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  • MEASURABLE MARKETING  |  FRIDAY, MARCH 9, 2012
    [Social Media] Who's Using Today's Biggest Social Networks: An Infographic
    As social media usage continues to rise, it's always useful to check in and see exactly which social sites are being used by whom. We came across a great infographic today from Online MBA, and it captures a range of demographic info around social media users, including gender, age, educational level, income, etc.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 21, 2009
    [Social Media] Savvy Week in Review - August 21
    Fear and Loathing in Social Media - the 10 Riles of Corporate Denial and Blatant Overreaction - by @thebrandbuilder In the wake of the recent social media bans, Olivier Blanchard has some fun serving up 10 "nonsensical guidelines" to help corporations embrace the "ignorance and fear." Enjoy!
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 21, 2009
    [Social Media] Savvy Week in Review - August 21
    Fear and Loathing in Social Media - the 10 Riles of Corporate Denial and Blatant Overreaction - by @thebrandbuilder In the wake of the recent social media bans, Olivier Blanchard has some fun serving up 10 "nonsensical guidelines" to help corporations embrace the "ignorance and fear." Enjoy!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 3, 2012
    [Social Media] 7 Reasons Why a Social CRM Implementation Plan is Essential to Success in Sales
    Social CRM implementation plans are vital to the success of sales organizations for various reasons. Here, are 7 reasons why a CRM implementation plan is essential for success in business: Social CRM Increases Time/Money Ratio Spending time on developing customer relationship can yield beneficial returns for businesses.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 13, 2012
    [Social Media] How to Grow Your Business with Inbound Marketing
    Inbound marketing tactics include the use of blogs, social media, e-books, white papers, search engine optimization and webinars. The amount of money spent on company blogs and social media doubled in the last year. Blogging, social media and search engine optimization (SEO) play a large role in boosting site traffic.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 7, 2013
    [Social Media] How Link Building Management Will Change in 2013 & Beyond
    User-based link building includes the websites, social media profiles, and web assets that that individual manages, is associated with, and contributes to, as well as demographic, professional, and industry (or client)-specific information. Own / run social media profiles, individually and as part of an organization.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 17, 2012
    [Social Media] Facebook and SEO
    Turns out that Facebook Shares and the Sum of all Facebook Activities (Shares, Likes and Comments) are the most significant social media-based SEO factors. Turns out their own algorithm is still giving Facebook the highest social media authority by far. He is one of the world's most well-known SEO experts.
  • NUSPARK  |  SUNDAY, JULY 28, 2013
    [Social Media] How The Beatles’ Songs Optimize B2B Marketing Strategies
    Be yourself, especially with your own content and within social media.  Strategic branding, targeted messaging, media tactics, and inbound/outbound marketing tactics all need to have a strategy behind it.  It’s OK to wish social media friends a happy birthday, but do it naturally as compared to an obvious sales tactic.
  • WRITTENT  |  TUESDAY, APRIL 22, 2014
    [Social Media] 25+ Phenomenal Resources to Help You Market Your Blog Better
    Jeff Bullas authored the best selling book Blogging the Smart Way — How to Create and Market a Killer Blog on Social Media. He also speaks at digital and social media marketing conferences across the globe. Buffer – you know, that awesome tool that automates social media? Social Media Examiner.
  • EVERYTHING TECHNOLOGY MARKETING  |  FRIDAY, OCTOBER 22, 2010
    [Social Media] It's Budget Season - B2B Marketing Budget Trends for 2011
    The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. this year over 2009. last year. last year.
  • CONNECT THE DOCS  |  WEDNESDAY, AUGUST 25, 2010
    [Social Media] Content Marketing: Anytime, Anywhere, Any Device
    In the new world marketing, Russell Sparkman, of Fusionspark Media , urges us to use transmedia storytelling. " Russell Sparkman of Fusionspark Media is a veteran New Media marketing communications producer & consultant, having produced content marketing projects for the web since 1999. New Media Insights Blog.
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 30, 2010
    [Social Media] What Are Your B2B Customers Saying About YOU?
    I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. Are they in industry chat rooms?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 18, 2013
    [Social Media] It’s Time For CMOs To Tap Into The Power Of Personalization
    The identity of your customers, their demographic profiles, what types of information they value as well as when and where they are making purchases are all insights that can help you reach the  right  audience at the  right  time with the  right  content – whether it’s in the form of emails, product recommendations or social promotions.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 27, 2011
    [Social Media] The crazy, complex world of B2B marketing today
    Robert Carroll, CMO of SDL gave a nice presentation on the exploding choices and options presented in B2B marketing with the avalanch of technologies  and empowerment options like smart phones, social media and online video. Buyers are on the move – new social media choices, new devices like the iPad,  and more.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 21, 2013
    [Social Media] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    Engagement metrics provide guidance to how well are message is resonating with an audience in short term, and whether your content efforts are being accepted in social media circles. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. Final Thoughts.
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Social Media] Does a 200% Return on Investment Sound Exciting?
    The internet and social media have changed the rules of the game. Your website and performance on social media are now the keys to growing your business. Marketing has changed radically over the past couple of years and companies that don’t move with the times and embrace inbound marketing are being left behind.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Social Media] How Facebook’s Graph Search is Embracing SoLoMo
    Although CEO, Mark Zuckerberg, has made a point of emphasizing that the new tool is "not Web search,” many have speculated that Graph Search is the social media website’s attempt to compete with their biggest competitor, Google, in the market for search. Graph Search is Facebook’s debut in to the search engine market.
  • AD YOUR COMMENT HERE  |  FRIDAY, DECEMBER 31, 2010
    [Social Media] Top Other Side Group Posts of 2010
    Tips for Selling the Value of Social Media Inside Your Company ( 10 August 2010 ) – In this guest post, Kristin Zajac gives several ways to pitch social media implementation to your organization. Here’s to another successful year at Other Side Group.  Thanks for being here with us! few things to think about.
  • PHOENIX RISING  |  SUNDAY, JANUARY 24, 2010
    [Social Media] No DMs Please
      I am amazed at the Power of Twitter and other Social Media platforms to network with like-minded folks.  I'm also continuously shocked at the seeming lack of just plain common sense (or maybe in this case it's common courtesy) from folks on social media - especially Twitter.   Obviously not.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Social Media] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    It also still provides the advanced social media monitoring and influencer identification, press release posting, and local directory submission services that most competitors do not. 'Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 It’s still a modest multiple of 2.4
  • SALES LEAD DYNAMICS  |  MONDAY, SEPTEMBER 24, 2012
    [Social Media] Find Your Business Development Comfort Zone.
    Social media probably won’t work. Social Media. The Schmoozer – Very social. Hangs out online, emailing and connecting via social media. Generates visibility through writing, social media, and public speaking. Social Media. And now he wants to give workshops. Corporate.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 29, 2012
    [Social Media] How to Build a Successful Personal Brand
    Rather than get spooked, though, he set his sights on starting a new chapter in his career – namely in social media. digested as much content as I could on social media. also did a mini MBA at Rutgers in social media marketing. didn’t want to just about social media, I wanted to show I could use it.
  • MODERN B2B MARKETING  |  SATURDAY, SEPTEMBER 15, 2012
    [Social Media] 13 Famous (and Must-See) Marketers at Dreamforce
    Founder of Copyblogger and CEO of Copyblogger Media and Editor-in-Chief of top 5 marketing blog  (Adage Power 150). 20, 10:30am-11:30am, Secrets of Content and Social Marketing Success with Copyblogger ( Register ). Session:  How to Set Your Social Media Priorities ( Register ) and Social and the C-Suite: Getting Buy In (FULL).
  • SMASHMOUTH MARKETING  |  SUNDAY, OCTOBER 3, 2010
    [Social Media] NetProspex Product Review: Powerhouse for Lead Lists
    We are also investing heavily in social media and our future plans have it front and center. We launched SocialStep -- the first social media prospecting and appending service earlier this year. As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Social Media] The 3 Most Important Aspects of Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Social Media – With social media , you can build a following, share your blog posts and engage in conversations with your prospective customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 29, 2011
    [Social Media] The World’s Best Digital Marketing Campaigns
    Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs! BEST DIGITAL CAMPAIGNS 2011 by gregory pouy. View more presentations from Gregory Pouy. In this presentation, which he prepared in English exclusively for you, Greg goes beyond reporting on 11 catchy digital campaigns.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 1, 2013
    [Social Media] Marketing Made Simple TV Re-launches; Web TV Show for Marketing Pros Features Fresh Content, Remarkable New Value for Viewers, Guests, Sponsors
    Marketing Made Simple TV is also syndicated via Social Media Today, Social Media Club, Business2Community, CustomerThink, YouTube and Vimeo. MEDIA CONTACT:                      . 'Widely Recognized Web TV Show Now Offering Additional Value to Better Connect Viewers, Guests and Sponsors. Scott Stratten, Unmarketing.
  • B2B LEAD BLOG  |  WEDNESDAY, NOVEMBER 11, 2009
    [Social Media] Outbound Marketing to Your Inbound Marketing Activity; Leverage!
    B2B marketers are getting their feet wet with new social media tactics, online marketing is bigger than it’s ever been and word-of-mouth strategies are being built into most marketing plans today.  Inbound Marketing seems to be all the hype these days.  But what are you doing with all of this
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 20, 2013
    [Social Media] 7 Things Content Marketers Can Learn from Standup Comedians
    For now, I will focus on a topic that I have been thinking about: how content and social media marketing can be … Continue Reading 7 Things Content Marketers Can Learn from Standup Comedians by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • CONNECT THE DOCS  |  WEDNESDAY, JULY 21, 2010
    [Social Media] Marketing is a Mindset
    Find and Convert helps companies get found on the web and build profitable relationships through search marketing and social media marketing strategies. Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie is a podcaster, blogger and frequent speaker on social media trends in business.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 20, 2011
    [Social Media] A Brave New World in Book Marketing
    And you need to be Social Media savvy. In essence, from my chair located here in New Hampshire, I was going to do my best to reach a worldwide audience using Social Media tools. Jonathan also had prizes that could be won by using Social Media to promote the event. You’ll need to have a solid platform.
  • CEEKUE  |  WEDNESDAY, JULY 21, 2010
    [Social Media] Outlook Facebook Integration
    Microsoft has integrated Facebook into Outlook using the Outlook Social Connector plugin that was introduced last year. This way Microsoft is providing a way to view your social network connections as you look through your email. Integrating Outlook with social media. Microsoft’s [.].
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 21, 2011
    [Social Media] 18 B2B Reasons to Attend Content Marketing World
    The CAVs, Browns and Indians are sharing their secrets to social media strategies. Brian Clark and Michael Stelzner are sharing how they built Copyblogger and Social Media Examiner into raging successes by using content.   It's been quite a year, so far. David Meerman Scott - nuff said. Lee Odden! Chapman!
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, JUNE 19, 2012
    [Social Media] 3 Steps to Better Content Marketing
    Cisco knew it needed to shift this perception, so it first listened to existing conversations on social media for about a month to establish a strong baseline knowledge of current trends and customer language.  These marketers are using an average of eight content tactics, including everything from blogs to whitepapers to infographics.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 20, 2012
    [Social Media] Laugh and Learn with Find New Customers | Marketing Words
    We read all your comments and appreciate those who share on social media. In his weekly B2B marketing show, Jeff Ogden, President of Find New Customer s shares a key marketing lesson using wit and humor. We hope you’ll tune in each week for a new Laugh and Learn show as well as our  Mad Marketing TV show. What do you think?
  • FEARLESS COMPETITOR  |  SATURDAY, DECEMBER 10, 2011
    [Social Media] 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
    Just as we found in last year’s study, article posting and social media (excluding blogs) are the most popular tactics and are currently used by 79% and 74% of B2B marketers, respectively. Marketers are using social media more frequently. You can watch his interview here. Go watch it now. White papers (19% increase).
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 26, 2011
    [Social Media] “All Marketers Are Liars” – Seth Godin talks at Google
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. This Sunday we’ll share a really interesting video from one of our favorite keynote speakers – Seth Godin. Hope you enjoy it. Demand Generation
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Social Media] 12 Ideas to Ignite Your Content NOW
    Sadly, I have to begin this list with what should be the most obvious recommendation … but perhaps the most useful: Add social sharing buttons to your content site. When I help businesses with their social media strategy, half of them do not have social sharing buttons on their website – even very large companies! Wrong.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 22, 2013
    [Social Media] B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns
    Johnston wanted the website to be the ultimate guide for the visitor so they could find everything they needed, including social media posts, without leaving the site. First, Volvo Construction created a website acting as a useful and current resource for customers and dealers. Event Recap: MarketingSherpa B2B Summit 2012.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 18, 2012
    [Social Media] 5 Tips For Inside Sales Reps To Boost Your Number Of Leads
    Social MediaSocial Media and Social Networking continue to grow at an alarming rate and has become a valuable tool for an inside sales reps arsenal. Social selling, or Sales 2.0, Remember the key to social media is it needs to be a two way conversation and you must stay engaged on the social networks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 4, 2014
    [Social Media] Connecting personal branding, your online network, and business value
    gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. 'Do you nurture your online personal brand?
  • NUSPARK  |  SUNDAY, MARCH 24, 2013
    [Social Media] Content Marketing: Goals, Issues, Strategies
    Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see).  Think about all we have to write: Social Media: blog posts and infographics, social profiles and posts, tweets and updates. Clients wanted emails and phone calls.  Pay-Per-Click: Ads.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Social Media] A Lead Generation Plan Begins With Content Marketing Strategy
    Now we get to social media.  Content is the fuel that drives social media, and engaging with audiences most likely to be interested builds relationships which can lead to sales.  Per above, you’ll be coached on how to strategically promote content through the social media channels to generate leads. 
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Social Media] A Lead Generation Plan Begins With Content Marketing Strategy
    Now we get to social media.  Content is the fuel that drives social media, and engaging with audiences most likely to be interested builds relationships which can lead to sales.  Per above, you’ll be coached on how to strategically promote content through the social media channels to generate leads. 
  • PHOENIX RISING  |  SUNDAY, FEBRUARY 7, 2010
    [Social Media] Twisten Carefully
    ' I was yet again surprised by the premise of the article - that the power of social networking is being hijacked by frivolous, not-important-at-all information.  That's one of the best things about social media - Twitter especially. That's what social media is all about IMHO. 
  • HUBSPOT  |  TUESDAY, MAY 4, 2010
    [Social Media] Twitter or Facebook: Which Is Right for Your Business?
    Since Facebook announced its new social pluggins designed to become the web's identity system, marketers have been buzzing about Facebook. Bad Excuse: My Industry Doesn't Use Social Media Another thing this data makes clear: It doesn't matter what industry you're in, you should be experimenting with social media.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Social Media] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Other forms of online media placements can also attract audiences to download content.   Social Media
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Social Media] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Other forms of online media placements can also attract audiences to download content.   Social Media
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [Social Media] Best Email Marketing Tips, Tactics and Metrics of 2010
    While social media is the flashy show horse of online marketing, email remains the solid workhorse. Well, unlike social media, email is virtually universal. While many corporations still ban or limit social media use within their walls, none ban email (they filter it for spam, but don’t block it completely).
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 17, 2010
    [Social Media] Savvy Week in Review - December 17
    From PDFs to Platforms – Matching Your B2B White Papers With The New Social Buyer by @b2lead B2Lead has come up with a very interesting concept for socializing B2B white papers. Their selection covers getting started, B2B writing, mobile/social, tips, and content. Makes it super easy to prioritize. stocking stuffer? Twee
  • EMAGINE B2B BLOG  |  TUESDAY, NOVEMBER 23, 2010
    [Social Media] 7 things you must have in your blog’s sidebar
    Tags: B2B Web Strategy Blogs, Blogging Social Media blog’s sidebar that strip common option popular list – here’s a great place   include subscribe by email pulling day   add facebook “like” box previously fan feed the visitor’s rss reader such turns sidebar
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 1, 2014
    [Social Media] DMFB Preview: Building Your Online Brand Through Customers
    That also extends to social media where, according to MarketForce , 81% of U.S. online consumers’ purchase decisions are influenced by their friends’ social media posts. Customers can generate links, drive social shares, and help build trust to a website, all of which are important factors in overall search performance.
  • HUBSPOT  |  WEDNESDAY, JANUARY 26, 2011
    [Social Media] Foursquare: 3400% Growth In 2010 [Infographic]
    One of the hottest social media applications in 2010 was location-based social network Foursquare. While 6 million users may seem like a lot, it is still far fewer than social media powers like Twitter, Facebook, and LinkedIn. Free Social Media Marketing Kit. Connect with HubSpot
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 2, 2010
    [Social Media] HubSpot Expands Its Services But Stays Focused on Small Business
    Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. Web analytics, social media and CRM integration seem roughly equivalent. Choices will be based on individual features and supporting services.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Social Media] A 13-step crash course in digital marketing
    'Did you know that in this decade, digital is the only media channel to grow every year? Or Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. The Who owns social media? WANT VIRAL VIDEOS?
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JUNE 8, 2011
    [Social Media] Mi6 Quick Tip #7
    How to use Social Media to Listen to Your Customers and Competitors. Let’s take social media for example. Whether you or I think social media is a fad or a game changer is irrelevant at this point in time. What matters is whether your customers, prospects and competitors are using social media.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Social Media] Marketing as a Revenue Engine
    Comments included the power of Linkedin, using the website for lead generation, integration with marketing automation, using Search Engine Optimization (SEO) and social media to attract people to the website, and measuring EVERYTHING – all key points. B2B Lead Generation : Is Marketing Really a Revenue Engine? contact-form].
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, APRIL 27, 2011
    [Social Media] Is Your Content Marketing Program a Success?
    No social metrics Surprisingly, the lowest responses came in for social media engagement and SEO impact. Content marketing is one of the most popular strategies deployed by today's B2B marketers to attract and engage prospects, and guide them through the buying process. But how do marketers measure content marketing success?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 12, 2010
    [Social Media] A lesson in Social Intelligence and Social Selling
    Sales Data Sales Intelligence Social CRM Umberto Milletti socialprise Microsoft Dynamics jigsaw oracle crm 2.0 twitter sCRM facebook social media linkedin sales productivity customer 2.0 social selling search engine optimization b2b sales He explained that Customer 2.0 Web 2.0
  • SAZBEAN  |  SATURDAY, NOVEMBER 3, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of November 3, 2012
    Four Ideas for Finding More Time to Create Content  (Marketing Profs) How to Diversify Your Traffic Sources  (Practical eCommerce). News & Notes
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Social Media] Marketing Made Simple TV is Looking for a Few Good Sponsors
    Social Media firms. We love to read your comments and appreciate those who share on social media. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? And if you want your logo all over the internet, you want to sponsor the show.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, AUGUST 13, 2009
    [Social Media] What is B2B Marketing?
    Social media becomes a critical part of this information exchange in a B2B environment as social media forms a great medium through which to educate, converse with, and build relationships with prospective buyers who may be interested at a point in the future. What exactly defines Business to Business (B2B) Marketing?
  • THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Social Media] The B2B marketer’s world is changing
    website) is declining to allow investment in more interactive, dynamic channels such as mobile and social media. Whilst many of the principles of marketing remain unchanged across these territories, marketers find that globalising their approach to social media poses a particular challenge. 
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 22, 2012
    [Social Media] The B2B Content Marketing Strategy Checklist is finally here
    We love your comments and those who share on social media. Doug Kessler of Velocity Partners joined Jim Burns of Avitage and Joe Pulizzi of the Content Marketing Institute on Marketing Made Simple TV for a great content marketing roundtable yesterday. Terrific show.  Watch it here. The B2B Content Marketing Strategy Checklist.
  • HUBSPOT  |  WEDNESDAY, JANUARY 25, 2012
    [Social Media] The Ultimate Checklist for Integrated Marketing
    Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Email and Social Media. It's all about social media. Be sure you're adding social media sharing buttons (e.g. Share on Facebook!'
  • HUBSPOT  |  MONDAY, APRIL 22, 2013
    [Social Media] 20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]
    All we need to do is pay attention and deliver." - Janet Fouts, Social Media Coach. 3) "Hold on tight, the rate of change in social media, online, and in mobile marketing is only accelerating! 7) "Educate more people that the tools have almost nothing to do with the true power of social media. 'Life is busy.
  • MARKETING EDGE  |  SUNDAY, OCTOBER 11, 2009
    [Social Media] Two New Perspectives for Business
    couple of observations about how last century’s business structure needs to change to benefit from the changes in the market brought about by the social web. Social media exposes all kinds of talent online, plus a public discussion of the issues. Time 29:43. 1) Coopetition to Community. 2) Customer Participation. Ford Fiesta.
  • HUBSPOT  |  WEDNESDAY, JUNE 2, 2010
    [Social Media] The Ultimate List: 100+ Twitter Statistics
    Twitter , while simple, is often a confusing social media platform for. Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now!
  • READYPULSE  |  THURSDAY, APRIL 18, 2013
    [Social Media] The Story of a Short-Lived Testimonial
    However, when the customer gives positive feedback in a public setting like social media, … Continue reading → Share and Enjoy. 'As marketers we all know how difficult it is to delight our customers. Harder still is getting  the customer to say something good about our brand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 9, 2010
    [Social Media] 20 of the all-time best Twitter bios
    The only person on Twitter who doesn’t claim to be a social media guru. Twitter biographies might be the ultimate creative-writing challenge. You have 160 characters to spin your personal story!  Here are 20 great mini-biographies that caught my eye and stole my heart.  Enjoy! QueenRania. mum and a wife with a really cool day job….
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Social Media] 56 Reasons Why Content Marketing Works
    'By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Blogging, email marketing, and social media are the main drivers of brand engagement. Blogging and social media drive customer acquisition. Visual, relevant, and social content builds brand engagement. Sprout Social ). Coull ).
  • PUZZLE MARKETER  |  THURSDAY, AUGUST 1, 2013
    [Social Media] 2013 B2B Marketing Priorities [Study]
    Social Media is the Least Expensive Lead Generation Channel. Marketers Have Planned to Spend in Social Media and Retargeting. Other results include the effectiveness of using marketing automation technology  and how much companies plan to spend on marketing in 2013. Email Marketing Generates the Highest Quality Leads.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, OCTOBER 8, 2013
    [Social Media] Using the Google Analytics Social Report (Part II)
    'In Part One of this series , I talked about how to set up the Google Analytics Social Report. You can also track which social networks assist in these conversions. If you have a YouTube channel, you can enter your channel domain under “Social Settings” and track traffic for it. Social Report Overview.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 12, 2010
    [Social Media] Savvy Week in Review - November 12
    B2B Social Media Resources - by @chrisbrogan Chris Brogan shares his go-to list of B2B social media case studies, but don't stop there. Free PR Resources You Should be Using - by @shellykramer Social is helping traditional PR evolve in new directions. Happy Friday everyone! Should it? Tweet
  • LEADER NETWORKS  |  WEDNESDAY, JANUARY 16, 2013
    [Social Media] 10 Cheers for Community Managers Everywhere! (#CMAD)
    The community manager is often expected to be the resident social media technologist, so they must know about every tool ever developed and have an opinion on its suitability. Executive assistant for social. The hours they spend with executives and senior folks showing and teaching them how communities and social media “work”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 21, 2012
    [Social Media] Twitter through a fresh set of eyes
    In fact, I am very inspired by the book since I was not a big fan of social media before I took this social media class. “The reason I wasn’t a big fan of social media is because I think the information on there is too personal and all about some random stuff. Who knew? was completely wrong.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 20, 2012
    [Social Media] CMO’s Speak | Are Managers and Directors of Marketing Listening?
    We love comments (We respond to all of them too) and those who share on social media. CMOs Speak | Are Managers and Directors of Marketing Listening? from Jeffrey Ogden on Vimeo. If you are a Director or Manager of Marketing who wants insights from top CMOs, then download CMOs Speak here. It will help a lot. What do you think?
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 7, 2010
    [Social Media] 5 Ways to Optimize Landing Pages for B2B Content Assets
    Examples might be links to general contact information, an offer to subscribe to a newsletter, or visibility/networking requests for social media profiles to places like Twitter or Facebook. We're pleased to feature a guest post by Derek Edmond of KoMarketing Associates. Here are five tips for getting the most out of the experience.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, OCTOBER 5, 2010
    [Social Media] Top 56 B2B Marketing Posts for September 2010
    Here are the top items based on social signals. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Social Mention. ** 5 stars. Social Media Statistics.
  • CK'S B2B BLOG  |  TUESDAY, MAY 10, 2011
    [Social Media] Video Q&A: The Mobile Revolution & B2B
    Through the session, I hit on many of the paper's core theme's across mobile adoption, the 'real story' on the mobile revolution, how mobile is uniquely prime for B2B and some very impactful attributes intrinsic to mobile media. B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 4, 2014
    [Social Media] Where in the Product Lifecycle is SEO?
    It also recognizes the buzz your site pages get on social media. Yes, you should work to get highly respected websites and social media users to link to your site with high relevancy. 'If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Social Media] 2014 Trends in Digital Marketing
    Content marketing, social media, SEO, PPC, analytics, mobile, and call tracking are just a few channels that are going to receive significant attention (and budget) in 2014. Success with Generating Leads from Social Media. 'Jeff Allen, President of Hanapin Marketing said, “2013 was the year of Mobile. SEO Isn’t Dead….
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 19, 2011
    [Social Media] What’s a Twintern anyway?
    Holy Cow we must be in times of irrational exuberance with Social Media if that’s the case. Sitting around the dinner table a fellow marketer the other day I heard this term I never heard before … a Twintern. OMG I almost fell off my chair! When did it become ok to fire the Corporate Spokesperson and replace them with a Twintern?
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 29, 2013
    [Social Media] Who is the Hero of our Story? You are!
    We love comments and those who share on social media. 'With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. Your voice-mail messages go unanswered and your emails go unopened. We feel your pain. You are!
  • CONNECT THE DOCS  |  WEDNESDAY, APRIL 14, 2010
    [Social Media] Understand the Full Buying Process of your Buyers
    As social media providers become more focused on understanding true influence, how will the value and measurement of significant social influencers change? Second, engage in social media across the breadth and depth of your organization to develop your subject matter experts as key industry influencers and thought leaders.
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 4, 2010
    [Social Media] ClickPredictions: The Short-Attention White Paper
    "Use Visual Enhancements to Engage New Media, Short Attention White Paper Readers.” Social Media will generate significant white paper changes in the future. As a result, the traditional text white paper will become less relevant to this savvier new media audience. What actions should marketers take in 2010?"
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 14, 2013
    [Social Media] Meet new Marketing Made Simple TV guests!
    He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource. An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies. Jay Baer.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Social Media] The Last Blog: It All Begins with Trust
    As we all know, social media has changed everything. On the other hand, thanks to social media, it’s never, ever been easier to demonstrate why we are trustworthy and why we are worth doing business with. What if someone asked you what your last words would be? So how do you create that trust? know it has for me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 16, 2015
    [Social Media] A blueprint for succeeding in a world of overwhelming information density
    Shifting rules of engagement on social, mobile, and digital advertising. How, in many cases, successful content marketing has nothing to do with content and everything to do with branding, social proof, and the power of your website. Shifting rules of engagement on social, mobile, and digital advertising. Fragmented channels.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Social Media] IBM Social Computing Guidelines
    IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. The effort has broadened the scope of the existing guidelines to include all forms of social computing. Skip to main content. Introduction. Privacy.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Social Media] B2B Marketing Actions You Can Take Now to Have a Better 2013
    Assess your traditional and social media efforts in the past year. Evaluate your push and pull marketing campaigns as well as your social media statistics, posts and rankings. Are there new social media tools you can use (e.g. How does the holiday season affect your product or service?
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 25, 2010
    [Social Media] Savvy Week in Review - June 25
    Fascinating Hardcore B2B Social Media Success - by @markwschaefer You can't get much more B2B than ShipServ - a global software company focused on solutions for the shipping industry. This case study about their use of social media AND the results of the campaign is very informative. Go forth and be social, B2B!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 30, 2008
    [Social Media] Make Your LinkedIn Profile Work for You | chrisbrogan.com
    Covering social media business strategy and personal power. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. LinkedIn remains my favorite social networking tool. media. About.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Social Media] 33 Stats On The Future of Content Marketing
    B2B Marketers use an average of 6 social networks.  ~ CMI / MarketingProfs. Interesting content is a top reason that people follow brands on social media. ~ 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”   ~ Social Media Today. InboundWriter.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social Media] A Guide to Creating a Thought Leadership Campaign
    Develop Social Profiles. Develop social media profiles for Jamie on the core relevant networks for your target audience. Helpful tools for following and listening beyond the standard social networks include: Newsle , RSS feeds, Google alerts , Disqus and Intense Debate. Social Sharing and Participation. Your Turn.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Social Media] 20 B2B Marketing Blogs You Need To Read
    So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. am certain that I missed some great B2B Marketing blogs below, but these are the ones who were recommended by a majority of my readers and social media followers and those that have influenced me as well.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 13, 2014
    [Social Media] The Modern Marketer’s Guide to Connected Customer Journeys [eBook]
    As customers move across paid, earned and owned media, they typically are treated in a first-time-interaction fashion, receiving random promotions, messages and content that doesn’t map to their interests. More shocking, 46% of organizations don’t even have a social strategy. Marketing Efficiency
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 22, 2012
    [Social Media] Using Klout and social scoring for sales and marketing teams
    One of the things I have been interested in is examining practical applications of Klout and social scoring to an internal enterprise. If you are unclear about social scoring systems and what they attempt to measure, it might be useful to start with this blog post about Why Klout Matters. You mean they are representing our company?”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Social Media] How To Chop Up Your Webinar Content
    Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. Social Media. You should start promoting your webinar, and any related blog posts, across owned social media channels at least two weeks before the event. Social Media.
  • LEADER NETWORKS  |  SATURDAY, OCTOBER 22, 2011
    [Social Media] The Future Of Online Community
    Perspectives on the Future of Community: Vanessa DiMauro’s View In this post – one of a new series on the future of community that we will be featuring on this blog in the coming months – we are delighted to have as our guest Vanessa DiMauro, CEO of Leader Networks, a leader in creating social strategies and online communities for B2B businesses.
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