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  • I-SCOOP  |  SATURDAY, JULY 5, 2014
    [Social Media] Danny Devriendt: stories and how social becomes a currency
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 4, 2010
    [Social Media] The social web: New battlefield, same war
    Another variation is that the social web has “changed everything&# about business and marketing. Pre-social media, pre-Internet, even pre-mass communications, the fundamental tenet of marketing was this: Establish a brand promise based on consumer trust and never, ever break that trust. No, it hasn’t.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 29, 2013
    [Social Media] KoMarketing Heads to ad:tech San Francisco April 9 – 11th
    KoMarketing will be taking the stage at ad:tech San Francisco , April 10th to discuss social media marketing. The event features two days of sessions covering digital marketing topics such as social media, mobile development, display advertising, search marketing, and more. Date/Time : Wednesday April 10th, 2:15pm.
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 14, 2010
    [Social Media] Vital statistics for B2B marketers – The case study
    Back in June, Earnest began its very own social media experiment. Each week the social web turns up a whole plethora of facts and figures – occasionally insightful, sometimes jaw dropping and now and then, just plain bemusing. Various media coverage. ‘Do you think B2B social media is not worth it?
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 22, 2015
    [Social Media] Using Facebook For Email Marketing
    In this article we’ll talk about why your […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Using Facebook For Email Marketing by Amy Hall - Maximize Social Business. Email Marketing
  • WINDMILL NETWORKING  |  THURSDAY, MAY 29, 2014
    [Social Media] How to Use Location Targeting in reddit Advertising
    How to Use Location Targeting in reddit Advertising by Jesse Aaron - Maximize Social Business. Related Stories Brand Management and Social Media Monitoring Hacks for reddit How to Find Relevant Subreddits for Your Business The 5 Top Social Media Networks in China. Reddit
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Social Media] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. What may seem like a social only event – is certainly tied to a set of specific retailing strategies at the store level. How can we help you Make Good Media? Yes or No? Lots more.
  • WEBBIQUITY  |  MONDAY, MARCH 31, 2014
    [Social Media] Book Review: Social PR Secrets
    One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. ” Another core element of social PR is having an online newsroom on your corporate website. Lisa Buyer. times more visibility.”
  • OPENTOPIC  |  SATURDAY, JULY 9, 2016
    [Social Media] Content Marketing Masterclass: Content chaos & social sea change
    Opentopic blog >> opentopic.com What next for content marketing and social media? Even the role of social media, for so long the avenue for. As content marketing’s effectiveness has been proven out, the sheer volume of content being created is growing at breakneck speeds. Marketing ROI Cmo marketing roi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 9, 2010
    [Social Media] The ultimate blogging smack-down: Schaefer versus Mitch Joel
    Check it out to see what happens when we lock horns on the subject of ghost blogging and social media philosophy in general. Mitch says ghost blogging is fundamentally wrong and that this is force-fitting old thinking into a new media. He’s a solid business consultant and an important voice on the social web.
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2016
    [Social Media] The Most Fun Class Ever
    Last week I had the opportunity, for the second year in a row, to teach social media marketing to a group of former NFL players under a league program call The Trust, which helps former players set up and run their own businesses. The group of 12 was like a brotherhood. They laughed and trash-talked each other and had a great time.
  • REPUTATION TO REVENUE  |  THURSDAY, MAY 14, 2009
    [Social Media] The new, new marketing: Health tech coalition may point the way
    The buzz in marketing is all about social media, with Twitter as the flavor of the month and maybe even a tipping point in getting laggard companies to finally take the promise of social media seriously.  But social media was "new" in marketing five years ago. I'm all for it, of course. responses.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 29, 2011
    [Social Media] Savvy Wrap Up: July 29
    Value Proposition: How to Use Social Media to Help Discover Why Customers Buy From You via @MktgExperiments. Interesting insights from a father's perspective about what's right and what's wrong with leveraging personalities in social ad campaigns. Social Media Feedback as Customer Prophecy by @markwschaefer.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 29, 2015
    [Social Media] 5 Tips for Marketing Podcasts with Social and SEO
    In my last post, I talked about how to share your podcast on social media. This is a critical step in getting your podcast out to the world, as well as another great item you know you can add to your social media scheduled posts if you have a weekly podcast. In this post, I’m […]. Author information. Podcasting
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 9, 2009
    [Social Media] Trust: Get It, Measure It, Grow It Online or Offline
    Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. We see selfish a mile away (or thousands of miles away) in social networking. Tweet.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, AUGUST 24, 2010
    [Social Media] Brand Choice: “vision of perfection” or “perfect visibility”
    A "Goof-up" can be a great social media marketing opportunity. The transparency required of us in a social-media led world causes a number of fairly wrenching paradoxes. That is no longer possible, as social media ensures that anything noteworthy can be highlighted by communications outside of your control.
  • DIGITAL BODY LANGUAGE  |  MONDAY, JANUARY 25, 2010
    [Social Media] Dynamics of Influencers
    One of the most important uses of social media in a B2B environment is to build and maintain relationships with influencers in your space. There is much agreement with that, but there is also the sense that this is somehow new within the world of social media. Tags: Influencers Social media
  • DIGITAL BODY LANGUAGE  |  TUESDAY, OCTOBER 27, 2009
    [Social Media] Service Economics in a "Something Failed to Go Right" World
    What I mean is, the idea that Twitter and social media can, and should, be used to enhance our service offerings will almost certainly fail if we just think of it as a service team challenge. Then, however, if you look at the set of problems that might surface in social media you see that these three criteria are not met.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 31, 2012
    [Social Media] B2B Marketing Myth-busting, Redux
    Myth No. 2:  Social media is a flash in the pan.   B2B marketers are embracing social media with gusto, but many still view it as a toy, something to play around with, most likely in the corporate communications or PR departments. Photo credit: Wikipedia. Myth No. 1:  Lead generation is the top job of B2B marketers.
  • MARKETING EDGE  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Social Media] The Mayor of Twitterville Talking Change
    Social media can bring people together, case in point, Albert Maruggi and Shel Israel. They would have little chance to break bread except for their new found common ground called social media. Israel reflects on the change social media has made on the initial meeting between individuals. Time 24:46.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 22, 2015
    [Social Media] The Resurgence of Email Marketing
    McKinsey’s iConsumer survey reported a 20% decline in email usage between 2008-2012, as the medium surrendered ground to social networks, IM, and mobile messaging apps. Limited and outdated, email marketing seemed to get lost in the shuffle of spam, and was being under-favored in an increasingly social media-focused market.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 22, 2013
    [Social Media] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
    But I also have to thank a couple of other people who make the show go: Craig Yaris, now of Social Ribbit. good example of how this benefited me is when my friend Basil Puglisi organized Social Media Camp NYC. Jon Ferrara ,  Nimble.com  - Social CRM (6/14/2012). Melonie Dodaro , Top Dog Social Media (9/27/2012).
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Social Media] New Facebook Verification Badges Highlight Dire Need for Disruption
    Social Networks Are All Smooshing Together, One Feature at a Time. All the social networks are starting to look the same. The social networks are starting to look the same, and they''re starting to make changes with the brand -- not the user -- in mind. The Time for Social Media Disruption Is Now. Here''s why.
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Social Media] 10 Groups to Join on LinkedIn if You’re in Marketing
    While Twitter and Facebook often steal the show, LinkedIn is truly the unsung hero of social media for marketers. Join this group to find curated conversations, white papers, industry reports, and trends on the following topics and more): Social media marketing. Infographic ©2016, Statista. for marketers. Online PR.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2012
    [Social Media] Savvy Week in Review - February 3
    Sharing Your Way to B2B Social Media Lead Generation by @ jeffreylcohen via @ MarketingProfs. Here's how you can boost the value of your blog and social media engagement. February is upon us, and the days are getting longer. Here's why you need to craft them with care -- and some tips on how to do it.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 9, 2011
    [Social Media] Savvy Week in Review: December 9
    Although this article is specifically targeted to Facebook it could apply to any social media open comment situation. Social Media Tip: Using the New YouTube Layout by Meredith Darling @merdar via Social Media Delivered. Happy Friday! Check out this short video post to see what is new. by @ leeodden.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 20, 2012
    [Social Media] Blow Out Content Marketing and Lead Social Conversations with Content Curation
    As I discussed in my first post, it can be a real challenge to maintain the pace of content needed to succeed in today’s busy social media environment.  Forrester’s famous Social Technographics report revealed that most of us are not natural content creators. It is a word that I used to hate because it sounded so grandiose. 
  • VOLACCI  |  TUESDAY, SEPTEMBER 3, 2013
    [Social Media] Repurposing Content Tip: A Lesson in Clip Shows from Family Ties
    Extra social media promotion creates more value to search engines. This past month has seen a huge debate about whether or not interactions on Google+ are a cause of better search rankings, or merely a correlation, but nobody disputes that search engines reward social media links to a piece of content.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 22, 2010
    [Social Media] 6 Great Reasons to Become a Business Exchange User
    Have you heard of Business Exchange ?  It is an information-centric social networking site that is run by Bloomberg and sits on the same URL together with Business Week magazine.  As you can already guess, it is a site that is extremely focused on business and the news. What targeted demographic does Business Exchange appeal to? Thanks!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 1, 2013
    [Social Media] Concrete actions toward creating more a more civil social web
    Click here if you can’t see my video interview with Kami Huyse. hope you’ll watch this short video because it talks about a new project everybody needs to understand and support — a non-profit organization called CiviliNation and an accompanying book on creating a more civil online world.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 16, 2015
    [Social Media] Two reasons to invest in online business video production
    Across social mediaSocial video is the most watched and share type of content on social media. To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. But if they ARE busy, they will prefer to watch. Like this post?
  • B2B MARKETING ONLINE  |  WEDNESDAY, AUGUST 4, 2010
    [Social Media] Give the Emperor some underwear Ed
    There’s no doubt that the latent power of social media in B2B is potentially huge. In the latest B2B Barometer study 78% agreed that B2B social media is more than simply a passing phase. Furthermore, 70% plan to increase spending on social media over the coming year; 1 in 10 significantly.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 26, 2012
    [Social Media] Savvy Toolkit - CMI's 100 Content Marketing Examples
    Social Media. Successful marketing content comes in dozens of forms. As content developers we tend to call on the ones we are most familiar or comfortable with. My friend always says "when all you have in your toolbox is a hammer everything looks like a nail. So get ready to have your paradym shifted. Your prism bent! Magazines.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 29, 2011
    [Social Media] Savvy Week in Review: April 29th
    This succinct and sensible post gives you some solid tips on how to milk an interview for all its worth and come away with a bunch of content for social media and other venues. Success on the social web? How to track Social Media within Google Analytics by Dan Taylor on @tnwsocialmedia. Hold up, people. Typical.
  • MARKETING EDGE  |  MONDAY, MARCH 12, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 9, 2013
    [Social Media] My $50 Per Month Social Sales Tools Box
    There sure are a lot of free applications that are well designed for social sales tools that are available on the marketplace these days. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 1, 2015
    [Social Media] The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization
    Social Media. The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies. Customer Insights. Digital Marketing. Integrated Engagement Planning. Content Development.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 10, 2011
    [Social Media] [Chart] Does Klout Impact Conversions?
    by Joel Rothman | Tweet this About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. It’s obvious that having social media mentions can widen the audience of your content. You know, for kids”. Today, it’s considered an essential part of any complete marketing strategy. Share email.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Social Media] Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer
    The Art of Social Media: Power Tips for Power Users. The Art of Social Media: Power Tips for Power Users  – Guy Kawasaki and Peg Fitzpatrick. We know it’s important that all organizations have a social media presence—but how do you ensure you are focusing your time and budget in the most effective way?
  • B2B MEMES  |  TUESDAY, OCTOBER 12, 2010
    [Social Media] Is a Blog Just a Container?
    Would we say that blogging and other forms of social media have not in fact altered the practice of journalism? Or that journalism as we knew it a decade ago can simply be ported into social media without undergoing some degree of transformation? I don’t think so (and, again, I’m not saying that Tinworth thinks so either).
  • AD YOUR COMMENT HERE  |  MONDAY, AUGUST 16, 2010
    [Social Media] 5 Ways to Increase Engagement With Your Content
    Whether it’s in the middle of a blog post or at the end, or as part of a conversation on a social networking platform, a question forces your reader to pause and think about what’s being discussed. Ways to Use Social Media to Inspire Your Writing (socialmediaexaminer.com). Image via CrunchBase. Is it you?
  • B2B MEMES  |  WEDNESDAY, MAY 26, 2010
    [Social Media] Monetize Your Typos
    while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. I was given new hope this weekend, though, while listening to Leo Laporte’s podcast “ This Week in Tech.” Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 15, 2009
    [Social Media] B2B Marketing Trends From Eloqua Experience 09 Via Twitter
    To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Social Media And B2B Marketing Social media played such a major factor at this event. This post as an example, was written from the product of social media (Twitter). Because it’s real. It’s in the moment.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 9, 2009
    [Social Media] 5 Tricks to B2B Marketing Socially
    Then how do B2B Marketers use that content with Social Media to do the same - here are 5 tricks to Marketing B2B content socially. 1) Tell good Stories - You have a new kind of marketing evolving now – a marketing that is driven by good stories. The reason the sales team loves case studies is it gives them evidence.
  • MARKETING EDGE  |  SATURDAY, JANUARY 5, 2008
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 26, 2015
    [Social Media] Influencer Marketing And How To Amplify Your Content
    Myth # 2 : Social shares solely depend on influencer sharing. The number of social shares a piece of content receives depends more on the domain where it is published than on the influencer sharing. To prove this, Steve Rayson from BuzzSumo tested out with two of his own posts published on Social Media Today and the BuzzSumo blog.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 17, 2013
    [Social Media] The 5 Steps To Achieving B2B Inbound Marketing Nirvana
    When you have a solid content effort underway, that’s when social media really shines. Jay Baer likes to explain the relationship between content and social media this way: “Content is fire. Social media is gasoline.” Social media is excellent for extending the reach of your content and getting it shared.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Social Media] Five ways the mobile revolution impacts your blog
    They can navigate to see my books, social media training videos , upcoming social media workshops , and cities where I am speaking next.  In the mobile environment, these calls to action disappear. Every single day your blog is becoming less useful and relevant … and there is nothing you can do about it. Tweet.
  • NUSPARK  |  FRIDAY, JANUARY 11, 2013
    [Social Media] The Growth of Video and Mobile Marketing; Key Stats and Trends
    Videos can be posted for free and linked via social media and email marketing. Video website accounts can be customized to match a company’s branding and function as a social media platform themselves, encouraging discussion through comments. Companies need to understand this paradigm shift and adapt. Video Posts
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 1, 2015
    [Social Media] How to Create the Perfect Lead Generation Form [Infographic]
    Marketers spend billions of dollars and thousands of hours each year developing compelling content, search-optimizing websites and blogs, fine-tuning their ad targeting, and engaging with influencers and prospects on social media. To maximize the odds that will happen, you need to build the perfect lead generation form.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 15, 2009
    [Social Media] Two approaches to attain large, engaged Twitter groups
    This week I've been featuring the insights of Dr. Ben Hanna and the provocative findings of the social media strategy he is revealing month by month on his B2BOnlineMarketing blog. The first is a view of social media as an interpersonal medium governed by interpersonal rules.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 10, 2014
    [Social Media] Big Data Is Driving Content Marketing Strategy
    Direct Marketer News  reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry. 87% say that social media is an effective medium for delivering real-time content.
  • SYNECORE  |  THURSDAY, MAY 1, 2014
    [Social Media] Small Businesses: Is Your Website a Novelty or a Utility?
    The following graphic from eMarketer outlines some other key factors: Scanning through the factors listed above, it strikes me that virtually every one of these can and should be reflected in a company’s website and social media presence – the two core assets which come together to form its online brand. This is not surprising to me.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JUNE 3, 2012
    [Social Media] B2B Public Relations: 7 tactics to pull more leads into the funnel
    Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company. You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”. Use social media to promote it.
  • SCRIBBLELIVE  |  THURSDAY, OCTOBER 8, 2015
    [Social Media] 5 Of the Best Data Visualization Examples from Content Marketers
    Its social team has developed a brilliant approach to communicating insights more effectively: a running stream of snackable Twitter posts that highlight trends in mobile device usage, generational purchasing decisions, travel and more. In the world of business professionals, few social media platforms rival LinkedIn.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 20, 2015
    [Social Media] Is the CMO becoming the Chief Collaboration Officer?
    For example, what if a customer has a bad experience with your product and decides to take his or her frustration to social media? Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). B2B Marketing Social Business CMO collaboration marketing Life was good.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 3 Free Tools to Create an Awesome SlideShare Presentation
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Free Tools to Create an Awesome SlideShare Presentation by Ann Smarty - Maximize Social Business. This time let’s share some tools that will make a presentation creation a breeze!
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Social Media] The Inbound Marketing Kit You've Been Waiting For [Free Download]
    social? Topics cover every level of the marketing and sales funnel, from attracting (social media, blogging, and SEO) to converting (landing page optimization) to nurturing (email). social media publishing calendar template. wise and prophetic (and entirely fabricated) insight, indeed. Blog post templates.
  • PWB MARKETING BLOG  |  THURSDAY, JANUARY 27, 2011
    [Social Media] Five Tips in Choosing a Perfect Domain Name
    If you like what you see and want even more advice on your social media and interactive marketing programs, contact us. B2B Marketing social mediaFor most of our assignments, a domain name is already part of the equation. The problem with coming up with a domain name isn’t the registration process. Avoid hypens.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 8, 2011
    [Social Media] Ideal Customer Persona – made with Social Data
    What if there was a way to build the ideal customer persona by using social data? Who said there isn’t an ROI in social media – I just found another way to save me tons of money and make my marketing dollars more effective using social data!
  • SAZBEAN  |  MONDAY, FEBRUARY 21, 2011
    [Social Media] Review: Topsy Social Analytics
    hidden gem is their Social Analytics which allows you to compare up to 3 different queries over time (in graphical format) for mentions. Topsy’s Social Analytics will definitely be on my regular list of tools. Have you used Topsy’s social analytics? This chart can also be downloaded in csv format. What do you think?
  • THE POINT  |  MONDAY, DECEMBER 6, 2010
    [Social Media] Top 10 Posts on B2B Lead Gen for 2010
    In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut. B2B Marketing Blogs Content marketing SEO Social Media Uncategorized blog promotion blog trafficComments after the fold. 1. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 2.
  • SAZBEAN  |  WEDNESDAY, JULY 28, 2010
    [Social Media] Old Spice Viral Campaign Increases Sales
    It will be interesting to see if Old Spice continues to converse with customers via videos and social media or if this was just a limited-time campaign.  If it is a limited-time campaign, time will tell if Old Spice can keep it’s sales lift or if it falls after people lose interest. According to The Nielson Co. What do you think?
  • SAZBEAN  |  TUESDAY, JUNE 29, 2010
    [Social Media] 9 Reasons Why You Need to Have a Business Blog
    Showing a bit of personality through blogging and other social media goes a long way towards showing the human side of your business. Tags: Business Content Social Media Social Networks blog blogging blogging for business freemium internet search engines update content web 2.0 But don’t take my word for it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 4, 2010
    [Social Media] B2B Marketing Content: Lure or Lasso?
    But also you can think of this as where you can use your content in other social spaces. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 4, 2009
    [Social Media] Spray and Pray Marketing 2.0
    And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media. This way it gets in front of as many of these audiences as possible since you never know how someone will consume your media today. So the game is changing right before our eyes!
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 6, 2013
    [Social Media] How to Find Great Blogs for Better Business Blogging
    Social media for discovery – There are several social media aggregators that can help you to find new online reading material. Both of these services allow you to link your social media accounts. Writing quality content is key for your business blog. Never stop focusing on  better business blogging.
  • HUBSPOT  |  THURSDAY, MAY 9, 2013
    [Social Media] The Highs (and Lows) of Letting Your CEO Manage Twitter for a Day
    And while all you social media and community managers out there are probably cringing as I say this, I bet the CEOs and Twitter users of the world are cheering and applauding Brian’s noble endeavor. Social media/community managers , I challenge you to give the car keys over to your CEO for a day. Hey, they happen.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 1, 2009
    [Social Media] The writing's on the wall: An interview with Sharpie's Twitter Queen
    former newspaper reporter and PR counsel to Kraft, Honeywell, American Airlines and others, Susan Wassel now combines "traditional" with "new" as both PR and social media manager for Sharpie. This week, Susan and her company launched a new community website and social media strategy. Ah, this is where the magic comes in.
  • B2B LEAD BLOG  |  FRIDAY, JUNE 22, 2012
    [Social Media] Friday Wrap-up: This Week in B2B Marketing Tips
    Social Media Lies, Damn Lies and Statistics. The post with the lovely title above is actually the third in an arc about social media and how it influences purchasing decisions. Social Media Lies, Damn Lies and Statistics. Marketing Tips Weekly Wrap-up social marketing Social MediaEnjoy!
  • SAZBEAN  |  SATURDAY, JULY 14, 2012
    [Social Media] Indicating Purchase Intent
    With social media monitoring tools, it’s often possible to infer intent to purchase based on the content. Social Media Social NetworksWhat if you could tell exactly when a customer was interested in purchasing from you? What do you think? Good idea or not? question of intent.
  • MARKETING EDGE  |  THURSDAY, JULY 21, 2011
    [Social Media] Google + Dust Ups and Corporate Social Perspectives with Geoff Livingston
    Hitting on a single topic in marketing, social media and business communications. marketing social media Brands Chris Brogan Geoff Livingston google plus google+ google+ for businessAnd yes. Quick and to the point. And yes we do get into the online differences between Livingston and Chris Brogan, two friends of mine.
  • MARKETING EDGE  |  THURSDAY, MARCH 10, 2011
    [Social Media] Are You a Whining Consumer Who Doesn’t Pay Full Price? Join the Crowd
    Hitting on a single topic in marketing, social media and business communications. marketing small business social media technology Free Economy Phil Simon small business technologies The New SmallQuick and to the point. Picking up where Chris Anderson, the author of the book Free, a tome about the free economy.   In [.]
  • MARKETING EDGE  |  TUESDAY, OCTOBER 26, 2010
    [Social Media] Boxers or Briefs? Manpacks Has The Answer
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing small business social media Facebook Twitter web business Time 31:38 You thought the TV remote was the greatest invention for men, check this out. You can order men’s underwear online from Manpacks.
  • MARKETING EDGE  |  WEDNESDAY, OCTOBER 13, 2010
    [Social Media] 5 Ways to Help Your Business With Yelp
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing retail social media consumer comments discovery mobile search mobile social negative comments positive comments Time 34:56 Yelp, one of the most popular websites and mobile applications for consumer comments.
  • MARKETING EDGE  |  SATURDAY, AUGUST 7, 2010
    [Social Media] Facebook Marketing Tips – Hungry?
    Hitting on a single topic in marketing, social media and business communications. Tags: market research marketing social media Facebook Facebook advertising Facebook Targeting Time 24:33 You know I could have done the solutions headline and just throw a number in there, but I hate those things. Quick and to the point.
  • MARKETING EDGE  |  SUNDAY, AUGUST 1, 2010
    [Social Media] Brian Solis, Mia Lee, & The 9 Ways Marketing is Changing
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing social media Brian Solis Mia Lee Resonance WebbieGirl Quick and to the point.
  • MARKETING EDGE  |  THURSDAY, JULY 1, 2010
    [Social Media] Is Your Company Social At Its Core?
    Hitting on a single topic in marketing, social media and business communications. Tags: small business social media customer loyalty location targetting mobile marketing social tactics Izzy’s Ice Cream is a premium, delicious ice cream. Quick and to the point. Izzy’s co-owner Jeff Sommers realized [.].
  • MARKETING EDGE  |  MONDAY, APRIL 19, 2010
    [Social Media] Here’s What New Media Broadcasting Looks Like
    Hitting on a single topic in marketing, social media and business communications. Tags: Social Media Innovators Midwest new media Mashable New Journalism Techcrunch Interview with Danny Schreiber of Silicon Prairie News(download video here or play it below on the page). Quick and to the point.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, AUGUST 18, 2009
    [Social Media] Five Ways Facebook Can Get You Fired!
    Can your social media activities cost you your job? So sit back, relax and enjoy another installment of the ways in which social networking can change your life. Tags: Social Networking Facebook social media You bet they can, and it’s my mission to show you how to avoid that fate!
  • MARKETING EDGE  |  MONDAY, JANUARY 28, 2008
    [Social Media] A great year ahead for the Society for New Communications Research
    tremendous amount of research is being generated by the members of SNCR, which is helping business and political leaders grasp social media’s unique characteristics. The Society of New Communications Research named its 2008 fellows today , and I’m lucky enough and honored to be one of them.
  • MARKETING EDGE  |  FRIDAY, FEBRUARY 15, 2008
    [Social Media] Healthcare & the integrated channel - Understanding Cancer TV
    As the consumers of information fragment their consumption across a variety of media, so too has sophisticated media properties built new outlets for focused topics. More Healthcare and Social Media. Social media is coming to healthcare. Social Media Conference Deep Dive. Time 18:33.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 2, 2013
    [Social Media] Five marketing and business lessons from Japan
    No, the world is not all Facebook-crazy. I met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here. Social influence on the rise. Soon, social influence marketing will become a mainstream competency.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 14, 2009
    [Social Media] Social Web Ushers in “The Era of Alone”
    The social web has ushered in the &# Era of Alone.&#. Communication also defined our social structures. Even the smallest Medieval village had a town square where people could meet, trade and socialize. This is the Fourth and final segment of a series on “Self and Social Media.&#. Permanently. 
  • HUBSPOT  |  MONDAY, SEPTEMBER 23, 2013
    [Social Media] A Busy Sales Executive's Guide to Effective Social Monitoring
    One best practice I like to bring up is social media monitoring, which, to me, is something executives need in order to be wholly effective in their jobs. And that’s really the opportunity social media presents to us. Framework for Productive Social Media Monitoring. Image credit: Esther Vargas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Social Media] What you need to know about emerging content forms
    Learn how the Harrisburg Patriot-News and its  Penn Live site is the leading the way with a social-media-first news strategy. Pew research on teens and social media. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Don Imus.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 12, 2011
    [Social Media] 4 Reasons Why LinkedIn (and not Facebook) Might be the Better Choice for Your Company
    Successful social media marketing is about knowing where your customers are and establishing a presence there.  It is clear that professionals from all demographics are spending a great deal of time with social media, and that Facebook is the main networking site where we spend (or rather, waste) our time.  is simple. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 12, 2016
    [Social Media] The Internet we need to save
    miss the days when I could write something on my own blog, publish on my own domain, without taking an equal time to promote it on numerous social networks; when nobody cared about likes and reshares, and best time to post. ” Is the “inward gaze” of social media becoming a dead-end for content? Mark Bernstein.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 17, 2013
    [Social Media] The Awesome Power of Guest Posts in Content Marketing
    Guest post for Marketo : Igniting Word of Mouth – How WOM Reduced Teen Smoking in South Carolina  (722 social media shares already!). We love comments and those who share on social media. Guest posts not only bring links, they bring an audience for your content marketing. in his recent book. Boy does it ever!
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 4, 2014
    [Social Media] Executive Personal Branding and Your Domain Name: dotCOM or dotCEO?
    by Neal Schaffer - Maximize Social Business. Related Stories Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome The 5 Commandments To Becoming A Leader In Social Media Recruiting How to Find Relevant Subreddits for Your Business. What the heck is a Top … Continue Reading.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 9, 2015
    [Social Media] What are the most reliable content channels to connect with customers?
    consider email marketing as the “glue” connecting your social media content. 2. Research shows that Pinterest drives more web traffic — and more purchases — than any other social media channel. Instagram is HUGE, by some estimates the second-biggest social network behind Facebook. Pinterest.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Social Media] Being of Service Matters More than Being Social for Media Relations
    Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? When it comes to media relations, relationships are a big part of the equation. Media Relations Maggie is a PR strategist, freelance writer and blogger.
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 14, 2011
    [Social Media] Our Favourite Posts, Week of August 8th
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Some quick handy stats about social media and lead generation. Helping Unlock the Marketing Puzzle.
  • VOLACCI  |  WEDNESDAY, NOVEMBER 20, 2013
    [Social Media] How to Link Social Sharing Buttons or Your Drupal User Account Bio to your Gmail Signature
    Social media and email marketing are two of the digital content marketer’s most powerful weapons. Like the sword and shield to a knight, or a gun and lasso to a cowboy, social sharing buttons and optimized email messages help define the image of the modern digital marketer. Here’s how to do it on Gmail: 1.
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Social Media] The TOP 25 Must-Read Internet Marketing Blogs
    Sprout Social. SproutSocial is a leading social schedling tool, and their content is a fantastic resource on how to improve your social and SEO. Social Media. Social Media Examiner. Social Media Examiner is the go-to place for social media tips and advice. Here we go!
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 19, 2016
    [Social Media] Marketing To Millennials Is A Mistake
    They hunt for solutions to connect with this emerging age group on social media and on the web in general. The problem is that the media and marketers have painted “millennials” into a singular demographic consisting of teens and young adults […]. Marketing Strategy
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 20, 2012
    [Social Media] 4 Reasons For B2B Marketers To Explore Pinterest
    Pinterest has made a big splash on the social media scene, by quickly earning passionate users who log multiple hours per day on the site. Pinterest may be one of the few social media sites that requires little, if any, interaction with others – and although that may seem counter-intuitive, it’s also one of its strengths.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [Social Media] B2B Marketing Expert Paul Dunay appears on Mad Marketing TV
    New social media tools for B2B marketers. Social data and what it means to B2B marketers. Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Social Media] An Ecommerce Marketing Event: How to Supercharge Your Brand on Instagram? – Web Design
    Recent studies have shown that Instagram gives 25% more engagement in comparison to other social media platforms. Just like any other social media. When used in the correct manner, Instagram can be one of the best visual advertising and highly-targeted channels for your business. Marketing Technology
  • ACT-ON  |  WEDNESDAY, DECEMBER 2, 2015
    [Social Media] Marketing Challenges in Regulated Industries, Part 1: Pharma & Alcohol/Tobacco
    Marketing is an ever-evolving combination of science and art, made more complex by the introduction of social media. Brand ambassadors and the pitfalls of social media: Earlier this year, Kim Kardashian caused an uproar in the pharma community. Pharmaceuticals. But why? Alcohol and Tobacco.
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