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  • CAPTORA  |  WEDNESDAY, JANUARY 13, 2016
    [Social Media] 3 Big Questions With SEO Expert Chuck Aikens
    For starters, social media’s rise has posed challenges to search engines — and to the digital marketers who rely on SEO for organic lead generation. Social media sites won’t replace Google any time soon, but smart marketers are using social platforms’ new search capabilities to reach leads.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 5, 2014
    [Social Media] B2B Marketers: If You Fail to Plan, You Are Planning to Fail
    There are umpteen social media platforms to set up and activate. So I’m going to say it again. If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Simple, right? You’d be surprised how many businesses fail to write a marketing plan. Come up with a marketing strategy. 3.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 27, 2012
    [Social Media] Our Newest Confirmed Guest on Marketing Made Simple TV
    Forbes called him “One of the top influencers in social media.” ” He’s been called “an unstoppable force of nature” and “the best corporate social media lead on the planet.” He is Scott Monty, global head of social media for the Ford Motor Company.
  • THE POINT  |  THURSDAY, JUNE 24, 2010
    [Social Media] Factoids: How to Tweet Multiple Times About the Same Offer
    Tags: B2B Marketing Content marketing Demand Generation Landing Pages Social Media landing page design twitter white paper promotion
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 6, 2014
    [Social Media] The Big List of Inside Sales Messaging Statistics
    Are you constantly training them on new social selling techniques? On top of that, social media messaging is a whole new arena sales professionals must tap into. Only 5% of B2B sales teams consider social media a successful lead generation method (Ken Krogue). Want that toolkit? You can download it here. ).
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 4, 2011
    [Social Media] Keep Your Mobile B2B Marketing on Track in Time for iPhone 5
    Shareability – Social networking is one of the most widely used features on mobile devices. B2B Marketing Apple b2b marketing B2B social media marketing marketing plan Steve Jobsby Maria Pergolino When it comes to tech talk, the word on everyone’s lips is “iPhone.” For months now, discussion has centered on the iPhone 5.
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Social Media] 18 Ways to Promote Your White Paper for Lead Generation
    Online releases are submitted to major search engines, industry journals, and social networks. Social Media. Of course promote it via social media. Social Sharing. Besides  promoting your white paper via social media, you need to allow others to share it as well.  Generate new leads. Video.
  • EMEDIA  |  TUESDAY, OCTOBER 6, 2015
    [Social Media] 5 Easy Ways to Find Shareable Content for Twitter
    As a social media manager, I know that one of the most time-consuming parts of Twitter marketing is putting out a consistent stream of engaging content. One of the most time-consuming parts of Twitter marketing is putting out a consistent stream of engaging content: how much content do I need to share? How much is too much?
  • NUSPARK  |  SUNDAY, SEPTEMBER 23, 2012
    [Social Media] Remarketing Advertising Strategies with Google Analytics
    Example- I can send a social media message to audiences who visit my site, do not convert, and use the term “social media” in their Google search query. Almost every digital media campaign I run for clients include some form of retargeting.  It’s proven to work well as a tactic.  Keyword Remarketing.  Mobile.
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Social Media] Why Your Company Should Hire an Inbound Marketing Agency
    However, the widespread consumer adoption of the Internet, social media, and mobile devices in recent years has forced a fundamental shift in the marketing function away from these increasingly irrelevant outbound practices toward an more nuanced inbound approach. Social Engagement. What is Inbound Marketing? Content Creation.
  • B2B MEMES  |  TUESDAY, SEPTEMBER 18, 2012
    [Social Media] Infographics: Not Dead Yet
    My fears, happily, were unjustified. I don’t know anything about OnlineClasses.org , but I do like their  flowchart for young jobseekers about what to post or not on their social media accounts. Design Social Media blogging careers design infographicsWell done, Allison et al! To Post or Not to Post.
  • THE POINT  |  TUESDAY, DECEMBER 14, 2010
    [Social Media] Quick Tips for Lead Generation Success (Podcast)
    Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation. B2B Marketing Demand Generation Social Media lead generation b2b demand generation b2b lead generation Steve Farnsworth
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Social Media] Is it Time for an Extreme Web Makeover?
    They are able to find answers and content they need through search, their peers, online forums/communities and now through social networks. Business professionals are spending more time on social media sites than vendor and editorial sites (Source: ITToolbox). High tech buyers have high social participation online.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 9, 2008
    [Social Media] Is your Company Being Blogged About?
    This week and last week's posts should give you the kick in the but you need to ensure that your company has a voice in the social media world and if you've already delved into this that you listen very closely and refine your approach. B2B B2C social media blogging Web 2.0.The tools is called www.trendpedia.com. Chad H.
  • MARKETING EDGE  |  SUNDAY, DECEMBER 7, 2008
    [Social Media] Word of Mouth Beats Out Comparison Shopping for Health Care
    Health care is going through some growing pains when it comes to social media. Where does this put social media in healthcare? She highlights how social media is working its way into one of the last holdouts of web 2.0 Time 28:43. When it comes to consumers selecting a provider. Squarely in the middle.
  • CONVERSIONATION  |  TUESDAY, AUGUST 30, 2011
    [Social Media] Integrating Social and Email: It’s About Relevance, Not Channels
    When I read posts about the use of social media within email marketing and vice versa, the topics very often cover how to use social to get more subscribers or how to use email to get more social mentions and social “reach”. Another popular topic is how both channels strengthen each other. As people who [.].
  • BIZNOLOGY  |  THURSDAY, JANUARY 23, 2014
    [Social Media] Customer experience and digitalization
    B2B Marketing Blogging Content Marketing Internet Marketing Market Research Slider Social Business Social Media Marketing Web Metrics Web Site Search CI CM CX d Digital Digital native digital strategy experience internet KPIs marketing mobile ROI Merely buying a content management solution? Surface the content easily.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 13, 2012
    [Social Media] The Secret History of Pinterest — REVEALED!
    You see, Pinterest makes perfect sense if you just look at the natural evolution of social media … THE GOLDEN AGE OF BLOGGING:  2005-2009. percent of social media users ever check a fact any way. PINTEREST, THE NATURAL EVOLUTION OF SOCIAL MEDIA – 2012. Except me. have it all figured out. Only 4.6
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 22, 2012
    [Social Media] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
    Be Social :   Allowing Companies to publish status updates in the LinkedIn news feed of their followers is one of the new LinkedIn features to leverage in 2012. Assuming that you currently work at the business for which you will be creating the page, you will be able to edit your company’s page by changing the settings for the page. 
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 7, 2011
    [Social Media] 4 Tips To Becoming A B2B Marketing Insider (and More)
    And there are many amazing writers who share their experience in B2B marketing, social media, digital marketing and demand generation. At Bliss, I matured as a professional, specializing in high visibility media relations campaigns and strategic PR planning for accounting, retail, architecture, executive search and real estate firms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 25, 2011
    [Social Media] 29 Reasons Why Your Company Blog Has Stalled
    At {grow} we spend a lot of time talking (sometimes arguing) about the intersection of social marketing and smart business. It’s easy for the social media cool kids to chalk these missteps up to corporate laziness. Hypocritical: Your stated vision isn’t reinforced by your social communications. They want to be led.
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Social Media] Online Ad Spend: Still Rising, Trending Mobile & Social
    Perhaps most interesting is the nature of this growth, which reflects a steady shift away from more “traditional” search and display advertising formats to newer platforms like mobile devices and social channels. Getting Social. Social media represents another huge growth area for online advertising, with social ad revenue topping $2.9
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Social Media] The 10 Best Marketing Infographics of 2012 (So Far)
    From Mavenlink. 7) The History of Marketing From HubSpot. 8) How LinkedIn Works From Infographic Labs. 9) 2012 Social Media Marketing Report From World View Editing. Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What on earth is an infographic, you ask?
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 11, 2013
    [Social Media] Facebook Friday: iOS Mobile App Update + Amazing Marketing Stats [VIDEO]
    Social Media Videos 9to5 Android Software App Update Business Insider Chipper Nicodemus Derek Overbey Facebook Facebook Marketing iOS Ios Version History Messenger Smartphone All rights reserved. The post Facebook Friday: iOS Mobile App Update + Amazing Marketing Stats [VIDEO] appeared first on VR Marketing Blog.
  • SAZBEAN  |  TUESDAY, MARCH 13, 2012
    [Social Media] 10 Commandments for Effective Online Social Networking
    Here is a ten-step game plan for effective social network engagement. These are ten practical guidelines that will make you a better member of the social networking communities in which you participate. 1. Social media engagement is a conversation, and participation is the currency required. Pull, Don’t Push. ” 2.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Social Media] The Marketing Industry According to Google Autocomplete
    Social Media According to Google Autocomplete. 1) Social media is. 2) Social media is for. 3) Facebook is. 4) Facebook is for. 5) Facebook should. 6) Facebook ads are. 7) Twitter is. 8) Twitter is for. 9) Twitter should. Well, Google''s kinda like that person for all of us. Sometimes, they''re hilarious.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Social Media] 7 Step Guide To Creating Perfect Content
    Have you then been amazed at the number of social media shares you continue to see of that same thing post? This 7 point formula delivers content that earns page views and social proof, likely vaulting it to the top of search results for every single term you care about. know I have. Do you want guaranteed success too?
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 30, 2013
    [Social Media] 24 Sphere Bytes Reflect Core Learnings about Social Public Relations
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Featuring Contributions from Global Thinkers. Public Relations Business Bytes CorpComms Facebook LinkedIn public-relations Twitter YouTube
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 8, 2011
    [Social Media] Branding, Bail Bonds & Sweet Tea: A Video Roundup
    Eric gave a fascinating talk on how the company used social media to dispel some negative stereotypes about the industry. Dell’s Director of Social Media, Adam Brown , spoke on just how important Net Promoter Score is to the company and how he sees the metric evolving. by Jesse Noyes | Tweet this. No, no. Facebook.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MARCH 26, 2008
    [Social Media] Podcast: A new role for sales as expert content filters
    It was built in collaboration with established media companies like Business Week, ZDNet and BNET. I see it as a social media site (that doesn't focus on social media) but rather looks at real meat and potatoes sales and marketing. You can listen here. This is the key to lead nurturing with a human touch.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 17, 2010
    [Social Media] Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!
    Everyday I provide support on the social web to customers. But what’s becoming clear to me is that real time communications is essential in this new multi channel world where you better be listening for your customers and delighting them with Social Customer Service. It’s a great double sided ROI story for Social Customer Support.
  • LEADSLOTH  |  WEDNESDAY, MAY 5, 2010
    [Social Media] Social CRM, Inbound Marketing and Marketing Automation
    Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. Social CRM. Social Marketing Automation. Better social collaboration options can improve this situation. Social + CRM + Marketing Automation.
  • MARKETING EDGE  |  FRIDAY, MARCH 26, 2010
    [Social Media] Communities Need Catalysts Part 1
    In this segment of Social Media Innovators of the Midwest we feature Cindy Kelly, also know as WichitaCindy on Twitter. Tags: community marketing community manager Wichita Cindy Wichita social media I’ve travelled around the country meeting with plenty of people from online communities. Yeah, that’s the one.
  • MARKETING EDGE  |  MONDAY, MARCH 22, 2010
    [Social Media] Wichita Tweet Up Covers Consumers As Marketers Topic
    We talked about the integration of social media in mobile devices, including downloadable applications, using the mobile web to check online e-tailer prices while at a home town merchant, or making social streams from Twitter, Facebook and other networks part of your mobile home page as the Motorola DEVOUR with MOTOBLUR.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, MARCH 9, 2010
    [Social Media] Message Delivery vs. Message Discovery
    The information “filters” we use are shifting from being economic filters, driven by publishers, to social filters, driven by the relevance of individuals and their messages. There is no more obvious place where this transition is happening than in the worlds of search and social media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, NOVEMBER 3, 2009
    [Social Media] The Tipping Point and your Contact Center
    And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. But today’s listening and analytical technology for social conversations are still in their infancy.
  • PR MEETS MARKETING  |  WEDNESDAY, APRIL 1, 2009
    [Social Media] Three Tips for Your YouTube Video
    Instead of a social media press release, I recommend issuing a press release that points to a page that has the video on your website alongside with other relevant content.  . technorati tags: Video YouTube Social Media Flip mini HD Content Marketing. tags: Video YouTube Social Media Flip mini HD Content Marketing.
  • SYNECORE  |  TUESDAY, MARCH 26, 2013
    [Social Media] 5 Digital Marketing Insights from a New Gartner Study
    As consumers continue to embrace the Internet, social, and mobile, companies are scrambling to beef up their online presence, spending on external marketing services such as search, web design, content creation and management, social media, and mobile marketing. Digital Merges with Traditional Marketing. The Bottom Line.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, JANUARY 4, 2011
    [Social Media] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
    How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more).  So, really, you’ve been voting on this all year long just based on your activity. How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. 22 Educational Social Media Diagrams - Hubspot , May 24, 2010.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Social Media] Everything You Need to Know About User-Generated Content
    As it ends up, user-generated content is perceived as being more trustworthy than other types of media … and that makes it more valuable. Image from Ipsos MediaCT’s ebook, Social Influence: Marketing’s New Frontier. Content from social media contests. We’ve already mentioned social media. Want more content?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 25, 2012
    [Social Media] Does it pay to be honest on Twitter?
    ” In the past, I’ve written a blog post about my life in social media each time I hit a milestone on Twitter. ”  So, this idea of social proof even lends validation in the offline world! Does it pay to be honest on Twitter? Increasingly, the answer may be “no.” Why spammers help your business.
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 25, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of August 25, 2012
    eConsultancy) Introduction to Social Marketing Automation (Infographic)  (Socialnomics). News & Notes
  • NUSPARK  |  FRIDAY, APRIL 13, 2012
    [Social Media] The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
    And a fax machine.   If you were in marketing, you had media kits and circulations statements.  SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Social Media.  Paid Search. 
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 17, 2012
    [Social Media] Why Foursquare’s City Badges Are Perfect for Destination Marketing
    Foursquare , boasting more than 15 million users , is the leading location-based social platform that allows users to “check in” to places via their mobile phones. Debbie Miller ( 4 Posts ) This monthly Social Media and the Hospitality Industry column is contributed by Debbie Miller. Foursquare Social Hospitality
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MAY 21, 2010
    [Social Media] Hilarious video, serious marketing lessons
    Point one: The big guns are pouring on to the social web. Point three: Small businesses are not necessarily going to be squeezed out of the social web, but the expectations for quality content are going to be high.  Tags: Case studies Social Media best practices YouTube and video It’s not meant for TV. Get ready.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 10, 2014
    [Social Media] Tips for Driving Engagement with 'Snackable' Content Marketing [infographic]
    Additionally, a recent Oracle SRM survey found that nearly half (49%) of European social media marketers said "creating content to support defined business/communication objectives" was "very important" - but only 33% said they were ‘Very confident’ at doing it! One answer is to repurpose content.
  • TOMORROW PEOPLE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Social Media] The Business with No Salespeople – How Inbound Marketing Works [SLIDESHARE]
    At Tomorrow People, we adhere to the inbound marketing ethos to generate high quality leads; combining content marketing , SEO, social media and web analytics to create an environment that attracts targeted traffic. Social media. Social media is also a wonderful way to spread the word. Read on! Analytics.
  • BEYOND  |  MONDAY, AUGUST 19, 2013
    [Social Media] The Key To Social Selling: Be Nice
    Some of the nicest business people on social media also happen to be some of the most successful. always thought this was pure coincidence but a recent post by Eric Tung suggests that it is more than that
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 10, 2012
    [Social Media] The More Industrial Marketing Changes, the More it Stays the Same
    73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. The next favored channel is email marketing, an old workhorse despite all the rumors of its death thanks to the current buzz about social media.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 13, 2015
    [Social Media] 5 Storytelling Lessons From Game of Thrones
    Game of Thrones ‘ social media channels are some of the most robust in television, and it’s not a coincidence that the content is so engaging to rally such enormous numbers. Game of Thrones ‘ total social media audience on the major platforms is  17.1 Did you watch the Season 5 opener? Facebook. Twitter.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Social Media] 56 Reasons Why Content Marketing Works
    By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Blogging, email marketing, and social media are the main drivers of brand engagement. Blogging and social media drive customer acquisition. 5. Visual, relevant, and social content builds brand engagement. Sprout Social ).
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Social Media] What Is Content Marketing? It’s Starts With Culture!
    You will see brands tap into their employees to reach out, often through social networks, to customers. What is the relationship between content marketing and social media? Social media is a channel of communication, like the radio and television. In a sense, social media allows us all to be content marketers.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Social Media] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    13) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 14) Social media lead conversion rates are 13% higher than the average lead conversion rate. 17) By spending as little as 6 hours per week, over 66% of marketers see lead generation benefits with social media.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 22, 2013
    [Social Media] How to Turn a White Paper into a Content Marketing Machine
    Don’t miss a LIVE show with Hubspot’s Social Media Scientist Dan Zarrella TODAY on Marketing Made Simple TV, broadcasting live on Facebook at 2:00pm ET/11am PT  today. We love to read your comments and appreciate those who share our blog posts on social media. Ask YOUR questions during the show.
  • MARKETING EDGE  |  SATURDAY, JUNE 18, 2011
    [Social Media] Facebook Losing US Users & Gaining P & G Commerce Pages – Confusing
    Hitting on a single topic in marketing, social media and business communications. marketing social media Facebook Facebook Commerce Facebook Users Procter and GambleTime 28:34 So many mixed messages these days. Second, Inside Facebook. Quick and to the point. Time 28:34 So many mixed messages these days.
  • MARKETING EDGE  |  THURSDAY, AUGUST 19, 2010
    [Social Media] Facebook Marketing Examples WIth Ads & Engagement
    We then get into the social promotion of the social web. Hitting on a single topic in marketing, social media and business communications. We then get into the social promotion of the social web with Facebook Marketing An Hour A Day co-author Chris Treadaway. shipping companies and others.
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 15, 2009
    [Social Media] CMO Club Demand Gen Roundtable
    The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World. Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Social Media] Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More
    In fact, Social Media Examiner found that 55% of social media marketers use Facebook as their primary platform, and eMarketer learned that nearly 68% of all social media ad spending is on Facebook Ads. Social Meda Daily CanonicalThrough all of this, we [also] look really hard at qualitative feedback.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Social Media] 6 Questions to Answer When Launching a B2B Content Marketing Program
    Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. We do this by presenting information gathered from social networks’ own reporting tools ( Twitter Analytics , Facebook Insights) as well as third-party platforms like RavenTools. Social media copy. Question #1: What are the goals of the strategy?  . Title.
  • B2B MARKETING INSIDER  |  FRIDAY, NOVEMBER 25, 2011
    [Social Media] How To Become A Social Business
    I have been giving this presentation on “ Integrating Social Media Into Your Marketing Mix ” for over a year now. But what I realized in updating the deck, was that “how to integrate social media into your marketing mix?” What are the traits of successful social marketers ? Strategy
  • READYPULSE  |  WEDNESDAY, JANUARY 28, 2015
    [Social Media] How Twitter Verified Accounts Can Help Your Social Content Marketing Strategy
    Authenticity is important in social media, especially any time prominent influencers are involved, mainly athletes and celebrities. The large number of impersonators on social media means that it’s often difficult to tell who’s the real deal, and being able to differentiate the real talent from the imitators is crucial.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Social Media] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    Social media? Integrated search and social metrics – There’s no denying that SEO and social media go together. Platform-specific analytics – You are engaging prospects on different social platforms inside and outside of your business, but do you know what’s happening? How can we help you Make Good Media?
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 30, 2011
    [Social Media] How I Developed Business on LinkedIn – a LinkedIn Case Study
    The 5 best success stories shared by commenting on this blog post before Tuesday, September 6 will be chosen to win a free copy of Maximizing LinkedIn for Sales and Social Media Marketing as well as potential inclusion into my future books! Shortly thereafter he introduced me to another opportunity which also resulted in new business.
  • SYNECORE  |  WEDNESDAY, MARCH 6, 2013
    [Social Media] Why Every Business Should Be On Pinterest
    Is Pinterest the most sales actionable social network out there? Because the site’s very structure makes it the most sales-actionable social media platform around. Setting philosophy aside, here are some hard numbers in support my contention that Pinterest is the most sales-actionable social network out there.
  • I-SCOOP  |  FRIDAY, MAY 24, 2013
    [Social Media] Social, content and PR: connecting the human dots
    Put a bunch of PR professionals in a conference room and you get presentations filled with tweetable data, quotes and cases where content marketing, storytelling and social media take center stage. Welcome to the age of the human voice and the integration (or rather: connection) of social, content and […].
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Social Media] 8 Reasons Your B2B Website Is Ready For A Redesign!
    For example, forms should be simple and ask for only the necessary information. 8) You Have No Social Media Presence: In this day and age you need to hop aboard the Social Media networking train if for no other reason than to establish credibility. By Dawn Gadless  | Business Development Director. Always be learning.
  • SAZBEAN  |  MONDAY, NOVEMBER 12, 2012
    [Social Media] How to Protect Your Online Reputation [infographic]
    How can you protect your online reputation?  It comes down to pumping out positive content via blogs and social media, as well as asking for positive reviews from your network. News & Notes Social NetworksEven if you’re not online, there may be reviews about you or your company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MAY 27, 2011
    [Social Media] Twitter for Monkeys
    Mazarine is a social media teacher, author , and artist living in Austin Texas. We’re going to plow some new ground here. In fact, we’re going to go bananas as I proudly present “Twitter for Monkeys&# by Mazarine Treyz. She said she was inspired to write this by The Tao of Twitter , and drew the pictures at 2 a.m.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 13, 2010
    [Social Media] Don’t Forward This To A Friend! – Email Marketing Best Practice
    Instead, why not have the offer of your email shared in social media?  Quickly learn how with this post on creating custom social media links for your landing pages and emails.  At Marketo we have seen time after time that good content will be shared by email recipients without using Forward-to-a-Friend links. 
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 5, 2016
    [Social Media] The Most Common Demand Generation Mistakes That Sabotage Your Success
    At the same time, you may carry a negative bias towards social media and believe that there’s no way to generate demand through that medium. (If you read our Definitive Guide to Social Media Marketing , you’ll learn why this is simply not true.). Author: Joe Paone Sabotage is an interesting word.
  • MARKETING EDGE  |  TUESDAY, MAY 12, 2015
    [Social Media] Something About Driving Video
    Hitting on a single topic in marketing, social media and business communications. When I first got this assignment I was told it was about a paperless delivery Read More. Quick and to the point. Home production video
  • CLIENT BRIDGE  |  TUESDAY, OCTOBER 18, 2011
    [Social Media] VIDEO: Facebook vs. Google+
    From Column Five Media, here's a video comparing Google and Facebook, both of which provide valuable platforms for inbound marketing and social media marketing. Google Vs. Facebook from Column Five on Vimeo. View Original Article
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Social Media] The Medium.com is the message
    Duplicate content doesn’t worry me so I have agreements with Business2Community, Social Media Today, SocialMedia.biz, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. and other network affiliates.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Social Media] Your Leads Are Annoyed With You: Here's Why [Data]
    Social Media. 93% of businesses and marketers have profiles on social media. On average, companies respond to only 30% of social media fans'' feedback. Source: Social Bakers ). Approximately 46% of online users rely on social media when making a purchase decision. Probably not.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 30, 2014
    [Social Media] Build your brand (for free)
    My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Well, you’re welcome to pitch Mike Moran at Biznology and Bob Fine over at The Social Media Monthly/The Startup Monthly. I do webinars for them a lot. Open Your Kimono!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 30, 2013
    [Social Media] 20 blog posts that made a difference — and why
    Pimping Your Posts and the Myth of the 80-20 Rule  – There is so much pressure on people to “perform” and keep up on the social web that I felt it was time to take a stand on some advice that I considered unrealistic and perhaps even dangerous. It really is the center of social media strategy. But why?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 5, 2013
    [Social Media] The Top #Nifty50 Men Writers on Twitter for 2013
    Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. This isn’t just a list of 50 men who work in isolation; these are people who share strong social bonds with each other, who would be just as happy to celebrate the success of one of their colleagues as they would be for themselves.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 1, 2011
    [Social Media] Interview with Dick Axelrod of Terms of Engagement
    Happily, Dick also agreed to respond to e-mail interview questions for us, discussing organizational change and social media, among other topics. MM: Does the advent of social media change the hierarchies in organizations that contribute to old-fashioned top-down change management? Cover via Amazon. DA: Yes.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Social Media] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
    In my work consulting, coaching, and speaking to various organizations on how to leverage social media for their business objectives, I sometimes come across some that I feel can be role models in terms of how they utilize social media for their company. Please briefly first describe your role at Towers Watson.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 4, 2014
    [Social Media] Cold Case: Finding the Right Contact in Inside Sales
    Social Media. Having the know-how to find the right contact could be one of the most underrated functions of the prospecting process. This ability separates someone who is average and someone who excels. Here are some tips for finding the right contact in inside sales: Craft a Referral Email. Use the Help of Administrative Assistants.
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Social Media] You’re Blogging It Wrong: 5 Common Content Mistakes
    Putting out interesting, thought-provoking content will encourage others to return to see what else you have to say and to share your posts via social media or email. If you see a lot of questions out on social media channels about a certain topic, write a blog about it. You want to be seen as a thought leader. Takeaway.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 13, 2011
    [Social Media] Marketing’s Perfect Storm: Copywriting, Optimization & Technology
    There are two things that copywriting is critical for today – social sharing and content. It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization). Marketing Copywriting. Content Optimization. This is both science and art. Marketing Technology.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Social Media] 20+ Metrics for Measuring B2B SEO Performance
    Social shares acquired per platform/program. Contacts researched, contacted, and communicating with/added to network (via social media). How To Extend B2B Marketing With Better Social Media Measurement Tools. Using Tools & APIs To Track Your Social Media Strategy. Organic search engine traffic.
  • SCRIBBLELIVE  |  WEDNESDAY, MARCH 23, 2016
    [Social Media] 30 Brilliant Content Marketing Podcasts You Need to Hear
    Social Business Engine. Social Media Marketing. Social Media Social Hour. Social Pros. Nate Birt is a multimedia journalist, social media enthusiast and copy editor with experience at a  variety of print and digital publications, and a Contributing Editor to the Visual.ly By 8 a.m.
  • PAUL GILLIN  |  MONDAY, AUGUST 1, 2016
    [Social Media] McCarthy 2.0
    In the age of social media, you’d think we’d insist on more verification of the truth, but that hasn’t stopped Donald Trump from winning his party’s nomination. Personal Social Media TechnologyHe did so without evidence, other than a secret list of names that he never divulged.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 19, 2010
    [Social Media] Social Media Etiquette: 6 Important Lessons Learned from One Japanese Company’s Major Twitter Mistake
    Social media is a fascinating and new medium for  business es.  If done right, social media can be an incredibly viral way of spreading the word about your  company , brand, or product. Obviously UCC Coffee understood how Twitter worked as a broadcast tool but not how Twitter worked in the realm of social media.
  • MARKETING EDGE  |  SUNDAY, JULY 4, 2010
    [Social Media] Independence – Nice Notion But We Are Not Really
    Hitting on a single topic in marketing, social media and business communications. Tags: social media A-listers Independence Interdependence lists social web Disclaimer – this is not a shot at the USA on its birthday. This is not a political commentary because this is the Marketing Edge podcast and Blog.
  • DIRECT RESPONSE COACH  |  TUESDAY, DECEMBER 3, 2013
    [Social Media] How do you qualify an inbound lead?
    So you write a post, distribute it to your subscribers, share it on social media and then watch as visitors come to your blog or website and download your free report in return for their email address. This is how leads are generated through inbound marketing. The best part is that over time that same [.]
  • SAZBEAN  |  FRIDAY, OCTOBER 1, 2010
    [Social Media] What Does Your Website’s Design Say About Your Company?
    If you’re using social media to help you connect and converse with people — awesome! Are you friendly and personably on social media but your website comes off as impersonal and cold? Tags: B2B B2C Business Content Design Marketing News & Notes Social Media Strategy Dated. Are you dated?
  • SAZBEAN  |  TUESDAY, JULY 27, 2010
    [Social Media] Measuring the Ford Explorer Reveal in Real-Time
    How has the use of social media impacted the Explorer launch? Whether social media has been a part of a successful product launch for Ford Explorer will have to wait until the sales numbers come in. The reveal on Facebook was followed by other events, including an online chat with CEO Alan Mulally, among others.
  • SAZBEAN  |  MONDAY, JUNE 7, 2010
    [Social Media] Should You Use Foursquare for Your Business?
    Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). Tags: Business Marketing Mobile Social Media Social Networks Strategy photo by KitAy ). Register Now!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 16, 2010
    [Social Media] In B2B Marketing: Content is Media
    But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. Social Media is not a campaign it’s a commitment!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 5, 2010
    [Social Media] 2010 – Welcome to the Age of Customer Service
    Social media has forever changed the balance of nature in favor of the customer. Zappos was a beacon at the vanguard of how to communicate with customers socially which is why I believe they were so attractive to Amazon. Remember this is the year that social starts to transform other areas of your organization! Digg this!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, NOVEMBER 3, 2009
    [Social Media] The Tipping Point and your Contact Center
    And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Let me explain … Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. He characterizes these individuals as having social networks of over one hundred people.
  • PR MEETS MARKETING  |  SUNDAY, MAY 3, 2009
    [Social Media] Blocking Your Twitter Followers
    He mentioned (and has a post ) that he blocks anyone not directly related to social media and his direct interests from following his tweets. For me, my goal is to educate people on marketing, public relations and social media. Tags: Social media Twitter block John Welsh What is you goal?
  • MARKETING EDGE  |  THURSDAY, JANUARY 8, 2009
    [Social Media] Doctors’ Grades Help Patients Decide on Healthcare
    The most important indicator to examine social media and understand the impact of rating sites is the powerful element of “intended search” in healthcare. Tags: Hospital social media Twitter search marketing Healthcare Mayo health care Facebook Time 20:53. It is more than likely it is an urgent need.
  • MARKETING EDGE  |  FRIDAY, SEPTEMBER 30, 2011
    [Social Media] Facebook Changes Don’t Change Challenge
    Hitting on a single topic in marketing, social media and business communications. Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. We discuss a real. Quick and to the point. Facebook marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 4, 2010
    [Social Media] Why politics may drive the social web
    While President Obama’s use of the social web to connect with voters and raise funds has been well-documented, it may be Scott Brown’s impossible 2010 senatorial win that cements the social web’s role in politics — and perhaps sets it at the forefront of social web innovation.  . Brown did not have one.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 20, 2011
    [Social Media] 6 Ways to Align SEO With Your B2B Content Marketing Strategy
    Leverage Social Media Sharing. Search engines now evaluate social signals associated with content as a factor in determining relevance. To boost your search-engine results, make it easy to share content in popular social media communities like Twitter, Facebook, and other destinations where your audience may spend time online.
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