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  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 2, 2009
    [Social Media] The Top 3 Priorities for 2010 Marketing Budgets
    Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). What’s more, social media supports SEO and even branding activities. Tweet This!
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Social Media] Why Your Company Should Hire an Inbound Marketing Agency
    However, the widespread consumer adoption of the Internet, social media, and mobile devices in recent years has forced a fundamental shift in the marketing function away from these increasingly irrelevant outbound practices toward an more nuanced inbound approach. Social Engagement. What is Inbound Marketing? Content Creation.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 10, 2014
    [Social Media] Big Data Is Driving Content Marketing Strategy
    Direct Marketer News  reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry. 87% say that social media is an effective medium for delivering real-time content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 9, 2010
    [Social Media] The ultimate blogging smack-down: Schaefer versus Mitch Joel
    Check it out to see what happens when we lock horns on the subject of ghost blogging and social media philosophy in general. Mitch says ghost blogging is fundamentally wrong and that this is force-fitting old thinking into a new media. He’s a solid business consultant and an important voice on the social web.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Social Media] Mizuno running long tail outreach marketing case study
    If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. I’ll be presenting from 12:15PM until 12:45PM EDT. It’s free, it’s web-based, virtual, and lasts all day.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 30, 2012
    [Social Media] Employee Byte: Insourcing Your Social PR
    In this digital era, I’m often surprised how conventional wisdom continues to emphasize journalists (and now bloggers) as  an organization’s primary stakeholders or publics  for “ earned media.” To most conventional media, your business just isn’t that interesting or worthy of real estate space. Outsourcing or insourcing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Social Media] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study).
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 5, 2012
    [Social Media] Are you Utilizing Calling Efforts to Drive Attendance to Your Next Event?
    With all of this in mind, I came across the article, 5 Ways to Maximize Attendance at Your Next Event where Eric Mintz provides some great tips on how to maximize registration and increase attendance through email and social media marketing. This is intelligence that would probably not be discovered through email or social media.
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Social Media] Chelsea Clinton, Vice Chair of the Clinton Foundation: #INBOUND15 Featured Speaker
    She embraces social media. All of Chelsea's social media accounts directly reflect her passion and commitment to raising awareness for remarkable campaigns and causes. Chelsea Clinton, Vice Chair of the Clinton Foundation, is no stranger to the spotlight. She's a forward thinker. Register here. Inbound Marketing Daily
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 9, 2009
    [Social Media] Trust: Get It, Measure It, Grow It Online or Offline
    Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. We see selfish a mile away (or thousands of miles away) in social networking. Tweet.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, OCTOBER 27, 2009
    [Social Media] Service Economics in a "Something Failed to Go Right" World
    What I mean is, the idea that Twitter and social media can, and should, be used to enhance our service offerings will almost certainly fail if we just think of it as a service team challenge. Then, however, if you look at the set of problems that might surface in social media you see that these three criteria are not met.
  • MARKETING EDGE  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Social Media] The Mayor of Twitterville Talking Change
    Social media can bring people together, case in point, Albert Maruggi and Shel Israel. They would have little chance to break bread except for their new found common ground called social media. Israel reflects on the change social media has made on the initial meeting between individuals. Time 24:46.
  • HUBSPOT  |  MONDAY, SEPTEMBER 23, 2013
    [Social Media] A Busy Sales Executive's Guide to Effective Social Monitoring
    One best practice I like to bring up is social media monitoring, which, to me, is something executives need in order to be wholly effective in their jobs. And that’s really the opportunity social media presents to us. Framework for Productive Social Media Monitoring. Image credit: Esther Vargas.
  • B2B MARKETING SAVVY  |  TUESDAY, JULY 14, 2009
    [Social Media] A B2B PR Gem: Compliments of Twitter and My Morning Cup O’ Joe
    First, understand that I don’t really do PR – yeah, in another life I owned a PR Agency but today… I’m a Marcom guy with a self-assigned social media exploration agenda.  My morning routine includes a Twitter dose along with my cup o’Joe.  Twitter recently provided an unexpected 140-character, Public Relations gem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 14, 2013
    [Social Media] We create content and content also creates us
    think my friend J ason Falls put it very well when he stated in the book: “Before the social web, there was always a ceiling or a velvet rope – a limit to where you could go with your influence unless you were somebody famous. by Ian Cleary Related Stories Do you have to cheat to be successful on the social web? Yes, I create content.
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Social Media] 18 Ways to Promote Your White Paper for Lead Generation
    Online releases are submitted to major search engines, industry journals, and social networks. Social Media. Of course promote it via social media. Social Sharing. Besides  promoting your white paper via social media, you need to allow others to share it as well.  Generate new leads. Video.
  • HUBSPOT  |  THURSDAY, MAY 9, 2013
    [Social Media] The Highs (and Lows) of Letting Your CEO Manage Twitter for a Day
    And while all you social media and community managers out there are probably cringing as I say this, I bet the CEOs and Twitter users of the world are cheering and applauding Brian’s noble endeavor. Social media/community managers , I challenge you to give the car keys over to your CEO for a day. Hey, they happen.).
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 26, 2015
    [Social Media] Influencer Marketing And How To Amplify Your Content
    Myth # 2 : Social shares solely depend on influencer sharing. The number of social shares a piece of content receives depends more on the domain where it is published than on the influencer sharing. To prove this, Steve Rayson from BuzzSumo tested out with two of his own posts published on Social Media Today and the BuzzSumo blog.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 6, 2012
    [Social Media] Why Your Marketing Plan Needs A Content Strategy, Not Just SEO
    ” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. So, if you don’t have a blog, consider starting one.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 30, 2011
    [Social Media] 4 B2B Insights from Salesforce.com’s Acquisition of Radian6
    But if you are a B2B marketer who is managing or planning social media for your company, here are some reasons why you should care. Create Awareness of Social Media Monitoring Among Salespeople. Depending on a company’s goals, customer satisfaction through social media can also be tracked.
  • B2B LEAD BLOG  |  FRIDAY, MARCH 18, 2011
    [Social Media] Friday Wrap-Up: This Week in B2B Marketing Tips
    SXSW is in full swing here in Austin, and it's exciting to see how social media has transformed (and been transformed by) the event. Happy Friday all! B2B organizations are getting more and more involved, and many of our partners, prospects, and customers are hosting events around town this week
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Social Media] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Here are a few of those presentations for review: Creative Social Strategies: More Than Just Facebook Dallas Digital Summit 2013. Social Media: Integrating Paid, Owned & Earned ad:tech San Francisco 2013. Social Media Markup.
  • B2B MARKETING ONLINE  |  WEDNESDAY, AUGUST 4, 2010
    [Social Media] Give the Emperor some underwear Ed
    There’s no doubt that the latent power of social media in B2B is potentially huge. In the latest B2B Barometer study 78% agreed that B2B social media is more than simply a passing phase. Furthermore, 70% plan to increase spending on social media over the coming year; 1 in 10 significantly.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JUNE 3, 2012
    [Social Media] B2B Public Relations: 7 tactics to pull more leads into the funnel
    Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company. You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”. Use social media to promote it.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 3 Free Tools to Create an Awesome SlideShare Presentation
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Free Tools to Create an Awesome SlideShare Presentation by Ann Smarty - Maximize Social Business. This time let’s share some tools that will make a presentation creation a breeze!
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 28, 2015
    [Social Media] Top 5 Brand Building Strategies for Professional Services Firms
    Dominate the Social Media Space. One of the most highly leveraged brand building strategies available to professional services firms today is based on the growth of social media. Businesses of all types are becoming regular users of social tools such as LinkedIn , Twitter, and YouTube. But how do you do it?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 24, 2016
    [Social Media] The Mobile Marketing Disconnect CMOs Need To Be Aware Of
    In 2011 I wrote a piece entitled T he Major Disconnect Between Brands and Consumers When It Comes to Social Media. Social interaction - 33%. One of the first things I was taught in marketing school was I am not marketing to myself; I am marketing to the target audience. It sounds fairly simple, right? History Lesson First.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Social Media] 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t by Jim Belosic - Maximize Social Business. Many things. Facebook
  • MARKETING EDGE  |  MONDAY, MARCH 12, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • B2B MEMES  |  TUESDAY, OCTOBER 12, 2010
    [Social Media] Is a Blog Just a Container?
    Would we say that blogging and other forms of social media have not in fact altered the practice of journalism? Or that journalism as we knew it a decade ago can simply be ported into social media without undergoing some degree of transformation? I don’t think so (and, again, I’m not saying that Tinworth thinks so either).
  • AD YOUR COMMENT HERE  |  MONDAY, AUGUST 16, 2010
    [Social Media] 5 Ways to Increase Engagement With Your Content
    Whether it’s in the middle of a blog post or at the end, or as part of a conversation on a social networking platform, a question forces your reader to pause and think about what’s being discussed. Ways to Use Social Media to Inspire Your Writing (socialmediaexaminer.com). Image via CrunchBase. Is it you?
  • B2B MEMES  |  WEDNESDAY, MAY 26, 2010
    [Social Media] Monetize Your Typos
    while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. I was given new hope this weekend, though, while listening to Leo Laporte’s podcast “ This Week in Tech.” Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ.
  • REPUTATION TO REVENUE  |  SUNDAY, MARCH 28, 2010
    [Social Media] Master narratives and framing the debate with B2B marketing
    The company defined a new way of thinking about the role of technology in a whole host of social and economic issues. For small business marketers and consultants focused on social media and search, HubSpot's master narrative about the why and how of inbound marketing is beginning to frame the whole conversation. Delivered."
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 15, 2009
    [Social Media] B2B Marketing Trends From Eloqua Experience 09 Via Twitter
    To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Social Media And B2B Marketing Social media played such a major factor at this event. This post as an example, was written from the product of social media (Twitter). Because it’s real. It’s in the moment.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 9, 2009
    [Social Media] 5 Tricks to B2B Marketing Socially
    Then how do B2B Marketers use that content with Social Media to do the same - here are 5 tricks to Marketing B2B content socially. 1) Tell good Stories - You have a new kind of marketing evolving now – a marketing that is driven by good stories. The reason the sales team loves case studies is it gives them evidence.
  • MARKETING EDGE  |  SATURDAY, JANUARY 5, 2008
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • BIZNOLOGY  |  WEDNESDAY, JULY 6, 2016
    [Social Media] What’s new in content marketing?
    We all know your website and social media presence is paramount. Putting social media to use is one of the most effective strategies available. Visual media can have a large impact on consumers and can change the way your company is perceived. Automated Content. Niche Content. Multimedia Content. Blog Content.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Social Media] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
    In my work consulting, coaching, and speaking to various organizations on how to leverage social media for their business objectives, I sometimes come across some that I feel can be role models in terms of how they utilize social media for their company. Please briefly first describe your role at Towers Watson.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 1, 2011
    [Social Media] Thoughts for the tornado victims
    It should how social media enables total strangers to help each other. Come hear me speak about social media at the 140Conference on Long Island on May 26th. Sunday posts are different. Many, many years ago, on April 3, 1974, I lived through an F4 tornado (winds in excess of 207 MPH) – which killed 11 people.
  • VOLACCI  |  TUESDAY, OCTOBER 29, 2013
    [Social Media] Target Your Social Marketing with Facebook Custom Audiences
    Last Wednesday Facebook announced a full release of its Custom Audiences feature to all advertisers on the mega-sized social network. Custom Audiences is a targeted advertising tool that allows Facebook page owners to upload a list of their email contacts for Facebook to match to social profiles. social media marketing , facebook
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 13, 2011
    [Social Media] Marketing’s Perfect Storm: Copywriting, Optimization & Technology
    There are two things that copywriting is critical for today – social sharing and content. It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization). Marketing Copywriting. Content Optimization. This is both science and art. Marketing Technology.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 15, 2009
    [Social Media] Two approaches to attain large, engaged Twitter groups
    This week I've been featuring the insights of Dr. Ben Hanna and the provocative findings of the social media strategy he is revealing month by month on his B2BOnlineMarketing blog. The first is a view of social media as an interpersonal medium governed by interpersonal rules.
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Social Media] 5 Ways CEOs Can Be Interesting on Twitter [SlideShare]
    That''s an insanely low percentage of CEOs taking advantage of an awesome opportunity -- especially when you know that 90% of these same CEOs believe social media is most important in enhancing company reputation and brand awareness. At the same time, we can also sympathize a bit with these CEOs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Social Media] What you need to know about emerging content forms
    Learn how the Harrisburg Patriot-News and its  Penn Live site is the leading the way with a social-media-first news strategy. Pew research on teens and social media. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Don Imus.
  • KEO MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Social Media] Google+ Now Easier to Avoid
    Google+ never seemed to gain the sort of widespread traction that other social media channels like Twitter and Facebook were able to achieve. Marketers that were active on Google+ may want to view these latest developments as motivation to revisit their social media strategy and step up their activity on other channels.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 10, 2010
    [Social Media] 5 Ways to Prospect for New Business on LinkedIn
    While many social media marketers concentrate on Twitter and Facebook , a lot of Business-to-Business (B2B) Business Development professionals already know that LinkedIn is the preferred place to prospect for new business in social media. Social networking 101 LinkedIn style. 3) Engage in Groups. Please share!
  • AVITAGE  |  WEDNESDAY, JUNE 3, 2015
    [Social Media] New Sales Competency – Use Content to Sell
    Social selling” while new and popular, doesn’t yet represent a significant breakthrough in the way B2B sales people sell. As currently applied, social selling is simply a different, and hopefully more efficient way to research buyers, to network, and to conduct some initial touches.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Social Media] Savvy Week in Review - August 5
    What Lady Gaga Knows About Social Media Success (That You Don't!) by @SeanPlatt. Google+ is the hottest social topic these days as people start to experiment and the will they-won't they debates rage on. Steps to Building Your Social Media Framework - by @globalcopywrite. How can it be August already?
  • DELICIOUS B2BMARKETING  |  FRIDAY, NOVEMBER 16, 2012
    [Social Media] 10 Things That Can Destroy an Email Marketing Program
    Media. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social. Social Media Community Management Social Commerce Social Integration Social Media Smarts. › SocialSocial Integration. 2013: The Year of Social Merchandising.
  • CLIENT BRIDGE  |  WEDNESDAY, JANUARY 16, 2013
    [Social Media] INFOGRAPHIC: Elements of Inbound Marketing
    From AXZM, here's an infographic that explains what they see as the five essential elements of inbound marketing: email, SEO, social media, content and design. Inbound marketing refers to the idea of earning the attention of potential prospects and drawing them to you website with valuable content. View Original Article
  • CLIENT BRIDGE  |  MONDAY, DECEMBER 31, 2012
    [Social Media] INFOGRAPHIC: Incorporating Visual Elements into Content Marketing
    Social media has forced us to learn to digest information faster and sometimes even at a glance. Therefore, captivating a viewer with visual content will become an important part of content marketing. From Marketo, here's an infographic about how to build a solid content marketing campaign with visual elements. View Original Article
  • SAZBEAN  |  THURSDAY, SEPTEMBER 20, 2012
    [Social Media] Why Brands Should Stop Trying To Be Friends With People
    The rise of social media and the arrival of one-to-one communication has presented a unique problem for brands. When social media first emerged and later became a platform for brands, there was a near universal understanding that brands suddenly had to be friendly. That is the need to develop a personality.
  • PWB MARKETING BLOG  |  THURSDAY, JANUARY 27, 2011
    [Social Media] Five Tips in Choosing a Perfect Domain Name
    If you like what you see and want even more advice on your social media and interactive marketing programs, contact us. B2B Marketing social mediaFor most of our assignments, a domain name is already part of the equation. The problem with coming up with a domain name isn’t the registration process. Avoid hypens.
  • SAZBEAN  |  MONDAY, FEBRUARY 21, 2011
    [Social Media] Review: Topsy Social Analytics
    hidden gem is their Social Analytics which allows you to compare up to 3 different queries over time (in graphical format) for mentions. Topsy’s Social Analytics will definitely be on my regular list of tools. Have you used Topsy’s social analytics? This chart can also be downloaded in csv format. What do you think?
  • THE POINT  |  MONDAY, DECEMBER 6, 2010
    [Social Media] Top 10 Posts on B2B Lead Gen for 2010
    In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut. B2B Marketing Blogs Content marketing SEO Social Media Uncategorized blog promotion blog trafficComments after the fold. 1. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 2.
  • SAZBEAN  |  TUESDAY, JUNE 29, 2010
    [Social Media] 9 Reasons Why You Need to Have a Business Blog
    Showing a bit of personality through blogging and other social media goes a long way towards showing the human side of your business. Tags: Business Content Social Media Social Networks blog blogging blogging for business freemium internet search engines update content web 2.0 But don’t take my word for it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 4, 2010
    [Social Media] B2B Marketing Content: Lure or Lasso?
    But also you can think of this as where you can use your content in other social spaces. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership Tweet This!
  • REPUTATION TO REVENUE  |  TUESDAY, JUNE 16, 2009
    [Social Media] The joy of tweets: Twittering Rocks on Bloomsday
    Perhaps in so doing, we can shift people's interest in social media technologies from egomania and immediacy toward deliberation and cultural reflection," Bogost wrote in an  e-mail from Australia. Tags: Innovation Social Media bloomsday creativity jamesjoyce stephendedalus twitter ulysses Quite natural."
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 4, 2009
    [Social Media] Spray and Pray Marketing 2.0
    And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media. This way it gets in front of as many of these audiences as possible since you never know how someone will consume your media today. So the game is changing right before our eyes!
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Social Media] The TOP 25 Must-Read Internet Marketing Blogs
    Sprout Social. SproutSocial is a leading social schedling tool, and their content is a fantastic resource on how to improve your social and SEO. Social Media. Social Media Examiner. Social Media Examiner is the go-to place for social media tips and advice. Here we go!
  • B2B MARKETING ONLINE  |  FRIDAY, AUGUST 6, 2010
    [Social Media] Why SMEs need their own social space
    The SME Community is hugely underrepresented both in the media and to government – a statement that seems ridiculous given that these companies represent 99.8% of all UK enterprise. Tags: SMEs social media Federation of Small Businesses SMEs linkedIn netoworking social media So how can this be? Watch this space.
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Social Media] You’re Blogging It Wrong: 5 Common Content Mistakes
    Putting out interesting, thought-provoking content will encourage others to return to see what else you have to say and to share your posts via social media or email. If you see a lot of questions out on social media channels about a certain topic, write a blog about it. You want to be seen as a thought leader. Takeaway.
  • B2B LEAD BLOG  |  FRIDAY, JUNE 22, 2012
    [Social Media] Friday Wrap-up: This Week in B2B Marketing Tips
    Social Media Lies, Damn Lies and Statistics. The post with the lovely title above is actually the third in an arc about social media and how it influences purchasing decisions. Social Media Lies, Damn Lies and Statistics. Marketing Tips Weekly Wrap-up social marketing Social MediaEnjoy!
  • SAZBEAN  |  SATURDAY, JULY 14, 2012
    [Social Media] Indicating Purchase Intent
    With social media monitoring tools, it’s often possible to infer intent to purchase based on the content. Social Media Social NetworksWhat if you could tell exactly when a customer was interested in purchasing from you? What do you think? Good idea or not? question of intent.
  • MARKETING EDGE  |  TUESDAY, OCTOBER 26, 2010
    [Social Media] Boxers or Briefs? Manpacks Has The Answer
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing small business social media Facebook Twitter web business Time 31:38 You thought the TV remote was the greatest invention for men, check this out. You can order men’s underwear online from Manpacks.
  • MARKETING EDGE  |  WEDNESDAY, OCTOBER 13, 2010
    [Social Media] 5 Ways to Help Your Business With Yelp
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing retail social media consumer comments discovery mobile search mobile social negative comments positive comments Time 34:56 Yelp, one of the most popular websites and mobile applications for consumer comments.
  • MARKETING EDGE  |  SATURDAY, AUGUST 7, 2010
    [Social Media] Facebook Marketing Tips – Hungry?
    Hitting on a single topic in marketing, social media and business communications. Tags: market research marketing social media Facebook Facebook advertising Facebook Targeting Time 24:33 You know I could have done the solutions headline and just throw a number in there, but I hate those things. Quick and to the point.
  • MARKETING EDGE  |  SUNDAY, AUGUST 1, 2010
    [Social Media] Brian Solis, Mia Lee, & The 9 Ways Marketing is Changing
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing social media Brian Solis Mia Lee Resonance WebbieGirl Quick and to the point.
  • MARKETING EDGE  |  THURSDAY, JULY 1, 2010
    [Social Media] Is Your Company Social At Its Core?
    Hitting on a single topic in marketing, social media and business communications. Tags: small business social media customer loyalty location targetting mobile marketing social tactics Izzy’s Ice Cream is a premium, delicious ice cream. Quick and to the point. Izzy’s co-owner Jeff Sommers realized [.].
  • MARKETING EDGE  |  MONDAY, JANUARY 28, 2008
    [Social Media] A great year ahead for the Society for New Communications Research
    tremendous amount of research is being generated by the members of SNCR, which is helping business and political leaders grasp social media’s unique characteristics. The Society of New Communications Research named its 2008 fellows today , and I’m lucky enough and honored to be one of them.
  • MARKETING EDGE  |  FRIDAY, FEBRUARY 15, 2008
    [Social Media] Healthcare & the integrated channel - Understanding Cancer TV
    As the consumers of information fragment their consumption across a variety of media, so too has sophisticated media properties built new outlets for focused topics. More Healthcare and Social Media. Social media is coming to healthcare. Social Media Conference Deep Dive. Time 18:33.
  • SAVVY B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2011
    [Social Media] Savvy Toolkit - 100 Awesome Marketing Stats, Charts and Graphs
    Do you still have that one big Scrooge at your office who thinks Social Media, Blogging, Facebook is a passing fad? Some of my favorite stats to share are: In 2011 17% of the total marketing budget is spent on Social Media and the Company Blog. The folks at Hubspot have done it again! Up from 9% in 2009.
  • SYNECORE  |  SATURDAY, MARCH 15, 2014
    [Social Media] Beer Brewing and Inbound Marketing: The Surprising Similarities
    It takes time to develop your strategy, especially while considering every element – email, website copy, social media, blogs, etc. – so they flow consistently together and are all attached to the same brand message. Social media gives businesses a chance to interact with their audience in a funny, professional, or informative way.
  • SCRIBBLELIVE  |  THURSDAY, OCTOBER 8, 2015
    [Social Media] 5 Of the Best Data Visualization Examples from Content Marketers
    Its social team has developed a brilliant approach to communicating insights more effectively: a running stream of snackable Twitter posts that highlight trends in mobile device usage, generational purchasing decisions, travel and more. In the world of business professionals, few social media platforms rival LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 14, 2009
    [Social Media] Social Web Ushers in “The Era of Alone”
    The social web has ushered in the &# Era of Alone.&#. Communication also defined our social structures. Even the smallest Medieval village had a town square where people could meet, trade and socialize. This is the Fourth and final segment of a series on “Self and Social Media.&#. Permanently. 
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Social Media] How to Become a Thought Leader In Your Industry
    Or savvy social skills? Seek connections with your audience through social media, email, or phone calls, so you can share your experiences, talk about your industry and provide value to others. Share other thought leaders’ articles on social media, or mention them in your writing. The key word here is novel.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 17, 2011
    [Social Media] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
    And for those of you who unfollowed me, I understand…My output has caused another  Social Media Hangover. Social media:  Make social media an integral part of your marketing. Social media:  Start with goals, strategy, and structure to your social media marketing efforts.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Social Media] Enough Already! 7 Marketing Predictions We're Tired of Hearing
    Though more individuals will impact your business now, customer control in your business isn''t really a new trend sweeping the world of marketing. 3) Social media will be all about engagement. Not to be a Debbie Downer , but engagement isn''t the only thing that works on social media. Who knows? inbound marketing
  • B2B MARKETING INSIDER  |  FRIDAY, APRIL 15, 2016
    [Social Media] Why Salmon + Broccoli = The Secret Sauce To Growth
    And you’ve figured out that you need to do more than promoting your latest blog a few times on social media. Have you ever felt stuck? If you are like me, you know you should be producing great content. When it’s all said and done, you have a desire for more growth. Maybe it comes from the expectations […].
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Social Media] A 13-step crash course in digital marketing
    Did you know that in this decade, digital is the only media channel to grow every year? Or Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. The Who owns social media? magazines, newspapers)?
  • MI6 MARKETING AGENCY  |  FRIDAY, OCTOBER 2, 2015
    [Social Media] Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer
    This Mi6 Round Up includes tips on social selling, Vancouver’s Startup Ecosystem getting downgraded, the importance of technology innovation for countries and a look into the evolving role of two c-suite roles. This Guy Gets Social Selling. Sales and Marketing. Kevin makes some good points. Check out her workshop video below. Suite.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 9, 2015
    [Social Media] What are the most reliable content channels to connect with customers?
    consider email marketing as the “glue” connecting your social media content. 2. Research shows that Pinterest drives more web traffic — and more purchases — than any other social media channel. Instagram is HUGE, by some estimates the second-biggest social network behind Facebook. Pinterest.
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 14, 2011
    [Social Media] Our Favourite Posts, Week of August 8th
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Some quick handy stats about social media and lead generation. Helping Unlock the Marketing Puzzle.
  • VOLACCI  |  WEDNESDAY, NOVEMBER 20, 2013
    [Social Media] How to Link Social Sharing Buttons or Your Drupal User Account Bio to your Gmail Signature
    Social media and email marketing are two of the digital content marketer’s most powerful weapons. Like the sword and shield to a knight, or a gun and lasso to a cowboy, social sharing buttons and optimized email messages help define the image of the modern digital marketer. Here’s how to do it on Gmail: 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 2, 2013
    [Social Media] Five marketing and business lessons from Japan
    No, the world is not all Facebook-crazy. I met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here. Social influence on the rise. Soon, social influence marketing will become a mainstream competency.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 1, 2011
    [Social Media] Interview with Dick Axelrod of Terms of Engagement
    Happily, Dick also agreed to respond to e-mail interview questions for us, discussing organizational change and social media, among other topics. MM: Does the advent of social media change the hierarchies in organizations that contribute to old-fashioned top-down change management? Cover via Amazon. DA: Yes.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Social Media] 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Peter Kim delivers his blog posts about social business in short, easy to digest snippets. Social Business and Beyond. 4) Bluleadz. Posts You Might Like to Read: Why Are Social Media Sites Blue? The Future of Social Media (And What That Means to You). How Social Media and Mobile Change Pricing Strategies.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 30, 2014
    [Social Media] Annual Roundup: Top 14 Modern Marketing Blog Posts of 2014
    How To Build Up Social Media Marketing Like LEGO. Uncover from the source’s mouth how one of the world’s most famous toy brands uses social media to engage, share, and support ROI. Trends Highlighted at Social Media Marketing World. Tips for Improving Your Social Media ROI.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 1, 2013
    [Social Media] Should You Hire Your Demand Generation Leader from your Competitor?
    In fact, when Social Media Club wanted top speakers for their conference, they first called Jeff Ogden ! Social media. Clearly you want someone comfortable in social media. So when evaluating people, look for these four things – contacts, awards, content and social media. Content.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  THURSDAY, APRIL 7, 2011
    [Social Media] Need a quick news fix in a speciality area?
    If you haven’t taken a look recently at Eqentia’s portal  with its 12 channels for business, 17 for technology, 4 for social media and many more, it’s worth a browse.  Eqentia Filed under: Content curation , Content marketing Tagged: Content marketing , Eqentia , Social media. Let me know what you think.
  • MARKETING EDGE  |  TUESDAY, FEBRUARY 6, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  THURSDAY, DECEMBER 6, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  SATURDAY, DECEMBER 22, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 26, 2010
    [Social Media] Marketing, Death and Taxes
    Confessions Of A B2B Marketer The Future of B2B Marketing: It’s Social About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. As a marketing professional, I am not proud of our reputation as SPAM-ers. As a consumer, I’m fed up.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 15, 2010
    [Social Media] Top 20 Social Selling Posts to Start Your Week
    Sales Intelligence Social Selling B2B b2b sales CRM crm 2.0 facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics netsuite Sales sales tips sales tools Salesforce social intelligence social media social selling twitter – TeleSmart Communications The Powerpoint Tune Up! customer 2.0 Enterprise 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] On the web, there are no neutral corners
    When we engage with people on social media, every single interaction is an opportunity to lift people up or put them down. When we engage with people on social media, every single interaction is an opportunity to lift people up or put them down. Corruption on social web ethics Infographics Personal inspiring quotes
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 14, 2015
    [Social Media] Use Voice and Emotion for Positional Content
    When developing content for your social media channels, it’s easy to go “off brand.” This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Use Voice and Emotion for Positional Content by Justice Mitchell - Maximize Social Business. And that’s okay. Author information.
  • SAZBEAN  |  SATURDAY, MAY 11, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of May 12, 2013
    Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 4, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of February 4, 2012
    Launching a Social Command Center (Without The Center) (Future Lab). Blogs Top List of Social Media Investments for 2012 (MarketingProfs). Students Turn Social Media Skills into Social Business Strategy (CIO.com). Benchmarking Your Social Performance (Social Media Explorer). ProBlogger).
  • HUBSPOT  |  WEDNESDAY, MAY 9, 2012
    [Social Media] How to Improve Your Email Marketing With an Integrated Approach
    When individual marketing channels -- social media, blogging, email, search, etc. -- work together to promote an offer, promotion, or even a full-blown campaign, they can generate even better results than they would have on an individual level. Email & Social Media Integration. Email & Search Integration.
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