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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] On the web, there are no neutral corners
    When we engage with people on social media, every single interaction is an opportunity to lift people up or put them down. When we engage with people on social media, every single interaction is an opportunity to lift people up or put them down. Corruption on social web ethics Infographics Personal inspiring quotes
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Social Media] 20+ Metrics for Measuring B2B SEO Performance
    Social shares acquired per platform/program. Contacts researched, contacted, and communicating with/added to network (via social media). How To Extend B2B Marketing With Better Social Media Measurement Tools. Using Tools & APIs To Track Your Social Media Strategy. Organic search engine traffic.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 4, 2011
    [Social Media] 5 Foundational Marketing Books You Need to Read
    by Jesse Noyes | Tweet this Today’s guest post comes from Todd Defren , a principal at SHIFT Communications , a co-founder of Social Media Club and author of the blog PR Squared. He’s work with some of the most respected brands in world. He shares the marketing books he’s derived inspiration from over the years.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] 10 Free Blog Post Ideas
    ” What advice would you give? 5) The biggest social media question on everybody’s mind Unfortunately I wrote the headline but I didn’t capture the actual question on everybody’s mind. We only see a fraction of a person through our social media platforms and yet we call them our friends. Up for it?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 11, 2013
    [Social Media] How B2B Organizations Can Create More Effective “About” Pages
    Social media is part of the reason. Prospective buyers have greater access and ability through social media to research a B2B vendor. Media assets such as executive interviews and product demonstrations. Links to company social media assets. And that should change. Showcase Coverage. RavenTools.
  • LEADERSHIP  |  TUESDAY, JANUARY 20, 2015
    [Social Media] Shedding Some Light On Dark Social… What Does It Mean for B2B Lead Generation?
    Let’s throw some light on the subject of Dark Social—I’m seeing a fair amount of interest and discussion about this lately. Because it is another reason social ROI is so difficult to measure, and yet, it’s no excuse. So What is Dark Social? Can You Measure Dark Social? We fear what we don’t know. Can we even do that?
  • MARKETING EDGE  |  THURSDAY, JULY 3, 2014
    [Social Media] Getting Most From Brand Journalism
    Hitting on a single topic in marketing, social media and business communications. Brand Journalism can help a company escape the shackles of typical marketing by being a part of the bigger picture. Finding ways to talk about the issues surrounding an industry that a company serves. Quick and to the point.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 14, 2013
    [Social Media] Meet new Marketing Made Simple TV guests!
    He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource. An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies. Jay Baer.
  • CK'S B2B BLOG  |  MONDAY, APRIL 23, 2012
    [Social Media] B2B Mobile Marketing Video: "CK's Mantra For B2B Mobile Success = Better, Faster, Easier"
      And, yes, many more of these types of videos—with ideas to ignite the marketing of both B2B and B2C marketing through mobile—are coming VERY soon! • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. In the case you want to view more videos, please go here. B2B Mobile Marketing
  • WEBBIQUITY  |  MONDAY, NOVEMBER 19, 2012
    [Social Media] New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
    Social media: social media monitoring (Radian6, Sysomos, SM2), social media management (HootSuite, SocialOomph, Buffer), Twitter tools, etc. News and social links are as vital as are other points of visibility. Web analytics: Omniture, WebTrends, Google Analytics, Clicky, and more.
  • SAZBEAN  |  SATURDAY, JULY 13, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of July 13, 2013
    Here are the top Internet strategy, marketing and technology links for the week of July 13, 2013… Most Believe Behavioral Marketing Can Boost ROI (Marketing Charts) Apple And Google Are No Longer Among America’s Favorite Brands (Business Insider) Accepting Guest Blog Posts? News & Notes
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 23, 2014
    [Social Media] How to Increase Customer Loyalty through B2B Marketing
    Today your customer touch point map should include any social media platforms that you use. Friction can arise from not responding to customers in a timely manner on social media or having brand inconsistency from one platform to another. 2. Follow and engage with customers on social media.
  • SYNECORE  |  THURSDAY, JANUARY 30, 2014
    [Social Media] The Inbound Marketing Circus: Delight and Astound Your Leads!
    Once your company is past the point of developing a website and creating a social media presence, you can truly exercise all the capabilities of those mediums to take your visitors from leads to customers. Social Media. Social media gives companies the chance to put a voice to their brand. Calls to Action.
  • B2BMARKETINGSMARTS  |  MONDAY, JUNE 27, 2011
    [Social Media] Four B2B best practices for late buy-cycle marketing
    Virtually all of today’s B2B marketing advice involves the benchmarks, best practices and how-tos for demand generation, nurturing, social media and content. These four topics are all vital parts of the process of making a B2B sale. Four B2B best practices for late buy-cycle marketing is a post from: B2BMarketingSmarts.
  • CLIENT BRIDGE  |  WEDNESDAY, APRIL 13, 2011
    [Social Media] INFOGRAPHIC: The Current State of Social Networks
    From Ignite Social Media, here's an infographic that looks at demographics and other trends among social networks. View Original Article
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Social Media] How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
    As always, we promoted it extensively across our syndication network – Marketing Made Simple TV, Social Media Club, FearlessCompetitor.com, Social Media Today, Business2Community, CustomerThink, B2B Marketing Zone, Alltop, YouTube, Vimeo, etc. We love comments and those who share on posts on social media.
  • SAZBEAN  |  SATURDAY, FEBRUARY 15, 2014
    [Social Media] Internet Marketing Strategy Articles for the Week of February 10, 2014
    Econsultancy) How Personalized Retargeting Can Optimize Your B2B Ads (Marketo) Data-driven customer experience is tough to copy (Econsultancy) B-to-B Ecommerce: Big Opportunity, with Obstacles (Practical eCommerce) Does It Still Make Sense For Companies to Blog? Marketing
  • THE FORWARD OBSERVER  |  FRIDAY, OCTOBER 4, 2013
    [Social Media] Why B2B Email Marketing Is Sexy (And It Knows It)
    And compared to other, newer marketing tactics like social media and viral videos (like this one of the above pictured Spandy Andy ), it just doesn''t seem quite as sexy. Email actually predates the popular Internet era and social media. Poor email marketing. There are reasons for this perception. Not as sexy.
  • B2B MARKETING BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Social Media] Marketing Communications Explained (with Donuts)
    Derived from Doug Ray’s “Social Media Explained” photo which he shared on Twitter earlier this year, we put [.]. Charles Caleb Colton, an English writer in the early 1800s, said that imitation is the sincerest form of flattery. Marketing B2B Marketing Marketing communications
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 22, 2013
    [Social Media] B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns
    Johnston wanted the website to be the ultimate guide for the visitor so they could find everything they needed, including social media posts, without leaving the site. First, Volvo Construction created a website acting as a useful and current resource for customers and dealers. Event Recap: MarketingSherpa B2B Summit 2012.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    Jill Rowley: If you could only turn to one person for tips about social selling, especially in B2B, you’d probably want to pick Jill Rowley. In her post 10 Ways to Tell if You’re Doing Social Selling Wrong , for example, she not only emphasizes tactical tricks, but also personal considerations. Why 21+ though?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 14, 2013
    [Social Media] We create content and content also creates us
    think my friend J ason Falls put it very well when he stated in the book: “Before the social web, there was always a ceiling or a velvet rope – a limit to where you could go with your influence unless you were somebody famous. by Ian Cleary Related Stories Do you have to cheat to be successful on the social web? Yes, I create content.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Social Media] Don’t chase the buzz: why clickbait titles hurt your business.
    Social media pitfalls. For younger readers/users, social media is a precious resource, and anything that endangers their image online or their access to these tools is poison. Social media are too important these days to your marketing and promotion to discard, so avoid even looking like you are clickbaiting!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Social Media] Why The Nitty Gritty Posting Mechanisms of Facebook Matter
    Updating and maintaining your business’ various social media accounts is a time suck. If you find yourself following these practices consistently, I recommend taking the next step with the full suite of tips in this presentation I gave at INBOUND, Social Domination: How To Conquer ‘The Big 3’ Social Media Networks.
  • SAZBEAN  |  SATURDAY, DECEMBER 3, 2011
    [Social Media] Top Internet strategy, marketing and technology links for the week of December 3, 2011
    Here are the top Internet strategy, marketing and technology links for the week of December 3, 2011… Niche Social Networks Deliver Big Results for Brands (Mashable!). Social Proof Is The New Marketing (TechCrunch). Reasons You’re Not Generating Leads From Social Media (HubSpot). Internet Marketing Jam).
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 20, 2011
    [Social Media] A Brave New World in Book Marketing
    And you need to be Social Media savvy. In essence, from my chair located here in New Hampshire, I was going to do my best to reach a worldwide audience using Social Media tools. Jonathan also had prizes that could be won by using Social Media to promote the event. You’ll need to have a solid platform.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] The Power of Emotion in Online Video
    Kids are not the only ones who make buying decisions […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. He has created videos for Fortune 50 companies.
  • SAZBEAN  |  FRIDAY, DECEMBER 19, 2014
    [Social Media] 3 Brand Publishers You Should Copy
    And, do you actively use social media to amplify the reach of your content? They promote their vibe through a mix of blog content and social media, which speaks directly to their youthful, urban audience. Does your company create content that does not have a direct sales pitch? And that’s exactly the point.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Social Media] Enough Already! 7 Marketing Predictions We're Tired of Hearing
    Though more individuals will impact your business now, customer control in your business isn''t really a new trend sweeping the world of marketing. 3) Social media will be all about engagement. Not to be a Debbie Downer , but engagement isn''t the only thing that works on social media. Who knows? inbound marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 13, 2014
    [Social Media] Ian Cleary and the Art of Guerilla Networking Success
    Ian has come from nowhere on the digital marketing scene to becoming a well-known blogger, speaker and consultant through Razor Social. He achieved his rapid success by establishing a niche in social media tool evaluation, hard work, and amazing networking success. Ian Cleary stalked me and it changed my life. by Mark W.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JUNE 23, 2010
    [Social Media] Getting the Most From Your Mobile Marketing Campaign.
    These are just a few of the many examples of mobile marketing and social media becoming the “up and coming” additions to the traditional marketing mix.  Megan Jasinski. When the games began, a scrolling ticker streamed live scores, in-game stats, play-by-play information and video clips – all integrated with Facebook. Mashable).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 29, 2014
    [Social Media] Why This Blog Post Went Viral
    The post (you can read it here) was shared no less than 270 times on social media (the screen shot above was taken two days ago). Many, many more people wrote to me, both on and off social media, to say how much the post resonated with them. By Cas McCullough, {grow} Community Member. This one? 20 minutes! It was human.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 29, 2013
    [Social Media] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    by Amanda Batista | Tweet this The verdict on social selling is in: It works. While not even three years ago, marketing and sales organizations sought actual data to support the “hunch” that social selling techniques and practices were effective, the state of the advanced sales method is, well, on fire. They know it’s effective.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Social Media] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    Social media? Integrated search and social metrics – There’s no denying that SEO and social media go together. Platform-specific analytics – You are engaging prospects on different social platforms inside and outside of your business, but do you know what’s happening? How can we help you Make Good Media?
  • EVERYTHING TECHNOLOGY MARKETING  |  FRIDAY, OCTOBER 22, 2010
    [Social Media] It's Budget Season - B2B Marketing Budget Trends for 2011
    The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. this year over 2009. last year. last year.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 16, 2011
    [Social Media] Guess Who’s Recommendations Are the Most Trusted?
    Social media has put the power in the hands of the consumer and is rapidly closing the gap with word of mouth. recent post on eMarketer.com  was highlighting a recent study by Global WebIndex “Annual Report 2011″ that outlines the shift in behavior regading social media. So what does this mean for you and me?
  • DIRECT RESPONSE COACH  |  TUESDAY, DECEMBER 3, 2013
    [Social Media] How do you qualify an inbound lead?
    So you write a post, distribute it to your subscribers, share it on social media and then watch as visitors come to your blog or website and download your free report in return for their email address. This is how leads are generated through inbound marketing. The best part is that over time that same [.]
  • MEASURABLE MARKETING  |  FRIDAY, DECEMBER 16, 2011
    [Social Media] The Psychology of Social Commerce: An Infographic
    Knowing the psychological motivations behind purchase decisions can bring B2B and B2C marketers one step closer to reaching their target audience, and psychologists have identified six traits that are becoming more prominent in social commerce. Social Proof. Some highlights? When making purchase decisions, buyers rely on: 1. Authority.
  • WEBBIQUITY  |  MONDAY, MARCH 31, 2014
    [Social Media] Book Review: Social PR Secrets
    One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. ” Another core element of social PR is having an online newsroom on your corporate website. Lisa Buyer. times more visibility.”
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 25, 2013
    [Social Media] 4 Skills Your B2B Marketing Team Must Have
    Most marketing departments have the creative program design and use some technology – perhaps in the form of a website and some social media. With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 21, 2011
    [Social Media] 4 Reasons to Use More Numbers in Your Writing
    We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Read on for his thoughts on the power of using numbers in your writing. We love lists.
  • TOMORROW PEOPLE  |  MONDAY, NOVEMBER 7, 2011
    [Social Media] Is Traditional Advertising a Thing of The Past?
    Business spend on traditional advertising is falling whilst spend on newer channels such as social media continues to grow. Older forms of advertising such as TV and print ads are looking outdated compared with new ways of combining content marketing , marketing technolog y and social media.
  • SAZBEAN  |  MONDAY, JANUARY 7, 2013
    [Social Media] How To Use Foursquare To Market Your Business & Reach A New Audience
    When we think of social media and business, the first few things to come to mind are Facebook and Twitter. With over 25 million users globally and 31% of mobile users active on social networks using Foursquare, it has an engaged community and a passionate user base. The only thing it needs is you to get involved. Why Foursquare?
  • CONVERSIONATION  |  TUESDAY, SEPTEMBER 14, 2010
    [Social Media] Content marketing: creating relevant and efficient customer cases
    Improve SEO, credibility, trust, social media mentions, lead generation and word-of-mouth with your customer’s stories While planning to purchase a certain product or service, people have always sought the advice from other people they trust or know. This is one of the reasons why companies. Click title to read more
  • MEASURABLE MARKETING  |  THURSDAY, OCTOBER 14, 2010
    [Social Media] Gap's Re-Branding Misfire
    Here’s another story about a big company and a big social media disaster. The new logo, which is quite a dramatic change from Gap’s previous branding, was met with less than optimistic customer opinion throughout the social sphere. Many big companies make this mistake when they get involved with social media.
  • SAZBEAN  |  SATURDAY, MAY 25, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of May 26, 2013
    News & Notes
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, NOVEMBER 10, 2010
    [Social Media] 5 Things You Shouldn’t Expect from Marketing Automation
    Engage with others through social media. However, human interaction is vital to your success with social media. Although some aspects of social media can be automated (such as inserting sharable links into emails and landing pages), you still need to personally interact with your online communities.
  • INBLURBS  |  TUESDAY, NOVEMBER 23, 2010
    [Social Media] How effective are twitter and facebook
    Social media sites like twitter and facebook are doing wonders on businesses online. These social media sites are one of the perfect and most effective sources of marketing these days. Moreover these social networking sites are very cost effective for small business marketing and give you better ROI.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 12, 2013
    [Social Media] Thank you to all the awesome guests on Marketing Made Simple TV! (Reason #1 why the show is awesome!)
    And thanks to the show Producer and Director Craig Yaris of  Social Ribbit  too! Melonie Dodaro, Top Dog Social Media. Awesome guests are one of the things that make Marketing Made Simple TV such a great show! If you want to meet business luminaries like these, Marketing Made Simple TV is a must-watch show for you. Jay Baer.
  • MARKETING EDGE  |  MONDAY, NOVEMBER 15, 2010
    [Social Media] Twitter CRM Embraced by MyTweeple.com
    Hitting on a single topic in marketing, social media and business communications. Tags: PR marketing public relations Social CRM Twitter Twitter CRM Time 26:41 Twitter is, if not the default database for many marketers PR, and communications professionals, a very important repository of individuals and relationships.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Social Media] A plan to earn your way into the hearts of Internet influencers
    Mila Araujo writes about Leadership, Social Media and Customer Service for several sites, including her  Perspectives blog   which explores different angles and  ideas into understanding  social media and how to use it to drive business forward and build community. By Mila Aroujo, {grow} Community Member. Solve a problem.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Social Media] Interview with Elizabeth Houston, aap3 for Cisco – On Social Engagement and Advocacy
    Q: How did you get your start in Social Media? A: I have always been interested in technology in general, especially community building. When I worked at PeopleSoft several years ago, I was looking for ways to create communities online … Continue reading → Share and Enjoy.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, NOVEMBER 23, 2011
    [Social Media] Infographic of the week: The demographics of location-based technology users
    Coming to us from Flowtown and Column Five : “Advancements in social media and technology have allowed us to perform special functions with our mobile devices in relation to our location. study conducted by the Pew Research Center found that more than a quarter of American adults use mobile or social location-based services.
  • HUBSPOT  |  TUESDAY, OCTOBER 2, 2012
    [Social Media] 60% of Facebook Users Will Discuss Brands That Offer Deals [Infographic]
    We've talked about a lot on this blog, but there are three things that just keep peeping up in our content -- the virtual ubiquity of social media , how mobile is transforming marketing , and the importance of user-generated content. Or at least, how it should be changing retail marketing! click image to enlarge).
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Social Media] How to Expand Your Circle of Marketing Influence by Christopher Ryan
    By contrast, in today’s social media focused “pull marketing” model, the idea is to broadcast powerful and consistent messages to the universe and give people good reasons to engage with you. The Middle Circle is the Moderate Influence Group and includes contact lists, blog readers, suspects, social media followers, group members (e.g.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 24, 2013
    [Social Media] How Lowe’s Is Creating an Engaging Customer Experience
    The best possible outcome from a social, local, mobile (SoLoMo) strategy is a differentiating customer experience. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Merry.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 12, 2011
    [Social Media] 4 Reasons Why LinkedIn (and not Facebook) Might be the Better Choice for Your Company
    Successful social media marketing is about knowing where your customers are and establishing a presence there.  It is clear that professionals from all demographics are spending a great deal of time with social media, and that Facebook is the main networking site where we spend (or rather, waste) our time.  is simple. 
  • INBOUND MARKETING AUTOMATION BLOG  |  THURSDAY, OCTOBER 21, 2010
    [Social Media] romi-step2
    Based on your annual spend on Search Engine Optimization (SEO), Pay-per-Click Advertising (PPC), or Social Media Marketing (SMM). No related posts.
  • JUNTA 42  |  THURSDAY, OCTOBER 14, 2010
    [Social Media] 10 Useful Content Marketing Resources
    100 Social Media & Content Marketing Predictions for 2010 Almost ready to dig into the 2011 edition.   42+ Social Media Marketing Tools Still the 2nd most popular post in Junta42 blog history.  Hope they're helpful. The Content Marketing Playbook Our most popular eBook.42 Includes over 50 case studies.
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Social Media] Why Budgets are Shifting to Digital Marketing
    Even the staunchest names in traditional media are getting hip with the times. As reported in TechCrunch, Hearst Digital Media is planning on incorporating personalization and responsive design into its new publishing platform. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 4, 2011
    [Social Media] The 10 Best Corporate Blogs in the World
    recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world. Goal: Enhance corporate image and integrate with traditional media. Marriott.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 14, 2013
    [Social Media] An Entire Organization Should be On Board with SEO
    If there is a separate department for each marketing activity, such as a social media department, content department, web development department, PR department, etc. The SEO provider shouldn’t be shuffled around from the Communications Department to the Web Content Team, to the Social Media Department to the Webmaster or IT Director.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Social Media] Improve Your Writing Style: Solve Their Problem, Not Yours
    I was recently inspired by this simple yet insightful post by Jonathan Greene from MarketingSherpa on how a small change in how you phrase items can mean the difference in the response you get on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 12, 2014
    [Social Media] 7 Ways Blogging Makes You a Better Leader
    I’ve realized so many business benefits from blogging and it has become one of my favorite things to talk about with leaders trying to figure out social media’s role in the enterprise. The problem is exacerbated when the issue becomes public and enters the world of soundbites and social media memes. Clarity.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 30, 2013
    [Social Media] Marketing Attribution vs. Contribution – What’s Best? – @JimLenskold on Marketing Made Simple TV
    The show director and producer is Craig Yaris of Social Ribbit. It is also supported by sponsors like Avitage, Social Media Club, Brandtelling.com, and Social Ribbit. He joins host Jeff Ogden to discuss two key concepts for measuring the true value of marketing – marketing attribution vs. marketing contribution.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 16, 2012
    [Social Media] Fundraising Resources That’ll Fuel Your Funds
    Here are some fundamental fundraising resources that’ll fuel your funds: Social Media - This may be one of your best resources for getting the word out about any event you’re holding, and it can also help in fundraising. Event Marketing Non-Profit Marketing Social Media Tools/Services business tools fundraising non-profit
  • SAZBEAN  |  WEDNESDAY, APRIL 25, 2012
    [Social Media] Earth Day 2012 – Future of Engagement
    In this Future of Engagement episode, Murray Newlands looks at how brands like National Geographic and even American Airlines helped promote Earth Day on social media: Graph by Alerti social media monitoring tool: B2B B2C Marketing
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Social Media] 5 Major Challenges Marketers Face (And How to Solve Them)
    Are you on the right social networks ? Check 'em out! 3) Using Social Media to Generate Customers and Revenue. Why It's a Challenge: Social media was once a shiny new toy. But at first, many businesses hardly knew what to do in social media. Social media (6.3%). Social media (17.9%).
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 20, 2011
    [Social Media] 6 Ways to Align SEO With Your B2B Content Marketing Strategy
    Leverage Social Media Sharing. Search engines now evaluate social signals associated with content as a factor in determining relevance. To boost your search-engine results, make it easy to share content in popular social media communities like Twitter, Facebook, and other destinations where your audience may spend time online.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] The 19 Best Content Marketing Blogs From 2014
    In this case, I just typed in “content marketing” and up popped 15 articles, ranked on social shares. 53+ Free Image Sources For Your  Blog And Social Media Posts  – by Courtney Seiter on The Buffer Blog. I am always looking for “creative commons” images I can use without registration. Because.
  • CK'S B2B BLOG  |  SATURDAY, JUNE 25, 2011
    [Social Media] The Mobile Revolution & B2B: The (Cool!) InfoDoodle
    It never ceases to amaze me just how fortunate I am to be marketing in a time when we have such exciting media in our midst.   Click here to get the fun InfoDoodle and to learn more about B2B mobile marketing, head right on over here. • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Social Media] Websites With More Content Generate More Customers [New Infographic]
    Our research primarily shows that websites that create lots of content, build active social media profiles, and blog regularly are much more successful online than their peers. We've long known that business blogging , social media, and great content creation are the keys to successful inbound marketing.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 22, 2015
    [Social Media] Using Facebook For Email Marketing
    In this article we’ll talk about why your […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Using Facebook For Email Marketing by Amy Hall - Maximize Social Business. Email Marketing
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social Media] How to Do Competitive Analysis in a Crowded Industry
    gather this information from the websites, their social media platforms, from interviews and customer surveys. You can always learn something by looking at the top online performing competitors’ websites, social media profiles and other information. Contact New Incite today. Photo from Flickr by James Cridland.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 10, 2013
    [Social Media] Entrepreneurship, innovation and your will.
    It’s fashionable on the social web to talk about following your interest, your passion, or creating your art, but having the will to drive significant change … isn’t that the realm of something deeper? Social Media, SEO, Mobile, Digital Marketing | Scoop.it Somebody had to make it happen. The vision is.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 9, 2014
    [Social Media] How Jeff Ogden of Find New Customers evaluates business investments
    Only two organizations to date have measured up to these tough criteria to protect limited funds: Likeable Local – Social Media Marketing company in New Your CityI know very well. Likable Local offers a social media marketing  product I can white label and sell down here. These people are truly awesome.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 30, 2012
    [Social Media] Defining Link Metrics that Impact SEO Link Building Development
    Social Media-Specific Metrics. Number of social media profiles being managed and general activity in those social media communities. Additional, publicly accessible popularity/success metrics based on specific social media site activity. Social media profile information.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 26, 2010
    [Social Media] E-mail Marketing: Is It Still a Viable Way to Reach the.
    In a recent survey by eMarketer.com, they found 70% would rather talk to their friends and family via e-mail as opposed to social sites. Internet users preferring it for written communications versus 24% for texting and just 10% for social. Other posts you might find interesting: Will E-mail Be Replaced By Social Media?
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 10, 2012
    [Social Media] 6 Steps to Inbound Marketing Success [Infographic]
    Generate more traffic through effective blogging , social media , SEO and paid search. As promised, here is the second infographic addition to my   8 great marketing infographics to inspire you in 2012. This next one is called “ The Inbound Marketing Process Infographic.” The 6 Steps to Inbound Marketing Success.
  • MARKETRI  |  MONDAY, NOVEMBER 26, 2012
    [Social Media] 2013's Top Three Priorities for Accounting Marketing
    SOCIAL ENGAGEMENT. With Content Marketing gaining traction in accounting marketing, social media is reported to be the most popular tactic for B2B marketers, with an adoption rate of 87%. What is the most popular social media channel in B2B right now? Content Marketing Institute ). It is non-interruption marketing.”
  • INBLURBS  |  MONDAY, NOVEMBER 29, 2010
    [Social Media] How not to use Facebook for you business
    Facebook is one of the most important social networking sites or social media that people use today. Generally people who are new to use this social media find it hard to get maximum benefits from it. Marketing take away tip: Business online needs a planned usage of social media marketing.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 25, 2012
    [Social Media] The World’s Simplest Guide to Lead Nurturing and Scoring
    We love to read comments and appreciate those who share on social media. Lead Nurturing and Scoring – the world’s simplest guide. Enjoy! Personally, I think the world needs simplicity today. What do you think? Marketing buyer personas content marketing Find New Customers lead-generation lead-nurturing lead-scoring
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Social Media] How to Become a Thought Leader In Your Industry
    Or savvy social skills? Seek connections with your audience through social media, email, or phone calls, so you can share your experiences, talk about your industry and provide value to others. Share other thought leaders’ articles on social media, or mention them in your writing. The key word here is novel.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 28, 2014
    [Social Media] Obscurity: The Biggest Challenge in Sales
    They’re using a myriad of social networking tools like LinkedIn, Twitter, Google + and so on, to do a significant amount of research. This doesn’t mean that you don’t have to pick up the phone to prospect, it just means that social is going to be another tool you’ll need in your sales tool belt. Obscurity is your biggest problem.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, OCTOBER 8, 2013
    [Social Media] Using the Google Analytics Social Report (Part II)
    In Part One of this series , I talked about how to set up the Google Analytics Social Report. You can also track which social networks assist in these conversions. In other words, are your social media visitors moving along the sales funnel from awareness to consideration to purchase? Social Report Overview.
  • HUBSPOT  |  TUESDAY, DECEMBER 2, 2014
    [Social Media] How to Use Stock Photos Without Looking Lame [SlideShare]
    But when chosen and used well, stock photos can complement the content on your website, in your ebooks, and in your social media posts. Stock photos are tricky. When chosen or used poorly , they can look forced, fake, or just plain silly. Just look at the photo to the right to see what I mean.). Content Creation Design
  • LEADER NETWORKS  |  THURSDAY, SEPTEMBER 29, 2011
    [Social Media] What It Means To be An Influencer. Online.
    Apparently, Social Media Today did when they assembled a panel for their “Best Thinkers Series” which is a weekly discussion style webinar moderated by expert journalist Maggie Fox. I was fortunate to participate in this event with Megan Berry, marketing manager from Klout. For example, the nuances of a social business’ trials (e.g.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 23, 2012
    [Social Media] Introducing InsideView Social Key
    This morning, InsideView announced Social Key , a sales intelligence platform now available to all InsideView customers. InsideView Social Key provides the most convenient platform for sales reps to find social media insights about prospects and customers. Sales 2.0
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 23, 2012
    [Social Media] 10 Requirements to Deploy Successful Online Content Marketing
    In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Social Media Distribution – Social sharing buttons are a must for maximizing social visibility of your content and driving traffic.
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 17, 2013
    [Social Media] Content is King and You Can Be Too: The Convergence of PR and Journalism
    Your great content needs to appear in all the right places, be shared on social media and get links and mentions in blog posts and articles. They may also do their own publicity: writing blog posts and sharing them through social media, or Tweeting breaking news and information. The Social Revolution. Not exactly.
  • SAZBEAN  |  SATURDAY, DECEMBER 21, 2013
    [Social Media] Top Internet Marketing Strategy Links for the Week of December 16, 2013
    Marketing Strategy
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 2, 2015
    [Social Media] Using YouTube for Lead Generation
    From that data, […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. The majority of companies are not using video in any way that provides any real ROI. 
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 25, 2012
    [Social Media] Nimble Adds Social Data to CRM
    I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. Here’s how it works.
  • SYNECORE  |  TUESDAY, NOVEMBER 27, 2012
    [Social Media] 6 Steps to Generate Leads Online with Content
    An effective content strategy should contain written, audio, and visual media. Promote and Engage on Social Media - If content is your brand’s message, social is its amplifier. However, sharing your content on social media is the easy part. Don’t forget this. The same is true with content marketing.
  • TRADESMEN INSIGHTS  |  THURSDAY, MAY 27, 2010
    [Social Media] Critical Tactics to Consider When Sending Out E-mails
    Other posts you might find interesting: Will E-mail Be Replaced by Social Media? How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? Thanks!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 21, 2013
    [Social Media] The best advice I ever received for my business, and my blog
    ” But being a humble blogger leads to meaningful social media engagement and ultimately, crowd-sourced wisdom.  I almost never have the answers. But I think my blog posts do present the essential questions: Does every business need a social media strategy? What is the value of social media engagement?
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 19, 2014
    [Social Media] 5 Social Hiring Hints for Busy Managers
    Social Hiring Hints for Busy Managers by Laurianne Laval - Maximize Social Business. Related Stories Using Social Media to Recruit New College Grads Looking For Talent? The Importance Of Storytelling In Social Recruitment. Social Recruiting It’s time to take the hiring into your own hands.
  • SAZBEAN  |  SATURDAY, NOVEMBER 9, 2013
    [Social Media] Top Internet Marketing Strategy Links for the Week of November 4, 2013
    Best Of News & Notes
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 27, 2011
    [Social Media] Bytes from the PR Sphere: Distilling the Social Components of Public Relations
    Social + media = engagement + information Vis-à-vis (corporate) public relations and social media, if I had my druthers at this stage the explanation would be reversed, although media social doesn’t trip off the tongue (or keyboard) nearly as easily. But this column focuses on PR and social media.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Social Media] 17 Compelling and Highly Usable B2B Marketing Statistics
    Top 10 Tips for Lead Nurturing Success RSA and Social Media: Nasza-Klasa in Poland A Look Inside the Sketchbooks of 12 Top Designers - Stefan Sagmeister The Status of Social Media in the Middle East Straight from the Arabian Horse’s Mouth in Cairo Bees’ Views on Brand Building Financial Services: Transparency through Social Media?
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