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  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2011
    [Social Media] The Top 12 Marketing News Updates You Should Be Thankful For
    Marketers know they need to use social media, but have struggled to find a way to put ROI around social media effort. Facebook Insights, thank you for helping us show our bosses pretty charts with lots of numbers indicating why we need to keep our social media presence going strong! Let's take a look!
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 21, 2009
    [Social Media] B2B Demand Gen Letter to Google: Real Time Search
    When someone goes to Google and types " appointment setting ," don't you want your organic results on the left and your real time social media posts on the right? If someone has already written about this, forgive me. But twice in the past few weeks the discussion of real time search came up and how it might touch b2b demand gen.
  • PUZZLE MARKETER  |  THURSDAY, SEPTEMBER 6, 2012
    [Social Media] 3 Emails Your Customers Should Be Getting, At Minimum
    This is apparent through rise of social media and the interaction with companies across all industries. Note: Don’t abuse this media channel. Customers want to engage with brands they actively spend money with. great tool for doing this in a non-invasive way is email.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Social Media] Google+ to Lead to the Comeback of Google's Realtime Search
    Realtime Search was Google's way of including relevant posts and data from sites like Facebook, Twitter, and other social media services in real time. Thought you could put social media optimization on the back burner because of Google's discontinuation of Realtime Search? How is your social media presence faring?
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 22, 2010
    [Social Media] White Paper: Overview of the HVAC Market
    Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. How Do You Measure Social Media Success? We recently completed an page overview of the HVAC market. The Highlights include interviews with editors of the top two trade publications. Click here to sign up.
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Social Media] How Long Should a Marketing Survey Be Online?
    Web analytics, social media monitoring and webinars can all be important ways to gather more intelligence. How To Monitor Your Social Media Presence In 10 Minutes A Day. Learn strategies to monitor your company's brand and engagement in social media in just 10 minutes per day! Survey Completion Insights.
  • CONVERSIONATION  |  FRIDAY, AUGUST 27, 2010
    [Social Media] Customer-centricity is relevance, dialogue and more than a slogan
    Customer-centric thinking and working is the main driver in all marketing changes, we are going through, including social media marketing, email marketing, etc. Customer-centricity is not some kind of slogan. It's a necessity for business and is achieved through relevance and dialogue, direct. Click title to read more
  • B2B MARKETING MENTOR  |  FRIDAY, AUGUST 30, 2013
    [Social Media] Building a Sales Team the HubSpot Way: Through Content Marketing
    But what it really means is making an investment in SEO, social media and content marketing in order to produce a consistent flow of inbound leads to give to sales reps. Be engaged through social media. ” HubSpot’s marketing team keeps a watchful eye on the top social media networks. Curiosity.
  • ENGAGE  |  MONDAY, MAY 7, 2012
    [Social Media] 4 Tips on How Businesses Can Be Better Communicators
    Be Simple, Direct, and Honest Believe it or not, folks in the 18–49 age range actually want to buy things and then have a social media parade telling people how awesome these things are. Scour social media to find out what people are saying about your business—both positive and negative. So are businesses today screwed?
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Social Media] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
    Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. That being said, the social network still left something to be desired. Let's dive into what these changes mean for the social media marketer. Am I right? Google to Launch Dedicated Google+ Analytics Tool.
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social Media] Selling is Easy! (If You Get the Right Support)
    Almost everyone is doing some kind of marketing online now, whether it’s as simple as having a website, or as in-depth as using a range of social media channels to target their audience. Download our free eGuide How to generate leads from social media today 'Could you make your sales process as easy as 1, 2, 3?
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 20, 2011
    [Social Media] Several B2B Perspectives on LinkedIn’s IPO
    With this week’s IPO of LinkedIn, which happens to be social network site that seems to be most synonymous with B2B social media, we could not ignore it. We round out this week’s posts with a couple perspectives on why social media matters to business and how it fits into your life. from B2B Voices.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 25, 2012
    [Social Media] New Features That Make Google+ a No Brainer for Business Marketing
    After all, it doesn’t (yet) have anywhere near the user numbers of social media juggernauts like Facebook or Twitter. This is the secret sauce that so many social media gurus out there totally miss when they pass over G+. Mark is Director of Social Media Marketing for Virante. Google
  • MODERN B2B MARKETING  |  MONDAY, JUNE 4, 2012
    [Social Media] Graphic Facilitation – Where Every Picture Tells a Message
    Immediately after each session, our visual boards were drawing crowds who took photos and posted them to various social networks right away. Destroying the 7 Myths of B2B Social Media. Sales Cycle Optimization with Content, SEO & Social Media. by Jason Miller We are all visual thinkers.
  • HUBSPOT  |  TUESDAY, JANUARY 8, 2013
    [Social Media] 7 Real Marketing Interview Questions From HubSpot's CMO
    They should also have a plan to talk to your customers and prospects in interviews or surveys to figure out which social networks they use and what type of content is best for them. Let’s pretend we had very convincing data that showed none of our potential customers use social media. My Interview Approach. downloaded an ebook).
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2011
    [Social Media] Links Shared on Facebook Lead to Higher Search Rankings
    There has been plenty of debate about how influential traffic and links from social networks are in Google’s algorithm. However, it makes complete sense that Google would put shared links ahead of any other social networking factors used in their algorithm. Is this true? No one knows. Marketing Takeaway. Connect with HubSpot
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 25, 2011
    [Social Media] 5 Ways To Influence B2B Group Buying Decisions
    So how can you use social media to influence the group buying decision?  Here are five things to consider as you create social media content targeted at B2B group buyers: 1. Related posts: 8 Reasons Why B2B Social Media is Easier than B2C Although social media is seldom "easy", there are some distinct.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 27, 2012
    [Social Media] Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages
    good way to start is to compare the Company Page with the most famous corporate presence in social media:  The Facebook Fan Page.  Steps To Connect With People Outside Your Network On LinkedIn Social Media for Startups: You're Doing It Wrong. However, LinkedIn does not have  any EdgeRank-like algorithm like Facebook has.
  • LEADSLOTH  |  MONDAY, AUGUST 23, 2010
    [Social Media] MarketingSherpa B2B Marketing Summit
    Just some highlights: Integrating Social Media with B2B Email – Daryl Nielson, Marketing Manager, Email B2B, HP and Mia Dand, B2B Social Media Marketing Manager, HP WW Enterprise Business Marketing. Social Media for the B2B Marketer – Alex Plant from NetApp and Natascha Thomson from SAP.
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Social Media] 20 Browser Bookmarks Every Marketer Should Install [SlideShare]
    'Over the years, I''ve tried my best to collect and organize a list of the best marketing articles, social media and content creation tools, blogs, and other resources I could use for inspiration. Not anymore, though. And the best part? 20 Resources Every Marketer Should Bookmark. Select Bookmarks. Select Bookmark manager.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 3, 2012
    [Social Media] What My Paper Route Taught Me about Content Marketing
    Relying on automated feeds to push content rather than building genuine social media connections. Today, content marketers must support readers who find content via RSS, email subscriptions, bookmarking sites, social media, and organic search. Social Sharing. Note: This is a guest post by Brad Shorr. Theming.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Social Media] Everything Marketers Need to Know About Google's Panda Updates
    Marketers willing to put the time into doing this consistently will see more qualified visitors and enjoy a wider social reach because of their affiliation with other relevant sites. Instead of creating spammy, keyword dense content, you get to do market research, talk to users on social networks, and craft personas. what it is, and b.)
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 25, 2013
    [Social Media] The Social-Shake-Up: A New Breed of Marketer is Coming
    All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media.
  • B2B IDEAS @ WORK  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Social Media] Save the Date! 2010 September B2B Marketing Happenings & Goings-on
    September 14, Social: IRL Lawrence KS: You wont just learn effective social media marketing techniques, but will look at how social media works in conjunction with traditional marketing and why that's important. September 15-16, iStrategy Chicago, IL: Are you looking to quantify your social media efforts?
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 2, 2013
    [Social Media] How To Get Started With B2B Content Marketing
    This is where social media can really shine. As social media expert Jay Baer says, “ Content is fire, social media is gasoline.”. sales, customer support, social listening, customers, etc.). In the last ten years, the way people buy has changed dramatically. Interview your customers, too.
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 31, 2012
    [Social Media] 2012 Marketing Outlook Survey Results Webinar Replay [Video]
    You can download the results here and be sure to tune into this webcast replay to hear some additional insights related to marketing budgets, how social media is being used for sales prospecting, and what makes a sales lead high quality vs. low quality. We would love you to try out LoopFuse here.
  • SYNECORE  |  TUESDAY, NOVEMBER 27, 2012
    [Social Media] 6 Steps to Generate Leads Online with Content
    An effective content strategy should contain written, audio, and visual media. Promote and Engage on Social Media - If content is your brand’s message, social is its amplifier. However, sharing your content on social media is the easy part. Don’t forget this. The same is true with content marketing.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 19, 2011
    [Social Media] Savvy Speaks: Best B2B Twitter Tips
    Unless you're living under a rock, you probably noticed everyone jumping on the social media bandwagon over the past year or two - Twitter in particular. there has been a debate over which social media platforms are appropriate for which businesses and how they would be used to their best effect. Stephanie. Heather.
  • HUBSPOT  |  FRIDAY, JULY 19, 2013
    [Social Media] Which Format Is Right for Your Next Blog Post?
    For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. Examples: 30 Terrible Pieces of Social Media Advice You Should Ignore. How Social Media Capitalism Will Affect Your Future Marketing Strategy.
  • MARKETING INTERACTIONS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Social Media] Are You Pandering to the B2B Lead Slave Trade?
    The same is likely true for email, social media, SEO and word of mouth - ranked 3 - 6. 'I just read the State of B2B Lead Generation report from Buyer Zone and I have to say that my heart sunk a bit. That nearly 50% are sending inquiries directly to sales as "leads" was disheartening enough. Fair warning. thought not. So why?
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Social Media] 47 Stats to Supercharge Your Holiday Marketing [SlideShare]
    With topics ranging from email, to mobile, to social media, to blogging, you’ll be able to use these stats to inform your holiday marketing campaigns across nearly every channel. 'It’s official: We’re finally in the midst of the holiday season. Oh yeah -- and happy holidays! inbound marketing
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Social Media] Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]
    To learn if using visuals in social content has an impact on social media engagement, HubSpot evaluated 8,800 Facebook posts from B2B and B2C companies' Facebook Pages in October 2012 by comparing each businesses' average Likes-per-photo to their overall average Likes-per-post. such as generating website traffic.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Social Media] 10 Common Landing Page Myths: Busted
    In previous posts, we''ve debunked myths about marketing automation , social media , blogging , SEO , and A/B testing. 'I remember when I found out the Tooth Fairy wasn''t real. My whole world was shattered. Luckily, believing in the Tooth Fairy is pretty harmless. Other myths, especially those that affect your business, are not.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JUNE 5, 2013
    [Social Media] Using RebelMouse to enhance your live events
    'As part of Syracuse University’s 2013 Commencement ceremonies, we used a great tool called RebelMouse to curate social content and present it to our larger, global audience. The Tool: Allows for curation of user-generated social content from across a variety of platforms, using a variety of functions (hashtags, search terms, etc).
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 11, 2013
    [Social Media] How to Get More Out of Your Content Promotion
    Promotional channels include email campaigns, events and social media. Let bloggers, press, analysts and other influencers know about your content so they can share it with their followers via social media, blog posts, and more. by Dayna Rothman You have worked hard to create some awesome content. Now what?
  • HUBSPOT  |  SUNDAY, OCTOBER 13, 2013
    [Social Media] Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
    'Keeping up with the latest big trends in technology, social media, and marketing can seem like an arduous task -- even for the most experienced marketers. Kick back and relax on this Sunday (one that feels more like a Saturday for many of us) and check out some of the latest social media news, tips, etc. right?
  • LOOPFUSE  |  WEDNESDAY, JANUARY 4, 2012
    [Social Media] Marketing automation services are the rocket, but content is the fuel
    This is a guest p ost by Russell Sparkman, CEO of  FusionSpark Media, Inc., and Founder/Director of the  Langley Center for New Media. The truth is that, in this day and age of social media, there are no short cuts. The Content Marketing Cycle, ©Fusionspark Media, Inc. Increasingly, the “what is content marketing?”
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, FEBRUARY 23, 2011
    [Social Media] TDWI Vendor Panel on the Future of BI – part One
    Social Media Data – Also known as social media analytics (SMA), this is definitely a new trend that has incredible value. Last week I had to opportunity to attend the TDWI conference on BI in Las Vegas. While TDWI actually holds four conferences every year, this first one of the year is always the largest.
  • SYNECORE  |  WEDNESDAY, JULY 10, 2013
    [Social Media] From the Intern Desk: A Guide to Digital Marketing Acronyms
    They let me share my tips on social media a couple of weeks ago, and well, since I didn’t cause a fiery mess, they’re letting me spew my two cents again – lucky you! Synecore uses an RSS feed to syndicate posts from our “Marketing Technology for Growth” blog to sites such as Business2Community , Social Media Today , and Technorati.
  • WEBBIQUITY  |  THURSDAY, APRIL 5, 2012
    [Social Media] Best Local SEO Guides, Tips and Tactics of 2011
    Rand Fishkin outlines “five unique and useful ways to boost the visibility of your local site on the web,” such as using Google’s “discussion search” feature, local events calendars and “localizing” your social profiles. While the web is worldwide, search is often local. by AllBusiness. ** 5 STARS.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Social Media] Knowledge Worker 2.0 - Power to the people
    Social Media. Am The Media. Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? file/244008/, steve: the art museum social tagging [link] project unmanaging-unleashing-the-creative- [link] beast/ â?£ Upload.
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Social Media] Why Budgets are Shifting to Digital Marketing
    Even the staunchest names in traditional media are getting hip with the times. As reported in TechCrunch, Hearst Digital Media is planning on incorporating personalization and responsive design into its new publishing platform. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so?
  • B2B IDEAS @ WORK  |  FRIDAY, NOVEMBER 12, 2010
    [Social Media] LinkedIn: Building Your B2B Social Capital
    As B2B marketers, we all know we should be constantly engaging with social media outlets like LinkedIn , but many of us just don’t do it; and since we’ve all read numerous reasons why social media is an important part of any B2B marketing strategy, I’m not going to discuss another one in an attempt to get you to start.
  • EMAGAZINE B2B BLOG  |  THURSDAY, JULY 28, 2011
    [Social Media] PPC and SEO: once very different …now, not so much
    Just recently, we blogged about the convergence of search engine optimization (SEO) and social media …an important trend that every B2B marketer needs to take account of.  In a similar vein, let’s look today at what can be viewed as an analogous instance of convergence:  that between SEO and pay per click advertising (PPC).
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 20, 2011
    [Social Media] Festive Byte: Views on When to Ho-Ho Them and When to Tranquilly Fold Them
    Evolving social business. By my reckoning—from a social business perspective—multiple digital platforms really began to take hold effective the latter half of 2008. This Byte examines whether social business must remain Ho Ho actively engaged for the second half of December. So is your organization taking a social media break?
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Social Media] LinkedIn Surpasses MySpace as 2nd Most Popular Online Social Network [Data]
    To be honest, when I first saw this news , I couldn't believe MySpace was the second-most popular social network until now. LinkedIn, the top social network for business professionals , is now the number 2 most popular social network on the web. And by "most popular," we're referring to web traffic here. Fewer than 33.5
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [Social Media] The Future of Marketing: Is The Science of Marketing Taking Over?
    Mark identified culture as the key differentiator of a successful social business. But now I want to continue to bring in ideas from industry insiders, thought leaders and social business innovators. The power of “social selling” is a great example. Marcus, tell us a little bit about yourself. What influenced you? Image source.
  • MARKETING INTERACTIONS  |  SUNDAY, OCTOBER 14, 2012
    [Social Media] The Role of Content in the B2B IT Buying Process
    IT Decision Makers share information mostly by email (86%), but 73% also use social media to source ideas and information to discuss with peers and colleagues. validation for the role of content: Enterprise IT Decision Makers engage with an average of 10 content assets during their buying process. Eight? " 2.
  • SOCIAL MEDIA B2B  |  SATURDAY, JUNE 25, 2011
    [Social Media] Smart B2B Content, Awesome B2B Content and the Grid
    Every B2B social media approach needs to start with remarkable content. As social cues become more important to search results, compelling content has become even more critical to successful inbound marketing. We round this out with some thoughts on challenges and fears of social media. from Eloqua Blog.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 17, 2013
    [Social Media] Why You Shouldn’t Assume when Signing Employment Agreements
    We love comments and those who share on social media. Also, based on a recommendation from Dan Zarrella, Hubspot’s Social Media Scientist, we now publish very early in the am. 'Employment agreements can come back to bite you, big time. learned that the hard way. Shame on me. I lost my domains. Shame on me.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 2, 2013
    [Social Media] Sales Prospecting Perspectives Weekly Recap – Week of August 2, 2013
    Wednesday: Christine Rochelle, Integrated Marketing Manager at lotus823, wrote a guest blog post for us on Wednesday, Integrating Social Media Listening Into The Sales Process. Social media is a great way to do so, with Google Alerts, influencer outreach, and visitor intelligence software. The data is outstanding.
  • ENGAGE  |  FRIDAY, FEBRUARY 24, 2012
    [Social Media] Think Like a Startup, Act Like a Blogger
    The best bloggers focus intensely on another thing: participating and publishing in social media. While that idea fell flat with their audience, the concept of social business reviews did catch on and the site became a huge success. T he best startups focus unwaveringly around one thing: solving a real-world problem.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 3, 2010
    [Social Media] White Paper: Overview of the Electrical Market
    Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. How Do You Measure Social Media Success? We recently completed an overview of the Electrical market. The Highlights include interviews with editors of the top two trade publications. Click here to sign up.
  • SALES LEAD INSIGHTS  |  FRIDAY, JANUARY 29, 2010
    [Social Media] The Top 10 Silly Marketing Mistakes B2B Marketers Make: Your Input Wanted (and Rewarded)!
    These can be anything from email or PPC ad campaign no-nos and social media blunders to “old school&# marketing snafus involving trade shows, print ads, etc. We can’t promise to make you famous, but if you share your top 10 list of silly mistakes that B2B marketers make, we’ll include you in our upcoming e-book.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 19, 2012
    [Social Media] This is why I am not reading or tweeting your blog post
    So keep headlines short enough to encourage social sharing. Related Stories 8 ways blog writing is unique What Proctology Exams Teach Us About Social Media How do you know if your blog is making an impact? Will the social web fuel international cooperation or catastrophe? Maybe one of them is yours? Here Sell me baby.
  • HUBSPOT  |  MONDAY, JUNE 6, 2011
    [Social Media] Facebook Dominates Social Sharing With 38% of Shares on the Web [Data]
    There's no question about it: social media has made sharing content, links, and information ubiquitous on the web. And thanks to a study released by ShareThis , a popular social media sharing platform, now we know just how ubiquitous. Grow your company's social media reach. But what about clicks?
  • VIRALLY BLOG  |  FRIDAY, MARCH 7, 2014
    [Social Media] Digital In Kent
    To hear about the very latest in social media and new ways to win new business from renewed speakers such as: Luke Quilter – Sleeping Giant Media. Zoe Cairns- ZC Social Media. 'Kents biggest Digital Marketing event takes place again this year in The Orchards, East Malling. 15am to 5:15pm. Wednesday 26 March 2014.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 13, 2011
    [Social Media] Savvy Toolkit - Hubspot's Marketing Grader
    How effectively is my business using social media? Need an early new year's resolution idea? suggest you run your company URL through Hubspot's Marketing Grader. This new and improved version of the original Website Grader gives a more comprehensive view of your total inbound marketing efforts via your website.
  • SMASHMOUTH MARKETING  |  MONDAY, MARCH 29, 2010
    [Social Media] B2B Demand Generation Boot Camp: Next Gen Inside Sales Training
    Inbound Marketing, Outbound Marketing, Marketing Automation and Social Media are all brought to the introductory level so that our reps become marketers, not just sales reps. Over the past four months Green Leads has been starting new reps on the first Monday of each month. Inside sales seems to be like that, growth and replenishment.
  • HUBSPOT  |  FRIDAY, FEBRUARY 4, 2011
    [Social Media] 5 Ways to Prepare for the Future of Email Marketing
    Build Social Authority. Gmail’s Priority Inbox gives you a quick preview of the role social media will play in email marketing. Your company’s authority will be tied to your presence on social media channels (and to the relationships you have with people on those channels). Cultivate Your House List.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 2, 2010
    [Social Media] B2B Search and Content Marketing: Getting Found by Prospects
    As ITSMA and Pierre Audoin Consultants revealed in their study released last September ( How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media ) after asking colleagues for referrals, the next most popular activity for B2B buyers seeking an alternative solution is to conduct an online search.
  • HUBSPOT  |  THURSDAY, MARCH 15, 2012
    [Social Media] A Marketer's Guide to Accumulating Awesome Online Reviews
    Before we get into the creative ways to generate reviews, you must start with the basics -- setting up your presence on external review sites and social media. Socialnomics reports that for the world's largest brands, 25% of search results return user-generated content from review sites, blogs, and social media updates.
  • B2BMARKETINGSMARTS  |  THURSDAY, FEBRUARY 3, 2011
    [Social Media] B2B marketers: Have you earned your cred?
    Even with marketing automation they are up to their necks in the day-to-day management of making sure stuff gets done — “stuff&# being the creation of content, emails, direct mail, social media initiatives, trade show preparation, you name it. What he presents is the proposed marketing plan for the upcoming 12 months.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Social Media] Is Email Marketing Dead?
    When social media first pummeled its way onto the scene, three things stood out: It was immediate. When done right, marketing automation has the potential to make email even more personal and precise than social media. And yet, there still remains a gap between email and social media. It had scale.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 5, 2012
    [Social Media] Pinterest and Facebook: A Foreseeable Rivalry for Retailers?
    There are so many social media networks online that you’d think that you’ve seen them all. By December of 2011, it became part of Hitwise’s top 10 social media sites. While Facebook undoubtedly still remains the King of the social media scene, its growth has seemingly slowed.  And now here comes  Pinterest.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 3, 2011
    [Social Media] B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers
    Social media is huge and growing. What role does social media play in B2B demand generation today? Some B2B marketers, especially those with more time than money, have had success generating leads with social media. Mac is also publisher of Sales Lead Report ® and B2BMarketing Technology Insights ™.
  • LEADSLOTH  |  FRIDAY, JULY 10, 2009
    [Social Media] Demand Generation Blogs Continued
    Rebekah and her team write about demand generation, with lots of good articles on content marketing and social media. In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. B2B Marketing Zone. DemandGen Report. Gary Katz, Marketing Operations at Work.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 4, 2012
    [Social Media] 18 Ways to Guarantee Nobody Misses Your Next Webinar
    For our recent webinar with Salesforce , for example, we decided that we wanted to select social media as the overarching theme (who doesn't love to talk about social media?) but focus on how to use social media and inbound marketing in unison. 12) Market your webinar using social media. Right?
  • B2B LEAD BLOG  |  MONDAY, MAY 16, 2011
    [Social Media] The VP of Marketing Corner
    All of the “classics” are in abundance—better website, better messaging, more social media As the first senior marketing executive at an early stage technology company, the demands for urgent attention are without end.  Even in a very successful company, marketing is often playing catch-up with the rest of the organization. 
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 2, 2013
    [Social Media] 5 Key Takeaways from the “Past, Present, and Future of Content Marketing”
    The event, held here in Boston, featured Ann Handley , Chief Content Officer at MarketingProfs; Jessica Gioglio , Public Relations and Social Media Manager at Dunkin Donuts; Tim Washer , Senior Marketing Manager of Social Media at Cisco; Margot Bloomstein , Brand and Content Strategy Consultant at Appropriate, Inc.;
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Social Media] 5 Ways to Use Content Marketing to Attract New Business
    Jump start your blog traffic – repurpose content through other social media channels like Twitter, LinkedIn and Facebook using third-party tools to make the process easy and efficient to manage. This entry was posted on Wednesday, September 8th, 2010 at 9:00 am and is filed under Marketing Tools , Social Marketing.
  • HUBSPOT  |  MONDAY, DECEMBER 3, 2012
    [Social Media] 8 Real-Life Examples of Engaging Pinterest Contests
    Running contests in social media can get pretty sticky. Each social network has its own contest-related rules to comply with, and let's just say many of them aren't exactly easy going. That being said, it's such a great example of how brands can integrate their social media presence across channels. Go ahead.
  • AD YOUR COMMENT HERE  |  THURSDAY, JULY 21, 2011
    [Social Media] 10 Interesting Content Ideas for You
    Creating social content requires skill, but like any skill it can be refined with some practice and tips. Whether you’re a beginner looking for some guidance or an expert looking for some fresh ideas, the following tips will help you create innovative, original and interesting content for the correct social media platform.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 14, 2011
    [Social Media] The 7 Fundamentals of Starting a Company Blog
    I was working with a company that definitely could have used a blog and other social media tools to stand out, but the culture of the company (usually dictated by the person at the top) didn’t support it.  There will be no media relations, no press releases, no employee newsletters if the money doesn’t flow. There.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Social Media] 7 Reasons Agile Marketers Are Better at Their Jobs Than You
    3) Agile marketers can jump in on social media conversations. There are a ton of organizations out there that have a vise grip on their social media presence. There are even full-fledged social media policies that outline what social media managers can and cannot say on social media!
  • CONNECT THE DOCS  |  MONDAY, JANUARY 31, 2011
    [Social Media] ClickInsights: What was your "Aha" moment in 2010? - Part 1
    During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. "Delve into social media marketing." immediately knew the world was super hungry for a lot more social media marketing knowledge. That’s social media."
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Social Media] 10 Guaranteed Ways to Get More Google+ Page Followers
    As the newest marketing weapon in your social media arsenal , Google+ Pages provide businesses with yet another powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads. But let's face it: starting a brand new social presence from scratch is kind of a pain. Be Visual!
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Social Media] How to Use LinkedIn Emails to Generate Loads of Leads
    If you've never heard of LinkedIn Announcements, think of it kind of like a social media and email marketing mashup. The yellow bars, however, are the days that the social media lead gen team sent a LinkedIn Announcement to our Inbound Marketers Group. Build Inbound Links Through Social Media With These 10 Free Tips!
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 13, 2014
    [Social Media] Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers?
    Social Media Today predicts “short attention span storytelling,” including VINE videos, Instagram photos, and motion GIFs, will take center stage in the year 2014. Without a coherent story to bring together the message,” writes Social Media Today, “all [readers] have is more disconnected dots, more noise, more confusion.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 7, 2011
    [Social Media] Five indispensable lessons for Twitter success
    Twitter and the social web allows anybody to carve out a niche of fame if you concentrate on providing exceedingly interesting and helpful content. I generally don’t buy into a lot of the hype-myths on the social web (i.e. know this may sound bold but it’s undeniable that Twitter has changed my life.  Why 200? But wait! 
  • B2B MARKETING ZONE POSTS  |  TUESDAY, AUGUST 3, 2010
    [Social Media] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
    The following are the top items from featured sources based on social signals. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;You must have a strategy before you begin social media,&# I say at my talks.
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2011
    [Social Media] 13 Awesome Twitter Lists for Inbound Marketers to Follow
    The following 13 lists will keep you sane in the world of inbound marketing, specifically covering social media, email, SEM, and SEO from the big shots. So you're an inbound marketer, and you probably follow everyone and their mother on Twitter. So how do you organize fun from fact in your stream? Which lists would you suggest?
  • B2BBLOGGERS  |  FRIDAY, JULY 9, 2010
    [Social Media] 11 Ways To *Be* On Twitter
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 11 Ways To *Be* On Twitter July 9th, 2010 | By Jeremy Victor "Really bud, you just need to be yourself." Be Candid 11.
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Social Media] Fulfill your resolution to blog in 11 steps
    If you start seeing more consistent readership and deeper popularity as manifest my consistently-increased social sharing (by people other than you and your best friends) then you’ll start seeing your metrics move more reliably. 9) Social media has become an essential part of the blogging life: I can’t say this enough.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Social Media] 6 Steps To Executing A Content Strategy
    There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. Use search, social and web analytics to determine your current share of the conversations in your space. Photo Source.
  • VOLACCI  |  TUESDAY, OCTOBER 29, 2013
    [Social Media] Target Your Social Marketing with Facebook Custom Audiences
    'Last Wednesday Facebook announced a full release of its Custom Audiences feature to all advertisers on the mega-sized social network. Custom Audiences is a targeted advertising tool that allows Facebook page owners to upload a list of their email contacts for Facebook to match to social profiles. social media marketing , facebook
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Social Media] Lead Gen 101: How to Create an Intuitive Website Conversion Path
    You should place CTAs throughout your website, especially on your homepage and blog, to make sure that people that enter your website via search engines or social media see the offers you have available. Let your new leads share your offer with their friends via email or social media. Include a verb (e.g. 2) Landing Page.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Social Media] 5 Internet Marketing Metrics Not to Obsess Over
    Better Metrics: Measure referral traffic and leads from your blog and social media to your website. Yes, an increase in followers means better reach, but again, if your huge social media reach isn't translating into traffic and leads, or even if your leads from these channels don't ultimately become customers, what's the point?
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Social Media] SEO for YouTube: How to Search Optimize Video for B2B Marketing
    To do so, share links to your newly published YouTube video in social media , embed the video on your blog, and promote it in other channels like email to generate views in boost your video's popularity. Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 13, 2011
    [Social Media] People are a lot more fun than traffic
    But as I’ve become immersed in the social web, is it just me, or does that just ring kind of hollow? And I believe that especially on the level of social platforms, more of a “people and conversation&# focus can make or break a campaign and a whole social media presence. Massive traffic.  What is traffic?
  • BLOG MY CALLS  |  WEDNESDAY, MAY 8, 2013
    [Social Media] Why Local Marketers Should NOT Care About Clicks
    They''re better than clicks, traffic, form fill-outs, social media leads and even foot-traffic. 'Clicks don''t matter. Traffic doesn''t matter. CTR doesn''t matter. If you''re in the local marketing world--as an agency or a local business--the ''traditional'' metrics you''ve gotten used to for success no longer matter. At all. Period.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 7, 2010
    [Social Media] White Paper: Overview of Plumbing Market
    Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. How Do You Measure Social Media Success? We recently completed an overview of the Plumbing market. The Highlights include interviews with editors of the top trade publications. Click here to sign up.
  • HUBSPOT  |  SUNDAY, FEBRUARY 3, 2013
    [Social Media] The Top 5 Super Bowl-Themed Marketing Stories of the Week
    From historic ads in the 1980s to today's successful inbound marketing strategies like newsjacking and social media marketing, let's all enjoy a little Super Bowl marketing-related entertainment before the big game. Super Bowl Social Media Marketing: A Detailed History, From Social Media Today. "Sunday!
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 8, 2006
    [Social Media] Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.
    Updated Alinean Social Media ROI Calculator - New. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt. Tom then served Gartner as a Managing VP.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 29, 2012
    [Social Media] How to Use Google Plus for Personal Branding and Establishing Author Rank
    It is true, though, that Google+ is still small compared to social media leviathans like Facebook and Twitter. And with Google+, your content and your followers’ resharing of it have far more potential reach than on any other social network, as I’ll explain in a moment. Photo credit: Aray Chen). Benefits? Will you?
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2011
    [Social Media] 5 Twitter Tips to Give Your Content More Exposure
    Getting your information and ideas out to your target audience(s) is what social media marketing is all about. In such a fast-paced, tweet-saturated social network like Twitter, it's often difficult to make your content stand out from the rest. This is a guest post written by Nikki Peters, community manager of MarketMeSuite.
  • LEAD VIEWS  |  TUESDAY, APRIL 10, 2012
    [Social Media] Old CMOs, New CMOs and Broken Marketing Organizations
    The analytical background might be a surprise, but it makes perfect sense with the current emphasis on search engine marketing and social media. This is the first in a series of posts about CMOs and the challenges they face. It’s no secret that the average CMO tenure is short relative to those of other executives. metrics).
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Social Media] Is The Corporate Website Dead?
    He declares that “the online presence of a brand will increasingly become  the sum of its social exchanges across the web and not the website  that many currently call home.” To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining.
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Social Media] Savvy Toolkit - SEO Periodic Table of Ranking Factors
    It also give you some actionable and logical steps in terms of ways you can use social media to build rank with your site. So I am thankful to Danny and the folks at Search Engine Land for their recent creation of the Periodic Table of SEO Ranking Factors.
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 18, 2009
    [Social Media] Why Being Visual Can Bring Beautiful Business Results
    That makes for pretty good social media marketing because he is adding to the online conversation. Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing. It’s hard to make things easy. And, it’s even harder to be amusing at the same time. Sometimes there is almost no extra print content below his image.
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