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  • CLIENT BRIDGE  |  WEDNESDAY, JANUARY 23, 2013
    [Social Media] INFOGRAPHIC: Social Networking Statistics for 2012
    From Creotivo, here's an infographic of 100 social media statistics that cover Facebook, Twitter, Google+, Pinterest, LinkedIn and Instagram, and also covers social gaming, mobile usage, security and business usage. View Original Article
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 5, 2010
    [Social Media] Savvy Week in Review - November 5
    Why Your Social Media Marketing Campaigns Aren't Working - by @thebrandbuilder I love reading Olivier Blanchard's posts because he cuts right to the chase, provides visual aids, and then explains the nitty gritty so you have a clue what to do next. Nuff said -- sit back, get cozy, and take in these treasures. And have a great weekend!
  • MODERN B2B MARKETING  |  MONDAY, MAY 12, 2014
    [Social Media] Two Heads are Better than One: When Science, Art, and Marketing Meet
    Author: Dayna Rothman A few months ago, we asked our social media followers to  write marketing haikus inspired by one of our favorite marketing topics — email marketing, social media, content marketing, and marketing automation. To sweeten the deal, we made it a contest. The prize? Pretty cool, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 3, 2015
    [Social Media] Google+ changed my life and it can change yours
    By Wade Harman, {grow} Community Member I wasn’t always in the social media makreting business. How Google+ Saved Me I knew that you could build a business through social media, I just wasn’t sure how it all worked. Google+ is like the Swiss Army knife of social media. Still not convinced? Google Plu
  • HUBSPOT  |  MONDAY, APRIL 30, 2012
    [Social Media] New Gmail Image Feature Makes Email Marketing More Social
    Since the 2011 announcement of the integration between Google+ and Gmail , Google has now taken yet another step toward integrating email and real-time social networking. Email to Catch up With Social; Google to Catch up With Facebook. For instance: Ensure that you have social media sharing links within your emails.
  • HUBSPOT  |  TUESDAY, OCTOBER 2, 2012
    [Social Media] 60% of Facebook Users Will Discuss Brands That Offer Deals [Infographic]
    We've talked about a lot on this blog, but there are three things that just keep peeping up in our content -- the virtual ubiquity of social media , how mobile is transforming marketing , and the importance of user-generated content. Or at least, how it should be changing retail marketing! click image to enlarge).
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 27, 2012
    [Social Media] Savvy Week in Review: July 27
    Who are the Top 15 Thought Leaders in Social Media Today? Operationalizing Social Media: How SAP replicated its successful social media practices across the globe by @toddmwilms via @MarketingSherpa. Another summer month draws to an end. While our first inclination is to scream "Yikes!," Enjoy!
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 30, 2012
    [Social Media] Savvy Week in Review: March 30
    50 Smart Ways to Craft a Social Media Content Marketing Plan by @amandalnelson of @Radian6. Radian6 distills its eBook of the same name into 5 categories and 50 steps to help you produce content your social community is likely to share. Is Social Media Strategy Required or Redundant? Happy Friday! Relax.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 13, 2012
    [Social Media] Savvy Week in Review: July 13
    Ann Handley, aka @MarketingProfs, shares her views on everything from storytelling and mixing outbound and inbound to social media, and sales and marketing alignment. Reasons Email Marketing Crushes Social Media Marketing for B2B by @KISSmetrics. Take that saucy social media. by @bobapollo. by @LizStrauss.
  • B2BMARKETINGSMARTS  |  TUESDAY, OCTOBER 4, 2011
    [Social Media] What’s missing from your B2B marketing strategy?
    Not long ago every invitation I received to every Webinar and marketing event focused on social media. Now the hot topic seems to be mobile marketing. These are just two new channels that expand the options in the world of integrated B2B marketing. They have become part of the fundamentals that successful B2B businesses must [.]
  • MARKETING EDGE  |  FRIDAY, NOVEMBER 26, 2010
    [Social Media] Mobile Black Friday Shopping Part 2
    Hitting on a single topic in marketing, social media and business communications. Yesterday I posted a piece on how mobile will be tested heavily this heaviest shopping day of the year. It will be tested by both consumers and retailers. Little did in know when I woke up this. Quick and to the point.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 25, 2009
    [Social Media] The REAL math behind your followers, Mr.Twitter Bigshot!
    The latest Nielsen numbers show that 60 percent of Twitter users quit after the first week, that’s one-third the retention rate of other social media platforms. Applying that reasonable logic, the number of ACTIVE users this media mogul brags about is actually 4,060. REALLY? Adult, meaningful follower total: 135.
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 14, 2015
    [Social Media] 9 Free B2B Marketing Reports You Need To Read Right Now
    Here is a list of reports that every b2b marketer should read right now: B2B Analytics B2B Inbound Marketing Marketing Automation B2B Social Media Marketing B2B Content MarketingAnd for good reason: big data has transformed the marketing industry. You know I love metaphors, so here's a few to get your gears grinding. No problem!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 11, 2013
    [Social Media] One thousand posts. No navel gazing.
    clung to John as an example of how I needed to operate on the social web — in a caring, classy, and responsive way.  He was the first social media celebrity to begin tweeting my blog posts and I am forever grateful for that. I had the chance to meet John in London in 2012, which was quite a thrill. Who was here first?
  • WONDERING OUT LOUD  |  FRIDAY, NOVEMBER 13, 2009
    [Social Media] Look who’s back
    They wanted me to develop a global social media strategy. Tags: Communications Marketing Public Relations Social Media LinkedIn Professional Networking Been a while since I’ve been here. The company I went to work for in January 2000, SoftBrands, announced an agreement to be acquired by Infor. Thanks.
  • TOMORROW PEOPLE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Social Media] The Business with No Salespeople – How Inbound Marketing Works [SLIDESHARE]
    At Tomorrow People, we adhere to the inbound marketing ethos to generate high quality leads; combining content marketing , SEO, social media and web analytics to create an environment that attracts targeted traffic. Social media. Social media is also a wonderful way to spread the word. Read on! Analytics.
  • SYNECORE  |  TUESDAY, APRIL 30, 2013
    [Social Media] SoLoMo: The What and the Why
    There is currently much buzz, and much debate, in business and marketing circles over the meaning and usage of the term SoLoMo (social, local, mobile). Consumer Perspective : SoLoMo is an acronym that applies to the integration of one’s social media platforms and physical location with one’s mobile device. WHAT IS SoLoMo?
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Social Media] Interview with Bryan Srabian – San Francisco Giants – Social Engagement & Advocacy
    Q: You’ve won two World Series in the past 3 years – how does that feel being that you’re in PR/Social Media? A: First of all, it’s very cool! For anyone that works in sports or for a sports team, … Continue reading → Share and Enjoy.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, MARCH 27, 2012
    [Social Media] MarCom Strategist QuickTip: Instill Some Quiet in Your Work Life
    Tweet When I asked for my newsletter subscribers for feedback in December regarding challenges they faced, a vast majority said, “I’m overwhelmed!” “I can’t keep up with all of it.” “I’ve not time for social media.”. I’ve struggled with these challenges too – especially fitting in social media. The result? also got lucky.
  • MARKETING EDGE  |  MONDAY, AUGUST 30, 2010
    [Social Media] The Toughest Choice is Changing Your Mind
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing job seeking LinkedIn motivational speaker networking social networks Quick and to the point. The mindset required to first absorb the present, and then plan the future, is quite difficult to establish. In the [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 24, 2009
    [Social Media] How to avoid the second Internet Bust
    One of the reasons I've been such a blogging hard-ass over the issue of ROI, measurement, and social media is that I was smack in the middle of the 1990s Internet Bust and I don't want to see responsible professionals (like you!) go through that all over again. What caused that cataclysmic, wealth-destroying nuclear melt-down?
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Social Media] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 16, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of June 16, 2012
    Are You a Social Small Business or Anti-Social? The Beginner’s Guide to Social Media  (Mashable!). The 6 Types of Social Media User – Which Are You? Social Times). How to Optimize Your Headline for Better Search Ranking  (Social Times). Social Media is Going Corporate  (Social Times).
  • CONVERSIONATION  |  WEDNESDAY, MARCH 7, 2012
    [Social Media] Customer-Centric Marketing: Optimize and Integrate
    Social media pundits tackle topics such as conversion and cross-channel strategies. Have you noticed? Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-touchpoint marketing, integration  and customer-centric marketing. Email pros are defending how [.].
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Social Media] How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
    As always, we promoted it extensively across our syndication network – Marketing Made Simple TV, Social Media Club, FearlessCompetitor.com, Social Media Today, Business2Community, CustomerThink, B2B Marketing Zone, Alltop, YouTube, Vimeo, etc. We love comments and those who share on posts on social media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 30, 2010
    [Social Media] Getting a customer is not the end goal it’s the middle
    This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived. One great spot to invest in is Social Support. Let me explain …. Are you over weight in Acquisition? Tweet This!
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 24, 2013
    [Social Media] The Complete Guide to Advertising on Reddit
    There are at least two layers of comprehending this quote … Continue Reading The Complete Guide to Advertising on Reddit by Jesse Aaron - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Those are the things that tend to shape people’s opinions.”
  • WINDMILL NETWORKING  |  THURSDAY, JULY 8, 2010
    [Social Media] I’m Unemployed…What Should I Blog About?
    Whenever I speak about social media and the job search to those that are unemployed, I always have a few attendees who “see the light&# and get excited about blogging. They see the advantages of blogging to start sharing information through social media and establishing their personal brand as part of their job search strategy.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Social Media] How To Chop Up Your Webinar Content
    Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. Social Media. You should start promoting your webinar, and any related blog posts, across owned social media channels at least two weeks before the event. Social Media.
  • MARKETING INTERACTIONS  |  THURSDAY, JANUARY 5, 2012
    [Social Media] Blogs Provide Versatility for B2B Content Marketing
    Fuel Social Media: This one goes without saying, but blog posts are fuel for social media posts. In fact, without a blog, I'm not quite sure how marketers are going to use social media to pull traffic that has the potential to become leads. This is terrific news! No waiting in the IT queue line.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 4, 2011
    [Social Media] 5 Foundational Marketing Books You Need to Read
    by Jesse Noyes | Tweet this Today’s guest post comes from Todd Defren , a principal at SHIFT Communications , a co-founder of Social Media Club and author of the blog PR Squared. He’s work with some of the most respected brands in world. He shares the marketing books he’s derived inspiration from over the years.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 6, 2011
    [Social Media] Why B2B Marketing Is Not Social: An Unexpected Insight from.
    Mind you, this was an event about social media and website optimization. Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. Many of the people in these B2B marketing positions are not using social media. It was the silence of Twitter.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 21, 2010
    [Social Media] Savvy Week in Review - April 21
    Is the Social Web Heading for a Meltdown? - by @markwschaefer Mark and the {grow} community discuss the "if-not-when" scenario of a social crisis with major backlash. B2B spend on social is predicted to increase and the B2B companies who don't invest may be left behind. It's Friday!!!!!! Hope everyone had a great week.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 6, 2010
    [Social Media] [Video] How To Add a Facebook Like Button to Your WordPress Blog or Website
    These are part of the new Facebook “Social Plugin&# options. As this is the first in hopefully many screencasts to come, please do comment if there is a screencast or tutorial on any of the social media sites that you would like to see me cover! Thanks!
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 20, 2011
    [Social Media] 6 Ways to Align SEO With Your B2B Content Marketing Strategy
    Leverage Social Media Sharing. Search engines now evaluate social signals associated with content as a factor in determining relevance. To boost your search-engine results, make it easy to share content in popular social media communities like Twitter, Facebook, and other destinations where your audience may spend time online.
  • SAZBEAN  |  SATURDAY, MARCH 30, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of March 30, 2013
    News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] 6 Personal best practices for content creation success
    70 Rising Social Media Stars. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 25, 2010
    [Social Media] Growing Your Business…One Facebook Friend at a Time
    John’s success in Facebook is rooted on these same principles, that the core of doing business in social media is networking amongst people. Today’s blog post is from one of my new friends that I met Windmill Networking on Facebook , John Atterberry. Monetizing Facebook is not impossible. Not one said Facebook.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 22, 2010
    [Social Media] 6 Great Reasons to Become a Business Exchange User
    Have you heard of Business Exchange ?  It is an information-centric social networking site that is run by Bloomberg and sits on the same URL together with Business Week magazine.  As you can already guess, it is a site that is extremely focused on business and the news. What targeted demographic does Business Exchange appeal to? Thanks!
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 25, 2013
    [Social Media] The Best of Marketing Made Simple TV – Scott Stratten of @Unmarketing on “How to Be Awesome (and Not)”
    He’s an awesome guest on Marketing Made Simple TV” @MelonieDodaro , Top Dog Social Media. Common mistakes made by companies in social media. Scott Stratten. “I heard Scott speak. Here’s what you will learn in this show. Why companies aren’t awesome – people are.
  • CONNECTING ELEMENT  |  TUESDAY, JUNE 16, 2015
    [Social Media] Social updates businesses should know about
    From click-to-call on Facebook to advertising on Instagram, here’s our quick round-up of the latest social media updates brands need to know about to keep their social strategy fresh. The post Social updates businesses should know about appeared first on Connecting Element.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Social Media] 32 B2B Marketers to Add to Your Google Plus Circles
    Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. How so? Co-founder, ClickZ. Jeffrey L.
  • SAZBEAN  |  SATURDAY, JANUARY 4, 2014
    [Social Media] Top Internet Marketing Strategy Links for the Week of December 30, 2013
    Marketing
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 26, 2010
    [Social Media] B2B Marketing Events Around The World - Nov 2010
    Dubai, UAE: Debate the opportunities and challenges faced by marketers in leveraging social media as a marketing tool. Lauderdale, FL: An online marketing conference featuring today’s leaders in the Social Media, Search Marketing & Venture Capital industries. November 3, Social Media: Risk & Rewards.
  • CK'S B2B BLOG  |  MONDAY, APRIL 23, 2012
    [Social Media] B2B Mobile Marketing Video: "CK's Mantra For B2B Mobile Success = Better, Faster, Easier"
      And, yes, many more of these types of videos—with ideas to ignite the marketing of both B2B and B2C marketing through mobile—are coming VERY soon! • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. In the case you want to view more videos, please go here. B2B Mobile Marketing
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 15, 2010
    [Social Media] Top 20 Social Selling Posts to Start Your Week
    Sales Intelligence Social Selling B2B b2b sales CRM crm 2.0 facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics netsuite Sales sales tips sales tools Salesforce social intelligence social media social selling twitter – TeleSmart Communications The Powerpoint Tune Up! customer 2.0 Enterprise 2.0
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 8, 2010
    [Social Media] 15 Social Selling Articles to Start Your Week and a Fun Video.
    The Rise of Social CRM – Sales 2.0 CRM Social CRM oracle selling power twitter social media B2B sales productivity customer 2.0 – Dig It! Finding an “In” – B2B Buzz Why Lead Management [.]. Sales Intelligence marketing insideview Microsoft Dynamics Enterprise 2.0 Inbound Marketing b2b sales
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 23, 2010
    [Social Media] 3 Great Twitter Apps for Content Marketers
    When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Time-Saving Tips for Social Media Marketing. CoTweet. HootSuite. Twaitter.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 18, 2012
    [Social Media] Competitive Edge – Know Thy Competition: Quick SEO Tips
    The client is in a highly competitive industry, has not made significant website changes in a long time, and is actively running social media and paid marketing campaigns. B2B Marketing SEO B2B Social Media MediaRecently I have been talking to a client about their website, and ways to improve it.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 18, 2012
    [Social Media] Competitive Edge – Know Thy Competition: Quick SEO Tips
    The client is in a highly competitive industry, has not made significant website changes in a long time, and is actively running social media and paid marketing campaigns. B2B Marketing SEO B2B Social Media MediaRecently I have been talking to a client about their website, and ways to improve it.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Social Media] 56 Reasons Why Content Marketing Works
    By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Blogging, email marketing, and social media are the main drivers of brand engagement. Blogging and social media drive customer acquisition. 5. Visual, relevant, and social content builds brand engagement. Sprout Social ).
  • MARKETING-GIMBAL  |  TUESDAY, AUGUST 17, 2010
    [Social Media] Are Mormons Better Marketer's Than Jews?
    Tags: Branding Marketing Social Networking Viral Marketing branding irish spring marketing social media
  • PAUL GILLIN  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] Infographic Gives Good Overview of Good Helpouts
    How to Social Media Technology video Google Helpouts One of the many little-known Google services is Helpouts , which are video meetings with experts who can help you do everything from seed your lawn to play the piano. Some carry a charge and others are free. Several brands offer free Helpouts to support their products.
  • HUBSPOT  |  FRIDAY, JULY 8, 2011
    [Social Media] Top Reasons Why People Follow Brands on Facebook [Infographic]
    A new infographic was published this past week by Get Satisfaction and Column Five Media around why people choose to follow brands on social networks. It confirmed much of what we already know about Facebook and Twitter's power, but it also led to some new insights around marketing online through social channels.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 19, 2013
    [Social Media] 5 Things Marketers Can Learn from the WestJet Christmas Surprise
    WestJet, a Canadian low-cost carrier, set up displays at the Toronto and Hamilton International airports … Continue Reading 5 Things Marketers Can Learn from the WestJet Christmas Surprise by Debbie Miller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Social Media] 5 Ways to Create More Touchpoints with Email
    Your social media pages are one example. Include a call to action that takes subscribers to your social accounts and website. Place social media buttons and website links in every email. Adding your social media and website links into your email can be done with the click of a button.
  • CLIENT BRIDGE  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Social Media] INFOGRAPHIC: Step-by-step Guide to Email Marketing
    Social media is a powerful marketing tool that has grown quickly. However, email marketing may still be the most effective marketing tool for business. From Pardot, here's an infographic with six steps for effectively utilizing email for marketing. Create Compelling Content. Use the Right Tools. Test Your Deliverability.
  • MARKETING EDGE  |  TUESDAY, APRIL 24, 2012
    [Social Media] First Step Toward Green Marketing Plan
    Hitting on a single topic in marketing, social media and business communications. The key to green marketing is establishing a foundation for your product and service. Green marketing has emotional connections between your brand and consumer sentiment. When consumers consider. Quick and to the point.
  • INBOUND SALES NETWORK  |  TUESDAY, JULY 5, 2011
    [Social Media] What Happens When Leadership Starts Saying “Yes”
    how fast things will move once leadership is on board with social media. To my fellow social media trench mates: “It is like that scene in Chuck Palahniuk’s book Choke when Victor, after days of not having a sh*t, has it all forced out of him in one messy eruption that leaves him wilted and shaking on the floor.&#.
  • MODERN B2B MARKETING  |  SATURDAY, SEPTEMBER 15, 2012
    [Social Media] 13 Famous (and Must-See) Marketers at Dreamforce
    Founder of Copyblogger and CEO of Copyblogger Media and Editor-in-Chief of top 5 marketing blog  (Adage Power 150). 20, 10:30am-11:30am, Secrets of Content and Social Marketing Success with Copyblogger ( Register ). Session:  How to Set Your Social Media Priorities ( Register ) and Social and the C-Suite: Getting Buy In (FULL).
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Social Media] Savvy Week in Review: July 1
    Science of social media timing by @ danzarrella. 20 Experts, 1 Awesome Resource: The Social Media ProBook by @jchernov. Joe Chernov makes the list twice this week with this pointer to an Eloqua-sponsored eBook featuring gems from some of the most influential social media pros. all the fun stuff.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Social Media] 20 B2B Marketing Blogs You Need To Read
    So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. I am certain that I missed some great B2B Marketing blogs below, but these are the ones who were recommended by a majority of my readers and social media followers and those that have influenced me as well.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 22, 2012
    [Social Media] Using Klout and social scoring for sales and marketing teams
    One of the things I have been interested in is examining practical applications of Klout and social scoring to an internal enterprise. If you are unclear about social scoring systems and what they attempt to measure, it might be useful to start with this blog post about Why Klout Matters. You mean they are representing our company?”
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 26, 2012
    [Social Media] Savvy Toolkit - CMI's 100 Content Marketing Examples
    Social Media. Successful marketing content comes in dozens of forms. As content developers we tend to call on the ones we are most familiar or comfortable with. My friend always says "when all you have in your toolbox is a hammer everything looks like a nail. So get ready to have your paradym shifted. Your prism bent! Magazines.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 26, 2014
    [Social Media] 8 Ways to Enable an Effective Social Shopping Experience
    How is social part of the shopping experience? The increasing penetration of smart devices and the prevalence of social media platforms are profoundly changing the marketing landscape. Ways to Enable an Effective Social Shopping Experience by Joe Ruiz - Maximize Social Business. Customer Experience Marketing
  • VOLACCI  |  WEDNESDAY, NOVEMBER 20, 2013
    [Social Media] How to Link Social Sharing Buttons or Your Drupal User Account Bio to your Gmail Signature
    Social media and email marketing are two of the digital content marketer’s most powerful weapons. Like the sword and shield to a knight, or a gun and lasso to a cowboy, social sharing buttons and optimized email messages help define the image of the modern digital marketer. Here’s how to do it on Gmail: 1.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 29, 2009
    [Social Media] What is Windmill Networking? (Understanding the Social Web is the Key to Understanding Social Media Marketing)
    I will be honest with you when I tell you that I created the concept of “Windmill Networking&# after I began writing the LinkedIn book which would become known as “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn.&# I created the concept at first to demystify online social networking and use it as a tool to [.]
  • NUSPARK  |  SUNDAY, JULY 28, 2013
    [Social Media] How The Beatles’ Songs Optimize B2B Marketing Strategies
    Be yourself, especially with your own content and within social media.  Strategic branding, targeted messaging, media tactics, and inbound/outbound marketing tactics all need to have a strategy behind it.  It’s OK to wish social media friends a happy birthday, but do it naturally as compared to an obvious sales tactic.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 26, 2010
    [Social Media] Savvy Week in Review - March 26
    How to use social media for B2B by @ckochster Chris Koch of ITSMA outlines practical steps you can take to monitor, engage in, and manage online conversations. Lots of great marketing insights from all around the web from outbound marketing to content marketng to content curation. The buyer is always right. Think again.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Social Media] 33 Stats On The Future of Content Marketing
    B2B Marketers use an average of 6 social networks.  ~ CMI / MarketingProfs. Interesting content is a top reason that people follow brands on social media. ~ 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”   ~ Social Media Today. InboundWriter.
  • SAZBEAN  |  SATURDAY, OCTOBER 5, 2013
    [Social Media] Top Internet Marketing Strategy Links for the Week of September 30th, 2013
    Here are the top Internet strategy, marketing and technology links for the week of September 30th, 2013… Is There Any Value in Using Meta Description? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 25, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of August 25, 2012
    eConsultancy) Introduction to Social Marketing Automation (Infographic)  (Socialnomics). News & Notes
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 17, 2014
    [Social Media] Content Marketing Is The Top Marketing Priority of 2014
    This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. Most Exciting Marketing Opportunity. Content Is King For B2B Marketing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    [Social Media] Building Content Marketing Strategy – 10 Steps
    content strategy and a social strategy can work together make personal connections between the people that make your company and your customers. Social media can be used to turn a B2B transaction into a P2P relationship. But also on social sites, as long as you do it the right way. By Gerardo Dada. The new buying process.
  • BIZNOLOGY  |  TUESDAY, MARCH 25, 2014
    [Social Media] Know Thyself–The Only Road to Digital Marketing Success
    When it comes to online brand promotion — be it SEO , ORM, social media marketing, content marketing, digital PR, social media support, online engagement marketing, blogger outreach, or even email campaigns — you need to know yourself pretty well. People can see you’re fat. Or bald. Or hairy. Or gray.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 27, 2010
    [Social Media] Accelerating Revenue Performance
    Today, nobody would buy a flat panel TV, a digital camera or even a network router for that matter without starting with a web search or starting with social media. Let’s examine how the “buyer in control” marketplace has radically shifted the way marketers and sales professionals need to approach growing revenue.
  • PUZZLE MARKETER  |  THURSDAY, AUGUST 1, 2013
    [Social Media] 2013 B2B Marketing Priorities [Study]
    Social Media is the Least Expensive Lead Generation Channel. Marketers Have Planned to Spend in Social Media and Retargeting. Other results include the effectiveness of using marketing automation technology  and how much companies plan to spend on marketing in 2013. Email Marketing Generates the Highest Quality Leads.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 11, 2011
    [Social Media] B2B Marketers: People Don’t Buy From Computers
    When I talked to Nick (also a CMC) about social media, he reminded me that his success is mainly due to the close relationships he created and maintained over the years. Marketing Miscellany b2b marketing social mediaTweet. Tom’s point was that webinar and online meeting technology made this possible.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social Media] A Guide to Creating a Thought Leadership Campaign
    Develop Social Profiles. Develop social media profiles for Jamie on the core relevant networks for your target audience. Helpful tools for following and listening beyond the standard social networks include: Newsle , RSS feeds, Google alerts , Disqus and Intense Debate. 8. Social Sharing and Participation.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Social Media] Mizuno running long tail outreach marketing case study
    If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. I’ll be presenting from 12:15PM until 12:45PM EDT. It’s free, it’s web-based, virtual, and lasts all day.
  • MARKETING INTERACTIONS  |  TUESDAY, MAY 18, 2010
    [Social Media] B2B Marketers Need Big-Picture Thinking
    B2B Marketers are trying to learn how to use social media, content marketing, lead nurturing, personas and a host of other evolving means of attracting buyers through digital marketing. I'm all for it. Here's a scenario that's not at all uncommon: One of the tenants of social media is recency. It's hard.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 5, 2012
    [Social Media] Marketing Automation does not make you smarter, better looking or a better marketer
    We love comments and those who share on social media. Happy Cinco De Mayo from Find New Customers ! Find New Customers is working with a software firm in CT. They suffer from a few problems: Little to no engaging content. No lead scoring. No marketing calendar, budget, etc. What do you think?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 9, 2013
    [Social Media] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
    Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Here’s where things got interesting. Research from 1,396 B2B marketers.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 12, 2015
    [Social Media] 5 Must-Haves for Your Online Press Room
    As PR pros, it’s easy to overlook the critical role that our newsroom plays as we’re busily dealing with social media, press and more and on a day-to-day basis. Maggie currently offers PR and social media consulting and coaching with a focus on guest blog posting and leveraging social media to support more traditional PR strategies.
  • INBLURBS  |  WEDNESDAY, JULY 27, 2011
    [Social Media] Quality Lead Generation through Blogging
    With recent advancements in social media, it is very useful for businesses to get their business into major social media sites. Blog is one of the best ways to get your business into social media. With Google plus entering into social media world, social media is going to impact more on business networks.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Social Media] The Free Templates You Need for Visual Content Design
    And in social media, visuals pretty much make or break your presence. All the Templates You Need for Visual Content Design. 5 Pre-Sized Social Media Cover Photo Templates ( Download Here ). As you now know, social media is where visual content thrives. Download your 5 social media cover photo templates here.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 20, 2015
    [Social Media] Is the CMO becoming the Chief Collaboration Officer?
    For example, what if a customer has a bad experience with your product and decides to take his or her frustration to social media? Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). B2B Marketing Social Business CMO collaboration marketing Life was good.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 12, 2015
    [Social Media] The 10 best big company blogs in the world
    Social sharing activity. The site is good-looking, well-organized and blog posts seem to get an enormous amount of social shares. This is clearly one of the best blogs on the social media landscape and a reflection of a company culture that is open, responsive, and tuned to their customers. Consistency of publishing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 3, 2014
    [Social Media] Lead Generation: Balancing lead quality and lead quantity
    B2B Social Media: SAP Latin America boosts followers 900% [Part I] [Case study]. B2B Social Media: SAP Latin America boosts followers 900% [Part II] [Case study]. Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. But something went wrong.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 7, 2013
    [Social Media] How Link Building Management Will Change in 2013 & Beyond
    User-based link building includes the websites, social media profiles, and web assets that that individual manages, is associated with, and contributes to, as well as demographic, professional, and industry (or client)-specific information. Own / run social media profiles, individually and as part of an organization.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, JANUARY 24, 2012
    [Social Media] What Will Social, Local and Mobile Integration Really Look Like? And What Are We Calling It?
    Social, Local and Mobile marketing all mashed up into one concept. If executed properly, the combination of social media, localized marketing and mobile messaging can be incredibly powerful for marketers. SIGMA CEO, Kenyon Blunt, recently published his predictions for 2012 Marketing Trends.
  • LEADER NETWORKS  |  MONDAY, AUGUST 13, 2012
    [Social Media] Social Business Strategy Blog Must Reads
    There is a lot of information on the web about social media marketing, but relatively little of it explores B2B Social Business in ways that are useful to the enterprise or take into account the matrix of issues that must be considered when developing the right strategy for one's organization.
  • SYNECORE  |  MONDAY, JUNE 24, 2013
    [Social Media] Why Non-Profits Need Inbound Marketing
    Non-profits are not excluded from the opportunity that social media provides. Think about your target audience; understading who you are trying to reach should inform which social media channels to focus on. An exciting announcement came out of HubSpot last week that''s got the inbound world buzzing. Pretty cool, right?
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Social Media] 34 Compelling Content Marketing Stats and Facts
    While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • And use video. However – only 28% of content sharing happens through the big social networks. TopRank ). 2.
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 8, 2010
    [Social Media] What Tiger Woods Can Learn From The Social Media Marketing Gurus
  • SAZBEAN  |  THURSDAY, MARCH 24, 2011
    [Social Media] The Rise of Social Commerce
    It’s no secret that companies are trying to leverage social media to sell things. The trick is in figuring out how to social networks as something more than another promotional channel. Social commerce (online) is still relatively new and companies are still trying to figure things out. News & Notes
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 24, 2010
    [Social Media] BtoB 2010 Lead Generation Guide
    BtoB Magazine just published their 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. recommend you check it out. BtoB: 2010 Lead Generation Guide
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 16, 2010
    [Social Media] Top 20 Most Useful Twitter Blog Posts of 2010
    CUSTOMER SERVICE (My normal process of finding authoritative and resourceful posts didn’t yield any good results on Customer Service related posts, but I did write a few on the subject that you might be interested in in case you missed them: Is Your Customer Service Ready for Social Media? Classic Brogan advice. VIDEO] [13].)
  • ONPATH  |  TUESDAY, FEBRUARY 15, 2011
    [Social Media] B2B Cold Calling - Is it Dead? Not according to MarketingSherpa
    ” On the other hand, only 16% said that social media was effective. 935 marketing experts were interviewed by MarketingSherpa. 35% of them said that B2B telemarketing is “very effective.” So what does this mean? It means that B2B cold calling is obviously not dead for many companies. But why?
  • PUZZLE MARKETER  |  TUESDAY, APRIL 3, 2012
    [Social Media] Being Busy is Not Being Productive
    Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email? I can’t make phone calls? Social media is the future. You’ve done it before.
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