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  • BIZNOLOGY  |  TUESDAY, JUNE 18, 2013
    [Social Media] Are you a social media forager?
    When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. You’ll always be fed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 2, 2012
    [Social Media] Study shows social media usage surging at large companies
    The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 29, 2012
    [Social Media] The Social Media Minefield: Five factors blocking your success
    ” “Social media is fine if you can fit this into our existing measurement dashboard.” ” “We need to make social media a profit center that pulls its own weight.” “Shouldn’t the IT department own social media strategy?” “We already have a full plate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Social Media] The insider’s guide to social media consulting success
    When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. In every organization there are five common hurdles to social media success. Legal — Can the Legal Department adjust to the new demands of the social web? Nimble?
  • SOCIAL MARKETING FORUM  |  MONDAY, FEBRUARY 28, 2011
    [Social Media] The Final Destination for Social Media
    But let’s take a mental leap through time; what will social media look like in x years, when it’s mature and just another tool we reflexively reach for when needed, like picking up the phone today?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Social Media] Social Media Case Study: How I made $47 million from my B2B blog
    helped my company get $47 million in new business through a blog-centered social sales strategy. We decided to take an entirely new approach that heavily favored building relationships through social media. Now let’s cover how it actually worked — a successful social sales strategy. The Social Sales Strategy.
  • WEBBIQUITY  |  TUESDAY, JANUARY 21, 2014
    [Social Media] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. What key trends in 2014 should social media marketers to be aware of? What are the best practices for promoting events through social media? by Pitch Magazine.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Social Media] 7 social media lies the gurus want you to swallow
    Social media is unfortunately no exception to the rule and there will always be people (often those who claim to be experts or “gurus”) to sell you the newest bells and whistles. The social web is free . It’s the same with the social web. You must have a “social web” strategy.
  • LEAD VIEWS  |  THURSDAY, NOVEMBER 29, 2012
    [Social Media] Social Media for Demand Generation: What Have You Done for Me Lately?
    Not the least of these is how to extract maximum benefits from investments in social media. Analytics B2B marketing B2B Social media B2B Social Media Marketing online marketing b2b Demand Generation gartner hype cycle LeadFormix ROI social analytics social media social media channels
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2011
    [Social Media] The hidden costs of social media conversation
    Have you heard that a thousand times?  It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the ultimate goal.  It’s not the goal.  What is the future of the social media “conversation?”  And is it really a conversation at all …. The end of social media conversation?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 9, 2014
    [Social Media] How To Build Up Social Media Marketing Like LEGO
    by Amanda Batista | Tweet this The new LEGO movie theme song declares, “Everything is awesome!” Do your brand’s social media followers feel the same about your channels? Here are 4 tips from Silberbauer on how to more efficiently maximize social media marketing efforts. Keep social media management in house.
  • INBLURBS  |  WEDNESDAY, APRIL 25, 2012
    [Social Media] Video and Social Media on the Rise Say 79% of US Marketing Professionals
    An eMarketer study found out that 79% of US marketing professionals said they plan to increase spending on social media marketing and 24% of them said that social media will be the most-used tactic in the ad industry this year. This results show that marketers come closer to paralysis through analysis! Watch this Video!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Social Media] Why your social media plan needs gurus and storytellers
    By  Srinivas  Rao, Contributing {grow} Columnist. A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? “ I’ve never been a big fan of the term and the self-proclaimed  ninjas, rockstars, and gurus cause the social web to seem like a giant pyramid scheme.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Social Media] Seven Ways to Use Social Media for Business
    Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 2, 2013
    [Social Media] Social Strategy for the Dogs. How social media is saving animal lives.
    Most people read {grow} to see how social media is connecting brands and people … but I wanted to share how it is also connecting people to animals in need, too. In fact, social media is saving lives. ” But connecting people with pets is just part of how social media is helping shelters.
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Social Media] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is free.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 28, 2013
    [Social Media] The 5 Best Social Media Apps for Kids
    Social media apps for children? I don’t want my kid on social media.” Five million kids under age 10 already have Facebook accounts. (In case of “social media emergency,” click here.) Enter social media apps for children. Same goes for social media. Same goes for social media.
  • INBLURBS  |  TUESDAY, JULY 19, 2011
    [Social Media] Inbound marketing targeted low cost lead generation and where to start?
    You should consider to do blog – content marketing with social media. Market your content on social media sites like Twitter, Facebook and LinkedIn to expand your reach. With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Social Media] The 6 critical questions guaranteed to drive your social media strategy
    If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? Undoubtedly, most companies should have a social media presence today.  I recently wrote about these solid reasons in a post called why you need to be  in social media even if the boss says no!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 25, 2013
    [Social Media] 5 Social Media Enhancements That Benefit B2B Marketers
    by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Check out these 5 recent social updates: 1. 
  • LEAD VIEWS  |  WEDNESDAY, JUNE 6, 2012
    [Social Media] Using Social Media to Enhance Trade Shows and Conferences
    Prognosticators at the beginning of this century predicted that the communications revolution and increasing use of digital media would slowly diminish participation in face-to-face events such as trade shows and conferences. Identify prospective attendees based on the social content (e.g., LinkedIn is a great tool for this.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Social Media] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    After coming to this realization, I began to question, can social media marketers learn a thing or two from Kim Kardashian’s social media marketing strategy? Let’s delve into the key ingredients contributing to Kim’s success and uncover how social media marketers can keep up with her. Kim K.’s online
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Social Media] Five tools to help with your social media makeover
    In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts:  1. Measure Conversion from Social Media Traffic. percent.
  • INBLURBS  |  WEDNESDAY, JULY 6, 2011
    [Social Media] Facebook Video Calling for Real Time marketing with social media
    With its new Video Calling feature powered by Skype Facebook opens another opportunity for companies to do marketing with social media. With Facebook Video Calling businesses have the opportunity to meet their customers face to face in real time and to chat and to interact with them instantly! Tweet this on Twitter ! ==.
  • INBLURBS  |  FRIDAY, FEBRUARY 11, 2011
    [Social Media] Social Media vs. Traditional Advertising
    Inbound marketing is a way of making customers come to your site usually via Social Media, PR’s, articles, blogs, online ads, PCP campaigns, and others. For now let’s focus on Social Media, perhaps the least understood yet the most cost effective and potentially the most lucrative branch of online marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 9, 2014
    [Social Media] Re-thinking social media engagement
    In this edition, I re-visit the idea of social media engagement and the notion about approaching it strategically. The post Re-thinking social media engagement appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Social Media best practices ebooks slideshare social media engagement
  • INBLURBS  |  THURSDAY, FEBRUARY 24, 2011
    [Social Media] Inbound marketing is not for you if you are not committed
    With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums. Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis. Inbound marketing is related to permission based relationship marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Social Media] What will be the next big thing in social media? Here are 7 clues.
    In the past few months there have been some pretty breathtaking financial windfalls for social media properties. guess you could say it’s profitable to make the right bet on the social media scene. The economics of social media are simple. The post What will be the next big thing in social media?
  • WEBBIQUITY  |  MONDAY, AUGUST 5, 2013
    [Social Media] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    Okay, that statistic was made up (though probably not far off the mark),  but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. How do top executives use social media? TECHi ).
  • WEBBIQUITY  |  MONDAY, DECEMBER 6, 2010
    [Social Media] How PR and Social Media Can Work Together
    Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Since many (most?) Share this on Bebo. Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 29, 2015
    [Social Media] Four steps to stay on top of social media trends
    How can a busy marketer possibly keep up with these social media trends? I’m here to tell you that it’s not impossible and that it shouldn’t take a large chunk out of your schedule, either. Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. by  Kiki Schirr , {grow} Contributing Columnist.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 7, 2011
    [Social Media] 7 reasons why social media success has nothing to do with social media
    This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Social doesn’t happen in B2B without a culture change.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2011
    [Social Media] How to save your butt when the social media bubble bursts
    Here’s another one that drives me nuts: “The ROI of social media is that your company exists in five years&#  … again implying that you need to do social media, just because you need to do social media. Even something as seemingly mundane as social media. Bullshit.
  • INBLURBS  |  MONDAY, SEPTEMBER 5, 2011
    [Social Media] How to reach 43 percent of all online consumers with your brand message
    Stats show 43 percent of all online consumers are in social media. They research preferred in blogs and their social networks. Can your future or existing customers find you in social media? – Do you have experiences with social media marketing for your business now and how are they?
  • SOCIAL MARKETING FORUM  |  MONDAY, DECEMBER 6, 2010
    [Social Media] Social Media Marketing Metrics Explained
    Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. However, one can also look at social media measurement from a vertical perspective, while not forgetting the main overall goals and integrations.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Social Media] How to use Social Media for Customer Acquisition
    Social media has become a significant part of serious marketers lead generation strategy. Companies who engage in social media increase their reach massively. Social media is public communications channel where companies can get great unfiltered feedback. And there is no matter if they are B2C or B2B.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Social Media] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! famous 1999 book prophesized the human-to-human sharing economy that we now know as the social web. So how did you do on our little social media quiz?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 29, 2013
    [Social Media] There will be no social media apocalypse
    His insanely popular series of fast-paced “ social media revolution ” videos have been viewed millions of times and are standard fare to kick off a social media class or workshop. ” If you would believe Eric, we are on the cusp of a social media apocalypse. Like Apple.
  • INBLURBS  |  MONDAY, FEBRUARY 21, 2011
    [Social Media] Mobile Marketing Goes Online?
    Then the whole thing became more sophisticated with tools like Google AdWords, social networking sites such as Facebook and Twitter and e-commerce. Think of the millions of consumers who are using traditionally “online only&# social networking sites such as Facebook and Twitter from their mobile phones. By Alexander Gregori.
  • INBLURBS  |  MONDAY, MARCH 7, 2011
    [Social Media] Easy Inbound Marketing for Real Estate Agents
    With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums. Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Analysis. Connect your website and blog with the above social media sites. Flickr.
  • WEBBIQUITY  |  MONDAY, DECEMBER 13, 2010
    [Social Media] Five Audiences for Social Media Marketing
    The challenge in social media is to be able to consider the needs of multiple audiences at once, because even though you may be aiming a tweet, blog post or Facebook update at a particular group, everyone can see it. Here are five audiences to keep in mind when posting any content or engaging in social media interactions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Social Media] How do you use social media to promote a boring product?
    And yet each of these links back to a highly successful social media case study. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product. The post How do you use social media to promote a boring product?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2011
    [Social Media] 3 Developments that are Sabotaging the Social Media Movement
    By Stanford Smith, Contributing {grow} Columnist. I’m worried about the social media movement. Although in some ways the initial enthusiasm in social was overblown, we were right to place high expectations on the convergence of media, social networking, and collaboraton. This is not where we want to end up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 15, 2013
    [Social Media] 3 fundamentals of a successful social selling strategy
    One of the most pervasive mantras on the social web is “don’t sell.” In fact, in some way, every single employee can be a beacon for your brand and contribute to a holistic selling effort if they have an active presence on the social web. Tear down the digital divide. 2) Adopt the social media mindset.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 18, 2014
    [Social Media] The key to social media success rests with HR?
    Implementing a sophisticated technology like social analytics is the easy part. That’s why social media success might not be determined through a successful IT implementation or marketing strategy. Social media and HR Think about it this way. Social media and HR. Organizational design. Recruiting.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Social Media] 19 More Outstanding Social Media Marketing Guides
    While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Thank goodness!).”
  • INBLURBS  |  THURSDAY, JUNE 9, 2011
    [Social Media] Small Business SEO Strategies
    What’s the biggest mistake that most small businesses make when it comes to SEO? Personally, I would suggest that a common problem is being unrealistic about what can be achieved. Does this mean that it’s not possible for a small business to gain considerable rewards from search engine optimization? Ignore massive corporations! That’s pretty ironic!
  • PUZZLE MARKETER  |  TUESDAY, JULY 3, 2012
    [Social Media] Social Media is Going Corporate [Infographic]
    The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. 75% saw an increase in website traffic.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Social Media] 9 Criteria for Selecting a Social Media Monitoring Tool
    Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. News can travel extremely fast through social media. And in social media, the whole world can see how fast (or not) your response time is.
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Social Media] Social Media is a life sentence
    Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Every day. Don’t’ Freak Out.
  • BIZNOLOGY  |  MONDAY, APRIL 15, 2013
    [Social Media] 10 reasons social media has peaked. 8 reasons that’s a relief
    After years of significant growth, social networks exhibited mixed results last year. Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. It was bound to happen. Here
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Social Media] Yesterday’s webinar: How to Build Your Influencers in Social Media
    Yesterday, our author Chris Abraham  presented our latest Biznology webinar about how to grow your social media influence. Social media is made up of the people you’re doing business with now, your current sales channel, your past successes, and your future prospects.  forgot to mention it in the webinar: personal brand!
  • CONVERSIONATION  |  SUNDAY, DECEMBER 28, 2014
    [Social Media] Email marketing versus social media – once more
    If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Social Media] It’s time to evolve the social media mindset
    By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. I do not make this statement lightly.  In fact it is pretty humbling.  How do you think I, SocialSteve, feel about telling you about the end of social?  Another organization in the company. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 3, 2011
    [Social Media] When social media destroys a career — The business case for being a fake
    Here’s why. I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online.   You could Google my real name and find my blog, or find me on Twitter, LinkedIn, Flickr, or Facebook. As social media professionals we tend to conflate the concepts of “transparency” and “authenticity.”
  • SOCIAL MARKETING FORUM  |  TUESDAY, JANUARY 8, 2013
    [Social Media] Social Media ROI and Measurement: Questions You Should Ask
    If we talk about Social Media ROI in this post, we talk about the return on investment of [.]. Marketing ROI Social business Social CRM Social media marketing Web analytics Jim Lenskold Jim Sterne marketing ROI Olivier Blanchard return on marketing investment ROMI social media measurement social media metrics social media ROI
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 23, 2013
    [Social Media] Social media success: Do you have the right people on the bus?
    Can people be re-trained to adopt a “social business” perspective?  In many cases, I am beginning to doubt it. I was reminded recently by my friend Debra Andrews of the importance of getting the right people on board with your business in these changing times. The post Social media success: Do you have the right people on the bus?
  • SAZBEAN  |  FRIDAY, SEPTEMBER 24, 2010
    [Social Media] How-to: Use Netvibes for Social Media Monitoring
    Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Here’s how to setup Netvibes for your own social media monitoring… 1. Netvibes is a great way to get an eyeball on what’s going on, all in one dashboard. button.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Social Media] 11 Easy Social Media Tips and Tricks
    Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. always compare social media to parenting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2011
    [Social Media] Case Study: Caterpillar and blue collar social media marketing
    One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.&#. Did the culture of Caterpillar enable this transition to new media, or did new media influence the culture of Caterpillar? Credibility is key.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Social Media] 10 Strategies to Battle Content Shock
    News jacking — A term coined by David Meerman Scott , newsjacking  describes a process to align your brand message with breaking news events so you ride a wave of traditional media coverage. Content as social currency. New platforms that integrate with traditional advertising and media will be a key idea. 8. But what?
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Social Media] Best Social Media Stats and Market Research of 2010 (So Far)
    Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? Social Media Statistics. link].
  • INBLURBS  |  MONDAY, MARCH 21, 2011
    [Social Media] The web marketing value of Facebook like Button
    Social Media buttons like facebook, twitter and linkedIn have huge web marketing value and also play a major role in social media marketing. Advantage of Social Media Buttons for sharing. Businesses display the number of times articles in their blog are shared in major social media communities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 15, 2012
    [Social Media] Social Media Good Samaritan donates tweets to save businesses
    The headline read, “Social media saves beloved East Village candy store.” ” How could social media, this recent tool of our information age, possibly be used to save the decades-old candy shop? In fact, since his foray into social media, Ray has had his best year of business. Ray Alvarez.
  • CONVERSIONATION  |  SATURDAY, JANUARY 28, 2012
    [Social Media] Building Your Internal Social Media Expert Team
    An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 6, 2012
    [Social Media] Social media case study: It’s not just a brand, it’s a buddy
    That’s really the amazing opportunity with social media. That’s why in my books and lectures I emphasize that success on the social web is no longer in the form of B2B or B2C — it’s P2P, Person to Person. I love Home Depot. About half of them died. ” This is not a post bitching about Home Depot.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Social Media] 5 Ways Social Media Can Drive Revenue
    by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. I’m here to tell you it’s not magic. Social media has once again changed that model.
  • BIZNOLOGY  |  MONDAY, APRIL 16, 2012
    [Social Media] 5 studies prove social media is less than 6 degrees of separation
    The idea of 6 degrees of separation was responsible for the early thought behind social media. Is the theory true in social media? Here are 5 studies that prove social media makes is less than 6 degrees of separation. 1. Cover of Kevin Bacon. FACEBOOK PROVES IT’S 4.74 TWITTER SHOWS IT’S 4.67
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 3, 2012
    [Social Media] Is social media making you a lazy communicator?
    Getting things done as efficiently and quickly as possible has become a calling card for humanity and it’s bleeding into our social interactions. This isn’t necessarily a good thing.  We’ve reduced our communication to the shortest possible route from point A to B.  It isn’t exactly a smart intimacy strategy for social media
  • INBLURBS  |  MONDAY, MARCH 28, 2011
    [Social Media] 6 Smart ways for local inbound marketing for restaurants
    Produce video, upload it to YouTube and Facebook distribute it through social media and embed it in your website and bog. Social Media. Social media as LinkedIn, Twitter and Facebook are great for restaurants to get in touch with their local audience. Restaurants are mostly dependent on local clients. Video.
  • BIZNOLOGY  |  MONDAY, AUGUST 20, 2012
    [Social Media] 26 Social Media Secrets Skittles Knows
    That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 10, 2013
    [Social Media] Social media and the forgotten business opportunity
    I was lucky to start my social media journey when people were still trying to figure things out. It The social web is like a carnival midway with shrill hucksters barking at you to come over to their stand. Social media used to be an extraordinary opportunity to build those relationships. The pitch. The opt-in.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 9, 2011
    [Social Media] Five Hidden Secrets of Social Media Failure
    2011 will be a year when many marketing professionals hit the social media re-set button.  This theme of social media failure was recently addressed by PR Smart Guy Brian Solis. Why are the majority of social media efforts failing? 1) THE MYTH OF PLANNING. think this is the next big thing in social media
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 12, 2013
    [Social Media] Build some social media marketing backbone you big wuss
    In a social world, trapped customers scream loudly enough for everyone to hear. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. What Fuels Social Media Marketers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2011
    [Social Media] Finding social media success in regulated industries like banking and healthcare
    Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. Still, I think they are missing a bigger opportunity by not exploring how social media can be used on a very personal and human level. There are many ways to use social that avoids privacy issues.
  • INBLURBS  |  SATURDAY, SEPTEMBER 17, 2011
    [Social Media] Bloggers, Stop Thinking… “Just Do It”
    De-corporatizing your blog and encouraging informational, fun posts will improve your social influence and will help you build a community faster. About the author: Matt Krautstrunk is a writer on topics ranging from social media marketing to credit card processing at Business.com.  Blogging Is Raw, Organic. Don’t Plan…Write.
  • BIZNOLOGY  |  MONDAY, OCTOBER 22, 2012
    [Social Media] 10 social media metrics every marketer should know
    Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. 1. Because, if your social media efforts are effective, people are going to come to your brand’s website. ” 2.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2011
    [Social Media] 20 Experts, 1 Awesome Resource: The Social Media ProBook
    by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  The ProBook is a “re-imagining” to last year’s award-winning Social Media Playbook. That project goes live now. Right now. Reddit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 25, 2014
    [Social Media] Where does social media fit in the marketing mix?
    A number of news items coalesced recently and made me wonder … what is the true role of social media in the marketing mix today? In this edition, we explore: The time element — social media versus advertising. Estimating the sales power of social media. How has it changed? How has it changed?
  • CONVERSIONATION  |  SUNDAY, JULY 3, 2011
    [Social Media] Social Media Metrics: Jim Sterne on why, what and how to measure
    In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. Blog Connected marketing Social CRM Social media marketing Jim Sterne social media metrics social media ROI web analyticsThe Internet is nothing more than a [.].
  • INBLURBS  |  WEDNESDAY, JANUARY 25, 2012
    [Social Media] B2B Decision Makers are Increasingly Researching in Social Media
    Before social media people went mainly to search engines to research and to find products and services. Today in times of social media the products and services find them through discussions, content sharing and recommendations from friends and followers. Start a social media presence. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 23, 2012
    [Social Media] Social Media, Conflicting Data, and the Search for Truth
    This scenario is not uncommon. I am amazed at the shoddy state of research on the social web and what people are trying to pass off as “science.” We are building our social media plans on a foundation of quicksand. Here is what we are going to do: Change the game of social media research. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Social Media] 5 reasons you should be in social media, even if the boss says “no”
    Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social validation and “authorship” are guiding more search results.
  • DIGITAL VOICES  |  MONDAY, MAY 21, 2012
    [Social Media] Driving Social Engagement (Part 4) - Using Twitter effectively in your social media marketing
    Our final post in the Driving Social Engagement series will focus on Twitter, and how you can incorporate the appropriate social buttons or social links for your business. Twitter is a social network that allows you to scale followers, amplify conversations, and accelerate engagement with 140 simple characters.
  • WEBBIQUITY  |  MONDAY, JULY 12, 2010
    [Social Media] Social Media Strategy? Think Like a Reporter
    Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Just as these questions are critical to solid journalism, so they can be invaluable to social media strategy development. Where: which social media sites and tools will you use?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 9, 2012
    [Social Media] What are we going to do with all the social media ads?
    As I meet with many social media start-up hopefuls, I find that nearly every company is pinning its monetization hopes on one thing — advertising.  I began to wonder … where is all this advertising going to go? Social media providers are under intense pressure to generate additional revenue through advertising.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Social Media] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). 7. Social Fresh ). 8. Social Fresh ). 9. Social Fresh ). Social Fresh ). Social Fresh ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Social Media] How Social Media Turned a Brand Into a Revolution
    This exchange (as reported by the New York Times ) was part of a remarkable two-year social media collaboration that began with bloggers calling for labor strikes and resulted in an energetic youth movement that is toppling dictators. And I can’t help but wonder in a very public way, was I wrong? Was I wrong? branded revolution.
  • WEBBIQUITY  |  MONDAY, MARCH 29, 2010
    [Social Media] Social Media is Simpler Than You Think
    With the tidal wave of how-to articles , jargon and self-proclaimed “social media experts&# hitting the online world, it’s easy for marketers and business executives to view social media as something akin to the unexplored regions of the earth as presented on medieval maps—&# here be dragons.&# Networking.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 18, 2012
    [Social Media] Seven strategies to stay ahead of overwhelming social media change
    Trying to keep up with social media is overwhelming! But social media? Not only do the social media platforms shift every day, the rules of engagement are changing constantly, too. Yes, social media is overwhelming, especially when there is pressure to master every new platform that comes along.
  • INBLURBS  |  THURSDAY, JULY 19, 2012
    [Social Media] Why marketers Increase their Social Media Marketing Budgets?
    Social media is a great communication channel there is no question. Smart marketers use social media to offer great support, increase brand reach and to generate business leads, only to name some of the great opportunities which the social web offers. The most known challenge is to measure social media ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 14, 2014
    [Social Media] Social Media and the Stock Market: A Lesson in Global Manipulation
    Yet shockingly, the corporate and financial worlds have not yet grasped this aspect of social media. What happens when a company’s social reputation is left in the hands of a social media platform that can actually influence the emotional state of over a billion people? Social Media & the Stock Market.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    Of course no one expects you to be “on” all day every day, but they do expect a response to an email , text, or even a social mention reasonably quickly. Delete social media apps. Some people, like Calvin Lee and Scott Stratten , reject the idea of scheduling social posts. Automate social (if you’re trusting enough).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 19, 2013
    [Social Media] The evolution of social media analytics
    You probably can’t pick up a book on social media best practices without seeing some reference to Dell. They are one of the undisputed pioneers, leaders and innovators in the field of social media. This was a rare opportunity to peek under the covers of what is next in social media innovation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 24, 2013
    [Social Media] Can Millennials and social media solve complex world problems?
    I came across a thought-provoking post last week:  Millennials and the Power of Social Media  by Chris Altchek. For this to happen, Altchek says four things must occur: 1) Minority voices on social media should not get drowned out or relegated to a sort of algorithmic purgatory. Who’s in charge, and why? Steve Jobs.
  • INBLURBS  |  TUESDAY, MARCH 22, 2011
    [Social Media] 6 Reasons for a corporate blog to get business leads
    Corporate blogs are now of the prominent inbound marketing strategies to gain targeted web traffic. Almost all the major businesses online have a corporate blog where they share their latest product information, latest product news, information about new launches etc. Advantages of having Corporate Blog. Blogs are search engine friendly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Social Media] Social selling, social business, social employees and other hype
    Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore! The social enterprise Let’s say you walk into France one day and announce that they need to be more like Russia. In less than a month, the social enterprise effort was disbanded. The social enterprise.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Social Media] Survey says: ANZ Companies use social media for business
    Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 2, 2012
    [Social Media] The New Market for Social Media Consultants
    To date, most social media consultants have focused on helping organizations use social networks for marketing and  customer service. But there’s a new career opportunity for social media consultants — helping your company use social technology for collaboration inside the enterprise, called social collaboration.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 10, 2013
    [Social Media] The one core secret to social media marketing success
    I know this blog post title might sound a bit simplistic — perhaps sensational — coming from me, but I do think there is one core idea to consider when starting a social media strategy that is often misunderstood … or missed all together.  So I hope this explanation will help a lot of people struggling to figure things out!
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