Page 100 of 239 Previous | Next 
  • WRITESPARK  |  WEDNESDAY, SEPTEMBER 16, 2009
    [Social Media] New FTC Disclosure Guidelines for Testimonials and Endorsements
    In particular, these practices are changing to reflect the expectations of social media users, especially for the impartiality of product reviewers. Case Studies Content Marketing Social MediaIn October 2009, the U.S. Read the FTC guidelines.
  • WRITESPARK  |  TUESDAY, SEPTEMBER 7, 2010
    [Social Media] Who Are Your Thought Leaders, Really?
    Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights. Content Marketing Sales Materials Social Media White Papers technical experts thought leader thought leadership thought leadership contentReader reaction: "Oh yeah?
  • AD YOUR COMMENT HERE  |  FRIDAY, AUGUST 6, 2010
    [Social Media] Pretty Cool: Clay Shirky to join the Meta-Activism Project Board
    Because he’s influential in many fields, including that of social media, I thought it relevant to let you know that we’ve just got Clay Shirky on our Board for the organization. Tags: Company News Newsworthy Clay Shirky MAP social media Related articles by Zemanta. Does the Internet Make You Smarter?
  • PAUL GILLIN  |  TUESDAY, JULY 13, 2010
    [Social Media] What Should Apple Do?
    However, Apple shuns social media of all kinds. Tags: Social Media businessblog corporate marketing Apple consumerreports crisis crisiscommunications iphone Now that Consumer Reports has given the iPhone 4 a thumbs down , Apple has a full-blown crisis on its hands. Please share your comments below.
  • DIGITAL BODY LANGUAGE  |  MONDAY, JANUARY 4, 2010
    [Social Media] Influencers, Advocates, and the Mainstream
    We've all heard the hesitations on social media - "I don't use it", "my peers don't use it", "our buyers don't use it", etc. Many of the key influencers in a particular market space are also watched closely be the mainstream media. Tags: Influencers Social media Discovery Content
  • BEYOND  |  THURSDAY, JULY 9, 2009
    [Social Media] Twitter and B2B: don't be fooled by the silent majority
    If you are thinking of using Twitter - or social media in general - in your marketing, you need to know how it can serve you. Tags: Beyond Brand Communications Interactive buyersphere social media social networking socialmedia twitter Apparently, 90% of Twitter traffic is created by just 10% of users.
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 23, 2008
    [Social Media] Let the 2009 Trend Lists Grow
    I’m a little late this year, but better late than never =) When I look back at my three trends, it seems odd that I selected the growth of blogomerates, social media connections for PR and long tail PR. These focus on social media, marketing and public relations. tags: 2009 trends Marketing Social Media Technology.
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 9, 2013
    [Social Media] Four Incredibly Naive Things People Say About Online Marketing
    As recently as the 90s, I thought the internet was for people with no social skills - it was just for guys who didn’t smell so good and liked Quake, right? Ask me anything' is an incredible feature on up-and-coming social media site Reddit , where influential people let members of the public (you guessed it) ask them anything.
  • REPUTATION TO REVENUE  |  MONDAY, JUNE 28, 2010
    [Social Media] The four engines of B2B marketing success
    He knows that's not enough, and is definitely interested in doing more with thought leadership and social media, but how best to reshape the overall strategy is not entirely clear. This should work across such areas as events, customer councils, account management, references, and social media. What do you think?
  • HUBSPOT  |  TUESDAY, DECEMBER 2, 2014
    [Social Media] How to Use Stock Photos Without Looking Lame [SlideShare]
    But when chosen and used well, stock photos can complement the content on your website, in your ebooks, and in your social media posts. Stock photos are tricky. When chosen or used poorly , they can look forced, fake, or just plain silly. Just look at the photo to the right to see what I mean.). Content Creation Design
  • BIZNOLOGY  |  MONDAY, DECEMBER 17, 2012
    [Social Media] 6 case studies show Big Data is helping decision making
    Big Data” is shorthand for the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is then searched for patterns, new revelations and insights. Initially the idea was to track social movements using social media tools. The problem?
  • VERTICAL RESPONSE  |  THURSDAY, JULY 18, 2013
    [Social Media] A Guide to Facebook Insights
    Guides Resources Social Media analytics comments Facebook Facebook Marketing Facebook Page facebook profile Insight likes Shares Over a billion served, and we’re not talking burgers here. Facebook has evolved from being a place to chat with pals to a powerful business tool. Does this sound like you? If so, listen up!
  • CONVERSIONATION  |  MONDAY, DECEMBER 12, 2011
    [Social Media] Make Your Blog and Email Marketing Work Together
    There’s been plenty written about integrating email and social media (I [.]. Sometimes we get so caught up just keeping our email programs running that we get tunnel vision. We forget that email is an essential tool in the marketing toolbox, an ingredient in the marketing mix, and not a channel to be kept unto itself.
  • LEADERSHIP  |  TUESDAY, MARCH 10, 2015
    [Social Media] CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.
    Social media, says Jeremy, offers the greatest opportunity for marketers to humanize their brand. Don’t discount the value of social interaction or social chatter, says Jeremy. Social media, yet again, is a great equalizer and offers you the opportunity to connect and engage with your internal and external audiences.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Social Media] How to Write a Great Email Signature: 9 Tips With Real Examples
    Notice how her social media icons are the same blue hue as the ZinePak logo. Here's a great example from our own Social Media Manager Chelsea Hunersen. She changes her text CTA depending on her current social media goals. Why use social media icons instead of simply text links? Even better?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 28, 2014
    [Social Media] Obscurity: The Biggest Challenge in Sales
    They’re using a myriad of social networking tools like LinkedIn, Twitter, Google + and so on, to do a significant amount of research. This doesn’t mean that you don’t have to pick up the phone to prospect, it just means that social is going to be another tool you’ll need in your sales tool belt. Obscurity is your biggest problem.
  • VIEWPOINT  |  TUESDAY, APRIL 30, 2013
    [Social Media] PowerViews with Jamie Turner: Mobile Marketing Leads the Way
    He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe. He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book. Stay Tuned
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Social Media] 55 Free Templates to Make Visual Content Creation Quick & Painless
    And in social media? The Marketer''s Crash Course in Visual Content Creation (+ 5 Social Media Cover Photo Templates). The download also comes with five pre-sized PowerPoint templates to help you create social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right dimensions.
  • CRIMSON MARKETING  |  FRIDAY, MAY 1, 2015
    [Social Media] Infographic: What Does Social Selling Look Like in 2015?
    Searches for the term “social selling” didn’t explode until 2011. Social Selling will become a reality. . “Before LinkedIn and other social networks, in the sales world, ABC stood for Always Be Closing. ” – Jill Rowley, Social Selling Evangelist. Source: SalesforLife.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 5, 2010
    [Social Media] A simple strategy to convert blog visitors into sales leads
    Yup, without going into the nitty-gritty of my own site stats, the biggest groups that make enquiries about our services at Jontus Media are, in fact, first timers. Jon Buscall is head of Jontus Media, a creative content & communications agency working out of Stockholm, Sweden. Or whether they actually don’t! Give Me More !
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 7, 2009
    [Social Media] Social CMO – Will CMO’s miss this opportunity?
    Let me explain… 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, SEPTEMBER 10, 2009
    [Social Media] Social Product Innovation: 2 Ways
    There are 2 ways in which you can use social media to innovate when it comes to developing new products. Therefore I think the second type of innovation you can get from Social Media is Problem led innovation. Tags: Strategy social media But that’s only going to get you so far.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, DECEMBER 26, 2008
    [Social Media] Top 10 Marketing Predictions for 2009
    Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here. Tags: social media Content Marketing Here is what I would consider the Top 10 predictions from that list David Letterman style.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Social Media] The Top #Nifty50 Women in Technology on Twitter for 2012
    This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.
  • HUBSPOT  |  MONDAY, JULY 8, 2013
    [Social Media] 10 of the Best Pinterest Boards to Teach You About Marketing
    This pinboard from The Social Media Room offers a one-stop shop for things like whitepapers, podcasts, and even magazines that will help you up your marketing game. 2) Social Media Education Board. Drilling down a little deeper, this pinboard offers social media education, specifically. you know. Best part?
  • HUBSPOT  |  THURSDAY, APRIL 7, 2011
    [Social Media] Social Media Important to 90% of Marketers [New Data]
    It is clear that social media is increasingly becoming an important part of the marketing mix. Today, Social Media Examiner has released its 2011 Social Media Marketing Industry Report , an annual report surveying marketers about the role and application of social media in marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Social Media] 12 Ideas to Ignite Your Content NOW
    Sadly, I have to begin this list with what should be the most obvious recommendation … but perhaps the most useful: Add social sharing buttons to your content site. When I help businesses with their social media strategy, half of them do not have social sharing buttons on their website – even very large companies! Wrong.
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] Content Calendar for Content Marketing
    I have been working with one of our clients for a few years on their search and social media campaigns. Social media metrics that are provided in Facebook Insights including which posts generate a conversation or motivate someone to take an action. In general, the dashboard includes the whole 9-yards.
  • AD YOUR COMMENT HERE  |  THURSDAY, NOVEMBER 10, 2011
    [Social Media] Location-Based Marketing: Guest lecture notes
    I was able to guest lecture for Dr William Ward ‘s two social media courses at the Newhouse School earlier this week. Each class has gone over various topics in social media, and this week they focused on location-based technologies and marketing. I’ve included some of the key clips below.
  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 22, 2009
    [Social Media] Prospecting with LinkedIn: a how-to for B2Bs
    In any number of recent posts, we’ve always included LinkedIn in our Holy Trinity of B2B-useful social-media networks.
  • CHRIS KOCH  |  TUESDAY, AUGUST 16, 2011
    [Social Media] The crisis of buyer information in B2B and how to fix it
    It may seem facile, but social media are the answer. I saw a terrific interview recently with Ethan McCarty of IBM, who talked about how IBM is working to get its employees involved in internal knowledge sharing through social mechanisms. Image by roboppy via Flickr. If you would like us to stop calling you press…”.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 7, 2010
    [Social Media] Hail Mary Marketing
    We let weird fringe stuff like blogging, social media, SEO and content come to the party because it’s cheap and we can do it ourselves, and in so doing, we make it mainstream and change the game a little more. We lock-in long-term contracts for media, sponsorship, research, exhibit space and anything else we can think of.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 16, 2009
    [Social Media] Where should your corporate blogs live?
    Meanwhile, social media technology is changing constantly. Corporate-hosted blogs won’t be able to take advantage of the latest social tools that complement blogs without going to IT and getting some custom coding. Earlier this year I surveyed B2B marketers about their approaches to corporate blogging. Onsite. Offsite.
  • ACQUIRING MINDS  |  FRIDAY, OCTOBER 26, 2012
    [Social Media] Be Social or Be Fit?
    For the past year I have been anti-social: hardly a tweet and nary a blog post. While the social media wave has swept over the world, I have been navigating other waves. The rhythm of training and racing hasn’t left much time for the demands of producing content for social media. Nice to be back!
  • ACQUIRING MINDS  |  FRIDAY, OCTOBER 26, 2012
    [Social Media] Be Social or Be Fit?
    For the past year I have been anti-social: hardly a tweet and nary a blog post. While the social media wave has swept over the world, I have been navigating other waves. The rhythm of training and racing hasn’t left much time for the demands of producing content for social media. Nice to be back!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Social Media] 10 BtoB Marketers Predictions for 2010
    Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Social Media] Social Leaders Lift Their Brands
    Transparent Social Executives Build Brand Value and Empower Social Employees Should executives engage publicly on social media? While some say social executives bring authenticity to their brands, others say that it’s too risky, that these leaders are bound to slip up and say the wrong […].
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 22, 2011
    [Social Media] 12 B2B Marketing Predictions for 2012
    In addition, video will move beyond the website and social outlets and will be used to add depth to advertising messages. Social Media 5. Social advertising. Media Buying 7. Real time bidding platforms, ad exchanges and data exchanges will get a real foothold in B2B media buying. Content Marketing 1.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 25, 2013
    [Social Media] The Best of Marketing Made Simple TV – Scott Stratten of @Unmarketing on “How to Be Awesome (and Not)”
    He’s an awesome guest on Marketing Made Simple TV” @MelonieDodaro , Top Dog Social Media. Common mistakes made by companies in social media. Scott Stratten. “I heard Scott speak. Here’s what you will learn in this show. Why companies aren’t awesome – people are.
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 22, 2011
    [Social Media] Waiving Speaking Fee for Book Buyers
    My book Social Marketing to the Business Customer with co-author Eric Schwartzman was released last month and is now available through Amazon , Barnes & Noble , Borders and other booksellers. Everyone seems to be interested in the concept of using social media to reach a focused, select group of individuals.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Social Media] Mad Marketing TV looking for new primary sponsor
    Social Media. Social Media. The marketing show formerly known as Mad Marketing TV is actively looking for a new primary sponsor, effective April 1, 2012. Interested in sponsoring this awesome TV-like marketing show, which has interviewed marketing and sales experts such those listed below? Adele Revella. Buyer Personas.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 8, 2013
    [Social Media] 8 Steps To Become A Brand Publisher
    Because the world has changed drastically since the internet, social media and mobile broadband have enabled us all to become information resources for each other. The newspaper industry lost $40 Billion in advertising revenue since 2000 as traffic to social media sites soared. Content is the new advertising.
  • SAZBEAN  |  SATURDAY, JUNE 1, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of June 2, 2013
    Social Media Explorer) 17 Tips for Achieving Social CRM Success (CIO) What’s the Value of a Google Hangout for Marketers? News & Notes
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 28, 2014
    [Social Media] 9 Ways To Grow Your Sales With Pinterest
    Facebook and Twitter may have more users and get more press, but Pinterest is the social network of choice for businesses who want to increase their sales. 9 Ways To Grow Your Sales With Pinterest by Julia Campbell - Maximize Social Business. 5 Design Principles That Drive Social Customer Experience Marketing.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 6, 2013
    [Social Media] 4 ways to keep a blog on schedule
    Some people work better with a physical calendar, others prefer an electronic calendar that can be shared with an entire social media/content creation team. If you don’t already have a team of people who help run your social media and blogging, find someone within your company (or hire someone) who can. Delegate.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 19, 2012
    [Social Media] Basil Puglisi of Digital Ethos on Marketing Made Simple TV
    basilpuglisi has been recognized as a Top Conference Influencer on Twitter for Social Media Week NYC 2012 (@Kred & Ogilvy), The Corporate Social Media Summit NYC 2012 (@Radian6 & Useful Social Media) and the Social Media World Forum North America (@Synthesio). Basil C.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [Social Media] The Top-10 B2B Marketing Trends for 2011
    1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. This also means that more stringent demands for proof of ROI and revenue impact will be placed on social media investment.
  • WEBBIQUITY  |  MONDAY, APRIL 4, 2016
    [Social Media] You’ve Discovered SEO Keywords, But What’s Next?
    Listen for keyword usage in other channels as well, such as social media. For example, in this white paper on lead scoring, Socedo recommends treating social media keywords as lead activities. If you include SEO keywords in your lead scoring model, include social keywords along the same line. Group Your Keywords.
  • HUBSPOT  |  THURSDAY, JULY 9, 2015
    [Social Media] We Have a New INBOUND Speaker to Tell You About. Maybe You've Heard of Him?
    He doesn't shy away from social media -- even if it's not the "Big Three." He doesn't just use social media to tweet out funny stuff -- he also uses it to create a loyal fan base. For instance, he circumvented scalpers by releasing tickets directly through his social media accounts. Inbound Marketing Daily
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Social Media] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    Marketers are rethinking the way they qualify leads , and the traditional segmentation criteria that have become standard in the lead-buying lexicon (company size, industry, region) are no longer as indicative of likelihood to buy as socialgraphics, which include existence of a website, online review ratings, and social media activity.
  • MARKETING EDGE  |  THURSDAY, OCTOBER 21, 2010
    [Social Media] Geo Services Sparks Creative Carolina Panthers Purrsuit
    Time 23:17 I don’t believe social media is not about cookie cutter programs. Hitting on a single topic in marketing, social media and business communications. Time 23:17 I don’t believe social media is not about cookie cutter programs. Quick and to the point.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JANUARY 22, 2009
    [Social Media] You can't build your own television network
    I was in a long conversation the other day trying to explain the importance of social media in the world of marketing, as I suspect many of us have tried. Regardless of whether messages are consumed via push or pull, word of mouth or television, social media or mass marketing, there's a fairly simple structure.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Social Media] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Social Media. With tons of ideas on the best ways to use social media to boost your success, this blog will not disappoint. Learn all of the basic about social media, strategies, and marketing on your accounts. Do you need help with planning on when to post on social media? Social Triggers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 21, 2016
    [Social Media] How to create a joyful experience on the web
    I wanted to do a short post today on a subject that is plaguing a lot of people right now — a social media news feed that brings your day down. Each day my social media friend-feed is filled with web-induced angst: “There are so many fakers on the web — it makes me angry.” It's kind of like TV.
  • SAZBEAN  |  FRIDAY, AUGUST 27, 2010
    [Social Media] Brian Solis – Do Companies have a False Belief in Numbers?
    Tags: Analytics Business Marketing Social Media Social Networks Strategy
  • MARKETING EDGE  |  FRIDAY, JANUARY 29, 2016
    [Social Media] Tips For Creative Video Editing
    Hitting on a single topic in marketing, social media and business communications. This video about storytelling using resources that are not readily apparent as you sit down to edit the piece. It requires thinking creatively about video, sound, and transition elements of video. Quick and to the point.
  • CLIENT BRIDGE  |  FRIDAY, MARCH 15, 2013
    [Social Media] INFOGRAPHIC: The Evolution of Modern Marketing Automation
    From Marketo, here's an infographic about how advances in radio, television, the internet, social media, and the arrival of marketing automation technology has paved the way for modern marketing as we know it today. View Original Article
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 15, 2012
    [Social Media] Why Google+ Needs to be Jay-Z
    Google+ is probably not gaining enough ground to go mainstream as a social media platform and to do so, they need to “go Jay-Z.” The report concluded that essentially Facebook IS the social web for this demographic. I always try to get a sense of where they are with social media with a show of hands.
  • PR MEETS MARKETING  |  TUESDAY, APRIL 29, 2008
    [Social Media] Brave New World of Media Pitching: Twitter
    I have a page about how to pitch a blogger , but I'm realizing that this goes beyond pitching bloggers vs. traditional media. For this issue, it's how people are using Twitter for media outreach and relationship building. . Have you used Twitter for media/analyst relations? It's how do we pitch people in general? . del.icio.us
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 15, 2010
    [Social Media] The Mi6 Chart Toppers, November 2010
    Article/Post: 2010 Toolbox.com/PJA Social Media Index: Wave VI, IT Audience Results. Observation: Many brands, especially those in hitech, see traditional media, trade publications and websites as the primary area to generate publicity. But, Facebook is the social media juggernaut and can’t be ignored.
  • SAZBEAN  |  TUESDAY, DECEMBER 7, 2010
    [Social Media] The Importance of Consistent Brand Identity
    The same may be true if you’re using different profile names and identities with social media. One of the nice things about social media is that it gives you the opportunity to make your brand stand for more than just your logo. Make sure your social media personalities fit with your brand image.
  • SAZBEAN  |  TUESDAY, JUNE 15, 2010
    [Social Media] Making Your Brand Stand for More than Just Your Company
    One of the nice things about social media is that it provides the opportunity to make your brand more than a logo. Their site, Cree, Lighting the LED Revolution , is their base of operations for a social media campaign to involve their customers as well as their customer’s customers. What then? photo by Mr Guep ).
  • PR MEETS MARKETING  |  SUNDAY, MAY 23, 2010
    [Social Media] Social Marketing Strategy 101: Are you ready?
    Previously, I highlighted how I used social media. After reading recent posts by Dave Fleet and Social Media Explorer regarding the social media marketing ecosystem and measurement respectively, I wanted to expand upon my thoughts about how to take social marketing to the next level. Conclusion.
  • MARKETING EDGE  |  THURSDAY, SEPTEMBER 24, 2009
    [Social Media] Companies, Do You Want Continuing Revenues? Help a Customer Out
    In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. Trust among individuals practicing and advising in social media has to be pretty high these days. Time 29:58. The short answer is be generous. Schmaltzy?,
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 16, 2012
    [Social Media] The Story Behind Red-Hot Storify
    If you’re immersed in the social web it would be hard to miss Storify. So together we worked on this vision, this idea and came up with Storify which is basically kind of a new typewriter for this social media age. Companies also use it as a way to engage with their audience on social media.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 6, 2012
    [Social Media] Why Your Marketing Plan Needs A Content Strategy, Not Just SEO
    ” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. So, if you don’t have a blog, consider starting one.
  • B2B LEAD BLOG  |  FRIDAY, MARCH 18, 2011
    [Social Media] Friday Wrap-Up: This Week in B2B Marketing Tips
    SXSW is in full swing here in Austin, and it's exciting to see how social media has transformed (and been transformed by) the event. Happy Friday all! B2B organizations are getting more and more involved, and many of our partners, prospects, and customers are hosting events around town this week
  • AD YOUR COMMENT HERE  |  WEDNESDAY, DECEMBER 28, 2011
    [Social Media] 10 of the BEST Key Digital Media Happenings of 2011 to Get You to 2012
    We decided to bring some of the best “Best of” lists in digital and social media to make sure you know what went down in 2011, and what’s to come. Brain Zap Infographics iphone apps journalism social mediaWe’re diverging a little bit from the norm, since it’s almost the end of the year.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Social Media] 17 Compelling And Highly Usable B2B Marketing Statistics
    For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. B2B Social Participation. 86% of B2B firms are using social media, compared to 82% of B2C outfits.
  • THE POINT  |  THURSDAY, OCTOBER 20, 2011
    [Social Media] Radian6 Email Campaign Hits the Mark
    There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) The headine: “Strategically Social: 5 Keys to Becoming a Social Business” promises a specific, tangible learning benefit (“5 Keys”), drawing the reader into the copy.
  • HALEY MARKETING  |  WEDNESDAY, JULY 20, 2016
    [Social Media] How Not to Change Four Tires in Under 2 Seconds
    Because of this mistake, their team was ridiculed on social media for the coming months, receiving a tremendous amount of negative PR. Don’t let a slip-up in your process get you down, even if it was shared on social media. Marketing Tips Support excellence feedback Reputation Management service social media
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 6, 2014
    [Social Media] Content Marketing Lessons From The New York Times Innovation Report
    ” Less than 10% of traffic to The Times’ web site originates from social media. In an article for superhypleblog.com David Deal coins the phrase “content hustling” which he defines as “sharing an idea across multiple distribution channels ranging from a brand’s web site to its social media spaces.”
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Social Media] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Peter Kim delivers his blog posts about social business in short, easy to digest snippets. Social Business and Beyond. Posts You Might Like to Read: Why Are Social Media Sites Blue? The Future of Social Media (And What That Means to You). How Penn and Teller Turn the Audience Into Social Megaphones.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 14, 2010
    [Social Media] Social Interaction Designers are gunning for your website
    She’s also among the finest thinkers and writers on the social media scene. A confluence of changes in social media has created new ways websites can be used to encourage and leverage social interactions to accomplish business goals. Social interaction design is a sub-discipline of interaction design.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 1, 2011
    [Social Media] Thoughts for the tornado victims
    It should how social media enables total strangers to help each other. Come hear me speak about social media at the 140Conference on Long Island on May 26th. Sunday posts are different. Many, many years ago, on April 3, 1974, I lived through an F4 tornado (winds in excess of 207 MPH) – which killed 11 people.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 1, 2014
    [Social Media] DMFB Preview: Building Your Online Brand Through Customers
    That also extends to social media where, according to MarketForce , 81% of U.S. online consumers’ purchase decisions are influenced by their friends’ social media posts. Customers can generate links, drive social shares, and help build trust to a website, all of which are important factors in overall search performance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 31, 2015
    [Social Media] 25 High-impact blog posts from 2015
    What is the best social media platform for your business? Why it takes so long to achieve social media success. 25 Nuggets of essential social media wisdom. Your social media success may start with gray social media — I think this is a BIG IDEA. Content Shock. Now what?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 8, 2010
    [Social Media] Customers don’t care about Channels
    Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door. I didn’t think so.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, APRIL 1, 2010
    [Social Media] The Next Transition in Communication
    Social Media Solving this discovery problem, of course, was social media. However, social media creates huge volumes of communications, most of which are not of interest. Tags: mass media Social media Discovery Email marketing search However, these discussions were closed to outsiders.
  • ANNUITAS  |  TUESDAY, JULY 14, 2015
    [Social Media] The Change in B2B – 4 Rules To Live By
    Buyers are increasingly using the web and social media as sources with 53% saying that social media played a role in their purchase decision. According to the study, B2B buyers use a multitude of mediums to research and explore their purchase options with the web, specifically with social media leading the way.
  • REPUTATION TO REVENUE  |  MONDAY, MAY 4, 2009
    [Social Media] Put everyone in marketing? Yes, and with a social spin
    In fact, the recession is the perfect time to merge the basic idea of everyone supporting marketing with the mega-trend of social media. If we give them a social spin, the possibilities become a lot more interesting. Harvard management guru Rosabeth Moss Kanter last week suggested: "In a Recession, Put Everyone in Marketing."
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 20, 2011
    [Social Media] The Marketo Greeting Maker: Create a Fun Personalized Holiday Message worth Sharing
    We can’t help you there, but what we can do is help you create a fun mad-lib style custom greeting that will surely spread joy through your social networks and beyond. Social Media Uncategorizedby Jason Miller As marketers we are often way too busy to create a thoughtful, heartfelt message during the holidays.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 2, 2010
    [Social Media] StumbleUpon: It’s NOT About the SEO! 4 Compelling Reasons to Become a Heavy StumbleUpon User.
    I am going to admit that I first joined StumbleUpon as part of a strategy that the “SEO [Search Engine Optimization] Gurus&# recommend to create backlinks to your blog content from social bookmarking sites like Digg and Reddit. Social Media Marketing 101. Do you prefer another social bookmarking site to it? O.K.,
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 12, 2015
    [Social Media] The 10 best big company blogs in the world
    Social sharing activity. The site is good-looking, well-organized and blog posts seem to get an enormous amount of social shares. This is clearly one of the best blogs on the social media landscape and a reflection of a company culture that is open, responsive, and tuned to their customers. Important? Rich content.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] Clueless Hiring Managers – Check out this example
    I also know social media and I have over 6,100 twitter followers (all real people) and over 45 LinkedIn recommendation too. We love comments and those who share on social media? Social Media is gasoline.” For the role of Chief Sales and Marketing Officer. “Why depend on others? What do you think?
  • MODERN B2B MARKETING  |  SATURDAY, SEPTEMBER 15, 2012
    [Social Media] 13 Famous (and Must-See) Marketers at Dreamforce
    Founder of Copyblogger and CEO of Copyblogger Media and Editor-in-Chief of top 5 marketing blog (Adage Power 150). 20, 10:30am-11:30am, Secrets of Content and Social Marketing Success with Copyblogger ( Register ). Session: How to Set Your Social Media Priorities ( Register ) and Social and the C-Suite: Getting Buy In (FULL).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 23, 2016
    [Social Media] New research explodes the status quo of customer service
    Onstage haters versus offstage haters and the amazing data that points to radical new social media service strategies. Our podcast is also broug ht to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Related Stories Social Media Believe it or NOT!!!
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Social Media] Savvy Week in Review - August 5
    What Lady Gaga Knows About Social Media Success (That You Don't!) Google+ is the hottest social topic these days as people start to experiment and the will they-won't they debates rage on. 9 Steps to Building Your Social Media Framework - by @globalcopywrite. How can it be August already? Stay cool!
  • WRITING ON THE WEB  |  TUESDAY, SEPTEMBER 7, 2010
    [Social Media] Social Networking for Business: What’s Right for Yours?
    (As I’m on vacation for a week, I’ve invited Sydni Craig-Hart to share social networking tips.). The point is, participating in social networking is like participating in live networking. Take the time to do your research and find out EXACTLY which social networks your target market is hanging out in. Digg this!
  • SAVVY B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2011
    [Social Media] Savvy Toolkit - 100 Awesome Marketing Stats, Charts and Graphs
    Do you still have that one big Scrooge at your office who thinks Social Media, Blogging, Facebook is a passing fad? Some of my favorite stats to share are: In 2011 17% of the total marketing budget is spent on Social Media and the Company Blog. You aren't alone. The folks at Hubspot have done it again!
  • WINDMILL NETWORKING  |  FRIDAY, MAY 16, 2014
    [Social Media] 5 Practices For Success With Your Social Referral Program
    Recent studies show us that 69% of all the applicants come from social networks when only 8% of recruiters are presents on those. There is a real gap between both side and this is why this is the best time to set up a social recruitment program before others choose to go social too. Social Recruiting
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 6, 2017
    [Social Media] Can We Adapt Ourselves To Adaptive Content
    For years we have been arguing with our design team about creating the perfect social media visuals. I know seeing the cover image might have given you the creeps. But let’s try and focus, shall we? Every platform from Facebook, Twitter and LinkedIn has its size guidelines, and visuals need to be created according to […].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 24, 2015
    [Social Media] Erik Qualman Learns Who Really Owns the Content on Content Pros Podcast
    Erik started talking about social media while everyone else was talking about SEO. Now he gets questions about how to improve social media for business and what's the secret sauce to grow your Twitter followers. He created a video loaded with statistics that told the story of the importance of social media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 19, 2010
    [Social Media] Social Customer Support delivers Strong ROI
    In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! Tweet This! Share this on Facebook.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 26, 2014
    [Social Media] 5 Tips For Maximizing Your Video Marketing
    You probably know it’s important to use videos in your marketing campaigns because it increases engagement, improves click-through rates, and has the capability to spread like wildfire across social media; however, you may be confused about exactly how you should use video in your marketing campaign. million words.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 27, 2009
    [Social Media] Creating a measurement plan without losing your marbles
    Guest writer Jamie Lee Wallace contributes this post on our series of social media marketing measurement. Step 1: Create a social mindset The first step to successfully measuring the impact of your social media engagement is creating reasonable expectations and figuring out if you can commit to them.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Social Media] 5 Ways to Redefine and Retell your Brand’s Story
    This type of website design optimizes your site for media devices such as tablets and smartphones, so users can easily access your website from any device. Get Re-Socialized. Instead of tackling every social media platform, focus your efforts on three platforms. For a while, business is thriving. Here’s how: 1.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 7, 2015
    [Social Media] Quick Content Ideas For When You Don’t Have Time
    When you start discussing discussing social media and content marketing with a client, at some point you get “the look.” Now they’re taking on social […]. This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. I get it. Everybody has their own busy schedule.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 13, 2013
    [Social Media] What’s next for Klout? Turning a “blunt object” into a useful tool?
    In this video interview, the company’s founder lets us sneak a peak at his company’s journey, the “tip of the iceberg” of data that we see, and a vision of turning a “blunt object” of the current scores into something that will ultimately become more interesting and useful to social media enthusiasts.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Social Media] Early Birds vs. Night Owls: When's the Best Time of Day to Write? [Infographic]
    W riters were three times as likely to make spelling and grammar errors in social media posts compared to any other type of writing. While many people dread the sound of their morning alarm , an early start to the day could actually be the best thing for your writing. Apostrophe mistakes were the most common. Productivity Daily IGSS
<< 1 2 ... 98 99 100 101 102 ... 238 239 >>