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  • FEARLESS COMPETITOR  |  TUESDAY, MAY 14, 2013
    [Social Media] How to Get More Sales Leads – SalesOpTV with marketing experts @eriklurs, @iannarino, @fearlesscomp and @gerhard20
    Improving leads with social and business intelligence. We love to read your comments and appreciate those who share on social media. In this fun and engaging video show, four sales and marketing experts share their best ideas for. Generating Sales Leads. Lead Nurturing. Qualifying leads and lead scoring. Lead distribution.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 18, 2011
    [Social Media] What’s the Difference Between “Sales 2.0? & “Social Selling”?
    and now we are introducing Social Selling to the vocabulary of sales leaders. In the case of Sales 2.0, it was more of a wake up call to sales people that the game is changing and the internet and social media hold a lot of value in the buying cycle. The Next Evolution is Social Selling. sales productivity social sellin
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 29, 2010
    [Social Media] The Balance in Communication Power Between Brand and Consumer
    The power of the consumers in social media can be deceiving. It is a really straight forward and natural assumption, but it presents quite an interesting opportunity for the brands working in social media. Tags: Social media marketing communication social media marketing Taylor Elwood
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 27, 2012
    [Social Media] Week in Review January 27th
    Ways Social Media Improves the Sales Process via @ 1to1Media. Still trying to figure out the value of your company adopting social media? Not only does the energy drink producer have a content strategy, it created its own media house to power it. Walking the "Be Human" Line in Social Media by @lisabarone.
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 9, 2013
    [Social Media] Four Incredibly Naive Things People Say About Online Marketing
    As recently as the 90s, I thought the internet was for people with no social skills - it was just for guys who didn’t smell so good and liked Quake, right? Ask me anything' is an incredible feature on up-and-coming social media site Reddit , where influential people let members of the public (you guessed it) ask them anything.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social Media] 2 Steps to Develop Your Social Recruitment Strategy
    You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time Time to start developing your social recruiting strategy and mastering this discipline whatever the size of your company and its recruitment budget. Remember
  • SAZBEAN  |  FRIDAY, DECEMBER 2, 2011
    [Social Media] The Convergence of Search, Social and Content Marketing
    Move Your Business Forward through the Convergence of Search, Social & Content Marketing (affiliate link) spoke about search, social and content marketing at the Exploring Social Media webinar (affiliate link) earlier this week. Search, Social and Content Marketing: Move Your Business Forward & Accelerate.
  • B2BBLOGGERS  |  MONDAY, MAY 3, 2010
    [Social Media] Measuring the Value of Digital Marketing [#B2Bchat Recap]
    E.g. Search, Email, Display Advertising, Social Media? On social media budgets: Shyness with social media due to it being unproven, thus high risk. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? 4. Search (PPC and SEO). These
  • SAZBEAN  |  WEDNESDAY, APRIL 25, 2012
    [Social Media] Earth Day 2012 – Future of Engagement
    In this Future of Engagement episode, Murray Newlands looks at how brands like National Geographic and even American Airlines helped promote Earth Day on social media: Graph by Alerti social media monitoring tool: B2B B2C Marketing
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 29, 2015
    [Social Media] 5 Tips for Marketing Podcasts with Social and SEO
    In my last post, I talked about how to share your podcast on social media. This is a critical step in getting your podcast out to the world, as well as another great item you know you can add to your social media scheduled posts if you have a weekly podcast. In this post, I’m […]. Author information. Podcasting
  • NUSPARK  |  SUNDAY, JANUARY 3, 2016
    [Social Media] Google Analytics- Calculated Metrics for Lead Generation Websites
    Social Media Follow icons (Icon-Click-Follow or ICF) (in actuality each social media channel can have its own event). Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Social Media] Social Leaders: Spreading the #SocBiz Fire on #SocBizChat #Leadership #HR #NewWayToWork
    Topic: The Social Employee. In 2014, we spent the year celebrating the dawning social employee revolution. This year, we will celebrate the next phase of that revolution: the rise of the social leader. So what is a social leader? Of course, it’s important to understand that social leadership is a journey.
  • B2B MEMES  |  TUESDAY, SEPTEMBER 18, 2012
    [Social Media] Infographics: Not Dead Yet
    My fears, happily, were unjustified. I don’t know anything about OnlineClasses.org , but I do like their  flowchart for young jobseekers about what to post or not on their social media accounts. Design Social Media blogging careers design infographicsWell done, Allison et al! To Post or Not to Post.
  • THE POINT  |  TUESDAY, DECEMBER 14, 2010
    [Social Media] Quick Tips for Lead Generation Success (Podcast)
    Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation. B2B Marketing Demand Generation Social Media lead generation b2b demand generation b2b lead generation Steve Farnsworth
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Social Media] Is it Time for an Extreme Web Makeover?
    They are able to find answers and content they need through search, their peers, online forums/communities and now through social networks. Business professionals are spending more time on social media sites than vendor and editorial sites (Source: ITToolbox). High tech buyers have high social participation online.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 9, 2008
    [Social Media] Is your Company Being Blogged About?
    This week and last week's posts should give you the kick in the but you need to ensure that your company has a voice in the social media world and if you've already delved into this that you listen very closely and refine your approach. B2B B2C social media blogging Web 2.0.The tools is called www.trendpedia.com. Chad H.
  • MARKETING EDGE  |  SUNDAY, DECEMBER 7, 2008
    [Social Media] Word of Mouth Beats Out Comparison Shopping for Health Care
    Health care is going through some growing pains when it comes to social media. Where does this put social media in healthcare? She highlights how social media is working its way into one of the last holdouts of web 2.0 Time 28:43. When it comes to consumers selecting a provider. Squarely in the middle.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 10, 2011
    [Social Media] [Chart] Does Klout Impact Conversions?
    by Joel Rothman | Tweet this About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. It’s obvious that having social media mentions can widen the audience of your content. You know, for kids”. Today, it’s considered an essential part of any complete marketing strategy. Share email.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [Social Media] Best Email Marketing Tips, Tactics and Metrics of 2010
    While social media is the flashy show horse of online marketing, email remains the solid workhorse. Well, unlike social media, email is virtually universal. While many corporations still ban or limit social media use within their walls, none ban email (they filter it for spam, but don’t block it completely).
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 27, 2015
    [Social Media] How to Write Blog Posts that Get Shared on Facebook
    Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. How to Write Blog Posts that Get Shared on Facebook by Mike Gingerich - Maximize Social Business. Business owners today might face some challenges when it comes to blogging.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [Social Media] Video: Dell On Why NPS Matters
    Adam Brown , Director of Social Media at Dell, took a few minutes to speak with me on just how highly valued Dell values NPS. Digital Marketing Adam Brown Dell digital marketing Digital Marketing Forum Facebook Marketing Measurement MarketingProfs Net Promoter Score NPS SaaS Social Media Twitter video YoutubeShare email.
  • REPUTATION TO REVENUE  |  MONDAY, MAY 24, 2010
    [Social Media] Editorial strategy: Why do B2B customers need your information?
      A new report from the always excellent Project for Excellence in Journalism got me thinking a bit differently about thought leadership and content marketing and marketing as media. We all know that social media is increasingly central to how we get our news and information. But they also differ greatly from each other."
  • MARKETING EDGE  |  FRIDAY, MARCH 26, 2010
    [Social Media] Communities Need Catalysts Part 1
    In this segment of Social Media Innovators of the Midwest we feature Cindy Kelly, also know as WichitaCindy on Twitter. Tags: community marketing community manager Wichita Cindy Wichita social media I’ve travelled around the country meeting with plenty of people from online communities. Yeah, that’s the one.
  • MARKETING EDGE  |  MONDAY, MARCH 22, 2010
    [Social Media] Wichita Tweet Up Covers Consumers As Marketers Topic
    We talked about the integration of social media in mobile devices, including downloadable applications, using the mobile web to check online e-tailer prices while at a home town merchant, or making social streams from Twitter, Facebook and other networks part of your mobile home page as the Motorola DEVOUR with MOTOBLUR.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, MARCH 9, 2010
    [Social Media] Message Delivery vs. Message Discovery
    The information “filters” we use are shifting from being economic filters, driven by publishers, to social filters, driven by the relevance of individuals and their messages. There is no more obvious place where this transition is happening than in the worlds of search and social media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, NOVEMBER 3, 2009
    [Social Media] The Tipping Point and your Contact Center
    And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. But today’s listening and analytical technology for social conversations are still in their infancy.
  • REPUTATION TO REVENUE  |  TUESDAY, JUNE 23, 2009
    [Social Media] Blog as hub, site as spoke
    David Berkowitz  ( @dberkowitz) from the digital marketing agency 360i had a nice article today about building your brand with social media He used the example of launching the agency's new Social Marketing Playbook  earlier this month (which is well worth a look). The With the blog as a hub." blog makes perfect sense.
  • PR MEETS MARKETING  |  WEDNESDAY, APRIL 1, 2009
    [Social Media] Three Tips for Your YouTube Video
    Instead of a social media press release, I recommend issuing a press release that points to a page that has the video on your website alongside with other relevant content.  . technorati tags: Video YouTube Social Media Flip mini HD Content Marketing. tags: Video YouTube Social Media Flip mini HD Content Marketing.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 30, 2011
    [Social Media] How I Developed Business on LinkedIn – a LinkedIn Case Study
    The 5 best success stories shared by commenting on this blog post before Tuesday, September 6 will be chosen to win a free copy of Maximizing LinkedIn for Sales and Social Media Marketing as well as potential inclusion into my future books! Shortly thereafter he introduced me to another opportunity which also resulted in new business.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [Social Media] B2B Marketing Expert Paul Dunay appears on Mad Marketing TV
    New social media tools for B2B marketers. Social data and what it means to B2B marketers. Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 1, 2015
    [Social Media] How to Create the Perfect Lead Generation Form [Infographic]
    Marketers spend billions of dollars and thousands of hours each year developing compelling content, search-optimizing websites and blogs, fine-tuning their ad targeting, and engaging with influencers and prospects on social media. To maximize the odds that will happen, you need to build the perfect lead generation form.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 3, 2012
    [Social Media] 10 Common Facebook Questions Answered!
    Social Media answers Facebook Facebook Page Friend Request groups Hide messages News Feed Privacy Settings questions One of the great things about working at VerticalResponse is that we help solve problems, and not just with our own products or services. How do I see post from all my friends? Next to it is an upside down triangle.
  • EARNEST ABOUT B2B  |  THURSDAY, MAY 27, 2010
    [Social Media] Just how connected are the world’s top 5 IT services companies?
    Take the top 5 IT services companies globally - and see how they’re managing their brands on the social web. What we were looking for… Visibility of links to social networking sites from their official websites – i.e. if you were an interested punter – how easy is it to find and connect with these big guns?
  • NUSPARK  |  THURSDAY, AUGUST 22, 2013
    [Social Media] The Many Roles of an SEO Professional; What an SEO Tactician Does
    We are Social Media Strategists. We now know the importance of social media with search visibility. We can show how active social engagement contributes to rank. .  . Social Media Optimization. What is a search engine optimization tactician. We are Content Strategists. We tweet, post, and share.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Social Media] 10 Quick Tips for Getting More Business Value Out of Twitter
    Social media, especially Twitter, requires a lot of effort in order to extract business value. So how can marketers navigate this social network and prioritize their time so they''re only reviewing the tweets that are most important to them? Speaking on social + lead gen at 3pm. And we''re going to tell you how. mkYwE.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 12, 2015
    [Social Media] Content Commoditization is Coming — Prepare Your Brands!
    Then 10 years ago we decided social media was something we need to pay attention to, and now we realize it is essential in our media mix as well. This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. by Justice Mitchell - Maximize Social Business. Author information.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] 15 B2B case studies show how content marketing drives ROI
    CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. LINKEDIN : Had to be converted to social selling.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 8, 2014
    [Social Media] Five Keys to Successful B2B Marketing in 2015
    Consumers have been empowered by the amount of information on the web and they are using it for more than simple entertainment and social engagement. Social media will dominate marketing plans. Social media will continue to be the best way to reach broad swaths of your target markets with your content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 18, 2011
    [Social Media] Facebook Takes a Swing at LinkedIn
    Let’s take a look at the opportunities for networkers and social media marketers with this new business networking innovation called BranchOut. Linked-In has stood alone as a professional and business social networking site. Everyone’s favorite thing to do is create yet another social media profile, right?
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Social Media] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    13) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 14) Social media lead conversion rates are 13% higher than the average lead conversion rate. 17) By spending as little as 6 hours per week, over 66% of marketers see lead generation benefits with social media.
  • STORIES THAT SELL  |  THURSDAY, FEBRUARY 23, 2012
    [Social Media] 5 Trends in Customer Case Studies – An Interview with Projectline
    I've followed the firm and gotten to know a few folks via social media the past few years. asked about story length in light of Eccolo Media's survey indciating IT buyers want longer stories. What's new with customer stories and where are we headed? With five offices in the U.S. Audiences want "snackable" content.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] Professors Share Observations on the State of B2B Marketing
    Josh Murdock , Professor of Educational Technology & Social Networking, Valencia College. Jessica Rogers , Graduate Social Media and Marketing, Southern New Hampshire University. Cohen , Distinguished Lecturer of Marketing Analytics and Social Media, Ball State University (hey, that’s me!). Jeffrey L.
  • BIZNOLOGY  |  TUESDAY, APRIL 28, 2015
    [Social Media] How to use influencer marketing to promote your book
    Unlike advertising or a book tour, there is no barrier to entry to social media. Social media enables both intimate one-to-one relationships with online influencers. Social also enables access to one-to-many and many-to-many social media shares. You can still register and it’s free. Paul M.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Social Media] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    But the big search engines will be getting some additional competition in 2016, courtesy of social media. Social networks like Facebook and Pinterest are either expanding their search capabilities or getting ready to do so. Social media has become the word of mouth by which small businesses can live or die. SEARCH.
  • TOMORROW PEOPLE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Social Media] The Business with No Salespeople – How Inbound Marketing Works [SLIDESHARE]
    At Tomorrow People, we adhere to the inbound marketing ethos to generate high quality leads; combining content marketing , SEO, social media and web analytics to create an environment that attracts targeted traffic. Social media. Social media is also a wonderful way to spread the word. Read on! Analytics.
  • OPENTOPIC  |  WEDNESDAY, MARCH 30, 2016
    [Social Media] 60 B2B Marketing Quotes, Stats, and Facts for the Modern Marketer
    B2B buyers are using social media to guide themselves through the decision making process, relying more on advice from peers and influencers than sales copy. In this shifting landscape, social media marketing and content marketing have become powerful allies for B2B. Marketing ROI Cmo marketing roi
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 19, 2011
    [Social Media] PRMM Interviews from #VES11 with Altus and Social27
    Again, while I provided PR/marketing/social media services to the summit, the below represents my Here are two videos that I took while I was at the Virtual Edge Summit 2011. 
  • MARKETING EDGE  |  SATURDAY, JUNE 18, 2011
    [Social Media] Facebook Losing US Users & Gaining P & G Commerce Pages – Confusing
    Hitting on a single topic in marketing, social media and business communications. marketing social media Facebook Facebook Commerce Facebook Users Procter and GambleTime 28:34 So many mixed messages these days. Second, Inside Facebook. Quick and to the point. Time 28:34 So many mixed messages these days.
  • MARKETING EDGE  |  THURSDAY, AUGUST 19, 2010
    [Social Media] Facebook Marketing Examples WIth Ads & Engagement
    We then get into the social promotion of the social web. Hitting on a single topic in marketing, social media and business communications. We then get into the social promotion of the social web with Facebook Marketing An Hour A Day co-author Chris Treadaway. shipping companies and others.
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2012
    [Social Media] Savvy Toolkit - How to Build a Business Presence on LinkedIn via @hubspot
    Its lack of back and forth and snarky cartoons make it my 3rd favorite social media platform. It is the reference desk of social media. I am guilty as many people are of neglecting LinkedIn. The never ending on-line contact list indexed by company name and title!
  • MARKETING EDGE  |  FRIDAY, JANUARY 29, 2016
    [Social Media] Tips For Creative Video Editing
    Hitting on a single topic in marketing, social media and business communications. This video about storytelling using resources that are not readily apparent as you sit down to edit the piece. It requires thinking creatively about video, sound, and transition elements of video. Quick and to the point.
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2016
    [Social Media] 14 Fortuitous SEO and SEM Stats and Facts
    About 26% of consumers use social media sites for this purpose. Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Internet users. Image credit: MarketingProfs. Speed thrills.
  • WINDMILL NETWORKING  |  MONDAY, MAY 12, 2014
    [Social Media] In Sales, Which is More Valuable, Your Brand or Your Accounts?
    by Craig Jamieson - Maximize Social Business. Related Stories What If Your Prospects Are Not Using Social Media? Social Sales Let’s face it, we salespeople have a tendency to be nomadic. Really good salespeople are in constant demand and that includes fielding offers from competitors.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 16, 2012
    [Social Media] The Story Behind Red-Hot Storify
    If you’re immersed in the social web it would be hard to miss   Storify. So together we worked on this vision, this idea and came up with Storify which is basically kind of a new typewriter for this social media age. Companies also use it as a way to engage with their audience on social media.
  • CONVERSIONATION  |  FRIDAY, MARCH 30, 2012
    [Social Media] Marketers Need Return On Marketing Investment Now
    That’s why it’s pretty revolting that some ‘thought leaders’ (and I won’t mention names anymore or even link to them), especially in the social media space, keep repeating marketing ROI leads to failure (!). He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a.
  • THE POINT  |  THURSDAY, OCTOBER 20, 2011
    [Social Media] Radian6 Email Campaign Hits the Mark
    There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) The headine: “Strategically Social: 5 Keys to Becoming a Social Business” promises a specific, tangible learning benefit (“5 Keys”), drawing the reader into the copy. 2.
  • SAZBEAN  |  SATURDAY, APRIL 27, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of April 27, 2013
    Don’t Post that Post! Duct Tape Marketing) The Importance of ROI of Events: Marketers Still Face Challenges  (Marketing Profs) The post Top Internet strategy, marketing and technology links for the week of April 27, 2013 appeared first on Sazbean. News & Notes
  • SAZBEAN  |  SATURDAY, JULY 27, 2013
    [Social Media] Top Internet marketing strategy links for the week of July 27, 2013
    Zemanta) Maximizing conversion with micro persuasion (eConsultancy) 6 Marketing Trends to Watch in 2013: New Research (Social Media Examiner) The post Top Internet marketing strategy links for the week of July 27, 2013 appeared first on Sazbean. News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 3, 2013
    [Social Media] What does it take to start a blog these days?
    New entertainment alternatives and social media distractions have probably challenged blogging’s role as the king of content. There are several blog posts referenced in this podcast so here are some handy links if you want more depth on this subject: From Mark: How the physics of social media is killing your marketing strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JULY 25, 2009
    [Social Media] Yes, it IS about the money
    I know social media is about "relationships." I get it. But if you are responsible for a social media initiative for your company, somebody is eventually going to ask you, "Where's my money, honey?" In a business setting, social media relationships must eventually lead to making or saving money. really do.
  • READYPULSE  |  WEDNESDAY, JANUARY 28, 2015
    [Social Media] How Twitter Verified Accounts Can Help Your Social Content Marketing Strategy
    Authenticity is important in social media, especially any time prominent influencers are involved, mainly athletes and celebrities. The large number of impersonators on social media means that it’s often difficult to tell who’s the real deal, and being able to differentiate the real talent from the imitators is crucial.
  • VIEWPOINT  |  TUESDAY, AUGUST 11, 2015
    [Social Media] Follow the Money: The Primary Responsibility for CMOs
    Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard. Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships by Katie Delahaye Paine. Your duties are: Establish the Brand. Generate Demand. Lenskold.
  • SAZBEAN  |  WEDNESDAY, MARCH 14, 2012
    [Social Media] 5 Stupid Things Smart Marketers Do
    Blindly execute social media. Many marketers make the mistake of underestimating the power of social media when used correctly. If you’ve done your job correctly, people who belong to more than one social community may be following your account on each, so it is a red flag to see the same line of content on each.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 27, 2013
    [Social Media] The Past And Future Of sCRM In Prospecting And Selling
    Sales Prospecting Perspective is pleased to bring you a guest post from Jon Ferrara, CEO of Nimble , a social CRM solution. Five years ago, few people thought social networks or social channels like Twitter and Facebook and LinkedIn should be on their business radar screens, and now “Social” is the business buzzword of the day.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 22, 2014
    [Social Media] 5 Ways To Be More Productive on Instagram
    But is there really a business case for this visual social platform?  Ways To Be More Productive on Instagram by Tammy Kahn Fennell - Maximize Social Business. Related Stories Your Real Estate Social Media Strategy is a #Fail. They think so. Recently, they released a video to showcase larger brands using the platform.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 24, 2009
    [Social Media] How to avoid the second Internet Bust
    One of the reasons I've been such a blogging hard-ass over the issue of ROI, measurement, and social media is that I was smack in the middle of the 1990s Internet Bust and I don't want to see responsible professionals (like you!) go through that all over again. What caused that cataclysmic, wealth-destroying nuclear melt-down?
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2012
    [Social Media] How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]
    Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. Inbound marketing is no cakewalk. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first.
  • TOMORROW PEOPLE  |  TUESDAY, DECEMBER 18, 2012
    [Social Media] The Great Social Customer Service Race [INFOGRAPHIC]
    How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly. Positive ("thank you!"). Negative. question from their FAQ page.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Social Media] Content Marketing Manager Job Description
    ” But that still pales in comparison to the more than 110,000 marketing manager job descriptions on Linkedin and the more than 18,000 social media manager positions out there. I’ve written before about how to put together your all-star  content marketing team  and the resources required to get the job done. Requirements.
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 28, 2014
    [Social Media] 6 Ways Competitive Analysis Benefits Your B2B Marketing
    Are your competitors on social media and you’re not? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Not doing?
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 26, 2012
    [Social Media] 3 Key Metrics to Understanding Your Facebook Success (or Failure)
    While a good Social Media strategy allows for regular interaction on your Facebook page, a great strategy takes key metrics into consideration. Far too many managers of social media fail to read and interpret key metrics and reports to determine their success, or learn from their [.]. Facebook
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2009
    [Social Media] Lessons from a marketing strategy gone wrong (mine!)
    Something I have preached relentlessly: When you start a social media strategy, it needs to be integrated into your overall business objectives. Remember, social marketing is still MARKETING. Perhaps in social media, "being me" IS the strategy. It's ugly. have not been following my own rules. How did this happen?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 24, 2012
    [Social Media] Proof Content Is Marketing’s Most Versatile Tactic
    The folks building awareness might use social media. by Jesse Noyes | Tweet this Marketers, particularly B2B marketing , rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The team in charge of lead generation might spring for paid search. Marketers focused on customer loyalty could choose events.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Social Media] Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer
    The Art of Social Media: Power Tips for Power Users. The Art of Social Media: Power Tips for Power Users  – Guy Kawasaki and Peg Fitzpatrick. We know it’s important that all organizations have a social media presence—but how do you ensure you are focusing your time and budget in the most effective way?
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 28, 2010
    [Social Media] How To Focus On Your Marketing Plan
    Pick your best content from this year along with your best media and plan to fund that to start. Confessions Of A B2B Marketer 5 Sales Closing Techniques About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Hogwash! You
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 30, 2013
    [Social Media] 24 Sphere Bytes Reflect Core Learnings about Social Public Relations
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Featuring Contributions from Global Thinkers. Public Relations Business Bytes CorpComms Facebook LinkedIn public-relations Twitter YouTube
  • WINDMILL NETWORKING  |  THURSDAY, MAY 29, 2014
    [Social Media] How to Use Location Targeting in reddit Advertising
    How to Use Location Targeting in reddit Advertising by Jesse Aaron - Maximize Social Business. Related Stories Brand Management and Social Media Monitoring Hacks for reddit How to Find Relevant Subreddits for Your Business The 5 Top Social Media Networks in China. Reddit
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 2, 2012
    [Social Media] 9 Key Points About Google+ Pages for Business for the B2B Marketer
    This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. While they were new and trendy, Google+ Pages had several flaws. minutes in November 2011 and 4.8
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 24, 2010
    [Social Media] 5 Ways to Use Twitter to Be a Better Panel Moderator
    Yesterday I moderated a panel on B2B social shopping at the Lift Summit in Atlanta, and I wrote and scheduled some tweets first thing in the morning, before I went to the conference center. Tags: Conferences Social Media 101 Social Networks Twitter moderating Let me first say that scheduling tweets is okay. Twitter Names.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 27, 2011
    [Social Media] Video: Hubspot and the Content Marketing Funnel
    Related posts: B2B Social Media and Content Marketing in the Sales Funnel B2B marketers are turning to social media marketing approaches in. B2B Social Media Benefits from Email Marketing B2B Marketers are more successful in social media when their.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Social Media] 6 Questions to Answer When Launching a B2B Content Marketing Program
    Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. We do this by presenting information gathered from social networks’ own reporting tools ( Twitter Analytics , Facebook Insights) as well as third-party platforms like RavenTools. Social media copy. Question #1: What are the goals of the strategy?  . Title.
  • MARKETING EDGE  |  SUNDAY, JULY 4, 2010
    [Social Media] Independence – Nice Notion But We Are Not Really
    Hitting on a single topic in marketing, social media and business communications. Tags: social media A-listers Independence Interdependence lists social web Disclaimer – this is not a shot at the USA on its birthday. This is not a political commentary because this is the Marketing Edge podcast and Blog.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Social Media] 10 Characteristics of a Growth-Focused Content Marketer [Infographic]
    You've probably heard of a "growth hacker" -- someone who uses creativity, analytical thinking, and social metrics to help their products or services gain exposure. Content hacking is helpful if you want to increase your blog traffic, grow your subscriber base, see your posts get shared more on social media, and so on.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 18, 2012
    [Social Media] Why content marketing will make your small business sexy
    You social media pros might call this horse and buggy stuff. The type of companies I work with are finally beginning to smell the new media scent wafting into their little realm.  I’m even getting inquiries about this supposedly newfangled term: content marketing. By {grow} Community Member Craig McBreen. But here’s the thing.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 4, 2016
    [Social Media] Facebook Mistakes and How to Fix Them
    Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Facebook Mistakes and How to Fix Them by Mike Gingerich - Maximize Social Business. Facebook is a powerful tool to market your business and brand. Author information.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [Social Media] Inbound Marketing Takes Time: How Should You Be Using Yours?
    Engaging on Social Media. Think about social media like Jay Baer describes it: “Content is fire. Social media is gasoline.” Use social media to extend the reach of your content, get it shared and draw even more traffic back to your site. Once underway, here''s what needs to happen. Sadly, no.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Social Media] 20+ Metrics for Measuring B2B SEO Performance
    Social shares acquired per platform/program. Contacts researched, contacted, and communicating with/added to network (via social media). How To Extend B2B Marketing With Better Social Media Measurement Tools. Using Tools & APIs To Track Your Social Media Strategy. Organic search engine traffic.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Social Media] The Inbound Marketing Kit You've Been Waiting For [Free Download]
    social? Topics cover every level of the marketing and sales funnel, from attracting (social media, blogging, and SEO) to converting (landing page optimization) to nurturing (email). social media publishing calendar template. wise and prophetic (and entirely fabricated) insight, indeed. Blog post templates.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 14, 2010
    [Social Media] Can The Shirtless Old Spice Guy pull off a marketing miracle?
    Unless you’ve been in a cave this week, it would have been hard to avoid the splendid, amazing and entertaining Old Spice media blitz, which includes brilliant ads and one of the best social media campaigns in the young history of the channel.  This social media campaign has built tremendous momentum in just a few days.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 11, 2014
    [Social Media] Some Brands are Thinking Outside the Outbound Box for Blogger Outreach
    To establish … Continue Reading Some Brands are Thinking Outside the Outbound Box for Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger outreach is like any other digital PR and inbound marketing tactic—it is a strategy that thrives when comprised of creativity and innovation. To build brand awareness.
  • SAZBEAN  |  SATURDAY, FEBRUARY 9, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of February 9, 2013
    eConsultancy). News & Notes
  • CLIENT BRIDGE  |  TUESDAY, JUNE 25, 2013
    [Social Media] Webinar: How to Increase Content Marketing Production by 300%
    And it provides the the much needed fuel for effective social media marketing Below is a video case study of content marketing in action. MarketingSherpa interviews marketing director Eric Webb from McGladrey and they discuss their content strategy and results.
  • SAZBEAN  |  SATURDAY, NOVEMBER 26, 2011
    [Social Media] Top Internet strategy, marketing and technology links for the week of November 26, 2011
    Social media has evolved into the art of storytelling, and we must all become masters of it. Introducing Social Media to Your Business (Danny Brown). Small Business Social Media Infographic (Socialnomics). How 5 Top Brands Crafted Their Social Media Voices (Mashable!). Simply Zesty).
  • SAZBEAN  |  SATURDAY, SEPTEMBER 3, 2011
    [Social Media] Top Internet strategy, marketing and technology links for the week of September 4, 2011
    Here are the top Internet strategy, marketing and technology links for the week of September 4, 2011… Three Time-Management Mistakes to Avoid When Going Social  (Marketing Profs). The Social Network Paradox  (Tech Crunch). New Social Media Analytics Tool Compares Engagement Across Competitor Profiles  (Mashable!).
  • SAZBEAN  |  SATURDAY, AUGUST 27, 2011
    [Social Media] Top Internet strategy, marketing and technology links for the week of August 28, 2011
    Here are the top Internet strategy, marketing and technology links for the week of August 28, 2011… Four Lessons From the Social Business Trenches  (Marketing Profs). Review of Social Media Judo  (Small Business Trends). StumbleUpon Drives More Than 50% of Social Media Traffic  (Mashable!). Outspoken Media).
  • SAZBEAN  |  FRIDAY, OCTOBER 1, 2010
    [Social Media] What Does Your Website’s Design Say About Your Company?
    If you’re using social media to help you connect and converse with people — awesome! Are you friendly and personably on social media but your website comes off as impersonal and cold? Tags: B2B B2C Business Content Design Marketing News & Notes Social Media Strategy Dated. Are you dated?
  • SAZBEAN  |  TUESDAY, JULY 27, 2010
    [Social Media] Measuring the Ford Explorer Reveal in Real-Time
    How has the use of social media impacted the Explorer launch? Whether social media has been a part of a successful product launch for Ford Explorer will have to wait until the sales numbers come in. The reveal on Facebook was followed by other events, including an online chat with CEO Alan Mulally, among others.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 16, 2010
    [Social Media] In B2B Marketing: Content is Media
    But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. Social Media is not a campaign it’s a commitment!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, NOVEMBER 3, 2009
    [Social Media] The Tipping Point and your Contact Center
    And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Let me explain … Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. He characterizes these individuals as having social networks of over one hundred people.
  • REPUTATION TO REVENUE  |  MONDAY, APRIL 13, 2009
    [Social Media] Carrotmobs make my night
    What this means, in essence, is that Virgance is integrating social media tools and a save the world mentality into some really creative business opportunities. Tags: Community Corporate Social Responsibility Green Innovation Social Media activism2.0 And it sounds really fun! What do you think?
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