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  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 30, 2009
    [Social Media] Social Media will Disrupt every Function in your Company
    We are at an interesting inflection point with Social Media today. Social Media already has changed Marketing forever. Marketing is still playing catch up and will be for a while since we are still at the very early stages of the Social Media game. technologies when Social Media hit.
  • SOCIAL MARKETING FORUM  |  MONDAY, MAY 9, 2011
    [Social Media] Social Media Monitoring: The Virtual Duck Blind
    Social media is NOT just about distributing your marketing message. frankly don’t think any digital media channel is solely about that. Social media marketing Social media monitoring Microsoft social media social media monitoring
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Social Media] Use Lifetime Customer Value to Measure Social Media
    When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. When I’m discussing the need to get into social media marketing, they are far more skeptical.
  • CONTENT MARKETING FOR BI  |  TUESDAY, APRIL 13, 2010
    [Social Media] Will Social Media Replace Traditional Marketing?
    Social media is on the tip of most every B2B marketer’s tongue these days. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. Looking at B2B social media efforts in 2009, the study shows: 68% have set up group pages on social networking sites.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 24, 2011
    [Social Media] Five Awesome B2B Social Media Statistics
    Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. Top B2B Social Media Statistics. Think again.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 9, 2010
    [Social Media] Social Media Budget Ratio in B2B Marketing
    The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. What’s your Social Media diet?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 4, 2014
    [Social Media] Social Media ROI: Mythic or Measurable? Six Experts Weigh In
    'Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it? CMOs On Social Media – Where’s The ROI?
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2012
    [Social Media] Being Pretty Isn’t Enough for Social Media Marketing
    What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. Be the catalyst of your natural social media success.  Image via Wikipedia. Mind you, there are exceptions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 29, 2012
    [Social Media] The Social Media Minefield: Five factors blocking your success
    ” “Social media is fine if you can fit this into our existing measurement dashboard.” ” “We need to make social media a profit center that pulls its own weight.” “Shouldn’t the IT department own social media strategy?” “We already have a full plate.
  • WEBBIQUITY  |  MONDAY, DECEMBER 6, 2010
    [Social Media] How PR and Social Media Can Work Together
    Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Since many (most?) Share this on Bebo. Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 7, 2012
    [Social Media] Three amazing ways social media is changing the world
    The more I am immersed in the culture of the social web, the more I am certain that it will not only change the world forever, it will change it for the better. Social media as a global unifier. Research from The Social Habit shows in the sample surveyed, 80% of Americans between 12 and 24 have a Facebook account. Tweet.
  • SAZBEAN  |  TUESDAY, JULY 19, 2011
    [Social Media] Basic Marketing Principles Still Apply to Social Media
    Social Media Marketing is no different than other marketing tactics — at least in the need to follow basic marketing principles. In order for it to be effective, it’s important for social media marketing to fulfill the needs of your customers. How do you apply basic marketing principles to social media?
  • SOCIAL MARKETING FORUM  |  SUNDAY, JANUARY 2, 2011
    [Social Media] Social Media: I’ve Become Comfortably Dumb
    For me Twitter has been a valuable social media tool to connect with others in the email marketing and social media space. As for Facebook and other social media sites, I guess I've become comfortably dumb. Social media marketing Facebook Twitterdon't see the value or ROI for time spent.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 13, 2012
    [Social Media] 5 Tips for Engaging in Social Media for Business
    Jay Baer of Convince and Convert did a webinar with Argyle Social recently. And mark your calendars to meet me at the BMA-NJ Social Media Symposium on April 10th, where I will deliver the keynote presentation. Your goal should not be to be good at social media. Don’t do social for the sake of social.
  • BIZNOLOGY  |  TUESDAY, MAY 8, 2012
    [Social Media] Be a persistent social media parent
    don’t want to compare parenting to social media community development and management but I guess I just did. Folks Back in the day, when the social mediasphere was smaller and more intimate — maybe just more new — bloggers would let folks know what was going on.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 1, 2011
    [Social Media] Social Media & SEO: Are You There Yet?
    When will you see results from social media and SEO? Up to three months for social media messaging traction. Post and comment on social media platforms. How long did it take you to get SEO and social media results? Social Media/Web 2.0 marketing SEO social media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 25, 2011
    [Social Media] 5 ways corporate culture determines social media success
    When I talk about social media strategies, inevitably the conversation turns to cultural fit. Social media success and failure is not usually determined by resources, vision, or ability.  Here’s an article on  selling your boss on social media   that might be helpful. Are they able to react?
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 12, 2011
    [Social Media] Three Dangerous B2B Social Media Mistakes
    Social media is more effective when you’re not making mistakes. The worst case scenario is you get fired for making a social media mistake. Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). It’s holding back social media success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 7, 2012
    [Social Media] Andy Warhol on social media
    facebook sociology andy warhol facebook trends social media trendsI’ve often wondered what would happen if a great creative mind of the past came into our present world to see how we create and communicate today. Here’s my imagined conversation with Andy Warhol , whose creativity extended to almost every medium of his time.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 29, 2012
    [Social Media] 6 Burning Questions about Social Media for B2B
    by Rob Bois | Tweet this I’ve been involved in a number of webinars and round tables recently on the topic of social media for B2B. Q: In some cases, B2B’s develop their own social platforms. Is this tactic effective or should we stick to outside social media communities? But what is social sign-on?
  • BIZNOLOGY  |  MONDAY, APRIL 16, 2012
    [Social Media] 5 studies prove social media is less than 6 degrees of separation
    The idea of 6 degrees of separation was responsible for the early thought behind social media. Is the theory true in social media? Here are 5 studies that prove social media makes is less than 6 degrees of separation. Cover of Kevin Bacon. FACEBOOK PROVES IT’S 4.74 TWITTER SHOWS IT’S 4.67 steps).
  • INBLURBS  |  THURSDAY, JULY 19, 2012
    [Social Media] Why marketers Increase their Social Media Marketing Budgets?
    Social media is a great communication channel there is no question. Smart marketers use social media to offer great support, increase brand reach and to generate business leads, only to name some of the great opportunities which the social web offers. The most known challenge is to measure social media ROI.
  • CEEKUE  |  THURSDAY, MARCH 3, 2011
    [Social Media] Use Google Reader as a Free Social Media Monitoring Dashboard
    In his post Free Social Media Monitoring Dashboard Steve describes how to use Google as a monitoring dashboard. Google search Social Media alerts readerA great post yesterday by Steve Farnsworth on his blog Digital Marketing Mercenary. You may [.].
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 16, 2010
    [Social Media] Social Media Lead flow in B2B Marketing
    Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. There are several types of conversations that you can encounter out on the social web anything from a complaint to a compliment to what I like to call the Expressed Need. based on his original tweet that’s $4000 a character!).
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 21, 2012
    [Social Media] Social Media Lies, Damn Lies and Statistics
    Eric Wittlake (@ wittlake ) was quick to hit one of the main issues in his post earlier this week:  social is not about selling. Do you know anyone who would claim that they made a ten or hundred thousand dollar decision based on social media? 84% using social media sounds like a pretty big number. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Social Media] How to establish your company’s Social Media Lead Team
    'I have written a lot about the critical importance of company culture to social media marketing success. One of the most important things a company can do is to create a Social Media Lead Team to help drive the change you need that will support your efforts. What does a Social Media Lead Team do?
  • FOLLOW THE LEAD  |  FRIDAY, AUGUST 20, 2010
    [Social Media] Weekend reading: Stats on social media in b-to-b
    Check out this terrific package of b-to-b social media statistics , per Social Media B2B blog. The stats are categorized by, among others, usage, forecast, executive interest (in social media), channels, budgets, resource allocation and measurement. Subscribe to RSS.
  • DIGITAL VOICES  |  WEDNESDAY, MAY 16, 2012
    [Social Media] 5 Ways to Use Social Media to Redefine Customer Value Proposition
    According to Dhruv Grewal – Chair of Commerce & Electronic Business for Babson who spoke at a recent social media consortium at the college, the changes and advances in social, mobile, and online technologies have created a perfect storm and are forcing firms to change their tack and redefine their customer value propositions.
  • BIZNOLOGY  |  TUESDAY, JULY 2, 2013
    [Social Media] Are you a social media marketing hunter?
    'This is the next in the series, including Are you a social media forager? and  Are you a social media marketing trapper? Are they on social media? For many, social media foraging and social media trapping is more than enough, as I’ve discussed the last two weeks.
  • PWB MARKETING BLOG  |  FRIDAY, JUNE 3, 2011
    [Social Media] Social Media Activity Influences Google Rankings
    Many businesses may not realize that another signal is social data from social networks like Facebook and Twitter SEOMoz released a study this week correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. social mediaThis won’t work.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, DECEMBER 1, 2010
    [Social Media] What You Really Must Know To Succeed in Social Media Marketing
    In social media marketing, value often means relevant content, tailor-made promotions, useful information and a “real” relationship. Here is what you really should know to be successful in social media marketing. Social media marketing cross channel social media marketingIt's about people.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Social Media] A fascinating “hardcore” B2B social media success
    With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  survey showed 65% regarded the social web as a “distracting waste of time&#. BACKGROUND. OBJECTIVES OF THE MARKETING PROGRAM.
  • WEBBIQUITY  |  FRIDAY, MARCH 18, 2011
    [Social Media] 6 Characteristics of Social Media Winners
    but Charlie Sheen’s recent meteoric  rise on Twitter aside (best not to rely on the perverse attraction of watching a drug-addled celebrity publicly self-destruct) here’s a shot a minimum list of characteristics that enable social media success. social media strategy that’s all about “me me me!&#
  • BIZNOLOGY  |  FRIDAY, MARCH 29, 2013
    [Social Media] Social Media Listening Is Sound Business Practice
    Social Media Marketing Communication listening social listeningPhoto credit: highersights. How many times have you had something, whether it was in your personal or professional life, go wrong because of poor communication? If you are honest, there are likely more than you would like to admit. Having Yes and no. Human Resources.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Social Media] Social media, authenticity and the human brand
    Despite this personal nightmare, Justin’s social media presence was extraordinarily brave, honest, and revealing. Here are some of the topics we cover: How important is establishing your personal social media “character?” Social Accounts: The Resume of Your Life. Thousands of people felt relief.
  • BIZNOLOGY  |  TUESDAY, JUNE 18, 2013
    [Social Media] Are you a social media forager?
    'When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. You’ll always be fed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 21, 2014
    [Social Media] Straight talk on social media consulting
    'Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. It’s really not about social media. Having a deep love of social media does not make you a social media marketing professional. Social media marketing is very hard work.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 9, 2012
    [Social Media] Mars Landing, social media style. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is a social media strategist that loves enjoying a good book and then drawing in it. growtoons} joey strawn social media cartoon social media humorTweet.
  • GREAT B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Social Media] Social Media Marketing: What Not to Do
    'I’ve written a lot about the subject of what you need to do to be successful in social media and pull marketing.  And for goodness sake, don’t insult your boss or your company in social media. Remember that everything you say, and every photo you place, in social media, can and will be used against you. 
  • CHRIS KOCH  |  FRIDAY, JUNE 26, 2009
    [Social Media] Three steps for B2B marketers to build a personal social media presence
    In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Social Media B2B.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 23, 2012
    [Social Media] The essential guide to minimizing legal risks in Social Media Marketing
    They can hardly complain after the fact when you share a link to that content, provided you don’t reproduce it wholesale on your own site or social media feed. Be accurate in any statements you publish via social media. What concerns do you have about the law and your social media presence?  . Tweet.
  • SOCIAL MARKETING FORUM  |  THURSDAY, SEPTEMBER 6, 2012
    [Social Media] 20+ Staggering Stats Proving Why the Time to Use Social Media is Now
    Businesses that don’t use social media for marketing or customer service reasons now will miss out on business and, worse, actually lose business! Social business and social media are no longer an option. It’s not hype, it’s a fact and here are some good reasons why the time to use social media is now.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 10, 2013
    [Social Media] The one core secret to social media marketing success
    I know this blog post title might sound a bit simplistic — perhaps sensational — coming from me, but I do think there is one core idea to consider when starting a social media strategy that is often misunderstood … or missed all together. The results are in: An experiment in social influence. Twitter account?
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 15, 2010
    [Social Media] B2B Social Media Landscape Appears to Be Wide Open
    As I’m reading the “ Fall 2010 Social Business Report ” from NetProspex, I find that my biggest assumption about social media in the B2B space is entirely true.  We can all agree that social media is still an emerging multi-channel, multi-faceted medium for marketing communications. Wendy Boyce. Tweet This!
  • BIZNOLOGY  |  FRIDAY, MARCH 1, 2013
    [Social Media] Is Social Media Security Out of Your Hands?
    It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Before Anyone who is stupid enough to buy that kind of abrupt messaging as real is not social media savvy and likely just not very intelligent. Photo credit: Wikipedia. Before we get started though. It read.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 13, 2013
    [Social Media] Engaging Employees to Share Corporate Social Media
    Yesterday, Glenn Gaudet of GaggleAMP presented our latest Biznology® Webinar about how to amplify your corporate social media messages.  With the introduction of social media, companies were provided an army of megaphones that had a genuine affinity for the company and its products. Photo credit: Fora do Eixo.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Social Media] Why your social media plan needs gurus and storytellers
    few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? “ I’ve never been a big fan of the term and the self-proclaimed  ninjas, rockstars, and gurus cause the social web to seem like a giant pyramid scheme. By  Srinivas  Rao, Contributing {grow} Columnist.
  • WEBBIQUITY  |  MONDAY, MARCH 28, 2011
    [Social Media] Why Social Media Matters for B2B Vendors
    Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2011
    [Social Media] 7 ideas to turn PowerPoint slides into social media marketing gold
    Here are seven ideas to use PowerPoint slides to create new value for your social media marketing efforts: 1. This is one of the fastest and easiest ways to start to populate the social web with great content because face it, we ALL have PowerPoint presentations! One of the easiest ways to do this is to mix up the media you use.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] How to Build Your Influencers in Social Media
    'A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. Do a social media land grab! Your goal is building your influencers in social media not becoming a top influencer. Don’t be shy: find all your contacts on social media.
  • LEADER NETWORKS  |  TUESDAY, APRIL 13, 2010
    [Social Media] Designing Social Media Engagement Programs
    Unfortunately, few companies have implemented effective systems to gauge the level of their customers on social media. In order to relate business goals to social media outcomes it is important to tie the anticipated results to the goals. engagement programs metrics Social Strategy social media
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 14, 2011
    [Social Media] The Myth of Business vs. Personal Profiles in Social Media
    Like most people I started out using social tools for very distinct purposes. But now we have Google+, Pandora is becoming a social sharing site (not to mention Flickr and Foursquare) and well you get the point: its getting even more confusing! So the question is: can we be distinct people or personalities on different social sites?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Social Media] The 6 critical questions guaranteed to drive your social media strategy
    'If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? Undoubtedly, most companies should have a social media presence today. These are not easy questions, but if you really work it, your social media plan will become self-evident.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 13, 2012
    [Social Media] 8 Shocking New Social Media Facts
    I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! Here are eight fantastic facts from the Social Habit’s latest study. One of you is a social media stalker.
  • CK'S B2B BLOG  |  WEDNESDAY, DECEMBER 29, 2010
    [Social Media] Video Clip: 4 Key Strategies For B2B Social Media ROI
    For B2Bs looking to leverage social media to move the (ROI) needle, it really comes down to 4 key strategies squarely focused upon: #1: Solving Business Problems. More B2B social media and mobile media video clips  located here. B2B Mobile Marketing B2B Social Media
  • CHRIS KOCH  |  TUESDAY, AUGUST 3, 2010
    [Social Media] 13 qualities of a good social media voice
    When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. But developing a social media voice is a more complicated proposition. good starting point is to create a social media policy for the organization.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 5, 2014
    [Social Media] Social Media Marketing success is simply Medieval
    'I work with many different companies and no matter the size, the budget, or the resources, there is almost always an element of “overwhelming” when it comes to social media marketing. When you think about it, the sociological and psychological drivers of success through social media have been with us since Medieval times.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 20, 2011
    [Social Media] The making of a social media slut
    I think I have become a social media slut. He wants to find good hires for social media marketing. It could make a difference if you’re seeking an entry level social media job.&#. This isn’t what I want social media to be about.  I crossed the line.  friend in D.C My lips quivered.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 9, 2012
    [Social Media] Social Media meet Security. Security meet Social Media.
    These days, that battle between marketing and security is showing itself most readily in the area of social media. Smart corporate marketers have learned that social media isn’t a fad or a option: it’s a necessity. ve made requests for social media channels and had them denied because they don’t meet security policy.
  • CONVERSIONATION  |  WEDNESDAY, JUNE 1, 2011
    [Social Media] What You Really Must Know To Succeed in Social Media Marketing
    Social media and networks have been part of many internet users’s life for the last six to seven years, with services popping up and falling down at an astonishing pace. And, yet,  social media marketing is still a very “hot&# topic. Blog Connected marketing Social media marketing social media marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 28, 2013
    [Social Media] The 5 Best Social Media Apps for Kids
    Social media apps for children? don’t want my kid on social media.” In case of “social media emergency,” click here.) Enter social media apps for children. These apps can help parents guide young social media buffs in the ways of online communication. Same goes for social media.
  • WEBBIQUITY  |  MONDAY, MARCH 29, 2010
    [Social Media] Social Media is Simpler Than You Think
    With the tidal wave of how-to articles , jargon and self-proclaimed “social media experts&# hitting the online world, it’s easy for marketers and business executives to view social media as something akin to the unexplored regions of the earth as presented on medieval maps—&# here be dragons.&# Networking.
  • SAZBEAN  |  WEDNESDAY, JANUARY 8, 2014
    [Social Media] Social Media Hype for 2014
    'Social Media Outposts (Photo credit: the tartanpodcast) Everyone and their grandma is writing a post about the trends for social media in 2014… which is good, but I think we may be on the brink of something different. Social media is definitely mainstream — that happened a couple of years ago.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Social Media] Back to Basics: 6 Quick Social Media Marketing Tips
    'by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. LaurenEHarper is awesome!
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 3, 2012
    [Social Media] Selfless Giving and Selfish Companies: A Social Media Conundrum
    Selfish Behavior in Social Media Marketing When social media professionals and consultants talk about humanizing companies in social media, the inability of companies to be selfless , to give gifts without expectation of a return, is a sticking point. Social Media Social Media Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Social Media] How Social Media Turned a Brand Into a Revolution
    This exchange (as reported by the New York Times ) was part of a remarkable two-year social media collaboration that began with bloggers calling for labor strikes and resulted in an energetic youth movement that is toppling dictators. And I can’t help but wonder in a very public way, was I wrong? Was I wrong? Yes, I was. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 1, 2010
    [Social Media] FOUND the ROI of Social Media for B2B Marketers!
    I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Tweet This!
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 3, 2013
    [Social Media] Customer-Centricity: The Age Of The Empowered Individual [Video]
    We’re kind of flooded in media. If Many are now using social, mobile and cloud technologies to include customers to contribute ideas, co-design, and co-manufacture new products. This Social Media 'My kids and I are huge fans of the show Brain Games  and the show’s host, Jason Silva. What we like, where we go.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 30, 2012
    [Social Media] 6 Social Media And Search Articles You Missed When Life Was Just Too Hectic
    Search and social. So in this post, I will review the most popular articles this year on the topics of social media and search engine marketing. The Top Reasons People Don’t Do Social. Most of us use social media (80% of business decision makers according to the latest research). Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 20, 2012
    [Social Media] The World’s First Social Media Sniglets
    always loved that bit and got to thinking that there are a few things on the social web that simply should have words. ” G PLUSASAURUS (gee plus asaurus) Any social media dinosaur who still thinks Google Plus is going to kill Facebook. humor sniglets social media cartoon social media humor
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 27, 2010
    [Social Media] Social Media and the Contact Center for Dummies (Wiley)
    One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook. Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Social Media] How to set up a Social Media Command Center
    Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. One particular client established a social media command center without a detailed purpose or dedicated and accountable team members. Social community management.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2011
    [Social Media] Blogging, social media use skyrocketing at universities
    500 firms and the latest research turns to social media usage trends at four-year accredited collges and universities in the U.S. Some highlights: Social media usage soars. 100 percent of colleges and universities studied are using some form of social media, up from 95 % last year, 85% in 2009 and 61% in 2008.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Social Media] Five tools to help with your social media makeover
    In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts:  1. Measure Conversion from Social Media Traffic. percent.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 1, 2010
    [Social Media] 13 questions about social media and thought leadership
    It’s a warm-up for the great dialogues we’ll be having at MarketingProfs’ SocialTech conference later this month in San Jose, where I’ll be speaking about social media and the B2B buying process. All the top social media pros will be there and the focus will be all B2B. traditional media companies. can’t wait.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 19, 2013
    [Social Media] The evolution of social media analytics
    You probably can’t pick up a book on social media best practices without seeing some reference to Dell. They are one of the undisputed pioneers, leaders and innovators in the field of social media. This was a rare opportunity to peek under the covers of what is next in social media innovation.
  • CHRIS KOCH  |  MONDAY, JUNE 18, 2012
    [Social Media] Is ghost writing in social media right or wrong?
    Social media is biased toward English. One of the best aspects of social media is the opportunity to put ideas to the community and gather feedback. Fighting The Good Fight In Social Media (pr.typepad.com). I’m going to channel other people’s ideas, not my own. You can read the entire post here.
  • SAZBEAN  |  TUESDAY, MARCH 22, 2011
    [Social Media] Conversation, The Missing Piece of Most Social Media Marketing
    The Missing Link The conversational aspect of social media is the part that is often missing from social media efforts. The same goes for responding on social media. The same holds for listening to what a company says on social media. Social Media Social Networks
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Social Media] Five reasons Europeans are behind in social media marketing
    Whether you look at the number of online job postings, the best viral marketing campaigns, or the world’s most respected social media marketing thought leaders, almost all of the innovation seems to come from the US of A. The fuel of any social media marketing campaigns are social media platforms.
  • PWB MARKETING BLOG  |  MONDAY, AUGUST 22, 2011
    [Social Media] Top Ten Reasons You Know You’re a Social Media Expert [Humor]
    How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). Bonus points if the blog has “social” in the title. There’s a low barrier to entry.
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Social Media] Social Media is Like Riding a Bike
    'I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 14, 2013
    [Social Media] Social Media Excuses. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. See more of his cartoons at everything is media.   . growtoons} kacy maxwell social media cartoon social media humorScroll down to see the rest of the story! A {growtoon}. Harlem Snake.
  • PWB MARKETING BLOG  |  MONDAY, OCTOBER 10, 2011
    [Social Media] Six FREE Tools To Measure Social Media for Business
    Facebook and other social networks equip you with limited analytic tracking tools. Once you start to delve deeper into social media marketing, you will find you need a more robust measurement platform. Klout  (free) – the de facto tool for measuring social media influence. That’s a problem.
  • NUSPARK  |  SUNDAY, SEPTEMBER 5, 2010
    [Social Media] Social Media: Developing a Plan and a Strategy
    social media firm or consultant should be considered if your company lacks the expertise, effort, and resources to manage these channels correctly. .  . We work with a number of companies that are considering exploring social media, or ones that have made the plunge but are unsure of how to navigate the waters. Home (0).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2011
    [Social Media] 3 Developments that are Sabotaging the Social Media Movement
    m worried about the social media movement. Although in some ways the initial enthusiasm in social was overblown, we were right to place high expectations on the convergence of media, social networking, and collaboraton. One sign is the gradual co-opting of social media as a broadcast tactic.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2011
    [Social Media] Inside a Social Media News Release
    Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. The Video Introduction and the Social Network Sharing. Social Media and Tags.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 3, 2010
    [Social Media] Are kids Brains Different when it comes to Social Media?
    find this same dynamic happening now when I talk to kids today about the Social web. Grant it my kids are awesome in fact they impress me which how they are utilizing the social web but they are clearly growing up in a very liberal open and transparent time where sharing everything on the web is almost expected. Email this to a friend?
  • BIZNOLOGY  |  TUESDAY, MAY 28, 2013
    [Social Media] Learn to lower your social media inhibitions
    want you to be more willing to treat your social media followers the way they deserve: at the very least like allies, fans, and acquaintances; and, hopefully, like the friends they are or will become. Things You Should Know About Social Media (projecteve.com). Applying the 80/20 rule to Social Media (domo.com).
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 23, 2010
    [Social Media] It pays to provide Support with Social Media
    In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry! Tweet This! Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 24, 2013
    [Social Media] Moving your business from digital grief to social media enlightenment
    ” If you were around in those days, you’ll probably recognize those same stages occurring in your organization with the social media wave today. At that point, we will be moving out of social media depression and on to a path of business success! ” Anger — “What do you mean go digital?
  • MARKETING FINGER  |  WEDNESDAY, APRIL 11, 2012
    [Social Media] How to Demonstrate the ROI of Social Media
    As social media marketing matures from “something we have to do”, to “something we have to do well”, the question of social media ROI begins to rear its ugly head. Join us for our latest online discussion with leading B2B marketers as we tackle the question: How to demonstrate the ROI of social media.
  • SOCIAL MARKETING FORUM  |  FRIDAY, MARCH 22, 2013
    [Social Media] From Social Media to Social Business: Moving Beyond Social Contacts
    Social business is not just about social media marketing but can involve all business functions. It’s about collaboration, community, customer-centricity and changing evolutions in the way we do business, based on social principles and technologies. There is no universal list of tips to become a social business.
  • BIZNOLOGY  |  MONDAY, APRIL 15, 2013
    [Social Media] 10 reasons social media has peaked. 8 reasons that’s a relief
    'After years of significant growth, social networks exhibited mixed results last year. Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. source:  eMarketer ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Social Media] 5 social media tools to kickstart your business
    Social media is a moving beast and we need to keep moving with it! Be more social using Nimble. More and more of our interaction is with current and potential customers through social media channels. IFTTT (If this then that) is a useful tool for automating some tasks related to social media
  • NUSPARK  |  MONDAY, OCTOBER 24, 2011
    [Social Media] How B2B Buyers Have Changed- and the Role of Content & Social Media
    These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. That means social media.
  • SOCIAL MEDIA B2B  |  TUESDAY, JULY 13, 2010
    [Social Media] All-in-One Social Media Management Tools for B2B Marketers
    As the need for managing social media evolves, so too do the technologies that help you manage your accounts.  One of the most significant developments in managing social channels are Social Media Management Systems (SMMS). They are quickly becoming a required tool for B2B social media marketers.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Social Media] A Social Media Strategy for B2B Marketers
    'Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media. LinkedIn.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 16, 2009
    [Social Media] Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?
    A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. decided to see which PR firms were actively participating in social media. But If you don’t have a social media presence, tell me why. from their website. del.icio.us
  • NUSPARK  |  MONDAY, OCTOBER 24, 2011
    [Social Media] How B2B Buyers Have Changed- and the Role of Content & Social Media
    These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. That means social media.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 2, 2011
    [Social Media] What is the ROI of Social Media?
    THINGS WE SHOULD ASK THE ROI QUESTION ABOUT BEFORE SOCIAL MEDIA. Social media is about conversations. Filed under: Demand Generation , Social Media. Demand Generation Social MediaScott Stratten of Unmarketing created a compelling case in his post. Meetings – massive time wasters.
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