CRIMSON MARKETING | WEDNESDAY, NOVEMBER 19, 2014
[Social Media] Infographic: Mobile Market Domination and How to Adapt
Likewise, marketing technology and social media strategies should be focused on mobile consumers as well. mobile-optimized webpage will ensure social shares by mobile users. He is based in Southern California, and is also versed in social media, video production, viral marketing, computer networking and cloud technologies.
ANNUITAS | TUESDAY, JULY 16, 2013
[Social Media] Simple Social Selling Secrets
Social selling really isn’t all that new, the most successful salespeople have been using social selling techniques and utilizing social media to connect with their Buyers for years. Blog B2B Marketing Buyer''s Journey Demand Generation matt heinz Social selling
FEARLESS COMPETITOR | TUESDAY, APRIL 5, 2011
[Social Media] Marketing as a Revenue Engine
Comments included the power of Linkedin, using the website for lead generation, integration with marketing automation, using Search Engine Optimization (SEO) and social media to attract people to the website, and measuring EVERYTHING – all key points. B2B Lead Generation : Is Marketing Really a Revenue Engine? contact-form].
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 3, 2013
[Social Media] What does it take to start a blog these days?
New entertainment alternatives and social media distractions have probably challenged blogging’s role as the king of content. There are several blog posts referenced in this podcast so here are some handy links if you want more depth on this subject: From Mark: How the physics of social media is killing your marketing strategy.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JULY 24, 2014
[Social Media] 26 Reasons Digital Marketing Matters So Much to the C-Suite
Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study).
FEARLESS COMPETITOR | FRIDAY, APRIL 20, 2012
[Social Media] Laugh and Learn with Find New Customers | Marketing Words
We read all your comments and appreciate those who share on social media. In his weekly B2B marketing show, Jeff Ogden, President of Find New Customer s shares a key marketing lesson using wit and humor. We hope you’ll tune in each week for a new Laugh and Learn show as well as our Mad Marketing TV show. What do you think?
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, OCTOBER 21, 2014
[Social Media] Mobility, mobile commerce, and the worst apps in the world
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. ” And perhaps it is finally true.
SAZBEAN | WEDNESDAY, AUGUST 31, 2011
[Social Media] Marketing Fact vs. Marketing Fantasy
There are a lot of misconceptions about the usefulness of social media and inbound marketing techniques by both B2B and B2C companies. This slideshow by HubSpot compares those marketing fantasies to what’s actually happening (marketing fact). Marketing fact vs Marketing fantasy. Marketing News & Notes
TRADESMEN INSIGHTS | TUESDAY, JULY 6, 2010
[Social Media] Adding Social Icons Helps Drive E-mail Marketing Campaigns
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Adding Social Icons Helps Drive E-mail Marketing Campaigns We all use e-mails as part of our marketing strategy, but have you considered adding social sharing options?
MARKETING EDGE | FRIDAY, AUGUST 27, 2010
[Social Media] Seth Godin, Peter Finch, and Your Success
Hitting on a single topic in marketing, social media and business communications. Tags: corporate marketing marketing digital marketing Linchpin seth godin social web “A linchpin is the. Quick and to the point. “A linchpin is the essential element, the person who holds part of the operation together. quoted from [.].
MARKETING INTERACTIONS | FRIDAY, JUNE 28, 2013
[Social Media] Your Marketing Bucket is Leaking
I saw a post the other day where the author recommended that marketers create a marketing persona and a social media persona - like these are two separate things. I've heard marketing teams talk about social media as an aside. Maybe, if you're lucky, the social media team spots it and thinks - Yeah!
KOMARKETING ASSOCIATES | THURSDAY, MARCH 21, 2013
[Social Media] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
Engagement metrics provide guidance to how well are message is resonating with an audience in short term, and whether your content efforts are being accepted in social media circles. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. Final Thoughts.
WINDMILL NETWORKING | THURSDAY, MARCH 22, 2012
[Social Media] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
Be Social : Allowing Companies to publish status updates in the LinkedIn news feed of their followers is one of the new LinkedIn features to leverage in 2012. Assuming that you currently work at the business for which you will be creating the page, you will be able to edit your company’s page by changing the settings for the page.
GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, MARCH 14, 2015
[Social Media] A new look at Big Data, Audience and Influence
During my time at SXSW 2015, I had a unique opportunity to speak at Dell’s remarkable #Social360 Unconference, a small and energetic dialogue among social marketing thought leaders. Social selling and influence versus popularity I think you’ll enjoy this short but fascinating video.
INBLURBS | TUESDAY, NOVEMBER 22, 2011
[Social Media] 15 Ways to SMART Mobile Inbound Marketing for Restaurants
First of all, claim your business in the appropriate social media platforms and location-based applications. 2. Mobilize your website and start using mobile media for your business. 3. Keep yourself updated about mobile media and trends. Participate in Social Media! There are 6.8 billion Own a mobile phone.
READYPULSE | WEDNESDAY, APRIL 17, 2013
[Social Media] Interview with Elizabeth Houston, aap3 for Cisco – On Social Engagement and Advocacy
Q: How did you get your start in Social Media? A: I have always been interested in technology in general, especially community building. When I worked at PeopleSoft several years ago, I was looking for ways to create communities online … Continue reading → Share and Enjoy.
FEARLESS COMPETITOR | THURSDAY, JANUARY 27, 2011
[Social Media] How can we help you?
We write a popular sales blog for OneSource This blog has almost 40,000 readers today We get a score of 100 out of 100 in Twitter and are social media experts We … Continue reading → Demand GenerationIs your company too quiet? Let us help.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 4, 2014
[Social Media] Connecting personal branding, your online network, and business value
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Do you nurture your online personal brand?
WINDMILL NETWORKING | WEDNESDAY, SEPTEMBER 17, 2014
[Social Media] 2 Steps to Develop Your Social Recruitment Strategy
You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time Time to start developing your social recruiting strategy and mastering this discipline whatever the size of your company and its recruitment budget. Remember
CLIENT BRIDGE | FRIDAY, FEBRUARY 11, 2011
[Social Media] HubSpot Innovations for 2011
Competitors report will provide new benchmarks to compare social media reach for Twitter and Facebook. Hubspot CEO Brian Halligan presents several new features in their inbound marketing software for the coming year. Some of the features include: Content Management System (CMS) will include mobile-ready templates.
ONPATH | THURSDAY, AUGUST 11, 2011
[Social Media] From Egg to Chicken - Marketing Investment Trends 2011
The top ones being Social Media Monitoring, Web Analytics, Email Marketing, and CRM. If you need Social Media monitoring and web analytics and email marketing … well you don’t necessarily need 3 pieces of software. For example: 1. Or do you? Maybe you can do all 3 with HubSpot ? Maybe you need both?
NUSPARK | SUNDAY, MARCH 24, 2013
[Social Media] Content Marketing: Goals, Issues, Strategies
Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see). Think about all we have to write: Social Media: blog posts and infographics, social profiles and posts, tweets and updates. On-site SEO: web pages, page titles, meta descriptions. nuff said.
FEARLESS COMPETITOR | SATURDAY, NOVEMBER 5, 2011
[Social Media] Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
The new marketing communication — inbound marketing — has become a two-way dialogue, much of which is facilitated by social media. Inbound marketing focuses on earning, not buying, a person’s attention, which is done through social media and engaging content, such as blogs, podcasts and white papers. Enjoy! __.
MARKETING EDGE | THURSDAY, JUNE 9, 2011
[Social Media] PR Problems in Big and Small Packages
Hitting on a single topic in marketing, social media and business communications. Time 13:09 Big Packge PR Problem Delta Airlines got itself into trouble with a baggage policy for active military personnel that for nearly a decade had seemed to be working well. Active military. Quick and to the point.
LEADER NETWORKS | WEDNESDAY, MAY 5, 2010
[Social Media] The Social Enterprise Fail Whale
Gartner just released a report “Predicts 2010: Social Software Is an Enterprise Reality ” identifying the direction enterprise social software will take in the coming year. By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users. 2.
SALES PROSPECTING PERSPECTIVES | THURSDAY, SEPTEMBER 27, 2012
[Social Media] Relationship Selling: Not Dead Only Different
Many argue that transactional selling is back, and some say social media and the internet has turned it into a buyer’s market and the consumer is in complete control, making it difficult for sales reps to build relationships with their prospects. So what has replaced relationship selling? All things being equal, relationships win.
WINDMILL NETWORKING | WEDNESDAY, APRIL 2, 2014
[Social Media] Short Form Video the New Way to be Social
Short Form Video the New Way to be Social by Jayson Duncan - Maximize Social Business. Related Stories Your Real Estate Social Media Strategy is a #Fail. 10 Tools to Help Get More Social Media Traffic 5 Design Principles That Drive Social Customer Experience Marketing. Fix it.
FEARLESS COMPETITOR | THURSDAY, MAY 30, 2013
[Social Media] Marketing Attribution vs. Contribution – What’s Best? – @JimLenskold on Marketing Made Simple TV
The show director and producer is Craig Yaris of Social Ribbit. It is also supported by sponsors like Avitage, Social Media Club, Brandtelling.com, and Social Ribbit. He joins host Jeff Ogden to discuss two key concepts for measuring the true value of marketing – marketing attribution vs. marketing contribution.
CONVERSIONATION | WEDNESDAY, SEPTEMBER 8, 2010
[Social Media] Tips to create effective email marketing templates and why it really matters
Despite the fact that inbound marketing is hot and that we live in social media times (and as you might know, I’m a strong believer in the endless opportunities of combining and integrating channels such as social and email), email marketing is still crucial. Inbound or outbound: it doesn't. Click title to read more
WINDMILL NETWORKING | FRIDAY, SEPTEMBER 20, 2013
[Social Media] 7 Things Content Marketers Can Learn from Standup Comedians
For now, I will focus on a topic that I have been thinking about: how content and social media marketing can be … Continue Reading 7 Things Content Marketers Can Learn from Standup Comedians by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
HUBSPOT | THURSDAY, AUGUST 28, 2014
[Social Media] Your Leads Are Annoyed With You: Here's Why [Data]
Social Media. 93% of businesses and marketers have profiles on social media. On average, companies respond to only 30% of social media fans'' feedback. Source: Social Bakers ). Approximately 46% of online users rely on social media when making a purchase decision. Probably not.
TOMORROW PEOPLE | TUESDAY, DECEMBER 18, 2012
[Social Media] The Great Social Customer Service Race [INFOGRAPHIC]
How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly. Positive ("thank you!"). Negative. question from their FAQ page.
SAZBEAN | SATURDAY, JUNE 8, 2013
[Social Media] Top Internet strategy, marketing and technology links for the week of June 8, 2013
Mashable) Science Social Network ResearchGate Pulls Down $35M From Investors Including Bill Gates (All Things D) 13 Simple Tips for Improving Your Web Design (CIO) Blogging PR Secrets and Style Guides – What’s In and Out (ClickZ) Social Media Hubs for Brands – Best Practices & 9 Examples (TopRank) Why you still need keyword research!
B2B MARKETING INSIDER | MONDAY, MARCH 10, 2014
[Social Media] Big Data Is Driving Content Marketing Strategy
Direct Marketer News reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry. 87% say that social media is an effective medium for delivering real-time content.
SAVVY B2B MARKETING | FRIDAY, FEBRUARY 25, 2011
[Social Media] Savvy Week in Review - February 25
Are Social Media Relationships Frail and Fleeting by @ducttape The Duct Tape Marketing guru takes on Malcolm Gladwell's recent assertion in the New Yorker that Social Media relationships aren't built to last. How Social Media Amplifies Competitive Advantage – by @markwschaefer Mark W.
SOCIAL MEDIA B2B | WEDNESDAY, MARCH 30, 2011
[Social Media] 4 B2B Insights from Salesforce.com’s Acquisition of Radian6
But if you are a B2B marketer who is managing or planning social media for your company, here are some reasons why you should care. Create Awareness of Social Media Monitoring Among Salespeople. Depending on a company’s goals, customer satisfaction through social media can also be tracked.
FEARLESS COMPETITOR | MONDAY, JUNE 18, 2012
[Social Media] Public Speaking Tips and Techniques with CK Kerley
We love comments and those who share on social media. Public Speaking is one of the greatest fears people have today – behind Fear of Death. Ironically, Fear of Flying is #1, which makes zero sense – there has not been a fatal airline accident in the USA in years. Fear of Public Speaking is #2 and Fear of Death is #6.).
CLIENT BRIDGE | THURSDAY, DECEMBER 13, 2012
[Social Media] B2B Content Marketing Statistics
87% of B2B content marketers use social media. 49% of B2B marketers rate social media effective or very effective as a content marketing tactic. 87% of B2B marketers use social media to distribute content, up from 74% in 2011. B2B marketers use an average of 5 social media sites to distribute content.
DIGITAL BODY LANGUAGE | FRIDAY, AUGUST 7, 2009
[Social Media] Marketing Automation Weekly Wrap-up - 2009/08/07
Here are some of the posts I have enjoyed over the past week or so (in no particular order): Tom Pick ( @tompick ) from Web Market Central questions the quest for "Return on Investment" in social media with the concept of "Return on NOT Investing". good discussion starts in the comments: [link].
FEARLESS COMPETITOR | TUESDAY, DECEMBER 2, 2014
[Social Media] Why Jeff Ogden of Find New Customers modifies his LinkedIn profile every day
It does zero good to be a highly regarded marketing expert is no one can find it on social media. Do you modify your social media profiles regularly? Thank you so much, editor Fiona Vesey! I also also nominated for the SLMA marketing award for the fourth year in a row! Nothing! What do you think?
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 24, 2012
[Social Media] Proof Content Is Marketing’s Most Versatile Tactic
The folks building awareness might use social media. by Jesse Noyes | Tweet this Marketers, particularly B2B marketing , rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The team in charge of lead generation might spring for paid search. Marketers focused on customer loyalty could choose events.
PROTEUS B2B MARKETING BLOG | FRIDAY, AUGUST 28, 2009
[Social Media] B2B Email Marketing Best Practices eBook
BIZNOLOGY | WEDNESDAY, AUGUST 15, 2012
[Social Media] Customer experiences drive change
Social media offers you an avenue to listen in on the customer’s experiences, and get answers to the questions you haven’t thought to ask. Your products or services are purchased because they meet a need for your customer, not because you have a fancy brand or a clever marketing campaign.
SAZBEAN | MONDAY, MARCH 10, 2014
[Social Media] The Need for an Internet Marketing Strategy
Business (Photo credits: www.roadtrafficsigns.com) While many internet marketing tactics are fairly obvious — SEO (search engine optimization), SEM (search engine marketing), content marketing, social media, etc. — they are not necessarily right for your business or organization. Marketing Strategy
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 15, 2012
[Social Media] If you do just one analysis for your business…
In this day of digital marketing, social media, and mobile, a simple sales funnel analysis may seem passé. Neicole Crepeau a blogger at Coherent Social Media and the creator of CurateXpress , a content curation tool. She works at Coherent Interactive on social media, website design, mobile apps, & marketing.
SYNECORE | WEDNESDAY, FEBRUARY 20, 2013
[Social Media] How Facebook’s Graph Search is Embracing SoLoMo
Although CEO, Mark Zuckerberg, has made a point of emphasizing that the new tool is "not Web search,” many have speculated that Graph Search is the social media website’s attempt to compete with their biggest competitor, Google, in the market for search. Graph Search is Facebook’s debut in to the search engine market.
SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
[Social Media] The Possibilities of Blogging and Blog Marketing Are Underused
And this in a social media marketing reality in which blogs play a crucial role. recent report from Econsultancy and Big Mouth Media, the “ Social Media and Online PR Report ”, gives some figures (most of the respondents were from the UK, followed by other European countries and then the US). Fast-forward to 2010.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 21, 2013
[Social Media] 5 Reasons to Outsource Marketing Today
While CMOs are spending more and more on social media, they are using social media as an add-on to their digital marketing programs rather than a part of an integrated marketing strategy (Hire a twenty-something, arm her with Twitter, Facebook and LinkedIn, stick her in a corner and pray for results.) Austin Finch, Sr.
JUNTA 42 | WEDNESDAY, MARCH 14, 2012
[Social Media] Selling the C-Level: 7 Content Marketing Myths Debunked
Some senior marketers say that they target CEOs, who don’t use search engines or social media. For example, during the SXSW presentation, Jay shared his statistics on just one post on social media strategy he created almost three years ago. Myth #3: We can just do social media, we don’t need content.
CLIENT BRIDGE | TUESDAY, FEBRUARY 8, 2011
[Social Media] Pushing All Your Buttons
Free Social Buttons is a simple, useful website that collects the best social media icons for use in websites and blogs. Buttons include: Facebook. Twitter. Delicious. StumbleUpon. RSS Feed. YouTube. MySpace. LinkedIn.
WINDMILL NETWORKING | MONDAY, APRIL 14, 2014
[Social Media] The Importance Of Storytelling In Social Recruitment
The Importance Of Storytelling In Social Recruitment by Laurianne Laval - Maximize Social Business. Related Stories Your Real Estate Social Media Strategy is a #Fail. Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome Positioning Executives as Industry Experts via Social Media.
VIEWPOINT | THURSDAY, FEBRUARY 16, 2012
[Social Media] How to Make Social Sell: From Thought Leader to Thought Provoker
Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. Why is it so difficult to generate actual leads and sales using social media in the B2B world? These Brands are Making Social Media Sell.
FEARLESS COMPETITOR | SUNDAY, JULY 29, 2012
[Social Media] Marketing Made Simple TV “Television on the Internet”
We’re pleased to announce that Social Media Today is now syndicating the show. Social Media Today is a VERY popular site and will bring us many more viewers. We also wish to share the latest booked show talent – Scott Monty is the global social media leader for the Ford Motor Company. Check out.
FEARLESS COMPETITOR | FRIDAY, JUNE 22, 2012
[Social Media] The B2B Content Marketing Strategy Checklist is finally here
We love your comments and those who share on social media. Doug Kessler of Velocity Partners joined Jim Burns of Avitage and Joe Pulizzi of the Content Marketing Institute on Marketing Made Simple TV for a great content marketing roundtable yesterday. Terrific show. Watch it here. Why use it? Download it today. What do you think?
EMAGINE B2B BLOG | TUESDAY, AUGUST 19, 2014
[Social Media] 8 Reasons Your B2B Website Is Ready For A Redesign!
For example, forms should be simple and ask for only the necessary information. 8) You Have No Social Media Presence: In this day and age you need to hop aboard the Social Media networking train if for no other reason than to establish credibility. By Dawn Gadless | Business Development Director. Always be learning.
B2B MARKETING INSIDER | THURSDAY, JULY 12, 2012
[Social Media] 10 Predictions For The Future of Marketing
The latest trends in marketing all center around hype and buzzwords like Social Media , Content Marketing , Mobile Marketing and the ubiquity of digital and customer experience. Social media roles will morph into more enablement roles such as the social business leader and social salespeople. Big Mistake!
MARKETING EDGE | FRIDAY, DECEMBER 10, 2010
[Social Media] Ipad an Icon of Mobile Power Computing – And What it Means to Marketers
Hitting on a single topic in marketing, social media and business communications. Time 24:50 We interview St. Paul Pioneer Press technology writer Julio Ojeda Zapata, author of Ipad Means Business, to be released the week of December 13. This is a two part series, with this. Quick and to the point. Time 24:50 We interview St.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, FEBRUARY 12, 2014
[Social Media] Why The Nitty Gritty Posting Mechanisms of Facebook Matter
Updating and maintaining your business’ various social media accounts is a time suck. If you find yourself following these practices consistently, I recommend taking the next step with the full suite of tips in this presentation I gave at INBOUND, Social Domination: How To Conquer ‘The Big 3’ Social Media Networks.
B2B MARKETING INSIDER | MONDAY, APRIL 13, 2015
[Social Media] 5 Storytelling Lessons From Game of Thrones
Game of Thrones ‘ social media channels are some of the most robust in television, and it’s not a coincidence that the content is so engaging to rally such enormous numbers. Game of Thrones ‘ total social media audience on the major platforms is 17.1 Did you watch the Season 5 opener? Facebook. Twitter.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 17, 2014
[Social Media] Create Your Own Marketing Luck
Show your colors across the social spectrum – Social media engagement provide a digital footprint of behavioral data and information that can be used to improve your targeting and relevance on your audiences’ terms. 3. by Amanda Batista | Tweet this Feeling lucky? How do you use technology to create your own marketing luck?
SAZBEAN | SATURDAY, OCTOBER 19, 2013
[Social Media] Top Internet Marketing Strategy Links for the Week of October 14th, 2013
Best Of News & Notes
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 9, 2012
[Social Media] Mad Marketing TV is educating the world – and me
Mad Marketing TV , the TV-like show sponsored by Act-On Software and hosted by yours truly, Jeff Ogden, President of Find New Customers is bringing the world great insights on marketing and sales – buyer personas, content marketing, social media, Think Like a Publisher, Differentiation and more. This is how it happened.
HUBSPOT | MONDAY, APRIL 22, 2013
[Social Media] 20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]
All we need to do is pay attention and deliver." - Janet Fouts, Social Media Coach. 2) "Learn to love data and, for heaven''s sake, write well." - Ian Lurie, Portent. 3) "Hold on tight, the rate of change in social media, online, and in mobile marketing is only accelerating! Life is busy. 13) "Don''t try to do it all.
SALES INTELLIGENCE VIEW | TUESDAY, JULY 3, 2012
[Social Media] 7 Reasons Why a Social CRM Implementation Plan is Essential to Success in Sales
Social CRM implementation plans are vital to the success of sales organizations for various reasons. Here, are 7 reasons why a CRM implementation plan is essential for success in business: Social CRM Increases Time/Money Ratio Spending time on developing customer relationship can yield beneficial returns for businesses.
SAZBEAN | SATURDAY, JULY 14, 2012
[Social Media] Top Internet strategy, marketing and technology links for the week of July 14, 2012
Ways to Stay On Top of Social Media (Mashable!). The 10 Commandments of Social Media Etiquette (CIO.com). 12 Essential Social Media Cheat Sheets (Mashable!). The Key to Effective Mobile Ads on Social Networks (Business Insider). How to Choose a Social CRM to Manage Data (SpinSucks).
BIZNOLOGY | MONDAY, APRIL 14, 2014
[Social Media] How to build brand trust – 4 essential steps
Only 6% of them consider online advertising credible, whereas 92% of all consumers say they trust earned media (e.g. social media, word-of-mouth, recommendations from friends/family, etc.) What?? You’re kidding!! You just can’t trust anyone anymore!! Too Too often we hear this reaction these days. Sadly source: Webbed Feet.
SAVVY B2B MARKETING | FRIDAY, SEPTEMBER 24, 2010
[Social Media] Savvy Week in Review - September 24
Five Reasons to Make Social Media Part of Your SEO Strategy by @derekedmond via @MarketingProfs Derek Edmond of KoMarketing Associates explains how social media involvement can boost your online visibility big time. Another week draws to an end and the leaves are starting to fall here in New England. Enjoy! Mark W.
STORIES THAT SELL | THURSDAY, FEBRUARY 23, 2012
[Social Media] 5 Trends in Customer Case Studies – An Interview with Projectline
I've followed the firm and gotten to know a few folks via social media the past few years. asked about story length in light of Eccolo Media's survey indciating IT buyers want longer stories. What's new with customer stories and where are we headed? With five offices in the U.S. Audiences want "snackable" content.
B2B MARKETING TRACTION | MONDAY, MAY 11, 2015
[Social Media] 3 New Promotional Product Campaign Ideas for Your B2B Marketing
Selfie stick video or photo social media campaign. Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? Or, send a branded media stand for them to use while watching your video or even a video player itself, preloaded with your video.
TRADESMEN INSIGHTS | THURSDAY, SEPTEMBER 30, 2010
[Social Media] Social Networking is on the Increase Among Older Adults
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Social Networking is on the Increase Among Older Adults So what does this all mean? One in Five (20%) online adults 50-64 say they use social network sites on a typical day.
VIEWPOINT | THURSDAY, APRIL 4, 2013
[Social Media] Good Reads for B2B Sales - Cold Calling Revisited
The Force Multiplier Effect of Social Media for Professional Sellers. SPI''s Solution Selling blog encourages sales pros to embrace social media and take advantage of its multiplier effect. Staying current on the latest innovations and opinions in sales can be daunting, especially in the the digital space.
HUBSPOT | MONDAY, JULY 14, 2014
[Social Media] 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]
Whether your posts are being discovered in social media, search engines, or inside of people''s inboxes, the titles are the first things readers will see -- and they''re the gatekeepers of the excellent content just one click away. What''s the most compelling blog post title you''ve ever come across? Blogging
FEARLESS COMPETITOR | SUNDAY, MARCH 27, 2011
[Social Media] The crazy, complex world of B2B marketing today
Robert Carroll, CMO of SDL gave a nice presentation on the exploding choices and options presented in B2B marketing with the avalanch of technologies and empowerment options like smart phones, social media and online video. Buyers are on the move – new social media choices, new devices like the iPad, and more.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 6, 2011
[Social Media] SDL Buys Marketing Automation Vendor Alterian for $107 Million
On the other hand, Alterian did have some SaaS components to its business, notably SM2 social media monitoring (formerly Techrigy). SDL’s chairman is quoted as saying that “The marketing analytics, campaign management and social media were the big attractions” of Alterian, so presumably the company will keep those businesses.
DIGITAL B2B MARKETING | THURSDAY, DECEMBER 22, 2011
[Social Media] 12 B2B Marketing Predictions for 2012
In addition, video will move beyond the website and social outlets and will be used to add depth to advertising messages. 3. Social Media 5. Social advertising. Media Buying 7. Real time bidding platforms, ad exchanges and data exchanges will get a real foothold in B2B media buying. Content Marketing 1.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, SEPTEMBER 9, 2012
[Social Media] Five ways the mobile revolution impacts your blog
They can navigate to see my books, social media training videos , upcoming social media workshops , and cities where I am speaking next. In the mobile environment, these calls to action disappear. Every single day your blog is becoming less useful and relevant … and there is nothing you can do about it. Tweet.
WINDMILL NETWORKING | THURSDAY, MAY 29, 2014
[Social Media] How to Use Location Targeting in reddit Advertising
How to Use Location Targeting in reddit Advertising by Jesse Aaron - Maximize Social Business. Related Stories Brand Management and Social Media Monitoring Hacks for reddit How to Find Relevant Subreddits for Your Business The 5 Top Social Media Networks in China. Reddit
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 11, 2011
[Social Media] 5 Ways to Get More LinkedIn Company Followers
LinkedIn power users know that their interaction in LinkedIn Groups facilitate connections that lead to business on the social network. Promote on Other Social Media Profiles. You should promote your presence on one social media site on other social media sites. Write a blog post.
MARKETING EDGE | WEDNESDAY, FEBRUARY 16, 2011
[Social Media] Name Your Favorite “New Small” Technology
Hitting on a single topic in marketing, social media and business communications. Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. By mixed I mean other than the geek set. Author Phil Simon surely. Quick and to the point. In his [.]
SOCIAL MEDIA B2B | MONDAY, JULY 25, 2011
[Social Media] 5 Ways To Influence B2B Group Buying Decisions
So how can you use social media to influence the group buying decision? Here are five things to consider as you create social media content targeted at B2B group buyers: 1. Related posts: 8 Reasons Why B2B Social Media is Easier than B2C Although social media is seldom "easy", there are some distinct.
WINDMILL NETWORKING | MONDAY, APRIL 2, 2012
[Social Media] I Blog for Content, Not for Comments. Surprised?
Anyone who follows me in social media knows that I am quite “engaging” on public platforms. My view of blogging, and of social media strategy, has undoubtedly been shaped by my primarily B2B experience in sales, business development, and marketing. You don’t have to comment with, “Thanks Neal!”
FEARLESS COMPETITOR | WEDNESDAY, JUNE 26, 2013
[Social Media] Making the Social Connection an Emotional Connection – guest post by Jeffrey Hayzlett
Editor''s Note] We’re delighted to share this great post by our good friend and marketing expert @JeffreyHayzlett on how to make your social connection into an emotional one. With the advent of social media and mobile marketing, we have an exceptional advantage to driving that connection. Nice cowboy hat, Jeff! Use them!
CONVERSIONATION | FRIDAY, AUGUST 27, 2010
[Social Media] Social email marketing and content: the trust and relevance vow
And we now that in the social media age, where email marketing looks more at the needs of recipients, the dialogue and. Content is king. know, you heard it before. In this post, I’ll 'talk' a bit more about email marketing and content. We know that content is crucial in email marketing. Click title to read more
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 4, 2013
[Social Media] The do’s and don’ts of influence marketing with C.C. Chapman
you should follow him and start learning from him on the social web. He’s an eclectic guy who writes on being a dad, photography, social causes, marketing, and social media … for starters. you should follow him and start learning from him on the social web. If you don’t know C.C.
MARKETING INTERACTIONS | SATURDAY, MAY 22, 2010
[Social Media] Takeaways from The Great Content Marketing Experiment
He asked attendees to answer the following questions before the conference: What the single biggest benefit of social media to your brand? That's how many people John was able to persuade to publish content about the experiment - from blog posts to media coverage to videos, etc. could go on, but you get the gist. Yes, John.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MARCH 29, 2011
[Social Media] Is Twitter for Everybody?
Most social media hype-masters will tell you “yes. Indeed, there is probably some business use or benefit you could discover for everyone and every organization. People are piling on to the social web in record numbers and are also spending an enormous amount of time there. Is Twitter for everybody? Tech-savvy.
WINDMILL NETWORKING | FRIDAY, MAY 22, 2015
[Social Media] Using reddit for Hiring Talented Employees
This was just 1 way that the Obama campaign reached out on social media. This monthly Social Recruiting column is contributed by Laurianne Laval. She blogs to show brands how to use social media in their recruitment. Using reddit for Hiring Talented Employees by Laurianne Laval - Maximize Social Business.
FEARLESS COMPETITOR | SUNDAY, JUNE 9, 2013
[Social Media] Encore: The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV
In this encore episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. Dan Zarrella is an award-winning social, search, and viral marketing scientist at Hubspot, a prominent marketing company. Just click the button in the show.
INBLURBS | FRIDAY, MARCH 8, 2013
[Social Media] 5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%
Content and social media have become successful ways to get attention from future buyers. Participate in industry related social media groups and forums. On the web you are what you publish… What are you? –David Meerman Scott. Content marketing has established as a powerful way to engage customers. It’s up on you.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 19, 2015
[Social Media] 12 Ideas to Ignite Your Content NOW
Sadly, I have to begin this list with what should be the most obvious recommendation … but perhaps the most useful: Add social sharing buttons to your content site. When I help businesses with their social media strategy, half of them do not have social sharing buttons on their website – even very large companies! Wrong.
FEARLESS COMPETITOR | MONDAY, NOVEMBER 17, 2014
[Social Media] How I Became Immune to Rejection
This experience turned me into a motivational speaker and I help people all day and all night and people connect with me on social media all day and all night too, As the author of The Importance of Attitude on the Salesforce,com blog, my attitude makes me immune to rejection. love comments and people who share on social media.
LEADER NETWORKS | WEDNESDAY, JUNE 1, 2011
[Social Media] The Utility Of Social Business: 5 Strategic Wins
Effective social business strategies connect people, processes and technologies in ways that strengthen a company’s competitive position and increases the value of its brand experience -- not to mention the bottom line -- with customers, employees, shareholders, partners and other stakeholders. Strengthen customer loyalty. Pretty basic, huh?
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 28, 2012
[Social Media] 4 Ways Your Website Can Replace Focus Groups
It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. They’re leveraging social media and loyalty data. Social media and loyalty programs are gold mines for customers’ activity in the real world: What do they do?
WINDMILL NETWORKING | THURSDAY, SEPTEMBER 11, 2014
[Social Media] Being of Service Matters More than Being Social for Media Relations
Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? When it comes to media relations, relationships are a big part of the equation. Media Relations Maggie is a PR strategist, freelance writer and blogger.
CLIENT BRIDGE | WEDNESDAY, JULY 18, 2012
[Social Media] INFOGRAPHIC: Social Marketing on the Big 3
From Social Media Today, here's an infographic that serves as a best practice guide for marketing on social media's three biggest platforms, Facebook, Twitter and YouTube. Included are strategies to: Improve your social reach. Increase your fan engagement. Identify and engage influencers. Increase lead generation.
SAZBEAN | TUESDAY, SEPTEMBER 18, 2012
[Social Media] How to Really Grow Your Blog Traffic
Tip 1: Social media is next to nothing. Unless you have a massive following and use a media platform to tweet your messages 500 times a day, it’s not worth it. Firstly, a few words about other guides, blog posts, and entire blogs on blog growth. Forget about them. Your growth doesn’t depend on Twitter, or Facebook.
MODERN B2B MARKETING | THURSDAY, AUGUST 7, 2014
[Social Media] 5 Ways to Redefine and Retell your Brand’s Story
This type of website design optimizes your site for media devices such as tablets and smartphones, so users can easily access your website from any device. Get Re-Socialized. Instead of tackling every social media platform, focus your efforts on three platforms. For a while, business is thriving. Here’s how: 1.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, OCTOBER 18, 2013
[Social Media] It’s Time For CMOs To Tap Into The Power Of Personalization
The identity of your customers, their demographic profiles, what types of information they value as well as when and where they are making purchases are all insights that can help you reach the right audience at the right time with the right content – whether it’s in the form of emails, product recommendations or social promotions.
CLIENT BRIDGE | FRIDAY, MARCH 15, 2013
[Social Media] INFOGRAPHIC: The Evolution of Modern Marketing Automation
From Marketo, here's an infographic about how advances in radio, television, the internet, social media, and the arrival of marketing automation technology has paved the way for modern marketing as we know it today. View Original Article
MODERN B2B MARKETING | WEDNESDAY, JULY 10, 2013
[Social Media] Kittens & Bacon: The Most Viral Infographic Ever
See how these stats below can be leveraged as a sort of “catnip” for your own marketing campaigns, giving them a savory shot of personality for extra social media lift and virality. Author: Jason Miller If the internet had a mascot, you can bet it would be a kitten dressed in a bacon costume. Modern Marketing