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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 18, 2012
    [Social Media] Seven strategies to stay ahead of overwhelming social media change
    Trying to keep up with social media is overwhelming! But social media? Not only do the social media platforms shift every day, the rules of engagement are changing constantly, too. Yes, social media is overwhelming, especially when there is pressure to master every new platform that comes along.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 1, 2016
    [Social Media] How your personality aligns with social media content types
    have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. The social media content form I love best is blogging. By Mark W. Schaefer. However I do think there is something to this idea. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2011
    [Social Media] A process to connect social media, content marketing and sales
    You’ve probably heard the term “content marketing.&# You’ve certainly heard of social media. Here’s a method you can use to determine where content and social media fit into your online sales strategy.  Now, let’s see where social media/social interaction can play a role in the sales process.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2016
    [Social Media] 3 Tips for Using Social Media for B2B Marketing
    Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 5, 2014
    [Social Media] Why Ad Agencies aren’t adjusting to a real-time social media world
    “Our ad agency set up a separate division for social but they still try to manage it like it is purely advertising. I’m not happy with that. I don’t think they know the difference.” Social media is a relatively mature channel by now. Social Media Explained. So what’s going on here?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 6, 2015
    [Social Media] Take the test. Do you have a social media addiction?
    As you scroll through your Facebook feed, life becomes nothing more than background noise. A few years back, a post on this blog discussed whether social media addiction was real. Wired for social media addiction? Why can’t we stay away from social media, even for three minutes? It is. Yeah, me neither.
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [Social Media] Best Social Media Stats, Facts and Marketing Research of 2010
    For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.
  • WEBBIQUITY  |  MONDAY, APRIL 9, 2012
    [Social Media] 38+ Cool Social Media and Web Tools and Reviews
    Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 16, 2016
    [Social Media] 33 Thought-Provoking B2B Social Media and Marketing Stats
    B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. And now, the stats!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Social Media] How to establish your company’s Social Media Lead Team
    I have written a lot about the critical importance of company culture to social media marketing success. One of the most important things a company can do is to create a Social Media Lead Team to help drive the change you need that will support your efforts. What does a Social Media Lead Team do?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Social Media] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. Here is a guide to social media spring-cleaning, including tips and tricks to better organize your accounts.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Social Media] 5 Ways Social Media Can Drive Revenue
    by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. I’m here to tell you it’s not magic. Social media has once again changed that model.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Social Media] Why your social media plan needs gurus and storytellers
    By  Srinivas  Rao, Contributing {grow} Columnist. A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? “ I’ve never been a big fan of the term and the self-proclaimed  ninjas, rockstars, and gurus cause the social web to seem like a giant pyramid scheme.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2011
    [Social Media] 3 Developments that are Sabotaging the Social Media Movement
    By Stanford Smith, Contributing {grow} Columnist. I’m worried about the social media movement. Although in some ways the initial enthusiasm in social was overblown, we were right to place high expectations on the convergence of media, social networking, and collaboraton. This is not where we want to end up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Social Media] 20 Ideas to super-charge your social media network
    Behind every social media strategy you must have a content plan and a network plan. Plus, unlike other social media platforms, you have an unlimited ability to build an audience on Twitter even if your contacts don’t follow you back. Building your social media network. By Mark W. Schaefer. Why Twitter?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 5, 2013
    [Social Media] A surprising insight on social media measurement: Activity does matter
    In fact, a simple indicator of progress may be the most important goal you can possibly have for an early social media program. Number of social mentions. Traffic to social sites. Did we attend social media training? Did we have an executive social media workshops , etc. In praise of progress.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Social Media] 5 social media tools to kickstart your business
    Social media is a moving beast and we need to keep moving with it! Be more social using Nimble. More and more of our interaction is with current and potential customers through social media channels. Most tasks within social media cannot be automated but there are some that make sense. Love IFTTT.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Social Media] It’s time to evolve the social media mindset
    By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. I do not make this statement lightly.  In fact it is pretty humbling.  How do you think I, SocialSteve, feel about telling you about the end of social?  Another organization in the company. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Social Media] Is there a place for social media in a boring business?
    Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really be a priority in the marketing mix for a “boring” business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 10, 2013
    [Social Media] The one core secret to social media marketing success
    I know this blog post title might sound a bit simplistic — perhaps sensational — coming from me, but I do think there is one core idea to consider when starting a social media strategy that is often misunderstood … or missed all together.  So I hope this explanation will help a lot of people struggling to figure things out!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 18, 2012
    [Social Media] Yes, you can be addicted to social media
    For most people, social networking sites like Facebook and Twitter are harmless platforms that allow for social interaction and personal expression. For others, social media has become more than an entertaining form of engagement; it has become an increasing compulsion. The Science of Social. Don’t be a Victim.
  • WEBBIQUITY  |  FRIDAY, MARCH 18, 2011
    [Social Media] 6 Characteristics of Social Media Winners
    but Charlie Sheen’s recent meteoric  rise on Twitter aside (best not to rely on the perverse attraction of watching a drug-addled celebrity publicly self-destruct) here’s a shot a minimum list of characteristics that enable social media success. social media strategy that’s all about “me me me!&#
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 10, 2014
    [Social Media] 25 amazing social media quotes from #SXSW 2014
    wanted to share highlights from a wonderful panel discussion hosted by Robin Carey of Social Media Toda y. It was a cerebral download of current social media best practices and issues featuring Whole Foods, Siemens, IBM and MasterCard. ” 2) “We embed social media inside our processes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 3, 2015
    [Social Media] How to create an amazing social media marketing workshop
    I receive a lot of questions from people who are creating their first social media class or workshop. Here are some tips, tricks, and lessons for delivering a great social media marketing workshop. Change the media type by playing a video. feel overwhelmed by all the changes on the social media scene.
  • WEBBIQUITY  |  THURSDAY, MAY 21, 2015
    [Social Media] 10 Top Marketing Thought Leaders in Social Media
    If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research.
  • WEBBIQUITY  |  MONDAY, JUNE 27, 2016
    [Social Media] Five Top-Rated Social Media Management Tools for 2016 [Infographic]
    What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. Infographic brought to you by Seriously Social and G2 Crowd.
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Social Media] In praise of social media mediocrity
    My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you just spend that minimum on your social media, you’ll only be participating, you’ll only be showing up, but you’ll still be out there doing it. Is Email Better than Social Media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Social Media] Five tools to help with your social media makeover
    In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts:  1. Measure Conversion from Social Media Traffic. percent.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 13, 2016
    [Social Media] How to Calculate the ROI of Social Media Marketing [Infographic]
    Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. There remains some debate about whether social media ROI can be measured.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Social Media] How social media amplifies competitive advantage
    Jay’s premise is that through channels like e-mail marketing and social media, we now compete with everybody.  He states that “consumer interactions with companies are jumbled together like a real-time gumbo&# and to be heard and recognized, we have to be mindful of the quality of each email and status update.
  • B2B MARKETING INSIDER  |  SUNDAY, DECEMBER 11, 2016
    [Social Media] The Future of Social Media
    Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. A few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services and buy goods, etc. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 30, 2016
    [Social Media] Why “rich content” is central to your social media strategy
    This was long before “influence marketing” was a thing and I called this new trend “social scoring.” There was no inherent SEO value in my original post — I had invented the term social scoring — so the web activity alone led the reporter to me. But first, I need to tell a story. Twitter? LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 5, 2014
    [Social Media] Social Media Marketing success is simply Medieval
    I work with many different companies and no matter the size, the budget, or the resources, there is almost always an element of “overwhelming” when it comes to social media marketing. Let''s go back 1,000 years to find out what is really going on with social media marketing today …. “Where do I start?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Social Media] A fascinating “hardcore” B2B social media success
    With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Social Media] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working?  Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 28, 2011
    [Social Media] Social media sewage … and hope
    Yet I can’t deny this gnawing feeling of disenchantment about the social web that seems to be also reflected in so many other blog posts I have read recently. I am a positive person.  I want to lift people up. Sure the social web can be a strange place. I’ve started and trashed this article at least six times.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 12, 2013
    [Social Media] Research: The 3 social media secrets of B2B buyers
    The 2013 results provide a direct and frank overview of factors such as social media usage, information gathering techniques and general buyer behavior … and more interestingly, it reveals a few unexpected secrets! I’ve outlined a few of these ‘guilty secrets’ below, along with my explanation of why I think they happened and what they mean.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 24, 2011
    [Social Media] Five Awesome B2B Social Media Statistics
    Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. Top B2B Social Media Statistics. Think again.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 29, 2015
    [Social Media] Four steps to stay on top of social media trends
    How can a busy marketer possibly keep up with these social media trends? I’m here to tell you that it’s not impossible and that it shouldn’t take a large chunk out of your schedule, either. Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. by  Kiki Schirr , {grow} Contributing Columnist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 25, 2016
    [Social Media] 7 Ways a small business can use social media resources wisely
    The time and resources needed to be effective in social media is certainly a problem for companies big and small. think we can burst the bubble by now  — social media is NOT free. For nearly every organization, establishing a foothold on the social web is essential. All opinions are 100% mine. Do you enjoy writing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 29, 2012
    [Social Media] The Social Media Minefield: Five factors blocking your success
    ” “Social media is fine if you can fit this into our existing measurement dashboard.” ” “We need to make social media a profit center that pulls its own weight.” “Shouldn’t the IT department own social media strategy?” “We already have a full plate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 19, 2013
    [Social Media] Moving from social media coward to convert
    Social media makes a big world smaller.” — Jay Baer. have been such a social media coward. Well, I am proud to announce that I am a new convert to the power of business relationships and the social web. Sort of like a Social Media love-in. Could social media be that powerful? 
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Social Media] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Social Media] Case Study: Denny’s flips its audience with a sassy social media strategy
    The restaurant chain is re-inventing itself, led by a sassy social media strategy. My compliments to the chef at Denny’s : the iconic diner chain has embraced modern consumers with a newly invigorated social strategy, serving up a never-ending buffet of shareable, bacon-fueled content (with a heaping helping of pop culture zeitgeist).
  • CHRIS KOCH  |  FRIDAY, OCTOBER 7, 2011
    [Social Media] 7 reasons why social media success has nothing to do with social media
    This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Social doesn’t happen in B2B without a culture change.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Social Media] Can the Onion Theory bring social media lurkers into the light?
    Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? Mark Schaefer and I have been on a seemingly endless quest to understand dark social media, gray social media , and the people who may love your company but stay in the shadows. See you in the social sphere!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 23, 2012
    [Social Media] The essential guide to minimizing legal risks in Social Media Marketing
    They can hardly complain after the fact when you share a link to that content, provided you don’t reproduce it wholesale on your own site or social media feed. Be accurate in any statements you publish via social media. What concerns do you have about the law and your social media presence?  . Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 3, 2013
    [Social Media] The Purchasing Department: The Next Frontier for Social Media?
    Almost all of the attention on social media has come from the sales and marketing department, and deservedly so. Studies show that this may return the biggest financial gains of social media to companies and I agree. How do you budget for social media marketing? That is not always practical.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 20, 2012
    [Social Media] The World’s First Social Media Sniglets
    always loved that bit and got to thinking that there are a few things on the social web that simply should have words. ” G PLUSASAURUS (gee plus asaurus) Any social media dinosaur who still thinks Google Plus is going to kill Facebook.  An endangered species. humor sniglets social media cartoon social media humor
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 15, 2013
    [Social Media] How to do Social Media Management on the cheap
    while back, I wrote a post on the Best Social Media Management Tools for Small Business Owners. Connect numerous social media accounts. Here are some additional options for small business owners in need of a cost-effective social media management tool. By Kerry Gorgone, Contributing {grow} Columnist. Jugnoo.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 17, 2015
    [Social Media] Case study: Social media success in regulated industries
    Social media and regulated industries: A love story. The lessons for success with social media in a regulated industry. If your company is still in the social media dark ages, the first step toward success may not be a new Facebook page. Social media and regulated industries: A love story.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Social Media] Social Media Case Study: How I made $47 million from my B2B blog
    helped my company get $47 million in new business through a blog-centered social sales strategy. We decided to take an entirely new approach that heavily favored building relationships through social media. Now let’s cover how it actually worked — a successful social sales strategy. The Social Sales Strategy.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Social Media] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). 7. Social Fresh ). 8. Social Fresh ). 9. Social Fresh ). Social Fresh ). Social Fresh ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 21, 2013
    [Social Media] Sorting through the Social Media Code of Conduct
    When there is a crisis in the news like the Boston bombing and manhunt, social media adds a layer of complexity — and perhaps confusion — to an already complex and confusing situation. It just felt like ANY social media posting other than something that was Boston-strong related was inappropriate. Oh God.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2011
    [Social Media] 7 ideas to turn PowerPoint slides into social media marketing gold
    Here are seven ideas to use PowerPoint slides to create new value for your social media marketing efforts: 1. This is one of the fastest and easiest ways to start to populate the social web with great content because face it, we ALL have PowerPoint presentations! One of the easiest ways to do this is to mix up the media you use.
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Social Media] Social Media is a life sentence
    Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Every day. Don’t’ Freak Out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 14, 2012
    [Social Media] The Twilight of Social Media. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn   is a social media strategist that loves enjoying a good book and then drawing in it. growtoons} joey strawn social media cartoon social media humor
  • WEBBIQUITY  |  MONDAY, NOVEMBER 28, 2011
    [Social Media] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2011
    [Social Media] Case Study: Caterpillar and blue collar social media marketing
    One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.&#. Did the culture of Caterpillar enable this transition to new media, or did new media influence the culture of Caterpillar? Credibility is key.
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Social Media] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is free.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Social Media] Finally, the truth about social media and customer engagement
    My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 9, 2012
    [Social Media] The Thin Line Between Social Media Marketing and Spam
    Takeaway Are you engaged in social media enough to recognize spam when you see it? As Jay Baer ( @jaybaer ) says, “if you don’t love social media, you probably suck at social media.” Social Media Spam twitterYou can share. You can publish. You can broadcast. You can spam.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Social Media] The hinge to social media success? It might surprise you.
    Since my company, SideraWorks , was formed, I’ve had the chance to work with a range of companies on their social business transformation and discovered a common hinge to social media success. For many companies, this has become their ignition point to social media success. And to be honest, it surprised me.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 9, 2014
    [Social Media] How To Build Up Social Media Marketing Like LEGO
    by Amanda Batista | Tweet this The new LEGO movie theme song declares, “Everything is awesome!” Do your brand’s social media followers feel the same about your channels? Here are 4 tips from Silberbauer on how to more efficiently maximize social media marketing efforts. Keep social media management in house.
  • CONVERSIONATION  |  SUNDAY, DECEMBER 28, 2014
    [Social Media] Email marketing versus social media – once more
    If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing.
  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Social Media] When Social Media Hurts
    As a team of social media gurus, our team consistently preaches the value of social media to our clients. But are there situations when social media can hurt, rather than help? Here are a few times when social media can potentially have a negative impact on your brand: Going silent.
  • WEBBIQUITY  |  MONDAY, MAY 23, 2011
    [Social Media] What Does B2B Social Media Success Look Like?
    Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives. Video / YouTube.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 9, 2016
    [Social Media] 4 Ways to Survive a Social Media Disaster
    More than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. The post 4 Ways to Survive a Social Media Disaster appeared first on Marketing Insider Group. Social Media Customer Satisfaction & Loyalty Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] Hard lessons agency customers need to learn about social media marketing
    Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. worked tirelessly with my VP to design “robust turnkey social media solutions.” Why couldn’t they understand social media? The six social media lies. 1. So I did that.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 22, 2012
    [Social Media] Five steps to re-invent your social media business networking
    Our natural tendency is to gravitate towards people similar to us, and the result is a self-imposed lens through which we view the social web. Innovation and new ideas can’t diffuse throughout the social web when experts spend all their time talking to experts. By  Srinivas  Rao, Contributing {grow} Columnist. Mike Stelzner.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 19, 2014
    [Social Media] Five important lessons on the economics of social media
    If you hang with me through this little tale, I promise you’ll see five important lessons about the economics of social media unfold. story at the heart of the economics of social media. He was becoming a social media star! The business lessons of the economics of social media. Not many.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Social Media] Your marketing success may hinge on Gray Social Media
    In the last year, a lot has been written about “ dark social media ” — the vast majority of content sharing you’ll never see because it’s occurring through email, direct messages, texting, and other private communication channels. Gray social media. Is this the future of social media metrics?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 16, 2013
    [Social Media] 5 ways to use social media in sales even if your customer isn’t on Facebook
    ”  Of course you need to use common sense and spend time on the selling activities that will bring you the most return, but here are five ways to build a personal selling advantage for your team, even if your customers are not social savvy!  1) Be there first. Here are three ways to use social media for business intelligence.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 7, 2013
    [Social Media] 3 Ways Social Media can Boost Sales Success
    Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides great way to connect with potential buyers. Social media provides a platform to collaborate with potential buyers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 26, 2016
    [Social Media] Three Types of Goals and KPIs Needed for Social Media Analytics
    Good social media analytics are needed for businesses to understand the social consumer. Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics.
  • SALESFUSION  |  TUESDAY, APRIL 1, 2014
    [Social Media] Social Media for the Sales Department
    The post Social Media for the Sales Department appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Social Media] Social media, authenticity and the human brand
    Despite this personal nightmare, Justin’s social media presence was extraordinarily brave, honest, and revealing. Here are some of the topics we cover: How important is establishing your personal social media “character?” Social Accounts: The Resume of Your Life. Thousands of people felt relief.
  • WEBBIQUITY  |  TUESDAY, JUNE 24, 2014
    [Social Media] The Six Most Irrational Social Media Concerns of Brands
    Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. No one can go social overnight. But no technology is.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2011
    [Social Media] 20 Experts, 1 Awesome Resource: The Social Media ProBook
    by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  The ProBook is a “re-imagining” to last year’s award-winning Social Media Playbook. That project goes live now. Right now. Reddit.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 15, 2012
    [Social Media] Industrial Companies shouldn’t Replace Email Marketing with Social Media
    Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Social Media] Five tips to turn social media mistakes into customer advocacy
    Many large companies such as Gatorade, Dell, the NFL, and the Red Cross have social media command centers to monitor perception of their brands in real time, follow trends, conduct conversations, and resolve complaints. Take a look at Zappos’ Facebook page for a master class in social engagement. Sometimes, things go wrong.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Social Media] 5 reasons you should be in social media, even if the boss says “no”
    Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social validation and “authorship” are guiding more search results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 29, 2015
    [Social Media] A ton of useful information on social media marketing measurement!
    In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. A few weeks ago, I wrote a post explaining WHEN we measure our efforts is as important as WHAT we measure. But wait … there's more!!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] Finally, Small Business Social Media is Evolving
    These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” Instead of the more traditional “get-more-likes-and-followers” social marketing techniques, more businesses seem to be asking the question: “How do we like and follow our customers?”
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, AUGUST 3, 2011
    [Social Media] B2B social media: Highlights from new benchmarking research
    B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. Social media is being used then, but how?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 26, 2015
    [Social Media] The one social media rule ALL businesses should follow
    There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). But the one social media rule I think EVERY. SINGLE.
  • WEBBIQUITY  |  MONDAY, AUGUST 17, 2015
    [Social Media] How to Use Social Media for Event Marketing [Infographic]
    Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Events Social Media Marketing event marketing infographics Lakeshore Convention CentreCheck out the complete infographic for more ideas.
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 5, 2011
    [Social Media] Social Media and Revenue
    When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. wanted to dig in a bit into where social media is in most of today’s businesses. In a lot of ways, social media today is like “digital” a decade ago.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Social Media] The 6 critical questions guaranteed to drive your social media strategy
    If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? Undoubtedly, most companies should have a social media presence today.  I recently wrote about these solid reasons in a post called why you need to be  in social media even if the boss says no!
  • WEBBIQUITY  |  TUESDAY, JANUARY 21, 2014
    [Social Media] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. What key trends in 2014 should social media marketers to be aware of? What are the best practices for promoting events through social media? by Pitch Magazine.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Social Media] Five reasons Europeans are behind in social media marketing
    Whether you look at the number of online job postings, the best viral marketing campaigns, or the world’s most respected social media marketing thought leaders, almost all of the innovation seems to come from the US of A. The fuel of any social media marketing campaigns are social media platforms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 18, 2013
    [Social Media] A 6-step plan to respond to negative social media comments
    The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. And yet, you will get complainers.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Social Media] 11 Easy Social Media Tips and Tricks
    Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. always compare social media to parenting.
  • PUZZLE MARKETER  |  THURSDAY, JULY 19, 2012
    [Social Media] SMS Marketing Trumps Social Media Marketing [Infographic]
    A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. They separate the two into what they call Narrowcast and Broadcast. What does this mean for marketers?
  • BIZNOLOGY  |  TUESDAY, JUNE 18, 2013
    [Social Media] Are you a social media forager?
    When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. You’ll always be fed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 30, 2014
    [Social Media] Why social media measurement efforts seem empty
    Social media marketing is a pretty mature business by now. With the advent of the social web, we have the opportunity once again to build these personal relationships that lead to loyalty, almost like my grandfather did. The State Of Social Business. Social media marketing is a pretty mature business by now.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 9, 2012
    [Social Media] Why Instagram will be the next big social media platform
    Now, new data from The Social Habit seems to confirm that Instagram is poised for a breakout. Of the Americans surveyed who currently use a social media platform, only 18 percent currently have a profile on Instagram. Of ALL those social media users surveyed, 48% declared they are using Instagram more often. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 19, 2013
    [Social Media] The evolution of social media analytics
    You probably can’t pick up a book on social media best practices without seeing some reference to Dell. They are one of the undisputed pioneers, leaders and innovators in the field of social media. This was a rare opportunity to peek under the covers of what is next in social media innovation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 12, 2013
    [Social Media] A different way to think about social media ROI
    No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. by Mark W.
  • PUZZLE MARKETER  |  TUESDAY, JULY 31, 2012
    [Social Media] Social Media Takes Gold at the London 2012 Olympics
    They have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. Not all athletes are embracing social media when you compare followers to medals won.
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