FEARLESS COMPETITOR | WEDNESDAY, MARCH 27, 2013
[Social Media] Hiring a person to head BtoB Demand Generation? Don’t just hire a person; Hire a process!
We love comments and those who share on social media. Buffer When hiring a BtoB demand generation manager, don’t just hire a person. Hire a process too! I see lots of listings on LinkedIn looking for BtoB demand generation managers. Fill out a form and send in your resume. Does a documented plan really work? What do you think?
BLUE FOCUS MARKETING | MONDAY, FEBRUARY 13, 2012
[Social Media] The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined
The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. What Does Social Business Really Mean? Reason for Social Business? The State of Social Businesses.
HUBSPOT | FRIDAY, JANUARY 25, 2013
[Social Media] Twitter Makes Video Marketing More Accessible With GIF-Like Mobile App, Vine
Users don't need a Twitter account to use Vine, and despite Mashable's report that its videos weren't getting shared to Facebook, the app claims it supports sharing Vine videos to both Twitter and Facebook, with more social networks "coming soon.". What other ideas do you have for experimenting with Vine videos for social media marketing?
HUBSPOT | MONDAY, MAY 4, 2015
[Social Media] 5 Cheap (or Free!) Digital Tools You Could Be Using for Your Ecommerce Site
Some are as simple as hashtag use in social media, while others may take a little more research and practice. The campaigns run on any social media platform out there, from Facebook to Vine and everything in between. Speaking of graphics, what do you do when you need high quality social media headers and blog images?
WINDMILL NETWORKING | THURSDAY, OCTOBER 29, 2009
[Social Media] What is Windmill Networking? (Understanding the Social Web is the Key to Understanding Social Media Marketing)
I will be honest with you when I tell you that I created the concept of “Windmill Networking after I began writing the LinkedIn book which would become known as “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. I created the concept at first to demystify online social networking and use it as a tool to [.]
SOCIAL MEDIA B2B | SATURDAY, JUNE 25, 2011
[Social Media] Smart B2B Content, Awesome B2B Content and the Grid
Every B2B social media approach needs to start with remarkable content. As social cues become more important to search results, compelling content has become even more critical to successful inbound marketing. We round this out with some thoughts on challenges and fears of social media. from Eloqua Blog.
WINDMILL NETWORKING | FRIDAY, APRIL 13, 2012
[Social Media] What’s in a domain? Establishing your social business brand
They can offer a variety of business perspectives and advice on the question of building a social business brand based on a personal name vs. a domain that can grow and expand into a free-standing business that extends beyond the individual, and might someday deliver a lucrative buyout offer that tracks with a business plan exit strategy.
SYNECORE | SUNDAY, FEBRUARY 17, 2013
[Social Media] Integrated Digital Marketing: The Basics
Integrated digital marketing requires businesses to synergize their marketing efforts across various media in real-time. Further s hattering our understanding of traditional SEO, Facebook has introduced a viable social search engine with Graph Search, while Google is expanding its Adwords to automatically include mobile.
BLOG MY CALLS | TUESDAY, JUNE 4, 2013
[Social Media] Local Marketing Q&A with Expert Blake Denman
From telemarketers "guaranteeing" first page "placement" on major search engines to social media "experts" touting there horns about likes, follows, branded hashtags, etc. A lot of SMBs know they need visibility on these channels, but they don''t know where to start. Blake Denman founded RicketyRoo in FebROOary of 2009.
DIGITAL B2B MARKETING | THURSDAY, APRIL 5, 2012
[Social Media] 3 Ways to Fuel Your Marketing Automation Cycle with Data
Mine Social Media Expand your social media listening program to identify opportunities to connect with current prospects. Marketing automation is built on the premise of delivering the right communication to the right person at the right time. Successfully delivering the right content at the right time hinges on data.
CONVERSIONATION | WEDNESDAY, JULY 18, 2012
[Social Media] Altimeter Report: the Convergence of Paid, Owned and Earned Media
Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are. You probably also know that the number of media and channels has been growing for years now, often at adoption speeds we never witnessed before. Easy, although media proliferation made it look harder. Channels and media matter.
MODERN B2B MARKETING | TUESDAY, MARCH 11, 2014
[Social Media] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
In today’s connected world, your content marketing needs to stand out, integrate your 360° branding , and be consumable across social media platforms and devices. Create social profiles on photo sharing sites. Add photos to your other social profiles. Share videos on social media platforms. Visual! Photos.
WRITTENT | WEDNESDAY, NOVEMBER 27, 2013
[Social Media] 15 Rocking Content Marketing Tools with Advice from Experts
Even if you are equipped with social media management tools, publishing and scheduling your content across multiple channels can be time consuming. Hootsuite is a lifesaver for your social media manager. It allows you to manage all your social networks and measure the results. And here are the answers I got: C.C.
FEARLESS COMPETITOR | FRIDAY, MARCH 30, 2012
[Social Media] It’s the last Friday of Q1. Where are your sales prospects for Q2, Q3 and Q4?
We love comments and those who share on social media. While everyone’s trying to close every deal before the quarter ends today, think about this: “A 2011 joint study by Vorsight and The Bridge Group noted, “On average, sales reps report that only 31% of all leads generated fit their ideal customer profile. Thanks, Adam.
HUBSPOT | THURSDAY, AUGUST 8, 2013
[Social Media] 75 Free Stock Photos to Use in Your Marketing [Free Download]
Whether you''re prepping a social media image, designing a landing page, or scripting an email, visuals are needed to enhance the message. Here are some areas where visuals don''t just come in handy, but are crucial to success. 1) Social Media Posts. Tip: How to Spruce Up Stock Photos for Social Media.
PWB MARKETING BLOG | WEDNESDAY, JULY 23, 2014
[Social Media] Like Looking at Montana through a Keyhole
One WordPress theme we’ve explored even builds an your entire site feeding from your social media streams. Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole? Last year mobile devices finally outsold more traditional computers. Does everything work? Is it readable?
FEARLESS COMPETITOR | SUNDAY, JUNE 3, 2012
[Social Media] Why Cold Calling emails almost never work
We love to read comments and appreciate those who share on social media. Ever get an email with the deal of the century? Sure you have. have too. But there’s a problem with those emails. People read them with a finger on the delete key. And Jim Burns, CEO of Avitage said to me “Jeff, a cold email is SPAM, plain and simple.”
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 28, 2012
[Social Media] Brian Halligan, CEO of Hubspot, to appear on Mad Marketing TV (Not!)
” He is author of two books: Marketing Lessons From the Grateful Dead and Inbound Marketing: Get Found Using Google, Social Media, and Blogs , which is in its seventh printing, has sold 50k copies , has been translated into nine languages, and peaked at #17 overall on the Amazon bestseller list. Sorry for the inconvenience.
FEARLESS COMPETITOR | TUESDAY, MAY 31, 2011
[Social Media] The Importance of Lead Nurturing Radio Show
He presented “How to Create a Great Personal Brand at the 140 Social Media Conference on Long Island on May 26th and will appear on Sales Lead Management Radio on June 9th. B2B Lead Generation | The Importance of Lead Nurturing. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers.
FEARLESS COMPETITOR | WEDNESDAY, MAY 18, 2011
[Social Media] What’s Your 118?
He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | What’s your 118? Jeffrey Hayzlett. In New York City, the average elevator ride is 100 seconds. You have 8 seconds to get someone’s attention. Jeffrey is right.
FIFTH GEAR ANALYTICS | THURSDAY, APRIL 19, 2012
[Social Media] Hybrid Sharks and the Evolution of Marketing
In fact, it seems that everyone in advertising, marketing, PR, media, web design, social media, and direct says they are also digital firms. It uses two-way marketing to receive greater input from consumers and uses digital media to more precisely direct messages and different demographics.”. Barb Coté. drive a hybrid.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, JANUARY 24, 2015
[Social Media] New Marketing Automation Options for Small Business in the VEST Report
The media library supports images, files, articles, and videos (through Vimeo integration); the calendar provides full event management; surveys can change questions based on previous answers and include automated follow-up actions. It recently added lead scoring and the ability to look up individuals on social networks.
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 27, 2015
[Social Media] The Importance of Marketing Specialization
We moved our posting time back to get more social sharing, thanks to the QuickSprout article What Time to Post on Social Media ? We love to read your comments and appreciate those who share on social media, which we make as easy as we can. Jeffrey L. Joe Pulizzi. Laura Patterson – VisionEdge Marketing.
WRITTENT | THURSDAY, MAY 15, 2014
[Social Media] 9 Ways to Measure Content Marketing Success
Social Media Metrics. It’s pretty easy to start drowning in social media metrics. Between engagement, reach, and more vague measures like share of voice, the truth is that social media is one of the largest sources of big data in the world. We’ll clue you in on a little secret. Website Metrics. Time on site.
B2B LEAD BLOG | MONDAY, MARCH 9, 2015
[Social Media] Overcoming the Top Challenges of B2B Marketing
In only the past few years you have probably incorporated social media, mobile technology, and big data analytics into your work, and what you do on a daily basis may be quite different from what it used to be. If you’re a B2B marketing professional, you work in a dynamic, fast-changing world. The challenges that […].
VIEWPOINT | TUESDAY, NOVEMBER 20, 2012
[Social Media] PowerViews with Bob Kelly: Redesigning Sales Process Basics
2013 Changes: Social Media, Mobile, Analytics & Productivity. Among the trends he sees in sales organizations in 2013: Greater adoption of social media. Social Media: Balancing Benefits with Loss of Management Control. and another 10% in Canada. More use of mobile technology. Stay Tuned
FEARLESS COMPETITOR | SUNDAY, MAY 19, 2013
[Social Media] Encore: Insights from @TheCMOClub Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
Director of the show is Craig Yaris of Social Ribbit. We also thank our wonderful show sponsors, like Social Media Club , Social Ribbit. (For those who unfortunately missed the show premiere on Thursday, we share an encore show on Sunday too.). Want to supercharge your WordPress blog? Who cares anymore?
SAVVY B2B MARKETING | THURSDAY, JUNE 2, 2011
[Social Media] B2B Fail: Confessions, Apologies, and Questionable Motives
Oh gods of marketing, social media, and E-mail forgive me. Chris Reimer of Rizzo Tees and Leslie Hughes of Punch Media have both blogged about similar experiences. In both cases, Chris Ott, Director of Social Media and Technology at Referral Key, responded to their posts either in the comments or via E-mail.
SYNECORE | SUNDAY, MARCH 2, 2014
[Social Media] The Marketing Oscars: Who Deserved the Win?
million tweets surrounding the evening of glamour, the selfie trend proved its staggering reign as a social powerhouse: If Oscar could take a selfie. The final golden statue has been awarded, pizza slices eaten, and champagne popped.but at the end of the night who walked away as the real Oscar marketing winner? Twitter. Best photo ever.
HUBSPOT | THURSDAY, MAY 1, 2014
[Social Media] 21 Real-World Marketing Lessons New Grads Need to Succeed [SlideShare]
In fact, there was once a hashtag started about me and a particular professor who spent countless class hours debating social media -- he was of the belief that it was a "fad" that would be quickly gone and good-ole billboard and TV advertising would reign once more. Brittany Leaning , Social Media Expert, HubSpot.
SMALL MANUFACTURER BLOG | FRIDAY, AUGUST 12, 2011
[Social Media] Site Navigation: The Foundation for Results-Driven SEO
B2B + Social Media = Sales. Carmen Hill, of the agency Babcock & Jenkins, recently sat in on a roundtable on Successful Strategies in B2B Social Media -- and when a question was lobbed her way about sharing examples, she froze like a deer in the headlights. What people in your social media networks have recommended.
BIZNOLOGY | TUESDAY, OCTOBER 1, 2013
[Social Media] Playing the online reputation shell game
With social media, you need to do more than forage (socialmedia.biz). Are you surfing the social media wave? Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. For example, let’s say I was under hostile attack online (assuming I was in no place to create my own news).
WINDMILL NETWORKING | MONDAY, JULY 30, 2012
[Social Media] Boring Byte: Polishing Dull Stereotypes Into Social PR Gold
Also making me social-business jaundiced and weary is the jostling for mind share, influence and thought leadership for what basically amounts to the inconsequential or the recycled (sometimes “borrowed” or riffed off without attribution to source) presented as original work. That’s social PR gold! Twice.
THE POINT | FRIDAY, MARCH 18, 2011
[Social Media] Dialogue Marketing: A Conversation with Maria Pergolino
ideas for weaving social media into lead generation and lead nurturing programs. whether marketing automation can be a fit for small companies. • a common mistake to avoid in designing lead nurturing campaigns. • the outlook for Revenue Performance Management and marketing in general. You can view the entire interview below.
SYNECORE | SATURDAY, NOVEMBER 30, 2013
[Social Media] Searching For Content? Start Looking In.
Proactively addressing supposed negatives up front in a blog or social media post can allay those fears. Fret not. Even the most harried marketer holds the key to fast-but-fabulous content creation, right at your fingertips. It’s a lesson you can learn from your dog, because where does he hide his best treasures? In the backyard.
B2B MARKETING INSIDER | WEDNESDAY, MARCH 12, 2014
[Social Media] The Changing Nature Of Work [Slideshare]
Three forces are shaping the future of work: Globalization (Global access to markets and talent will reshape business), Demographics (5 generations will be working side by side in organizations) & Social Web (social media will connect employees, customers & partners for immediate connection). The Social Web.
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 5, 2015
[Social Media] 5 Ways B2B Organizations Can Incorporate Video Marketing
Posting the video version on social media may cause it to spread a lot faster than the text-based version, especially if watching the video takes less time to read the content. The integration of video content has been a confusing topic for many in the B2B space. Tutorials. Video Testimonials. Interviews. Repurpose Existing Content.
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 23, 2015
[Social Media] The H.E.L.P. Method For Writing Business Content
Here’s an example: Check out this blog post I wrote offering tips to enhance the value of social media intelligence. Corporate blogging poses a wide spectrum of challenges to address, from editorial priorities all the way to business objectives, and supporting the audiences in between. ” Neither should you, or your company.
WINDMILL NETWORKING | THURSDAY, MARCH 17, 2011
[Social Media] 10 Top LinkedIn Open Networkers and Connectors to Follow in 2011
Well, it’s 2011, this blog has changed, my life has changed, and LinkedIn and social media in general have changed. If I was going to do a new list finding 10 new super-connected open networkers who I recommend that you follow or contact on LinkedIn, who would they be? Jay Deragon – #34 in Online Media.
BIZNOLOGY | TUESDAY, OCTOBER 28, 2014
[Social Media] The dashboard has finally been perfected
One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. AddThis.
B2B MARKETING TRACTION | FRIDAY, NOVEMBER 22, 2013
[Social Media] B2B and B2C Marketing are Dead. Long Live B2H!
But now more than ever technology and social media are bringing opportunities for marketers to be in all business transactions. Today more thank ever, buyers want a human experience from the brands and businesses they buy from. This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. agree.
FEARLESS COMPETITOR | FRIDAY, JUNE 21, 2013
[Social Media] My Common Bond with Red from The Shawshank Redemption
Here are three recent examples: When Basil Puglisi needed keynote speakers for the Social, Mobile and Content event in NYC this Fall, he contacted Jeff. We love comments and those who share on social media. The Man Who Gets Things Done | Jeff Ogden of the sales lead generation company Find New Customers is too.
FEARLESS COMPETITOR | TUESDAY, MARCH 12, 2013
[Social Media] Introducing – Show Metrics on Marketing Made Simple TV!
Since the show is carried by sites such as CMO.com, Social Media Today, Business2Community and DigitalEthos.org., my thought was that this information was not available. Viewbix also tracks social sharing and clicking on apps in the show, like Twitter or ConstantContact. But we lacked show metrics. Sponsors wanted more.
FEARLESS COMPETITOR | TUESDAY, APRIL 17, 2012
[Social Media] Meet the President of Find New Customers at the B2B Content2Conversion conference in New York City on April 24th
We love your comments and appreciate those who share on social media. Meet Jeff Ogden, President of the lead generation company Find New Customers at this content marketing event next week. Content2Conversion #B2BContentEvent It’s sold out! The Times Center, 242 West 41st St, New York City, NY 10036 on April 24th.
HUBSPOT | MONDAY, MAY 5, 2014
[Social Media] 20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain
This presentation walks through all of the marketing lessons we can learn from Lady Gaga -- from leveraging social media to acting as a thought leader. When marketers want to measure the success of their social media, where do they start? The number of leads from social media? Well, we can''t get enough.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 23, 2012
[Social Media] Brian Halligan, CEO of Hubspot, to appear on Mad Marketing TV
” He is author of two books: Marketing Lessons From the Grateful Dead and Inbound Marketing: Get Found Using Google, Social Media, and Blogs , which is in its seventh printing, has sold 50k copies , has been translated into nine languages, and peaked at #17 overall on the Amazon bestseller list. HubSpot Management Team.
SAVVY B2B MARKETING | FRIDAY, JUNE 15, 2012
[Social Media] Savvy Week in Review: June 15
and last, but not least, a "funny:" The social web — A place for made-up facts (video) via @markwschaefer - a spoof on Erik Qualman's original social media video How can it be that mid-June is already here?! Since we've rounded up our faves for the week, you have no excuse not to. Enjoy! Great move!
SAVVY B2B MARKETING | FRIDAY, MAY 13, 2011
[Social Media] Savvy Week in Review - May 13
First Things First – Content Strategy Before Social Strategy by @ predsicker via @ Junta42. Patricia Redsicker explains why you need a plan before you jump into social media -- and how you go about developing one. I don't know about you, but we have spring fever! Time for B2B Marketing to Reorganise by @ bobapollo.
MARKETRI | FRIDAY, MAY 11, 2012
[Social Media] Slides Go Social
Because of our constant research on social media and presentation tools, we were feeling pretty savvy about our use of SlideRocket and our approach to presentations in general (until we attended Social Slam that is). Bold visuals and minimal text ruled the large screens at Social Slam. Slide Presentations 2.0: Prezi.
HUBSPOT | MONDAY, JANUARY 19, 2015
[Social Media] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
Someone who does this extremely well is Ian Cleary from Razor Social. Brilliant, yet outrageously simple! 2) Social Media Posts. According to a survey by Social Media Examiner , 92% of marketers indicate that social media is important for their business. Quite the opposite. Bonus Tip. Example.
TRADESMEN INSIGHTS | TUESDAY, JULY 6, 2010
[Social Media] Adding Social Icons Helps Drive E-mail Marketing Campaigns
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Adding Social Icons Helps Drive E-mail Marketing Campaigns We all use e-mails as part of our marketing strategy, but have you considered adding social sharing options?
CK'S B2B BLOG | SATURDAY, FEBRUARY 4, 2012
[Social Media] New Mobile-Marketing Article: Mobile As 'First Screen' For Customers
The article is located here and in case you seek my full guide on B2B Mobile Marketing— The Mobile Revolution & B2B —just go here and for all mobile-marketing video clips just go here. • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. B2B Mobile Marketing
SAZBEAN | TUESDAY, NOVEMBER 15, 2011
[Social Media] 25 Must-Haves for a Remarkable Website
We now need to consider integrating search, social media, content, blogging, and more with our websites. The internet has fundamentally changed the way people learn and shop. business website is the central component of reaching potential customers, educating them, and convincing them to buy. News & Notes
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 19, 2014
[Social Media] Almost any brand can be Pinteresting. Here’s how!
This is an amazing opportunity for brands to increase brand recognition by way of social sharing or “pinning.” Like any social platform, Pinterest might not work equally well for all brands. Pinterest is social, so remember to interact and engage with others. Related Stories Social Media Explained.
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 30, 2015
[Social Media] 5 Trends from New Blogger Survey That Probably Won't Surprise You
Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. What Media are Bloggers including in their Content? The downward trend of video in blog posts is interesting, as video is soaring as a content medium on other social channels.
HUBSPOT | SUNDAY, JULY 13, 2014
[Social Media] What People Read This Week (in Between Watching World Cup Games)
The most socially shared blog posts from this week span a wide variety of topics. Among them you''ll find everything from visual content tools, to interview questions and corporate business babble, to social media obsessions and World Cup tweets. The History of Our Social Media Obsession [Infographic]. Tweet.
THE POINT | TUESDAY, SEPTEMBER 9, 2014
[Social Media] Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
Here’s Kathleen Schaub, now Vice President of the CMO Advisory Practice at IDC, interviewed back in 2011 : “The Internet and social media have triggered a turbulent change – the rich dialog has shifted online and away from the sales person. Today’s reality is a different world entirely. Plus, B2B buyers have become expert buyers.
HUBSPOT | FRIDAY, JULY 6, 2012
[Social Media] Memejacking: The Complete Guide to Creating Memes for Marketing
They're funny, clever, and great for social sharing. Rather than creating something from scratch and crossing your fingers that it ' goes viral ,' you're leveraging an idea that is already successful. 2) They Make Great Social Media Fodder. Plain and simple, plant your meme in prime sharing environments -- social networks.
THE EFFECTIVE MARKETER | MONDAY, MAY 9, 2011
[Social Media] The Rise of the Content Marketer « The Effective Marketer
Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e. And scary?
WINDMILL NETWORKING | THURSDAY, JANUARY 23, 2014
[Social Media] Newsflash 2014: People Don’t want More Content!!!
Major media woke up to the power of content marketing (although not always calling it that), and more successes were reported by companies and organizations of all sizes. by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
B2B MARKETING TRACTION | FRIDAY, APRIL 19, 2013
[Social Media] So Your Ad Agency Got an Award. Now What?
We provide strategic marketing analysis and planning and implementation services, including traditional marketing, websites and social media. Effective marketing is not about winning design awards. Effective marketing is about getting results. Don’t get me wrong, I think that awards are great. Kudos to the award winners.
HUBSPOT | WEDNESDAY, AUGUST 8, 2012
[Social Media] 7 Habits of Remarkably Charismatic Marketers
So, how do you get people to take action with your content, sharing it socially and becoming truly engaged with it? If the content is something they're interested in, people are more likely to click through or share it on social media. Make an effort to respond to comments, both positive and negative, on social media.
FEARLESS COMPETITOR | FRIDAY, MARCH 11, 2011
[Social Media] Laugh and Learn featuring @fearlesscomp – Episode 16 – Content Marketing
Find New Customers is a leads generation company who helps businesses who have between 150 and 5,000 employees and sell complex products to businesses to craft marketing strategies using the best lead generation approaches, including social media marketing. Find New Customers is one of few lead generation companies in New York.
CONVERSIONATION | TUESDAY, NOVEMBER 27, 2012
[Social Media] The Big Content Marketing Fail: How Much Content Do You Need?
Now we have to include factors such as social, mobile, etc. And sometimes I wonder if I should laugh or cry to see that all of the sudden social media pundits are becoming content marketing advocates and discovering good old marketing stuff such as conversion and touchpoints or contact moments. Of course content is not king.
VIRALLY BLOG | TUESDAY, FEBRUARY 17, 2015
[Social Media] Get Social Kent
So, the Virally team are going to be having a stand at Get Social Kent! Get Social is the biggest Social Media event in Kent, held on Friday 27th February, and is in partnership with ZC Social Media and Kent Invicta Chamber of Commerce. Hi guys! To pop along please book here: [link]. Events
CRIMSON MARKETING | MONDAY, JUNE 23, 2014
[Social Media] Kay Kienast, Xerox’s SVP Marketing and Sales Strategy: Morphing From Technology and Corporate Marketing to “Revenue Marketing” [Podcast]
With so much information available through the web, social media and an abundance of other channels, buyers no longer need sales representatives for information. The greatest number of steps on a buyer’s journey today takes place before they ever meet a rep. This is a multi-billion dollar business and has more than 15,000 employees.
GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, APRIL 10, 2010
[Social Media] It’s time to unleash your blog
Tags: B2B and social media Blogging best practices blogging corporate communications
FUNNEL FOCUS | FRIDAY, APRIL 8, 2011
[Social Media] Interview: Craig Rosenberg Dishes on the Details of Successful Demand Generation
EM: What role does social media play in demand generation and how can you incorporate that into your strategy? CR: I have another soapbox rant here: Social media is an important part of demand generation, but do not let it distract you from basic blocking and tackling of demand generation. Very simple, right? We’re done.”
WEBBIQUITY | MONDAY, JUNE 17, 2013
[Social Media] 31 Spectacular Web Design Guides, Techniques and Resources
Maximizes social engagement? 13 Website Social Optimization Oversights That Make You Look Foolish by Search Engine Watch. 10 ways to make your website more social by iMedia Connection. Free Social Media Icon Sets. 115 Creative and Unique Social Media Icon Sets by EntheosWeb Blog. Media).
KOMARKETING ASSOCIATES | THURSDAY, JULY 9, 2015
[Social Media] 10 Team Training Ideas to Keep Your SEO Team Rockin
We gather the SEO, content, PPC & social media teams into the conference room and spend 45-60 minutes discussing a topic related to the online marketing industry. While we tend to vary our trainings to incorporate PPC, social media, and even sales, I thought I’d get you started with 10 team training ideas for the SEO team. 1.
VIRALLY BLOG | THURSDAY, JULY 31, 2014
[Social Media] Why good content is not enough
There is huge amounts of content regardless of size being created on social media and this is where we are spending lots of our time. The internet has changed many things from destroying and creating entire industries to changing the way we live our lives. It now has to be remarkable content if you want it to stand out. Events
B2B LEAD GENERATION BLOG | TUESDAY, FEBRUARY 8, 2011
[Social Media] The Last Blog: It All Begins with Trust
As we all know, social media has changed everything. On the other hand, thanks to social media, it’s never, ever been easier to demonstrate why we are trustworthy and why we are worth doing business with. What if someone asked you what your last words would be? So how do you create that trust? know it has for me.
HUBSPOT | THURSDAY, NOVEMBER 8, 2012
[Social Media] What to Send Email Contacts in Different Stages of the Marketing Funnel
case study on someone having success with social media marketing) along with calls-to-action aligned with your goals (e.g. Example: Social Media Customer Success Story. For leads that download social media related content, we might send a customer case study focused on social media. Subscriber.
HUBSPOT | THURSDAY, MAY 31, 2012
[Social Media] At Last! Facebook Allows Pages to Schedule Posts, Assign Admin Roles
Or perhaps you have a new social media intern who hasn't quite mastered your social media strategy or brand voice, but you want to get her immersed in your social media presence so she can, you know, learn it. Big changes are afoot at Facebook. Hooray! Creating Facebook Page Admins. Why might you do this?
WINDMILL NETWORKING | WEDNESDAY, JANUARY 14, 2015
[Social Media] The Content Creation Manual for Marketers (Part Two): Your Audience & Imagery
We can get a good idea of why visuals are so important by examining the three […] Author information Justice Mitchell This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Justice brings two decades of experience in concepting, designing and deploying integrated marketing campaigns.
EVERYTHING TECHNOLOGY MARKETING | THURSDAY, JUNE 27, 2013
[Social Media] Download the 2013 B2B Content Marketing Report
YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. Content marketing is going mainstream in 2013. But what’s behind the buzz and growing popularity of content marketing? Download the new B2B Content Marketing Report to find out. Marketing automation is on the rise.
SAVVY B2B MARKETING | TUESDAY, DECEMBER 6, 2011
[Social Media] Savvy Toolkit - B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
Every social media channel is seeing increased adoption, often by 15-20%. This week, the Content Marketing Institute (CMI) and MarketingProfs released B2B Content Marketing: 2012 Budgets, Benchmarks and Trends (Stephanie and I were two of the authors, so we had an up-close-and-personal look at the data).
CK'S B2B BLOG | SATURDAY, JUNE 25, 2011
[Social Media] The Mobile Revolution & B2B: The (Cool!) InfoDoodle
It never ceases to amaze me just how fortunate I am to be marketing in a time when we have such exciting media in our midst. Click here to get the fun InfoDoodle and to learn more about B2B mobile marketing, head right on over here. • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •.
SAVVY B2B MARKETING | FRIDAY, JUNE 24, 2011
[Social Media] Savvy Week in Review: June 24
10 Big Brand Lessons from the Corporate Social Media Summit by @rohitbhargava. Now that summer is officially here, it's time to get your weekly beach reading lined up. Here's an inspiring list to kick things off. Enjoy! Blogging Like a Big Baby by @markwschaefer. Sometimes it's best not to know everything.
SAZBEAN | TUESDAY, MARCH 8, 2011
[Social Media] StumbleUpon – The Hidden Gem of Traffic Generation
Share & Share alike Just like other social networking sites, StumbleUpon is not just a promotion engine. Social media is about building relationships!) So, if you start using StumbleUpon, share content from other people as well as your own. Looking for new ways to promote your blog or other content? What do you think?
LEADER NETWORKS | WEDNESDAY, MARCH 7, 2012
[Social Media] Are You Ready For A Discussion Or Do You Want To Have A Monologue?
But there is a wider need for organizations to build engagement with community stakeholders wherever they are on the social channel. Social media can be a fast and effective way to accomplish this goal. It's called "social media" for a reason. Recently, I blogged about measuring engagement in online communities.
HUBSPOT | WEDNESDAY, JULY 3, 2013
[Social Media] How to Transition From a Traditional Marketing Budget to an Inbound One
Social media specialists. But if you want to eat lunch first, you better shift your budget, or get shoved to the end of the line. 5) They’re getting social, and budgeting dollars and resources accordingly. We’re seeing more and more firms shift marketing dollars and resources into social media programs. Printing.
WINDMILL NETWORKING | WEDNESDAY, MARCH 18, 2015
[Social Media] Rise of the Machine in Social Recruiting
machine to […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. She blogs to show brands how to use social media in their recruitment. She writes to share her thoughts on the social recruitment field and to help readers to set up social recruitment strategy.
FEARLESS COMPETITOR | TUESDAY, JUNE 26, 2012
[Social Media] All Hail the King!
We love comments and those who share on social media. Please see our earlier post “ 5 Lessons a B2B Marketer Can Learn from ‘Breaking Bad ‘” Story-telling is the foundation of sales lead generation. What do you think? Self Education blogging content marketing management-best-practices marketing-campaigns
VOLACCI | THURSDAY, AUGUST 29, 2013
[Social Media] Should Small Business Sites Rank Better? Google Wants to Know.
Social media presence and authority. “Does Google rank big sites above small sites?” . According to some SEO professionals, the answer is yes. High quality content. Low technical errors (404s, website speed, etc.). User experience.to name a few. You can check out the two-form survey yourself here: Google’s small website survey.
FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 8, 2014
[Social Media] If you don’t ask, the answer is NO
We love comments and those who share on social media too. I recently had breakfast with the CEO of the massive ad agency Young and Rubicam and this quote was in the lobby. “ If you don’t ask, the answer is no. ” I agree 100%. How did I book the Chief Marketing Officer of GE, Beth Comstock, on Marketing Made Simple TV?
FEARLESS COMPETITOR | MONDAY, AUGUST 12, 2013
[Social Media] Thank you to all the awesome guests on Marketing Made Simple TV! (Reason #1 why the show is awesome!)
And thanks to the show Producer and Director Craig Yaris of Social Ribbit too! Melonie Dodaro, Top Dog Social Media. Awesome guests are one of the things that make Marketing Made Simple TV such a great show! If you want to meet business luminaries like these, Marketing Made Simple TV is a must-watch show for you. Jay Baer.
FEARLESS COMPETITOR | MONDAY, MAY 7, 2012
[Social Media] Marketing Made Simple TV premiers this Thursday at noon
Jon Ferrara of Nimble.com - the world’s first truly social CRM. We love to read your comments and appreciate those show share on social media. This is the new weekly online show by Jeff Ogden of Find New Customers. Thursday at noon ET is the premier, but this show will run weekly. DBMEI and YouTube. Check them out.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 23, 2012
[Social Media] The Early Results are In. The make-over of Find New Customers is working!
We love comments and those who share on social media. As you may or may not know, we recently did a major pruning of our home page at Find New Customers. We took it from 550 words to just 28, with a clear call to action of our white paper, How to Find New Customers. How to Find New Customers. Did it work? Are we getting results?
FEARLESS COMPETITOR | TUESDAY, JANUARY 24, 2012
[Social Media] How to Find New Customers – the classic white paper
Mike Stelzner of Social Media Today in his book, Launch , says that a good white paper is like “rocket fuel” – it just keeps going and going. This white paper, sponsored by Marketo, is several years old. However, it remains very, very popular. You can still download it for free – just click on the image.
HUBSPOT | WEDNESDAY, JANUARY 9, 2013
[Social Media] How to Create Top-Notch Visual Content in PowerPoint [Tutorial]
That means this one visual is not only going to help you convert more visitors on your landing page, but it can be used in the call-to-action that leads visitors to that landing page, in your email used to promote the offer, and on your social media networks with a link to the landing page. Visual 3: Creating a Social Media Visual.
HUBSPOT | TUESDAY, OCTOBER 23, 2012
[Social Media] 12 Revealing Charts to Help You Benchmark Your Business Blogging Performance [NEW DATA]
For higher quality versions of the following charts -- in addition to even more data about the traffic/leads ROI of marketing assets like landing pages and social media -- download our free report, Marketing Benchmarks From 7,000 Businesses. Wouldn't it be great to have some blogging benchmarks to go by? Not convinced?
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JUNE 16, 2011
[Social Media] Research shows Facebook emotional boost is like marriage
Do social media technologies isolate people and promote false relationships? Among the many interesting findings, Pew reports that the social relationship “boost received by Facebook users is equivalent to about half the total support that the average American receives as a result of being married. Here is a summary: .
MODERN B2B MARKETING | THURSDAY, DECEMBER 27, 2012
[Social Media] Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective
Social, content, and marketing automation have all intersected and are now working together to help B2B marketers execute targeted campaigns, better measure their results, and ultimately drive more revenue. How B2B Marketers are Scoring Big with Social Media – We teamed up with the fine folks over at Social Media Examiner for this one.
IT'S ALL ABOUT REVENUE | MONDAY, JULY 8, 2013
[Social Media] What Marketers Should Know About Big Data – and How to Put it to Use
She is responsible for setting and managing the Lattice’s content marketing and social media strategies including creating, producing, and publishing engaging content. Throughout her career, she has advised and worked with several technology startups on their content strategies. Realize the Marketing Potential in Big Data. Wrong.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 24, 2013
[Social Media] 7 Ways A Customer Journey Map Can Improve the SoLoMo Experience
One of the outcomes of any successful Social Local Mobile #SoLoMo campaign will be a relevant customer experience. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.
MODERN B2B MARKETING | MONDAY, OCTOBER 5, 2015
[Social Media] 4 Ways That Financial Services (and Other Small Teams) Can Use Their Size to Their Advantage
Do more with social media. Social media has been widely used for years, but it has just recently taken off in a whole new way. Marketing automation is software designed to automate repetitive tasks and more effectively market on multiple channels, such as web, email, mobile, and social media.
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 8, 2012
[Social Media] 8 Surprisingly Simple B2B Sales Tips
There are several ways to establish thought leadership including blogs, social media, newsletters, etc. If you’re working a lead for a while, follow him or her on social accounts like Twitter and LinkedIn. by Jesse Noyes | Tweet this B2B sales is by no means easy. It requires not only skill, but panache. Let Leads Market to You.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 25, 2012
[Social Media] Nimble Adds Social Data to CRM
I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. Here’s how it works.
FEARLESS COMPETITOR | SATURDAY, NOVEMBER 15, 2014
[Social Media] Meet Jeff Ogden of Find New Customers here
We love comments (no SPAM please) and those who share on social media such as Twitter, Linkedin and Facebook. Social Media is gasoline.” ” so let’s build an inferno on social media with this content, Filed under: Fearless Competitor , Find New Customers , Madison. No post on Sunday.