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  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 21, 2013
    [Social Media] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    Engagement metrics provide guidance to how well are message is resonating with an audience in short term, and whether your content efforts are being accepted in social media circles. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. Final Thoughts.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] The Power of Emotion in Online Video
    Kids are not the only ones who make buying decisions […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. He has created videos for Fortune 50 companies.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 20, 2012
    [Social Media] 4 Reasons For B2B Marketers To Explore Pinterest
    Pinterest has made a big splash on the social media scene, by quickly earning passionate users who log multiple hours per day on the site. Pinterest may be one of the few social media sites that requires little, if any, interaction with others – and although that may seem counter-intuitive, it’s also one of its strengths.
  • SMASHMOUTH MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Social Media] The Sales Development Playbook #PeopleMatter #MustRead
    To ride a current social media trend let me put it this way #PeopleMatter.". Trish Bertuzzi and I have known each other for quite some time now. We've been on stage together. We've been with clients together. Green Leads' b2b appointment setting team has even been a client of the Bridge Group. People is not the only take away though.
  • SAZBEAN  |  SATURDAY, AUGUST 10, 2013
    [Social Media] Top Internet marketing strategy links for the week of Aug 10, 2013
    News & Notes Business internet marketing Marketing and Advertising search engine optimization Social Media Top Rank Blog) Website Launch Checklist: 25 Things to Test Before Your Site Goes Live (Search Engine Watch) The post Top Internet marketing strategy links for the week of Aug 10, 2013 appeared first on Sazbean.
  • REPUTATION TO REVENUE  |  WEDNESDAY, MAY 19, 2010
    [Social Media] Four steps to strengthening B2B customer connections
    Social media brings promise of new and potentially more effective ways to build and maintain vibrant customer connections, both individual and communal -- but understanding how to turn that promise into reality is far from clear. We're already doing this with social media (hopefully!), but customer connections is an even bigger deal.
  • MARKETING EDGE  |  TUESDAY, NOVEMBER 24, 2009
    [Social Media] Ways to Drive Traffic to Your Store, Cause, or Business with Foursquare
    If you are business skeptical about social media here is a new way to look at it. check in at a restaurant across from the Target Center in Minneapolis, and I see a message from the Timberwolves with a link to the game day media report and offers for that night’s game. Time 19:59. Follow #smbdm on Twitter.
  • MARKETING EDGE  |  SATURDAY, MAY 2, 2009
    [Social Media] ROI of Anything - Good Discipline, Bad Crutch
    Tags: marketing social media innovation measurement ROI
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 12, 2012
    [Social Media] 10 Predictions For The Future of Marketing
    The latest trends in marketing all center around hype and buzzwords like Social Media ,  Content Marketing ,  Mobile Marketing  and the ubiquity of digital and customer experience. Social media roles will morph into more enablement roles such as the social business leader and social salespeople. Big Mistake!
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 20, 2015
    [Social Media] Is the CMO becoming the Chief Collaboration Officer?
    For example, what if a customer has a bad experience with your product and decides to take his or her frustration to social media? Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). B2B Marketing Social Business CMO collaboration marketing Life was good.
  • SAZBEAN  |  SATURDAY, MAY 19, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of May 19, 2012
    The Fallacy of Timing Blog Posts & Social Media Updates  (Small Business Search Marketing). Twitter tiptoes further into the media business  (GigaOM). Social Mobile and Desktop Applications for the Digital Marketer  (Socialnomics). To Tweet or Not To Tweet, Social Media: A Blessing and A Curse  (Small Biz Trends).
  • SAZBEAN  |  SATURDAY, APRIL 14, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of April 14, 2012
    Top 25 Most Social CIOs: Who’s the Most Active in Social Media? Monetize Your Social Site Without Annoying Your Users  (GigaOM). Ways Social Media Can Bring Your Next Event to Life  (Mashable!). Pinterest is the Third Most-visited Social Site  (Social Networking Watch). AdAge).
  • EARNEST ABOUT B2B  |  TUESDAY, AUGUST 30, 2011
    [Social Media] This is the week that was: When Apple lost its core
    Autonomy’s ‘meaning based computer technology’ has huge potential in an age where we’re awash with unstructured data (the likes of emails, social media posts, video, etc). Social media tip of the week. Social media hilarity of the Week. No big deal you may say. Farewell of the Week.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 3, 2012
    [Social Media] The Disjointed Problem of Content Marketing
    As he said, Social media does one thing. We love comments and those who share on social media. Joe Pulizzi. There’s no common agreement on content. Webinars another. And PR something else. It’s as if the church choir was singing from different hymnbooks. What’s important to them? Question everything.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 27, 2009
    [Social Media] Ten blog posts that mattered
    I don’t look back too often but I thought this would be a good time to reflect on a few 2009{grow} posts that seemed to make a difference. 1)   The Social Media Country Club. Calling out the sacred cows hit a nerve. 4)   Social Media Measurement: It’s like being a Great Bartender.
  • MARKETING EDGE  |  THURSDAY, APRIL 28, 2011
    [Social Media] QR Codes Hype or Worth The Work?
    Hitting on a single topic in marketing, social media and business communications. Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask. Quick and to the point.
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social Media] Selling is Easy! (If You Get the Right Support)
    Almost everyone is doing some kind of marketing online now, whether it’s as simple as having a website, or as in-depth as using a range of social media channels to target their audience. Download our free eGuide How to generate leads from social media today Could you make your sales process as easy as 1, 2, 3? Need leads?
  • BIZNOLOGY  |  TUESDAY, JUNE 8, 2010
    [Social Media] Why you think you have nothing to say
    Tags: Social Media Marketing businessandeconomy promotion sitepromotion youtube
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 7, 2009
    [Social Media] The end of PR as we know it
    I usually dismiss people who say that social media “changes everything.&# At least in marketing, it’s a variation on a theme of “listen, react, and serve your customer&# that has served us well for generations.  When Mark challenged me to respond to his post on libel lawsuits and social media, I was thrown for a loop.
  • MODERN B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Social Media] Facebook Send Button Reminds Marketers that Email isn’t Dead, it’s Evolving
    And for good reason, as this added functionality brings us a new way to share our content socially. . On your website you will display the Send button similar to the Like button, and you may choose to replace your ‘Email a Friend’ button or other social sharing functionality with the new Send button.  It is evolving. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Social Media] Who Won a Markie Award?
    Social Media Innovation:   Infoblox. by Jesse Noyes | Tweet this The red carpet. The glamorous post-award interviews. The shouts of “I can’t believe it! We won!” ” No, I’m not talking about the Oscars. That’s the feel and color from the annual Eloqua Markie awards. Event Nirvana: McAfee.
  • MARKETING EDGE  |  SATURDAY, MARCH 27, 2010
    [Social Media] Three, no Four Ways to Drive Blog Traffic
    Time 13:18. 1) Name drop popular practitioners of business communications and social media, like Shel Holtz , Scott Monty , Geno Church and Maggie Fox , among others. Time 13:18 1) Name drop popular practitioners of business communications and social media, like Shel Holtz, Scott Monty, Geno Church and Maggie Fox, among others.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 30, 2008
    [Social Media] Make Your LinkedIn Profile Work for You | chrisbrogan.com
    Covering social media business strategy and personal power. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. LinkedIn remains my favorite social networking tool. media. About.
  • HUBSPOT  |  THURSDAY, DECEMBER 3, 2015
    [Social Media] How Homebuilders Can Leverage Houzz, Pinterest and Instagram to Generate More Business
    You may not realize it from the consumer side of this deal, but there is an enormous amount of heavy-lifting that comes from the homebuilder side, especially with the availability of social media at consumers’ fingertips. Social media done right. The odds are you or someone you know has searched for a home recently.
  • NUSPARK  |  FRIDAY, APRIL 13, 2012
    [Social Media] The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
    And a fax machine.   If you were in marketing, you had media kits and circulations statements.  SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Social Media.  Paid Search. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 11, 2010
    [Social Media] How to sell stuff on your B2B blog without being annoying
    I’m hoping by now the “selling is bad&# phase of the social media mantra is passe and we can all freely embrace our inner capitalist.  Tags: B2B and social media Blogging best practices economics of social media Right? Frankly I think this defeats the community-building aspect of a blog. Why not?
  • PR MEETS MARKETING  |  TUESDAY, NOVEMBER 13, 2007
    [Social Media] What do B2B Reporters Read?
    The Center for Media Research recently ran an article about how B2B journalists use Web 2.0 Technorati Tags: Arketi Group B2B Center for Media Research New PR PR Public Relations Web 2.0technology. More accurately, it looks at where these journalists get their information and use the Internet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 18, 2010
    [Social Media] Foursquare case study: Are “swarm parties” in your company’s future?
    When we tentative Brits embrace a social technology and it spreads beyond the early adopters, history shows it is probably well on its way to becoming a multinational phenomenon and is here to stay. This is key: Social media influencers in any area love meeting each other face-to-face, hence the success of ‘tweet-ups’. Enjoy!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Social Media] Five ways the mobile revolution impacts your blog
    They can navigate to see my books, social media training videos , upcoming social media workshops , and cities where I am speaking next.  In the mobile environment, these calls to action disappear. Every single day your blog is becoming less useful and relevant … and there is nothing you can do about it. Tweet.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 19, 2014
    [Social Media] 5 Social Hiring Hints for Busy Managers
    Social Hiring Hints for Busy Managers by Laurianne Laval - Maximize Social Business. Related Stories Using Social Media to Recruit New College Grads Looking For Talent? The Importance Of Storytelling In Social Recruitment. Social Recruiting It’s time to take the hiring into your own hands.
  • SYNECORE  |  THURSDAY, DECEMBER 6, 2012
    [Social Media] 2013: The Year of Integrated Digital Marketing
    The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. As more people access the Internet via mobile, a company’s online assets (website, social media and online content) will need to play well on mobile devices of all shapes and sizes. The Maturation of Mobile.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 27, 2015
    [Social Media] How to Beat the Newest Facebook Algorithm Change
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. How to Beat the Newest Facebook Algorithm Change by Jim Belosic - Maximize Social Business. For Facebook users and page admins, this change means two different things.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Social Media] 6 Engagement Marketing Lessons from Successful Video Bloggers
    Use Social Media Strategically. Some marketers mistakenly believe that social media marketing is irrelevant for their target audiences. The truth is, your buyers are on social media more than you think: when they wake up, during lunch, when they’re in line, when they get home—the list goes on and on.
  • MARKETING EDGE  |  WEDNESDAY, MARCH 17, 2010
    [Social Media] SxSw What’s it Good For?
    It was for music and film the primary focus of the festival for years, and now it is for the world of social interactive media. Let’s put celebrity in perspective, SxSw is not the Oscars, but social media is getting its celebrities. Some traditional celebrities enjoy being a part of the SXSW social stream.
  • MARKETING EDGE  |  THURSDAY, DECEMBER 24, 2009
    [Social Media] It is a Gift to be a Relevant Marketer
    The story begins with the presentation I gave about social media in health care to the Minnesota Medical Group Management Association this summer. They attended the presentation to discuss how social media is being used by health care delivery practices. Time 20:52. They showed me the importance of being relevant.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] The Anatomy Of A Great SlideShare Deck
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Anatomy Of A Great SlideShare Deck by Ann Smarty - Maximize Social Business. Creating the perfect SlideShare slide is more than a skill, it is an art. Comments Wow, there''s a lot here Ann.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Social Media] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.  We know the benefits of content marketing and lead nurturing to encourage prospects and leads to engage with sales people.  At the end of the day, people will still buy from people.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Social Media] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.  We know the benefits of content marketing and lead nurturing to encourage prospects and leads to engage with sales people.  At the end of the day, people will still buy from people.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Social Media] 87 New (Really) Marketing Automation Stats
    Blogging & Social Media Marketing. CRM, social, web, mobile), and (3) ease of use. Social media sharing buttons in email (49%). Email remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined. They’re getting old.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Social Media] 17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
    Read on -- have you heard any of these "words of wisdom" before? 1) Why aren''t you on [insert random social media network here]? You should be on some social media platform to make your marketing succeed. Figure out where your current and future customers are going to be, and stake your social media claim.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Social Media] Why The Nitty Gritty Posting Mechanisms of Facebook Matter
    Updating and maintaining your business’ various social media accounts is a time suck. If you find yourself following these practices consistently, I recommend taking the next step with the full suite of tips in this presentation I gave at INBOUND, Social Domination: How To Conquer ‘The Big 3’ Social Media Networks.
  • THE POINT  |  THURSDAY, MAY 28, 2009
    [Social Media] Generating Blog Traffic (and Leads) Using Email Subscriptions
    Tags: B2B Marketing Blogs E-mail Installed Base Marketing Lead Management Lead Nurturing Marketing Automation RSS Social Media blog promotion email marketing enewsletters
  • HUBSPOT  |  THURSDAY, OCTOBER 29, 2015
    [Social Media] 21 Essential Strategies for Growing Your Business With Inbound Marketing [Infographic]
    From content creation, SEO, and social media to lead generation, lead management, and analytics, marketers who follow the inbound methodology have a lot of different channels and tactics to manage and master. But the great thing about inbound marketing is that it pays off over time. Share with us in the comments.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 3, 2010
    [Social Media] Don’t Drop Your Drawers on the Web – by John Leavy
    Organizations should develop a social media privacy policy before letting their employees jump into the “potentially” deep end of the pool. Tags: Marketing Strategy Online Marketing Social Media Social Media Marketing Uncategorized little vigilance is in order. For example: On Twitter. On Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 1, 2009
    [Social Media] Does the social web primarily benefit service companies?
    John and I have had an on-going dialogue about the evolution of socal media and one of his recent comments caught my attention: The people benefiting most from Twitter right now are obviously in the information businesses.  We are all marketers here and we are sharing views and ideas because that’s what we ultimately sell.
  • SAZBEAN  |  SATURDAY, JANUARY 14, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of January 14, 2012
    Some Do’s and Don’ts of Social Updating (Marketing Profs Daily). Creating Facebook Timelines As Marketing Campaigns (Social Fresh). Why social media is leading to a new era of identity    (Simply Zesty). Social’s Impact on Search – It’s All About Content (Social Times). Internet Marketing).
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 27, 2012
    [Social Media] Relationship Selling: Not Dead Only Different
    Many argue that transactional selling is back, and some say social media and the internet has turned it into a buyer’s market and the consumer is in complete control, making it difficult for sales reps to build relationships with their prospects. So what has replaced relationship selling? All things being equal, relationships win.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 4, 2013
    [Social Media] The do’s and don’ts of influence marketing with C.C. Chapman
    you should follow him and start learning from him on the social web. He’s an eclectic guy who writes on being a dad, photography, social causes, marketing, and social media … for starters. you should follow him and start learning from him on the social web. If you don’t know C.C.
  • SAZBEAN  |  SATURDAY, APRIL 28, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of April 28, 2012
    Are You Worth of Social Media – The 2 Types of Talk Triggers  (Convince & Convert). The Social Enterprise – How to Cultivate a Social and Connected Organization  (Social Times). Community Types Brands Must Choose From  (Social Fresh). What’s Your Lead Gen Weakness? Marketing Profs).
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 6, 2013
    [Social Media] How to Find Great Blogs for Better Business Blogging
    Social media for discovery – There are several social media aggregators that can help you to find new online reading material. Both of these services allow you to link your social media accounts. Writing quality content is key for your business blog. Never stop focusing on  better business blogging.
  • HUBSPOT  |  MONDAY, FEBRUARY 29, 2016
    [Social Media] How Internet Behavior is Changing Around the World [Infographic]
    What do social sharing behaviors look like by device? What are some notable global social media trends? Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. But these changes aren't happening at the same rate everywhere in the world. Check it out.
  • CRIMSON MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Social Media] What Is Pull Marketing and How Does It Add Brand Value? (with Gilad de Vries, SVP Strategy at Outbrain)
    Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market strategy required of brands.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Social Media] In Technology We Trust
    All this was brought to mind when someone asked me why human analysts are needed to augment text analytics for social media listening. Full disclosure: I serve as Chief Strategist for Converseon, one of the few social media listening comp0anies that uses human analysts.] Image by exfordy via Flickr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 2, 2009
    [Social Media] Blurring lines between business and family on the social web
    One of the questions I hear frequently is, “Should I have one or two social media accounts for family and business?&#. and enjoy all that the social web has to offer. Tags: Marketing Solutions best practices business relationships social media work/life balance Illustration: Christy Tanner.
  • WEBBIQUITY  |  TUESDAY, MARCH 24, 2015
    [Social Media] Welcome to Blogging for Business Week!
    Social Fresh ). Business Blogging Content Marketing Social Media Marketing blogging for business blogging guides It’s blogging for business week on Webbiquity. Forbes ). • 37% of marketers say blogs are the most valuable content type for marketing. NewsCred ). • 17% of marketers plan to increase blogging efforts this year.
  • CONNECTING ELEMENT  |  MONDAY, APRIL 13, 2015
    [Social Media] Five essential digital metrics
    We’ve outlined our favourite five across all channels; considering web, email, social media and more. There’s a plethora of digital marketing measures out there, all of which are useful in one way or another – but which are the ones you rely on the most? The post Five essential digital metrics appeared first on Connecting Element.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 23, 2010
    [Social Media] 5 Tips For B2B Public Relations Professionals
    Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%). Social networks. Media kits. What are some of the key tactics to modern PR? Monitor. News feeds. Newsletters.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 20, 2012
    [Social Media] Blow Out Content Marketing and Lead Social Conversations with Content Curation
    As I discussed in my first post, it can be a real challenge to maintain the pace of content needed to succeed in today’s busy social media environment.  Forrester’s famous Social Technographics report revealed that most of us are not natural content creators. It is a word that I used to hate because it sounded so grandiose. 
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 16, 2013
    [Social Media] Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
    Director of the show is Craig Yaris of Social Ribbit. We also thank our wonderful show sponsors, like Social Media Club, Social Ribbit. Learn what’s on the minds of leading CMOs today in this highly engaging show. Margaret Molloy today in this very informative show. Who cares anymore? It is a TV show on the web.
  • B2B MARKETING ONLINE  |  THURSDAY, JANUARY 20, 2011
    [Social Media] Reduce, Re-use, Recycle - a marketing philosophy
    Messaging Social media content marketingThe three Rs of the green movement can just as easily apply to effective business-to-business marketing. Keeping these three things in mind can help your precious marketing budget go further. Reduce: find your key messages and stick to them Saying less, more often, is the key to being heard.
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Social Media] 15 Smart Marketers Share Insights on the Future of the Industry
    Content marketing and social media will have the same emphasis, but people are going to get more creative. Nearly all companies, both media companies and non-media companies, are creating vast amounts of content (over 92,000 articles posted per day ). Marketers, rejoice. You’ve made it through an intense Q4.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 5, 2010
    [Social Media] Are new business grads getting an “F” in social media marketing?
    They have gone something like this: ME: So do you have any experience on the social web? have spoken to five marketing seniosr from very good schools and only one was on Twitter or LinkedIn and none of them had ever blogged or done social media marketing on a job or internship. STUDENT:  No. Have about 3,000 of them. Digg this!
  • SYNECORE  |  THURSDAY, MAY 1, 2014
    [Social Media] Small Businesses: Is Your Website a Novelty or a Utility?
    The following graphic from eMarketer outlines some other key factors: Scanning through the factors listed above, it strikes me that virtually every one of these can and should be reflected in a company’s website and social media presence – the two core assets which come together to form its online brand. This is not surprising to me.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Social Media] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    Will it be defined by the implications of the social business ? Today, I teach at Rutgers University, blog at {grow} , specialize in corporate social media workshops , consult, speak at conferences, and I’ve written three marketing books, including Return On Influence. What is the Future of Marketing ? Time to mix it up!
  • BIZNOLOGY  |  MONDAY, JULY 12, 2010
    [Social Media] Do you know how to operate in public?
    Tags: Public Relations Social Media Marketing business insurance publicrelations socialmedia statefarminsurance
  • BIZNOLOGY  |  MONDAY, MAY 24, 2010
    [Social Media] Foursquare in favor of location-based marketing
    Tags: Social Media Marketing business foursquare marketing marketingandadvertising mobilephone
  • BIZNOLOGY  |  WEDNESDAY, JUNE 2, 2010
    [Social Media] Does the Internet show the true colors of your business?
    Tags: Public Relations Social Media Marketing business customerservice smallbusiness yelpinc
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 26, 2009
    [Social Media] Your website's radical new role in the social web
    The social web is changing all that. That's why a new core strategy must be to populate the social web with as much accurate and useful content as possible. In research I've been conducting on the use of social media among economic development organizations, I came across a terrific case study in Metro Denver. radically.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 19, 2009
    [Social Media] Reality check
    He has the difficult job of overseeing the commercial efforts for five disparate companies. "I know I should be getting into the social media thing," he said, "but where do I find the time?" Of course it is a matter of priorities, but what would you do if you were him? Very, very few have Twitter accounts. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MAY 1, 2009
    [Social Media] Hamthrax??
    Tags: social media humor twitter
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 7, 2009
    [Social Media] It's time for digital de-tox
    Yesterday I commented on the increasing time commitments and frustrations of social media maintenance. In the past six months, time in front of the computer screen has doubled as I attend to my "regular job" AND new demands from social media. Tags: careers social media work/life balance Napped. Took a hike.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 12, 2011
    [Social Media] InsideView More Than Doubles Revenue in Record-Breaking Year
    During 2010, InsideView announced multiple record quarters, more than 50 new partners, multiple industry accolades, and the launch of social selling capabilities. Social CRM Technology B2B b2b sales CRM crm 2.0 InsideView today announced that it finished 2010 on a record-breaking note, growing revenue more than 135 percent. million.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 31, 2011
    [Social Media] Savvy Toolkit: Influence vs Popularity - Does Size Matter?
    Last week on the Social Media Panel at DemandCon I got in a friendly debate with a fellow panelist about whether quanity or quality of social media connections is more important. For me I am a quality girl! I don't want 50K LinkedIn connections like my fellow panelist has. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 4, 2011
    [Social Media] The 10 Best Corporate Blogs in the World
    recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world. Goal: Enhance corporate image and integrate with traditional media. Marriott.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 21, 2014
    [Social Media] Interesting Infographics: The Road to Success through Paid Social Amplification
    We have had some great discussions about social media’s role in B2B demand generation but at least I have usually focused on ways to organically grow our social media presence. Is it worth it to use social ads to amplify our message and if so, how effective is it in the lead generation process? Reddit Ads.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Social Media] How a Good Content Strategy Can Repair Your "SEO Problem"
    No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”. Start by looking at the questions and comments your customer service, sales and social media teams field online, via phone or in person. But too often, the “SEO problem” isn’t SEO at all. It’s content.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 1, 2013
    [Social Media] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
    No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. But for brands, the real opportunity lies in the data obtained from consumer interactions on these social media sites.
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Social Media] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
    However, a blog template that’s maximized for social media sharing and integration is equally important. Social media optimization (SMO) is a relatively new form of inbound marketing that’s closely tied to SEO. Wouldn’t it be great to gain 700% more social media reactions, without changing a thing about your content?
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 4, 2009
    [Social Media] SOCIAL MEDIA FOR SMALL BUSINESSES & SOLO ENTREPRENEURS: How to Level the Playing Field
    Every person reading this blog is now a participant in social media. After all, this is written by an individual, not broadcasted at you by a traditional media company, and thus is a true example of user generated content. As we become users of social media, whether through finding old friends on Facebook or connecting [.]
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 29, 2012
    [Social Media] How to Build a Successful Personal Brand
    Rather than get spooked, though, he set his sights on starting a new chapter in his career – namely in social media. digested as much content as I could on social media. also did a mini MBA at Rutgers in social media marketing. didn’t want to just about social media, I wanted to show I could use it.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 1, 2015
    [Social Media] 30 LinkedIn Sales Triggers
    The key to social selling success is fishing where the fish are. These fishing holes are filled with sellers, who did not use social selling techniques. GerryMoran.png"> GerryMoran.png" alt="30 LinkedIn Social Selling Triggers" width="729" height="550" />. Reasons Why It’s Important To Pay Attention To Social Selling Triggers.
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Social Media] 10 Brands' Twitter Marketing You Can't Help But Love
    Social media conversations have evolved. And the most prominent social channel for these one-to-one conversations is Twitter. Episerver reports that 30% of brands experience increased customer loyalty after establishing a social media presence. It''s a good thing, too. So, here they are. but it''s hilarious.
  • LEADERSHIP  |  TUESDAY, MARCH 10, 2015
    [Social Media] CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.
    Social media, says Jeremy, offers the greatest opportunity for marketers to humanize their brand. Don’t discount the value of social interaction or social chatter, says Jeremy. Social media, yet again, is a great equalizer and offers you the opportunity to connect and engage with your internal and external audiences.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 21, 2010
    [Social Media] How Email Deliverability and Relevancy are Directly Related
    Tags: email marketing personalization social media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 26, 2012
    [Social Media] Wisdom from the Most Influential PR Professional of the Century
    In this rare interview, a man named “PR Professional of the Century” discusses life lessons, cutting through PR chaos, his upcoming memoir, and the role of social media in society. Mr. Burson:  Social Media is part of a continuum that started really with the printing press, with moveable type.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 16, 2013
    [Social Media] 5 Signs You’re Buying SEO Snake Oil
    Today getting found online is all about offering valuable content that is shared by others on social media. We can also provide an SEO audit of your website and social media activity and make recommendations for improvements. Or, did you actually pay to get your website demoted from the results or even delisted?
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 10, 2013
    [Social Media] Social Data, Structured Data & No Data: SMX East 2013
    At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. From no data, to big data, to social data, and structured data, the topic was everywhere! Social Data. Last week I headed south to New York City to speak on a panel at SMX East.
  • DELICIOUS B2BMARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [Social Media] Get the Most Out of Twitter Hashtags
    Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! POLL] View Comments Related Stories 40+ Social Media and Web Development Job Opportunities View Comments New Twitter Rolls Out to More Users, What Do You Think So Far?
  • WINDMILL NETWORKING  |  MONDAY, MAY 18, 2015
    [Social Media] 5 Tips to Create an Effective Slideshare Call-to-Action
    She has 7 years of experience in search and social media marketing. Tips to Create an Effective Slideshare Call-to-Action by Ann Smarty - Maximize Social Business. Everything you put online should have some kind of brand-specific purpose. Even if it didn’t when you created it, it damn well better have it by the time you publish.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 22, 2015
    [Social Media] Using reddit for Hiring Talented Employees
    This was just 1 way that the Obama campaign reached out on social media. This monthly Social Recruiting column is contributed by Laurianne Laval. She blogs to show brands how to use social media in their recruitment. Using reddit for Hiring Talented Employees by Laurianne Laval - Maximize Social Business.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Social Media] Savvy Speaks: Google Plus What?
    So we couldn't help noticing that Google has launched its own version of a social media plaform, called "Google Plus." So what does that mean for your social media marketing strategy? I’m the one who write about hog-tieing Social Media and Goggle+ was one of the reasons for that post.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 9, 2013
    [Social Media] My $50 Per Month Social Sales Tools Box
    There sure are a lot of free applications that are well designed for social sales tools that are available on the marketplace these days. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.
  • OPENTOPIC  |  SATURDAY, JULY 9, 2016
    [Social Media] Content Marketing Masterclass: Content chaos & social sea change
    Opentopic blog >> opentopic.com What next for content marketing and social media? Even the role of social media, for so long the avenue for. As content marketing’s effectiveness has been proven out, the sheer volume of content being created is growing at breakneck speeds. Marketing ROI Cmo marketing roi
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 4, 2010
    [Social Media] Interview: Content Production with Vanessa Rhinesmith – Part I
    How are you using content production as part of your marketing and social media strategies? I use content production as a critical support element to a larger marketing communications picture.  You mentioned the idea of conducting what you called “pre- social media” activities.  Vanessa Rhinesmith. Establish expectations.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 4, 2010
    [Social Media] Interview: Content Production with Vanessa Rhinesmith – Part I
    How are you using content production as part of your marketing and social media strategies? I use content production as a critical support element to a larger marketing communications picture.  You mentioned the idea of conducting what you called “pre- social media” activities.  Vanessa Rhinesmith. Establish expectations.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 17, 2013
    [Social Media] Is Your Own Website Stopping You From Getting Found Online?
    Websites that are linked to from social media sharing sites perform better in search results. Social media sites like Google+, Twitter, LinkedIn and Facebook are all popular platforms from which your site pages and content can be shared. The more others share about you and your content, the better your website performs.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 27, 2012
    [Social Media] Pinterest – It’s Not Just for Women
    But if your company caters to men, should you ignore this up-and-coming social network? Every study of the gender divide in social media indicates that the Pinterest phenomenon is driven almost entirely by women. Social Media men pinterest Pinterest for Business ” Why? Your boards are what you make them.
  • MARKETING EDGE  |  TUESDAY, NOVEMBER 20, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 20, 2011
    [Social Media] Several B2B Perspectives on LinkedIn’s IPO
    With this week’s IPO of LinkedIn, which happens to be social network site that seems to be most synonymous with B2B social media, we could not ignore it. We round out this week’s posts with a couple perspectives on why social media matters to business and how it fits into your life. from B2B Voices.
  • HUBSPOT  |  TUESDAY, JUNE 18, 2013
    [Social Media] How to Turn One Idea Into a Bottomless Backlog of Blog Posts
    If you’re feeling stuck, check out the performance of your top posts, dive deep into social media monitoring tools , and chat with customer-facing coworkers to get a pulse on what your audience wants to learn. Rather than all of social, perhaps you talk about Twitter specifically. This situation sound familiar? Story angle #1.
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