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  • CONVERSIONATION  |  TUESDAY, JULY 13, 2010
    [Social Media] Blogging is far from dead: reasons to start doing it (better)
    Often, this is related to the increasing success of other social media (yes, blogs are social media and even very important ones) and I guess. //. //. Lately I have been reading quite some posts about the "end (and even death) of blogging". Click title to read more
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 14, 2013
    [Social Media] Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales
    Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. But harvesting that data has been frustratingly difficult.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 12, 2010
    [Social Media] Twitter for CRM – The Buzz Tab Turns One
    While the launch was received with a great deal of enthusiasm by media and analysts (after all, what journalist wasn’t smitten [.]. Sales Intelligence Social CRM twitter facebook social media linkedin Yesterday marked the one year birthday of the SalesView Buzz tab. 
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 7, 2012
    [Social Media] How to Manage Your Google+ Community
    Google has made it impossible to igmore their social media platform, Google+ and Google Business Pages (which replaces Google Places pages as of last week). Many businesses stare agape at the vast unknown of the Google+ platform, paralyzed by fear and hesitate to interact for fear of upsetting their website ranking. B2B Web Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Social Media] What you need to know about emerging content forms
    Learn how the Harrisburg Patriot-News and its  Penn Live site is the leading the way with a social-media-first news strategy. Pew research on teens and social media. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Don Imus.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 26, 2013
    [Social Media] 9 Ways To Get More Prospects To Discover Your B2B Blog
    Now, there are even more tactics available, including email marketing , search engine optimization , social media , analytics and blogging. Use social media – “ Content is fire. Social media is gasoline.” ~Jay Baer. Extend the reach of your blog with social media sharing.
  • MEASURABLE MARKETING  |  THURSDAY, JANUARY 12, 2012
    [Social Media] 4 New Year's Resolutions for Digital Marketers
    It's no longer enough just to be present on social media channels. Brands and businesses have developed new ways to take their social media initiatives to a whole new level, delivering content to their customers in hyper-relevant contexts. Can we call 2012 the year of digital? eMarketer. has predicted a 14.4% online ad.
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Social Media] Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]
    Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Severely. Then something magical happened. What's Going On?
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Social Media] Inbound Marketing vs. Outbound Marketing
    Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media sites) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas. Free Download: 2010 Online Marketing Blueprint. Connect with HubSpot
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 27, 2012
    [Social Media] This is the week that was: The times they are a-changin’
    Time is, after all, the biggest obstacle that gets in the way of a company’s social media efforts. Social media review of the week. About five years ago the B2B marketing community was getting very excited about the whole social media thing. We hold our hands up. But that is of course no excuse. Enjoy!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 11, 2011
    [Social Media] SIIA CEO Interview Featuring Umberto Milletti
    Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Sales Data Sales Intelligence Social CRM Social Selling Technology Umberto Milletti B2B b2b sales CRM crm 2.0 Core cloud applications (email, CRM, ERP, etc.) Sales 2.0 customer 2.0
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 9, 2013
    [Social Media] Four Incredibly Naive Things People Say About Online Marketing
    As recently as the 90s, I thought the internet was for people with no social skills - it was just for guys who didn’t smell so good and liked Quake, right? Ask me anything' is an incredible feature on up-and-coming social media site Reddit , where influential people let members of the public (you guessed it) ask them anything.
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Social Media] Spur Your Social Results: Customize Images in Canva
    Very often social media managers and marketers are creating content on the fly, in real time. Our social team at Act-On has discovered at least one good answer: Canva. Here you have a library of options to choose from, each tailored for a specific social platform. Social Media Marketing canva social media
  • CK'S B2B BLOG  |  SATURDAY, JUNE 25, 2011
    [Social Media] The Mobile Revolution & B2B: The (Cool!) InfoDoodle
    It never ceases to amaze me just how fortunate I am to be marketing in a time when we have such exciting media in our midst.   Click here to get the fun InfoDoodle and to learn more about B2B mobile marketing, head right on over here. • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 19, 2009
    [Social Media] Studying U.S. keeps East European marketer a step ahead
    Ever since I connected with Kimmo there have been two things on my mind:  How did he get such a cool name and what’s it like to work in social media in Estonia. Mark:  How has your career path led you to your interest in social media? Mark: What social media platforms are being used in Eastern Europe? 
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Social Media] 6 Great B2B Business, Marketing, and Strategy Books
    Just like The B2B Executive Playbook , Kramer’s book emphasizes the point that human connection is crucial toward building relationships on a personal level and through digital mediums, such as your website and social media presence. It’s been proven that high income earners read more books than other demographics. Cohen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 15, 2012
    [Social Media] Why Google+ Needs to be Jay-Z
    Google+ is probably not gaining enough ground to go mainstream as a social media platform and to do so, they need to “go Jay-Z.” The report concluded that essentially Facebook IS the social web for this demographic. always try to get a sense of where they are with social media with a show of hands.
  • BLOG MY CALLS  |  MONDAY, MAY 7, 2012
    [Social Media] Conversion Rates: Marketers Shouldn't Forget Phone Calls
    Someone on every marketing team could tell you what their email click-through-rates are for their latest campaign, they could tell you how many web visitors they're average a day and how many clicks social media is generating. Marketers are obsessed with metrics. They measure everything.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 13, 2013
    [Social Media] What’s next for Klout? Turning a “blunt object” into a useful tool?
    In this video interview, the company’s founder lets us sneak a peak at his company’s journey, the “tip of the iceberg” of data that we see, and a vision of turning a “blunt object” of the current scores into something that will ultimately become more interesting and useful to social media enthusiasts.
  • SAZBEAN  |  FRIDAY, NOVEMBER 2, 2012
    [Social Media] 8 Tips to Jumpstart Your Business’s Paid Social Strategy
    Every day, social media plays a bigger (and more expensive) role in the way brands find and court new customers. asked a panel of successful young entrepreneurs to share one paid aspect of their social media strategy that has actually worked. The question is, who’s paying for what — and is it really working?
  • CRIMSON MARKETING  |  THURSDAY, MAY 2, 2013
    [Social Media] 3 Ways to Use Multi-Channel Analytics Reporting for Better Marketing & Business Decisions
    Here are three areas to focus on when planning your marketing solutions: #1: Review social as part of assisted conversion strategy. #2 Customize Multi-Channel Reporting. #3 Integrate for Advanced Attribution Modeling. Corporate Marketing Other Interesting Topics channel marketing social media metrics targeted marketing
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2012
    [Social Media] How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]
    Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. Inbound marketing is no cakewalk. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Social Media] Ten Use Cases for Content Curation in Marketing
    Assess web and media mentions of and actions by competitors. Assess web and media mentions of their own company and brand. Manage social media participation.  Enable the right person to respond appropriately or lead discussions in social channels. Capture and repurpose social media mentions. 
  • NNC SERVICES  |  THURSDAY, DECEMBER 20, 2012
    [Social Media] 3 Predictions for Where B2B Social Marketing is Heading in 2013
    In 2012, we saw social media continue its immersion into the traditional marketing activities for businesses of all sizes, industries, and locations.  Companies continue to adopt and adapt to the ever-growing influence social media has on the average individual’s life; while concurrently, technology improves and services are altered. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 25, 2015
    [Social Media] Crowdfunding 101: Testing the Waters with TeeSpring
    So before you dive in to a crowdfunding effort, ask yourself a few questions: How large is my fanbase and my social media presence? It’s best to have at least 6 weeks to prepare — raising those social media follower numbers and building hype for your product are the two main objectives.
  • FUNNEL FOCUS  |  TUESDAY, MAY 31, 2011
    [Social Media] SiriusDecisions Recap: The Must-Attend Event for Sales & Marketing Processes
    Social media is becoming mainstream for B2B marketers. In one of their presentations, Sirius stated that companies that integrate social media as part of their marketing strategy have 20% higher response rates to their programs. B2B Marketing Marketing Automation Software Social Media
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 13, 2015
    [Social Media] How to Use VerticalResponse Sign Up Forms to Grow Your Email List
    Email Marketing Tips in 2 Blog email marketing sign up forms Social Media verticalresponse You’re creating engaging email newsletters, offers, and invitations for your audience on a regular basis. What now? To help your email marketing efforts reach more people, you need to continually grow your list. All rights reserved.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Social Media] A 13-step crash course in digital marketing
    Did you know that in this decade, digital is the only media channel to grow every year? Or Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. The Who owns social media? magazines, newspapers)?
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Social Media] Marketing as a Revenue Engine
    Comments included the power of Linkedin, using the website for lead generation, integration with marketing automation, using Search Engine Optimization (SEO) and social media to attract people to the website, and measuring EVERYTHING – all key points. B2B Lead Generation : Is Marketing Really a Revenue Engine? contact-form].
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 27, 2014
    [Social Media] 5 Design Principles That Drive Social Customer Experience Marketing
    Marketers bought media and launched campaign after campaign designed to generate sufficient awareness so the consumer would respond to these messages at the point of purchase and buy the product. Design Principles That Drive Social Customer Experience Marketing by Joe Ruiz - Maximize Social Business. … Continue Reading.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 17, 2012
    [Social Media] How do you dicate content across networks? #sCRMchat
    Social CRM Chat, better known as #sCRMchat, is weekly Twitter chat hosted by @JugnooMe and moderated by @HelenAndrolia. Jugnoo is a Social CRM company that focuses on growing business via social media so it’s only fitting they discuss what they know best on a platform they know best. Social CRM Crm Company Focus
  • HUBSPOT  |  THURSDAY, MAY 6, 2010
    [Social Media] Facebook Plugins in Real Life [Cartoon]
    Video: How to Use Social Media to Attract More Customers Learn how to use social media to attract more customers. Download the free video and learn how to generate more business using social media. Connect with HubSpot
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 7, 2010
    [Social Media] The Future of B2B Marketing: It's Social
    And so this led me to the conclusion that the broader future of B2B Marketing is Social! Brazil and China, Ogilvy found that social media is extremely influential over buyers’ purchase decisions, that sales people see this change but do not think their companies are adapting quickly enough. But what does that mean…?
  • ANNUITAS  |  TUESDAY, JULY 16, 2013
    [Social Media] Simple Social Selling Secrets
    Social selling really isn’t all that new, the most successful salespeople have been using social selling techniques and utilizing social media to connect with their Buyers for years. Blog B2B Marketing Buyer''s Journey Demand Generation matt heinz Social selling
  • MARKETING EDGE  |  FRIDAY, AUGUST 27, 2010
    [Social Media] Seth Godin, Peter Finch, and Your Success
    Hitting on a single topic in marketing, social media and business communications. Tags: corporate marketing marketing digital marketing Linchpin seth godin social web “A linchpin is the. Quick and to the point. “A linchpin is the essential element, the person who holds part of the operation together. quoted from [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 3, 2012
    [Social Media] Five unexpected benefits of blogging
    I generally focus on the business benefits of social media but a recent conversation with my friend (and uber blogger) Jeff Bullas revealed that we had both received benefits from blogging that reached beyond mere dollars and cents. What is the best way to measure the success of social media programs? Blogging connects.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, FEBRUARY 16, 2012
    [Social Media] No-Cost, Cornball Marketing Can Drive B2B Top-of-Mind Awareness
    eReleases competes with dozens of electronic news distribution services, all seeking to charge companies and PR agencies hefty fees to put their press releases in front of journalists, in hopes of capturing the media’s attention and coverage. LtoR: Heather Fuller, Andrew Crisp, Percy, Gary Thompson, Mickie Kennedy.
  • MEASURABLE MARKETING  |  FRIDAY, DECEMBER 16, 2011
    [Social Media] The Psychology of Social Commerce: An Infographic
    Knowing the psychological motivations behind purchase decisions can bring B2B and B2C marketers one step closer to reaching their target audience, and psychologists have identified six traits that are becoming more prominent in social commerce. Social Proof. Some highlights? When making purchase decisions, buyers rely on: 1. Authority.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 25, 2012
    [Social Media] Nimble Adds Social Data to CRM
    I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. Here’s how it works.
  • WRITTENT  |  FRIDAY, JUNE 28, 2013
    [Social Media] Seductive Content Marketing, SMM Mistakes and Advanced Pinterest Tips!
    Just to make things a little faster for you, we offer some content marketing tips on how to become a more seductive writer, a proficient social media manager, a great newsjacker and an advanced Pinterest user. 18 Signs You’re a Seriously Terrible Social Media Manager. Go ahead and learn more!
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 27, 2011
    [Social Media] How can we help you?
    We write a popular sales blog for OneSource This blog has almost 40,000 readers today We get a score of 100 out of 100 in Twitter and are social media experts We … Continue reading → Demand GenerationIs your company too quiet? Let us help.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Social Media] 6 Steps to Practice Your Social Selling Skills
    The issue with many B2B sales professionals attempting social selling is the struggle to set up a game plan that is effective and adheres to their schedule. Also, many salespeople are uncomfortable in the social world because it is out of their niche and away from what they have been successfully accomplishing for most of their careers.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Social Media] 6 Steps to Practice Your Social Selling Skills
    The issue with many B2B sales professionals attempting social selling is the struggle to set up a game plan that is effective and adheres to their schedule. Also, many salespeople are uncomfortable in the social world because it is out of their niche and away from what they have been successfully accomplishing for most of their careers.
  • CLIENT BRIDGE  |  FRIDAY, FEBRUARY 11, 2011
    [Social Media] HubSpot Innovations for 2011
    Competitors report will provide new benchmarks to compare social media reach for Twitter and Facebook. Hubspot CEO Brian Halligan presents several new features in their inbound marketing software for the coming year. Some of the features include: Content Management System (CMS) will include mobile-ready templates.
  • ONPATH  |  THURSDAY, AUGUST 11, 2011
    [Social Media] From Egg to Chicken - Marketing Investment Trends 2011
    The top ones being Social Media Monitoring, Web Analytics, Email Marketing, and CRM. If you need Social Media monitoring and web analytics and email marketing … well you don’t necessarily need 3 pieces of software. For example: 1. Or do you? Maybe you can do all 3 with HubSpot ? Maybe you need both?
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 1, 2011
    [Social Media] New IBM Study Addresses Major Challenges Facing CMOs
    The rise of social media - 56% of CMOs view social media as a key engagement channel. The Importance of Social Media. This study reiterates the importance of social media and the need for agencies to be better positioned as leaders in this evolving consumer engagement channel.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 13, 2015
    [Social Media] 5 Storytelling Lessons From Game of Thrones
    Game of Thrones ‘ social media channels are some of the most robust in television, and it’s not a coincidence that the content is so engaging to rally such enormous numbers. Game of Thrones ‘ total social media audience on the major platforms is  17.1 Did you watch the Season 5 opener? Facebook. Twitter.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 17, 2012
    [Social Media] Facebook and SEO
    Turns out that Facebook Shares and the Sum of all Facebook Activities (Shares, Likes and Comments) are the most significant social media-based SEO factors. Turns out their own algorithm is still giving Facebook the highest social media authority by far. He is one of the world's most well-known SEO experts.
  • MARKETING EDGE  |  THURSDAY, JUNE 9, 2011
    [Social Media] PR Problems in Big and Small Packages
    Hitting on a single topic in marketing, social media and business communications. Time 13:09 Big Packge PR Problem Delta Airlines got itself into trouble with a baggage policy for active military personnel that for nearly a decade had seemed to be working well. Active military. Quick and to the point.
  • LEADER NETWORKS  |  WEDNESDAY, MAY 5, 2010
    [Social Media] The Social Enterprise Fail Whale
    Gartner just released a report “Predicts 2010: Social Software Is an Enterprise Reality ” identifying the direction enterprise social software will take in the coming year. By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users. 2.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 27, 2012
    [Social Media] Relationship Selling: Not Dead Only Different
    Many argue that transactional selling is back, and some say social media and the internet has turned it into a buyer’s market and the consumer is in complete control, making it difficult for sales reps to build relationships with their prospects. So what has replaced relationship selling? All things being equal, relationships win.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 6, 2010
    [Social Media] Adding Social Icons Helps Drive E-mail Marketing Campaigns
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Adding Social Icons Helps Drive E-mail Marketing Campaigns We all use e-mails as part of our marketing strategy, but have you considered adding social sharing options?
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 11, 2013
    [Social Media] How To Build Referrals With Social Sales
    While this could be a topic for another article, you would also like to be … Continue Reading How To Build Referrals With Social Sales by Craig Jamieson - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Who wants referrals? You do, that’s who. Comments LOL.
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social Media] Infographic: Mobile Market Domination and How to Adapt
    Likewise, marketing technology and social media strategies should be focused on mobile consumers as well. mobile-optimized webpage will ensure social shares by mobile users. He is based in Southern California, and is also versed in social media, video production, viral marketing, computer networking and cloud technologies.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 30, 2013
    [Social Media] Marketing Attribution vs. Contribution – What’s Best? – @JimLenskold on Marketing Made Simple TV
    The show director and producer is Craig Yaris of Social Ribbit. It is also supported by sponsors like Avitage, Social Media Club, Brandtelling.com, and Social Ribbit. He joins host Jeff Ogden to discuss two key concepts for measuring the true value of marketing – marketing attribution vs. marketing contribution.
  • CONVERSIONATION  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Social Media] Tips to create effective email marketing templates and why it really matters
    Despite the fact that inbound marketing is hot and that we live in social media times (and as you might know, I’m a strong believer in the endless opportunities of combining and integrating channels such as social and email), email marketing is still crucial. Inbound or outbound: it doesn't. Click title to read more
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 18, 2013
    [Social Media] [VIDEO] Watch @MNBurgess Share the Secret of the @SocialEmployee Revolution With @KareAnderson at @PivotCon #df13
    During the whirlwind of activity that was last month’s Pivot Conference , I had a chance to sit down briefly and talk with Kare Anderson ( @KareAnderson ), who was kind enough to write a nice piece on The Social Employee   (McGraw-Hill, 2013) for Forbes back in August. Branding Employee Branding Social Media Marketing The Social Employee
  • INBLURBS  |  TUESDAY, NOVEMBER 22, 2011
    [Social Media] 15 Ways to SMART Mobile Inbound Marketing for Restaurants
    First of all, claim your business in the appropriate social media platforms and location-based applications. 2. Mobilize your website and start using mobile media for your business. 3. Keep yourself updated about mobile media and trends. Participate in Social Media! There are 6.8 billion Own a mobile phone.
  • TOMORROW PEOPLE  |  TUESDAY, DECEMBER 18, 2012
    [Social Media] The Great Social Customer Service Race [INFOGRAPHIC]
    How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly. Positive ("thank you!"). Negative. question from their FAQ page.
  • SAZBEAN  |  SATURDAY, JUNE 8, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of June 8, 2013
    Mashable) Science Social Network ResearchGate Pulls Down $35M From Investors Including Bill Gates (All Things D) 13 Simple Tips for Improving Your Web Design (CIO) Blogging PR Secrets and Style Guides – What’s In and Out (ClickZ) Social Media Hubs for Brands – Best Practices & 9 Examples (TopRank) Why you still need keyword research!
  • MARKETING CRAFTMANSHIP  |  SATURDAY, FEBRUARY 16, 2013
    [Social Media] 5 Ways You Can Merchandise the “Masthead Value” of Publicity
    Not to be confused with “The Wall Street Transcript” Many companies will invest considerable effort seeking positive publicity in influential media sources, and then fail to benefit from the masthead value of that exposure. The Wall Street Journal , for example, has high masthead value; the Wall Street Transcript… not so much.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Social Media] Savvy Week in Review - February 25
    Are Social Media Relationships Frail and Fleeting by @ducttape The Duct Tape Marketing guru takes on Malcolm Gladwell's recent assertion in the New Yorker that Social Media relationships aren't built to last. How Social Media Amplifies Competitive Advantage – by @markwschaefer Mark W.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 18, 2012
    [Social Media] Public Speaking Tips and Techniques with CK Kerley
    We love comments and those who share on social media. Public Speaking is one of the greatest fears people have today – behind Fear of Death. Ironically, Fear of Flying is #1, which makes zero sense – there has not been a fatal airline accident in the USA in years. Fear of Public Speaking is #2 and Fear of Death is #6.).
  • CLIENT BRIDGE  |  THURSDAY, DECEMBER 13, 2012
    [Social Media] B2B Content Marketing Statistics
    87% of B2B content marketers use social media. 49% of B2B marketers rate social media effective or very effective as a content marketing tactic. 87% of B2B marketers use social media to distribute content, up from 74% in 2011. B2B marketers use an average of 5 social media sites to distribute content.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, AUGUST 7, 2009
    [Social Media] Marketing Automation Weekly Wrap-up - 2009/08/07
    Here are some of the posts I have enjoyed over the past week or so (in no particular order): Tom Pick ( @tompick ) from Web Market Central questions the quest for "Return on Investment" in social media with the concept of "Return on NOT Investing". good discussion starts in the comments: [link].
  • FATHOM  |  WEDNESDAY, OCTOBER 16, 2013
    [Social Media] Fighting Obesity Is Good for Business
    Some 80% of conference attendees believe that online methods, especially social networking , are critical to corporate wellness success. Encouraging members to post their progress online and promote it via their social networks creates a culture of healthy living. Healthcare Industry Social Media obesity Rick Warren Saddleback Church
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 2, 2014
    [Social Media] Why Jeff Ogden of Find New Customers modifies his LinkedIn profile every day
    It does zero good to be a highly regarded marketing expert is no one can find it on social media. Do you modify your social media profiles regularly? Thank you so much, editor Fiona Vesey!   I also also nominated for the SLMA marketing award for the fourth year in a row! Nothing! What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 9, 2010
    [Social Media] 20 of the all-time best Twitter bios
    The only person on Twitter who doesn’t claim to be a social media guru. Twitter biographies might be the ultimate creative-writing challenge. You have 160 characters to spin your personal story!  Here are 20 great mini-biographies that caught my eye and stole my heart.  Enjoy! QueenRania. A mum and a wife with a really cool day job….
  • SAZBEAN  |  SATURDAY, JULY 13, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of July 13, 2013
    Here are the top Internet strategy, marketing and technology links for the week of July 13, 2013… Most Believe Behavioral Marketing Can Boost ROI (Marketing Charts) Apple And Google Are No Longer Among America’s Favorite Brands (Business Insider) Accepting Guest Blog Posts? News & Notes
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Social Media] 2013 New Year’s Resolutions for the B2B Marketing Department
    That, coupled with the continued role of social media, remains a challenge to most. . It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more.  Social Media. Planning.
  • PROTEUS B2B MARKETING BLOG  |  FRIDAY, AUGUST 28, 2009
    [Social Media] B2B Email Marketing Best Practices eBook
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Social Media] Interview with Elizabeth Houston, aap3 for Cisco – On Social Engagement and Advocacy
    Q: How did you get your start in Social Media? A: I have always been interested in technology in general, especially community building. When I worked at PeopleSoft several years ago, I was looking for ways to create communities online … Continue reading → Share and Enjoy.
  • SAZBEAN  |  MONDAY, MARCH 10, 2014
    [Social Media] The Need for an Internet Marketing Strategy
    Business (Photo credits: www.roadtrafficsigns.com) While many internet marketing tactics are fairly obvious — SEO (search engine optimization), SEM (search engine marketing), content marketing, social media, etc. — they are not necessarily right for your business or organization. Marketing Strategy
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Social Media] [Video] The Rise of Social Selling
    Have you heard the term "social selling" yet? Basically, it starts with social media -- which is simply user-created content. Social selling is about what you do with this content. And sellers who've embraced social media are creating new opportunities that totally bypass traditional sales channels.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Social Media] The Trick to Seeing Through Marketing Statistics
    Social media research often has the similar problem. Instead of recruiting a cross-section of the audience, respondents are recruited through social media or their own database. No wonder the results say social media is so important, the heaviest social media users are the only people who responded!
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Social Media] Selling the C-Level: 7 Content Marketing Myths Debunked
    Some senior marketers say that they target CEOs, who don’t use search engines or social media. For example, during the SXSW presentation, Jay shared his statistics on just one post on  social media strategy  he created almost three years ago. Myth #3: We can just do social media, we don’t need content.
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 26, 2010
    [Social Media] The Possibilities of Blogging and Blog Marketing Are Underused
    And this in a social media marketing reality in which blogs play a crucial role. recent report from Econsultancy and Big Mouth Media,  the “ Social Media and Online PR Report ”, gives some figures (most of the respondents were from the UK, followed by other European countries and then the US). Fast-forward to 2010.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 21, 2013
    [Social Media] 5 Reasons to Outsource Marketing Today
    While CMOs are spending more and more on social media, they are using social media as an add-on to their digital marketing programs rather than a part of an integrated marketing strategy (Hire a twenty-something, arm her with Twitter, Facebook and LinkedIn, stick her in a corner and pray for results.) Austin Finch, Sr.
  • EARNEST ABOUT B2B  |  TUESDAY, JANUARY 29, 2013
    [Social Media] 5 things we learnt from Davos that we thought you needed to know
    Social makes the top table . The business agenda specifically had three key themes: one about creating new value and reshaping business models; another about how to leverage advances in science, technology and medicine; and the final one, how to adapt to the future evolution of social technology. Well kind of. The big 5 . link]. 2.
  • ENGAGE  |  SATURDAY, JULY 7, 2012
    [Social Media] Google+ Fails and Brand Inspired Tattoos: Week in Content for July 7, 2012
    People seemed to agree: Google+ just hasn’t found a place in our overly social lives. apart from he “social media explained” board jokeGoogle+ Fails Because It Makes You Feel Like A Losergratpost go.brlnd.nl/ZBE. State of social media. Google+ fails to win over our hearts. So true. OzoBGW. Captn Crunch!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Social Media] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study).
  • WEBBIQUITY  |  TUESDAY, MAY 13, 2014
    [Social Media] The Most Important Force for Increasing Leads and Sales
    Business buyers won’t buy from vendors who lack visibility in search and social media. This was less of a danger in the old days when public interaction was limited to official “company spokespeople,” but social media now makes virtually every employee “client-facing.” Low online visibility.
  • SYNECORE  |  TUESDAY, JULY 2, 2013
    [Social Media] New Study: Email Marketing Actually Works?!
    The cool kid in town is social media; there are a lot of deals and steals advertised on the various channels, and there’s even been some growth of transactions via social media, otherwise known as social commerce. Social commerce isn’t taking off.yet. Curious? Let’s take a look at the findings. The Takeaway.
  • FATHOM  |  THURSDAY, JULY 2, 2015
    [Social Media] Consumer Brand SEO Pulse: 7.2.15
    The Biggest Social Media Science Study: What 4.8 Buffer Social performed a study of over 4.8 Consumer brands / Retail e-commerce Google News SEO Social Media UncategorizedWelcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Take these tips to heart! link].
  • CLIENT BRIDGE  |  TUESDAY, FEBRUARY 8, 2011
    [Social Media] Pushing All Your Buttons
    Free Social Buttons is a simple, useful website that collects the best social media icons for use in websites and blogs. Buttons include: Facebook. Twitter. Delicious. StumbleUpon. RSS Feed. YouTube. MySpace. LinkedIn.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 16, 2012
    [Social Media] How to Make Social Sell: From Thought Leader to Thought Provoker
    Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. Why is it so difficult to generate actual leads and sales using social media in the B2B world? These Brands are Making Social Media Sell.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 3, 2013
    [Social Media] What does it take to start a blog these days?
    New entertainment alternatives and social media distractions have probably challenged blogging’s role as the king of content. There are several blog posts referenced in this podcast so here are some handy links if you want more depth on this subject: From Mark: How the physics of social media is killing your marketing strategy.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 29, 2012
    [Social Media] Marketing Made Simple TV “Television on the Internet”
    We’re pleased to announce that Social Media Today is now syndicating the show. Social Media Today is a VERY popular site and will bring us many more viewers. We also wish to share the latest booked show talent – Scott Monty is the global social media leader for the Ford Motor Company. Check out.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 22, 2012
    [Social Media] The B2B Content Marketing Strategy Checklist is finally here
    We love your comments and those who share on social media. Doug Kessler of Velocity Partners joined Jim Burns of Avitage and Joe Pulizzi of the Content Marketing Institute on Marketing Made Simple TV for a great content marketing roundtable yesterday. Terrific show.  Watch it here. Why use it? Download it today. What do you think?
  • INBLURBS  |  MONDAY, DECEMBER 6, 2010
    [Social Media] Setup a corporate blog to get traffic and sales
    Also it is important that you concentrate on some of the brilliant social networking and bookmarking sites that helps your corporate blog to get search engine traffic. As searching engines started indexing social media content, submitting your corporate blog to social media helps in driving new business leads and increasing sales.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Social Media] 8 Reasons Your B2B Website Is Ready For A Redesign!
    For example, forms should be simple and ask for only the necessary information. 8) You Have No Social Media Presence: In this day and age you need to hop aboard the Social Media networking train if for no other reason than to establish credibility. By Dawn Gadless  | Business Development Director. Always be learning.
  • HUBSPOT  |  FRIDAY, MAY 15, 2015
    [Social Media] The True Cost of Not Meeting Your Customers' Expectations [Infographic]
    Ever since moving to Boston a few short months ago, I've allowed the Internet -- Yelp reviews, social media messages, food blogs -- to guide almost all of my of restaurant choices. For businesses, this concept is both intriguing and concerning. Client Services Daily
  • HUBSPOT  |  WEDNESDAY, JANUARY 25, 2012
    [Social Media] The Ultimate Checklist for Integrated Marketing
    Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Email and Social Media. It's all about social media. Be sure you're adding social media sharing buttons (e.g. Share on Facebook!'
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 30, 2011
    [Social Media] 4 B2B Insights from Salesforce.com’s Acquisition of Radian6
    But if you are a B2B marketer who is managing or planning social media for your company, here are some reasons why you should care. Create Awareness of Social Media Monitoring Among Salespeople. Depending on a company’s goals, customer satisfaction through social media can also be tracked.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Social Media] Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer
    The Art of Social Media: Power Tips for Power Users. The Art of Social Media: Power Tips for Power Users  – Guy Kawasaki and Peg Fitzpatrick. We know it’s important that all organizations have a social media presence—but how do you ensure you are focusing your time and budget in the most effective way?
  • MARKETING EDGE  |  FRIDAY, DECEMBER 10, 2010
    [Social Media] Ipad an Icon of Mobile Power Computing – And What it Means to Marketers
    Hitting on a single topic in marketing, social media and business communications. Time 24:50 We interview St. Paul Pioneer Press technology writer Julio Ojeda Zapata, author of Ipad Means Business, to be released the week of December 13. This is a two part series, with this. Quick and to the point. Time 24:50 We interview St.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Social Media] Why The Nitty Gritty Posting Mechanisms of Facebook Matter
    Updating and maintaining your business’ various social media accounts is a time suck. If you find yourself following these practices consistently, I recommend taking the next step with the full suite of tips in this presentation I gave at INBOUND, Social Domination: How To Conquer ‘The Big 3’ Social Media Networks.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Social Media] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    In particular, the focus has been placed on building a strong social media base. The obvious reason for this is that a sales professional with a healthy and active social media presence can use that base of followers to move their message and generate more leads for themselves.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 10, 2014
    [Social Media] Big Data Is Driving Content Marketing Strategy
    Direct Marketer News  reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry. 87% say that social media is an effective medium for delivering real-time content.
  • THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Social Media] The B2B marketer’s world is changing
    website) is declining to allow investment in more interactive, dynamic channels such as mobile and social media. Whilst many of the principles of marketing remain unchanged across these territories, marketers find that globalising their approach to social media poses a particular challenge. 
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