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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 11, 2013
    [Social Media] I am a blogger. In other words, a piece of meat.
    If I did something like this in the “real business world” I would probably get fired, yet on the social web, this is a common and accepted practice. third book used my original ideas about “citizen influencers” and social scoring without credit. ” Verizon: “It was about social media or something.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 5, 2013
    [Social Media] Gary Vee and the Empire of Favors
    In case you missed it, there was a feature story in the New York Times this week about Gary Vaynerchuk, our own poster boy for social media savvy and hustle. This might seem like a random way to run a media consulting business unless you understand the strong need we have to fulfill an obligation. Getting profound power.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 1, 2011
    [Social Media] 4 Ways to Use Social Media to Beat the Big Boys
    Seems this brutal maxim applies to social media too; big brands crush smaller upstarts in a blizzard of social gimmicks and PR. Even social media’s egalitarian roots can’t vaccinate it against the big brand onslaught.  How Social Tools Level the Competitive Playing Field. Absolutely. Their secret weapon?
  • VERTICAL RESPONSE  |  FRIDAY, MAY 3, 2013
    [Social Media] 9 Stellar Social Media Infographics You Simply Gotta See
    And, one of the most popular topics when it comes to small businesses and infographics is social media. So, we’ve scoured the Internet and collected the latest stellar social media infographics you simply gotta see: A Simple Checklist to Help You Evaluate Your Facebook Page ; Shortstack. Kelsey Trabue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 23, 2012
    [Social Media] The essential guide to minimizing legal risks in Social Media Marketing
    They can hardly complain after the fact when you share a link to that content, provided you don’t reproduce it wholesale on your own site or social media feed. Be accurate in any statements you publish via social media. What concerns do you have about the law and your social media presence?  . Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 14, 2012
    [Social Media] Straight Talk on Social Media Gurus
    Specifically, I think you are learning the wrong lessons from social media luminaries. ” Most social media experts haven’t been “just like you” for years now.  They have huge email lists, social followings and a steady income from products and services.  By Stanford Smith, Contributing {grow} Columnist.
  • WEBBIQUITY  |  MONDAY, MARCH 28, 2011
    [Social Media] Why Social Media Matters for B2B Vendors
    Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.
  • CHRIS KOCH  |  WEDNESDAY, JUNE 15, 2011
    [Social Media] The five stages of social media grief—have you passed through them yet?
    Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. In my seven years as a social media acolyte, I’ve spoken with many marketers who grew up at the knee of message-based marketing. I’ve seen how difficult the transition can be.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2011
    [Social Media] Stop shoving social media down my throat
    It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down to employees at every level of the company.  have been immersed in the social web for more than three years. hiring problem?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 10, 2012
    [Social Media] This is why you’re not Seth Godin.
    Seth Godin  is an insanely successful entrepreneur, marketing author and speaker.  Is his social media model of broadcasting without engagement scalable for you too? Seth Godin is a rare commodity on the social web: A true celebrity. Like Lady recently received this inquiry from a friend: I launched a new blog on Sunday. Right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] The social media forecast: Cloudy!
    Social Media “re-set”  – I predicted that companies would start to settle down after the initial social media hype cycle and create more realistic social media budgets and expectations. Today, social software companies like Jive and Chatter are standard fare for many companies. Gigantic, in fact.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Social Media] 24 reasons SEO and social media are inextricably linked
    22% say social media. Social Media Marketing  refers to the process of gaining website traffic or attention on social media sites in the same way. In both cases, traffic comes from   earned media   as opposed to  paid media. 59% of marketers agree SEO has the biggest effect on lead generation.
  • INBLURBS  |  WEDNESDAY, MARCH 23, 2011
    [Social Media] Get targeted web traffic for small business marketing
    Inbound marketing is nothing but getting found by the customer easily in the search engines, social media networking sites etc. Social media networking sites. Major social media networks such as Twitter, Facebook and LinkedIn are places where you can find different people from different countries at one place.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 25, 2012
    [Social Media] Forget demographics. It’s all about the socialgraphics
    Now, in the age of social media and behavioral ad targeting, we have to add another type of data to our arsenal: socialgraphics. But in the complex digital world of social media, content marketing, email, reviews, etc., What online media do they consume? What times do they use different websites and media?
  • VERTICAL RESPONSE  |  FRIDAY, MAY 17, 2013
    [Social Media] Top 6 Social Media No-Nos to Avoid
    Everyone makes mistakes, but committing a major social media no-no has the potential of hindering your business’s hared-earned reputation. But, if you’re wondering about specifics, here are the top 6 social media mistakes to avoid, especially in the wake of some serious social media faux pas: 1.
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Social Media] 5 social media pain points and the point they prove
    To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. Photo credit: Search Engine People Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 26, 2012
    [Social Media] Another way to measure social media success
    But I think there are many, many creative uses of social media — and even more creative ways to measure it — that many people miss. Another way to measure social media. I’d like to offer a different way to look at the value created by deploying social media for an organization.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 21, 2011
    [Social Media] Research: Fastest-growing companies accelerated social media usage
    companies continue to out-shine the Fortune 500 on deployment of social media marketing initiatives.  Social networking continues to lead the way. Forty-four percent say Facebook is the single most effective social networking platform they use. Social media adoption varies by industry. Magazine.
  • WEBBIQUITY  |  MONDAY, AUGUST 16, 2010
    [Social Media] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. s, 50?s, s, 70?s
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Social Media] Frustrating Favor Requests: Freelance Doesn’t Mean “Free”
    have two children, a full-time job teaching a graduate course in new media marketing, produce and host podcasts, create other freelance projects on the side, and write for free for a few more blogs that I love. know I’m not alone: several of my friends are very well known in the social space, and they get pitched nonstop.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Social Media] Best Social PR Guides and Tips of 2010 (So Far)
    Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend? Like what? How Is PR Changing?
  • BIZNOLOGY  |  WEDNESDAY, MARCH 13, 2013
    [Social Media] Engaging Employees to Share Corporate Social Media
    Yesterday, Glenn Gaudet of GaggleAMP presented our latest Biznology® Webinar about how to amplify your corporate social media messages.  With the introduction of social media, companies were provided an army of megaphones that had a genuine affinity for the company and its products. Photo credit: Fora do Eixo.
  • CHRIS KOCH  |  FRIDAY, JULY 29, 2011
    [Social Media] How social media muteness endangers your company: The crisis at McKinsey
    McKinsey recently learned a difficult lesson about what happens when the world takes your thought leadership marketing seriously—and when you lack the ability to respond in the moment through social media. Despite its prowess in thought leadership—McKinsey is simply the best—the firm is falling dangerously behind in social media.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Social Media] Back to Basics: 6 Quick Social Media Marketing Tips
    by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. Treat your social channels the same way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Social Media] The hinge to social media success? It might surprise you.
    Since my company, SideraWorks , was formed, I’ve had the chance to work with a range of companies on their social business transformation and discovered a common hinge to social media success. For many companies, this has become their ignition point to social media success. And to be honest, it surprised me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Social Media] Is social media contributing to political paralysis?
    I’m a student of history … probably half the books I read are biographies or something to do with a past era.  So today I’d like you to oblige me while I connect the dots between the social media revolution and what appears to be increasing political paralysis in the U.S., India, Greece, and other nations.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Social Media] Why you should avoid Social Media Marketing
    Social media is a great way to step into two way conversation with recent and future customers. In these times it seems that everybody wants to step into social media. In my opinion social Media is not for everybody! But most of them are in social media. The same with social media!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 22, 2012
    [Social Media] Five steps to re-invent your social media business networking
    Our natural tendency is to gravitate towards people similar to us, and the result is a self-imposed lens through which we view the social web. Innovation and new ideas can’t diffuse throughout the social web when experts spend all their time talking to experts. By  Srinivas  Rao, Contributing {grow} Columnist. Mike Stelzner.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 13, 2014
    [Social Media] The business case for cheating your way to social media superstardom
    On a recent post examining the bribery that is going on over at Empire Avenue , reader Shawn Manaher asks: “Do you feel paying for any kind of traffic to a website or social media post is appropriate at any time or any level? Several years ago, a social media celebrity confessed to me that he was a fake. Real value.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 17, 2012
    [Social Media] Learning From Big Social Media Blunders
    In it they chronicle this year’s Top 10 Social Media Blunders. Entertaining because of the shenanigans and plain idiotic social media mistakes committed by some very smart people. Disheartening because nervous businesses considering social media may unduly focus on the blunders and ignore the benefits.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 7, 2013
    [Social Media] Do you need a massive audience to be huge in social media?
    In the online world the “social proof” of a large audience may be important because in our information-dense world, we’re starved for clues to help us determine leadership and authority.  We readily look to “badges of influence” like number of Twitter followers   or even Facebook likes  to help us determine brand worthiness. Does size matter?
  • BIZNOLOGY  |  TUESDAY, MAY 8, 2012
    [Social Media] Be a persistent social media parent
    That it’s not even about quality time, it’s about persistent time, time spent. I don’t want to compare parenting to social media community development and management but I guess I just did. Folks They always say that the parents who put in all the boring, taken-for-granted time are the very best.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 18, 2012
    [Social Media] Yes, you can be addicted to social media
    For most people, social networking sites like Facebook and Twitter are harmless platforms that allow for social interaction and personal expression. For others, social media has become more than an entertaining form of engagement; it has become an increasing compulsion. The Science of Social. Don’t be a Victim.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Social Media] 5 social media tools to kickstart your business
    Social media is a moving beast and we need to keep moving with it! Be more social using Nimble. More and more of our interaction is with current and potential customers through social media channels. Most tasks within social media cannot be automated but there are some that make sense. Love IFTTT.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Social Media] Social media, authenticity and the human brand
    Despite this personal nightmare, Justin’s social media presence was extraordinarily brave, honest, and revealing. Here are some of the topics we cover: How important is establishing your personal social media “character?” Social Accounts: The Resume of Your Life. Thousands of people felt relief.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Social Media] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? General Social Media Statistics.
  • BIZNOLOGY  |  TUESDAY, MAY 7, 2013
    [Social Media] 3 signs your social media shout is a whisper
    Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” The social mediasphere is a two-way-street. Become a social media composer? Social Media in Business (wtok.com).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 20, 2013
    [Social Media] Are businesses failing to find an ROI in social media? Another view.
    There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. It is not a statistical extrapolation of the current state of social media. NBC News. Entrepreneur.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Social Media] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. million. million.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 7, 2011
    [Social Media] Small businesses still grappling with social media benefits
    Optimism about the economy and the use of social media pervade a new report called the Small Business Success Index , a survey sponsored by Network Solutions® and the University of Maryland’s Robert H. Small business continues to embrace social media. Owners are learning to deploy social media in a mobile context.
  • BIZNOLOGY  |  TUESDAY, JUNE 5, 2012
    [Social Media] Is your social media marketing about listening or talking?
    You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. Everyone who consumes social media expects that. I know you. It is.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Social Media] Transforming Marketing From Social Media to Social Business
    But let’s focus on social media for a moment.  There’s no question that social has grown in relevance for most businesses in the past few years. Social consumed most of Americans’ online time when compared with other online channels. Social Media Insider Summit 2013. And there’s good reason for this.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 26, 2011
    [Social Media] Social Media Data: Time to Embrace it
    There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations. Innovation ROI Social Media monitize Monitize social media social media roi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 20, 2014
    [Social Media] Case study: Creating social media benefits in a regulated industry
    It’s been wonderful to observe the growth and progress in social media marketing over the years, but certain fields continue to lag behind. Rick has had a successful law practice for more than two decades but has transformed his business through social media — nearly 75 percent of his customers now come from Facebook.
  • INBLURBS  |  FRIDAY, MARCH 23, 2012
    [Social Media] How B2B Marketers Can do Social Media Lead Generation the Smart Way
    Any B2B business can use social media as a source of unfiltered information and as powerful business intelligence tool to predict trends, for support and product development. Social media has proved in the past years that it can bring positive ROI when done right. Infographic: B2B Social Media on the Rise.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 19, 2012
    [Social Media] How the physics of social media could kill your marketing strategy
    There is a fundamental reality of the social web that is slowly killing your marketing strategy, whether you know it or not: The Physics of Social Media. Day by day, every single company in the world is realizing that it must join this social media battle for consumer mindshare. Now, don’t freak out. flood.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 30, 2013
    [Social Media] Can social media personalities “scale?”
    Social media can really benefit your personal brand. But how do you keep its most powerful value — the “one-to-one-ness” of social connection — intact when that reach explodes? The irony is, the more popular you become on the social web, the less effective you might be! So far, so good. KABOOM!
  • BIZNOLOGY  |  TUESDAY, APRIL 23, 2013
    [Social Media] Blogger outreach is more PR than social media
    The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right? Blogger outreach and engagement is much more than social media.
  • BIZNOLOGY  |  FRIDAY, MARCH 1, 2013
    [Social Media] Is Social Media Security Out of Your Hands?
    It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Before Anyone who is stupid enough to buy that kind of abrupt messaging as real is not social media savvy and likely just not very intelligent. Photo credit: Wikipedia. Before we get started though. It read.
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Social Media] 10 lessons on Walmart’s social media strategy
    Walmart also has a big social media presence. Here are 10 lessons on Walmart’s social media strategy for every business. Because the company is often a target for controversial press, a second objective is to use social media to protect, defend and enhance Walmart’s reputation.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 19, 2015
    [Social Media] 5 Social Media Pitfalls Non-Profits Should Avoid
    To help guide you through the ever-changing platform of social media, we’ve put together this list of pitfalls for non-profits to avoid. Social media pages that aren’t updated frequently allows followers to forget. Want to learn more social media tips? Pitfall #1: Soliciting money too frequently.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2011
    [Social Media] 10 Ideas: Standing out in the social media jungle
    The other day in my Twitter stream @joe_sharkey asked:  &# As a new graduate, how do I stand out in the social media jungle?&#. Here are some ideas to help you stand out in those areas, even if you’ve already graduated: Resist the temptation to be a social media guru. Turns out, I didn’t know shit. Charities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 6, 2015
    [Social Media] Social selling and the social enterprise: From fantasy to reality
    Many organizations are experiencing frustration with the concept of the “social enterprise.” By some measures, Dell stands alone in its pioneering approach to embedding social media into corporate functions beyond sales, marketing, and the call center. We were doing social media before social media had a name.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Social Media] Should you make the leap into sponsored content?
    have heard stories from PR people where some bloggers try to threaten their way to freebies and money with threats to destroy those who say no by writing against them on their blog or social network. The sponsored content wasps are swarming! This is a trend I predicted in the 2012 book Return On Influence. As The case for sponsored content.
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2011
    [Social Media] 20 Ways to Generate ROI from a Corporate Blog
    The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate. The core of social media marketing efforts should be the corporate blog. Integrate social media activities with your CRM system.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Social Media] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    Especially on social media. Participation needs to be written into their contracts really, and become a new performance KPI,” advises Tom Skotidas, Founder of Skotidas , a B2B social media lead generation agency and the LinkedIn B2B Social Media Lead Generation Group. It was cringe-worthy. So, what happened?
  • WEBBIQUITY  |  TUESDAY, JUNE 24, 2014
    [Social Media] The Six Most Irrational Social Media Concerns of Brands
    Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. No one can go social overnight. But no technology is.
  • DIGITAL B2B MARKETING  |  MONDAY, MAY 7, 2012
    [Social Media] Social Media’s Missing Ingredient
    View original on Pinterest You are ready for social media. Your social media program needs time. Creating Content Your social media plan likely calls for creating some type of content daily (hopefully), and definitely weekly. Does your social media plan have the time it needs to be successful?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 7, 2015
    [Social Media] The Best Way to Measure Thought Leadership
    More specifically, when you or your organization are seen as a thought leader, the media will want your perspective on what is happening in the market. The super powers of influence marketing Social selling and the social enterprise: From fantasy to reality. Thought leadership? Piece of cake. And its purpose? Sorry. Count them.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Social Media] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. 1. Social CRM is still confusing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 17, 2015
    [Social Media] 10 simple tweaks to generate more sales through blogs
    On the social web we’re here to help, to listen, to serve. Add your social sites — A key idea is getting blog visitors to stay connected to you enough to get to know you and eventually buy something. Please add links to your social media sites. On the social web we''re here to help, to listen, to serve.
  • BIZNOLOGY  |  TUESDAY, APRIL 3, 2012
    [Social Media] Why Pinterest Matters to Us Social Media Marketers
    So, when someone steals your image, your graphic, or your photo, will they associate it with you even if it is disassociated with your sites, blogs, or social media ?  I know, when you post your own pins, you can add a source link-back URL , right? In blogging and social media, this is even more essential because of sharing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 9, 2012
    [Social Media] Case study: Finnair puts social media community to work
    The airline’s “Quality Hunters” project had a blog (qualityhunters2.com) and a Twitter account (@qualityhunters), and a vibrant social media community actually began to form around this key idea of improving air travel. return on the social media investment. This sounded like my kind of fun!
  • INBLURBS  |  THURSDAY, SEPTEMBER 1, 2011
    [Social Media] Study shows: 20 of 100 of your customers are researching on Google
    You should publish interesting and share worthy content on the web and market it in social media. For example photos, articles, videos published on Flickr, forums, social networks like Facebook, LinkedIn, document and video sharing platforms like Slideshare and YouTube. Market your blog articles in social media.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 22, 2014
    [Social Media] 27 surprising facts about salespeople who are Social Selling
    Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. Here are 27 facts about salespeople who are Social Selling. Does your company engage in Social Selling?
  • INBLURBS  |  FRIDAY, SEPTEMBER 2, 2011
    [Social Media] 3.5 billion Reasons for Content Marketing on Facebook for Lead Generation
    Not to mention the thousands of small businesses who have embraced social media networks like Facebook. Social media marketing is the new SEO. More than 3.5 billion pieces of content (web links, news stories, blog posts, videos, etc.) shared each week on Facebook. But what’s in for your business you will ask now? Again!
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Social Media] What is Social Media Marketing?
    Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), Like this post?
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 30, 2010
    [Social Media] How to Write a Social Media Policy
    Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Half of all Americans are now members of at least one social network, and that figure rises to 67% for 25- to 34-year olds. Social sharing sites (e.g.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 4, 2011
    [Social Media] Social Media Conversation. Yes, but at what cost?
    There were some outstanding blog posts last week that explored the idea of the SPEED of social media communication changing traditional business models. This was social dialogue at its best. There is no smarter marketing talent out there and no company more committed to connecting with its customers in the social media trenches. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 12, 2013
    [Social Media] “You’re Creeping Me Out!” The Dark Side of Social Networking
    Social media has made it easier than ever to connect: Facebook, Twitter, LinkedIn, Instagram and other services have greatly amplified everyone’s personal brand message. Here are some tips from me and some of my social media friends on how to connect with people (as opposed to using them): Don’t be creepy. Get over it.
  • INBLURBS  |  THURSDAY, DECEMBER 22, 2011
    [Social Media] How B2B Marketers can Embrace Social Media
    An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation. recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. Infographic: Business To Business – Social Media.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 31, 2013
    [Social Media] Are you a social media polymath?
    Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. Maybe What are you about outside of social media marketing and digital PR? Photo credit: Wikipedia.
  • BIZNOLOGY  |  TUESDAY, APRIL 24, 2012
    [Social Media] Don’t Roll Your Eyes at Social Media Influencers
    I experience a lot of contempt for bloggers and social media influencers. From agencies and marketing firms as well as from self-professed social media experts and social media gurus. Bloggers Earned media marketers are pretty vulnerable in this regard!  We’re not paying anyone anything.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Social Media] Social Media Marketing and Darwin: Evolution or Irrelevance
    The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. It was easy for media agencies to find your target, and almost as simple to measure the response. Army Chief of Staff. It shouldn’t.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 9, 2015
    [Social Media] I was called out on my social media BS and I’m relieved
    Mark Schaefer called me out on my social media BS … and I am really happy about it. The post was pure bullcrap because I wasn’t writing for my audience – I was writing for other social media pros, telling them what I thought they wanted to hear. Breaking through the social media BS . Seriously.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 29, 2012
    [Social Media] Maybe using LESS social media is the path to online success
    What shocked me was to learn how little time some of the biggest names online were actually spending on social media. Every tweet, status update and moment of brilliance you have on any social media platform has a shelf life of about an hour.  This approach to social media is the path of least resistance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Social Media] Why content marketing is a “do-over” for social media
    My friend Stanford Smith wrote a thought-provoking article last week,  The Difference Between Content Marketing and Social Media and Why You Should Care  and it got me thinking about how these trends are intertwined. think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness.
  • INBLURBS  |  MONDAY, JULY 18, 2011
    [Social Media] Google+ abilities of real time marketing and lead generation
    Google+ integrates social services such as Google Profiles and Google Buzz. When you look on Google+ the new social network than you might think, oh another one where I have to register and maintain relationships as I already have tot do in Twitter, Facebook, LinkedIn and other one. For example take Google Wave or Google Buzz.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 21, 2012
    [Social Media] Six ideas to win executive sponsorship for your social media effort
    One of the most difficult problems in the social media world is getting the boss to understand and support an initial effort. Who is the “sponsor” of your social media effort? The person who controls the budget and job assignments of the people working on social media is the “sponsor,” in our definition.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 8, 2011
    [Social Media] What Google+ Needs to Offer Businesses
    With a reported 25 million users, it’s fastest growing social media network of all time. But the open question is whether the ripples from that initial splash will impact businesses’ social media marketing strategy. For those using social media for b2b, this could be a boon. Obviously, size matters.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 2, 2012
    [Social Media] Your 2013 Social Media Strategy: Grow a Pair.
    There is an infection overwhelming social media strategy development and the virus is fear. just read a number of reports all showing how CMO’s are still confused about what to do about social media. If you still have a firewall to keep employees from the social web, grow a pair. Now, on with the show.
  • CONVERSIONATION  |  MONDAY, FEBRUARY 4, 2013
    [Social Media] Why We Still Fight Over Social Media and Content Marketing
    A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. And the same goes for social media (marketing). If you follow a bit what’s going on, you’ll even find genuine fights over who’s right and who’s wrong about this or that in content marketing or social media marketing.
  • BIZNOLOGY  |  TUESDAY, JULY 2, 2013
    [Social Media] Are you a social media marketing hunter?
    This is the next in the series, including Are you a social media forager? and  Are you a social media marketing trapper? Are they on social media? For many, social media foraging and social media trapping is more than enough, as I’ve discussed the last two weeks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 5, 2012
    [Social Media] How to Save a Sputtering Social Media Program
    The social media conversation around your brand looks worse. The management team, already dubious about social media smells blood in the water. The first step is to understand why social media programs fail. Social Media programs sputter and fail for a variety of reasons. Why Programs Suffer.
  • SOCIAL MARKETING FORUM  |  THURSDAY, JUNE 23, 2011
    [Social Media] Tips on How to Handle Negative Tweets
    It’s a question which keeps coming up as marketers and companies get more and more involved in social media. Among most social media evangelists and analysts (I don’t like the term “expert”), the consensus appears to be that a negative comment is an opportunity for you to shine via social media channels such as Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 18, 2013
    [Social Media] A 6-step plan to respond to negative social media comments
    The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. And yet, you will get complainers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 24, 2012
    [Social Media] Understanding the true nature of the social media marketplace
    OK … Stick with me for one minute.  We’re going back in time about 1,000 years but I promise it’s going to come back to a great lesson about social media and marketing. There was no advertising, mass media, or marketing plans.  If you wronged a buyer, word would spread throughout your marketplace like a plague.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 9, 2013
    [Social Media] If I give away my content, don’t I give away my business?
    And yet, somebody calls me every single week willing to pay for blog coaching. I do social media workshops on content creation with huge companies like AT&T, Johnson & Johnson and IBM.  I give speeches on the topic all the time. The social web is an incredible gift to businesses everywhere. give everything to my readers.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 3, 2011
    [Social Media] Case study: Fast-growing B2B expands social media exposure
    He recently commented that he could relate to the research on the explosive growth of social media in small businesses because he was witnessing it first hand. Since that time, we’ve established a presence on multiple social marketing channels and positioned ourselves as an industry leader in the social space.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Social Media] Jay Baer Exposes 4 Common B2B Social Media Mistakes
    Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. And this week, at the MarketingSherpa B2B Summit 2011, he set out to destroy seven of the most common B2B social media myths. Yes, you need content to truly succeed in social media.
  • SOCIAL MARKETING FORUM  |  THURSDAY, SEPTEMBER 6, 2012
    [Social Media] 20+ Staggering Stats Proving Why the Time to Use Social Media is Now
    Businesses that don’t use social media for marketing or customer service reasons now will miss out on business and, worse, actually lose business! Social business and social media are no longer an option. It’s not hype, it’s a fact and here are some good reasons why the time to use social media is now.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 29, 2012
    [Social Media] 6 Burning Questions about Social Media for B2B
    Is this tactic effective or should we stick to outside social media communities? A: There’s a balancing act between maintaining an “owned” community versus taking advantage of existing public communities. But can you imagine going to your CFO asking for a bigger social budget based on the number of “Likes” you have?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2012
    [Social Media] Supercharge your social media strategy by getting back to basics
    It starts as an uneasy feeling when you look at your social media stats. Instead of being the hot social media leader, it seems you’ve become the caretaker of a stagnant community like the corner bar 10 years past its glory years. Frankly, the social media intelligentsia failed you.  What Happened? The 3Cs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Social Media] 3 Steps to Building a Better B2B Target Account List
    Related Stories Social Media Explained. guide to free and easy influencer research tools Three foundations of social selling (free eBook). By Eric Wittlake, {grow} Contributing Columnist. Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Really.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 12, 2013
    [Social Media] Five steps to establish a content-creating company culture
    Try to extract as much value from the content you have by tailoring it to the social web and igniting it across multiple channels. My friend Jay Baer once said that “if you don’t love social media you will suck at social media” … so find the people who already love it. Use the whole buffalo.
  • LEADER NETWORKS  |  WEDNESDAY, APRIL 13, 2011
    [Social Media] 10 Social Media Promises: Can Your Company Keep Them?
    Put down that smartphone, stand up, raise your right hand and repeat after me: 1) I promise to listen to -- and talk with -- my customers online , because reciprocity is the foundation for successful engagement when using the online social channel. 2) I promise to respect and value the information shared online by customers and clients.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 19, 2014
    [Social Media] Five important lessons on the economics of social media
    If you hang with me through this little tale, I promise you’ll see five important lessons about the economics of social media unfold. story at the heart of the economics of social media. He was becoming a social media star! The business lessons of the economics of social media. Not many.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 30, 2014
    [Social Media] Why social media measurement efforts seem empty
    Social media marketing is a pretty mature business by now. With the advent of the social web, we have the opportunity once again to build these personal relationships that lead to loyalty, almost like my grandfather did. The State Of Social Business. Social media marketing is a pretty mature business by now.
  • INBLURBS  |  THURSDAY, MARCH 22, 2012
    [Social Media] How to Master Your Lead Generation Challenge with Social Media
    Social Media has proven to be a source of targeted high quality leads for B2C and B2B. Marketers which experienced the business value of social media marketing know that social media is one of their most successful and cost effective marketing channels. Start a social media presence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 19, 2013
    [Social Media] Case study: Is the Procurement Department finally ready for social media?
     . Over the past five months I have been fortunate to be immersed in a fascinating customer research project to determine how social media technologies can be applied to the supply chain. The Enterprise Social Network. When I mention the term Enterprise Social Network, I’m not talking about blogs or Twitter.
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