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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Social Media] Social Media ROI – You’re looking in the wrong place
    About two years ago, I forecast that the real value of social media would be in applying it across the enterprise for INTERNAL uses that would break down barriers, speed communication, and enable collaboration. The real ROI of social media. alone from these technologies: Social networks. Social commerce.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 7, 2011
    [Social Media] Small businesses still grappling with social media benefits
    Optimism about the economy and the use of social media pervade a new report called the Small Business Success Index , a survey sponsored by Network Solutions® and the University of Maryland’s Robert H. Small business continues to embrace social media. Owners are learning to deploy social media in a mobile context.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2011
    [Social Media] Case Study: Caterpillar and blue collar social media marketing
    One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.&#. Did the culture of Caterpillar enable this transition to new media, or did new media influence the culture of Caterpillar? So we were reactive. 
  • SOCIAL MARKETING FORUM  |  SUNDAY, JANUARY 9, 2011
    [Social Media] The Single Most Important Social Media Asset
    Social media and those companies feeding off it or building it have exploded in the past two years. Most would agree that 2010 was the year of social with brands and agencies scrambling to first understand it and then integrate it into their marketing strategies.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Social Media] Three Stats Prove B2B Social Media Set To Explode [Charts]
    Social media has reached prime time. Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. Fact 1: B2B Companies Are Using Social Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 26, 2012
    [Social Media] Another way to measure social media success
    But I think there are many, many creative uses of social media — and even more creative ways to measure it — that many people miss. Another way to measure social media. I’d like to offer a different way to look at the value created by deploying social media for an organization.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 16, 2013
    [Social Media] 5 ways to use social media in sales even if your customer isn’t on Facebook
    ”  Of course you need to use common sense and spend time on the selling activities that will bring you the most return, but here are five ways to build a personal selling advantage for your team, even if your customers are not social savvy! If you believe your customers aren’t on social media today, they’re coming.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 9, 2013
    [Social Media] Where is Chuck Morris and other crucial social media questions
    humor social media humor 'Who, what, when, where, why? These are the words every journalist lives by and the words usually at the heart of every great story and blog post. But what does Google think about these questions? Just for fun, let’s find out. Facebook is down, evil, stupid and dying … but Chuck Morris rules.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2011
    [Social Media] Three reasons social media marketing favors small businesses
    For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. It’s time for the small business owner to rise up and embrace the social web!  Coca-Cola. Pie chart!  Get it? 
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Social Media] Use Lifetime Customer Value to Measure Social Media
    When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. When I’m discussing the need to get into social media marketing, they are far more skeptical.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 10, 2010
    [Social Media] Is social media creating a generation of cowards?
    I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#   My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. The end of human social skills?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Social Media] A look at international social media marketing
    Brian Rudolph is leading the social media charge for some of the world’s biggest brands and in this short video interview, he provides insights on how social platforms and their adoption vary around the world. Social Media Strategy Video blogsthink you will enjoy this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 7, 2012
    [Social Media] Andy Warhol on social media
    facebook sociology andy warhol facebook trends social media trendsI’ve often wondered what would happen if a great creative mind of the past came into our present world to see how we create and communicate today. Here’s my imagined conversation with Andy Warhol , whose creativity extended to almost every medium of his time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 4, 2011
    [Social Media] Social Media Conversation. Yes, but at what cost?
    There were some outstanding blog posts last week that explored the idea of the SPEED of social media communication changing traditional business models. This was social dialogue at its best. Jay Baer started the conversation with a series of posts that included  Why Social Media has Ruined Your Advantage. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 13, 2012
    [Social Media] 8 Shocking New Social Media Facts
    I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! Here are eight fantastic facts from the Social Habit’s latest study. One of you is a social media stalker.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2011
    [Social Media] Prediction: A Paradigm Shift in Social Media Sharing
    This is because social sharing began with social networks–locations where people congregate online. As each social network implements a rich user experience and feature set equivalent to Google + Circles, it will be easier to focus on who you want to share with. futurist Google techologies social media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 21, 2013
    [Social Media] Sorting through the Social Media Code of Conduct
    When there is a crisis in the news like the Boston bombing and manhunt, social media adds a layer of complexity — and perhaps confusion — to an already complex and confusing situation. It just felt like ANY social media posting other than something that was Boston-strong related was inappropriate. Oh God.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 20, 2011
    [Social Media] The making of a social media slut
    I think I have become a social media slut. He wants to find good hires for social media marketing. It could make a difference if you’re seeking an entry level social media job.&#. This isn’t what I want social media to be about.  I crossed the line.  friend in D.C My lips quivered.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 25, 2013
    [Social Media] 5 Social Media Enhancements That Benefit B2B Marketers
    'by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Check out these 5 recent social updates: 1. 
  • CONVERSIONATION  |  SUNDAY, JULY 3, 2011
    [Social Media] Social Media Metrics: Jim Sterne on why, what and how to measure
    In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. Blog Connected marketing Social CRM Social media marketing Jim Sterne social media metrics social media ROI web analyticsThe Internet is nothing more than a [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 29, 2012
    [Social Media] The Social Media Minefield: Five factors blocking your success
    ” “Social media is fine if you can fit this into our existing measurement dashboard.” ” “We need to make social media a profit center that pulls its own weight.” “Shouldn’t the IT department own social media strategy?” “We already have a full plate.
  • PUZZLE MARKETER  |  TUESDAY, JULY 3, 2012
    [Social Media] Social Media is Going Corporate [Infographic]
    The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. 75% saw an increase in website traffic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2011
    [Social Media] A process to connect social media, content marketing and sales
    You’ve certainly heard of social media. Here’s a method you can use to determine where content and social media fit into your online sales strategy.  Now, let’s see where social media/social interaction can play a role in the sales process. It often takes the form of a conversation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 3, 2012
    [Social Media] Is social media making you a lazy communicator?
    Getting things done as efficiently and quickly as possible has become a calling card for humanity and it’s bleeding into our social interactions. It isn’t exactly a smart intimacy strategy for social mediaSocial sharing is the lowest hanging fruit in building relationships because it’s so easy. But consider this.
  • INBLURBS  |  TUESDAY, APRIL 24, 2012
    [Social Media] New Data Shows: Social Media Is Getting Results for B2B
    Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them. Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Where are Marketers going in 2012? LinkedIn.
  • LEADER NETWORKS  |  TUESDAY, SEPTEMBER 14, 2010
    [Social Media] Social Media Strategy Map: How To Find Your Way
    Calling all Balanced Scorecard practitioners and strategy executives, here is a Strategy Map to guide the Social Media / Social Business initiatives within your organizations. However, it is a great starting point for applying the Balanced Scorecard approach to Social Media and Social Business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 15, 2011
    [Social Media] Turning social media attention into income
    few months ago I was let go from my job heading up the social media efforts for Flightster.  Over the last two years I’d seen several people use their social media presence to help them find a job. Why the Social Media Job Campaign Failed. By Srininvas Rao, Contributing {grow} Columnist. I have hit a wall. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Social Media] Five tools to help with your social media makeover
    In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts:  1. Measure Conversion from Social Media Traffic. percent.
  • CONVERSIONATION  |  SATURDAY, FEBRUARY 25, 2012
    [Social Media] Social Media ROI: Check Before You Start
    An army of social media thinkers has deemed it useful to redefine ROI. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIIn 2010, Brian Solis introduced it in his book Engage!
  • CONVERSIONATION  |  WEDNESDAY, JUNE 1, 2011
    [Social Media] What You Really Must Know To Succeed in Social Media Marketing
    Social media and networks have been part of many internet users’s life for the last six to seven years, with services popping up and falling down at an astonishing pace. And, yet,  social media marketing is still a very “hot&# topic. Blog Connected marketing Social media marketing social media marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2011
    [Social Media] How to save your butt when the social media bubble bursts
    So when I hear another round of gurus pontificating last week about the unnecessary annoyance of measuring social media activities I want to shake somebody. Even something as seemingly mundane as social media. Social media is NOT FREE. Let’s look at how “un-free&# social media really is. Let’s
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 23, 2012
    [Social Media] Social Media, Conflicting Data, and the Search for Truth
    am amazed at the shoddy state of research on the social web and what people are trying to pass off as “science.” We are building our social media plans on a foundation of quicksand. Here is what we are going to do: Change the game of social media research. eCommerce and social shopping. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Social Media] Why your social media plan needs gurus and storytellers
    few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? “ I’ve never been a big fan of the term and the self-proclaimed  ninjas, rockstars, and gurus cause the social web to seem like a giant pyramid scheme. By  Srinivas  Rao, Contributing {grow} Columnist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 6, 2011
    [Social Media] Research shows companies re-trenching on social media
    An annual study by the Center for Marketing Research at the University of Massachusetts concludes that social media use by the largest companies in the world has stalled, or perhaps is even re-trenching. Given that the F500 are the titans of American business, we may be seeing the slowdown in business adoption of social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 28, 2010
    [Social Media] 2011 Social Media Forecast: Digging deeper
    Social Media “re-set&# – Some time next summer as the 2012 budget planning process commences, many marketing executives are going to look over their budgets and figure out they’re not getting any traction from their social media efforts. Social scoring is basically personal SEO. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Social Media] Social Media Case Study: How I made $47 million from my B2B blog
    helped my company get $47 million in new business through a blog-centered social sales strategy. We decided to take an entirely new approach that heavily favored building relationships through social media. Now let’s cover how it actually worked — a successful social sales strategy. The Social Sales Strategy.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 31, 2012
    [Social Media] Leapfrogging Social Media Stumbling Blocks
    With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them?  Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. What kind of social media channels—i.e.,
  • WEBBIQUITY  |  WEDNESDAY, MARCH 6, 2013
    [Social Media] The Social Media PR Battle
    Has social media ruined public relations? Can PR keep up in this online social world? The notion that social media can have a larger impact than public relations is fairly new. Many business executives see social media as an easy outlet for a business to spread positive information, but what about the flip side?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 6, 2012
    [Social Media] 5 Wows from Altimeter’s A Strategy for Managing Social Media Proliferation Study
    He just published his latest free report, A Strategy for Managing Social Media Proliferation , which takes his previous analysis of the category to a new level entirely. The first half focuses on the state of the social strategist role; the second is a print-and-use resource – complete with vendor comparisons and project check-lists.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 17, 2013
    [Social Media] Case study: Building a social media career in 12 months
    In my travels, I meet many people who aspire to turn a love of social media and blogging into a career. ” In just 12 months, she is travelling around the world for her social media career and has created a profitable and successful business by turning her passion into a business. In 12 months! ” 2. ” 3.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Social Media] 5 social media tools to kickstart your business
    Social media is a moving beast and we need to keep moving with it! Be more social using Nimble. More and more of our interaction is with current and potential customers through social media channels. IFTTT (If this then that) is a useful tool for automating some tasks related to social media
  • BIZNOLOGY  |  TUESDAY, MAY 28, 2013
    [Social Media] Learn to lower your social media inhibitions
    want you to be more willing to treat your social media followers the way they deserve: at the very least like allies, fans, and acquaintances; and, hopefully, like the friends they are or will become. Things You Should Know About Social Media (projecteve.com). Applying the 80/20 rule to Social Media (domo.com).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 7, 2012
    [Social Media] Three amazing ways social media is changing the world
    The more I am immersed in the culture of the social web, the more I am certain that it will not only change the world forever, it will change it for the better. Social media as a global unifier. Research from The Social Habit shows in the sample surveyed, 80% of Americans between 12 and 24 have a Facebook account. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 19, 2013
    [Social Media] Moving from social media coward to convert
    Social media makes a big world smaller.” — Jay Baer. have been such a social media coward. Well, I am proud to announce that I am a new convert to the power of business relationships and the social web. Here is how I went from social media coward to a full-fledged convert in less than six months!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 6, 2011
    [Social Media] Has social media stalled? Literally.
    So when she said wanted to contribute one of her own blog posts on the origins of social media I jumped at the chance. But something seemed so familiar … as if I’ve witnessed this type of social community before. humor Internet humor social media humorAnd then I realized. or “Brittany is a bitch.”.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2012
    [Social Media] Being Pretty Isn’t Enough for Social Media Marketing
    What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. Be the catalyst of your natural social media success.  Image via Wikipedia. Mind you, there are exceptions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 3, 2013
    [Social Media] The Purchasing Department: The Next Frontier for Social Media?
    Almost all of the attention on social media has come from the sales and marketing department, and deservedly so. Studies show that this may return the biggest financial gains of social media to companies and I agree. How do you budget for social media marketing? That is not always practical.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 15, 2013
    [Social Media] How to do Social Media Management on the cheap
    while back, I wrote a post on the Best Social Media Management Tools for Small Business Owners. Connect numerous social media accounts. Here are some additional options for small business owners in need of a cost-effective social media management tool. By Kerry Gorgone, Contributing {grow} Columnist. Jugnoo.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 29, 2012
    [Social Media] 6 Burning Questions about Social Media for B2B
    by Rob Bois | Tweet this I’ve been involved in a number of webinars and round tables recently on the topic of social media for B2B. Q: In some cases, B2B’s develop their own social platforms. Is this tactic effective or should we stick to outside social media communities? But what is social sign-on?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 9, 2012
    [Social Media] Case study: Finnair puts social media community to work
    The airline’s “Quality Hunters” project had a blog (qualityhunters2.com) and a Twitter account (@qualityhunters), and a vibrant social media community actually began to form around this key idea of improving air travel. return on the social media investment. This sounded like my kind of fun!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 18, 2013
    [Social Media] How social media case studies can jeopardize your strategy
    There has been a tremendous amount of buzz about using social media to improve the supply chain (demand sensing, process monitoring, and collaboration). Here is my theory — one reason the “social supply chain” is flagging is that there is still no iconic case study that companies can rally around.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 24, 2011
    [Social Media] Five Awesome B2B Social Media Statistics
    Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. Top B2B Social Media Statistics. Think again.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 5, 2012
    [Social Media] How to Save a Sputtering Social Media Program
    The social media conversation around your brand looks worse. The management team, already dubious about social media smells blood in the water. The first step is to understand why social media programs fail. Social Media programs sputter and fail for a variety of reasons. Why Programs Suffer.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Social Media] Back to Basics: 6 Quick Social Media Marketing Tips
    'by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. LaurenEHarper is awesome!
  • BIZNOLOGY  |  MONDAY, JANUARY 31, 2011
    [Social Media] Are colleges waking up to social media?
    As a self-appointed social media expert, I spent a lot of the time watching how she navigated the Web and what made her decision to attend the school that she did. As I did so, I kept wondering whether colleges are waking up to social media. Social Media Marketing Business Facebook Marketing strategy Social media YouTub
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 21, 2011
    [Social Media] Research: Fastest-growing companies accelerated social media usage
    companies continue to out-shine the Fortune 500 on deployment of social media marketing initiatives.  Social networking continues to lead the way. Forty-four percent say Facebook is the single most effective social networking platform they use. Social media adoption varies by industry. Magazine.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 22, 2009
    [Social Media] Fire your Director of Social Media!
    At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# Said differently how do we make social part of the very DNA of the firm? Tags: Social Media
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, AUGUST 3, 2013
    [Social Media] How Do B2B and B2C Marketers Use Social Media? [CHART]
    'by Egan Cheung | Tweet this Last year we analyzed the tremendous growth of social channels and discovered that social diversity also was growing quickly. Our analysis begged the question: Do consumer brands and business brands use social channels in different ways? How Do B2B and B2C Marketers Use Social Media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 10, 2013
    [Social Media] The one core secret to social media marketing success
    I know this blog post title might sound a bit simplistic — perhaps sensational — coming from me, but I do think there is one core idea to consider when starting a social media strategy that is often misunderstood … or missed all together. The results are in: An experiment in social influence. Twitter account?
  • B2B MEMES  |  SATURDAY, NOVEMBER 19, 2011
    [Social Media] Fear and Social Media Don’t Mix
    MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media? Fear and social media don’t mix.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 17, 2010
    [Social Media] What is Social Media’s Next Big Thing?
    I mean using social media technologies internally, within the large company kind of enterprise. I’m often asked what I think the next big thing in social media might be.  Now what if we applied social software to those people working within a company?  What’s the next big thing in social media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 22, 2013
    [Social Media] Lessons on building a marketing and social media business
    This event also roughly coincided with my social media journey. My business grew and flexed as the wave of social media hit the shore. The post Lessons on building a marketing and social media business appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. was correct in this assessment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 4, 2012
    [Social Media] Three careers that will dominate social media (and it’s not what you think)
    But as I look to the future, I’m not sure marketing, sales, advertising, or even PR are going to be the leading career paths for somebody I would hire to lead a social organization transformation. The social web’s need for content and storytellers is insatiable. Alternative media. I’m a marketing guy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 27, 2011
    [Social Media] The anti-prediction of 2012 social media predictions
    Here are social media predictions I made throughout 2011 and my grade for my guess! Social scoring takes center stage  – A year ago when I made this prediction, nobody had heard of Klout. Social for the enterprise  – I wrote that internal uses of social media was the next big frontier for social media.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2012
    [Social Media] Replacing “Authentic” in Social Media
    You can’t turn around in the social media echo chamber without bumping into this word. The problem is, beyond the social media land of unicorns, authentic isn’t relevant. Aaron Wagner makes some great comments about this in the discussion here on Social Media Today as well). Authentic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Social Media] It’s time to evolve the social media mindset
    By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. How do you think I, SocialSteve, feel about telling you about the end of social?  Seriously, I want to tell you why we need to stop concentrating on a social media strategy as the end game. 
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 24, 2012
    [Social Media] Too Much Crappy Social Media Content!
    Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. Content Social Media audience developement Content Curation social sharing triberrWe all know people that overshare.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 9, 2012
    [Social Media] What are we going to do with all the social media ads?
    As I meet with many social media start-up hopefuls, I find that nearly every company is pinning its monetization hopes on one thing — advertising. Social media providers are under intense pressure to generate additional revenue through advertising. The Problem with Social Ad Spend. Where will come from?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 12, 2013
    [Social Media] A different way to think about social media ROI
    'No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 14, 2011
    [Social Media] A Very Social Media Christmas (video)
    The fact that it combines creativity, humor, social media, and Christmas is a bonus! If you love social media, this will get you in the holiday spirit and it is guaranteed to bring a smile to your face. humor YouTube and video funny social media christmas social media ChristmasENJOY!
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 11, 2012
    [Social Media] Global Social Media Marketing
    My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.”  I talked for 30 minutes about how to apply your social media strategy on a global scale.    Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind?
  • SOCIAL MARKETING FORUM  |  TUESDAY, MAY 3, 2011
    [Social Media] Marketer’s Important Objectives for Social Media in 2011
    MarketingSherpa has posted an interesting chart derived from a survey of 3,300 marketers asked to indicate their most important social media marketing objectives they hope to achieve in 2011. The question was: What are the most important objectives for your organization’s social marketing program to achieve in 2011?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 6, 2011
    [Social Media] Case study: How 20 high school students ignited a social media success
    This is a story to inspire even the grumpiest social media naysayer. In the end, having spent a decade as a full-time university lecturer I decided to accept the school’s offer to run a Communications class this academic year with the brief to get students involved in the social media campaign. Enjoy! The Backstory.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 8, 2012
    [Social Media] Adopting a Piggly Wiggly View of Social Media
    Mark hit the nail on the head in a recent post : “… social media success is not going to be a function of marketing vision or budget. With the right training and guidance, their use of social media will become a net positive and expand the company’s digital footprint. By {grow} Community Member Lou Hoffman. Tweet.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [Social Media] What’s the Best Social Media Monitoring Tool? It Depends
    The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 7, 2013
    [Social Media] Do you need a massive audience to be huge in social media?
    In the online world the “social proof” of a large audience may be important because in our information-dense world, we’re starved for clues to help us determine leadership and authority. Communty-building Social Media Strategy building an online audience social media audience social media strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 29, 2012
    [Social Media] Maybe using LESS social media is the path to online success
    What shocked me was to learn how little time some of the biggest names online were actually spending on social media. Every tweet, status update and moment of brilliance you have on any social media platform has a shelf life of about an hour.  This approach to social media is the path of least resistance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 1, 2012
    [Social Media] Social Media ROI — Not just for the big companies
    don’t think I’ve ever given a speech, conducted a workshop, or taught a class where the “social media and ROI” question has not come up. So it was not entirely surprising when many of the suggestions to the Social Habit Research Project focused on measuring the value and relevance of social media marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 24, 2013
    [Social Media] Can Millennials and social media solve complex world problems?
    'I came across a thought-provoking post last week:  Millennials and the Power of Social Media  by Chris Altchek. For this to happen, Altchek says four things must occur: 1) Minority voices on social media should not get drowned out or relegated to a sort of algorithmic purgatory. Who’s in charge, and why? Gandhi.
  • B2B MARKETING BLOG  |  WEDNESDAY, NOVEMBER 23, 2011
    [Social Media] Ruminations on B2B Social Media Marketing
    While attending last week’s SocialMediaPlus summit in Philadelphia, I ruminated on the following: B2B companies still haven’t grasped the power of social media marketing. Furthermore, about 60 percent of B2B decision makers use social media. Marketing social media Web-centric marketing B2B B2B Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 20, 2013
    [Social Media] Are businesses failing to find an ROI in social media? Another view.
    'There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. It is not a statistical extrapolation of the current state of social media. NBC News. Entrepreneur.com.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 1, 2012
    [Social Media] 47 Essential Social Media Tools for Content Marketers
    It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract , as well as my own personal brand. Google+ – The fastest growing social media network of all-time. Radian6 – A paid social media measurement tool. Yahoo!
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [Social Media] Why Your Social Media Marketing Stinks
    Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. And that’s why, for many marketers, your social media marketing stinks!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 22, 2012
    [Social Media] Five steps to re-invent your social media business networking
    Our natural tendency is to gravitate towards people similar to us, and the result is a self-imposed lens through which we view the social web. Innovation and new ideas can’t diffuse throughout the social web when experts spend all their time talking to experts. By  Srinivas  Rao, Contributing {grow} Columnist. Mike Stelzner.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Social Media] 5 reasons you should be in social media, even if the boss says “no”
    Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social validation and “authorship” are guiding more search results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 18, 2009
    [Social Media] Finally! A B2B social media success story
    At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY.  Nathan’s challenge was to increase awareness for his company through social media initiatives. Money in the bank from a social media victory. That’s right. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 16, 2010
    [Social Media] Social Media Lead flow in B2B Marketing
    Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. There are several types of conversations that you can encounter out on the social web anything from a complaint to a compliment to what I like to call the Expressed Need. based on his original tweet that’s $4000 a character!).
  • B2B VOICES  |  MONDAY, JANUARY 16, 2012
    [Social Media] Around the World in Social Media
    A lot has been happening in the world of social media, and I do mean the world. As many B2B companies move into using more social and digital tools we continue to read about case studies involving the big three — LinkedIn , Twitter and Facebook. Even European MBA programs have embraced social media. Orkut ?
  • WEBBIQUITY  |  MONDAY, APRIL 1, 2013
    [Social Media] The Social Media Sick Day
    Not only do the doors close on your storefront, but all communications with customers, including social media marketing , goes down. Let’s examine what happens when your business takes a social media sick day. The top social networks for business are Twitter , LinkedIn and Facebook. Guest post by Megan Totka.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Social Media] 8 Elements to Successfully Scaling Your Global Social Media Strategy
    by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. Luckily for all of us, we have the advice Ekaternia Walker and Bryan Rhoads , both members of Intel’s Social Media Center of Excellence. If you want your social media marketing plan to bloom, you have to water it carefully.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 21, 2012
    [Social Media] Six ideas to win executive sponsorship for your social media effort
    One of the most difficult problems in the social media world is getting the boss to understand and support an initial effort. If you are not being supported by your boss and you hope to pressure him/her into supporting your nascent social media initiative through a “grassroots” effort, it’s not going to work. Follow up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 31, 2010
    [Social Media] Six ideas to build social media momentum
    My bike ride started me thinking about the importance of building social media momentum. So the question today is, if you have great content, how do you develop validation — social momentum — for it? Many of the social media “purists&# will tell you numbers don’t matter.  What?? 3)  Connect.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2011
    [Social Media] Inside a Social Media News Release
    Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. The Video Introduction and the Social Network Sharing. Social Media and Tags.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2011
    [Social Media] 10 Ideas: Standing out in the social media jungle
    The other day in my Twitter stream @joe_sharkey asked:  &# As a new graduate, how do I stand out in the social media jungle?&#. believe today’s most successful social media marketing candidates will have three key qualifications: 1) Demonstrated understanding of marketing fundamentals. And you probably are. Schools. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 26, 2012
    [Social Media] Social Media meet-ups you won’t want to miss
    would love to meet you at some of the awesome social media meetings and conferences coming up! will be presenting a free webinar on social influence thanks to my friends at MLT Creative. April 27 Do not miss Social Slam  in  Knoxville, TN. Many people consider this the finest one-day social media event in the country.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 1, 2010
    [Social Media] 13 questions about social media and thought leadership
    It’s a warm-up for the great dialogues we’ll be having at MarketingProfs’ SocialTech conference later this month in San Jose, where I’ll be speaking about social media and the B2B buying process. All the top social media pros will be there and the focus will be all B2B. traditional media companies. can’t wait.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 16, 2011
    [Social Media] Small Manufacturers Use Social Media Effectively
    Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. needed to find some real-world examples of manufacturers using social media effectively. Videos play a key role in manufacturing marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 8, 2013
    [Social Media] Personal time versus social media time: Something has to give
    'The thing I love to do more than anything is connect with social media friends in real life and when I’m in New York City, I always try to catch up with the brilliant Elizabeth Sosnow, one of the partners at Bliss Integrated Communications. Or are there other forces in place that will fuel social media growth?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Social Media] Jay Baer Exposes 4 Common B2B Social Media Mistakes
    Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. And this week, at the MarketingSherpa B2B Summit 2011, he set out to destroy seven of the most common B2B social media myths. Yes, you need content to truly succeed in social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2012
    [Social Media] Supercharge your social media strategy by getting back to basics
    It starts as an uneasy feeling when you look at your social media stats. Instead of being the hot social media leader, it seems you’ve become the caretaker of a stagnant community like the corner bar 10 years past its glory years. Frankly, the social media intelligentsia failed you.  a fan. What Happened?
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