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  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Social Media] Google+ Finally Allows Page Admins, Rolls Out Other Improvements
    Google+ is doing exactly what a new social media network should do: listening to its users. What it means for marketers: Keep your whole social media team on the same page by assigning page administrators, but also consider selecting members from your customer service, support, and sales teams to be a part of the Google+ page.
  • MEASURABLE MARKETING  |  FRIDAY, APRIL 1, 2011
    [Social Media] Web Marketing Digest - April 1, 2011
    as well as some more marketing related material in the form of a infographic showing digital marketing trends in the middle east as well as a presentation discussing why the future of the web may in fact not be social at all. This video from TEDXConcordia discusses why the future of the web may not be social after all.
  • HUBSPOT  |  TUESDAY, OCTOBER 5, 2010
    [Social Media] Sell Online Marketing to Your Boss: 7 Euphemisms Everyone Needs
    In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. Online Marketing Euphemisms to Help Sell Social Media. If you are reading this post, you are likely the former.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Social Media] The Ultimate Guide to Mastering Pinterest for Marketing
    Over the past few months, you may have heard some chatter about a brand new social network called Pinterest. According to Compete , unique visitors to Pinterest.com increased by 429% from September to December 2011 , and the social network already boasts a user base of 3.3 Not surprising. million. and, how?". The short answer?
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 9, 2010
    [Social Media] Report: Blogs Are An Important Part Of The Marketing Mix
    And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 24, 2011
    [Social Media] Laugh and Learn featuring @fearlesscomp | Episode 31 : Thank an Engineer
    Amber Pizano, Video Marketing Manager, Texas Instruments, shared the objectives and results on the Social Media B2B blog. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and discussed B2B lead generation on Sales Lead Management Radio. Thanks ladies. Build brand loyalty.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 7, 2013
    [Social Media] Holiday Shopping Goes Local [Infographic]
    This group is also significantly more likely than the general population to look to blogs and social media for gift ideas (51% vs. 33%). Respondents with children under 18 in their household are significantly more likely than others to use blogs, Pinterest, and other social media for gift ideas (41% vs. 33%).
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MAY 25, 2011
    [Social Media] 12 Tips to Produce Compelling B2B Video
    After editing the video, post it on a variety of social channels, including YouTube and Facebook. Steps to Make B2B Social Media Produce Sales Blogging, engaging, listening to customers on Facebook or Twitter. B2B marketers need to add video to their arsenal of skills in today’s online world. Keep it Simple. Use a Tripod.
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Social Media] How to Expand Your Circle of Marketing Influence by Christopher Ryan
    By contrast, in today’s social media focused “pull marketing” model, the idea is to broadcast powerful and consistent messages to the universe and give people good reasons to engage with you. The Middle Circle is the Moderate Influence Group and includes contact lists, blog readers, suspects, social media followers, group members (e.g.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 27, 2011
    [Social Media] Video: Hubspot and the Content Marketing Funnel
    Related posts: B2B Social Media and Content Marketing in the Sales Funnel B2B marketers are turning to social media marketing approaches in. B2B Social Media Benefits from Email Marketing B2B Marketers are more successful in social media when their.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 3, 2012
    [Social Media] Create a Content Series for Industrial Marketing
    Use social media to announce each new post. Happy New Year! This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The question – what do we write about? The answer – create a content series. Fresh Content = Better SEO.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 19, 2010
    [Social Media] Distributor Survey Shows Online Training from Manufacturers Helps.
    How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? recent survey by BlueVolt indicates that distributors who are trained online recommend and sell more.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Social Media] The 8 Best Link-Building Tactics to Boost Off-Page SEO
    Optimizing Your Social Media Presence: Okay, we were admittedly a little bit sneaky with this one. Yes, many social media sites use 'nofollow' tags , meaning you don't get any SEO juice from links on your social media profiles or links you share through your social media updates. All set?
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 8, 2012
    [Social Media] Mythbusters: Do Old Wives’ Email Marketing Tales Hold True?
    is the first in a new blog  series where we tackle and debunk common myths in email and social marketing. Email Marketing email marketing myth busters small businesses Social Media spam filters subject line the nielsen company 'Mythbusters: Do Old Wives’ Email Marketing Tales Hold True? What you learn may surprise you!
  • B2B VOICES  |  MONDAY, OCTOBER 25, 2010
    [Social Media] Almost Live from SocialTech 2010
    The focus of the conference is B2B social media in the high tech industry, which is rather specific but the speaker line-up is good.  It was one of the more compelling pieces of research at the time that social media have an important place in B2B sales and marketing. She has a good blog at [link].
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Social Media] 20 Ways to Increase Content Visibility on the Top 4 Social Networks
    And with so many different social media channels available to marketers, it's difficult to make your content truly stand out. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages? Do something different.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Social Media] 2010 B2B Marketing Budgets and Mix Trends Research
    Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. In fact, most digital media fair equally, and unremarkably, poorly on the list of "what works?"
  • B2B MARKETING TRACTION  |  MONDAY, MAY 7, 2012
    [Social Media] B2B Marketers: It’s Time to Claim Your Facebook Company Page
    New Incite provides social media planning, Facebook page creation and outsource social media messaging. You may not know it, but your company page already exists on Facebook. And, it’s blank. Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Social Media] Top Blogging Statistics: 45 Reasons to Blog
    1) 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. 8) 23% of total Internet usage time is devoted to social networks or blogs. Tweet (Source: Dream Systems Media ). small businesses use social media to promote their businesses. Social Media and Blogging.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 9, 2009
    [Social Media] Research shows small business owners struggle with Twitter
    The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used. But even that figure may be deceptively high – the survey sample was of business leaders already using some form of the social web.  Business.com, December 7, 2009, [link].
  • CONTENT MARKETING EXPERIENCE  |  SUNDAY, MARCH 17, 2013
    [Social Media] Dozens of reasons why corporate blogs still matter in B2B marketing
    Corporate blogs often are essential social media hubs. However, the value of corporate blogging is not just about social media. The place and role of corporate blogs in the social landscape. Since the advent of social media, corporate blogs are more than ever used as social media hubs.
  • HUBSPOT  |  FRIDAY, NOVEMBER 9, 2012
    [Social Media] New Data Indicates Twitter Users Don't Always Click the Links They Retweet [INFOGRAPHIC]
    When you're planning your social media strategy, be clear about your goals for each tweet you put out there. Remarkable," "worth sharing," and "interesting" all work well, too. But, as it often is, reality can be different than what feels true. looked at 2.7 Below, you'll find an infographic detailing my findings.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Social Media] A plan to earn your way into the hearts of Internet influencers
    Mila Araujo writes about Leadership, Social Media and Customer Service for several sites, including her  Perspectives blog   which explores different angles and  ideas into understanding  social media and how to use it to drive business forward and build community. 'By Mila Aroujo, {grow} Community Member.
  • SAZBEAN  |  FRIDAY, JULY 29, 2011
    [Social Media] Creating Great Content for Today’s Social Web
    Welcome to an increasingly social landscape on the Web.  Social media started this shift from information to conversation, and now with the search engines increasingly using social signals to determine what to show searchers it’s a trend that, as a publisher, you have to get on top of to write and promote great content.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 25, 2012
    [Social Media] The Intersection of Content Marketing and Advertising
    For purposes of this article, we are focused on native advertising within traditional editorial publications, not native advertising formats used by social media platforms like Twitter and Facebook. Content Media forbes Forbes BrandVoice Gyro Native Advertising NetApp SAPThe bar for quality is higher than ever before.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Social Media] How Context Strengthens Your Entire Marketing Funnel
    We used a lot of different marketing tools -- an analytics tool, a CRM system to tap into our sales team's data, an email marketing tool, a landing page tool, a blogging platform, a social media tool, etc. Social Media. Do certain types of offers seem to work best in social media as a channel? wink wink).
  • HUBSPOT  |  FRIDAY, OCTOBER 8, 2010
    [Social Media] Don't "Submit" To Landing Page Button Text
    Join HubSpot's social media scientist Dan Zarrella to understand the real data and science behind lead generation. This post is a sneak-peak of data from the upcoming Science of Lead Generation webinar that will teach you scientifically proven ways to get more leads. Click here to register now. Free Webinar: Science of Lead Generation.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 22, 2013
    [Social Media] Sales Prospecting Perspective Weekly Recap - Week of February 18, 2013
    But first I need to share with you an interesting article I found this week that discussed some statistics on Social Media in 2013. The results revealed that 38% of companies will be increasing their investment in SMMS (Social Media Management Systems) this year, and 62% will increase their overall social media investment.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2011
    [Social Media] Is 'Content Marketing' Broken?
    Content Needs Social Media: Content also relies on a great social media presence. Content needs social elements to help it spread and attract an audience that already populates social media sites. In that way, content needs a legitimate, valuable social media presence. Wrong. Confused?
  • MEASURABLE MARKETING  |  FRIDAY, FEBRUARY 3, 2012
    [Social Media] Email Marketing: What to Watch Out For in 2012
    In recent years, email marketing has sometimes been overshadowed by mobile and social media's rising popularity, often categorized as an "old school" (aka boring!) An email address, sometimes seen as the social security number of the digital age, is a highly sought-after commodity by advertisers and marketers. marketing channel.
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 9, 2013
    [Social Media] The Power of Human Content: Virgin America’s New Safety Video
    Note: messaging can mean any piece of content – video, blog post, social media update, email marketing message, etc. So the next time you begin working on a piece of content – an  email marketing message, a direct mail flyer, a social media update, a blog post, a video, or anything else – consider adding a human touch.
  • WRITTENT  |  TUESDAY, APRIL 22, 2014
    [Social Media] 25+ Phenomenal Resources to Help You Market Your Blog Better
    Jeff Bullas authored the best selling book Blogging the Smart Way — How to Create and Market a Killer Blog on Social Media. He also speaks at digital and social media marketing conferences across the globe. Buffer – you know, that awesome tool that automates social media? Social Media Examiner.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 28, 2011
    [Social Media] B2B Marketing Insider Top Posts Of 2011
    Based on the traffic, the highest number of social shares of any of my posts and a healthy exchange of comments, this was by far my biggest post of the year. The 10 Traits of Successful Social Marketers  The top traits of successful social marketers are not hard to identify. Is This The End Of Social Media?
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 14, 2011
    [Social Media] Email Adoption High But Lacking Best Practices
    Other channels are also expected to gain in terms of effectiveness, such as: Social Media (blogs, podcasts, widgets, discussion forums). Prioritize Relevance Over Rich Media. Embed Social Media Into Email Content. Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool.
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2011
    [Social Media] Google Takes Social Search to the Next Level with +1
    Check out a quick video from Google introducing +1: A Real Step Towards Social Search. With +1 Google makes a major step forward in its quest for more social search results. Google +1 Is a Social Network. Clearly, Google is rewarding social businesses. Live Webinar: State of the Social Media Marketing Industry.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 30, 2011
    [Social Media] When a Blog is More than Just a Blog
    This could be one of the reasons that the ROI on social media is lagging for many. help many of my clients incorporte social media into their eMarketing initiatives. Ways to get more value from your blog posts: Use social media to share your blog posts. Finding people to write blog posts. The payoff?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 6, 2011
    [Social Media] The NOW Revolution: Helps Make Your Business Smarter
    These changes aren’t about technology of social media, but about how businesses adapt to their audiences. If you’re serious about social media and how it’s impacting your business now and in the future, you need to read this book. Business has changed. Strip away silos and overgrown business processes.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 16, 2012
    [Social Media] Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?
    Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices). Here’s a piece from 2009.)
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Social Media] Website Evaluation Comes Before Site Redesign
    However, you should insist that your industrial website redesign include at least the basic SEO features such as optimized <Title> and <Description> tags, keyword rich H1 and H2 tags, XML and HTML site maps, code for Google Analytics and social sharing options. Poor SEO and conversions are the symptoms that are obvious to you.
  • THE CRAP REPORT  |  FRIDAY, JULY 2, 2010
    [Social Media] Follow Friday Blog Post, Take Two
    MackCollier – Mack Collier is a social media consultant, trainer, and speaker. Justin has a blog, Justin Levy , which explores social media and its impact in the business world. If so, you can check out two posts below to see who I suggested you follow two months ago. Inbound marketing. Paul’s whole M.O.
  • CONNECT THE DOCS  |  WEDNESDAY, AUGUST 11, 2010
    [Social Media] Worry Less about being Heard
    " Tom Scearce is the founder of Scearce Market Development and a 15-year marketing and sales veteran of leading media, technology, and business services companies. Continued micro-fragmentation in online media consumption will reveal deep flaws throughout the B2B demand generation value chain. Tom Scearce. 30 seconds? Focus.
  • MARKETING INTERACTIONS  |  MONDAY, JANUARY 20, 2014
    [Social Media] Is Your B2B Content Stuck in Purgatory?
    Much of the content created by B2B companies gets a limited amount of pageviews, social shares or direct passalong. While they may post a few times on social media, linking back to the content, usually this involves the title and a link. All social platforms do not deserve the same treatment. And that's a shame.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 30, 2012
    [Social Media] Brands Under Pressure: The Brand Lives in the Employees’ Voice
    Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals.  From corporate giants to small businesses, marketers continue to seek ambitious social media initiatives in order to humanize their brands. In essence, brands need to become social.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 23, 2013
    [Social Media] Lead Generation: 2 questions every marketer should ask themselves about prospect motivation
    Or do you have targeted PPC ads on social media or a very specifically themed blog? 'Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. However, it’s the prospects who are not highly motivated that you need to worry about. Who are my prospects? Related Resources.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Social Media] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.  At last count, I think there’s 50,000 social media tools, 10,000 keyword and SEO tools, and 5,000 CRM tools.  I am also active on Google Plus.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Social Media] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.  At last count, I think there’s 50,000 social media tools, 10,000 keyword and SEO tools, and 5,000 CRM tools.  I am also active on Google Plus.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Social Media] 3 Ways to Improve Internal Content Sharing
    You've created an awesome new ebook that will help your business generate tons of leads, and you've readied your social media accounts to promote your new offer. Try making social media promotion a game. Imagine this scenario: You're ready to become an inbound marketing machine. No responses. Play a Little Game.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 25, 2013
    [Social Media] Email Marketing: How to maintain low opt-out rates
    Questions to Steer Your Marketing Priorities – Find out the value of asking a handful of customers questions directly – not through surveys, focus groups, digital body language or social media. My answer, in a word, was relevance. Watch the video below to find out more. Know how your value proposition helps.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, DECEMBER 21, 2010
    [Social Media] The Top 10 B2B Marketing Mistakes – And How to Avoid Them
    From email to social media, people expressed their opinions — and often quite passionately. If you like it, please be sure to tell your social network about it. Tweet Download this free e-book now: The Top 10 B2B Marketing Mistakes. and How to Avoid Them , a Crowdsourced E-book compiled by Dianna Huff. Yes and no. Jargon.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2012
    [Social Media] How to Write Call-to-Action Copy That Gets Visitors Clicking
    In fact, verbs are the part of speech that generate the most shares on Twitter, which HubSpot Social Media Scientists Dan Zarrella reported in his Science of Social Media research. Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects. 2) Include Numbers.
  • INBOUND MARKETING AUTOMATION BLOG  |  FRIDAY, AUGUST 10, 2012
    [Social Media] 5 Steps to Inbound Marketing Automation
    This post is the third and final one in our series, "A Primer on Inbound Marketing Automation." The post provides you with a 5-step plan on implementing an Inbound Marketing Automation system in your own organization. No related posts. Blog Posts
  • INBOUND MARKETING AUTOMATION BLOG  |  FRIDAY, AUGUST 10, 2012
    [Social Media] 5 Steps to Inbound Marketing Automation
    This post is the third and final one in our series, "A Primer on Inbound Marketing Automation." The post provides you with a 5-step plan on implementing an Inbound Marketing Automation system in your own organization. No related posts. Blog Posts
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Social Media] Making the Transition from Push Marketing to Pull Marketing
    Since pull marketing depends heavily on fresh content, you need to have one or more people in your organization dedicated to creating a steady stream of content (social media, web content, sales collateral). Here is a post you might enjoy that illustrates this point: Is Social Media a Marathon or a Sprint?
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 10, 2009
    [Social Media] Three Tips to Engage the 'Short Attention' White Paper Reader
    Social Media has been heralded as the great new frontier in B2B marketing. Apply 'Attention-Generating' Enhancements The addition of sidebar callouts (pull quotes), shaded text boxes, and short bullet lists are an effective way to fulfill the Social Media model of short, succinct messaging in your white paper.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 10, 2009
    [Social Media] Three Tips to Engage the 'Short Attention' White Paper Reader
    Social Media has been heralded as the great new frontier in B2B marketing. Apply 'Attention-Generating' Enhancements The addition of sidebar callouts (pull quotes), shaded text boxes, and short bullet lists are an effective way to fulfill the Social Media model of short, succinct messaging in your white paper.
  • TOMORROW PEOPLE  |  MONDAY, JANUARY 30, 2012
    [Social Media] Why Inbound Marketing is Telemarketing’s Secret Ingredient
    Yet it is facing increasing challenges - consumers overwhelmed and desensitised to increasing volume of cold calls plus a growing shift towards the internet and social media for making choices around what we buy. Telemarketing is a well known method of drumming up more business. Download your copy now
  • BLOG MY CALLS  |  THURSDAY, JUNE 13, 2013
    [Social Media] Must-Have Characteristics of Successful Marketers
    and various social media tools. Social media marketing, online engagement, and content marketing have blurred the line between marketing and sales. Marketers will frequently find themselves in sales-type discussions with leads, and prospecting leads directly via social media or content. It is now science.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 2, 2012
    [Social Media] Hey Job Seekers! Grab this free book!
    We love comments and those who share on social media. • Get a free PDF copy. Buy it on Amazon. It kills me to read all the press about people out of work for month and even years. It’s terrible. Quite some time ago, Jill and I collaborated on this book. She authored it and I was the example in the book. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 25, 2012
    [Social Media] Check Out “5 Keys to Successful Lead Nurturing” sponsored by @datadotcom
    We love to read you comments and appreciate those who share our posts on social media. 5 Keys to Successful Lead Nurturing. View more webinars from Find New Customers, Inc. This is the webinar I did for Data.com last week. With to thank DataDotCom for making this possible. What do you think?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Social Media] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Marketo uses memes in social campaigns to generate additional engagement. We also use a lot of custom images on social channels to promote content assets, events, and special offers. Visual content draws the attention of your social media followers, enticing them to click on your CTA. Going Guerrilla. What is a meme?
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, JANUARY 14, 2011
    [Social Media] Sorting through content curation options
    Share this: Email Print Share Digg Facebook Reddit StumbleUpon Categories: Content curation , Content marketing , Lead management , Marketing technology , Social media management , Thought leadership Tags: Business , Marketing , Social media , Third-party content , Thought leader Like One blogger likes this post.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 13, 2011
    [Social Media] Aberdeen Shows How to Do Email Marketing Right
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? It will likely pay off handsomely.
  • INSIGHTIQ BLOG  |  FRIDAY, AUGUST 24, 2012
    [Social Media] 3 Noteworthy Takeaways from the Neolane Customer Forum 2012
    This intersection of social media and merchants using location-aware technology for advertising and mobile device usage (SoLoMo) offer opportunities to retailers and consumers alike, but email is still a tried and true and cost effective channel to engage your audience. SoLoMo is steadily gaining momentum. 
  • CLIENT BRIDGE  |  MONDAY, MARCH 21, 2011
    [Social Media] The Top 10 Content Marketing Blogs
    Top Blogs : Articles are posted on average, once every 10 hours Conventional Wisdom : Company blogs are less important than Facebook, Twitter, YouTube and other social media. Business2Community.com takes a look at AdAge's Power 150 Marketing blogs and points out the commonalities of the top ten blogs. The Top Blogs: Copyblogger.com.
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Social Media] 17 Examples of Twitter Brand Page Backgrounds to Inspire You
    So if you're trying to build a remarkable social media presence , you can bet that the look and feel of your brand pages in social media will make an impression on new visitors who know nothing or little about you. Although none of us really like to admit it, let's be honest: first impressions matter. Are you? 2) Spotify.
  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2011
    [Social Media] Winning Digital Marketing Strategies
    The book covers three primary subject areas: Channels: advertising, search marketing, mobile marketing and social media marketing. I just had the opportuntity to participate in an interesting eBook project.  Techniques: content marketing, lead management, revenue performance management and customer marketing.
  • CK'S B2B BLOG  |  SUNDAY, NOVEMBER 21, 2010
    [Social Media] Audio Slideshow: Mobile's "New Normal" & The New Set Of Marketing Imperatives For B2Bs (Narrated Presentation)
    But I've wanted to develop a piece that explores how mobile is not just driving a dramtic new set of media. B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. I'm not even sure if we notice just how much has changed, and how drastically.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 12, 2013
    [Social Media] Google Authorship brings your staff out from behind your brand
    According to the instructions, it’s not limited to journals, papers, blogs, magazine, or social sites. 'Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as chris@gerr.is ) on the same domain as your content — any content. Related articles.
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Social Media] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    Social Media Tools. 1) Social Media Publishing Tools - It's wonderful to be able to actually enjoy your time off as a social media manager -- and social publishing tools let you do that. Happy Thanksgiving, everyone! And the easier we make our jobs, the more time we can spend with friends and family.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Social Media] How to Write a Blog Post: A Simple Formula to Follow
    million people blog on blogging sites, and 12 million people blog via social networks. For instance, if your readers are Millennials looking to start their own business, you probably don''t need to give them information on getting started on social media -- most of them already have that down. Blogging is clearly here to stay.
  • EMAGAZINE B2B BLOG  |  THURSDAY, AUGUST 29, 2013
    [Social Media] eMagine Launches New Websites
    'eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this blog to provide educational material for our visitors on these subjects. Below is a sampling of some new website launches, and the services eMagine provided: New England Oil Company. Neostem.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Social Media] 4 Ways to Maximize Your Business' Facebook Presence
    Consider adding a page on your website that highlights your presence in social media as well as adding social media follow buttons to various web pages so site visitors can easily find and 'like' you on Facebook. With over 34 million fans, Coke continues to grow its fan base at nearly 3% monthly. Increase Your Reach.
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 8, 2011
    [Social Media] A B2B Marketing Fail With Positive ROI
    was much more successful with my efforts to increase my engagement on Social Media. Goal: Engage daily on social media. My experiment did at least prove to me that I can keep up a busy pace of paying work while also investing time in blogging and social media to contribute to our agency’s inbound marketing efforts.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 9, 2013
    [Social Media] BtoB Content Marketing – 2013 Benchmarks, Budgets and Trends
    more tactics, and distributing their content on more social networks than they have in years past. We love comments and those who share on social media. 'Buffer. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute. Joe Pulizzi, Content Marketing Expert.
  • B2B LEAD BLOG  |  FRIDAY, JANUARY 18, 2013
    [Social Media] ReachForce Demand Generation Sponsor at Online Marketing Summit
    Improving Lead Generation Using the Social Media Advancements in 2012. We focus on solutions for B2B demand generation marketers to improve and accelerate results from all their online initiatives. Come see us at the Solutions Expo, Booth 319. Why Understanding your Customer is Key to Getting through the Personalization Filter.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 18, 2012
    [Social Media] CMOs Speak: The Guide to the New Crazy World of Marketing is released
    We love comments and those who share on social media. The new white paper to help Chief Marketing Officers deal with the crazy new world of marketing is now available. Sponsored by Silverpop, it is penned by Jeff Ogden of the sales lead generation company Find New Customers. It’s also a quick and fun read. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 12, 2013
    [Social Media] Sued in Six Seconds: Avoiding the Entanglements of Twitter’s Vine
    Vine offers marketers a chance to engage their prospects in a fun new way, but there’s also the risk of legal liability anytime you upload content to a social network. Kerry O’Shea Gorgone , JD/MBA, teaches New Media Marketing in the Internet Marketing Master of Science Program at  Full Sail University  in Winter Park Florida.
  • BLOG MY CALLS  |  TUESDAY, JUNE 4, 2013
    [Social Media] Local Marketing Q&A with Expert Blake Denman
    From telemarketers "guaranteeing" first page "placement" on major search engines to social media "experts" touting there horns about likes, follows, branded hashtags, etc. So they''ll create social profiles, and frankly, don''t do much after that. 'Blake Denman founded RicketyRoo in FebROOary of 2009. Can I click to call?
  • SAZBEAN  |  SATURDAY, MARCH 16, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of March 16, 2013
    eConsultancy) Have We Found the Holy Grail of Marketing? Mashable!) News & Notes
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 9, 2010
    [Social Media] David
    One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. They’ll increasingly realize it’s difficult – if not impossible – to engage decision-influencers/makers in these media without compelling perspectives to offer.
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 9, 2010
    [Social Media] Craig
    One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. They’ll increasingly realize it’s difficult – if not impossible – to engage decision-influencers/makers in these media without compelling perspectives to offer.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, SEPTEMBER 6, 2011
    [Social Media] Industrial Blog Sites Revisited
    39% of the engineering, technical, manufacturing and industrial companies plan to implement a company blog as part of their 2011 social media initiatives and 50% expect to invest more (compared to 2010) in company blogs according to GlobalSpec’s 2011 Trends in Industrial Marketing. Blog sites as inbound marketing hubs.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Social Media] Are You Making the Most of These 6 Critical Campaign Promotion Channels?
    Social? Channel #1: Social Media. You may be thinking, "Of course I use social media to promote my marketing campaign!" But there may be other ways to strategically use social media to get more juice out of your marketing campaign. Social media platforms have a variety of advertising options.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 4, 2013
    [Social Media] Google Android and Nestle KitKat: The Ultimate Co-Branding Marketing Takeaways
    Leverage social media. By announcing news socially, you’re making it easy for people to share the news to their network. Make it easy for people to share by publishing the news on all of your active social media channels. Let media and consumers know that your new partnership is huge. The result? Important.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 9, 2012
    [Social Media] Which Social Networking Sites Are Best Designed for B2B Sales?
    Before we can even begin to explore this topic of which social networking sites are most appropriate for B2B sales , we need to first answer the question … “Why should I be active, and invest my time, on any of these social networking sites to begin with?” Then, you might want to be active in social networking. But, good grief!
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 8, 2010
    [Social Media] Savvy Week in Review - January 8
    by @tdefren Todd Defren gives a 60-second overview of a new chart from Forrester that breaks media down into three core categories: owned, paid, and earned. Top 10 WTF Social Media Moments of 2009 - by @ignitesma Just for fun - see how many you remember. Looking for ways to kick-start 2010? Interesting and worthy of discussion.
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Social Media] What Marketers Should (And Shouldn't) Tweet [Research]
    It can also give you valuable insight into your own business -- Twitter is an ideal social media network to gain real-time feedback from leads and customers. You can read more about how to use social medial for instant feedback in our blog post on the subject. The Tweets People Hate, and Why. Personal Conversations. Hi @PersonB!
  • KOMARKETING ASSOCIATES  |  FRIDAY, DECEMBER 13, 2013
    [Social Media] The Powerhouse Content Marketing Team: Build It and They Will Come
    It became clear to me that I had content marketing on the brain when I heard “If you build it, he will come” and immediately thought of distributing content across social media channels. As much as content marketers try to identify customer needs  through social media, surveys, live chat, user testing, etc., Who wouldn’t?
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2011
    [Social Media] Facebook Provides New Resource for Non-Profits
    The most popular social network announced its launch of a new resource center specifically designed to support not-for-profit organizations. This is an exciting new step for organizations looking to improve their cause-marketing initiatives through social media. Free Webinar: Promoting Nonprofit Events With Social Media.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Social Media] What Is Business Blogging? [FAQs]
    This could mean your business pops up a lot in search engines, on social media, on other people''s blogs as a guest writer, etc. Instead, a business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) It made me realize that some of the other things I do every day may seem a little.
  • TOMORROW PEOPLE  |  TUESDAY, AUGUST 14, 2012
    [Social Media] The Key to Online Digital Marketing is Achieving Higher Grades
    The world has changed; your performance in social media , blogs and email marketing must also be better than your competitors’ But it’s often difficult to assess what you’re getting right and what needs to improve. It’s no longer enough to base your inbound marketing strategy around your dazzling website.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 16, 2013
    [Social Media] 4 Tips for a Mobile Optimized Facebook Experience
    As … Continue Reading 4 Tips for a Mobile Optimized Facebook Experience by Zsuzsa Szabo - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. 'Last month Facebook reported that 78% of its users log in from mobile within the US. It’s a huge number.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 27, 2013
    [Social Media] The Best Marketing Blog Posts of 2013
    Blogging is more important than ever, and this “ 2013 Blogconomy ” infographic via ignitespot makes it very clear why: Interesting content is one of the top 3 reasons people follow brands on social media. The topics ranged from social media, SEO, content and email marketing to website development and more.
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Social Media] 25 Sure-fire Ways to Grow Your Email List
    'With all the attention building your social media presence, you may have forgotten that the powerhouse of your business is still in your email marketing strategy and building your email list. Use social media to drive traffic to your website: Social media channels are designed to keep content slim and frequent.
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Social Media] 5 Hidden Tricks for Better B2B Lead Generation
    lot of these hidden tools and tricks are around finding ways to pull in more leads to the top of your marketing funnel , whether it's increasing social media reach, list size, or any other marketing attribute that you're being measured by. Make Sure Your Social Media Presence Leverages Lead-Capture Forms. The result?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 1, 2013
    [Social Media] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
    No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. But for brands, the real opportunity lies in the data obtained from consumer interactions on these social media sites.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 1, 2013
    [Social Media] Seven Things You Need To Know For Kick-Ass B2B Email Marketing
    Social media marketing maven Jay Baer likes to compare email marketing and social media to Madonna and Lady Gaga. Social media is the hot new thing, more like Lady Gaga. And kick ass. Email marketing and Madonna, on the other hand, have been around a while and are not considered quite as sexy.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 15, 2011
    [Social Media] InsideView Brings Sales Intelligence to International Sales Teams
    After tremendous growth in the US, InsideView, the leader in sales intelligence and social selling, announced today the beginning of its global expansion beginning with its InsideView UK and Ireland Edition. Global Demand for InsideView’s Sales Intelligence. Sales Intelligence Tailor Made for the UK and Ireland.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 6, 2013
    [Social Media] How to Incorporate Video Into Your Website for Better Conversion
    Social Media Examiner : 76 percent of marketers plan to add video to their sites, which makes video a higher priority than social media and blog integration. 'Many business owners balk at the idea of making a video for their websites. billion online videos today. You could also add video of creative uses for your product.
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Social Media] Social Snacking Feeds Online Community
    Social snacks are digital tidbits of information, ideas and personal presence which offer a quick taste of an online community's content and personality. Serious" community builders may dismiss the social snack as so much "junk content" -- too lightweight to have any value. Charity Water is a prime example of how social snacking works.
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