SAVVY B2B MARKETING | MONDAY, AUGUST 10, 2009
[Social Media] Three Tips to Engage the 'Short Attention' White Paper Reader
Social Media has been heralded as the great new frontier in B2B marketing. Apply 'Attention-Generating' Enhancements The addition of sidebar callouts (pull quotes), shaded text boxes, and short bullet lists are an effective way to fulfill the Social Media model of short, succinct messaging in your white paper.
TOMORROW PEOPLE | MONDAY, JANUARY 30, 2012
[Social Media] Why Inbound Marketing is Telemarketing’s Secret Ingredient
Yet it is facing increasing challenges - consumers overwhelmed and desensitised to increasing volume of cold calls plus a growing shift towards the internet and social media for making choices around what we buy. Telemarketing is a well known method of drumming up more business. Download your copy now
WINDMILL NETWORKING | TUESDAY, AUGUST 19, 2014
[Social Media] 5 Social Hiring Hints for Busy Managers
Social Hiring Hints for Busy Managers by Laurianne Laval - Maximize Social Business. Related Stories Using Social Media to Recruit New College Grads Looking For Talent? The Importance Of Storytelling In Social Recruitment. Social Recruiting It’s time to take the hiring into your own hands.
SYNECORE | WEDNESDAY, JUNE 18, 2014
[Social Media] Businesses: It's Time to Get Social, Think Local, & Spend on Mobile
The concept is a fusion of three separate, but equally important, elements of digital marketing: social, local, and mobile. Put into practice, SoLoMo targets mobile consumers in their current location with content and promotions shared on social networks. 'As a local business, you may have come across the term SoLoMo. Think Local.
DIGITAL B2B MARKETING | THURSDAY, OCTOBER 25, 2012
[Social Media] The Intersection of Content Marketing and Advertising
For purposes of this article, we are focused on native advertising within traditional editorial publications, not native advertising formats used by social media platforms like Twitter and Facebook. Content Media forbes Forbes BrandVoice Gyro Native Advertising NetApp SAPThe bar for quality is higher than ever before.
FEARLESS COMPETITOR | MONDAY, JULY 2, 2012
[Social Media] Hey Job Seekers! Grab this free book!
We love comments and those who share on social media. • Get a free PDF copy. Buy it on Amazon. It kills me to read all the press about people out of work for month and even years. It’s terrible. Quite some time ago, Jill and I collaborated on this book. She authored it and I was the example in the book. What do you think?
FEARLESS COMPETITOR | WEDNESDAY, APRIL 25, 2012
[Social Media] Check Out “5 Keys to Successful Lead Nurturing” sponsored by @datadotcom
We love to read you comments and appreciate those who share our posts on social media. 5 Keys to Successful Lead Nurturing. View more webinars from Find New Customers, Inc. This is the webinar I did for Data.com last week. With to thank DataDotCom for making this possible. What do you think?
HUBSPOT | MONDAY, JANUARY 30, 2012
[Social Media] The Rockstar You Need to Hire to Manage Your Blog
Socially Active. Blogging and social media are two peas in a pod; as your social reach grows, so does your blog readership, and vice versa. Your blogger should take an active interest in growing blog readership through social media. Did they draw social sharing and follow buttons? Writing Ability.
MARKETING TO BUSINESS EXECUTIVES BLOG | FRIDAY, JANUARY 14, 2011
[Social Media] Sorting through content curation options
Share this: Email Print Share Digg Facebook Reddit StumbleUpon Categories: Content curation , Content marketing , Lead management , Marketing technology , Social media management , Thought leadership Tags: Business , Marketing , Social media , Third-party content , Thought leader Like One blogger likes this post.
HUBSPOT | THURSDAY, SEPTEMBER 27, 2012
[Social Media] The RIGHT Way to Weave Product Mentions Into Your Marketing
Take a look at this excerpt from our blog post, " A Marketer's Guide to Nailing the Timing and Frequency of Social Media Updates.". This excerpt explains how to figure out the right day and time to publish your social media updates based on number of clicks. Everyone wants to market their product like Apple. Makes sense.
INSIGHTIQ BLOG | FRIDAY, AUGUST 24, 2012
[Social Media] 3 Noteworthy Takeaways from the Neolane Customer Forum 2012
This intersection of social media and merchants using location-aware technology for advertising and mobile device usage (SoLoMo) offer opportunities to retailers and consumers alike, but email is still a tried and true and cost effective channel to engage your audience. SoLoMo is steadily gaining momentum.
THE EFFECTIVE MARKETER | THURSDAY, JANUARY 13, 2011
[Social Media] Aberdeen Shows How to Do Email Marketing Right
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? It will likely pay off handsomely.
CLIENT BRIDGE | MONDAY, MARCH 21, 2011
[Social Media] The Top 10 Content Marketing Blogs
Top Blogs : Articles are posted on average, once every 10 hours Conventional Wisdom : Company blogs are less important than Facebook, Twitter, YouTube and other social media. Business2Community.com takes a look at AdAge's Power 150 Marketing blogs and points out the commonalities of the top ten blogs. The Top Blogs: Copyblogger.com.
MODERN B2B MARKETING | SATURDAY, NOVEMBER 9, 2013
[Social Media] The Power of Human Content: Virgin America’s New Safety Video
Note: messaging can mean any piece of content – video, blog post, social media update, email marketing message, etc. So the next time you begin working on a piece of content – an email marketing message, a direct mail flyer, a social media update, a blog post, a video, or anything else – consider adding a human touch.
GREAT B2B MARKETING | WEDNESDAY, AUGUST 3, 2011
[Social Media] Winning Digital Marketing Strategies
The book covers three primary subject areas: Channels: advertising, search marketing, mobile marketing and social media marketing. I just had the opportuntity to participate in an interesting eBook project. Techniques: content marketing, lead management, revenue performance management and customer marketing.
CK'S B2B BLOG | SUNDAY, NOVEMBER 21, 2010
[Social Media] Audio Slideshow: Mobile's "New Normal" & The New Set Of Marketing Imperatives For B2Bs (Narrated Presentation)
But I've wanted to develop a piece that explores how mobile is not just driving a dramtic new set of media. B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. I'm not even sure if we notice just how much has changed, and how drastically.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 4, 2011
[Social Media] The 10 Best Corporate Blogs in the World
recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University. They are leading the way in social media marketing but the unexpected aspect of their blog is that it only tangentially has anything to do with coffee. And many of these blogs are U.S.-based
TRADESMEN INSIGHTS | WEDNESDAY, SEPTEMBER 8, 2010
[Social Media] 5 Ways to Use Content Marketing to Attract New Business
Jump start your blog traffic – repurpose content through other social media channels like Twitter, LinkedIn and Facebook using third-party tools to make the process easy and efficient to manage. This entry was posted on Wednesday, September 8th, 2010 at 9:00 am and is filed under Marketing Tools , Social Marketing.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 18, 2012
[Social Media] The Content Marketing Echo Chamber
Social Media? All echoed in the social sphere. They even identified storytelling as a key marketing skill for today’s hyper-social and mobile-connected world. believe the forces of Content Marketing and Social Business have made great strides in 2012 and will continue to move forward in 2013. Brand noise.
EMAGAZINE B2B BLOG | THURSDAY, AUGUST 29, 2013
[Social Media] eMagine Launches New Websites
'eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this blog to provide educational material for our visitors on these subjects. Below is a sampling of some new website launches, and the services eMagine provided: New England Oil Company. Neostem.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, FEBRUARY 6, 2013
[Social Media] Dear Facebook. Please let me pay you.
There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. Related Stories Does everybody need a social media strategy? Social media trends that are colliding in 2013 A cautionary tale: Putting your business in the hands of Facebook.
B2B IDEAS @ WORK | THURSDAY, SEPTEMBER 8, 2011
[Social Media] A B2B Marketing Fail With Positive ROI
was much more successful with my efforts to increase my engagement on Social Media. Goal: Engage daily on social media. My experiment did at least prove to me that I can keep up a busy pace of paying work while also investing time in blogging and social media to contribute to our agency’s inbound marketing efforts.
FEARLESS COMPETITOR | TUESDAY, APRIL 9, 2013
[Social Media] BtoB Content Marketing – 2013 Benchmarks, Budgets and Trends
more tactics, and distributing their content on more social networks than they have in years past. We love comments and those who share on social media. 'Buffer. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute. Joe Pulizzi, Content Marketing Expert.
B2B LEAD BLOG | FRIDAY, JANUARY 18, 2013
[Social Media] ReachForce Demand Generation Sponsor at Online Marketing Summit
Improving Lead Generation Using the Social Media Advancements in 2012. We focus on solutions for B2B demand generation marketers to improve and accelerate results from all their online initiatives. Come see us at the Solutions Expo, Booth 319. Why Understanding your Customer is Key to Getting through the Personalization Filter.
FEARLESS COMPETITOR | MONDAY, JUNE 18, 2012
[Social Media] CMOs Speak: The Guide to the New Crazy World of Marketing is released
We love comments and those who share on social media. The new white paper to help Chief Marketing Officers deal with the crazy new world of marketing is now available. Sponsored by Silverpop, it is penned by Jeff Ogden of the sales lead generation company Find New Customers. It’s also a quick and fun read. What do you think?
KOMARKETING ASSOCIATES | TUESDAY, OCTOBER 30, 2012
[Social Media] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
Gail Goodman, CEO of Constant Contact , recommends brewing up some off-season excitement around your seasonal business, including promoting customer success stories on your company blog or via social media and pushing out valuable content that engages customers year-round. Everyone always says pets are smarter than people. Don’t they?
PAUL GILLIN | THURSDAY, AUGUST 4, 2011
[Social Media] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 3, 2011
[Social Media] Six ways to make money from Empire Avenue
It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation and social media status in one fun little package. Your personal share price rises and falls based on your ongoing social engagement, and the activities of your “shareholders.
SAZBEAN | SATURDAY, MARCH 16, 2013
[Social Media] Top Internet strategy, marketing and technology links for the week of March 16, 2013
eConsultancy) Have We Found the Holy Grail of Marketing? Mashable!) News & Notes
CONNECT THE DOCS | WEDNESDAY, JUNE 9, 2010
[Social Media] David
One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. They’ll increasingly realize it’s difficult – if not impossible – to engage decision-influencers/makers in these media without compelling perspectives to offer.
CONNECT THE DOCS | WEDNESDAY, JUNE 9, 2010
[Social Media] Craig
One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. They’ll increasingly realize it’s difficult – if not impossible – to engage decision-influencers/makers in these media without compelling perspectives to offer.
HUBSPOT | THURSDAY, AUGUST 11, 2011
[Social Media] Websites Using Google's +1 Button Get 3.5x the Google+ Visits [Data]
Google+ is the newest kid on the social networking block. Use social sharing buttons! Social sharing buttons serve two important purposes. The first is they make it super easy and quick for a visitor to share your content on social media sites. The result? Websites that use Google's +1 button generated 3.5
INDUSTRIAL MARKETING TODAY | TUESDAY, SEPTEMBER 6, 2011
[Social Media] Industrial Blog Sites Revisited
39% of the engineering, technical, manufacturing and industrial companies plan to implement a company blog as part of their 2011 social media initiatives and 50% expect to invest more (compared to 2010) in company blogs according to GlobalSpec’s 2011 Trends in Industrial Marketing. Blog sites as inbound marketing hubs.
HUBSPOT | FRIDAY, FEBRUARY 18, 2011
[Social Media] Google Launches A More Social Search
Facebook won't give Google access to its social graph data. In response, the search engine giant is working with just about every other social network in an effort to make Google search social. Yesterday Google launched an upgrade to its search engine, adding social results for users signed in with their Google accounts.
HUBSPOT | THURSDAY, JANUARY 17, 2013
[Social Media] The 9 Circles of Marketing Hell: Where Will You Spend Eternity?
Circle 3: Not Monitoring Social Media. People are using social media to communicate with you -- for customer service, research, and sales -- whether you like it or not. The Punishment: You have to personally respond to every angry customer complaint that comes through social media, for every brand in the world.
GREAT B2B MARKETING | TUESDAY, JULY 23, 2013
[Social Media] B2B Retargeting – Benefits and Pitfalls
Have either posted or read social media content related to accounting software. Two general categories of retargeting are ad retargeting and social retargeting. Social retargeting works in a similar fashion. In subsequent posts I will talk about some of the specific media and methods you can use to retarget prospects.
SAVVY B2B MARKETING | FRIDAY, JANUARY 8, 2010
[Social Media] Savvy Week in Review - January 8
by @tdefren Todd Defren gives a 60-second overview of a new chart from Forrester that breaks media down into three core categories: owned, paid, and earned. Top 10 WTF Social Media Moments of 2009 - by @ignitesma Just for fun - see how many you remember. Looking for ways to kick-start 2010? Interesting and worthy of discussion.
TOMORROW PEOPLE | TUESDAY, AUGUST 14, 2012
[Social Media] The Key to Online Digital Marketing is Achieving Higher Grades
The world has changed; your performance in social media , blogs and email marketing must also be better than your competitors’ But it’s often difficult to assess what you’re getting right and what needs to improve. It’s no longer enough to base your inbound marketing strategy around your dazzling website.
BIZNOLOGY | TUESDAY, JULY 1, 2014
[Social Media] Google+ on its Third Birthday
It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. To leave Facebook behind and make G+ my number one social media wife.
WINDMILL NETWORKING | MONDAY, JUNE 18, 2012
[Social Media] Merging Social and Mobile to Maximize Your Reach
If the past few weeks have taught us anything, it is that now more than ever, social media giants have officially realized mobile is here to stay. With such a heavy emphasis being placed on mobile by all of our favorite social networks, it stands to reason that there is plenty to be gained by businesses that follow suit. Mobil
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, NOVEMBER 1, 2013
[Social Media] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. But for brands, the real opportunity lies in the data obtained from consumer interactions on these social media sites.
HUBSPOT | MONDAY, JULY 14, 2014
[Social Media] 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]
Whether your posts are being discovered in social media, search engines, or inside of people''s inboxes, the titles are the first things readers will see -- and they''re the gatekeepers of the excellent content just one click away. What''s the most compelling blog post title you''ve ever come across? Blogging
SALES INTELLIGENCE VIEW | TUESDAY, NOVEMBER 15, 2011
[Social Media] InsideView Brings Sales Intelligence to International Sales Teams
After tremendous growth in the US, InsideView, the leader in sales intelligence and social selling, announced today the beginning of its global expansion beginning with its InsideView UK and Ireland Edition. Global Demand for InsideView’s Sales Intelligence. Sales Intelligence Tailor Made for the UK and Ireland.
SAZBEAN | WEDNESDAY, NOVEMBER 6, 2013
[Social Media] How to Incorporate Video Into Your Website for Better Conversion
Social Media Examiner : 76 percent of marketers plan to add video to their sites, which makes video a higher priority than social media and blog integration. 'Many business owners balk at the idea of making a video for their websites. billion online videos today. You could also add video of creative uses for your product.
MARKETING INTERACTIONS | WEDNESDAY, JANUARY 8, 2014
[Social Media] How Does Your B2B Brand Reflect On Your Buyers?
The truth is, social media and user-generated content and channel proliferation has created a version of reality that often reminds me a lot of high school. 'I've been reading a lot of posts lately about making emotiional connections with B2B buyers, along with reminders not to forget their personal side. like this guy! Uh oh.
WRITING ON THE WEB | WEDNESDAY, MAY 8, 2013
[Social Media] Content Marketing Focus: Lessons from Steve Allen
When people try to follow too many rules and guidelines, for example, for content marketing and social media, they end up with mediocre results. Everyone, especially small business owners, is using blogs, website, and social media sites to get found, get known and get clients. Time-Saving Tips for Social Media Marketing.
SMASHMOUTH MARKETING | WEDNESDAY, OCTOBER 21, 2009
[Social Media] B2B Demand Gen Letter to Google: Real Time Search
When someone goes to Google and types " appointment setting ," don't you want your organic results on the left and your real time social media posts on the right? If someone has already written about this, forgive me. But twice in the past few weeks the discussion of real time search came up and how it might touch b2b demand gen.
B2B MARKETING MENTOR | MONDAY, JUNE 17, 2013
[Social Media] Content is King and You Can Be Too: The Convergence of PR and Journalism
Your great content needs to appear in all the right places, be shared on social media and get links and mentions in blog posts and articles. They may also do their own publicity: writing blog posts and sharing them through social media, or Tweeting breaking news and information. The Social Revolution. Not exactly.
TRADESMEN INSIGHTS | THURSDAY, JUNE 3, 2010
[Social Media] White Paper: Overview of the Electrical Market
Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. How Do You Measure Social Media Success? We recently completed an overview of the Electrical market. The Highlights include interviews with editors of the top two trade publications. Click here to sign up.
TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 7, 2010
[Social Media] White Paper: Overview of Plumbing Market
Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. How Do You Measure Social Media Success? We recently completed an overview of the Plumbing market. The Highlights include interviews with editors of the top trade publications. Click here to sign up.
THE B2B RESEARCH BLOG | MONDAY, MARCH 26, 2012
[Social Media] Email marketing: Overcoming message overload
And as a bonus, not only will good content optimise email success, but it can feed other activity such as social media, events and PR. I’ve always felt my groaning inbox bore testament to the popularity of email marketing. Now my suspicions are confirmed. . Click for enlarged infographic. Think others would be interested?
SOCIAL MEDIA B2B | FRIDAY, MAY 20, 2011
[Social Media] Several B2B Perspectives on LinkedIn’s IPO
With this week’s IPO of LinkedIn, which happens to be social network site that seems to be most synonymous with B2B social media, we could not ignore it. We round out this week’s posts with a couple perspectives on why social media matters to business and how it fits into your life. from B2B Voices.
HUBSPOT | MONDAY, FEBRUARY 20, 2012
[Social Media] How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]
Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. Inbound marketing is no cakewalk. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first.
LEADSLOTH | MONDAY, AUGUST 23, 2010
[Social Media] MarketingSherpa B2B Marketing Summit
Just some highlights: Integrating Social Media with B2B Email – Daryl Nielson, Marketing Manager, Email B2B, HP and Mia Dand, B2B Social Media Marketing Manager, HP WW Enterprise Business Marketing. Social Media for the B2B Marketer – Alex Plant from NetApp and Natascha Thomson from SAP.
THE EFFECTIVE MARKETER | THURSDAY, MAY 3, 2012
[Social Media] What My Paper Route Taught Me about Content Marketing
Relying on automated feeds to push content rather than building genuine social media connections. Today, content marketers must support readers who find content via RSS, email subscriptions, bookmarking sites, social media, and organic search. Social Sharing. Note: This is a guest post by Brad Shorr. Theming.
SOCIAL MEDIA B2B | MONDAY, JULY 25, 2011
[Social Media] 5 Ways To Influence B2B Group Buying Decisions
So how can you use social media to influence the group buying decision? Here are five things to consider as you create social media content targeted at B2B group buyers: 1. Related posts: 8 Reasons Why B2B Social Media is Easier than B2C Although social media is seldom "easy", there are some distinct.
B2B IDEAS @ WORK | WEDNESDAY, SEPTEMBER 8, 2010
[Social Media] Save the Date! 2010 September B2B Marketing Happenings & Goings-on
September 14, Social: IRL Lawrence KS: You wont just learn effective social media marketing techniques, but will look at how social media works in conjunction with traditional marketing and why that's important. September 15-16, iStrategy Chicago, IL: Are you looking to quantify your social media efforts?
LOOPFUSE | WEDNESDAY, OCTOBER 31, 2012
[Social Media] 2012 Marketing Outlook Survey Results Webinar Replay [Video]
You can download the results here and be sure to tune into this webcast replay to hear some additional insights related to marketing budgets, how social media is being used for sales prospecting, and what makes a sales lead high quality vs. low quality. We would love you to try out LoopFuse here.
SYNECORE | TUESDAY, NOVEMBER 27, 2012
[Social Media] 6 Steps to Generate Leads Online with Content
An effective content strategy should contain written, audio, and visual media. Promote and Engage on Social Media - If content is your brand’s message, social is its amplifier. However, sharing your content on social media is the easy part. Don’t forget this. The same is true with content marketing.
SAVVY B2B MARKETING | WEDNESDAY, JANUARY 19, 2011
[Social Media] Savvy Speaks: Best B2B Twitter Tips
Unless you're living under a rock, you probably noticed everyone jumping on the social media bandwagon over the past year or two - Twitter in particular. there has been a debate over which social media platforms are appropriate for which businesses and how they would be used to their best effect. Stephanie. Heather.
CRIMSON MARKETING | THURSDAY, JUNE 26, 2014
[Social Media] Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]
She also leads the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and global field marketing programs. 'One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. Demand Generation Podcasts
HUBSPOT | THURSDAY, APRIL 26, 2012
[Social Media] The Ultimate Glossary of Performance Metrics Every Marketer Should Know
Is it because he has a larger social media following to promote his blog post to? Social Media. 7) Followers & Reach - Some marketers think of their social database like their email database. What is the total count of individuals that your business can reach through social channels? Content. Yipee!
FEARLESS COMPETITOR | TUESDAY, AUGUST 6, 2013
[Social Media] 7 Keys to Successful Lead Nurturing Best Practices
We love to read your comments and appreciate those who share our blog posts on social media. 'Up to 7 out of 10 visitors to your website are not ready to buy today. Give 3 to Sales and nurture the other 7 till they are sales-ready too. This is how you do lead nurturing best practices. What are lead nurturing best practices?
LOOPFUSE | WEDNESDAY, JANUARY 4, 2012
[Social Media] Marketing automation services are the rocket, but content is the fuel
This is a guest p ost by Russell Sparkman, CEO of FusionSpark Media, Inc., and Founder/Director of the Langley Center for New Media. The truth is that, in this day and age of social media, there are no short cuts. The Content Marketing Cycle, ©Fusionspark Media, Inc. Increasingly, the “what is content marketing?”
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 17, 2013
[Social Media] 5 Ways to Personalize Emails and Enhance Open Rates
Modern Marketers are equipped with an arsenal of prospect information garnered through web forms, third-party lists, social media, conference registrations, and a variety of other channels. Here are some tips to help you improve your email personalization: Segment your list separately by social data, such as birthdays, likes, etc.
CONTENT MARKETING FOR BI | WEDNESDAY, FEBRUARY 23, 2011
[Social Media] TDWI Vendor Panel on the Future of BI – part One
Social Media Data – Also known as social media analytics (SMA), this is definitely a new trend that has incredible value. Last week I had to opportunity to attend the TDWI conference on BI in Las Vegas. While TDWI actually holds four conferences every year, this first one of the year is always the largest.
SYNECORE | SUNDAY, APRIL 20, 2014
[Social Media] Marketing Eggcellence: The Top Branded Easter Campaigns
The supermarket''s #AsdaChick campaign combines TV and social media in a way that gets viewers dancing along to the beat of low prices. 'Historically observed as religious holiday, countries across the nation have grown to recognize Easter as a family tradition of morning brunch and egg hunts. let''s hop to it! Cadbury. Target.
CONVERSIONATION | FRIDAY, AUGUST 27, 2010
[Social Media] Customer-centricity is relevance, dialogue and more than a slogan
Customer-centric thinking and working is the main driver in all marketing changes, we are going through, including social media marketing, email marketing, etc. Customer-centricity is not some kind of slogan. It's a necessity for business and is achieved through relevance and dialogue, direct. Click title to read more
HUBSPOT | WEDNESDAY, MAY 18, 2011
[Social Media] Facebook Provides New Resource for Non-Profits
The most popular social network announced its launch of a new resource center specifically designed to support not-for-profit organizations. This is an exciting new step for organizations looking to improve their cause-marketing initiatives through social media. Free Webinar: Promoting Nonprofit Events With Social Media.
B2BBLOGGERS | THURSDAY, OCTOBER 7, 2010
[Social Media] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
Social media? Integrated search and social metrics – There’s no denying that SEO and social media go together. Platform-specific analytics – You are engaging prospects on different social platforms inside and outside of your business, but do you know what’s happening? How can we help you Make Good Media?
KOMARKETING ASSOCIATES | THURSDAY, JULY 11, 2013
[Social Media] How B2B Organizations Can Create More Effective “About” Pages
Social media is part of the reason. Prospective buyers have greater access and ability through social media to research a B2B vendor. Media assets such as executive interviews and product demonstrations. Links to company social media assets. And that should change. Showcase Coverage. RavenTools.
SYNECORE | MONDAY, FEBRUARY 11, 2013
[Social Media] Why Budgets are Shifting to Digital Marketing
Even the staunchest names in traditional media are getting hip with the times. As reported in TechCrunch, Hearst Digital Media is planning on incorporating personalization and responsive design into its new publishing platform. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so?
WINDMILL NETWORKING | FRIDAY, MAY 25, 2012
[Social Media] New Features That Make Google+ a No Brainer for Business Marketing
After all, it doesn’t (yet) have anywhere near the user numbers of social media juggernauts like Facebook or Twitter. This is the secret sauce that so many social media gurus out there totally miss when they pass over G+. Mark is Director of Social Media Marketing for Virante. Google
B2B IDEAS @ WORK | FRIDAY, NOVEMBER 12, 2010
[Social Media] LinkedIn: Building Your B2B Social Capital
As B2B marketers, we all know we should be constantly engaging with social media outlets like LinkedIn , but many of us just don’t do it; and since we’ve all read numerous reasons why social media is an important part of any B2B marketing strategy, I’m not going to discuss another one in an attempt to get you to start.
EMAGAZINE B2B BLOG | THURSDAY, JULY 28, 2011
[Social Media] PPC and SEO: once very different …now, not so much
Just recently, we blogged about the convergence of search engine optimization (SEO) and social media …an important trend that every B2B marketer needs to take account of. In a similar vein, let’s look today at what can be viewed as an analogous instance of convergence: that between SEO and pay per click advertising (PPC).
MODERN B2B MARKETING | MONDAY, JUNE 4, 2012
[Social Media] Graphic Facilitation – Where Every Picture Tells a Message
Immediately after each session, our visual boards were drawing crowds who took photos and posted them to various social networks right away. Destroying the 7 Myths of B2B Social Media. Sales Cycle Optimization with Content, SEO & Social Media. by Jason Miller We are all visual thinkers.
BLOG MY CALLS | THURSDAY, APRIL 24, 2014
[Social Media] Content Marketing: Are Infographics Actually Effective?
The infographics are shared on social media 4x more frequently than our average blog post. This infographic produced a fair number of leads and engagement on social media. 'We decided to ride the latest marketing wave and start producing infographics. Infographics Overview. How Effective Have the Infographics Been?
MARKETING INTERACTIONS | SUNDAY, OCTOBER 14, 2012
[Social Media] The Role of Content in the B2B IT Buying Process
IT Decision Makers share information mostly by email (86%), but 73% also use social media to source ideas and information to discuss with peers and colleagues. validation for the role of content: Enterprise IT Decision Makers engage with an average of 10 content assets during their buying process. Eight? " 2.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, AUGUST 13, 2014
[Social Media] How Marketing Can Collaborate with Sales to Create Engaging Content
Be sure to encourage salespeople to create their own kinds of content as well: they can do things like reaching out to customers on social media or writing guests posts on relevant blogs. She''s also a writer and contributor to Social Media Today, Business2Community, Salon, ThinkProgress and NewsCred Go prospecting.
HUBSPOT | THURSDAY, AUGUST 4, 2011
[Social Media] Google+ to Lead to the Comeback of Google's Realtime Search
Realtime Search was Google's way of including relevant posts and data from sites like Facebook, Twitter, and other social media services in real time. Thought you could put social media optimization on the back burner because of Google's discontinuation of Realtime Search? How is your social media presence faring?
HUBSPOT | MONDAY, APRIL 2, 2012
[Social Media] Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]
Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Severely. Then something magical happened. What's Going On?
TRADESMEN INSIGHTS | WEDNESDAY, MARCH 3, 2010
[Social Media] B-to-B Marketers: What Type of Twitterer Are You?
read a post recently from Jason Falls (a social media guy who I admire), Four styles of marketing on Twitter , and thought he hit it right on the head. This entry was posted on Wednesday, March 3rd, 2010 at 9:04 am and is filed under Social Marketing , Twitter. How Do You Measure Social Media Success?
SOCIAL MEDIA B2B | SATURDAY, JUNE 25, 2011
[Social Media] Smart B2B Content, Awesome B2B Content and the Grid
Every B2B social media approach needs to start with remarkable content. As social cues become more important to search results, compelling content has become even more critical to successful inbound marketing. We round this out with some thoughts on challenges and fears of social media. from Eloqua Blog.
TRADESMEN INSIGHTS | THURSDAY, JULY 21, 2011
[Social Media] Tips on How to Avoid Blogging Mistakes
recent article by Cindy King in Social Media Examiner, 21 Dangerous Blogging Mistakes (and How to Fix Them) outlines some items from industry leaders on what they see as the biggest mistakes. Marketing Tips Social Marketing cindy king how to avoid blogging mistakes Social media examiner
SALES LEAD INSIGHTS | FRIDAY, JANUARY 29, 2010
[Social Media] The Top 10 Silly Marketing Mistakes B2B Marketers Make: Your Input Wanted (and Rewarded)!
These can be anything from email or PPC ad campaign no-nos and social media blunders to “old school marketing snafus involving trade shows, print ads, etc. We can’t promise to make you famous, but if you share your top 10 list of silly mistakes that B2B marketers make, we’ll include you in our upcoming e-book.
VIRALLY BLOG | FRIDAY, MARCH 7, 2014
[Social Media] Digital In Kent
To hear about the very latest in social media and new ways to win new business from renewed speakers such as: Luke Quilter – Sleeping Giant Media. Zoe Cairns- ZC Social Media. 'Kents biggest Digital Marketing event takes place again this year in The Orchards, East Malling. 15am to 5:15pm. Wednesday 26 March 2014.
SMASHMOUTH MARKETING | MONDAY, MARCH 29, 2010
[Social Media] B2B Demand Generation Boot Camp: Next Gen Inside Sales Training
Inbound Marketing, Outbound Marketing, Marketing Automation and Social Media are all brought to the introductory level so that our reps become marketers, not just sales reps. Over the past four months Green Leads has been starting new reps on the first Monday of each month. Inside sales seems to be like that, growth and replenishment.
SAVVY B2B MARKETING | TUESDAY, DECEMBER 13, 2011
[Social Media] Savvy Toolkit - Hubspot's Marketing Grader
How effectively is my business using social media? Need an early new year's resolution idea? suggest you run your company URL through Hubspot's Marketing Grader. This new and improved version of the original Website Grader gives a more comprehensive view of your total inbound marketing efforts via your website.
TRADESMEN INSIGHTS | WEDNESDAY, JULY 14, 2010
[Social Media] Use Twitter to Talk Up Your Brand to Tradesmen
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Use Twitter to Talk Up Your Brand to Tradesmen If you don’t talk up your brand on Twitter and other social sites, you’re missing the boat. take my survey [link].
HUBSPOT | THURSDAY, DECEMBER 19, 2013
[Social Media] Enough Already! 7 Marketing Predictions We're Tired of Hearing
3) Social media will be all about engagement. Not to be a Debbie Downer , but engagement isn''t the only thing that works on social media. So make sure you''re finding a balance between broadcasting messages, generating leads, and actually engaging with your social media followers. So let''s get to it!
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 9, 2009
[Social Media] Research shows small business owners struggle with Twitter
The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used. But even that figure may be deceptively high – the survey sample was of business leaders already using some form of the social web. Business.com, December 7, 2009, [link].
MODERN B2B MARKETING | FRIDAY, JANUARY 11, 2013
[Social Media] How to Get More Out of Your Content Promotion
Promotional channels include email campaigns, events and social media. Let bloggers, press, analysts and other influencers know about your content so they can share it with their followers via social media, blog posts, and more. by Dayna Rothman You have worked hard to create some awesome content. Now what?
B2BMARKETINGSMARTS | THURSDAY, FEBRUARY 3, 2011
[Social Media] B2B marketers: Have you earned your cred?
Even with marketing automation they are up to their necks in the day-to-day management of making sure stuff gets done — “stuff being the creation of content, emails, direct mail, social media initiatives, trade show preparation, you name it. What he presents is the proposed marketing plan for the upcoming 12 months.
WEBBIQUITY | MONDAY, JANUARY 7, 2013
[Social Media] New Tool to Measure Web Presence Optimization
It’s a super-set of SEO, encompassing owned, earned and paid media, or presence. As noted here previously, with more than 90% of high-value buying decisions now starting with online research, it’s imperative for companies to be “everywhere” online when buyers are looking for information about what they offer.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 3, 2011
[Social Media] B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers
Social media is huge and growing. What role does social media play in B2B demand generation today? Some B2B marketers, especially those with more time than money, have had success generating leads with social media. Mac is also publisher of Sales Lead Report ® and B2BMarketing Technology Insights ™.
THE FORWARD OBSERVER | FRIDAY, OCTOBER 4, 2013
[Social Media] Why B2B Email Marketing Is Sexy (And It Knows It)
And compared to other, newer marketing tactics like social media and viral videos (like this one of the above pictured Spandy Andy ), it just doesn''t seem quite as sexy. Email actually predates the popular Internet era and social media. Poor email marketing. There are reasons for this perception. Not as sexy.
LEADSLOTH | FRIDAY, JULY 10, 2009
[Social Media] Demand Generation Blogs Continued
Rebekah and her team write about demand generation, with lots of good articles on content marketing and social media. In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. B2B Marketing Zone. DemandGen Report. Gary Katz, Marketing Operations at Work.
B2B LEAD BLOG | MONDAY, MAY 16, 2011
[Social Media] The VP of Marketing Corner
All of the “classics” are in abundance—better website, better messaging, more social media As the first senior marketing executive at an early stage technology company, the demands for urgent attention are without end. Even in a very successful company, marketing is often playing catch-up with the rest of the organization.
B2B MARKETING INSIDER | FRIDAY, JUNE 17, 2011
[Social Media] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
And for those of you who unfollowed me, I understand…My output has caused another Social Media Hangover. Then Guy Winch gave us the formula for “Turning Unhappy Customers Into Fans. Sandy Carter compelled us all to become Social Businesses. met the best people in the business. But I know I missed a few.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 19, 2012
[Social Media] This is why I am not reading or tweeting your blog post
So keep headlines short enough to encourage social sharing. Related Stories 8 ways blog writing is unique What Proctology Exams Teach Us About Social Media How do you know if your blog is making an impact? Will the social web fuel international cooperation or catastrophe? Maybe one of them is yours? Here Sell me baby.