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  • MODERN B2B MARKETING  |  TUESDAY, JULY 31, 2012
    [Social Media] B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic]
    by Jason Miller It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns. B2B Marketing Infographic
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Social Media] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
    In my work consulting, coaching, and speaking to various organizations on how to leverage social media for their business objectives, I sometimes come across some that I feel can be role models in terms of how they utilize social media for their company. Please briefly first describe your role at Towers Watson.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 20, 2010
    [Social Media] OneSource Survey: Salespeople Accept Value of Leads from Marketing
    For example, the State of Inbound Marketing 2010 survey from Hubspot found that outbound leads (from telemarketing, trade shows and direct mail) cost an average of $332, compared with $134 per inbound lead (from social media and Web sites). Events and trade shows actually rank below all of these.
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Social Media] B2B Blogging Gets Publishing Discipline
    I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 16, 2013
    [Social Media] Why Writing Guest Posts Should Be Very Important to You
    Guest post for Marketo : Igniting Word of Mouth – How WOM Reduced Teen Smoking in South Carolina  (722 social media shares already!). We love comments and those who share on social media. 'Guest posts not only bring links, they bring an audience for your content marketing. in his recent e-book. Boy does it ever!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 12, 2014
    [Social Media] The Time for Twitter is NOW
    Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform: Twitter has momentum. Related Stories The Twitter Book that changed everything 25 ideas for your social media network strategy The essential guide to building your business through Twitter search.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Social Media] How to Integrate Email Campaigns With the Rest of Your Marketing
    Email & Social Media Integration. Study after study shows that email strategies that integrate social media into their sends lead to better results. Fortunately, integrating social media into your email strategy is easier than you might think. Send emails based on social media insights.
  • MEASURABLE MARKETING  |  FRIDAY, APRIL 1, 2011
    [Social Media] Web Marketing Digest - April 1, 2011
    as well as some more marketing related material in the form of a infographic showing digital marketing trends in the middle east as well as a presentation discussing why the future of the web may in fact not be social at all. This video from TEDXConcordia discusses why the future of the web may not be social after all.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Social Media] How To Chop Up Your Webinar Content
    Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. Social Media. You should start promoting your webinar, and any related blog posts, across owned social media channels at least two weeks before the event. Social Media.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    Peg Fitzpatrick ( @PegFitzpatrick ) and Guy Kawasaki ( @GuyKawasaki ), Canva social strategists and evangelists, shared their keys to the perfect social media post. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content?
  • WINDMILL NETWORKING  |  MONDAY, APRIL 2, 2012
    [Social Media] I Blog for Content, Not for Comments. Surprised?
    I’m not here to “engage” you – I’m here to hopefully provide you some insight and education based on my own experience in the social media industry. 3) I Want to Engage Where Everyone Can See It – Not Just on My Website Don’t get me wrong when I say engagement is critical in social media.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 24, 2011
    [Social Media] Laugh and Learn featuring @fearlesscomp | Episode 31 : Thank an Engineer
    Amber Pizano, Video Marketing Manager, Texas Instruments, shared the objectives and results on the Social Media B2B blog. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and discussed B2B lead generation on Sales Lead Management Radio. Thanks ladies. Build brand loyalty.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Social Media] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.  At last count, I think there’s 50,000 social media tools, 10,000 keyword and SEO tools, and 5,000 CRM tools.  I am also active on Google Plus.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Social Media] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.  At last count, I think there’s 50,000 social media tools, 10,000 keyword and SEO tools, and 5,000 CRM tools.  I am also active on Google Plus.
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Social Media] How to Expand Your Circle of Marketing Influence by Christopher Ryan
    By contrast, in today’s social media focused “pull marketing” model, the idea is to broadcast powerful and consistent messages to the universe and give people good reasons to engage with you. The Middle Circle is the Moderate Influence Group and includes contact lists, blog readers, suspects, social media followers, group members (e.g.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 30, 2012
    [Social Media] Employee Byte: Insourcing Your Social PR
    In this digital era, I’m often surprised how conventional wisdom continues to emphasize journalists (and now bloggers) as  an organization’s primary stakeholders or publics  for “ earned media.” To most conventional media, your business just isn’t that interesting or worthy of real estate space. Outsourcing or insourcing?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JUNE 3, 2012
    [Social Media] B2B Public Relations: 7 tactics to pull more leads into the funnel
    Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company. You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”. Repurpose your media coverage. Is it logical?
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Social Media] How to Measure Success in Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Referral traffic is a link from another website (including social media). social media, referrals, direct traffic, organic, etc.).
  • HUBSPOT  |  TUESDAY, MAY 31, 2011
    [Social Media] New Data Proves 'Please ReTweet' Generates 4x More ReTweets [Data]
    For more new data like this and to learn about the Science of Social Media, register now for The Science of Social Media 2011 webinar. Free Webinar: The Science of Social Media 2011. I've listed the plus-or-minus ranges below to a 90% confidence interval so you can see just how significant this data is.
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social Media] Selling is Easy! (If You Get the Right Support)
    Almost everyone is doing some kind of marketing online now, whether it’s as simple as having a website, or as in-depth as using a range of social media channels to target their audience. Download our free eGuide How to generate leads from social media today 'Could you make your sales process as easy as 1, 2, 3?
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Social Media] Social Snacking Feeds Online Community
    Social snacks are digital tidbits of information, ideas and personal presence which offer a quick taste of an online community's content and personality. Serious" community builders may dismiss the social snack as so much "junk content" -- too lightweight to have any value. Charity Water is a prime example of how social snacking works.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 22, 2011
    [Social Media] 12 B2B Marketing Predictions for 2012
    In addition, video will move beyond the website and social outlets and will be used to add depth to advertising messages. Social Media 5. Social advertising. Media Buying 7. Real time bidding platforms, ad exchanges and data exchanges will get a real foothold in B2B media buying. Content Marketing 1.
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Social Media] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    And don’t include a sharing button for every social media network in existence – just include the ones that you know your buyer personas use. Based on digital body language that shows which readers are engaged with your content (email opens, site visitation, social media shares, blog comments, etc.) Here''s how to do it.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Social Media] How to Make Your Infographic Clickable in 10 Minutes or Less
    In Ginny''s infographic, she added a link to another blog post on HubSpot''s blog -- but you may choose to link to a social media page, a Click-to-Tweet link , a landing page, or somewhere else. Step 3: Share your infographic on social media, email, or your website. Pretty cool, eh? What does it look like? Okay, awesome.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Social Media] 2010 B2B Marketing Budgets and Mix Trends Research
    Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. In fact, most digital media fair equally, and unremarkably, poorly on the list of "what works?"
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 27, 2011
    [Social Media] Video: Hubspot and the Content Marketing Funnel
    Related posts: B2B Social Media and Content Marketing in the Sales Funnel B2B marketers are turning to social media marketing approaches in. B2B Social Media Benefits from Email Marketing B2B Marketers are more successful in social media when their.
  • B2B MARKETING TRACTION  |  MONDAY, MAY 7, 2012
    [Social Media] B2B Marketers: It’s Time to Claim Your Facebook Company Page
    New Incite provides social media planning, Facebook page creation and outsource social media messaging. You may not know it, but your company page already exists on Facebook. And, it’s blank. Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company.
  • MARKETING ACTION  |  MONDAY, OCTOBER 14, 2013
    [Social Media] B2B Social Marketing: ALL Decision-Makers Use Social for Work
    'According to Forrester Research ’s B2B Social Technographics® numbers, fully 100 percent of business decision-makers use social media for work purposes. 79% are Joiners (they maintain a profile on social networking sites). If you’re the one who makes budget decisions, think about how you’re funding social efforts.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Social Media] How to Create a Content Strategy That Actually Drives Organic Traffic
    Social media. Not every company has a blog or a newsletter, but they may be all over social media. These companies pour a vast amount of their content efforts on social media. I’m a big fan of automation, both in blogging and social media. Let''s get started. You can download it here.)
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Social Media] 5 Ways to Use Content Marketing to Attract New Business
    Jump start your blog traffic – repurpose content through other social media channels like Twitter, LinkedIn and Facebook using third-party tools to make the process easy and efficient to manage. This entry was posted on Wednesday, September 8th, 2010 at 9:00 am and is filed under Marketing Tools , Social Marketing.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Social Media] Content Marketing for Engineers
    Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. Emerson Process Experts run by Jim Cahill (@JimCahill), the Chief Blogger, Surface Dweller, and Head of Social Media for Emerson Process Management. know it’s Emerson again.
  • SAZBEAN  |  FRIDAY, JULY 29, 2011
    [Social Media] Creating Great Content for Today’s Social Web
    Welcome to an increasingly social landscape on the Web.  Social media started this shift from information to conversation, and now with the search engines increasingly using social signals to determine what to show searchers it’s a trend that, as a publisher, you have to get on top of to write and promote great content.
  • SAZBEAN  |  TUESDAY, MAY 10, 2011
    [Social Media] Developing a Mobile Strategy
    Just like social media, mobile should be treated as one tool in your overall marketing toolbox. To use mobile properly, it makes sense to consider how your organization should use it within an overall marketing strategy. View more presentations from Jeremiah Owyang. photo by Yutaka Tsutano , on Flickr). Marketing Mobile
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 3, 2010
    [Social Media] White Paper: Overview of the Electrical Market
    Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. How Do You Measure Social Media Success? We recently completed an overview of the Electrical market. The Highlights include interviews with editors of the top two trade publications. Click here to sign up.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 7, 2010
    [Social Media] White Paper: Overview of Plumbing Market
    Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. How Do You Measure Social Media Success? We recently completed an overview of the Plumbing market. The Highlights include interviews with editors of the top trade publications. Click here to sign up.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 24, 2013
    [Social Media] How Lowe’s Is Creating an Engaging Customer Experience
    'The best possible outcome from a social, local, mobile (SoLoMo) strategy is a differentiating customer experience. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Merry.
  • MEASURABLE MARKETING  |  FRIDAY, FEBRUARY 3, 2012
    [Social Media] Email Marketing: What to Watch Out For in 2012
    In recent years, email marketing has sometimes been overshadowed by mobile and social media's rising popularity, often categorized as an "old school" (aka boring!) An email address, sometimes seen as the social security number of the digital age, is a highly sought-after commodity by advertisers and marketers. marketing channel.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 14, 2011
    [Social Media] Email Adoption High But Lacking Best Practices
    Other channels are also expected to gain in terms of effectiveness, such as: Social Media (blogs, podcasts, widgets, discussion forums). Prioritize Relevance Over Rich Media. Embed Social Media Into Email Content. Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] Mobility, mobile commerce, and the worst apps in the world
    gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. ” And perhaps it is finally true.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 30, 2011
    [Social Media] When a Blog is More than Just a Blog
    This could be one of the reasons that the ROI on social media is lagging for many. help many of my clients incorporte social media into their eMarketing initiatives. Ways to get more value from your blog posts: Use social media to share your blog posts. Finding people to write blog posts. The payoff?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 16, 2012
    [Social Media] Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?
    Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices). Here’s a piece from 2009.)
  • THE CRAP REPORT  |  FRIDAY, JULY 2, 2010
    [Social Media] Follow Friday Blog Post, Take Two
    MackCollier – Mack Collier is a social media consultant, trainer, and speaker. Justin has a blog, Justin Levy , which explores social media and its impact in the business world. If so, you can check out two posts below to see who I suggested you follow two months ago. Inbound marketing. Paul’s whole M.O.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Social Media] Websites With More Content Generate More Customers [New Infographic]
    Our research primarily shows that websites that create lots of content, build active social media profiles, and blog regularly are much more successful online than their peers. We've long known that business blogging , social media, and great content creation are the keys to successful inbound marketing.
  • CONNECT THE DOCS  |  WEDNESDAY, AUGUST 11, 2010
    [Social Media] Worry Less about being Heard
    " Tom Scearce is the founder of Scearce Market Development and a 15-year marketing and sales veteran of leading media, technology, and business services companies. Continued micro-fragmentation in online media consumption will reveal deep flaws throughout the B2B demand generation value chain. Tom Scearce. 30 seconds? Focus.
  • VIRALLY BLOG  |  FRIDAY, MARCH 7, 2014
    [Social Media] Digital In Kent
    To hear about the very latest in social media and new ways to win new business from renewed speakers such as: Luke Quilter – Sleeping Giant Media. Zoe Cairns- ZC Social Media. 'Kents biggest Digital Marketing event takes place again this year in The Orchards, East Malling. 15am to 5:15pm. Wednesday 26 March 2014.
  • B2B IDEAS @ WORK  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Social Media] Save the Date! 2010 September B2B Marketing Happenings & Goings-on
    September 14, Social: IRL Lawrence KS: You wont just learn effective social media marketing techniques, but will look at how social media works in conjunction with traditional marketing and why that's important. September 15-16, iStrategy Chicago, IL: Are you looking to quantify your social media efforts?
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 1, 2013
    [Social Media] Why Every Company Needs a VP of Marketing or Chief Marketing Officer
    We love comments and those who share on social media. '“Marketing Looks for Mr. Right. Sales looks for Mr. Right Now.” ” Mitch Bishop , now with Moovweb at the CMO Thought Leadership Summit. CMO at this event said those very words to me, which is a wonderful description of the difference between sales and marketing.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 4, 2014
    [Social Media] James Thomas, Allocadia CMO: What Marketing Metrics Matter the Most to Your Organization? [Podcast]
    'We hear again and again that around 60% of the buying is done these days before a sales rep ever steps into the picture. The impact this has had on business goes beyond the technical challenges of maintaining influence and predicting revenue performance. James shares the two things that CMOs today need to do to effectively respond to this change.
  • CRIMSON MARKETING  |  THURSDAY, JUNE 26, 2014
    [Social Media] Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]
    She also leads the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and global field marketing programs. 'One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. Demand Generation Podcasts
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 8, 2011
    [Social Media] A B2B Marketing Fail With Positive ROI
    was much more successful with my efforts to increase my engagement on Social Media. Goal: Engage daily on social media. My experiment did at least prove to me that I can keep up a busy pace of paying work while also investing time in blogging and social media to contribute to our agency’s inbound marketing efforts.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 25, 2013
    [Social Media] Email Marketing: How to maintain low opt-out rates
    Questions to Steer Your Marketing Priorities – Find out the value of asking a handful of customers questions directly – not through surveys, focus groups, digital body language or social media. My answer, in a word, was relevance. Watch the video below to find out more. Know how your value proposition helps.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, DECEMBER 21, 2010
    [Social Media] The Top 10 B2B Marketing Mistakes – And How to Avoid Them
    From email to social media, people expressed their opinions — and often quite passionately. If you like it, please be sure to tell your social network about it. Tweet Download this free e-book now: The Top 10 B2B Marketing Mistakes. and How to Avoid Them , a Crowdsourced E-book compiled by Dianna Huff. Yes and no. Jargon.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 19, 2014
    [Social Media] 5 Social Hiring Hints for Busy Managers
    Social Hiring Hints for Busy Managers by Laurianne Laval - Maximize Social Business. Related Stories Using Social Media to Recruit New College Grads Looking For Talent? The Importance Of Storytelling In Social Recruitment. Social Recruiting It’s time to take the hiring into your own hands.
  • HUBSPOT  |  FRIDAY, AUGUST 17, 2012
    [Social Media] Sneak Peek: The State of SEO & Internet Marketing in 2012 [New Data]
    Social Media Is Going Strong. Not surprisingly, social media is a hot topic for online marketers in 2012. When asked about the services in most demand over the past year, social media led the way, with 72% of respondents reporting increased demand. Social media actions topped the list of tactics, too.
  • INBOUND MARKETING AUTOMATION BLOG  |  FRIDAY, AUGUST 10, 2012
    [Social Media] 5 Steps to Inbound Marketing Automation
    This post is the third and final one in our series, "A Primer on Inbound Marketing Automation." The post provides you with a 5-step plan on implementing an Inbound Marketing Automation system in your own organization. No related posts. Blog Posts
  • INBOUND MARKETING AUTOMATION BLOG  |  FRIDAY, AUGUST 10, 2012
    [Social Media] 5 Steps to Inbound Marketing Automation
    This post is the third and final one in our series, "A Primer on Inbound Marketing Automation." The post provides you with a 5-step plan on implementing an Inbound Marketing Automation system in your own organization. No related posts. Blog Posts
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Social Media] Making the Transition from Push Marketing to Pull Marketing
    Since pull marketing depends heavily on fresh content, you need to have one or more people in your organization dedicated to creating a steady stream of content (social media, web content, sales collateral). Here is a post you might enjoy that illustrates this point: Is Social Media a Marathon or a Sprint?
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 10, 2009
    [Social Media] Three Tips to Engage the 'Short Attention' White Paper Reader
    Social Media has been heralded as the great new frontier in B2B marketing. Apply 'Attention-Generating' Enhancements The addition of sidebar callouts (pull quotes), shaded text boxes, and short bullet lists are an effective way to fulfill the Social Media model of short, succinct messaging in your white paper.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 10, 2009
    [Social Media] Three Tips to Engage the 'Short Attention' White Paper Reader
    Social Media has been heralded as the great new frontier in B2B marketing. Apply 'Attention-Generating' Enhancements The addition of sidebar callouts (pull quotes), shaded text boxes, and short bullet lists are an effective way to fulfill the Social Media model of short, succinct messaging in your white paper.
  • BIZNOLOGY  |  THURSDAY, JULY 31, 2014
    [Social Media] 5 Reasons why non-profits reject social business
    And, while I have found from my experiences that not all commercial enterprises are at the same level of social business adoption, it appears to me that the non-profit sector is lagging behind, and probably will continue to lag behind for a bit longer. Leaders of non-profits may not recognize the value of social platforms.
  • TOMORROW PEOPLE  |  MONDAY, JANUARY 30, 2012
    [Social Media] Why Inbound Marketing is Telemarketing’s Secret Ingredient
    Yet it is facing increasing challenges - consumers overwhelmed and desensitised to increasing volume of cold calls plus a growing shift towards the internet and social media for making choices around what we buy. Telemarketing is a well known method of drumming up more business. Download your copy now
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Social Media] Businesses: It's Time to Get Social, Think Local, & Spend on Mobile
    The concept is a fusion of three separate, but equally important, elements of digital marketing: social, local, and mobile. Put into practice, SoLoMo targets mobile consumers in their current location with content and promotions shared on social networks. 'As a local business, you may have come across the term SoLoMo. Think Local.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 2, 2012
    [Social Media] Hey Job Seekers! Grab this free book!
    We love comments and those who share on social media. • Get a free PDF copy. Buy it on Amazon. It kills me to read all the press about people out of work for month and even years. It’s terrible. Quite some time ago, Jill and I collaborated on this book. She authored it and I was the example in the book. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 25, 2012
    [Social Media] Check Out “5 Keys to Successful Lead Nurturing” sponsored by @datadotcom
    We love to read you comments and appreciate those who share our posts on social media. 5 Keys to Successful Lead Nurturing. View more webinars from Find New Customers, Inc. This is the webinar I did for Data.com last week. With to thank DataDotCom for making this possible. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 17, 2013
    [Social Media] A plan to challenge the Facebook monopoly
    What you must first understand is that technology did not make Facebook the biggest media entity in the history of the world. It is easier for people to move to a new house and a new city than to move away from their social network. In fact, day by day Facebook’s stranglehold on the social networking space grows tighter.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, JANUARY 14, 2011
    [Social Media] Sorting through content curation options
    Share this: Email Print Share Digg Facebook Reddit StumbleUpon Categories: Content curation , Content marketing , Lead management , Marketing technology , Social media management , Thought leadership Tags: Business , Marketing , Social media , Third-party content , Thought leader Like One blogger likes this post.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 13, 2011
    [Social Media] Aberdeen Shows How to Do Email Marketing Right
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? It will likely pay off handsomely.
  • INSIGHTIQ BLOG  |  FRIDAY, AUGUST 24, 2012
    [Social Media] 3 Noteworthy Takeaways from the Neolane Customer Forum 2012
    This intersection of social media and merchants using location-aware technology for advertising and mobile device usage (SoLoMo) offer opportunities to retailers and consumers alike, but email is still a tried and true and cost effective channel to engage your audience. SoLoMo is steadily gaining momentum. 
  • CLIENT BRIDGE  |  MONDAY, MARCH 21, 2011
    [Social Media] The Top 10 Content Marketing Blogs
    Top Blogs : Articles are posted on average, once every 10 hours Conventional Wisdom : Company blogs are less important than Facebook, Twitter, YouTube and other social media. Business2Community.com takes a look at AdAge's Power 150 Marketing blogs and points out the commonalities of the top ten blogs. The Top Blogs: Copyblogger.com.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 25, 2012
    [Social Media] The Intersection of Content Marketing and Advertising
    For purposes of this article, we are focused on native advertising within traditional editorial publications, not native advertising formats used by social media platforms like Twitter and Facebook. Content Media forbes Forbes BrandVoice Gyro Native Advertising NetApp SAPThe bar for quality is higher than ever before.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Social Media] Don’t chase the buzz: why clickbait titles hurt your business.
    Social media pitfalls. For younger readers/users, social media is a precious resource, and anything that endangers their image online or their access to these tools is poison. Social media are too important these days to your marketing and promotion to discard, so avoid even looking like you are clickbaiting!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Social Media] How to Become a Thought Leader In Your Industry
    Or savvy social skills? Seek connections with your audience through social media, email, or phone calls, so you can share your experiences, talk about your industry and provide value to others. Share other thought leaders’ articles on social media, or mention them in your writing. The key word here is novel.
  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2011
    [Social Media] Winning Digital Marketing Strategies
    The book covers three primary subject areas: Channels: advertising, search marketing, mobile marketing and social media marketing. I just had the opportuntity to participate in an interesting eBook project.  Techniques: content marketing, lead management, revenue performance management and customer marketing.
  • CK'S B2B BLOG  |  SUNDAY, NOVEMBER 21, 2010
    [Social Media] Audio Slideshow: Mobile's "New Normal" & The New Set Of Marketing Imperatives For B2Bs (Narrated Presentation)
    But I've wanted to develop a piece that explores how mobile is not just driving a dramtic new set of media. B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. I'm not even sure if we notice just how much has changed, and how drastically.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 15, 2011
    [Social Media] InsideView Brings Sales Intelligence to International Sales Teams
    After tremendous growth in the US, InsideView, the leader in sales intelligence and social selling, announced today the beginning of its global expansion beginning with its InsideView UK and Ireland Edition. Global Demand for InsideView’s Sales Intelligence. Sales Intelligence Tailor Made for the UK and Ireland.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Social Media] A plan to earn your way into the hearts of Internet influencers
    Mila Araujo writes about Leadership, Social Media and Customer Service for several sites, including her  Perspectives blog   which explores different angles and  ideas into understanding  social media and how to use it to drive business forward and build community. 'By Mila Aroujo, {grow} Community Member.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 9, 2013
    [Social Media] BtoB Content Marketing – 2013 Benchmarks, Budgets and Trends
    more tactics, and distributing their content on more social networks than they have in years past. We love comments and those who share on social media. 'Buffer. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute. Joe Pulizzi, Content Marketing Expert.
  • B2B LEAD BLOG  |  FRIDAY, JANUARY 18, 2013
    [Social Media] ReachForce Demand Generation Sponsor at Online Marketing Summit
    Improving Lead Generation Using the Social Media Advancements in 2012. We focus on solutions for B2B demand generation marketers to improve and accelerate results from all their online initiatives. Come see us at the Solutions Expo, Booth 319. Why Understanding your Customer is Key to Getting through the Personalization Filter.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 18, 2012
    [Social Media] CMOs Speak: The Guide to the New Crazy World of Marketing is released
    We love comments and those who share on social media. The new white paper to help Chief Marketing Officers deal with the crazy new world of marketing is now available. Sponsored by Silverpop, it is penned by Jeff Ogden of the sales lead generation company Find New Customers. It’s also a quick and fun read. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 4, 2011
    [Social Media] The 10 Best Corporate Blogs in the World
    recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  They are leading the way in social media marketing but the unexpected aspect of their blog is that it only tangentially has anything to do with coffee. And many of these blogs are U.S.-based
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Social Media] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.
  • SAZBEAN  |  SATURDAY, MARCH 16, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of March 16, 2013
    eConsultancy) Have We Found the Holy Grail of Marketing? Mashable!) News & Notes
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 9, 2010
    [Social Media] David
    One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. They’ll increasingly realize it’s difficult – if not impossible – to engage decision-influencers/makers in these media without compelling perspectives to offer.
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 9, 2010
    [Social Media] Craig
    One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. They’ll increasingly realize it’s difficult – if not impossible – to engage decision-influencers/makers in these media without compelling perspectives to offer.
  • B2B IDEAS @ WORK  |  FRIDAY, NOVEMBER 12, 2010
    [Social Media] LinkedIn: Building Your B2B Social Capital
    As B2B marketers, we all know we should be constantly engaging with social media outlets like LinkedIn , but many of us just don’t do it; and since we’ve all read numerous reasons why social media is an important part of any B2B marketing strategy, I’m not going to discuss another one in an attempt to get you to start.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 14, 2010
    [Social Media] Use Twitter to Talk Up Your Brand to Tradesmen
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Use Twitter to Talk Up Your Brand to Tradesmen If you don’t talk up your brand on Twitter and other social sites, you’re missing the boat. take my survey [link].
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Social Media] B2B Retargeting – Benefits and Pitfalls
    Have either posted or read social media content related to accounting software. Two general categories of retargeting are ad retargeting and social retargeting. Social retargeting works in a similar fashion.  In subsequent posts I will talk about some of the specific media and methods you can use to retarget prospects.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 8, 2010
    [Social Media] Savvy Week in Review - January 8
    by @tdefren Todd Defren gives a 60-second overview of a new chart from Forrester that breaks media down into three core categories: owned, paid, and earned. Top 10 WTF Social Media Moments of 2009 - by @ignitesma Just for fun - see how many you remember. Looking for ways to kick-start 2010? Interesting and worthy of discussion.
  • HUBSPOT  |  THURSDAY, MAY 9, 2013
    [Social Media] The Highs (and Lows) of Letting Your CEO Manage Twitter for a Day
    And while all you social media and community managers out there are probably cringing as I say this, I bet the CEOs and Twitter users of the world are cheering and applauding Brian’s noble endeavor. Social media/community managers , I challenge you to give the car keys over to your CEO for a day. and Dunkin Donuts.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 3, 2010
    [Social Media] B-to-B Marketers: What Type of Twitterer Are You?
    read a post recently from Jason Falls (a social media guy who I admire), Four styles of marketing on Twitter , and thought he hit it right on the head. This entry was posted on Wednesday, March 3rd, 2010 at 9:04 am and is filed under Social Marketing , Twitter. How Do You Measure Social Media Success?
  • TOMORROW PEOPLE  |  TUESDAY, AUGUST 14, 2012
    [Social Media] The Key to Online Digital Marketing is Achieving Higher Grades
    The world has changed; your performance in social media , blogs and email marketing must also be better than your competitors’ But it’s often difficult to assess what you’re getting right and what needs to improve. It’s no longer enough to base your inbound marketing strategy around your dazzling website.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2012
    [Social Media] How to Customize Your Social Updates for Facebook and Twitter
    Like every aspect of inbound marketing, social media is constantly evolving. While efficiency is important, it should never be at the expense of quality content and relevant social media posts. client study conducted by Buddy Media found that Facebook posts under 80 characters received 27% more engagement.
  • HUBSPOT  |  TUESDAY, OCTOBER 5, 2010
    [Social Media] Sell Online Marketing to Your Boss: 7 Euphemisms Everyone Needs
    In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. Online Marketing Euphemisms to Help Sell Social Media. If you are reading this post, you are likely the former.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 29, 2013
    [Social Media] Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week
    While there has been a way for users to pin articles on the burgeoning social media site, the new and improved pin will allow users to now be able to see an article''s headline, byline, description (like a mini-meta), and source URL as well as a bigger image for the post. Let''s get the bad news out of the way early, shall we? new pin!
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Social Media] Google+ on its Third Birthday
    It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. To leave Facebook behind and make G+ my number one social media wife.
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Social Media] Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]
    To learn if using visuals in social content has an impact on social media engagement, HubSpot evaluated 8,800 Facebook posts from B2B and B2C companies' Facebook Pages in October 2012 by comparing each businesses' average Likes-per-photo to their overall average Likes-per-post. such as generating website traffic.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 8, 2014
    [Social Media] How Does Your B2B Brand Reflect On Your Buyers?
    The truth is, social media and user-generated content and channel proliferation has created a version of reality that often reminds me a lot of high school. 'I've been reading a lot of posts lately about making emotiional connections with B2B buyers, along with reminders not to forget their personal side. like this guy! Uh oh.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 8, 2013
    [Social Media] Content Marketing Focus: Lessons from Steve Allen
    When people try to follow too many rules and guidelines, for example, for content marketing and social media, they end up with mediocre results. Everyone, especially small business owners, is using blogs, website, and social media sites to get found, get known and get clients. Time-Saving Tips for Social Media Marketing.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 21, 2009
    [Social Media] B2B Demand Gen Letter to Google: Real Time Search
    When someone goes to Google and types " appointment setting ," don't you want your organic results on the left and your real time social media posts on the right? If someone has already written about this, forgive me. But twice in the past few weeks the discussion of real time search came up and how it might touch b2b demand gen.
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 17, 2013
    [Social Media] Content is King and You Can Be Too: The Convergence of PR and Journalism
    Your great content needs to appear in all the right places, be shared on social media and get links and mentions in blog posts and articles. They may also do their own publicity: writing blog posts and sharing them through social media, or Tweeting breaking news and information. The Social Revolution. Not exactly.
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