HUBSPOT | FRIDAY, NOVEMBER 18, 2011
[Social Media] Everything Marketers Need to Know About Google's Panda Updates
Marketers willing to put the time into doing this consistently will see more qualified visitors and enjoy a wider social reach because of their affiliation with other relevant sites. Instead of creating spammy, keyword dense content, you get to do market research, talk to users on social networks, and craft personas. what it is, and b.)
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 25, 2013
[Social Media] The Social-Shake-Up: A New Breed of Marketer is Coming
All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media.
B2B IDEAS @ WORK | WEDNESDAY, SEPTEMBER 8, 2010
[Social Media] Save the Date! 2010 September B2B Marketing Happenings & Goings-on
September 14, Social: IRL Lawrence KS: You wont just learn effective social media marketing techniques, but will look at how social media works in conjunction with traditional marketing and why that's important. September 15-16, iStrategy Chicago, IL: Are you looking to quantify your social media efforts?
THE FORWARD OBSERVER | TUESDAY, APRIL 2, 2013
[Social Media] How To Get Started With B2B Content Marketing
This is where social media can really shine. As social media expert Jay Baer says, “ Content is fire, social media is gasoline.”. sales, customer support, social listening, customers, etc.). In the last ten years, the way people buy has changed dramatically. Interview your customers, too.
LOOPFUSE | WEDNESDAY, OCTOBER 31, 2012
[Social Media] 2012 Marketing Outlook Survey Results Webinar Replay [Video]
You can download the results here and be sure to tune into this webcast replay to hear some additional insights related to marketing budgets, how social media is being used for sales prospecting, and what makes a sales lead high quality vs. low quality. We would love you to try out LoopFuse here.
SYNECORE | TUESDAY, NOVEMBER 27, 2012
[Social Media] 6 Steps to Generate Leads Online with Content
An effective content strategy should contain written, audio, and visual media. Promote and Engage on Social Media - If content is your brand’s message, social is its amplifier. However, sharing your content on social media is the easy part. Don’t forget this. The same is true with content marketing.
SAVVY B2B MARKETING | WEDNESDAY, JANUARY 19, 2011
[Social Media] Savvy Speaks: Best B2B Twitter Tips
Unless you're living under a rock, you probably noticed everyone jumping on the social media bandwagon over the past year or two - Twitter in particular. there has been a debate over which social media platforms are appropriate for which businesses and how they would be used to their best effect. Stephanie. Heather.
HUBSPOT | FRIDAY, JULY 19, 2013
[Social Media] Which Format Is Right for Your Next Blog Post?
For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. Examples: 30 Terrible Pieces of Social Media Advice You Should Ignore. How Social Media Capitalism Will Affect Your Future Marketing Strategy.
HUBSPOT | THURSDAY, NOVEMBER 15, 2012
[Social Media] Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]
To learn if using visuals in social content has an impact on social media engagement, HubSpot evaluated 8,800 Facebook posts from B2B and B2C companies' Facebook Pages in October 2012 by comparing each businesses' average Likes-per-photo to their overall average Likes-per-post. such as generating website traffic.
HUBSPOT | FRIDAY, DECEMBER 13, 2013
[Social Media] 47 Stats to Supercharge Your Holiday Marketing [SlideShare]
With topics ranging from email, to mobile, to social media, to blogging, you’ll be able to use these stats to inform your holiday marketing campaigns across nearly every channel. 'It’s official: We’re finally in the midst of the holiday season. Oh yeah -- and happy holidays! inbound marketing
AD YOUR COMMENT HERE | WEDNESDAY, JUNE 5, 2013
[Social Media] Using RebelMouse to enhance your live events
'As part of Syracuse University’s 2013 Commencement ceremonies, we used a great tool called RebelMouse to curate social content and present it to our larger, global audience. The Tool: Allows for curation of user-generated social content from across a variety of platforms, using a variety of functions (hashtags, search terms, etc).
HUBSPOT | FRIDAY, MARCH 28, 2014
[Social Media] 10 Common Landing Page Myths: Busted
In previous posts, we''ve debunked myths about marketing automation , social media , blogging , SEO , and A/B testing. 'I remember when I found out the Tooth Fairy wasn''t real. My whole world was shattered. Luckily, believing in the Tooth Fairy is pretty harmless. Other myths, especially those that affect your business, are not.
MODERN B2B MARKETING | FRIDAY, JANUARY 11, 2013
[Social Media] How to Get More Out of Your Content Promotion
Promotional channels include email campaigns, events and social media. Let bloggers, press, analysts and other influencers know about your content so they can share it with their followers via social media, blog posts, and more. by Dayna Rothman You have worked hard to create some awesome content. Now what?
IT'S ALL ABOUT REVENUE | SUNDAY, MARCH 23, 2014
[Social Media] Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
DeShelia is focused on driving customer engagement and brand awareness through campaign-driven nurture programs and social engagements. She’s a strategist with a specialty in digital, social media and email marketing. And sharing that content on social channels that your customers interact with and respond to.
LOOPFUSE | WEDNESDAY, JANUARY 4, 2012
[Social Media] Marketing automation services are the rocket, but content is the fuel
This is a guest p ost by Russell Sparkman, CEO of FusionSpark Media, Inc., and Founder/Director of the Langley Center for New Media. The truth is that, in this day and age of social media, there are no short cuts. The Content Marketing Cycle, ©Fusionspark Media, Inc. Increasingly, the “what is content marketing?”
HUBSPOT | SUNDAY, OCTOBER 13, 2013
[Social Media] Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
'Keeping up with the latest big trends in technology, social media, and marketing can seem like an arduous task -- even for the most experienced marketers. Kick back and relax on this Sunday (one that feels more like a Saturday for many of us) and check out some of the latest social media news, tips, etc. right?
CONTENT MARKETING FOR BI | WEDNESDAY, FEBRUARY 23, 2011
[Social Media] TDWI Vendor Panel on the Future of BI – part One
Social Media Data – Also known as social media analytics (SMA), this is definitely a new trend that has incredible value. Last week I had to opportunity to attend the TDWI conference on BI in Las Vegas. While TDWI actually holds four conferences every year, this first one of the year is always the largest.
SYNECORE | WEDNESDAY, JULY 10, 2013
[Social Media] From the Intern Desk: A Guide to Digital Marketing Acronyms
They let me share my tips on social media a couple of weeks ago, and well, since I didn’t cause a fiery mess, they’re letting me spew my two cents again – lucky you! Synecore uses an RSS feed to syndicate posts from our “Marketing Technology for Growth” blog to sites such as Business2Community , Social Media Today , and Technorati.
WEBBIQUITY | THURSDAY, APRIL 5, 2012
[Social Media] Best Local SEO Guides, Tips and Tactics of 2011
Rand Fishkin outlines “five unique and useful ways to boost the visibility of your local site on the web,” such as using Google’s “discussion search” feature, local events calendars and “localizing” your social profiles. While the web is worldwide, search is often local. by AllBusiness. ** 5 STARS.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Social Media] Knowledge Worker 2.0 - Power to the people
Social Media. Am The Media. Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? file/244008/, steve: the art museum social tagging [link] project unmanaging-unleashing-the-creative- [link] beast/ â?£ Upload.
SYNECORE | MONDAY, FEBRUARY 11, 2013
[Social Media] Why Budgets are Shifting to Digital Marketing
Even the staunchest names in traditional media are getting hip with the times. As reported in TechCrunch, Hearst Digital Media is planning on incorporating personalization and responsive design into its new publishing platform. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so?
B2B IDEAS @ WORK | FRIDAY, NOVEMBER 12, 2010
[Social Media] LinkedIn: Building Your B2B Social Capital
As B2B marketers, we all know we should be constantly engaging with social media outlets like LinkedIn , but many of us just don’t do it; and since we’ve all read numerous reasons why social media is an important part of any B2B marketing strategy, I’m not going to discuss another one in an attempt to get you to start.
EMAGAZINE B2B BLOG | THURSDAY, JULY 28, 2011
[Social Media] PPC and SEO: once very different …now, not so much
Just recently, we blogged about the convergence of search engine optimization (SEO) and social media …an important trend that every B2B marketer needs to take account of. In a similar vein, let’s look today at what can be viewed as an analogous instance of convergence: that between SEO and pay per click advertising (PPC).
WINDMILL NETWORKING | TUESDAY, DECEMBER 20, 2011
[Social Media] Festive Byte: Views on When to Ho-Ho Them and When to Tranquilly Fold Them
Evolving social business. By my reckoning—from a social business perspective—multiple digital platforms really began to take hold effective the latter half of 2008. This Byte examines whether social business must remain Ho Ho actively engaged for the second half of December. So is your organization taking a social media break?
MARKETING INTERACTIONS | SUNDAY, OCTOBER 14, 2012
[Social Media] The Role of Content in the B2B IT Buying Process
IT Decision Makers share information mostly by email (86%), but 73% also use social media to source ideas and information to discuss with peers and colleagues. validation for the role of content: Enterprise IT Decision Makers engage with an average of 10 content assets during their buying process. Eight? " 2.
SOCIAL MEDIA B2B | SATURDAY, JUNE 25, 2011
[Social Media] Smart B2B Content, Awesome B2B Content and the Grid
Every B2B social media approach needs to start with remarkable content. As social cues become more important to search results, compelling content has become even more critical to successful inbound marketing. We round this out with some thoughts on challenges and fears of social media. from Eloqua Blog.
HUBSPOT | TUESDAY, JULY 12, 2011
[Social Media] LinkedIn Surpasses MySpace as 2nd Most Popular Online Social Network [Data]
To be honest, when I first saw this news , I couldn't believe MySpace was the second-most popular social network until now. LinkedIn, the top social network for business professionals , is now the number 2 most popular social network on the web. And by "most popular," we're referring to web traffic here. Fewer than 33.5
FEARLESS COMPETITOR | WEDNESDAY, JULY 17, 2013
[Social Media] Why You Shouldn’t Assume when Signing Employment Agreements
We love comments and those who share on social media. Also, based on a recommendation from Dan Zarrella, Hubspot’s Social Media Scientist, we now publish very early in the am. 'Employment agreements can come back to bite you, big time. learned that the hard way. Shame on me. I lost my domains. Shame on me.
B2B MARKETING INSIDER | THURSDAY, JANUARY 31, 2013
[Social Media] The Future of Marketing: Is The Science of Marketing Taking Over?
Mark identified culture as the key differentiator of a successful social business. But now I want to continue to bring in ideas from industry insiders, thought leaders and social business innovators. The power of “social selling” is a great example. Marcus, tell us a little bit about yourself. What influenced you? Image source.
SALES PROSPECTING PERSPECTIVES | FRIDAY, AUGUST 2, 2013
[Social Media] Sales Prospecting Perspectives Weekly Recap – Week of August 2, 2013
Wednesday: Christine Rochelle, Integrated Marketing Manager at lotus823, wrote a guest blog post for us on Wednesday, Integrating Social Media Listening Into The Sales Process. Social media is a great way to do so, with Google Alerts, influencer outreach, and visitor intelligence software. The data is outstanding.
ENGAGE | FRIDAY, FEBRUARY 24, 2012
[Social Media] Think Like a Startup, Act Like a Blogger
The best bloggers focus intensely on another thing: participating and publishing in social media. While that idea fell flat with their audience, the concept of social business reviews did catch on and the site became a huge success. T he best startups focus unwaveringly around one thing: solving a real-world problem.
TRADESMEN INSIGHTS | THURSDAY, JUNE 3, 2010
[Social Media] White Paper: Overview of the Electrical Market
Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. How Do You Measure Social Media Success? We recently completed an overview of the Electrical market. The Highlights include interviews with editors of the top two trade publications. Click here to sign up.
SALES LEAD INSIGHTS | FRIDAY, JANUARY 29, 2010
[Social Media] The Top 10 Silly Marketing Mistakes B2B Marketers Make: Your Input Wanted (and Rewarded)!
These can be anything from email or PPC ad campaign no-nos and social media blunders to “old school marketing snafus involving trade shows, print ads, etc. We can’t promise to make you famous, but if you share your top 10 list of silly mistakes that B2B marketers make, we’ll include you in our upcoming e-book.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 19, 2012
[Social Media] This is why I am not reading or tweeting your blog post
So keep headlines short enough to encourage social sharing. Related Stories 8 ways blog writing is unique What Proctology Exams Teach Us About Social Media How do you know if your blog is making an impact? Will the social web fuel international cooperation or catastrophe? Maybe one of them is yours? Here Sell me baby.
HUBSPOT | MONDAY, JUNE 6, 2011
[Social Media] Facebook Dominates Social Sharing With 38% of Shares on the Web [Data]
There's no question about it: social media has made sharing content, links, and information ubiquitous on the web. And thanks to a study released by ShareThis , a popular social media sharing platform, now we know just how ubiquitous. Grow your company's social media reach. But what about clicks?
SAVVY B2B MARKETING | TUESDAY, DECEMBER 13, 2011
[Social Media] Savvy Toolkit - Hubspot's Marketing Grader
How effectively is my business using social media? Need an early new year's resolution idea? suggest you run your company URL through Hubspot's Marketing Grader. This new and improved version of the original Website Grader gives a more comprehensive view of your total inbound marketing efforts via your website.
SMASHMOUTH MARKETING | MONDAY, MARCH 29, 2010
[Social Media] B2B Demand Generation Boot Camp: Next Gen Inside Sales Training
Inbound Marketing, Outbound Marketing, Marketing Automation and Social Media are all brought to the introductory level so that our reps become marketers, not just sales reps. Over the past four months Green Leads has been starting new reps on the first Monday of each month. Inside sales seems to be like that, growth and replenishment.
SAVVY B2B MARKETING | THURSDAY, SEPTEMBER 2, 2010
[Social Media] B2B Search and Content Marketing: Getting Found by Prospects
As ITSMA and Pierre Audoin Consultants revealed in their study released last September ( How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media ) after asking colleagues for referrals, the next most popular activity for B2B buyers seeking an alternative solution is to conduct an online search.
HUBSPOT | FRIDAY, FEBRUARY 4, 2011
[Social Media] 5 Ways to Prepare for the Future of Email Marketing
Build Social Authority. Gmail’s Priority Inbox gives you a quick preview of the role social media will play in email marketing. Your company’s authority will be tied to your presence on social media channels (and to the relationships you have with people on those channels). Cultivate Your House List.
B2BMARKETINGSMARTS | THURSDAY, FEBRUARY 3, 2011
[Social Media] B2B marketers: Have you earned your cred?
Even with marketing automation they are up to their necks in the day-to-day management of making sure stuff gets done — “stuff being the creation of content, emails, direct mail, social media initiatives, trade show preparation, you name it. What he presents is the proposed marketing plan for the upcoming 12 months.
WINDMILL NETWORKING | MONDAY, MARCH 5, 2012
[Social Media] Pinterest and Facebook: A Foreseeable Rivalry for Retailers?
There are so many social media networks online that you’d think that you’ve seen them all. By December of 2011, it became part of Hitwise’s top 10 social media sites. While Facebook undoubtedly still remains the King of the social media scene, its growth has seemingly slowed. And now here comes Pinterest.
HUBSPOT | THURSDAY, MARCH 15, 2012
[Social Media] A Marketer's Guide to Accumulating Awesome Online Reviews
Before we get into the creative ways to generate reviews, you must start with the basics -- setting up your presence on external review sites and social media. Socialnomics reports that for the world's largest brands, 25% of search results return user-generated content from review sites, blogs, and social media updates.
HUBSPOT | THURSDAY, AUGUST 4, 2011
[Social Media] Is Email Marketing Dead?
When social media first pummeled its way onto the scene, three things stood out: It was immediate. When done right, marketing automation has the potential to make email even more personal and precise than social media. And yet, there still remains a gap between email and social media. It had scale.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 3, 2011
[Social Media] B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers
Social media is huge and growing. What role does social media play in B2B demand generation today? Some B2B marketers, especially those with more time than money, have had success generating leads with social media. Mac is also publisher of Sales Lead Report ® and B2BMarketing Technology Insights ™.
LEADSLOTH | FRIDAY, JULY 10, 2009
[Social Media] Demand Generation Blogs Continued
Rebekah and her team write about demand generation, with lots of good articles on content marketing and social media. In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. B2B Marketing Zone. DemandGen Report. Gary Katz, Marketing Operations at Work.
B2B LEAD BLOG | MONDAY, MAY 16, 2011
[Social Media] The VP of Marketing Corner
All of the “classics” are in abundance—better website, better messaging, more social media As the first senior marketing executive at an early stage technology company, the demands for urgent attention are without end. Even in a very successful company, marketing is often playing catch-up with the rest of the organization.
HUBSPOT | TUESDAY, SEPTEMBER 4, 2012
[Social Media] 18 Ways to Guarantee Nobody Misses Your Next Webinar
For our recent webinar with Salesforce , for example, we decided that we wanted to select social media as the overarching theme (who doesn't love to talk about social media?) but focus on how to use social media and inbound marketing in unison. 12) Market your webinar using social media. Right?
KOMARKETING ASSOCIATES | WEDNESDAY, OCTOBER 2, 2013
[Social Media] 5 Key Takeaways from the “Past, Present, and Future of Content Marketing”
The event, held here in Boston, featured Ann Handley , Chief Content Officer at MarketingProfs; Jessica Gioglio , Public Relations and Social Media Manager at Dunkin Donuts; Tim Washer , Senior Marketing Manager of Social Media at Cisco; Margot Bloomstein , Brand and Content Strategy Consultant at Appropriate, Inc.;
TRADESMEN INSIGHTS | WEDNESDAY, SEPTEMBER 8, 2010
[Social Media] 5 Ways to Use Content Marketing to Attract New Business
Jump start your blog traffic – repurpose content through other social media channels like Twitter, LinkedIn and Facebook using third-party tools to make the process easy and efficient to manage. This entry was posted on Wednesday, September 8th, 2010 at 9:00 am and is filed under Marketing Tools , Social Marketing.
AD YOUR COMMENT HERE | THURSDAY, JULY 21, 2011
[Social Media] 10 Interesting Content Ideas for You
Creating social content requires skill, but like any skill it can be refined with some practice and tips. Whether you’re a beginner looking for some guidance or an expert looking for some fresh ideas, the following tips will help you create innovative, original and interesting content for the correct social media platform.
HUBSPOT | MONDAY, DECEMBER 3, 2012
[Social Media] 8 Real-Life Examples of Engaging Pinterest Contests
Running contests in social media can get pretty sticky. Each social network has its own contest-related rules to comply with, and let's just say many of them aren't exactly easy going. That being said, it's such a great example of how brands can integrate their social media presence across channels. Go ahead.
CONNECT THE DOCS | MONDAY, JANUARY 31, 2011
[Social Media] ClickInsights: What was your "Aha" moment in 2010? - Part 1
During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. "Delve into social media marketing." immediately knew the world was super hungry for a lot more social media marketing knowledge. That’s social media."
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, APRIL 14, 2011
[Social Media] The 7 Fundamentals of Starting a Company Blog
I was working with a company that definitely could have used a blog and other social media tools to stand out, but the culture of the company (usually dictated by the person at the top) didn’t support it. There will be no media relations, no press releases, no employee newsletters if the money doesn’t flow. There.
HUBSPOT | WEDNESDAY, NOVEMBER 16, 2011
[Social Media] 10 Guaranteed Ways to Get More Google+ Page Followers
As the newest marketing weapon in your social media arsenal , Google+ Pages provide businesses with yet another powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads. But let's face it: starting a brand new social presence from scratch is kind of a pain. Be Visual!
KOMARKETING ASSOCIATES | MONDAY, JANUARY 13, 2014
[Social Media] Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers?
Social Media Today predicts “short attention span storytelling,” including VINE videos, Instagram photos, and motion GIFs, will take center stage in the year 2014. Without a coherent story to bring together the message,” writes Social Media Today, “all [readers] have is more disconnected dots, more noise, more confusion.”.
HUBSPOT | WEDNESDAY, SEPTEMBER 19, 2012
[Social Media] 7 Reasons Agile Marketers Are Better at Their Jobs Than You
3) Agile marketers can jump in on social media conversations. There are a ton of organizations out there that have a vise grip on their social media presence. There are even full-fledged social media policies that outline what social media managers can and cannot say on social media!
B2B MARKETING ZONE POSTS | TUESDAY, AUGUST 3, 2010
[Social Media] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
The following are the top items from featured sources based on social signals. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;You must have a strategy before you begin social media,&# I say at my talks.
HUBSPOT | FRIDAY, MAY 18, 2012
[Social Media] How to Use LinkedIn Emails to Generate Loads of Leads
If you've never heard of LinkedIn Announcements, think of it kind of like a social media and email marketing mashup. The yellow bars, however, are the days that the social media lead gen team sent a LinkedIn Announcement to our Inbound Marketers Group. Build Inbound Links Through Social Media With These 10 Free Tips!
B2BBLOGGERS | FRIDAY, JULY 9, 2010
[Social Media] 11 Ways To *Be* On Twitter
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 11 Ways To *Be* On Twitter July 9th, 2010 | By Jeremy Victor "Really bud, you just need to be yourself." Be Candid 11.
BIZNOLOGY | TUESDAY, JANUARY 7, 2014
[Social Media] Fulfill your resolution to blog in 11 steps
If you start seeing more consistent readership and deeper popularity as manifest my consistently-increased social sharing (by people other than you and your best friends) then you’ll start seeing your metrics move more reliably. 9) Social media has become an essential part of the blogging life: I can’t say this enough.
HUBSPOT | WEDNESDAY, JULY 6, 2011
[Social Media] 13 Awesome Twitter Lists for Inbound Marketers to Follow
The following 13 lists will keep you sane in the world of inbound marketing, specifically covering social media, email, SEM, and SEO from the big shots. So you're an inbound marketer, and you probably follow everyone and their mother on Twitter. So how do you organize fun from fact in your stream? Which lists would you suggest?
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, AUGUST 7, 2011
[Social Media] Five indispensable lessons for Twitter success
Twitter and the social web allows anybody to carve out a niche of fame if you concentrate on providing exceedingly interesting and helpful content. I generally don’t buy into a lot of the hype-myths on the social web (i.e. know this may sound bold but it’s undeniable that Twitter has changed my life. Why 200? But wait!
VOLACCI | TUESDAY, OCTOBER 29, 2013
[Social Media] Target Your Social Marketing with Facebook Custom Audiences
'Last Wednesday Facebook announced a full release of its Custom Audiences feature to all advertisers on the mega-sized social network. Custom Audiences is a targeted advertising tool that allows Facebook page owners to upload a list of their email contacts for Facebook to match to social profiles. social media marketing , facebook
B2B MARKETING INSIDER | TUESDAY, NOVEMBER 27, 2012
[Social Media] 6 Steps To Executing A Content Strategy
There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. Use search, social and web analytics to determine your current share of the conversations in your space. Photo Source.
HUBSPOT | WEDNESDAY, MARCH 5, 2014
[Social Media] Lead Gen 101: How to Create an Intuitive Website Conversion Path
You should place CTAs throughout your website, especially on your homepage and blog, to make sure that people that enter your website via search engines or social media see the offers you have available. Let your new leads share your offer with their friends via email or social media. Include a verb (e.g. 2) Landing Page.
HUBSPOT | MONDAY, AUGUST 15, 2011
[Social Media] 5 Internet Marketing Metrics Not to Obsess Over
Better Metrics: Measure referral traffic and leads from your blog and social media to your website. Yes, an increase in followers means better reach, but again, if your huge social media reach isn't translating into traffic and leads, or even if your leads from these channels don't ultimately become customers, what's the point?
HUBSPOT | FRIDAY, MARCH 2, 2012
[Social Media] SEO for YouTube: How to Search Optimize Video for B2B Marketing
To do so, share links to your newly published YouTube video in social media , embed the video on your blog, and promote it in other channels like email to generate views in boost your video's popularity. Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing.
BLOG MY CALLS | WEDNESDAY, MAY 8, 2013
[Social Media] Why Local Marketers Should NOT Care About Clicks
They''re better than clicks, traffic, form fill-outs, social media leads and even foot-traffic. 'Clicks don''t matter. Traffic doesn''t matter. CTR doesn''t matter. If you''re in the local marketing world--as an agency or a local business--the ''traditional'' metrics you''ve gotten used to for success no longer matter. At all. Period.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 13, 2011
[Social Media] People are a lot more fun than traffic
But as I’ve become immersed in the social web, is it just me, or does that just ring kind of hollow? And I believe that especially on the level of social platforms, more of a “people and conversation focus can make or break a campaign and a whole social media presence. Massive traffic. What is traffic?
TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 7, 2010
[Social Media] White Paper: Overview of Plumbing Market
Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. How Do You Measure Social Media Success? We recently completed an overview of the Plumbing market. The Highlights include interviews with editors of the top trade publications. Click here to sign up.
THE ROI GUY | WEDNESDAY, NOVEMBER 8, 2006
[Social Media] Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.
Updated Alinean Social Media ROI Calculator - New. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt. Tom then served Gartner as a Managing VP.
HUBSPOT | SUNDAY, FEBRUARY 3, 2013
[Social Media] The Top 5 Super Bowl-Themed Marketing Stories of the Week
From historic ads in the 1980s to today's successful inbound marketing strategies like newsjacking and social media marketing, let's all enjoy a little Super Bowl marketing-related entertainment before the big game. Super Bowl Social Media Marketing: A Detailed History, From Social Media Today. "Sunday!
WINDMILL NETWORKING | THURSDAY, NOVEMBER 29, 2012
[Social Media] How to Use Google Plus for Personal Branding and Establishing Author Rank
It is true, though, that Google+ is still small compared to social media leviathans like Facebook and Twitter. And with Google+, your content and your followers’ resharing of it have far more potential reach than on any other social network, as I’ll explain in a moment. Photo credit: Aray Chen). Benefits? Will you?
LEAD VIEWS | TUESDAY, APRIL 10, 2012
[Social Media] Old CMOs, New CMOs and Broken Marketing Organizations
The analytical background might be a surprise, but it makes perfect sense with the current emphasis on search engine marketing and social media. This is the first in a series of posts about CMOs and the challenges they face. It’s no secret that the average CMO tenure is short relative to those of other executives. metrics).
SAVVY B2B MARKETING | TUESDAY, JUNE 14, 2011
[Social Media] Savvy Toolkit - SEO Periodic Table of Ranking Factors
It also give you some actionable and logical steps in terms of ways you can use social media to build rank with your site. So I am thankful to Danny and the folks at Search Engine Land for their recent creation of the Periodic Table of SEO Ranking Factors.
HUBSPOT | TUESDAY, OCTOBER 4, 2011
[Social Media] 5 Twitter Tips to Give Your Content More Exposure
Getting your information and ideas out to your target audience(s) is what social media marketing is all about. In such a fast-paced, tweet-saturated social network like Twitter, it's often difficult to make your content stand out from the rest. This is a guest post written by Nikki Peters, community manager of MarketMeSuite.
CONTENT MARKETING TODAY | FRIDAY, SEPTEMBER 18, 2009
[Social Media] Why Being Visual Can Bring Beautiful Business Results
That makes for pretty good social media marketing because he is adding to the online conversation. Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing. It’s hard to make things easy. And, it’s even harder to be amusing at the same time. Sometimes there is almost no extra print content below his image.
DIGITAL VOICES | SUNDAY, NOVEMBER 14, 2010
[Social Media] Beyond minimalism in the on-the-go music information experience
Maximizing the effectiveness of your social marketing activities Identifying & Selecting the right Content Management System for your Website (part 2 of 2). -->. -->. Social Media. social marketing. social media. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Categories.
DIGITAL VOICES | SUNDAY, APRIL 24, 2011
[Social Media] Harnessing the actionable web chatter
The 11 commandments of football – for Managers Maximizing the effectiveness of your social marketing activities. -->. -->. Social Media. social marketing. social media. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Welcome to 404 error page! This is probably our fault.
CLIENT BRIDGE | TUESDAY, MARCH 15, 2011
[Social Media] Attributes of a Thought Leader
As social media grows, research shows that trust in “credentialed experts” and “company technical specialists” is rising. There's a hunger for thought leadership in social media. These leaders must be well-rounded enough to be comfortable in a number of arenas. Able to make others receptive.
CLIENT BRIDGE | FRIDAY, MARCH 4, 2011
[Social Media] Blogs - The Centerpiece of Content Marketing
Blogs should be the hub of content marketing because they combine the strength of social media with print-publishing functionality. Blogs are part of a company's owned media. Extend your brand without paying for third party media. Blogs support an array of media formats. Justifying Blogs: Blogs are easy to use.
HUBSPOT | THURSDAY, FEBRUARY 23, 2012
[Social Media] How to Customize Your Social Updates for Facebook and Twitter
Like every aspect of inbound marketing, social media is constantly evolving. While efficiency is important, it should never be at the expense of quality content and relevant social media posts. client study conducted by Buddy Media found that Facebook posts under 80 characters received 27% more engagement.
B2B IDEAS @ WORK | THURSDAY, JUNE 14, 2012
[Social Media] Speaking Directly About B2B Direct Marketing With BtoB Magazine
As much as I rely on blogs and social media for information about B2B marketing, I still look forward to each new issue of BtoB Magazine landing on my desk. Whatever your industry, I’m sure you. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
B2B VOICES | MONDAY, JANUARY 31, 2011
[Social Media] Getting Your Degree in “Business Acumen”
He’s posting lots of great information about business, social media, politics and economics. He’s always looking at social technologies and the impact they have on business — and usually with a side dose of humor. I’m all for earning an advanced degree, and you will earn it if you decide to get one.
KOMARKETING ASSOCIATES | MONDAY, DECEMBER 30, 2013
[Social Media] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Here are a few of those presentations for review: Creative Social Strategies: More Than Just Facebook Dallas Digital Summit 2013. Social Media: Integrating Paid, Owned & Earned ad:tech San Francisco 2013. Social Media Markup.
MARKETING INTERACTIONS | THURSDAY, JUNE 21, 2012
[Social Media] Content Curation Sneaks Up on Marketers
believe you need to be present when you participate in social media. I've read a lot of articles and blog posts about content curation. have to say that I've been outspoken about not being a fan. Mostly, my reaction is related to the ridiculous notion that a company can become a thought leader through curation alone.
BLUE FOCUS MARKETING | WEDNESDAY, JULY 17, 2013
[Social Media] Join the @SocialEmployee Revolution! Start by Downloading Chapter 3 Now! #IBM #Cisco #SouthwestAir
We are excited to share Chapter 3, “Brands Under Pressure” from our new book, The Social Employee: How Great Companies Make Social Media Work , out August 23 through McGraw-Hill ! In the chapter, we argue that the era of the social employee has already begun, whether businesses are ready to accept change or not.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 15, 2013
[Social Media] Why CMO’s Need To Be More Involved in Ecommerce
Other types include customer relationship management (CRM) data and social media data. User-generated content, like ratings, reviews or social media feedback, also aids and influences purchasing decisions. If the $42.3 But online is a big place. So where to even start if you haven’t yet…started? One word: data.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 2, 2012
[Social Media] Find New Customers is primed and ready for a great 2012!
Three times a week with our Laugh and Learn with Find New Customers show) Not only is it the most TV-like show out there, I also have world-class guests who are experts on buyer personas, content marketing, social media, lead nurturing and scoring, etc. We love reading your comments and those who share on social media.
SAVVY B2B MARKETING | TUESDAY, DECEMBER 21, 2010
[Social Media] Savvy Toolkit: 101 Marketing Charts and Graphs
This Marketing Data and Research presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook It's the holidays and we're plenty busy, but we couldn't resist a quick peek at this robust collection. But this report isn't just about social media.
B2B MARKETING INSIDER | MONDAY, JANUARY 27, 2014
[Social Media] Is The Corporate Website Dead?
He declares that “the online presence of a brand will increasingly become the sum of its social exchanges across the web and not the website that many currently call home.” To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining.
FEARLESS COMPETITOR | WEDNESDAY, JULY 31, 2013
[Social Media] Check out Suite-Mates and Suite Caroline – Poke Fun at your Competitors
We love comments and those who share on social media. 'Kirsten Watson. Time for a little levity in sales lead generation, don’t you think? Especially on the last day of the month! Kinaxis is a very cool Canadian software company in the supply chain space. Really humorous videos that have won many marketing awards.
FEARLESS COMPETITOR | TUESDAY, MAY 28, 2013
[Social Media] Big News: Marketing Made Simple TV relaunched today – bigger and better!
We love to read your comments and appreciate those who share on social media too! 'Marketing Made Simple TV today relaunched – bigger and better than ever! Click to share on Twitter. Check out the new offerings from Marketing Made Simple TV here. Please RT. link]. Today it is also: World-class video content creator. Please RT.
B2B VOICES | THURSDAY, MAY 12, 2011
[Social Media] Five Questions on the Profession of Public Relations
By far the greatest change has been technology — from email to websites to social media. Everyone is focused on social media but it’s not so much the technology — that’s a big part of it — but the way this technology is used by media, competitors, legislators, etc. That is changing.
HUBSPOT | FRIDAY, JULY 29, 2011
[Social Media] 7 Ways to Write Super Catchy Headlines
Social Media Use Cases: Arcade Fire. Social Media Marketing Lessons from Justin Bieber. This is a guest post by Marissa Lowman. Headlines are the lifeblood of web and landing pages. If there is one consistent finding in landing page testing, it’s that headlines play one of the most crucial parts in conversion.
MARKETING INTERACTIONS | SUNDAY, FEBRUARY 12, 2012
[Social Media] Why Marketing Content Needs a Point of View
Based on what is being said on the web (social media, forums, industry portals), is your content in tune? B2B marketing content is most useful when it serves as proof that you understand your target markets and actually know how to do what your company promises via it's products and services. And that's boring.
WEBBIQUITY | TUESDAY, OCTOBER 4, 2011
[Social Media] 5 Inbound Marketing Do's and Don'ts From Kanye West
One of the best ways to connect with and show you care about your prospects and customers is through social media and email marketing. Kanye West is an incredible rapper, but he's also an amazing case study in inbound marketing. Like most companies and brands, Kanye does a lot of things right to help his image and sell records.
FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 2, 2011
[Social Media] 5 Tips for Developing Strong Buyer Personas (via )
In fact, in his great new book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review, … Read More. Updated with recent news. B2B Lead Generation | 5 Tips for Developing Strong Buyer Personas Buyer Personas are the foundation of great B2B marketing. Stay tuned.) Filed under: Demand Generation.
SAZBEAN | TUESDAY, JUNE 22, 2010
[Social Media] Is Measurement Always Necessary?
What if you’re just starting off in social media or a marketing plan and you’re not sure whether it’s working? Learn how to use Google Analytics to measure social media success! As a Web Strategist (and an engineer), I’m a bit of a numbers geek. Measurement is an important part of any strategy.
SYNECORE | WEDNESDAY, MARCH 6, 2013
[Social Media] Why Every Business Should Be On Pinterest
Is Pinterest the most sales actionable social network out there? Because the site’s very structure makes it the most sales-actionable social media platform around. Setting philosophy aside, here are some hard numbers in support my contention that Pinterest is the most sales-actionable social network out there.