What social media and online tactics will you implement to help them commit to writing their John Hancock on a check made out to your organization this year? Use social media marketing and spread your mission virally. Use social media and other interactive technologies to help create a strategic and integrated approach.

Thirteen years later, authors Dion Hinchcliffe and Peter Kim added structural underpinnings to the cultural shifts outlined in The Cluetrain Manifesto in their book, Social Business by Design. Social – employees will follow social networking etiquette (being authentic, helpful and transparent) in external interactions.

Interestingly enough, this is true for other aspects of marketing—presentations, blogging, press releases, social media updates, etc. There are a lot of things that can go wrong with email marketing -- broken links, typos, unoptimized images -- the list goes on. Database Fails. Being Boring. Sending Product Information.

When designing the user experience for the Lakeland mobile website, our team of mobile web specialists were sure to incorporate everything that the multi-tasking, social student of today needs to access on the go, including social media, event calendars, links to student portals, news feed, and a zoomable campus map. Homepage.

Social Media: Try searching for both the company and the individual on LinkedIn, Twitter, Facebook, and any other channels that might be relevant for the company. You can see what the person you are contacting looks like, where they're based, and what they do, plus easily connect with them on social media. like sleeping.

The fact is, animated GIFs have dominated the world of online memes for some time now, going viral across social media and blogs many times over. however, people started realizing that they could use animated GIFs in a lot of different ways and feature them in a lot more places, like blogs and social networks. Animated GIFs.

First, you ought to have social follow and sharing buttons as part of every blog post. If you don't know the difference between the two types or how to include them on your blog, check out our guide to creating social sharing and follow buttons. Social media and blogging are inextricably tied. But I don't have any time."

7) Encourage them to become a social fan or follower. Speaking of your newest fan, are your subscribers officially your fans or followers on social media? so your social media marketing benefits from your booming email marketing program, too. Marketers have a huge opportunity with welcome emails.

Social intelligence is becoming a crucial skill that all your sales staff needs to have in order to gain an edge over your competition. Quickly tap actionable information that exists online and on social networks, including data, statistics, and breaking news. How to Create a Socially Intelligent Sales Force. The Bottom Line.

If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place. But what about all the other stuff? Install Lead Grader.

In an editorial note following his interview with Amanda, Mark expresses his admiration and appreciation for the way her message - though sometimes offensive - cuts through the "group think" and "social media's sycophantic mind muck." After a week off, it's back to the grind stone for this Savvy Sister.

No, not the ADD type of distraction that comes with social media. Four years ago, I moved out of my home office and rented a commercial space. The reasons were varied but the main one was: I had been working at home for 10 years while raising my son. felt like I had been housebound all that time — and was going crazy! love it.

With the rising adoption promotional emails and bulk mail notifications from social networks, our inboxes are being flooded. If you are relying only on email to bring you leads, now is the time to start leveraging other channels like blogging and social media. Marketing Takeaway. Download the "Dirty Dozen" Email Mistakes Report.

The website is full of video and links to very official-looking social media profiles. While exploring various types of branded content, I have noticed that many businesses create additional websites to promote specific campaigns or products. Here are a few of the best branded content websites I have seen in the past few weeks.

Author: Shannon Suetos | Website | Twitter tagged in Mobile B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media? million smartphone users in the US. 

Even more rich media? Goes to social media. In our recent blog post we pulled together some top tips to make social media squeeze into your 9 to 5. However it seems to many that it is taking longer than expected for the C level to get on board with this whole social media thing. Enjoy. Content.

The new release adds some missing marketing features but doesn’t incorporate social media, blogging, or Web site management. Infusionsoft introduced its latest release earlier this month. Stated so plainly, this doesn’t sound like much. But Infusionsoft says it’s the biggest release in company history and I've no reason to doubt.

Groundswell – If you read one book about social media to me this remains the standard for how things should be done. Between my RSS feed, news media and industry publications there’s an endless amount of materials to consume but I still want to know your suggestions. Instagram: The home library. Discussion Soap Box

Social media metrics – Don’t confuse social media success with bottom-line impact. B2B marketing has evolved over the past decade, including a growing emphasis on measurement and analysis. This is where marketing metrics become useful. You can watch the full webinar here. Program metrics drill down.

15 Questions for Social Media Marketing and Measurement Success by @leeodden. Lee Odden offers up a questionnaire that will help companies figure out their state of social media marketing readiness -- and plan accordingly Another week - another batch of must-read blog posts from our friends and colleagues around the web.

Post them to your Web site and share these items via social media to reach a wide audience. Social Media Profiles: Most B2B professional service firms realize the impact of a social media presence. Make sure all key staff members are linked to your company social media profiles.

The Watson Jeopardy challenge wasn’t strictly a social media campaign, not by a long shot. But many of the principles that IBM embraced in its grassroots promotion for the campaign represent the best of what social media has to offer. This is where the social component came in. Beyond the Golf Course.

And as for social media marketing, well, the results are sobering at best. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. It also depends on their effort. Download the ebook now!

social networking. social media. social news. social networks. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives. 22 Comments. Graphic Design. Print.

Well, some big players in social media and marketing have been making moves that are hard to ignore. In fact, nary a week goes by your favorite social networks aren''t sprinting to release something new. It looks like the professional social network has gotten just a bit more social. This week is no different.

And notice the example here from HubSpot's landing page for our Pinterest for Business ebook -- the bottom navigation also includes links to other tools, web properties, and social media accounts that help paint a more comprehensive picture of the company we are. 10 Ways to Earn Your Landing Page Visitors' Trust. Arkles, Boston, MA.

Surprisingly least effective, considering the growing budgets and efforts put forth in new channels, awareness is less often generated via social media, blogs and banner advertising. Winning the Social Media Popularity Contest Seeing ROI in the Cloud? Basic Content Marketing Trumps Social Media and Bl.

Whether you are in b2b marketing , sales, social media , customer service, development, and any other line of work, these words ring true. by Dayna Rothman Dreamforce is sadly coming to a close. What an energizing and inspiring week surrounded by the best of the cloud and beyond. You have to start by getting energized.

Two years ago, I started a tradition of documenting my social media journey and at each major milestone , I write a post describing what it is like and how things are going. ” That’s kind of how I feel about life on the web at the moment. just hit 30,000 followers. That’s crazy. The tribe grows. First, the numbers.

Traditional media, TV and print newspapers, couldn’t keep up with the story as fast as new, social media could draw the evolving picture. This act demonstrates the power of self-publishing tools and the subduing power of media as the messenger. Last night, U.S. Twitter: Where the News First Leaked.

If you are making any search or social media investments, a measurement of the raw traffic being generated by source is also critical to understanding the success in each of these areas. Especially in B2B marketing, the length of the buying process leads to challenges in defining metrics that make sense for a marketing dashboard.

Social Media. What is a firm’s philosophy towards social media? We look for these lost opportunities to leverage free technology to build relationships and new business, and we make recommendations for “baby stepping” into the world of social media. Jessup: I'll answer the question.

Twitter is a social network that allows users to share brief, 140 character messages. Like any form of marketing, calls-to-action matter in social media. Each time another user shares your message it is considered a ReTweet. Ways to Not Get ReTweeted. Talk About Yourself. Don't Ask for the ReTweet. Dumb it Down. Use TinyURL.

Twitter is a social network that allows users to share brief, 140 character messages. Like any form of marketing, calls-to-action matter in social media. Each time another user shares your message it is considered a ReTweet. Ways to Not Get ReTweeted. Talk About Yourself. Don't Ask for the ReTweet. Dumb it Down. Use TinyURL.

Ooooh, visual and social web content?! Because the last thing you need is another social media presence to maintain. As we told you a few weeks back , 21% of people with a Pinterest account have purchased an item after seeing it on the social network. Vintage is so in right now. What a novel idea! Make sense?

The Holistic Approach to Social Media by Dave Van de Walle of @Area224. How you put social into the context of your business and market can make or break your efforts. This interseting research (based on analysis of 150,000 social media posts) may give you a hint. Another week gone by.

Case Study: Caterpillar and Blue Collar Social Media Marketing by @markwschaefer. Mark interviews Caterpillar's Social Media Program Manager and gets some behind-the-scenes insights into what makes their excellent blog tick. Social Bookmarking: How to Do It Correctly by Michelle Mangen via @ShellyKramer.

This week's wrap-up includes some great pieces on lead generation, copywriting, content marketing, and - of course - social media. Is Your Company Creating a Social Media Ghost Town? It's Friday? Again? Don't get me wrong. I'm glad (always up for a weekend), but how the heck did it get here so fast? " Happy Friday!

The 8 Wrong Questions PR Firms Are Asking About Social Media - by @jaybaer Great post from Jay Baer that highlights the wrong way to approach social media from a PR perspective. The last few days of summer are slipping through our fingers like water through a busted sand bucket. Yes, fall is almost here. Tweet on! Tweet

Assessment criteria included: Social media presence; quality, regularity and popularity of written work; active engagement with recognized resource sites; commitment to continually advance selling and marketing practices. Top Sales Magazine Names Consultant to Cisco and Microsoft Partner Programs a Top 50 Sales/Marketing Influencer.

Nor can you base your media mix allocations on them alone. Be social. I'm sure it comes as no surprise that social is a great way to build direct  relationships. But there are some best practices that will ensure your social media activities are encouraging the right types of behaviors. Build tighter relationships.

There have been plenty of recent blog posts and articles about starting an online community, as a wide range of organizations have begun to realize the value of this social business tool. Some newcomers to the social media scene may not realize well-established online communities have operated for many years -- a few in excess of two decades!

Try These Traditional Tactics Now Integrating Social Media and Search About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Background This study is the 2 nd phase of a research project by both TechTarget and Google.

This means you're probably doing a poor job of promoting those pages through channels like social media, email, or your blog. Create calls-to-action for your offers' landing pages, and use them -- within text, in buttons on your blog and other website pages, in social media updates, in email sends, etc. It's true!

Whether its making sure that your ecommerce platform doesn’t drive your users crazy or organizing your social media to build your community, forethought is key to a premium customer experience. In our recent Customer Experience Series, Mashable dove deep into the mysterious alchemy of customer service. News & Notes

of social media” is difficult to answer, it is necessary as it forces us to dig deeper. Either way, this is an opportunity to show how new media enables desired business outcomes. Framework for Social Analytics. While the question of “what’s the R.O.I. The result is maturity. – What’s the R.O.I.? News & Notes

I am starting to rethink about our whole social media strategy approach for small businesses. Not so much with our own companies, but for our clients. It has taken me an inordinate amount of time to discover the constraints of “not being their boss,” something consultants and agencies a like are challenged with constantly.

If you hadn’t noticed, InsideView has become very active in the social networking and content sharing site SlideShare. After starting Social Selling University it was clear we needed a place to make the presentations available online where attendees and others can go to review the content delivered. social selling

Developing a personal rapport with businesses has been an enduring characteristic of successful B2B marketing, so it seem counterintuitive to rely on automated emails and social media platforms. Guest post by Gene Morris. Two common business terms combined describe the an increasingly popular outreach tool: marketing automation.

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA). All rights reserved

It started with a casual conversation — which is how word-of-mouth works and which is what social media replicates. But here’s the thing: Social media is wonderful and an important part of the marketing mix. The bane of my existence is dog hair. To be specific, Sheltie dog hair. have two Sheltie dogs. Nirvana!

Social bookmarking sites such as del.icio.us Social Media – Online media created by and shared among individuals. Facebook, YouTube and Twitter are popular social media websites. Links from many social media sites now appear in searches. 24 SEO Terms You Must Know! Directory and Dmoz.

Failing to Utilize Social Media Utilize multiple marketing channels, including Facebook, Twitter and blog posts. Mobile marketing is not just for business to consumer relationships. Over 70% of young executives classify mobile as a primary communications tool. Reliance on PC-based Website Design a mobile optimized website as well.

Myth 3: You're not connecting with today's youth if you're not social networking While older teens are engaged with social media, younger kids tend to find it too socially complex. Myth 5: Kids are getting older younger Today's kids are definitely exposed to more media and ideas about the world.

Measurement and Analysis Content Management Content Marketing Media Statistics Site Management StatsU nless you’ve spent the past decade or so in a pillory , you’ve probably heard that content is king. The adage is nearly as played out as Rebecca Black ‘s new (and hopefully only) single. Long live the king.

Your friends who don’t 'get' inbound marketing think you "do social media" for a living. You know the ROI of social media. You know ' content marketing ' and 'social media marketing' are tips of the inbound marketing iceberg! We inbound marketers need to stick together! Tweet this! ). Tweet this! ).

For B2B marketers, you can expect the following tools will be useful on an iPad (and Smartphone): Social Media tools: Twitter apps, Facebook’s app, Google Buzz’s app, LinkedIn’s app are all useful to B2B marketers. Iphone Apps for B2B Marketing. There were a lot of negative comments, saying there will be no use or impact. 

Presented by HubSpot’s social media scientist, Dan Zarella, the webinar provided so much original research that it drew nearly 25,000 sign-ups. Use social networking and survey technologies to gather real-time and post-event feedback on content, and then use this to adapt future webinars. 6) Sweeten it With Social Elements.

Social Call.&# He presented at the 140 Social Media Conference on Long Island and appeared on Sales Lead Management Radio. B2B Lead Generation | How to Find New Customers. Every day I hear how bad the economy is. The news is filled with foreclosures, bank failings and disappointing jobs reports. But we want YOU to succeed.

The other component that enables this is the interactive dialogue made possible via social media. If you don't know which of your customers is using social media, it's time to learn. How to promote business through social media (ie Facebook, Twitter, etc)? This is round 2. Help them connect the dots.

Of course there are a lot of other factors that contribute to whether or not someone is a good venture capitalist, but if you're planning on raising money for a social media start up or are just interested in knowing who the top VC influencers are on Twitter, this remix on Mark's list is pretty interesting. Connect with HubSpot

Recent social media traffic has me feeling like some basic reminders are in order for companies who are using these channels. Don’t #2: Commenting Excessively on Social Topics. While we appreciate socially aware companies, this needs to be part of a larger, well thought-out strategy. Be your brand. Don’t #1: Trendy Stuff.

Are they likely to use Twitter, Facebook, or other social media? Late last week Twitter was all atwitter (sorry) with this interesting news tidbit: How to Get Ahead in Advertising with Six Dollars and Google. Hiring me is fun, too.&# Is yours targeted enough? What does that mean for B2B marketers? Quick! Likely not. The bottom line?

He’s also the host of  Mad Marketing TV  and Marketing Made Simple TV - in which he interviews top marketing, sales and social media experts to bring practical and pragmatic information to businesses everywhere. 4 1/2 out of 5 stars. First, I want to applaud the authors on the quality of the book itself.

We love to read your comment and appreciate those who share on social media. Meet Jeff Ogden, President of the lead generation company Find New Customers at this content marketing event in New York City on April 24th. Content2Conversion  and sponsored by DemandGenReport. How will you recognize Jeff? Fortunately, it’s easy.

He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. Go Irish!). Perkins.

He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Who will it be? We really appreciate it.

He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the.

He presented “How to Build a Great Personal Brand&#  at the 140 Social Media Conference on Long Island and will appear on Sales Lead Management Radio on June 9th. B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio just one week from today. Break a leg, Trish!). James Rogers, Hoovers.

He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. Live webinars are a big mistake. Stick a fork in live webinars. They are done. The live webinar should land on the ash heap of history. Have you ever had audio problems? Loss of video?

Combined, traditional business information services and social media can help create the best prospect intelligence, enabling sales professionals to sort through potential deals and dealmakers. insideview lead generation Sales Data sales productivity sales prospecting social intelligence social sellingProspecting Sales 2.0

Has that changed in the social media era? And, in fact, I think the social web has brought these disciplines together in a number of surprising ways. But the social web has created an important shift for both disciplines. Because content is big business now and the new media channels have an insatiable need for it. 

Inbound Now will be a weekly interview series where we reach out and talk with industry experts to bring you the latest in inbound marketing, SEO, email marketing and social media. Keep reading for an overview of today's show and make sure to enter to win 1 of 4 tickets to Social Fresh Tampa. Gauging Online Social Influence.

Discussing the challenges of media measurement in Afghanistan whilst sea kayaking, all before breakfast? Social media is an oxymoron, promote your customer, not your brand. Brand as publisher not the same as brand being media platform. How do you describe an “unconference?” All smart as can be. readmark.

For additional suggestions on measuring social media marketing, check out Social Media Metrics by Jim Sterne, a primer that covers every facet of the topic. by Jon Miller The effort you put into your website and online marketing won’t amount to much if your website doesn’t have an active traffic pattern.

This post originally appeared on the Focus.com Group, where InsideView regularly contributes articles about leveraging social media and technology for sales organizations. Inbound Marketing insideview jigsaw linkedin marketing Sales Sales Data sales productivity salesview social selling Web 2.0Prospecting Sales 2.0 customer 2.0

Once you see the value of content marketing, it can be tempting to want to try everything: blogging, eBooks, video, social media, etc. Content marketing is all the rage, but as with any new and exciting marketing tool, a lot of companies trip over their own feet in the rush to get into the action. Not having a plan. Heather. Michele.

Kevin Mullett, a social media and search-engine-optimization expert and the director of product development for Cirrus ABS, talked with AllFacebook about the biggest mistakes he’s seen companies make on their Facebook pages. Odds are you’ve liked a page on Facebook only to regret it a few hours or a few days later. Don’t be that page.

Is Social Selling in Need of Sales Enablement? Here's what it takes to create a “social sharing” support program for your sales teams (and if you know your prospects well and are engaged in social media, you're well positioned to succeed). 'They say April showers bring May flowers. by @ ardath421.

Social Media vs. Branding: Which One's Losing and Why? Our thoughts are with everyone affected by Hurricane Sandy this past week. We Savvy Sisters are thankful to have weathered the storm no worse for wear. If you're looking to lighten the mood, these posts just might do the trick. Enjoy and stay safe! Find out why.

absence of an integrated social media strategy. We love comments and those who share our posts on social media. 'Buffer. Via Twitter  Patrick Carroll   3 days ago. Woah, this conversation is loaded! Thanks Gerhard & Jeff!”. It’s NOT Marketing Made Simple TV. It’s Selling Power TV! not enough qualified sales leads.

We love comments and those who share on social media. He’s also a highly regarded expert in sales lead generation and social media. Content Marketing in Sales Lead Generation is not a Campaign.  ”Per dollar, content marketing produces 3 times more leads than paid search.” Sounds great, right. Sign me up.

MANY-TO-MANY: social software. REBUILDING MEDIA: the economics of media. STRANGE ATTRACTOR: social media. The Social Customer Manifesto. About Us | RSS | Advertise | Contact Us. Home > Weblog Columns > Future Tense. Weblog columns [select a blog]. Corante Blog]. BRAIN WAVES: neurons, bits & genes.

But in a world dominated by social media and short messages , press releases are not always the most successful way to announce something new. It gives your media contacts the wherewithal to disseminate your information in other ways that may be even more beneficial for you. Pitching to the press is no easy task.

The difference between the Nigerian princess plea, the PayPal password reset email and other famous online security scams we know and love is that social networks make it appear as if the requests are coming from your friends. social networks Tips Digital Defense security lolol  bit.ly/ZUT…

The social selling revolution is well underway for B2B companies. Every step of the sales cycle now involves some aspect of online social practices – from identifying the target prospect to initiating conversation to finalizing the sale and even sustaining the relationship. Myth #3: There are too many social networks to monitor?

You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. You see more blog subscribers, a huge increase in website traffic, and your social media followers are way up. The same goes for jumping on the bandwagon with Facebook, LinkedIn groups, a blog, or other social channels.

The four most important components of an effective thank-you page are: access to your offer, social media sharing links, secondary calls-to-action, and auto-response emails. This is where you bring back the navigation and direct people to other parts of your site or more offers in which they might be interested. Access to Your Offer.

Spending on content marketing,  video marketing, and social media content creation will increase by 15.1% 78% of chief marketing officers think custom media represents the future of marketing. in 10 CMOs believe custom media should be an integral part of a marketing mix. Content isn’t just important these days. Source ).

The age of sales intelligence comes with dawn of a new industrial revolution steered by the power of a more social type of business. Sales intelligence is emerging as a result of the rise of social media. Research is showing that the theory of 6 degrees of separation has been broken by social networks like Facebook.

82 % of CMOs said they plan to increase their company’s use of social media. In answering the question of “what skills you personally need to succeed in the next 3-5 years,” only 25 percent of CMOs said they needed to acquire social media expertise, and 28 percent said tech savviness.

by Phil Fernandez On this blog, I have written frequently about how digital communications and especially social media have sparked a growing revolution in the sales and marketing process. year ago, when the iPad was first launched, the questions were, “would anyone care?” and “would anyone buy it?” million iPads this year, and 63.3

Although there's plenty of data to illustrate the dramatic shift that social media, search engines, and mobile technology have had on consumer behavior over the past few years, there are still many stalwarts out there who believe "new marketing" is a passing fad or feel too overwhelmed by social media buzzwords to make any changes.

How fast the programs will create revenue : When we run a demo or test drive campaigns, leads turn quickly to opportunities, but when we acquire leads through virtual events or social media they take much longer. At Marketo we sell to the C-Suite, Marketing Executives, Sales Management, and Marketing practitioners. Why not?

We develop social media campaigns and tactics and still we butt up against the inevitable truth – we are contributing to a vast and growing tide of information aimed at the consumer who has no qualms about throwing out the baby with the bathwater. So we do what we must. We optimize our email messages and shorten our headlines.

For example, if you conduct analysis that shows that your blog is typically how new visitors find you (whether through social media, search engines, or another referrer), you can infer that many people who land on your blog are first-time visitors to your website. Promote your offers in social media. What an Offer Isn't.

Social media has finally broken through the "party-girl ceiling" and entered a new, higher level of utility. As professionals, we are learning to value a peer's ability to identify, create and/or share thought-provoking content, along with the skills to use social tools to support and present it. This change is not surprising.

View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ▼ December (5) Social Media Hierarchy of Needs - Best Practices f. Winning the Social Media Popularity Contest Seeing ROI in the Cloud? Basic Content Marketing Trumps Social Media and Bl.

I don’t make a habit of putting my life on display on the blog but I wanted to pass along some news that I’m excited about — and it’s a social media success story, too! And like nearly every other business benefit I’ve accrued over the past two years, this one came courtesy of the social web.

This post  originally appeared on the  American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business by  Jamie Carracher. What online channels or social media sites might be the right fit for my business? Research & Planning. Planning ahead.