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  • CONTENT MARKETING FOR BI  |  WEDNESDAY, FEBRUARY 23, 2011
    [Social Media] TDWI Vendor Panel on the Future of BI – part One
    Social Media Data – Also known as social media analytics (SMA), this is definitely a new trend that has incredible value. Last week I had to opportunity to attend the TDWI conference on BI in Las Vegas. While TDWI actually holds four conferences every year, this first one of the year is always the largest.
  • SYNECORE  |  SUNDAY, APRIL 20, 2014
    [Social Media] Marketing Eggcellence: The Top Branded Easter Campaigns
    The supermarket''s #AsdaChick campaign combines TV and social media in a way that gets viewers dancing along to the beat of low prices. 'Historically observed as religious holiday, countries across the nation have grown to recognize Easter as a family tradition of morning brunch and egg hunts. let''s hop to it! Cadbury. Target.
  • CONVERSIONATION  |  FRIDAY, AUGUST 27, 2010
    [Social Media] Customer-centricity is relevance, dialogue and more than a slogan
    Customer-centric thinking and working is the main driver in all marketing changes, we are going through, including social media marketing, email marketing, etc. Customer-centricity is not some kind of slogan. It's a necessity for business and is achieved through relevance and dialogue, direct. Click title to read more
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social Media] Infographic: Mobile Market Domination and How to Adapt
    Likewise, marketing technology and social media strategies should be focused on mobile consumers as well. mobile-optimized webpage will ensure social shares by mobile users. He is based in Southern California, and is also versed in social media, video production, viral marketing, computer networking and cloud technologies.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Social Media] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    Social media? Integrated search and social metrics – There’s no denying that SEO and social media go together. Platform-specific analytics – You are engaging prospects on different social platforms inside and outside of your business, but do you know what’s happening? How can we help you Make Good Media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 6, 2013
    [Social Media] Dear Facebook. Please let me pay you.
    There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. Related Stories Does everybody need a social media strategy? Social media trends that are colliding in 2013 A cautionary tale: Putting your business in the hands of Facebook.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2012
    [Social Media] How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]
    Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. Inbound marketing is no cakewalk. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first.
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Social Media] Why Budgets are Shifting to Digital Marketing
    Even the staunchest names in traditional media are getting hip with the times. As reported in TechCrunch, Hearst Digital Media is planning on incorporating personalization and responsive design into its new publishing platform. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so?
  • EMAGAZINE B2B BLOG  |  THURSDAY, JULY 28, 2011
    [Social Media] PPC and SEO: once very different …now, not so much
    Just recently, we blogged about the convergence of search engine optimization (SEO) and social media …an important trend that every B2B marketer needs to take account of.  In a similar vein, let’s look today at what can be viewed as an analogous instance of convergence:  that between SEO and pay per click advertising (PPC).
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 4, 2012
    [Social Media] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    In my  Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. Content marketing has become a huge buzzword in marketing lately as people have mastered the mechanics of social media channels but are finding that they aren’t seeing any results.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 18, 2012
    [Social Media] The Content Marketing Echo Chamber
    Social Media? All echoed in the social sphere. They even identified storytelling as a key marketing skill for today’s hyper-social and mobile-connected world. believe the forces of Content Marketing and Social Business  have made great strides in 2012 and will continue to move forward in 2013. Brand noise.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 7, 2011
    [Social Media] 4 Tips To Becoming A B2B Marketing Insider (and More)
    And there are many amazing writers who share their experience in B2B marketing, social media, digital marketing and demand generation. In May 2010, I became acquainted with Paige Holden on Twitter when we were both live-tweeting at the Social Media Plus event in Philadelphia, PA.  Want to become a B2B Marketing Insider?
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 24, 2010
    [Social Media] Hispanic Contractors: What Are You Doing to Reach Them Online?
    This online population is young and thriving according to a new report, Hispanics Online: Demographics and Media Usage,  and are very active online. Social media lets them identify themselves to you. How Do You Measure Social Media Success? What does this mean for those of us who want to sell them stuff?
  • SALES LEAD INSIGHTS  |  FRIDAY, JANUARY 29, 2010
    [Social Media] The Top 10 Silly Marketing Mistakes B2B Marketers Make: Your Input Wanted (and Rewarded)!
    These can be anything from email or PPC ad campaign no-nos and social media blunders to “old school&# marketing snafus involving trade shows, print ads, etc. We can’t promise to make you famous, but if you share your top 10 list of silly mistakes that B2B marketers make, we’ll include you in our upcoming e-book.
  • SOCIAL MEDIA B2B  |  SATURDAY, JUNE 25, 2011
    [Social Media] Smart B2B Content, Awesome B2B Content and the Grid
    Every B2B social media approach needs to start with remarkable content. As social cues become more important to search results, compelling content has become even more critical to successful inbound marketing. We round this out with some thoughts on challenges and fears of social media. from Eloqua Blog.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 20, 2013
    [Social Media] Sales Prospecting Perspectives Weekly Recap - Week of September 20, 2013
    Social media has grown to be a powerful way for brands to build connections with their customers and audience. At first, businesses on social media sought to acquire as many fans and followers as they could. Read the post to see how she recommends we score leads based on social media. Enjoy!
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 13, 2011
    [Social Media] Savvy Toolkit - Hubspot's Marketing Grader
    How effectively is my business using social media? Need an early new year's resolution idea? suggest you run your company URL through Hubspot's Marketing Grader. This new and improved version of the original Website Grader gives a more comprehensive view of your total inbound marketing efforts via your website.
  • SMASHMOUTH MARKETING  |  MONDAY, MARCH 29, 2010
    [Social Media] B2B Demand Generation Boot Camp: Next Gen Inside Sales Training
    Inbound Marketing, Outbound Marketing, Marketing Automation and Social Media are all brought to the introductory level so that our reps become marketers, not just sales reps. Over the past four months Green Leads has been starting new reps on the first Monday of each month. Inside sales seems to be like that, growth and replenishment.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 29, 2013
    [Social Media] 10 Reasons Why You Should Consider Maximizing Reddit for Business
    If you’ve spent … Continue Reading 10 Reasons Why You Should Consider Maximizing Reddit for Business by Jesse Aaron - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Trust, Social Media and Your B2B Brand. 'What is this Reddit you speak of? That’s Reddit.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 2, 2010
    [Social Media] B2B Search and Content Marketing: Getting Found by Prospects
    As ITSMA and Pierre Audoin Consultants revealed in their study released last September ( How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media ) after asking colleagues for referrals, the next most popular activity for B2B buyers seeking an alternative solution is to conduct an online search.
  • B2BMARKETINGSMARTS  |  THURSDAY, FEBRUARY 3, 2011
    [Social Media] B2B marketers: Have you earned your cred?
    Even with marketing automation they are up to their necks in the day-to-day management of making sure stuff gets done — “stuff&# being the creation of content, emails, direct mail, social media initiatives, trade show preparation, you name it. What he presents is the proposed marketing plan for the upcoming 12 months.
  • WEBBIQUITY  |  THURSDAY, APRIL 5, 2012
    [Social Media] Best Local SEO Guides, Tips and Tactics of 2011
    Rand Fishkin outlines “five unique and useful ways to boost the visibility of your local site on the web,” such as using Google’s “discussion search” feature, local events calendars and “localizing” your social profiles. While the web is worldwide, search is often local. by AllBusiness. ** 5 STARS.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 5, 2010
    [Social Media] Have You Started a Company Blog? Maybe You Should.
    While personal blogs have stalled in recent years as consumers move towards social networking and microblogging, company blogs are on the rise. This entry was posted on Tuesday, October 5th, 2010 at 9:00 am and is filed under Marketing Trends , Social Marketing. How Do You Measure Social Media Success? Maybe You Should.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 3, 2011
    [Social Media] B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers
    Social media is huge and growing. What role does social media play in B2B demand generation today? Some B2B marketers, especially those with more time than money, have had success generating leads with social media. Mac is also publisher of Sales Lead Report ® and B2BMarketing Technology Insights ™.
  • LEADSLOTH  |  FRIDAY, JULY 10, 2009
    [Social Media] Demand Generation Blogs Continued
    Rebekah and her team write about demand generation, with lots of good articles on content marketing and social media. In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. B2B Marketing Zone. DemandGen Report. Gary Katz, Marketing Operations at Work.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 13, 2011
    [Social Media] Why Integration of Social and Traditional Media is Important
    But it takes more than just playing lip service to social media by adding a Twitter or Facebook bug to your ads, PR and direct marketing plans. Tom Martin , founder of Converse Digital, outlines 6 steps in establishing a social media framework: What’s the goal ? This certainly applies with marketing.
  • B2B LEAD BLOG  |  MONDAY, MAY 16, 2011
    [Social Media] The VP of Marketing Corner
    All of the “classics” are in abundance—better website, better messaging, more social media As the first senior marketing executive at an early stage technology company, the demands for urgent attention are without end.  Even in a very successful company, marketing is often playing catch-up with the rest of the organization. 
  • AD YOUR COMMENT HERE  |  THURSDAY, JULY 21, 2011
    [Social Media] 10 Interesting Content Ideas for You
    Creating social content requires skill, but like any skill it can be refined with some practice and tips. Whether you’re a beginner looking for some guidance or an expert looking for some fresh ideas, the following tips will help you create innovative, original and interesting content for the correct social media platform.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 20, 2010
    [Social Media] Customer Service: Have You Called Yours Lately?
    With the advent of social media, there are more ways that an unhappy customer can let the world know about a bad experience with your company. This entry was posted on Wednesday, October 20th, 2010 at 9:00 am and is filed under Marketing Tips , Social Marketing , Traditional Marketing. How Do You Measure Social Media Success?
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 9, 2014
    [Social Media] Want to Connect to the Award-Winning Marketing Expert Jeff Ogden?
    Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. We love blog comments and appreciate those who share on social media. Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. YouTube.
  • WINDMILL NETWORKING  |  MONDAY, MAY 12, 2014
    [Social Media] In Sales, Which is More Valuable, Your Brand or Your Accounts?
    by Craig Jamieson - Maximize Social Business. Related Stories What If Your Prospects Are Not Using Social Media? Social Sales 'Let’s face it, we salespeople have a tendency to be nomadic. Really good salespeople are in constant demand and that includes fielding offers from competitors.
  • CONNECT THE DOCS  |  MONDAY, JANUARY 31, 2011
    [Social Media] ClickInsights: What was your "Aha" moment in 2010? - Part 1
    During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. "Delve into social media marketing." immediately knew the world was super hungry for a lot more social media marketing knowledge. That’s social media."
  • B2B MARKETING ZONE POSTS  |  TUESDAY, AUGUST 3, 2010
    [Social Media] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
    The following are the top items from featured sources based on social signals. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;You must have a strategy before you begin social media,&# I say at my talks.
  • B2BBLOGGERS  |  FRIDAY, JULY 9, 2010
    [Social Media] 11 Ways To *Be* On Twitter
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 11 Ways To *Be* On Twitter July 9th, 2010 | By Jeremy Victor "Really bud, you just need to be yourself." Be Candid 11.
  • SAZBEAN  |  THURSDAY, MAY 22, 2014
    [Social Media] Use Device Analytics to Engage Your Users
    But when tracking these variables, don’t overlook the value of cross-tracking user engagement across different devices, browsers, and social media. Where Are Your Social Followers Hanging out? This underscores the potential importance of knowing which social media platforms your target market is using.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 18, 2012
    [Social Media] Merging Social and Mobile to Maximize Your Reach
    If the past few weeks have taught us anything, it is that now more than ever, social media giants have officially realized mobile is here to stay. With such a heavy emphasis being placed on mobile by all of our favorite social networks, it stands to reason that there is plenty to be gained by businesses that follow suit. Mobil
  • THE FORWARD OBSERVER  |  THURSDAY, JANUARY 31, 2013
    [Social Media] B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months
    Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns. Social Media Marketing – Includes strategies on how to convert your social traffic into sales leads , primarily with Twitter, Facebook and LinkedIn. It usually includes copy related to the ad or CTA.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 11, 2010
    [Social Media] Top Takeaways From Blogwell Philly 2010
    To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&# The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. “Disclosure is the law.&#
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 4, 2010
    [Social Media] Podcast: How Green Technology is Affecting the Plumbing Industry
    How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? You can hear the entire interview here. You can follow any responses to this entry through the RSS 2.0
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Social Media] Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]
    Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Severely. Then something magical happened. What's Going On?
  • SYNECORE  |  THURSDAY, SEPTEMBER 12, 2013
    [Social Media] Visual Social isn't Vanity, it's Vital.
    'In the world of social media, the term "vanity metrics" gets thrown around quite a bit as an effort to describe what has been labeled as superficial metrics (the # of page likes, followers, downloads, etc.), Now, don''t get me wrong, there is a hierarchy of importance when analyzing your social media strategy. test.".
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 6, 2012
    [Social Media] Facebook, Tumblr, Twitter, Oh My!
    Social media is becoming more and more prevalent in marketing today. With so many different social media platforms out there, it can be hard to know which to use, which to ignore, and how to go about leveraging all these different media outlets. Maybe you don’t spend ? of your life online like I do. Linkedin.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2011
    [Social Media] Six ways to make money from Empire Avenue
    It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation and social media status in one fun little package. Your personal share price rises and falls based on your ongoing social engagement, and the activities of your “shareholders.&#
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 11, 2013
    [Social Media] How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.
    We love comments and those who share on social media. 'Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Read on to see how you can get your personas graded by the experts. But most are not properly done. ” Adele Revella, the Buyer Persona Institute. But how can you learn for sure?
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Social Media] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    2) How to Harness Social Networks to Drive Growth - This video will teach you learn how to harness OPNs (other peoples’ networks) to drive demand and growth for your business. 13) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. Source: Social Media Examiner ).
  • DELICIOUS B2BMARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [Social Media] Get the Most Out of Twitter Hashtags
    Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! POLL] View Comments Related Stories 40+ Social Media and Web Development Job Opportunities View Comments New Twitter Rolls Out to More Users, What Do You Think So Far?
  • LEAD VIEWS  |  TUESDAY, APRIL 10, 2012
    [Social Media] Old CMOs, New CMOs and Broken Marketing Organizations
    The analytical background might be a surprise, but it makes perfect sense with the current emphasis on search engine marketing and social media. This is the first in a series of posts about CMOs and the challenges they face. It’s no secret that the average CMO tenure is short relative to those of other executives. metrics).
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Social Media] Savvy Toolkit - SEO Periodic Table of Ranking Factors
    It also give you some actionable and logical steps in terms of ways you can use social media to build rank with your site. So I am thankful to Danny and the folks at Search Engine Land for their recent creation of the Periodic Table of SEO Ranking Factors.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 4, 2011
    [Social Media] Attend a Free Social Selling Workshop #S20C
    With a successful launch and great response to the Social Selling University, we are hosting a Social Selling Workshop to help educate and enable sales professionals to the impact that can be made by incorporating the use of social media to the sales process. Social Selling B2B b2b sales customer 2.0
  • DIGITAL VOICES  |  SUNDAY, NOVEMBER 14, 2010
    [Social Media] Beyond minimalism in the on-the-go music information experience
    Maximizing the effectiveness of your social marketing activities Identifying & Selecting the right Content Management System for your Website (part 2 of 2). -->. -->. Social Media. social marketing. social media. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Categories.
  • DIGITAL VOICES  |  SUNDAY, APRIL 24, 2011
    [Social Media] Harnessing the actionable web chatter
    The 11 commandments of football – for Managers Maximizing the effectiveness of your social marketing activities. -->. -->. Social Media. social marketing. social media. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Welcome to 404 error page! This is probably our fault.
  • CLIENT BRIDGE  |  TUESDAY, MARCH 15, 2011
    [Social Media] Attributes of a Thought Leader
    As social media grows, research shows that trust in “credentialed experts” and “company technical specialists” is rising. There's a hunger for thought leadership in social media. These leaders must be well-rounded enough to be comfortable in a number of arenas. Able to make others receptive.
  • CLIENT BRIDGE  |  FRIDAY, MARCH 4, 2011
    [Social Media] Blogs - The Centerpiece of Content Marketing
    Blogs should be the hub of content marketing because they combine the strength of social media with print-publishing functionality. Blogs are part of a company's owned media. Extend your brand without paying for third party media. Blogs support an array of media formats. Justifying Blogs: Blogs are easy to use.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2011
    [Social Media] Facebook Provides New Resource for Non-Profits
    The most popular social network announced its launch of a new resource center specifically designed to support not-for-profit organizations. This is an exciting new step for organizations looking to improve their cause-marketing initiatives through social media. Free Webinar: Promoting Nonprofit Events With Social Media.
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Social Media] Fulfill your resolution to blog in 11 steps
    If you start seeing more consistent readership and deeper popularity as manifest my consistently-increased social sharing (by people other than you and your best friends) then you’ll start seeing your metrics move more reliably. 9) Social media has become an essential part of the blogging life: I can’t say this enough.
  • WEBBIQUITY  |  MONDAY, JANUARY 7, 2013
    [Social Media] New Tool to Measure Web Presence Optimization
    It’s a super-set of SEO, encompassing owned, earned and paid media, or presence. As noted here previously, with more than 90% of high-value buying decisions now starting with online research, it’s imperative for companies to be “everywhere” online when buyers are looking for information about what they offer.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 22, 2013
    [Social Media] Sales Prospecting Perspective Weekly Recap - Week of February 18, 2013
    But first I need to share with you an interesting article I found this week that discussed some statistics on Social Media in 2013. The results revealed that 38% of companies will be increasing their investment in SMMS (Social Media Management Systems) this year, and 62% will increase their overall social media investment.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 17, 2010
    [Social Media] Lead Generation: Focus of B-to-B Online Marketers
    Possibly related posts: (automatically generated) Manufacturers Shifting Marketing Dollars 5 Highlights from Global Spec Marketing Trends Survey Are B2B Social Tactics Different Than B2C ? How Do You Measure Social Media Success? You can follow any responses to this entry through the RSS 2.0 take my survey [link].
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 6, 2010
    [Social Media] Are you Using Blogs to Reach the Professional Tradesmen?
    While it may be true that social networks and microblogs have outpaced the traditional blog, the opportunity for you to build  thought leadership and branding is better served by blogs. Blogging has become an accepted part of the online media landscape and blogging is easy to do. How Do You Measure Social Media Success?
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Social Media] Facebook Conversations Do NOT Lead to More Views [New Data]
    For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. Once again, we find that conversations have very little (if anything) to do with reach-building social media marketing effectiveness. Biggest Webinar Ever: The Science of Social Media 2011.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 2, 2012
    [Social Media] Find New Customers is primed and ready for a great 2012!
    Three times a week with our Laugh and Learn with Find New Customers show) Not only is it the most TV-like show out there, I also have world-class guests who are experts on buyer personas, content marketing, social media, lead nurturing and scoring, etc. We love reading your comments and those who share on social media.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [Social Media] Savvy Toolkit: 101 Marketing Charts and Graphs
    This Marketing Data and Research presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook It's the holidays and we're plenty busy, but we couldn't resist a quick peek at this robust collection. But this report isn't just about social media.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Social Media] Enough Already! 7 Marketing Predictions We're Tired of Hearing
    3) Social media will be all about engagement. Not to be a Debbie Downer , but engagement isn''t the only thing that works on social media. So make sure you''re finding a balance between broadcasting messages, generating leads, and actually engaging with your social media followers. So let''s get to it!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Social Media] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  Create a poll to send to your readers via social media or email and ask them what kind of content they’d be interested in consuming.  Guest post by {grow} Community Member Sarah Goliger.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 2, 2011
    [Social Media] 5 Tips for Developing Strong Buyer Personas (via )
    In fact, in his great new book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review, … Read More. Updated with recent news. B2B Lead Generation | 5 Tips for Developing Strong Buyer Personas Buyer Personas are the foundation of great B2B marketing. Stay tuned.) Filed under: Demand Generation.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 30, 2012
    [Social Media] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
    Gail Goodman, CEO of Constant Contact , recommends brewing up some off-season excitement around your seasonal business, including promoting customer success stories on your company blog or via social media and pushing out valuable content that engages customers year-round. Everyone always says pets are smarter than people. Don’t they?
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 2, 2012
    [Social Media] Google’s Latest Slap – How Un-natural Links May Affect Your SEO
    Related posts: Audit Your Website for SEO Social Media has a Strong Influence on SEO 6 Insightful Blog Quotes for Puzzle Marketers. Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines.
  • SAZBEAN  |  TUESDAY, JUNE 22, 2010
    [Social Media] Is Measurement Always Necessary?
    What if you’re just starting off in social media or a marketing plan and you’re not sure whether it’s working? Learn how to use Google Analytics to measure social media success! As a Web Strategist (and an engineer), I’m a bit of a numbers geek. Measurement is an important part of any strategy.
  • SYNECORE  |  WEDNESDAY, MARCH 6, 2013
    [Social Media] Why Every Business Should Be On Pinterest
    Is Pinterest the most sales actionable social network out there? Because the site’s very structure makes it the most sales-actionable social media platform around. Setting philosophy aside, here are some hard numbers in support my contention that Pinterest is the most sales-actionable social network out there.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 30, 2012
    [Social Media] Three Ways Personas Improved My Marketing
    What I didn’t understand as well was, for example, how the rise of social media and marketing automation affected a marketing manager’s day to day job. For my PR audience, I knew the rise of social media, the decline of the trade press and a tough economy put pressure on them to deliver more measurable results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 2, 2013
    [Social Media] Five marketing and business lessons from Japan
    met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here. While social media use is growing in Japan, it is not the dominating cultural force for change as it is in other parts of the world. Bowing deeply.
  • PHOENIX RISING  |  WEDNESDAY, JULY 15, 2009
    [Social Media] A Shiny Needle in the B2B Marketing Haystack
    Tom: There are topic-focused content aggregators and quasi-publications like Social Media Today for social media and Search Engine Journal for SEO, but there was nothing specifically focused on B2B  marketing.    Social filtering will bring the meaty stuff to the top. Here's the scoop.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Social Media] Google+ to Lead to the Comeback of Google's Realtime Search
    Realtime Search was Google's way of including relevant posts and data from sites like Facebook, Twitter, and other social media services in real time. Thought you could put social media optimization on the back burner because of Google's discontinuation of Realtime Search? How is your social media presence faring?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 10, 2012
    [Social Media] 5 Stats You Need to Know About Online Video Marketing [Infographic]
    Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. by Jesse Noyes | Tweet this Today’s infographic comes courtesy of Brainshark, Inc. You can thank Brendan Cournoyer , Brainshark’s content marketing manager, for the post below.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 3, 2011
    [Social Media] Content Curation. 5 Ways to Succeed, Eventually
    Jason Falls of Social Media Explorer publicly states his Twitter strategy is “find good shit and share it.” Recognize, however, that c ontent curation is a long-term social media strategy. B2B Lead Generation | Content Curation. One of our favorite bloggers is Jay Baer of Convince and Convert. Neicole Crepeau. Saturday.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 31, 2011
    [Social Media] Savvy Toolkit: Influence vs Popularity - Does Size Matter?
    Last week on the Social Media Panel at DemandCon I got in a friendly debate with a fellow panelist about whether quanity or quality of social media connections is more important. For me I am a quality girl! don't want 50K LinkedIn connections like my fellow panelist has. What do you think?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] 5 Tips for Awesome Slideshare Content Inspiration
    am starting Slideshare series here, at Maximize Social Business, giving you lots of tips on how to quite easily add Slideshare to your content marketing plan and even become a superstar there. She has 7 years of experience in search and social media marketing. Yes, … Continue Reading. SlideShare
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 21, 2010
    [Social Media] Thought Leadership: Repurpose, Repackage, Refine Messages
    You may be overlooking ways to “reuse&# the content across other medias to generate new conversations. Use Other Social Media Outlets - post comments on your Facebook wall, tweet about them and use the content on the appropriate groups on your LinkedIn account. How Do You Measure Social Media Success?
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 25, 2013
    [Social Media] What’s a #Hashtag? And 5 Ways to Use Them in Marketing
    Hashtags have become a standard part of online conversation and stretch across many social platforms. Mostly this happens on Twitter but permeates into other social media use. Marketing Tips Social Marketing facebook google Instagram linkedin pinterest social marketing social media tumblr twitter Vine
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Social Media] Is The Corporate Website Dead?
    He declares that “the online presence of a brand will increasingly become  the sum of its social exchanges across the web and not the website  that many currently call home.” To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining.
  • B2B LEAD BLOG  |  FRIDAY, APRIL 15, 2011
    [Social Media] Friday Wrap-Up: This Week in B2B Marketing Tips
    What B2B Social Media Are.And Aren't I feel like a week doesn't go by in which I'm not sharing a post about social media, but the fact of the matter is: it's a hot topic Happy Friday everybody! Please enjoy some of our favorite tips from around the blogosphere this week!
  • WORKFACE  |  TUESDAY, SEPTEMBER 6, 2011
    [Social Media] Messengers of Trust: Part II
    At the advent of social media, companies became threatened. Some forbid or policed their employee’s use of social media. Some companies recognized incremental marketing and sales value from social media, which created demand for social media automation and content management system tools.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 23, 2010
    [Social Media] Alterian Alchemy Knits Together Marketing Components
    Alchemy will also include revised and expanded versions of Alterian's social media, Web content management, Web analytics, and email solutions. Summary: Alterian just announced Alchemy, which provides a new interface and tight integration across existing components. Happily, there’s more here than new labels. across channels.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 11 Remarkable Guides to Marketing, Search, and Life
    For instance, you could give them a shout out on social media channels, share their content, showcase their work at your office and talk them up to your other customers. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective?
  • HUBSPOT  |  MONDAY, SEPTEMBER 23, 2013
    [Social Media] A Busy Sales Executive's Guide to Effective Social Monitoring
    One best practice I like to bring up is social media monitoring, which, to me, is something executives need in order to be wholly effective in their jobs. And that’s really the opportunity social media presents to us. Framework for Productive Social Media Monitoring. Image credit: Esther Vargas.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 11, 2009
    [Social Media] Savvy Week in Review - December 11
    Google Will Force All B2B Companies To Tweet by @KBodnar32 Kipp Bodnar explains why it's less important for B2B companies to appear first in traditional Google search results -- and increasing vital that they engage in social media. SciFi or Social Media? We have a lot ofavorite picks for you this week. The Savvy Sisters.
  • LEADER NETWORKS  |  THURSDAY, OCTOBER 18, 2012
    [Social Media] Introducing The Social Business Benchmark ™ Program
    Last month I blogged about "Ten Questions: A B2B Online Community Readiness Checklist" to identify the key elements for successful social business programs. was very pleased to learn these ideas touched readers far and wide as they struggled to develop social business strategies for their organizations. Not so fast!
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 18, 2010
    [Social Media] Link Thought Leadership to Intelligent Client Discovery
    One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. They’ll increasingly realize it’s difficult – if not impossible – to engage decision-influencers/makers in these media without compelling perspectives to offer.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, DECEMBER 31, 2008
    [Social Media] The Book: Digital Body Language
    Whether it is Google’s ability to make the information resources of the Internet searchable or social media’s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 13, 2011
    [Social Media] People are a lot more fun than traffic
    But as I’ve become immersed in the social web, is it just me, or does that just ring kind of hollow? And I believe that especially on the level of social platforms, more of a “people and conversation&# focus can make or break a campaign and a whole social media presence. Massive traffic.  What is traffic?
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Social Media] Marketing Mad Libs: Expert Edition [SlideShare]
    Anne Mercogliano of Twitter shared that the businesses that break through social media noise are the ones that “prioritize content that offers value” to their community. 'As a group, we marketers can be a bit. verbose. Particularly when we add in experts and analysts who talk about marketing for a living. Nobody cares.”
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 13, 2011
    [Social Media] Survey Says…Case Studies Still Influential in B2B Tech Purchases
    Each year, I look forward to The Eccolo Media B2B Technology Collateral Survey Report , which opens the lid on how B2B technology buyers consume marketing content. Social media sites. Oddly, just the option of sharing on social media gave the perception that the content was more worthwhile. Podcasts. Video.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 10, 2013
    [Social Media] Social Data, Structured Data & No Data: SMX East 2013
    At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. From no data, to big data, to social data, and structured data, the topic was everywhere! Social Data. 'Last week I headed south to New York City to speak on a panel at SMX East.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 15, 2010
    [Social Media] Savvy Week in Review - Oct 15
    Research: Social Media at Work by @CYNC_marketing Wondering how IT decision makers and other tech marketers are using social media? How can the leaves already be turning?! If like us you feel as though the days are whipping by, sit back, relax, and soak in these great reads. We promise they're worth your time! FUN ALERT!
  • HUBSPOT  |  MONDAY, JULY 8, 2013
    [Social Media] 10 of the Best Pinterest Boards to Teach You About Marketing
    This pinboard from The Social Media Room offers a one-stop shop for things like whitepapers, podcasts, and even magazines that will help you up your marketing game. 2) Social Media Education Board. Drilling down a little deeper, this pinboard offers social media education, specifically. you know. Best part?
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [Social Media] The Rise of the Content Marketer « The Effective Marketer
    Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e. And scary?
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, FEBRUARY 28, 2011
    [Social Media] YouTube for B2B Marketing – Really?
    We help many companies with marketing and social media strategy. For example: Video can engage your audience better than other media. Especially when integrating with other social media channels, YouTube improves your SEO and natural search. They express many concerns: What’s the ROI? Your videos get shared more.
  • MI6 MARKETING AGENCY  |  FRIDAY, MARCH 25, 2011
    [Social Media] February Mi6 Chart Toppers
    1 Chart: Where CMOs, Worldwide, Are/Aren’t Seeing ROI with Social Media (Source: Bazaarvoice/CMO Club via @eMarketer). Quick Thought: Within this peer group of CMOs 77% of them are using social media. 2 Chart: Level of Importance Social Media Tools Play in Inc. February 2011. Let’s Get Started!
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 3, 2012
    [Social Media] Why Cold Calling emails almost never work
    We love to read comments and appreciate those who share on social media. Ever get an email with the deal of the century? Sure you have. have too. But there’s a problem with those emails. People read them with a finger on the delete key. Cold emails are almost never successful. What do you think?
  • THE TOP LINE  |  THURSDAY, JUNE 23, 2011
    [Social Media] The power of Twitter Hashtags: Crowdsourcing gems
    This morning,WBZ radio hosted a fantastic panel on social media. Their individual and combined knowledge of social media is incredible and the meeting was packed with great soundbites and case examples. In fact, many of these gems were grist for individual blog posts–even for an experienced user of social media.
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