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  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 25, 2012
    [Social Media] The Intersection of Content Marketing and Advertising
    For purposes of this article, we are focused on native advertising within traditional editorial publications, not native advertising formats used by social media platforms like Twitter and Facebook. Content Media forbes Forbes BrandVoice Gyro Native Advertising NetApp SAPThe bar for quality is higher than ever before.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Social Media] A plan to earn your way into the hearts of Internet influencers
    Mila Araujo writes about Leadership, Social Media and Customer Service for several sites, including her  Perspectives blog   which explores different angles and  ideas into understanding  social media and how to use it to drive business forward and build community. 'By Mila Aroujo, {grow} Community Member.
  • HUBSPOT  |  FRIDAY, OCTOBER 8, 2010
    [Social Media] Don't "Submit" To Landing Page Button Text
    Join HubSpot's social media scientist Dan Zarrella to understand the real data and science behind lead generation. This post is a sneak-peak of data from the upcoming Science of Lead Generation webinar that will teach you scientifically proven ways to get more leads. Click here to register now. Free Webinar: Science of Lead Generation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 9, 2009
    [Social Media] Research shows small business owners struggle with Twitter
    The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used. But even that figure may be deceptively high – the survey sample was of business leaders already using some form of the social web.  Business.com, December 7, 2009, [link].
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 22, 2013
    [Social Media] Sales Prospecting Perspective Weekly Recap - Week of February 18, 2013
    But first I need to share with you an interesting article I found this week that discussed some statistics on Social Media in 2013. The results revealed that 38% of companies will be increasing their investment in SMMS (Social Media Management Systems) this year, and 62% will increase their overall social media investment.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2011
    [Social Media] Is 'Content Marketing' Broken?
    Content Needs Social Media: Content also relies on a great social media presence. Content needs social elements to help it spread and attract an audience that already populates social media sites. In that way, content needs a legitimate, valuable social media presence. Wrong. Confused?
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 30, 2011
    [Social Media] When a Blog is More than Just a Blog
    This could be one of the reasons that the ROI on social media is lagging for many. help many of my clients incorporte social media into their eMarketing initiatives. Ways to get more value from your blog posts: Use social media to share your blog posts. Finding people to write blog posts. The payoff?
  • MEASURABLE MARKETING  |  FRIDAY, FEBRUARY 3, 2012
    [Social Media] Email Marketing: What to Watch Out For in 2012
    In recent years, email marketing has sometimes been overshadowed by mobile and social media's rising popularity, often categorized as an "old school" (aka boring!) An email address, sometimes seen as the social security number of the digital age, is a highly sought-after commodity by advertisers and marketers. marketing channel.
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 9, 2013
    [Social Media] The Power of Human Content: Virgin America’s New Safety Video
    Note: messaging can mean any piece of content – video, blog post, social media update, email marketing message, etc. So the next time you begin working on a piece of content – an  email marketing message, a direct mail flyer, a social media update, a blog post, a video, or anything else – consider adding a human touch.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 14, 2011
    [Social Media] Email Adoption High But Lacking Best Practices
    Other channels are also expected to gain in terms of effectiveness, such as: Social Media (blogs, podcasts, widgets, discussion forums). Prioritize Relevance Over Rich Media. Embed Social Media Into Email Content. Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool.
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2011
    [Social Media] Google Takes Social Search to the Next Level with +1
    Check out a quick video from Google introducing +1: A Real Step Towards Social Search. With +1 Google makes a major step forward in its quest for more social search results. Google +1 Is a Social Network. Clearly, Google is rewarding social businesses. Live Webinar: State of the Social Media Marketing Industry.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 6, 2011
    [Social Media] The NOW Revolution: Helps Make Your Business Smarter
    These changes aren’t about technology of social media, but about how businesses adapt to their audiences. If you’re serious about social media and how it’s impacting your business now and in the future, you need to read this book. Business has changed. Strip away silos and overgrown business processes.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 28, 2011
    [Social Media] B2B Marketing Insider Top Posts Of 2011
    Based on the traffic, the highest number of social shares of any of my posts and a healthy exchange of comments, this was by far my biggest post of the year. The 10 Traits of Successful Social Marketers  The top traits of successful social marketers are not hard to identify. Is This The End Of Social Media?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 16, 2012
    [Social Media] Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?
    Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices). Here’s a piece from 2009.)
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Social Media] Website Evaluation Comes Before Site Redesign
    However, you should insist that your industrial website redesign include at least the basic SEO features such as optimized <Title> and <Description> tags, keyword rich H1 and H2 tags, XML and HTML site maps, code for Google Analytics and social sharing options. Poor SEO and conversions are the symptoms that are obvious to you.
  • THE CRAP REPORT  |  FRIDAY, JULY 2, 2010
    [Social Media] Follow Friday Blog Post, Take Two
    MackCollier – Mack Collier is a social media consultant, trainer, and speaker. Justin has a blog, Justin Levy , which explores social media and its impact in the business world. If so, you can check out two posts below to see who I suggested you follow two months ago. Inbound marketing. Paul’s whole M.O.
  • CONNECT THE DOCS  |  WEDNESDAY, AUGUST 11, 2010
    [Social Media] Worry Less about being Heard
    " Tom Scearce is the founder of Scearce Market Development and a 15-year marketing and sales veteran of leading media, technology, and business services companies. Continued micro-fragmentation in online media consumption will reveal deep flaws throughout the B2B demand generation value chain. Tom Scearce. 30 seconds? Focus.
  • MARKETING INTERACTIONS  |  MONDAY, JANUARY 20, 2014
    [Social Media] Is Your B2B Content Stuck in Purgatory?
    Much of the content created by B2B companies gets a limited amount of pageviews, social shares or direct passalong. While they may post a few times on social media, linking back to the content, usually this involves the title and a link. All social platforms do not deserve the same treatment. And that's a shame.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 30, 2012
    [Social Media] Brands Under Pressure: The Brand Lives in the Employees’ Voice
    Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals.  From corporate giants to small businesses, marketers continue to seek ambitious social media initiatives in order to humanize their brands. In essence, brands need to become social.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 23, 2013
    [Social Media] Lead Generation: 2 questions every marketer should ask themselves about prospect motivation
    Or do you have targeted PPC ads on social media or a very specifically themed blog? 'Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. However, it’s the prospects who are not highly motivated that you need to worry about. Who are my prospects? Related Resources.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Social Media] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.  At last count, I think there’s 50,000 social media tools, 10,000 keyword and SEO tools, and 5,000 CRM tools.  I am also active on Google Plus.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Social Media] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.  At last count, I think there’s 50,000 social media tools, 10,000 keyword and SEO tools, and 5,000 CRM tools.  I am also active on Google Plus.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 25, 2013
    [Social Media] Email Marketing: How to maintain low opt-out rates
    Questions to Steer Your Marketing Priorities – Find out the value of asking a handful of customers questions directly – not through surveys, focus groups, digital body language or social media. My answer, in a word, was relevance. Watch the video below to find out more. Know how your value proposition helps.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, DECEMBER 21, 2010
    [Social Media] The Top 10 B2B Marketing Mistakes – And How to Avoid Them
    From email to social media, people expressed their opinions — and often quite passionately. If you like it, please be sure to tell your social network about it. Tweet Download this free e-book now: The Top 10 B2B Marketing Mistakes. and How to Avoid Them , a Crowdsourced E-book compiled by Dianna Huff. Yes and no. Jargon.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Social Media] 3 Ways to Improve Internal Content Sharing
    You've created an awesome new ebook that will help your business generate tons of leads, and you've readied your social media accounts to promote your new offer. Try making social media promotion a game. Imagine this scenario: You're ready to become an inbound marketing machine. No responses. Play a Little Game.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2012
    [Social Media] How to Write Call-to-Action Copy That Gets Visitors Clicking
    In fact, verbs are the part of speech that generate the most shares on Twitter, which HubSpot Social Media Scientists Dan Zarrella reported in his Science of Social Media research. Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects. 2) Include Numbers.
  • INBOUND MARKETING AUTOMATION BLOG  |  FRIDAY, AUGUST 10, 2012
    [Social Media] 5 Steps to Inbound Marketing Automation
    This post is the third and final one in our series, "A Primer on Inbound Marketing Automation." The post provides you with a 5-step plan on implementing an Inbound Marketing Automation system in your own organization. No related posts. Blog Posts
  • INBOUND MARKETING AUTOMATION BLOG  |  FRIDAY, AUGUST 10, 2012
    [Social Media] 5 Steps to Inbound Marketing Automation
    This post is the third and final one in our series, "A Primer on Inbound Marketing Automation." The post provides you with a 5-step plan on implementing an Inbound Marketing Automation system in your own organization. No related posts. Blog Posts
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Social Media] Making the Transition from Push Marketing to Pull Marketing
    Since pull marketing depends heavily on fresh content, you need to have one or more people in your organization dedicated to creating a steady stream of content (social media, web content, sales collateral). Here is a post you might enjoy that illustrates this point: Is Social Media a Marathon or a Sprint?
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 10, 2009
    [Social Media] Three Tips to Engage the 'Short Attention' White Paper Reader
    Social Media has been heralded as the great new frontier in B2B marketing. Apply 'Attention-Generating' Enhancements The addition of sidebar callouts (pull quotes), shaded text boxes, and short bullet lists are an effective way to fulfill the Social Media model of short, succinct messaging in your white paper.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 10, 2009
    [Social Media] Three Tips to Engage the 'Short Attention' White Paper Reader
    Social Media has been heralded as the great new frontier in B2B marketing. Apply 'Attention-Generating' Enhancements The addition of sidebar callouts (pull quotes), shaded text boxes, and short bullet lists are an effective way to fulfill the Social Media model of short, succinct messaging in your white paper.
  • TOMORROW PEOPLE  |  MONDAY, JANUARY 30, 2012
    [Social Media] Why Inbound Marketing is Telemarketing’s Secret Ingredient
    Yet it is facing increasing challenges - consumers overwhelmed and desensitised to increasing volume of cold calls plus a growing shift towards the internet and social media for making choices around what we buy. Telemarketing is a well known method of drumming up more business. Download your copy now
  • BLOG MY CALLS  |  THURSDAY, JUNE 13, 2013
    [Social Media] Must-Have Characteristics of Successful Marketers
    and various social media tools. Social media marketing, online engagement, and content marketing have blurred the line between marketing and sales. Marketers will frequently find themselves in sales-type discussions with leads, and prospecting leads directly via social media or content. It is now science.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 2, 2012
    [Social Media] Hey Job Seekers! Grab this free book!
    We love comments and those who share on social media. • Get a free PDF copy. Buy it on Amazon. It kills me to read all the press about people out of work for month and even years. It’s terrible. Quite some time ago, Jill and I collaborated on this book. She authored it and I was the example in the book. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 25, 2012
    [Social Media] Check Out “5 Keys to Successful Lead Nurturing” sponsored by @datadotcom
    We love to read you comments and appreciate those who share our posts on social media. 5 Keys to Successful Lead Nurturing. View more webinars from Find New Customers, Inc. This is the webinar I did for Data.com last week. With to thank DataDotCom for making this possible. What do you think?
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, JANUARY 14, 2011
    [Social Media] Sorting through content curation options
    Share this: Email Print Share Digg Facebook Reddit StumbleUpon Categories: Content curation , Content marketing , Lead management , Marketing technology , Social media management , Thought leadership Tags: Business , Marketing , Social media , Third-party content , Thought leader Like One blogger likes this post.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 13, 2011
    [Social Media] Aberdeen Shows How to Do Email Marketing Right
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? It will likely pay off handsomely.
  • INSIGHTIQ BLOG  |  FRIDAY, AUGUST 24, 2012
    [Social Media] 3 Noteworthy Takeaways from the Neolane Customer Forum 2012
    This intersection of social media and merchants using location-aware technology for advertising and mobile device usage (SoLoMo) offer opportunities to retailers and consumers alike, but email is still a tried and true and cost effective channel to engage your audience. SoLoMo is steadily gaining momentum. 
  • CLIENT BRIDGE  |  MONDAY, MARCH 21, 2011
    [Social Media] The Top 10 Content Marketing Blogs
    Top Blogs : Articles are posted on average, once every 10 hours Conventional Wisdom : Company blogs are less important than Facebook, Twitter, YouTube and other social media. Business2Community.com takes a look at AdAge's Power 150 Marketing blogs and points out the commonalities of the top ten blogs. The Top Blogs: Copyblogger.com.
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Social Media] 17 Examples of Twitter Brand Page Backgrounds to Inspire You
    So if you're trying to build a remarkable social media presence , you can bet that the look and feel of your brand pages in social media will make an impression on new visitors who know nothing or little about you. Although none of us really like to admit it, let's be honest: first impressions matter. Are you? 2) Spotify.
  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2011
    [Social Media] Winning Digital Marketing Strategies
    The book covers three primary subject areas: Channels: advertising, search marketing, mobile marketing and social media marketing. I just had the opportuntity to participate in an interesting eBook project.  Techniques: content marketing, lead management, revenue performance management and customer marketing.
  • CK'S B2B BLOG  |  SUNDAY, NOVEMBER 21, 2010
    [Social Media] Audio Slideshow: Mobile's "New Normal" & The New Set Of Marketing Imperatives For B2Bs (Narrated Presentation)
    But I've wanted to develop a piece that explores how mobile is not just driving a dramtic new set of media. B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. I'm not even sure if we notice just how much has changed, and how drastically.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 12, 2013
    [Social Media] Google Authorship brings your staff out from behind your brand
    According to the instructions, it’s not limited to journals, papers, blogs, magazine, or social sites. 'Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as chris@gerr.is ) on the same domain as your content — any content. Related articles.
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Social Media] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    Social Media Tools. 1) Social Media Publishing Tools - It's wonderful to be able to actually enjoy your time off as a social media manager -- and social publishing tools let you do that. Happy Thanksgiving, everyone! And the easier we make our jobs, the more time we can spend with friends and family.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Social Media] How to Write a Blog Post: A Simple Formula to Follow
    million people blog on blogging sites, and 12 million people blog via social networks. For instance, if your readers are Millennials looking to start their own business, you probably don''t need to give them information on getting started on social media -- most of them already have that down. Blogging is clearly here to stay.
  • EMAGAZINE B2B BLOG  |  THURSDAY, AUGUST 29, 2013
    [Social Media] eMagine Launches New Websites
    'eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this blog to provide educational material for our visitors on these subjects. Below is a sampling of some new website launches, and the services eMagine provided: New England Oil Company. Neostem.
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 8, 2011
    [Social Media] A B2B Marketing Fail With Positive ROI
    was much more successful with my efforts to increase my engagement on Social Media. Goal: Engage daily on social media. My experiment did at least prove to me that I can keep up a busy pace of paying work while also investing time in blogging and social media to contribute to our agency’s inbound marketing efforts.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Social Media] 4 Ways to Maximize Your Business' Facebook Presence
    Consider adding a page on your website that highlights your presence in social media as well as adding social media follow buttons to various web pages so site visitors can easily find and 'like' you on Facebook. With over 34 million fans, Coke continues to grow its fan base at nearly 3% monthly. Increase Your Reach.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 9, 2013
    [Social Media] BtoB Content Marketing – 2013 Benchmarks, Budgets and Trends
    more tactics, and distributing their content on more social networks than they have in years past. We love comments and those who share on social media. 'Buffer. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute. Joe Pulizzi, Content Marketing Expert.
  • B2B LEAD BLOG  |  FRIDAY, JANUARY 18, 2013
    [Social Media] ReachForce Demand Generation Sponsor at Online Marketing Summit
    Improving Lead Generation Using the Social Media Advancements in 2012. We focus on solutions for B2B demand generation marketers to improve and accelerate results from all their online initiatives. Come see us at the Solutions Expo, Booth 319. Why Understanding your Customer is Key to Getting through the Personalization Filter.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 18, 2012
    [Social Media] CMOs Speak: The Guide to the New Crazy World of Marketing is released
    We love comments and those who share on social media. The new white paper to help Chief Marketing Officers deal with the crazy new world of marketing is now available. Sponsored by Silverpop, it is penned by Jeff Ogden of the sales lead generation company Find New Customers. It’s also a quick and fun read. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 12, 2013
    [Social Media] Sued in Six Seconds: Avoiding the Entanglements of Twitter’s Vine
    Vine offers marketers a chance to engage their prospects in a fun new way, but there’s also the risk of legal liability anytime you upload content to a social network. Kerry O’Shea Gorgone , JD/MBA, teaches New Media Marketing in the Internet Marketing Master of Science Program at  Full Sail University  in Winter Park Florida.
  • BLOG MY CALLS  |  TUESDAY, JUNE 4, 2013
    [Social Media] Local Marketing Q&A with Expert Blake Denman
    From telemarketers "guaranteeing" first page "placement" on major search engines to social media "experts" touting there horns about likes, follows, branded hashtags, etc. So they''ll create social profiles, and frankly, don''t do much after that. 'Blake Denman founded RicketyRoo in FebROOary of 2009. Can I click to call?
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 20, 2013
    [Social Media] The Remarkable Marketing Made Simple TV show
    Yaris of Social Ribbit , is working on new show formats. We love comments and those who share on social media. 'This show, which premieres every Thursday at noon ET/9am PT is booming ! So let me share 3 things that make Marketing Made Simple TV a great show. Marketing Made Simple TV is a TV on the Web show, and not a web show.
  • SAZBEAN  |  SATURDAY, MARCH 16, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of March 16, 2013
    eConsultancy) Have We Found the Holy Grail of Marketing? Mashable!) News & Notes
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 9, 2010
    [Social Media] David
    One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. They’ll increasingly realize it’s difficult – if not impossible – to engage decision-influencers/makers in these media without compelling perspectives to offer.
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 9, 2010
    [Social Media] Craig
    One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. They’ll increasingly realize it’s difficult – if not impossible – to engage decision-influencers/makers in these media without compelling perspectives to offer.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, SEPTEMBER 6, 2011
    [Social Media] Industrial Blog Sites Revisited
    39% of the engineering, technical, manufacturing and industrial companies plan to implement a company blog as part of their 2011 social media initiatives and 50% expect to invest more (compared to 2010) in company blogs according to GlobalSpec’s 2011 Trends in Industrial Marketing. Blog sites as inbound marketing hubs.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 4, 2013
    [Social Media] Google Android and Nestle KitKat: The Ultimate Co-Branding Marketing Takeaways
    Leverage social media. By announcing news socially, you’re making it easy for people to share the news to their network. Make it easy for people to share by publishing the news on all of your active social media channels. Let media and consumers know that your new partnership is huge. The result? Important.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 9, 2012
    [Social Media] Which Social Networking Sites Are Best Designed for B2B Sales?
    Before we can even begin to explore this topic of which social networking sites are most appropriate for B2B sales , we need to first answer the question … “Why should I be active, and invest my time, on any of these social networking sites to begin with?” Then, you might want to be active in social networking. But, good grief!
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Social Media] Are You Making the Most of These 6 Critical Campaign Promotion Channels?
    Social? Channel #1: Social Media. You may be thinking, "Of course I use social media to promote my marketing campaign!" But there may be other ways to strategically use social media to get more juice out of your marketing campaign. Social media platforms have a variety of advertising options.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 8, 2010
    [Social Media] Savvy Week in Review - January 8
    by @tdefren Todd Defren gives a 60-second overview of a new chart from Forrester that breaks media down into three core categories: owned, paid, and earned. Top 10 WTF Social Media Moments of 2009 - by @ignitesma Just for fun - see how many you remember. Looking for ways to kick-start 2010? Interesting and worthy of discussion.
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Social Media] What Marketers Should (And Shouldn't) Tweet [Research]
    It can also give you valuable insight into your own business -- Twitter is an ideal social media network to gain real-time feedback from leads and customers. You can read more about how to use social medial for instant feedback in our blog post on the subject. The Tweets People Hate, and Why. Personal Conversations. Hi @PersonB!
  • KOMARKETING ASSOCIATES  |  FRIDAY, DECEMBER 13, 2013
    [Social Media] The Powerhouse Content Marketing Team: Build It and They Will Come
    It became clear to me that I had content marketing on the brain when I heard “If you build it, he will come” and immediately thought of distributing content across social media channels. As much as content marketers try to identify customer needs  through social media, surveys, live chat, user testing, etc., Who wouldn’t?
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Social Media] What Is Business Blogging? [FAQs]
    This could mean your business pops up a lot in search engines, on social media, on other people''s blogs as a guest writer, etc. Instead, a business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) It made me realize that some of the other things I do every day may seem a little.
  • TOMORROW PEOPLE  |  TUESDAY, AUGUST 14, 2012
    [Social Media] The Key to Online Digital Marketing is Achieving Higher Grades
    The world has changed; your performance in social media , blogs and email marketing must also be better than your competitors’ But it’s often difficult to assess what you’re getting right and what needs to improve. It’s no longer enough to base your inbound marketing strategy around your dazzling website.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 16, 2013
    [Social Media] 4 Tips for a Mobile Optimized Facebook Experience
    As … Continue Reading 4 Tips for a Mobile Optimized Facebook Experience by Zsuzsa Szabo - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. 'Last month Facebook reported that 78% of its users log in from mobile within the US. It’s a huge number.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 27, 2013
    [Social Media] The Best Marketing Blog Posts of 2013
    Blogging is more important than ever, and this “ 2013 Blogconomy ” infographic via ignitespot makes it very clear why: Interesting content is one of the top 3 reasons people follow brands on social media. The topics ranged from social media, SEO, content and email marketing to website development and more.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2011
    [Social Media] Facebook Provides New Resource for Non-Profits
    The most popular social network announced its launch of a new resource center specifically designed to support not-for-profit organizations. This is an exciting new step for organizations looking to improve their cause-marketing initiatives through social media. Free Webinar: Promoting Nonprofit Events With Social Media.
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Social Media] 25 Sure-fire Ways to Grow Your Email List
    'With all the attention building your social media presence, you may have forgotten that the powerhouse of your business is still in your email marketing strategy and building your email list. Use social media to drive traffic to your website: Social media channels are designed to keep content slim and frequent.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 1, 2013
    [Social Media] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
    No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. But for brands, the real opportunity lies in the data obtained from consumer interactions on these social media sites.
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Social Media] 5 Hidden Tricks for Better B2B Lead Generation
    lot of these hidden tools and tricks are around finding ways to pull in more leads to the top of your marketing funnel , whether it's increasing social media reach, list size, or any other marketing attribute that you're being measured by. Make Sure Your Social Media Presence Leverages Lead-Capture Forms. The result?
  • THE FORWARD OBSERVER  |  MONDAY, JULY 1, 2013
    [Social Media] Seven Things You Need To Know For Kick-Ass B2B Email Marketing
    Social media marketing maven Jay Baer likes to compare email marketing and social media to Madonna and Lady Gaga. Social media is the hot new thing, more like Lady Gaga. And kick ass. Email marketing and Madonna, on the other hand, have been around a while and are not considered quite as sexy.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 15, 2011
    [Social Media] InsideView Brings Sales Intelligence to International Sales Teams
    After tremendous growth in the US, InsideView, the leader in sales intelligence and social selling, announced today the beginning of its global expansion beginning with its InsideView UK and Ireland Edition. Global Demand for InsideView’s Sales Intelligence. Sales Intelligence Tailor Made for the UK and Ireland.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 6, 2013
    [Social Media] How to Incorporate Video Into Your Website for Better Conversion
    Social Media Examiner : 76 percent of marketers plan to add video to their sites, which makes video a higher priority than social media and blog integration. 'Many business owners balk at the idea of making a video for their websites. billion online videos today. You could also add video of creative uses for your product.
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Social Media] Social Snacking Feeds Online Community
    Social snacks are digital tidbits of information, ideas and personal presence which offer a quick taste of an online community's content and personality. Serious" community builders may dismiss the social snack as so much "junk content" -- too lightweight to have any value. Charity Water is a prime example of how social snacking works.
  • VIRALLY BLOG  |  FRIDAY, MARCH 7, 2014
    [Social Media] Digital In Kent
    To hear about the very latest in social media and new ways to win new business from renewed speakers such as: Luke Quilter – Sleeping Giant Media. Zoe Cairns- ZC Social Media. 'Kents biggest Digital Marketing event takes place again this year in The Orchards, East Malling. 15am to 5:15pm. Wednesday 26 March 2014.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 21, 2009
    [Social Media] B2B Demand Gen Letter to Google: Real Time Search
    When someone goes to Google and types " appointment setting ," don't you want your organic results on the left and your real time social media posts on the right? If someone has already written about this, forgive me. But twice in the past few weeks the discussion of real time search came up and how it might touch b2b demand gen.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2011
    [Social Media] The Top 12 Marketing News Updates You Should Be Thankful For
    Marketers know they need to use social media, but have struggled to find a way to put ROI around social media effort. Facebook Insights, thank you for helping us show our bosses pretty charts with lots of numbers indicating why we need to keep our social media presence going strong! Let's take a look!
  • PUZZLE MARKETER  |  THURSDAY, SEPTEMBER 6, 2012
    [Social Media] 3 Emails Your Customers Should Be Getting, At Minimum
    This is apparent through rise of social media and the interaction with companies across all industries. Note: Don’t abuse this media channel. Customers want to engage with brands they actively spend money with. great tool for doing this in a non-invasive way is email.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 22, 2010
    [Social Media] White Paper: Overview of the HVAC Market
    Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. How Do You Measure Social Media Success? We recently completed an page overview of the HVAC market. The Highlights include interviews with editors of the top two trade publications. Click here to sign up.
  • CONVERSIONATION  |  FRIDAY, AUGUST 27, 2010
    [Social Media] Customer-centricity is relevance, dialogue and more than a slogan
    Customer-centric thinking and working is the main driver in all marketing changes, we are going through, including social media marketing, email marketing, etc. Customer-centricity is not some kind of slogan. It's a necessity for business and is achieved through relevance and dialogue, direct. Click title to read more
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Social Media] How Long Should a Marketing Survey Be Online?
    Web analytics, social media monitoring and webinars can all be important ways to gather more intelligence. How To Monitor Your Social Media Presence In 10 Minutes A Day. Learn strategies to monitor your company's brand and engagement in social media in just 10 minutes per day! Survey Completion Insights.
  • B2B MARKETING MENTOR  |  FRIDAY, AUGUST 30, 2013
    [Social Media] Building a Sales Team the HubSpot Way: Through Content Marketing
    But what it really means is making an investment in SEO, social media and content marketing in order to produce a consistent flow of inbound leads to give to sales reps. Be engaged through social media. ” HubSpot’s marketing team keeps a watchful eye on the top social media networks. Curiosity.
  • ENGAGE  |  MONDAY, MAY 7, 2012
    [Social Media] 4 Tips on How Businesses Can Be Better Communicators
    Be Simple, Direct, and Honest Believe it or not, folks in the 18–49 age range actually want to buy things and then have a social media parade telling people how awesome these things are. Scour social media to find out what people are saying about your business—both positive and negative. So are businesses today screwed?
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Social Media] Google+ to Lead to the Comeback of Google's Realtime Search
    Realtime Search was Google's way of including relevant posts and data from sites like Facebook, Twitter, and other social media services in real time. Thought you could put social media optimization on the back burner because of Google's discontinuation of Realtime Search? How is your social media presence faring?
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social Media] Selling is Easy! (If You Get the Right Support)
    Almost everyone is doing some kind of marketing online now, whether it’s as simple as having a website, or as in-depth as using a range of social media channels to target their audience. Download our free eGuide How to generate leads from social media today 'Could you make your sales process as easy as 1, 2, 3?
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 20, 2011
    [Social Media] Several B2B Perspectives on LinkedIn’s IPO
    With this week’s IPO of LinkedIn, which happens to be social network site that seems to be most synonymous with B2B social media, we could not ignore it. We round out this week’s posts with a couple perspectives on why social media matters to business and how it fits into your life. from B2B Voices.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Social Media] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
    Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. That being said, the social network still left something to be desired. Let's dive into what these changes mean for the social media marketer. Am I right? Google to Launch Dedicated Google+ Analytics Tool.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 25, 2012
    [Social Media] New Features That Make Google+ a No Brainer for Business Marketing
    After all, it doesn’t (yet) have anywhere near the user numbers of social media juggernauts like Facebook or Twitter. This is the secret sauce that so many social media gurus out there totally miss when they pass over G+. Mark is Director of Social Media Marketing for Virante. Google
  • MODERN B2B MARKETING  |  MONDAY, JUNE 4, 2012
    [Social Media] Graphic Facilitation – Where Every Picture Tells a Message
    Immediately after each session, our visual boards were drawing crowds who took photos and posted them to various social networks right away. Destroying the 7 Myths of B2B Social Media. Sales Cycle Optimization with Content, SEO & Social Media. by Jason Miller We are all visual thinkers.
  • HUBSPOT  |  TUESDAY, JANUARY 8, 2013
    [Social Media] 7 Real Marketing Interview Questions From HubSpot's CMO
    They should also have a plan to talk to your customers and prospects in interviews or surveys to figure out which social networks they use and what type of content is best for them. Let’s pretend we had very convincing data that showed none of our potential customers use social media. My Interview Approach. downloaded an ebook).
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 25, 2011
    [Social Media] 5 Ways To Influence B2B Group Buying Decisions
    So how can you use social media to influence the group buying decision?  Here are five things to consider as you create social media content targeted at B2B group buyers: 1. Related posts: 8 Reasons Why B2B Social Media is Easier than B2C Although social media is seldom "easy", there are some distinct.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2011
    [Social Media] Links Shared on Facebook Lead to Higher Search Rankings
    There has been plenty of debate about how influential traffic and links from social networks are in Google’s algorithm. However, it makes complete sense that Google would put shared links ahead of any other social networking factors used in their algorithm. Is this true? No one knows. Marketing Takeaway. Connect with HubSpot
  • MARKETING INTERACTIONS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Social Media] Are You Pandering to the B2B Lead Slave Trade?
    The same is likely true for email, social media, SEO and word of mouth - ranked 3 - 6. 'I just read the State of B2B Lead Generation report from Buyer Zone and I have to say that my heart sunk a bit. That nearly 50% are sending inquiries directly to sales as "leads" was disheartening enough. Fair warning. thought not. So why?
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 27, 2012
    [Social Media] Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages
    good way to start is to compare the Company Page with the most famous corporate presence in social media:  The Facebook Fan Page.  Steps To Connect With People Outside Your Network On LinkedIn Social Media for Startups: You're Doing It Wrong. However, LinkedIn does not have  any EdgeRank-like algorithm like Facebook has.
  • LEADSLOTH  |  MONDAY, AUGUST 23, 2010
    [Social Media] MarketingSherpa B2B Marketing Summit
    Just some highlights: Integrating Social Media with B2B Email – Daryl Nielson, Marketing Manager, Email B2B, HP and Mia Dand, B2B Social Media Marketing Manager, HP WW Enterprise Business Marketing. Social Media for the B2B Marketer – Alex Plant from NetApp and Natascha Thomson from SAP.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 3, 2012
    [Social Media] What My Paper Route Taught Me about Content Marketing
    Relying on automated feeds to push content rather than building genuine social media connections. Today, content marketers must support readers who find content via RSS, email subscriptions, bookmarking sites, social media, and organic search. Social Sharing. Note: This is a guest post by Brad Shorr. Theming.
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Social Media] 20 Browser Bookmarks Every Marketer Should Install [SlideShare]
    'Over the years, I''ve tried my best to collect and organize a list of the best marketing articles, social media and content creation tools, blogs, and other resources I could use for inspiration. Not anymore, though. And the best part? 20 Resources Every Marketer Should Bookmark. Select Bookmarks. Select Bookmark manager.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Social Media] Everything Marketers Need to Know About Google's Panda Updates
    Marketers willing to put the time into doing this consistently will see more qualified visitors and enjoy a wider social reach because of their affiliation with other relevant sites. Instead of creating spammy, keyword dense content, you get to do market research, talk to users on social networks, and craft personas. what it is, and b.)
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