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  • SAZBEAN  |  FRIDAY, JANUARY 7, 2011
    [Social Media] Using Social Media to Tell Your Story
    Social media provides an opportunity to not only tell your story but also to include your customers as an enticing part of that story. Social Media Connects You to Your Audience Social Media can help connect you to your customers because they can have a conversation directly with you. Thoughts?
  • BIZNOLOGY  |  TUESDAY, MARCH 6, 2012
    [Social Media] Get Over Social Media Writer’s Block
    There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. Image via Wikipedia. We’ve all had it.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Social Media] How to use Social Media for Customer Acquisition
    Social media has become a significant part of serious marketers lead generation strategy. Companies who engage in social media increase their reach massively. Social media is public communications channel where companies can get great unfiltered feedback. You can measure social media mentions of your brand.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 29, 2013
    [Social Media] “Stop Asking Employees To Tweet” Says GaryVee
    already covered some of Gary’s ideas when I spoke about how empathy is the secret weapon to social marketing success. He stated: I love social media because it sells stuff; otherwise, it really doesn’t matter in the context of business. . Social Media But Gary took this to a whole new level.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Social Media] The 6 critical questions guaranteed to drive your social media strategy
    'If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? Undoubtedly, most companies should have a social media presence today. These are not easy questions, but if you really work it, your social media plan will become self-evident.
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Social Media] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Social Media] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working?  few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  There really is no “right” way to measure social media.   Social media is not a numbers game. 
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JUNE 12, 2013
    [Social Media] A whole bunch of juicy social media stats [Infographic]
    Three most important reasons why companies use social media? Social media image  via Shutterstock.). Infographics Statistics Google infographic Social Media Social media in business social media marketing statistics Twitter 'Top three countries on Twitter? US, Japan and Brazil.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Social Media] 48 Ways to Measure Social Media Success
    Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.
  • B2B VOICES  |  MONDAY, JANUARY 23, 2012
    [Social Media] It’s Time for B2B Social Media Marketing to Generate Leads
    just finished reading The B2B Social Media Book : Becoming a Marketing Superstar, by Kipp Bodnar (day job at HubSpot ) and Jeffrey L. Despite the title, it doesn’t try to encompass everything you need to know about B2B social media marketing.  Rather, it tries to open the lock box to social media lead generation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 19, 2013
    [Social Media] The evolution of social media analytics
    You probably can’t pick up a book on social media best practices without seeing some reference to Dell. They are one of the undisputed pioneers, leaders and innovators in the field of social media. This was a rare opportunity to peek under the covers of what is next in social media innovation.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Social Media] Got 5 Minutes? Use It to Find a New Prospect on Social Media
    Well, social prospecting is a lot like Where’s Waldo? It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. As a social media manager, it’s your job to figure out how to find who those prospects are and get them to your sales team -- and fast.
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Social Media] Use Lifetime Customer Value to Measure Social Media
    When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. When I’m discussing the need to get into social media marketing, they are far more skeptical.
  • PAUL GILLIN  |  MONDAY, DECEMBER 27, 2010
    [Social Media] Social Media RFP Gets An Update
    One of the social marketing practitioners I most admire is Maggie Fox, whose Social Media Group was a pioneer in creating new-media campaigns long before it was fashionable. You can download the RFP template here or find it on the Social Media Group site. Social Media advertising marketing
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 21, 2012
    [Social Media] Social Media Lies, Damn Lies and Statistics
    Eric Wittlake (@ wittlake ) was quick to hit one of the main issues in his post earlier this week:  social is not about selling. Do you know anyone who would claim that they made a ten or hundred thousand dollar decision based on social media? 84% using social media sounds like a pretty big number. Social Media
  • PR MEETS MARKETING  |  THURSDAY, AUGUST 11, 2011
    [Social Media] Social Media for Health Care Professionals
    Social media has become increasingly popular for business-to-business and business-to-consumer marketing. recently did some research on social media by healthcare professionals and wanted to share some of the articles
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 26, 2011
    [Social Media] Any Publicity is Good Publicity in Social Media, right?
    Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Think about the life span of paper based earned media – not long after its printed does it sit on someone’s shelf. Blogging Facebook PR Social Media Social Networking
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 25, 2013
    [Social Media] 5 Social Media Truths, and How To Manage Them
    'by Lauren Harper | Tweet this While social media is still a channel that many organizations are striving to figure out how to strategically leverage and even monetize, authenticity and transparency are increasingly critical. You have to make every connection on social media personal. So what’s the trick? But guess what?
  • INBLURBS  |  THURSDAY, DECEMBER 22, 2011
    [Social Media] How B2B Marketers can Embrace Social Media
    An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation. recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. Infographic: Business To Business – Social Media.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Social Media] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working?  few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  There really is no “right” way to measure social media.   Social media is not a numbers game. 
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Social Media] Is social media effective for B2B lead generation?
    What’s all this have to do with social media? have been working hard, for at least a couple of years now, trying to use social media to measurably move the needle in regard to generating B2B sales leads and driving B2B sales. I think that thought applies to social media. Not bad! in Boston on May 21.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 16, 2011
    [Social Media] How to Optimize your Paid Search with Social Media
    When I put a search term into Google, typically eight of the top 10 results are social because consumers are creating enough content for that to happen. As a media planner, I need to know the top trends and themes my consumers care about, so I can buy those terms and then optimize based on those terms as well. Technology.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 4, 2014
    [Social Media] Social Media ROI: Mythic or Measurable? Six Experts Weigh In
    'Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it? CMOs On Social Media – Where’s The ROI?
  • AD YOUR COMMENT HERE  |  FRIDAY, MAY 25, 2012
    [Social Media] Infographic of the Week: How marketers are using social media to promote their businesses
    Social Media Examiner released their annual Social Media Marketing Industry Report earlier this year, and Patricia Redsicker created a nice infographic to illustrate the results. Infographics Social Media Patricia Redsicker Social Media Examiner Social Media Industry Report 2012
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 29, 2012
    [Social Media] Is Pinterest a Good Social Media Marketing Investment?
    There is no shortage of stats showing that it is not just one of the fastest growing Social Networks, but one of the fastest growing sites on the internet. On other social networks, people might read the headline that is shared, and move to the next. Is Pinterest a Good Social Media Marketing Investment?
  • SAZBEAN  |  WEDNESDAY, MARCH 28, 2012
    [Social Media] Social media monitoring tool video: Why should I monitor social media?
    Social media monitoring tools have become widespread among many sorts of businesses. For example, even offline businesses like clubs and restaurants have started using social media monitoring tools. Well, social media monitoring allows businesses to do many things, such as: See what competitors are doing.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, SEPTEMBER 12, 2011
    [Social Media] Reflections from a Social Media Hiatus
    In case you haven’t noticed, I’ve been on a social media hiatus, which started when G+ came out. I’m a little overwhelmed with social media and need a break.&# This break gave me time to think through the memes that I’ve bought into with regard to social media. What do you think?
  • CONVERSIONATION  |  SATURDAY, FEBRUARY 25, 2012
    [Social Media] Social Media ROI: Check Before You Start
    An army of social media thinkers has deemed it useful to redefine ROI. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIIn 2010, Brian Solis introduced it in his book Engage!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 29, 2012
    [Social Media] The Social Media Minefield: Five factors blocking your success
    ” “Social media is fine if you can fit this into our existing measurement dashboard.” ” “We need to make social media a profit center that pulls its own weight.” “Shouldn’t the IT department own social media strategy?” “We already have a full plate.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 13, 2011
    [Social Media] How to Promote an Event with Social Media
    As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 9, 2012
    [Social Media] 10 Reasons Why B2B Companies Are Failing With Social Media
    Too many B2B companies are flat out failing at social media marketing. Instead of placing blame, let’s diagnose the reasons B2B companies aren’t seeing success with social media. 10 Reasons Why B2B Companies Are Failing With Social Media. On the social web, space is unlimited.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 30, 2009
    [Social Media] Social Media will Disrupt every Function in your Company
    We are at an interesting inflection point with Social Media today. Social Media already has changed Marketing forever. Marketing is still playing catch up and will be for a while since we are still at the very early stages of the Social Media game. technologies when Social Media hit.
  • MARKETING EDGE  |  TUESDAY, OCTOBER 5, 2010
    [Social Media] Restaurant Opportunity Cost Hidden in Social Media
    usually talk social media. Hitting on a single topic in marketing, social media and business communications. usually talk social media and PR with this couple and on this occasion we decided to record it. Time 23:58 This podcast is loud, but we were in a successful restaurant. Quick and to the point.
  • SOCIAL MARKETING FORUM  |  MONDAY, MAY 9, 2011
    [Social Media] Social Media Monitoring: The Virtual Duck Blind
    Social media is NOT just about distributing your marketing message. frankly don’t think any digital media channel is solely about that. Social media marketing Social media monitoring Microsoft social media social media monitoring
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 12, 2010
    [Social Media] How to squander your leadership in social media
    Social media experts often chide marketers about control. The experts say that in the new era of social media, marketers need to stop delivering tightly-scripted, one-way messages and start engaging in uncontrolled, transparent conversations with customers and prospects wherever those conversations happen. Openness?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 31, 2012
    [Social Media] Please Don’t Read This Blog
    Business people in general, your peers and especially your co-workers are not social. And personal connections in real life or on social networks do not engender trust or make it more likely that you will buy something from another company, simply because you “like” them or follow them or read their blogs. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 25, 2011
    [Social Media] 5 ways corporate culture determines social media success
    When I talk about social media strategies, inevitably the conversation turns to cultural fit. Social media success and failure is not usually determined by resources, vision, or ability.  Here’s an article on  selling your boss on social media   that might be helpful. Are they able to react?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 7, 2012
    [Social Media] Andy Warhol on social media
    facebook sociology andy warhol facebook trends social media trendsI’ve often wondered what would happen if a great creative mind of the past came into our present world to see how we create and communicate today. Here’s my imagined conversation with Andy Warhol , whose creativity extended to almost every medium of his time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 7, 2012
    [Social Media] Three amazing ways social media is changing the world
    The more I am immersed in the culture of the social web, the more I am certain that it will not only change the world forever, it will change it for the better. Social media as a global unifier. Research from The Social Habit shows in the sample surveyed, 80% of Americans between 12 and 24 have a Facebook account. Tweet.
  • CONTENT MARKETING FOR BI  |  TUESDAY, APRIL 13, 2010
    [Social Media] Will Social Media Replace Traditional Marketing?
    Social media is on the tip of most every B2B marketer’s tongue these days. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. Looking at B2B social media efforts in 2009, the study shows: 68% have set up group pages on social networking sites.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 9, 2010
    [Social Media] Social Media Budget Ratio in B2B Marketing
    The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. What’s your Social Media diet?
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2012
    [Social Media] Being Pretty Isn’t Enough for Social Media Marketing
    What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. Be the catalyst of your natural social media success.  Image via Wikipedia. Mind you, there are exceptions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 9, 2012
    [Social Media] Mars Landing, social media style. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is a social media strategist that loves enjoying a good book and then drawing in it. growtoons} joey strawn social media cartoon social media humorTweet.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 24, 2011
    [Social Media] Five Awesome B2B Social Media Statistics
    Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. Top B2B Social Media Statistics. Think again.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 10, 2011
    [Social Media] Case study: How one blog post helped me get a job in social media
    Antonia Harler is a friend from the {grow} community who blogged and tweeted about her challenges finding a job in social media marketing. My choice of studies was probably wrong in many ways for social media marketing but had some advantages, too.  I soon started working part time for a social media agency in Manchester. 
  • WEBBIQUITY  |  FRIDAY, MARCH 18, 2011
    [Social Media] 6 Characteristics of Social Media Winners
    but Charlie Sheen’s recent meteoric  rise on Twitter aside (best not to rely on the perverse attraction of watching a drug-addled celebrity publicly self-destruct) here’s a shot a minimum list of characteristics that enable social media success. social media strategy that’s all about “me me me!&#
  • SAZBEAN  |  TUESDAY, JULY 19, 2011
    [Social Media] Basic Marketing Principles Still Apply to Social Media
    Social Media Marketing is no different than other marketing tactics — at least in the need to follow basic marketing principles. In order for it to be effective, it’s important for social media marketing to fulfill the needs of your customers. How do you apply basic marketing principles to social media?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 6, 2010
    [Social Media] Measuring the ROI of B2B Social Media
    Any time people start talking about social media for B2B companies, the question always comes up about how do you measure the ROI, or return on investment, of it. This is made up of everyone you have contact with: email subscribers, Twitter followers, Facebook Likers, LinkedIn connections and followers on any other social platform.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Social Media] A fascinating “hardcore” B2B social media success
    With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  survey showed 65% regarded the social web as a “distracting waste of time&#. BACKGROUND. OBJECTIVES OF THE MARKETING PROGRAM.
  • SOCIAL MARKETING FORUM  |  SUNDAY, JANUARY 2, 2011
    [Social Media] Social Media: I’ve Become Comfortably Dumb
    For me Twitter has been a valuable social media tool to connect with others in the email marketing and social media space. As for Facebook and other social media sites, I guess I've become comfortably dumb. Social media marketing Facebook Twitterdon't see the value or ROI for time spent.
  • BIZNOLOGY  |  TUESDAY, MAY 8, 2012
    [Social Media] Be a persistent social media parent
    don’t want to compare parenting to social media community development and management but I guess I just did. Folks Back in the day, when the social mediasphere was smaller and more intimate — maybe just more new — bloggers would let folks know what was going on.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 21, 2014
    [Social Media] Straight talk on social media consulting
    'Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. It’s really not about social media. Having a deep love of social media does not make you a social media marketing professional. Social media marketing is very hard work.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 13, 2012
    [Social Media] 5 Tips for Engaging in Social Media for Business
    Jay Baer of Convince and Convert did a webinar with Argyle Social recently. And mark your calendars to meet me at the BMA-NJ Social Media Symposium on April 10th, where I will deliver the keynote presentation. Your goal should not be to be good at social media. Don’t do social for the sake of social.
  • BIZNOLOGY  |  TUESDAY, JULY 2, 2013
    [Social Media] Are you a social media marketing hunter?
    'This is the next in the series, including Are you a social media forager? and  Are you a social media marketing trapper? Are they on social media? For many, social media foraging and social media trapping is more than enough, as I’ve discussed the last two weeks.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 1, 2011
    [Social Media] Social Media & SEO: Are You There Yet?
    When will you see results from social media and SEO? Up to three months for social media messaging traction. Post and comment on social media platforms. How long did it take you to get SEO and social media results? Social Media/Web 2.0 marketing SEO social media
  • BIZNOLOGY  |  FRIDAY, MARCH 29, 2013
    [Social Media] Social Media Listening Is Sound Business Practice
    Social Media Marketing Communication listening social listeningPhoto credit: highersights. How many times have you had something, whether it was in your personal or professional life, go wrong because of poor communication? If you are honest, there are likely more than you would like to admit. Having Yes and no. Human Resources.
  • BIZNOLOGY  |  MONDAY, APRIL 16, 2012
    [Social Media] 5 studies prove social media is less than 6 degrees of separation
    The idea of 6 degrees of separation was responsible for the early thought behind social media. Is the theory true in social media? Here are 5 studies that prove social media makes is less than 6 degrees of separation. Cover of Kevin Bacon. FACEBOOK PROVES IT’S 4.74 TWITTER SHOWS IT’S 4.67 steps).
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 14, 2011
    [Social Media] The Myth of Business vs. Personal Profiles in Social Media
    Like most people I started out using social tools for very distinct purposes. But now we have Google+, Pandora is becoming a social sharing site (not to mention Flickr and Foursquare) and well you get the point: its getting even more confusing! So the question is: can we be distinct people or personalities on different social sites?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 29, 2012
    [Social Media] 6 Burning Questions about Social Media for B2B
    by Rob Bois | Tweet this I’ve been involved in a number of webinars and round tables recently on the topic of social media for B2B. Q: In some cases, B2B’s develop their own social platforms. Is this tactic effective or should we stick to outside social media communities? But what is social sign-on?
  • INBLURBS  |  THURSDAY, JULY 19, 2012
    [Social Media] Why marketers Increase their Social Media Marketing Budgets?
    Social media is a great communication channel there is no question. Smart marketers use social media to offer great support, increase brand reach and to generate business leads, only to name some of the great opportunities which the social web offers. The most known challenge is to measure social media ROI.
  • CEEKUE  |  THURSDAY, MARCH 3, 2011
    [Social Media] Use Google Reader as a Free Social Media Monitoring Dashboard
    In his post Free Social Media Monitoring Dashboard Steve describes how to use Google as a monitoring dashboard. Google search Social Media alerts readerA great post yesterday by Steve Farnsworth on his blog Digital Marketing Mercenary. You may [.].
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Social Media] Social Media Influencers or Ambassadors? How to Identify Them
    'The power of peer-to-peer recommendations Recently, a new report by Pew Research showed that, for the first time, social media has definitely downgraded other media. Statistics that just confirmed a … Continue Reading Social Media Influencers or Ambassadors? Featuring Contributions from Global Thinkers.
  • WEBBIQUITY  |  MONDAY, MARCH 28, 2011
    [Social Media] Why Social Media Matters for B2B Vendors
    Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.
  • BIZNOLOGY  |  FRIDAY, MARCH 1, 2013
    [Social Media] Is Social Media Security Out of Your Hands?
    It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Before Anyone who is stupid enough to buy that kind of abrupt messaging as real is not social media savvy and likely just not very intelligent. Photo credit: Wikipedia. Before we get started though. It read.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 16, 2010
    [Social Media] Social Media Lead flow in B2B Marketing
    Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. There are several types of conversations that you can encounter out on the social web anything from a complaint to a compliment to what I like to call the Expressed Need. based on his original tweet that’s $4000 a character!).
  • BIZNOLOGY  |  TUESDAY, JUNE 18, 2013
    [Social Media] Are you a social media forager?
    'When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. You’ll always be fed.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 13, 2013
    [Social Media] Engaging Employees to Share Corporate Social Media
    Yesterday, Glenn Gaudet of GaggleAMP presented our latest Biznology® Webinar about how to amplify your corporate social media messages.  With the introduction of social media, companies were provided an army of megaphones that had a genuine affinity for the company and its products. Photo credit: Fora do Eixo.
  • DIGITAL VOICES  |  WEDNESDAY, MAY 16, 2012
    [Social Media] 5 Ways to Use Social Media to Redefine Customer Value Proposition
    According to Dhruv Grewal – Chair of Commerce & Electronic Business for Babson who spoke at a recent social media consortium at the college, the changes and advances in social, mobile, and online technologies have created a perfect storm and are forcing firms to change their tack and redefine their customer value propositions.
  • FOLLOW THE LEAD  |  FRIDAY, AUGUST 20, 2010
    [Social Media] Weekend reading: Stats on social media in b-to-b
    Check out this terrific package of b-to-b social media statistics , per Social Media B2B blog. The stats are categorized by, among others, usage, forecast, executive interest (in social media), channels, budgets, resource allocation and measurement. Subscribe to RSS.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 12, 2011
    [Social Media] Three Dangerous B2B Social Media Mistakes
    Social media is more effective when you’re not making mistakes. The worst case scenario is you get fired for making a social media mistake. Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). It’s holding back social media success.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, DECEMBER 1, 2010
    [Social Media] What You Really Must Know To Succeed in Social Media Marketing
    In social media marketing, value often means relevant content, tailor-made promotions, useful information and a “real” relationship. Here is what you really should know to be successful in social media marketing. Social media marketing cross channel social media marketingIt's about people.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 5, 2012
    [Social Media] Nonprofits and Social Media: Discovery, Cultivation, Solicitation and Stewardship
    While face to face connections and personal relationships play vital roles in each stage, social media can lend a helping hand. Using social media to complement each stage can free up time for development staff and help cast a larger net for donor prospecting. Social Media and NonprofitsNancy E. Cultivation!
  • B2B MARKETING BLOG  |  TUESDAY, OCTOBER 11, 2011
    [Social Media] Social Media Marketing and the B2B Brand Advocate
    There’s been a lot of talk recently about the power of social media marketing and what brand advocates can do for your B2B sales and marketing efforts. Recently, I read BzzAgent’s “A Field Guide to Brand Advocates,” and I wanted to share some key insights as they apply to social media and B2B marketing. According [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 23, 2012
    [Social Media] The essential guide to minimizing legal risks in Social Media Marketing
    They can hardly complain after the fact when you share a link to that content, provided you don’t reproduce it wholesale on your own site or social media feed. Be accurate in any statements you publish via social media. What concerns do you have about the law and your social media presence?  . Tweet.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 8, 2012
    [Social Media] Social Media Marketing for Medical Practices
    My own doctor is now slowly venturing cautiously into Facebook, and do a search on Twitter for dentists  or search Google Plus for family practices and you might be surprised as to what extent medical practices are beginning to embrace social media marketing. Social Media? Social Media for HealthcareTwitter.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 30, 2012
    [Social Media] 6 Social Media And Search Articles You Missed When Life Was Just Too Hectic
    Search and social. So in this post, I will review the most popular articles this year on the topics of social media and search engine marketing. The Top Reasons People Don’t Do Social. Most of us use social media (80% of business decision makers according to the latest research). Social Media
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 27, 2012
    [Social Media] Sales Management & The Impact of Social Media
    Sales Management and the Impact of Social Media. While in the process of writing a future magazine column on the future of sales and social media I interviewed three people and posed several questions in order to get their view points. What changes do you believe will occur with more “business social media” solutions?  
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 28, 2013
    [Social Media] The 5 Best Social Media Apps for Kids
    Social media apps for children? don’t want my kid on social media.” In case of “social media emergency,” click here.) Enter social media apps for children. These apps can help parents guide young social media buffs in the ways of online communication. Same goes for social media.
  • CHRIS KOCH  |  FRIDAY, JUNE 26, 2009
    [Social Media] Three steps for B2B marketers to build a personal social media presence
    In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Social Media B2B.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 10, 2013
    [Social Media] The one core secret to social media marketing success
    I know this blog post title might sound a bit simplistic — perhaps sensational — coming from me, but I do think there is one core idea to consider when starting a social media strategy that is often misunderstood … or missed all together. The results are in: An experiment in social influence. Twitter account?
  • SOCIAL MARKETING FORUM  |  THURSDAY, SEPTEMBER 6, 2012
    [Social Media] 20+ Staggering Stats Proving Why the Time to Use Social Media is Now
    Businesses that don’t use social media for marketing or customer service reasons now will miss out on business and, worse, actually lose business! Social business and social media are no longer an option. It’s not hype, it’s a fact and here are some good reasons why the time to use social media is now.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Social Media] How do you use social media to promote a boring product?
    And yet each of these links back to a highly successful social media case study. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product. The post How do you use social media to promote a boring product?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2011
    [Social Media] 7 ideas to turn PowerPoint slides into social media marketing gold
    Here are seven ideas to use PowerPoint slides to create new value for your social media marketing efforts: 1. This is one of the fastest and easiest ways to start to populate the social web with great content because face it, we ALL have PowerPoint presentations! One of the easiest ways to do this is to mix up the media you use.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 15, 2010
    [Social Media] B2B Social Media Landscape Appears to Be Wide Open
    As I’m reading the “ Fall 2010 Social Business Report ” from NetProspex, I find that my biggest assumption about social media in the B2B space is entirely true.  We can all agree that social media is still an emerging multi-channel, multi-faceted medium for marketing communications. Wendy Boyce. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 20, 2012
    [Social Media] The World’s First Social Media Sniglets
    always loved that bit and got to thinking that there are a few things on the social web that simply should have words. ” G PLUSASAURUS (gee plus asaurus) Any social media dinosaur who still thinks Google Plus is going to kill Facebook. humor sniglets social media cartoon social media humor
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Social Media] How Social Media Turned a Brand Into a Revolution
    This exchange (as reported by the New York Times ) was part of a remarkable two-year social media collaboration that began with bloggers calling for labor strikes and resulted in an energetic youth movement that is toppling dictators. And I can’t help but wonder in a very public way, was I wrong? Was I wrong? Yes, I was. 
  • WEBBIQUITY  |  MONDAY, MARCH 29, 2010
    [Social Media] Social Media is Simpler Than You Think
    With the tidal wave of how-to articles , jargon and self-proclaimed “social media experts&# hitting the online world, it’s easy for marketers and business executives to view social media as something akin to the unexplored regions of the earth as presented on medieval maps—&# here be dragons.&# Networking.
  • PWB MARKETING BLOG  |  SUNDAY, NOVEMBER 13, 2011
    [Social Media] B2B Social Media On The Rise [Infographic]
    Are you one of the 86% of B2B companies using social media? B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic. Is your company using social media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2011
    [Social Media] Blogging, social media use skyrocketing at universities
    500 firms and the latest research turns to social media usage trends at four-year accredited collges and universities in the U.S. Some highlights: Social media usage soars. 100 percent of colleges and universities studied are using some form of social media, up from 95 % last year, 85% in 2009 and 61% in 2008.
  • LEADER NETWORKS  |  TUESDAY, APRIL 13, 2010
    [Social Media] Designing Social Media Engagement Programs
    Unfortunately, few companies have implemented effective systems to gauge the level of their customers on social media. In order to relate business goals to social media outcomes it is important to tie the anticipated results to the goals. engagement programs metrics Social Strategy social media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 13, 2012
    [Social Media] 8 Shocking New Social Media Facts
    I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! Here are eight fantastic facts from the Social Habit’s latest study. One of you is a social media stalker.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 9, 2012
    [Social Media] Social Media meet Security. Security meet Social Media.
    These days, that battle between marketing and security is showing itself most readily in the area of social media. Smart corporate marketers have learned that social media isn’t a fad or a option: it’s a necessity. ve made requests for social media channels and had them denied because they don’t meet security policy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 20, 2011
    [Social Media] The making of a social media slut
    I think I have become a social media slut. He wants to find good hires for social media marketing. It could make a difference if you’re seeking an entry level social media job.&#. This isn’t what I want social media to be about.  I crossed the line.  friend in D.C My lips quivered.
  • CHRIS KOCH  |  TUESDAY, AUGUST 3, 2010
    [Social Media] 13 qualities of a good social media voice
    When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. But developing a social media voice is a more complicated proposition. good starting point is to create a social media policy for the organization.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 3, 2012
    [Social Media] Selfless Giving and Selfish Companies: A Social Media Conundrum
    Selfish Behavior in Social Media Marketing When social media professionals and consultants talk about humanizing companies in social media, the inability of companies to be selfless , to give gifts without expectation of a return, is a sticking point. Social Media Social Media Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Social Media] Five tools to help with your social media makeover
    In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts:  1. Measure Conversion from Social Media Traffic. percent.
  • SAZBEAN  |  WEDNESDAY, JANUARY 8, 2014
    [Social Media] Social Media Hype for 2014
    'Social Media Outposts (Photo credit: the tartanpodcast) Everyone and their grandma is writing a post about the trends for social media in 2014… which is good, but I think we may be on the brink of something different. Social media is definitely mainstream — that happened a couple of years ago.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2011
    [Social Media] 3 Developments that are Sabotaging the Social Media Movement
    m worried about the social media movement. Although in some ways the initial enthusiasm in social was overblown, we were right to place high expectations on the convergence of media, social networking, and collaboraton. One sign is the gradual co-opting of social media as a broadcast tactic.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 5, 2011
    [Social Media] Is This The End Of Social Media?
    Is this the end of social media or a new beginning? For the past couple of weeks we have seen the social media ball  bouncing back and forth. Social media is the greatest revolution in marketing. Social media is just the latest fad. In What Is The Future Of The Social Media Role?
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 6, 2012
    [Social Media] The Social Media MBA: Part 5: Application and Integration of Social Media
    Social media marketing is an extension of traditional marketing methods, principles, and theory.  Successful marketing, regardless if it is Social or not, revolves around AIDA , a traditional marketing concept!  Social media is a tool to accomplish all of this.  What social platform(s) do they use?
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