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  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Social Media] What Every Managing Partner Needs to Know About Social Media
    As managing partners of professional services firms, social media is typically not at the top of our priority list. Growing the firm, finding top talent, deepening client relationships, yes… but social media? Now don’t get me wrong, I’m not a social media cheer leader or even a die-hard user.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2011
    [Social Media] The hidden costs of social media conversation
    Have you heard that a thousand times?  It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the ultimate goal.  It’s not the goal.  What is the future of the social media “conversation?”  And is it really a conversation at all …. The end of social media conversation?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Social Media] Jay Baer Exposes 4 Common B2B Social Media Mistakes
    Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. And this week, at the MarketingSherpa B2B Summit 2011, he set out to destroy seven of the most common B2B social media myths. Yes, you need content to truly succeed in social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2012
    [Social Media] Supercharge your social media strategy by getting back to basics
    It starts as an uneasy feeling when you look at your social media stats. Instead of being the hot social media leader, it seems you’ve become the caretaker of a stagnant community like the corner bar 10 years past its glory years. Frankly, the social media intelligentsia failed you.  What Happened? The 3Cs.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 12, 2014
    [Social Media] The 7 Challenges of Social Media Listening
    My webinar yesterday was about the dangers of social media listening. You’re staring at the dashboard of that slick social media listening tool that everyone likes so much, and you have the gnawing feeling that the data just isn’t right. The post The 7 Challenges of Social Media Listening appeared first on Biznology.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Social Media] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create. LinkedIn isn’t just a great networking tool—it can also be the perfect platform for B2B social media marketing.
  • BIZNOLOGY  |  THURSDAY, APRIL 12, 2012
    [Social Media] Your social media faults are not in the tools but in ourselves
    Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. That got me  thinking about how social media wasn’t the first tool that we have such outsized expectations for. It’s not the social media tool. Social Media Marketing social media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 14, 2010
    [Social Media] A Very Social Media Christmas
    This short video is more fun than a sackful of presents and tells the story of social media’s impact on our world much better than I ever could.  Enjoy this Social Media Christmas! Social Media best practices YouTube and video humorMany thanks to all of the wonderful people who make {grow} go! 
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 25, 2009
    [Social Media] Social Media is better for the Consideration Phase
    It’s a little like social networking in the sense that – success breeds success! But what is really interesting to me is the fact that beyond Tier 3 tactics (according to the chart) you start to see the social media tactics. Tags: social media Buying Cycle But these are long term goals and take many years of work.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Social Media] Survey says: ANZ Companies use social media for business
    Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 3, 2011
    [Social Media] When social media destroys a career — The business case for being a fake
    Here’s why. I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online.   You could Google my real name and find my blog, or find me on Twitter, LinkedIn, Flickr, or Facebook. As social media professionals we tend to conflate the concepts of “transparency” and “authenticity.”
  • SAZBEAN  |  TUESDAY, MARCH 22, 2011
    [Social Media] Conversation, The Missing Piece of Most Social Media Marketing
    The Missing Link The conversational aspect of social media is the part that is often missing from social media efforts. The same holds for listening to what a company says on social media. psst, that’s the true power of social media) What do you think? Social Media Social Networks
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 23, 2013
    [Social Media] Social media success: Do you have the right people on the bus?
    Can people be re-trained to adopt a “social business” perspective?  In many cases, I am beginning to doubt it. I was reminded recently by my friend Debra Andrews of the importance of getting the right people on board with your business in these changing times. The post Social media success: Do you have the right people on the bus?
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 8, 2012
    [Social Media] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
    Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. How Social Is B2B? How B2B Marketers Are Scoring Big with Social Media. Marketing in Social Media: What Works for European Marketers. How Social Is B2B? LinkedIn?
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Social Media] Three Stats Prove B2B Social Media Set To Explode [Charts]
    Social media has reached prime time. Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. Fact 1: B2B Companies Are Using Social Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 31, 2012
    [Social Media] 8 Indispensible Tools to Improve Your Social Media Efficiency
    Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Triberr is a community of bloggers who help promote each other’s content by sharing it out on social networks. Commun.it
  • BIZNOLOGY  |  TUESDAY, MAY 7, 2013
    [Social Media] 3 signs your social media shout is a whisper
    Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” The social mediasphere is a two-way-street. Become a social media composer? Social Media in Business (wtok.com).
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 17, 2015
    [Social Media] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
    Still haven’t dipped your toe into business-to-business social media marketing waters? LinkedIn is the number one most-used social media platform for business to business marketing. You’re safe testing the B2B social media waters on LinkedIn. LinkedIn b2b marketing social media
  • LEAD VIEWS  |  THURSDAY, NOVEMBER 29, 2012
    [Social Media] Social Media for Demand Generation: What Have You Done for Me Lately?
    Not the least of these is how to extract maximum benefits from investments in social media. Analytics B2B marketing B2B Social media B2B Social Media Marketing online marketing b2b Demand Generation gartner hype cycle LeadFormix ROI social analytics social media social media channels
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2011
    [Social Media] Social Media — Just flirt with me, won’t you?
    also missed out growing a career because I was home raising babies.  So here I am now trying to balance a family, career, and social life and have found, thankfully, two of these have a lot in common.  Several, actually.  I am finding that making social media connections is just like dating. Rule #1 Get Noticed! Say hi.  Period.
  • PR MEETS MARKETING  |  THURSDAY, JUNE 24, 2010
    [Social Media] Social Media Marketing Strategy 101: Definitions
    I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. This day and age, it has become increasingly important to reach out to these individuals, especially in light of the expansion of social networking. – Ryan Schoenefeld via LinkedIn.
  • LEADSLOTH  |  THURSDAY, AUGUST 26, 2010
    [Social Media] Social Media & Marketing Automation
    This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. asked myself: Does Marketing Automation Get Social? Social Media ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 15, 2012
    [Social Media] Social Media Good Samaritan donates tweets to save businesses
    The headline read, “Social media saves beloved East Village candy store.” ” How could social media, this recent tool of our information age, possibly be used to save the decades-old candy shop? In fact, since his foray into social media, Ray has had his best year of business. Ray Alvarez.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 15, 2011
    [Social Media] 7 Signs You’re A Social Media Diva
    In this case, I’m talking about social media divas ! So if you are someone who I have social-media-slighted in the past, please know it was in no way intentional. Social Media Equity. I am really so very grateful for every tweet, like, comment, digg, stumble and visit. The Emergence of the Social Media Diva.
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 18, 2013
    [Social Media] How to Integrate Social Media into Your B2B Marketing
    Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. The key is to be strategic about it, and understand how it can work for your business before you get started. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 6, 2011
    [Social Media] Has social media stalled? Literally.
    So when she said wanted to contribute one of her own blog posts on the origins of social media I jumped at the chance. But something seemed so familiar … as if I’ve witnessed this type of social community before. humor Internet humor social media humorAnd then I realized. luv u 4 eva Britt.
  • MARKETING FINGER  |  WEDNESDAY, JUNE 22, 2011
    [Social Media] Blogging in the Social Media Ecosystem
    But how have social media changed the way you blog ? Pacific where we will discuss Blogging in the Social Media Ecosystem. Should your blog content feed into your social channels, e.g. Facebook, Twitter, LinkedIn? Q. What are the best ways to leverage existing blog content with social channels?
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [Social Media] Best Social Media Stats, Facts and Marketing Research of 2010
    For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.
  • NUSPARK  |  SUNDAY, SEPTEMBER 30, 2012
    [Social Media] Social Media Metrics & Analytics; Measuring Success
    An Approach to Measuring Success with Social Media; What Metrics Mean the Most . Remember gang, it’s still called “new media” meaning that how to utilize these platforms to generate leads and sales is still being evolved. . hope this post helps shed some light into social media measurement for your business. 
  • WEBBIQUITY  |  TUESDAY, APRIL 19, 2011
    [Social Media] The Dirty Dozen Top 12 Social Media Mistakes to Avoid
    There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and  one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Treating social media as a silo.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 10, 2010
    [Social Media] Is social media creating a generation of cowards?
    I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#   My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. The end of human social skills?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 25, 2013
    [Social Media] 5 Social Media Enhancements That Benefit B2B Marketers
    by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Check out these 5 recent social updates: 1. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 11, 2010
    [Social Media] Social Media Listening for B2B Marketing
    One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. What’s your Social Media diet?
  • LEADER NETWORKS  |  TUESDAY, SEPTEMBER 14, 2010
    [Social Media] Social Media Strategy Map: How To Find Your Way
    Calling all Balanced Scorecard practitioners and strategy executives, here is a Strategy Map to guide the Social Media / Social Business initiatives within your organizations. However, it is a great starting point for applying the Balanced Scorecard approach to Social Media and Social Business.
  • SALES CHALLENGER  |  TUESDAY, MAY 29, 2012
    [Social Media] Social Media: All Hype or Real Value?
    One of the debates regarding social media’s role in the B2B sales world is the difficulty of dividing time between social media and cold calling. Skeptics believe that social media is good for information gathering, but doubt it can have any further impact. Social media provides the opportunity to do that.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 1, 2011
    [Social Media] Social Media & SEO: Are You There Yet?
    When will you see results from social media and SEO? Up to three months for social media messaging traction. Post and comment on social media platforms. How long did it take you to get SEO and social media results? Social Media/Web 2.0 marketing SEO social media
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Social Media] How to Integrate Social Media and Blogging from The Art of Social Media
    Seth Godin. A few years ago, blogging and social media were separate. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Social Media b2b Consumer We hope so. Repeat your tweets. Add drama.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 30, 2013
    [Social Media] Can social media personalities “scale?”
    Social media can really benefit your personal brand. But how do you keep its most powerful value — the “one-to-one-ness” of social connection — intact when that reach explodes? The irony is, the more popular you become on the social web, the less effective you might be! So far, so good. KABOOM!
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Social Media] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    After coming to this realization, I began to question, can social media marketers learn a thing or two from Kim Kardashian’s social media marketing strategy? Let’s delve into the key ingredients contributing to Kim’s success and uncover how social media marketers can keep up with her. Kim K.’s online
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Social Media] 19 Tweetable Takeaways From the Hottest Names in Social Media
    Last week, I had the pleasure of hearing some of the biggest names in social media marketing talk at the Social Fresh Conference in Orlando, Florida. So from social media experts at JetBlue, Spotify, Dunkin'' Donuts, and many more, here are the 19 most memorable -- and tweetable -- tidbits I picked up during the conference.
  • SAZBEAN  |  TUESDAY, FEBRUARY 1, 2011
    [Social Media] 12 Tips for Creating a Social Media Content Strategy
    Having a content strategy is vital to the success of any social media strategy. What websites and social networks make the most sense for posting, sharing and curating content? This really part of your overall social media and digital strategy, but it does make sense to consider location when creating your content strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 19, 2014
    [Social Media] Social Media Explained. Really.
    With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 29, 2012
    [Social Media] The social media listening market is maturing
    Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. To me, the bigger opportunity for accurate sentiment analysis is how it can be used for entirely new applications that go way beyond social media monitoring. And for good reason.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 1, 2013
    [Social Media] Social media trends that are colliding in 2013
    As I wrote earlier this year, the most disruptive event in the development of the social web was the Facebook IPO. Social learning creates crisis for traditional universities. Augmented Reality Content Marketing facebook futurist Google techologies 2013 projections instagram social media futureFacebook Financial Fatigue.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 9, 2009
    [Social Media] Why Social Media Really Matters
    Social media is the latest stage in this evolution. One was the disparity between the time people spend on online activities (20% to 30% of total media time) and the share of advertising expenditures spent online (10% to 15%). Thus, social media present a major threat to search advertising revenues. authority.
  • SOCIAL MARKETING FORUM  |  THURSDAY, SEPTEMBER 6, 2012
    [Social Media] 20+ Staggering Stats Proving Why the Time to Use Social Media is Now
    Businesses that don’t use social media for marketing or customer service reasons now will miss out on business and, worse, actually lose business! Social business and social media are no longer an option. It’s not hype, it’s a fact and here are some good reasons why the time to use social media is now.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Social Media] 6 Trends Highlighted at Social Media Marketing World
    by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. Creating visual assets is a huge focus for content.  A picture is worth 1,000 words, or in the case of a social media manager, double the engagement.  Facebook dominates the social ad world. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 11, 2010
    [Social Media] Who is your Social Media lightening rod?
    I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). At the highest level there is really 2 ways to organize your social media efforts: Centralized or Decentralized. Tweet This!
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, DECEMBER 1, 2010
    [Social Media] What You Really Must Know To Succeed in Social Media Marketing
    In social media marketing, value often means relevant content, tailor-made promotions, useful information and a “real” relationship. Here is what you really should know to be successful in social media marketing. Social media marketing cross channel social media marketingIt's about people.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 8, 2015
    [Social Media] Social Media For B2B Explained
    Many B2B marketers are still weary of the social media world. However, the savvy B2B marketers know that although social media may not be their biggest “money maker”, it is crucial for brand awareness and thought leadership. The Right Way to Use Social Media. You do not need to be on every social network.
  • INBLURBS  |  TUESDAY, APRIL 24, 2012
    [Social Media] New Data Shows: Social Media Is Getting Results for B2B
    Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them. Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Where are Marketers going in 2012?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Social Media] Five companies with a human social media presence
    Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland , or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers. By Mandy Edwards, {grow} Community Member. He (she?)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 15, 2011
    [Social Media] The Three Most Dangerous Social Media Metrics
    Just because a post is popular on social media it doesn’t necessarily mean it’s valuable for your customers or your business. 3. Measuring all the wrong metrics can make it really difficult to turn social media attention into income.  ROI and measurement roi of social media social media metrics
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 8, 2011
    [Social Media] How to create social media metrics that matter
    For years I’ve admired the real-world insights and experienced perspectives of Steve Goldner, perhaps better know as @Social Steve.  I’m pleased that Steve has agreed to be the newest Contributing Columonist to {grow} and I know you’ll enjoy his work! Plan how your owned media will get easily shared.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Social Media] Seven Ways to Use Social Media for Business
    Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.
  • BIZNOLOGY  |  TUESDAY, APRIL 23, 2013
    [Social Media] Blogger outreach is more PR than social media
    The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right? Blogger outreach and engagement is much more than social media.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 15, 2010
    [Social Media] B2B Social Media Landscape Appears to Be Wide Open
    Currently working in the B2B social space myself, I have come to believe that many (or most) B2B companies have not grasped the relevance nor the value of social media usage as it pertains to their business. This diagram is visually represents the top 25 industries currently utilizing social media practices. 
  • WEBBIQUITY  |  THURSDAY, JUNE 26, 2014
    [Social Media] The Worst Social Media Business Blunders
    From bad grammar to getting visibly frustrated and engaging in flame wars, there are lessons to be learned from the social media faux pas of others. If you were on the fence about hiring a professional social media manager , these might push you over the edge. 1. Guest post by Larry Alton. Justine Sacco, Africa and AIDS.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 17, 2010
    [Social Media] What is Social Media’s Next Big Thing?
    Let’s step back a minute and think about some of the benefits an individual realizes from social networking: Linking people who might not otherwise be linked. They want ROI, but sometimes the benefits of the social web are intangible, and very difficult to plot on a spreadsheet. One possible answer:   The Enterprise. No, no.
  • PWB MARKETING BLOG  |  MONDAY, OCTOBER 10, 2011
    [Social Media] Six FREE Tools To Measure Social Media for Business
    Facebook and other social networks equip you with limited analytic tracking tools. Once you start to delve deeper into social media marketing, you will find you need a more robust measurement platform. Klout  (free) – the de facto tool for measuring social media influence. That’s a problem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Social Media] The insider’s guide to social media consulting success
    When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. In every organization there are five common hurdles to social media success. Legal — Can the Legal Department adjust to the new demands of the social web? Nimble?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 20, 2012
    [Social Media] Building and spending social media equity
    The biggest mistake that I see on a daily basis when it comes to some of the best social media engagement strategies is that folks tend to be afraid to spend any of the good will — the equity — that’s built up, over time. You can’t save social media equity, you can only build it and spend it.
  • SOCIAL MARKETING FORUM  |  TUESDAY, JUNE 4, 2013
    [Social Media] The Need for Personality in Customer-Centric Social Media Marketing
    Customer-centric social media requires a personal approach. Cross-channel Social media marketing Touchpoint marketing brand personality customer-centricity Edelman trust barometer people-centricity It’s about people connecting with people. However, many businesses still look at the tools and channels first.
  • MARKETING EDGE  |  MONDAY, MARCH 14, 2011
    [Social Media] Jacob Tucker’s Social Media Slam Dunk
    Hitting on a single topic in marketing, social media and business communications. marketing social media crowdsourcing Facebook social campaigns Jacob Tucker NCAA Dunk Contest social media and sportsTime 12:29 One part viral Two parts grassroots campaign. Tucker is a 5’ 11” guard at.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Social Media] When did social media lose its way? [Infographic]
    In conjunction with the launch of its new Social Inbox tool, Hubspot released an infographic on how companies have lost their way in terms of using social media for marketing and promotion, and also suggest what it might mean to get back on course.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 14, 2012
    [Social Media] Straight Talk on Social Media Gurus
    Specifically, I think you are learning the wrong lessons from social media luminaries. ” Most social media experts haven’t been “just like you” for years now.  They have huge email lists, social followings and a steady income from products and services.  By Stanford Smith, Contributing {grow} Columnist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 9, 2015
    [Social Media] I was called out on my social media BS and I’m relieved
    Mark Schaefer called me out on my social media BS … and I am really happy about it. The post was pure bullcrap because I wasn’t writing for my audience – I was writing for other social media pros, telling them what I thought they wanted to hear. Breaking through the social media BS . Seriously.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 4, 2015
    [Social Media] Social Media: Deciphering Network Personas For Your B2B [Webinar]
    When it comes to social media most marketers admittedly lack a cohesive strategy. With literally hundreds of options to leverage social channels, a clearly defined strategy is critical.  Even those who do choose to use social media still seem confused as to how they work or why they are needed. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 14, 2014
    [Social Media] Why Do Companies Struggle with Social Media ROI? 23 Facts
    Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy ). teach Measurement and ROI at Rutgers Social Media Marketing Mini-MBA along with Mark Schaefer and others. 85% use social networks in some way; only 14% tie financial metrics to it.
  • MARKETING EDGE  |  SUNDAY, FEBRUARY 28, 2010
    [Social Media] San Diego Chargers Do Social Media Right
    Social media is at its best when people come together. That was the case when I met Joel Price, the manager of interactive services for the NFL’s San Diego Chargers at the February meeting of the Social Media Breakfast San Diego. The Chargers do like to get social with: Tumblr. Flickr. Twitter. Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Social Media] Social Media Marketing and Darwin: Evolution or Irrelevance
    The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. It was easy for media agencies to find your target, and almost as simple to measure the response. Army Chief of Staff. It shouldn’t.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Social Media] The CIO and Social Media: Embracing Change
    Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. But times have changed – IT’s reign over social engagement is simply over. Social as a Thoughtful Business Channel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 18, 2012
    [Social Media] Yes, you can be addicted to social media
    For most people, social networking sites like Facebook and Twitter are harmless platforms that allow for social interaction and personal expression. For others, social media has become more than an entertaining form of engagement; it has become an increasing compulsion. The Science of Social. Don’t be a Victim.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Social Media] Why content marketing is a “do-over” for social media
    My friend Stanford Smith wrote a thought-provoking article last week,  The Difference Between Content Marketing and Social Media and Why You Should Care  and it got me thinking about how these trends are intertwined. think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 10, 2013
    [Social Media] My social media marketing posts from 2011
    So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. call this “fire for effect.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 22, 2012
    [Social Media] The Net Generation and the future of social media marketing
    Clearly, understanding these norms is essential to the future success of our organizations.  So here are the trends he identified with a few of my thoughts on the impact this might have on social media marketing. Owning the newest device contributes to social status. Customization. Net Geners make the technology theirs. Tweet.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 17, 2012
    [Social Media] Secrets of Social Media ROI Revealed by 166 Case Studies
    The result is his eBook, 166 Case Studies that Prove Social Media Marketing ROI.  Thanks to all of our sponsors: Internet Marketing Social Media Marketing Webinars Case study E-book Rob Petersen ROI social media social media marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 2, 2013
    [Social Media] Social Strategy for the Dogs. How social media is saving animal lives.
    Most people read {grow} to see how social media is connecting brands and people … but I wanted to share how it is also connecting people to animals in need, too. In fact, social media is saving lives. ” But connecting people with pets is just part of how social media is helping shelters.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 20, 2013
    [Social Media] Applying the Scientific Method to Proving Social Media Results
    There’s no way around it - there’s a problem with measuring our social media efforts. So far, there is no clearly defined relationship between the analytics provided by the major social networking platforms, and the Key Performance Indicators (KPIs) that mean most to us as businesses. kpi social media Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 24, 2012
    [Social Media] Understanding the true nature of the social media marketplace
    OK … Stick with me for one minute.  We’re going back in time about 1,000 years but I promise it’s going to come back to a great lesson about social media and marketing. There was no advertising, mass media, or marketing plans.  If you wronged a buyer, word would spread throughout your marketplace like a plague.
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Social Media] Lurkers are the 99.989% of Social Media
    It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators.
  • BIZNOLOGY  |  TUESDAY, JANUARY 24, 2012
    [Social Media] The Social Media Isolationist
    In follow up on my last post, Being Pretty Isn’t Enough for Social Media Marketing , I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia.  And there are two forms of social media isolationism: Invitational and exclusionary.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JUNE 12, 2013
    [Social Media] A whole bunch of juicy social media stats [Infographic]
    Three most important reasons why companies use social media? Social media image  via Shutterstock.). Infographics Statistics Google infographic Social Media Social media in business social media marketing statistics Twitter Top three countries on Twitter? US, Japan and Brazil.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 9, 2011
    [Social Media] Make Your CFO a Social Media Fan
    Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  Social media definitely pays off, but you’ve got to focus on the approach not the tools.
  • SALES CHALLENGER  |  TUESDAY, NOVEMBER 27, 2012
    [Social Media] How NOT to Use Social Media
    Social media isn’t new. What is new, however, is how high performing sales people are using social media to engage potential or existing customers. Shut out from “traditional” sales engagement techniques, our best reps are turning to social media to get their foot in the door. Will anyone hear your message?
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, APRIL 27, 2011
    [Social Media] Spelling Out Social Media
    Social media marketing social marketing social mediaEd note: This was originally posted at the Red Pill Email Blog. Thank you Shannon for letting us share it here too! Last week, I read a brilliant post by Jim Ducharme titled, “EMAIL: What’s in a name?” where he defined the word email.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Social Media] CEOs: You Can't Afford to Ignore Social Media Anymore
    There is a growing expectation from consumers and employees alike that the leaders of companies, large and small, should embody the brands they represent -- and demonstrate that commitment by being visible and accessible on social media. There are few reasons why CEOs have been, on the whole, slow to adopt social media: 1) No Time.
  • SAZBEAN  |  FRIDAY, JANUARY 7, 2011
    [Social Media] Using Social Media to Tell Your Story
    Social media provides an opportunity to not only tell your story but also to include your customers as an enticing part of that story. Social Media Connects You to Your Audience Social Media can help connect you to your customers because they can have a conversation directly with you. Thoughts?
  • NUSPARK  |  MONDAY, OCTOBER 24, 2011
    [Social Media] How B2B Buyers Have Changed- and the Role of Content & Social Media
    These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. That means social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 2, 2012
    [Social Media] Your 2013 Social Media Strategy: Grow a Pair.
    There is an infection overwhelming social media strategy development and the virus is fear. just read a number of reports all showing how CMO’s are still confused about what to do about social media. If you still have a firewall to keep employees from the social web, grow a pair. Now, on with the show.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Social Media] 16 Stats That Prove Social Media Isn't Just a Fad [New Data]
    We’ve all heard at some point or another that social media is dying. Although doubters will always exist and the sites we use will continue to change, social media isn''t just a passing fad for business -- and there''s data to prove it. Social Media Tweet this stat ). Tweet this stat ).
  • LEADER NETWORKS  |  WEDNESDAY, APRIL 27, 2011
    [Social Media] Social Media Insecurity? Try Our Maturity Model Prescription
    Many enterprises suffer from a little-documented condition known as "social media insecurity." These anxiety-plagued firms are fearful that somehow, somewhere, they are falling behind their competitors and will suffer unforeseen hardships and failure if they are not at the cutting edge of social media activity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 30, 2013
    [Social Media] 3 Life lessons that led to social media success
    The only real positive I had going for me in this period was that my blog was gaining traction in less than six months of its launch and I was already gaining popularity among my social media connections (largely my ex-students). By Dr. Amit Nagpal, {grow} Community Member. So how did I learn these lessons? Let’s begin. Schaefer.
  • SOCIAL MARKETING FORUM  |  SUNDAY, JANUARY 9, 2011
    [Social Media] The Single Most Important Social Media Asset
    Social media and those companies feeding off it or building it have exploded in the past two years. Most would agree that 2010 was the year of social with brands and agencies scrambling to first understand it and then integrate it into their marketing strategies.
  • NUSPARK  |  MONDAY, OCTOBER 24, 2011
    [Social Media] How B2B Buyers Have Changed- and the Role of Content & Social Media
    These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. That means social media.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Social Media] How to use Social Media for Customer Acquisition
    Social media has become a significant part of serious marketers lead generation strategy. Companies who engage in social media increase their reach massively. Social media is public communications channel where companies can get great unfiltered feedback. And there is no matter if they are B2C or B2B.
  • INBLURBS  |  THURSDAY, MARCH 22, 2012
    [Social Media] How to Master Your Lead Generation Challenge with Social Media
    Social Media has proven to be a source of targeted high quality leads for B2C and B2B. Marketers which experienced the business value of social media marketing know that social media is one of their most successful and cost effective marketing channels. Start a social media presence.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social Media] Someone Mentioned You on Social Media. Should You Respond? [Flow Chart]
    When you''re first getting started out on a social network, it seems absurd not to respond to anyone who tweets at you, good or bad. Check it out, and bookmark it for the next time you find yourself in a tricky social media situation. Have you ever wondered about whether you should respond to a social media post?
  • PAUL GILLIN  |  THURSDAY, JULY 8, 2010
    [Social Media] Oracle’s Social Media Policy
    With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. REQUIREMENTS.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2011
    [Social Media] American social media usage reaches milestone
    Social media usage may have reached a tipping point, according to a new report from one of my favorite sources, The Pew Internet and American Life Project. Fully 65% of adult internet users now say they use a social networking site like Twitter, Facebook or LinkedIn, up from 61% one year ago.
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