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  • BIZNOLOGY  |  TUESDAY, APRIL 23, 2013
    [Social Media] Blogger outreach is more PR than social media
    The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right? Blogger outreach and engagement is much more than social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 1, 2012
    [Social Media] Social Media ROI — Not just for the big companies
     . I don’t think I’ve ever given a speech, conducted a workshop, or taught a class where the “social media and ROI” question has not come up. So it was not entirely surprising when many of the suggestions to the Social Habit Research Project focused on measuring the value and relevance of social media marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 9, 2012
    [Social Media] Why Instagram will be the next big social media platform
    Now, new data from The Social Habit seems to confirm that Instagram is poised for a breakout. Of the Americans surveyed who currently use a social media platform, only 18 percent currently have a profile on Instagram. Of ALL those social media users surveyed, 48% declared they are using Instagram more often. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 18, 2014
    [Social Media] The key to social media success rests with HR?
    Implementing a sophisticated technology like social analytics is the easy part. That’s why social media success might not be determined through a successful IT implementation or marketing strategy. Social media and HR Think about it this way. Social media and HR. Organizational design. Recruiting.
  • MARKETING INTERACTIONS  |  SATURDAY, JANUARY 15, 2011
    [Social Media] My Social Media Checklist
    There's a lot of buzz about the social media site Quora. Had I just read the post, I'd be confident in my choice not to go exploring yet one more social site. That's where I am with social media. This is My Social Media Checklist: Time: How much time will it take to participate? Maybe.
  • BIZNOLOGY  |  THURSDAY, JUNE 4, 2015
    [Social Media] Tackling social media: don’t do it all!
    Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. It is nearly impossible to effectively use every social media platform to promote your business. The key to a successful social media presence is a narrow focus that effectively engages your business’s audience.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Social Media] Social Media Marketing and Darwin: Evolution or Irrelevance
    The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. It was easy for media agencies to find your target, and almost as simple to measure the response. Army Chief of Staff. It shouldn’t.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, AUGUST 3, 2011
    [Social Media] B2B social media: Highlights from new benchmarking research
    B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. Social media is being used then, but how?
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 11, 2010
    [Social Media] B2B Social Media: How to Leverage Your LinkedIn Profile
    Social Media in the B2B space has become a hot topic lately. Companies are using the social space to get themselves found and attract new leads and business opportunities. In the B2B space, social media isn’t just about your content. Social Media b2b B2B Social Media LinkedIn wendy boyce
  • SAZBEAN  |  MONDAY, JANUARY 17, 2011
    [Social Media] 7 Social Media Monitoring Essentials
    Monitoring is an essential part of any Internet or social media strategy. Listening is a huge part of the value of social media and monitoring can help you keep up on the important conversations. What else do you monitor on social media? We’ll talk more about finding these keywords later in the week.
  • BIZNOLOGY  |  TUESDAY, APRIL 3, 2012
    [Social Media] Why Pinterest Matters to Us Social Media Marketers
    So, when someone steals your image, your graphic, or your photo, will they associate it with you even if it is disassociated with your sites, blogs, or social media ?  I know, when you post your own pins, you can add a source link-back URL , right? In blogging and social media, this is even more essential because of sharing.
  • INBLURBS  |  TUESDAY, JULY 26, 2011
    [Social Media] Hotel Industry increase revenue the smart way. Participate in Social Media!
    The use of social media for business is a great way to get seen from your target audience. Social media has opened a lot of opportunities for the Hotel and Restaurant Industry to get and to stay in touch with their customers and future new ones. Why to use social media for hotel and restaurant? Hyatt Hotels.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Social Media] How to establish your company’s Social Media Lead Team
    I have written a lot about the critical importance of company culture to social media marketing success. One of the most important things a company can do is to create a Social Media Lead Team to help drive the change you need that will support your efforts. What does a Social Media Lead Team do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 4, 2015
    [Social Media] The new guide to minimizing legal risks in Social Media Marketing
    By Kerry Gorgone, {grow} Contributing Columnist A couple of years back, I wrote a post called “ the essential guide to minimizing legal risks in social media marketing.” Know each social network’s policy regarding contests and giveaways. Very often, marketers want to run contests or giveaways using social media.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Social Media] Survey says: ANZ Companies use social media for business
    Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 15, 2011
    [Social Media] The Three Most Dangerous Social Media Metrics
    Just because a post is popular on social media it doesn’t necessarily mean it’s valuable for your customers or your business. 3. Measuring all the wrong metrics can make it really difficult to turn social media attention into income.  ROI and measurement roi of social media social media metrics
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Social Media] Five tips to turn social media mistakes into customer advocacy
    Many large companies such as Gatorade, Dell, the NFL, and the Red Cross have social media command centers to monitor perception of their brands in real time, follow trends, conduct conversations, and resolve complaints. Take a look at Zappos’ Facebook page for a master class in social engagement. Sometimes, things go wrong.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 28, 2013
    [Social Media] The 5 Best Social Media Apps for Kids
    Social media apps for children? I don’t want my kid on social media.” Five million kids under age 10 already have Facebook accounts. (In case of “social media emergency,” click here.) Enter social media apps for children. Same goes for social media. Same goes for social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Social Media] 5 reasons you should be in social media, even if the boss says “no”
    Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social validation and “authorship” are guiding more search results.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 25, 2013
    [Social Media] 5 Social Media Enhancements That Benefit B2B Marketers
    by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Check out these 5 recent social updates: 1. 
  • LEAD VIEWS  |  THURSDAY, NOVEMBER 29, 2012
    [Social Media] Social Media for Demand Generation: What Have You Done for Me Lately?
    Not the least of these is how to extract maximum benefits from investments in social media. Analytics B2B marketing B2B Social media B2B Social Media Marketing online marketing b2b Demand Generation gartner hype cycle LeadFormix ROI social analytics social media social media channels
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Social Media] Your marketing success may hinge on Gray Social Media
    In the last year, a lot has been written about “ dark social media ” — the vast majority of content sharing you’ll never see because it’s occurring through email, direct messages, texting, and other private communication channels. Gray social media. Is this the future of social media metrics?
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Social Media] 9 Criteria for Selecting a Social Media Monitoring Tool
    Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. News can travel extremely fast through social media. And in social media, the whole world can see how fast (or not) your response time is.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2011
    [Social Media] 10 Ideas: Standing out in the social media jungle
    The other day in my Twitter stream @joe_sharkey asked:  &# As a new graduate, how do I stand out in the social media jungle?&#. Here are some ideas to help you stand out in those areas, even if you’ve already graduated: Resist the temptation to be a social media guru. Turns out, I didn’t know shit. Charities.
  • SOCIAL MARKETING FORUM  |  TUESDAY, JANUARY 8, 2013
    [Social Media] Social Media ROI and Measurement: Questions You Should Ask
    If we talk about Social Media ROI in this post, we talk about the return on investment of [.]. Marketing ROI Social business Social CRM Social media marketing Web analytics Jim Lenskold Jim Sterne marketing ROI Olivier Blanchard return on marketing investment ROMI social media measurement social media metrics social media ROI
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Social Media] Five tools to help with your social media makeover
    In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts:  1. Measure Conversion from Social Media Traffic. percent.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 12, 2013
    [Social Media] Build some social media marketing backbone you big wuss
    In a social world, trapped customers scream loudly enough for everyone to hear. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. What Fuels Social Media Marketers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 14, 2013
    [Social Media] Social Media Excuses. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. See more of his cartoons at everything is media.   . growtoons} kacy maxwell social media cartoon social media humorScroll down to see the rest of the story! Harlem Snake. A {growtoon}.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 5, 2012
    [Social Media] How to Save a Sputtering Social Media Program
    The social media conversation around your brand looks worse. The management team, already dubious about social media smells blood in the water. The first step is to understand why social media programs fail. Social Media programs sputter and fail for a variety of reasons. Why Programs Suffer.
  • CONVERSIONATION  |  MONDAY, FEBRUARY 4, 2013
    [Social Media] Why We Still Fight Over Social Media and Content Marketing
    A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. And the same goes for social media (marketing). If you follow a bit what’s going on, you’ll even find genuine fights over who’s right and who’s wrong about this or that in content marketing or social media marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 9, 2012
    [Social Media] Case study: Finnair puts social media community to work
    The airline’s “Quality Hunters” project had a blog (qualityhunters2.com) and a Twitter account (@qualityhunters), and a vibrant social media community actually began to form around this key idea of improving air travel. return on the social media investment. This sounded like my kind of fun!
  • BIZNOLOGY  |  TUESDAY, APRIL 24, 2012
    [Social Media] Don’t Roll Your Eyes at Social Media Influencers
    I experience a lot of contempt for bloggers and social media influencers. From agencies and marketing firms as well as from self-professed social media experts and social media gurus. Bloggers Earned media marketers are pretty vulnerable in this regard!  We’re not paying anyone anything.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Social Media] But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests
    As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. In social media, another common problem is the lack of transparency in most of these contests and giveaways. By Kerry Gorgone, {grow} Contributing Columnist. most creative haiku). The tranparency problem.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 8, 2013
    [Social Media] Best practices for social media shilling
    Inauthenticity – Social Media’s Dirty Little Secret (senseimarketing.com). Social Media Mistakes That Can Blindside Your Brand (business2community.com). Slider Social Media Marketing Fake Glock Harvard Business School New York New York Attorney General Paul Barrett Review Yelp How do I know?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 19, 2012
    [Social Media] B2B Social Media Marketing: Focus on leads, not likes
    Do you know where your social media is contributing? Honestly, it’s almost unfair to compare social media engagement to other channels,” Kelly confesses. Unlike online advertising or PR, or even TV and radio, [there are] over 500 forms of engagement we’ve tracked through the social channel. Social Media
  • LEADER NETWORKS  |  FRIDAY, NOVEMBER 16, 2012
    [Social Media] Thanksgiving Recipe: Social Media Soup
    Not much has changed over time - So I am (re) sharing my recipe Social Media Soup. That's all you need to create Social Media Soup. Dice up some social media sites like Facebook or Twitter or whatever they are familiar with. Does your firm invest as much in its social media efforts? Voilà!
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Social Media] 3 Ways Social Media and SEO Can Work Together
    My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. Link Building and Social Media Process. 10 Things I’ve Learned About SEO in 2014.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Social Media] The 6 critical questions guaranteed to drive your social media strategy
    If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? Undoubtedly, most companies should have a social media presence today.  I recently wrote about these solid reasons in a post called why you need to be  in social media even if the boss says no!
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 18, 2012
    [Social Media] Social Media: 3 Keys to Business Success
    Are you thinking about creating a social media page for your business? Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. Image: Freedigitalphotos.net ). 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 25, 2014
    [Social Media] Where does social media fit in the marketing mix?
    A number of news items coalesced recently and made me wonder … what is the true role of social media in the marketing mix today? In this edition, we explore: The time element — social media versus advertising. Estimating the sales power of social media. How has it changed? How has it changed?
  • WEBBIQUITY  |  THURSDAY, MAY 21, 2015
    [Social Media] 10 Top Marketing Thought Leaders in Social Media
    If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research.
  • PR MEETS MARKETING  |  THURSDAY, JUNE 24, 2010
    [Social Media] Social Media Marketing Strategy 101: Definitions
    I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. This day and age, it has become increasingly important to reach out to these individuals, especially in light of the expansion of social networking. – Ryan Schoenefeld via LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Social Media] Social Media Case Study: How I made $47 million from my B2B blog
    helped my company get $47 million in new business through a blog-centered social sales strategy. We decided to take an entirely new approach that heavily favored building relationships through social media. Now let’s cover how it actually worked — a successful social sales strategy. The Social Sales Strategy.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 11, 2012
    [Social Media] Vulnerability is essential to your social media marketing success
    In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking. New media? What a Catch-22.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 16, 2013
    [Social Media] 5 ways to use social media in sales even if your customer isn’t on Facebook
    ”  Of course you need to use common sense and spend time on the selling activities that will bring you the most return, but here are five ways to build a personal selling advantage for your team, even if your customers are not social savvy!  1) Be there first. Here are three ways to use social media for business intelligence.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 7, 2009
    [Social Media] Social Media speeds Onboarding
    And what has been really interesting for me to see was the difference between organizations when it comes to things like social media. It would have taken me months to do that the traditional way, but with the power of Social Media and Social Networks it took weeks. So naturally I signed up and started sharing.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Social Media] Three Stats Prove B2B Social Media Set To Explode [Charts]
    Social media has reached prime time. Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. Fact 1: B2B Companies Are Using Social Media.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 16, 2012
    [Social Media] Outsourcing your social media isn’t all or nothing
    I just got off the phone with Andrea Howard, president of Social Media Maxima after having reached out to her on behalf of Reputation.com. Long story short (and this is my analogy) is that Social Media Maxima offers social media hair extensions, hair pieces, and wigs. Get over yourself! Related articles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 17, 2012
    [Social Media] Learning From Big Social Media Blunders
    In it they chronicle this year’s Top 10 Social Media Blunders. Entertaining because of the shenanigans and plain idiotic social media mistakes committed by some very smart people. Disheartening because nervous businesses considering social media may unduly focus on the blunders and ignore the benefits.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 14, 2013
    [Social Media] Social media zombies and the 2 percent solution
    Social media zombies have turned the world of service upside-down. They attack, attack, attack … like social media zombies. One of the themes of this blog over the years has been the importance of establishing a company culture that can support the openness and responsiveness required by the social web.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, MAY 4, 2011
    [Social Media] Social Media Manners Matter
    Social media is a matter of time and place; not an outlet to use and abuse for all things business and personal. Opinion Social media monitoring manners respect social media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 14, 2014
    [Social Media] Why Do Companies Struggle with Social Media ROI? 23 Facts
    Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy ). teach Measurement and ROI at Rutgers Social Media Marketing Mini-MBA along with Mark Schaefer and others. 85% use social networks in some way; only 14% tie financial metrics to it.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, APRIL 27, 2011
    [Social Media] Spelling Out Social Media
    Social media marketing social marketing social mediaEd note: This was originally posted at the Red Pill Email Blog. Thank you Shannon for letting us share it here too! Last week, I read a brilliant post by Jim Ducharme titled, “EMAIL: What’s in a name?” where he defined the word email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 23, 2012
    [Social Media] Social Media, Conflicting Data, and the Search for Truth
    This scenario is not uncommon. I am amazed at the shoddy state of research on the social web and what people are trying to pass off as “science.” We are building our social media plans on a foundation of quicksand. Here is what we are going to do: Change the game of social media research. Tweet.
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Social Media] 5 social media pain points and the point they prove
    To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. Photo credit: Search Engine People Blog.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Social Media] 24 reasons SEO and social media are inextricably linked
    22% say social media. Social Media Marketing  refers to the process of gaining website traffic or attention on social media sites in the same way. In both cases, traffic comes from   earned media   as opposed to  paid media. 59% of marketers agree SEO has the biggest effect on lead generation.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Social Media] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). 7. Social Fresh ). 8. Social Fresh ). 9. Social Fresh ). Social Fresh ). Social Fresh ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 9, 2012
    [Social Media] Mars Landing, social media style. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is a social media strategist that loves enjoying a good book and then drawing in it. growtoons} joey strawn social media cartoon social media humorTweet.
  • LEADER NETWORKS  |  WEDNESDAY, APRIL 13, 2011
    [Social Media] 10 Social Media Promises: Can Your Company Keep Them?
    Put down that smartphone, stand up, raise your right hand and repeat after me: 1) I promise to listen to -- and talk with -- my customers online , because reciprocity is the foundation for successful engagement when using the online social channel. 2) I promise to respect and value the information shared online by customers and clients.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 12, 2013
    [Social Media] A different way to think about social media ROI
    No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. by Mark W.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 14, 2012
    [Social Media] The Twilight of Social Media. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn   is a social media strategist that loves enjoying a good book and then drawing in it. growtoons} joey strawn social media cartoon social media humor
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2011
    [Social Media] Inside a Social Media News Release
    Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. The Video Introduction and the Social Network Sharing. Social Media and Tags.
  • INBLURBS  |  FRIDAY, MARCH 23, 2012
    [Social Media] How B2B Marketers Can do Social Media Lead Generation the Smart Way
    Any B2B business can use social media as a source of unfiltered information and as powerful business intelligence tool to predict trends, for support and product development. Social media has proved in the past years that it can bring positive ROI when done right. Infographic: B2B Social Media on the Rise.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Social Media] When did social media lose its way? [Infographic]
    In conjunction with the launch of its new Social Inbox tool, Hubspot released an infographic on how companies have lost their way in terms of using social media for marketing and promotion, and also suggest what it might mean to get back on course.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Social Media] The hinge to social media success? It might surprise you.
    Since my company, SideraWorks , was formed, I’ve had the chance to work with a range of companies on their social business transformation and discovered a common hinge to social media success. For many companies, this has become their ignition point to social media success. And to be honest, it surprised me.
  • SOCIAL MARKETING FORUM  |  TUESDAY, JUNE 4, 2013
    [Social Media] The Need for Personality in Customer-Centric Social Media Marketing
    Customer-centric social media requires a personal approach. Cross-channel Social media marketing Touchpoint marketing brand personality customer-centricity Edelman trust barometer people-centricity It’s about people connecting with people. However, many businesses still look at the tools and channels first.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 19, 2014
    [Social Media] Five important lessons on the economics of social media
    If you hang with me through this little tale, I promise you’ll see five important lessons about the economics of social media unfold. story at the heart of the economics of social media. He was becoming a social media star! The business lessons of the economics of social media. Not many.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 9, 2012
    [Social Media] The Thin Line Between Social Media Marketing and Spam
    Takeaway Are you engaged in social media enough to recognize spam when you see it? As Jay Baer ( @jaybaer ) says, “if you don’t love social media, you probably suck at social media.” Social Media Spam twitterYou can share. You can publish. You can broadcast. You can spam.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 29, 2012
    [Social Media] The social media listening market is maturing
    Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. To me, the bigger opportunity for accurate sentiment analysis is how it can be used for entirely new applications that go way beyond social media monitoring. And for good reason.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 1, 2013
    [Social Media] Social media trends that are colliding in 2013
    As I wrote earlier this year, the most disruptive event in the development of the social web was the Facebook IPO. Social learning creates crisis for traditional universities. Augmented Reality Content Marketing facebook futurist Google techologies 2013 projections instagram social media futureFacebook Financial Fatigue.
  • WEBBIQUITY  |  TUESDAY, JUNE 24, 2014
    [Social Media] The Six Most Irrational Social Media Concerns of Brands
    Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. No one can go social overnight. But no technology is.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 24, 2012
    [Social Media] B2B: Where Social Media Meets Direct Marketing
    Business marketers have embraced social media with enthusiasm.  By this definition, a direct marketing message can be delivered anywhere.  It is truly “media neutral.”  It can work in direct mail and email, but also in print, on billboards, on television and radio.  And in social media. Photo credit: s_falkow.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 2, 2010
    [Social Media] 8 Ways to Increase Social Media Interaction
    If you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. If social media is important to your online strategy, then add it to your daily to-do list just like anything else. Those are just a few ideas for increasing your social media interactions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 18, 2013
    [Social Media] A 6-step plan to respond to negative social media comments
    The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. And yet, you will get complainers.
  • CLIENT BRIDGE  |  THURSDAY, APRIL 28, 2011
    [Social Media] Social Media Marketing Tactics
    Sutton of MarketingSherpa shares some insights from their 2011 Social Marketing Benchmark Report. The chart shows the social media marketing tactics by effectiveness, difficulty and popularity. Adam T. All the tactics shown exhibit a positive correlation between difficulty and effectiveness. View Original Article
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 23, 2015
    [Social Media] Why You Should Reshare Your Social Media Content
    Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. One such area that can be optimized is your social media content resharing strategy. Edgar.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 21, 2012
    [Social Media] Six ideas to win executive sponsorship for your social media effort
    One of the most difficult problems in the social media world is getting the boss to understand and support an initial effort. Who is the “sponsor” of your social media effort? The person who controls the budget and job assignments of the people working on social media is the “sponsor,” in our definition.
  • BIZNOLOGY  |  MONDAY, APRIL 15, 2013
    [Social Media] 10 reasons social media has peaked. 8 reasons that’s a relief
    After years of significant growth, social networks exhibited mixed results last year. Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. It was bound to happen. Here
  • WEBBIQUITY  |  MONDAY, APRIL 19, 2010
    [Social Media] Five Big Shifts in Social Media Marketing
    Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. Social media marketing, in contrast, is ongoing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Social Media] Five reasons Europeans are behind in social media marketing
    Whether you look at the number of online job postings, the best viral marketing campaigns, or the world’s most respected social media marketing thought leaders, almost all of the innovation seems to come from the US of A. The fuel of any social media marketing campaigns are social media platforms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 3, 2012
    [Social Media] Is social media making you a lazy communicator?
    Getting things done as efficiently and quickly as possible has become a calling card for humanity and it’s bleeding into our social interactions. This isn’t necessarily a good thing.  We’ve reduced our communication to the shortest possible route from point A to B.  It isn’t exactly a smart intimacy strategy for social media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 24, 2012
    [Social Media] Understanding the true nature of the social media marketplace
    OK … Stick with me for one minute.  We’re going back in time about 1,000 years but I promise it’s going to come back to a great lesson about social media and marketing. There was no advertising, mass media, or marketing plans.  If you wronged a buyer, word would spread throughout your marketplace like a plague.
  • MARKETING FINGER  |  WEDNESDAY, JUNE 22, 2011
    [Social Media] Blogging in the Social Media Ecosystem
    But how have social media changed the way you blog ? Pacific where we will discuss Blogging in the Social Media Ecosystem. Should your blog content feed into your social channels, e.g. Facebook, Twitter, LinkedIn? Q. What are the best ways to leverage existing blog content with social channels?
  • CONTENT MARKETING FOR BI  |  TUESDAY, APRIL 13, 2010
    [Social Media] Will Social Media Replace Traditional Marketing?
    Social media is on the tip of most every B2B marketer’s tongue these days. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. Looking at B2B social media efforts in 2009, the study shows: 68% have set up group pages on social networking sites.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 9, 2010
    [Social Media] Social Media Budget Ratio in B2B Marketing
    The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. What’s your Social Media diet?
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, AUGUST 3, 2013
    [Social Media] How Do B2B and B2C Marketers Use Social Media? [CHART]
    by Egan Cheung | Tweet this Last year we analyzed the tremendous growth of social channels and discovered that social diversity also was growing quickly. Our analysis begged the question: Do consumer brands and business brands use social channels in different ways? How Do B2B and B2C Marketers Use Social Media?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 19, 2012
    [Social Media] Does Social Media Deliver More Traffic Than Email?
    by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. So we decided to look at the data to see whether social referrals are driving more traffic to brands’ websites and landing pages. Does Social Media Deliver More Traffic Than Email?
  • WEBBIQUITY  |  MONDAY, MARCH 29, 2010
    [Social Media] Social Media is Simpler Than You Think
    With the tidal wave of how-to articles , jargon and self-proclaimed “social media experts&# hitting the online world, it’s easy for marketers and business executives to view social media as something akin to the unexplored regions of the earth as presented on medieval maps—&# here be dragons.&# Networking.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 23, 2014
    [Social Media] Social Media and the History of Aggression
    We are held in place by laws (usually), a fear of punishment, or pride in a politically-correct social status. Social media and aggression. And yet, isn’t there still an underlying, unstoppable aggression pulsing through this social media world? Social media and aggression. And so on. And so on.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 27, 2014
    [Social Media] Five unbelievable social media mistakes you may be making right now
    ” But sometimes helping people isn’t that difficult because I find many folks keep making the same little social media mistakes. No social sharing. One of the themes of this blog is to emphasize the strategic importance of inserting humanity into your social media presence. No social sharing.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 28, 2011
    [Social Media] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.
  • LEADER NETWORKS  |  WEDNESDAY, APRIL 27, 2011
    [Social Media] Social Media Insecurity? Try Our Maturity Model Prescription
    Many enterprises suffer from a little-documented condition known as "social media insecurity." These anxiety-plagued firms are fearful that somehow, somewhere, they are falling behind their competitors and will suffer unforeseen hardships and failure if they are not at the cutting edge of social media activity.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, AUGUST 27, 2009
    [Social Media] Using Social Media to Deepen Customer Relations
    An obvious win for companies looking to jump into Social Media is in the Customer Support area. As more and more customers voice their opinions online, the choice is not if you should be responding using Social Media, but when are you going to start responding! Tags: social media Customer Support
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 4, 2011
    [Social Media] Five Mega-trends: How Social Media is Transforming Government
    A Facebook site for US government agencies. I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. The opportunity of social media and government is not economic or technological. Secretary of State.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 13, 2011
    [Social Media] Hog-tieing Social Media
    Then there's Linkedin, Google+ , comments on my blog, email, and by the time I'm ready to start my writing day, the morning hours have wasted away to literally nothing. I end up squandering my best writing time (the morning) by spending it doing what I think I should be doing - all the Social Media stuff that's important to my success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 17, 2013
    [Social Media] Case study: Building a social media career in 12 months
    In my travels, I meet many people who aspire to turn a love of social media and blogging into a career. ” In just 12 months, she is travelling around the world for her social media career and has created a profitable and successful business by turning her passion into a business. ” 2. Engage tirelessly.
  • CONNECT THE DOCS  |  TUESDAY, JULY 6, 2010
    [Social Media] Social Media Goes Corporate
    Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media. Brush up on social media objectives measurement - Social media for the sake of social media worked in 2008 and to an extent in 2009.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Social Media] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media? Flowtown.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Social Media] Remember LinkedIn for social media marketing
    Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. rely on the Kevin Bacon effect in all things social networking.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 6, 2012
    [Social Media] Social media case study: It’s not just a brand, it’s a buddy
    That’s really the amazing opportunity with social media. That’s why in my books and lectures I emphasize that success on the social web is no longer in the form of B2B or B2C — it’s P2P, Person to Person. I love Home Depot. About half of them died. ” This is not a post bitching about Home Depot.
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