BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 2, 2009
[Social Media] Inbound Interaction Management (IIM)
First it can encompass how you respond to all that Inbound Marketing across your website and social outposts for your content – typically with a system for capturing all the touches that have happened and nurturing those in sales leads has a lot of promise. Inbound Interaction Management could mean many things. Tweet This! Digg this!
MEASURABLE MARKETING | THURSDAY, MARCH 24, 2011
[Social Media] 4 Reasons Why You Need to Let Your Employees be Your Biggest Fans
They don’t want a faceless corporate social media manager telling them what to think, they want to hear from real people! I’m sure that you’ve all heard the term “brand ambassador” at some point in time. Why should you let your employees become brand ambassadors? They represent your brand anyways.
B2B MARKETING ZONE POSTS | TUESDAY, OCTOBER 5, 2010
[Social Media] Top 56 B2B Marketing Posts for September 2010
Here are the top items based on social signals. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Social Mention. ** 5 stars. Social Media Statistics.
MI6 MARKETING AGENCY | WEDNESDAY, DECEMBER 1, 2010
[Social Media] The Mi6 Tweeklies: Weeks of November 15 & November 22, 2010
Chart, Media Consumption by IT Professionals (Source: @toolboxdotcom). clickryan: RT @mynameisguygal: and now @mitchjoel debates malcolm gladwell on his position on social media #taom. Chart, Should Hitech Vendors Participate in Social Media? Chart, Why IT Professionals use Social Media (Source: @Toolboxdot.com).
MI6 MARKETING AGENCY | SUNDAY, AUGUST 8, 2010
[Social Media] The Mi6 Tweekly: Week of August 2, 2010
Chart: What Executives Are Doing to Integrate Social and Email Marketing, Worldwide (Source: Strongmail via @eMarketer). According to Seth Godin in 2008 it was: Chart: What Social Media Tools/Sites Are Being Integrated Into Email Campaigns, U.S. Top 50 Tech Companies in UK are using social media but they ain’t social.
CONNECT THE DOCS | WEDNESDAY, APRIL 14, 2010
[Social Media] Understand the Full Buying Process of your Buyers
As social media providers become more focused on understanding true influence, how will the value and measurement of significant social influencers change? Second, engage in social media across the breadth and depth of your organization to develop your subject matter experts as key industry influencers and thought leaders.
CONNECT THE DOCS | THURSDAY, FEBRUARY 4, 2010
[Social Media] ClickPredictions: The Short-Attention White Paper
"Use Visual Enhancements to Engage New Media, Short Attention White Paper Readers.” Social Media will generate significant white paper changes in the future. As a result, the traditional text white paper will become less relevant to this savvier new media audience. What actions should marketers take in 2010?"
CUSTOMER EXPERIENCE MATRIX | TUESDAY, MAY 18, 2010
[Social Media] CMO Survey: Measurement Isn't Our Top Priority
I’ve spent a lot of time looking at surveys to understand marketers’ priorities. Another one crossed my desk today, taken by Aprimo at Argyle Executive Forum ’s 2010 CMO Spotlight Forum: Retail and Consumer Goods & Services on April 29, 2010 in New York. The results are the most puzzling yet.
FEARLESS COMPETITOR | MONDAY, APRIL 29, 2013
[Social Media] Who is the Hero of our Story? You are!
We love comments and those who share on social media. 'With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. Your voice-mail messages go unanswered and your emails go unopened. We feel your pain. You are!
DIANNA HUFF - B2B MARCOM | TUESDAY, OCTOBER 8, 2013
[Social Media] Using the Google Analytics Social Report (Part II)
'In Part One of this series , I talked about how to set up the Google Analytics Social Report. You can also track which social networks assist in these conversions. If you have a YouTube channel, you can enter your channel domain under “Social Settings” and track traffic for it. Social Report Overview.
SAVVY B2B MARKETING | FRIDAY, NOVEMBER 12, 2010
[Social Media] Savvy Week in Review - November 12
B2B Social Media Resources - by @chrisbrogan Chris Brogan shares his go-to list of B2B social media case studies, but don't stop there. Free PR Resources You Should be Using - by @shellykramer Social is helping traditional PR evolve in new directions. Happy Friday everyone! Should it? Tweet
LEADER NETWORKS | WEDNESDAY, JANUARY 16, 2013
[Social Media] 10 Cheers for Community Managers Everywhere! (#CMAD)
The community manager is often expected to be the resident social media technologist, so they must know about every tool ever developed and have an opinion on its suitability. Executive assistant for social. The hours they spend with executives and senior folks showing and teaching them how communities and social media “work”.
SAVVY B2B MARKETING | WEDNESDAY, JULY 7, 2010
[Social Media] 5 Ways to Optimize Landing Pages for B2B Content Assets
Examples might be links to general contact information, an offer to subscribe to a newsletter, or visibility/networking requests for social media profiles to places like Twitter or Facebook. We're pleased to feature a guest post by Derek Edmond of KoMarketing Associates. Here are five tips for getting the most out of the experience.
B2B MARKETING TRACTION | MONDAY, MARCH 25, 2013
[Social Media] 4 Skills Your B2B Marketing Team Must Have
Most marketing departments have the creative program design and use some technology – perhaps in the form of a website and some social media. With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets.
VOICE-BASED MARKETING | THURSDAY, JANUARY 16, 2014
[Social Media] 2014 Trends in Digital Marketing
Content marketing, social media, SEO, PPC, analytics, mobile, and call tracking are just a few channels that are going to receive significant attention (and budget) in 2014. Success with Generating Leads from Social Media. 'Jeff Allen, President of Hanapin Marketing said, “2013 was the year of Mobile. SEO Isn’t Dead….
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 19, 2015
[Social Media] 12 Ideas to Ignite Your Content NOW
Sadly, I have to begin this list with what should be the most obvious recommendation … but perhaps the most useful: Add social sharing buttons to your content site. When I help businesses with their social media strategy, half of them do not have social sharing buttons on their website – even very large companies! Wrong.
FEARLESS COMPETITOR | SUNDAY, JULY 14, 2013
[Social Media] Meet new Marketing Made Simple TV guests!
He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource. An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies. Jay Baer.
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 18, 2013
[Social Media] 33 Stats On The Future of Content Marketing
B2B Marketers use an average of 6 social networks. ~ CMI / MarketingProfs. Interesting content is a top reason that people follow brands on social media. ~ 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.” ~ Social Media Today. InboundWriter.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JANUARY 19, 2011
[Social Media] What’s a Twintern anyway?
Holy Cow we must be in times of irrational exuberance with Social Media if that’s the case. Sitting around the dinner table a fellow marketer the other day I heard this term I never heard before … a Twintern. OMG I almost fell off my chair! When did it become ok to fire the Corporate Spokesperson and replace them with a Twintern?
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, APRIL 22, 2012
[Social Media] Using Klout and social scoring for sales and marketing teams
One of the things I have been interested in is examining practical applications of Klout and social scoring to an internal enterprise. If you are unclear about social scoring systems and what they attempt to measure, it might be useful to start with this blog post about Why Klout Matters. You mean they are representing our company?”
B2B LEAD GENERATION BLOG | TUESDAY, FEBRUARY 8, 2011
[Social Media] The Last Blog: It All Begins with Trust
As we all know, social media has changed everything. On the other hand, thanks to social media, it’s never, ever been easier to demonstrate why we are trustworthy and why we are worth doing business with. What if someone asked you what your last words would be? So how do you create that trust? know it has for me.
ONPATH | MONDAY, FEBRUARY 7, 2011
[Social Media] Top 10 B2B Tele-Sales Trends for 2011
new breed of buyer AND seller brought up on a bread and butter diet of cell phones, smart phones, text messaging, e-mail, social media and web surging has entered the marketplace. Social Media is Still Maturing. However, it is difficult to see the role of social media in more complex selling situations.
GREAT B2B MARKETING | THURSDAY, OCTOBER 11, 2012
[Social Media] B2B Marketing Actions You Can Take Now to Have a Better 2013
Assess your traditional and social media efforts in the past year. Evaluate your push and pull marketing campaigns as well as your social media statistics, posts and rankings. Are there new social media tools you can use (e.g. How does the holiday season affect your product or service?
SAVVY B2B MARKETING | FRIDAY, JUNE 25, 2010
[Social Media] Savvy Week in Review - June 25
Fascinating Hardcore B2B Social Media Success - by @markwschaefer You can't get much more B2B than ShipServ - a global software company focused on solutions for the shipping industry. This case study about their use of social media AND the results of the campaign is very informative. Go forth and be social, B2B!
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Social Media] IBM Social Computing Guidelines
IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. The effort has broadened the scope of the existing guidelines to include all forms of social computing. Skip to main content. Introduction. Privacy.
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 27, 2014
[Social Media] How To Chop Up Your Webinar Content
Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. Social Media. You should start promoting your webinar, and any related blog posts, across owned social media channels at least two weeks before the event. Social Media.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, SEPTEMBER 30, 2008
[Social Media] Make Your LinkedIn Profile Work for You | chrisbrogan.com
Covering social media business strategy and personal power. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. LinkedIn remains my favorite social networking tool. media. About.
B2B MARKETING INSIDER | TUESDAY, JANUARY 8, 2013
[Social Media] 20 B2B Marketing Blogs You Need To Read
So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. am certain that I missed some great B2B Marketing blogs below, but these are the ones who were recommended by a majority of my readers and social media followers and those that have influenced me as well.
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 13, 2014
[Social Media] The Modern Marketer’s Guide to Connected Customer Journeys [eBook]
As customers move across paid, earned and owned media, they typically are treated in a first-time-interaction fashion, receiving random promotions, messages and content that doesn’t map to their interests. More shocking, 46% of organizations don’t even have a social strategy. Marketing Efficiency
DIGITAL B2B MARKETING | WEDNESDAY, FEBRUARY 27, 2013
[Social Media] A Guide to Creating a Thought Leadership Campaign
Develop Social Profiles. Develop social media profiles for Jamie on the core relevant networks for your target audience. Helpful tools for following and listening beyond the standard social networks include: Newsle , RSS feeds, Google alerts , Disqus and Intense Debate. Social Sharing and Participation. Your Turn.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 2, 2013
[Social Media] Building Content Marketing Strategy – 10 Steps
content strategy and a social strategy can work together make personal connections between the people that make your company and your customers. Social media can be used to turn a B2B transaction into a P2P relationship. But also on social sites, as long as you do it the right way. By Gerardo Dada. The new buying process.
LEADER NETWORKS | SATURDAY, OCTOBER 22, 2011
[Social Media] The Future Of Online Community
Perspectives on the Future of Community: Vanessa DiMauro’s View In this post – one of a new series on the future of community that we will be featuring on this blog in the coming months – we are delighted to have as our guest Vanessa DiMauro, CEO of Leader Networks, a leader in creating social strategies and online communities for B2B businesses.
NUSPARK | SATURDAY, APRIL 30, 2011
[Social Media] How to Get Started with a Content Marketing Plan
Without a content plan, your firm can lose focus on its messaging objectives, its outreach tactics, its social media strategies, and more. A content marketing plan has now become an integral component of any digital marketing strategy. Content Marketing Strategy
FEARLESS COMPETITOR | THURSDAY, JULY 25, 2013
[Social Media] The Best of Marketing Made Simple TV – Scott Stratten of @Unmarketing on “How to Be Awesome (and Not)”
He’s an awesome guest on Marketing Made Simple TV” @MelonieDodaro , Top Dog Social Media. Common mistakes made by companies in social media. 'Scott Stratten. “I heard Scott speak. Here’s what you will learn in this show. Why companies aren’t awesome – people are.
MI6 MARKETING AGENCY | SUNDAY, SEPTEMBER 12, 2010
[Social Media] The Mi6 Tweekly: Weeks of August 30 and Sept 6, 2010
Good advice from @JeffreyHayzlett on Social Media Mktg Best Practices via @SMMmagazine. Chart: Adoption of Social Media by demographic, U.S. Chart: Is Social Helping Search for Business Websites? Chart: Time business professionals spend per week using social media, North America (Source: @ittoolbox).
MEASURABLE MARKETING | FRIDAY, MARCH 2, 2012
[Social Media] How to Rouse Your Facebook Fans to Action - 5 Tips
Jim Belosic's recent post on Social Media Examiner shares some useful tips on how to encourage Facebook fan engagement. For more details and examples, check out the full post on Social Media Examiner You need to always be focused on rousing your fans to action. Here is a summary of the 5 tips: 1. Relevancy.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, FEBRUARY 13, 2013
[Social Media] 7 Personal Branding Lessons You Learn by Falling in Love
So you must, “Enlarge as a human being, Excel as a social media being and Evolve as a personal brand.”. His personal branding approach is , “Enlarge as a Human Being, Excel as a Social Media Being and Evolve as a Personal Brand” To know more visit www.dramitnagpal.com. Lesson 2) Collaborative mindset.
LEADER NETWORKS | SATURDAY, MARCH 5, 2011
[Social Media] Are You Enchanting Online?
The growth of socially-oriented businesses has exacerbated this condition. And more important, it undermines the very foundations of the internet as a social phenomenon. Today's social communications platforms highlight this issue. There are reasons for this metrics-obsessed view of social media. I want." I need."
CONVERSIONATION | SUNDAY, JANUARY 22, 2012
[Social Media] Ten Blogging Lessons from Chris Brogan
On social media too. 2012 is the year of oversaturation. So says Chris Brogan. He has a point. You know the phenomenon. There is too much ‘noise’ And we need filters. “Curation” is hot. That’s why Twitter acquired Summify. We will scale down. We live in a consumption society, says Brogan.
TOMORROW PEOPLE | WEDNESDAY, JANUARY 9, 2013
[Social Media] Four Incredibly Naive Things People Say About Online Marketing
As recently as the 90s, I thought the internet was for people with no social skills - it was just for guys who didn’t smell so good and liked Quake, right? Ask me anything' is an incredible feature on up-and-coming social media site Reddit , where influential people let members of the public (you guessed it) ask them anything.
WINDMILL NETWORKING | TUESDAY, OCTOBER 15, 2013
[Social Media] Blogging Success Metrics You Should Analyze
In this post, we’re going to look at popular metrics you … Continue Reading Blogging Success Metrics You Should Analyze by Kristi Hines - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Featuring Contributions from Global Thinkers.
FEARLESS COMPETITOR | MONDAY, JUNE 24, 2013
[Social Media] Drive Inbound Leads with B2B Marketing Sales Leads
We love to read your comments and appreciate those who share on social media too. 'B2B Marketing Sales Leads uses a simple “hub and spoke” approach to grow your marketing database with qualified sales leads. They are marketing qualified sales leads for you to nurture and score. What do you think?
TRADESMEN INSIGHTS | WEDNESDAY, MAY 26, 2010
[Social Media] E-mail Marketing: Is It Still a Viable Way to Reach the.
In a recent survey by eMarketer.com, they found 70% would rather talk to their friends and family via e-mail as opposed to social sites. Internet users preferring it for written communications versus 24% for texting and just 10% for social. Other posts you might find interesting: Will E-mail Be Replaced By Social Media?
TOMORROW PEOPLE | MONDAY, JULY 16, 2012
[Social Media] No Such Thing As a Free Burger? #OlympicsBBQ
With the speed of change within the marketing domain, where new technologies, social media platforms and jargon words are popping up every day, the digital media-sphere can be a very confusing place to business owners and marketing professionals. Free Burger Alert. Be sure to follow us on Twitter via #OlympicsBBQ.
SYNECORE | WEDNESDAY, OCTOBER 22, 2014
[Social Media] Why Are Marketing Efforts Focused on Social, Local, Mobile?
'Sharing on social and surfing on mobile , smart local deals tied up in a string, isn’t SoLoMo your favorite thing?! Whether surfing for information on the web, checking the latest status update on social media, or playing a game on an application, our smartphones and tablets are an extension of ourselves—and marketers are taking notice.
B2B MARKETING INSIDER | MONDAY, MARCH 10, 2014
[Social Media] Big Data Is Driving Content Marketing Strategy
Direct Marketer News reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry. 87% say that social media is an effective medium for delivering real-time content.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 17, 2014
[Social Media] Create Your Own Marketing Luck
Show your colors across the social spectrum – Social media engagement provide a digital footprint of behavioral data and information that can be used to improve your targeting and relevance on your audiences’ terms. 'by Amanda Batista | Tweet this Feeling lucky? How do you use technology to create your own marketing luck?
BLOG MY CALLS | MONDAY, MAY 7, 2012
[Social Media] Conversion Rates: Marketers Shouldn't Forget Phone Calls
Someone on every marketing team could tell you what their email click-through-rates are for their latest campaign, they could tell you how many web visitors they're average a day and how many clicks social media is generating. Marketers are obsessed with metrics. They measure everything.
CK'S B2B BLOG | TUESDAY, MAY 10, 2011
[Social Media] Video Q&A: The Mobile Revolution & B2B
Through the session, I hit on many of the paper's core theme's across mobile adoption, the 'real story' on the mobile revolution, how mobile is uniquely prime for B2B and some very impactful attributes intrinsic to mobile media. B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •.
SAVVY B2B MARKETING | MONDAY, DECEMBER 20, 2010
[Social Media] B2B Marketers: Are Your Glasses Half Empty or Half Full?
Participation in online communities and in an array of social media channels is flourishing. Feeling it’s too much trouble to groom subject matter experts to participate in social media. Lots of marketers seem overwhelmed by everything that now falls under their purview. Mobile marketing has been added to the mix. Tweet.
WINDMILL NETWORKING | THURSDAY, MARCH 22, 2012
[Social Media] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
Be Social : Allowing Companies to publish status updates in the LinkedIn news feed of their followers is one of the new LinkedIn features to leverage in 2012. To further enhance the experience, the page for your company should be complete, accurate, and enticing for potential customers. What other tips would you add? My Google Profile+.
CONNECT THE DOCS | THURSDAY, JULY 22, 2010
[Social Media] Does your B2B Marketing have Consistent Messages?
For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog).
SYNECORE | THURSDAY, MAY 1, 2014
[Social Media] Small Businesses: Is Your Website a Novelty or a Utility?
The following graphic from eMarketer outlines some other key factors: Scanning through the factors listed above, it strikes me that virtually every one of these can and should be reflected in a company’s website and social media presence – the two core assets which come together to form its online brand. The study also found that 61.2%
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 24, 2012
[Social Media] Laugh and Learn with Find New Customers – Episode 59 – The State of Cloud Computing
We love to read your comments and when you share our content on social media. The Show Must Go On. No matter if it is Mad Marketing TV or Laugh and Learn with Find New Customers , a Promise Made is a Promise Kept. Once again, we share an interesting video and share a marketing lesson from it. Not bad, right? What do you think?
THE EFFECTIVE MARKETER | THURSDAY, FEBRUARY 3, 2011
[Social Media] Upcoming Marketing Conferences « The Effective Marketer
This entry was posted on Thursday, February 3rd, 2011 at 10:05 am and is filed under Email Marketing , Marketing Training , Online Marketing , Social Media. You’re note alone. Also, the earlier you register usually the better deal you can get. Check them out, pick a couple and start planning! Did I forget a conference?
HUBSPOT | THURSDAY, MAY 24, 2012
[Social Media] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. 9) Social media & blogging generate real customers. 10) Social media adoption has grown drastically in the U.S.
CONVERSIONATION | SATURDAY, OCTOBER 9, 2010
[Social Media] John Lennon tribute on Twitter, YouTube, Google's Doodle and more: integrated & smart campign
For the really young digital and social media generation: you have probably. If you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. Click title to read more
PUZZLE MARKETER | THURSDAY, AUGUST 1, 2013
[Social Media] 2013 B2B Marketing Priorities [Study]
Social Media is the Least Expensive Lead Generation Channel. Marketers Have Planned to Spend in Social Media and Retargeting. Other results include the effectiveness of using marketing automation technology and how much companies plan to spend on marketing in 2013. Email Marketing Generates the Highest Quality Leads.
VIEWPOINT | TUESDAY, NOVEMBER 20, 2012
[Social Media] PowerViews with Bob Kelly: Redesigning Sales Process Basics
2013 Changes: Social Media, Mobile, Analytics & Productivity. Among the trends he sees in sales organizations in 2013: Greater adoption of social media. Social Media: Balancing Benefits with Loss of Management Control. and another 10% in Canada. More use of mobile technology. Stay Tuned
KOMARKETING ASSOCIATES | THURSDAY, APRIL 11, 2013
[Social Media] 10+ Essential Research Reports & Guides for B2B Marketers
The report also does a “deep dive” into organic search, paid search, and social media metrics. Social Media Use in the Industrial Sector. GlobalSpec recently conducted its third annual Social Media Usage Survey of engineering, technical, manufacturing, and industrial professionals.
SAVVY B2B MARKETING | MONDAY, MARCH 21, 2011
[Social Media] 4 Reasons to Use More Numbers in Your Writing
We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Read on for his thoughts on the power of using numbers in your writing. We love lists.
WEBBIQUITY | TUESDAY, MARCH 23, 2010
[Social Media] 44 (of the) Best Twitter Articles and Blog Posts of 2009
It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. 10 Basic Rules Of Twitter (And How To Avoid Being A Twanker) by Social Media Today. Best Practices for Corporate Twittering by Social Media Today. How can you measure results?
SALES PROSPECTING PERSPECTIVES | FRIDAY, NOVEMBER 2, 2012
[Social Media] Sales Prospecting Perspective Weekly Recap - Week of October 29, 2012
With that said, I wanted to share a great piece written by Adi Gaskell entitled Why are senior managers not getting social media? In his post, Adi discusses some new research done at Stanford University suggesting that, while senior managers may be particpating more in social networking, they still fail to see the benefits.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, FEBRUARY 11, 2013
[Social Media] One thousand posts. No navel gazing.
clung to John as an example of how I needed to operate on the social web — in a caring, classy, and responsive way. He was the first social media celebrity to begin tweeting my blog posts and I am forever grateful for that. Jon Buscall — An intellect with the heart of an artist, Jon and I are social media soul mates.
EMAGINE B2B BLOG | THURSDAY, JUNE 7, 2012
[Social Media] How to Manage Your Google+ Community
Google has made it impossible to igmore their social media platform, Google+ and Google Business Pages (which replaces Google Places pages as of last week). Many businesses stare agape at the vast unknown of the Google+ platform, paralyzed by fear and hesitate to interact for fear of upsetting their website ranking. B2B Web Strategy
HUBSPOT | MONDAY, JANUARY 30, 2012
[Social Media] LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]
Social media can be a huge contributor to a company's lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? LinkedIn's conversion rate also outranked social media as a channel overall. 69%) and Facebook (.77%). Connect with HubSpot
WEBBIQUITY | TUESDAY, MAY 13, 2014
[Social Media] The Most Important Force for Increasing Leads and Sales
Business buyers won’t buy from vendors who lack visibility in search and social media. This was less of a danger in the old days when public interaction was limited to official “company spokespeople,” but social media now makes virtually every employee “client-facing.” Low online visibility.
SAVVY B2B MARKETING | FRIDAY, NOVEMBER 11, 2011
[Social Media] Savvy Week in Review: November 11
How to Create Social Media Metrics That Matter by @SocialSteve via @markwschaefer. The ROI of social media is constantly under fire, but maybe we need to be looking at measurement in new terms. The Ziggy Stardust Guide to Social Media Stardom by @markmcguinness on @copyblogger. Are you sure?
SAVVY B2B MARKETING | MONDAY, AUGUST 30, 2010
[Social Media] 7 Steps to a Successful B2B Blog
They do all the things I tell myself and ITSMA clients we should be doing in social media but we never seem to get around to doing. Almost everything they share is links to others’ stuff, which makes them MVPs to follow in Twitter or in other social media channels. Here’s to a lifetime of learning! Be smart.
FEARLESS COMPETITOR | SUNDAY, MARCH 24, 2013
[Social Media] The Paradox of Choice – Barry Schwartz TED video
We love comments and those who share on social media. 'Buffer. Why you should listen to him: 3,190,247 Views. Infinite choice is paralyzing, Schwartz argues, and exhausting to the human psyche. It leads us to set unreasonably high expectations, question our choices before we even make them and blame our failures entirely on ourselves.
MI6 MARKETING AGENCY | THURSDAY, NOVEMBER 24, 2011
[Social Media] Our Fav Posts, Week of November 14
He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Microsoft Research’s Socl Social Network Gets A Little More Real. Helping Unlock the Marketing Puzzle.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JUNE 12, 2013
[Social Media] Re-thinking the future of TV in the Age of Binge
Because the new world of binge viewing and the second screen is going to force us to come up with social offers : experiences that consumers find rewarding and enjoyable, instead of something they are simply forced to endure in order to watch their favorite show. She’s the creative force behind Clipsi , a business social collaboration tool.
PR MEETS MARKETING | SUNDAY, APRIL 18, 2010
[Social Media] New Breed of Analysts
Embrace of Social Media. The increased use of social media, such as blogs, twitter and event virtual worlds (for example ThinkBalm’s The Distillery in Second Life ), further increases these analysts’ awareness in the market place. The landscape has drastically changed for analyst relations over the past few years.
MARKETRI | MONDAY, NOVEMBER 26, 2012
[Social Media] 2013's Top Three Priorities for Accounting Marketing
SOCIAL ENGAGEMENT. With Content Marketing gaining traction in accounting marketing, social media is reported to be the most popular tactic for B2B marketers, with an adoption rate of 87%. What is the most popular social media channel in B2B right now? Content Marketing Institute ). It is non-interruption marketing.”
TOMORROW PEOPLE | TUESDAY, AUGUST 21, 2012
[Social Media] Don’t Miss the London Growth Strategies Conference!
Save on tickets to the London Growth Strategies Conference, a hands-on social media and mobile marketing workshop, with Tomorrow People. Do you want to learn how to use social media and mobile marketing to grow your sales and revenues? How to calculate the ROI of your social media programme.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 24, 2012
[Social Media] Proof Content Is Marketing’s Most Versatile Tactic
The folks building awareness might use social media. by Jesse Noyes | Tweet this Marketers, particularly B2B marketing , rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The team in charge of lead generation might spring for paid search. Marketers focused on customer loyalty could choose events.
TRADESMEN INSIGHTS | THURSDAY, MAY 27, 2010
[Social Media] Critical Tactics to Consider When Sending Out E-mails
Other posts you might find interesting: Will E-mail Be Replaced by Social Media? How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? Thanks!
ONPATH | THURSDAY, APRIL 7, 2011
[Social Media] Zone5ive - Integrating Social Insights for Salesforce.com
Rob will explore how characteristics and techniques of social media have been adopted, adapted and exploited within CRM to help marketing professionals connect more effectively with their audiences. This is the promise of Social CRM. As a marketer, your job is to communicate and engage with prospects and clients. Presentation.
ONPATH | TUESDAY, FEBRUARY 1, 2011
[Social Media] Is Telemarketing Dead?
” Public Relations was (31%), Tradeshows (25%), Paid Search (23%), Direct Mail (22%), Social Media (16%) and Print Advertising (10%). Did you catch that – social media is only 16%. Does it still work for B2B lead generation ? Watch the video to see what we found in MarketingSherpa's 2011 B2B Benchmark Report.
HUBSPOT | WEDNESDAY, JULY 7, 2010
[Social Media] Inbound Marketing vs. Outbound Marketing
Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media sites) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas. Free Download: 2010 Online Marketing Blueprint. Connect with HubSpot
TRADESMEN INSIGHTS | WEDNESDAY, MARCH 16, 2011
[Social Media] Guess Who’s Recommendations Are the Most Trusted?
Social media has put the power in the hands of the consumer and is rapidly closing the gap with word of mouth. recent post on eMarketer.com was highlighting a recent study by Global WebIndex “Annual Report 2011″ that outlines the shift in behavior regading social media. So what does this mean for you and me?
THE B2B RESEARCH BLOG | FRIDAY, JANUARY 13, 2012
[Social Media] The seven R’s of thought leadership
It’s social media ‘food’ and SEO ‘link bait’. Social media channels, especially blogs and Twitter, have opened up new opportunities to connect but require a constant stream of quality content. Thought leadership content gives you fuel for social media activity and helps form relationships early in the buying cycle.
SALES INTELLIGENCE VIEW | TUESDAY, MAY 15, 2012
[Social Media] Business Must Have: Social CRM apps
image source Microsoft Dynamics Community When social media started to take shape in the 21st Century, it represented a way for people to connect, interact and share with others more frequently and more remotely. Thus, social CRM apps were born. Social CRM apps are now common among sales people.
MARKETING INTERACTIONS | WEDNESDAY, JULY 18, 2012
[Social Media] 5 Points from the 2012 Buyersphere Report
The survey found that social media use overall was in play with 21% of respondents. But it's interesting that when considering the type of purchase (new or replacement), 30% of those buying new used social media to source information. You can read his initial thoughts and download your copy here.
DIGITAL B2B MARKETING | TUESDAY, OCTOBER 29, 2013
[Social Media] The Trick to Seeing Through Marketing Statistics
Social media research often has the similar problem. Instead of recruiting a cross-section of the audience, respondents are recruited through social media or their own database. No wonder the results say social media is so important, the heaviest social media users are the only people who responded!
INBLURBS | TUESDAY, NOVEMBER 22, 2011
[Social Media] 15 Ways to SMART Mobile Inbound Marketing for Restaurants
First of all, claim your business in the appropriate social media platforms and location-based applications. Mobilize your website and start using mobile media for your business. Keep yourself updated about mobile media and trends. Participate in Social Media! There are 6.8 billion people on the planet.
DIANNA HUFF - B2B MARCOM | MONDAY, OCTOBER 11, 2010
[Social Media] Win the Battle for Attention By Creating Engaging Content
It’s not that the writers used irreverent phrases you don’t normally see in B2B marketing literature — stuff like “naked, desirable drunk person and “social media ninjas (all of which I adore). Tweet. To get someone’s attention, you have to earn it.
MARKETING EDGE | THURSDAY, DECEMBER 13, 2007
[Social Media] Marketing Edge
About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
PR MEETS MARKETING | TUESDAY, FEBRUARY 24, 2009
[Social Media] Online Reputation Management: Radian6
Online reputation management is an increasingly complicated process with the prevalence of online media, offline media, and social media. Radian6 seems to have a very comprehensive search capability through different types of media. With that said, I do give Radian6 kudos for incorporating a variety of media types.
HUBSPOT | FRIDAY, MAY 14, 2010
[Social Media] Google's Biggest Competitor is You
If you have a social graph then you threaten Google's dominance as the go-to source of information, as Nielsen research shows that consumers trust real friends and virtual strangers more than search engine algorithms. Actively participating in social media is becoming increasingly important. Be dedicated to social media.
STORIES THAT SELL | THURSDAY, FEBRUARY 23, 2012
[Social Media] 5 Trends in Customer Case Studies – An Interview with Projectline
I've followed the firm and gotten to know a few folks via social media the past few years. asked about story length in light of Eccolo Media's survey indciating IT buyers want longer stories. What's new with customer stories and where are we headed? With five offices in the U.S. Audiences want "snackable" content.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, OCTOBER 26, 2011
[Social Media] 5 Things Marketers Fear the Most
Take a look at our guide to monitoring social media , a vendor selection guide from UBS , our database of social media vendor profiles , and, if you’re interested, dive into our Digital Media forum to network your peers in social and digital across the globe. What else are you scared about? Recession.
SALES INTELLIGENCE VIEW | TUESDAY, SEPTEMBER 6, 2011
[Social Media] Hit Your Number Faster with Sales Intelligence
The comments from current customers and new businesses that stopped by the booth validated that cold calling is dead and without a very targeted message with relevant information from both traditional sources and social media, a sales rep’s chances of getting contact and creating new opportunities is very slim.
SMASHMOUTH MARKETING | WEDNESDAY, DECEMBER 8, 2010
[Social Media] Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?
Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. Inbound Marketing is all the rage these days, and why shouldn't it be? It works, right? Where do you turn? Definitely worth checking out. Great stuff.
B2B MARKETING INSIDER | FRIDAY, JANUARY 2, 2015
[Social Media] 56 Reasons Why Content Marketing Works
'By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Blogging, email marketing, and social media are the main drivers of brand engagement. Blogging and social media drive customer acquisition. Visual, relevant, and social content builds brand engagement. Sprout Social ). Coull ).
MI6 MARKETING AGENCY | SUNDAY, OCTOBER 24, 2010
[Social Media] The Mi6 Tweekly: Week of October 18, 2010
Chart: Marketers see distinction between social media popularity vs influence (Source: Vocus/Solis via/@eMarketer). New Calgary Mayor uses social media and wins tight race. How Social Media Is Changing Brand Marketing. Social media better for retention then getting new customers. Monday.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 12, 2015
[Social Media] The 10 best big company blogs in the world
Social sharing activity. The site is good-looking, well-organized and blog posts seem to get an enormous amount of social shares. This is clearly one of the best blogs on the social media landscape and a reflection of a company culture that is open, responsive, and tuned to their customers. Important? Rich content.
DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011
[Social Media] 90 Tips to Make Your Blog Rock
Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. 90 Tips To Make Your Blog Rock 1. be authentic. Ask questions 34.
EMAGINE B2B BLOG | TUESDAY, AUGUST 19, 2014
[Social Media] 8 Reasons Your B2B Website Is Ready For A Redesign!
8) You Have No Social Media Presence: In this day and age you need to hop aboard the Social Media networking train if for no other reason than to establish credibility. 'By Dawn Gadless | Business Development Director. Is your website turning potential customers and prospects away? Always be learning.
MODERN B2B MARKETING | THURSDAY, JUNE 4, 2009
[Social Media] Forty Ways to Marketing Creativity from Hugh MacLeod (aka Gapingvoid)
Hugh is a great resource for marketers, as he has been very successful in use of social media and blogs to promote his cartoons and book. Tags: Social Media Lead Generation Programs Marketing Creativity Marketing ROI Modern B2B Marketing Normal. false. false. false. EN-US. But creativity is sometimes hard to capture.