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  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [Social Media] Google Launches A More Social Search
    Facebook won't give Google access to its social graph data. In response, the search engine giant is working with just about every other social network in an effort to make Google search social. Yesterday Google launched an upgrade to its search engine, adding social results for users signed in with their Google accounts.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Social Media] Websites Using Google's +1 Button Get 3.5x the Google+ Visits [Data]
    Google+ is the newest kid on the social networking block. Use social sharing buttons! Social sharing buttons serve two important purposes. The first is they make it super easy and quick for a visitor to share your content on social media sites. The result? Websites that use Google's +1 button generated 3.5
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Social Media] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.
  • SAZBEAN  |  SATURDAY, MARCH 16, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of March 16, 2013
    eConsultancy) Have We Found the Holy Grail of Marketing? Mashable!) News & Notes
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 9, 2010
    [Social Media] David
    One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. They’ll increasingly realize it’s difficult – if not impossible – to engage decision-influencers/makers in these media without compelling perspectives to offer.
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 9, 2010
    [Social Media] Craig
    One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. They’ll increasingly realize it’s difficult – if not impossible – to engage decision-influencers/makers in these media without compelling perspectives to offer.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, SEPTEMBER 6, 2011
    [Social Media] Industrial Blog Sites Revisited
    39% of the engineering, technical, manufacturing and industrial companies plan to implement a company blog as part of their 2011 social media initiatives and 50% expect to invest more (compared to 2010) in company blogs according to GlobalSpec’s 2011 Trends in Industrial Marketing. Blog sites as inbound marketing hubs.
  • HUBSPOT  |  THURSDAY, JANUARY 17, 2013
    [Social Media] The 9 Circles of Marketing Hell: Where Will You Spend Eternity?
    Circle 3: Not Monitoring Social Media. People are using social media to communicate with you -- for customer service, research, and sales -- whether you like it or not. The Punishment: You have to personally respond to every angry customer complaint that comes through social media, for every brand in the world.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Social Media] B2B Retargeting – Benefits and Pitfalls
    Have either posted or read social media content related to accounting software. Two general categories of retargeting are ad retargeting and social retargeting. Social retargeting works in a similar fashion.  In subsequent posts I will talk about some of the specific media and methods you can use to retarget prospects.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 8, 2010
    [Social Media] Savvy Week in Review - January 8
    by @tdefren Todd Defren gives a 60-second overview of a new chart from Forrester that breaks media down into three core categories: owned, paid, and earned. Top 10 WTF Social Media Moments of 2009 - by @ignitesma Just for fun - see how many you remember. Looking for ways to kick-start 2010? Interesting and worthy of discussion.
  • TOMORROW PEOPLE  |  TUESDAY, AUGUST 14, 2012
    [Social Media] The Key to Online Digital Marketing is Achieving Higher Grades
    The world has changed; your performance in social media , blogs and email marketing must also be better than your competitors’ But it’s often difficult to assess what you’re getting right and what needs to improve. It’s no longer enough to base your inbound marketing strategy around your dazzling website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 12, 2013
    [Social Media] Sued in Six Seconds: Avoiding the Entanglements of Twitter’s Vine
    Vine offers marketers a chance to engage their prospects in a fun new way, but there’s also the risk of legal liability anytime you upload content to a social network. Kerry O’Shea Gorgone , JD/MBA, teaches New Media Marketing in the Internet Marketing Master of Science Program at  Full Sail University  in Winter Park Florida.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 11, 2013
    [Social Media] How B2B Organizations Can Create More Effective “About” Pages
    Social media is part of the reason. Prospective buyers have greater access and ability through social media to research a B2B vendor. Media assets such as executive interviews and product demonstrations. Links to company social media assets. And that should change. Showcase Coverage. RavenTools.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Social Media] Google+ on its Third Birthday
    It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. To leave Facebook behind and make G+ my number one social media wife.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 1, 2013
    [Social Media] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
    No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. But for brands, the real opportunity lies in the data obtained from consumer interactions on these social media sites.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 15, 2011
    [Social Media] InsideView Brings Sales Intelligence to International Sales Teams
    After tremendous growth in the US, InsideView, the leader in sales intelligence and social selling, announced today the beginning of its global expansion beginning with its InsideView UK and Ireland Edition. Global Demand for InsideView’s Sales Intelligence. Sales Intelligence Tailor Made for the UK and Ireland.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 6, 2013
    [Social Media] How to Incorporate Video Into Your Website for Better Conversion
    Social Media Examiner : 76 percent of marketers plan to add video to their sites, which makes video a higher priority than social media and blog integration. 'Many business owners balk at the idea of making a video for their websites. billion online videos today. You could also add video of creative uses for your product.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 8, 2014
    [Social Media] How Does Your B2B Brand Reflect On Your Buyers?
    The truth is, social media and user-generated content and channel proliferation has created a version of reality that often reminds me a lot of high school. 'I've been reading a lot of posts lately about making emotiional connections with B2B buyers, along with reminders not to forget their personal side. like this guy! Uh oh.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 8, 2013
    [Social Media] Content Marketing Focus: Lessons from Steve Allen
    When people try to follow too many rules and guidelines, for example, for content marketing and social media, they end up with mediocre results. Everyone, especially small business owners, is using blogs, website, and social media sites to get found, get known and get clients. Time-Saving Tips for Social Media Marketing.
  • VIRALLY BLOG  |  FRIDAY, MARCH 7, 2014
    [Social Media] Digital In Kent
    To hear about the very latest in social media and new ways to win new business from renewed speakers such as: Luke Quilter – Sleeping Giant Media. Zoe Cairns- ZC Social Media. 'Kents biggest Digital Marketing event takes place again this year in The Orchards, East Malling. 15am to 5:15pm. Wednesday 26 March 2014.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 21, 2009
    [Social Media] B2B Demand Gen Letter to Google: Real Time Search
    When someone goes to Google and types " appointment setting ," don't you want your organic results on the left and your real time social media posts on the right? If someone has already written about this, forgive me. But twice in the past few weeks the discussion of real time search came up and how it might touch b2b demand gen.
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Social Media] 10 Brands' Twitter Marketing You Can't Help But Love
    'Social media conversations have evolved. And the most prominent social channel for these one-to-one conversations is Twitter. Episerver reports that 30% of brands experience increased customer loyalty after establishing a social media presence. It''s a good thing, too. So, here they are. It was a yummy day.
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 17, 2013
    [Social Media] Content is King and You Can Be Too: The Convergence of PR and Journalism
    Your great content needs to appear in all the right places, be shared on social media and get links and mentions in blog posts and articles. They may also do their own publicity: writing blog posts and sharing them through social media, or Tweeting breaking news and information. The Social Revolution. Not exactly.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 9, 2012
    [Social Media] Which Social Networking Sites Are Best Designed for B2B Sales?
    Before we can even begin to explore this topic of which social networking sites are most appropriate for B2B sales , we need to first answer the question … “Why should I be active, and invest my time, on any of these social networking sites to begin with?” Then, you might want to be active in social networking. But, good grief!
  • WEBBIQUITY  |  MONDAY, JANUARY 7, 2013
    [Social Media] New Tool to Measure Web Presence Optimization
    It’s a super-set of SEO, encompassing owned, earned and paid media, or presence. As noted here previously, with more than 90% of high-value buying decisions now starting with online research, it’s imperative for companies to be “everywhere” online when buyers are looking for information about what they offer.
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 20, 2011
    [Social Media] Several B2B Perspectives on LinkedIn’s IPO
    With this week’s IPO of LinkedIn, which happens to be social network site that seems to be most synonymous with B2B social media, we could not ignore it. We round out this week’s posts with a couple perspectives on why social media matters to business and how it fits into your life. from B2B Voices.
  • THE B2B RESEARCH BLOG  |  MONDAY, MARCH 26, 2012
    [Social Media] Email marketing: Overcoming message overload
    And as a bonus, not only will good content optimise email success, but it can feed other activity such as social media, events and PR. I’ve always felt my groaning inbox bore testament to the popularity of email marketing.  Now my suspicions are confirmed. . Click for enlarged infographic. Think others would be interested? 
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2012
    [Social Media] How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]
    Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. Inbound marketing is no cakewalk. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first.
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 25, 2011
    [Social Media] 5 Ways To Influence B2B Group Buying Decisions
    So how can you use social media to influence the group buying decision?  Here are five things to consider as you create social media content targeted at B2B group buyers: 1. Related posts: 8 Reasons Why B2B Social Media is Easier than B2C Although social media is seldom "easy", there are some distinct.
  • LEADSLOTH  |  MONDAY, AUGUST 23, 2010
    [Social Media] MarketingSherpa B2B Marketing Summit
    Just some highlights: Integrating Social Media with B2B Email – Daryl Nielson, Marketing Manager, Email B2B, HP and Mia Dand, B2B Social Media Marketing Manager, HP WW Enterprise Business Marketing. Social Media for the B2B Marketer – Alex Plant from NetApp and Natascha Thomson from SAP.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 3, 2012
    [Social Media] What My Paper Route Taught Me about Content Marketing
    Relying on automated feeds to push content rather than building genuine social media connections. Today, content marketers must support readers who find content via RSS, email subscriptions, bookmarking sites, social media, and organic search. Social Sharing. Note: This is a guest post by Brad Shorr. Theming.
  • B2B IDEAS @ WORK  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Social Media] Save the Date! 2010 September B2B Marketing Happenings & Goings-on
    September 14, Social: IRL Lawrence KS: You wont just learn effective social media marketing techniques, but will look at how social media works in conjunction with traditional marketing and why that's important. September 15-16, iStrategy Chicago, IL: Are you looking to quantify your social media efforts?
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 31, 2012
    [Social Media] 2012 Marketing Outlook Survey Results Webinar Replay [Video]
    You can download the results here and be sure to tune into this webcast replay to hear some additional insights related to marketing budgets, how social media is being used for sales prospecting, and what makes a sales lead high quality vs. low quality. We would love you to try out LoopFuse here.
  • SYNECORE  |  TUESDAY, NOVEMBER 27, 2012
    [Social Media] 6 Steps to Generate Leads Online with Content
    An effective content strategy should contain written, audio, and visual media. Promote and Engage on Social Media - If content is your brand’s message, social is its amplifier. However, sharing your content on social media is the easy part. Don’t forget this. The same is true with content marketing.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 19, 2011
    [Social Media] Savvy Speaks: Best B2B Twitter Tips
    Unless you're living under a rock, you probably noticed everyone jumping on the social media bandwagon over the past year or two - Twitter in particular. there has been a debate over which social media platforms are appropriate for which businesses and how they would be used to their best effect. Stephanie. Heather.
  • CRIMSON MARKETING  |  THURSDAY, JUNE 26, 2014
    [Social Media] Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]
    She also leads the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and global field marketing programs. 'One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. Demand Generation Podcasts
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Social Media] The Ultimate Glossary of Performance Metrics Every Marketer Should Know
    Is it because he has a larger social media following to promote his blog post to? Social Media. 7) Followers & Reach - Some marketers think of their social database like their email database. What is the total count of individuals that your business can reach through social channels? Content. Yipee!
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2011
    [Social Media] Facebook Provides New Resource for Non-Profits
    The most popular social network announced its launch of a new resource center specifically designed to support not-for-profit organizations. This is an exciting new step for organizations looking to improve their cause-marketing initiatives through social media. Free Webinar: Promoting Nonprofit Events With Social Media.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 17, 2013
    [Social Media] 5 Ways to Personalize Emails and Enhance Open Rates
    Modern Marketers are equipped with an arsenal of prospect information garnered through web forms, third-party lists, social media, conference registrations, and a variety of other channels. Here are some tips to help you improve your email personalization: Segment your list separately by social data, such as birthdays, likes, etc.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 3, 2010
    [Social Media] White Paper: Overview of the Electrical Market
    Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. How Do You Measure Social Media Success? We recently completed an overview of the Electrical market. The Highlights include interviews with editors of the top two trade publications. Click here to sign up.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 7, 2010
    [Social Media] White Paper: Overview of Plumbing Market
    Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. How Do You Measure Social Media Success? We recently completed an overview of the Plumbing market. The Highlights include interviews with editors of the top trade publications. Click here to sign up.
  • LOOPFUSE  |  WEDNESDAY, JANUARY 4, 2012
    [Social Media] Marketing automation services are the rocket, but content is the fuel
    This is a guest p ost by Russell Sparkman, CEO of  FusionSpark Media, Inc., and Founder/Director of the  Langley Center for New Media. The truth is that, in this day and age of social media, there are no short cuts. The Content Marketing Cycle, ©Fusionspark Media, Inc. Increasingly, the “what is content marketing?”
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 17, 2011
    [Social Media] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
    And for those of you who unfollowed me, I understand…My output has caused another  Social Media Hangover. Then Guy Winch  gave us the formula for “Turning Unhappy Customers Into Fans.&#    Sandy Carter  compelled us all to become &# Social Businesses.&# met the best people in the business. But I know I missed a few.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 25, 2012
    [Social Media] New Features That Make Google+ a No Brainer for Business Marketing
    After all, it doesn’t (yet) have anywhere near the user numbers of social media juggernauts like Facebook or Twitter. This is the secret sauce that so many social media gurus out there totally miss when they pass over G+. Mark is Director of Social Media Marketing for Virante. Google
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, FEBRUARY 23, 2011
    [Social Media] TDWI Vendor Panel on the Future of BI – part One
    Social Media Data – Also known as social media analytics (SMA), this is definitely a new trend that has incredible value. Last week I had to opportunity to attend the TDWI conference on BI in Las Vegas. While TDWI actually holds four conferences every year, this first one of the year is always the largest.
  • SYNECORE  |  SUNDAY, APRIL 20, 2014
    [Social Media] Marketing Eggcellence: The Top Branded Easter Campaigns
    The supermarket''s #AsdaChick campaign combines TV and social media in a way that gets viewers dancing along to the beat of low prices. 'Historically observed as religious holiday, countries across the nation have grown to recognize Easter as a family tradition of morning brunch and egg hunts. let''s hop to it! Cadbury. Target.
  • CONVERSIONATION  |  FRIDAY, AUGUST 27, 2010
    [Social Media] Customer-centricity is relevance, dialogue and more than a slogan
    Customer-centric thinking and working is the main driver in all marketing changes, we are going through, including social media marketing, email marketing, etc. Customer-centricity is not some kind of slogan. It's a necessity for business and is achieved through relevance and dialogue, direct. Click title to read more
  • HUBSPOT  |  TUESDAY, MARCH 22, 2011
    [Social Media] LinkedIn Hits 100 Million Members [Infographic]
    LinkedIn is often the first thing that comes to mind when marketers think about social media for business-to-business (B2B) companies. Today, the popular B2B social network announced that it hit a major milestone, surpassing 100 million users. LinkedIn is growing globally with more than half of its users outside of the U.S.,
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Social Media] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    Social media? Integrated search and social metrics – There’s no denying that SEO and social media go together. Platform-specific analytics – You are engaging prospects on different social platforms inside and outside of your business, but do you know what’s happening? How can we help you Make Good Media?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 4, 2012
    [Social Media] Graphic Facilitation – Where Every Picture Tells a Message
    Immediately after each session, our visual boards were drawing crowds who took photos and posted them to various social networks right away. Destroying the 7 Myths of B2B Social Media. Sales Cycle Optimization with Content, SEO & Social Media. by Jason Miller We are all visual thinkers.
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Social Media] Why Budgets are Shifting to Digital Marketing
    Even the staunchest names in traditional media are getting hip with the times. As reported in TechCrunch, Hearst Digital Media is planning on incorporating personalization and responsive design into its new publishing platform. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so?
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Social Media] Google+ to Lead to the Comeback of Google's Realtime Search
    Realtime Search was Google's way of including relevant posts and data from sites like Facebook, Twitter, and other social media services in real time. Thought you could put social media optimization on the back burner because of Google's discontinuation of Realtime Search? How is your social media presence faring?
  • B2B IDEAS @ WORK  |  FRIDAY, NOVEMBER 12, 2010
    [Social Media] LinkedIn: Building Your B2B Social Capital
    As B2B marketers, we all know we should be constantly engaging with social media outlets like LinkedIn , but many of us just don’t do it; and since we’ve all read numerous reasons why social media is an important part of any B2B marketing strategy, I’m not going to discuss another one in an attempt to get you to start.
  • EMAGAZINE B2B BLOG  |  THURSDAY, JULY 28, 2011
    [Social Media] PPC and SEO: once very different …now, not so much
    Just recently, we blogged about the convergence of search engine optimization (SEO) and social media …an important trend that every B2B marketer needs to take account of.  In a similar vein, let’s look today at what can be viewed as an analogous instance of convergence:  that between SEO and pay per click advertising (PPC).
  • WINDMILL NETWORKING  |  MONDAY, MAY 12, 2014
    [Social Media] In Sales, Which is More Valuable, Your Brand or Your Accounts?
    by Craig Jamieson - Maximize Social Business. Related Stories What If Your Prospects Are Not Using Social Media? Social Sales 'Let’s face it, we salespeople have a tendency to be nomadic. Really good salespeople are in constant demand and that includes fielding offers from competitors.
  • BLOG MY CALLS  |  THURSDAY, APRIL 24, 2014
    [Social Media] Content Marketing: Are Infographics Actually Effective?
    The infographics are shared on social media 4x more frequently than our average blog post. This infographic produced a fair number of leads and engagement on social media. 'We decided to ride the latest marketing wave and start producing infographics. Infographics Overview. How Effective Have the Infographics Been?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  FRIDAY, FEBRUARY 8, 2013
    [Social Media] [Video] The Rise of Social Selling
    Have you heard the term "social selling" yet? Basically, it starts with social media -- which is simply user-created content. Social selling is about what you do with this content. And sellers who've embraced social media are creating new opportunities that totally bypass traditional sales channels.
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Social Media] Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]
    Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Severely. Then something magical happened. What's Going On?
  • MARKETING INTERACTIONS  |  SUNDAY, OCTOBER 14, 2012
    [Social Media] The Role of Content in the B2B IT Buying Process
    IT Decision Makers share information mostly by email (86%), but 73% also use social media to source ideas and information to discuss with peers and colleagues. validation for the role of content: Enterprise IT Decision Makers engage with an average of 10 content assets during their buying process. Eight? " 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 2, 2013
    [Social Media] Five marketing and business lessons from Japan
    met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here. While social media use is growing in Japan, it is not the dominating cultural force for change as it is in other parts of the world. Bowing deeply.
  • SOCIAL MEDIA B2B  |  SATURDAY, JUNE 25, 2011
    [Social Media] Smart B2B Content, Awesome B2B Content and the Grid
    Every B2B social media approach needs to start with remarkable content. As social cues become more important to search results, compelling content has become even more critical to successful inbound marketing. We round this out with some thoughts on challenges and fears of social media. from Eloqua Blog.
  • CRIMSON MARKETING  |  TUESDAY, JULY 22, 2014
    [Social Media] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
    Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing. '“Science holds the key to unlocking human potential.”
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 9, 2010
    [Social Media] Report: Blogs Are An Important Part Of The Marketing Mix
    And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Social Media] 5 Ways to Use Content Marketing to Attract New Business
    Jump start your blog traffic – repurpose content through other social media channels like Twitter, LinkedIn and Facebook using third-party tools to make the process easy and efficient to manage. This entry was posted on Wednesday, September 8th, 2010 at 9:00 am and is filed under Marketing Tools , Social Marketing.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 2, 2013
    [Social Media] Sales Prospecting Perspectives Weekly Recap – Week of August 2, 2013
    Wednesday: Christine Rochelle, Integrated Marketing Manager at lotus823, wrote a guest blog post for us on Wednesday, Integrating Social Media Listening Into The Sales Process. Social media is a great way to do so, with Google Alerts, influencer outreach, and visitor intelligence software. The data is outstanding.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Social Media] Enough Already! 7 Marketing Predictions We're Tired of Hearing
    3) Social media will be all about engagement. Not to be a Debbie Downer , but engagement isn''t the only thing that works on social media. So make sure you''re finding a balance between broadcasting messages, generating leads, and actually engaging with your social media followers. So let''s get to it!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 9, 2009
    [Social Media] Research shows small business owners struggle with Twitter
    The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used. But even that figure may be deceptively high – the survey sample was of business leaders already using some form of the social web.  Business.com, December 7, 2009, [link].
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 11, 2013
    [Social Media] How to Get More Out of Your Content Promotion
    Promotional channels include email campaigns, events and social media. Let bloggers, press, analysts and other influencers know about your content so they can share it with their followers via social media, blog posts, and more. by Dayna Rothman You have worked hard to create some awesome content. Now what?
  • SALES LEAD INSIGHTS  |  FRIDAY, JANUARY 29, 2010
    [Social Media] The Top 10 Silly Marketing Mistakes B2B Marketers Make: Your Input Wanted (and Rewarded)!
    These can be anything from email or PPC ad campaign no-nos and social media blunders to “old school&# marketing snafus involving trade shows, print ads, etc. We can’t promise to make you famous, but if you share your top 10 list of silly mistakes that B2B marketers make, we’ll include you in our upcoming e-book.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 13, 2011
    [Social Media] Savvy Toolkit - Hubspot's Marketing Grader
    How effectively is my business using social media? Need an early new year's resolution idea? suggest you run your company URL through Hubspot's Marketing Grader. This new and improved version of the original Website Grader gives a more comprehensive view of your total inbound marketing efforts via your website.
  • SMASHMOUTH MARKETING  |  MONDAY, MARCH 29, 2010
    [Social Media] B2B Demand Generation Boot Camp: Next Gen Inside Sales Training
    Inbound Marketing, Outbound Marketing, Marketing Automation and Social Media are all brought to the introductory level so that our reps become marketers, not just sales reps. Over the past four months Green Leads has been starting new reps on the first Monday of each month. Inside sales seems to be like that, growth and replenishment.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 2, 2010
    [Social Media] B2B Search and Content Marketing: Getting Found by Prospects
    As ITSMA and Pierre Audoin Consultants revealed in their study released last September ( How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media ) after asking colleagues for referrals, the next most popular activity for B2B buyers seeking an alternative solution is to conduct an online search.
  • B2BMARKETINGSMARTS  |  THURSDAY, FEBRUARY 3, 2011
    [Social Media] B2B marketers: Have you earned your cred?
    Even with marketing automation they are up to their necks in the day-to-day management of making sure stuff gets done — “stuff&# being the creation of content, emails, direct mail, social media initiatives, trade show preparation, you name it. What he presents is the proposed marketing plan for the upcoming 12 months.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 3, 2011
    [Social Media] B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers
    Social media is huge and growing. What role does social media play in B2B demand generation today? Some B2B marketers, especially those with more time than money, have had success generating leads with social media. Mac is also publisher of Sales Lead Report ® and B2BMarketing Technology Insights ™.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 10, 2012
    [Social Media] 6 Steps to Inbound Marketing Success [Infographic]
    Generate more traffic through effective blogging , social media , SEO and paid search. As promised, here is the second infographic addition to my   8 great marketing infographics to inspire you in 2012. This next one is called “ The Inbound Marketing Process Infographic.” The 6 Steps to Inbound Marketing Success.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 20, 2011
    [Social Media] Festive Byte: Views on When to Ho-Ho Them and When to Tranquilly Fold Them
    Evolving social business. By my reckoning—from a social business perspective—multiple digital platforms really began to take hold effective the latter half of 2008. This Byte examines whether social business must remain Ho Ho actively engaged for the second half of December. So is your organization taking a social media break?
  • LEADSLOTH  |  FRIDAY, JULY 10, 2009
    [Social Media] Demand Generation Blogs Continued
    Rebekah and her team write about demand generation, with lots of good articles on content marketing and social media. In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. B2B Marketing Zone. DemandGen Report. Gary Katz, Marketing Operations at Work.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Social Media] Is The Corporate Website Dead?
    He declares that “the online presence of a brand will increasingly become  the sum of its social exchanges across the web and not the website  that many currently call home.” To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining.
  • B2B LEAD BLOG  |  MONDAY, MAY 16, 2011
    [Social Media] The VP of Marketing Corner
    All of the “classics” are in abundance—better website, better messaging, more social media As the first senior marketing executive at an early stage technology company, the demands for urgent attention are without end.  Even in a very successful company, marketing is often playing catch-up with the rest of the organization. 
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Social Media] The 3 Most Important Aspects of Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Social Media – With social media , you can build a following, share your blog posts and engage in conversations with your prospective customers.
  • AD YOUR COMMENT HERE  |  THURSDAY, JULY 21, 2011
    [Social Media] 10 Interesting Content Ideas for You
    Creating social content requires skill, but like any skill it can be refined with some practice and tips. Whether you’re a beginner looking for some guidance or an expert looking for some fresh ideas, the following tips will help you create innovative, original and interesting content for the correct social media platform.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Social Media] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  Create a poll to send to your readers via social media or email and ask them what kind of content they’d be interested in consuming.  Guest post by {grow} Community Member Sarah Goliger.
  • CONNECT THE DOCS  |  MONDAY, JANUARY 31, 2011
    [Social Media] ClickInsights: What was your "Aha" moment in 2010? - Part 1
    During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. "Delve into social media marketing." immediately knew the world was super hungry for a lot more social media marketing knowledge. That’s social media."
  • B2B MARKETING ZONE POSTS  |  TUESDAY, AUGUST 3, 2010
    [Social Media] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
    The following are the top items from featured sources based on social signals. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;You must have a strategy before you begin social media,&# I say at my talks.
  • B2BBLOGGERS  |  FRIDAY, JULY 9, 2010
    [Social Media] 11 Ways To *Be* On Twitter
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 11 Ways To *Be* On Twitter July 9th, 2010 | By Jeremy Victor "Really bud, you just need to be yourself." Be Candid 11.
  • VOLACCI  |  TUESDAY, OCTOBER 29, 2013
    [Social Media] Target Your Social Marketing with Facebook Custom Audiences
    'Last Wednesday Facebook announced a full release of its Custom Audiences feature to all advertisers on the mega-sized social network. Custom Audiences is a targeted advertising tool that allows Facebook page owners to upload a list of their email contacts for Facebook to match to social profiles. social media marketing , facebook
  • HUBSPOT  |  MONDAY, JANUARY 9, 2012
    [Social Media] The Anatomy of Conversion-Optimized 'Thank You' Pages
    The four most important components of an effective thank-you page are: access to your offer, social media sharing links, secondary calls-to-action, and auto-response emails. Social Media Sharing. Next, add in social media sharing links. Access to Your Offer. Calls-to-Action. Auto-Response Emails.
  • B2B MARKETING MENTOR  |  FRIDAY, AUGUST 30, 2013
    [Social Media] Building a Sales Team the HubSpot Way: Through Content Marketing
    But what it really means is making an investment in SEO, social media and content marketing in order to produce a consistent flow of inbound leads to give to sales reps. Be engaged through social media. ” HubSpot’s marketing team keeps a watchful eye on the top social media networks. Curiosity.
  • KOMARKETING ASSOCIATES  |  FRIDAY, DECEMBER 13, 2013
    [Social Media] The Powerhouse Content Marketing Team: Build It and They Will Come
    It became clear to me that I had content marketing on the brain when I heard “If you build it, he will come” and immediately thought of distributing content across social media channels. As much as content marketers try to identify customer needs  through social media, surveys, live chat, user testing, etc., Who wouldn’t?
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Social Media] Is Earned Media Becoming "Hacked" Media?
    'Digital and social media kicked up quite a bit of dust when they first joyrode through marketers’ once-tidy offices. To make sense of marketing’s new reality, thoughtful observers returned to first principles and re-examined the nature of media itself. Significant Changes to Earned Media. They did.
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Social Media] Fulfill your resolution to blog in 11 steps
    If you start seeing more consistent readership and deeper popularity as manifest my consistently-increased social sharing (by people other than you and your best friends) then you’ll start seeing your metrics move more reliably. 9) Social media has become an essential part of the blogging life: I can’t say this enough.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, NOVEMBER 13, 2013
    [Social Media] A Holiday Gift Idea for Your @SocialEmployee #BlackFriday #socbiz #socialselling
    Naturally, we can’t think of a better holiday gift for your team than our Amazon best-selling book, The Social Employee : How Great Companies Make Social Media Work. And with The Social Employee as their guide, your employees will be able to learn from the most cutting-edge social businesses in the industry.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 13, 2014
    [Social Media] Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers?
    Social Media Today predicts “short attention span storytelling,” including VINE videos, Instagram photos, and motion GIFs, will take center stage in the year 2014. Without a coherent story to bring together the message,” writes Social Media Today, “all [readers] have is more disconnected dots, more noise, more confusion.”.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 14, 2010
    [Social Media] Use Twitter to Talk Up Your Brand to Tradesmen
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Use Twitter to Talk Up Your Brand to Tradesmen If you don’t talk up your brand on Twitter and other social sites, you’re missing the boat. take my survey [link].
  • DELICIOUS B2BMARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [Social Media] Get the Most Out of Twitter Hashtags
    Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! POLL] View Comments Related Stories 40+ Social Media and Web Development Job Opportunities View Comments New Twitter Rolls Out to More Users, What Do You Think So Far?
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 8, 2006
    [Social Media] Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.
    Updated Alinean Social Media ROI Calculator - New. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt. Tom then served Gartner as a Managing VP.
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Social Media] Savvy Toolkit - SEO Periodic Table of Ranking Factors
    It also give you some actionable and logical steps in terms of ways you can use social media to build rank with your site. So I am thankful to Danny and the folks at Search Engine Land for their recent creation of the Periodic Table of SEO Ranking Factors.
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 18, 2009
    [Social Media] Why Being Visual Can Bring Beautiful Business Results
    That makes for pretty good social media marketing because he is adding to the online conversation. Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing. It’s hard to make things easy. And, it’s even harder to be amusing at the same time. Sometimes there is almost no extra print content below his image.
  • DIGITAL VOICES  |  SUNDAY, NOVEMBER 14, 2010
    [Social Media] Beyond minimalism in the on-the-go music information experience
    Maximizing the effectiveness of your social marketing activities Identifying & Selecting the right Content Management System for your Website (part 2 of 2). -->. -->. Social Media. social marketing. social media. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Categories.
  • DIGITAL VOICES  |  SUNDAY, APRIL 24, 2011
    [Social Media] Harnessing the actionable web chatter
    The 11 commandments of football – for Managers Maximizing the effectiveness of your social marketing activities. -->. -->. Social Media. social marketing. social media. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Welcome to 404 error page! This is probably our fault.
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