Page 2 of 207 Previous | Next 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 10, 2014
    [Social Media] 25 amazing social media quotes from #SXSW 2014
    wanted to share highlights from a wonderful panel discussion hosted by Robin Carey of Social Media Toda y. It was a cerebral download of current social media best practices and issues featuring Whole Foods, Siemens, IBM and MasterCard. Here are 25 highlights: Sandy Carter GM Ecosystems and Social Business IBM.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 30, 2009
    [Social Media] Want proof that the C-suite is into social media? Here it is.
    We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media. Specifically, frustration over how to use social media to reach the C-suite. In fact, it’s hard for most of us to imagine these people using social media at all.
  • NUSPARK  |  SUNDAY, SEPTEMBER 30, 2012
    [Social Media] Social Media Metrics & Analytics; Measuring Success
    An Approach to Measuring Success with Social Media; What Metrics Mean the Most . Remember gang, it’s still called “new media” meaning that how to utilize these platforms to generate leads and sales is still being evolved. . hope this post helps shed some light into social media measurement for your business. 
  • PR MEETS MARKETING  |  TUESDAY, AUGUST 10, 2010
    [Social Media] Social Media Strategy 101: Setting Expectations
    think this is not just for Facebook but something to consider as part of your social media strategy. Here are key elements to consider to set the proper expectations: Engagement : Be clear on how often you plan to engage via your social media outlets , as well as the guidelines for participation and behavior.
  • BIZNOLOGY  |  FRIDAY, JANUARY 2, 2015
    [Social Media] 2015: The year social media listening grows up
    am working with more and more clients who are taking an approach to social media that few were doing even a year ago. The reason that’s important in social media listening is that you don’t get much value from analyzing the wrong social listening data. 'Happy New Year, everyone. Like this post?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Social Media] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    After coming to this realization, I began to question, can social media marketers learn a thing or two from Kim Kardashian’s social media marketing strategy? Let’s delve into the key ingredients contributing to Kim’s success and uncover how social media marketers can keep up with her. Kim K.’s online
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Social Media] How social media amplifies competitive advantage
    Jay’s premise is that through channels like e-mail marketing and social media, we now compete with everybody.  Perhaps your competition isn’t McDonalds, Nike, and every other company trying to dominate the social web. Maybe social media helps make the traditional notion of competition obsolete.
  • SALES CHALLENGER  |  TUESDAY, MAY 29, 2012
    [Social Media] Social Media: All Hype or Real Value?
    One of the debates regarding social media’s role in the B2B sales world is the difficulty of dividing time between social media and cold calling. Skeptics believe that social media is good for information gathering, but doubt it can have any further impact. Social media provides the opportunity to do that.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 18, 2012
    [Social Media] Social Media: 3 Keys to Business Success
    Are you thinking about creating a social media page for your business? Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. Image: Freedigitalphotos.net ).
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 11, 2010
    [Social Media] Social Media Listening for B2B Marketing
    One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. What’s your Social Media diet?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 15, 2011
    [Social Media] The Three Most Dangerous Social Media Metrics
    Just because a post is popular on social media it doesn’t necessarily mean it’s valuable for your customers or your business. Measuring all the wrong metrics can make it really difficult to turn social media attention into income.  ROI and measurement roi of social media social media metrics
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 6, 2014
    [Social Media] 7 Ways social media has changed leadership
    The shrill, noisy, and extemporaneous nature of the social web is not exactly an ideal environment for the traditional notion of leadership. I’ve been thinking about this a lot and have listed below a few ways I believe social media presents challenges for leadership. Her social media connections.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Social Media] Why you should avoid Social Media Marketing
    Social media is a great way to step into two way conversation with recent and future customers. In these times it seems that everybody wants to step into social media. In my opinion social Media is not for everybody! But most of them are in social media. The same with social media!
  • WEBBIQUITY  |  THURSDAY, JUNE 26, 2014
    [Social Media] The Worst Social Media Business Blunders
    From bad grammar to getting visibly frustrated and engaging in flame wars, there are lessons to be learned from the social media faux pas of others. If you were on the fence about hiring a professional social media manager , these might push you over the edge. 'Guest post by Larry Alton. Justine Sacco, Africa and AIDS.
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Social Media] Social Media is a life sentence
    'Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Every day. Don’t’ Freak Out.
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, MAY 22, 2011
    [Social Media] What My Coffee Grinder Taught Me About Social Media Hype
    While cleaning up coffee grounds and mulling over the articles I had just read about social media marketing, I realized that social media hype works the same way. Pick up any publication and you’ll find at least one article on why you and your company should be using social media. early 1980s. Honest.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 2, 2012
    [Social Media] Study shows social media usage surging at large companies
    The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 8, 2011
    [Social Media] How to create social media metrics that matter
    For years I’ve admired the real-world insights and experienced perspectives of Steve Goldner, perhaps better know as @Social Steve.  head up social media at a performance marketing agency in New York City and I will tell you, everyone is interested in social media! So use a social media monitoring tool.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 8, 2012
    [Social Media] How do you budget for social media marketing?
    I had a long discussion this week with an analyst trying to figure out how companies should be budgeting for their social media marketing efforts. However, to optimize the opportunities behind a social media effort, I do believe organizations need to commit to budgeting in a consistent and patient way. Make sense to you?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 11, 2010
    [Social Media] Who is your Social Media lightening rod?
    I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). At the highest level there is really 2 ways to organize your social media efforts: Centralized or Decentralized. Tweet This!
  • INBLURBS  |  TUESDAY, APRIL 24, 2012
    [Social Media] New Data Shows: Social Media Is Getting Results for B2B
    Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them. Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Where are Marketers going in 2012? LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Social Media] The insider’s guide to social media consulting success
    When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. In every organization there are five common hurdles to social media success. Legal — Can the Legal Department adjust to the new demands of the social web? Nimble?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 14, 2012
    [Social Media] Straight Talk on Social Media Gurus
    Specifically, I think you are learning the wrong lessons from social media luminaries. ” Most social media experts haven’t been “just like you” for years now.  They have huge email lists, social followings and a steady income from products and services.  By Stanford Smith, Contributing {grow} Columnist.
  • MARKETING EDGE  |  MONDAY, MARCH 14, 2011
    [Social Media] Jacob Tucker’s Social Media Slam Dunk
    Hitting on a single topic in marketing, social media and business communications. marketing social media crowdsourcing Facebook social campaigns Jacob Tucker NCAA Dunk Contest social media and sportsTime 12:29 One part viral Two parts grassroots campaign. Tucker is a 5’ 11” guard at.
  • CONVERSIONATION  |  SATURDAY, AUGUST 6, 2011
    [Social Media] Most Employees Have No Idea if Their Company Has a Social Media Policy
    Social media marketingA company is a legal entity. It does not produce anything. It does not communicate, and it has no activities. Production, communication and all other activities are done by the people within the company and within businesses that collaborate with it. That’s obvious, right? A [.].
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 12, 2013
    [Social Media] Does B2B Social Media Work? That’s the Wrong Question
    Does social media work for B2B? People that say “no” tend to say it doesn’t work anymore because behavior is changing (newspaper), it doesn’t work because their audience doesn’t use it (social media) or it doesn’t work because it doesn’t reach their audience (content marketing).
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 1, 2013
    [Social Media] 8 Steps To Effective Content For Social Media
    To help, I created this presentation called the “ 8 steps to effective content for social media ” to help for a recent webinar. We all know that the digital web, social connections and mobile accessibility have changed the way we do business and the way we market our solutions. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 24, 2012
    [Social Media] Understanding the true nature of the social media marketplace
    We’re going back in time about 1,000 years but I promise it’s going to come back to a great lesson about social media and marketing. There was no advertising, mass media, or marketing plans. We simply interrupted the natural course of business for about 100 years with the introduction of mass media.
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, OCTOBER 24, 2011
    [Social Media] B2B Social Media: Present and Future
    On Tuesday, I had the pleasure of moderating a great panel conversation on the use of social media in B2B sales and marketing.  If you are going to start with social media, figure out early on what you’re going to stop or scale back. Mix paid/earned/owned/shared media. Bring structure to your social efforts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2011
    [Social Media] American social media usage reaches milestone
    Social media usage may have reached a tipping point, according to a new report from one of my favorite sources, The Pew Internet and American Life Project. Fully 65% of adult internet users now say they use a social networking site like Twitter, Facebook or LinkedIn, up from 61% one year ago.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 18, 2012
    [Social Media] Yes, you can be addicted to social media
    For most people, social networking sites like Facebook and Twitter are harmless platforms that allow for social interaction and personal expression. For others, social media has become more than an entertaining form of engagement; it has become an increasing compulsion. The Science of Social. Don’t be a Victim.
  • BIZNOLOGY  |  TUESDAY, JANUARY 24, 2012
    [Social Media] The Social Media Isolationist
    In follow up on my last post, Being Pretty Isn’t Enough for Social Media Marketing , I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia.  And there are two forms of social media isolationism: Invitational and exclusionary.
  • WEBBIQUITY  |  MONDAY, APRIL 19, 2010
    [Social Media] Five Big Shifts in Social Media Marketing
    Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. Social media marketing, in contrast, is ongoing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Social Media] Five companies with a human social media presence
    Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland , or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers. 'By Mandy Edwards, {grow} Community Member. He (she?)
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 9, 2011
    [Social Media] Social Media – the Next Frontier!
    It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. If you think about it there is at least 2 solid years of user generated content out in the social sphere.
  • PAUL GILLIN  |  MONDAY, DECEMBER 27, 2010
    [Social Media] Social Media RFP Gets An Update
    One of the social marketing practitioners I most admire is Maggie Fox, whose Social Media Group was a pioneer in creating new-media campaigns long before it was fashionable. You can download the RFP template here or find it on the Social Media Group site. Social Media advertising marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 20, 2012
    [Social Media] Lessons from a horrible social media strategy
    like using this blog as an example because in an industry that is so gun-shy about using social media, this prominent clinic seemed to be moving forward in a powerful way. Case studies ethics marketing strategy mayo clinic blog social media and healthcare social media mistakesstrategy gone horribly wrong.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 10, 2013
    [Social Media] My social media marketing posts from 2011
    So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. call this “fire for effect.”
  • SOCIAL MARKETING FORUM  |  SUNDAY, JANUARY 9, 2011
    [Social Media] The Single Most Important Social Media Asset
    Social media and those companies feeding off it or building it have exploded in the past two years. Most would agree that 2010 was the year of social with brands and agencies scrambling to first understand it and then integrate it into their marketing strategies.
  • MARKETING EDGE  |  SUNDAY, FEBRUARY 28, 2010
    [Social Media] San Diego Chargers Do Social Media Right
    Social media is at its best when people come together. That was the case when I met Joel Price, the manager of interactive services for the NFL’s San Diego Chargers at the February meeting of the Social Media Breakfast San Diego. The Chargers do like to get social with: Tumblr. Flickr. Twitter. Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Social Media] Why content marketing is a “do-over” for social media
    'My friend Stanford Smith wrote a thought-provoking article last week,  The Difference Between Content Marketing and Social Media and Why You Should Care  and it got me thinking about how these trends are intertwined. This is what I mean… The failure of social media marketing. second chance for social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2012
    [Social Media] The six elements of human behavior that drive social media
    Fennemore contends that every social media strategist needs to consider six aspects of human behavior if they are to understand the drivers of social mediaSocial Media may be a relatively recent technological phenomenon, but the behavioral drivers that explain why and how the various platforms are used are old.
  • CONTENT MARKETING TODAY  |  FRIDAY, MAY 11, 2012
    [Social Media] Why Business Executives Fear Social Media Marketing | Social Media Today
    This post was born out of a fascinating and revealing conversation our CEO recently had with a business executive of a prominent Minneapolis-area car dealership who absolutely refused to entertain the idea of social media marketing in general, and Twitter in particular. Content Marketing News Online Social Media
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Social Media] 5 Ways Social Media Can Drive Revenue
    by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. Here are five ways social media marketing can be used to drive revenue. Wins are great.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 13, 2009
    [Social Media] What to look for in a Social Media Marketer?
    Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. But wait, social media hasn’t been around that long! years. years!
  • BIZNOLOGY  |  MONDAY, MAY 14, 2012
    [Social Media] 5 reasons it’s not too late for Avon to join Social Media’s party
    The Wall Street Journal, in a recent article, Avon Is Late to Social Media’s Party , says sales for cosmetic products have steadily moved online to sites like Sephora.com , Beauty.com and Drugstore.com. This Even though WSJ says Avon is late to “Social Media’s Party,” I don’t believe Avon is.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 25, 2011
    [Social Media] Can you make money managing social media?
    In a blog post almost two years about the best business idea for social media marketing , I made a prediction that I think stands up.  I said that there would be increasing demand for out-sourced social media management and content farms that would pump out low-cost, low value content in a Wal-Mart kind of way. Overseas.
  • MARKETING EDGE  |  THURSDAY, APRIL 14, 2011
    [Social Media] And the Social Media Marketing Survey Says…
    This Social Media Marketing survey from Social Media Examiner caught my eye. Hitting on a single topic in marketing, social media and business communications. marketing social media social marketing social media marketing social media survey 2011
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 2, 2012
    [Social Media] The New Market for Social Media Consultants
    To date, most social media consultants have focused on helping organizations use social networks for marketing and  customer service. But there’s a new career opportunity for social media consultants — helping your company use social technology for collaboration inside the enterprise, called social collaboration.
  • MARKETING EDGE  |  FRIDAY, OCTOBER 19, 2012
    [Social Media] Social Media ROI and Tail Chasing
    This notion of calculating every nook and cranny of social media is a ruse. Hitting on a single topic in marketing, social media and business communications. Social Media Uncategorized customers ROI Social ROIIt may be used by critics to set off staff on the task of chasing their tails.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Social Media] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    'How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! 1) Which of the following platforms is the only one that is among the Top 10 most popular social networking Sites for 2014? d) social media ads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 2, 2012
    [Social Media] Your 2013 Social Media Strategy: Grow a Pair.
    There is an infection overwhelming social media strategy development and the virus is fear. just read a number of reports all showing how CMO’s are still confused about what to do about social media. If you still have a firewall to keep employees from the social web, grow a pair. Now, on with the show.
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Social Media] Lurkers are the 99.989% of Social Media
    It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 20, 2013
    [Social Media] Applying the Scientific Method to Proving Social Media Results
    'There’s no way around it - there’s a problem with measuring our social media efforts. So far, there is no clearly defined relationship between the analytics provided by the major social networking platforms, and the Key Performance Indicators (KPIs) that mean most to us as businesses. kpi social media Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Social Media] Social Media ROI – You’re looking in the wrong place
    About two years ago, I forecast that the real value of social media would be in applying it across the enterprise for INTERNAL uses that would break down barriers, speed communication, and enable collaboration. The real ROI of social media. alone from these technologies: Social networks. Social commerce.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Social Media] 7 social media lies the gurus want you to swallow
    Social media is unfortunately no exception to the rule and there will always be people (often those who claim to be experts or “gurus”) to sell you the newest bells and whistles. The social web is free . It’s the same with the social web. You must have a “social web” strategy.
  • SAZBEAN  |  FRIDAY, JANUARY 7, 2011
    [Social Media] Using Social Media to Tell Your Story
    Social media provides an opportunity to not only tell your story but also to include your customers as an enticing part of that story. Social Media Connects You to Your Audience Social Media can help connect you to your customers because they can have a conversation directly with you. Thoughts?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 27, 2012
    [Social Media] Universities are out to prove the ROI of social media
    The University of Massachusetts Dartmouth Center for Marketing Research  continues to do an excellent job documenting the social media progress of organizations such as Fortune 500 companies, INC 500 companies and non-profits. Some highlights: Reduced costs for traditional media are attributed to use of social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 29, 2013
    [Social Media] There will be no social media apocalypse
    His insanely popular series of fast-paced “ social media revolution ” videos have been viewed millions of times and are standard fare to kick off a social media class or workshop. ” If you would believe Eric, we are on the cusp of a social media apocalypse. I like and admire Eric Qualman.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 14, 2014
    [Social Media] Why Do Companies Struggle with Social Media ROI? 23 Facts
    Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy ). teach Measurement and ROI at Rutgers Social Media Marketing Mini-MBA along with Mark Schaefer and others. 85% use social networks in some way; only 14% tie financial metrics to it.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Social Media] How to use Social Media for Customer Acquisition
    Social media has become a significant part of serious marketers lead generation strategy. Companies who engage in social media increase their reach massively. Social media is public communications channel where companies can get great unfiltered feedback. You can measure social media mentions of your brand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 26, 2012
    [Social Media] Another way to measure social media success
    But I think there are many, many creative uses of social media — and even more creative ways to measure it — that many people miss. Another way to measure social media. I’d like to offer a different way to look at the value created by deploying social media for an organization.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 3, 2014
    [Social Media] 5 Social Media Tips to Enhance Engagement
    You’ve written some outstanding, compelling content and you’re ready to post it to your social media platforms. It's pretty easy to screw up your social media strategy. This infographic does a great job of listing the best times to post content on the major social sites. Social Media
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 24, 2012
    [Social Media] B2B: Where Social Media Meets Direct Marketing
    Business marketers have embraced social media with enthusiasm.  One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives.  A big change. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 9, 2011
    [Social Media] Five Hidden Secrets of Social Media Failure
    2011 will be a year when many marketing professionals hit the social media re-set button.  This theme of social media failure was recently addressed by PR Smart Guy Brian Solis. Why are the majority of social media efforts failing? Social media measurement: Sometimes a picture is worth a thousand tweets.
  • PWB MARKETING BLOG  |  SUNDAY, NOVEMBER 13, 2011
    [Social Media] B2B Social Media On The Rise [Infographic]
    Are you one of the 86% of B2B companies using social media? B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic. Is your company using social media?
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Social Media] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working?  few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  There really is no “right” way to measure social media.   Social media is not a numbers game. 
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JUNE 12, 2013
    [Social Media] A whole bunch of juicy social media stats [Infographic]
    Three most important reasons why companies use social media? Social media image  via Shutterstock.). Infographics Statistics Google infographic Social Media Social media in business social media marketing statistics Twitter 'Top three countries on Twitter? US, Japan and Brazil.
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Social Media] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 25, 2013
    [Social Media] 5 Social Media Truths, and How To Manage Them
    'by Lauren Harper | Tweet this While social media is still a channel that many organizations are striving to figure out how to strategically leverage and even monetize, authenticity and transparency are increasingly critical. You have to make every connection on social media personal. So what’s the trick? But guess what?
  • BIZNOLOGY  |  TUESDAY, MARCH 6, 2012
    [Social Media] Get Over Social Media Writer’s Block
    There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. Image via Wikipedia. We’ve all had it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 14, 2010
    [Social Media] A Very Social Media Christmas
    This short video is more fun than a sackful of presents and tells the story of social media’s impact on our world much better than I ever could.  Enjoy this Social Media Christmas! Social Media best practices YouTube and video humorMany thanks to all of the wonderful people who make {grow} go! 
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 26, 2011
    [Social Media] Any Publicity is Good Publicity in Social Media, right?
    Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Think about the life span of paper based earned media – not long after its printed does it sit on someone’s shelf. Blogging Facebook PR Social Media Social Networking
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Social Media] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working?  few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  There really is no “right” way to measure social media.   Social media is not a numbers game. 
  • INBLURBS  |  THURSDAY, DECEMBER 22, 2011
    [Social Media] How B2B Marketers can Embrace Social Media
    An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation. recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. Infographic: Business To Business – Social Media.
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Social Media] Is social media effective for B2B lead generation?
    What’s all this have to do with social media? have been working hard, for at least a couple of years now, trying to use social media to measurably move the needle in regard to generating B2B sales leads and driving B2B sales. I think that thought applies to social media. Not bad! in Boston on May 21.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 16, 2011
    [Social Media] How to Optimize your Paid Search with Social Media
    When I put a search term into Google, typically eight of the top 10 results are social because consumers are creating enough content for that to happen. As a media planner, I need to know the top trends and themes my consumers care about, so I can buy those terms and then optimize based on those terms as well. Technology.
  • SAZBEAN  |  WEDNESDAY, MARCH 28, 2012
    [Social Media] Social media monitoring tool video: Why should I monitor social media?
    Social media monitoring tools have become widespread among many sorts of businesses. For example, even offline businesses like clubs and restaurants have started using social media monitoring tools. Well, social media monitoring allows businesses to do many things, such as: See what competitors are doing.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, SEPTEMBER 12, 2011
    [Social Media] Reflections from a Social Media Hiatus
    In case you haven’t noticed, I’ve been on a social media hiatus, which started when G+ came out. I’m a little overwhelmed with social media and need a break.&# This break gave me time to think through the memes that I’ve bought into with regard to social media. What do you think?
  • CONVERSIONATION  |  SATURDAY, FEBRUARY 25, 2012
    [Social Media] Social Media ROI: Check Before You Start
    An army of social media thinkers has deemed it useful to redefine ROI. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIIn 2010, Brian Solis introduced it in his book Engage!
  • AD YOUR COMMENT HERE  |  FRIDAY, MAY 25, 2012
    [Social Media] Infographic of the Week: How marketers are using social media to promote their businesses
    Social Media Examiner released their annual Social Media Marketing Industry Report earlier this year, and Patricia Redsicker created a nice infographic to illustrate the results. Infographics Social Media Patricia Redsicker Social Media Examiner Social Media Industry Report 2012
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Social Media] 48 Ways to Measure Social Media Success
    Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 13, 2011
    [Social Media] How to Promote an Event with Social Media
    As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 29, 2012
    [Social Media] The Social Media Minefield: Five factors blocking your success
    ” “Social media is fine if you can fit this into our existing measurement dashboard.” ” “We need to make social media a profit center that pulls its own weight.” “Shouldn’t the IT department own social media strategy?” “We already have a full plate.
  • MARKETING EDGE  |  TUESDAY, OCTOBER 5, 2010
    [Social Media] Restaurant Opportunity Cost Hidden in Social Media
    usually talk social media. Hitting on a single topic in marketing, social media and business communications. usually talk social media and PR with this couple and on this occasion we decided to record it. Time 23:58 This podcast is loud, but we were in a successful restaurant. Quick and to the point.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 29, 2012
    [Social Media] Is Pinterest a Good Social Media Marketing Investment?
    There is no shortage of stats showing that it is not just one of the fastest growing Social Networks, but one of the fastest growing sites on the internet. On other social networks, people might read the headline that is shared, and move to the next. Is Pinterest a Good Social Media Marketing Investment?
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 12, 2010
    [Social Media] How to squander your leadership in social media
    Social media experts often chide marketers about control. The experts say that in the new era of social media, marketers need to stop delivering tightly-scripted, one-way messages and start engaging in uncontrolled, transparent conversations with customers and prospects wherever those conversations happen. Openness?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 30, 2009
    [Social Media] Social Media will Disrupt every Function in your Company
    We are at an interesting inflection point with Social Media today. Social Media already has changed Marketing forever. Marketing is still playing catch up and will be for a while since we are still at the very early stages of the Social Media game. technologies when Social Media hit.
  • CONTENT MARKETING FOR BI  |  TUESDAY, APRIL 13, 2010
    [Social Media] Will Social Media Replace Traditional Marketing?
    Social media is on the tip of most every B2B marketer’s tongue these days. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. Looking at B2B social media efforts in 2009, the study shows: 68% have set up group pages on social networking sites.
  • SOCIAL MARKETING FORUM  |  MONDAY, MAY 9, 2011
    [Social Media] Social Media Monitoring: The Virtual Duck Blind
    Social media is NOT just about distributing your marketing message. frankly don’t think any digital media channel is solely about that. Social media marketing Social media monitoring Microsoft social media social media monitoring
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 24, 2011
    [Social Media] Five Awesome B2B Social Media Statistics
    Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. Top B2B Social Media Statistics. Think again.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 9, 2010
    [Social Media] Social Media Budget Ratio in B2B Marketing
    The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. What’s your Social Media diet?
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2012
    [Social Media] Being Pretty Isn’t Enough for Social Media Marketing
    What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. Be the catalyst of your natural social media success.  Image via Wikipedia. Mind you, there are exceptions.
  • WEBBIQUITY  |  MONDAY, DECEMBER 6, 2010
    [Social Media] How PR and Social Media Can Work Together
    Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Since many (most?) Share this on Bebo. Digg this!
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 4, 2014
    [Social Media] Social Media ROI: Mythic or Measurable? Six Experts Weigh In
    'Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it? CMOs On Social Media – Where’s The ROI?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 7, 2012
    [Social Media] Three amazing ways social media is changing the world
    The more I am immersed in the culture of the social web, the more I am certain that it will not only change the world forever, it will change it for the better. Social media as a global unifier. Research from The Social Habit shows in the sample surveyed, 80% of Americans between 12 and 24 have a Facebook account. Tweet.
  • SAZBEAN  |  TUESDAY, JULY 19, 2011
    [Social Media] Basic Marketing Principles Still Apply to Social Media
    Social Media Marketing is no different than other marketing tactics — at least in the need to follow basic marketing principles. In order for it to be effective, it’s important for social media marketing to fulfill the needs of your customers. How do you apply basic marketing principles to social media?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] 23 Outstanding Social Media Marketing Guides
    'Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] The social media forecast: Cloudy!
    Let’s see how I actually did with this social media forecast four years later … Apps take center stage. Social Media “re-set”  – I predicted that companies would start to settle down after the initial social media hype cycle and create more realistic social media budgets and expectations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Social Media] Five tips to turn social media mistakes into customer advocacy
    Many large companies such as Gatorade, Dell, the NFL, and the Red Cross have social media command centers to monitor perception of their brands in real time, follow trends, conduct conversations, and resolve complaints. Take a look at Zappos’ Facebook page for a master class in social engagement. 1) You must monitor.
<< 1 2 3 4 ... 206 207 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...