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  • INBLURBS  |  THURSDAY, MAY 3, 2012
    [Social Media] What is the most effective SEO Tactic? Creating Content!
    Also sharing these reviews to social media sites like Twitter, Facebook, Google+ and other is a great way to distribute this user generated content. A MarketingSherpa research found out that creating content is one of the most effective tactics for improving a website’s SEO. Corporate Blogging. Video Content Creation.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 26, 2013
    [Social Media] The Four Ingredients Needed for Scrumptious Inbound B2B Marketing
    It includes things like website development , keyword research, search engine optimization , blogging and social media. Social media marketing thought leader Chris Brogan on blogs: " No matter what, the very first piece of social media real estate I'd start with is a blog.".
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 11, 2013
    [Social Media] How To Build Referrals With Social Sales
    While this could be a topic for another article, you would also like to be … Continue Reading How To Build Referrals With Social Sales by Craig Jamieson - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Who wants referrals? You do, that’s who. Comments LOL.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Social Media] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    13) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 14) Social media lead conversion rates are 13% higher than the average lead conversion rate. 17) By spending as little as 6 hours per week, over 66% of marketers see lead generation benefits with social media.
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Social Media] 2013 New Year’s Resolutions for the B2B Marketing Department
    That, coupled with the continued role of social media, remains a challenge to most. . It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more.  Social Media. Planning.
  • SAZBEAN  |  FRIDAY, DECEMBER 2, 2011
    [Social Media] The Convergence of Search, Social and Content Marketing
    Move Your Business Forward through the Convergence of Search, Social & Content Marketing (affiliate link) spoke about search, social and content marketing at the Exploring Social Media webinar (affiliate link) earlier this week. Search, Social and Content Marketing: Move Your Business Forward & Accelerate.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2012
    [Social Media] How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]
    Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. Inbound marketing is no cakewalk. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first.
  • BIZNOLOGY  |  MONDAY, MAY 11, 2015
    [Social Media] Increasing engagement in content marketing
    For social media content, images can help you stand out from the crowd. The bigger basic in social media, though, is timeliness and repetition. Because most social media is a never ending scroll, you want to put your content out there when your audience is most likely to see it. Start with the Basics.
  • CONNECT THE DOCS  |  FRIDAY, JANUARY 7, 2011
    [Social Media] Content Marketing Predictions for 2011 - Content Snacking will be the Vogue
    Joe Pulizzi has rounded up over 100 of content marketing thought leaders to weigh in on content marketing and social media predictions in 2011. Download the 2011 content marketing and social media predictions eBook. The result is just AWESOME. What is my content marketing prediction for 2011? Minimize your content.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, SEPTEMBER 7, 2010
    [Social Media] 5 things to do to get ready for coming communication shift
    As they do that, it may become possible to have passive discovery of interesting conversations guided by the algorithms of Google and Bing and their analysis of vast amounts of social media data. A while ago, I wrote a piece on the next transition in communication that sparked a number of conversations.
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 28, 2010
    [Social Media] 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two
    Habit 6:  Work your social media plan. This is the year to really make social media work for your organization.  If you haven’t already started in social media, now is the time to jump in.  And if you are already swimming in social media waters, then this is the time to make your program effective.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MARCH 27, 2013
    [Social Media] 10 Trends for Financial Services Marketing
    However, the explosion of  web analytics ,  social media  and other digital channels has created new sources of data with different integration challenges, adding complexity to linking and managing both the online and offline content.  But the new social conversations are generating a different data stream of unformatted data. 
  • SALES LEAD DYNAMICS  |  MONDAY, SEPTEMBER 24, 2012
    [Social Media] Find Your Business Development Comfort Zone.
    Social media probably won’t work. Social Media. x. x. The Schmoozer – Very social. Hangs out online, emailing and connecting via social media. Generates visibility through writing, social media, and public speaking. Social Media. 5%. And now he wants to give workshops.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Social Media] LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]
    Social media can be a huge contributor to a company's lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? LinkedIn's conversion rate also outranked social media as a channel overall. 69%) and Facebook (.77%). Connect with HubSpot
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 10, 2013
    [Social Media] The 20 Best Marketing Conferences In 2013
    With that in mind, I asked my social media connections “what are the best marketing conferences?”. Social Media Strategies Conference February 5-7 in Las Vegas, NV, Chicago in April and New York in June (I’m speaking in NYC). iStrategy Global Digital & Social Media Conference April 23 -24 in Miami, FL.
  • CK'S B2B BLOG  |  FRIDAY, APRIL 27, 2012
    [Social Media] B2B Mobile Marketing Speech: DemandGen C2C Conference
    And remember, my B2B Mobile-Marketing guide is here and a 5-minute video on B2B Mobile Marketing success factors is here. • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. If you're interested in watching the segment, it's featured below (run time: 45 minutes as it's the full speech).
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 26, 2014
    [Social Media] 8 Ways to Enable an Effective Social Shopping Experience
    How is social part of the shopping experience? The increasing penetration of smart devices and the prevalence of social media platforms are profoundly changing the marketing landscape. Ways to Enable an Effective Social Shopping Experience by Joe Ruiz - Maximize Social Business. Customer Experience Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Social Media] Twitter is dying—and it’s all your fault
    love Twitter.  It’s my main social media outpost, my main information source, and where I connect with a lot of my friends. While it’s still easier to scan the stream than use other social networks, too often clicking a link leads to junk–or at least subpar content. But Twitter is dying, and it’s all because of you.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 5, 2013
    [Social Media] How to Organize a Digital Marketing Team – Lessons from Hubspot
    And a bit of news: Dan Zarrella is the Social Media Scientist at Hubspot. search marketing, social media activity, and other attraction strategies. We love to read your comments and appreciate those who share on social media. They’ve grown extemely fast. Brian Halligan is their CEO. Stay tuned.
  • SYNECORE  |  FRIDAY, FEBRUARY 22, 2013
    [Social Media] Pinterest Puts the 'Sales' in Social - #MarketingTechMin
    Businesses continue to turn towards social media for an easy boost to their marketing efforts, but a lot of them aren't seeing huge results. The functions of every social media site differ. Follow @SyneCoreTech
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 25, 2014
    [Social Media] Thanks (Twitter) Giving (A Great List to Follow)
    As Thanksgiving approaches, I’m grateful for the people in my life: a wonderful family, great friends, phenomenal clients. I’m also very thankful for the brilliant, insightful, and engaging people I’ve “met” online, and for the social media technologies that make that possible. Happy Thanksgiving!
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Social Media] New Facebook Verification Badges Highlight Dire Need for Disruption
    Social Networks Are All Smooshing Together, One Feature at a Time. All the social networks are starting to look the same. The social networks are starting to look the same, and they''re starting to make changes with the brand -- not the user -- in mind. The Time for Social Media Disruption Is Now. Here''s why.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 13, 2013
    [Social Media] What’s next for Klout? Turning a “blunt object” into a useful tool?
    In this video interview, the company’s founder lets us sneak a peak at his company’s journey, the “tip of the iceberg” of data that we see, and a vision of turning a “blunt object” of the current scores into something that will ultimately become more interesting and useful to social media enthusiasts.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Social Media] Inbound Marketing vs. Outbound Marketing
    Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media sites) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas. Free Download: 2010 Online Marketing Blueprint. Connect with HubSpot
  • SAZBEAN  |  TUESDAY, JUNE 21, 2011
    [Social Media] 5 Good Reasons to Use Tumblr
    Tumblr is a social blogging platform that allows users to upload multimedia posts, follow other users, and engage in communities without some of the constraints found on Twitter or Facebook. As a platform, Tumblr has been growing rapidly, and some retailers are now using the service as part of their social media marketing efforts.
  • FOLLOW THE LEAD  |  THURSDAY, MAY 13, 2010
    [Social Media] Understanding the socially savvy b-to-b buyer
    While 88% of business technology professionals are using social media for business decision-making, marketers need to better understand buyers’ social behavior, according to a new report. The study, titled “Insights into 2010 B2B Marketing Budgets and Tactics Mix,” was conducted by Forrester Research and MarketingProfs.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Social Media] Five Free Tools for Startups to Measure Impact of Online Videos
    Youtube is not only a video repository, it is also a social media platform. Youtube is a social media platform and has a very powerful mob rule. Most of marketers post their videos on social media platforms and forum sites. It gives you clear figures on how your videos do on social media sites.
  • B2BBLOGGERS  |  THURSDAY, JANUARY 19, 2012
    [Social Media] The Top Three B2B Marketing Themes for 2012
    SOCIAL MEDIA. According to an article by Gary Halliwell on iMediaConnection , a wider range of employees and departments will be representing brands on social media in 2012. The employees and departments will increase as companies find broader uses for social media beyond sales, marketing and brand recognition.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 9, 2010
    [Social Media] 20 of the all-time best Twitter bios
    The only person on Twitter who doesn’t claim to be a social media guru. Twitter biographies might be the ultimate creative-writing challenge. You have 160 characters to spin your personal story!  Here are 20 great mini-biographies that caught my eye and stole my heart.  Enjoy! QueenRania. A mum and a wife with a really cool day job….
  • SYNECORE  |  TUESDAY, JULY 2, 2013
    [Social Media] New Study: Email Marketing Actually Works?!
    The cool kid in town is social media; there are a lot of deals and steals advertised on the various channels, and there’s even been some growth of transactions via social media, otherwise known as social commerce. Social commerce isn’t taking off.yet. Curious? Let’s take a look at the findings. The Takeaway.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Social Media] The 3 Most Important Aspects of Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Social Media – With social media , you can build a following, share your blog posts and engage in conversations with your prospective customers.
  • THE CONTENT FACTOR  |  TUESDAY, OCTOBER 19, 2010
    [Social Media] Your Great Content Isn't Great Enough
    The following headline on today's SmartBrief on Social Media caught my eye--which it was carefully designed to do: Why great content is never enough As one who works for an outfit called "The Content Factor," my interest was piqued. Tags: Better Corporate Writing Social Network Content Ask me how. read more.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 7, 2010
    [Social Media] The Future of B2B Marketing: It's Social
    And so this led me to the conclusion that the broader future of B2B Marketing is Social! Brazil and China, Ogilvy found that social media is extremely influential over buyers’ purchase decisions, that sales people see this change but do not think their companies are adapting quickly enough. But what does that mean…?
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 15, 2012
    [Social Media] Content Marketing – How the Total Lack of Understanding Hurts Some Companies
    We love to read your comments and appreciate those who share on social media. As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. Sales lead generation takes time, plain and simple.
  • HUBSPOT  |  FRIDAY, MAY 15, 2015
    [Social Media] The True Cost of Not Meeting Your Customers' Expectations [Infographic]
    Ever since moving to Boston a few short months ago, I've allowed the Internet -- Yelp reviews, social media messages, food blogs -- to guide almost all of my of restaurant choices. For businesses, this concept is both intriguing and concerning. Client Services Daily
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Social Media] 6 Great B2B Business, Marketing, and Strategy Books
    Just like The B2B Executive Playbook , Kramer’s book emphasizes the point that human connection is crucial toward building relationships on a personal level and through digital mediums, such as your website and social media presence. It’s been proven that high income earners read more books than other demographics. Cohen.
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Social Media] Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]
    Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Severely. Then something magical happened. What's Going On?
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 12, 2013
    [Social Media] Thank you to all the awesome guests on Marketing Made Simple TV! (Reason #1 why the show is awesome!)
    And thanks to the show Producer and Director Craig Yaris of  Social Ribbit  too! Melonie Dodaro, Top Dog Social Media. Awesome guests are one of the things that make Marketing Made Simple TV such a great show! If you want to meet business luminaries like these, Marketing Made Simple TV is a must-watch show for you. Jay Baer.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Social Media] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    Here’s the link list built by Scott Ford Over at the Social Media and Marketing Blog , thanks Scott! Social Media Web Strategy by Jeremiah Owyang Convince and Convert Social Media B2B. /> Conversation Marketing Social Media Marketing Blog Social Media Examiner Smart Brief on Social Media Jess3 Blog SocialTimes
  • BLOG MY CALLS  |  MONDAY, MAY 7, 2012
    [Social Media] Conversion Rates: Marketers Shouldn't Forget Phone Calls
    Someone on every marketing team could tell you what their email click-through-rates are for their latest campaign, they could tell you how many web visitors they're average a day and how many clicks social media is generating. Marketers are obsessed with metrics. They measure everything.
  • SAZBEAN  |  SATURDAY, DECEMBER 1, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of December 1, 2012
    News & Notes
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Social Media] 90 Tips to Make Your Blog Rock
    Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. 90 Tips To Make Your Blog Rock 1. be authentic. Ask questions 34.
  • B2B LEAD BLOG  |  FRIDAY, MARCH 18, 2011
    [Social Media] Friday Wrap-Up: This Week in B2B Marketing Tips
    SXSW is in full swing here in Austin, and it's exciting to see how social media has transformed (and been transformed by) the event. Happy Friday all! B2B organizations are getting more and more involved, and many of our partners, prospects, and customers are hosting events around town this week
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 16, 2010
    [Social Media] Five Lessons for B2B Marketers from Old Spice
    Read on for her suggestions about how B2B marketers can make the most of social media campaigns. Unless you had a media-free summer, you probably heard about Old Spice’s extremely successful social media video campaign. We're pleased to present this guest post by Erika Kerekes of Business.com. My answer: YES.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2011
    [Social Media] Savvy Week in Review: November 11
    How to Create Social Media Metrics That Matter by @SocialSteve via @markwschaefer. The ROI of social media is constantly under fire, but maybe we need to be looking at measurement in new terms. The Ziggy Stardust Guide to Social Media Stardom by @markmcguinness on @copyblogger. Are you sure?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 3, 2012
    [Social Media] Five unexpected benefits of blogging
    I generally focus on the business benefits of social media but a recent conversation with my friend (and uber blogger) Jeff Bullas revealed that we had both received benefits from blogging that reached beyond mere dollars and cents. What is the best way to measure the success of social media programs? Blogging connects.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Social Media] The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]
    Michael Stelzner of Social Media Examiner delivered that gem as he riffed on the importance of design. The social Web is a noisy place. Just as we reimagined our Social Media Playbook into the Social Media ProBook , we’ve similarly revisited The Blog Tree. Column Five Media. Pushing Social.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 7, 2012
    [Social Media] How to Manage Your Google+ Community
    Google has made it impossible to igmore their social media platform, Google+ and Google Business Pages (which replaces Google Places pages as of last week). Many businesses stare agape at the vast unknown of the Google+ platform, paralyzed by fear and hesitate to interact for fear of upsetting their website ranking. B2B Web Strategy
  • SAZBEAN  |  SATURDAY, FEBRUARY 23, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of February 23, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 22, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of June 22, 2013
    MarketingProfs) How Consumers Are Using Their Phones, And What It Means (Business Insider) Twitter Said To Be Preparing Location-Based Ads For Clicks And Bricks (TechCrunch) The post Top Internet strategy, marketing and technology links for the week of June 22, 2013 appeared first on Sazbean. News & Notes
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Social Media] A 13-step crash course in digital marketing
    Did you know that in this decade, digital is the only media channel to grow every year? Or Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. The Who owns social media? magazines, newspapers)?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] Mobility, mobile commerce, and the worst apps in the world
    gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. ” And perhaps it is finally true.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 4, 2014
    [Social Media] Connecting personal branding, your online network, and business value
    gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Do you nurture your online personal brand?
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social Media] Infographic: Mobile Market Domination and How to Adapt
    Likewise, marketing technology and social media strategies should be focused on mobile consumers as well. mobile-optimized webpage will ensure social shares by mobile users. He is based in Southern California, and is also versed in social media, video production, viral marketing, computer networking and cloud technologies.
  • CLIENT BRIDGE  |  THURSDAY, DECEMBER 15, 2011
    [Social Media] Small Business Predictions for 2012
    Right-time" Multichannel Marketing New tools will help businesses analyze social media behavior and convert that data into tailored marketing campaigns. More Cheap Online Ads Low-cost channels like paid search and social media will be utilized more. billion and is expected to quadruple again by 2015.
  • CONVERSIONATION  |  FRIDAY, OCTOBER 14, 2011
    [Social Media] Web analytics Is Not Sufficient For Customer-Centric Inbound Marketing
    For many companies they are sufficient to measure and improve the results of content marketing, search engine marketing, social media marketing and what we generally call inbound marketing. Web analytics offers enormous possibilities for those able to take all out of it.
  • SAZBEAN  |  THURSDAY, JULY 18, 2013
    [Social Media] Content Marketing for Small Businesses
    In today’s social world, creating good, informative content is extremely important to standing out among competitors. At the same time, monitoring social media can reveal topics and trends that can drive your editorial plan by covering issues, topics and especially, answering questions that your customers and buyers are interested in.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Social Media] How to Integrate Email Campaigns With the Rest of Your Marketing
    Email & Social Media Integration. Study after study shows that email strategies that integrate social media into their sends lead to better results. Fortunately, integrating social media into your email strategy is easier than you might think. Send emails based on social media insights.
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 13, 2010
    [Social Media] New Perspectives into B2B Buyer Behavior
    I always love research that gives me new insight into buyer preferences, so I was excited to see a new report called Buyersphere: Survey of B2B Buyers use of Social Media. When looking at how buyers under 30 use and regard information, the data shifts: As you can see, people under 30 rely more heavily on social media.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 27, 2011
    [Social Media] How can we help you?
    We write a popular sales blog for OneSource This blog has almost 40,000 readers today We get a score of 100 out of 100 in Twitter and are social media experts We … Continue reading → Demand GenerationIs your company too quiet? Let us help.
  • CONVERSIONATION  |  TUESDAY, JULY 13, 2010
    [Social Media] Blogging is far from dead: reasons to start doing it (better)
    Often, this is related to the increasing success of other social media (yes, blogs are social media and even very important ones) and I guess. //. //. Lately I have been reading quite some posts about the "end (and even death) of blogging". Click title to read more
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 3, 2013
    [Social Media] What does it take to start a blog these days?
    New entertainment alternatives and social media distractions have probably challenged blogging’s role as the king of content. There are several blog posts referenced in this podcast so here are some handy links if you want more depth on this subject: From Mark: How the physics of social media is killing your marketing strategy.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 20, 2012
    [Social Media] Laugh and Learn with Find New Customers | Marketing Words
    We read all your comments and appreciate those who share on social media. In his weekly B2B marketing show, Jeff Ogden, President of Find New Customer s shares a key marketing lesson using wit and humor. We hope you’ll tune in each week for a new Laugh and Learn show as well as our  Mad Marketing TV show. What do you think?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 14, 2013
    [Social Media] Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales
    Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. But harvesting that data has been frustratingly difficult.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 8, 2011
    [Social Media] A case of influentia. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy   Maxwell  is a guy who loves his work, family and a good challenge. Follow him on Twitter: @ Kacy TheDude. growtoons
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 14, 2015
    [Social Media] A new look at Big Data, Audience and Influence
    During my time at SXSW 2015, I had a unique opportunity to speak at Dell’s remarkable #Social360 Unconference, a small and energetic dialogue among social marketing thought leaders. Social selling and influence versus popularity I think you’ll enjoy this short but fascinating video.
  • MEASURABLE MARKETING  |  THURSDAY, JANUARY 12, 2012
    [Social Media] 4 New Year's Resolutions for Digital Marketers
    It's no longer enough just to be present on social media channels. Brands and businesses have developed new ways to take their social media initiatives to a whole new level, delivering content to their customers in hyper-relevant contexts. Can we call 2012 the year of digital? eMarketer. has predicted a 14.4% online ad.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 22, 2012
    [Social Media] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
    Be Social :   Allowing Companies to publish status updates in the LinkedIn news feed of their followers is one of the new LinkedIn features to leverage in 2012. Assuming that you currently work at the business for which you will be creating the page, you will be able to edit your company’s page by changing the settings for the page. 
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social Media] 2 Steps to Develop Your Social Recruitment Strategy
    You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time Time to start developing your social recruiting strategy and mastering this discipline whatever the size of your company and its recruitment budget. Remember
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 9, 2013
    [Social Media] Four Incredibly Naive Things People Say About Online Marketing
    As recently as the 90s, I thought the internet was for people with no social skills - it was just for guys who didn’t smell so good and liked Quake, right? Ask me anything' is an incredible feature on up-and-coming social media site Reddit , where influential people let members of the public (you guessed it) ask them anything.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 21, 2013
    [Social Media] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    Engagement metrics provide guidance to how well are message is resonating with an audience in short term, and whether your content efforts are being accepted in social media circles. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. Final Thoughts.
  • HUBSPOT  |  THURSDAY, MAY 6, 2010
    [Social Media] Facebook Plugins in Real Life [Cartoon]
    Video: How to Use Social Media to Attract More Customers Learn how to use social media to attract more customers. Download the free video and learn how to generate more business using social media. Connect with HubSpot
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 17, 2012
    [Social Media] How do you dicate content across networks? #sCRMchat
    Social CRM Chat, better known as #sCRMchat, is weekly Twitter chat hosted by @JugnooMe and moderated by @HelenAndrolia. Jugnoo is a Social CRM company that focuses on growing business via social media so it’s only fitting they discuss what they know best on a platform they know best. Social CRM Crm Company Focus
  • CK'S B2B BLOG  |  SATURDAY, JUNE 25, 2011
    [Social Media] The Mobile Revolution & B2B: The (Cool!) InfoDoodle
    It never ceases to amaze me just how fortunate I am to be marketing in a time when we have such exciting media in our midst.   Click here to get the fun InfoDoodle and to learn more about B2B mobile marketing, head right on over here. • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Social Media] 6 Steps to Practice Your Social Selling Skills
    The issue with many B2B sales professionals attempting social selling is the struggle to set up a game plan that is effective and adheres to their schedule. Also, many salespeople are uncomfortable in the social world because it is out of their niche and away from what they have been successfully accomplishing for most of their careers.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Social Media] 6 Steps to Practice Your Social Selling Skills
    The issue with many B2B sales professionals attempting social selling is the struggle to set up a game plan that is effective and adheres to their schedule. Also, many salespeople are uncomfortable in the social world because it is out of their niche and away from what they have been successfully accomplishing for most of their careers.
  • SAZBEAN  |  FRIDAY, NOVEMBER 2, 2012
    [Social Media] 8 Tips to Jumpstart Your Business’s Paid Social Strategy
    Every day, social media plays a bigger (and more expensive) role in the way brands find and court new customers. asked a panel of successful young entrepreneurs to share one paid aspect of their social media strategy that has actually worked. The question is, who’s paying for what — and is it really working?
  • NUSPARK  |  SUNDAY, MARCH 24, 2013
    [Social Media] Content Marketing: Goals, Issues, Strategies
    Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see).  Think about all we have to write: Social Media: blog posts and infographics, social profiles and posts, tweets and updates. On-site SEO: web pages, page titles, meta descriptions. nuff said.
  • ANNUITAS  |  TUESDAY, JULY 16, 2013
    [Social Media] Simple Social Selling Secrets
    Social selling really isn’t all that new, the most successful salespeople have been using social selling techniques and utilizing social media to connect with their Buyers for years. Blog B2B Marketing Buyer''s Journey Demand Generation matt heinz Social selling
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 2, 2014
    [Social Media] Short Form Video the New Way to be Social
    Short Form Video the New Way to be Social by Jayson Duncan - Maximize Social Business. Related Stories Your Real Estate Social Media Strategy is a #Fail. 10 Tools to Help Get More Social Media Traffic 5 Design Principles That Drive Social Customer Experience Marketing. Fix it.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Social Media] Ten Use Cases for Content Curation in Marketing
    Assess web and media mentions of and actions by competitors. Assess web and media mentions of their own company and brand. Manage social media participation.  Enable the right person to respond appropriately or lead discussions in social channels. Capture and repurpose social media mentions. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Social Media] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study).
  • NNC SERVICES  |  THURSDAY, DECEMBER 20, 2012
    [Social Media] 3 Predictions for Where B2B Social Marketing is Heading in 2013
    In 2012, we saw social media continue its immersion into the traditional marketing activities for businesses of all sizes, industries, and locations.  Companies continue to adopt and adapt to the ever-growing influence social media has on the average individual’s life; while concurrently, technology improves and services are altered. 
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 2, 2014
    [Social Media] Why Jeff Ogden of Find New Customers modifies his LinkedIn profile every day
    It does zero good to be a highly regarded marketing expert is no one can find it on social media. Do you modify your social media profiles regularly? Thank you so much, editor Fiona Vesey!   I also also nominated for the SLMA marketing award for the fourth year in a row! Nothing! What do you think?
  • INBLURBS  |  TUESDAY, NOVEMBER 22, 2011
    [Social Media] 15 Ways to SMART Mobile Inbound Marketing for Restaurants
    First of all, claim your business in the appropriate social media platforms and location-based applications. 2. Mobilize your website and start using mobile media for your business. 3. Keep yourself updated about mobile media and trends. Participate in Social Media! There are 6.8 billion Own a mobile phone.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 6, 2010
    [Social Media] Adding Social Icons Helps Drive E-mail Marketing Campaigns
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Adding Social Icons Helps Drive E-mail Marketing Campaigns We all use e-mails as part of our marketing strategy, but have you considered adding social sharing options?
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Social Media] Marketing as a Revenue Engine
    Comments included the power of Linkedin, using the website for lead generation, integration with marketing automation, using Search Engine Optimization (SEO) and social media to attract people to the website, and measuring EVERYTHING – all key points. B2B Lead Generation : Is Marketing Really a Revenue Engine? contact-form].
  • WINDMILL NETWORKING  |  TUESDAY, MAY 6, 2014
    [Social Media] The New YouTube Guide for Brands
    The New YouTube Guide for Brands by Jayson Duncan - Maximize Social Business. Related Stories How the Klout Acquisition Affects the Future of Influence Marketing The 5 Top Social Media Networks in China 10 Tools to Help Get More Social Media Traffic. YouTube
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 20, 2013
    [Social Media] 7 Things Content Marketers Can Learn from Standup Comedians
    For now, I will focus on a topic that I have been thinking about: how content and social media marketing can be … Continue Reading 7 Things Content Marketers Can Learn from Standup Comedians by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • SAZBEAN  |  WEDNESDAY, AUGUST 31, 2011
    [Social Media] Marketing Fact vs. Marketing Fantasy
    There are a lot of misconceptions about the usefulness of social media and inbound marketing techniques by both B2B and B2C companies. This slideshow by HubSpot compares those marketing fantasies to what’s actually happening (marketing fact). Marketing fact vs Marketing fantasy. Marketing News & Notes
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 30, 2013
    [Social Media] Marketing Attribution vs. Contribution – What’s Best? – @JimLenskold on Marketing Made Simple TV
    The show director and producer is Craig Yaris of Social Ribbit. It is also supported by sponsors like Avitage, Social Media Club, Brandtelling.com, and Social Ribbit. He joins host Jeff Ogden to discuss two key concepts for measuring the true value of marketing – marketing attribution vs. marketing contribution.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 30, 2013
    [Social Media] The Future Of Marketing E-Book
    Now social media networks and mobile internet access are making content the hot new thing in marketing. That the truly “social business” will use all of its employee resources to communicate with buyers, customers, partners and potential future employees. Most people think marketing is the same thing as advertising. To
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 18, 2012
    [Social Media] Public Speaking Tips and Techniques with CK Kerley
    We love comments and those who share on social media. Public Speaking is one of the greatest fears people have today – behind Fear of Death. Ironically, Fear of Flying is #1, which makes zero sense – there has not been a fatal airline accident in the USA in years. Fear of Public Speaking is #2 and Fear of Death is #6.).
  • MARKETING EDGE  |  FRIDAY, AUGUST 27, 2010
    [Social Media] Seth Godin, Peter Finch, and Your Success
    Hitting on a single topic in marketing, social media and business communications. Tags: corporate marketing marketing digital marketing Linchpin seth godin social web “A linchpin is the. Quick and to the point. “A linchpin is the essential element, the person who holds part of the operation together. quoted from [.].
  • MARKETING INTERACTIONS  |  FRIDAY, JUNE 28, 2013
    [Social Media] Your Marketing Bucket is Leaking
    I saw a post the other day where the author recommended that marketers create a marketing persona and a social media persona - like these are two separate things. I've heard marketing teams talk about social media as an aside. Maybe, if you're lucky, the social media team spots it and thinks - Yeah!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 24, 2012
    [Social Media] Proof Content Is Marketing’s Most Versatile Tactic
    The folks building awareness might use social media. by Jesse Noyes | Tweet this Marketers, particularly B2B marketing , rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The team in charge of lead generation might spring for paid search. Marketers focused on customer loyalty could choose events.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 21, 2013
    [Social Media] 5 Reasons to Outsource Marketing Today
    While CMOs are spending more and more on social media, they are using social media as an add-on to their digital marketing programs rather than a part of an integrated marketing strategy (Hire a twenty-something, arm her with Twitter, Facebook and LinkedIn, stick her in a corner and pray for results.) Austin Finch, Sr.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Social Media] Interview with Elizabeth Houston, aap3 for Cisco – On Social Engagement and Advocacy
    Q: How did you get your start in Social Media? A: I have always been interested in technology in general, especially community building. When I worked at PeopleSoft several years ago, I was looking for ways to create communities online … Continue reading → Share and Enjoy.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Social Media] Your Leads Are Annoyed With You: Here's Why [Data]
    Social Media. 93% of businesses and marketers have profiles on social media. On average, companies respond to only 30% of social media fans'' feedback. Source: Social Bakers ). Approximately 46% of online users rely on social media when making a purchase decision. Probably not.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 10, 2014
    [Social Media] Big Data Is Driving Content Marketing Strategy
    Direct Marketer News  reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry. 87% say that social media is an effective medium for delivering real-time content.
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