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  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 4, 2012
    [Social Media] MindMatrix Adds Sales Support to Marketing Automation
    Concretely, this refers to centrally-created marketing materials that are automatically personalized for individual sales people; desktop and smartphone alerts for Web activity by sales targets; and creation of personal Web sites, landing pages, and social media accounts. I'm sure plenty of other specialists exist as well.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 12, 2015
    [Social Media] Make Your Storytelling Content Worth Sharing
    Nothing can convey the heart and soul of brand, product or personal essence like a solid story that can be retold (shared) with contemporary social tools. This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Storytelling is the most powerful messaging tool available to us. Justice Mitchell.
  • ACT-ON  |  MONDAY, JANUARY 4, 2016
    [Social Media] A Digital Marketer’s List of 2016 New Year’s Resolutions
    Possible things to stop doing: Participating on a social media platform you aren’t getting results from. SOCIAL MEDIA. 16) I will not leave negative, nasty or snide comments on blog posts, in forums, or anywhere else on social media. Do you make New Year’s Resolutions? About 45% of us do. There’s a downer.
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Social Media] Four Digital Marketing Mistakes You Should Never Make
    There’s a tendency among agencies (and brands) to approach social and digital campaigns the way we tackle traditional marketing; putting all our energy into producing well-thought-out content. In the old days of social media (five years ago!) If you feel a little behind the curve, don’t worry. That’s all well and good.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] Building Your Brand at All Stages of the Pipeline
    Potential clients are seeking interactive information online about your company, and these forms of media allow you precision and consistency in your message. Social Media You can use social media platforms like LinkedIn and Twitter to deliver your firm’s message to clients and to promote new pieces on your site.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 19, 2012
    [Social Media] Advice for Directors and Managers of Marketing | from top Chief Marketing Officers
    We love comments and those who share on social media. The new white paper with advice from Chief Marketing Officers for Directors and Managers to deal with the crazy new world of marketing is now available. Sponsored by Silverpop, it’s penned by Jeff Ogden of the sales lead generation company Find New Customers.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 10, 2011
    [Social Media] 62% of B2B Marketers’ Biggest Challenge: Lack of Resources
    Related posts: B2B’s Biggest Social Media Screw-up Is Lack Of Action. Study: 93% of B2B Marketers Use Social Media Marketing. In a recent Marketing Sherpa 2012 B2B Marketing Benchmark Report, B2B marketers were asked to identify their top challenges in their marketing efforts. 100+ SEO Resources for B2B Marketers.
  • SYNECORE  |  SUNDAY, FEBRUARY 9, 2014
    [Social Media] Marketing Goes SoLoMo
    Which leads me to the next point: we mobile-toting humans are essentially social creatures. When looking for opinions about products to buy, the whitepaper noted that Millennials are 3X more likely than Boomers to turn to social channels. As a general proposition, I think it’s fair to say that marketing is going mobile.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Social Media] SMX East 2014 Preview: Competitive Research for SEO
    Social Media  . How much time should we spend in social media?” It’s a question we hear a lot, especially in the B2B space. There is no one answer to that question but even if you aren’t using social media, you can get information about your competitors through it. So how did they do it? Schema Markup.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 12, 2013
    [Social Media] Introducing – Show Metrics on Marketing Made Simple TV!
    Since the show is carried by sites such as CMO.com, Social Media Today, Business2Community and DigitalEthos.org., my thought was that this information was not available. Viewbix also tracks social sharing and clicking on apps in the show, like Twitter or ConstantContact. But we lacked show metrics. Sponsors wanted more.
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Social Media] A Beginner's Guide to Choosing the Right Colors for Marketing Designs
    Whether you’re choosing colors for a new brand or creating graphics for your social media pages, learning this essential skill will help you improve your visual strategy and create beautiful designs. For example, if you’re creating a social media graphic for a ladies boutique, a pastel color scheme could provide a feminine touch.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 25, 2014
    [Social Media] Understanding Social Customer Experience Path to Purchase Behaviors
    Understanding Social Customer Experience Path to Purchase Behaviors by Joe Ruiz - Maximize Social Business. Related Stories 5 Ways To Be More Productive on Instagram 5 Stories Your Business Should Be Telling On Pinterest The True Secret to Generating Social Media Traffic. Not the Same Old Funnel … Continue Reading.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 6, 2011
    [Social Media] SDL Buys Marketing Automation Vendor Alterian for $107 Million
    On the other hand, Alterian did have some SaaS components to its business, notably SM2 social media monitoring (formerly Techrigy). SDL’s chairman is quoted as saying that “The marketing analytics, campaign management and social media were the big attractions” of Alterian, so presumably the company will keep those businesses.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 4, 2014
    [Social Media] Connecting personal branding, your online network, and business value
    gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Do you nurture your online personal brand?
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Social Media] Sales Best Practices include Marketing-Sales Alignment
    Use of social media to identify decision makers. Besides the crucial alignment initiative with sales, marketing can support sales by putting together a comprehensive content plan that includes market research, value proposition, social media, and tactics that improve lead quality.  Keeping existing customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 16, 2010
    [Social Media] Cleaning house on Twitter: A drama in 10 tweets
    The idea that “numbers don’t matter&# is one of the most emotional subjects I’ve witnessed on the social web.  It’s our precious little secret: Most people pretend they don’t care, but they do.  Here is the ying and yang of the social media “numbers.&#. Part ONE.  The curtain rises. Part TWO. 
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, APRIL 27, 2011
    [Social Media] Is Your Content Marketing Program a Success?
    No social metrics Surprisingly, the lowest responses came in for social media engagement and SEO impact. Content marketing is one of the most popular strategies deployed by today's B2B marketers to attract and engage prospects, and guide them through the buying process. But how do marketers measure content marketing success?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 18, 2012
    [Social Media] Free “Cheat Sheet” – The 7 Keys to Successful Lead Nurturing
    We love comments and those who share on social media. Compliments of the lead generation company and global marketing firm Find New Customers , we share the great cheat sheet 7 Keys to Successful Lead Nurturing. According to a top expert, Lead Nurturing gives the “biggest bang for the marketing buck” out there today.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 11, 2015
    [Social Media] Tips To Build Engagements: Relationship Advice for Marketers
    Social - The channel for chatter, tagging, and teasing content. Tag your customers on social media to celebrate their successes. 5. Valentine’s Day is right around the corner, so cue in the comparative content! • Email - The trusty channel for offering information to those who’ve opted in.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 4, 2013
    [Social Media] The Magic Behind the Curtain: Marketing Automation Makes it All Happen [Infographic]
    Whether it’s thinking about how to build relationships with buyers, how to leverage the newest social media tool, or how to tie marketing effort to revenue , the modern marketer has a lot on her mind. by Dayna Rothman There are so many moving parts to today’s marketing landscape.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 8, 2015
    [Social Media] 7 Top Trends to Impact AEC Marketing in 2016
    For the past two years, I have identified the proliferation of content (video, blogs, webinars, speaking, writing, social sharing) as a top disruptor for AEC marketing. Social – it’s not just a verb, but also a noun. Social media advocacy can help amplify firm and Visible Experts’ messaging.
  • HUBSPOT  |  FRIDAY, NOVEMBER 16, 2012
    [Social Media] Understanding the New Roles in Marketing
    In a socially driven market, the role of a customer evangelist becomes all the more critical. Not to mention that Social Media Examiner reported earlier this year that 76% of marketers planned to increase their use of YouTube and video marketing , making it the top area marketers would invest in for 2012. "Ch-ch-ch-ch-changes."
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 14, 2015
    [Social Media] Content and Commerce: A Study of Buyer Mindsets
    This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. At present he is responsible for various marketing and social business objectives that emerges from his twelve year-old consulting practice named Big Block Studios. Author information. Justice Mitchell. Content Marketing
  • VIEWPOINT  |  TUESDAY, NOVEMBER 12, 2013
    [Social Media] PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal
    They have more than 1,600 original blog posts on their site — a new post seven days a week — and this content drives traffic from Google and from social media. Who has control over when a sale is complete? Is it the salesperson? The marketing team? The client? Every situation is unique. The Quality of Leads is Abysmal. agree.
  • NUSPARK  |  MONDAY, JANUARY 9, 2012
    [Social Media] The missing topic on b2b digital lead generation: advertising
    Remember media plans?  If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away.  Paid search attracts immediate inquiries with promotional messages. I use social media because: I want to ask my connections about their experiences with potential solutions.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Social Media] How to Structure a Marketing Team of Any Size
    Here''s an idea of which roles belong where: Attract: Your content writers, designers, SEO specialists, and social media managers. The slide illustrates exactly how marketing leaders should structure their teams in different team sizes and stages. The question of who to hire next requires you to first take a look at your current team.
  • THE NEW STRATEGIST  |  FRIDAY, FEBRUARY 21, 2014
    [Social Media] Molson owns Canadian team pride with epically shareable social pics
    branding olympics molson canadian canada canadian marketing social media Molson Canadian has always been an iconic brand up here north of the 49th. The now legendary “I AM CANADIAN” rant is ingrained in our national heritage as ‘much more than a commercial’. Nicely done, Molson Canadian.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Social Media] B2B Retargeting – Benefits and Pitfalls
    Have either posted or read social media content related to accounting software. Two general categories of retargeting are ad retargeting and social retargeting. Social retargeting works in a similar fashion.  In subsequent posts I will talk about some of the specific media and methods you can use to retarget prospects.
  • HUBSPOT  |  MONDAY, FEBRUARY 11, 2013
    [Social Media] 101 Sure-Fire Ways to Make People Hate Your Marketing
    Social Media Marketing. 1) Don't bother with maintaining a social media presence. Just completely ignore the fact that, a ccording to Pew Research Center , 69% of adults use social media. Or you could do this instead. 3) Don't reply to your fans and followers in social media. Oh look! Right?
  • BIZNOLOGY  |  WEDNESDAY, JUNE 30, 2010
    [Social Media] What's a Facebook fan worth?
    They are immediately puzzled, however, because they know that I am an advocate of using social media for marketing. Full disclosure: I am the Chief Strategist at Graco's social media agency, Converseon, although I had noting to do with the great idea I'll explain here.] Image via Wikipedia. Let me explain myself.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 15, 2016
    [Social Media] How Data is Driving Marketing and Other Data News
    Suppose your high school class reunion committee is using a social media platform to streamline communication among classmates, but requires you to complete a profile using your name and photo. If it's Friday it must be time for The Friday Five , our weekly curated content roundup of five articles. How Is Data Driving Marketing?
  • THE POINT  |  SATURDAY, MAY 16, 2015
    [Social Media] 4 Key Takeaways from the 2015 SiriusDecisions Summit
    Targeted display advertising is an obvious candidate, but social media is also an intriguing possibility. Consider a company like Insightpool , whose technology enables marketers to identify, connect and nurture 1:1 social relationships at scale. 4. Outbound is the New Inbound. Lead Nurturing Isn’t Just Email Anymore.
  • PROTEUS B2B MARKETING BLOG  |  FRIDAY, AUGUST 28, 2009
    [Social Media] B2B Email Marketing Best Practices eBook
  • SYNECORE  |  SATURDAY, FEBRUARY 15, 2014
    [Social Media] Don’t Kill Your Company’s Buzz, Stop Using Outdated Buzzwords!
    It starts as a single word or phrase casually written into a blog post, video, or social channel. That social group has just turned that word into the norm for their Internet speak, and, just as likely, some other once-beloved jargon is now a conversational has-been. Social Media Optimization (SMO). Then another. Organic.
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Social Media] 9 Brands With Brilliant Facebook Marketing
    There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). While it’s hard to predict the future of Facebook and social media, it remains a major player in social media marketing today. Is it on the decline? Number of Likes: 22.6 million.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 11, 2015
    [Social Media] Make Sense by Speaking to Your Audience – Not Above Them
    This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. At present he is responsible for various marketing and social business objectives that emerges from his twelve year-old consulting practice named Big Block Studios. Author information. Justice Mitchell. Content Marketing
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 27, 2014
    [Social Media] Value Proposition: What motivates prospects to buy from you?
    B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign? Tweet One day at the office, I decided to put a dollar bill on my cubicle wall. When people walked by, they would ask why I was putting money on my wall. My initial response was that I simply like money. Change drives growth. Then, my wall became stagnant.
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 27, 2015
    [Social Media] The T Shaped B2B Marketer: The Importance of Being Deep and Wide
    As I showed in my post " The B2B Inbound Solar System: Dimensions of A Solid Inbound Strategy " you can't do SEO if you don't have content, you can't have content if you don't have a website, you can't have social media if you don't have content and so on and so forth. B2B Marketing Definitions B2B Marketing Strategy
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 30, 2011
    [Social Media] What Salesforce’s Acquisition Of Radian6 Means for Sales People
    Salesforce.com shakes the SaaS world again with this mornings announcement that they have acquired social monitoring company Radian6 for $326 Million. This is the first example of a CRM company making a definitive move into the Social Monitoring space. Sales Intelligence Social CRM Social Selling B2B b2b sales CRM crm 2.0
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Social Media] 7 Important PR Lessons Every Content Marketer Needs to Learn
    But PR is a more strategic, sustained practice than that, and it’s a field content marketers need to understand as owned, earned and even paid media continue to intersect. Are influencers talking about you on social media? I tried to explain public relations to my grandmother once. You’re in The Wall Street Journal. What is PR?
  • THE FORWARD OBSERVER  |  MONDAY, JULY 1, 2013
    [Social Media] Seven Things You Need To Know For Kick-Ass B2B Email Marketing
    Social media marketing maven Jay Baer likes to compare email marketing and social media to Madonna and Lady Gaga. Social media is the hot new thing, more like Lady Gaga. And kick ass. Email marketing and Madonna, on the other hand, have been around a while and are not considered quite as sexy.
  • SYNECORE  |  SUNDAY, FEBRUARY 2, 2014
    [Social Media] Why Mobile Apps will Drive the Future of Marketing
    Moreover, given that mobile devices are ultimately toted around by humans occupying a physical (and virtual) space, the future of mobile is inextricably linked with social media. Virtually every day, new evidence emerges of the consumer shift to mobile. It is in this way that mobile apps will drive the future of marketing.
  • VOLACCI  |  MONDAY, OCTOBER 7, 2013
    [Social Media] Who Does Google Think You Are?
    We''ve gotten some great social media responses to last week''s article on the new Audience Reporting demographics features that Google Analytics is planning. Click here to see the original article). Among the responses, a recurring theme is, how does Google know who we are? Who does Google think you are? google
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 17, 2013
    [Social Media] No, Content Will Not Kill Advertising
    The latest killers are the social media and content marketing stars. The power of the real customer experience is why so many sales and marketing activities offer a glimpse of that experience, from demos and trials to encouraging clients to share their experience in social media. Advertising is dead (again). Not so fast.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 7, 2015
    [Social Media] Navigating the shifting sands of Facebook marketing
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Have you figured out Facebook marketing?
  • WEBBIQUITY  |  TUESDAY, JUNE 23, 2015
    [Social Media] 21 Spectacular SEO and Search Marketing Stats and Facts
    Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and  and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. How can marketers get the most out of search? eMarketer ).
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 15, 2014
    [Social Media] What Facebook’s Next Round of Algorithm Changes Means for Pages
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. What Facebook’s Next Round of Algorithm Changes Means for Pages by Jim Belosic - Maximize Social Business. What’s behind the change? In their […]. Faceboo
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Social Media] 11 Guaranteed Ways to Get Others to Retweet Your Content
    After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels. And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction. O60n8r - This is awesome.
  • WEBBIQUITY  |  TUESDAY, JUNE 3, 2014
    [Social Media] 19 Remarkable Guides on Business Strategy, Leadership and Motivation
    For example, no one was talking about the social employee as recently as late 2006, but according to Google Trends , search interest in the term has quadrupled in the past five years. How can companies tap the social exposure potential of their workforces? What the Social Workforce Means for All of Us by iMedia Connection.
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Social Media] Tweet This, Not That: Simple Swaps That'll Make Your Twitter Posts More Appealing
    Compare these two tweets about a Pepperidge Farm social media story -- which tweet would you click? NOT THAT: 5 Brands That Surprised Their Social Media Fans | Digiday [link] via @digiday. When it comes to Twitter, social media data shows that simple calls to action are the most effective. Tweet.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 12, 2011
    [Social Media] LinkedIn Logins See Big Rise in 2010
    I’ve alway been a big supporter and advocate of B2B companies engaging social media with LinkedIn. According to a recent article in eMarketer.com, social media Gigya  saw a 17% increase of logins using LinkedIn in a six-month period from July 2010 to Jan 2011. What’s Changing with Social Media.
  • THE NEW STRATEGIST  |  THURSDAY, MAY 19, 2011
    [Social Media] 4 'Share' Button Tips - Choosing the best buttons for the job.
    There are as many types of ‘Share’ buttons as there are Social Media sites, so how do you pick the right ones for your site and avoid the clutter? Do a Google search for ‘social media icons’ and you’ll get countless options of funky, sleek, crazy, and cool social media icons made by graphic designers that you can use on your site.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 8, 2013
    [Social Media] Klout innovation will power search engine results
    This agreement with Microsoft seems to have profound and broad implications for the emerging world of “social influence” and the high-stakes world of search engine marketing. Both Google and Bing have been open about including more results from your personal “social graph” in results. You read that correctly.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Social Media] Marketing With Excel: 6 Ways it Can Make Your Life Easier
    It allows you to plan out your SEO strategy in advance, considering more than just keywords -- targeting all parts of the funnel and social optimization, too. It''s a perfect complement to that SEO template you''ve started using ;-). 4) Use It as a Social Media Publishing Calendar. Okay, take a deep breathe. Did we scare you?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, OCTOBER 18, 2013
    [Social Media] 80% of sales jobs will change in the next 3 years
    And, the way we develop relationships is changing as we connect with people through social media sites like LinkedIn and Twitter. It is a fact. Many sales experts are telling us that 80% of sales roles will change by 2016. That doesn''t necessarily mean that 8 out of 10 salespeople will lose their jobs. You will love this short video.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 20, 2011
    [Social Media] 20 of the world’s most clever Twitter bios
    But they are also funny in their own strange way.  I don’t want to embarass anyone so I’ve removed the handles, but I couldn’t resist some of these clunkers: Fascinated by transactional nature of counterknowledge & public discourse in socially mediated spaces which simulate (but don’t engender) counter-public spheres.
  • BIZNOLOGY  |  WEDNESDAY, JULY 29, 2015
    [Social Media] Why Your Website Matters and How to Make It Matter More
    With the rise of smart phones and social media, it can be easy to overlook the central role your website should be playing in your digital marketing. Special presentation sponsored by Andigo New Media, BarnRaisers, GaggleAMP, and Gerris digital. Your website is that hub. He views his primary goal as encouraging engagement.
  • HOOTSUITE  |  WEDNESDAY, NOVEMBER 25, 2015
    [Social Media] 11 of the Best Influencer Marketing Tools
    It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. Resources Social B2B marketingreturn. TIME: 11 a.m.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 8, 2014
    [Social Media] If you don’t ask, the answer is NO
    We love comments and those who share on social media too. I recently had breakfast with the CEO of the massive ad agency Young and Rubicam and this quote was in the lobby. “ If you don’t ask, the answer is no. ” I agree 100%. How did I book the Chief Marketing Officer of GE, Beth Comstock, on Marketing Made Simple TV?
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 16, 2013
    [Social Media] Why Writing Guest Posts Should Be Very Important to You
    Guest post for Marketo : Igniting Word of Mouth – How WOM Reduced Teen Smoking in South Carolina  (722 social media shares already!). We love comments and those who share on social media. Guest posts not only bring links, they bring an audience for your content marketing. in his recent e-book. Boy does it ever!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 20, 2011
    [Social Media] Meet the growtoonists Kacy Maxwell and Joey Strawn
    Kacy Maxwell and Joey Strawn add a fun and unique flavor to {grow} each Friday with their nutty social media cartoons. During a recent visit to Nashville I had the opportunity to catch up with two of my favorite guys for the very first time — the growtoonists! Agree?
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 10, 2013
    [Social Media] My Real Passion. It’s not what you think.
    We love comments and those who share on social media. Jeff Ogden, the award-winning marketing expert and President of sales lead generation company   Find New Customers is a proud graduate of the University of Notre Dame. Graduates of Notre Dame are called “domers” and there’s a saying too. What do you think?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Social Media] Common Concerns With Marketing Automation: Where Do You Rank?
    The most important marketing automation features are lead nurturing, integration with CRM, social media and mobile platforms, and analytics and reporting capabilities. Jennifer merges theoretical planning with hands-on experience as a marketing automation expert focusing on lead scoring, closed loop reporting and advanced segmentation. Follow
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    Social media has contributed greatly, certainly, but so has the overall increase in web traffic, digital transactions, video and apps. Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. Even Salesforce announced their own Analytics cloud.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 26, 2013
    [Social Media] What a blog post will look like in 2020
    This is the old model: Write a blog post, publish it, share on social media, wait for comments = clumsy and time-consuming. The next comment will come from a Nepalese village girl that digs your article on advanced social media metrics. 6) Blog posts will be screen independent. No crystal ball required. Screeeech.
  • HUBSPOT  |  FRIDAY, OCTOBER 12, 2012
    [Social Media] 7 Inspiring Examples of Real-Time Marketing in Action
    It’s about relevant messaging, and it's achieved in social channels by listening to and anticipating customer needs. Paid media (advertising), earned media (content), and owned media (social and PR) are rapidly converging into just … media. Pretzel Crisps' "Social Sampling" Program. Image credit: gi
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 24, 2015
    [Social Media] Maximize Sharing on Facebook with Different Post Types
    Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Maximize Sharing on Facebook with Different Post Types by Mike Gingerich - Maximize Social Business. Want more traffic to your website? Yes, […]. Author information.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 19, 2014
    [Social Media] These 5 Facebook Strategies Will Prepare Your Business for the Holidays
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | These 5 Facebook Strategies Will Prepare Your Business for the Holidays by Jim Belosic - Maximize Social Business. Too soon? Facebook
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Social Media] 7 Ways to Optimize Content for Social Sharing
    Social media can be a very valuable tool for promoting content. How to Make Your Content More Social Media Share-Friendly. 1. By "magnetize," we mean it's important to make the article titles and headlines of the content you share in social media really stand out and pull people into your content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Social Media] How I totally screwed up my blogging strategy
    by Melanie Kissell Related Stories 8 ways blog writing is unique This is why I am not reading or tweeting your blog post What Proctology Exams Teach Us About Social Media Big blog posts that made a difference The Paradox of Social Media Popularity. For the first time in four years, I seemingly had nothing to write about.
  • WEBBIQUITY  |  WEDNESDAY, MAY 27, 2015
    [Social Media] How to Make News Content Viral Using People-Based Marketing
    Pay-per-click marketing provides an important platform through which content promotion and other social PR efforts can be successfully driven, and just a minimal investment can lead to huge returns for your business. Essentially, PPC harnesses the power that email and social media marketers have had in their arsenal for a while now.
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] How to Beat Larger Competitors at B2B Marketing and Sales
    People like to root for the underdog (David), and if you have a good story, the media can help you spread your message about how you are overcoming the giant company (Goliath). Utilize content marketing, pull marketing and social media. This is equally true in smaller market segments. Certainly there are some disadvantages.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 23, 2011
    [Social Media] Weekly Wrap Up - September 23rd
    Check this post from Jon Buscall of Jontus Media for some great tips on how to turn things around with the strategic use of an email newsletter. Social Media Longevity: Twitter or Facebook? Three Reasons Social Media Marketing Favors Small Businesses by @markwschaefer. Here are this week's picks for top reads.
  • HUBSPOT  |  THURSDAY, MAY 1, 2014
    [Social Media] 7 Avoidable Problems That Are Stressing Out Your Marketing Employees
    It’s hard enough to have to manage so many different marketing channels these days -- social media, blogging, landing pages, SEO, paid search, email -- but imagine using a different tool for each one of these. Marketers are publishing to social media in real time, all the time. It''s good for everyone.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Social Media] Consumer Brand SEO Pulse: 4.2.15
    Whether it’s sharing 8 tools for Google penalty recovery or helping you better understand your social ROI, we’ve got you covered. Tracking Your Social ROI: How to Prove the Power of Social Media”. It’s hard to prove the ROI of social media since, most often, it’s not tied to revenue. Is it bad? link]. link].
  • HUBSPOT  |  TUESDAY, OCTOBER 6, 2015
    [Social Media] 10 Tried-and-True Tips for Sales and Marketing Alignment
    Build a Google Calendar and add the date and time of your promotion (it might be an email, webinar, or social media campaign) along with the URL, the main talking points, and description of each offer. Get them to use social media. Suddenly, communication between Sales and Marketing was much harder to get right.
  • ANNUITAS  |  THURSDAY, MAY 29, 2014
    [Social Media] CASL Countdown for B2B Marketers
    Here are some points to note as you prepare your organization for CASL: Scope – CASL applies to all commercial electronic messages, which not only includes email, but also SMS, instant messages, and social media posts.  It also covers email coming from within or outside of Canada to Canadian residents.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] Don’t block me bro: Internet ad blocking takes hold
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Why are marketers playing along with this?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 17, 2012
    [Social Media] Everyone is Talking about Social CRM. Few are Doing It.
    by Jesse Noyes | Tweet this If your organization hasn’t adopted social CRM , don’t feel so bad. Social CRM may seem like the topic du jour, but in reality most of the market isn’t adopting the principles or technology needed to truly make it work. This is the current state of social CRM adoption – at least according to Awareness Inc.,
  • HINGE MARKETING  |  FRIDAY, JANUARY 8, 2016
    [Social Media] Top 4 Online Marketing Trends for 2016
    Whether we’re talking about content development, social media or email marketing, making sure your materials and content is super specialized to your audience will be very important. Don’t be the anti-social wallflower. Strategic social media marketing will rise to a new level in 2016. You have mail!
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 10, 2011
    [Social Media] Laugh and Learn featuring @fearlesscomp: Episode 12 – Simplicity
    Here’s what Social Media B2B wrote: “Kinaxis used the same dating/relationship storyline to poke fun at a supply chain management rival, but thankfully  Sally Ann Perkins is not wearing a monogrammed t-shirt.  This is one of our favorites!). How can you promote the idea of simplicity? Shout it… or show it?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 11, 2015
    [Social Media] Tips To Build Engagements: Relationship Advice for Marketers
    Social - The channel for chatter, tagging, and teasing content. Tag your customers on social media to celebrate their successes. 5. Valentine’s Day is right around the corner, so cue in the comparative content! • Email - The trusty channel for offering information to those who’ve opted in.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] How Jeff Ogden of Find New Customers got one of the nicest business cards in America
    We love comments (no SPAM please) and those who share on social media too. Jeff Ogden of Find New Customers  (the broken video on Find New Customers is now fixed. good business card is so important today, and I have a great one. Good idea, Gary. This image is not my family but it is a nice Christmas photo for you to enjoy.
  • MARKETING EDGE  |  SUNDAY, JANUARY 2, 2011
    [Social Media] 2011 The Year of The Groupon
    Hitting on a single topic in marketing, social media and business communications. Time 25:03 Groupon is getting plenty of press regarding their growth, currently valued at $4.75 billion, or Groupon’s current round of funding raising, $950 million, or turning down a $6. Quick and to the point.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, APRIL 30, 2010
    [Social Media] Lead Generation 2.0 Critical Success Factor #9
    This 112-page publication is full great ideas to help you boost your lead generation, website, email, social media and make your overall marketing more effective. I recently wrote about the 8 critical success factors for lead generation 2.0. The unofficial #9 came into my inbox earlier today – effectiveness. encourage you to check it.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 25, 2012
    [Social Media] The World’s Simplest Guide to Lead Nurturing and Scoring
    We love to read comments and appreciate those who share on social media. Lead Nurturing and Scoring – the world’s simplest guide. Enjoy! Personally, I think the world needs simplicity today. What do you think? Marketing buyer personas content marketing Find New Customers lead-generation lead-nurturing lead-scoring
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 31, 2012
    [Social Media] For the third year in the row, Notre Dame has the #1 undergraduate business school
    We love comments and those who share on social media. The Best Undergraduate B-Schools. For the third consecutive year, Notre Dame’s Mendoza College of Business topped our list of the nation’s best college business programs. Business Week). Jeff holds a degree in Marketing from the University of Notre Dame. What do you think?
  • BLOG MY CALLS  |  TUESDAY, JUNE 4, 2013
    [Social Media] Local Marketing Q&A with Expert Blake Denman
    From telemarketers "guaranteeing" first page "placement" on major search engines to social media "experts" touting there horns about likes, follows, branded hashtags, etc. A lot of SMBs know they need visibility on these channels, but they don''t know where to start. Blake Denman founded RicketyRoo in FebROOary of 2009.
  • CLIENT BRIDGE  |  MONDAY, OCTOBER 8, 2012
    [Social Media] INFOGRAPHIC: Engagement Marketing
    From Constant Contact, here's an infographic that explains why engagement marketing is important, and how social media tools can make it easier. Engagement marketing refers to the marketing strategy of directly involving the customers in a relationship with the brand. View Original Article
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 19, 2015
    [Social Media] 10 (More) Marketing Terms You Need To Know
    Your web presence includes factors outside of our own website and social media channels. It also includes what others are saying about you in reviews and social media engagement. They are needed when a company wants to incorporate another service onto their corporate website, whether it is a CRM or a social media feed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 6, 2015
    [Social Media] Five trends transforming content marketing
    Social Brand Forum. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Ad blocking.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 6, 2014
    [Social Media] The Big List of Inside Sales Messaging Statistics
    Are you constantly training them on new social selling techniques? On top of that, social media messaging is a whole new arena sales professionals must tap into. Only 5% of B2B sales teams consider social media a successful lead generation method (Ken Krogue). Want that toolkit? You can download it here. ).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 20, 2015
    [Social Media] 3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)
    This is a great way to reinforce your brand’s messaging to existing customers in attendance, as well as the press and media who will be reporting from the show floor. case study examples; metrics-driven stories) and create a short framework that can be shared across your social media, blog, and email channels.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Social Media] B2B Websites: How To Generate More Leads
    In recent years, lead generation has undergone substantial changes brought on in part by new online and social marketing techniques. Landing Pages - Landing pages are customized pages that your leads are directed to from CTAs, a social media page, an email send, an event invitation, a paid ad, or a search engine result.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Social Media] 9 B2B Marketing (and Life) Lessons from #Inbound15
    Thanks #INBOUND15 & @azizansari for the funniest conversation abt romance, social media & small water cups ever! – Jill Rowley (Social Selling Evangelist). – Mari Smith  (Social Media Thought leader and Facebook Marketing Expert). Now, that’s an inbound movement! That’s pretty amazing!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 19, 2011
    [Social Media] No time to stop — Mobile pushes new boundaries
    The other say I was walking a client through a social media strategy workshop. Just when we were starting to get social media down, the mobile imperative grows stronger. At the end of the long day, he turned to me and said, “And we’re probably behind on mobile too!&#. billion people with Internet access.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 3, 2012
    [Social Media] 7 Reasons Why a Social CRM Implementation Plan is Essential to Success in Sales
    Social CRM implementation plans are vital to the success of sales organizations for various reasons. Here, are 7 reasons why a CRM implementation plan is essential for success in business: Social CRM Increases Time/Money Ratio Spending time on developing customer relationship can yield beneficial returns for businesses.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Social Media] How to Create Content That Sells [SlideShare]
    This type of content isn''t self-promotional -- you typically use it to answer industry-related questions and address topics that''ll attract people to your website, entice people to follow you on social media, and spur visitors to give over their information to receive a free offer. But what does that actually mean? Content Creation
  • SYNECORE  |  MONDAY, APRIL 28, 2014
    [Social Media] 4 Tips to Prepare for Google's Ever-Changing SEO Strategy
    Showing your commitment to social media is particularly important, which you can achieve by creating a strong profile, ensuring your content is sharable, and taking an active role on social networks that are important to your industry and customers. 3. Avoid Shortcuts. Improve Your Content Marketing. Give Up Guest Blogging.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Social Media] What Were The Most Effective B2B Marketing Tactics of 2015?
    There are many extensions, plug-ins and social icons that you can add to your website and e-mail to enhance clicks or the user-experience. Wisestamp is a customized signature for e-mail and social media marketing. SOCIAL MEDIA MARKETING. STRATEGIC CONTENT MARKETING. SALES AND MARKETING ALIGNMENT. DATA-DRIVEN ROI.
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