LOOPFUSE | MONDAY, SEPTEMBER 30, 2013
[Social Media] The B2B Marketing Technology Adoption Curve
Marketing automation takes a platform approach in linking up lead capture, prospect tracking, lead scoring, email marketing, social marketing, and advanced analytics all in one package. This is the land of lead nurturing (rules based email campaigns), lead scoring, and dipping into the land of social media. Key takeaways: 1.
INBOUND SALES NETWORK | TUESDAY, JULY 5, 2011
[Social Media] What Happens When Leadership Starts Saying “Yes”
how fast things will move once leadership is on board with social media. To my fellow social media trench mates: “It is like that scene in Chuck Palahniuk’s book Choke when Victor, after days of not having a sh*t, has it all forced out of him in one messy eruption that leaves him wilted and shaking on the floor..
IT'S ALL ABOUT REVENUE | THURSDAY, MAY 24, 2012
[Social Media] Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]
by Joe Chernov | Tweet this The terms “inbound marketing” and “ content marketing ” have been popping up in the blog posts, press releases, eBooks, infographics and social media feeds of every marketing automation company lately. The question is, Why ? For one, there is a “modern marketing” element to the terms. Again, others follow.
CHRIS KOCH | THURSDAY, APRIL 3, 2014
[Social Media] How Manchester United Revolutionized Sports Marketing
Research by my colleague Rob O’Regan has found that hanging onto the kind of global popularity enjoyed by Man U requires focusing on four key channels: Social media. As part of its sponsorship of UK soccer team Tottenham Hotspur, Under Armour ran a social media contest that attracted entries from fans in more than 50 countries.
TRADESMEN INSIGHTS | WEDNESDAY, APRIL 6, 2011
[Social Media] The NOW Revolution: Helps Make Your Business Smarter
These changes aren’t about technology of social media, but about how businesses adapt to their audiences. If you’re serious about social media and how it’s impacting your business now and in the future, you need to read this book. Business has changed. Strip away silos and overgrown business processes.
MEASURABLE MARKETING | MONDAY, OCTOBER 18, 2010
[Social Media] How not to do SEO
Forgetting about social media. Social media and SEO are very intricately connected, although many people don’t realize to what extent. If your company isn’t currently incorporating social media into its online strategy it may be missing out on a large SEO opportunity. Using generic URLs.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 16, 2011
[Social Media] The Commoner’s Guide to Using Social Influence
Conversationalist —Interacts with large numbers of people in one-on-one or small-group conversations, perhaps through a blog or a social network. Influencer” has become synonymous with blogger and social networking. Social networker —Participates regularly and very actively in online communities. Social networker.
FEARLESS COMPETITOR | THURSDAY, OCTOBER 9, 2014
[Social Media] Want to Connect to the Award-Winning Marketing Expert Jeff Ogden?
Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. We love blog comments and appreciate those who share on social media. Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. YouTube.
HUBSPOT | SUNDAY, SEPTEMBER 9, 2012
[Social Media] Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
After Long Startup Journey, Seesmic Is Bought by Social Media Management Service Hootsuite [Confirmed], From TechCrunch. HootSuite (you know, the social media monitoring tool that integrates with HubSpot so you can monitor your leads on Twitter) is acquiring Seesmic. Social media isn't just for big brands.
SALES INTELLIGENCE VIEW | WEDNESDAY, FEBRUARY 2, 2011
[Social Media] Microsoft Dynamics CRM 2011 Launch Event – The Power of Productivity
Salespeople who understand how to use social media and sales intelligence to quickly build trust and credibility with prospects are more successful than those who do not. Conferences Sales Intelligence Social CRM Technology B2B b2b sales CRM crm 2.0 Microsoft Dynamics sales productivity social intelligence
JILL KONRATH'S SELLING TO BIG COMPANIES | FRIDAY, FEBRUARY 8, 2013
[Social Media] [Video] The Rise of Social Selling
Have you heard the term "social selling" yet? Basically, it starts with social media -- which is simply user-created content. Social selling is about what you do with this content. And sellers who've embraced social media are creating new opportunities that totally bypass traditional sales channels.
MODERN B2B MARKETING | WEDNESDAY, JULY 10, 2013
[Social Media] Kittens & Bacon: The Most Viral Infographic Ever
See how these stats below can be leveraged as a sort of “catnip” for your own marketing campaigns, giving them a savory shot of personality for extra social media lift and virality. 'Author: Jason Miller If the internet had a mascot, you can bet it would be a kitten dressed in a bacon costume. Modern Marketing
TOMORROW PEOPLE | WEDNESDAY, MARCH 7, 2012
[Social Media] Inbound Marketing Secret Ingredient of Effective Business PR
Or that gaining positive recognition within industry media channels is both highly valuable and highly desirable. The explosion of the internet and, more recently, social media, means that truly effective PR is a very different thing from gaining a few column inches. What has changed in PR? How to make PR work for your business.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 3, 2013
[Social Media] What does it take to start a blog these days?
New entertainment alternatives and social media distractions have probably challenged blogging’s role as the king of content. There are several blog posts referenced in this podcast so here are some handy links if you want more depth on this subject: From Mark: How the physics of social media is killing your marketing strategy.
HUBSPOT | FRIDAY, JUNE 24, 2011
[Social Media] 5 Methods for Connecting Online and Offline Marketing
Social Media Driving Offline Traffic - Do you exhibit at tradeshows? Sure, giveaways and spending lots of money is one way, but why not supplement that with some online promotion using social media and your corporate blog to promote your presence at the tradeshow? At first, this idea might seem contradictory. You should.
SAZBEAN | SATURDAY, JUNE 8, 2013
[Social Media] Top Internet strategy, marketing and technology links for the week of June 8, 2013
Mashable) Science Social Network ResearchGate Pulls Down $35M From Investors Including Bill Gates (All Things D) 13 Simple Tips for Improving Your Web Design (CIO) Blogging PR Secrets and Style Guides – What’s In and Out (ClickZ) Social Media Hubs for Brands – Best Practices & 9 Examples (TopRank) Why you still need keyword research!
SAVVY B2B MARKETING | MONDAY, MARCH 5, 2012
[Social Media] Could Pinterest Work for B2B?
With the recent glut of blog posts and articles about this up-start social network (including my own, "The point everyone's missing about Pinterest" ), you're probably wondering if the world really needed another conversation about Pinterest. have to answer - "yes" and "yes." Is your brand using it?
B2B VOICES | TUESDAY, FEBRUARY 26, 2013
[Social Media] So, What do Financial Marketers Want?
My panel discussed themes around social media in financial services and there were three key takeaways. I’ve learned a lot about content and I felt that our panel on social media could also have been devoted to this topic. If you enjoyed this post you may also want to read: What drives your social media strategy?
WINDMILL NETWORKING | FRIDAY, JUNE 8, 2012
[Social Media] 4 Ways Of Obtaining Thought Leadership on LinkedIn
Successful Social Media Marketing requires being where your audience is, frequenting appropriate social media channels such as LinkedIn , and engaging with platform users. Without a doubt, the current trend of spending more time online , particularly on social media websites, is partially the cause.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 14, 2012
[Social Media] Mad Marketing TV looking for new primary sponsor
Social Media. Social Media. The marketing show formerly known as Mad Marketing TV is actively looking for a new primary sponsor, effective April 1, 2012. Interested in sponsoring this awesome TV-like marketing show, which has interviewed marketing and sales experts such those listed below? Adele Revella. Buyer Personas.
PR MEETS MARKETING | SUNDAY, FEBRUARY 26, 2012
[Social Media] New Gig and What’s in Store for the Future
While my new position focuses more on the face-to-face events – attendee management, attendee engagement , SMM and more, I anticipate sharing more insights about the role of marketing, PR and social media. Courtesy of Active Network via Flickr. And as you know, my blogging has suffered as a result.
FEARLESS COMPETITOR | MONDAY, OCTOBER 31, 2011
[Social Media] Happy Halloween! Only a few days to the premier of Mad Marketing TV
Social Media with Paul Gillen, author of Social Marketing to the Business Customer and The New Influencers. Facebook Marketing with Paul Dunay, Social Media Darwinism and co-author of Facebook Marketing for Dummies. “Mad Marketing TV with Jeff Ogden of Find New Customers ” premiers in three days.
PR MEETS MARKETING | THURSDAY, SEPTEMBER 13, 2007
[Social Media] Pitching Bloggers
Erik Sebellin-Ross' Tech for PR : Erik has included a page on Social Media Basics and his tips for blogging. Micro Persuasion: Steve Rubel started a lively conversation with his post on The Future of PR is Participation: Not Pitching Can PR go beyond pitching and understand how to leverage social media?
FEARLESS COMPETITOR | TUESDAY, MAY 14, 2013
[Social Media] How to Get More Sales Leads – SalesOpTV with marketing experts @eriklurs, @iannarino, @fearlesscomp and @gerhard20
Improving leads with social and business intelligence. We love to read your comments and appreciate those who share on social media. 'In this fun and engaging video show, four sales and marketing experts share their best ideas for. Generating Sales Leads. Lead Nurturing. Qualifying leads and lead scoring. Lead distribution.
FEARLESS COMPETITOR | MONDAY, MAY 23, 2011
[Social Media] My interview of the content marketing expert, Jim Burns of Avitage, Part 2
He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | Using Video in B2B Marketing. Last Wednesday I shared part one of my interview of the content marketing expert Jim Burns of Avitage. Jim Burns. sales challenges
SALES PROSPECTING PERSPECTIVES | FRIDAY, JANUARY 25, 2013
[Social Media] Sales Prospecting Perspective Weekly Recap - Week of January 21, 2013
a Social Media Management company called Squirrel Social , based here in the New England area. The reason I wanted to share this is because Jared's five tips are extremely usualful for those who may be starting out on Twitter and a great reminder for those who have more experience on the social site.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 21, 2011
[Social Media] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.
B2B MARKETING TRACTION | FRIDAY, MARCH 7, 2014
[Social Media] Is Marketing Staffing Going the Way of IT?
Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics. good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube.
AD YOUR COMMENT HERE | TUESDAY, JANUARY 17, 2012
[Social Media] MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals
Some of the more specific statistics are quite interesting as well: The top 5 most popular tactics are article-posting (79% of respondents), social media (74%), blogs (65%), e-newsletters (63%) and case studies (58%). Awesome Content is Key to B2B Social Media (socialmediab2b.com). Content type is varied.
WINDMILL NETWORKING | FRIDAY, JULY 25, 2014
[Social Media] Creating an Engaging Customer Experience In A Socially Connected Marketplace
Creating an Engaging Customer Experience In A Socially Connected Marketplace by Joe Ruiz - Maximize Social Business. Related Stories 8 Ways to Enable an Effective Social Shopping Experience Initiating the Social Media Path to Purchase Model Understanding Social Customer Experience Path to Purchase Behaviors.
B2B MARKETING ZONE POSTS | WEDNESDAY, JUNE 9, 2010
[Social Media] Top 35 B2B Marketing Posts for May 2010
Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social Media (189).
CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 13, 2011
[Social Media] Pardot Stays Focused on Small and Mid-Size Clients
The biggest news in its latest release, announced August 31 , was using Qwerly to copy public social media profiles into the marketing database. The new release also included sending pre-scheduled social media messages from within the system and tracking social content consumption and resharing at the individual level.
CK'S B2B BLOG | MONDAY, FEBRUARY 7, 2011
[Social Media] Exciting Announcement: Mobile Marketing "Mini MBA" Executive Program Launching At Rutgers University (Open House, Too!)
The program addresses such questions as: Why is mobile the most profound and pervasive media of our time, and how does this impact produce implications and alter expectations for businesses and brands? For a series of video clips from some of my speeches and lectures at Rutgers, focused on mobile marketing and social media, please go here.
INBLURBS | WEDNESDAY, JULY 27, 2011
[Social Media] Quality Lead Generation through Blogging
With recent advancements in social media, it is very useful for businesses to get their business into major social media sites. Blog is one of the best ways to get your business into social media. With Google plus entering into social media world, social media is going to impact more on business networks.
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 26, 2014
[Social Media] 20+ Metrics for Measuring B2B SEO Performance
Social shares acquired per platform/program. Contacts researched, contacted, and communicating with/added to network (via social media). How To Extend B2B Marketing With Better Social Media Measurement Tools. Using Tools & APIs To Track Your Social Media Strategy. Organic search engine traffic.
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 7, 2012
[Social Media] The Future of Newspapers etc.is Digital
can view a slide show, watch a video, share on social networks, and get updates in real-time. We love people who comment and share on social media. The Movie, Music and Newspaper industry is missing the point. Let’s set them straight. The business models of the past are collapsing. Some say people only steal. Journal.
MODERN B2B MARKETING | THURSDAY, AUGUST 7, 2014
[Social Media] 5 Ways to Redefine and Retell your Brand’s Story
This type of website design optimizes your site for media devices such as tablets and smartphones, so users can easily access your website from any device. Get Re-Socialized. Instead of tackling every social media platform, focus your efforts on three platforms. For a while, business is thriving. Here’s how: 1.
CLIENT BRIDGE | WEDNESDAY, MARCH 16, 2011
[Social Media] Marketing Strategies to Maintain Your Online Reputation
Establish a Social Media Presence Your blog should be the hub of your social media efforts that you promote via as many social media channels as possible. Having a social media presence also allows you to monitor what's being said about you. Use a team approach to blogging.
HUBSPOT | WEDNESDAY, MAY 29, 2013
[Social Media] New Facebook Verification Badges Highlight Dire Need for Disruption
Social Networks Are All Smooshing Together, One Feature at a Time. All the social networks are starting to look the same. The social networks are starting to look the same, and they''re starting to make changes with the brand -- not the user -- in mind. The Time for Social Media Disruption Is Now. Here''s why.
SAVVY B2B MARKETING | FRIDAY, SEPTEMBER 25, 2009
[Social Media] Savvy Week in Review - September 25th
Not Social Media - by @jeffbullas Wonder how users spend their time online? How to Measure Social Media - by @thebrandbuilder via @sernovitz I've been reading this series for a while - Olivier Blanchard really knows how to break it down when it comes to understanding SM ROI. Want to know which social media tool to bet on?
SAZBEAN | TUESDAY, OCTOBER 29, 2013
[Social Media] How Twitter Grew From a Microblog Into a Business Tool
'News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. He envisioned using instant messages for social network friends to share status updates. About the Author Nikki Siebel – Nikki’s a native Oregonian who launched her own social media consulting business after baby No.
VERTICAL RESPONSE | WEDNESDAY, OCTOBER 3, 2012
[Social Media] 10 Common Facebook Questions Answered!
Social Media answers Facebook Facebook Page Friend Request groups Hide messages News Feed Privacy Settings questions 'One of the great things about working at VerticalResponse is that we help solve problems, and not just with our own products or services. How do I see post from all my friends? Next to it is an upside down triangle.
HUBSPOT | THURSDAY, OCTOBER 21, 2010
[Social Media] Making Sense Out Of The Numbers – Social Marketing Metrics
Let’s say you’ve convinced top management that a strategic social media program is worth supporting. Let’s say you’ve created the social marketing plan and are implementing it. So what’s the best way to report your social media marketing stats? You can approach it two ways.
INDUSTRIAL MARKETING TODAY | FRIDAY, AUGUST 10, 2012
[Social Media] The More Industrial Marketing Changes, the More it Stays the Same
73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. The next favored channel is email marketing, an old workhorse despite all the rumors of its death thanks to the current buzz about social media.
WEBBIQUITY | TUESDAY, OCTOBER 21, 2014
[Social Media] 11 Remarkable Guides to Marketing, Search, and Life
For instance, you could give them a shout out on social media channels, share their content, showcase their work at your office and talk them up to your other customers. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective?
FEARLESS COMPETITOR | SUNDAY, MARCH 2, 2014
[Social Media] The Next Big Thing in Marketing – Local Marketing
And social media has changed everything too – Yelp, Google Places and more. 'As an award-winning marketing expert, I think a lot about what’s next. Marketo went public. Hubspot is about to go public. Dropbox and Box,com are hoT too. Whos’ next? In my opinion, what’s next is local marketing. What do you think?
WINDMILL NETWORKING | FRIDAY, AUGUST 30, 2013
[Social Media] 24 Sphere Bytes Reflect Core Learnings about Social Public Relations
This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Featuring Contributions from Global Thinkers. Public Relations Business Bytes CorpComms Facebook LinkedIn public-relations Twitter YouTube
HUBSPOT | WEDNESDAY, NOVEMBER 30, 2011
[Social Media] 17 Eye-Opening Examples of Content Visualization
Restaurant Social Media & Word of Mouth by Spork Media. Social Media Strategy Transit Map by Intersection Consulting. The Six G's of Social Media Marketing by Nonprofit Marketing Guide. Social Media Brand Influence by Eyeflow Internet Marketing. No way. Negative.
WINDMILL NETWORKING | WEDNESDAY, JUNE 20, 2012
[Social Media] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
In my work consulting, coaching, and speaking to various organizations on how to leverage social media for their business objectives, I sometimes come across some that I feel can be role models in terms of how they utilize social media for their company. Please briefly first describe your role at Towers Watson.
WINDMILL NETWORKING | TUESDAY, OCTOBER 21, 2014
[Social Media] 3 Free Tools to Create an Awesome SlideShare Presentation
She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Free Tools to Create an Awesome SlideShare Presentation by Ann Smarty - Maximize Social Business. This time let’s share some tools that will make a presentation creation a breeze!
INBLURBS | WEDNESDAY, MAY 30, 2012
[Social Media] How to reach B2B Executives? Get mobile!
The trend shows that search engine search traffic will decrease and companies who are active on mobile devices, social media and location based services will get an increase of traffic as B2B executives use them preferable. 2nd Be active in social media sites like Facebook, Linked, Twitter and others important to your audience.
SAVVY B2B MARKETING | TUESDAY, NOVEMBER 8, 2011
[Social Media] Savvy Toolkit - Making the Brand Infographic
Social media, Web 2.0, Content Marketing and the Demand Generation Funnel! How many of these concepts were presented in your college marketing textbooks? If you attended college a couple of decades ago like me all the buzzwords have changed. Have these ideas also gone the way of the dot matrix printer?
SAZBEAN | THURSDAY, APRIL 4, 2013
[Social Media] Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube)
'Social media accounts for 18% of all time spent online. That number is only increasing as users turn to social networks for much more than just social interaction. Such continued reliance on social media has led to the expansion of advanced social capabilities—specifically, search.
SAZBEAN | TUESDAY, JULY 17, 2012
[Social Media] Growing Social Networks for Business: 3 Essential Lessons
A lot of businesses, large and small, consumer and B2B focused, are grappling with how the social web will be a tool for their business. Research is actually showing asocial media CEOsare bad for business. Those tools make the mechanics of social network development, engagement and content promotion more efficient.
SAZBEAN | TUESDAY, FEBRUARY 28, 2012
[Social Media] How to Turn Social Feedback into Valuable Business Data
You’ve set up your company’s Facebook Page and Twitter account, pulled together a social media team to start generating engagement, and now you’ve got a decent audience involved in conversations about your brand. Why is social insight so valuable? – How to Turn Social Feedback into Valuable Business Data by Joshua March.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 12, 2014
[Social Media] The Time for Twitter is NOW
Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform: Twitter has momentum. Related Stories The Twitter Book that changed everything 25 ideas for your social media network strategy The essential guide to building your business through Twitter search.
MODERN B2B MARKETING | TUESDAY, JULY 31, 2012
[Social Media] B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic]
by Jason Miller It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns. B2B Marketing Infographic
THE FORWARD OBSERVER | FRIDAY, OCTOBER 4, 2013
[Social Media] Why B2B Email Marketing Is Sexy (And It Knows It)
And compared to other, newer marketing tactics like social media and viral videos (like this one of the above pictured Spandy Andy ), it just doesn''t seem quite as sexy. Email actually predates the popular Internet era and social media. Poor email marketing. There are reasons for this perception. Not as sexy.
HUBSPOT | MONDAY, MARCH 17, 2014
[Social Media] How to Integrate Email Campaigns With the Rest of Your Marketing
Email & Social Media Integration. Study after study shows that email strategies that integrate social media into their sends lead to better results. Fortunately, integrating social media into your email strategy is easier than you might think. Send emails based on social media insights.
WINDMILL NETWORKING | MONDAY, APRIL 2, 2012
[Social Media] I Blog for Content, Not for Comments. Surprised?
I’m not here to “engage” you – I’m here to hopefully provide you some insight and education based on my own experience in the social media industry. 3) I Want to Engage Where Everyone Can See It – Not Just on My Website Don’t get me wrong when I say engagement is critical in social media.
EMAGAZINE B2B BLOG | TUESDAY, MAY 21, 2013
[Social Media] Why Tweeting isn’t enough – How to grow your Twitter Following in 5 East Steps
'Twitter is fast becoming another contender for the B2B social media marketing space. We make it a general rule of thumb, when we are learning about our prospects or even our existing clients, to follow them on social media channels, including Twitter. It isn’t enough to have your social media accounts.
WINDMILL NETWORKING | MONDAY, APRIL 30, 2012
[Social Media] Employee Byte: Insourcing Your Social PR
In this digital era, I’m often surprised how conventional wisdom continues to emphasize journalists (and now bloggers) as an organization’s primary stakeholders or publics for “ earned media.” To most conventional media, your business just isn’t that interesting or worthy of real estate space. Outsourcing or insourcing?
THE FORWARD OBSERVER | MONDAY, JULY 1, 2013
[Social Media] Seven Things You Need To Know For Kick-Ass B2B Email Marketing
Social media marketing maven Jay Baer likes to compare email marketing and social media to Madonna and Lady Gaga. Social media is the hot new thing, more like Lady Gaga. And kick ass. Email marketing and Madonna, on the other hand, have been around a while and are not considered quite as sexy.
TRADESMEN INSIGHTS | TUESDAY, JUNE 22, 2010
[Social Media] White Paper: Overview of the HVAC Market
Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. How Do You Measure Social Media Success? We recently completed an page overview of the HVAC market. The Highlights include interviews with editors of the top two trade publications. Click here to sign up.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 20, 2010
[Social Media] OneSource Survey: Salespeople Accept Value of Leads from Marketing
For example, the State of Inbound Marketing 2010 survey from Hubspot found that outbound leads (from telemarketing, trade shows and direct mail) cost an average of $332, compared with $134 per inbound lead (from social media and Web sites). Events and trade shows actually rank below all of these.
PAUL GILLIN | THURSDAY, MARCH 24, 2011
[Social Media] B2B Blogging Gets Publishing Discipline
I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p.
FEARLESS COMPETITOR | TUESDAY, JULY 16, 2013
[Social Media] Why Writing Guest Posts Should Be Very Important to You
Guest post for Marketo : Igniting Word of Mouth – How WOM Reduced Teen Smoking in South Carolina (722 social media shares already!). We love comments and those who share on social media. 'Guest posts not only bring links, they bring an audience for your content marketing. in his recent e-book. Boy does it ever!
MEASURABLE MARKETING | FRIDAY, APRIL 1, 2011
[Social Media] Web Marketing Digest - April 1, 2011
as well as some more marketing related material in the form of a infographic showing digital marketing trends in the middle east as well as a presentation discussing why the future of the web may in fact not be social at all. This video from TEDXConcordia discusses why the future of the web may not be social after all.
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 30, 2014
[Social Media] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
Peg Fitzpatrick ( @PegFitzpatrick ) and Guy Kawasaki ( @GuyKawasaki ), Canva social strategists and evangelists, shared their keys to the perfect social media post. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content?
FEARLESS COMPETITOR | FRIDAY, JUNE 24, 2011
[Social Media] Laugh and Learn featuring @fearlesscomp | Episode 31 : Thank an Engineer
Amber Pizano, Video Marketing Manager, Texas Instruments, shared the objectives and results on the Social Media B2B blog. He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and discussed B2B lead generation on Sales Lead Management Radio. Thanks ladies. Build brand loyalty.
NUSPARK | SATURDAY, OCTOBER 15, 2011
[Social Media] The 3 P’s of B2B Lead Generation: People, Process, Platforms
Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing. At last count, I think there’s 50,000 social media tools, 10,000 keyword and SEO tools, and 5,000 CRM tools. I am also active on Google Plus.
NUSPARK | SATURDAY, OCTOBER 15, 2011
[Social Media] The 3 P’s of B2B Lead Generation: People, Process, Platforms
Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing. At last count, I think there’s 50,000 social media tools, 10,000 keyword and SEO tools, and 5,000 CRM tools. I am also active on Google Plus.
HUBSPOT | TUESDAY, MAY 31, 2011
[Social Media] New Data Proves 'Please ReTweet' Generates 4x More ReTweets [Data]
For more new data like this and to learn about the Science of Social Media, register now for The Science of Social Media 2011 webinar. Free Webinar: The Science of Social Media 2011. I've listed the plus-or-minus ranges below to a 90% confidence interval so you can see just how significant this data is.
GREAT B2B MARKETING | FRIDAY, MARCH 25, 2011
[Social Media] How to Expand Your Circle of Marketing Influence by Christopher Ryan
By contrast, in today’s social media focused “pull marketing” model, the idea is to broadcast powerful and consistent messages to the universe and give people good reasons to engage with you. The Middle Circle is the Moderate Influence Group and includes contact lists, blog readers, suspects, social media followers, group members (e.g.
B2B LEAD GENERATION BLOG | SUNDAY, JUNE 3, 2012
[Social Media] B2B Public Relations: 7 tactics to pull more leads into the funnel
Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company. You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”. Repurpose your media coverage. Is it logical?
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 27, 2014
[Social Media] How To Chop Up Your Webinar Content
Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. Social Media. You should start promoting your webinar, and any related blog posts, across owned social media channels at least two weeks before the event. Social Media.
BLOG MY CALLS | TUESDAY, APRIL 1, 2014
[Social Media] LogMyCalls to Launch Line of Beaver Meat Products
The LogMyCalls website, tradeshow booth, sales material, and social media pages are replete with pictures of Bernard Beaver. George, Utah - April 1, 2014 - LogMyCalls today announced a radical new element of its branding strategy--the release of a new line of savory, salty beaver meats.
THE FORWARD OBSERVER | WEDNESDAY, JULY 2, 2014
[Social Media] How to Measure Success in Inbound Marketing
The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Referral traffic is a link from another website (including social media). social media, referrals, direct traffic, organic, etc.).
TOMORROW PEOPLE | WEDNESDAY, FEBRUARY 27, 2013
[Social Media] Selling is Easy! (If You Get the Right Support)
Almost everyone is doing some kind of marketing online now, whether it’s as simple as having a website, or as in-depth as using a range of social media channels to target their audience. Download our free eGuide How to generate leads from social media today 'Could you make your sales process as easy as 1, 2, 3?
LEADER NETWORKS | WEDNESDAY, NOVEMBER 30, 2011
[Social Media] Social Snacking Feeds Online Community
Social snacks are digital tidbits of information, ideas and personal presence which offer a quick taste of an online community's content and personality. Serious" community builders may dismiss the social snack as so much "junk content" -- too lightweight to have any value. Charity Water is a prime example of how social snacking works.
DIGITAL B2B MARKETING | THURSDAY, DECEMBER 22, 2011
[Social Media] 12 B2B Marketing Predictions for 2012
In addition, video will move beyond the website and social outlets and will be used to add depth to advertising messages. Social Media 5. Social advertising. Media Buying 7. Real time bidding platforms, ad exchanges and data exchanges will get a real foothold in B2B media buying. Content Marketing 1.
B2B VOICES | MONDAY, OCTOBER 25, 2010
[Social Media] Almost Live from SocialTech 2010
The focus of the conference is B2B social media in the high tech industry, which is rather specific but the speaker line-up is good. It was one of the more compelling pieces of research at the time that social media have an important place in B2B sales and marketing. She has a good blog at [link].
THE FORWARD OBSERVER | FRIDAY, DECEMBER 20, 2013
[Social Media] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
And don’t include a sharing button for every social media network in existence – just include the ones that you know your buyer personas use. Based on digital body language that shows which readers are engaged with your content (email opens, site visitation, social media shares, blog comments, etc.) Here''s how to do it.
WINDMILL NETWORKING | TUESDAY, DECEMBER 24, 2013
[Social Media] How Lowe’s Is Creating an Engaging Customer Experience
'The best possible outcome from a social, local, mobile (SoLoMo) strategy is a differentiating customer experience. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Merry.
DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 1, 2010
[Social Media] 2010 B2B Marketing Budgets and Mix Trends Research
Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. In fact, most digital media fair equally, and unremarkably, poorly on the list of "what works?"
SOCIAL MEDIA B2B | WEDNESDAY, APRIL 27, 2011
[Social Media] Video: Hubspot and the Content Marketing Funnel
Related posts: B2B Social Media and Content Marketing in the Sales Funnel B2B marketers are turning to social media marketing approaches in. B2B Social Media Benefits from Email Marketing B2B Marketers are more successful in social media when their.
B2B MARKETING TRACTION | MONDAY, MAY 7, 2012
[Social Media] B2B Marketers: It’s Time to Claim Your Facebook Company Page
New Incite provides social media planning, Facebook page creation and outsource social media messaging. You may not know it, but your company page already exists on Facebook. And, it’s blank. Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company.
HUBSPOT | MONDAY, SEPTEMBER 29, 2014
[Social Media] How to Create a Content Strategy That Actually Drives Organic Traffic
Social media. Not every company has a blog or a newsletter, but they may be all over social media. These companies pour a vast amount of their content efforts on social media. I’m a big fan of automation, both in blogging and social media. Let''s get started. You can download it here.)
INDUSTRIAL MARKETING TODAY | MONDAY, APRIL 23, 2012
[Social Media] Content Marketing for Engineers
Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. Emerson Process Experts run by Jim Cahill (@JimCahill), the Chief Blogger, Surface Dweller, and Head of Social Media for Emerson Process Management. know it’s Emerson again.
SAZBEAN | FRIDAY, JULY 29, 2011
[Social Media] Creating Great Content for Today’s Social Web
Welcome to an increasingly social landscape on the Web. Social media started this shift from information to conversation, and now with the search engines increasingly using social signals to determine what to show searchers it’s a trend that, as a publisher, you have to get on top of to write and promote great content.
SAZBEAN | TUESDAY, MAY 10, 2011
[Social Media] Developing a Mobile Strategy
Just like social media, mobile should be treated as one tool in your overall marketing toolbox. To use mobile properly, it makes sense to consider how your organization should use it within an overall marketing strategy. View more presentations from Jeremiah Owyang. photo by Yutaka Tsutano , on Flickr). Marketing Mobile
HUBSPOT | FRIDAY, OCTOBER 28, 2011
[Social Media] Websites With More Content Generate More Customers [New Infographic]
Our research primarily shows that websites that create lots of content, build active social media profiles, and blog regularly are much more successful online than their peers. We've long known that business blogging , social media, and great content creation are the keys to successful inbound marketing.
MEASURABLE MARKETING | FRIDAY, FEBRUARY 3, 2012
[Social Media] Email Marketing: What to Watch Out For in 2012
In recent years, email marketing has sometimes been overshadowed by mobile and social media's rising popularity, often categorized as an "old school" (aka boring!) An email address, sometimes seen as the social security number of the digital age, is a highly sought-after commodity by advertisers and marketers. marketing channel.
WINDMILL NETWORKING | TUESDAY, AUGUST 19, 2014
[Social Media] 5 Social Hiring Hints for Busy Managers
Social Hiring Hints for Busy Managers by Laurianne Laval - Maximize Social Business. Related Stories Using Social Media to Recruit New College Grads Looking For Talent? The Importance Of Storytelling In Social Recruitment. Social Recruiting It’s time to take the hiring into your own hands.
THE EFFECTIVE MARKETER | TUESDAY, JUNE 14, 2011
[Social Media] Email Adoption High But Lacking Best Practices
Other channels are also expected to gain in terms of effectiveness, such as: Social Media (blogs, podcasts, widgets, discussion forums). Prioritize Relevance Over Rich Media. Embed Social Media Into Email Content. Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool.
MARKETING INTERACTIONS | SUNDAY, JANUARY 30, 2011
[Social Media] When a Blog is More than Just a Blog
This could be one of the reasons that the ROI on social media is lagging for many. help many of my clients incorporte social media into their eMarketing initiatives. Ways to get more value from your blog posts: Use social media to share your blog posts. Finding people to write blog posts. The payoff?
CUSTOMER EXPERIENCE MATRIX | FRIDAY, MARCH 16, 2012
[Social Media] Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?
Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices). Here’s a piece from 2009.)
THE CRAP REPORT | FRIDAY, JULY 2, 2010
[Social Media] Follow Friday Blog Post, Take Two
MackCollier – Mack Collier is a social media consultant, trainer, and speaker. Justin has a blog, Justin Levy , which explores social media and its impact in the business world. If so, you can check out two posts below to see who I suggested you follow two months ago. Inbound marketing. Paul’s whole M.O.
CONNECT THE DOCS | WEDNESDAY, AUGUST 11, 2010
[Social Media] Worry Less about being Heard
" Tom Scearce is the founder of Scearce Market Development and a 15-year marketing and sales veteran of leading media, technology, and business services companies. Continued micro-fragmentation in online media consumption will reveal deep flaws throughout the B2B demand generation value chain. Tom Scearce. 30 seconds? Focus.
VIRALLY BLOG | FRIDAY, MARCH 7, 2014
[Social Media] Digital In Kent
To hear about the very latest in social media and new ways to win new business from renewed speakers such as: Luke Quilter – Sleeping Giant Media. Zoe Cairns- ZC Social Media. 'Kents biggest Digital Marketing event takes place again this year in The Orchards, East Malling. 15am to 5:15pm. Wednesday 26 March 2014.