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  • SAZBEAN  |  FRIDAY, JULY 29, 2011
    [Social Media] Creating Great Content for Today’s Social Web
    Welcome to an increasingly social landscape on the Web.  Social media started this shift from information to conversation, and now with the search engines increasingly using social signals to determine what to show searchers it’s a trend that, as a publisher, you have to get on top of to write and promote great content.
  • SAZBEAN  |  TUESDAY, MAY 10, 2011
    [Social Media] Developing a Mobile Strategy
    Just like social media, mobile should be treated as one tool in your overall marketing toolbox. To use mobile properly, it makes sense to consider how your organization should use it within an overall marketing strategy. View more presentations from Jeremiah Owyang. photo by Yutaka Tsutano , on Flickr). Marketing Mobile
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 22, 2010
    [Social Media] White Paper: Overview of the HVAC Market
    Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. How Do You Measure Social Media Success? We recently completed an page overview of the HVAC market. The Highlights include interviews with editors of the top two trade publications. Click here to sign up.
  • HUBSPOT  |  FRIDAY, AUGUST 17, 2012
    [Social Media] Sneak Peek: The State of SEO & Internet Marketing in 2012 [New Data]
    Social Media Is Going Strong. Not surprisingly, social media is a hot topic for online marketers in 2012. When asked about the services in most demand over the past year, social media led the way, with 72% of respondents reporting increased demand. Social media actions topped the list of tactics, too.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 17, 2013
    [Social Media] A plan to challenge the Facebook monopoly
    What you must first understand is that technology did not make Facebook the biggest media entity in the history of the world. It is easier for people to move to a new house and a new city than to move away from their social network. In fact, day by day Facebook’s stranglehold on the social networking space grows tighter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Social Media] A plan to earn your way into the hearts of Internet influencers
    Mila Araujo writes about Leadership, Social Media and Customer Service for several sites, including her  Perspectives blog   which explores different angles and  ideas into understanding  social media and how to use it to drive business forward and build community. 'By Mila Aroujo, {grow} Community Member.
  • MEASURABLE MARKETING  |  FRIDAY, FEBRUARY 3, 2012
    [Social Media] Email Marketing: What to Watch Out For in 2012
    In recent years, email marketing has sometimes been overshadowed by mobile and social media's rising popularity, often categorized as an "old school" (aka boring!) An email address, sometimes seen as the social security number of the digital age, is a highly sought-after commodity by advertisers and marketers. marketing channel.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 14, 2011
    [Social Media] Email Adoption High But Lacking Best Practices
    Other channels are also expected to gain in terms of effectiveness, such as: Social Media (blogs, podcasts, widgets, discussion forums). Prioritize Relevance Over Rich Media. Embed Social Media Into Email Content. Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 30, 2011
    [Social Media] When a Blog is More than Just a Blog
    This could be one of the reasons that the ROI on social media is lagging for many. help many of my clients incorporte social media into their eMarketing initiatives. Ways to get more value from your blog posts: Use social media to share your blog posts. Finding people to write blog posts. The payoff?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 16, 2012
    [Social Media] Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?
    Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices). Here’s a piece from 2009.)
  • THE CRAP REPORT  |  FRIDAY, JULY 2, 2010
    [Social Media] Follow Friday Blog Post, Take Two
    MackCollier – Mack Collier is a social media consultant, trainer, and speaker. Justin has a blog, Justin Levy , which explores social media and its impact in the business world. If so, you can check out two posts below to see who I suggested you follow two months ago. Inbound marketing. Paul’s whole M.O.
  • CONNECT THE DOCS  |  WEDNESDAY, AUGUST 11, 2010
    [Social Media] Worry Less about being Heard
    " Tom Scearce is the founder of Scearce Market Development and a 15-year marketing and sales veteran of leading media, technology, and business services companies. Continued micro-fragmentation in online media consumption will reveal deep flaws throughout the B2B demand generation value chain. Tom Scearce. 30 seconds? Focus.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 19, 2014
    [Social Media] 5 Social Hiring Hints for Busy Managers
    Social Hiring Hints for Busy Managers by Laurianne Laval - Maximize Social Business. Related Stories Using Social Media to Recruit New College Grads Looking For Talent? The Importance Of Storytelling In Social Recruitment. Social Recruiting It’s time to take the hiring into your own hands.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 1, 2013
    [Social Media] Why Every Company Needs a VP of Marketing or Chief Marketing Officer
    We love comments and those who share on social media. '“Marketing Looks for Mr. Right. Sales looks for Mr. Right Now.” ” Mitch Bishop , now with Moovweb at the CMO Thought Leadership Summit. CMO at this event said those very words to me, which is a wonderful description of the difference between sales and marketing.
  • CRIMSON MARKETING  |  THURSDAY, JUNE 26, 2014
    [Social Media] Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]
    She also leads the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and global field marketing programs. 'One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. Demand Generation Podcasts
  • HUBSPOT  |  TUESDAY, OCTOBER 5, 2010
    [Social Media] Sell Online Marketing to Your Boss: 7 Euphemisms Everyone Needs
    In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. Online Marketing Euphemisms to Help Sell Social Media. If you are reading this post, you are likely the former.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Social Media] How To Chop Up Your Webinar Content
    Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. Social Media. You should start promoting your webinar, and any related blog posts, across owned social media channels at least two weeks before the event. Social Media.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 25, 2013
    [Social Media] Email Marketing: How to maintain low opt-out rates
    Questions to Steer Your Marketing Priorities – Find out the value of asking a handful of customers questions directly – not through surveys, focus groups, digital body language or social media. My answer, in a word, was relevance. Watch the video below to find out more. Know how your value proposition helps.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, DECEMBER 21, 2010
    [Social Media] The Top 10 B2B Marketing Mistakes – And How to Avoid Them
    From email to social media, people expressed their opinions — and often quite passionately. If you like it, please be sure to tell your social network about it. Tweet Download this free e-book now: The Top 10 B2B Marketing Mistakes. and How to Avoid Them , a Crowdsourced E-book compiled by Dianna Huff. Yes and no. Jargon.
  • INBOUND MARKETING AUTOMATION BLOG  |  FRIDAY, AUGUST 10, 2012
    [Social Media] 5 Steps to Inbound Marketing Automation
    This post is the third and final one in our series, "A Primer on Inbound Marketing Automation." The post provides you with a 5-step plan on implementing an Inbound Marketing Automation system in your own organization. No related posts. Blog Posts
  • INBOUND MARKETING AUTOMATION BLOG  |  FRIDAY, AUGUST 10, 2012
    [Social Media] 5 Steps to Inbound Marketing Automation
    This post is the third and final one in our series, "A Primer on Inbound Marketing Automation." The post provides you with a 5-step plan on implementing an Inbound Marketing Automation system in your own organization. No related posts. Blog Posts
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 10, 2009
    [Social Media] Three Tips to Engage the 'Short Attention' White Paper Reader
    Social Media has been heralded as the great new frontier in B2B marketing. Apply 'Attention-Generating' Enhancements The addition of sidebar callouts (pull quotes), shaded text boxes, and short bullet lists are an effective way to fulfill the Social Media model of short, succinct messaging in your white paper.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 10, 2009
    [Social Media] Three Tips to Engage the 'Short Attention' White Paper Reader
    Social Media has been heralded as the great new frontier in B2B marketing. Apply 'Attention-Generating' Enhancements The addition of sidebar callouts (pull quotes), shaded text boxes, and short bullet lists are an effective way to fulfill the Social Media model of short, succinct messaging in your white paper.
  • TOMORROW PEOPLE  |  MONDAY, JANUARY 30, 2012
    [Social Media] Why Inbound Marketing is Telemarketing’s Secret Ingredient
    Yet it is facing increasing challenges - consumers overwhelmed and desensitised to increasing volume of cold calls plus a growing shift towards the internet and social media for making choices around what we buy. Telemarketing is a well known method of drumming up more business. Download your copy now
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Social Media] A Glimpse Into the Landscape of Social Sharing [Infographic]
    'As we showed in Gigya’s Social Login data from the third quarter of 2013, a number of social media websites have made strong plays to become the identity provider of record for consumers on the web. Do you really think Pinterest is becoming an increasingly viable option for brands to utilize in their social marketing?
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Social Media] Businesses: It's Time to Get Social, Think Local, & Spend on Mobile
    The concept is a fusion of three separate, but equally important, elements of digital marketing: social, local, and mobile. Put into practice, SoLoMo targets mobile consumers in their current location with content and promotions shared on social networks. 'As a local business, you may have come across the term SoLoMo. Think Local.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 2, 2012
    [Social Media] Hey Job Seekers! Grab this free book!
    We love comments and those who share on social media. • Get a free PDF copy. Buy it on Amazon. It kills me to read all the press about people out of work for month and even years. It’s terrible. Quite some time ago, Jill and I collaborated on this book. She authored it and I was the example in the book. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 25, 2012
    [Social Media] Check Out “5 Keys to Successful Lead Nurturing” sponsored by @datadotcom
    We love to read you comments and appreciate those who share our posts on social media. 5 Keys to Successful Lead Nurturing. View more webinars from Find New Customers, Inc. This is the webinar I did for Data.com last week. With to thank DataDotCom for making this possible. What do you think?
  • HUBSPOT  |  THURSDAY, MAY 9, 2013
    [Social Media] The Highs (and Lows) of Letting Your CEO Manage Twitter for a Day
    And while all you social media and community managers out there are probably cringing as I say this, I bet the CEOs and Twitter users of the world are cheering and applauding Brian’s noble endeavor. Social media/community managers , I challenge you to give the car keys over to your CEO for a day. and Dunkin Donuts.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, JANUARY 14, 2011
    [Social Media] Sorting through content curation options
    Share this: Email Print Share Digg Facebook Reddit StumbleUpon Categories: Content curation , Content marketing , Lead management , Marketing technology , Social media management , Thought leadership Tags: Business , Marketing , Social media , Third-party content , Thought leader Like One blogger likes this post.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 13, 2011
    [Social Media] Aberdeen Shows How to Do Email Marketing Right
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? It will likely pay off handsomely.
  • INSIGHTIQ BLOG  |  FRIDAY, AUGUST 24, 2012
    [Social Media] 3 Noteworthy Takeaways from the Neolane Customer Forum 2012
    This intersection of social media and merchants using location-aware technology for advertising and mobile device usage (SoLoMo) offer opportunities to retailers and consumers alike, but email is still a tried and true and cost effective channel to engage your audience. SoLoMo is steadily gaining momentum. 
  • CLIENT BRIDGE  |  MONDAY, MARCH 21, 2011
    [Social Media] The Top 10 Content Marketing Blogs
    Top Blogs : Articles are posted on average, once every 10 hours Conventional Wisdom : Company blogs are less important than Facebook, Twitter, YouTube and other social media. Business2Community.com takes a look at AdAge's Power 150 Marketing blogs and points out the commonalities of the top ten blogs. The Top Blogs: Copyblogger.com.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 25, 2012
    [Social Media] The Intersection of Content Marketing and Advertising
    For purposes of this article, we are focused on native advertising within traditional editorial publications, not native advertising formats used by social media platforms like Twitter and Facebook. Content Media forbes Forbes BrandVoice Gyro Native Advertising NetApp SAPThe bar for quality is higher than ever before.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Social Media] The Rockstar You Need to Hire to Manage Your Blog
    Socially Active. Blogging and social media are two peas in a pod; as your social reach grows, so does your blog readership, and vice versa. Your blogger should take an active interest in growing blog readership through social media. Did they draw social sharing and follow buttons? Writing Ability.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 27, 2012
    [Social Media] The RIGHT Way to Weave Product Mentions Into Your Marketing
    Take a look at this excerpt from our blog post, " A Marketer's Guide to Nailing the Timing and Frequency of Social Media Updates.". This excerpt explains how to figure out the right day and time to publish your social media updates based on number of clicks. Everyone wants to market their product like Apple. Makes sense.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 7, 2011
    [Social Media] 4 Tips To Becoming A B2B Marketing Insider (and More)
    And there are many amazing writers who share their experience in B2B marketing, social media, digital marketing and demand generation. In May 2010, I became acquainted with Paige Holden on Twitter when we were both live-tweeting at the Social Media Plus event in Philadelphia, PA.  Want to become a B2B Marketing Insider?
  • CK'S B2B BLOG  |  SUNDAY, NOVEMBER 21, 2010
    [Social Media] Audio Slideshow: Mobile's "New Normal" & The New Set Of Marketing Imperatives For B2Bs (Narrated Presentation)
    But I've wanted to develop a piece that explores how mobile is not just driving a dramtic new set of media. B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. I'm not even sure if we notice just how much has changed, and how drastically.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Social Media] 5 Ways to Use Content Marketing to Attract New Business
    Jump start your blog traffic – repurpose content through other social media channels like Twitter, LinkedIn and Facebook using third-party tools to make the process easy and efficient to manage. This entry was posted on Wednesday, September 8th, 2010 at 9:00 am and is filed under Marketing Tools , Social Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Social Media] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 4, 2011
    [Social Media] The 10 Best Corporate Blogs in the World
    recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  They are leading the way in social media marketing but the unexpected aspect of their blog is that it only tangentially has anything to do with coffee. And many of these blogs are U.S.-based
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 8, 2011
    [Social Media] A B2B Marketing Fail With Positive ROI
    was much more successful with my efforts to increase my engagement on Social Media. Goal: Engage daily on social media. My experiment did at least prove to me that I can keep up a busy pace of paying work while also investing time in blogging and social media to contribute to our agency’s inbound marketing efforts.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 9, 2013
    [Social Media] BtoB Content Marketing – 2013 Benchmarks, Budgets and Trends
    more tactics, and distributing their content on more social networks than they have in years past. We love comments and those who share on social media. 'Buffer. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute. Joe Pulizzi, Content Marketing Expert.
  • B2B LEAD BLOG  |  FRIDAY, JANUARY 18, 2013
    [Social Media] ReachForce Demand Generation Sponsor at Online Marketing Summit
    Improving Lead Generation Using the Social Media Advancements in 2012. We focus on solutions for B2B demand generation marketers to improve and accelerate results from all their online initiatives. Come see us at the Solutions Expo, Booth 319. Why Understanding your Customer is Key to Getting through the Personalization Filter.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 18, 2012
    [Social Media] CMOs Speak: The Guide to the New Crazy World of Marketing is released
    We love comments and those who share on social media. The new white paper to help Chief Marketing Officers deal with the crazy new world of marketing is now available. Sponsored by Silverpop, it is penned by Jeff Ogden of the sales lead generation company Find New Customers. It’s also a quick and fun read. What do you think?
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Social Media] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.
  • SAZBEAN  |  SATURDAY, MARCH 16, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of March 16, 2013
    eConsultancy) Have We Found the Holy Grail of Marketing? Mashable!) News & Notes
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 9, 2010
    [Social Media] David
    One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. They’ll increasingly realize it’s difficult – if not impossible – to engage decision-influencers/makers in these media without compelling perspectives to offer.
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 9, 2010
    [Social Media] Craig
    One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. They’ll increasingly realize it’s difficult – if not impossible – to engage decision-influencers/makers in these media without compelling perspectives to offer.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, SEPTEMBER 6, 2011
    [Social Media] Industrial Blog Sites Revisited
    39% of the engineering, technical, manufacturing and industrial companies plan to implement a company blog as part of their 2011 social media initiatives and 50% expect to invest more (compared to 2010) in company blogs according to GlobalSpec’s 2011 Trends in Industrial Marketing. Blog sites as inbound marketing hubs.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 8, 2010
    [Social Media] Savvy Week in Review - January 8
    by @tdefren Todd Defren gives a 60-second overview of a new chart from Forrester that breaks media down into three core categories: owned, paid, and earned. Top 10 WTF Social Media Moments of 2009 - by @ignitesma Just for fun - see how many you remember. Looking for ways to kick-start 2010? Interesting and worthy of discussion.
  • HUBSPOT  |  THURSDAY, JANUARY 17, 2013
    [Social Media] The 9 Circles of Marketing Hell: Where Will You Spend Eternity?
    Circle 3: Not Monitoring Social Media. People are using social media to communicate with you -- for customer service, research, and sales -- whether you like it or not. The Punishment: You have to personally respond to every angry customer complaint that comes through social media, for every brand in the world.
  • TOMORROW PEOPLE  |  TUESDAY, AUGUST 14, 2012
    [Social Media] The Key to Online Digital Marketing is Achieving Higher Grades
    The world has changed; your performance in social media , blogs and email marketing must also be better than your competitors’ But it’s often difficult to assess what you’re getting right and what needs to improve. It’s no longer enough to base your inbound marketing strategy around your dazzling website.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Social Media] Google+ on its Third Birthday
    It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. To leave Facebook behind and make G+ my number one social media wife.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 11, 2010
    [Social Media] Top Takeaways From Blogwell Philly 2010
    To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&# The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. “Disclosure is the law.&#
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 1, 2013
    [Social Media] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
    No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. But for brands, the real opportunity lies in the data obtained from consumer interactions on these social media sites.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 6, 2013
    [Social Media] Dear Facebook. Please let me pay you.
    There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. Related Stories Does everybody need a social media strategy? Social media trends that are colliding in 2013 A cautionary tale: Putting your business in the hands of Facebook.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 15, 2011
    [Social Media] InsideView Brings Sales Intelligence to International Sales Teams
    After tremendous growth in the US, InsideView, the leader in sales intelligence and social selling, announced today the beginning of its global expansion beginning with its InsideView UK and Ireland Edition. Global Demand for InsideView’s Sales Intelligence. Sales Intelligence Tailor Made for the UK and Ireland.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 6, 2013
    [Social Media] How to Incorporate Video Into Your Website for Better Conversion
    Social Media Examiner : 76 percent of marketers plan to add video to their sites, which makes video a higher priority than social media and blog integration. 'Many business owners balk at the idea of making a video for their websites. billion online videos today. You could also add video of creative uses for your product.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 4, 2012
    [Social Media] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    In my  Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. Content marketing has become a huge buzzword in marketing lately as people have mastered the mechanics of social media channels but are finding that they aren’t seeing any results.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 18, 2012
    [Social Media] The Content Marketing Echo Chamber
    Social Media? All echoed in the social sphere. They even identified storytelling as a key marketing skill for today’s hyper-social and mobile-connected world. believe the forces of Content Marketing and Social Business  have made great strides in 2012 and will continue to move forward in 2013. Brand noise.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 8, 2014
    [Social Media] How Does Your B2B Brand Reflect On Your Buyers?
    The truth is, social media and user-generated content and channel proliferation has created a version of reality that often reminds me a lot of high school. 'I've been reading a lot of posts lately about making emotiional connections with B2B buyers, along with reminders not to forget their personal side. like this guy! Uh oh.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 8, 2013
    [Social Media] Content Marketing Focus: Lessons from Steve Allen
    When people try to follow too many rules and guidelines, for example, for content marketing and social media, they end up with mediocre results. Everyone, especially small business owners, is using blogs, website, and social media sites to get found, get known and get clients. Time-Saving Tips for Social Media Marketing.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 29, 2013
    [Social Media] 10 Reasons Why You Should Consider Maximizing Reddit for Business
    If you’ve spent … Continue Reading 10 Reasons Why You Should Consider Maximizing Reddit for Business by Jesse Aaron - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Trust, Social Media and Your B2B Brand. 'What is this Reddit you speak of? That’s Reddit.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 21, 2009
    [Social Media] B2B Demand Gen Letter to Google: Real Time Search
    When someone goes to Google and types " appointment setting ," don't you want your organic results on the left and your real time social media posts on the right? If someone has already written about this, forgive me. But twice in the past few weeks the discussion of real time search came up and how it might touch b2b demand gen.
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 17, 2013
    [Social Media] Content is King and You Can Be Too: The Convergence of PR and Journalism
    Your great content needs to appear in all the right places, be shared on social media and get links and mentions in blog posts and articles. They may also do their own publicity: writing blog posts and sharing them through social media, or Tweeting breaking news and information. The Social Revolution. Not exactly.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Social Media] 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]
    Whether your posts are being discovered in social media, search engines, or inside of people''s inboxes, the titles are the first things readers will see -- and they''re the gatekeepers of the excellent content just one click away. What''s the most compelling blog post title you''ve ever come across? Blogging
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 3, 2010
    [Social Media] White Paper: Overview of the Electrical Market
    Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. How Do You Measure Social Media Success? We recently completed an overview of the Electrical market. The Highlights include interviews with editors of the top two trade publications. Click here to sign up.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 7, 2010
    [Social Media] White Paper: Overview of Plumbing Market
    Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. How Do You Measure Social Media Success? We recently completed an overview of the Plumbing market. The Highlights include interviews with editors of the top trade publications. Click here to sign up.
  • LEADSLOTH  |  MONDAY, AUGUST 23, 2010
    [Social Media] MarketingSherpa B2B Marketing Summit
    Just some highlights: Integrating Social Media with B2B Email – Daryl Nielson, Marketing Manager, Email B2B, HP and Mia Dand, B2B Social Media Marketing Manager, HP WW Enterprise Business Marketing. Social Media for the B2B Marketer – Alex Plant from NetApp and Natascha Thomson from SAP.
  • THE B2B RESEARCH BLOG  |  MONDAY, MARCH 26, 2012
    [Social Media] Email marketing: Overcoming message overload
    And as a bonus, not only will good content optimise email success, but it can feed other activity such as social media, events and PR. I’ve always felt my groaning inbox bore testament to the popularity of email marketing.  Now my suspicions are confirmed. . Click for enlarged infographic. Think others would be interested? 
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 3, 2012
    [Social Media] What My Paper Route Taught Me about Content Marketing
    Relying on automated feeds to push content rather than building genuine social media connections. Today, content marketers must support readers who find content via RSS, email subscriptions, bookmarking sites, social media, and organic search. Social Sharing. Note: This is a guest post by Brad Shorr. Theming.
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 20, 2011
    [Social Media] Several B2B Perspectives on LinkedIn’s IPO
    With this week’s IPO of LinkedIn, which happens to be social network site that seems to be most synonymous with B2B social media, we could not ignore it. We round out this week’s posts with a couple perspectives on why social media matters to business and how it fits into your life. from B2B Voices.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2011
    [Social Media] Six ways to make money from Empire Avenue
    It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation and social media status in one fun little package. Your personal share price rises and falls based on your ongoing social engagement, and the activities of your “shareholders.&#
  • B2B IDEAS @ WORK  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Social Media] Save the Date! 2010 September B2B Marketing Happenings & Goings-on
    September 14, Social: IRL Lawrence KS: You wont just learn effective social media marketing techniques, but will look at how social media works in conjunction with traditional marketing and why that's important. September 15-16, iStrategy Chicago, IL: Are you looking to quantify your social media efforts?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 30, 2012
    [Social Media] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
    Gail Goodman, CEO of Constant Contact , recommends brewing up some off-season excitement around your seasonal business, including promoting customer success stories on your company blog or via social media and pushing out valuable content that engages customers year-round. Everyone always says pets are smarter than people. Don’t they?
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 31, 2012
    [Social Media] 2012 Marketing Outlook Survey Results Webinar Replay [Video]
    You can download the results here and be sure to tune into this webcast replay to hear some additional insights related to marketing budgets, how social media is being used for sales prospecting, and what makes a sales lead high quality vs. low quality. We would love you to try out LoopFuse here.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 18, 2012
    [Social Media] Merging Social and Mobile to Maximize Your Reach
    If the past few weeks have taught us anything, it is that now more than ever, social media giants have officially realized mobile is here to stay. With such a heavy emphasis being placed on mobile by all of our favorite social networks, it stands to reason that there is plenty to be gained by businesses that follow suit. Mobil
  • SYNECORE  |  TUESDAY, NOVEMBER 27, 2012
    [Social Media] 6 Steps to Generate Leads Online with Content
    An effective content strategy should contain written, audio, and visual media. Promote and Engage on Social Media - If content is your brand’s message, social is its amplifier. However, sharing your content on social media is the easy part. Don’t forget this. The same is true with content marketing.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 19, 2011
    [Social Media] Savvy Speaks: Best B2B Twitter Tips
    Unless you're living under a rock, you probably noticed everyone jumping on the social media bandwagon over the past year or two - Twitter in particular. there has been a debate over which social media platforms are appropriate for which businesses and how they would be used to their best effect. Stephanie. Heather.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2012
    [Social Media] How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]
    Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. Inbound marketing is no cakewalk. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first.
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 25, 2011
    [Social Media] 5 Ways To Influence B2B Group Buying Decisions
    So how can you use social media to influence the group buying decision?  Here are five things to consider as you create social media content targeted at B2B group buyers: 1. Related posts: 8 Reasons Why B2B Social Media is Easier than B2C Although social media is seldom "easy", there are some distinct.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 17, 2013
    [Social Media] 5 Ways to Personalize Emails and Enhance Open Rates
    Modern Marketers are equipped with an arsenal of prospect information garnered through web forms, third-party lists, social media, conference registrations, and a variety of other channels. Here are some tips to help you improve your email personalization: Segment your list separately by social data, such as birthdays, likes, etc.
  • B2B MARKETING MENTOR  |  THURSDAY, FEBRUARY 14, 2013
    [Social Media] Q&A with Mark Fidelman, Author of Socialized!
    'Everyone is still talking about social media. But Mark Fidelman, CEO of the social business consultancy Evolve! thinks many companies are losing sight of how to create a business strategy capable of adapting to the social world because they’re constantly fixated with the latest social tool. If so, how?
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 6, 2013
    [Social Media] 7 Keys to Successful Lead Nurturing Best Practices
    We love to read your comments and appreciate those who share our blog posts on social media. 'Up to 7 out of 10 visitors to your website are not ready to buy today. Give 3 to Sales and nurture the other 7 till they are sales-ready too. This is how you do lead nurturing best practices. What are lead nurturing best practices?
  • LOOPFUSE  |  WEDNESDAY, JANUARY 4, 2012
    [Social Media] Marketing automation services are the rocket, but content is the fuel
    This is a guest p ost by Russell Sparkman, CEO of  FusionSpark Media, Inc., and Founder/Director of the  Langley Center for New Media. The truth is that, in this day and age of social media, there are no short cuts. The Content Marketing Cycle, ©Fusionspark Media, Inc. Increasingly, the “what is content marketing?”
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, FEBRUARY 23, 2011
    [Social Media] TDWI Vendor Panel on the Future of BI – part One
    Social Media Data – Also known as social media analytics (SMA), this is definitely a new trend that has incredible value. Last week I had to opportunity to attend the TDWI conference on BI in Las Vegas. While TDWI actually holds four conferences every year, this first one of the year is always the largest.
  • SYNECORE  |  SUNDAY, APRIL 20, 2014
    [Social Media] Marketing Eggcellence: The Top Branded Easter Campaigns
    The supermarket''s #AsdaChick campaign combines TV and social media in a way that gets viewers dancing along to the beat of low prices. 'Historically observed as religious holiday, countries across the nation have grown to recognize Easter as a family tradition of morning brunch and egg hunts. let''s hop to it! Cadbury. Target.
  • CONVERSIONATION  |  FRIDAY, AUGUST 27, 2010
    [Social Media] Customer-centricity is relevance, dialogue and more than a slogan
    Customer-centric thinking and working is the main driver in all marketing changes, we are going through, including social media marketing, email marketing, etc. Customer-centricity is not some kind of slogan. It's a necessity for business and is achieved through relevance and dialogue, direct. Click title to read more
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Social Media] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    Social media? Integrated search and social metrics – There’s no denying that SEO and social media go together. Platform-specific analytics – You are engaging prospects on different social platforms inside and outside of your business, but do you know what’s happening? How can we help you Make Good Media?
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Social Media] Why Budgets are Shifting to Digital Marketing
    Even the staunchest names in traditional media are getting hip with the times. As reported in TechCrunch, Hearst Digital Media is planning on incorporating personalization and responsive design into its new publishing platform. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so?
  • B2B IDEAS @ WORK  |  FRIDAY, NOVEMBER 12, 2010
    [Social Media] LinkedIn: Building Your B2B Social Capital
    As B2B marketers, we all know we should be constantly engaging with social media outlets like LinkedIn , but many of us just don’t do it; and since we’ve all read numerous reasons why social media is an important part of any B2B marketing strategy, I’m not going to discuss another one in an attempt to get you to start.
  • EMAGAZINE B2B BLOG  |  THURSDAY, JULY 28, 2011
    [Social Media] PPC and SEO: once very different …now, not so much
    Just recently, we blogged about the convergence of search engine optimization (SEO) and social media …an important trend that every B2B marketer needs to take account of.  In a similar vein, let’s look today at what can be viewed as an analogous instance of convergence:  that between SEO and pay per click advertising (PPC).
  • BLOG MY CALLS  |  THURSDAY, APRIL 24, 2014
    [Social Media] Content Marketing: Are Infographics Actually Effective?
    The infographics are shared on social media 4x more frequently than our average blog post. This infographic produced a fair number of leads and engagement on social media. 'We decided to ride the latest marketing wave and start producing infographics. Infographics Overview. How Effective Have the Infographics Been?
  • MARKETING INTERACTIONS  |  SUNDAY, OCTOBER 14, 2012
    [Social Media] The Role of Content in the B2B IT Buying Process
    IT Decision Makers share information mostly by email (86%), but 73% also use social media to source ideas and information to discuss with peers and colleagues. validation for the role of content: Enterprise IT Decision Makers engage with an average of 10 content assets during their buying process. Eight? " 2.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Social Media] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    2) How to Harness Social Networks to Drive Growth - This video will teach you learn how to harness OPNs (other peoples’ networks) to drive demand and growth for your business. 13) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. Source: Social Media Examiner ).
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2011
    [Social Media] Facebook Provides New Resource for Non-Profits
    The most popular social network announced its launch of a new resource center specifically designed to support not-for-profit organizations. This is an exciting new step for organizations looking to improve their cause-marketing initiatives through social media. Free Webinar: Promoting Nonprofit Events With Social Media.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 3, 2010
    [Social Media] B-to-B Marketers: What Type of Twitterer Are You?
    read a post recently from Jason Falls (a social media guy who I admire), Four styles of marketing on Twitter , and thought he hit it right on the head. This entry was posted on Wednesday, March 3rd, 2010 at 9:04 am and is filed under Social Marketing , Twitter. How Do You Measure Social Media Success?
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 21, 2011
    [Social Media] Tips on How to Avoid Blogging Mistakes
    recent article by Cindy King in Social Media Examiner, 21 Dangerous Blogging Mistakes (and How to Fix Them) outlines some items from industry leaders on what they see as the biggest mistakes. Marketing Tips Social Marketing cindy king how to avoid blogging mistakes Social media examiner
  • SALES LEAD INSIGHTS  |  FRIDAY, JANUARY 29, 2010
    [Social Media] The Top 10 Silly Marketing Mistakes B2B Marketers Make: Your Input Wanted (and Rewarded)!
    These can be anything from email or PPC ad campaign no-nos and social media blunders to “old school&# marketing snafus involving trade shows, print ads, etc. We can’t promise to make you famous, but if you share your top 10 list of silly mistakes that B2B marketers make, we’ll include you in our upcoming e-book.
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