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  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Social Media] The 10 Best Marketing Infographics of 2012 (So Far)
    From Mavenlink. 7) The History of Marketing From HubSpot. 8) How LinkedIn Works From Infographic Labs. 9) 2012 Social Media Marketing Report From World View Editing. Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What on earth is an infographic, you ask?
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 5, 2013
    [Social Media] How to Organize a Digital Marketing Team – Lessons from Hubspot
    And a bit of news: Dan Zarrella is the Social Media Scientist at Hubspot. search marketing, social media activity, and other attraction strategies. We love to read your comments and appreciate those who share on social media. They’ve grown extemely fast. Brian Halligan is their CEO. Stay tuned.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Social Media] 55 Free Templates to Make Visual Content Creation Quick & Painless
    And in social media? The Marketer''s Crash Course in Visual Content Creation (+ 5 Social Media Cover Photo Templates). The download also comes with five pre-sized PowerPoint templates to help you create social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right dimensions.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 27, 2015
    [Social Media] How You Can Boost Your Internal Culture of Content Marketing and Other Content Marketing News
    Social media marketing. For UK Content Marketers, Social Is for Amplification. According to a Content Marketing Association (CMA) survey of marketers located primarily in the UK, there’s little question of social media’s most powerful role in the content marketing equation. Cross-channel marketing.
  • OPENTOPIC  |  FRIDAY, AUGUST 21, 2015
    [Social Media] How to Successfully Measure ROI on Your Leads: Weekly Roundup
    From around the web: Leading the Lead Game on Social [Social Media Today]. Nurturing your leads through engagement on social media can bring your audience into your brands circle. On social media is in imperative for brands to realize, your audience doesn't want to be sold to. Ready to get started?
  • CLIENT BRIDGE  |  THURSDAY, MARCH 7, 2013
    [Social Media] SLIDESHOW: Marketing That People Love
    Hubspot asked some of world’s leading experts in everything from branding, to social media, to design, for their advice on how to create marketing people love. Here's a slideshow with 29 of their tips. View Original Article
  • SOCIAL MARKETING FORUM  |  THURSDAY, DECEMBER 9, 2010
    [Social Media] Blogs Are the Hubs of the Social Network Ecosystem
    Too bad since blogs are really social media hubs and more. Since blogs are almost a must for all businesses that want to do "something" with social media. Blogging Content marketing Social media marketing blogging content marketing online communities social crmMany businesses don't have a blog yet.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Social Media] Hinge’s Fab Five: October 2013
    What is the Right Social Media Policy for your Company? Social media has become a crucial element to marketing efforts of virtually every company. Don’t be stumped when trying to find the right social media policy for your firm. Infographic: 25 Awesome Social Media Tools. Enjoy!
  • THE NEW STRATEGIST  |  FRIDAY, JANUARY 30, 2015
    [Social Media] Marketing Doubleshot Podcast – Ep. 3 – Personal Branding & Mobile Customer Journey
    Blog Digital Marketing Marketing Doubleshot Podcast Social Media Marketing digital marketing marketing marketing doubleshot mobile marketing personal branding podcast Links & resources mentioned in this episode: Altimeter Group Mobile Report: www.altimetergroup.com/pdf/reports/M…ter-Group.pdf. Tom Webster: twitter.com/webby2001.
  • HUBSPOT  |  TUESDAY, DECEMBER 2, 2014
    [Social Media] How to Use Stock Photos Without Looking Lame [SlideShare]
    But when chosen and used well, stock photos can complement the content on your website, in your ebooks, and in your social media posts. Stock photos are tricky. When chosen or used poorly , they can look forced, fake, or just plain silly. Just look at the photo to the right to see what I mean.). Content Creation Design
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Social Media] The Trick to Seeing Through Marketing Statistics
    Social media research often has the similar problem. Instead of recruiting a cross-section of the audience, respondents are recruited through social media or their own database. No wonder the results say social media is so important, the heaviest social media users are the only people who responded!
  • B2B MARKETING TRACTION  |  THURSDAY, AUGUST 1, 2013
    [Social Media] B2B Marketers: Are Your Nurturing Your Leads? (Infographic)
    Now that you’ve attracted qualified leads to your website or social media profiles, how do you keep them engaged? The newest marketing approach is lead nurturing , where you bring along or grow leads into customers using great content and marketing technology. Contact New Incite today.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 7, 2009
    [Social Media] Social CMO – Will CMO’s miss this opportunity?
    2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Let me explain …. For Example ….
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 7, 2009
    [Social Media] Social CMO – Will CMO’s miss this opportunity?
    2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Let me explain …. For Example ….
  • DIGITAL BODY LANGUAGE  |  FRIDAY, MARCH 27, 2009
    [Social Media] Upcoming Challenges in Campaign Analysis
    I was in a good discussion the other day about how to define the end date of a campaign that had social media elements. It's an interesting challenge as social media campaigns can have many effects that keep going for a significant length of time. Tags: marketing analytics Social media campaign response
  • SAZBEAN  |  SATURDAY, APRIL 7, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of April 7, 2012
    16 Terrible Social Media Mistakes You’re Making  (Business Insider). Why Training Staff How to Use Social Media Will Help Your Business  (Future Lab). Social Media Practices That Boost Results  (Small Biz Trends). Ways to Become a True Social Business  (CIO.com). Small Biz Trends).
  • ACQUIRING MINDS  |  TUESDAY, SEPTEMBER 23, 2008
    [Social Media] A Community Turns One Year Old
    If Social Media Today is a toddler, then that would make me a newborn. A few weeks back I was invited to blog on Social Media Today and now would like to send my congratulations to the team. Tags: Social Media Today blogs Happy Birthday to you! Thanks for inviting me to the online Party!
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Social Media] Is The Corporate Website Dead?
    He declares that “the online presence of a brand will increasingly become  the sum of its social exchanges across the web and not the website  that many currently call home.” According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. .
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 25, 2013
    [Social Media] B2B Marketers Must Balance Organic and Paid on Facebook
    Jim Tobin is the president and founder of Ignite Social Media and the author of the new book, Earn It. The CMO’s Guide to Social Media Marketing in a Post Facebook World. In the early days of social media you couldn’t buy social media coverage. We were all social media marketers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 23, 2015
    [Social Media] Analysis: The Force is Not Strong in Star Wars' Marketing Automation System
    Do they know I follow their social media channels? Do they know that I sometimes share their news on my social media channels? Again, I was very engaged in their emails and social channels, and they knew that. But don't worry, this post will not include any movie spoilers. Of course they have an email list.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, OCTOBER 1, 2010
    [Social Media] Preventing Agency Suckiness
    Ask to see the creative, the media buy and evidence that it actually went ahead and got measured. Ask to meet the social media team early. team or the new media group. If you don’t like what you are hearing, insist on a different team or remove social from the scope and find a specialized agency. Seriously.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 21, 2011
    [Social Media] Who Should Wear Your Corporate Speedo®?
    Last week we looked at the terrifying beachfront property known as social media. Stick your hewers of corporate happy up on those tall white chairs, hand them some binoculars, like a good social media tracker, and let them find both the flailing and the strong out there beyond the breakwater. Sales, perhaps? What’s that?
  • LEADSLOTH  |  TUESDAY, JUNE 23, 2009
    [Social Media] Inbound Marketing & Marketing Automation
    It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Social Media monitoring : see who writes about your company or your areas of expertise. The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. Conclusion.
  • MARKETING EDGE  |  THURSDAY, JANUARY 31, 2008
    [Social Media] All politics is social
    Given how technology has collapsed time and space, it is accurate to say then that all politics is social, as in the social communities that have common interests shared on the web in many forms. Social media is like grassroots organizations. Understanding social media requires openness within a corporate culture.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 21, 2015
    [Social Media] How to promote your content without being spammy
    Connecting your social properties. Related Stories 10 Simple ideas to achieve more content sharing now There is no community on social media Polish up your best content to drive content marketing value. The amount of information on the web is exploding, making it more and more difficult to stand out. Embedding tweetable quotes.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 3, 2014
    [Social Media] Lead Generation: Balancing lead quality and lead quantity
    B2B Social Media: SAP Latin America boosts followers 900% [Part I] [Case study]. B2B Social Media: SAP Latin America boosts followers 900% [Part II] [Case study]. Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. But something went wrong.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 22, 2010
    [Social Media] Is your company built to blog?
    Remember, the beauty of the social web is an ability to react.  Tags: B2B and social media Blogging best practices Social Media best practices Every company is getting into blogging it seems but somany people seem to be struggling with it   What would you guess the biggest problem is? Not enough content? Move on. 
  • B2B LEAD BLOG  |  FRIDAY, MARCH 11, 2011
    [Social Media] Friday Wrap-Up: This Week in B2B Marketing Tips
    The social minutes from February To catch you up with recent social media activity, Mike Wilt (@GodfreyB2B) and Anna Gerz (@acg021) of the Godfrey B2B Insights blog bring us a social media highlight reel Welcome to our weekly wrap-up. Here's some of our favorite insight from around the blogosphere this week: 1.
  • SAZBEAN  |  SATURDAY, JUNE 2, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of June 2, 2012
    Here are the top Internet strategy, marketing and technology links for the week of June 2, 2012… How print and social media can go wrong  (Simply Zesty). 10 Pinterest Infographics: Visual Explanations for a Visual Social Network  (HubSpot). How the Big Social Networks Use Email to Increase Engagement  (HubSpot).
  • BLUE FOCUS MARKETING  |  SUNDAY, FEBRUARY 2, 2014
    [Social Media] [VIDEO] @CKBurgess and @MNBurgess Discuss @SocialEmployee Revolution at @ConferenceBoard #SocBiz #HR #SHRM
    21, Blue Focus Marketing was invited to discuss our Amazon best-selling book The Social Employee (McGraw-Hill, 2013) at the Conference Board headquarters in New York City. It was very interesting to see the viewers’ responses to questions regarding employee social media training and established social media policies.
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social Media] Infographic: Mobile Market Domination and How to Adapt
    Likewise, marketing technology and social media strategies should be focused on mobile consumers as well. mobile-optimized webpage will ensure social shares by mobile users. He is based in Southern California, and is also versed in social media, video production, viral marketing, computer networking and cloud technologies.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 13, 2014
    [Social Media] Content Marketing — “ Storytelling ” for Today’s Marketer
    Content Marketing — “ Storytelling ” for Today’s Marketer by Justice Mitchell - Maximize Social Business. Related Stories Social Deployment And Content Marketing are NOT the Same How To Grab Attention with Your Social Media Updates How to Make Your Content, Messages and Ideas Stick. Content Marketing
  • MODERN B2B MARKETING  |  TUESDAY, JULY 31, 2012
    [Social Media] B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic]
    by Jason Miller It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns. B2B Marketing Infographic
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JANUARY 5, 2011
    [Social Media] SIGMA Marketing’s Top 10 Blog Posts of 2010.
    It's an interesting mix of articles, but you can see by the list below, B2B social media and web analytics seem to be a priority 2010 has been an exciting year for digital and database marketers. In keeping with that, here are the ten most read blog posts on Fifth Gear Analytics from 2010.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 29, 2013
    [Social Media] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    by Amanda Batista | Tweet this The verdict on social selling is in: It works. While not even three years ago, marketing and sales organizations sought actual data to support the “hunch” that social selling techniques and practices were effective, the state of the advanced sales method is, well, on fire. They know it’s effective.
  • THE NEW STRATEGIST  |  THURSDAY, NOVEMBER 27, 2014
    [Social Media] New podcast – Marketing Doubleshot – Ep.1!
    In this inaugural episode, Josh and I tackle the following topics: Social Media – The ‘not-so-level’ playing field? Dollars for eyeballs in social and the rise of Ello. Higher Education & Social Media Training. Hands-on experience with social for business. We certainly hope you enjoy!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 21, 2013
    [Social Media] How To Build The Ultimate Lead Generation Machine
    Some of the highlights from yesterday's webinar: Scott Miller introduced many of the attendees to Social123, a social lead generation company, and the power of leveraging social intelligence from Facebook, Twitter and Linkedin to fill the top of your funnel. 82% of Social Media Website traffic and Leads come from Twitter- Optify.
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Social Media] 2013 New Year’s Resolutions for the B2B Marketing Department
    That, coupled with the continued role of social media, remains a challenge to most. . It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more.  Social Media. Planning.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, AUGUST 20, 2009
    [Social Media] Is Real Time Marketing in your future?
    But ask your media partners if they can turn on a dime and get you a webinar in a week – answer NO. All brought on by things like monitoring your brand on Forums, Blogs, Comments, Twitter, and Social Networks. Tags: social media Customer In fact I would argue it is here today. It takes months to plan and execute.
  • PR MEETS MARKETING  |  MONDAY, AUGUST 18, 2008
    [Social Media] Brave New World of Media Pitching: Facebook
    For example, my company recently received media coverage in Forbes and San Jose Mercury News. Other posts in the “Brave New World of Media Pitching” series : - Brave New World of Media Pitching: LinkedIn. Brave New World of Media Pitching: Twitter. I have only been on a Facebook for a year or so. ”.  . del.icio.us
  • VISUALLY  |  WEDNESDAY, MARCH 23, 2016
    [Social Media] 30 Brilliant Content Marketing Podcasts You Need to Hear
    Social Business Engine. Social Media Marketing. Social Media Social Hour. Social Pros. Nate Birt is a multimedia journalist, social media enthusiast and copy editor with experience at a  variety of print and digital publications, and a Contributing Editor to the Visual.ly By 8 a.m.
  • TOMORROW PEOPLE  |  THURSDAY, NOVEMBER 29, 2012
    [Social Media] I ? Sprout Social
    Sprout Social, the social media workflow software, asked me to publish an ‘honest review’ of their product. As the Community Manager here at inbound marketing agency Tomorrow People, I’ve long been a lover of Sprout Social , the social media workflow software. Would I like Sprout Social too?
  • B2B MARKETING ZONE POSTS  |  MONDAY, APRIL 5, 2010
    [Social Media] Top 25 Articles and 8 Topics in B2B Marketing for March 2010
    The following are the top items from featured sources based on social signals. Which industry segments are most actively discussed in social media? They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing! 
  • B2B MARKETING ZONE POSTS  |  TUESDAY, JANUARY 4, 2011
    [Social Media] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
    How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more).  So, really, you’ve been voting on this all year long just based on your activity. How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. 22 Educational Social Media Diagrams - Hubspot , May 24, 2010.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Social Media] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Peter Kim delivers his blog posts about social business in short, easy to digest snippets. Social Business and Beyond. 4) Bluleadz. Posts You Might Like to Read: Why Are Social Media Sites Blue? The Future of Social Media (And What That Means to You). How Social Media and Mobile Change Pricing Strategies.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Social Media] How To Create B2B Website Content That Sells
    Blogging is the most effective online marketing tool – more important than social media or any other part of your website. Make content shareable and social – According to social media marketing expert Jay Baer, “content is fire. Social media is gasoline.” Will they know what to do next?
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 4, 2013
    [Social Media] Salesforce.com to acquire ExactTarget
    They previously purchased Buddy Media, a social media platform and Radian6 a social media listening platform. June 4/2013 It was announced this morning that Salesforce.com has reached an agreement to acquire ExactTarget. Read the press release here. Salesforce.com is expanding their Marketing Cloud offering.
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Social Media] Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]
    Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Severely. Then something magical happened. What's Going On?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Social Media] Why Traditional Lead Qualification Filters Are No Longer Enough
    To the modern sales rep, social media are an imperative advantage. Firmographic Data vs. Social Data. Both these reps–and many like them–have figured out that social media isn’t just for reaching out to prospects; it’s equally effective at finding them. You can find her on Google + ! our rep asked. Lead Generation.
  • NUSPARK  |  SATURDAY, DECEMBER 31, 2011
    [Social Media] 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
    Understand the power of social media and search engines in the buying process; and do consider more time/resources/financial allocation towards inbound marketing and demand generation strategies that attract prospects to your funnel. Evaluate current media mix for lead generation.  your blog  and social media e.)
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] What Marketers Lost Sight of Over the Summer
    “Often new technology is either not embraced quickly enough by marketing organizations, or it is embraced and looked to as a ‘fix it all strategy’ Specifically I am seeing Social Media being looked to as a solution for far too many problems. Social media can be a tool to accomplish all of this.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Social Media] 10 Characteristics of a Growth-Focused Content Marketer [Infographic]
    You've probably heard of a "growth hacker" -- someone who uses creativity, analytical thinking, and social metrics to help their products or services gain exposure. Content hacking is helpful if you want to increase your blog traffic, grow your subscriber base, see your posts get shared more on social media, and so on.
  • WRITESPARK  |  WEDNESDAY, SEPTEMBER 16, 2009
    [Social Media] New FTC Disclosure Guidelines for Testimonials and Endorsements
    In particular, these practices are changing to reflect the expectations of social media users, especially for the impartiality of product reviewers. Case Studies Content Marketing Social MediaIn October 2009, the U.S. Read the FTC guidelines.
  • WRITESPARK  |  TUESDAY, SEPTEMBER 7, 2010
    [Social Media] Who Are Your Thought Leaders, Really?
    Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights. Content Marketing Sales Materials Social Media White Papers technical experts thought leader thought leadership thought leadership contentReader reaction: "Oh yeah?
  • AD YOUR COMMENT HERE  |  FRIDAY, AUGUST 6, 2010
    [Social Media] Pretty Cool: Clay Shirky to join the Meta-Activism Project Board
    Because he’s influential in many fields, including that of social media, I thought it relevant to let you know that we’ve just got Clay Shirky on our Board for the organization.  I look forward to working with and learning from him… <<Read Clay’s bio on the MAP site. Related articles by Zemanta.
  • DIGITAL BODY LANGUAGE  |  MONDAY, JANUARY 4, 2010
    [Social Media] Influencers, Advocates, and the Mainstream
    We've all heard the hesitations on social media - "I don't use it", "my peers don't use it", "our buyers don't use it", etc. Many of the key influencers in a particular market space are also watched closely be the mainstream media. Tags: Influencers Social media Discovery Content
  • BEYOND  |  THURSDAY, JULY 9, 2009
    [Social Media] Twitter and B2B: don't be fooled by the silent majority
    If you are thinking of using Twitter - or social media in general - in your marketing, you need to know how it can serve you. Tags: Beyond Brand Communications Interactive buyersphere social media social networking socialmedia twitter Apparently, 90% of Twitter traffic is created by just 10% of users.
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 23, 2008
    [Social Media] Let the 2009 Trend Lists Grow
      One of my most popular posts last year was my summary of 2008 trend lists. I’m a little late this year, but better late than never =) When I look back at my three trends, it seems odd that I selected the growth of blogomerates, social media connections for PR and long tail PR. To me, these seem almost second nature! del.icio.us
  • SYNECORE  |  FRIDAY, FEBRUARY 22, 2013
    [Social Media] Pinterest Puts the 'Sales' in Social - #MarketingTechMin
    Businesses continue to turn towards social media for an easy boost to their marketing efforts, but a lot of them aren't seeing huge results. The functions of every social media site differ. Follow @SyneCoreTech
  • CONNECTING ELEMENT  |  TUESDAY, MARCH 22, 2016
    [Social Media] Five tips to supercharge your social video content
    Whether it’s filmed with a movie camera or a smartphone, here’s how to use video content to get your brand more exposure and engagement on social media. The post Five tips to supercharge your social video content appeared first on Connecting Element. Our Facebook feeds are fast becoming a stream of viral videos.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 16, 2010
    [Social Media] Top 20 Most Useful Twitter Blog Posts of 2010
    CUSTOMER SERVICE (My normal process of finding authoritative and resourceful posts didn’t yield any good results on Customer Service related posts, but I did write a few on the subject that you might be interested in in case you missed them: Is Your Customer Service Ready for Social Media? Classic Brogan advice. VIDEO] [13].)
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 22, 2014
    [Social Media] Marketing Team Drives B2B Social Selling Success
    My friend Tom Skotidas and I recorded a video conversation defining social selling. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. Social selling, or #socialselling , is a term that is used by lots of people to mean lots of different things. Photo credit: Flickr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 13, 2013
    [Social Media] 7 Personal Branding Lessons You Learn by Falling in Love
    People do, when they see excellence & have pride in associating with you.” So you must, “Enlarge as a human being, Excel as a social media being and Evolve as a personal brand.”. by MaureenMonte Related Stories Can social media personalities “scale?” By  Dr. Amit Nagpal, {grow} Community Member.
  • SAZBEAN  |  TUESDAY, DECEMBER 20, 2011
    [Social Media] How to Master the Art of Storytelling to Increase Social Sharing
    Social media marketing is about getting your customers to tell them for you. The value and freshness of your content and how well you tap the connections that tie users and businesses together via social networks directly impacts the effectiveness of your social marketing campaigns. News & Notes
  • SAZBEAN  |  FRIDAY, SEPTEMBER 7, 2012
    [Social Media] SEO Final Steps: Content Marketing for Small Business Blogs
    Online Content Marketing Social media/networking has become a primary way to promote a blog. Late last  year, Nielsen estimated that social  media reaches 80 percent of US internet users — so it can be a good way for  small business owners to reach them, too. News & Notes
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Social Media] How Should Publishers Deal with Platform Overload?
    As a marketer for a media company, the world is your oyster. If you sit down and ask yourself which you’d like to pursue, you’d likely respond with ‘all of them’—each social media channel and social network brings a unique set of strengths and weaknesses to the table. MediaWhy not cast your net wide?
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    Jill Rowley: If you could only turn to one person for tips about social selling, especially in B2B, you’d probably want to pick Jill Rowley. In her post 10 Ways to Tell if You’re Doing Social Selling Wrong , for example, she not only emphasizes tactical tricks, but also personal considerations. Why 21+ though?
  • WEBBIQUITY  |  WEDNESDAY, APRIL 18, 2012
    [Social Media] 12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011
    As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Why Your Social Media Campaign is Performing at 1/7th of Its Potential by Business2Community. Content is king. But producing content is expensive. Producing great content is even more expensive.
  • SYNECORE  |  FRIDAY, SEPTEMBER 11, 2015
    [Social Media] Why Buyer Personas are Crucial to Inbound Marketing Success
    You should create unique messaging targeted toward each buyer persona, and then consistently apply it throughout key marketing touch points such as website content, email campaigns, and social media channels. Social Media. Social media is another avenue to connect with your buyer personas. Values and Goals.
  • MARKETING GENIUS BLOG  |  TUESDAY, MARCH 30, 2010
    [Social Media] Need a Social Marketing Plan?
    He relied 100% on social media tactics to drive traffic to his site. This all took place via social media.  He simply leveraged the power of sites like Twitter, Facebook and LinkedIn to deliver the kind of results that would’ve cost him a fortune in the past.  He didn’t spend a dime on marketing, just his time.
  • INBLURBS  |  TUESDAY, NOVEMBER 22, 2011
    [Social Media] 15 Ways to SMART Mobile Inbound Marketing for Restaurants
    First of all, claim your business in the appropriate social media platforms and location-based applications. 2. Mobilize your website and start using mobile media for your business. 3. Keep yourself updated about mobile media and trends. Participate in Social Media! There are 6.8 billion Own a mobile phone.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [Social Media] Great work with Find New Customers client Mintigo yesterday
    Please share it on social media. We love comments and those who share on social media too. Happy clients are the key to a growing business. ”  She asked me to send her a draft and I did. She said she loved it and I am so inspiring to her. Thanks, Sophia. This story is about how important attitude is for you.
  • B2B MARKETING INSIDER  |  FRIDAY, NOVEMBER 25, 2011
    [Social Media] How To Become A Social Business
    I have been giving this presentation on “ Integrating Social Media Into Your Marketing Mix ” for over a year now. But what I realized in updating the deck, was that “how to integrate social media into your marketing mix?” What are the traits of successful social marketers ? Strategy
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Social Media] 5 Ways to Redefine and Retell your Brand’s Story
    This type of website design optimizes your site for media devices such as tablets and smartphones, so users can easily access your website from any device. Get Re-Socialized. Instead of tackling every social media platform, focus your efforts on three platforms. For a while, business is thriving. Here’s how: 1.
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Social Media] If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?
    However, the survey found that many content marketers have doubts about whether content marketing actually delivers measurable ROI, especially newer tactics such as social media, blogs and online videos. Or the investments, particularly those in new tactics like social media, are currently too high compared to the realized benefits.
  • HUBSPOT  |  MONDAY, APRIL 30, 2012
    [Social Media] New Gmail Image Feature Makes Email Marketing More Social
    Since the 2011 announcement of the integration between Google+ and Gmail , Google has now taken yet another step toward integrating email and real-time social networking. Email to Catch up With Social; Google to Catch up With Facebook. For instance: Ensure that you have social media sharing links within your emails.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Social Media] Great webinar for Tampa area dentists and chiropractors is delayed.
    You’ill not want to miss this webinar by Likeable Local , Social Media Marketing Software to make YOU more Successful. It sure seems that almost all dentists and chiropractors are active on social media such as Twitter and Facebook, but most results are limited. Sign up here right now: [link]. Why attend? Thank you!
  • ACQUIRING MINDS  |  FRIDAY, OCTOBER 26, 2012
    [Social Media] Be Social or Be Fit?
    For the past year I have been anti-social: hardly a tweet and nary a blog post. While the social media wave has swept over the world, I have been navigating other waves. The rhythm of training and racing hasn’t left much time for the demands of producing content for social media. Nice to be back!
  • ACQUIRING MINDS  |  FRIDAY, OCTOBER 26, 2012
    [Social Media] Be Social or Be Fit?
    For the past year I have been anti-social: hardly a tweet and nary a blog post. While the social media wave has swept over the world, I have been navigating other waves. The rhythm of training and racing hasn’t left much time for the demands of producing content for social media. Nice to be back!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 15, 2012
    [Social Media] Why Google+ Needs to be Jay-Z
    Google+ is probably not gaining enough ground to go mainstream as a social media platform and to do so, they need to “go Jay-Z.” The report concluded that essentially Facebook IS the social web for this demographic. always try to get a sense of where they are with social media with a show of hands.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Social Media] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  Millenial Media. Millenial Media is the dominant mobile advertising platform.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 6, 2012
    [Social Media] Buttbook. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Related Stories Finally, we have an answer. A {growtoon}. Black Friday Deals on Groupon Stock! A {growtoon}. Nutrimus Posticus. A {growtoon}. Awesome Box. A {growtoon}. Mergers that should have never happened. A {growtoon}.
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 5, 2012
    [Social Media] Increase Your Brand Exposure with Increased YouTube Subscribers
    Additionally, statistics show that images and videos are more engaging for social media visitors, so utilizing your YouTube videos is also a strength. As a Google property, YouTube brings increased exposure for your brand, not only in YouTube searches, but searches on Google itself. B2B Web Strategy
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Social Media] 4 Steps For Improving Your Success Rate Asking for Links
    Social Media Research. Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. We leverage social media marketing as a mechanism for facilitating communication ahead of direct outreach. How do you do this?
  • CONNECTING ELEMENT  |  MONDAY, APRIL 13, 2015
    [Social Media] Five essential digital metrics
    We’ve outlined our favourite five across all channels; considering web, email, social media and more. There’s a plethora of digital marketing measures out there, all of which are useful in one way or another – but which are the ones you rely on the most? The post Five essential digital metrics appeared first on Connecting Element.
  • CONTENT MARKETING TODAY  |  THURSDAY, OCTOBER 8, 2009
    [Social Media] A Financial Pro Charts the Way to a Great Online Business Presence
    He includes both RSS links and social media elements so that we can connect with Dean pretty much anywhere. Dean is relatively new to the blogging and social media arena but has found it an extremely valuable tool in establishing his credibility and that of his company among prospective clients in Fort Myers.
  • B2B MARKETING SAVVY  |  TUESDAY, JULY 28, 2009
    [Social Media] Digital De-Tox: Some Lesser Known Tools for 2.0 Clarity
    Other Popular Posts:      DIY Media Buying Or Use A Pro ?   Tool Sites for name checking, branding:   Who owns your brand in today’s social media landscape?  Seriously… have you staked out your brand/brand names in the hot new media real estate market?  Twitter: Who Owns What, the Social Brand Index/Twitter.
  • B2B MARKETING SAVVY  |  THURSDAY, JULY 23, 2009
    [Social Media] Will Twitter Become This Generation’s Cronkite? ~ScoopD
    two canyons over , but Twitter’s role (or a yet-to-be invented Twitter look-alike) has the potential to unite community as television media one did but can no longer hope to accomplish. Twitter elevated itself well beyond social gossip as Tehran streets filled… beyond being just the latest political campaign shiny-new-toy for fundraising. 
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Social Media] The Ultimate Collection of Free Content Marketing Templates
    Social Media Content Calendar Templates (for 6 Social Networks). Download the social media content calendar templates here.). With so many different social networks to manage, a social media manager's life becomes a lot easier when they can plan which content to share on each account -- and when.
  • LEADERSHIP  |  FRIDAY, MAY 1, 2015
    [Social Media] Interesting Infographics: 9 Essential Tips For Promoting Your Blog Properly
    Get smart about social media. There’s been plenty of research done on how to maximize your impact on social media channels. Infographics blogging home infographic Lead Generation Social MediaHosting a blog is one of the bedrock essentials of maintaining an internet presence. Put simply: you need a blog!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 12, 2015
    [Social Media] The 10 best big company blogs in the world
    Social sharing activity. The site is good-looking, well-organized and blog posts seem to get an enormous amount of social shares. This is clearly one of the best blogs on the social media landscape and a reflection of a company culture that is open, responsive, and tuned to their customers. Consistency of publishing.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 31, 2012
    [Social Media] B2B Marketing Myth-busting, Redux
    Myth No. 2:  Social media is a flash in the pan.   B2B marketers are embracing social media with gusto, but many still view it as a toy, something to play around with, most likely in the corporate communications or PR departments. Photo credit: Wikipedia. Myth No. 1:  Lead generation is the top job of B2B marketers.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 2, 2015
    [Social Media] 5 Content Marketing Faux-Pas that are Killing Your Business
    Fresh educational blog content is a great way to gain organic searches and get traffic from search engines, social media and other sources. 4. Overlooking Social Media. You need to integrate social media into your content marketing strategies. Is your website fading into oblivion? Mistakes You Need to Avoid.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2011
    [Social Media] Adam Metz Answers Your Questions: Reaching the Social Customer
    by Jason Miller As a follow up to yesterday’s post regarding our latest webinar Reaching the Social Customer , our speakers have graciously agreed to respond to questions we were not able to get to on the live webinar. Do a quick technographic study and find out where your prospective customers “live” on the social web.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 17, 2013
    [Social Media] The 5 Steps To Achieving B2B Inbound Marketing Nirvana
    When you have a solid content effort underway, that’s when social media really shines. Jay Baer likes to explain the relationship between content and social media this way: “Content is fire. Social media is gasoline.” Social media is excellent for extending the reach of your content and getting it shared.
  • B2B IDEAS @ WORK  |  FRIDAY, MAY 10, 2013
    [Social Media] Facebook EdgeRank and What It Means to B2B Marketing
    The Facebook EdgeRank has been the topic of most discussions in the social media world lately. An important algorithm, EdgeRank can affect the way your prospects and followers interact with you. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • MARKETING EDGE  |  THURSDAY, OCTOBER 21, 2010
    [Social Media] Geo Services Sparks Creative Carolina Panthers Purrsuit
    Time 23:17 I don’t believe social media is not about cookie cutter programs. Hitting on a single topic in marketing, social media and business communications. Time 23:17 I don’t believe social media is not about cookie cutter programs. Quick and to the point.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 22, 2011
    [Social Media] 12 B2B Marketing Predictions for 2012
    In addition, video will move beyond the website and social outlets and will be used to add depth to advertising messages. 3. Social Media 5. Social advertising. Media Buying 7. Real time bidding platforms, ad exchanges and data exchanges will get a real foothold in B2B media buying. Content Marketing 1.
  • CHRIS KOCH  |  TUESDAY, AUGUST 16, 2011
    [Social Media] The crisis of buyer information in B2B and how to fix it
    It may seem facile, but social media are the answer. They really do. I saw a terrific interview recently with Ethan McCarty of IBM, who talked about how IBM is working to get its employees involved in internal knowledge sharing through social mechanisms. Image by roboppy via Flickr. Too bad you can’t slam an iPhone. Don’t ask.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 7, 2010
    [Social Media] Hail Mary Marketing
    We let weird fringe stuff like blogging, social media, SEO and content come to the party because it’s cheap and we can do it ourselves, and in so doing, we make it mainstream and change the game a little more. We lock-in long-term contracts for media, sponsorship, research, exhibit space and anything else we can think of.
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