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  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 3, 2010
    [Social Media] B-to-B Marketers: What Type of Twitterer Are You?
    read a post recently from Jason Falls (a social media guy who I admire), Four styles of marketing on Twitter , and thought he hit it right on the head. This entry was posted on Wednesday, March 3rd, 2010 at 9:04 am and is filed under Social Marketing , Twitter. How Do You Measure Social Media Success?
  • SALES LEAD INSIGHTS  |  FRIDAY, JANUARY 29, 2010
    [Social Media] The Top 10 Silly Marketing Mistakes B2B Marketers Make: Your Input Wanted (and Rewarded)!
    These can be anything from email or PPC ad campaign no-nos and social media blunders to “old school&# marketing snafus involving trade shows, print ads, etc. We can’t promise to make you famous, but if you share your top 10 list of silly mistakes that B2B marketers make, we’ll include you in our upcoming e-book.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Social Media] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    2) How to Harness Social Networks to Drive Growth - This video will teach you learn how to harness OPNs (other peoples’ networks) to drive demand and growth for your business. 13) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. Source: Social Media Examiner ).
  • VIRALLY BLOG  |  FRIDAY, MARCH 7, 2014
    [Social Media] Digital In Kent
    To hear about the very latest in social media and new ways to win new business from renewed speakers such as: Luke Quilter – Sleeping Giant Media. Zoe Cairns- ZC Social Media. 'Kents biggest Digital Marketing event takes place again this year in The Orchards, East Malling. 15am to 5:15pm. Wednesday 26 March 2014.
  • SOCIAL MEDIA B2B  |  SATURDAY, JUNE 25, 2011
    [Social Media] Smart B2B Content, Awesome B2B Content and the Grid
    Every B2B social media approach needs to start with remarkable content. As social cues become more important to search results, compelling content has become even more critical to successful inbound marketing. We round this out with some thoughts on challenges and fears of social media. from Eloqua Blog.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2011
    [Social Media] Facebook Provides New Resource for Non-Profits
    The most popular social network announced its launch of a new resource center specifically designed to support not-for-profit organizations. This is an exciting new step for organizations looking to improve their cause-marketing initiatives through social media. Free Webinar: Promoting Nonprofit Events With Social Media.
  • SMASHMOUTH MARKETING  |  MONDAY, MARCH 29, 2010
    [Social Media] B2B Demand Generation Boot Camp: Next Gen Inside Sales Training
    Inbound Marketing, Outbound Marketing, Marketing Automation and Social Media are all brought to the introductory level so that our reps become marketers, not just sales reps. Over the past four months Green Leads has been starting new reps on the first Monday of each month. Inside sales seems to be like that, growth and replenishment.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 20, 2013
    [Social Media] Sales Prospecting Perspectives Weekly Recap - Week of September 20, 2013
    Social media has grown to be a powerful way for brands to build connections with their customers and audience. At first, businesses on social media sought to acquire as many fans and followers as they could. Read the post to see how she recommends we score leads based on social media. Enjoy!
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 13, 2011
    [Social Media] Savvy Toolkit - Hubspot's Marketing Grader
    How effectively is my business using social media? Need an early new year's resolution idea? suggest you run your company URL through Hubspot's Marketing Grader. This new and improved version of the original Website Grader gives a more comprehensive view of your total inbound marketing efforts via your website.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 14, 2010
    [Social Media] Use Twitter to Talk Up Your Brand to Tradesmen
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Use Twitter to Talk Up Your Brand to Tradesmen If you don’t talk up your brand on Twitter and other social sites, you’re missing the boat. take my survey [link].
  • B2BMARKETINGSMARTS  |  THURSDAY, FEBRUARY 3, 2011
    [Social Media] B2B marketers: Have you earned your cred?
    Even with marketing automation they are up to their necks in the day-to-day management of making sure stuff gets done — “stuff&# being the creation of content, emails, direct mail, social media initiatives, trade show preparation, you name it. What he presents is the proposed marketing plan for the upcoming 12 months.
  • WEBBIQUITY  |  MONDAY, JANUARY 7, 2013
    [Social Media] New Tool to Measure Web Presence Optimization
    It’s a super-set of SEO, encompassing owned, earned and paid media, or presence. As noted here previously, with more than 90% of high-value buying decisions now starting with online research, it’s imperative for companies to be “everywhere” online when buyers are looking for information about what they offer.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 3, 2011
    [Social Media] B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers
    Social media is huge and growing. What role does social media play in B2B demand generation today? Some B2B marketers, especially those with more time than money, have had success generating leads with social media. Mac is also publisher of Sales Lead Report ® and B2BMarketing Technology Insights ™.
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Social Media] Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]
    Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Severely. Then something magical happened. What's Going On?
  • LEADSLOTH  |  FRIDAY, JULY 10, 2009
    [Social Media] Demand Generation Blogs Continued
    Rebekah and her team write about demand generation, with lots of good articles on content marketing and social media. In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. B2B Marketing Zone. DemandGen Report. Gary Katz, Marketing Operations at Work.
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Social Media] Facebook Conversations Do NOT Lead to More Views [New Data]
    For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. Once again, we find that conversations have very little (if anything) to do with reach-building social media marketing effectiveness. Biggest Webinar Ever: The Science of Social Media 2011.
  • B2B LEAD BLOG  |  MONDAY, MAY 16, 2011
    [Social Media] The VP of Marketing Corner
    All of the “classics” are in abundance—better website, better messaging, more social media As the first senior marketing executive at an early stage technology company, the demands for urgent attention are without end.  Even in a very successful company, marketing is often playing catch-up with the rest of the organization. 
  • AD YOUR COMMENT HERE  |  THURSDAY, JULY 21, 2011
    [Social Media] 10 Interesting Content Ideas for You
    Creating social content requires skill, but like any skill it can be refined with some practice and tips. Whether you’re a beginner looking for some guidance or an expert looking for some fresh ideas, the following tips will help you create innovative, original and interesting content for the correct social media platform.
  • CONNECT THE DOCS  |  MONDAY, JANUARY 31, 2011
    [Social Media] ClickInsights: What was your "Aha" moment in 2010? - Part 1
    During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. "Delve into social media marketing." immediately knew the world was super hungry for a lot more social media marketing knowledge. That’s social media."
  • B2B MARKETING ZONE POSTS  |  TUESDAY, AUGUST 3, 2010
    [Social Media] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
    The following are the top items from featured sources based on social signals. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;You must have a strategy before you begin social media,&# I say at my talks.
  • B2BBLOGGERS  |  FRIDAY, JULY 9, 2010
    [Social Media] 11 Ways To *Be* On Twitter
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 11 Ways To *Be* On Twitter July 9th, 2010 | By Jeremy Victor "Really bud, you just need to be yourself." Be Candid 11.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Social Media] Google+ to Lead to the Comeback of Google's Realtime Search
    Realtime Search was Google's way of including relevant posts and data from sites like Facebook, Twitter, and other social media services in real time. Thought you could put social media optimization on the back burner because of Google's discontinuation of Realtime Search? How is your social media presence faring?
  • VOLACCI  |  TUESDAY, OCTOBER 29, 2013
    [Social Media] Target Your Social Marketing with Facebook Custom Audiences
    'Last Wednesday Facebook announced a full release of its Custom Audiences feature to all advertisers on the mega-sized social network. Custom Audiences is a targeted advertising tool that allows Facebook page owners to upload a list of their email contacts for Facebook to match to social profiles. social media marketing , facebook
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Social Media] Enough Already! 7 Marketing Predictions We're Tired of Hearing
    3) Social media will be all about engagement. Not to be a Debbie Downer , but engagement isn''t the only thing that works on social media. So make sure you''re finding a balance between broadcasting messages, generating leads, and actually engaging with your social media followers. So let''s get to it!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 2, 2013
    [Social Media] Five marketing and business lessons from Japan
    met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here. While social media use is growing in Japan, it is not the dominating cultural force for change as it is in other parts of the world. Bowing deeply.
  • THE FORWARD OBSERVER  |  FRIDAY, OCTOBER 4, 2013
    [Social Media] Why B2B Email Marketing Is Sexy (And It Knows It)
    And compared to other, newer marketing tactics like social media and viral videos (like this one of the above pictured Spandy Andy ), it just doesn''t seem quite as sexy. Email actually predates the popular Internet era and social media. Poor email marketing. There are reasons for this perception. Not as sexy.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 11, 2013
    [Social Media] How B2B Organizations Can Create More Effective “About” Pages
    Social media is part of the reason. Prospective buyers have greater access and ability through social media to research a B2B vendor. Media assets such as executive interviews and product demonstrations. Links to company social media assets. And that should change. Showcase Coverage. RavenTools.
  • SYNECORE  |  THURSDAY, SEPTEMBER 12, 2013
    [Social Media] Visual Social isn't Vanity, it's Vital.
    'In the world of social media, the term "vanity metrics" gets thrown around quite a bit as an effort to describe what has been labeled as superficial metrics (the # of page likes, followers, downloads, etc.), Now, don''t get me wrong, there is a hierarchy of importance when analyzing your social media strategy. test.".
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 6, 2012
    [Social Media] Facebook, Tumblr, Twitter, Oh My!
    Social media is becoming more and more prevalent in marketing today. With so many different social media platforms out there, it can be hard to know which to use, which to ignore, and how to go about leveraging all these different media outlets. Maybe you don’t spend ? of your life online like I do. Linkedin.
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Social Media] Fulfill your resolution to blog in 11 steps
    If you start seeing more consistent readership and deeper popularity as manifest my consistently-increased social sharing (by people other than you and your best friends) then you’ll start seeing your metrics move more reliably. 9) Social media has become an essential part of the blogging life: I can’t say this enough.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Social Media] Is The Corporate Website Dead?
    He declares that “the online presence of a brand will increasingly become  the sum of its social exchanges across the web and not the website  that many currently call home.” To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Social Media] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  Create a poll to send to your readers via social media or email and ask them what kind of content they’d be interested in consuming.  Guest post by {grow} Community Member Sarah Goliger.
  • DELICIOUS B2BMARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [Social Media] Get the Most Out of Twitter Hashtags
    Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! POLL] View Comments Related Stories 40+ Social Media and Web Development Job Opportunities View Comments New Twitter Rolls Out to More Users, What Do You Think So Far?
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Social Media] Savvy Toolkit - SEO Periodic Table of Ranking Factors
    It also give you some actionable and logical steps in terms of ways you can use social media to build rank with your site. So I am thankful to Danny and the folks at Search Engine Land for their recent creation of the Periodic Table of SEO Ranking Factors.
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 18, 2009
    [Social Media] Why Being Visual Can Bring Beautiful Business Results
    That makes for pretty good social media marketing because he is adding to the online conversation. Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing. It’s hard to make things easy. And, it’s even harder to be amusing at the same time. Sometimes there is almost no extra print content below his image.
  • DIGITAL VOICES  |  SUNDAY, NOVEMBER 14, 2010
    [Social Media] Beyond minimalism in the on-the-go music information experience
    Maximizing the effectiveness of your social marketing activities Identifying & Selecting the right Content Management System for your Website (part 2 of 2). -->. -->. Social Media. social marketing. social media. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Categories.
  • DIGITAL VOICES  |  SUNDAY, APRIL 24, 2011
    [Social Media] Harnessing the actionable web chatter
    The 11 commandments of football – for Managers Maximizing the effectiveness of your social marketing activities. -->. -->. Social Media. social marketing. social media. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Welcome to 404 error page! This is probably our fault.
  • CLIENT BRIDGE  |  TUESDAY, MARCH 15, 2011
    [Social Media] Attributes of a Thought Leader
    As social media grows, research shows that trust in “credentialed experts” and “company technical specialists” is rising. There's a hunger for thought leadership in social media. These leaders must be well-rounded enough to be comfortable in a number of arenas. Able to make others receptive.
  • CLIENT BRIDGE  |  FRIDAY, MARCH 4, 2011
    [Social Media] Blogs - The Centerpiece of Content Marketing
    Blogs should be the hub of content marketing because they combine the strength of social media with print-publishing functionality. Blogs are part of a company's owned media. Extend your brand without paying for third party media. Blogs support an array of media formats. Justifying Blogs: Blogs are easy to use.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 14, 2012
    [Social Media] Speaking Directly About B2B Direct Marketing With BtoB Magazine
    As much as I rely on blogs and social media for information about B2B marketing, I still look forward to each new issue of BtoB Magazine landing on my desk. Whatever your industry, I’m sure you. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 22, 2013
    [Social Media] Sales Prospecting Perspective Weekly Recap - Week of February 18, 2013
    But first I need to share with you an interesting article I found this week that discussed some statistics on Social Media in 2013. The results revealed that 38% of companies will be increasing their investment in SMMS (Social Media Management Systems) this year, and 62% will increase their overall social media investment.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Social Media] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Marketo uses memes in social campaigns to generate additional engagement. We also use a lot of custom images on social channels to promote content assets, events, and special offers. Visual content draws the attention of your social media followers, enticing them to click on your CTA. Going Guerrilla. What is a meme?
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 2, 2012
    [Social Media] Find New Customers is primed and ready for a great 2012!
    Three times a week with our Laugh and Learn with Find New Customers show) Not only is it the most TV-like show out there, I also have world-class guests who are experts on buyer personas, content marketing, social media, lead nurturing and scoring, etc. We love reading your comments and those who share on social media.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [Social Media] Savvy Toolkit: 101 Marketing Charts and Graphs
    This Marketing Data and Research presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook It's the holidays and we're plenty busy, but we couldn't resist a quick peek at this robust collection. But this report isn't just about social media.
  • WINDMILL NETWORKING  |  MONDAY, MAY 12, 2014
    [Social Media] In Sales, Which is More Valuable, Your Brand or Your Accounts?
    by Craig Jamieson - Maximize Social Business. Related Stories What If Your Prospects Are Not Using Social Media? Social Sales 'Let’s face it, we salespeople have a tendency to be nomadic. Really good salespeople are in constant demand and that includes fielding offers from competitors.
  • B2B VOICES  |  THURSDAY, MAY 12, 2011
    [Social Media] Five Questions on the Profession of Public Relations
    By far the greatest change has been technology — from email to websites to social media. Everyone is focused on social media but it’s not so much the technology — that’s a big part of it — but the way this technology is used by media, competitors, legislators, etc. That is changing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 10, 2012
    [Social Media] 5 Stats You Need to Know About Online Video Marketing [Infographic]
    Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. by Jesse Noyes | Tweet this Today’s infographic comes courtesy of Brainshark, Inc. You can thank Brendan Cournoyer , Brainshark’s content marketing manager, for the post below.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Social Media] The 3 Most Important Aspects of Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Social Media – With social media , you can build a following, share your blog posts and engage in conversations with your prospective customers.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 2, 2011
    [Social Media] 5 Tips for Developing Strong Buyer Personas (via )
    In fact, in his great new book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review, … Read More. Updated with recent news. B2B Lead Generation | 5 Tips for Developing Strong Buyer Personas Buyer Personas are the foundation of great B2B marketing. Stay tuned.) Filed under: Demand Generation.
  • SAZBEAN  |  TUESDAY, JUNE 22, 2010
    [Social Media] Is Measurement Always Necessary?
    What if you’re just starting off in social media or a marketing plan and you’re not sure whether it’s working? Learn how to use Google Analytics to measure social media success! As a Web Strategist (and an engineer), I’m a bit of a numbers geek. Measurement is an important part of any strategy.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2012
    [Social Media] 10 Ways Small Business Marketers Can Crush Big Competitors
    Have a social media personality. This results in social media policies that can sometimes make the endeavor less than, well, social. You can sidestep that hurdle and use social media the way it's intended to be used -- like a human being. Get really social. But why not dream big?
  • SYNECORE  |  WEDNESDAY, MARCH 6, 2013
    [Social Media] Why Every Business Should Be On Pinterest
    Is Pinterest the most sales actionable social network out there? Because the site’s very structure makes it the most sales-actionable social media platform around. Setting philosophy aside, here are some hard numbers in support my contention that Pinterest is the most sales-actionable social network out there.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 30, 2012
    [Social Media] Three Ways Personas Improved My Marketing
    What I didn’t understand as well was, for example, how the rise of social media and marketing automation affected a marketing manager’s day to day job. For my PR audience, I knew the rise of social media, the decline of the trade press and a tough economy put pressure on them to deliver more measurable results.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 5, 2010
    [Social Media] Have You Started a Company Blog? Maybe You Should.
    While personal blogs have stalled in recent years as consumers move towards social networking and microblogging, company blogs are on the rise. This entry was posted on Tuesday, October 5th, 2010 at 9:00 am and is filed under Marketing Trends , Social Marketing. How Do You Measure Social Media Success? Maybe You Should.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 13, 2011
    [Social Media] Why Integration of Social and Traditional Media is Important
    But it takes more than just playing lip service to social media by adding a Twitter or Facebook bug to your ads, PR and direct marketing plans. Tom Martin , founder of Converse Digital, outlines 6 steps in establishing a social media framework: What’s the goal ? This certainly applies with marketing.
  • ENGAGE  |  FRIDAY, JUNE 3, 2011
    [Social Media] 7 Steps to Dealing with Information Overload
    He has helped to turn abstract concepts into concrete ideas that have paved the way and poured the foundation for a ton of social media initiatives. He says “(t)his has precious little to do with social media marketing, but everything to do with human business.&# So how do we do it all? How do we keep up? Focus.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 9, 2009
    [Social Media] Research shows small business owners struggle with Twitter
    The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used. But even that figure may be deceptively high – the survey sample was of business leaders already using some form of the social web.  Business.com, December 7, 2009, [link].
  • PHOENIX RISING  |  WEDNESDAY, JULY 15, 2009
    [Social Media] A Shiny Needle in the B2B Marketing Haystack
    Tom: There are topic-focused content aggregators and quasi-publications like Social Media Today for social media and Search Engine Journal for SEO, but there was nothing specifically focused on B2B  marketing.    Social filtering will bring the meaty stuff to the top. Here's the scoop.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] 5 Tips for Awesome Slideshare Content Inspiration
    am starting Slideshare series here, at Maximize Social Business, giving you lots of tips on how to quite easily add Slideshare to your content marketing plan and even become a superstar there. She has 7 years of experience in search and social media marketing. Yes, … Continue Reading. SlideShare
  • THE FORWARD OBSERVER  |  THURSDAY, JANUARY 31, 2013
    [Social Media] B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months
    Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns. Social Media Marketing – Includes strategies on how to convert your social traffic into sales leads , primarily with Twitter, Facebook and LinkedIn. It usually includes copy related to the ad or CTA.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 3, 2011
    [Social Media] Content Curation. 5 Ways to Succeed, Eventually
    Jason Falls of Social Media Explorer publicly states his Twitter strategy is “find good shit and share it.” Recognize, however, that c ontent curation is a long-term social media strategy. B2B Lead Generation | Content Curation. One of our favorite bloggers is Jay Baer of Convince and Convert. Neicole Crepeau. Saturday.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 31, 2011
    [Social Media] Savvy Toolkit: Influence vs Popularity - Does Size Matter?
    Last week on the Social Media Panel at DemandCon I got in a friendly debate with a fellow panelist about whether quanity or quality of social media connections is more important. For me I am a quality girl! don't want 50K LinkedIn connections like my fellow panelist has. What do you think?
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 10, 2012
    [Social Media] 6 Steps to Inbound Marketing Success [Infographic]
    Generate more traffic through effective blogging , social media , SEO and paid search. As promised, here is the second infographic addition to my   8 great marketing infographics to inspire you in 2012. This next one is called “ The Inbound Marketing Process Infographic.” The 6 Steps to Inbound Marketing Success.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 17, 2011
    [Social Media] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
    And for those of you who unfollowed me, I understand…My output has caused another  Social Media Hangover. Then Guy Winch  gave us the formula for “Turning Unhappy Customers Into Fans.&#    Sandy Carter  compelled us all to become &# Social Businesses.&# met the best people in the business. But I know I missed a few.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 29, 2012
    [Social Media] How to Use Google Plus for Personal Branding and Establishing Author Rank
    It is true, though, that Google+ is still small compared to social media leviathans like Facebook and Twitter. And with Google+, your content and your followers’ resharing of it have far more potential reach than on any other social network, as I’ll explain in a moment. Photo credit: Aray Chen). Benefits? Will you?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 20, 2010
    [Social Media] Customer Service: Have You Called Yours Lately?
    With the advent of social media, there are more ways that an unhappy customer can let the world know about a bad experience with your company. This entry was posted on Wednesday, October 20th, 2010 at 9:00 am and is filed under Marketing Tips , Social Marketing , Traditional Marketing. How Do You Measure Social Media Success?
  • B2B LEAD BLOG  |  FRIDAY, APRIL 15, 2011
    [Social Media] Friday Wrap-Up: This Week in B2B Marketing Tips
    What B2B Social Media Are.And Aren't I feel like a week doesn't go by in which I'm not sharing a post about social media, but the fact of the matter is: it's a hot topic Happy Friday everybody! Please enjoy some of our favorite tips from around the blogosphere this week!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 13, 2011
    [Social Media] People are a lot more fun than traffic
    But as I’ve become immersed in the social web, is it just me, or does that just ring kind of hollow? And I believe that especially on the level of social platforms, more of a “people and conversation&# focus can make or break a campaign and a whole social media presence. Massive traffic.  What is traffic?
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 24, 2010
    [Social Media] Hispanic Contractors: What Are You Doing to Reach Them Online?
    This online population is young and thriving according to a new report, Hispanics Online: Demographics and Media Usage,  and are very active online. Social media lets them identify themselves to you. How Do You Measure Social Media Success? What does this mean for those of us who want to sell them stuff?
  • HUBSPOT  |  MONDAY, JULY 8, 2013
    [Social Media] 10 of the Best Pinterest Boards to Teach You About Marketing
    This pinboard from The Social Media Room offers a one-stop shop for things like whitepapers, podcasts, and even magazines that will help you up your marketing game. 2) Social Media Education Board. Drilling down a little deeper, this pinboard offers social media education, specifically. you know. Best part?
  • WORKFACE  |  TUESDAY, SEPTEMBER 6, 2011
    [Social Media] Messengers of Trust: Part II
    At the advent of social media, companies became threatened. Some forbid or policed their employee’s use of social media. Some companies recognized incremental marketing and sales value from social media, which created demand for social media automation and content management system tools.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 23, 2010
    [Social Media] Alterian Alchemy Knits Together Marketing Components
    Alchemy will also include revised and expanded versions of Alterian's social media, Web content management, Web analytics, and email solutions. Summary: Alterian just announced Alchemy, which provides a new interface and tight integration across existing components. Happily, there’s more here than new labels. across channels.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 11, 2009
    [Social Media] Savvy Week in Review - December 11
    Google Will Force All B2B Companies To Tweet by @KBodnar32 Kipp Bodnar explains why it's less important for B2B companies to appear first in traditional Google search results -- and increasing vital that they engage in social media. SciFi or Social Media? We have a lot ofavorite picks for you this week. The Savvy Sisters.
  • LEADER NETWORKS  |  THURSDAY, OCTOBER 18, 2012
    [Social Media] Introducing The Social Business Benchmark ™ Program
    Last month I blogged about "Ten Questions: A B2B Online Community Readiness Checklist" to identify the key elements for successful social business programs. was very pleased to learn these ideas touched readers far and wide as they struggled to develop social business strategies for their organizations. Not so fast!
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 4, 2011
    [Social Media] Attend a Free Social Selling Workshop #S20C
    With a successful launch and great response to the Social Selling University, we are hosting a Social Selling Workshop to help educate and enable sales professionals to the impact that can be made by incorporating the use of social media to the sales process. Social Selling B2B b2b sales customer 2.0
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Social Media] The Essential Best Practices to Successfully Prospect Inbound Leads
    However, many salespeople overlook two important areas: Social Media. Social channels give you better context about who your contact is and what''s going on right now in their life and in their company. Track what your contact is talking about on social media (and what their company is talking about). Really?".
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 18, 2010
    [Social Media] Link Thought Leadership to Intelligent Client Discovery
    One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. They’ll increasingly realize it’s difficult – if not impossible – to engage decision-influencers/makers in these media without compelling perspectives to offer.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 9, 2010
    [Social Media] Report: Blogs Are An Important Part Of The Marketing Mix
    And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 4, 2010
    [Social Media] Podcast: How Green Technology is Affecting the Plumbing Industry
    How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? You can hear the entire interview here. You can follow any responses to this entry through the RSS 2.0
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 15, 2010
    [Social Media] Savvy Week in Review - Oct 15
    Research: Social Media at Work by @CYNC_marketing Wondering how IT decision makers and other tech marketers are using social media? How can the leaves already be turning?! If like us you feel as though the days are whipping by, sit back, relax, and soak in these great reads. We promise they're worth your time! FUN ALERT!
  • MI6 MARKETING AGENCY  |  FRIDAY, MARCH 25, 2011
    [Social Media] February Mi6 Chart Toppers
    1 Chart: Where CMOs, Worldwide, Are/Aren’t Seeing ROI with Social Media (Source: Bazaarvoice/CMO Club via @eMarketer). Quick Thought: Within this peer group of CMOs 77% of them are using social media. 2 Chart: Level of Importance Social Media Tools Play in Inc. February 2011. Let’s Get Started!
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [Social Media] The Rise of the Content Marketer « The Effective Marketer
    Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e. And scary?
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, FEBRUARY 28, 2011
    [Social Media] YouTube for B2B Marketing – Really?
    We help many companies with marketing and social media strategy. For example: Video can engage your audience better than other media. Especially when integrating with other social media channels, YouTube improves your SEO and natural search. They express many concerns: What’s the ROI? Your videos get shared more.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 3, 2012
    [Social Media] Why Cold Calling emails almost never work
    We love to read comments and appreciate those who share on social media. Ever get an email with the deal of the century? Sure you have. have too. But there’s a problem with those emails. People read them with a finger on the delete key. Cold emails are almost never successful. What do you think?
  • THE TOP LINE  |  THURSDAY, JUNE 23, 2011
    [Social Media] The power of Twitter Hashtags: Crowdsourcing gems
    This morning,WBZ radio hosted a fantastic panel on social media. Their individual and combined knowledge of social media is incredible and the meeting was packed with great soundbites and case examples. In fact, many of these gems were grist for individual blog posts–even for an experienced user of social media.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 17, 2010
    [Social Media] Lead Generation: Focus of B-to-B Online Marketers
    Possibly related posts: (automatically generated) Manufacturers Shifting Marketing Dollars 5 Highlights from Global Spec Marketing Trends Survey Are B2B Social Tactics Different Than B2C ? How Do You Measure Social Media Success? You can follow any responses to this entry through the RSS 2.0 take my survey [link].
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 6, 2010
    [Social Media] Are you Using Blogs to Reach the Professional Tradesmen?
    While it may be true that social networks and microblogs have outpaced the traditional blog, the opportunity for you to build  thought leadership and branding is better served by blogs. Blogging has become an accepted part of the online media landscape and blogging is easy to do. How Do You Measure Social Media Success?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 4, 2014
    [Social Media] Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel
    So we are indeed seeing an expansion of marketing automation along two dimensions: beyond email to media such as paid advertising and Web personalization, and down the funnel towards customer growth and retention. This will use paid advertising and social media, supported by unified databases built with Customer Data Platforms.
  • GREAT B2B MARKETING  |  FRIDAY, APRIL 13, 2012
    [Social Media] When in Doubt – Start Marketing
    Where to Find B2B Sales Leads Where to Find B2B Leads Social Media Marketing Lack of time. One of the best is social media. For ideas in this area, read my recent blog post, Social Media – Can It Be Used to Generate Leads and Revenue? This is equally true with your B2B marketing efforts. Lack of knowledge.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 22, 2014
    [Social Media] 5 Ways To Be More Productive on Instagram
    But is there really a business case for this visual social platform?  Ways To Be More Productive on Instagram by Tammy Kahn Fennell - Maximize Social Business. Related Stories Your Real Estate Social Media Strategy is a #Fail. They think so. Recently, they released a video to showcase larger brands using the platform.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 6, 2011
    [Social Media] Thesis vs Genesis – Comparing Premium WordPress Themes
    For example, to add my social sharing buttons without a plugin, I have the following code in my custom_functions.php: add_action('thesis_hook_byline_item','custom_byline'); function custom_byline() {. class="social-single"><div. Read more about adding social sharing buttons in single post template pages here.). Enjoy!
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 8, 2011
    [Social Media] 4 Social Ways to Make B2B Direct Mail More Effective
    With all the recent talk about cutbacks in the US Postal Service due to reduced volume of mail, this seemed like a good time to look at ways to use social media to make your B2B direct mail more effective. Here are four ways you can incorporate social media into your direct mail campaigns to make them more effective.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Social Media] 7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)
    If you ask marketers outside of the ecommerce world , Pinterest still has a lot of work to do to prove itself as a viable social media network. It's just not right for your industry, and besides, Facebook and Twitter are all the social media your business needs, right? Not necessarily. How "boring," right? 1) Healthcare.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 1, 2013
    [Social Media] Concrete actions toward creating more a more civil social web
    'Click here if you can’t see my video interview with Kami Huyse. hope you’ll watch this short video because it talks about a new project everybody needs to understand and support — a non-profit organization called CiviliNation and an accompanying book on creating a more civil online world.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 13, 2014
    [Social Media] Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers?
    Social Media Today predicts “short attention span storytelling,” including VINE videos, Instagram photos, and motion GIFs, will take center stage in the year 2014. Without a coherent story to bring together the message,” writes Social Media Today, “all [readers] have is more disconnected dots, more noise, more confusion.”.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Social Media] Who Won a Markie Award?
    Social Media Innovation:   Infoblox. by Jesse Noyes | Tweet this The red carpet. The glamorous post-award interviews. The shouts of “I can’t believe it! We won!” ” No, I’m not talking about the Oscars. That’s the feel and color from the annual Eloqua Markie awards. Event Nirvana: McAfee.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Social Media] Top Blogging Statistics: 45 Reasons to Blog
    1) 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. 8) 23% of total Internet usage time is devoted to social networks or blogs. Tweet (Source: Dream Systems Media ). small businesses use social media to promote their businesses. Social Media and Blogging.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 16, 2013
    [Social Media] 4 Tips for a Mobile Optimized Facebook Experience
    As … Continue Reading 4 Tips for a Mobile Optimized Facebook Experience by Zsuzsa Szabo - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. 'Last month Facebook reported that 78% of its users log in from mobile within the US. It’s a huge number.
  • EMAGAZINE B2B BLOG  |  TUESDAY, MARCH 12, 2013
    [Social Media] Best eMagine Posts on Lead Generation
    Pointers for using social media for lead generation. Many B2Bs still think of social media as merely an image/awareness-building vehicle.  But an increasing number are starting to aim at least part of their social-media effort straight at lead generation, as we noted in this earlier post …and you can, too.
  • CONVERSIONATION  |  THURSDAY, JULY 28, 2011
    [Social Media] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
    With social media marketing, we noticed exactly the same phenomenon at first (and unfortunately still do with many companies). The isolated approach of social and the overenthusiastic focus on social media themselves often resulted in zero results (except perhaps on the ultra-short term). Sounds familiar again?
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