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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2012
    [Social Media] Supercharge your social media strategy by getting back to basics
    It starts as an uneasy feeling when you look at your social media stats. Instead of being the hot social media leader, it seems you’ve become the caretaker of a stagnant community like the corner bar 10 years past its glory years. Frankly, the social media intelligentsia failed you.  a fan. What Happened?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 10, 2012
    [Social Media] Can’t miss social media books for your Christmas list
    There are SO MANY books out there on social media. If you are as sick of hearing about Zappos social media case studies as I am, you will appreciate this feature. Dave’s first book  Likeable Social Media  was one of the best-selling social media books of all-time. Social Media Tools c.c.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 9, 2013
    [Social Media] My head has been in a social media fog
    That’s what today’s social media online web world became to me. For me, it’s a platform that gets hyped as the next Facebook / Twitter killer because the online media needs a new headline. gave ratings to others, connected with Klout influences, and made sure I social media’d enough to get my ranking high. No more.
  • SOCIAL MARKETING FORUM  |  MONDAY, DECEMBER 20, 2010
    [Social Media] PR And Social Media Survey: Mixed Findings For 2011
    Take a good look at your corporate culture and consider if you really are an active participant in the social media channel and all the others which today’s cross-channel consumers thrive in. PR Research Social media marketing customer relationships public relations social media Vosu
  • WEBBIQUITY  |  SUNDAY, JANUARY 27, 2013
    [Social Media] Five Reasons to “Dislike” Social Media
    The benefits of social media are clear: huge outreach, easy to use, low cost and (assumed) high ROI, not to mention a wide variety of options. In no way would I recommend anyone stop using social media as a marketing tool. Let’s face it, social media changes at the drop of a hat. Guest post by Megan Totka.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 10, 2013
    [Social Media] How social media saved our church
    Happily, Judith Gotwald won the random drawing for the guest post and she offers this unique and instructional lesson about an organization in crisis and how social media saved it. Social Media is tailor-made for Church purposes. Yet most Church leaders avoid social media like the Egyptian plagues.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 15, 2012
    [Social Media] Social Media Good Samaritan donates tweets to save businesses
    The headline read, “Social media saves beloved East Village candy store.” ” How could social media, this recent tool of our information age, possibly be used to save the decades-old candy shop? In fact, since his foray into social media, Ray has had his best year of business. Ray Alvarez.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 19, 2009
    [Social Media] The Biggest Lie in Social Media Marketing
    ROI (Return on Investment) seems to be THE social media marketing topic right now -- How do we make money on this darn stuff? Social Media ROI measures - Influence and Mention" "Social Media ROI: The Currency is Content.". No profit = no company, no jobs, and no social media marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 13, 2013
    [Social Media] Four critical Social Media Lessons I learned from my 4 year old
    marvel at what we can learn about connecting on the social web from this little man … Thank you is just the beginning of the relationship. In social it is so easy to show gratitude but often can be time consuming when you have many followers/fans/comments. In social, success rarely happens over night. Stay centered.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 8, 2012
    [Social Media] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
    Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. How Social Is B2B? How B2B Marketers Are Scoring Big with Social Media. Marketing in Social Media: What Works for European Marketers. How Social Is B2B? LinkedIn?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Social Media] Social Media U: Take a Class in Social Media - ReadWriteWeb
    Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. social networking.
  • INBLURBS  |  WEDNESDAY, JANUARY 25, 2012
    [Social Media] B2B Decision Makers are Increasingly Researching in Social Media
    Before social media people went mainly to search engines to research and to find products and services. Today in times of social media the products and services find them through discussions, content sharing and recommendations from friends and followers. Start a social media presence. What do you think?
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 18, 2011
    [Social Media] All Media Will Be Social Media
    The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. In the future, social media will be harder to ignore.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    [Social Media] Social media, our voice, and the power to destroy
    The ability for all of us to publish on the social web — to have a voice — is among the most profound sociological, economic, and political developments of our lifetime. We have all seen how social media can be used to bully and destroy. Last week, I was also in a position to use social media power to destroy.
  • BIZNOLOGY  |  TUESDAY, MAY 7, 2013
    [Social Media] 3 signs your social media shout is a whisper
    'Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” The social mediasphere is a two-way-street. Become a social media composer? Social Media in Business (wtok.com).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 25, 2011
    [Social Media] Picking through the bones of Social Media failures
    As of late, I’ve been scouring the web looking for failed social media programs. want to know why the social media program didn’t live up to its promise. First, I started with the “How” of social media. moved on and began looking for the “What” of social media. m morbidly fascinated by failure.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Social Media] The CIO and Social Media: Embracing Change
    'Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. But times have changed – IT’s reign over social engagement is simply over. Social as a Thoughtful Business Channel.
  • LEADER NETWORKS  |  MONDAY, SEPTEMBER 24, 2012
    [Social Media] Social Media Manager vs. Online Community Manager: Same or Different?
    One recent morning I saw a post in one of my LinkedIN groups asking "what is the difference between a social media manager and an online community manager?" Social media managers bring the guests (clients, prospects) to the table and community managers welcome them in!" Ahh, but wait.
  • LEAD VIEWS  |  THURSDAY, NOVEMBER 29, 2012
    [Social Media] Social Media for Demand Generation: What Have You Done for Me Lately?
    Not the least of these is how to extract maximum benefits from investments in social media. Analytics B2B marketing B2B Social media B2B Social Media Marketing online marketing b2b Demand Generation gartner hype cycle LeadFormix ROI social analytics social media social media channels
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Social Media] The Ultimate Guide to Social Media Image Dimensions [Infographic]
    'If you''ve been an inbound marketer for at least the last five minutes, you know that visual content and social media go together like peanut butter and jelly. Namely, now it''s nearly impossible to keep track of the dimensions of every piece of visual social media content. Social Media Design
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 29, 2009
    [Social Media] Social media measurement -- It's like being a great bartender
    Guest writer Jamie Lee Wallace contributes this post on our series of social media marketing measurement. To see how being a good bartender is a lot like being a good social media marketer, you have to understand the difference between Impact and ROI. Tags: financial impact measurement social media
  • SAZBEAN  |  TUESDAY, FEBRUARY 1, 2011
    [Social Media] 12 Tips for Creating a Social Media Content Strategy
    Having a content strategy is vital to the success of any social media strategy. What websites and social networks make the most sense for posting, sharing and curating content? This really part of your overall social media and digital strategy, but it does make sense to consider location when creating your content strategy.
  • PWB MARKETING BLOG  |  MONDAY, AUGUST 22, 2011
    [Social Media] Top Ten Reasons You Know You’re a Social Media Expert [Humor]
    How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). Bonus points if the blog has “social” in the title. There’s a low barrier to entry.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 3, 2011
    [Social Media] When social media destroys a career — The business case for being a fake
    I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online.   After several months, I consulted with friends, family and people in the social media community, and I decided I needed to go “underground.” A guest post by {grow} community member Leslie Lewis.
  • CHRIS KOCH  |  FRIDAY, MAY 6, 2011
    [Social Media] How to measure influence in social media marketing
    Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys.
  • B2B VOICES  |  FRIDAY, MARCH 22, 2013
    [Social Media] Do B2B Companies Need Social Media?
    There are a number of ways to define the word “need” but it is a good question for companies to begin when they think about starting or expanding social media. The mistake and trap B2B companies get into is the idea that social media should equate to sales. How Well Do You Know Your Social Network?
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 30, 2012
    [Social Media] 6 Social Media And Search Articles You Missed When Life Was Just Too Hectic
    Search and social. So in this post, I will review the most popular articles this year on the topics of social media and search engine marketing. The Top Reasons People Don’t Do Social. Most of us use social media (80% of business decision makers according to the latest research). Social Media
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 1, 2013
    [Social Media] 17 Signs You Eat, Sleep, and Breathe Social Media Marketing
    You give yourself a high five when people personally tell you how great one of your social posts was. You take it personally when people say social media does not work for lead generation , or that it’s a waste of time. You’re not too thrilled when a new social network emerges out of nowhere. Social Media
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Social Media] When did social media lose its way? [Infographic]
    'In conjunction with the launch of its new Social Inbox tool, Hubspot released an infographic on how companies have lost their way in terms of using social media for marketing and promotion, and also suggest what it might mean to get back on course.
  • EMAGAZINE B2B BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Social Media] B2B and Social Media: How to Choose the Right Platform
    'The simple answer is that ALL social media environments can be successful for B2B. We found our clients seem to gravitate most to LinkedIn, Twitter, YouTube, SlideShare, Blogs (yes, that is social media) and Facebook. Most notably is the social reports available to website owners. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 5, 2012
    [Social Media] Social media truly levels the playing field
    If you can’t see this video, click here: Anne Reuss on social media and accessibility. Connecting Anne to my friend Sean McGinnis led to her first big social media networking event in Chicago. For Anne, and many with disabilities, social media has become an amazing connection point. Twitter.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 9, 2011
    [Social Media] Make Your CFO a Social Media Fan
    Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  If you’re concerned about social media cost justification, you’re not along.  Users.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 8, 2013
    [Social Media] Best practices for social media shilling
    Inauthenticity – Social Media’s Dirty Little Secret (senseimarketing.com). Social Media Mistakes That Can Blindside Your Brand (business2community.com). Slider Social Media Marketing Fake Glock Harvard Business School New York New York Attorney General Paul Barrett Review Yelp How do I know?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 23, 2009
    [Social Media] Five social media myths that MUST STOP NOW!
    Sometimes I read the “rules” being written about social media marketing and think, “God bless this person for trying, but he must have never had a real job in his life.” And then these opinions get repeated and re-tweeted until these mindless jingles become part of the social media mantra. You don’t control consumers.
  • SOCIAL MARKETING FORUM  |  SUNDAY, APRIL 14, 2013
    [Social Media] 10 Blogging, Content and Social Media Metrics and How to Improve Them
    'A white paper from Vocus identified 10 key blogging, content and social media metrics. Content marketing Social media marketing blogging metrics content metrics social media metrics We summarized them and looked at five metrics in-depth. We also added several tips to improve them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 3, 2011
    [Social Media] Case study: Fast-growing B2B expands social media exposure
    He recently commented that he could relate to the research on the explosive growth of social media in small businesses because he was witnessing it first hand. Since that time, we’ve established a presence on multiple social marketing channels and positioned ourselves as an industry leader in the social space.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 14, 2013
    [Social Media] 5 pieces of social media advice that trapped me
    People in the marketing/social media realm will never take you seriously. The post 5 pieces of social media advice that trapped me appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By Mars Dorian, Contributing {grow} Columnist. It’s common advice. I listened, and worse, implemented it all.
  • LEAD VIEWS  |  WEDNESDAY, JUNE 6, 2012
    [Social Media] Using Social Media to Enhance Trade Shows and Conferences
    Prognosticators at the beginning of this century predicted that the communications revolution and increasing use of digital media would slowly diminish participation in face-to-face events such as trade shows and conferences. Identify prospective attendees based on the social content (e.g., In fact, the opposite seems to be true.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 5, 2012
    [Social Media] Always measure your social media effort. Except when you shouldn’t.
    During a recent debate on {grow} about social media measurement he chimed in with such a smart counter-point that I wanted to provide it as a feature for the entire {grow} community … Guest post by {grow} community member Matt Ridings. Social media measurement. This is a seemingly simple issue, with a complex point.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 19, 2012
    [Social Media] How the physics of social media could kill your marketing strategy
    There is a fundamental reality of the social web that is slowly killing your marketing strategy, whether you know it or not: The Physics of Social Media. Day by day, every single company in the world is realizing that it must join this social media battle for consumer mindshare. Now, don’t freak out. flood.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 2, 2013
    [Social Media] Social Strategy for the Dogs. How social media is saving animal lives.
    Most people read {grow} to see how social media is connecting brands and people … but I wanted to share how it is also connecting people to animals in need, too. In fact, social media is saving lives. ” But connecting people with pets is just part of how social media is helping shelters. the dog.
  • CONVERSIONATION  |  THURSDAY, SEPTEMBER 15, 2011
    [Social Media] Great Content Marketing Case: the Vocus Social Media Strategy Tool
    Content is a social object. Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app VocusContent can take many forms.
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 8, 2011
    [Social Media] Five FREE B2B Social Media White Papers
    This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. We hope you enjoy them.
  • SOCIAL MARKETING FORUM  |  MONDAY, MAY 30, 2011
    [Social Media] Social Media May be Trendy, but Socializing isn’t
    Companies should understand that social networks may come and go, but people won't stop being social online. Community marketing Social media marketing Facebook online communities sharing social media social media networks social networks
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 23, 2011
    [Social Media] Secret to a Killer B2B Social Media Program
    That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. Frustrated. Second, develop a content marketing strategy.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Social Media] 12 Tweetable Statistics Prove B2B Social Media ROCKS
    Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Source ) TWEET THIS.
  • BIZNOLOGY  |  TUESDAY, MAY 22, 2012
    [Social Media] You’re only renting in social media
    Be sure you don’t become so tethered to your Facebook page that you lose sight of the bigger picture of social media–your message, rather than your medium. Internet Marketing Public Relations Social Media Marketing bodhidharma Facebook friendster Initial public offering linkedin MySpace utterz vbulletin
  • BIZNOLOGY  |  TUESDAY, APRIL 23, 2013
    [Social Media] Blogger outreach is more PR than social media
    'The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right? Blogger outreach and engagement is much more than social media.
  • BIZNOLOGY  |  TUESDAY, APRIL 3, 2012
    [Social Media] Why Pinterest Matters to Us Social Media Marketers
    So, when someone steals your image, your graphic, or your photo, will they associate it with you even if it is disassociated with your sites, blogs, or social media ?  The Geographic could do amazing things with Pinterest if they weren’t so threatened by it, but old media dies hard. Let’s move on. Sorry Jacques.
  • EMAGAZINE B2B BLOG  |  TUESDAY, SEPTEMBER 13, 2011
    [Social Media] Leverage social media, beat your B2B’s competition
    No, it won’t cure snakebite or remove warts …although some social media enthusiasts may have left that impression.  B2B Web Strategy Social Media… as a smart marketer, you can [.].
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2011
    [Social Media] 20 Experts, 1 Awesome Resource: The Social Media ProBook
    by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  If you want to grab your free copy of the Social Media ProBook, you can download the Web version here or the print version here.
  • CHRIS KOCH  |  FRIDAY, JULY 29, 2011
    [Social Media] How social media muteness endangers your company: The crisis at McKinsey
    McKinsey recently learned a difficult lesson about what happens when the world takes your thought leadership marketing seriously—and when you lack the ability to respond in the moment through social media. Despite its prowess in thought leadership—McKinsey is simply the best—the firm is falling dangerously behind in social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 19, 2011
    [Social Media] How to explain social media to your spouse
    I loved Amber Naslund’s recent post about the always-on, world of digital media. As she correctly said, The New World of Work Includes Social Media. Actually, three things: You are not a workaholic/addictive personality using social media as an excuse to avoid your family. But here’s the problem.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 19, 2012
    [Social Media] Does Social Media Deliver More Traffic Than Email?
    by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. So we decided to look at the data to see whether social referrals are driving more traffic to brands’ websites and landing pages. Does Social Media Deliver More Traffic Than Email?
  • DIGITAL B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Social Media] Three Social Media Lessons Learned
    Until I actively engaged in social media, you could not anticipate the type of return I would see. The real results from my social media involvement have nothing to do with numbers. I’m awed by this democratizing power of social media. Social media is social. Find the Unexpected.
  • DIGITAL VOICES  |  MONDAY, MAY 21, 2012
    [Social Media] Driving Social Engagement (Part 4) - Using Twitter effectively in your social media marketing
    Our final post in the Driving Social Engagement series will focus on Twitter, and how you can incorporate the appropriate social buttons or social links for your business. Twitter is a social network that allows you to scale followers, amplify conversations, and accelerate engagement with 140 simple characters.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 5, 2011
    [Social Media] R.I.P. Social Media Consultant
    I wrote a post earlier this year about why companies shouldn’t outsource their social media and why I didn’t want to “do” social media on their behalf.  As a social media consultant there is also another fact to face about the market: Big businesses want to work with big agencies.  Social Media Marketing
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Social Media] Social Media Marketing and Darwin: Evolution or Irrelevance
    The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. It was easy for media agencies to find your target, and almost as simple to measure the response. Army Chief of Staff. It shouldn’t.
  • SOCIAL MARKETING FORUM  |  TUESDAY, JANUARY 18, 2011
    [Social Media] The Social Media Audience: Ready To Impress Those Watching?
    According to Forrester’s Social Technographics Ladder only about 24% of people using social are “Creators”. One rung down on the ladder we find the “Conversationalists” who update social site status and tweet. Social media marketing conversationalists creators Forrester joiners lurkers social graph social media spectators
  • DIGITAL B2B MARKETING  |  MONDAY, JANUARY 16, 2012
    [Social Media] B2B Social Media Opportunities [#B2Bchat Recap]
    In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion. B2B marketers need to stay on top of the market if they are to identify and take advantage of new opportunities.
  • BIZNOLOGY  |  FRIDAY, APRIL 26, 2013
    [Social Media] Be Careful What and Who You Listen To In Social Media
    Why even listen to the masses scream and pound their chests in the social space? The bottom line is that we need to make sure that when we listen, particularly in social media, that we do it with the most discerning of ears. Not every crazed social media user is nearly as important as you think. Why you ask?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 1, 2011
    [Social Media] Are B2B companies that refuse to engage in social media facing extinction?
    Instead of preaching fear and pontificating about social media as the Second Coming of B2B Marketing, let’s look at this another way. Social media is growing fast, but it’s no longer new. also think it’s difficult to maintain a sustainable competitive advantage based on a social media strategy.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [Social Media] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?
  • SOCIAL MARKETING FORUM  |  TUESDAY, JANUARY 8, 2013
    [Social Media] Social Media ROI and Measurement: Questions You Should Ask
    If we talk about Social Media ROI in this post, we talk about the return on investment of [.]. Marketing ROI Social business Social CRM Social media marketing Web analytics Jim Lenskold Jim Sterne marketing ROI Olivier Blanchard return on marketing investment ROMI social media measurement social media metrics social media ROI
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 5, 2011
    [Social Media] Social Media and Revenue
    When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. wanted to dig in a bit into where social media is in most of today’s businesses. In a lot of ways, social media today is like “digital” a decade ago.
  • BIZNOLOGY  |  TUESDAY, APRIL 30, 2013
    [Social Media] Social media tip: People don’t like being collected
    have been consulting some bouncing social media babies recently and they’re doing it right. Do your best to not allow your burgeoning social media empire to go on autopilot. 'You know how much I am obsessed with “ long-tail blogger outreach ,” right? am a man possessed! That mean, really excited!
  • CONVERSIONATION  |  SUNDAY, MAY 29, 2011
    [Social Media] Customer-Centric Social Media: What is Your Unique Social Proposition?
    Since the upswing of social media we even got a lot more of them and ‘experts’ started giving new meanings to existing acronyms. Blog Connected marketing Social media marketing customer-centric ROI social media Unique Selling Point Unique Selling Proposition unique social proposition USP
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 8, 2010
    [Social Media] Social media success story: Marketing a medical practice
    Lisa is the marketing manager of her husband’s medical practice (and a graduate of my social media marketing class) and she’s developed one of the most interesting and successful social media marketing programs I have seen – under some tough circumstances. Blogging. Even Worse Medicine. eBook. Agree?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, AUGUST 27, 2009
    [Social Media] Using Social Media to Deepen Customer Relations
    An obvious win for companies looking to jump into Social Media is in the Customer Support area. As more and more customers voice their opinions online, the choice is not if you should be responding using Social Media, but when are you going to start responding! Tags: social media Customer Support
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 2, 2013
    [Social Media] 7 ways to get employees to adopt your enterprise social media initiative
    'Awhile ago I wrote that that the biggest value delivered by social media technologies will be the internal use of these ideas  instead of the external marketing application we usually think about. If you are the administrator of an enterprise social platform, how do you measure that value created? But people? measurement freak.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 1, 2013
    [Social Media] Social media trends that are colliding in 2013
    As I wrote earlier this year, the most disruptive event in the development of the social web was the Facebook IPO. Social learning creates crisis for traditional universities. Augmented Reality Content Marketing facebook futurist Google techologies 2013 projections instagram social media futureFacebook Financial Fatigue.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 15, 2012
    [Social Media] Industrial Companies shouldn’t Replace Email Marketing with Social Media
    Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.
  • SOCIAL MARKETING FORUM  |  TUESDAY, JUNE 4, 2013
    [Social Media] The Need for Personality in Customer-Centric Social Media Marketing
    'Customer-centric social media requires a personal approach. Cross-channel Social media marketing Touchpoint marketing brand personality customer-centricity Edelman trust barometer people-centricity It’s about people connecting with people. However, many businesses still look at the tools and channels first.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 20, 2012
    [Social Media] Building and spending social media equity
    The biggest mistake that I see on a daily basis when it comes to some of the best social media engagement strategies is that folks tend to be afraid to spend any of the good will — the equity — that’s built up, over time. You can’t save social media equity, you can only build it and spend it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 6, 2012
    [Social Media] Social media case study: It’s not just a brand, it’s a buddy
    That’s really the amazing opportunity with social media. That’s why in my books and lectures I emphasize that success on the social web is no longer in the form of B2B or B2C — it’s P2P, Person to Person. I love Home Depot. It’s my favorite store. am a totally loyal customer. Brand betrayal. Tweet.
  • EMAGAZINE B2B BLOG  |  THURSDAY, DECEMBER 8, 2011
    [Social Media] Pointers for using social media for lead generation
    Many B2Bs still think of social media as merely an image/awareness-building vehicle.  But an increasing number are starting to aim at least part of their social-media effort straight at lead generation, as we noted in this earlier post …and you can, too. B2B Web Strategy Lead generation Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MAY 21, 2011
    [Social Media] Not Everyone Knows as Much as You Do About Social Media
    As we continue to define and quantify the value of social media marketing, small business owners are slowly joining the party. In truth, the number of small business owners who understand, use, and capitalize on social media marketing is minuscule. It’s important to remember that social media marketing is still new.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 5, 2012
    [Social Media] Time for a Break from Social Media. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. growtoons} kacy maxwell social media cartoon social media humorKacy   Maxwell  is a guy who loves his work, family and a good challenge. See more of his cartoons at   EverythingIsMedia.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 27, 2013
    [Social Media] Is it time to choose a social media specialty?
    This is probably a relevant topic for anyone who is struggling with the enormous time suck that is social media. Does everybody need a social media strategy? careers facebook Video blogs careers in social media facebook for business Facebook marketing facebook strategy jon loomer Please let me pay you.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 19, 2011
    [Social Media] The 25 Best Social Media Books of 2011
    It seems like only yesterday that I was writing my review of the best social media books of 2010 , a list that included only 15 selections. There were simply too many great additions to literature that exists on social in 2011 to be limiting. Survival Guide to Social Media and the Web 2.0 SOCIAL MEDIA IN CONTEXT.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 12, 2013
    [Social Media] Build some social media marketing backbone you big wuss
    In a social world, trapped customers scream loudly enough for everyone to hear. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. What Fuels Social Media Marketers?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MARCH 11, 2013
    [Social Media] Social Media Usage by Engineers and Industrial Professionals
    Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeSome of the findings are consistent with their reports [.].
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 4, 2012
    [Social Media] Sensible Talk About Social Media Measurement
    The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists. That’s a good thing for the rest of us because social media marketing, like PR, has always been challenged by the lack of reliable success metrics. Volume 2.
  • PUZZLE MARKETER  |  FRIDAY, MAY 18, 2012
    [Social Media] Social Media is Complicated [Infographic]
    As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.” Start sharing content and use social media as another channel to amplify it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 30, 2013
    [Social Media] 3 Life lessons that led to social media success
    It is not easy to tell a story of challenges and failures, but it has made me who I am today and led to what I consider the three components of social media success: Mindful Content + Passionate Engagement + Heartfelt Collaboration. 'By Dr. Amit Nagpal, {grow} Community Member. So how did I learn these lessons? Let’s begin.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Social Media] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    'The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.
  • SOCIAL MARKETING FORUM  |  SATURDAY, DECEMBER 28, 2013
    [Social Media] What Business Goals Can Social Media Serve?
    'The changes in how people behave and buy as explained in the introduction to social media and social business are essential and show the many potential business goals and benefits of social media. While social media programs are basically designed to improve and strengthen the efficiency of a multitude [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 29, 2013
    [Social Media] Social media research, customer insight, and the power of the one
    'I’d like to tell you a short, cautionary story today to explain why I am wary of “word clouds” and most other trendy displays of social media data and “sentiment.” Related Stories The future of business: Six layers of customer engagement Is time running out for establishing your social media strategy?
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Social Media] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media? Flowtown.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 12, 2011
    [Social Media] Enterprise Crowdsourcing blasts off as social media growth industry
    As buzzwords go, “crowdsourcing” may not be as big as ”social-media” or “mobile apps” but new research show it is one of the most rapidly-expanding trends in our field. He will present more of his findings at Social Slam 2012. B2B and social media crowdsourcing david bratvold
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 22, 2012
    [Social Media] The Net Generation and the future of social media marketing
    So here are the trends he identified with a few of my thoughts on the impact this might have on social media marketing. Owning the newest device contributes to social status. futurist marketing strategy digital generation don tapscott future of social media impact of digital generationCustomization. Scrutiny.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JULY 21, 2012
    [Social Media] Enhancing your personal social media power
    Click here if you can’t see this interview about  social media influence. don’t often put myself in front of the camera, so it helped a lot when Mike Stelzner of Social Media Examiner made me do it! He did a great job with this interview, which originally appeared this week on his excellent site. Tweet.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Social Media] Social Media Use by Job Function Stats – Indicates Need to Change.
    In a previous post we looked at the top 25 industries using social media , as presented in the NetProspex Fall 2010 Social Business Report.  In that report, there is also a section on social media usage by job function. Percentages range anywhere from 25-40% for social media usage. Wendy Boyce.
  • AD YOUR COMMENT HERE  |  MONDAY, FEBRUARY 13, 2012
    [Social Media] Social Media Week NYC: Top Trends that will Shape Social in 2012 #SMWJWT #SMWNYC [Summary]
    By outlining changes in the global zeitgeist, Ann will explore what’s driving them and detail how they’re beginning to play out both in society and in social media. summary of tweets: Conferences & Events 2012 trends Ann Mack JWT social media Social Media Week
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Social Media] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Divisions such as sales, can be involved much better in social CRM and social media processes. No matter how your organization is structured: it’s crucial to involve your sales people in cross-channel interactions and in your social media strategy as well. Social media really helps sell, if you do it right.
  • CHRIS KOCH  |  FRIDAY, MAY 13, 2011
    [Social Media] Social media’s Hallmark Moment: the Twitter Auto DM
    Social Media Facebook Online Communities Social network TwitterI take a perverse pleasure in reading my Twitter DMs, 99% of which are of the automated variety, looking for the heartfelt sentiment that goes out to me and thousands of other close personal friends every day from people I’ve started following. hope you enjoy that.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 12, 2012
    [Social Media] Why social media strategy should NOT start with a drive for Facebook fans
    Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page? I’ve been honored to be selected to help judge a global company’s internal social media competition. And it would get kind of boring if my friend never came to my house. Tweet.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 29, 2011
    [Social Media] 5 Steps To Get Your Social Media Game On
    Are you thinking about getting started in social media personally? You are not the last one to drag your feet a bit and jump on the social bandwagon! I talk about building social media into your daily routine in the same way you find the time for email and lunch. Step 3: Setup Your Social Accounts. Have fun!
  • WEBBIQUITY  |  MONDAY, JUNE 20, 2011
    [Social Media] 6 Reasons Social Media Sucks, But You Need to Use It Anyway
    Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, AUGUST 3, 2011
    [Social Media] B2B social media: Highlights from new benchmarking research
    B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. Social media is being used then, but how?
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