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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 30, 2013
    [Social Media] Can social media personalities “scale?”
    Social media can really benefit your personal brand. But how do you keep its most powerful value — the “one-to-one-ness” of social connection — intact when that reach explodes? The irony is, the more popular you become on the social web, the less effective you might be! So far, so good. KABOOM!
  • CONVERSIONATION  |  SATURDAY, JANUARY 28, 2012
    [Social Media] Building Your Internal Social Media Expert Team
    An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 11, 2012
    [Social Media] How to Begin Outsourcing Social Media Writing
    In previous posts I’ve shared strategies and methodologies behind outsourcing social media marketing. While social media purists would decry the term “outsourcing” being used anywhere near the social web, managing social full time and in house isn’t always a good fit for companies. It can’t be faked.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 13, 2012
    [Social Media] How does a small business move into social media marketing?
    I recently received this excellent question from one of my students: Big global companies usually have a social media department but medium and small companies usually add this job for some marketing or PR manager in addition to his area of responsibility or hire some cheap employee or intern — with negative results. 2) Learn.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Social Media] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    Especially on social media. Participation needs to be written into their contracts really, and become a new performance KPI,” advises Tom Skotidas, Founder of Skotidas , a B2B social media lead generation agency and the LinkedIn B2B Social Media Lead Generation Group. to “Buy cute girl’s accessories!”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 18, 2012
    [Social Media] Seven strategies to stay ahead of overwhelming social media change
    Trying to keep up with social media is overwhelming! But social media? Not only do the social media platforms shift every day, the rules of engagement are changing constantly, too. Yes, social media is overwhelming, especially when there is pressure to master every new platform that comes along.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 6, 2013
    [Social Media] Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans
    'Tweet Five years ago, Dell had little presence on social media. In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University , which encompasses up to 12 hours of training on how to best represent Dell online. You can invest in a social media monitoring tool, as well.
  • WEBBIQUITY  |  MONDAY, DECEMBER 13, 2010
    [Social Media] Five Audiences for Social Media Marketing
    The challenge in social media is to be able to consider the needs of multiple audiences at once, because even though you may be aiming a tweet, blog post or Facebook update at a particular group, everyone can see it. Here are five audiences to keep in mind when posting any content or engaging in social media interactions.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 13, 2013
    [Social Media] 8 Steps To Effective Content For Social Media [Slides]
    This time, it’s the Social Media Strategies Summit (#SMSsummit) in New York City where hundreds of social-minded digital marketers are looking to learn top tips and tricks for how to be more effective with social media marketing. My own journey into social was relatively opportunistic. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 14, 2012
    [Social Media] 6 Factors that turn social media strategy into RESULTS
    was recently brought in to do a social media strategy workshop with a big health care company. ” When I hear that question, I know my client is not ready to commit to the organizational change needed to make a social media strategy work. Back then, it was probably novel enough just being on the social web!
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Social Media] In praise of social media mediocrity
    My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you just spend that minimum on your social media, you’ll only be participating, you’ll only be showing up, but you’ll still be out there doing it. Is Email Better than Social Media?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 25, 2009
    [Social Media] Social Media is better for the Consideration Phase
    It’s a little like social networking in the sense that – success breeds success! But what is really interesting to me is the fact that beyond Tier 3 tactics (according to the chart) you start to see the social media tactics. Tags: social media Buying Cycle But these are long term goals and take many years of work.
  • LEADER NETWORKS  |  TUESDAY, DECEMBER 6, 2011
    [Social Media] The 20 Minute Social Media Professional
    “I don’t have time to participate in social media” is a common cry heard within enterprise. The concern is that social media has a steep learning curve and is a time vacuum preventing more essential work from getting done. Here are some practical tips to make the most of your social media profile.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 31, 2012
    [Social Media] 8 Indispensible Tools to Improve Your Social Media Efficiency
    Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Triberr is a community of bloggers who help promote each other’s content by sharing it out on social networks. Commun.it
  • WEBBIQUITY  |  TUESDAY, APRIL 19, 2011
    [Social Media] The Dirty Dozen Top 12 Social Media Mistakes to Avoid
    There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and  one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Treating social media as a silo.
  • MARKETING EDGE  |  FRIDAY, MAY 14, 2010
    [Social Media] Social Media Overwhelming? Take a Deep Breath with Shel Holtz
    Time 17:20 All the social media talk in the last year or so is like gnats on a humid, summer day at dusk. It’s time to get inside, take a deep breath and consider the state of social media. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Social Media] Three Stats Prove B2B Social Media Set To Explode [Charts]
    Social media has reached prime time. Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. Fact 1: B2B Companies Are Using Social Media.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Social Media] 5 Tips For Improving Your Social Media ROI
    'by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. Define relevant metrics.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Social Media] Social Media for the Boardroom
    At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Tweet This!
  • B2B MEMES  |  FRIDAY, MARCH 11, 2011
    [Social Media] Social Media and Ethics: An Interview with B2B Editor Maureen Alley
    In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine? Absolutely.
  • PR MEETS MARKETING  |  THURSDAY, JUNE 24, 2010
    [Social Media] Social Media Marketing Strategy 101: Definitions
    I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. This day and age, it has become increasingly important to reach out to these individuals, especially in light of the expansion of social networking. – Ryan Schoenefeld via LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 10, 2014
    [Social Media] 25 amazing social media quotes from #SXSW 2014
    wanted to share highlights from a wonderful panel discussion hosted by Robin Carey of Social Media Toda y. It was a cerebral download of current social media best practices and issues featuring Whole Foods, Siemens, IBM and MasterCard. Here are 25 highlights: Sandy Carter GM Ecosystems and Social Business IBM.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 15, 2011
    [Social Media] The Three Most Dangerous Social Media Metrics
    Just because a post is popular on social media it doesn’t necessarily mean it’s valuable for your customers or your business. Measuring all the wrong metrics can make it really difficult to turn social media attention into income.  ROI and measurement roi of social media social media metrics
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 24, 2012
    [Social Media] Social Media’s Influence: Content is Key!
    HOW A NOBODY CAN BECOME A SOMEBODY Social media’s tremendous power now rests in the hands of those using it. Social media users have become major players in social change. Since then, not a week goes by without companies being forced to manage new crises because of disgruntled social media users.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 26, 2012
    [Social Media] The Most Important Words In Social Media
    And so I offer up to you that the most important words in social media are “thank you!” But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important. So I will explain my approach to be thankful on social media here in this post.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, MAY 4, 2011
    [Social Media] Social Media Manners Matter
    Social media is a matter of time and place; not an outlet to use and abuse for all things business and personal. Opinion Social media monitoring manners respect social media
  • MARKETING FINGER  |  WEDNESDAY, JUNE 22, 2011
    [Social Media] Blogging in the Social Media Ecosystem
    But how have social media changed the way you blog ? Pacific where we will discuss Blogging in the Social Media Ecosystem. Should your blog content feed into your social channels, e.g. Facebook, Twitter, LinkedIn? What are the best ways to leverage existing blog content with social channels?
  • WEBBIQUITY  |  THURSDAY, JUNE 26, 2014
    [Social Media] The Worst Social Media Business Blunders
    From bad grammar to getting visibly frustrated and engaging in flame wars, there are lessons to be learned from the social media faux pas of others. If you were on the fence about hiring a professional social media manager , these might push you over the edge. 'Guest post by Larry Alton. Justine Sacco, Africa and AIDS.
  • BIZNOLOGY  |  TUESDAY, JANUARY 24, 2012
    [Social Media] The Social Media Isolationist
    In follow up on my last post, Being Pretty Isn’t Enough for Social Media Marketing , I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia.  And there are two forms of social media isolationism: Invitational and exclusionary.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 10, 2013
    [Social Media] The 12 Best Social Media Conferences to Attend in 2013
    Which social media conference will you attend in 2013? Just as I write blog posts to help simplify all things social media, I am hoping this list will provide you an accessible guide to assist you in your planning of attending social media conferences in 2013. Social Media MarketingThanks!
  • NUSPARK  |  SUNDAY, SEPTEMBER 30, 2012
    [Social Media] Social Media Metrics & Analytics; Measuring Success
    An Approach to Measuring Success with Social Media; What Metrics Mean the Most . Remember gang, it’s still called “new media” meaning that how to utilize these platforms to generate leads and sales is still being evolved. . hope this post helps shed some light into social media measurement for your business. 
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Social Media] A Year in Review: The Biggest Social Media Updates of 2013
    One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere. 1) Facebook introduced social search with Graph Search. Pin ‘em!
  • PR MEETS MARKETING  |  TUESDAY, AUGUST 10, 2010
    [Social Media] Social Media Strategy 101: Setting Expectations
    think this is not just for Facebook but something to consider as part of your social media strategy. Here are key elements to consider to set the proper expectations: Engagement : Be clear on how often you plan to engage via your social media outlets , as well as the guidelines for participation and behavior.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 8, 2011
    [Social Media] How to create social media metrics that matter
    For years I’ve admired the real-world insights and experienced perspectives of Steve Goldner, perhaps better know as @Social Steve.  head up social media at a performance marketing agency in New York City and I will tell you, everyone is interested in social media! So use a social media monitoring tool.
  • SALES CHALLENGER  |  TUESDAY, MAY 29, 2012
    [Social Media] Social Media: All Hype or Real Value?
    One of the debates regarding social media’s role in the B2B sales world is the difficulty of dividing time between social media and cold calling. Skeptics believe that social media is good for information gathering, but doubt it can have any further impact. Social media provides the opportunity to do that.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 18, 2012
    [Social Media] Social Media: 3 Keys to Business Success
    Are you thinking about creating a social media page for your business? Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. Image: Freedigitalphotos.net ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 2, 2012
    [Social Media] Study shows social media usage surging at large companies
    The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. Tweet.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 11, 2010
    [Social Media] Social Media Listening for B2B Marketing
    One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. What’s your Social Media diet?
  • LEADSLOTH  |  THURSDAY, AUGUST 26, 2010
    [Social Media] Social Media & Marketing Automation
    This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. asked myself: Does Marketing Automation Get Social? Social Media ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2011
    [Social Media] American social media usage reaches milestone
    Social media usage may have reached a tipping point, according to a new report from one of my favorite sources, The Pew Internet and American Life Project. Fully 65% of adult internet users now say they use a social networking site like Twitter, Facebook or LinkedIn, up from 61% one year ago.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 14, 2012
    [Social Media] Straight Talk on Social Media Gurus
    Specifically, I think you are learning the wrong lessons from social media luminaries. ” Most social media experts haven’t been “just like you” for years now.  They have huge email lists, social followings and a steady income from products and services.  By Stanford Smith, Contributing {grow} Columnist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 8, 2012
    [Social Media] How do you budget for social media marketing?
    I had a long discussion this week with an analyst trying to figure out how companies should be budgeting for their social media marketing efforts. However, to optimize the opportunities behind a social media effort, I do believe organizations need to commit to budgeting in a consistent and patient way. Make sense to you?
  • INBLURBS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Social Media] Why you should avoid Social Media Marketing
    Social media is a great way to step into two way conversation with recent and future customers. In these times it seems that everybody wants to step into social media. In my opinion social Media is not for everybody! But most of them are in social media. The same with social media!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 24, 2012
    [Social Media] Understanding the true nature of the social media marketplace
    We’re going back in time about 1,000 years but I promise it’s going to come back to a great lesson about social media and marketing. There was no advertising, mass media, or marketing plans. We simply interrupted the natural course of business for about 100 years with the introduction of mass media.
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Social Media] Social Media is a life sentence
    'Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Every day. Don’t’ Freak Out.
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, MAY 22, 2011
    [Social Media] What My Coffee Grinder Taught Me About Social Media Hype
    While cleaning up coffee grounds and mulling over the articles I had just read about social media marketing, I realized that social media hype works the same way. Pick up any publication and you’ll find at least one article on why you and your company should be using social media. early 1980s. Honest.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Social Media] The insider’s guide to social media consulting success
    When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. In every organization there are five common hurdles to social media success. Legal — Can the Legal Department adjust to the new demands of the social web? Nimble?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 11, 2010
    [Social Media] Who is your Social Media lightening rod?
    I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). At the highest level there is really 2 ways to organize your social media efforts: Centralized or Decentralized. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Social Media] Five companies with a human social media presence
    Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland , or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers. 'By Mandy Edwards, {grow} Community Member. He (she?)
  • INBLURBS  |  TUESDAY, APRIL 24, 2012
    [Social Media] New Data Shows: Social Media Is Getting Results for B2B
    Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them. Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Where are Marketers going in 2012? LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 18, 2012
    [Social Media] Yes, you can be addicted to social media
    For most people, social networking sites like Facebook and Twitter are harmless platforms that allow for social interaction and personal expression. For others, social media has become more than an entertaining form of engagement; it has become an increasing compulsion. The Science of Social. Don’t be a Victim.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 10, 2013
    [Social Media] My social media marketing posts from 2011
    So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. call this “fire for effect.”
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 12, 2013
    [Social Media] Does B2B Social Media Work? That’s the Wrong Question
    Does social media work for B2B? People that say “no” tend to say it doesn’t work anymore because behavior is changing (newspaper), it doesn’t work because their audience doesn’t use it (social media) or it doesn’t work because it doesn’t reach their audience (content marketing).
  • CONVERSIONATION  |  SATURDAY, AUGUST 6, 2011
    [Social Media] Most Employees Have No Idea if Their Company Has a Social Media Policy
    Social media marketingA company is a legal entity. It does not produce anything. It does not communicate, and it has no activities. Production, communication and all other activities are done by the people within the company and within businesses that collaborate with it. That’s obvious, right? A [.].
  • BIZNOLOGY  |  MONDAY, MAY 14, 2012
    [Social Media] 5 reasons it’s not too late for Avon to join Social Media’s party
    The Wall Street Journal, in a recent article, Avon Is Late to Social Media’s Party , says sales for cosmetic products have steadily moved online to sites like Sephora.com , Beauty.com and Drugstore.com. This Even though WSJ says Avon is late to “Social Media’s Party,” I don’t believe Avon is.
  • MARKETING EDGE  |  MONDAY, MARCH 14, 2011
    [Social Media] Jacob Tucker’s Social Media Slam Dunk
    Hitting on a single topic in marketing, social media and business communications. marketing social media crowdsourcing Facebook social campaigns Jacob Tucker NCAA Dunk Contest social media and sportsTime 12:29 One part viral Two parts grassroots campaign. Tucker is a 5’ 11” guard at.
  • WEBBIQUITY  |  MONDAY, APRIL 19, 2010
    [Social Media] Five Big Shifts in Social Media Marketing
    Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. Social media marketing, in contrast, is ongoing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Social Media] Five tips to turn social media mistakes into customer advocacy
    Many large companies such as Gatorade, Dell, the NFL, and the Red Cross have social media command centers to monitor perception of their brands in real time, follow trends, conduct conversations, and resolve complaints. Take a look at Zappos’ Facebook page for a master class in social engagement. 1) You must monitor.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 20, 2012
    [Social Media] Lessons from a horrible social media strategy
    like using this blog as an example because in an industry that is so gun-shy about using social media, this prominent clinic seemed to be moving forward in a powerful way. Case studies ethics marketing strategy mayo clinic blog social media and healthcare social media mistakesstrategy gone horribly wrong.
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, OCTOBER 24, 2011
    [Social Media] B2B Social Media: Present and Future
    On Tuesday, I had the pleasure of moderating a great panel conversation on the use of social media in B2B sales and marketing.  If you are going to start with social media, figure out early on what you’re going to stop or scale back. Mix paid/earned/owned/shared media. Bring structure to your social efforts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 25, 2011
    [Social Media] Can you make money managing social media?
    In a blog post almost two years about the best business idea for social media marketing , I made a prediction that I think stands up.  I said that there would be increasing demand for out-sourced social media management and content farms that would pump out low-cost, low value content in a Wal-Mart kind of way. Overseas.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 24, 2012
    [Social Media] B2B: Where Social Media Meets Direct Marketing
    Business marketers have embraced social media with enthusiasm.  One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives.  A big change. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 2, 2012
    [Social Media] The New Market for Social Media Consultants
    To date, most social media consultants have focused on helping organizations use social networks for marketing and  customer service. But there’s a new career opportunity for social media consultants — helping your company use social technology for collaboration inside the enterprise, called social collaboration.
  • GREAT B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Social Media] Social Media Marketing: What Not to Do
    'I’ve written a lot about the subject of what you need to do to be successful in social media and pull marketing.  And for goodness sake, don’t insult your boss or your company in social media. Remember that everything you say, and every photo you place, in social media, can and will be used against you. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 29, 2013
    [Social Media] There will be no social media apocalypse
    His insanely popular series of fast-paced “ social media revolution ” videos have been viewed millions of times and are standard fare to kick off a social media class or workshop. ” If you would believe Eric, we are on the cusp of a social media apocalypse. I like and admire Eric Qualman.
  • EMAGAZINE B2B BLOG  |  THURSDAY, FEBRUARY 17, 2011
    [Social Media] 6 ways social media is transforming the B2B buying experience
    It’s pretty clear that social media achieved takeoff last year, even for B2Bs.  Yet there are still CEOs dismissing social media as just another fad, and waiting for it to die out.  B2B Web Strategy Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Social Media] Why content marketing is a “do-over” for social media
    'My friend Stanford Smith wrote a thought-provoking article last week,  The Difference Between Content Marketing and Social Media and Why You Should Care  and it got me thinking about how these trends are intertwined. This is what I mean… The failure of social media marketing. second chance for social media.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Social Media] 5 Ways Social Media Can Drive Revenue
    by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. Here are five ways social media marketing can be used to drive revenue. Wins are great.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 9, 2011
    [Social Media] Social Media – the Next Frontier!
    It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. If you think about it there is at least 2 solid years of user generated content out in the social sphere.
  • SOCIAL MARKETING FORUM  |  SUNDAY, JANUARY 9, 2011
    [Social Media] The Single Most Important Social Media Asset
    Social media and those companies feeding off it or building it have exploded in the past two years. Most would agree that 2010 was the year of social with brands and agencies scrambling to first understand it and then integrate it into their marketing strategies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 14, 2014
    [Social Media] Why Do Companies Struggle with Social Media ROI? 23 Facts
    Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy ). teach Measurement and ROI at Rutgers Social Media Marketing Mini-MBA along with Mark Schaefer and others. 85% use social networks in some way; only 14% tie financial metrics to it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 27, 2012
    [Social Media] Universities are out to prove the ROI of social media
    The University of Massachusetts Dartmouth Center for Marketing Research  continues to do an excellent job documenting the social media progress of organizations such as Fortune 500 companies, INC 500 companies and non-profits. Some highlights: Reduced costs for traditional media are attributed to use of social media.
  • MARKETING EDGE  |  SUNDAY, FEBRUARY 28, 2010
    [Social Media] San Diego Chargers Do Social Media Right
    Social media is at its best when people come together. That was the case when I met Joel Price, the manager of interactive services for the NFL’s San Diego Chargers at the February meeting of the Social Media Breakfast San Diego. The Chargers do like to get social with: Tumblr. Flickr. Twitter. Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 9, 2011
    [Social Media] Five Hidden Secrets of Social Media Failure
    2011 will be a year when many marketing professionals hit the social media re-set button.  This theme of social media failure was recently addressed by PR Smart Guy Brian Solis. Why are the majority of social media efforts failing? Social media measurement: Sometimes a picture is worth a thousand tweets.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2012
    [Social Media] The six elements of human behavior that drive social media
    Fennemore contends that every social media strategist needs to consider six aspects of human behavior if they are to understand the drivers of social mediaSocial Media may be a relatively recent technological phenomenon, but the behavioral drivers that explain why and how the various platforms are used are old.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Social Media] 7 social media lies the gurus want you to swallow
    Social media is unfortunately no exception to the rule and there will always be people (often those who claim to be experts or “gurus”) to sell you the newest bells and whistles. The social web is free . It’s the same with the social web. You must have a “social web” strategy.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 13, 2009
    [Social Media] What to look for in a Social Media Marketer?
    Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. But wait, social media hasn’t been around that long! years. years!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 2, 2012
    [Social Media] Your 2013 Social Media Strategy: Grow a Pair.
    There is an infection overwhelming social media strategy development and the virus is fear. just read a number of reports all showing how CMO’s are still confused about what to do about social media. If you still have a firewall to keep employees from the social web, grow a pair. Now, on with the show.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 26, 2012
    [Social Media] Another way to measure social media success
    But I think there are many, many creative uses of social media — and even more creative ways to measure it — that many people miss. Another way to measure social media. I’d like to offer a different way to look at the value created by deploying social media for an organization.
  • MARKETING EDGE  |  THURSDAY, APRIL 14, 2011
    [Social Media] And the Social Media Marketing Survey Says…
    This Social Media Marketing survey from Social Media Examiner caught my eye. Hitting on a single topic in marketing, social media and business communications. marketing social media social marketing social media marketing social media survey 2011
  • B2B MARKETING BLOG  |  TUESDAY, OCTOBER 18, 2011
    [Social Media] Public Relations and Social Media after the Recession
    Marketing Public Relations social media social media marketingOver my morning coffee, I was reading through the daily news headlines. came across some interesting public relations statistics. According to Jeff Domansky, CEO of Peak Communications Inc.:
  • B2B MARKETING BLOG  |  TUESDAY, OCTOBER 25, 2011
    [Social Media] Social Media Truths in B2B Marketing
    I guess you can tell that I rarely suffer from blogger’s block with so many new statistics about B2B marketing and social media channels coming out each day). Interactive PR Marketing social mediaSo I [.].
  • MARKETING EDGE  |  FRIDAY, OCTOBER 19, 2012
    [Social Media] Social Media ROI and Tail Chasing
    This notion of calculating every nook and cranny of social media is a ruse. Hitting on a single topic in marketing, social media and business communications. Social Media Uncategorized customers ROI Social ROIIt may be used by critics to set off staff on the task of chasing their tails.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 20, 2013
    [Social Media] Applying the Scientific Method to Proving Social Media Results
    'There’s no way around it - there’s a problem with measuring our social media efforts. So far, there is no clearly defined relationship between the analytics provided by the major social networking platforms, and the Key Performance Indicators (KPIs) that mean most to us as businesses. kpi social media Social Media
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Social Media] Lurkers are the 99.989% of Social Media
    It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 6, 2012
    [Social Media] 5 Ridiculous B2B Social Media Marketing Myths
    B2B social media is gaining wider adoption. We are past arguing if B2B companies can use social media like we did in the early days of this blog. With the gradual adoption of social media marketing for B2B companies, some misconceptions and myths about B2B social media have been born.
  • SAZBEAN  |  FRIDAY, JANUARY 7, 2011
    [Social Media] Using Social Media to Tell Your Story
    Social media provides an opportunity to not only tell your story but also to include your customers as an enticing part of that story. Social Media Connects You to Your Audience Social Media can help connect you to your customers because they can have a conversation directly with you. Thoughts?
  • BIZNOLOGY  |  TUESDAY, MARCH 6, 2012
    [Social Media] Get Over Social Media Writer’s Block
    There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. Image via Wikipedia. We’ve all had it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Social Media] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    'How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! 1) Which of the following platforms is the only one that is among the Top 10 most popular social networking Sites for 2014? d) social media ads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 14, 2010
    [Social Media] A Very Social Media Christmas
    This short video is more fun than a sackful of presents and tells the story of social media’s impact on our world much better than I ever could.  Enjoy this Social Media Christmas! Social Media best practices YouTube and video humorMany thanks to all of the wonderful people who make {grow} go! 
  • INBLURBS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Social Media] How to use Social Media for Customer Acquisition
    Social media has become a significant part of serious marketers lead generation strategy. Companies who engage in social media increase their reach massively. Social media is public communications channel where companies can get great unfiltered feedback. You can measure social media mentions of your brand.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 25, 2013
    [Social Media] 5 Social Media Truths, and How To Manage Them
    'by Lauren Harper | Tweet this While social media is still a channel that many organizations are striving to figure out how to strategically leverage and even monetize, authenticity and transparency are increasingly critical. You have to make every connection on social media personal. So what’s the trick? But guess what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 5, 2014
    [Social Media] Social Media Marketing success is simply Medieval
    'I work with many different companies and no matter the size, the budget, or the resources, there is almost always an element of “overwhelming” when it comes to social media marketing. When you think about it, the sociological and psychological drivers of success through social media have been with us since Medieval times.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 29, 2013
    [Social Media] “Stop Asking Employees To Tweet” Says GaryVee
    already covered some of Gary’s ideas when I spoke about how empathy is the secret weapon to social marketing success. He stated: I love social media because it sells stuff; otherwise, it really doesn’t matter in the context of business. . Social Media But Gary took this to a whole new level.
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Social Media] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Social Media] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working?  few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  There really is no “right” way to measure social media.   Social media is not a numbers game. 
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JUNE 12, 2013
    [Social Media] A whole bunch of juicy social media stats [Infographic]
    Three most important reasons why companies use social media? Social media image  via Shutterstock.). Infographics Statistics Google infographic Social Media Social media in business social media marketing statistics Twitter 'Top three countries on Twitter? US, Japan and Brazil.
  • B2B VOICES  |  MONDAY, JANUARY 23, 2012
    [Social Media] It’s Time for B2B Social Media Marketing to Generate Leads
    just finished reading The B2B Social Media Book : Becoming a Marketing Superstar, by Kipp Bodnar (day job at HubSpot ) and Jeffrey L. Despite the title, it doesn’t try to encompass everything you need to know about B2B social media marketing.  Rather, it tries to open the lock box to social media lead generation.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Social Media] 48 Ways to Measure Social Media Success
    Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Social Media] Use Lifetime Customer Value to Measure Social Media
    When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. When I’m discussing the need to get into social media marketing, they are far more skeptical.
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