Onalytica B2B

NOVEMBER 21, 2017

Melonie Dodaro – Best-Selling Author | Keynote Speaker |CEO at Top Dog Social Media. Key Topics: LinkedIn, Social Selling, Content Marketing, Social Media Marketing. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? WHICH SOCIAL MEDIA MARKETING INFLUENCERS INFLUENCE YOU?

Social Media 0

Social Media Ethics Linkedin B2B Sales 0

Onalytica B2B

MARCH 15, 2018

Key Topics: Content Marketing, including Blogging, Social Media, SEO & Email Marketing. Bio: Mike is an award-winning blogger, speaker, and author at The Social Media Hat , and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers and agencies.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Onalytica B2B

OCTOBER 11, 2018

Neal Shaffer – CEO of PDCA Social. Sonia Rosua-Clyne – Global Social Media at Sage. Melonie Dodaro – CEO at Top Dog Social Media. Keith Lewis – UK Social Media at Zurich Insurance. Brian Fanzo – Founder of iSocialFanz. Michael Brito – EVP at Zeno Group.

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

Onalytica B2B

MARCH 23, 2017

Social influencer outreach can be incorporated into Marketing, Corporate Communications, PR, Media Relations, Digital, Social Media and Content Marketing activities; so how should organizations structure themselves to communicate in the most effective way? Market Positioning.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Onalytica B2B

DECEMBER 6, 2016

Today, in order for a piece to gain popularity, a domino effect must occur across social media in terms of likes and shares. BUILD YOUR SOCIAL CHANNELS. Therefore, having a presence on social media is more important than ever if you want to achieve success. SWAY B2B BUYERS. BE A KEY INDUSTRY PLAYER.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Onalytica B2B

NOVEMBER 1, 2017

I have been involved in Digital Marketing (SEO, Social , Digital Strategies)as a business practice from the beginnings of SEO and Social Media Marketing. In fact from 2000-2003 I started and then sold a social network , building it and its audience of 300,000 sports enthusiasts from the ground up by myself. WordPress .

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Onalytica B2B

NOVEMBER 12, 2018

Each sector will also have different preferences over social media channels, and different types of influencer engagement targets. Read on to learn a top-line summary of how each sector differs in their: program focus, business outcomes, social media channels, content focus and influencer targets. Social Media Channels.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

DECEMBER 11, 2017

Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. He was listed as one of the Top 10 authorities on Social Selling by Forbes. Location: Tennessee, USA. Bio: Mark W.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Onalytica B2B

MARCH 16, 2018

Lilach Bullock – Lead Conversion Expert | Speaker |Content Marketing and Social Media Specialist. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? Location: London, United Kingdom.

Marketing AI 0

Marketing AI Social Media Trade Show Conference 0

Onalytica B2B

APRIL 20, 2017

We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis? WHAT IS EMPLOYEE ADVOCACY? HOW CAN I MAKE IT HAPPEN? Make it easy.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

APRIL 5, 2018

Andy Crestodina – Chief Marketing Officer and Co-Founder, Orbit Media Studios ?. Key Topics: Digital Marketing, Content Marketing, Social Media Marketing, Strategy, Web Design. Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Jamil Ahmed – CEO at Reinforce Lab. Location: Bangladesh. HOW DID YOU GET TO BECOME AN EXPERT IN BUSINESS INTELLIGENCE.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

APRIL 6, 2017

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. Where they happen to either be present on and/or consume most of their media is Instagram, Twitter, Facebook and YouTube.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

NOVEMBER 1, 2016

This content then has the ability to reach a wider audience; while influencers are likely to have a similar calibre of followers to your brand, they will open up your brand’s content to a new network of readers, increasing the likelihood of shares and likes across social media. BRAND INTEGRITY.

Marketing AI 229

Marketing AI SEO Paid Search Agency Social Media 229

Onalytica B2B

DECEMBER 11, 2017

Key Topics: Influencer Marketing, Social Strategy, Marketing Technology, Digital Marketing. Bio: Rachel has over 15 years of experience in marketing with expertise in social media marketing, content marketing, and influencer marketing. Location: California, USA. HOW DID YOU GET TO BECOME AN EXPERT IN DIGITAL MARKETING?

Peer-to-peer 257

Peer-to-peer Paid Search Agency Ideal Customer Profiles Mobile Marketing 257

Onalytica B2B

AUGUST 30, 2017

Key Topics: Marketing Strategy, Integrated Marketing, Content Marketing, Influencer Marketing, Social Media Marketing, Search Marketing, Digital Marketing, Online Marketing, Public Relations. But here are 5 that are top of mind: Beverly Jackson – Social Media. Location: Minneapolis, USA. Again, there are so many.

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0

Onalytica B2B

DECEMBER 13, 2017

Mari Smith – Facebook Marketing Expert | Social Media Influencer | Speaker | Author. Key Topics: Facebook Marketing & Advertising, Social Media Marketing, Influencer Marketing. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? WHICH SOCIAL MEDIA MARKETING INFLUENCERS INFLUENCE YOU?

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

FEBRUARY 16, 2017

Making yourself seen in the social media world doesn’t just entail being more ‘visible’ online as you might assume, but offline too. Offline, you can do this by attending industry events; online you can achieve this by regularly entering conversations around topics trending on social media.

Tips 274

Tips Communities Click Rate Social Media 274

Onalytica B2B

NOVEMBER 7, 2017

Key Topics: Social Media Marketing, Personal Branding & Content Marketing + Digital Marketing overall. I spent 5 years in employment (specifically Digital Marketing), covering everything from affiliate management through to SEO, Social Media and PPC — plus everything in between. Location: Leicestershire, UK.

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

OCTOBER 26, 2016

Whether you’re a social media addict compelled to share picturesque sunsets and Tumblr worthy salads, or you’re partial to the standard social media check during your daily commute, you’re bound to have noticed the rise in sponsored posts on anything from the latest teeth whitening set to the current protein shake fad or must-have fashion accessory.

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Onalytica B2B

NOVEMBER 24, 2016

FOCUS ON SOCIAL MEDIA. Most B2B brands have a presence on social media, making it the preferred area of choice when spending money from the marketing pot on advertising. So, if you’re going to spend more on social media adverts, now is the time to do it! EVENTS MARKETING.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

OCTOBER 11, 2017

Social media lowered the barrier to entry to reach an audience; pre-social, the focus was on advertising and its high capital requirements to reach a similar audience mass. For anyone that has spent time working in social media, this process may actually feel familiar. Some might call it a gold rush.

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Onalytica B2B

SEPTEMBER 20, 2017

While every brand is different, B2C brands tend to gravitate towards more image-centric social media platforms such as Instagram, as well as Blogs, Facebook YouTube and Twitter, whereas B2B brands favour Twitter, Blogs and LinkedIn. “Often marketers just look to where their audience’s attention is.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Discover Your Social Media Influencers Today! .

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Onalytica B2B

MARCH 29, 2018

Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. Bio: Dan’s 20-year career has consistently focused on delighting customers, spanning multiple disciplines including social media, customer service, marketing, and digital customer experience. Location: Chicago, IL, USA.

Work Management 100

Work Management Social Media Startups Marketing Management 100

Onalytica B2B

APRIL 27, 2017

Influencer marketing is more effective on social media. If you’re looking to target millennials then influencer marketing is the route to take- not only do they have a strong social media presence, but they’re sceptical towards outright advertising. Re-target and re-market warmer prospects. Easier to measure.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235

Onalytica B2B

AUGUST 23, 2017

The rise in social media channels. Since 2006 there has been a meteoric rise in social media and digital channels. Individuals and brands can now publish content through multiple media channels, creating billions of new digital voices and an enormous rise in content creation. It’s cost and time effective.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

NOVEMBER 6, 2017

Key Topics: Social Media Marketing, Video Marketing, Personal Branding. Self-taught how to grow my own personal brand on social media. Became a contributor for Social Media Examiner , Content Marketing Institute , Jeff Bullas & more. Social Media Marketing. Social Media Examiner.

Social Media 100

Social Media Advertising Agencies Paid Search Agency Work Management 100

Onalytica B2B

SEPTEMBER 27, 2017

” Tim McLoughlin , Head of Social Media, Hotels.com. Social Media Strategy to understand what channels and tactics will work best. Social Media Presence to have credible outreach. “Marketers feel like they have to pay for influencers’ time but they don’t.”

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Onalytica B2B

NOVEMBER 10, 2016

Host events as a medium for Millennials to get involved, have fun and meet new people- give them something to document on their social channels (e.g. SOCIAL MEDIA. Create inspiring, humorous or informative content that Millennials will feel compelled to share across social media. exhibitions and day festivals).

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

OCTOBER 4, 2017

Influencer marketing, while having additional intangible benefits above and beyond, must more-and-more be measured by the same metrics one would use to measure paid social media marketing activities. ” Neal Shaffer , Founder, Maximise Social Business. ” Tim McLoughlin , Head of Social Media, Hotels.com.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

FEBRUARY 22, 2017

This is not just converting senior managements’ perceptions, but those that are going to be very actively involved in the project on a daily basis too, such as the Social Media Managers and Account Managers. “The harsh reality is that not everyone will get Influencer Marketing straight away.” ” Click To Tweet.

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

JANUARY 17, 2017

million results when searching for ‘Social Media Marketing’ which is over 262 times more prevalent than Influencer focused roles. Are the influencers offline or on social media; how many of these influencer roles are focused on paying influencers or developing organic long-term relationships?

Paid Search Agency 100

Paid Search Agency Enterprise Management Work Management B2B Thought Leadership 100

Onalytica B2B

NOVEMBER 17, 2016

Particularly within the Social Media industry, influencers are often potential prospects and vice versa- therefore immersing yourself within the influencer community can naturally nurture those leads. SOCIAL SELLING. Influencer Marketing- something you’ve probably heard a lot about recently. COMMUNITY ENGAGEMENT.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

JULY 19, 2018

As an influencer marketing software company whose social media remit covers Twitter, we at Onalytica can’t see this in any way other than positive. However, Katy Perry and Justin Bieber are two of the most followed social media accounts on the internet. 1 followed museum on social media.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

NOVEMBER 2, 2017

In amongst our two practical round table workshop sessions we had educational presentations from: Tim McLoughlin , Global Head of Social Media at Hotels.com – How Hotels.com have used influencer marketing to transform their brand perception and target millennials. ” Ryan Visser, Head of Social Media at VMWare.

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Onalytica B2B

OCTOBER 1, 2018

He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. Top 10 Social Media Influencers to Watch, Social Media Explorer. Top 10 Online Marketing Experts to Watch, Forbes. Top 50 Marketing Influencer, Entrepreneur Magazine. No way to stay top of mind.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171