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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 19, 2013
    [Social Media] The evolution of social media analytics
    You probably can’t pick up a book on social media best practices without seeing some reference to Dell. They are one of the undisputed pioneers, leaders and innovators in the field of social media. This was a rare opportunity to peek under the covers of what is next in social media innovation.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 25, 2013
    [Social Media] 5 Social Media Enhancements That Benefit B2B Marketers
    by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Check out these 5 recent social updates: 1. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 16, 2013
    [Social Media] 5 ways to use social media in sales even if your customer isn’t on Facebook
    ”  Of course you need to use common sense and spend time on the selling activities that will bring you the most return, but here are five ways to build a personal selling advantage for your team, even if your customers are not social savvy!  1) Be there first. Here are three ways to use social media for business intelligence.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [Social Media] Why Your Social Media Marketing Stinks
    Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. And that’s why, for many marketers, your social media marketing stinks!
  • INBLURBS  |  THURSDAY, JULY 19, 2012
    [Social Media] Why marketers Increase their Social Media Marketing Budgets?
    Social media is a great communication channel there is no question. Smart marketers use social media to offer great support, increase brand reach and to generate business leads, only to name some of the great opportunities which the social web offers. The most known challenge is to measure social media ROI.
  • CONVERSIONATION  |  SATURDAY, JANUARY 28, 2012
    [Social Media] Building Your Internal Social Media Expert Team
    An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Social Media] 5 reasons you should be in social media, even if the boss says “no”
    Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social validation and “authorship” are guiding more search results.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, AUGUST 3, 2011
    [Social Media] B2B social media: Highlights from new benchmarking research
    B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. Social media is being used then, but how?
  • SOCIAL MARKETING FORUM  |  SUNDAY, APRIL 14, 2013
    [Social Media] 10 Blogging, Content and Social Media Metrics and How to Improve Them
    A white paper from Vocus identified 10 key blogging, content and social media metrics. Content marketing Social media marketing blogging metrics content metrics social media metrics We summarized them and looked at five metrics in-depth. We also added several tips to improve them.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2012
    [Social Media] Social Media? #WTF
    Tonight I am presenting social media marketing to a group of local marketing students at West Chester University. In preparation for the class, I spoke to the professor in order to determine which points about social media marketing I should touch on. Social MediaView more PowerPoint from Michael Brenner.
  • INBLURBS  |  TUESDAY, AUGUST 9, 2011
    [Social Media] Is your health care institution prepared to communicate in social media?
    The study shows that people which are more likely to use social media for health care information research have an average age of 42 and live in households $75,000 annual earnings or more available. What does it mean for hospitals, local doctors and other health care related businesses to engage in social media in real time?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 22, 2012
    [Social Media] Five steps to re-invent your social media business networking
    Our natural tendency is to gravitate towards people similar to us, and the result is a self-imposed lens through which we view the social web. Innovation and new ideas can’t diffuse throughout the social web when experts spend all their time talking to experts. By  Srinivas  Rao, Contributing {grow} Columnist. Mike Stelzner.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 12, 2015
    [Social Media] Five ways to calm down and not be overwhelmed by social media change
    It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. But you don’t have to be overwhelmed by social media change, espcially if you can get your head around some fundamental truths about how the web works.
  • LEADER NETWORKS  |  MONDAY, SEPTEMBER 24, 2012
    [Social Media] Social Media Manager vs. Online Community Manager: Same or Different?
    One recent morning I saw a post in one of my LinkedIN groups asking "what is the difference between a social media manager and an online community manager?" Social media managers bring the guests (clients, prospects) to the table and community managers welcome them in!" Ahh, but wait.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 19, 2014
    [Social Media] Five important lessons on the economics of social media
    If you hang with me through this little tale, I promise you’ll see five important lessons about the economics of social media unfold. story at the heart of the economics of social media. He was becoming a social media star! The business lessons of the economics of social media. Not many.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] Finally, Small Business Social Media is Evolving
    These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” Instead of the more traditional “get-more-likes-and-followers” social marketing techniques, more businesses seem to be asking the question: “How do we like and follow our customers?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 9, 2012
    [Social Media] Why Instagram will be the next big social media platform
    Now, new data from The Social Habit seems to confirm that Instagram is poised for a breakout. Of the Americans surveyed who currently use a social media platform, only 18 percent currently have a profile on Instagram. Of ALL those social media users surveyed, 48% declared they are using Instagram more often. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Social Media] But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests
    As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. In social media, another common problem is the lack of transparency in most of these contests and giveaways. By Kerry Gorgone, {grow} Contributing Columnist. most creative haiku). The tranparency problem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 2, 2014
    [Social Media] Creeping Me Out — 7 Steps to Handle Social Media Stalkers
    create a lot of content but few posts have generated as much attention as a post I wrote for {grow} detailing my experience with social media stalking: “You’re Creeping Me Out!” The Dark Side of Social Networking. Their Halloween-type theme: Social Media Horror Stories ! Social media stalkers re-visited.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Social Media] The hinge to social media success? It might surprise you.
    Since my company, SideraWorks , was formed, I’ve had the chance to work with a range of companies on their social business transformation and discovered a common hinge to social media success. For many companies, this has become their ignition point to social media success. And to be honest, it surprised me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 14, 2011
    [Social Media] A Very Social Media Christmas (video)
    The fact that it combines creativity, humor, social media, and Christmas is a bonus! If you love social media, this will get you in the holiday spirit and it is guaranteed to bring a smile to your face. humor YouTube and video funny social media christmas social media ChristmasENJOY!
  • BIZNOLOGY  |  TUESDAY, MAY 28, 2013
    [Social Media] Learn to lower your social media inhibitions
    want you to be more willing to treat your social media followers the way they deserve: at the very least like allies, fans, and acquaintances; and, hopefully, like the friends they are or will become. Things You Should Know About Social Media (projecteve.com). Applying the 80/20 rule to Social Media (domo.com).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 14, 2012
    [Social Media] The Twilight of Social Media. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn   is a social media strategist that loves enjoying a good book and then drawing in it. growtoons} joey strawn social media cartoon social media humor
  • BIZNOLOGY  |  TUESDAY, OCTOBER 16, 2012
    [Social Media] Outsourcing your social media isn’t all or nothing
    I just got off the phone with Andrea Howard, president of Social Media Maxima after having reached out to her on behalf of Reputation.com. Long story short (and this is my analogy) is that Social Media Maxima offers social media hair extensions, hair pieces, and wigs. Get over yourself! Related articles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 12, 2013
    [Social Media] A different way to think about social media ROI
    No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. by Mark W.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Social Media] The 6 critical questions guaranteed to drive your social media strategy
    If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? Undoubtedly, most companies should have a social media presence today.  I recently wrote about these solid reasons in a post called why you need to be  in social media even if the boss says no!
  • VIEWPOINT  |  THURSDAY, FEBRUARY 12, 2015
    [Social Media] Why Social Media Doesn't Work [PowerViews LIVE Highlights]
    On February 3, 2015, I had the pleasure of having leading marketing expert Jamie Turner on PowerViews LIVE to talk about “Why Social Media Doesn’t Work.” Right off the bat you may be thinking, “Social media doesn’t work? Marketing organizations today are using social media for business purposes—more now than ever before.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Social Media] How to Optimize Events with Social Media [Infographic]
    Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. Connect with other event attendees on social media. Blogs. LinkedIn.
  • BIZNOLOGY  |  TUESDAY, MAY 7, 2013
    [Social Media] 3 signs your social media shout is a whisper
    Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” The social mediasphere is a two-way-street. Become a social media composer? Social Media in Business (wtok.com).
  • BIZNOLOGY  |  TUESDAY, JUNE 5, 2012
    [Social Media] Is your social media marketing about listening or talking?
    You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. Everyone who consumes social media expects that. I know you. It is.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 5, 2012
    [Social Media] How to Save a Sputtering Social Media Program
    The social media conversation around your brand looks worse. The management team, already dubious about social media smells blood in the water. The first step is to understand why social media programs fail. Social Media programs sputter and fail for a variety of reasons. Why Programs Suffer.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, FEBRUARY 2, 2011
    [Social Media] Visualize Social Media Data
    So, I started poking around looking for some cool infographics and found some in the social media space. First, that social media has connected us in ways never before possible. Social data, better understanding. For the first time in history, social data about human activities is being collected and archived.
  • INBLURBS  |  TUESDAY, JULY 5, 2011
    [Social Media] 6 Facebook Page Business Advantages to support your social media marketing strategies
    Businesses which have serious social media marketing strategies in place have connected to social network sites like Facebook and experienced the similar growth as those social networking sites. Top 50 Branded Facebook Fan Pages, June 2011 « Ignite Social Media. Facebook. Tweet this on Twitter ! =.
  • INBLURBS  |  MONDAY, FEBRUARY 14, 2011
    [Social Media] How to overcome the Social Media Cash Cow fairytale
    It’s a widespread superstition that you only need to be there in social media and you will get a ton of customers and sales. As any other communication channel social media has to be done the right way. Businesses who don’t understand this will have no success in social media! Social Media 101.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [Social Media] Social Media Secrets To Build Your Personal Brand
    Social media allowed us to connect with anyone with an internet connection, and later anyone with a smart phone. Make it a habit every day: I scan, filter, read, connect, write, respond on social every single day. believe the adage that social media success is found in just minutes per day. Be social every day.
  • ACT-ON  |  THURSDAY, DECEMBER 3, 2015
    [Social Media] 12 Brilliant Ways To Save Time on Social Media
    How much time do you spend on social media every week? To give you an idea of what’s about normal for social media management time, consider the chart below. It’s from Social Media Examiner’s 2015 Social Media Marketing Industry Report. Still manually doing social media work?
  • BIZNOLOGY  |  TUESDAY, APRIL 23, 2013
    [Social Media] Blogger outreach is more PR than social media
    The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right? Blogger outreach and engagement is much more than social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 18, 2013
    [Social Media] How social media case studies can jeopardize your strategy
    There has been a tremendous amount of buzz about using social media to improve the supply chain (demand sensing, process monitoring, and collaboration). Here is my theory — one reason the “social supply chain” is flagging is that there is still no iconic case study that companies can rally around.
  • INBLURBS  |  TUESDAY, FEBRUARY 19, 2013
    [Social Media] My prospects aren’t using social media, so I don’t need to be there!
    Increasingly prospects shift from traditional to the digital media. They research about products and services on search engines, forums, and blogs and in social media to get the best products and services for their money! About 76% of marketers say they used a social network as the main channel for content distribution.
  • WEBBIQUITY  |  TUESDAY, JANUARY 21, 2014
    [Social Media] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. What key trends in 2014 should social media marketers to be aware of? What are the best practices for promoting events through social media? by Pitch Magazine.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Social Media] Transforming Marketing From Social Media to Social Business
    But let’s focus on social media for a moment.  There’s no question that social has grown in relevance for most businesses in the past few years. Social consumed most of Americans’ online time when compared with other online channels. Social Media Insider Summit 2013. And there’s good reason for this.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 17, 2013
    [Social Media] Case study: Building a social media career in 12 months
    In my travels, I meet many people who aspire to turn a love of social media and blogging into a career. ” In just 12 months, she is travelling around the world for her social media career and has created a profitable and successful business by turning her passion into a business. ” 2. Engage tirelessly.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Social Media] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. 1. Social CRM is still confusing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 18, 2013
    [Social Media] A 6-step plan to respond to negative social media comments
    The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. And yet, you will get complainers.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 10, 2013
    [Social Media] My social media marketing posts from 2011
    So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. call this “fire for effect.”
  • BIZNOLOGY  |  TUESDAY, MAY 8, 2012
    [Social Media] Be a persistent social media parent
    That it’s not even about quality time, it’s about persistent time, time spent. I don’t want to compare parenting to social media community development and management but I guess I just did. Folks They always say that the parents who put in all the boring, taken-for-granted time are the very best.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Social Media] How to use Social Media for Customer Acquisition
    Social media has become a significant part of serious marketers lead generation strategy. Companies who engage in social media increase their reach massively. Social media is public communications channel where companies can get great unfiltered feedback. And there is no matter if they are B2C or B2B.
  • INBLURBS  |  FRIDAY, MARCH 23, 2012
    [Social Media] How B2B Marketers Can do Social Media Lead Generation the Smart Way
    Any B2B business can use social media as a source of unfiltered information and as powerful business intelligence tool to predict trends, for support and product development. Social media has proved in the past years that it can bring positive ROI when done right. Infographic: B2B Social Media on the Rise.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 17, 2015
    [Social Media] Are you in a social media experiment?
    attended a fascinating discussion on this topic with a number of social media researchers at SXSW. By simply analyzing the words you use in your tweets, an algorithm can define your location within 200 miles and within 40 miles if you add the entire social graph — even if you never disclose your location. Who owns you?
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Social Media] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    Especially on social media. Participation needs to be written into their contracts really, and become a new performance KPI,” advises Tom Skotidas, Founder of Skotidas , a B2B social media lead generation agency and the LinkedIn B2B Social Media Lead Generation Group. It was cringe-worthy. So, what happened?
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Social Media] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media? Flowtown.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Social Media] 100 Things You Are Doing Wrong on Social Media
    You are not thinking of your blog as the hub of your social media efforts. You are not considering a global audience and looking at Chinese-based social networks, among others. You are not making your social media channels easy to find on your website. Marketing Cloud Social Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 14, 2013
    [Social Media] Social media zombies and the 2 percent solution
    Social media zombies have turned the world of service upside-down. They attack, attack, attack … like social media zombies. One of the themes of this blog over the years has been the importance of establishing a company culture that can support the openness and responsiveness required by the social web.
  • WEBBIQUITY  |  MONDAY, MAY 23, 2011
    [Social Media] What Does B2B Social Media Success Look Like?
    Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives. Video / YouTube.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 20, 2013
    [Social Media] Are businesses failing to find an ROI in social media? Another view.
    There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. It is not a statistical extrapolation of the current state of social media. NBC News. Entrepreneur.com.
  • BIZNOLOGY  |  TUESDAY, MAY 21, 2013
    [Social Media] Asking is essential in social media marketing
    I know I promised a comprehensive HOWTO in last week’s blog post, Your social campaign needs 1000x followers   but I was spending time with NPR over the weekend, as heard through WAMU 88.5FM here in DC, and TED Radio Hour came on, titled “Giving It Away” so I had to discuss this instead this week. What Related articles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 9, 2015
    [Social Media] I was called out on my social media BS and I’m relieved
    Mark Schaefer called me out on my social media BS … and I am really happy about it. The post was pure bullcrap because I wasn’t writing for my audience – I was writing for other social media pros, telling them what I thought they wanted to hear. Breaking through the social media BS . Seriously.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 30, 2013
    [Social Media] 3 Life lessons that led to social media success
    The only real positive I had going for me in this period was that my blog was gaining traction in less than six months of its launch and I was already gaining popularity among my social media connections (largely my ex-students). By Dr. Amit Nagpal, {grow} Community Member. So how did I learn these lessons? Let’s begin. Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 1, 2013
    [Social Media] Social media trends that are colliding in 2013
    As I wrote earlier this year, the most disruptive event in the development of the social web was the Facebook IPO. Social learning creates crisis for traditional universities. Augmented Reality Content Marketing facebook futurist Google techologies 2013 projections instagram social media futureFacebook Financial Fatigue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 7, 2013
    [Social Media] Do you need a massive audience to be huge in social media?
    In the online world the “social proof” of a large audience may be important because in our information-dense world, we’re starved for clues to help us determine leadership and authority.  We readily look to “badges of influence” like number of Twitter followers   or even Facebook likes  to help us determine brand worthiness. Does size matter?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 30, 2014
    [Social Media] Why social media measurement efforts seem empty
    Social media marketing is a pretty mature business by now. With the advent of the social web, we have the opportunity once again to build these personal relationships that lead to loyalty, almost like my grandfather did. The State Of Social Business. Social media marketing is a pretty mature business by now.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 7, 2011
    [Social Media] 7 reasons why social media success has nothing to do with social media
    This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Social doesn’t happen in B2B without a culture change.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 9, 2012
    [Social Media] Case study: Finnair puts social media community to work
    The airline’s “Quality Hunters” project had a blog (qualityhunters2.com) and a Twitter account (@qualityhunters), and a vibrant social media community actually began to form around this key idea of improving air travel. return on the social media investment. This sounded like my kind of fun!
  • INBLURBS  |  THURSDAY, MARCH 22, 2012
    [Social Media] How to Master Your Lead Generation Challenge with Social Media
    Social Media has proven to be a source of targeted high quality leads for B2C and B2B. Marketers which experienced the business value of social media marketing know that social media is one of their most successful and cost effective marketing channels. Start a social media presence.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Social Media] Survey says: ANZ Companies use social media for business
    Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2012
    [Social Media] Being Pretty Isn’t Enough for Social Media Marketing
    What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. Be the catalyst of your natural social media success.  Image via Wikipedia. Mind you, there are exceptions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 2, 2013
    [Social Media] Social Strategy for the Dogs. How social media is saving animal lives.
    Most people read {grow} to see how social media is connecting brands and people … but I wanted to share how it is also connecting people to animals in need, too. In fact, social media is saving lives. ” But connecting people with pets is just part of how social media is helping shelters.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 12, 2015
    [Social Media] From newbie to expert, here are the best social media tools for your business
    When people ask, “what are the best social media tools I should be using to be a better social media marketer?” So I’ve made a list of 16 different tools in four major social media marketing categories and organized them by level. Social Media Tools kiki schirr social media tools
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 5, 2015
    [Social Media] How B2B Marketers Can Leverage Social Media Product Advertising
    Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While While my colleague Mike Pickowicz detailed some of the innovation in social media advertising earlier this year, new opportunities continue to arise.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 27, 2014
    [Social Media] Five unbelievable social media mistakes you may be making right now
    ” But sometimes helping people isn’t that difficult because I find many folks keep making the same little social media mistakes. No social sharing. One of the themes of this blog is to emphasize the strategic importance of inserting humanity into your social media presence. No social sharing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 9, 2011
    [Social Media] Social Media – the Next Frontier!
    It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. If you think about it there is at least 2 solid years of user generated content out in the social sphere.
  • WEBBIQUITY  |  TUESDAY, JUNE 24, 2014
    [Social Media] The Six Most Irrational Social Media Concerns of Brands
    Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. No one can go social overnight. But no technology is.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Social Media] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working?  Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. 
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 13, 2013
    [Social Media] 68 Percent Of CEOs Have No Social Media Presence Whatsoever
    According to a recent report by CEO.com, 68% of Fortune 500 CEOs have no social media presence whatsoever. mere 32% have at least one account on a social network. Richard Branson (@ RichardBranson ) has more than 4 million twitter followers giving him more followers than many media brands. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 21, 2012
    [Social Media] Six ideas to win executive sponsorship for your social media effort
    One of the most difficult problems in the social media world is getting the boss to understand and support an initial effort. Who is the “sponsor” of your social media effort? The person who controls the budget and job assignments of the people working on social media is the “sponsor,” in our definition.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] How to Build Your Influencers in Social Media
    A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. Do a social media land grab! Your goal is building your influencers in social media not becoming a top influencer. Don’t be shy: find all your contacts on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JUNE 4, 2011
    [Social Media] Your Social Media Yearbook
    Graduating from high school is oftentimes a major life milestone, but this hilarious infographic by Flowtown , entitled Social Media High School Class of 2011, takes that iconic landmark and hurls it into the bizarre, crowded and highly competitive realm of Web 2.0 networking platforms. platforms couldn’t be more spot-on. humor
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, MAY 4, 2011
    [Social Media] Social Media Manners Matter
    Social media is a matter of time and place; not an outlet to use and abuse for all things business and personal. Opinion Social media monitoring manners respect social media
  • SOCIAL MARKETING FORUM  |  THURSDAY, SEPTEMBER 6, 2012
    [Social Media] 20+ Staggering Stats Proving Why the Time to Use Social Media is Now
    Businesses that don’t use social media for marketing or customer service reasons now will miss out on business and, worse, actually lose business! Social business and social media are no longer an option. It’s not hype, it’s a fact and here are some good reasons why the time to use social media is now.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 10, 2012
    [Social Media] Can’t miss social media books for your Christmas list
    There are SO MANY books out there on social media. Zappos alert.  If you are as sick of hearing about Zappos social media case studies as I am, you will appreciate this feature. Dave’s first book  Likeable Social Media  was one of the best-selling social media books of all-time. By C.C.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Social Media] How do you use social media to promote a boring product?
    And yet each of these links back to a highly successful social media case study. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product. The post How do you use social media to promote a boring product?
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Social Media] 10 lessons on Walmart’s social media strategy
    Walmart also has a big social media presence. Here are 10 lessons on Walmart’s social media strategy for every business. Because the company is often a target for controversial press, a second objective is to use social media to protect, defend and enhance Walmart’s reputation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 18, 2013
    [Social Media] Reflections on social media power and influence
    At that point, it was little more than another obscure social media start-up fighting for attention. But I grew fascinated by this topic of social influence. haven’t written on the topic of social influence in awhile and I thought I would reflect on what has happened in the field since the book came out. The good.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 9, 2012
    [Social Media] Will Content Marketing Destroy Social Media?
    There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media. mean “Whoa!”…The
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 31, 2015
    [Social Media] Breaking The Rules of B2B Social Media
    There are so many rules governing B2B social media and almost all of them can or should be broken at one time or another. But the thing about social media marketing and rules is that nobody can agree on what the rules are. Establish goals and objectives for your social media efforts. Try this one.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 31, 2013
    [Social Media] Are you a social media polymath?
    Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. Maybe What are you about outside of social media marketing and digital PR? Photo credit: Wikipedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 11, 2012
    [Social Media] Klout scores feed a social media sickness
    Social proof ” like Twitter followers, Facebook Likes and Klout scores are exceedingly important on the Internet.  In fact, as I explain in Return On Influence , as people look for short-cuts to truth in our information-dense digital world, these numbers may be even more important than what we actually accomplish in our lives.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Social Media] What will be the next big thing in social media? Here are 7 clues.
    In the past few months there have been some pretty breathtaking financial windfalls for social media properties. guess you could say it’s profitable to make the right bet on the social media scene. The economics of social media are simple. The post What will be the next big thing in social media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 22, 2013
    [Social Media] Lessons on building a marketing and social media business
    This event also roughly coincided with my social media journey. My business grew and flexed as the wave of social media hit the shore. The post Lessons on building a marketing and social media business appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Timing is important in business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 4, 2012
    [Social Media] Three careers that will dominate social media (and it’s not what you think)
    The social web’s need for content and storytellers is insatiable. I was recently on a panel with a dean of a large journalism school and he said they are having record enrollment. Alternative media. The ability to rapidly crank out superb content is at the heart of any new media strategy. I’m a marketing guy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2011
    [Social Media] Stop shoving social media down my throat
    It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down to employees at every level of the company.  have been immersed in the social web for more than three years. hiring problem?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 9, 2012
    [Social Media] Mars Landing, social media style. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is a social media strategist that loves enjoying a good book and then drawing in it. growtoons} joey strawn social media cartoon social media humorTweet.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Social Media] 3 Ways Social Media and SEO Can Work Together
    My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. Link Building and Social Media Process. 10 Things I’ve Learned About SEO in 2014.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Social Media] Is social media contributing to political paralysis?
    I’m a student of history … probably half the books I read are biographies or something to do with a past era.  So today I’d like you to oblige me while I connect the dots between the social media revolution and what appears to be increasing political paralysis in the U.S., India, Greece, and other nations.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Social Media] Seven Ways to Use Social Media for Business
    Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 13, 2014
    [Social Media] The business case for cheating your way to social media superstardom
    On a recent post examining the bribery that is going on over at Empire Avenue , reader Shawn Manaher asks: “Do you feel paying for any kind of traffic to a website or social media post is appropriate at any time or any level? Several years ago, a social media celebrity confessed to me that he was a fake. Real value.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 20, 2012
    [Social Media] Building and spending social media equity
    The biggest mistake that I see on a daily basis when it comes to some of the best social media engagement strategies is that folks tend to be afraid to spend any of the good will — the equity — that’s built up, over time. You can’t save social media equity, you can only build it and spend it.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 21, 2012
    [Social Media] Social Media Lies, Damn Lies and Statistics
    Eric Wittlake (@ wittlake ) was quick to hit one of the main issues in his post earlier this week:  social is not about selling. Do you know anyone who would claim that they made a ten or hundred thousand dollar decision based on social media? Social Mediaclaim that it influenced their technology buying decision.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 4, 2015
    [Social Media] The new guide to minimizing legal risks in Social Media Marketing
    By Kerry Gorgone, {grow} Contributing Columnist A couple of years back, I wrote a post called “ the essential guide to minimizing legal risks in social media marketing.” Know each social network’s policy regarding contests and giveaways. Very often, marketers want to run contests or giveaways using social media.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Social Media] 24 reasons SEO and social media are inextricably linked
    22% say social media. Social Media Marketing  refers to the process of gaining website traffic or attention on social media sites in the same way. In both cases, traffic comes from   earned media   as opposed to  paid media. 59% of marketers agree SEO has the biggest effect on lead generation.
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