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  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 13, 2012
    [Social Media] Content Marketing Metrics: What To Count, How To Count It
    Followers/friends/fans and sharing for social media. It’s easy if your latest email newsletter or social media post has a link to a landing page with a “Buy Now” button on it. Photo credit: e y e / s e e. The most reliable way to do that is to define and track metrics over time. Subscribers and click-throughs for email.
  • SYNECORE  |  THURSDAY, JANUARY 30, 2014
    [Social Media] The Inbound Marketing Circus: Delight and Astound Your Leads!
    Once your company is past the point of developing a website and creating a social media presence, you can truly exercise all the capabilities of those mediums to take your visitors from leads to customers. Social Media. Social media gives companies the chance to put a voice to their brand. Calls to Action.
  • SAZBEAN  |  SATURDAY, JANUARY 25, 2014
    [Social Media] Top Internet Marketing Strategy Links for the Week of January 20, 2014
    eConsultancy) 3 Tips for Creating a Strong Connection between Audience and Content (Duct Tape Marketing) Local SEO best practice: dos and don’ts (eConsultancy) The post Top Internet Marketing Strategy Links for the Week of January 20, 2014 appeared first on Sazbean. Marketing
  • SAZBEAN  |  WEDNESDAY, MAY 9, 2012
    [Social Media] What are Google Hangouts on Air? Future of Engagement
    This lets content producers use Google Plus as a broadcast medium so that they can reach more people than if they use it as a purely social medium. Alerti social media monitoring graph on social media chatter surrounding the Google Hangouts on Air release: Social Networks
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 10, 2009
    [Social Media] Deconstructing Twitter: Analytics for Reach and Impressions
    This is one conversation that helps gets social media initiatives approved… and funded. Ah the joys (and risks) of this new, social media space.  Reach and impressions presented in traditional media language. Some social network statistics as a bonus: reach, velocity and social capital. 
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Social Media] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    25% Pay-per-click, and, 18% social media.  Are these B2B companies e-commerce or online catalogs, where a lead can be classified as a “request-a-quote” or are they complex products, meaning that multiple touch points via media and content have to occur before the prospect becomes a lead?  Generate Leads: 46%. . Of course! .
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Social Media] 7 Step Guide To Creating Perfect Content
    Have you then been amazed at the number of social media shares you continue to see of that same thing post? This 7 point formula delivers content that earns page views and social proof, likely vaulting it to the top of search results for every single term you care about. know I have. Do you want guaranteed success too?
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Social Media] 8 Reasons Your B2B Website Is Ready For A Redesign!
    8) You Have No Social Media Presence: In this day and age you need to hop aboard the Social Media networking train if for no other reason than to establish credibility. 'By Dawn Gadless  | Business Development Director. Is your website turning potential customers and prospects away? Always be learning.
  • LOOPFUSE  |  MONDAY, SEPTEMBER 30, 2013
    [Social Media] The B2B Marketing Technology Adoption Curve
    Marketing automation takes a platform approach in linking up lead capture, prospect tracking, lead scoring, email marketing, social marketing, and advanced analytics all in one package. This is the land of lead nurturing (rules based email campaigns), lead scoring, and dipping into the land of social media. Key takeaways: 1.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Social Media] The Rise of Social Selling
    Have you heard the term "social selling" yet? Basically, it starts with social media -- which is simply user-created content. Social selling is about what you do with this content. And sellers who've embraced social media are creating new opportunities that totally bypass traditional sales channels.
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Social Media] How Manchester United Revolutionized Sports Marketing
    Research by my colleague Rob O’Regan has found that hanging onto the kind of global popularity enjoyed by Man U requires focusing on four key channels: Social media. As part of its sponsorship of UK soccer team Tottenham Hotspur, Under Armour ran a social media contest that attracted entries from fans in more than 50 countries.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 9, 2013
    [Social Media] My $50 Per Month Social Sales Tools Box
    'There sure are a lot of free applications that are well designed for social sales tools that are available on the marketplace these days. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 13, 2013
    [Social Media] What’s next for Klout? Turning a “blunt object” into a useful tool?
    In this video interview, the company’s founder lets us sneak a peak at his company’s journey, the “tip of the iceberg” of data that we see, and a vision of turning a “blunt object” of the current scores into something that will ultimately become more interesting and useful to social media enthusiasts.
  • MEASURABLE MARKETING  |  MONDAY, OCTOBER 18, 2010
    [Social Media] How not to do SEO
    Forgetting about social media. Social media and SEO are very intricately connected, although many people don’t realize to what extent. If your company isn’t currently incorporating social media into its online strategy it may be missing out on a large SEO opportunity. Using generic URLs.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 30, 2014
    [Social Media] When best practice isn’t always the best practice
    'Social Fresh West 2014, billed as the “secret weapon for social media success,” delivered on that promise, as it wrapped up in sunny San Diego yesterday. This much anticipated conference brought together some of the brightest marketing professionals, thought leaders, and trendsetters in the social media space.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 14, 2013
    [Social Media] An Entire Organization Should be On Board with SEO
    If there is a separate department for each marketing activity, such as a social media department, content department, web development department, PR department, etc. The SEO provider shouldn’t be shuffled around from the Communications Department to the Web Content Team, to the Social Media Department to the Webmaster or IT Director.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 31, 2014
    [Social Media] What is search jacking and how can it hurt your brand?
    Using my new book  Social Media Explained  as an example, he taught me how to try to prevent spammers from hijacking this brand. Maybe tap other social media types to answer a question from time to time. Social Media Explained. Maybe tap other social media types to answer a question from time to time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Social Media] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study).
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 4, 2010
    [Social Media] Going on a Business Trip? Use the LinkedIn Events Application and Windmill Network!
    So you can say that I have a personal relationship with Events, and when all of the “social media gurus&# talk about Facebook Events, Eventbrite, and Plancast, which are all also great platforms for events, I still think they misunderstand or under appreciate the potential for using the LinkedIn Events application. via Flickr.
  • INBOUND SALES NETWORK  |  TUESDAY, JULY 5, 2011
    [Social Media] What Happens When Leadership Starts Saying “Yes”
    how fast things will move once leadership is on board with social media. To my fellow social media trench mates: “It is like that scene in Chuck Palahniuk’s book Choke when Victor, after days of not having a sh*t, has it all forced out of him in one messy eruption that leaves him wilted and shaking on the floor.&#.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 6, 2011
    [Social Media] The NOW Revolution: Helps Make Your Business Smarter
    These changes aren’t about technology of social media, but about how businesses adapt to their audiences. If you’re serious about social media and how it’s impacting your business now and in the future, you need to read this book. Business has changed. Strip away silos and overgrown business processes.
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Social Media] B2B Blogging Gets Publishing Discipline
    I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Social Media] 18 Insightful 2012 Marketing Predictions From the Experts
    Rather than rely on long-term campaigns, smart marketers will follow what's happening in the media with an eye to newsjacking their way to getting found." being socially omnipresent and providing the right content, in the right channel, at the right time, to the right customer." the investment they make in social.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JULY 7, 2010
    [Social Media] How integrating a blog can help your B2B fast-track its marketing
    We’ve blogged several times about why blogging is one of the best ways to support your B2B’s online marketing effort …after all, it’s the granddaddy of all social media vehicles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Social Media] Five ways the mobile revolution impacts your blog
    They can navigate to see my books, social media training videos , upcoming social media workshops , and cities where I am speaking next. But I do my best to spice things up with funny graphics and every Friday I feature a social-media-themed cartoon. 2) The end of calls to action. 3) Less traffic. Tweet.
  • WEBBIQUITY  |  MONDAY, MARCH 31, 2014
    [Social Media] Book Review: Social PR Secrets
    'One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. ” Each chapter helpfully contains “Social PR Secrets,” short paragraphs set off from the surrounding content in a different typeface.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Social Media] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    Share on prominent B2B social media sites. As a B2B SaaS company, your best bets for social media sharing are LinkedIn and Twitter. 'I follow a few key topics on Quora , and I try to answer a question over there at least once a week. Write helpful content. see a lot of SaaS blogs that only feature their product.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 7, 2012
    [Social Media] Inbound Marketing Secret Ingredient of Effective Business PR
    Or that gaining positive recognition within industry media channels is both highly valuable and highly desirable. The explosion of the internet and, more recently, social media, means that truly effective PR is a very different thing from gaining a few column inches. What has changed in PR? How to make PR work for your business.
  • SAZBEAN  |  SATURDAY, JUNE 8, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of June 8, 2013
    Mashable) Science Social Network ResearchGate Pulls Down $35M From Investors Including Bill Gates (All Things D) 13 Simple Tips for Improving Your Web Design (CIO) Blogging PR Secrets and Style Guides – What’s In and Out (ClickZ) Social Media Hubs for Brands – Best Practices & 9 Examples (TopRank) Why you still need keyword research!
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 5, 2012
    [Social Media] Could Pinterest Work for B2B?
    With the recent glut of blog posts and articles about this up-start social network (including my own, "The point everyone's missing about Pinterest" ), you're probably wondering if the world really needed another conversation about Pinterest. have to answer - "yes" and "yes." Is your brand using it?
  • PR MEETS MARKETING  |  SUNDAY, FEBRUARY 26, 2012
    [Social Media] New Gig and What’s in Store for the Future
    While my new position focuses more on the face-to-face events – attendee management, attendee engagement , SMM and more, I anticipate sharing more insights about the role of marketing, PR and social media. Courtesy of Active Network via Flickr. And as you know, my blogging has suffered as a result.
  • PR MEETS MARKETING  |  THURSDAY, SEPTEMBER 13, 2007
    [Social Media] Pitching Bloggers
    Erik Sebellin-Ross' Tech for PR : Erik has included a page on Social Media Basics  and his tips for blogging. Micro Persuasion: Steve Rubel started a lively conversation with his post on  The Future of PR is Participation: Not Pitching   Can PR go beyond pitching and understand how to leverage social media?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Social Media] Mad Marketing TV looking for new primary sponsor
    Social Media. Social Media. The marketing show formerly known as Mad Marketing TV is actively looking for a new primary sponsor, effective April 1, 2012. Interested in sponsoring this awesome TV-like marketing show, which has interviewed marketing and sales experts such those listed below? Adele Revella. Buyer Personas.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 31, 2011
    [Social Media] Happy Halloween! Only a few days to the premier of Mad Marketing TV
    Social Media with Paul Gillen, author of Social Marketing to the Business Customer and The New Influencers. Facebook Marketing with Paul Dunay, Social Media Darwinism and co-author of Facebook Marketing for Dummies. “Mad Marketing TV with Jeff Ogden of Find New Customers ” premiers in three days.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 14, 2013
    [Social Media] How to Get More Sales Leads – SalesOpTV with marketing experts @eriklurs, @iannarino, @fearlesscomp and @gerhard20
    Improving leads with social and business intelligence. We love to read your comments and appreciate those who share on social media. 'In this fun and engaging video show, four sales and marketing experts share their best ideas for. Generating Sales Leads. Lead Nurturing. Qualifying leads and lead scoring. Lead distribution.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 23, 2011
    [Social Media] My interview of the content marketing expert, Jim Burns of Avitage, Part 2
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | Using Video in B2B Marketing. Last Wednesday I shared part one of my interview of the content marketing expert Jim Burns of Avitage. Jim Burns. sales challenges
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 25, 2013
    [Social Media] Sales Prospecting Perspective Weekly Recap - Week of January 21, 2013
    a Social Media Management company called Squirrel Social , based here in the New England area. The reason I wanted to share this is because Jared's five tips are extremely usualful for those who may be starting out on Twitter and a great reminder for those who have more experience on the social site.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [Social Media] B2B Marketing Predictions For 2011
    2010 was the year social media moved from cutting edge to mainstream (right?). The ROI of social media programs will continue to be challenged by some executives. Too many marketers and business executives still question the value of social media (mostly in private). And what a wild ride it has been.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Social Media] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Social Media] 10 Quick Tips for Getting More Business Value Out of Twitter
    'Social media, especially Twitter, requires a lot of effort in order to extract business value. So how can marketers navigate this social network and prioritize their time so they''re only reviewing the tweets that are most important to them? 10 Social Media Tips to Get More Business Value From Twitter. mkYwE.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2011
    [Social Media] How to Squeeze More Lead Gen Juice From Your Social Presence
    Are you juicing your social media presence for all it's worth? Sure, social media engagement can be a great way to connect and interact with fans, prospects, and customers alike. 10 Ways to Squeeze More Lead Gen Juice From Social Media. Promote your social presence via email, your website, and your blog.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social Media] How to Do Competitive Analysis in a Crowded Industry
    gather this information from the websites, their social media platforms, from interviews and customer surveys. You can always learn something by looking at the top online performing competitors’ websites, social media profiles and other information. Contact New Incite today. Photo from Flickr by James Cridland.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 7, 2014
    [Social Media] Is Marketing Staffing Going the Way of IT?
    Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics. good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube.
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 17, 2012
    [Social Media] MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals
    Some of the more specific statistics are quite interesting as well: The top 5 most popular tactics are article-posting (79% of respondents), social media (74%), blogs (65%), e-newsletters (63%) and case studies (58%). Awesome Content is Key to B2B Social Media (socialmediab2b.com). Content type is varied.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 10, 2013
    [Social Media] Kittens & Bacon: The Most Viral Infographic Ever
    See how these stats below can be leveraged as a sort of “catnip” for your own marketing campaigns, giving them a savory shot of personality for extra social media lift and virality. 'Author: Jason Miller If the internet had a mascot, you can bet it would be a kitten dressed in a bacon costume. Modern Marketing
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JUNE 9, 2010
    [Social Media] Top 35 B2B Marketing Posts for May 2010
    Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social Media (189).
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 13, 2011
    [Social Media] Pardot Stays Focused on Small and Mid-Size Clients
    The biggest news in its latest release, announced August 31 , was using Qwerly to copy public social media profiles into the marketing database. The new release also included sending pre-scheduled social media messages from within the system and tracking social content consumption and resharing at the individual level.
  • INBLURBS  |  WEDNESDAY, JULY 27, 2011
    [Social Media] Quality Lead Generation through Blogging
    With recent advancements in social media, it is very useful for businesses to get their business into major social media sites. Blog is one of the best ways to get your business into social media. With Google plus entering into social media world, social media is going to impact more on business networks.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 24, 2012
    [Social Media] Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]
    by Joe Chernov | Tweet this The terms “inbound marketing” and “ content marketing ” have been popping up in the blog posts, press releases, eBooks, infographics and social media feeds of every marketing automation company lately. The question is, Why ? For one, there is a “modern marketing” element to the terms. Again, others follow.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 7, 2012
    [Social Media] The Future of Newspapers etc.is Digital
    can view a slide show, watch a video, share on social networks, and get updates in real-time. We love people who comment and share on social media. The Movie, Music and Newspaper industry is missing the point. Let’s set them straight. The business models of the past are collapsing. Some say people only steal. Journal.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Social Media] 5 Ways to Redefine and Retell your Brand’s Story
    This type of website design optimizes your site for media devices such as tablets and smartphones, so users can easily access your website from any device. Get Re-Socialized. Instead of tackling every social media platform, focus your efforts on three platforms. For a while, business is thriving. Here’s how: 1.
  • CLIENT BRIDGE  |  WEDNESDAY, MARCH 16, 2011
    [Social Media] Marketing Strategies to Maintain Your Online Reputation
    Establish a Social Media Presence Your blog should be the hub of your social media efforts that you promote via as many social media channels as possible. Having a social media presence also allows you to monitor what's being said about you. Use a team approach to blogging.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Social Media] [Video] The Rise of Social Selling
    Have you heard the term "social selling" yet? Basically, it starts with social media -- which is simply user-created content. Social selling is about what you do with this content. And sellers who've embraced social media are creating new opportunities that totally bypass traditional sales channels.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 25, 2009
    [Social Media] Savvy Week in Review - September 25th
    Not Social Media - by @jeffbullas Wonder how users spend their time online? How to Measure Social Media - by @thebrandbuilder via @sernovitz I've been reading this series for a while - Olivier Blanchard really knows how to break it down when it comes to understanding SM ROI. Want to know which social media tool to bet on?
  • SAZBEAN  |  TUESDAY, OCTOBER 29, 2013
    [Social Media] How Twitter Grew From a Microblog Into a Business Tool
    'News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. He envisioned using instant messages for social network friends to share status updates. About the Author Nikki Siebel – Nikki’s a native Oregonian who launched her own social media consulting business after baby No.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 9, 2012
    [Social Media] Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
    After Long Startup Journey, Seesmic Is Bought by Social Media Management Service Hootsuite [Confirmed], From TechCrunch. HootSuite (you know, the social media monitoring tool that integrates with HubSpot so you can monitor your leads on Twitter) is acquiring Seesmic. Social media isn't just for big brands.
  • MARKETING ACTION  |  MONDAY, OCTOBER 14, 2013
    [Social Media] B2B Social Marketing: ALL Decision-Makers Use Social for Work
    'According to Forrester Research ’s B2B Social Technographics® numbers, fully 100 percent of business decision-makers use social media for work purposes. 79% are Joiners (they maintain a profile on social networking sites). If you’re the one who makes budget decisions, think about how you’re funding social efforts.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 2, 2014
    [Social Media] The Next Big Thing in Marketing – Local Marketing
    And social media has changed everything too – Yelp, Google Places and more. 'As an award-winning marketing expert, I think a lot about what’s next. Marketo went public. Hubspot is about to go public. Dropbox and Box,com are hoT too. Whos’ next? In my opinion, what’s next is local marketing. What do you think?
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 2, 2012
    [Social Media] 9 Key Points About Google+ Pages for Business for the B2B Marketer
    This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. While they were new and trendy, Google+ Pages had several flaws. minutes in November 2011 and 4.8
  • B2B IDEAS @ WORK  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Social Media] Save the Date! 2010 September B2B Marketing Happenings & Goings-on
    September 14, Social: IRL Lawrence KS: You wont just learn effective social media marketing techniques, but will look at how social media works in conjunction with traditional marketing and why that's important. September 15-16, iStrategy Chicago, IL: Are you looking to quantify your social media efforts?
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 22, 2010
    [Social Media] White Paper: Overview of the HVAC Market
    Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. How Do You Measure Social Media Success? We recently completed an page overview of the HVAC market. The Highlights include interviews with editors of the top two trade publications. Click here to sign up.
  • INBLURBS  |  WEDNESDAY, MAY 30, 2012
    [Social Media] How to reach B2B Executives? Get mobile!
    The trend shows that search engine search traffic will decrease and companies who are active on mobile devices, social media and location based services will get an increase of traffic as B2B executives use them preferable. 2nd Be active in social media sites like Facebook, Linked, Twitter and others important to your audience.
  • SAVVY B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2011
    [Social Media] Savvy Toolkit - Making the Brand Infographic
    Social media, Web 2.0, Content Marketing and the Demand Generation Funnel! How many of these concepts were presented in your college marketing textbooks? If you attended college a couple of decades ago like me all the buzzwords have changed. Have these ideas also gone the way of the dot matrix printer?
  • SAZBEAN  |  TUESDAY, NOVEMBER 5, 2013
    [Social Media] The Power of Being Recommended
    Marketo has some great advice on how to become the recommended brand… We’re now at “the end of the beginning” of social media marketing. While nearly every business and organization has adopted foundational social media platforms, many brands are now asking how they can effectively use these channels to engage their consumers.
  • SAZBEAN  |  THURSDAY, APRIL 4, 2013
    [Social Media] Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube)
    'Social media accounts for 18% of all time spent online. That number is only increasing  as users turn to social networks for much more than just social interaction. Such continued reliance on social media has led to the expansion of advanced  social capabilities—specifically, search.
  • SAZBEAN  |  TUESDAY, JULY 17, 2012
    [Social Media] Growing Social Networks for Business: 3 Essential Lessons
    A lot of businesses, large and small, consumer and B2B focused, are grappling with how the social web will be a tool for their business. Research is actually showing asocial media CEOsare bad for business. Those tools make the mechanics of social network development, engagement and content promotion more efficient.
  • SAZBEAN  |  TUESDAY, FEBRUARY 28, 2012
    [Social Media] How to Turn Social Feedback into Valuable Business Data
    You’ve set up your company’s Facebook Page and Twitter account, pulled together a social media team to start generating engagement, and now you’ve got a decent audience involved in conversations about your brand. Why is social insight so valuable? – How to Turn Social Feedback into Valuable Business Data by Joshua March.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 25, 2014
    [Social Media] Creating an Engaging Customer Experience In A Socially Connected Marketplace
    Creating an Engaging Customer Experience In A Socially Connected Marketplace by Joe Ruiz - Maximize Social Business. Related Stories 8 Ways to Enable an Effective Social Shopping Experience Initiating the Social Media Path to Purchase Model Understanding Social Customer Experience Path to Purchase Behaviors.
  • B2BBLOGGERS  |  FRIDAY, AUGUST 27, 2010
    [Social Media] B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
    Creating a learning culture Tying marketing metrics and measurements to business results Establishing metrics in new areas such as social media Q2. Social Media and B2B. In general, social media is hard to measure. How can we help you Make Good Media? How do you best communicate metrics internally?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Social Media] 20+ Metrics for Measuring B2B SEO Performance
    Social shares acquired per platform/program. Contacts researched, contacted, and communicating with/added to network (via social media). How To Extend B2B Marketing With Better Social Media Measurement Tools. Using Tools & APIs To Track Your Social Media Strategy. Organic search engine traffic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 16, 2011
    [Social Media] The Commoner’s Guide to Using Social Influence
    Conversationalist —Interacts with large numbers of people in one-on-one or small-group conversations, perhaps through a blog or a social network. Influencer” has become synonymous with blogger and social networking. Social networker —Participates regularly and very actively in online communities. Social networker.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 20, 2010
    [Social Media] OneSource Survey: Salespeople Accept Value of Leads from Marketing
    For example, the State of Inbound Marketing 2010 survey from Hubspot found that outbound leads (from telemarketing, trade shows and direct mail) cost an average of $332, compared with $134 per inbound lead (from social media and Web sites). Events and trade shows actually rank below all of these.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 3, 2010
    [Social Media] White Paper: Overview of the Electrical Market
    Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. How Do You Measure Social Media Success? We recently completed an overview of the Electrical market. The Highlights include interviews with editors of the top two trade publications. Click here to sign up.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2011
    [Social Media] 5 Methods for Connecting Online and Offline Marketing
    Social Media Driving Offline Traffic - Do you exhibit at tradeshows? Sure, giveaways and spending lots of money is one way, but why not supplement that with some online promotion using social media and your corporate blog to promote your presence at the tradeshow? At first, this idea might seem contradictory. You should.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 16, 2013
    [Social Media] Why Writing Guest Posts Should Be Very Important to You
    Guest post for Marketo : Igniting Word of Mouth – How WOM Reduced Teen Smoking in South Carolina  (722 social media shares already!). We love comments and those who share on social media. 'Guest posts not only bring links, they bring an audience for your content marketing. in his recent e-book. Boy does it ever!
  • MEASURABLE MARKETING  |  FRIDAY, APRIL 1, 2011
    [Social Media] Web Marketing Digest - April 1, 2011
    as well as some more marketing related material in the form of a infographic showing digital marketing trends in the middle east as well as a presentation discussing why the future of the web may in fact not be social at all. This video from TEDXConcordia discusses why the future of the web may not be social after all.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    Peg Fitzpatrick ( @PegFitzpatrick ) and Guy Kawasaki ( @GuyKawasaki ), Canva social strategists and evangelists, shared their keys to the perfect social media post. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content?
  • MODERN B2B MARKETING  |  TUESDAY, JULY 31, 2012
    [Social Media] B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic]
    by Jason Miller It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns. B2B Marketing Infographic
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 24, 2011
    [Social Media] Laugh and Learn featuring @fearlesscomp | Episode 31 : Thank an Engineer
    Amber Pizano, Video Marketing Manager, Texas Instruments, shared the objectives and results on the Social Media B2B blog. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and discussed B2B lead generation on Sales Lead Management Radio. Thanks ladies. Build brand loyalty.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Social Media] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.  At last count, I think there’s 50,000 social media tools, 10,000 keyword and SEO tools, and 5,000 CRM tools.  I am also active on Google Plus.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Social Media] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.  At last count, I think there’s 50,000 social media tools, 10,000 keyword and SEO tools, and 5,000 CRM tools.  I am also active on Google Plus.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 3, 2013
    [Social Media] What does it take to start a blog these days?
    New entertainment alternatives and social media distractions have probably challenged blogging’s role as the king of content. There are several blog posts referenced in this podcast so here are some handy links if you want more depth on this subject: From Mark: How the physics of social media is killing your marketing strategy.
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Social Media] How to Expand Your Circle of Marketing Influence by Christopher Ryan
    By contrast, in today’s social media focused “pull marketing” model, the idea is to broadcast powerful and consistent messages to the universe and give people good reasons to engage with you. The Middle Circle is the Moderate Influence Group and includes contact lists, blog readers, suspects, social media followers, group members (e.g.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JUNE 3, 2012
    [Social Media] B2B Public Relations: 7 tactics to pull more leads into the funnel
    Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company. You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”. Repurpose your media coverage. Is it logical?
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 23, 2015
    [Social Media] 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today by Jim Belosic - Maximize Social Business. Facebook
  • CK'S B2B BLOG  |  WEDNESDAY, JANUARY 4, 2012
    [Social Media] Video Interview: Mobile Marketing At The PPAI Expo
    B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. While leading two mobile marketing sessions at the 2012 PPAI Expo  in Las Vegas on January 2nd and January 3rd, I did a quick 2-minute video interview on mobile and its tremendous impact upon the promotional products industry.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 8, 2012
    [Social Media] 4 Ways Of Obtaining Thought Leadership on LinkedIn
    Successful Social Media Marketing requires being where your audience is, frequenting appropriate social media channels such as LinkedIn , and engaging with platform users.  Without a doubt, the current trend of spending more time online , particularly on social media websites, is partially the cause. 
  • HUBSPOT  |  FRIDAY, JULY 20, 2012
    [Social Media] HubSpot May Only Be 6, But Our Marketing Software Is Way More Mature
    Blogging and Social Media. We also knew that for content to spread quickly, social media had to be built into the entire platform. Marketers shouldn't have to log into a slew of different social tools every time they want to promote a piece of content! So we built in: A social media scheduler with suggested times.
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social Media] Selling is Easy! (If You Get the Right Support)
    Almost everyone is doing some kind of marketing online now, whether it’s as simple as having a website, or as in-depth as using a range of social media channels to target their audience. Download our free eGuide How to generate leads from social media today 'Could you make your sales process as easy as 1, 2, 3?
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Social Media] Social Snacking Feeds Online Community
    Social snacks are digital tidbits of information, ideas and personal presence which offer a quick taste of an online community's content and personality. Serious" community builders may dismiss the social snack as so much "junk content" -- too lightweight to have any value. Charity Water is a prime example of how social snacking works.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Social Media] New Facebook Verification Badges Highlight Dire Need for Disruption
    Social Networks Are All Smooshing Together, One Feature at a Time. All the social networks are starting to look the same. The social networks are starting to look the same, and they''re starting to make changes with the brand -- not the user -- in mind. The Time for Social Media Disruption Is Now. Here''s why.
  • CRIMSON MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Social Media] Michel Claassens, VP of Digital Marketing at Philips Lighting: How to Build an Effective Cross-Channel Marketing System [Podcast]
    Turning it all on:   Once Philips had a grip on its offering and customer data management, it began to determine lead scoring parameters, gauge buyer interest level, convert anonymous visitors to known visitors, and engage qualified leads through its website, social media and other marketing channels. Michel tells us how.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Social Media] 2010 B2B Marketing Budgets and Mix Trends Research
    Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. In fact, most digital media fair equally, and unremarkably, poorly on the list of "what works?"
  • B2B MARKETING TRACTION  |  MONDAY, MAY 7, 2012
    [Social Media] B2B Marketers: It’s Time to Claim Your Facebook Company Page
    New Incite provides social media planning, Facebook page creation and outsource social media messaging. You may not know it, but your company page already exists on Facebook. And, it’s blank. Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company.
  • B2B IDEAS @ WORK  |  FRIDAY, NOVEMBER 12, 2010
    [Social Media] LinkedIn: Building Your B2B Social Capital
    As B2B marketers, we all know we should be constantly engaging with social media outlets like LinkedIn , but many of us just don’t do it; and since we’ve all read numerous reasons why social media is an important part of any B2B marketing strategy, I’m not going to discuss another one in an attempt to get you to start.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 22, 2011
    [Social Media] 12 B2B Marketing Predictions for 2012
    In addition, video will move beyond the website and social outlets and will be used to add depth to advertising messages. Social Media 5. Social advertising. Media Buying 7. Real time bidding platforms, ad exchanges and data exchanges will get a real foothold in B2B media buying. Content Marketing 1.
  • SAZBEAN  |  FRIDAY, JULY 29, 2011
    [Social Media] Creating Great Content for Today’s Social Web
    Welcome to an increasingly social landscape on the Web.  Social media started this shift from information to conversation, and now with the search engines increasingly using social signals to determine what to show searchers it’s a trend that, as a publisher, you have to get on top of to write and promote great content.
  • SAZBEAN  |  TUESDAY, MAY 10, 2011
    [Social Media] Developing a Mobile Strategy
    Just like social media, mobile should be treated as one tool in your overall marketing toolbox. To use mobile properly, it makes sense to consider how your organization should use it within an overall marketing strategy. View more presentations from Jeremiah Owyang. photo by Yutaka Tsutano , on Flickr). Marketing Mobile
  • LEADSLOTH  |  MONDAY, AUGUST 23, 2010
    [Social Media] MarketingSherpa B2B Marketing Summit
    Just some highlights: Integrating Social Media with B2B Email – Daryl Nielson, Marketing Manager, Email B2B, HP and Mia Dand, B2B Social Media Marketing Manager, HP WW Enterprise Business Marketing. Social Media for the B2B Marketer – Alex Plant from NetApp and Natascha Thomson from SAP.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Social Media] 5 Ways to Use Content Marketing to Attract New Business
    Jump start your blog traffic – repurpose content through other social media channels like Twitter, LinkedIn and Facebook using third-party tools to make the process easy and efficient to manage. This entry was posted on Wednesday, September 8th, 2010 at 9:00 am and is filed under Marketing Tools , Social Marketing.
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