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  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Social Media] 20+ Metrics for Measuring B2B SEO Performance
    Social shares acquired per platform/program. Contacts researched, contacted, and communicating with/added to network (via social media). How To Extend B2B Marketing With Better Social Media Measurement Tools. Using Tools & APIs To Track Your Social Media Strategy. Organic search engine traffic.
  • STORIES THAT SELL  |  THURSDAY, FEBRUARY 23, 2012
    [Social Media] 5 Trends in Customer Case Studies – An Interview with Projectline
    I've followed the firm and gotten to know a few folks via social media the past few years. asked about story length in light of Eccolo Media's survey indciating IT buyers want longer stories. What's new with customer stories and where are we headed? With five offices in the U.S. Audiences want "snackable" content.
  • NUSPARK  |  THURSDAY, AUGUST 22, 2013
    [Social Media] The Many Roles of an SEO Professional; What an SEO Tactician Does
    We are Social Media Strategists. We now know the importance of social media with search visibility. We can show how active social engagement contributes to rank. .  . Social Media Optimization. What is a search engine optimization tactician. We are Content Strategists. We tweet, post, and share.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Social Media] 10 Characteristics of a Growth-Focused Content Marketer [Infographic]
    You've probably heard of a "growth hacker" -- someone who uses creativity, analytical thinking, and social metrics to help their products or services gain exposure. Content hacking is helpful if you want to increase your blog traffic, grow your subscriber base, see your posts get shared more on social media, and so on.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Social Media] Great webinar for Tampa area dentists and chiropractors is delayed.
    You’ill not want to miss this webinar by Likeable Local , Social Media Marketing Software to make YOU more Successful. It sure seems that almost all dentists and chiropractors are active on social media such as Twitter and Facebook, but most results are limited. Sign up here right now: [link]. Why attend? Thank you!
  • WEBBIQUITY  |  MONDAY, MAY 20, 2013
    [Social Media] 16 Remarkable Web Analytics Guides, Tips and Techniques
    This richly illustrated post shows how to set up actionable dashboards and widgets to monitor a variety of specific custom metrics like non-branded keyword traffic, top actionable social content, page load speed, top converting keywords, top exit/bounce pages and others. Which Google Analytics (GA) metrics are most important?
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Social Media] How Should Publishers Deal with Platform Overload?
    As a marketer for a media company, the world is your oyster. If you sit down and ask yourself which you’d like to pursue, you’d likely respond with ‘all of them’—each social media channel and social network brings a unique set of strengths and weaknesses to the table. MediaWhy not cast your net wide?
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Social Media] Origami Logic Scores Gold with “Brand Olympics” Campaign
    The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns. This kind of “social wall” is also commonly used for events to display live tweets as they posted.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 14, 2013
    [Social Media] We create content and content also creates us
    think my friend J ason Falls put it very well when he stated in the book: “Before the social web, there was always a ceiling or a velvet rope – a limit to where you could go with your influence unless you were somebody famous. by Ian Cleary Related Stories Do you have to cheat to be successful on the social web? Yes, I create content.
  • AD YOUR COMMENT HERE  |  MONDAY, JULY 30, 2012
    [Social Media] Developing a Content Strategy for Your Institution [Presentation for #eduWeb2012]
    Conferences & Events Content Production content marketing eduweb Higher ed Social MediaAn in-depth discussion on how to develop a content strategy for your institution, identify and repurpose existing content, and efficiently create new content. Presentation slides from eduWeb 2012 on July 30th in Boston, MA.
  • MARKETING EDGE  |  WEDNESDAY, APRIL 8, 2009
    [Social Media] Progress, Obstacles and Solutions at Business Smart Tools
    Social media is at a defining moment, a point where there are ample technologies to effectively participate in the medium, but also significant issues being debated within organizations about using the medium. The Business Smart tools conference will have workshops on using Twitter for business, and the ROI of social media.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social Media] 2 Steps to Develop Your Social Recruitment Strategy
    You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time Time to start developing your social recruiting strategy and mastering this discipline whatever the size of your company and its recruitment budget. Remember
  • MARKETING EDGE  |  WEDNESDAY, MAY 4, 2011
    [Social Media] A Mother’s Day Marketing Tip
    Hitting on a single topic in marketing, social media and business communications. social media epic change moms mother's day mother's day giftQuick and to the point.
  • PAUL GILLIN  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] Infographic Gives Good Overview of Good Helpouts
    How to Social Media Technology video Google Helpouts One of the many little-known Google services is Helpouts , which are video meetings with experts who can help you do everything from seed your lawn to play the piano. Some carry a charge and others are free. Several brands offer free Helpouts to support their products.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 29, 2010
    [Social Media] Best of 2010 – The Wrong Way to Social Network
    original on social networking posted on August 2, 2010) Social networking (using the social web) is about connecting with people — asking questions, having conversations — basically the same things you would do if you were talking in-person. The same goes with Twitter and Facebook and other social networks.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 28, 2010
    [Social Media] Three Overlooked Ways to Improve SEO Results
    Social Media: while social media adoption is rapidly increasing, these efforts aren’t always coordinated with SEO or appreciated in terms of search benefits. Links from social bookmarking sites can improve the rank of content-rich pages buried in your site’s navigational structure. Share this on Bebo.
  • SAZBEAN  |  MONDAY, AUGUST 2, 2010
    [Social Media] The Wrong Way to Social Network
    Social networking (using the social web) is about connecting with people — asking questions, having conversations — basically the same things you would do if you were talking in-person. Yet many companies still treat social media like traditional media — as a way to distribute marketing and advertising messages.
  • AD YOUR COMMENT HERE  |  TUESDAY, JULY 13, 2010
    [Social Media] Emotional Brand – it’s also important
    Take two long-standing social media examples: Zappos. However, the social media response (or lack thereof) on the part of Motrin was at best weak, and at worst late and irritating for the angry crowd it needed to talk to.  Closely related is the idea of your Emotional Brand. These emotions can work both ways for you.  
  • SAZBEAN  |  WEDNESDAY, JUNE 30, 2010
    [Social Media] Sazcast Episode 31 – Detroit’s Entrepreneurial growth via the social web with Adrian Pittman
    Detroit’s Entrepreneurial growth via the social web with Adrian Pittman, Director of Development & Partner with Module. Tags: Business Marketing Sazcast Social Media Social Networks Strategy Show notes. Here are the links we discussed in the podcast: Module. Future Midwest. Adrian’s Twitter. TedXDetroit.
  • MARKETING FINGER  |  SATURDAY, MAY 15, 2010
    [Social Media] How to opt out of Facebook’s new Instant Personalization Program
    Tags: social media facebook Instant Personalization Program opt-out privacy
  • MARKETING EDGE  |  SATURDAY, APRIL 3, 2010
    [Social Media] 3 Qualities of a Community Catalyst – Part 3
    Lisa Qualls of Fresh ID from Albert Maruggi on Vimeo. 1) Energy – yes I know you are a wife, parent, running a business, president of an 1100+ member social media club (insert any one of a dozen responsibilities here), but you still have a few more ounces left for another project, community event, or road trip guest.
  • CHRIS KOCH  |  FRIDAY, APRIL 2, 2010
    [Social Media] How to build emotional engagement in B2B marketing
    This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix. Social media offers some new ways for us to build emotional connections with customers by connecting them with other people and their stories. But let’s not get too hung up on social media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 9, 2009
    [Social Media] 5 Tricks to B2B Marketing Socially
    Then how do B2B Marketers use that content with Social Media to do the same – here are 5 tricks to Marketing B2B content socially … 1) Tell good Stories – You have a new kind of marketing evolving now – a marketing that is driven by good stories. Related posts: What to look for in a Social Media Marketer?
  • BEYOND  |  WEDNESDAY, APRIL 22, 2009
    [Social Media] Twitter, Common Decency and the Corinthian Spirit
    Tags: Beyond Communications Interactive social media twitter
  • BEYOND  |  FRIDAY, JULY 3, 2009
    [Social Media] Capture the data. Release the goodwill.
    Tags: Beyond Communications Interactive data lead generation social media
  • BEYOND  |  THURSDAY, JULY 23, 2009
    [Social Media] Turning the B2B world inside-out. Or is it outside-in?
    Tags: Beyond Brand Communications Interactive B2B communications inbound marketing social media
  • MARKETING EDGE  |  THURSDAY, JANUARY 3, 2008
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Nice post!
  • ANYTHING GOES MARKETING  |  SUNDAY, MAY 17, 2009
    [Social Media] Latest B2B Marketing Trends From SiriusDecisions Summit 09
    Suppliers are looking for ways to help out their partners Social media in B2B marketing is still at its early stages but expect this to grow enormously for the next summit The key across all of these topics is sales/marketing alignment. Unfortunately, I wasn’t able to go (not without trying!) Why not have one on Why they switched?
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MARCH 26, 2008
    [Social Media] Podcast: A new role for sales as expert content filters
    It was built in collaboration with established media companies like Business Week, ZDNet and BNET. I see it as a social media site (that doesn't focus on social media) but rather looks at real meat and potatoes sales and marketing. You can listen here. This is the key to lead nurturing with a human touch.
  • I-SCOOP  |  TUESDAY, JUNE 17, 2014
    [Social Media] Content marketing strategy beyond the first degree(s): value chains
    Content marketing Brian Solis content marketing strategy Jay Baer Ram Charan
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 6, 2012
    [Social Media] Savvy Week in Review: January 6
    Five Things B2B Marketers Need to do Before Going Social via Chief Business Marketer. Check out the sage advice of Greg Ott, CMO at B2B web marketing firm Demandbase, on how to boost the likelihood of getting you want from yoru social media engagement. Happy New Year, everyone! Common B2B SEO Mistakes by @NickStamoulis.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 26, 2014
    [Social Media] LinkedIn Changes for Your Company Page
    Do you need help managing your social media profile? LinkedIn social mediaI received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. Running out of time to post updates?
  • PWB MARKETING BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Social Media] Gain More Twitter Followers
    At PWB, we can help with social media strategy and execution. social mediaWant more Twitter followers? Use these tried-and-true methods to gain more followers today. First, there are written and unwritten rules for using Twitter. One of the unwritten rules is to follow people who follow you. Want to get noticed online?
  • SAZBEAN  |  THURSDAY, JULY 8, 2010
    [Social Media] 18 Things Online Measurement Can Tell You
    Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. How much traffic is coming from Twitter or Facebook or other social networks. How many people click on the links you send out via Twitter or Facebook or other social networks (requires URL shortener).
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JUNE 17, 2010
    [Social Media] Friends, Avatars, Countrymen, lend me your ears
    As you know we’ve been doing a lot of experimentation with the best way to apply social media in the B2B marketing realm , and David’s post hit on one of the biggest challenges we’re all facing – what to do about Facebook as B2B marketers. Tags: Facebook Social media Discovery B2B Marketing
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 24, 2009
    [Social Media] Marketing Automation and B2B Marketing Predictions for 2010
    We likely won’t see mainstream shifts in this ownership until 2011 or beyond. 7) Follow me, Friend me, or List me: in 2010 we’ll see a dramatic shift in the definitions of influence in social media as we move from raw counts (like Followers or Friends) which are almost entirely ignorable, and to a model that comes one step closer to true influence.
  • LEADSLOTH  |  TUESDAY, OCTOBER 20, 2009
    [Social Media] Is Content Marketing the New PR?
    You start defining the personas that you target, and you find out how to reach them through Social Media. Tags: Social Media content marketing public relations seamless integration came up with two low-fi sketches. I’m interested to hear your opinion on these visualizations. The OLD Situation. The NEW Situation.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 15, 2009
    [Social Media] The 1-9-90 rule won't work for Internal Collaboration
    think as Social Media marketers we have to get better at training. Tags: social media Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You are a hero. But where is the productivity?
  • MARKETING EDGE  |  MONDAY, FEBRUARY 4, 2008
    [Social Media] MN GOP caucus location search phrase yields Obama google ad - nice
    The numbers of people on social networks might be small compared to the numbers that mainstream media can deliver, but look at the last two presidential elections. Clearly Obama's campaign is honing its web and social networking skills. Now that's really reaching out to the other side. So the issue is does it really matter?
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Social Media] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. 1) Social Media Manager. Job Description: Do you tweet, share, and post to social media in your sleep? The ability to communicate on social platforms in a consistent, on-brand voice. Definitely! Maybe not.
  • OPENTOPIC  |  WEDNESDAY, MARCH 30, 2016
    [Social Media] 60 B2B Marketing Quotes, Stats, and Facts for the Modern Marketer
    B2B buyers are using social media to guide themselves through the decision making process, relying more on advice from peers and influencers than sales copy. In this shifting landscape, social media marketing and content marketing have become powerful allies for B2B. Marketing ROI Cmo marketing roi
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 2, 2009
    [Social Media] The Top 3 Priorities for 2010 Marketing Budgets
    Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). What’s more, social media supports SEO and even branding activities. Tweet This!
  • WINDMILL NETWORKING  |  THURSDAY, JULY 8, 2010
    [Social Media] I’m Unemployed…What Should I Blog About?
    Whenever I speak about social media and the job search to those that are unemployed, I always have a few attendees who “see the light&# and get excited about blogging. They see the advantages of blogging to start sharing information through social media and establishing their personal brand as part of their job search strategy.
  • SAZBEAN  |  SATURDAY, APRIL 5, 2014
    [Social Media] Internet Marketing Strategy Articles for the Week of March 31, 2014
    THE NEW BUZZWORD THAT IS 100 PERCENT B T (Social Media Explorer). How Boolean Search Improves Your Social Media Monitoring (Social Media Examiner). The Greatest Opportunity In Social Media Marketing Today (Duct Tape Marketing). 500 is Using Social Media (Marketing Charts). grow}).
  • SAZBEAN  |  THURSDAY, JULY 18, 2013
    [Social Media] Content Marketing for Small Businesses
    In today’s social world, creating good, informative content is extremely important to standing out among competitors. At the same time, monitoring social media can reveal topics and trends that can drive your editorial plan by covering issues, topics and especially, answering questions that your customers and buyers are interested in.
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 19, 2008
    [Social Media] “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?�
    He said it in a recent speech where he questioned whether marketers have a place in social media. He doesn't even like the words social media! Here I go again with this movement idea, but McConnell's perspective supports this concept, social networks are more a movement of communities, than a marketplace for your stuff.
  • ACQUIRING MINDS  |  THURSDAY, MARCH 31, 2011
    [Social Media] Top 5 Reasons to use Segmentation
    Lower List & Media Costs. In understanding what the best prospects look like, marketers can rent lists and purchase media in a much more targeted fashion.  Lower risk of social media flaming. Aggravate a prospect and a marketer risks provoking a negative reaction flamed through social media and social networks.  
  • SAZBEAN  |  THURSDAY, SEPTEMBER 30, 2010
    [Social Media] Why Regularly Updated Content is so Important
    You need a social media strategy which places where you connect with people and distribute your content. social media strategy helps people find your content (no one really browses websites or blogs anymore), have conversations about it and share it. The same is true for social media. What do you think?
  • MARKETING EDGE  |  FRIDAY, DECEMBER 7, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Now what?
  • MARKETING EDGE  |  SATURDAY, JUNE 14, 2008
    [Social Media] A time for dialogue in democracy, an interview with the authors of Millennial Makeover
    have said for a long time that social media is more a movement than a market. The nature of social media and the timing of this technology fits perfectly with the Millennial generation. They are turning to social media, blogs, twitter, Facebook and many others. Time 21:37.
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Social Media] Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]
    Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Severely. Then something magical happened. What's Going On?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2009
    [Social Media] Authenticity and the new world of "earned media"
    recently engaged in a discussion with Michael Torano , President at Sevens Full (a consultant who works on digital out-of-home advertising), who had some great insights into becoming a successful participant in social media: "The old adage "Content is King" also applies to social networking, social media and online community efforts for business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 6, 2012
    [Social Media] Buttbook. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Related Stories Finally, we have an answer. A {growtoon}. Black Friday Deals on Groupon Stock! A {growtoon}. Nutrimus Posticus. A {growtoon}. Awesome Box. A {growtoon}. Mergers that should have never happened. A {growtoon}.
  • MARKETING EDGE  |  FRIDAY, NOVEMBER 16, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • PR MEETS MARKETING  |  FRIDAY, JANUARY 28, 2011
    [Social Media] Updates from PR Meets Marketing
      For nearly 3 years, I’ve been writing about PR, marketing, social media, and most recently virtual events. At times, I’ve been very prolific and other times I’ve gone weeks
  • GREAT B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Social Media] B2B Content Marketing That Drives Results
    Effective B2B content attracts visitors to your website, provides value for your social media outreach, converts website visitors to leads, and much more. Provides online and social media value. There is a lot of buzz in the air about content marketing. The Payoff Earned from Effective B2B Content. Credibility boost.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 27, 2015
    [Social Media] How to Write Blog Posts that Get Shared on Facebook
    Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. How to Write Blog Posts that Get Shared on Facebook by Mike Gingerich - Maximize Social Business. Business owners today might face some challenges when it comes to blogging.
  • HUBSPOT  |  TUESDAY, OCTOBER 30, 2012
    [Social Media] The Somewhat Surprising State of Online Advertising [New Data]
    As the infomercials say, "your results may vary.". 3) Actually, traditional media is overwhelmingly the preferred place to view advertising. plain advertisements? I am excited to see the preference for things like consumer forums and friends, family, and coworkers, which are considered "traditional media" in this study. Annoying?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Social Media] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    We Are Social’s Social, Digital & Mobile Worldwide in 2014. The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Final Thoughts.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Social Media] 23 Terrific Email Marketing Guides
    ” Online events are also effective, while social media sharing buttons are at the other end of the scale, cited as “very effective” by only 9% of marketers. Opt in email marketing: 9 Powerful eMail Conversion tactics from the Pros by Razor Social. What worst practices or pitfalls should email marketers avoid?
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 29, 2012
    [Social Media] Content Curation And 12 More Content Marketing Terms Defined
    Social Media” is so 91 days and 42 seconds ago…. Channel Manager: someone who promotes content for a specific type of channel (ie – social media, or ie Facebook as a more specific example) or across multiple channels. To me, content strategy is all about focusing on the needs of our audience. Photo Source.
  • READYPULSE  |  THURSDAY, OCTOBER 16, 2014
    [Social Media] The Stages of a Brand Ambassador Program: A Lifecycle
    Amplify: The fruits of activation can be amplified by leveraging the content in your marketing campaigns, rebroadcasting to your social audience and showcasting ambassadors who bubble up in the program in your marketing channels. It is critical to understand the different stages of a brand ambassador program in order to have success.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 15, 2011
    [Social Media] Live From SXSWi: Social Capital & The Hunt For The Magic Metric
    If marketers know one thing it’s that social media is huge. That was the takeaway from the panel “Social Capital: The Billion Dollar Digital Future,” which took place yesterday at South By Southwest Interactive. Companies are largely defining influence and social media success on their own. Who knows? Share email.
  • HUBSPOT  |  FRIDAY, OCTOBER 5, 2012
    [Social Media] Big Bird Shows Marketers the RIGHT Way to Newsjack the Presidential Debates
    More specifically, riding the giant tidal waves that ensued on social media when Mitt Romney said that, while he loves Big Bird, he still wants to cut government funding for PBS. They even included social sharing buttons -- which data shows lead to 7X more mentions -- on the webpage they direct people towards! Until now.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 12, 2016
    [Social Media] 10 Awesome Small Business Content Marketing Examples
    Pro tip: Before I start this week’s post I’d like to tell you about an awesome new content curation/social media tool that saves me tons of time called Quuu. first heard about the company when I interviewed their founder for my weekly Forbes column on starting a company by on solving problems. You probably know […].
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Social Media] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
    However, a blog template that’s maximized for social media sharing and integration is equally important. Social media optimization (SMO) is a relatively new form of inbound marketing that’s closely tied to SEO. Wouldn’t it be great to gain 700% more social media reactions, without changing a thing about your content?
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 10, 2010
    [Social Media] Creating Different Social Networking Personas by John Leavy
    The different social networking communities on the Web have their own conventions as well. Think of socializing in LinkedIn, a business community for professionals. The Facebook community is more casual, think of having a social gathering of family and friends at your home. The Office of the President itself deserves respect.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Social Media] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    What you can count on, however, is that whatever she writes will be so interesting that you’ll forget that you were supposed to plan your social media calendar during that half-hour. This blog’s standout feature is how it combines marketing savvy with creativity in multiple media. 3) Jim Gray. Those people are missing out.
  • B2B MARKETING ONLINE  |  FRIDAY, OCTOBER 29, 2010
    [Social Media] New Facebook Groups functionality
    Tags: Social media Facebook social crm social media social media monitoring
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 25, 2011
    [Social Media] 5 Ways To Influence B2B Group Buying Decisions
    So how can you use social media to influence the group buying decision?  Here are five things to consider as you create social media content targeted at B2B group buyers: 1. Related posts: 8 Reasons Why B2B Social Media is Easier than B2C Although social media is seldom "easy", there are some distinct.
  • SYNECORE  |  TUESDAY, NOVEMBER 27, 2012
    [Social Media] 6 Steps to Generate Leads Online with Content
    An effective content strategy should contain written, audio, and visual media. Promote and Engage on Social Media - If content is your brand’s message, social is its amplifier. However, sharing your content on social media is the easy part. Don’t forget this. The same is true with content marketing.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 22, 2014
    [Social Media] 5 Ways To Be More Productive on Instagram
    But is there really a business case for this visual social platform?  Ways To Be More Productive on Instagram by Tammy Kahn Fennell - Maximize Social Business. Related Stories Your Real Estate Social Media Strategy is a #Fail. They think so. Recently, they released a video to showcase larger brands using the platform.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Social Media] The Top 8 Priorities for Any One-Man Marketing Team
    If you put together buyer personas now, and then create every piece of content with a persona in mind, your content will work harder for you -- in fact, you may find persona-driven content results in your audience marketing your content for you! 3) Focus on the right social media platforms. Especially for a small business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 31, 2014
    [Social Media] What is search jacking and how can it hurt your brand?
    Using my new book  Social Media Explained  as an example, he taught me how to try to prevent spammers from hijacking this brand. Maybe tap other social media types to answer a question from time to time. Social Media Explained. Maybe tap other social media types to answer a question from time to time.
  • GREAT B2B MARKETING  |  FRIDAY, MAY 14, 2010
    [Social Media] Getting Noticed – in a Good Way – by John Leavy
     . Let’s talk about being noticed in the social media community; being noticed without being obnoxious or looking desperate that is. Here are some quick ways to begin to establish credibility in the social media stratosphere. Everyone following you in the social media communities may not be friendly.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 5, 2015
    [Social Media] 40 Must-Read Blogs For Entrepreneurs
    Here are the blogs that these entrepreneurs say they read religiously: Entrepreneur: Marc Fowler, President, Bullseye Media , a digital marketing agency specializing in helping dentists attract and retain patients. 1. Entrepreneur: Tim Sohn, CEO and founder, Sohn Social Media Solutions , social media education and marketing. 9.
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social Media] Selling is Easy! (If You Get the Right Support)
    Almost everyone is doing some kind of marketing online now, whether it’s as simple as having a website, or as in-depth as using a range of social media channels to target their audience. Download our free eGuide How to generate leads from social media today Could you make your sales process as easy as 1, 2, 3? Need leads?
  • DIGITAL BODY LANGUAGE  |  FRIDAY, FEBRUARY 13, 2009
    [Social Media] Interview with The Funnelholic
    Our conversation ranged across a number of topics, from the evolution of social media and its B2B marketing applicability, to measurement and the challenges of today's CMO. I got a lot out of our conversation, and I hope you will too. From my conversation with Craig Rosenberg, the Funnelholic: Steve: Will social media scale?
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Social Media] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Are you trying to optimize your title for social sharing? Using media in your tweet is a great way to engage your followers. Image Credit: Medium.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Social Media] Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics
    Banjo analyses the world’s social and digital signals the second they occur and organizes them by time and location giving companies an unprecedented level of understanding about humanity and the world around us. . Big Data. Data Analytics. Predictive Data. MetaData. There’s no denying the buzzword status of data at the moment.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 27, 2013
    [Social Media] Inbound Marketing: Are You Attracting Quality Leads?
    The most basic factor in attracting quality leads is to keep the content on your website and the messaging in your social media communications focused on your target audience and their needs. Once a buyer lands on your site or engages with you on social media, you have an opportunity to fulfill their need.
  • VERTICAL RESPONSE  |  SATURDAY, JANUARY 18, 2014
    [Social Media] What’s New Weekly – Q&A App Jelly and Nest Acquisition
    Social Media Tools/Services Videos acquisition app Chipper Nicodemus Context Derek Overbey google Jelly Jelly App Nest q&a Twitter verticalresponse What''s New Weekly youtube In this episode of “What’s New Weekly” we share the new Q&A app from one of the co-founders of Twitter called Jelly. All rights reserved.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 7, 2012
    [Social Media] A New Definition for Inbound Marketing
    ” The most common functional definition of inbound marketing is the combination of search, social and content. However, in a day when content mills and automated curation tools use content to drive search and social traffic , these common definitions of inbound marketing fall short. Social media?
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 18, 2012
    [Social Media] B2B gets Pinteresting
    Pinterest has rapidly shot up the rankings to become a major contender in the social media marketing world, ranked third behind only Facebook and Twitter in terms of popularity. To add to this Pinterest functions as a social media channel, allowing users to follow other users that interest them. The new contender. Charm.
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 6, 2011
    [Social Media] This is the week that was: The age of the digital bin man
    There have been many stories recently of organisations slipping up through on social networks, but what about when the bloggers get it wrong – putting businesses in jeopardy. Infographic of the week: You could create your very own infographic around the number of social media infographics being passed around from network to network.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 3, 2012
    [Social Media] 10 Common Facebook Questions Answered!
    Social Media answers Facebook Facebook Page Friend Request groups Hide messages News Feed Privacy Settings questions One of the great things about working at VerticalResponse is that we help solve problems, and not just with our own products or services. How do I see post from all my friends? Next to it is an upside down triangle.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Social Media] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Once you’ve captured their email addresses or added them to your social media following, you can nurture the relationship with them until they are ready to buy. Buttons to Your Social Media Pages. Include buttons on your website pages that direct visitors to your social media profiles.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 17, 2011
    [Social Media] Japanese Celebrity Calls for an End to Tweeting after Demos Erupt
    Either way, because Twitter has become the place where the news breaks in Japan as much as it does globally now, the tweet started to gain attention on what could be considered Japan’s first and still very popular social media website: the 2 Channel message board forum. Why do you have to tell everyone? Japan Twitter
  • THE NEW STRATEGIST  |  THURSDAY, NOVEMBER 27, 2014
    [Social Media] New podcast - Marketing Doubleshot - Ep.1!
    In this inaugural episode, Josh and I tackle the following topics: Social Media – The ‘not-so-level’ playing field? Dollars for eyeballs in social and the rise of Ello. Higher Education & Social Media Training. Hands-on experience with social for business. We certainly hope you enjoy!
  • BIZNOLOGY  |  TUESDAY, MARCH 1, 2011
    [Social Media] Money alone can't buy digital marketing success
    I've been talking to some small business owners recently who are all complaining that they are getting squeezed out of social media, search marketing, and other forms of Internet marketing by the big guys--big companies with big budgets. Image by dolphinsdock via Flickr. This would seem, on the surface, to be a simple question.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 22, 2010
    [Social Media] Social web and new story-telling
    Are there ways to mash-up these social media technologies to tell your story in a new way? Tags: Case studies Social Media best practices YouTube and video Watch this video. It’s less than a minute long. Would this story be told more effectively through. traditional video of this couple? written story? Like a book.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 12, 2009
    [Social Media] The six best marketing blogs you’ve never heard of
    Recent topics include “How to Manage your time on social media,&#   “How to Motivate your Team&# and “Six Tips to Re-Engerize in the Afternoon.&#   It’s not strictly about marketing, but it’s just very well done. Tags: Marketing Solutions blogging social media well most days at least. 
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Social Media] 5 Ways CEOs Can Be Interesting on Twitter [SlideShare]
    That''s an insanely low percentage of CEOs taking advantage of an awesome opportunity -- especially when you know that 90% of these same CEOs believe social media is most important in enhancing company reputation and brand awareness. At the same time, we can also sympathize a bit with these CEOs.
  • HUBSPOT  |  MONDAY, JULY 12, 2010
    [Social Media] Case Study: Improve Search Rankings With Social Media and Website Optimization
    blogging, social media, video) before trying out another. About Trust eMedia: Trust eMedia is a company that provides social media marketing services to companies in the Milwaukee, WI and Chicago, IL metropolitan areas. Produced an online video about social media marketing. Created a LinkedIn group.
  • HUBSPOT  |  SATURDAY, APRIL 27, 2013
    [Social Media] How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]
    How to Market Your Product on Social Media. For instance, I wasn''t really digging the phrase "how to use social media" because it''s just so generic. There are a ton of ideas out there on how to come up with content inspiration when you''re stuck. All you have to do is answer the questions your audience is asking.
  • B2B MARKETING TRACTION  |  MONDAY, MAY 11, 2015
    [Social Media] 3 New Promotional Product Campaign Ideas for Your B2B Marketing
    Selfie stick video or photo social media campaign. Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? Or, send a branded media stand for them to use while watching your video or even a video player itself, preloaded with your video.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 14, 2009
    [Social Media] LA Fire Department has lessons for B2B marketers
    I was in a conference session the other day and a case study on the Los Angeles Fire Department’s use of social media. The first parallel is that at first glance, it’s not obvious what either should be doing in the social media realm. Tags: Social media LAFD Buying Process Education think there are many.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Social Media] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study).
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Social Media] Don’t chase the buzz: why clickbait titles hurt your business.
    Social media pitfalls. For younger readers/users, social media is a precious resource, and anything that endangers their image online or their access to these tools is poison. Social media are too important these days to your marketing and promotion to discard, so avoid even looking like you are clickbaiting!
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 6, 2011
    [Social Media] How One Business Used Google Plus to Fight Their Competition
    Conversations happen all the time and everywhere in social media. Businesses invest dollars in social media monitoring software to see when their brand names or companies are mentioned for a wide range of objectives including, reputation management, customer support, and even finding business development opportunities.
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