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  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Social Media] B2B Retargeting – Benefits and Pitfalls
    Have either posted or read social media content related to accounting software. Two general categories of retargeting are ad retargeting and social retargeting. Social retargeting works in a similar fashion.  In subsequent posts I will talk about some of the specific media and methods you can use to retarget prospects.
  • FOLLOW THE LEAD  |  WEDNESDAY, AUGUST 11, 2010
    [Social Media] The Sweet Spot: When ‘empire building’ gets in the way
    FTL: Do you think social media is a game-changer for b-to-b sales and marketing? We have regularly surveyed our buyers and our sellers to understand how important social media is to their decision-making and marketing process and we just don’t see it being used as much as the media would describe it.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 6, 2011
    [Social Media] The NOW Revolution: Helps Make Your Business Smarter
    These changes aren’t about technology of social media, but about how businesses adapt to their audiences. If you’re serious about social media and how it’s impacting your business now and in the future, you need to read this book. Business has changed. Strip away silos and overgrown business processes.
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    Social Media Companies: A Cheat Sheet  (Mashable!). How to approach social media for marketing versus support  (eConsultancy). Pinterest for Business Growing in Popularity  (Social Harbor). How to Become “The Social Enterprise”  (The Strategy Web). Easy Ways to Grow Earned Media  (Mashable!).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 16, 2013
    [Social Media] How to overcome the “I’m not an expert” fear
    ” I call myself a specialist in Social Media, Online Presence & Internet Marketing, NOT an expert. Sarah Santacroce is a Social Media, Internet Marketing & Virtual Event specialist. by Pauline Baird Jones Indeed, Alessandro, Social Media changes everyday, so there. Reframing the discussion.
  • HUBSPOT  |  THURSDAY, JANUARY 27, 2011
    [Social Media] 10 Big Marketing Stories That You Might Have Missed This Week
    Social Media Marketing: Strategy to Commerce - If you are interested in social media marketing strategy, you might want to check out this new post from the TopRank Online Marketing Blog. Rethinking the Future of Business Part 1: The State of Corporate Social Media - How will social media impact business?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 30, 2012
    [Social Media] HubSpot Launches New Version to Deliver Better-Targeted Content
    Specific changes include: - a new contact database that is much more flexible than the original HubSpot database, allowing access to all types of email and landing page interactions within HubSpot and to social media activities imported to the system. The new database is built with HBase , which accesses Hadoop files. workflows (hah!
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] 15 B2B case studies show how content marketing drives ROI
    CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. LINKEDIN : Had to be converted to social selling.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 18, 2012
    [Social Media] CMOs Speak: The Guide to the New Crazy World of Marketing is released
    We love comments and those who share on social media. The new white paper to help Chief Marketing Officers deal with the crazy new world of marketing is now available. Sponsored by Silverpop, it is penned by Jeff Ogden of the sales lead generation company Find New Customers. It’s also a quick and fun read. What do you think?
  • MODERN B2B MARKETING  |  MONDAY, MAY 12, 2014
    [Social Media] Two Heads are Better than One: When Science, Art, and Marketing Meet
    'Author: Dayna Rothman A few months ago, we asked our social media followers to  write marketing haikus inspired by one of our favorite marketing topics — email marketing, social media, content marketing, and marketing automation. To sweeten the deal, we made it a contest. The prize? Pretty cool, right?
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 17, 2013
    [Social Media] The 5 Steps To Achieving B2B Inbound Marketing Nirvana
    When you have a solid content effort underway, that’s when social media really shines. Jay Baer likes to explain the relationship between content and social media this way: “Content is fire. Social media is gasoline.” Social media is excellent for extending the reach of your content and getting it shared.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 29, 2012
    [Social Media] Content Curation And 12 More Content Marketing Terms Defined
    Social Media” is so 91 days and 42 seconds ago…. Channel Manager: someone who promotes content for a specific type of channel (ie – social media, or ie Facebook as a more specific example) or across multiple channels. To me, content strategy is all about focusing on the needs of our audience. Photo Source.
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Social Media] B2B Blogging Gets Publishing Discipline
    I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 10, 2011
    [Social Media] Social Selling and the MBA Program
    But where does social media fit into this? Social Marketing Meets Sales: The Role of Social Media in Professional Selling. Social media trends and how social plays a part in the sales process was a special request by the organization that these two took on to put together. Social Selling 101.
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Social Media] 5 Ways CEOs Can Be Interesting on Twitter [SlideShare]
    That''s an insanely low percentage of CEOs taking advantage of an awesome opportunity -- especially when you know that 90% of these same CEOs believe social media is most important in enhancing company reputation and brand awareness. At the same time, we can also sympathize a bit with these CEOs. 1) Avoid the stodgy stereotype.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 19, 2013
    [Social Media] Influence marketing: What’s next?
    The media landscape is a mess. No wonder this is the new media gold rush — influencer outreach. There are three social media influencer pipelines available to us today … let’s look at what this means. Think in terms of Kim Kardashian and the huge and rapt social media channel she has developed.
  • MARKETING EDGE  |  THURSDAY, JUNE 9, 2011
    [Social Media] PR Problems in Big and Small Packages
    Hitting on a single topic in marketing, social media and business communications. Time 13:09 Big Packge PR Problem Delta Airlines got itself into trouble with a baggage policy for active military personnel that for nearly a decade had seemed to be working well. Active military. Quick and to the point.
  • B2BBLOGGERS  |  MONDAY, MAY 3, 2010
    [Social Media] Measuring the Value of Digital Marketing [#B2Bchat Recap]
    E.g. Search, Email, Display Advertising, Social Media? On social media budgets: Shyness with social media due to it being unproven, thus high risk. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? Search (PPC and SEO). These
  • TOMORROW PEOPLE  |  MONDAY, JULY 16, 2012
    [Social Media] No Such Thing As a Free Burger?
    With the speed of change within the marketing domain, where new technologies, social media platforms and jargon words are popping up every day, the digital media-sphere can be a very confusing place to business owners and marketing professionals. Free Burger Alert. Date: Friday, 27 July. Time: 4pm onwards. Tel: 0121 771 0315.
  • THE FORWARD OBSERVER  |  TUESDAY, SEPTEMBER 4, 2012
    [Social Media] How To Create Lovable B2B Marketing with HubSpot 3
    Promote Offer Through Blogging & Social - You blog and social media can increase the reach of your content and support your lead generation efforts. Email : The email system is closely integrated with the contacts database, workflows social media, dynamic content and a company’s CRM system. That's a relief.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 18, 2011
    [Social Media] What’s the Difference Between “Sales 2.0? & “Social Selling”?
    and now we are introducing Social Selling to the vocabulary of sales leaders. it was more of a wake up call to sales people that the game is changing and the internet and social media hold a lot of value in the buying cycle. The Next Evolution is Social Selling. Social Selling is the use of sales 2.0 Sales 2.0
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Social Media] Is The Corporate Website Dead?
    He declares that “the online presence of a brand will increasingly become  the sum of its social exchanges across the web and not the website  that many currently call home.” To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Social Media] Savvy Week in Review - October 1
    22 Social Media Marketing Management Tools - by @leeodden via @toprank Lee Odden provides a nice summary of some good tools to help you manage and scale your online marketing efforts on the social web. Social Media and the Big Conversation Fail - by @markwschaefer This post doesn't have to do with B2B. Tweet
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 16, 2010
    [Social Media] Savvy Week in Review - July 16
    Why Your Company May Not Need Social Media - by @markwschaefer This week, Mark explains social media using cinnamon buns. And it's a really good explanation that uses four case studies (all involving baked goods) to clearly illustrate why some businesses just aren't a fit for the social scene. So are we! Enjoy!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Social Media] 6 Steps to Practice Your Social Selling Skills
    The issue with many B2B sales professionals attempting social selling is the struggle to set up a game plan that is effective and adheres to their schedule. Also, many salespeople are uncomfortable in the social world because it is out of their niche and away from what they have been successfully accomplishing for most of their careers.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Social Media] 6 Steps to Practice Your Social Selling Skills
    The issue with many B2B sales professionals attempting social selling is the struggle to set up a game plan that is effective and adheres to their schedule. Also, many salespeople are uncomfortable in the social world because it is out of their niche and away from what they have been successfully accomplishing for most of their careers.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 14, 2013
    [Social Media] Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales
    'Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. But harvesting that data has been frustratingly difficult.
  • CLIENT BRIDGE  |  FRIDAY, JUNE 14, 2013
    [Social Media] INFOGRAPHIC: Anatomy of Content Marketing
    'Quality content in the form of blogs, social media posts, search-optimised articles and so on is a driving factor in attracting new customers and building brand loyalty. From ContentPlus, here''s an infographic about how successful content marketing can help businesses grow online. -. View Original Article
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Social Media] 23 Terrific Email Marketing Guides
    ” Online events are also effective, while social media sharing buttons are at the other end of the scale, cited as “very effective” by only 9% of marketers. Opt in email marketing: 9 Powerful eMail Conversion tactics from the Pros by Razor Social. What worst practices or pitfalls should email marketers avoid?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 26, 2015
    [Social Media] Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration
    Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.). Content Marketing & Social Media Coordination. We’ve all heard the phrase “Content is the fuel that feeds social media’s fire.” know all the words to “Let It Go,” a song that rivals “Hey Jude” in length.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 26, 2014
    [Social Media] 8 Ways to Enable an Effective Social Shopping Experience
    'How is social part of the shopping experience? The increasing penetration of smart devices and the prevalence of social media platforms are profoundly changing the marketing landscape. Ways to Enable an Effective Social Shopping Experience by Joe Ruiz - Maximize Social Business. Customer Experience Marketing
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2010
    [Social Media] Important Social Lessons from Avatar
    SciFi and social media in one post - Woo-hoo! For the full two hours and forty minute running time, I was thoroughly swept up in the story and the artistry; but, soon after, I was struck by the powerful metaphor the film provides in the context of social media. Disclaimer: Today's post totally indulges my geek gene.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Social Media] How a Good Content Strategy Can Repair Your "SEO Problem"
    No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”. Start by looking at the questions and comments your customer service, sales and social media teams field online, via phone or in person. I can’t put my finger on what’s wrong, but something’s clearly amiss.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 15, 2010
    [Social Media] Questions on? Come Join Me on Twitter on #JobChat!
    JobChat was created by Perri Gorman ( @BeTheButterfly ) and Neal Schaffer ( @NealSchaffer ) to serve the need of professionals and job seekers looking for advice on professional networking as well as how professionals can better utilize social media as part of their career management, personal branding and job search. What is #JobChat?
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 27, 2012
    [Social Media] Savvy Week in Review: April 27
    Are You Worthy of Social Media? Do you know how to earn engagement on social media? Want proof of social media ROI. TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Welcome to our smorgasbord of the best B2B blogging tidbits this week. Key words.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Social Media] Savvy Week in Review: July 1
    Science of social media timing by @ danzarrella. 20 Experts, 1 Awesome Resource: The Social Media ProBook by @jchernov. Joe Chernov makes the list twice this week with this pointer to an Eloqua-sponsored eBook featuring gems from some of the most influential social media pros. all the fun stuff.
  • SYNECORE  |  SUNDAY, APRIL 20, 2014
    [Social Media] Marketing Eggcellence: The Top Branded Easter Campaigns
    The supermarket''s #AsdaChick campaign combines TV and social media in a way that gets viewers dancing along to the beat of low prices. 'Historically observed as religious holiday, countries across the nation have grown to recognize Easter as a family tradition of morning brunch and egg hunts. let''s hop to it! Cadbury. Target.
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Social Media] 10 Fantastic Marketing Presentations To Watch Today
    Social 101 Facebook by Marcus Nelson. Social 101 Facebook. eMarketer Webinar: Mobile, Social & Geolocation -- Key Trends for Marketers. eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers. FAIL: Social Media Disasters & What We Can Learn From Them by Dave Peck.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 25, 2014
    [Social Media] Thanks (Twitter) Giving (A Great List to Follow)
    I’m also very thankful for the brilliant, insightful, and engaging people I’ve “met” online, and for the social media technologies that make that possible. Lifelong learning has always been vital for career success, but social media has simultaneously made it easier and much broader.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 17, 2012
    [Social Media] Why Foursquare’s City Badges Are Perfect for Destination Marketing
    Foursquare , boasting more than 15 million users , is the leading location-based social platform that allows users to “check in” to places via their mobile phones. Debbie Miller ( 4 Posts ) This monthly Social Media and the Hospitality Industry column is contributed by Debbie Miller. Foursquare Social Hospitality
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 4, 2011
    [Social Media] The Hottest B2B Marketing Insider Topics Of 2010
    To look back now in review: my main objectives were basic personal branding , to create a small community of like-minded folks, to share best practices (and therapeutically vent a bit), and to  practice what I preach in regards to blogging, content creation and social media. Top 5 Social Media Trends For The B2B Marketer , July 12.
  • CONVERSIONATION  |  THURSDAY, OCTOBER 7, 2010
    [Social Media] Four tips to never have to worry about defending your online reputation!
    //. If you check this blog now and then, you might have read some posts on online reputation management, dealing with negative comments or feedback and the importance of social media listening. You might remember posts with titles such as “Social media monitoring, online feedback and the. Click title to read more
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social Media] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
    Use social media to its fullest Shoppers aren’t just reading email on their phones, they’re also scrolling through their social apps. These statistics are a pretty compelling reason to use your social media channels. 'Brace yourself. The holiday shopping rush is upon us. Yes, 68 percent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Social Media] Is there a “content pattern” that builds a brand?
    For my audience, this might be how-to articles like “ 25 ideas for your social media network strategy.” Certainly not on the scale of Nike, but occasionally I write a post that gets more than 3,000 social shares and exceeds 10,000 page views. 'Everybody wants their content to go viral. Even an individual blogger?
  • WEBBIQUITY  |  THURSDAY, MARCH 3, 2011
    [Social Media] Best Website Design Guides and Tips of 2010
    33 Beautiful Social Media Icon Sets For Designers And Bloggers by WebDesignBooth. Jason Schubring suggests designing a site based on a five-layer pyramid model with content at the base, PPC at the top, and usability, SEO and social media sandwiched between. by Social Media Dudes. Tables are out; CSS is in.
  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [Social Media] Google Launches A More Social Search
    Facebook won't give Google access to its social graph data. In response, the search engine giant is working with just about every other social network in an effort to make Google search social. Yesterday Google launched an upgrade to its search engine, adding social results for users signed in with their Google accounts.
  • FUNNEL FOCUS  |  FRIDAY, MAY 20, 2011
    [Social Media] Interview: Ardath Albee Shares 5 Tips for Customer Nurturing
    EM: How does social media play a role in nurturing customers? In your experience, what are some of the more effective social media outlets for communicating with current customers? AA: The best example is social media in use for real-time customer support, although this has best been demonstrated by B2C companies.
  • MARKETING EDGE  |  SUNDAY, SEPTEMBER 9, 2012
    [Social Media] Insta Image For Connecting Business and Consumers
    Images and our attraction to them are not unique to the mobile or social. Hitting on a single topic in marketing, social media and business communications. Images and our attraction to them are not unique to the mobile or social generation. It's a characteristic that businesses are tapping into across the social space.
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Social Media] How the Right Tools Can Help Remedy Your Website's Traffic Problem
    Today, the smartest marketers are focusing on search engine optimization, blogging, and social media. In fact, HubSpot's 2012 State of Inbound Marketing Report showed that SEO, blogging, and social media were most frequently cited by marketers as channels with a below average cost-per-lead, and channels that were growing in importance.
  • THE POINT  |  FRIDAY, DECEMBER 17, 2010
    [Social Media] The New B2B Buyer Dialog: A Conversation with Kathleen Schaub
    Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. technologies – social, video, mobile – will continue to make even complex B2B buying easier.
  • SAZBEAN  |  FRIDAY, FEBRUARY 24, 2012
    [Social Media] Video: Find out how online publishing will evolve in the Future of Publishing
    From allowing companies to monitor what’s being said about them with social media monitoring tools to allowing anyone with a keyboard and an internet connection to say what they want and connect with people, social media’s changed the mediascape forever. But it isn’t finished evolving.
  • INBLURBS  |  FRIDAY, MAY 4, 2012
    [Social Media] Nominate inBlurbs Blog for the MarketingSherpa Reader’s Choice Awards
    Best Social Media Blog. Nominate inBlurbs Blog for the MarketingSherpa Reader’s Choice Awards and get our brand new “Google + For Business Marketing eBook” exclusively before the public launch directly sent into your email box. Simply copy this text and past it into the comment field, hit the green button and you are done.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 30, 2014
    [Social Media] Annual Roundup: Top 14 Modern Marketing Blog Posts of 2014
    How To Build Up Social Media Marketing Like LEGO. Uncover from the source’s mouth how one of the world’s most famous toy brands uses social media to engage, share, and support ROI. Trends Highlighted at Social Media Marketing World. Tips for Improving Your Social Media ROI.
  • WEBBIQUITY  |  MONDAY, OCTOBER 28, 2013
    [Social Media] The Top #Nifty50 Women Writers on Twitter for 2013
    The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks. 'Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. bloggers).
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 9, 2013
    [Social Media] Four Incredibly Naive Things People Say About Online Marketing
    As recently as the 90s, I thought the internet was for people with no social skills - it was just for guys who didn’t smell so good and liked Quake, right? Ask me anything'' is an incredible feature on up-and-coming social media site Reddit , where influential people let members of the public (you guessed it) ask them anything.
  • CONVERSIONATION  |  WEDNESDAY, MARCH 7, 2012
    [Social Media] Customer-Centric Marketing: Optimize and Integrate
    Social media pundits tackle topics such as conversion and cross-channel strategies. Have you noticed? Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-touchpoint marketing, integration  and customer-centric marketing. Email pros are defending how [.].
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social Media] Using Hashtags as Strategic Objects
    Related posts: Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Make them mean something.
  • DIGITAL B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Social Media] Twitter IS Social « Digital B2B Marketing
    In fact, they question if Twitter is more of a broadcast medium than a social medium. believe the real number of media properties that represent more than 50% of all US pages views is still less than 100.] Twitter may not be a social network if Facebook or LinkedIn define social networking. Sound impressive?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 7, 2014
    [Social Media] Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014
    Social media isn''t just a B2C thing. Fast Company wrote a post that will ensure that B2B companies aren''t the odd ones out on social media networks. These social media tips will improve your marketing. This includes content creation, social media participation, and analytics monitering.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Social Media] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. What may seem like a social only event – is certainly tied to a set of specific retailing strategies at the store level. How can we help you Make Good Media? Yes or No? Lots more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 16, 2010
    [Social Media] Research shows fastest-growing businesses pile on to the social web
    brand new study from the University of Massachusetts Center for Marketing Research   compares adoption of social media over three years (2007-2009) by the Inc. 500 was outpacing the Fortune 500 companies in their use of social media. 500 is using at least one social media tool in 2009 (up from 77 percent in 2008). .
  • HUBSPOT  |  FRIDAY, OCTOBER 5, 2012
    [Social Media] Big Bird Shows Marketers the RIGHT Way to Newsjack the Presidential Debates
    More specifically, riding the giant tidal waves that ensued on social media when Mitt Romney said that, while he loves Big Bird, he still wants to cut government funding for PBS. They even included social sharing buttons -- which data shows lead to 7X more mentions -- on the webpage they direct people towards! Until now.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 9, 2013
    [Social Media] How Companies Use Content Marketing to Generate New Leads
    When it comes to social media, 83 percent of B2B companies rely on LinkedIn (it’s the top social site they use). For B2C companies, the hardest part is managing social media. 'Traveling Salesman (Photo credit: John Fraissinet) What tactics are marketers using to generate new leads?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Social Media] Who Won an Eloqua Markie Award
    Social Media Innovation. by Jesse Noyes | Tweet this Phew! What a night. There were cheers, screams and “OMG-I-can’t-believe-it”s. Achieving finalists status for the Markie Awards is tough enough. Winning is especially special. And you could feel the anticipation leading up to the event during Eloqua Experience.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 6, 2011
    [Social Media] SDL Buys Marketing Automation Vendor Alterian for $107 Million
    On the other hand, Alterian did have some SaaS components to its business, notably SM2 social media monitoring (formerly Techrigy). Alterian also had a bold vision of extending beyond traditional campaign management and analytics to include marketing resource management and web content management as well as social media.
  • B2BBLOGGERS  |  FRIDAY, AUGUST 27, 2010
    [Social Media] B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
    Creating a learning culture Tying marketing metrics and measurements to business results Establishing metrics in new areas such as social media Q2. Social Media and B2B. In general, social media is hard to measure. How can we help you Make Good Media? How do you best communicate metrics internally?
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Social Media] Interview with Bryan Srabian – San Francisco Giants – Social Engagement & Advocacy
    'Q: You’ve won two World Series in the past 3 years – how does that feel being that you’re in PR/Social Media? A: First of all, it’s very cool! For anyone that works in sports or for a sports team, … Continue reading → Share and Enjoy.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 12, 2010
    [Social Media] Lighten up Mr/Ms BtoB Seller
    recently attended the B2B Social Media Breakfast in New York City.  The main speaker was Paul Gillin , B2B social media expert and author of The New Influencers and Secrets of Social Media Marketing. Paul Gillin. commented to Paul “ I think companies need to stop taking themselves so seriously.
  • SAZBEAN  |  TUESDAY, MARCH 6, 2012
    [Social Media] Enterprises Opening Up to Social Networking
    The number of large companies that block employees from accessing social media sites from the workplace is dropping, according to a report released Monday from industry analyst firm Gartner. Gartner noted that 50% of large organizations blocked social sites in 2010. By 2014, Gartner expects that number to drop to 30%.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 16, 2012
    [Social Media] The Story Behind Red-Hot Storify
    If you’re immersed in the social web it would be hard to miss   Storify. So together we worked on this vision, this idea and came up with Storify which is basically kind of a new typewriter for this social media age. Companies also use it as a way to engage with their audience on social media.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 23, 2013
    [Social Media] 10 Top Insights On B2B Marketing From 2013
    hope you enjoy this retrospective and thanks to all my readers and social supporters for all your help. How Do You Find The Time For Social Media. The answer is simple: I make the time for social media because I think it’s important. I Bonus: A Day In The Life Of A Social Sales Person. Plus one bonus post.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 24, 2009
    [Social Media] R-E-S-P-E-C-T: Telling Online Marketers What It Means To Professional Networks
    However, marketers who do not respect my rights and expectations for professional networking do me a great disservice, and reduce my incentive to use social media to connect with them. Our research data strongly suggest that professionals use social media tools with the express desire of connecting and collaborating with others.
  • INBOUND SALES NETWORK  |  FRIDAY, FEBRUARY 3, 2012
    [Social Media] Competitive Strategy - a INTUNE Cartoon
    Join us each Friday for a humorous take on sales, marketing, social media, and current business events
  • MARKETING EDGE  |  WEDNESDAY, APRIL 28, 2010
    [Social Media] One of the Best Things a Marketer Can Do, Befriend A Developer
    Hitting on a single topic in marketing, social media and business communications. Time 33:34 Ideas are wonderful things, especially when they are the basis for action and evaluation. Creative marketers can be a tad like the Jackie Gleason’s character Ralph Kramden in the. Quick and to the point.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 15, 2010
    [Social Media] Is Email the Workhorse of Demand Gen?
    Today’s main alternatives are email and social media. Social media is big, but primarily used to connect with friends. That is a good moment to switch channels and pick up the phone, or even social media. Fifteen years ago the telephone was the workhorse of B2B demand generation. Email Pros. Digg this!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 5, 2013
    [Social Media] Drive Leads, Qualify, Nurture with Personality Tests
    by Amanda Batista | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. Case Studies:  73% form completion, 20% social sharing, 3000 Facebook likes.
  • CONNECT THE DOCS  |  WEDNESDAY, JANUARY 20, 2010
    [Social Media] 2010 Content Marketing Trends and Predictions
    To answer these pressing questions, we dusted off our trusty crystal ball and passed it along to 39 of the world's top B2B marketers , e-mail marketers and social media gurus, and asked them one straightforward question, “What are key marketing trends and predictions for 2010?” So what are these new rules ?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 27, 2012
    [Social Media] Relationship Selling: Not Dead Only Different
    Many argue that transactional selling is back, and some say social media and the internet has turned it into a buyer’s market and the consumer is in complete control, making it difficult for sales reps to build relationships with their prospects. So what has replaced relationship selling? All things being equal, relationships win.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 4, 2014
    [Social Media] Everyone Hates Comment Spam, So Why Are We Drowning In it?
    Social strategist Nick Westergaard of Brand Driven Digital wrote a post making the case for not removing blog comments. As an alternative to on-site comments, you could encourage people to comment on your posts via social media. 'By Kerry Gorgone, {grow} Contributing Columnist. Comment spam is bewildering to me.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 1, 2013
    [Social Media] 3 Reasons Why YOU Ought to Watch Marketing Made Simple TV
    Scott Monty, Worldwide Social Media Leader, the Ford Motor Company. Melonie Dodaro, Top Dog Social Media. 'Why should YOU watch Marketing Made Simple TV? After all, lots of things compete for your attention today. But if you want to learn marketing, there is no better or more fun way to learn. heatherhoetger  tweet.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Social Media] A Detailed Guide to Using Slideshare Analytics
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | A Detailed Guide to Using Slideshare Analytics by Ann Smarty - Maximize Social Business. 'Slideshare has become a staple of content creation in recent years. SlideShare
  • THE B2B RESEARCH BLOG  |  MONDAY, MARCH 26, 2012
    [Social Media] Email marketing: Overcoming message overload
    And as a bonus, not only will good content optimise email success, but it can feed other activity such as social media, events and PR. I’ve always felt my groaning inbox bore testament to the popularity of email marketing.  Now my suspicions are confirmed. . Click for enlarged infographic. Think others would be interested? 
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Social Media] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 15, 2011
    [Social Media] Weekly Wrap Up - April 15
    Check out our favorite posts on social media, blogging and inbound marketing. This post includes 7 tips to "help create advocates and build relationships in the social web" and a quick and painless daily schedule to get you started engaging on the social web. So much bloggy goodness! This week is no exception.
  • CONVERSIONATION  |  FRIDAY, MARCH 30, 2012
    [Social Media] Marketers Need Return On Marketing Investment Now
    That’s why it’s pretty revolting that some ‘thought leaders’ (and I won’t mention names anymore or even link to them), especially in the social media space, keep repeating marketing ROI leads to failure (!). He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 30, 2011
    [Social Media] How I Developed Business on LinkedIn – a LinkedIn Case Study
    In consulting with businesses on their social media strategy , I often use  success stories from LinkedIn’s own blog to illustrate  how business can be developed on LinkedIn.  I learn a lot from these groups, develop relationships with new people, and engage in discussions where appropriate as well.  What are you waiting for?
  • CONNECT THE DOCS  |  MONDAY, MAY 10, 2010
    [Social Media] Lead Generation to Demand Generation
    " Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Marketers should use inbound marketing including SEO, social media, and blogging to generate leads and to help nurture them until purchase.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 16, 2013
    [Social Media] Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
    Director of the show is Craig Yaris of Social Ribbit. We also thank our wonderful show sponsors, like Social Media Club, Social Ribbit. Learn what’s on the minds of leading CMOs today in this highly engaging show. Margaret Molloy today in this very informative show. Who cares anymore? It is a TV show on the web.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    Peg Fitzpatrick ( @PegFitzpatrick ) and Guy Kawasaki ( @GuyKawasaki ), Canva social strategists and evangelists, shared their keys to the perfect social media post. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 1, 2012
    [Social Media] This is why you must use Twitter
    Through Twitter I have connected to hundreds of inspiring people from around the world but none perhaps as loyal and dedicated as a young man named Muhammad Saad Khan , who is using Twitter and the social web to learn about social media from his home in Karachi, Pakistan. way to help students?  Solve tech problems? It will work!
  • HUBSPOT  |  THURSDAY, JULY 22, 2010
    [Social Media] 11 Mind-Blowing Mobile Marketing Infographics
    Mobile Is Changing Social Media. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 20, 2015
    [Social Media] Is the CMO becoming the Chief Collaboration Officer?
    For example, what if a customer has a bad experience with your product and decides to take his or her frustration to social media? Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). B2B Marketing Social Business CMO collaboration marketing Life was good.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Social Media] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    5) Social Media If you needed any more proof that social media is here to stay for professional services firms, we’ve got you covered. Even the nature of referrals has changed in the wake of social media. These kinds of techniques certainly have a place in your marketing tool belt. Ready to learn more?
  • THE FORWARD OBSERVER  |  THURSDAY, JANUARY 31, 2013
    [Social Media] B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months
    Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns. Social Media Marketing – Includes strategies on how to convert your social traffic into sales leads , primarily with Twitter, Facebook and LinkedIn. It usually includes copy related to the ad or CTA.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, OCTOBER 12, 2013
    [Social Media] Which Marketing Messaging Types Resonate the Most? [CHART]
    Here’s proof : You can easily leverage your social media channels, customer communities, and blogs to create more personalized corporate communications and spread your own word. But there is a centralizing component; a must have in your marketing: Humanizing your messaging. But hey, it can happen.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 22, 2010
    [Social Media] White Paper: Overview of the HVAC Market
    Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. How Do You Measure Social Media Success? We recently completed an page overview of the HVAC market. The Highlights include interviews with editors of the top two trade publications. Click here to sign up.
  • B2B MARKETING TRACTION  |  MONDAY, MAY 7, 2012
    [Social Media] B2B Marketers: It’s Time to Claim Your Facebook Company Page
    New Incite provides social media planning, Facebook page creation and outsource social media messaging. You may not know it, but your company page already exists on Facebook. And, it’s blank. Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company.
  • VIEWPOINT  |  THURSDAY, OCTOBER 24, 2013
    [Social Media] PowerViews with Jill Rowley: Social Employees Should Connect and Amplify
    In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. At Oracle she heads up social selling evangelism and enablement. Google Search: Jill Rowley Social Selling. Stay Tuned.
  • MARKETING INTERACTIONS  |  SUNDAY, NOVEMBER 14, 2010
    [Social Media] Is Internal Marketing in Your B2B Go-to-Market Strategy?
    This is even more true with the rise of social media. I've talked to many companies who've insisted that they aren't using social media, only to do a quick search and locate the public faces of their employees, some labeling themselves with the company's name. It's about keeping everyone in the loop.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Social Media] 5 Data-Backed Twitter Tips You Should Know
    1) Tweet about social media -- specifically Twitter. If it makes sense for your account to tweet about social media -- do it. People who will be reading these tweets are already interested in social media because they''re using social media to find this information. My Methodology. Twitter
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