, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of February 4, 2012
    Launching a Social Command Center (Without The Center) (Future Lab). Blogs Top List of Social Media Investments for 2012 (MarketingProfs). Students Turn Social Media Skills into Social Business Strategy (CIO.com). Benchmarking Your Social Performance (Social Media Explorer). ProBlogger).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Social Media] IBM Social Computing Guidelines
    IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. The effort has broadened the scope of the existing guidelines to include all forms of social computing. Skip to main content. Introduction. Privacy.
  • THE CONTENT FACTOR  |  TUESDAY, JUNE 22, 2010
    [Social Media] Crusaders and Shepherds: Lessons for B2B Marketers
    I'm enjoying Steve Woods's post today on Digital Body Language , on the ways Marketing departments can and should be "doing" social media. Tags: Business to Business (B2B) Social Media Social Network Content read more.
  • VIDYARD  |  THURSDAY, MARCH 24, 2016
    [Social Media] Vidyard Hires Tech Veteran, Former Hootsuite Exec Steve Johnson as President, COO
    Johnson will help Vidyard scale its video marketing platform as he did for Hootsuite’s social media platform. Johnson most recently held the role of chief revenue officer for Vancouver-based Hootsuite, where he helped the company capitalize on the huge rise of social media for business. Media Contact: Brad Hem.
  • HUBSPOT  |  TUESDAY, OCTOBER 13, 2015
    [Social Media] Double Your Publication’s Visits from Social In 10 Minutes a Day
    Did you know the average person around the world spends 490 minutes of their days consuming media , with 109 of those minutes taken up by the web? Social media is one such tool. With over 74% of online adults using social media, the sea of fresh eyes these networks provide is vast. And neither does social media.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    Jill Rowley: If you could only turn to one person for tips about social selling, especially in B2B, you’d probably want to pick Jill Rowley. In her post 10 Ways to Tell if You’re Doing Social Selling Wrong , for example, she not only emphasizes tactical tricks, but also personal considerations. Why 21+ though?
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Social Media] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  Millenial Media. Millenial Media is the dominant mobile advertising platform.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 8, 2013
    [Social Media] 5 Keys Ways The Smartest CEOs Use Outside Contractors
    Social Media. presence on Facebook, Twitter, and Pinterest can be capably managed without a social media manager or outside help, right? 83% of Twitter followers and 71% of Facebook fans expect a response to social media customer service queries within 24 hours. Content Creation. Lead Data and Qualifying.
  • SAZBEAN  |  FRIDAY, SEPTEMBER 7, 2012
    [Social Media] SEO Final Steps: Content Marketing for Small Business Blogs
    Online Content Marketing Social media/networking has become a primary way to promote a blog. Late last  year, Nielsen estimated that social  media reaches 80 percent of US internet users — so it can be a good way for  small business owners to reach them, too. News & Notes
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 10, 2013
    [Social Media] Kittens & Bacon: The Most Viral Infographic Ever
    See how these stats below can be leveraged as a sort of “catnip” for your own marketing campaigns, giving them a savory shot of personality for extra social media lift and virality. Author: Jason Miller If the internet had a mascot, you can bet it would be a kitten dressed in a bacon costume. Modern Marketing
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Social Media] Dreamforce: Buyer Behavior Marketing in a Social World #DF11
    Eloqua’s “Accelerating the Revenue Engine&# session today at Dreamforce 2011 looked at how to do buyer behavior marketing in an increasingly social world. Buyers are becoming increasingly social, tapping their network of peers for advice on everything from movies to large scale technology solutions. You know this. Facebook.
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 12, 2016
    [Social Media] Your Guide To Successful B2B Lead Nurturing in 2016
    You’ve created content, promoted it on social media, optimized it for search and earned some leads, but now what? How the heck can you end the age old war between sales and marketing and get them to work together to turn those cold leads into paying customers? You guessed it:… Lead nurturing. Lead nurturing is […].
  • SAZBEAN  |  THURSDAY, JULY 29, 2010
    [Social Media] What is #140conf Detroit?
    Tags: Business Marketing Social Networks 140conf conference detroit Social Media twitter
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 17, 2014
    [Social Media] Content Marketing Is The Top Marketing Priority of 2014
    This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. Most Exciting Marketing Opportunity. Content Is King For B2B Marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JULY 17, 2015
    [Social Media] How to Market and Sell to the Modern Buyer
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.
  • CONVERSIONATION  |  SATURDAY, JUNE 9, 2012
    [Social Media] Defining Social Business: a Call for Clarity and Collaboration
    Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” ” However, social business is not a hype, on the contrary. Social business doesn’t mean a business is social , as some think.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 5, 2009
    [Social Media] Throw out the stats. Talk to people.
    I’ve been reading a couple articles about the latest social media stats, which some authors suggest are not leading to the “transformational&# aspects of social media many expected.  But the whole story, the real story, the true transformational qualities of social media don’t show up on a graph. 
  • SAZBEAN  |  SATURDAY, MAY 19, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of May 19, 2012
    The Fallacy of Timing Blog Posts & Social Media Updates  (Small Business Search Marketing). Twitter tiptoes further into the media business  (GigaOM). Social Mobile and Desktop Applications for the Digital Marketer  (Socialnomics). To Tweet or Not To Tweet, Social Media: A Blessing and A Curse  (Small Biz Trends).
  • SAZBEAN  |  SATURDAY, APRIL 14, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of April 14, 2012
    Top 25 Most Social CIOs: Who’s the Most Active in Social Media? Monetize Your Social Site Without Annoying Your Users  (GigaOM). Ways Social Media Can Bring Your Next Event to Life  (Mashable!). Pinterest is the Third Most-visited Social Site  (Social Networking Watch). AdAge).
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 3, 2012
    [Social Media] The Disjointed Problem of Content Marketing
    As he said, Social media does one thing. We love comments and those who share on social media. Joe Pulizzi. There’s no common agreement on content. Webinars another. And PR something else. It’s as if the church choir was singing from different hymnbooks. What’s important to them? Question everything.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2011
    [Social Media] Adam Metz Answers Your Questions: Reaching the Social Customer
    by Jason Miller As a follow up to yesterday’s post regarding our latest webinar Reaching the Social Customer , our speakers have graciously agreed to respond to questions we were not able to get to on the live webinar. Do a quick technographic study and find out where your prospective customers “live” on the social web.
  • WEBBIQUITY  |  THURSDAY, MARCH 3, 2011
    [Social Media] Best Website Design Guides and Tips of 2010
    33 Beautiful Social Media Icon Sets For Designers And Bloggers by WebDesignBooth. Jason Schubring suggests designing a site based on a five-layer pyramid model with content at the base, PPC at the top, and usability, SEO and social media sandwiched between. by Social Media Dudes. Tables are out; CSS is in.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    [Social Media] Building Content Marketing Strategy – 10 Steps
    content strategy and a social strategy can work together make personal connections between the people that make your company and your customers. Social media can be used to turn a B2B transaction into a P2P relationship. But also on social sites, as long as you do it the right way. By Gerardo Dada. The new buying process.
  • MARKETING EDGE  |  THURSDAY, APRIL 28, 2011
    [Social Media] QR Codes Hype or Worth The Work?
    Hitting on a single topic in marketing, social media and business communications. Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask. Quick and to the point.
  • ETRIGUE  |  FRIDAY, MARCH 18, 2016
    [Social Media] Social Sellers Outperform Non-Social Peers
    There isn’t any question that social networking is here to stay. But what of social selling? Social selling is a relatively new buzzword that stated to appear in 2007 and has picked up considerable search interest since then. Social networks really aren’t the place for the “hard sell.” Marketing gets it. Group Buying.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2011
    [Social Media] Six ways to make money from Empire Avenue
    It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation and social media status in one fun little package. The same 10 middle aged white guys who headline every social media conference.  Have you heard of Empire Avenue ? Just what we need. 
  • THE CONTENT FACTOR  |  FRIDAY, APRIL 2, 2010
    [Social Media] Are You Interesting To Me?
    Tags: Business to Business (B2B) Content Marketing Social Media
  • I-SCOOP  |  THURSDAY, MAY 21, 2015
    [Social Media] Social engagement platform Engagor gets acquired: social as part of CEM
    It seems like only a few years ago that Folke Lemaitre and his partner were present at one of our events and asked if they could showcase their new social media platform. News CEM Clarabridge customer experience management Engagor Folke Lemaitre Nicola Millard Sid Banerjee social customer service
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 2, 2015
    [Social Media] A strategy to keep up with marketing change
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Post on Gray Social Media.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 13, 2014
    [Social Media] Content Marketing — “ Storytelling ” for Today’s Marketer
    Content Marketing — “ Storytelling ” for Today’s Marketer by Justice Mitchell - Maximize Social Business. Related Stories Social Deployment And Content Marketing are NOT the Same How To Grab Attention with Your Social Media Updates How to Make Your Content, Messages and Ideas Stick. Content Marketing
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 2, 2013
    [Social Media] Sales Prospecting Perspectives Weekly Recap – Week of August 2, 2013
    Wednesday: Christine Rochelle, Integrated Marketing Manager at lotus823, wrote a guest blog post for us on Wednesday, Integrating Social Media Listening Into The Sales Process. Social media is a great way to do so, with Google Alerts, influencer outreach, and visitor intelligence software. The data is outstanding.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 8, 2012
    [Social Media] 4 Ways Of Obtaining Thought Leadership on LinkedIn
    Successful Social Media Marketing requires being where your audience is, frequenting appropriate social media channels such as LinkedIn , and engaging with platform users.  Without a doubt, the current trend of spending more time online , particularly on social media websites, is partially the cause. 
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 1, 2014
    [Social Media] DMFB Preview: Building Your Online Brand Through Customers
    That also extends to social media where, according to MarketForce , 81% of U.S. online consumers’ purchase decisions are influenced by their friends’ social media posts. Customers can generate links, drive social shares, and help build trust to a website, all of which are important factors in overall search performance.
  • OPENTOPIC  |  FRIDAY, FEBRUARY 26, 2016
    [Social Media] Hadoop is Transforming Advertising
    Apache Hadoop brings this “new” data under analysis, by ingesting social media, clickstream, video and transaction. Opentopic blog >> hortonworks.com Consumers have never generated so much data on how they research, discuss and buy products. Marketing ROI undefined
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 22, 2012
    [Social Media] How Hotels Can Use Video in Unique Ways
    This boded well for the brand’s social media presence as humanized the brand and depicted its light-hearted vibe, as well as solid guest interaction (both online and off) and pure entertainment. This past June, Travel + Leisure debuted the Social Media in Travel + Tourism Awards (SMITTYS). Social Hospitality Video
  • NUSPARK  |  WEDNESDAY, MAY 19, 2010
    [Social Media] The Four Keys of Social Marketing for Business
    At this point, all business owners should be aware of the exponential potential that social media has for a business marketing. Tags: Advertising Content Social Media With today’s “Go Green” revolution, not to mention we’re a part of the web era, it is an essential set of tools to reach your customer base.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 21, 2012
    [Social Media] Hello It’s Me …. Again
    In that relatively short time period, so much has changed in the social media space. And if it is, there is often a mysterious dotted-line correlation drawn to complete an otherwise incomplete picture of exactly what impact social (and to a lesser degree of mystery, search efforts) has on the bottom line. So here I am. But wait.
  • HUBSPOT  |  MONDAY, APRIL 30, 2012
    [Social Media] New Gmail Image Feature Makes Email Marketing More Social
    Since the 2011 announcement of the integration between Google+ and Gmail , Google has now taken yet another step toward integrating email and real-time social networking. Email to Catch up With Social; Google to Catch up With Facebook. For instance: Ensure that you have social media sharing links within your emails.
  • AVITAGE  |  WEDNESDAY, JUNE 3, 2015
    [Social Media] New Sales Competency – Use Content to Sell
    Social selling” while new and popular, doesn’t yet represent a significant breakthrough in the way B2B sales people sell. As currently applied, social selling is simply a different, and hopefully more efficient way to research buyers, to network, and to conduct some initial touches.
  • BIZNOLOGY  |  TUESDAY, AUGUST 2, 2016
    [Social Media] Janet Thaeler & Maryanne Conlin on Influencer Marketing
    Influencers Are Shifting from Blogs to Social Media. Maryanne  asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs.
  • MARKETING EDGE  |  MONDAY, DECEMBER 22, 2008
    [Social Media] Three Elements of a Winning Blog Post
    His blog post on the Top Rank Blog today is about the best social media podcasts. Provides helpful information for the community (key to all of social media). Giving is at the core of social media, in my mind, and this is a list not just of the popular, but of what the popular hosts listen to.
  • WEBBIQUITY  |  SUNDAY, JULY 19, 2015
    [Social Media] The Business Revolution in Sales Acceleration
    Sales acceleration was created to shorten the sales cycle using tactics, such as immediate response times, increased social media interaction and large databases. Sales acceleration makes the sales funnel more efficient by incorporating social media messaging , tailored outreach and prompt response times.
  • WEBBIQUITY  |  SUNDAY, JUNE 2, 2013
    [Social Media] Most Engaging Twitterers in Minnesota
    One of the greatest attributes of social media is its ability to connect people with similar interests across the globe. “Tweetups” and other networking events are excellent places to meet new social media connections and to meet existing connections in real life, extending the relationship beyond the web.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 12, 2015
    [Social Media] 5 Must-Haves for Your Online Press Room
    As PR pros, it’s easy to overlook the critical role that our newsroom plays as we’re busily dealing with social media, press and more and on a day-to-day basis. Maggie currently offers PR and social media consulting and coaching with a focus on guest blog posting and leveraging social media to support more traditional PR strategies.
  • PAUL GILLIN  |  FRIDAY, JANUARY 2, 2015
    [Social Media] Recent Posts: Expanding Social Authority and Enlivening Boring Predictions
    10 Tips for Expanding Your Social Authority in 2015 – Midsize Insider, Jan. 1, 2015. I go into detail on strategies to get more out of your existing social presences and where to experiment with new ones. FIR B2B #19: Doubts about Social Media’s Lead Gen Potential. Here’s a roundup of what I’ve been musing about.
  • MI6 MARKETING AGENCY  |  MONDAY, AUGUST 9, 2010
    [Social Media] Groundswell Blook Report, Chapter Six: Talking With the Groundswell
    Audience: Senior Executives, Marketing and Sales Professionals, Social Media students and enthusiasts. The key, is to create and share content through social media and participate in open and honest conversations. 3) Committment. Author: Chris Herbert. Groundswell is broken down into three parts. ROI of blogging.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Social Media] 20 B2B Marketing Blogs You Need To Read
    So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. I am certain that I missed some great B2B Marketing blogs below, but these are the ones who were recommended by a majority of my readers and social media followers and those that have influenced me as well.
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Social Media] Why Budgets are Shifting to Digital Marketing
    Even the staunchest names in traditional media are getting hip with the times. As reported in TechCrunch, Hearst Digital Media is planning on incorporating personalization and responsive design into its new publishing platform. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so?
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Social Media] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.  We know the benefits of content marketing and lead nurturing to encourage prospects and leads to engage with sales people.  At the end of the day, people will still buy from people.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Social Media] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.  We know the benefits of content marketing and lead nurturing to encourage prospects and leads to engage with sales people.  At the end of the day, people will still buy from people.
  • CONNECTING ELEMENT  |  TUESDAY, JUNE 28, 2016
    [Social Media] Euro ’96 to Euro 2016: Football’s not coming home, but it has gone digital
    Blog digital marketing Euro 2016 influencer marketing social media campaigns social media content creation social media marketing Twitter viral content visual sharingThe post Euro ’96 to Euro 2016: Football’s not coming home, but it has gone digital appeared first on Connecting Element.
  • MARKETING EDGE  |  WEDNESDAY, MAY 19, 2010
    [Social Media] The Facebook Privacy Conundrum – Not Limited to Facebook
    Hitting on a single topic in marketing, social media and business communications. Tags: social media digital privacy privacy social web A number of posts recently about privacy has prompted me to write this post. Can you trust Facebook? really, no more than you can trust any one organization with many investors.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 13, 2013
    [Social Media] 7 Personal Branding Lessons You Learn by Falling in Love
    People do, when they see excellence & have pride in associating with you.” So you must, “Enlarge as a human being, Excel as a social media being and Evolve as a personal brand.”. by MaureenMonte Related Stories Can social media personalities “scale?” By  Dr. Amit Nagpal, {grow} Community Member.
  • SAZBEAN  |  TUESDAY, OCTOBER 29, 2013
    [Social Media] How Twitter Grew From a Microblog Into a Business Tool
    News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. He envisioned using instant messages for social network friends to share status updates. About the Author Nikki Siebel – Nikki’s a native Oregonian who launched her own social media consulting business after baby No.
  • SAZBEAN  |  SATURDAY, JANUARY 14, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of January 14, 2012
    Some Do’s and Don’ts of Social Updating (Marketing Profs Daily). Creating Facebook Timelines As Marketing Campaigns (Social Fresh). Why social media is leading to a new era of identity    (Simply Zesty). Social’s Impact on Search – It’s All About Content (Social Times). Internet Marketing).
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 26, 2012
    [Social Media] 3 Key Metrics to Understanding Your Facebook Success (or Failure)
    While a good Social Media strategy allows for regular interaction on your Facebook page, a great strategy takes key metrics into consideration. Far too many managers of social media fail to read and interpret key metrics and reports to determine their success, or learn from their [.]. Facebook
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 8, 2014
    [Social Media] 20 Stunning Inbound Marketing Statistics
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Social Media. 9.) 10.) 87% of B2B marketers use social media in some form. Here are 20 to get you inspired. Far from it.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 11, 2011
    [Social Media] B2B Marketers: People Don’t Buy From Computers
    When I talked to Nick (also a CMC) about social media, he reminded me that his success is mainly due to the close relationships he created and maintained over the years. Marketing Miscellany b2b marketing social mediaTweet. Tom’s point was that webinar and online meeting technology made this possible.
  • PAUL GILLIN  |  MONDAY, MAY 31, 2010
    [Social Media] Great Events This Week
    Technology Leadership Council is hosting its second annual Social Media Summit. We’re bringing together a lot of smart practitioners from the area who are putting social marketing to work in real business scenarios. Tags: B2B Social Media events innovation On Thursday, June 3, the Mass. Sign up here.
  • SAZBEAN  |  WEDNESDAY, JULY 7, 2010
    [Social Media] 5 Tips for Reaching Your Audience Online
    While the Internet and social media have made it easier for everyone to have a voice, there are also a lot more voices talking, which can make it difficult to connect with the right people online. Social Media gives you the opportunity to humanize your brand and actually have conversations with your audience. Converse.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Social Media] 10 BtoB Marketers Predictions for 2010
    Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 12, 2009
    [Social Media] Hey Marketer - When was the last time you talked with a customer??
    Our goal as a Social Media Marketing team is to engage in more conversations this week than we did last week and have better relations as every week goes by! Tags: Sales social media Customer In fact, I talk to customers EVERYDAY, even several times a day. With Twitter!!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 30, 2009
    [Social Media] Time to Replace your Online News Room with Facebook!
    Many services started to pop up after that to create and host a social media news room for companies. And BINGO you have the same thing just using your existing social media presences and wiring them together and it’s free! Tags: Facebook social media Think about it.
  • ACQUIRING MINDS  |  WEDNESDAY, JULY 15, 2009
    [Social Media] Use Outbound Marketing to target these 5 Buyer Types
    Given the popularity of social media and inbound marketing, when should outbound marketing be used ? The Tuned-out Buyer - not all buyers participate in social media or conduct online searches. Tags: lead generation social media inbound marketing outbound marketing Photo Credit: henrybloomfield.
  • PR MEETS MARKETING  |  WEDNESDAY, OCTOBER 22, 2008
    [Social Media] My Top 5 Blogging Outreach Mistakes
    technorati tags: blogging social media pr marketing public relations pitching bloggers media relations. tags: blogging social media pr marketing public relations pitching bloggers media relations. icerocket tags: blogging social media pr marketing public relations pitching bloggers media relations.
  • SYNECORE  |  FRIDAY, SEPTEMBER 11, 2015
    [Social Media] Why Buyer Personas are Crucial to Inbound Marketing Success
    You should create unique messaging targeted toward each buyer persona, and then consistently apply it throughout key marketing touch points such as website content, email campaigns, and social media channels. Social Media. Social media is another avenue to connect with your buyer personas. Values and Goals.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 31, 2012
    [Social Media] B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic]
    by Jason Miller It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns. B2B Marketing Infographic
  • B2B MARKETING ONLINE  |  THURSDAY, JANUARY 20, 2011
    [Social Media] Reduce, Re-use, Recycle - a marketing philosophy
    Messaging Social media content marketingThe three Rs of the green movement can just as easily apply to effective business-to-business marketing. Keeping these three things in mind can help your precious marketing budget go further. Reduce: find your key messages and stick to them Saying less, more often, is the key to being heard.
  • CONNECTING ELEMENT  |  TUESDAY, JUNE 16, 2015
    [Social Media] Social updates businesses should know about
    From click-to-call on Facebook to advertising on Instagram, here’s our quick round-up of the latest social media updates brands need to know about to keep their social strategy fresh. The post Social updates businesses should know about appeared first on Connecting Element.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Social Media] The Trick to Seeing Through Marketing Statistics
    Social media research often has the similar problem. Instead of recruiting a cross-section of the audience, respondents are recruited through social media or their own database. No wonder the results say social media is so important, the heaviest social media users are the only people who responded!
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [Social Media] Why Most B2B Social Media Marketing Fails (And How To Fix It)
    by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Further, B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010 according to eMarketer.  Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement.
  • SAZBEAN  |  SATURDAY, APRIL 28, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of April 28, 2012
    Are You Worth of Social Media – The 2 Types of Talk Triggers  (Convince & Convert). The Social Enterprise – How to Cultivate a Social and Connected Organization  (Social Times). Community Types Brands Must Choose From  (Social Fresh). What’s Your Lead Gen Weakness? Marketing Profs).
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 29, 2009
    [Social Media] 5 Ways B2B Marketing Professionals Can Leverage Social Media
    As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B marketers. Maximize the social and SEO synergy.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 10, 2015
    [Social Media] Your website is wearing mom jeans and shoulder pads
    When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy. Even Your Clients’ Names Change.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 17, 2015
    [Social Media] 3 Compelling Stats that Make the Case for Social Selling for B2B
    Social selling is the latest trend to hit the sales world in years. 75% of B2B buyers use social media to be more informed about vendors ( Source ). Takeaway: Just as buyers use social media to learn about you, use the same tools to keep up with them. 3. It is no secret that the buyer’s process is changing.
  • PWB MARKETING BLOG  |  MONDAY, NOVEMBER 14, 2011
    [Social Media] Is Your Business Ready for a Google+ Page?
    After all it has the equal potential to spin-out into the next big thing in social media, or the potential to tank into the depths of past failed attempts – think Google Buzz. social mediaWhen Google+ Pages for businesses was launched last week, I began to reason through and consider if it was a good or bad thing.
  • SAZBEAN  |  THURSDAY, JULY 12, 2012
    [Social Media] This is What The Perfect Facebook Post Looks Like
    Content Social Media Social NetworksBuilding conversation and engagement on Facebook can be tricky for brands. Salesforce points out tips to increase the chance that your audience will see and interact with your posts… Do any of these tips work for you? This is What The Perfect Facebook Post Looks Like.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 10, 2010
    [Social Media] Stop Negative Public Relations Before It Happens
    Heard the latest example of a company receiving negative public relations via the web and social media? People have access to have their side heard (via social media and the web). 1000 to fix this problem is peanuts compared to what happens when the story gets out to the media (which it did). Fixing the Problem.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 26, 2010
    [Social Media] Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011
    Social media marketing. word of caution here about social media marketing – yes, it is easy and free to set up Twitter, Facebook and LinkedIn accounts but it is not cheap, and neither is it quick to achieve measurable results. have written several posts about some of the inbound marketing tactics mentioned in the chart.
  • SAZBEAN  |  WEDNESDAY, JUNE 9, 2010
    [Social Media] Want a Sale? Make the Next Step Obvious
    You’re using social media to network and build relationships.  A person comes to your landing page on your site, ready to purchase — credit card in hand — but there are too many choices. Learn how to use Google Analytics to measure social media success! You have traffic coming to your blog or website.
  • MARKETING FINGER  |  MONDAY, MARCH 29, 2010
    [Social Media] Predicting Twitter’s Success in 2006
    Twitter Feasibilty Study Excerpt (2006) from 747 Media on Vimeo. The 20-somethings that were interviewed as part of a study by 747 Media were able to assess the power of Twitter quite accurately, even though they had never used it. Tags: social media 2006 history twitter When did you first hear of Twitter?
  • MARKETING EDGE  |  THURSDAY, APRIL 8, 2010
    [Social Media] Mary Ann O’Brien at OBI Creative Sees the Big Midwest Picture
    Mary Ann O’Brien A Social Media Innovator from the Midwest from Albert Maruggi on Vimeo. O’Brien weaves a marketing and advertising background with social media and mobile marketing to lead this transformation of the communications profession.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 11, 2010
    [Social Media] Does Bit.ly convert for B2B Marketing – a case study
    So the idea of using Social Media and tapping into my Social Media team here at Avaya became key. link ( [link] ) so we could track the response from the social sphere. Twitter does not have an Out of Office feature So at a recent Social Media event we got to. The short answer – heck yeah!
  • DIGITAL BODY LANGUAGE  |  MONDAY, JANUARY 18, 2010
    [Social Media] Re# (ReHash) - Rehashing old great posts on Twitter
    The real-time nature of Twitter, blogs, and social media in general is fascinating, and much has been written about how this real-time nature changes how we discover and consume information. What have you found with social media and content timeliness? Tags: Social media Content Why am I writing this?
  • MARKETING EDGE  |  MONDAY, NOVEMBER 17, 2008
    [Social Media] Does Transparency Mean An Open Kimono?
    misnomer of social media is how some interpret the definition of transparency of information. Havens thoroughly explore this topic in their new book Tactical Transparency: how leaders can leverage social media to maximize value and build their brand. Social media allows for deeper discussions about a wide range of topics.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 12, 2011
    [Social Media] InsideView More Than Doubles Revenue in Record-Breaking Year
    During 2010, InsideView announced multiple record quarters, more than 50 new partners, multiple industry accolades, and the launch of social selling capabilities. Social CRM Technology B2B b2b sales CRM crm 2.0 InsideView today announced that it finished 2010 on a record-breaking note, growing revenue more than 135 percent. million.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 17, 2011
    [Social Media] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
    And for those of you who unfollowed me, I understand…My output has caused another  Social Media Hangover. Social media:  Make social media an integral part of your marketing. Social media:  Start with goals, strategy, and structure to your social media marketing efforts.
  • SAZBEAN  |  WEDNESDAY, JANUARY 19, 2011
    [Social Media] State of the Social Web from Dave Linabury #smcd
    Social Media Club Detroit had the honor of having Dave Linabury give his take on the current state of the social web and up and coming trends. Dave is Executive Vice President, Director of Social Media at Campbell-Ewald in Detroit (connect with him on Twitter ). Social media is not the tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 26, 2014
    [Social Media] Facebook Tag Bombing is the new telemarketing
    It seems to be coming from the social media gurus and demi-gurus. It seems to be coming from the social media gurus and demi-gurus. Now, when I get an alert that I have been tagged in a post (or photo), I always take a look to see what’s going on. Perhaps that surprises you? Why would they? To what end? To what end?
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Social Media] The 28 Best Influencer Marketing Tools
    Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. Showcase reviews:  Buffer Social. 4) Buzzstream. Buffer Social.
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