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  • BIZNOLOGY  |  THURSDAY, JULY 21, 2016
    [Social Media] How most Social Media experts are wrong about LinkedIn
    I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Social Media] 30 B2B Social Media Tips for 2016
    As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Optimize Your Social Profiles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] Finally, Small Business Social Media is Evolving
    These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” Instead of the more traditional “get-more-likes-and-followers” social marketing techniques, more businesses seem to be asking the question: “How do we like and follow our customers?”
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, AUGUST 3, 2011
    [Social Media] B2B social media: Highlights from new benchmarking research
    B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. Social media is being used then, but how?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 26, 2015
    [Social Media] The one social media rule ALL businesses should follow
    There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). But the one social media rule I think EVERY. SINGLE.
  • WEBBIQUITY  |  TUESDAY, JANUARY 21, 2014
    [Social Media] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. What key trends in 2014 should social media marketers to be aware of? What are the best practices for promoting events through social media? by Pitch Magazine.
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 5, 2011
    [Social Media] Social Media and Revenue
    When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. wanted to dig in a bit into where social media is in most of today’s businesses. In a lot of ways, social media today is like “digital” a decade ago.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Social Media] The 6 critical questions guaranteed to drive your social media strategy
    If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? Undoubtedly, most companies should have a social media presence today.  I recently wrote about these solid reasons in a post called why you need to be  in social media even if the boss says no!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Social Media] Five reasons Europeans are behind in social media marketing
    Whether you look at the number of online job postings, the best viral marketing campaigns, or the world’s most respected social media marketing thought leaders, almost all of the innovation seems to come from the US of A. The fuel of any social media marketing campaigns are social media platforms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 18, 2013
    [Social Media] A 6-step plan to respond to negative social media comments
    The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. And yet, you will get complainers.
  • PUZZLE MARKETER  |  THURSDAY, JULY 19, 2012
    [Social Media] SMS Marketing Trumps Social Media Marketing [Infographic]
    A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. They separate the two into what they call Narrowcast and Broadcast. What does this mean for marketers?
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Social Media] How to Harness the Power of Social Media
    When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. However, social media marketing isn’t as simple as a lot of business owners anticipate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 30, 2014
    [Social Media] Why social media measurement efforts seem empty
    Social media marketing is a pretty mature business by now. With the advent of the social web, we have the opportunity once again to build these personal relationships that lead to loyalty, almost like my grandfather did. The State Of Social Business. Social media marketing is a pretty mature business by now.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 9, 2012
    [Social Media] Why Instagram will be the next big social media platform
    Now, new data from The Social Habit seems to confirm that Instagram is poised for a breakout. Of the Americans surveyed who currently use a social media platform, only 18 percent currently have a profile on Instagram. Of ALL those social media users surveyed, 48% declared they are using Instagram more often. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 19, 2013
    [Social Media] The evolution of social media analytics
    You probably can’t pick up a book on social media best practices without seeing some reference to Dell. They are one of the undisputed pioneers, leaders and innovators in the field of social media. This was a rare opportunity to peek under the covers of what is next in social media innovation.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Social Media] Seven Ways to Use Social Media for Business
    Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 12, 2013
    [Social Media] A different way to think about social media ROI
    No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. by Mark W.
  • PUZZLE MARKETER  |  TUESDAY, JULY 31, 2012
    [Social Media] Social Media Takes Gold at the London 2012 Olympics
    They have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. Not all athletes are embracing social media when you compare followers to medals won.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 28, 2013
    [Social Media] The 5 Best Social Media Apps for Kids
    Social media apps for children? I don’t want my kid on social media.” Five million kids under age 10 already have Facebook accounts. (In case of “social media emergency,” click here.) Enter social media apps for children. Same goes for social media. Same goes for social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 7, 2012
    [Social Media] Andy Warhol on social media
    facebook sociology andy warhol facebook trends social media trendsI’ve often wondered what would happen if a great creative mind of the past came into our present world to see how we create and communicate today. Here’s my imagined conversation with Andy Warhol , whose creativity extended to almost every medium of his time.
  • DIGITAL B2B MARKETING  |  MONDAY, JANUARY 16, 2012
    [Social Media] B2B Social Media Opportunities [#B2Bchat Recap]
    In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion. B2B marketers need to stay on top of the market if they are to identify and take advantage of new opportunities.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Social Media] 12 Tweetable Statistics Prove B2B Social Media ROCKS
    Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Source ) TWEET THIS. 2.
  • BIZNOLOGY  |  WEDNESDAY, MAY 6, 2015
    [Social Media] Social media monitoring: why it’s a must
    Before the Internet and Web 2.0, the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Southwest Airlines took to social media touting how they are now the only U.S.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Social Media] How to Optimize Events with Social Media [Infographic]
    Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. Connect with other event attendees on social media. Blogs. LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 5, 2012
    [Social Media] How to Save a Sputtering Social Media Program
    The social media conversation around your brand looks worse. The management team, already dubious about social media smells blood in the water. The first step is to understand why social media programs fail. Social Media programs sputter and fail for a variety of reasons. Why Programs Suffer.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2011
    [Social Media] Social Media is Lowering Our Content Standards
    Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. But if your standards have been lowered by social media sharing (like mine have been), raising your standards will take time. Say Why.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Social Media] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    Especially on social media. Participation needs to be written into their contracts really, and become a new performance KPI,” advises Tom Skotidas, Founder of Skotidas , a B2B social media lead generation agency and the LinkedIn B2B Social Media Lead Generation Group. It was cringe-worthy. So, what happened?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 21, 2012
    [Social Media] Six ideas to win executive sponsorship for your social media effort
    One of the most difficult problems in the social media world is getting the boss to understand and support an initial effort. Who is the “sponsor” of your social media effort? The person who controls the budget and job assignments of the people working on social media is the “sponsor,” in our definition.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 23, 2015
    [Social Media] Social media challenges to parenting
    Immediately, my fatherly red flags went up and I went into investigator mode, paying even closer attention to what was happening in her world on social media. I was irritated by the situation, and I posted these frustrations on Facebook. Social media and parenting. The same is true for our teens on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 23, 2012
    [Social Media] Social Media, Conflicting Data, and the Search for Truth
    This scenario is not uncommon. I am amazed at the shoddy state of research on the social web and what people are trying to pass off as “science.” We are building our social media plans on a foundation of quicksand. Here is what we are going to do: Change the game of social media research. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 18, 2013
    [Social Media] How social media case studies can jeopardize your strategy
    There has been a tremendous amount of buzz about using social media to improve the supply chain (demand sensing, process monitoring, and collaboration). Here is my theory — one reason the “social supply chain” is flagging is that there is still no iconic case study that companies can rally around.
  • PWB MARKETING BLOG  |  SUNDAY, NOVEMBER 13, 2011
    [Social Media] B2B Social Media On The Rise [Infographic]
    Are you one of the 86% of B2B companies using social media? B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic. Is your company using social media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 20, 2016
    [Social Media] HR and social media: 7 Ways HR needs to act like marketing
    The competition for the bet talent is fast and furious and, in many cases, that battleground is the social web. Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. By Mark Schaefer. wrote awhile back that digital transformation would not necessarily be led by marketers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 20, 2013
    [Social Media] Are businesses failing to find an ROI in social media? Another view.
    There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. It is not a statistical extrapolation of the current state of social media. NBC News. Entrepreneur.com.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Social Media] 24 reasons SEO and social media are inextricably linked
    22% say social media. Social Media Marketing  refers to the process of gaining website traffic or attention on social media sites in the same way. In both cases, traffic comes from   earned media   as opposed to  paid media. 59% of marketers agree SEO has the biggest effect on lead generation.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Social Media] Showing Personalty on Social Media
    As a business, it’s important to manage your online reputation and build your brand by having easy-to-find and regularly updated social media pages. One of the most important, but often overlooked, aspects of planning your social media strategy is to personify your company. Do it socially!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 7, 2016
    [Social Media] The lost blogging monarchy, the defeat of links, and the war on social media
    At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. Social media cul-de-sacs. Lots of people start their daily online routine in these cul-de-sacs of social media, and their journeys end there.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 11, 2016
    [Social Media] Does Paid Social Media Work?
    It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 1, 2013
    [Social Media] Social media trends that are colliding in 2013
    As I wrote earlier this year, the most disruptive event in the development of the social web was the Facebook IPO. Social learning creates crisis for traditional universities. Augmented Reality Content Marketing facebook futurist Google techologies 2013 projections instagram social media futureFacebook Financial Fatigue.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Social Media] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. While certain aspects of social media have stabilized (e.g., And again.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 4, 2016
    [Social Media] 4 Ways to really engage your customers on social media
    It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Connect via a social cause. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 9, 2012
    [Social Media] Case study: Finnair puts social media community to work
    The airline’s “Quality Hunters” project had a blog (qualityhunters2.com) and a Twitter account (@qualityhunters), and a vibrant social media community actually began to form around this key idea of improving air travel. return on the social media investment. This sounded like my kind of fun!
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 11, 2016
    [Social Media] Why 9Round should be using SOCi for social media management
    And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 14, 2013
    [Social Media] Social media zombies and the 2 percent solution
    Social media zombies have turned the world of service upside-down. They attack, attack, attack … like social media zombies. One of the themes of this blog over the years has been the importance of establishing a company culture that can support the openness and responsiveness required by the social web.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 27, 2014
    [Social Media] Five unbelievable social media mistakes you may be making right now
    ” But sometimes helping people isn’t that difficult because I find many folks keep making the same little social media mistakes. No social sharing. One of the themes of this blog is to emphasize the strategic importance of inserting humanity into your social media presence. No social sharing.
  • SALESFUSION  |  TUESDAY, APRIL 8, 2014
    [Social Media] Nine Things I Learned at Social Media Marketing World 2014
    The post Nine Things I Learned at Social Media Marketing World 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Social Media Techie Stuff [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"].
  • BIZNOLOGY  |  TUESDAY, JUNE 5, 2012
    [Social Media] Is your social media marketing about listening or talking?
    You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. Everyone who consumes social media expects that. I know you. It is.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 9, 2011
    [Social Media] Social Media – the Next Frontier!
    It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. If you think about it there is at least 2 solid years of user generated content out in the social sphere.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 17, 2012
    [Social Media] Learning From Big Social Media Blunders
    In it they chronicle this year’s Top 10 Social Media Blunders. Entertaining because of the shenanigans and plain idiotic social media mistakes committed by some very smart people. Disheartening because nervous businesses considering social media may unduly focus on the blunders and ignore the benefits.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 26, 2012
    [Social Media] The Most Important Words In Social Media
    And so I offer up to you that the most important words in social media are “thank you!” But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important. So I will explain my approach to be thankful on social media here in this post.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 27, 2016
    [Social Media] Exploit the hours employees spend on social media
    According to  Putting Downtime to Work , a new report from  Bambu  by  Sprout Social , we’re geniuses: Seven in ten employees use social media at work. Half (Forty-eight percent) of people use social media for up to an hour per day at work. So, this is sort of a clever bait-and-switch. Like this post?
  • BIZNOLOGY  |  TUESDAY, APRIL 23, 2013
    [Social Media] Blogger outreach is more PR than social media
    The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right? Blogger outreach and engagement is much more than social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 7, 2013
    [Social Media] Do you need a massive audience to be huge in social media?
    In the online world the “social proof” of a large audience may be important because in our information-dense world, we’re starved for clues to help us determine leadership and authority.  We readily look to “badges of influence” like number of Twitter followers   or even Facebook likes  to help us determine brand worthiness. Does size matter?
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 31, 2016
    [Social Media] How even social media & social selling experts are getting LinkedIn wrong – Part 1
    showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Jay Baer Wrongly Believes Shotguns Trump Rifles in Social Media. Can’t that be found on almost every social media consultant’s website?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 12, 2015
    [Social Media] Five ways to calm down and not be overwhelmed by social media change
    It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. But you don’t have to be overwhelmed by social media change, espcially if you can get your head around some fundamental truths about how the web works.
  • BIZNOLOGY  |  MONDAY, AUGUST 8, 2016
    [Social Media] 12 inspiring social media monitoring case studies
    90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. Social Media Examiner ). This means monitoring media not just from traditional publishers, but on the great majority of social sites too. 
  • BIZNOLOGY  |  TUESDAY, MAY 7, 2013
    [Social Media] 3 signs your social media shout is a whisper
    Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” The social mediasphere is a two-way-street. Become a social media composer? Social Media in Business (wtok.com).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Social Media] 6 Trends Highlighted at Social Media Marketing World
    by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. Creating visual assets is a huge focus for content.  A picture is worth 1,000 words, or in the case of a social media manager, double the engagement.  Facebook dominates the social ad world. 
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Social Media] 19 More Outstanding Social Media Marketing Guides
    While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Thank goodness!).”
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, FEBRUARY 2, 2011
    [Social Media] Visualize Social Media Data
    So, I started poking around looking for some cool infographics and found some in the social media space. First, that social media has connected us in ways never before possible. Social data, better understanding. For the first time in history, social data about human activities is being collected and archived.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Social Media] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. 1. Social CRM is still confusing.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 3, 2012
    [Social Media] Selfless Giving and Selfish Companies: A Social Media Conundrum
    Selfish Behavior in Social Media Marketing When social media professionals and consultants talk about humanizing companies in social media, the inability of companies to be selfless , to give gifts without expectation of a return, is a sticking point. Social Media Social Media Marketing
  • WEBBIQUITY  |  MONDAY, DECEMBER 6, 2010
    [Social Media] How PR and Social Media Can Work Together
    Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Since many (most?) Share this on Bebo. Digg this!
  • SALESFUSION  |  WEDNESDAY, AUGUST 27, 2014
    [Social Media] Can Social Media ROI Be Measured?
    The post Can Social Media ROI Be Measured? Social Media appeared first on Salesfusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Social Media] Is social media contributing to political paralysis?
    I’m a student of history … probably half the books I read are biographies or something to do with a past era.  So today I’d like you to oblige me while I connect the dots between the social media revolution and what appears to be increasing political paralysis in the U.S., India, Greece, and other nations.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 31, 2013
    [Social Media] Integrating Social Media Listening Into The Sales Process
    That’s where your social media marketing team steps in. Integrating your business development goals with your social media marketing team is crucial to maintaining your relationships both offline and online. Steps to Social Listening in the Sales Process. Bonus tip? We call that integrated bliss.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Social Media] But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests
    As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. In social media, another common problem is the lack of transparency in most of these contests and giveaways. By Kerry Gorgone, {grow} Contributing Columnist. most creative haiku). The tranparency problem.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 10, 2013
    [Social Media] My social media marketing posts from 2011
    So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. call this “fire for effect.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 30, 2013
    [Social Media] 3 Life lessons that led to social media success
    The only real positive I had going for me in this period was that my blog was gaining traction in less than six months of its launch and I was already gaining popularity among my social media connections (largely my ex-students). By Dr. Amit Nagpal, {grow} Community Member. So how did I learn these lessons? Let’s begin. Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 2, 2014
    [Social Media] Creeping Me Out — 7 Steps to Handle Social Media Stalkers
    create a lot of content but few posts have generated as much attention as a post I wrote for {grow} detailing my experience with social media stalking: “You’re Creeping Me Out!” The Dark Side of Social Networking. Their Halloween-type theme: Social Media Horror Stories ! Social media stalkers re-visited.
  • CONVERSIONATION  |  SUNDAY, JULY 3, 2011
    [Social Media] Social Media Metrics: Jim Sterne on why, what and how to measure
    In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. Blog Connected marketing Social CRM Social media marketing Jim Sterne social media metrics social media ROI web analyticsThe Internet is nothing more than a [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 4, 2012
    [Social Media] Three careers that will dominate social media (and it’s not what you think)
    The social web’s need for content and storytellers is insatiable. I was recently on a panel with a dean of a large journalism school and he said they are having record enrollment. Alternative media. The ability to rapidly crank out superb content is at the heart of any new media strategy. I’m a marketing guy.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 16, 2012
    [Social Media] Outsourcing your social media isn’t all or nothing
    I just got off the phone with Andrea Howard, president of Social Media Maxima after having reached out to her on behalf of Reputation.com. Long story short (and this is my analogy) is that Social Media Maxima offers social media hair extensions, hair pieces, and wigs. Get over yourself! Related articles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 17, 2013
    [Social Media] Case study: Building a social media career in 12 months
    In my travels, I meet many people who aspire to turn a love of social media and blogging into a career. ” In just 12 months, she is travelling around the world for her social media career and has created a profitable and successful business by turning her passion into a business. ” 2. Engage tirelessly.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 30, 2014
    [Social Media] The Modern Marketing Challenge: Juggling Social Media Control vs Autonomy
    If there is anything that the NYPD and US Airways social media disasters have taught us in the world of sales (and business for that matter), it’s that you’ve got to do a far better job of organizing messaging than ever before. As organizations start to experiment and dabble in social selling, the challenge is control vs. autonomy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 18, 2013
    [Social Media] Reflections on social media power and influence
    At that point, it was little more than another obscure social media start-up fighting for attention. But I grew fascinated by this topic of social influence. haven’t written on the topic of social influence in awhile and I thought I would reflect on what has happened in the field since the book came out. The good.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Social Media] Back to Basics: 6 Quick Social Media Marketing Tips
    by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. Treat your social channels the same way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 18, 2014
    [Social Media] The key to social media success rests with HR?
    Implementing a sophisticated technology like social analytics is the easy part. That’s why social media success might not be determined through a successful IT implementation or marketing strategy. Social media and HR Think about it this way. Social media and HR. Organizational design. Recruiting.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Social Media] Social Media U: Take a Class in Social Media - ReadWriteWeb
    Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. social networking.
  • CONVERSIONATION  |  THURSDAY, SEPTEMBER 15, 2011
    [Social Media] Great Content Marketing Case: the Vocus Social Media Strategy Tool
    Content is a social object. Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app VocusContent can take many forms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 2, 2013
    [Social Media] Social Strategy for the Dogs. How social media is saving animal lives.
    Most people read {grow} to see how social media is connecting brands and people … but I wanted to share how it is also connecting people to animals in need, too. In fact, social media is saving lives. ” But connecting people with pets is just part of how social media is helping shelters.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2012
    [Social Media] Social Media? #WTF
    Tonight I am presenting social media marketing to a group of local marketing students at West Chester University. In preparation for the class, I spoke to the professor in order to determine which points about social media marketing I should touch on. Social MediaView more PowerPoint from Michael Brenner.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Social Media] 9 Criteria for Selecting a Social Media Monitoring Tool
    Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. News can travel extremely fast through social media. And in social media, the whole world can see how fast (or not) your response time is.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 11, 2012
    [Social Media] Klout scores feed a social media sickness
    Social proof ” like Twitter followers, Facebook Likes and Klout scores are exceedingly important on the Internet.  In fact, as I explain in Return On Influence , as people look for short-cuts to truth in our information-dense digital world, these numbers may be even more important than what we actually accomplish in our lives.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Social Media] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media? Flowtown.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Social Media] What will be the next big thing in social media? Here are 7 clues.
    In the past few months there have been some pretty breathtaking financial windfalls for social media properties. guess you could say it’s profitable to make the right bet on the social media scene. The economics of social media are simple. The post What will be the next big thing in social media?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 11, 2012
    [Social Media] Vulnerability is essential to your social media marketing success
    In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking. New media? What a Catch-22.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 19, 2012
    [Social Media] How the physics of social media could kill your marketing strategy
    There is a fundamental reality of the social web that is slowly killing your marketing strategy, whether you know it or not: The Physics of Social Media. Day by day, every single company in the world is realizing that it must join this social media battle for consumer mindshare. Now, don’t freak out. flood.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 3, 2011
    [Social Media] When social media destroys a career — The business case for being a fake
    Here’s why. I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online.   You could Google my real name and find my blog, or find me on Twitter, LinkedIn, Flickr, or Facebook. As social media professionals we tend to conflate the concepts of “transparency” and “authenticity.”
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Social Media] When did social media lose its way? [Infographic]
    In conjunction with the launch of its new Social Inbox tool, Hubspot released an infographic on how companies have lost their way in terms of using social media for marketing and promotion, and also suggest what it might mean to get back on course.
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Social Media] 5 social media pain points and the point they prove
    To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. Photo credit: Search Engine People Blog.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 12, 2011
    [Social Media] Three Dangerous B2B Social Media Mistakes
    Social media is more effective when you’re not making mistakes. The worst case scenario is you get fired for making a social media mistake. Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). It’s holding back social media success.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 26, 2011
    [Social Media] Social Media Data: Time to Embrace it
    There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations. Innovation ROI Social Media monitize Monitize social media social media roi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Social Media] How do you use social media to promote a boring product?
    And yet each of these links back to a highly successful social media case study. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product. The post How do you use social media to promote a boring product?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] How to Build Your Influencers in Social Media
    A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. Do a social media land grab! Your goal is building your influencers in social media not becoming a top influencer. Don’t be shy: find all your contacts on social media.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [Social Media] Why Your Social Media Marketing Stinks
    Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. And that’s why, for many marketers, your social media marketing stinks!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 9, 2011
    [Social Media] Connecting Social Media Marketing with Buyer Behavior
    In a social media world filled with questionable research and lightweight infographics, this is research we can really use. I’m proud to be able to provide an advance summary of this report to the {grow} community. Of course, this does not prove that social media is on the wane. The youth factor.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Social Media] The disconnect between social media popularity and business effectiveness
    This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. On the surface, he is a social media stud. Social media numbers may not translate to expertise. ” Social proof may define authority. By Mark W.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Social Media] Social Media Marketing and Darwin: Evolution or Irrelevance
    The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. It was easy for media agencies to find your target, and almost as simple to measure the response. Army Chief of Staff. It shouldn’t.
  • CHRIS KOCH  |  FRIDAY, JULY 29, 2011
    [Social Media] How social media muteness endangers your company: The crisis at McKinsey
    McKinsey recently learned a difficult lesson about what happens when the world takes your thought leadership marketing seriously—and when you lack the ability to respond in the moment through social media. Despite its prowess in thought leadership—McKinsey is simply the best—the firm is falling dangerously behind in social media.
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