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  • SALES LEAD DYNAMICS  |  MONDAY, SEPTEMBER 24, 2012
    [Social Media] Find Your Business Development Comfort Zone.
    Social media probably won’t work. Social Media. x. x. The Schmoozer – Very social. Hangs out online, emailing and connecting via social media. Generates visibility through writing, social media, and public speaking. Social Media. 5%. And now he wants to give workshops.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Social Media] 20+ Metrics for Measuring B2B SEO Performance
    Social shares acquired per platform/program. Contacts researched, contacted, and communicating with/added to network (via social media). How To Extend B2B Marketing With Better Social Media Measurement Tools. Using Tools & APIs To Track Your Social Media Strategy. Organic search engine traffic.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 22, 2015
    [Social Media] Using Facebook For Email Marketing
    In this article we’ll talk about why your […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Using Facebook For Email Marketing by Amy Hall - Maximize Social Business. Email Marketing
  • SAZBEAN  |  SATURDAY, JANUARY 28, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of January 28, 2012
    Social Media Trends With Benefits in 2012  (Marketing Profs). Social Survival for Bloggers: a Peek from the Inside (ProBlogger). Best Practices for Social Networking in the Workplace (Mashable!). Why Social Media Needs to Get More Personal (Mashable!). Customers Do Care About Data Collection (Social Harbor).
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Social Media] Your Leads Are Annoyed With You: Here's Why [Data]
    Social Media. 93% of businesses and marketers have profiles on social media. On average, companies respond to only 30% of social media fans'' feedback. Source: Social Bakers ). Approximately 46% of online users rely on social media when making a purchase decision. Probably not.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 30, 2012
    [Social Media] Defining Link Metrics that Impact SEO Link Building Development
    Social Media-Specific Metrics. Number of social media profiles being managed and general activity in those social media communities. Additional, publicly accessible popularity/success metrics based on specific social media site activity. Social media profile information.
  • THE NEW STRATEGIST  |  FRIDAY, DECEMBER 19, 2014
    [Social Media] Marketing Doubleshot Podcast - Ep. 2 - Creating Smarter Content & The New Approach to Blogging
    In this episode, Josh Muirhead and Jonathan Barrick look back at 2014 and talk about what digitally savvy brands in 2015 will need to do in their content marketing strategies to truly achieve success, as well as how the world of blogging has evolved to a rich-media platform. PT7hAh5hxkk. NJnP2wsgnoA. Storehouse iPad app -  www.storehouse.co/.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 4, 2010
    [Social Media] Going on a Business Trip? Use the LinkedIn Events Application and Windmill Network!
    There is value in plugging our windmills into the grid that is social media and virtually connecting. Image by @Photo. via Flickr. If you’ve followed my Windmill Networking blog for awhile or read my LinkedIn book , you’ll know that I’m a huge fan of the LinkedIn Events Application. Enjoy your time with new friends!
  • NUSPARK  |  SUNDAY, JANUARY 3, 2016
    [Social Media] Google Analytics- Calculated Metrics for Lead Generation Websites
    Social Media Follow icons (Icon-Click-Follow or ICF) (in actuality each social media channel can have its own event). Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics.
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 12, 2016
    [Social Media] Your Guide To Successful B2B Lead Nurturing in 2016
    You’ve created content, promoted it on social media, optimized it for search and earned some leads, but now what? How the heck can you end the age old war between sales and marketing and get them to work together to turn those cold leads into paying customers? You guessed it:… Lead nurturing. Lead nurturing is […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 16, 2015
    [Social Media] A blueprint for succeeding in a world of overwhelming information density
    Shifting rules of engagement on social, mobile, and digital advertising. How, in many cases, successful content marketing has nothing to do with content and everything to do with branding, social proof, and the power of your website. Shifting rules of engagement on social, mobile, and digital advertising. Fragmented channels.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Social Media] How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
    As always, we promoted it extensively across our syndication network – Marketing Made Simple TV, Social Media Club, FearlessCompetitor.com, Social Media Today, Business2Community, CustomerThink, B2B Marketing Zone, Alltop, YouTube, Vimeo, etc. We love comments and those who share on posts on social media.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 25, 2014
    [Social Media] Creating an Engaging Customer Experience In A Socially Connected Marketplace
    Creating an Engaging Customer Experience In A Socially Connected Marketplace by Joe Ruiz - Maximize Social Business. Related Stories 8 Ways to Enable an Effective Social Shopping Experience Initiating the Social Media Path to Purchase Model Understanding Social Customer Experience Path to Purchase Behaviors.
  • WEBBIQUITY  |  MONDAY, MAY 20, 2013
    [Social Media] 16 Remarkable Web Analytics Guides, Tips and Techniques
    This richly illustrated post shows how to set up actionable dashboards and widgets to monitor a variety of specific custom metrics like non-branded keyword traffic, top actionable social content, page load speed, top converting keywords, top exit/bounce pages and others. Which Google Analytics (GA) metrics are most important?
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Social Media] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Are you trying to optimize your title for social sharing? Using media in your tweet is a great way to engage your followers. Image Credit: Medium.
  • HUBSPOT  |  FRIDAY, OCTOBER 5, 2012
    [Social Media] Big Bird Shows Marketers the RIGHT Way to Newsjack the Presidential Debates
    More specifically, riding the giant tidal waves that ensued on social media when Mitt Romney said that, while he loves Big Bird, he still wants to cut government funding for PBS. They even included social sharing buttons -- which data shows lead to 7X more mentions -- on the webpage they direct people towards! Until now.
  • AD YOUR COMMENT HERE  |  MONDAY, JULY 30, 2012
    [Social Media] Developing a Content Strategy for Your Institution [Presentation for #eduWeb2012]
    Conferences & Events Content Production content marketing eduweb Higher ed Social MediaAn in-depth discussion on how to develop a content strategy for your institution, identify and repurpose existing content, and efficiently create new content. Presentation slides from eduWeb 2012 on July 30th in Boston, MA.
  • MARKETING EDGE  |  WEDNESDAY, APRIL 8, 2009
    [Social Media] Progress, Obstacles and Solutions at Business Smart Tools
    Social media is at a defining moment, a point where there are ample technologies to effectively participate in the medium, but also significant issues being debated within organizations about using the medium. The Business Smart tools conference will have workshops on using Twitter for business, and the ROI of social media.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 2, 2013
    [Social Media] How To Get Started With B2B Content Marketing
    This is where social media can really shine. As social media expert Jay Baer says, “ Content is fire, social media is gasoline.”. sales, customer support, social listening, customers, etc.). In the last ten years, the way people buy has changed dramatically. Interview your customers, too.
  • MARKETING EDGE  |  WEDNESDAY, MAY 4, 2011
    [Social Media] A Mother’s Day Marketing Tip
    Hitting on a single topic in marketing, social media and business communications. social media epic change moms mother's day mother's day giftQuick and to the point.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Social Media] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. 1) Social Media Manager. Job Description: Do you tweet, share, and post to social media in your sleep? The ability to communicate on social platforms in a consistent, on-brand voice. Definitely! Maybe not.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 4, 2012
    [Social Media] Warm Up Your Closing Call With a Social Network Referral
    By using your social accounts to keep in touch with prospects and keep your name fresh in their minds, you can create a positive environment for closings. Before you can warm up a potential sale with social media, you need to know what social media networks they use, and which ones they don’t.
  • BIZIBLE  |  MONDAY, FEBRUARY 15, 2016
    [Social Media] How to Use B2B Referral Marketing to Gain New Customers
    This case study was then shared on social media and caught the eyes of another customer, NextGenJustice, who then used Slope’s results to improve their account with Socedo. The key to success for your business is attracting new customers, while maintaining your existing B2B clients. Crafting a Strong Relationship. Testimonials.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Social Media] 8 Reasons Your B2B Website Is Ready For A Redesign!
    For example, forms should be simple and ask for only the necessary information. 8) You Have No Social Media Presence: In this day and age you need to hop aboard the Social Media networking train if for no other reason than to establish credibility. By Dawn Gadless  | Business Development Director. Always be learning.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 12, 2012
    [Social Media] Small Biz Social Secrets – Episode 3: Chris Brogan [VIDEO]
    We are back for our third installment of Small Biz Social Secrets. One of the most respected social media strategists today, Chris also shares his feelings on email as a vital communication tool within any community.  . © 2012, VR Marketing Blog. All rights reserved.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 6, 2014
    [Social Media] There’s a Better Way to do Demand Generation – SCORE!
    We love to read your comments and appreciate those who share on social media.  As my friend Jay Baer said “Content (like a blog post) is fire,  and Social Media is gasoline.” Let me try to answer some of your questions: Why rent when we can buy? What will we get at the end of 6 months? What do you think?
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [Social Media] Top 11 Ad Agency Predictions for 2011
    Clearly, digital will increase in importance as will social media.   Traditional media (still important) will continue to decline but will not go away anytime soon.  More and more dollars will be spent in marketing and the digital/social media space in 2011. Who better to take the lead in leveraging social media?
  • VOLACCI  |  MONDAY, OCTOBER 21, 2013
    [Social Media] How to Archive Your Twitter Feed in Under 5 Minutes
    Twitter is the most instant of the mainstream social media tools. There are a number of social media services and analytics programs that provide such features, but if you want the raw data. twitter , social media marketing But, perhaps you want an organized archive of your Twitter presence.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 29, 2010
    [Social Media] Best of 2010 – The Wrong Way to Social Network
    original on social networking posted on August 2, 2010) Social networking (using the social web) is about connecting with people — asking questions, having conversations — basically the same things you would do if you were talking in-person. The same goes with Twitter and Facebook and other social networks.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 28, 2010
    [Social Media] Three Overlooked Ways to Improve SEO Results
    Social Media: while social media adoption is rapidly increasing, these efforts aren’t always coordinated with SEO or appreciated in terms of search benefits. Links from social bookmarking sites can improve the rank of content-rich pages buried in your site’s navigational structure. Share this on Bebo.
  • AD YOUR COMMENT HERE  |  TUESDAY, JULY 13, 2010
    [Social Media] Emotional Brand – it’s also important
    Take two long-standing social media examples: Zappos. However, the social media response (or lack thereof) on the part of Motrin was at best weak, and at worst late and irritating for the angry crowd it needed to talk to.  Closely related is the idea of your Emotional Brand. These emotions can work both ways for you.  
  • MARKETING FINGER  |  SATURDAY, MAY 15, 2010
    [Social Media] How to opt out of Facebook’s new Instant Personalization Program
    Tags: social media facebook Instant Personalization Program opt-out privacy
  • REPUTATION TO REVENUE  |  SUNDAY, APRIL 4, 2010
    [Social Media] Marketing lessons from the Grateful Dead
    For marketers, the HubSpot webinar, led by certified Deadheads  Brian Halligan  of HubSpot (100+ shows) and social media writer  David Meerman Scott  (42 shows), was filled with great examples of how the Dead's success foreshadowed so much of what we're just now taking seriously with the shift to social media
  • MARKETING EDGE  |  SATURDAY, APRIL 3, 2010
    [Social Media] 3 Qualities of a Community Catalyst – Part 3
    Lisa Qualls of Fresh ID from Albert Maruggi on Vimeo. 1) Energy – yes I know you are a wife, parent, running a business, president of an 1100+ member social media club (insert any one of a dozen responsibilities here), but you still have a few more ounces left for another project, community event, or road trip guest.
  • BEYOND  |  WEDNESDAY, APRIL 22, 2009
    [Social Media] Twitter, Common Decency and the Corinthian Spirit
    Tags: Beyond Communications Interactive social media twitter
  • BEYOND  |  FRIDAY, JULY 3, 2009
    [Social Media] Capture the data. Release the goodwill.
    Tags: Beyond Communications Interactive data lead generation social media
  • BEYOND  |  THURSDAY, JULY 23, 2009
    [Social Media] Turning the B2B world inside-out. Or is it outside-in?
    Tags: Beyond Brand Communications Interactive B2B communications inbound marketing social media
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 18, 2012
    [Social Media] Public Speaking Tips and Techniques with CK Kerley
    We love comments and those who share on social media. Public Speaking is one of the greatest fears people have today – behind Fear of Death. Ironically, Fear of Flying is #1, which makes zero sense – there has not been a fatal airline accident in the USA in years. Fear of Public Speaking is #2 and Fear of Death is #6.).
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 20, 2012
    [Social Media] Laugh and Learn with Find New Customers | Marketing Words
    We read all your comments and appreciate those who share on social media. In his weekly B2B marketing show, Jeff Ogden, President of Find New Customer s shares a key marketing lesson using wit and humor. We hope you’ll tune in each week for a new Laugh and Learn show as well as our  Mad Marketing TV show. What do you think?
  • SAZBEAN  |  SATURDAY, OCTOBER 19, 2013
    [Social Media] Top Internet Marketing Strategy Links for the Week of October 14th, 2013
    Best Of News & Notes
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 31, 2013
    [Social Media] Lead Generation Effectiveness – What Works and What Doesn’t?
    Social media is no savior. I’m an extensive user of social media – Twitter, Facebook, Linkedin, Google +, etc. But as the chart shows, relying on social in B2B is not a great strategy. We love comments and those who share our posts on social media. How can you use this chart?
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 27, 2013
    [Social Media] A TweetChart Analysis of our Keyword “Sales Lead Generation”
    If you’ve seen the Day of Week data from Hubspot’s social media scientist, @DanZarrella (who’s written a new book, the Science of Marketing and will soon to be a guest on Marketing Made Simple TV ), then you know that the weekends are the best time to publish your blog. Why is this so? Source: DanZarrella.com.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 15, 2012
    [Social Media] Content Marketing – How the Total Lack of Understanding Hurts Some Companies
    We love to read your comments and appreciate those who share on social media. As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. Sales lead generation takes time, plain and simple.
  • CAPTORA  |  FRIDAY, MARCH 11, 2016
    [Social Media] This Week in Growth Marketing: Outsider Marketing Pros & ‘Smarketing’
    What Happens When @facebook Takes Over Media and #Marketing ? CMO Facebook smarketing social media marketingWe get it — it’s impossible to stay on top of every growth marketing story throughout the week. To keep you up to speed, we’re recapping the top stories every Friday, by the tweets. https://t.co/7r0s25n4mJ https://t.co/8jnCIuf6FT
  • MARKETING EDGE  |  THURSDAY, JANUARY 3, 2008
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Nice post!
  • ANYTHING GOES MARKETING  |  SUNDAY, MAY 17, 2009
    [Social Media] Latest B2B Marketing Trends From SiriusDecisions Summit 09
    Suppliers are looking for ways to help out their partners Social media in B2B marketing is still at its early stages but expect this to grow enormously for the next summit The key across all of these topics is sales/marketing alignment. Unfortunately, I wasn’t able to go (not without trying!) Why not have one on Why they switched?
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Social Media] LinkedIn Gradually Rolling Out Ability to Comment/Like Status Updates as Your Company
    In other words, if our social media manager, Brittany, wanted to comment on or like a post appearing on HubSpot''s LinkedIn Company Page , she can now do so as HubSpot instead of as Brittany. And in social media, personalization is kind of what it''s all about. The Pros & Cons of Commenting/Liking as Your Company.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 26, 2014
    [Social Media] LinkedIn Changes for Your Company Page
    Do you need help managing your social media profile? LinkedIn social mediaI received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. Running out of time to post updates?
  • PWB MARKETING BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Social Media] Gain More Twitter Followers
    At PWB, we can help with social media strategy and execution. social mediaWant more Twitter followers? Use these tried-and-true methods to gain more followers today. First, there are written and unwritten rules for using Twitter. One of the unwritten rules is to follow people who follow you. Want to get noticed online?
  • SAZBEAN  |  THURSDAY, JULY 8, 2010
    [Social Media] 18 Things Online Measurement Can Tell You
    Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. How much traffic is coming from Twitter or Facebook or other social networks. How many people click on the links you send out via Twitter or Facebook or other social networks (requires URL shortener).
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JUNE 17, 2010
    [Social Media] Friends, Avatars, Countrymen, lend me your ears
    As you know we’ve been doing a lot of experimentation with the best way to apply social media in the B2B marketing realm , and David’s post hit on one of the biggest challenges we’re all facing – what to do about Facebook as B2B marketers. Tags: Facebook Social media Discovery B2B Marketing
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 15, 2009
    [Social Media] The 1-9-90 rule won't work for Internal Collaboration
    think as Social Media marketers we have to get better at training. Tags: social media Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You are a hero. But where is the productivity?
  • MARKETING EDGE  |  MONDAY, FEBRUARY 4, 2008
    [Social Media] MN GOP caucus location search phrase yields Obama google ad - nice
    The numbers of people on social networks might be small compared to the numbers that mainstream media can deliver, but look at the last two presidential elections. Clearly Obama's campaign is honing its web and social networking skills. Now that's really reaching out to the other side. So the issue is does it really matter?
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 1, 2013
    [Social Media] Sales and Marketing Co-Creation – featuring Jeff Ogden (@fearlesscomp) of Find New Customers with Gerhard Gschwandtner (@gerhard20)
    absence of an integrated social media strategy. We love comments and those who share our posts on social media. Buffer. Via Twitter  Patrick Carroll   3 days ago. Woah, this conversation is loaded! Thanks Gerhard & Jeff!”. It’s NOT Marketing Made Simple TV. It’s Selling Power TV! not enough qualified sales leads.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 30, 2013
    [Social Media] 24 Sphere Bytes Reflect Core Learnings about Social Public Relations
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Featuring Contributions from Global Thinkers. Public Relations Business Bytes CorpComms Facebook LinkedIn public-relations Twitter YouTube
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 8, 2012
    [Social Media] 4 Ways Of Obtaining Thought Leadership on LinkedIn
    Successful Social Media Marketing requires being where your audience is, frequenting appropriate social media channels such as LinkedIn , and engaging with platform users.  Without a doubt, the current trend of spending more time online , particularly on social media websites, is partially the cause. 
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 23, 2012
    [Social Media] I’m 25 And I’m Offended!
    As a 25 year old that has involvement in my company’s social media campaigns, I wanted to hop on the bandwagon of replies against Hollis Thomases and her article, “11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media” and offer some reasons why I feel 20+ year olds should manage your social media platforms.
  • LEADER NETWORKS  |  THURSDAY, OCTOBER 18, 2012
    [Social Media] Introducing The Social Business Benchmark ™ Program
    Last month I blogged about "Ten Questions: A B2B Online Community Readiness Checklist" to identify the key elements for successful social business programs. I was very pleased to learn these ideas touched readers far and wide as they struggled to develop social business strategies for their organizations. Not so fast!
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 19, 2008
    [Social Media] “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?�
    He said it in a recent speech where he questioned whether marketers have a place in social media. He doesn't even like the words social media! Here I go again with this movement idea, but McConnell's perspective supports this concept, social networks are more a movement of communities, than a marketplace for your stuff.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 30, 2010
    [Social Media] Why Regularly Updated Content is so Important
    You need a social media strategy which places where you connect with people and distribute your content. social media strategy helps people find your content (no one really browses websites or blogs anymore), have conversations about it and share it. The same is true for social media. What do you think?
  • MARKETING EDGE  |  FRIDAY, DECEMBER 7, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Now what?
  • MARKETING EDGE  |  SATURDAY, JUNE 14, 2008
    [Social Media] A time for dialogue in democracy, an interview with the authors of Millennial Makeover
    have said for a long time that social media is more a movement than a market. The nature of social media and the timing of this technology fits perfectly with the Millennial generation. They are turning to social media, blogs, twitter, Facebook and many others. Time 21:37.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Social Media] The Rise of Social Selling
    Have you heard the term "social selling" yet? Basically, it starts with social media -- which is simply user-created content. Social selling is about what you do with this content. And sellers who've embraced social media are creating new opportunities that totally bypass traditional sales channels.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 16, 2015
    [Social Media] Two reasons to invest in online business video production
    Across social mediaSocial video is the most watched and share type of content on social media. To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. But if they ARE busy, they will prefer to watch. Like this post?
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 14, 2012
    [Social Media] Speaking Directly About B2B Direct Marketing With BtoB Magazine
    As much as I rely on blogs and social media for information about B2B marketing, I still look forward to each new issue of BtoB Magazine landing on my desk. Whatever your industry, I’m sure you. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 12, 2011
    [Social Media] 4 Reasons Why LinkedIn (and not Facebook) Might be the Better Choice for Your Company
    Successful social media marketing is about knowing where your customers are and establishing a presence there.  It is clear that professionals from all demographics are spending a great deal of time with social media, and that Facebook is the main networking site where we spend (or rather, waste) our time.  is simple. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2009
    [Social Media] Authenticity and the new world of "earned media"
    recently engaged in a discussion with Michael Torano , President at Sevens Full (a consultant who works on digital out-of-home advertising), who had some great insights into becoming a successful participant in social media: "The old adage "Content is King" also applies to social networking, social media and online community efforts for business.
  • MARKETING EDGE  |  FRIDAY, NOVEMBER 16, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 8, 2011
    [Social Media] You’re one interaction away from the life you want
    The headline for this post I think is a very applicable philosophy to approaching the social web. If you have really immersed yourself in this world you’ve probably experienced what Mark calls this wonderful random synergy of social media by now.  By Srinivas Rao, Contributing {grow} Columnist. What is the process?
  • MARKETRI  |  THURSDAY, JANUARY 3, 2013
    [Social Media] 6 Strategies to Make Your A/E/C Industry Conference Experience "Social"
    If your 2013 marketing budget includes a conference or trade show or two (whether you are attending, exhibiting, or sponsoring) the following social strategies will help you maximize your experience and help you integrate these offline events into your online social media channels. Use the social media "trifecta."
  • HUBSPOT  |  TUESDAY, OCTOBER 30, 2012
    [Social Media] The Somewhat Surprising State of Online Advertising [New Data]
    As the infomercials say, "your results may vary.". 3) Actually, traditional media is overwhelmingly the preferred place to view advertising. plain advertisements? I am excited to see the preference for things like consumer forums and friends, family, and coworkers, which are considered "traditional media" in this study. Annoying?
  • SALES ENGINE  |  WEDNESDAY, APRIL 20, 2016
    [Social Media] Are you using the wrong lead-gen model?
    They diagnose their own pain (for better or worse) and start searching for solutions by watching videos, downloading white papers, attending webinars, and using social media to check vendor references before ever talking to a rep. It’s time to face some hard truths about B2B sales. The B2B sales process has changed. Probably not.
  • EMEDIA  |  TUESDAY, OCTOBER 6, 2015
    [Social Media] 5 Easy Ways to Find Shareable Content for Twitter
    As a social media manager, I know that one of the most time-consuming parts of Twitter marketing is putting out a consistent stream of engaging content. One of the most time-consuming parts of Twitter marketing is putting out a consistent stream of engaging content: how much content do I need to share? How much is too much?
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Social Media] Savvy Week in Review - February 25
    Are Social Media Relationships Frail and Fleeting by @ducttape The Duct Tape Marketing guru takes on Malcolm Gladwell's recent assertion in the New Yorker that Social Media relationships aren't built to last. How Social Media Amplifies Competitive Advantage – by @markwschaefer Mark W.
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Social Media] Online Ad Spend: Still Rising, Trending Mobile & Social
    Perhaps most interesting is the nature of this growth, which reflects a steady shift away from more “traditional” search and display advertising formats to newer platforms like mobile devices and social channels. Getting Social. Social media represents another huge growth area for online advertising, with social ad revenue topping $2.9
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 25, 2012
    [Social Media] How to Grow Sales in B2B Companies
    “Grow revenue when marketing makes sales more productive (not just by hiring more reps)” Marketo Social Media Rockstar Tour. We love to read your comments and appreciate those who share on social media. The answer for most companies is “hire more salespeople.” Clear, well defined processes.
  • SYNECORE  |  TUESDAY, MARCH 26, 2013
    [Social Media] 5 Digital Marketing Insights from a New Gartner Study
    As consumers continue to embrace the Internet, social, and mobile, companies are scrambling to beef up their online presence, spending on external marketing services such as search, web design, content creation and management, social media, and mobile marketing. Digital Merges with Traditional Marketing. The Bottom Line.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 18, 2011
    [Social Media] Savvy Week in Review - March 18
    Data: How Wealthy Corporations Spend on Social Media by Jeremiah Owyang @jowyang. Owyang of Altimeter takes a deep dive into corporations who are deemed "wealthy" by annual reports and have had a formal social media program with at least two years of data. Happy spring equinox! " Definitely not.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 7, 2011
    [Social Media] 4 Questions to Ask Yourself Before Creating Your LinkedIn Public Persona
    This is exactly why social media, including LinkedIn, requires a strategic approach.  The fascinating thing about social media, of LinkedIn is definitely a part, is the social component.  It is what draws some people into having conversations and posting things on various social media channels that they might later regret. 
  • READYPULSE  |  THURSDAY, OCTOBER 16, 2014
    [Social Media] The Stages of a Brand Ambassador Program: A Lifecycle
    Amplify: The fruits of activation can be amplified by leveraging the content in your marketing campaigns, rebroadcasting to your social audience and showcasting ambassadors who bubble up in the program in your marketing channels. It is critical to understand the different stages of a brand ambassador program in order to have success.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Social Media] Savvy Week in Review: July 1
    Science of social media timing by @ danzarrella. 20 Experts, 1 Awesome Resource: The Social Media ProBook by @jchernov. Joe Chernov makes the list twice this week with this pointer to an Eloqua-sponsored eBook featuring gems from some of the most influential social media pros. all the fun stuff.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 23, 2010
    [Social Media] 5 Tips For B2B Public Relations Professionals
    Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%). Social networks. Media kits. What are some of the key tactics to modern PR? Monitor. News feeds. Newsletters.
  • MODERN B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Social Media] Facebook Send Button Reminds Marketers that Email isn’t Dead, it’s Evolving
    And for good reason, as this added functionality brings us a new way to share our content socially. . On your website you will display the Send button similar to the Like button, and you may choose to replace your ‘Email a Friend’ button or other social sharing functionality with the new Send button.  It is evolving. 
  • DIRECT RESPONSE COACH  |  TUESDAY, JUNE 24, 2014
    [Social Media] Online Marketing: So many experts – who will you call first?
    Do a quick “guru” search for web design … web development … SEO … local search … keyword research … link building … social media … landing pages … email … content marketing … blogging … mobile … video … analytics. The online marketing world sure has a lot of experts. There are specialists for [.]. General
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 3, 2014
    [Social Media] 4 Winning Tactics to Put in Your Marketing Plan
    Your presence on social media and how others share your content makes a huge difference. If you need assistance, I provide marketing consulting, including strategic plans and implementation of traditional and social media marketing. Happy New Year! Marketing continues to change at lightening speed. Substance is king.
  • MARKETING EDGE  |  MONDAY, MAY 16, 2011
    [Social Media] 5 Ways to Make QR Codes Work
    The Marketing Edge Podcast spoke with Roger Matus, Hitting on a single topic in marketing, social media and business communications. marketing mobile Implement QR Codes Microsoft tags mobile marketing QR Codes social taggingQuick and to the point.
  • AVITAGE  |  SUNDAY, JUNE 8, 2014
    [Social Media] Why Google Plus is Our Company Content Hub (and should be yours)
    The points here take nothing away from the fact LinkedIn is an important social platform, especially for personal use and content publishing. This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Social Media] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    We Are Social’s Social, Digital & Mobile Worldwide in 2014. The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Final Thoughts.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Social Media] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    What you can count on, however, is that whatever she writes will be so interesting that you’ll forget that you were supposed to plan your social media calendar during that half-hour. This blog’s standout feature is how it combines marketing savvy with creativity in multiple media. 3) Jim Gray. Those people are missing out.
  • B2B MARKETING ONLINE  |  FRIDAY, OCTOBER 29, 2010
    [Social Media] New Facebook Groups functionality
    Tags: Social media Facebook social crm social media social media monitoring
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Social Media] The Top 8 Priorities for Any One-Man Marketing Team
    If you put together buyer personas now, and then create every piece of content with a persona in mind, your content will work harder for you -- in fact, you may find persona-driven content results in your audience marketing your content for you! 3) Focus on the right social media platforms. Especially for a small business.
  • SAZBEAN  |  SATURDAY, JANUARY 4, 2014
    [Social Media] Top Internet Marketing Strategy Links for the Week of December 30, 2013
    Marketing
  • DIRECT RESPONSE COACH  |  SUNDAY, MAY 11, 2014
    [Social Media] Getting started with Content Marketing
    It’s such a broad topic that covers a range of activities like web content, blog content, gated content, search engine optimization, keywords, lead capture, email follow up and social media. Content marketing can be very intimidating. There’s too much to know and too much to do. You can see why many businesses never get around [.].
  • WONDERING OUT LOUD  |  FRIDAY, JUNE 3, 2011
    [Social Media] Social is great, but it can’t replace personal
    Social media is a great way to engage with your market – we all know that – and an untold number of companies are now taking part. Too often, what is now called social is anything but personal. What hit me hardest, though, is I never expected it because of my own perception of the culture they are immersed in.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 30, 2012
    [Social Media] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
    Gail Goodman, CEO of Constant Contact , recommends brewing up some off-season excitement around your seasonal business, including promoting customer success stories on your company blog or via social media and pushing out valuable content that engages customers year-round. Everyone always says pets are smarter than people. Don’t they?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 31, 2014
    [Social Media] What is search jacking and how can it hurt your brand?
    Using my new book  Social Media Explained  as an example, he taught me how to try to prevent spammers from hijacking this brand. Maybe tap other social media types to answer a question from time to time. Social Media Explained. Maybe tap other social media types to answer a question from time to time.
  • LEADER NETWORKS  |  THURSDAY, JANUARY 20, 2011
    [Social Media] Do Customers Expect Companies To Have Online Customer Service?
    What about on more public or ubiquitous social media sites like Twitter or Facebook - can I expect to be able to reach companies using those tools? Where does a company's social media accountability begin and end with their customers? What is your social customer strategy? The must have a Twitter account. thought.
  • HUBSPOT  |  MONDAY, SEPTEMBER 23, 2013
    [Social Media] A Busy Sales Executive's Guide to Effective Social Monitoring
    One best practice I like to bring up is social media monitoring, which, to me, is something executives need in order to be wholly effective in their jobs. And that’s really the opportunity social media presents to us. Framework for Productive Social Media Monitoring. Image credit: Esther Vargas.
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] Content Calendar for Content Marketing
    I have been working with one of our clients for a few years on their search and social media campaigns. Social media metrics that are provided in Facebook Insights including which posts generate a conversation or motivate someone to take an action. In general, the dashboard includes the whole 9-yards.
  • AD YOUR COMMENT HERE  |  THURSDAY, NOVEMBER 10, 2011
    [Social Media] Location-Based Marketing: Guest lecture notes
    I was able to guest lecture for Dr William Ward ‘s two social media courses at the Newhouse School earlier this week. Each class has gone over various topics in social media, and this week they focused on location-based technologies and marketing.  I’ve included some of the key clips below.
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