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  • OPENTOPIC  |  FRIDAY, AUGUST 21, 2015
    [Social Media] How to Successfully Measure ROI on Your Leads: Weekly Roundup
    From around the web: Leading the Lead Game on Social [Social Media Today]. Nurturing your leads through engagement on social media can bring your audience into your brands circle. On social media is in imperative for brands to realize, your audience doesn't want to be sold to. Ready to get started?
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] The Content Marketing Mantra: “Create Once, Use Many”
    When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. We often see good social media marketers crafting unique posts for each channel based on network constraints such as character count, media limitations and so forth. Comments Great post.
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Social Media] 9 Little-Known Tricks About Conversion Rate Optimization
    The truth about conversion rate optimization is that it has nothing to do with how much traffic you have on your website or how good your social signal is. Many entrepreneurs have great presence on social media but still struggle to get more customers to buy from them. Cognitive Technology
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 23, 2014
    [Social Media] The Top Digital Marketing Campaigns of 2013
    Related Stories The Best Digital Campaigns of 2012 Case study: Creating social media benefits in a regulated industry How do you have an effective social media presence and not get sued? When you are doing nothing, you are doing something The evolution of social media analytics. Are you ready for some fun?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 21, 2013
    [Social Media] How To Build The Ultimate Lead Generation Machine
    Some of the highlights from yesterday's webinar: Scott Miller introduced many of the attendees to Social123, a social lead generation company, and the power of leveraging social intelligence from Facebook, Twitter and Linkedin to fill the top of your funnel. 82% of Social Media Website traffic and Leads come from Twitter- Optify.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Social Media] Inbound Marketing vs. Outbound Marketing
    Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media sites) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas. Free Download: 2010 Online Marketing Blueprint. Connect with HubSpot
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Social Media] LinkedIn Gradually Rolling Out Ability to Comment/Like Status Updates as Your Company
    In other words, if our social media manager, Brittany, wanted to comment on or like a post appearing on HubSpot''s LinkedIn Company Page , she can now do so as HubSpot instead of as Brittany. And in social media, personalization is kind of what it''s all about. The Pros & Cons of Commenting/Liking as Your Company.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Social Media] The 26 Best All-in-One SEO Tool Suites
    Each report covers 6 areas of local SEO including Google+ Local, Local Directory listings, on-site SEO and social media. Majestic also has a nice range of other tools like Social Explorer to help you find the most influential Twitter accounts in a niche.” — Robbie Richards. ” — SmartBug Media. SmartBug Media.
  • MARKETING EDGE  |  THURSDAY, JANUARY 31, 2008
    [Social Media] All politics is social
    Given how technology has collapsed time and space, it is accurate to say then that all politics is social, as in the social communities that have common interests shared on the web in many forms. Social media is like grassroots organizations. Understanding social media requires openness within a corporate culture.
  • ACQUIRING MINDS  |  TUESDAY, SEPTEMBER 23, 2008
    [Social Media] A Community Turns One Year Old
    If Social Media Today is a toddler, then that would make me a newborn. A few weeks back I was invited to blog on Social Media Today and now would like to send my congratulations to the team. Tags: Social Media Today blogs Happy Birthday to you! Thanks for inviting me to the online Party!
  • LEADSLOTH  |  MONDAY, JULY 12, 2010
    [Social Media] Hubspot Review
    But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. If you compare it with stand-alone SEO & Social Media tools, you may say it’s expensive.
  • THE NEW STRATEGIST  |  THURSDAY, NOVEMBER 27, 2014
    [Social Media] New podcast – Marketing Doubleshot – Ep.1!
    In this inaugural episode, Josh and I tackle the following topics: Social Media – The ‘not-so-level’ playing field? Dollars for eyeballs in social and the rise of Ello. Higher Education & Social Media Training. Hands-on experience with social for business. We certainly hope you enjoy!
  • WONDERING OUT LOUD  |  FRIDAY, JUNE 3, 2011
    [Social Media] Social is great, but it can’t replace personal
    Social media is a great way to engage with your market – we all know that – and an untold number of companies are now taking part. Too often, what is now called social is anything but personal. What hit me hardest, though, is I never expected it because of my own perception of the culture they are immersed in.
  • HUBSPOT  |  FRIDAY, MAY 15, 2015
    [Social Media] The True Cost of Not Meeting Your Customers' Expectations [Infographic]
    Ever since moving to Boston a few short months ago, I've allowed the Internet -- Yelp reviews, social media messages, food blogs -- to guide almost all of my of restaurant choices. For businesses, this concept is both intriguing and concerning. Client Services Daily
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 21, 2012
    [Social Media] How Social Listening Can Make Your Job Easier
    Social media allows us to announce new products and campaigns and build free brand awareness. However, social media isn’t a one way street. Customers can use social media as easily as companies, and when they complain on social media, everyone can see it. Which would you rather do?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 2, 2015
    [Social Media] MarTech Conference: Some Random Impressions and Interesting New Vendors
    In fact, the very variety was intriguing: everything from content management to reporting to predictive modeling to social intelligence to data enhancement to plain old marketing automation. These are used to help guide creative development and media placements, but not to target individual consumers.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Social Media] Engaging in Conversation Doesn't Grow Reach [Infographic]
    For more social media data and myth-busting, don't forget to register for my upcoming Science of Social Media webinar. Basically, "engaging in the conversation" does not increase your reach in social media, and here's the data that backs me up. Does it change your outlook on social media engagement?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Social Media] How to Create Irresistibly Shareable Content
    What happens from the moment you first see a headline to time you share it across social media platforms? One of my colleagues, Stacy Thompson wrote about this in a recent post where she reminds content marketers to leverage curated content as a method of driving social shares. What actually encourages people to share content? What
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Social Media] Social Leaders Lift Their Brands
    Transparent Social Executives Build Brand Value and Empower Social Employees Should executives engage publicly on social media? While some say social executives bring authenticity to their brands, others say that it’s too risky, that these leaders are bound to slip up and say the wrong […].
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 26, 2011
    [Social Media] 1,600 SXSW Speakers, Three Twitter Lists
    Yes, we know the event took place over a month ago (which is an eternity on the social Web), but given that I manually researched the handles for all 1,600 speakers and manually entered them in Twitter, a month is breakneck speed.  (The glamorous life of a marketing coordinator!). Social Media Eloqua SxSW SxSW Interactive Twitter
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast]
    David pulls back the curtain for us in this episode of Moneyball for Marketing, where we see the marketing technology tools and tactics he used to develop Pluribus’ automation, social media and content driven marketing system. With the limited headcount and budgets of many marketing organizations, this is easier said than done.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 31, 2016
    [Social Media] Is Anyone Using Social Sharing Buttons On Mobile?
    Visit a lot of mobile websites and you’ll see precious screen space dedicated to social sharing buttons, imploring users to share the content on Facebook, Twitter, Pinterest or other social networks. At first this seems like a good design choice: social media usage on mobile is huge. Mobile
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Social Media] 17 Compelling And Highly Usable B2B Marketing Statistics
    For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. B2B Social Participation. 86% of B2B firms are using social media, compared to 82% of B2C outfits.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Social Media] Savvy Week in Review - February 25
    Are Social Media Relationships Frail and Fleeting by @ducttape The Duct Tape Marketing guru takes on Malcolm Gladwell's recent assertion in the New Yorker that Social Media relationships aren't built to last. How Social Media Amplifies Competitive Advantage – by @markwschaefer Mark W.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 18, 2011
    [Social Media] Savvy Week in Review - March 18
    Data: How Wealthy Corporations Spend on Social Media by Jeremiah Owyang @jowyang. Owyang of Altimeter takes a deep dive into corporations who are deemed "wealthy" by annual reports and have had a formal social media program with at least two years of data. Happy spring equinox! " Definitely not.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 17, 2014
    [Social Media] How I Became Immune to Rejection
    This experience turned me into a motivational speaker and I help people all day and all night and people connect with me on social media all day and all night too, As the author of The Importance of Attitude on the Salesforce,com blog, my attitude makes me immune to rejection. love comments and people who share on social media.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Social Media] Savvy Week in Review: July 1
    Science of social media timing by @ danzarrella. 20 Experts, 1 Awesome Resource: The Social Media ProBook by @jchernov. Joe Chernov makes the list twice this week with this pointer to an Eloqua-sponsored eBook featuring gems from some of the most influential social media pros. all the fun stuff.
  • SYNECORE  |  MONDAY, FEBRUARY 10, 2014
    [Social Media] Don’t Blink: Here Comes Ephemeral Marketing!
    Just when you thought you had the social media playbook down pat, photo sharing app Snapchat coming along to write a new chapter: that of ephemeral marketing (aka temporary social media). You gotta love the fast moving nature of digital marketing. If it sounds a bit silly or gimmicky, better think again.
  • WEBBIQUITY  |  TUESDAY, MAY 13, 2014
    [Social Media] The Most Important Force for Increasing Leads and Sales
    Business buyers won’t buy from vendors who lack visibility in search and social media. This was less of a danger in the old days when public interaction was limited to official “company spokespeople,” but social media now makes virtually every employee “client-facing.” Low online visibility.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 3, 2014
    [Social Media] 4 Winning Tactics to Put in Your Marketing Plan
    Your presence on social media and how others share your content makes a huge difference. If you need assistance, I provide marketing consulting, including strategic plans and implementation of traditional and social media marketing. Happy New Year! Marketing continues to change at lightening speed. Substance is king.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Social Media] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    Share on prominent B2B social media sites. As a B2B SaaS company, your best bets for social media sharing are LinkedIn and Twitter. I follow a few key topics on Quora , and I try to answer a question over there at least once a week. Write helpful content. I see a lot of SaaS blogs that only feature their product.
  • HUBSPOT  |  TUESDAY, DECEMBER 2, 2014
    [Social Media] How to Use Stock Photos Without Looking Lame [SlideShare]
    But when chosen and used well, stock photos can complement the content on your website, in your ebooks, and in your social media posts. Stock photos are tricky. When chosen or used poorly , they can look forced, fake, or just plain silly. Just look at the photo to the right to see what I mean.). Content Creation Design
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 28, 2015
    [Social Media] The Top 10 WordPress Contact Forms
    This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines. Author information. Lilach Bullock.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 24, 2011
    [Social Media] The Other Woman. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. Follow him on Twitter: @ Kacy TheDude. growtoons
  • MARKETING EDGE  |  MONDAY, MAY 16, 2011
    [Social Media] 5 Ways to Make QR Codes Work
    The Marketing Edge Podcast spoke with Roger Matus, Hitting on a single topic in marketing, social media and business communications. marketing mobile Implement QR Codes Microsoft tags mobile marketing QR Codes social taggingQuick and to the point.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 23, 2014
    [Social Media] 5 Stories Your Business Should Be Telling On Pinterest
    Social media storytelling … Continue Reading. Stories Your Business Should Be Telling On Pinterest by Julia Campbell - Maximize Social Business. EEOC Turns Its Attention To Social Media in the Workplace The Importance Of Storytelling In Social Recruitment. Think again.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 23, 2013
    [Social Media] Facebook Targeting – Improved User Engagement
    Need help navigating the waters of running your social media platforms or Facebook ads? Facebook social mediaHave you noticed the little target icon below your Facebook post box? It’s next to the icon where posts can be scheduled. By targeting your Facebook posts, there actually may be engagement improvement.
  • WRITESPARK  |  WEDNESDAY, SEPTEMBER 16, 2009
    [Social Media] New FTC Disclosure Guidelines for Testimonials and Endorsements
    In particular, these practices are changing to reflect the expectations of social media users, especially for the impartiality of product reviewers. Case Studies Content Marketing Social MediaIn October 2009, the U.S. Read the FTC guidelines.
  • WRITESPARK  |  TUESDAY, SEPTEMBER 7, 2010
    [Social Media] Who Are Your Thought Leaders, Really?
    Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights. Content Marketing Sales Materials Social Media White Papers technical experts thought leader thought leadership thought leadership contentReader reaction: "Oh yeah?
  • AD YOUR COMMENT HERE  |  FRIDAY, AUGUST 6, 2010
    [Social Media] Pretty Cool: Clay Shirky to join the Meta-Activism Project Board
    Because he’s influential in many fields, including that of social media, I thought it relevant to let you know that we’ve just got Clay Shirky on our Board for the organization.  I look forward to working with and learning from him… <<Read Clay’s bio on the MAP site. Related articles by Zemanta.
  • PAUL GILLIN  |  TUESDAY, JULY 13, 2010
    [Social Media] What Should Apple Do?
    However, Apple shuns social media of all kinds. Tags: Social Media businessblog corporate marketing Apple consumerreports crisis crisiscommunications iphone Now that Consumer Reports has given the iPhone 4 a thumbs down , Apple has a full-blown crisis on its hands. Please share your comments below.
  • DIGITAL BODY LANGUAGE  |  MONDAY, JANUARY 4, 2010
    [Social Media] Influencers, Advocates, and the Mainstream
    We've all heard the hesitations on social media - "I don't use it", "my peers don't use it", "our buyers don't use it", etc. Many of the key influencers in a particular market space are also watched closely be the mainstream media. Tags: Influencers Social media Discovery Content
  • BEYOND  |  THURSDAY, JULY 9, 2009
    [Social Media] Twitter and B2B: don't be fooled by the silent majority
    If you are thinking of using Twitter - or social media in general - in your marketing, you need to know how it can serve you. Tags: Beyond Brand Communications Interactive buyersphere social media social networking socialmedia twitter Apparently, 90% of Twitter traffic is created by just 10% of users.
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 23, 2008
    [Social Media] Let the 2009 Trend Lists Grow
      One of my most popular posts last year was my summary of 2008 trend lists. I’m a little late this year, but better late than never =) When I look back at my three trends, it seems odd that I selected the growth of blogomerates, social media connections for PR and long tail PR. To me, these seem almost second nature! del.icio.us
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 9, 2013
    [Social Media] Four Incredibly Naive Things People Say About Online Marketing
    As recently as the 90s, I thought the internet was for people with no social skills - it was just for guys who didn’t smell so good and liked Quake, right? Ask me anything' is an incredible feature on up-and-coming social media site Reddit , where influential people let members of the public (you guessed it) ask them anything.
  • REPUTATION TO REVENUE  |  MONDAY, JUNE 28, 2010
    [Social Media] The four engines of B2B marketing success
    He knows that's not enough, and is definitely interested in doing more with thought leadership and social media, but how best to reshape the overall strategy is not entirely clear. This should work across such areas as events, customer councils, account management, references, and social media. What do you think?
  • BIZNOLOGY  |  MONDAY, DECEMBER 17, 2012
    [Social Media] 6 case studies show Big Data is helping decision making
    Big Data” is shorthand for the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is then searched for patterns, new revelations and insights. Initially the idea was to track social movements using social media tools. The problem?
  • VERTICAL RESPONSE  |  THURSDAY, JULY 18, 2013
    [Social Media] A Guide to Facebook Insights
    Guides Resources Social Media analytics comments Facebook Facebook Marketing Facebook Page facebook profile Insight likes Shares Over a billion served, and we’re not talking burgers here. Facebook has evolved from being a place to chat with pals to a powerful business tool. Does this sound like you? If so, listen up!
  • CONVERSIONATION  |  MONDAY, DECEMBER 12, 2011
    [Social Media] Make Your Blog and Email Marketing Work Together
    There’s been plenty written about integrating email and social media (I [.]. Sometimes we get so caught up just keeping our email programs running that we get tunnel vision.  We forget that email is an essential tool in the marketing toolbox, an ingredient in the marketing mix, and not a channel to be kept unto itself.
  • LEADERSHIP  |  TUESDAY, MARCH 10, 2015
    [Social Media] CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.
    Social media, says Jeremy, offers the greatest opportunity for marketers to humanize their brand. Don’t discount the value of social interaction or social chatter, says Jeremy. Social media, yet again, is a great equalizer and offers you the opportunity to connect and engage with your internal and external audiences.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Social Media] How to Write a Great Email Signature: 9 Tips With Real Examples
    Notice how her social media icons are the same blue hue as the ZinePak logo. 2) Use design hierachy. Here's a great example from our own Social Media Manager Chelsea Hunersen. She changes her text CTA depending on her current social media goals. A few months ago, she used it to drive people to HubSpot's Twitter account.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 28, 2014
    [Social Media] Obscurity: The Biggest Challenge in Sales
    They’re using a myriad of social networking tools like LinkedIn, Twitter, Google + and so on, to do a significant amount of research. This doesn’t mean that you don’t have to pick up the phone to prospect, it just means that social is going to be another tool you’ll need in your sales tool belt. Obscurity is your biggest problem.
  • VIEWPOINT  |  TUESDAY, APRIL 30, 2013
    [Social Media] PowerViews with Jamie Turner: Mobile Marketing Leads the Way
    He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe. He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book. Stay Tuned
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 20, 2011
    [Social Media] The Marketo Greeting Maker: Create a Fun Personalized Holiday Message worth Sharing
    We can’t help you there, but what we can do is help you create a fun mad-lib style custom greeting that will surely spread joy through your social networks and beyond. Social Media Uncategorizedby Jason Miller As marketers we are often way too busy to create a thoughtful, heartfelt message during the holidays.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Social Media] 55 Free Templates to Make Visual Content Creation Quick & Painless
    And in social media? The Marketer''s Crash Course in Visual Content Creation (+ 5 Social Media Cover Photo Templates). The download also comes with five pre-sized PowerPoint templates to help you create social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right dimensions.
  • HUBSPOT  |  MONDAY, JULY 8, 2013
    [Social Media] 10 of the Best Pinterest Boards to Teach You About Marketing
    This pinboard from The Social Media Room offers a one-stop shop for things like whitepapers, podcasts, and even magazines that will help you up your marketing game. Drilling down a little deeper, this pinboard offers social media education, specifically. Reading''s a pain in the butt, eh? Did I already lose you? you know.
  • CRIMSON MARKETING  |  FRIDAY, MAY 1, 2015
    [Social Media] Infographic: What Does Social Selling Look Like in 2015?
    Searches for the term “social selling” didn’t explode until 2011. Social Selling will become a  reality.  . “Before LinkedIn and other social networks, in the sales world, ABC stood for Always Be Closing. ” – Jill Rowley, Social Selling Evangelist. Source: SalesforLife.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 5, 2010
    [Social Media] A simple strategy to convert blog visitors into sales leads
    Yup, without going into the nitty-gritty of my own site stats, the biggest groups that make enquiries about our services at Jontus Media are, in fact, first timers. Jon Buscall is head of Jontus Media, a creative content & communications agency working out of Stockholm, Sweden. Or whether they actually don’t! Give Me More !
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Social Media] The Top #Nifty50 Women in Technology on Twitter for 2012
    This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 7, 2009
    [Social Media] Social CMO – Will CMO’s miss this opportunity?
    Let me explain… 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, SEPTEMBER 10, 2009
    [Social Media] Social Product Innovation: 2 Ways
    There are 2 ways in which you can use social media to innovate when it comes to developing new products. 1) Product led innovations – here companies like Dell and Salesforce have led the charge in using tools to help them prioritize new product features with IdeaStorm and IdeaExchange (respectfully). Things they haven’t thought of yet.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, DECEMBER 26, 2008
    [Social Media] Top 10 Marketing Predictions for 2009
    Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here. Tags: social media Content Marketing Here is what I would consider the Top 10 predictions from that list David Letterman style.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Social Media] 12 Ideas to Ignite Your Content NOW
    Sadly, I have to begin this list with what should be the most obvious recommendation … but perhaps the most useful: Add social sharing buttons to your content site. When I help businesses with their social media strategy, half of them do not have social sharing buttons on their website – even very large companies! Wrong.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2011
    [Social Media] Social Media Important to 90% of Marketers [New Data]
    It is clear that social media is increasingly becoming an important part of the marketing mix. Today, Social Media Examiner has released its 2011 Social Media Marketing Industry Report , an annual report surveying marketers about the role and application of social media in marketing.
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] Content Calendar for Content Marketing
    I have been working with one of our clients for a few years on their search and social media campaigns. Social media metrics that are provided in Facebook Insights including which posts generate a conversation or motivate someone to take an action. In general, the dashboard includes the whole 9-yards.
  • AD YOUR COMMENT HERE  |  THURSDAY, NOVEMBER 10, 2011
    [Social Media] Location-Based Marketing: Guest lecture notes
    I was able to guest lecture for Dr William Ward ‘s two social media courses at the Newhouse School earlier this week. Each class has gone over various topics in social media, and this week they focused on location-based technologies and marketing.  I’ve included some of the key clips below.
  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 22, 2009
    [Social Media] Prospecting with LinkedIn: a how-to for B2Bs
    In any number of recent posts, we’ve always included LinkedIn in our Holy Trinity of B2B-useful social-media networks.
  • CHRIS KOCH  |  TUESDAY, AUGUST 16, 2011
    [Social Media] The crisis of buyer information in B2B and how to fix it
    It may seem facile, but social media are the answer. They really do. I saw a terrific interview recently with Ethan McCarty of IBM, who talked about how IBM is working to get its employees involved in internal knowledge sharing through social mechanisms. Image by roboppy via Flickr. Too bad you can’t slam an iPhone. Don’t ask.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 7, 2010
    [Social Media] Hail Mary Marketing
    We let weird fringe stuff like blogging, social media, SEO and content come to the party because it’s cheap and we can do it ourselves, and in so doing, we make it mainstream and change the game a little more. We lock-in long-term contracts for media, sponsorship, research, exhibit space and anything else we can think of.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 16, 2009
    [Social Media] Where should your corporate blogs live?
    Meanwhile, social media technology is changing constantly. Corporate-hosted blogs won’t be able to take advantage of the latest social tools that complement blogs without going to IT and getting some custom coding. Earlier this year I surveyed B2B marketers about their approaches to corporate blogging. Onsite. Offsite.
  • ACQUIRING MINDS  |  FRIDAY, OCTOBER 26, 2012
    [Social Media] Be Social or Be Fit?
    For the past year I have been anti-social: hardly a tweet and nary a blog post. While the social media wave has swept over the world, I have been navigating other waves. The rhythm of training and racing hasn’t left much time for the demands of producing content for social media. Nice to be back!
  • ACQUIRING MINDS  |  FRIDAY, OCTOBER 26, 2012
    [Social Media] Be Social or Be Fit?
    For the past year I have been anti-social: hardly a tweet and nary a blog post. While the social media wave has swept over the world, I have been navigating other waves. The rhythm of training and racing hasn’t left much time for the demands of producing content for social media. Nice to be back!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Social Media] 10 BtoB Marketers Predictions for 2010
    Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 22, 2011
    [Social Media] 12 B2B Marketing Predictions for 2012
    In addition, video will move beyond the website and social outlets and will be used to add depth to advertising messages. 3. Social Media 5. Social advertising. Media Buying 7. Real time bidding platforms, ad exchanges and data exchanges will get a real foothold in B2B media buying. Content Marketing 1.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 25, 2013
    [Social Media] The Best of Marketing Made Simple TV – Scott Stratten of @Unmarketing on “How to Be Awesome (and Not)”
    He’s an awesome guest on Marketing Made Simple TV” @MelonieDodaro , Top Dog Social Media. Common mistakes made by companies in social media. Scott Stratten. “I heard Scott speak. Here’s what you will learn in this show. Why companies aren’t awesome – people are.
  • KOMARKETING ASSOCIATES  |  FRIDAY, SEPTEMBER 11, 2015
    [Social Media] 5 Essential Disciplines For The B2B Marketing Professional
    If you haven’t taken advantage of the free data that you can view in Google Analytics, Facebook Insights, or other social media platforms, you aren’t doing all you can to view and track the outcomes of your campaigns. Social Media Scheduling. Website Analytics. Screenshot of scheduled posts in Buffer. SEO Audit Tools.
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 22, 2011
    [Social Media] Waiving Speaking Fee for Book Buyers
    B2B is hot topic these days as marketers look for applied wisdom and operational frameworks to help them integrate social media into their existing organizational outreach efforts.  Everyone seems to be interested in the concept of using social media to reach a focused, select group of individuals.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Social Media] Mad Marketing TV looking for new primary sponsor
    Social Media. Social Media. The marketing show formerly known as Mad Marketing TV is actively looking for a new primary sponsor, effective April 1, 2012. Interested in sponsoring this awesome TV-like marketing show, which has interviewed marketing and sales experts such those listed below? Adele Revella. Buyer Personas.
  • HUBSPOT  |  THURSDAY, JULY 9, 2015
    [Social Media] We Have a New INBOUND Speaker to Tell You About. Maybe You've Heard of Him?
    He doesn't shy away from social media -- even if it's not the "Big Three." He doesn't just use social media to tweet out funny stuff -- he also uses it to create a loyal fan base. For instance, he circumvented scalpers by releasing tickets directly through his social media accounts. Inbound Marketing Daily
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 8, 2013
    [Social Media] 8 Steps To Become A Brand Publisher
    Because the world has changed drastically since the internet, social media and mobile broadband have enabled us all to become information resources for each other. The newspaper industry lost $40 Billion in advertising revenue since 2000 as traffic to social media sites soared. Content is the new advertising.
  • SAZBEAN  |  SATURDAY, JUNE 1, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of June 2, 2013
    Social Media Explorer) 17 Tips for Achieving Social CRM Success (CIO) What’s the Value of a Google Hangout for Marketers? News & Notes
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 28, 2014
    [Social Media] 9 Ways To Grow Your Sales With Pinterest
    Facebook and Twitter may have more users and get more press, but Pinterest is the social network of choice for businesses who want to increase their sales. Ways To Grow Your Sales With Pinterest by Julia Campbell - Maximize Social Business. Design Principles That Drive Social Customer Experience Marketing.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 6, 2013
    [Social Media] 4 ways to keep a blog on schedule
    Some people work better with a physical calendar, others prefer an electronic calendar that can be shared with an entire social media/content creation team. If you don’t already have a team of people who help run your social media and blogging, find someone within your company (or hire someone) who can. Delegate.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [Social Media] The Top-10 B2B Marketing Trends for 2011
    Here are the key trends that B2B marketing professionals think are shaping B2B marketing in 2011. 1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. Happy New Year!
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 19, 2012
    [Social Media] Basil Puglisi of Digital Ethos on Marketing Made Simple TV
    basilpuglisi has been recognized as a Top Conference Influencer on Twitter for Social Media Week NYC 2012 (@Kred & Ogilvy), The Corporate Social Media Summit NYC 2012 (@Radian6 & Useful Social Media) and the Social Media World Forum North America (@Synthesio). Basil C.
  • WEBBIQUITY  |  MONDAY, APRIL 4, 2016
    [Social Media] You’ve Discovered SEO Keywords, But What’s Next?
    Listen for keyword usage in other channels as well, such as social media. For example, in this white paper on lead scoring, Socedo recommends treating social media keywords as lead activities. If you include SEO keywords in your lead scoring model, include social keywords along the same line. Group Your Keywords.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Social Media] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    Marketers are rethinking the way they qualify leads , and the traditional segmentation criteria that have become standard in the lead-buying lexicon (company size, industry, region) are no longer as indicative of likelihood to buy as socialgraphics, which include existence of a website, online review ratings, and social media activity.
  • MARKETING EDGE  |  THURSDAY, OCTOBER 21, 2010
    [Social Media] Geo Services Sparks Creative Carolina Panthers Purrsuit
    Time 23:17 I don’t believe social media is not about cookie cutter programs. Hitting on a single topic in marketing, social media and business communications. Time 23:17 I don’t believe social media is not about cookie cutter programs. Quick and to the point.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JANUARY 22, 2009
    [Social Media] You can't build your own television network
    I was in a long conversation the other day trying to explain the importance of social media in the world of marketing, as I suspect many of us have tried. Regardless of whether messages are consumed via push or pull, word of mouth or television, social media or mass marketing, there's a fairly simple structure. bought it.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Social Media] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Social Media. With tons of ideas on the best ways to use social media to boost your success, this blog will not disappoint. Learn all of the basic about social media, strategies, and marketing on your accounts. Do you need help with planning on when to post on social media? Social Triggers.
  • MODERN B2B MARKETING  |  SATURDAY, SEPTEMBER 15, 2012
    [Social Media] 13 Famous (and Must-See) Marketers at Dreamforce
    Founder of Copyblogger and CEO of Copyblogger Media and Editor-in-Chief of top 5 marketing blog  (Adage Power 150). 20, 10:30am-11:30am, Secrets of Content and Social Marketing Success with Copyblogger ( Register ). Session:  How to Set Your Social Media Priorities ( Register ) and Social and the C-Suite: Getting Buy In (FULL).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 21, 2016
    [Social Media] How to create a joyful experience on the web
    I wanted to do a short post today on a subject that is plaguing a lot of people right now — a social media news feed that brings your day down. Each day my social media friend-feed is filled with web-induced angst: “There are so many fakers on the web — it makes me angry.” It's kind of like TV.
  • SAZBEAN  |  FRIDAY, AUGUST 27, 2010
    [Social Media] Brian Solis – Do Companies have a False Belief in Numbers?
    Tags: Analytics Business Marketing Social Media Social Networks Strategy
  • MARKETING EDGE  |  FRIDAY, JANUARY 29, 2016
    [Social Media] Tips For Creative Video Editing
    Hitting on a single topic in marketing, social media and business communications. This video about storytelling using resources that are not readily apparent as you sit down to edit the piece. It requires thinking creatively about video, sound, and transition elements of video. Quick and to the point.
  • CLIENT BRIDGE  |  FRIDAY, MARCH 15, 2013
    [Social Media] INFOGRAPHIC: The Evolution of Modern Marketing Automation
    From Marketo, here's an infographic about how advances in radio, television, the internet, social media, and the arrival of marketing automation technology has paved the way for modern marketing as we know it today. View Original Article
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 15, 2012
    [Social Media] Why Google+ Needs to be Jay-Z
    Google+ is probably not gaining enough ground to go mainstream as a social media platform and to do so, they need to “go Jay-Z.” The report concluded that essentially Facebook IS the social web for this demographic. always try to get a sense of where they are with social media with a show of hands.
  • PR MEETS MARKETING  |  TUESDAY, APRIL 29, 2008
    [Social Media] Brave New World of Media Pitching: Twitter
    I have a page about how to pitch a blogger , but I'm realizing that this goes beyond pitching bloggers vs. traditional media. For this issue, it's how people are using Twitter for media outreach and relationship building.    . Have you used Twitter for media/analyst relations? It's how do we pitch people in general?  . del.icio.us
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 16, 2012
    [Social Media] The Story Behind Red-Hot Storify
    If you’re immersed in the social web it would be hard to miss   Storify. So together we worked on this vision, this idea and came up with Storify which is basically kind of a new typewriter for this social media age. Companies also use it as a way to engage with their audience on social media.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 15, 2010
    [Social Media] The Mi6 Chart Toppers, November 2010
    Article/Post: 2010 Toolbox.com/PJA Social Media Index: Wave VI, IT Audience Results. Observation: Many brands, especially those in hitech, see traditional media, trade publications and websites as the primary area to generate publicity. But, Facebook is the social media juggernaut and can’t be ignored.
  • SAZBEAN  |  TUESDAY, DECEMBER 7, 2010
    [Social Media] The Importance of Consistent Brand Identity
    The same may be true if you’re using different profile names and identities with social media. One of the nice things about social media is that it gives you the opportunity to make your brand stand for more than just your logo. Make sure your social media personalities fit with your brand image.
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