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  • MODERN B2B MARKETING  |  TUESDAY, MARCH 26, 2013
    [Social Media] The Truth about Social Media Leads
    by Jason Miller There are hundreds of differing opinions regarding the effectiveness of using social media for lead generation. This is my opinion and it comes from over two years of trial and error using what I consider to be the best tools available for the social media marketer. Social media leads must be nurtured.
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, OCTOBER 24, 2011
    [Social Media] B2B Social Media: Present and Future
    On Tuesday, I had the pleasure of moderating a great panel conversation on the use of social media in B2B sales and marketing.  If you are going to start with social media, figure out early on what you’re going to stop or scale back. Mix paid/earned/owned/shared media. Bring structure to your social efforts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 14, 2014
    [Social Media] Why Do Companies Struggle with Social Media ROI? 23 Facts
    Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy ). teach Measurement and ROI at Rutgers Social Media Marketing Mini-MBA along with Mark Schaefer and others. 85% use social networks in some way; only 14% tie financial metrics to it.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 24, 2012
    [Social Media] B2B: Where Social Media Meets Direct Marketing
    Business marketers have embraced social media with enthusiasm.  One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives.  A big change. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 27, 2012
    [Social Media] Universities are out to prove the ROI of social media
    The University of Massachusetts Dartmouth Center for Marketing Research  continues to do an excellent job documenting the social media progress of organizations such as Fortune 500 companies, INC 500 companies and non-profits. Some highlights: Reduced costs for traditional media are attributed to use of social media.
  • EMAGAZINE B2B BLOG  |  THURSDAY, FEBRUARY 17, 2011
    [Social Media] 6 ways social media is transforming the B2B buying experience
    It’s pretty clear that social media achieved takeoff last year, even for B2Bs.  Yet there are still CEOs dismissing social media as just another fad, and waiting for it to die out.  B2B Web Strategy Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Social Media] Why content marketing is a “do-over” for social media
    'My friend Stanford Smith wrote a thought-provoking article last week,  The Difference Between Content Marketing and Social Media and Why You Should Care  and it got me thinking about how these trends are intertwined. This is what I mean… The failure of social media marketing. second chance for social media.
  • WEBBIQUITY  |  THURSDAY, JUNE 26, 2014
    [Social Media] The Worst Social Media Business Blunders
    From bad grammar to getting visibly frustrated and engaging in flame wars, there are lessons to be learned from the social media faux pas of others. If you were on the fence about hiring a professional social media manager , these might push you over the edge. 'Guest post by Larry Alton. Justine Sacco, Africa and AIDS.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 26, 2012
    [Social Media] Another way to measure social media success
    But I think there are many, many creative uses of social media — and even more creative ways to measure it — that many people miss. Another way to measure social media. I’d like to offer a different way to look at the value created by deploying social media for an organization.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Social Media] 5 Ways Social Media Can Drive Revenue
    by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. Here are five ways social media marketing can be used to drive revenue. Wins are great.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 9, 2011
    [Social Media] Social Media – the Next Frontier!
    It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. If you think about it there is at least 2 solid years of user generated content out in the social sphere.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2012
    [Social Media] The six elements of human behavior that drive social media
    Fennemore contends that every social media strategist needs to consider six aspects of human behavior if they are to understand the drivers of social mediaSocial Media may be a relatively recent technological phenomenon, but the behavioral drivers that explain why and how the various platforms are used are old.
  • MARKETING EDGE  |  SUNDAY, FEBRUARY 28, 2010
    [Social Media] San Diego Chargers Do Social Media Right
    Social media is at its best when people come together. That was the case when I met Joel Price, the manager of interactive services for the NFL’s San Diego Chargers at the February meeting of the Social Media Breakfast San Diego. The Chargers do like to get social with: Tumblr. Flickr. Twitter. Facebook.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2012
    [Social Media] Don’t Ignore Message Boards in Your Social Media Marketing Strategy
    The problem with most social media marketing agencies is that we’re fickle. There has been a real renaissance in both blogs and message boards because of social media and the ability to share, cross pollinate, and make easy reference to not only boards but to threads and replies. How do I know this?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 13, 2009
    [Social Media] What to look for in a Social Media Marketer?
    Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. But wait, social media hasn’t been around that long! years. years!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 12, 2013
    [Social Media] Research: The 3 social media secrets of B2B buyers
    The 2013 results provide a direct and frank overview of factors such as social media usage, information gathering techniques and general buyer behavior … and more interestingly, it reveals a few unexpected secrets! B2B buyers: Social media curmudgeons? can hear the anti-social media gang now.
  • MARKETING EDGE  |  THURSDAY, APRIL 14, 2011
    [Social Media] And the Social Media Marketing Survey Says…
    This Social Media Marketing survey from Social Media Examiner caught my eye. Hitting on a single topic in marketing, social media and business communications. marketing social media social marketing social media marketing social media survey 2011
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 5, 2011
    [Social Media] 2012 Social Media Business Trends
    As the end of the year draws near, it’s time to start looking at social media trends for 2012. Competition will intensify as the rules of marketing are further altered by social media, mobile web and all in real-time. The skyrocketing growth of social media has broad implications–beyond consumer behavior.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 28, 2013
    [Social Media] The 5 Best Social Media Apps for Kids
    Social media apps for children? don’t want my kid on social media.” In case of “social media emergency,” click here.) Enter social media apps for children. These apps can help parents guide young social media buffs in the ways of online communication. Same goes for social media.
  • B2B MARKETING BLOG  |  TUESDAY, OCTOBER 18, 2011
    [Social Media] Public Relations and Social Media after the Recession
    Marketing Public Relations social media social media marketingOver my morning coffee, I was reading through the daily news headlines. came across some interesting public relations statistics. According to Jeff Domansky, CEO of Peak Communications Inc.:
  • B2B MARKETING BLOG  |  TUESDAY, OCTOBER 25, 2011
    [Social Media] Social Media Truths in B2B Marketing
    I guess you can tell that I rarely suffer from blogger’s block with so many new statistics about B2B marketing and social media channels coming out each day). Interactive PR Marketing social mediaSo I [.].
  • MARKETING EDGE  |  FRIDAY, OCTOBER 19, 2012
    [Social Media] Social Media ROI and Tail Chasing
    This notion of calculating every nook and cranny of social media is a ruse. Hitting on a single topic in marketing, social media and business communications. Social Media Uncategorized customers ROI Social ROIIt may be used by critics to set off staff on the task of chasing their tails.
  • AD YOUR COMMENT HERE  |  TUESDAY, JULY 31, 2012
    [Social Media] The 2012 State of Web and Social Media Analytics in Higher Ed – @karinejoly at #eduweb12
    Karine Joly share the main results of the 3rd yearly survey on the State of Web and Social Media in Higher Ed 2012 , trends, emblematic success stories and useful resources. Top 5 Ways institutions use analytics: 72% use it to improve the website, 66% use it to inform content web strategy, 50% use it to improve social media success.
  • GREAT B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Social Media] Social Media Marketing: What Not to Do
    'I’ve written a lot about the subject of what you need to do to be successful in social media and pull marketing.  And for goodness sake, don’t insult your boss or your company in social media. Remember that everything you say, and every photo you place, in social media, can and will be used against you. 
  • SAZBEAN  |  FRIDAY, JANUARY 7, 2011
    [Social Media] Using Social Media to Tell Your Story
    Social media provides an opportunity to not only tell your story but also to include your customers as an enticing part of that story. Social Media Connects You to Your Audience Social Media can help connect you to your customers because they can have a conversation directly with you. Thoughts?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 21, 2012
    [Social Media] Social Media Lies, Damn Lies and Statistics
    Eric Wittlake (@ wittlake ) was quick to hit one of the main issues in his post earlier this week:  social is not about selling. Do you know anyone who would claim that they made a ten or hundred thousand dollar decision based on social media? 84% using social media sounds like a pretty big number. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 21, 2014
    [Social Media] Straight talk on social media consulting
    'Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. It’s really not about social media. Having a deep love of social media does not make you a social media marketing professional. Social media marketing is very hard work.
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Social Media] Lurkers are the 99.989% of Social Media
    It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators.
  • BIZNOLOGY  |  TUESDAY, MARCH 6, 2012
    [Social Media] Get Over Social Media Writer’s Block
    There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. Image via Wikipedia. We’ve all had it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Social Media] The 6 critical questions guaranteed to drive your social media strategy
    'If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? Undoubtedly, most companies should have a social media presence today. These are not easy questions, but if you really work it, your social media plan will become self-evident.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Social Media] How to use Social Media for Customer Acquisition
    Social media has become a significant part of serious marketers lead generation strategy. Companies who engage in social media increase their reach massively. Social media is public communications channel where companies can get great unfiltered feedback. You can measure social media mentions of your brand.
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Social Media] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Social Media] 48 Ways to Measure Social Media Success
    Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Social Media] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working?  few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  There really is no “right” way to measure social media.   Social media is not a numbers game. 
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JUNE 12, 2013
    [Social Media] A whole bunch of juicy social media stats [Infographic]
    Three most important reasons why companies use social media? Social media image  via Shutterstock.). Infographics Statistics Google infographic Social Media Social media in business social media marketing statistics Twitter 'Top three countries on Twitter? US, Japan and Brazil.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 19, 2013
    [Social Media] The evolution of social media analytics
    You probably can’t pick up a book on social media best practices without seeing some reference to Dell. They are one of the undisputed pioneers, leaders and innovators in the field of social media. This was a rare opportunity to peek under the covers of what is next in social media innovation.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Social Media] Got 5 Minutes? Use It to Find a New Prospect on Social Media
    Well, social prospecting is a lot like Where’s Waldo? It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. As a social media manager, it’s your job to figure out how to find who those prospects are and get them to your sales team -- and fast.
  • B2B VOICES  |  MONDAY, JANUARY 23, 2012
    [Social Media] It’s Time for B2B Social Media Marketing to Generate Leads
    just finished reading The B2B Social Media Book : Becoming a Marketing Superstar, by Kipp Bodnar (day job at HubSpot ) and Jeffrey L. Despite the title, it doesn’t try to encompass everything you need to know about B2B social media marketing.  Rather, it tries to open the lock box to social media lead generation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 24, 2013
    [Social Media] Moving your business from digital grief to social media enlightenment
    ” If you were around in those days, you’ll probably recognize those same stages occurring in your organization with the social media wave today. At that point, we will be moving out of social media depression and on to a path of business success! ” Anger — “What do you mean go digital?
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Social Media] Use Lifetime Customer Value to Measure Social Media
    When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. When I’m discussing the need to get into social media marketing, they are far more skeptical.
  • PAUL GILLIN  |  MONDAY, DECEMBER 27, 2010
    [Social Media] Social Media RFP Gets An Update
    One of the social marketing practitioners I most admire is Maggie Fox, whose Social Media Group was a pioneer in creating new-media campaigns long before it was fashionable. You can download the RFP template here or find it on the Social Media Group site. Social Media advertising marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 18, 2013
    [Social Media] Reflections on social media power and influence
    At that point, it was little more than another obscure social media start-up fighting for attention. But I grew fascinated by this topic of social influence. haven’t written on the topic of social influence in awhile and I thought I would reflect on what has happened in the field since the book came out. The good.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 26, 2011
    [Social Media] Any Publicity is Good Publicity in Social Media, right?
    Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Think about the life span of paper based earned media – not long after its printed does it sit on someone’s shelf. Blogging Facebook PR Social Media Social Networking
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 4, 2014
    [Social Media] Social Media ROI: Mythic or Measurable? Six Experts Weigh In
    'Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it? CMOs On Social Media – Where’s The ROI?
  • INBLURBS  |  THURSDAY, DECEMBER 22, 2011
    [Social Media] How B2B Marketers can Embrace Social Media
    An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation. recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. Infographic: Business To Business – Social Media.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Social Media] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working?  few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  There really is no “right” way to measure social media.   Social media is not a numbers game. 
  • PR MEETS MARKETING  |  THURSDAY, AUGUST 11, 2011
    [Social Media] Social Media for Health Care Professionals
    Social media has become increasingly popular for business-to-business and business-to-consumer marketing. recently did some research on social media by healthcare professionals and wanted to share some of the articles
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Social Media] Is social media effective for B2B lead generation?
    What’s all this have to do with social media? have been working hard, for at least a couple of years now, trying to use social media to measurably move the needle in regard to generating B2B sales leads and driving B2B sales. I think that thought applies to social media. Not bad! in Boston on May 21.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 16, 2011
    [Social Media] How to Optimize your Paid Search with Social Media
    When I put a search term into Google, typically eight of the top 10 results are social because consumers are creating enough content for that to happen. As a media planner, I need to know the top trends and themes my consumers care about, so I can buy those terms and then optimize based on those terms as well. Technology.
  • AD YOUR COMMENT HERE  |  FRIDAY, MAY 25, 2012
    [Social Media] Infographic of the Week: How marketers are using social media to promote their businesses
    Social Media Examiner released their annual Social Media Marketing Industry Report earlier this year, and Patricia Redsicker created a nice infographic to illustrate the results. Infographics Social Media Patricia Redsicker Social Media Examiner Social Media Industry Report 2012
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 31, 2012
    [Social Media] Please Don’t Read This Blog
    Business people in general, your peers and especially your co-workers are not social. And personal connections in real life or on social networks do not engender trust or make it more likely that you will buy something from another company, simply because you “like” them or follow them or read their blogs. Social Media
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 29, 2012
    [Social Media] Is Pinterest a Good Social Media Marketing Investment?
    There is no shortage of stats showing that it is not just one of the fastest growing Social Networks, but one of the fastest growing sites on the internet. On other social networks, people might read the headline that is shared, and move to the next. Is Pinterest a Good Social Media Marketing Investment?
  • SAZBEAN  |  WEDNESDAY, MARCH 28, 2012
    [Social Media] Social media monitoring tool video: Why should I monitor social media?
    Social media monitoring tools have become widespread among many sorts of businesses. For example, even offline businesses like clubs and restaurants have started using social media monitoring tools. Well, social media monitoring allows businesses to do many things, such as: See what competitors are doing.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, SEPTEMBER 12, 2011
    [Social Media] Reflections from a Social Media Hiatus
    In case you haven’t noticed, I’ve been on a social media hiatus, which started when G+ came out. I’m a little overwhelmed with social media and need a break.&# This break gave me time to think through the memes that I’ve bought into with regard to social media. What do you think?
  • CONVERSIONATION  |  SATURDAY, FEBRUARY 25, 2012
    [Social Media] Social Media ROI: Check Before You Start
    An army of social media thinkers has deemed it useful to redefine ROI. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIIn 2010, Brian Solis introduced it in his book Engage!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 25, 2011
    [Social Media] 5 ways corporate culture determines social media success
    When I talk about social media strategies, inevitably the conversation turns to cultural fit. Social media success and failure is not usually determined by resources, vision, or ability.  Here’s an article on  selling your boss on social media   that might be helpful. Are they able to react?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 14, 2011
    [Social Media] The Myth of Business vs. Personal Profiles in Social Media
    Like most people I started out using social tools for very distinct purposes. But now we have Google+, Pandora is becoming a social sharing site (not to mention Flickr and Foursquare) and well you get the point: its getting even more confusing! So the question is: can we be distinct people or personalities on different social sites?
  • PAUL GILLIN  |  WEDNESDAY, APRIL 13, 2011
    [Social Media] How to Promote an Event with Social Media
    As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 9, 2012
    [Social Media] 10 Reasons Why B2B Companies Are Failing With Social Media
    Too many B2B companies are flat out failing at social media marketing. Instead of placing blame, let’s diagnose the reasons B2B companies aren’t seeing success with social media. 10 Reasons Why B2B Companies Are Failing With Social Media. On the social web, space is unlimited.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 7, 2012
    [Social Media] Andy Warhol on social media
    facebook sociology andy warhol facebook trends social media trendsI’ve often wondered what would happen if a great creative mind of the past came into our present world to see how we create and communicate today. Here’s my imagined conversation with Andy Warhol , whose creativity extended to almost every medium of his time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 29, 2012
    [Social Media] The Social Media Minefield: Five factors blocking your success
    ” “Social media is fine if you can fit this into our existing measurement dashboard.” ” “We need to make social media a profit center that pulls its own weight.” “Shouldn’t the IT department own social media strategy?” “We already have a full plate.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 30, 2009
    [Social Media] Social Media will Disrupt every Function in your Company
    We are at an interesting inflection point with Social Media today. Social Media already has changed Marketing forever. Marketing is still playing catch up and will be for a while since we are still at the very early stages of the Social Media game. technologies when Social Media hit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 9, 2012
    [Social Media] Mars Landing, social media style. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is a social media strategist that loves enjoying a good book and then drawing in it. growtoons} joey strawn social media cartoon social media humorTweet.
  • SOCIAL MARKETING FORUM  |  MONDAY, MAY 9, 2011
    [Social Media] Social Media Monitoring: The Virtual Duck Blind
    Social media is NOT just about distributing your marketing message. frankly don’t think any digital media channel is solely about that. Social media marketing Social media monitoring Microsoft social media social media monitoring
  • MARKETING EDGE  |  TUESDAY, OCTOBER 5, 2010
    [Social Media] Restaurant Opportunity Cost Hidden in Social Media
    usually talk social media. Hitting on a single topic in marketing, social media and business communications. usually talk social media and PR with this couple and on this occasion we decided to record it. Time 23:58 This podcast is loud, but we were in a successful restaurant. Quick and to the point.
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 12, 2010
    [Social Media] How to squander your leadership in social media
    Social media experts often chide marketers about control. The experts say that in the new era of social media, marketers need to stop delivering tightly-scripted, one-way messages and start engaging in uncontrolled, transparent conversations with customers and prospects wherever those conversations happen. Openness?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 7, 2012
    [Social Media] Three amazing ways social media is changing the world
    The more I am immersed in the culture of the social web, the more I am certain that it will not only change the world forever, it will change it for the better. Social media as a global unifier. Research from The Social Habit shows in the sample surveyed, 80% of Americans between 12 and 24 have a Facebook account. Tweet.
  • CONTENT MARKETING FOR BI  |  TUESDAY, APRIL 13, 2010
    [Social Media] Will Social Media Replace Traditional Marketing?
    Social media is on the tip of most every B2B marketer’s tongue these days. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. Looking at B2B social media efforts in 2009, the study shows: 68% have set up group pages on social networking sites.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 9, 2010
    [Social Media] Social Media Budget Ratio in B2B Marketing
    The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. What’s your Social Media diet?
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2012
    [Social Media] Being Pretty Isn’t Enough for Social Media Marketing
    What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. Be the catalyst of your natural social media success.  Image via Wikipedia. Mind you, there are exceptions.
  • WEBBIQUITY  |  FRIDAY, MARCH 18, 2011
    [Social Media] 6 Characteristics of Social Media Winners
    but Charlie Sheen’s recent meteoric  rise on Twitter aside (best not to rely on the perverse attraction of watching a drug-addled celebrity publicly self-destruct) here’s a shot a minimum list of characteristics that enable social media success. social media strategy that’s all about “me me me!&#
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 24, 2011
    [Social Media] Five Awesome B2B Social Media Statistics
    Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. Top B2B Social Media Statistics. Think again.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 10, 2011
    [Social Media] Case study: How one blog post helped me get a job in social media
    Antonia Harler is a friend from the {grow} community who blogged and tweeted about her challenges finding a job in social media marketing. My choice of studies was probably wrong in many ways for social media marketing but had some advantages, too.  I soon started working part time for a social media agency in Manchester. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Social Media] How to establish your company’s Social Media Lead Team
    'I have written a lot about the critical importance of company culture to social media marketing success. One of the most important things a company can do is to create a Social Media Lead Team to help drive the change you need that will support your efforts. What does a Social Media Lead Team do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Social Media] A fascinating “hardcore” B2B social media success
    With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  survey showed 65% regarded the social web as a “distracting waste of time&#. BACKGROUND. OBJECTIVES OF THE MARKETING PROGRAM.
  • SAZBEAN  |  TUESDAY, JULY 19, 2011
    [Social Media] Basic Marketing Principles Still Apply to Social Media
    Social Media Marketing is no different than other marketing tactics — at least in the need to follow basic marketing principles. In order for it to be effective, it’s important for social media marketing to fulfill the needs of your customers. How do you apply basic marketing principles to social media?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 6, 2010
    [Social Media] Measuring the ROI of B2B Social Media
    Any time people start talking about social media for B2B companies, the question always comes up about how do you measure the ROI, or return on investment, of it. This is made up of everyone you have contact with: email subscribers, Twitter followers, Facebook Likers, LinkedIn connections and followers on any other social platform.
  • SOCIAL MARKETING FORUM  |  SUNDAY, JANUARY 2, 2011
    [Social Media] Social Media: I’ve Become Comfortably Dumb
    For me Twitter has been a valuable social media tool to connect with others in the email marketing and social media space. As for Facebook and other social media sites, I guess I've become comfortably dumb. Social media marketing Facebook Twitterdon't see the value or ROI for time spent.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 13, 2012
    [Social Media] 5 Tips for Engaging in Social Media for Business
    Jay Baer of Convince and Convert did a webinar with Argyle Social recently. And mark your calendars to meet me at the BMA-NJ Social Media Symposium on April 10th, where I will deliver the keynote presentation. Your goal should not be to be good at social media. Don’t do social for the sake of social.
  • BIZNOLOGY  |  TUESDAY, MAY 8, 2012
    [Social Media] Be a persistent social media parent
    don’t want to compare parenting to social media community development and management but I guess I just did. Folks Back in the day, when the social mediasphere was smaller and more intimate — maybe just more new — bloggers would let folks know what was going on.
  • BIZNOLOGY  |  TUESDAY, JULY 2, 2013
    [Social Media] Are you a social media marketing hunter?
    'This is the next in the series, including Are you a social media forager? and  Are you a social media marketing trapper? Are they on social media? For many, social media foraging and social media trapping is more than enough, as I’ve discussed the last two weeks.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 30, 2012
    [Social Media] 6 Social Media And Search Articles You Missed When Life Was Just Too Hectic
    Search and social. So in this post, I will review the most popular articles this year on the topics of social media and search engine marketing. The Top Reasons People Don’t Do Social. Most of us use social media (80% of business decision makers according to the latest research). Social Media
  • BIZNOLOGY  |  FRIDAY, MARCH 29, 2013
    [Social Media] Social Media Listening Is Sound Business Practice
    Social Media Marketing Communication listening social listeningPhoto credit: highersights. How many times have you had something, whether it was in your personal or professional life, go wrong because of poor communication? If you are honest, there are likely more than you would like to admit. Having Yes and no. Human Resources.
  • BIZNOLOGY  |  MONDAY, APRIL 16, 2012
    [Social Media] 5 studies prove social media is less than 6 degrees of separation
    The idea of 6 degrees of separation was responsible for the early thought behind social media. Is the theory true in social media? Here are 5 studies that prove social media makes is less than 6 degrees of separation. Cover of Kevin Bacon. FACEBOOK PROVES IT’S 4.74 TWITTER SHOWS IT’S 4.67 steps).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 29, 2012
    [Social Media] 6 Burning Questions about Social Media for B2B
    by Rob Bois | Tweet this I’ve been involved in a number of webinars and round tables recently on the topic of social media for B2B. Q: In some cases, B2B’s develop their own social platforms. Is this tactic effective or should we stick to outside social media communities? But what is social sign-on?
  • WEBBIQUITY  |  MONDAY, MARCH 28, 2011
    [Social Media] Why Social Media Matters for B2B Vendors
    Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.
  • INBLURBS  |  THURSDAY, JULY 19, 2012
    [Social Media] Why marketers Increase their Social Media Marketing Budgets?
    Social media is a great communication channel there is no question. Smart marketers use social media to offer great support, increase brand reach and to generate business leads, only to name some of the great opportunities which the social web offers. The most known challenge is to measure social media ROI.
  • CEEKUE  |  THURSDAY, MARCH 3, 2011
    [Social Media] Use Google Reader as a Free Social Media Monitoring Dashboard
    In his post Free Social Media Monitoring Dashboard Steve describes how to use Google as a monitoring dashboard. Google search Social Media alerts readerA great post yesterday by Steve Farnsworth on his blog Digital Marketing Mercenary. You may [.].
  • BIZNOLOGY  |  FRIDAY, MARCH 1, 2013
    [Social Media] Is Social Media Security Out of Your Hands?
    It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Before Anyone who is stupid enough to buy that kind of abrupt messaging as real is not social media savvy and likely just not very intelligent. Photo credit: Wikipedia. Before we get started though. It read.
  • BIZNOLOGY  |  TUESDAY, JUNE 18, 2013
    [Social Media] Are you a social media forager?
    'When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. You’ll always be fed.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 16, 2010
    [Social Media] Social Media Lead flow in B2B Marketing
    Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. There are several types of conversations that you can encounter out on the social web anything from a complaint to a compliment to what I like to call the Expressed Need. based on his original tweet that’s $4000 a character!).
  • BIZNOLOGY  |  WEDNESDAY, MARCH 13, 2013
    [Social Media] Engaging Employees to Share Corporate Social Media
    Yesterday, Glenn Gaudet of GaggleAMP presented our latest Biznology® Webinar about how to amplify your corporate social media messages.  With the introduction of social media, companies were provided an army of megaphones that had a genuine affinity for the company and its products. Photo credit: Fora do Eixo.
  • DIGITAL VOICES  |  WEDNESDAY, MAY 16, 2012
    [Social Media] 5 Ways to Use Social Media to Redefine Customer Value Proposition
    According to Dhruv Grewal – Chair of Commerce & Electronic Business for Babson who spoke at a recent social media consortium at the college, the changes and advances in social, mobile, and online technologies have created a perfect storm and are forcing firms to change their tack and redefine their customer value propositions.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 5, 2012
    [Social Media] Nonprofits and Social Media: Discovery, Cultivation, Solicitation and Stewardship
    While face to face connections and personal relationships play vital roles in each stage, social media can lend a helping hand. Using social media to complement each stage can free up time for development staff and help cast a larger net for donor prospecting. Social Media and NonprofitsNancy E. Cultivation!
  • FOLLOW THE LEAD  |  FRIDAY, AUGUST 20, 2010
    [Social Media] Weekend reading: Stats on social media in b-to-b
    Check out this terrific package of b-to-b social media statistics , per Social Media B2B blog. The stats are categorized by, among others, usage, forecast, executive interest (in social media), channels, budgets, resource allocation and measurement. Subscribe to RSS.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 12, 2011
    [Social Media] Three Dangerous B2B Social Media Mistakes
    Social media is more effective when you’re not making mistakes. The worst case scenario is you get fired for making a social media mistake. Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). It’s holding back social media success.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 8, 2012
    [Social Media] Social Media Marketing for Medical Practices
    My own doctor is now slowly venturing cautiously into Facebook, and do a search on Twitter for dentists  or search Google Plus for family practices and you might be surprised as to what extent medical practices are beginning to embrace social media marketing. Social Media? Social Media for HealthcareTwitter.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, DECEMBER 1, 2010
    [Social Media] What You Really Must Know To Succeed in Social Media Marketing
    In social media marketing, value often means relevant content, tailor-made promotions, useful information and a “real” relationship. Here is what you really should know to be successful in social media marketing. Social media marketing cross channel social media marketingIt's about people.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 23, 2012
    [Social Media] The essential guide to minimizing legal risks in Social Media Marketing
    They can hardly complain after the fact when you share a link to that content, provided you don’t reproduce it wholesale on your own site or social media feed. Be accurate in any statements you publish via social media. What concerns do you have about the law and your social media presence?  . Tweet.
  • B2B MARKETING BLOG  |  TUESDAY, OCTOBER 11, 2011
    [Social Media] Social Media Marketing and the B2B Brand Advocate
    There’s been a lot of talk recently about the power of social media marketing and what brand advocates can do for your B2B sales and marketing efforts. Recently, I read BzzAgent’s “A Field Guide to Brand Advocates,” and I wanted to share some key insights as they apply to social media and B2B marketing. According [.].
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