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  • AD YOUR COMMENT HERE  |  MONDAY, JULY 30, 2012
    [Social Media] Developing a Content Strategy for Your Institution [Presentation for #eduWeb2012]
    Conferences & Events Content Production content marketing eduweb Higher ed Social MediaAn in-depth discussion on how to develop a content strategy for your institution, identify and repurpose existing content, and efficiently create new content. Presentation slides from eduWeb 2012 on July 30th in Boston, MA.
  • MARKETING EDGE  |  WEDNESDAY, APRIL 8, 2009
    [Social Media] Progress, Obstacles and Solutions at Business Smart Tools
    Social media is at a defining moment, a point where there are ample technologies to effectively participate in the medium, but also significant issues being debated within organizations about using the medium. The Business Smart tools conference will have workshops on using Twitter for business, and the ROI of social media.
  • HUBSPOT  |  MONDAY, JULY 8, 2013
    [Social Media] 10 of the Best Pinterest Boards to Teach You About Marketing
    This pinboard from The Social Media Room offers a one-stop shop for things like whitepapers, podcasts, and even magazines that will help you up your marketing game. Drilling down a little deeper, this pinboard offers social media education, specifically. Reading''s a pain in the butt, eh? Did I already lose you? you know.
  • MARKETING EDGE  |  WEDNESDAY, MAY 4, 2011
    [Social Media] A Mother’s Day Marketing Tip
    Hitting on a single topic in marketing, social media and business communications. social media epic change moms mother's day mother's day giftQuick and to the point.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Social Media] The Inbound Marketing Kit You've Been Waiting For [Free Download]
    social? Topics cover every level of the marketing and sales funnel, from attracting (social media, blogging, and SEO) to converting (landing page optimization) to nurturing (email). social media publishing calendar template. wise and prophetic (and entirely fabricated) insight, indeed. Blog post templates.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 30, 2012
    [Social Media] Defining Link Metrics that Impact SEO Link Building Development
    Social Media-Specific Metrics. Number of social media profiles being managed and general activity in those social media communities. Additional, publicly accessible popularity/success metrics based on specific social media site activity. Social media profile information.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 12, 2012
    [Social Media] Small Biz Social Secrets – Episode 3: Chris Brogan [VIDEO]
    We are back for our third installment of Small Biz Social Secrets. One of the most respected social media strategists today, Chris also shares his feelings on email as a vital communication tool within any community.  . © 2012, VR Marketing Blog. All rights reserved.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 29, 2010
    [Social Media] Best of 2010 – The Wrong Way to Social Network
    original on social networking posted on August 2, 2010) Social networking (using the social web) is about connecting with people — asking questions, having conversations — basically the same things you would do if you were talking in-person. The same goes with Twitter and Facebook and other social networks.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 28, 2010
    [Social Media] Three Overlooked Ways to Improve SEO Results
    Social Media: while social media adoption is rapidly increasing, these efforts aren’t always coordinated with SEO or appreciated in terms of search benefits. Links from social bookmarking sites can improve the rank of content-rich pages buried in your site’s navigational structure. Share this on Bebo.
  • AD YOUR COMMENT HERE  |  TUESDAY, JULY 13, 2010
    [Social Media] Emotional Brand – it’s also important
    Take two long-standing social media examples: Zappos. However, the social media response (or lack thereof) on the part of Motrin was at best weak, and at worst late and irritating for the angry crowd it needed to talk to.  Closely related is the idea of your Emotional Brand. These emotions can work both ways for you.  
  • MARKETING FINGER  |  SATURDAY, MAY 15, 2010
    [Social Media] How to opt out of Facebook’s new Instant Personalization Program
    Tags: social media facebook Instant Personalization Program opt-out privacy
  • REPUTATION TO REVENUE  |  SUNDAY, APRIL 4, 2010
    [Social Media] Marketing lessons from the Grateful Dead
    For marketers, the HubSpot webinar, led by certified Deadheads  Brian Halligan  of HubSpot (100+ shows) and social media writer  David Meerman Scott  (42 shows), was filled with great examples of how the Dead's success foreshadowed so much of what we're just now taking seriously with the shift to social media
  • MARKETING EDGE  |  SATURDAY, APRIL 3, 2010
    [Social Media] 3 Qualities of a Community Catalyst – Part 3
    Lisa Qualls of Fresh ID from Albert Maruggi on Vimeo. 1) Energy – yes I know you are a wife, parent, running a business, president of an 1100+ member social media club (insert any one of a dozen responsibilities here), but you still have a few more ounces left for another project, community event, or road trip guest.
  • BEYOND  |  WEDNESDAY, APRIL 22, 2009
    [Social Media] Twitter, Common Decency and the Corinthian Spirit
    Tags: Beyond Communications Interactive social media twitter
  • BEYOND  |  FRIDAY, JULY 3, 2009
    [Social Media] Capture the data. Release the goodwill.
    Tags: Beyond Communications Interactive data lead generation social media
  • BEYOND  |  THURSDAY, JULY 23, 2009
    [Social Media] Turning the B2B world inside-out. Or is it outside-in?
    Tags: Beyond Brand Communications Interactive B2B communications inbound marketing social media
  • MARKETING EDGE  |  THURSDAY, JANUARY 3, 2008
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Nice post!
  • ANYTHING GOES MARKETING  |  SUNDAY, MAY 17, 2009
    [Social Media] Latest B2B Marketing Trends From SiriusDecisions Summit 09
    Suppliers are looking for ways to help out their partners Social media in B2B marketing is still at its early stages but expect this to grow enormously for the next summit The key across all of these topics is sales/marketing alignment. Unfortunately, I wasn’t able to go (not without trying!) Why not have one on Why they switched?
  • WINDMILL NETWORKING  |  FRIDAY, JULY 25, 2014
    [Social Media] Creating an Engaging Customer Experience In A Socially Connected Marketplace
    Creating an Engaging Customer Experience In A Socially Connected Marketplace by Joe Ruiz - Maximize Social Business. Related Stories 8 Ways to Enable an Effective Social Shopping Experience Initiating the Social Media Path to Purchase Model Understanding Social Customer Experience Path to Purchase Behaviors.
  • WEBBIQUITY  |  MONDAY, MAY 20, 2013
    [Social Media] 16 Remarkable Web Analytics Guides, Tips and Techniques
    This richly illustrated post shows how to set up actionable dashboards and widgets to monitor a variety of specific custom metrics like non-branded keyword traffic, top actionable social content, page load speed, top converting keywords, top exit/bounce pages and others. Which Google Analytics (GA) metrics are most important?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 1, 2015
    [Social Media] The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization
    Social Media. The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies. Customer Insights. Digital Marketing. Integrated Engagement Planning. Content Development.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 26, 2014
    [Social Media] LinkedIn Changes for Your Company Page
    Do you need help managing your social media profile? LinkedIn social mediaI received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. Running out of time to post updates?
  • PWB MARKETING BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Social Media] Gain More Twitter Followers
    At PWB, we can help with social media strategy and execution. social mediaWant more Twitter followers? Use these tried-and-true methods to gain more followers today. First, there are written and unwritten rules for using Twitter. One of the unwritten rules is to follow people who follow you. Want to get noticed online?
  • SAZBEAN  |  THURSDAY, JULY 8, 2010
    [Social Media] 18 Things Online Measurement Can Tell You
    Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. How much traffic is coming from Twitter or Facebook or other social networks. How many people click on the links you send out via Twitter or Facebook or other social networks (requires URL shortener).
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JUNE 17, 2010
    [Social Media] Friends, Avatars, Countrymen, lend me your ears
    As you know we’ve been doing a lot of experimentation with the best way to apply social media in the B2B marketing realm , and David’s post hit on one of the biggest challenges we’re all facing – what to do about Facebook as B2B marketers. Tags: Facebook Social media Discovery B2B Marketing
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 15, 2009
    [Social Media] The 1-9-90 rule won't work for Internal Collaboration
    think as Social Media marketers we have to get better at training. Tags: social media Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You are a hero. But where is the productivity?
  • MARKETING EDGE  |  MONDAY, FEBRUARY 4, 2008
    [Social Media] MN GOP caucus location search phrase yields Obama google ad - nice
    The numbers of people on social networks might be small compared to the numbers that mainstream media can deliver, but look at the last two presidential elections. Clearly Obama's campaign is honing its web and social networking skills. Now that's really reaching out to the other side. So the issue is does it really matter?
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 10, 2011
    [Social Media] The NetProspex Social Business Report
    B2B Marketing | NetProspex Social Business Report. Social media is huge – so understanding which companies, cities and jobs excel is important. Here is the permalink for the report – Netprospex Social Business Report. The Social Business Report. Where are the social jobs? Way to go, Netpropex!
  • GREAT B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Social Media] B2B Content Marketing That Drives Results
    Effective B2B content attracts visitors to your website, provides value for your social media outreach, converts website visitors to leads, and much more. Provides online and social media value. There is a lot of buzz in the air about content marketing. The Payoff Earned from Effective B2B Content. Credibility boost.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Social Media] Your Leads Are Annoyed With You: Here's Why [Data]
    Social Media. 93% of businesses and marketers have profiles on social media. On average, companies respond to only 30% of social media fans'' feedback. Source: Social Bakers ). Approximately 46% of online users rely on social media when making a purchase decision. Probably not.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Social Media] 8 Reasons Your B2B Website Is Ready For A Redesign!
    For example, forms should be simple and ask for only the necessary information. 8) You Have No Social Media Presence: In this day and age you need to hop aboard the Social Media networking train if for no other reason than to establish credibility. By Dawn Gadless  | Business Development Director. Always be learning.
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [Social Media] Top 11 Ad Agency Predictions for 2011
    Clearly, digital will increase in importance as will social media.   Traditional media (still important) will continue to decline but will not go away anytime soon.  More and more dollars will be spent in marketing and the digital/social media space in 2011. Who better to take the lead in leveraging social media?
  • VOLACCI  |  MONDAY, OCTOBER 21, 2013
    [Social Media] How to Archive Your Twitter Feed in Under 5 Minutes
    Twitter is the most instant of the mainstream social media tools. There are a number of social media services and analytics programs that provide such features, but if you want the raw data. twitter , social media marketing But, perhaps you want an organized archive of your Twitter presence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 17, 2010
    [Social Media] Are you leveraging “in-the-moment” marketing?
    If you don’t, you could be missing one of the biggest opportunities of the social web! I had lunch recently with a marketing manager for a major TV cable network and we talked about the evolution of social media marketing at his company. Traditional media: Take out an ad and hope customers buy stuff. Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 16, 2015
    [Social Media] A blueprint for succeeding in a world of overwhelming information density
    Shifting rules of engagement on social, mobile, and digital advertising. How, in many cases, successful content marketing has nothing to do with content and everything to do with branding, social proof, and the power of your website. Shifting rules of engagement on social, mobile, and digital advertising. Fragmented channels.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Social Media] Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer
    The Art of Social Media: Power Tips for Power Users. The Art of Social Media: Power Tips for Power Users  – Guy Kawasaki and Peg Fitzpatrick. We know it’s important that all organizations have a social media presence—but how do you ensure you are focusing your time and budget in the most effective way?
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 19, 2008
    [Social Media] “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?�
    He said it in a recent speech where he questioned whether marketers have a place in social media. He doesn't even like the words social media! Here I go again with this movement idea, but McConnell's perspective supports this concept, social networks are more a movement of communities, than a marketplace for your stuff.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 14, 2010
    [Social Media] Can The Shirtless Old Spice Guy pull off a marketing miracle?
    Unless you’ve been in a cave this week, it would have been hard to avoid the splendid, amazing and entertaining Old Spice media blitz, which includes brilliant ads and one of the best social media campaigns in the young history of the channel.  This social media campaign has built tremendous momentum in just a few days.
  • SAZBEAN  |  SATURDAY, OCTOBER 19, 2013
    [Social Media] Top Internet Marketing Strategy Links for the Week of October 14th, 2013
    Best Of News & Notes
  • SCRIBBLELIVE  |  FRIDAY, JANUARY 8, 2016
    [Social Media] Marketing to Millennials [Infographic]
    Personalized and targeted emails, social media, how-to videos, blog posts, and eBooks are better methods of reaching this audience. Sarah Corley is a marketing specialist at the WSOL agency where she works with clients to deliver stellar results via social media strategy. Content Marketing
  • KAON  |  TUESDAY, SEPTEMBER 15, 2015
    [Social Media] Hubspot Inbound Conference Recap 1 of 9
    Intersection of Content and Social Media, presented by Sonia Simone from Copyblogger. This session focused on how your social media posting should be about content promotion and how vital it is to always optimize your content for social sharing. Use your social platforms as listening platforms.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 30, 2010
    [Social Media] Why Regularly Updated Content is so Important
    You need a social media strategy which places where you connect with people and distribute your content. social media strategy helps people find your content (no one really browses websites or blogs anymore), have conversations about it and share it. The same is true for social media. What do you think?
  • MARKETING EDGE  |  FRIDAY, DECEMBER 7, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Now what?
  • MARKETING EDGE  |  SATURDAY, JUNE 14, 2008
    [Social Media] A time for dialogue in democracy, an interview with the authors of Millennial Makeover
    have said for a long time that social media is more a movement than a market. The nature of social media and the timing of this technology fits perfectly with the Millennial generation. They are turning to social media, blogs, twitter, Facebook and many others. Time 21:37.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2009
    [Social Media] Authenticity and the new world of "earned media"
    recently engaged in a discussion with Michael Torano , President at Sevens Full (a consultant who works on digital out-of-home advertising), who had some great insights into becoming a successful participant in social media: "The old adage "Content is King" also applies to social networking, social media and online community efforts for business.
  • MARKETING EDGE  |  FRIDAY, NOVEMBER 16, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Social Media] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. 1) Social Media Manager. Job Description: Do you tweet, share, and post to social media in your sleep? The ability to communicate on social platforms in a consistent, on-brand voice. Definitely! Maybe not.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2016
    [Social Media] How Marketers Should Engage Their Mobile User
    Think about the last time you clicked on a link in an email or social post on your mobile device from one of your favorite apps. By focusing on your mobile engagement, it will allow you to better segment your content for your users via email marketing, social media, and web to app experiences. Don’t let this deter you.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 8, 2012
    [Social Media] 4 Ways Of Obtaining Thought Leadership on LinkedIn
    Successful Social Media Marketing requires being where your audience is, frequenting appropriate social media channels such as LinkedIn , and engaging with platform users.  Without a doubt, the current trend of spending more time online , particularly on social media websites, is partially the cause. 
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 23, 2012
    [Social Media] I’m 25 And I’m Offended!
    As a 25 year old that has involvement in my company’s social media campaigns, I wanted to hop on the bandwagon of replies against Hollis Thomases and her article, “11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media” and offer some reasons why I feel 20+ year olds should manage your social media platforms.
  • DIRECT RESPONSE COACH  |  TUESDAY, DECEMBER 3, 2013
    [Social Media] How do you qualify an inbound lead?
    So you write a post, distribute it to your subscribers, share it on social media and then watch as visitors come to your blog or website and download your free report in return for their email address. This is how leads are generated through inbound marketing. The best part is that over time that same [.]
  • READYPULSE  |  THURSDAY, OCTOBER 16, 2014
    [Social Media] The Stages of a Brand Ambassador Program: A Lifecycle
    Amplify: The fruits of activation can be amplified by leveraging the content in your marketing campaigns, rebroadcasting to your social audience and showcasting ambassadors who bubble up in the program in your marketing channels. It is critical to understand the different stages of a brand ambassador program in order to have success.
  • OPENTOPIC  |  FRIDAY, FEBRUARY 26, 2016
    [Social Media] Hadoop is Transforming Advertising
    Apache Hadoop brings this “new” data under analysis, by ingesting social media, clickstream, video and transaction. Opentopic blog >> hortonworks.com Consumers have never generated so much data on how they research, discuss and buy products. Marketing ROI undefined
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 5, 2015
    [Social Media] 40 Must-Read Blogs For Entrepreneurs
    Here are the blogs that these entrepreneurs say they read religiously: Entrepreneur: Marc Fowler, President, Bullseye Media , a digital marketing agency specializing in helping dentists attract and retain patients. 1. Entrepreneur: Tim Sohn, CEO and founder, Sohn Social Media Solutions , social media education and marketing. 9.
  • HUBSPOT  |  FRIDAY, OCTOBER 5, 2012
    [Social Media] Big Bird Shows Marketers the RIGHT Way to Newsjack the Presidential Debates
    More specifically, riding the giant tidal waves that ensued on social media when Mitt Romney said that, while he loves Big Bird, he still wants to cut government funding for PBS. They even included social sharing buttons -- which data shows lead to 7X more mentions -- on the webpage they direct people towards! Until now.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 14, 2012
    [Social Media] Speaking Directly About B2B Direct Marketing With BtoB Magazine
    As much as I rely on blogs and social media for information about B2B marketing, I still look forward to each new issue of BtoB Magazine landing on my desk. Whatever your industry, I’m sure you. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 12, 2011
    [Social Media] 4 Reasons Why LinkedIn (and not Facebook) Might be the Better Choice for Your Company
    Successful social media marketing is about knowing where your customers are and establishing a presence there.  It is clear that professionals from all demographics are spending a great deal of time with social media, and that Facebook is the main networking site where we spend (or rather, waste) our time.  is simple. 
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Social Media] LinkedIn Gradually Rolling Out Ability to Comment/Like Status Updates as Your Company
    In other words, if our social media manager, Brittany, wanted to comment on or like a post appearing on HubSpot''s LinkedIn Company Page , she can now do so as HubSpot instead of as Brittany. And in social media, personalization is kind of what it''s all about. The Pros & Cons of Commenting/Liking as Your Company.
  • MARKETRI  |  THURSDAY, JANUARY 3, 2013
    [Social Media] 6 Strategies to Make Your A/E/C Industry Conference Experience "Social"
    If your 2013 marketing budget includes a conference or trade show or two (whether you are attending, exhibiting, or sponsoring) the following social strategies will help you maximize your experience and help you integrate these offline events into your online social media channels. Use the social media "trifecta."
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Social Media] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Are you trying to optimize your title for social sharing? Using media in your tweet is a great way to engage your followers. Image Credit: Medium.
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 10, 2010
    [Social Media] Creating Different Social Networking Personas by John Leavy
    The different social networking communities on the Web have their own conventions as well. Think of socializing in LinkedIn, a business community for professionals. The Facebook community is more casual, think of having a social gathering of family and friends at your home. The Office of the President itself deserves respect.
  • B2B MARKETING ONLINE  |  FRIDAY, OCTOBER 29, 2010
    [Social Media] New Facebook Groups functionality
    Tags: Social media Facebook social crm social media social media monitoring
  • EMEDIA  |  TUESDAY, OCTOBER 6, 2015
    [Social Media] 5 Easy Ways to Find Shareable Content for Twitter
    As a social media manager, I know that one of the most time-consuming parts of Twitter marketing is putting out a consistent stream of engaging content. One of the most time-consuming parts of Twitter marketing is putting out a consistent stream of engaging content: how much content do I need to share? How much is too much?
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Social Media] Savvy Week in Review - February 25
    Are Social Media Relationships Frail and Fleeting by @ducttape The Duct Tape Marketing guru takes on Malcolm Gladwell's recent assertion in the New Yorker that Social Media relationships aren't built to last. How Social Media Amplifies Competitive Advantage – by @markwschaefer Mark W.
  • WONDERING OUT LOUD  |  FRIDAY, JUNE 3, 2011
    [Social Media] Social is great, but it can’t replace personal
    Social media is a great way to engage with your market – we all know that – and an untold number of companies are now taking part. Too often, what is now called social is anything but personal. What hit me hardest, though, is I never expected it because of my own perception of the culture they are immersed in.
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Social Media] Online Ad Spend: Still Rising, Trending Mobile & Social
    Perhaps most interesting is the nature of this growth, which reflects a steady shift away from more “traditional” search and display advertising formats to newer platforms like mobile devices and social channels. Getting Social. Social media represents another huge growth area for online advertising, with social ad revenue topping $2.9
  • SYNECORE  |  TUESDAY, MARCH 26, 2013
    [Social Media] 5 Digital Marketing Insights from a New Gartner Study
    As consumers continue to embrace the Internet, social, and mobile, companies are scrambling to beef up their online presence, spending on external marketing services such as search, web design, content creation and management, social media, and mobile marketing. Digital Merges with Traditional Marketing. The Bottom Line.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 18, 2011
    [Social Media] Savvy Week in Review - March 18
    Data: How Wealthy Corporations Spend on Social Media by Jeremiah Owyang @jowyang. Owyang of Altimeter takes a deep dive into corporations who are deemed "wealthy" by annual reports and have had a formal social media program with at least two years of data. Happy spring equinox! " Definitely not.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 7, 2011
    [Social Media] 4 Questions to Ask Yourself Before Creating Your LinkedIn Public Persona
    This is exactly why social media, including LinkedIn, requires a strategic approach.  The fascinating thing about social media, of LinkedIn is definitely a part, is the social component.  It is what draws some people into having conversations and posting things on various social media channels that they might later regret. 
  • GREAT B2B MARKETING  |  FRIDAY, MAY 14, 2010
    [Social Media] Getting Noticed – in a Good Way – by John Leavy
     . Let’s talk about being noticed in the social media community; being noticed without being obnoxious or looking desperate that is. Here are some quick ways to begin to establish credibility in the social media stratosphere. Everyone following you in the social media communities may not be friendly.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Social Media] Savvy Week in Review: July 1
    Science of social media timing by @ danzarrella. 20 Experts, 1 Awesome Resource: The Social Media ProBook by @jchernov. Joe Chernov makes the list twice this week with this pointer to an Eloqua-sponsored eBook featuring gems from some of the most influential social media pros. all the fun stuff.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 3, 2014
    [Social Media] 4 Winning Tactics to Put in Your Marketing Plan
    Your presence on social media and how others share your content makes a huge difference. If you need assistance, I provide marketing consulting, including strategic plans and implementation of traditional and social media marketing. Happy New Year! Marketing continues to change at lightening speed. Substance is king.
  • MARKETING EDGE  |  MONDAY, MAY 16, 2011
    [Social Media] 5 Ways to Make QR Codes Work
    The Marketing Edge Podcast spoke with Roger Matus, Hitting on a single topic in marketing, social media and business communications. marketing mobile Implement QR Codes Microsoft tags mobile marketing QR Codes social taggingQuick and to the point.
  • AVITAGE  |  SUNDAY, JUNE 8, 2014
    [Social Media] Why Google Plus is Our Company Content Hub (and should be yours)
    The points here take nothing away from the fact LinkedIn is an important social platform, especially for personal use and content publishing. This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Social Media] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    We Are Social’s Social, Digital & Mobile Worldwide in 2014. The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Final Thoughts.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Social Media] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    What you can count on, however, is that whatever she writes will be so interesting that you’ll forget that you were supposed to plan your social media calendar during that half-hour. This blog’s standout feature is how it combines marketing savvy with creativity in multiple media. 3) Jim Gray. Those people are missing out.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 16, 2015
    [Social Media] Two reasons to invest in online business video production
    Across social mediaSocial video is the most watched and share type of content on social media. To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. But if they ARE busy, they will prefer to watch. Like this post?
  • SAZBEAN  |  SATURDAY, JANUARY 4, 2014
    [Social Media] Top Internet Marketing Strategy Links for the Week of December 30, 2013
    Marketing
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 18, 2012
    [Social Media] B2B gets Pinteresting
    Pinterest has rapidly shot up the rankings to become a major contender in the social media marketing world, ranked third behind only Facebook and Twitter in terms of popularity. To add to this Pinterest functions as a social media channel, allowing users to follow other users that interest them. The new contender. Charm.
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 6, 2011
    [Social Media] This is the week that was: The age of the digital bin man
    There have been many stories recently of organisations slipping up through on social networks, but what about when the bloggers get it wrong – putting businesses in jeopardy. Infographic of the week: You could create your very own infographic around the number of social media infographics being passed around from network to network.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 26, 2013
    [Social Media] Making the Social Connection an Emotional Connection – guest post by Jeffrey Hayzlett
    Editor''s Note] We’re delighted to share this great post by our good friend and marketing expert @JeffreyHayzlett on how to make your social connection into an emotional one. With the advent of social media and mobile marketing, we have an exceptional advantage to driving that connection. Nice cowboy hat, Jeff! Use them! 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 22, 2010
    [Social Media] Social web and new story-telling
    Are there ways to mash-up these social media technologies to tell your story in a new way? Tags: Case studies Social Media best practices YouTube and video Watch this video. It’s less than a minute long. Would this story be told more effectively through. traditional video of this couple? written story? Like a book.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 12, 2009
    [Social Media] The six best marketing blogs you’ve never heard of
    Recent topics include “How to Manage your time on social media,&#   “How to Motivate your Team&# and “Six Tips to Re-Engerize in the Afternoon.&#   It’s not strictly about marketing, but it’s just very well done. Tags: Marketing Solutions blogging social media well most days at least. 
  • HUBSPOT  |  TUESDAY, OCTOBER 30, 2012
    [Social Media] The Somewhat Surprising State of Online Advertising [New Data]
    As the infomercials say, "your results may vary.". 3) Actually, traditional media is overwhelmingly the preferred place to view advertising. plain advertisements? I am excited to see the preference for things like consumer forums and friends, family, and coworkers, which are considered "traditional media" in this study. Annoying?
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 29, 2015
    [Social Media] 5 Tips for Marketing Podcasts with Social and SEO
    In my last post, I talked about how to share your podcast on social media. This is a critical step in getting your podcast out to the world, as well as another great item you know you can add to your social media scheduled posts if you have a weekly podcast. In this post, I’m […]. Author information. Podcasting
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 30, 2012
    [Social Media] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
    Gail Goodman, CEO of Constant Contact , recommends brewing up some off-season excitement around your seasonal business, including promoting customer success stories on your company blog or via social media and pushing out valuable content that engages customers year-round. Everyone always says pets are smarter than people. Don’t they?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 24, 2016
    [Social Media] The Mobile Marketing Disconnect CMOs Need To Be Aware Of
    In 2011 I wrote a piece entitled T he Major Disconnect Between Brands and Consumers When It Comes to Social Media. Social interaction - 33%. One of the first things I was taught in marketing school was I am not marketing to myself; I am marketing to the target audience. It sounds fairly simple, right? History Lesson First.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 8, 2011
    [Social Media] You’re one interaction away from the life you want
    The headline for this post I think is a very applicable philosophy to approaching the social web. If you have really immersed yourself in this world you’ve probably experienced what Mark calls this wonderful random synergy of social media by now.  By Srinivas Rao, Contributing {grow} Columnist. What is the process?
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] Content Calendar for Content Marketing
    I have been working with one of our clients for a few years on their search and social media campaigns. Social media metrics that are provided in Facebook Insights including which posts generate a conversation or motivate someone to take an action. In general, the dashboard includes the whole 9-yards.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 14, 2009
    [Social Media] LA Fire Department has lessons for B2B marketers
    I was in a conference session the other day and a case study on the Los Angeles Fire Department’s use of social media. The first parallel is that at first glance, it’s not obvious what either should be doing in the social media realm. Tags: Social media LAFD Buying Process Education think there are many.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Social Media] The Top 8 Priorities for Any One-Man Marketing Team
    If you put together buyer personas now, and then create every piece of content with a persona in mind, your content will work harder for you -- in fact, you may find persona-driven content results in your audience marketing your content for you! 3) Focus on the right social media platforms. Especially for a small business.
  • AD YOUR COMMENT HERE  |  THURSDAY, NOVEMBER 10, 2011
    [Social Media] Location-Based Marketing: Guest lecture notes
    I was able to guest lecture for Dr William Ward ‘s two social media courses at the Newhouse School earlier this week. Each class has gone over various topics in social media, and this week they focused on location-based technologies and marketing.  I’ve included some of the key clips below.
  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 22, 2009
    [Social Media] Prospecting with LinkedIn: a how-to for B2Bs
    In any number of recent posts, we’ve always included LinkedIn in our Holy Trinity of B2B-useful social-media networks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 4, 2010
    [Social Media] The social web: New battlefield, same war
    Another variation is that the social web has “changed everything&# about business and marketing. Pre-social media, pre-Internet, even pre-mass communications, the fundamental tenet of marketing was this: Establish a brand promise based on consumer trust and never, ever break that trust. No, it hasn’t.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Social Media] How Facebook’s Graph Search is Embracing SoLoMo
    Although CEO, Mark Zuckerberg, has made a point of emphasizing that the new tool is "not Web search,” many have speculated that Graph Search is the social media website’s attempt to compete with their biggest competitor, Google, in the market for search. Graph Search is Facebook’s debut in to the search engine market.
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 14, 2010
    [Social Media] Vital statistics for B2B marketers – The case study
    Back in June, Earnest began its very own social media experiment. Each week the social web turns up a whole plethora of facts and figures – occasionally insightful, sometimes jaw dropping and now and then, just plain bemusing. Various media coverage. ‘Do you think B2B social media is not worth it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 31, 2014
    [Social Media] What is search jacking and how can it hurt your brand?
    Using my new book  Social Media Explained  as an example, he taught me how to try to prevent spammers from hijacking this brand. Maybe tap other social media types to answer a question from time to time. Social Media Explained. Maybe tap other social media types to answer a question from time to time.
  • VOLACCI  |  MONDAY, AUGUST 12, 2013
    [Social Media] Social Currency: Pay with a Tweet
    Leverage your social media authority in a whole new way with the latest in online currency -- Pay with a Tweet. In fact, it was the first social commerce app ever to win a Cannes Lion award. Social media is a well-known, cost efficient way for small to medium sized businesses to get the word out about your company.
  • SYNECORE  |  TUESDAY, NOVEMBER 27, 2012
    [Social Media] 6 Steps to Generate Leads Online with Content
    An effective content strategy should contain written, audio, and visual media. Promote and Engage on Social Media - If content is your brand’s message, social is its amplifier. However, sharing your content on social media is the easy part. Don’t forget this. The same is true with content marketing.
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 22, 2011
    [Social Media] Waiving Speaking Fee for Book Buyers
    B2B is hot topic these days as marketers look for applied wisdom and operational frameworks to help them integrate social media into their existing organizational outreach efforts.  Everyone seems to be interested in the concept of using social media to reach a focused, select group of individuals.
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