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  • CAPTORA  |  FRIDAY, MARCH 11, 2016
    [Social Media] This Week in Growth Marketing: Outsider Marketing Pros & ‘Smarketing’
    What Happens When @facebook Takes Over Media and #Marketing ? CMO Facebook smarketing social media marketingWe get it — it’s impossible to stay on top of every growth marketing story throughout the week. To keep you up to speed, we’re recapping the top stories every Friday, by the tweets. https://t.co/7r0s25n4mJ https://t.co/8jnCIuf6FT
  • MARKETING EDGE  |  THURSDAY, JANUARY 3, 2008
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Nice post!
  • ANYTHING GOES MARKETING  |  SUNDAY, MAY 17, 2009
    [Social Media] Latest B2B Marketing Trends From SiriusDecisions Summit 09
    Suppliers are looking for ways to help out their partners Social media in B2B marketing is still at its early stages but expect this to grow enormously for the next summit The key across all of these topics is sales/marketing alignment. Unfortunately, I wasn’t able to go (not without trying!) Why not have one on Why they switched?
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 27, 2013
    [Social Media] A TweetChart Analysis of our Keyword “Sales Lead Generation”
    If you’ve seen the Day of Week data from Hubspot’s social media scientist, @DanZarrella (who’s written a new book, the Science of Marketing and will soon to be a guest on Marketing Made Simple TV ), then you know that the weekends are the best time to publish your blog. Why is this so? Source: DanZarrella.com.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 15, 2012
    [Social Media] Content Marketing – How the Total Lack of Understanding Hurts Some Companies
    We love to read your comments and appreciate those who share on social media. As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. Sales lead generation takes time, plain and simple.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Social Media] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. 1) Social Media Manager. Job Description: Do you tweet, share, and post to social media in your sleep? The ability to communicate on social platforms in a consistent, on-brand voice. Definitely! Maybe not.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 26, 2014
    [Social Media] LinkedIn Changes for Your Company Page
    Do you need help managing your social media profile? LinkedIn social mediaI received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. Running out of time to post updates?
  • PWB MARKETING BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Social Media] Gain More Twitter Followers
    At PWB, we can help with social media strategy and execution. social mediaWant more Twitter followers? Use these tried-and-true methods to gain more followers today. First, there are written and unwritten rules for using Twitter. One of the unwritten rules is to follow people who follow you. Want to get noticed online?
  • SAZBEAN  |  THURSDAY, JULY 8, 2010
    [Social Media] 18 Things Online Measurement Can Tell You
    Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. How much traffic is coming from Twitter or Facebook or other social networks. How many people click on the links you send out via Twitter or Facebook or other social networks (requires URL shortener).
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JUNE 17, 2010
    [Social Media] Friends, Avatars, Countrymen, lend me your ears
    As you know we’ve been doing a lot of experimentation with the best way to apply social media in the B2B marketing realm , and David’s post hit on one of the biggest challenges we’re all facing – what to do about Facebook as B2B marketers. Tags: Facebook Social media Discovery B2B Marketing
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 15, 2009
    [Social Media] The 1-9-90 rule won't work for Internal Collaboration
    think as Social Media marketers we have to get better at training. Tags: social media Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You are a hero. But where is the productivity?
  • MARKETING EDGE  |  MONDAY, FEBRUARY 4, 2008
    [Social Media] MN GOP caucus location search phrase yields Obama google ad - nice
    The numbers of people on social networks might be small compared to the numbers that mainstream media can deliver, but look at the last two presidential elections. Clearly Obama's campaign is honing its web and social networking skills. Now that's really reaching out to the other side. So the issue is does it really matter?
  • HUBSPOT  |  FRIDAY, OCTOBER 5, 2012
    [Social Media] Big Bird Shows Marketers the RIGHT Way to Newsjack the Presidential Debates
    More specifically, riding the giant tidal waves that ensued on social media when Mitt Romney said that, while he loves Big Bird, he still wants to cut government funding for PBS. They even included social sharing buttons -- which data shows lead to 7X more mentions -- on the webpage they direct people towards! Until now.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 1, 2013
    [Social Media] Sales and Marketing Co-Creation – featuring Jeff Ogden (@fearlesscomp) of Find New Customers with Gerhard Gschwandtner (@gerhard20)
    absence of an integrated social media strategy. We love comments and those who share our posts on social media. Buffer. Via Twitter  Patrick Carroll   3 days ago. Woah, this conversation is loaded! Thanks Gerhard & Jeff!”. It’s NOT Marketing Made Simple TV. It’s Selling Power TV! not enough qualified sales leads.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 8, 2012
    [Social Media] 4 Ways Of Obtaining Thought Leadership on LinkedIn
    Successful Social Media Marketing requires being where your audience is, frequenting appropriate social media channels such as LinkedIn , and engaging with platform users.  Without a doubt, the current trend of spending more time online , particularly on social media websites, is partially the cause. 
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 23, 2012
    [Social Media] I’m 25 And I’m Offended!
    As a 25 year old that has involvement in my company’s social media campaigns, I wanted to hop on the bandwagon of replies against Hollis Thomases and her article, “11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media” and offer some reasons why I feel 20+ year olds should manage your social media platforms.
  • OPENTOPIC  |  FRIDAY, FEBRUARY 26, 2016
    [Social Media] Hadoop is Transforming Advertising
    Apache Hadoop brings this “new” data under analysis, by ingesting social media, clickstream, video and transaction. Opentopic blog >> hortonworks.com Consumers have never generated so much data on how they research, discuss and buy products. Marketing ROI undefined
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Social Media] LinkedIn Gradually Rolling Out Ability to Comment/Like Status Updates as Your Company
    In other words, if our social media manager, Brittany, wanted to comment on or like a post appearing on HubSpot''s LinkedIn Company Page , she can now do so as HubSpot instead of as Brittany. And in social media, personalization is kind of what it''s all about. The Pros & Cons of Commenting/Liking as Your Company.
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 19, 2008
    [Social Media] “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?�
    He said it in a recent speech where he questioned whether marketers have a place in social media. He doesn't even like the words social media! Here I go again with this movement idea, but McConnell's perspective supports this concept, social networks are more a movement of communities, than a marketplace for your stuff.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 30, 2010
    [Social Media] Why Regularly Updated Content is so Important
    You need a social media strategy which places where you connect with people and distribute your content. social media strategy helps people find your content (no one really browses websites or blogs anymore), have conversations about it and share it. The same is true for social media. What do you think?
  • MARKETING EDGE  |  FRIDAY, DECEMBER 7, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Now what?
  • MARKETING EDGE  |  SATURDAY, JUNE 14, 2008
    [Social Media] A time for dialogue in democracy, an interview with the authors of Millennial Makeover
    have said for a long time that social media is more a movement than a market. The nature of social media and the timing of this technology fits perfectly with the Millennial generation. They are turning to social media, blogs, twitter, Facebook and many others. Time 21:37.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2009
    [Social Media] Authenticity and the new world of "earned media"
    recently engaged in a discussion with Michael Torano , President at Sevens Full (a consultant who works on digital out-of-home advertising), who had some great insights into becoming a successful participant in social media: "The old adage "Content is King" also applies to social networking, social media and online community efforts for business.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 16, 2015
    [Social Media] Two reasons to invest in online business video production
    Across social mediaSocial video is the most watched and share type of content on social media. To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. But if they ARE busy, they will prefer to watch. Like this post?
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 14, 2012
    [Social Media] Speaking Directly About B2B Direct Marketing With BtoB Magazine
    As much as I rely on blogs and social media for information about B2B marketing, I still look forward to each new issue of BtoB Magazine landing on my desk. Whatever your industry, I’m sure you. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 12, 2011
    [Social Media] 4 Reasons Why LinkedIn (and not Facebook) Might be the Better Choice for Your Company
    Successful social media marketing is about knowing where your customers are and establishing a presence there.  It is clear that professionals from all demographics are spending a great deal of time with social media, and that Facebook is the main networking site where we spend (or rather, waste) our time.  is simple. 
  • MARKETING EDGE  |  FRIDAY, NOVEMBER 16, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETRI  |  THURSDAY, JANUARY 3, 2013
    [Social Media] 6 Strategies to Make Your A/E/C Industry Conference Experience "Social"
    If your 2013 marketing budget includes a conference or trade show or two (whether you are attending, exhibiting, or sponsoring) the following social strategies will help you maximize your experience and help you integrate these offline events into your online social media channels. Use the social media "trifecta."
  • SALES ENGINE  |  WEDNESDAY, APRIL 20, 2016
    [Social Media] Are you using the wrong lead-gen model?
    They diagnose their own pain (for better or worse) and start searching for solutions by watching videos, downloading white papers, attending webinars, and using social media to check vendor references before ever talking to a rep. It’s time to face some hard truths about B2B sales. The B2B sales process has changed. Probably not.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Social Media] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Are you trying to optimize your title for social sharing? Using media in your tweet is a great way to engage your followers. Image Credit: Medium.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2016
    [Social Media] 3 Ways to Grow Your Business With User-Generated Content
    This user-generated content can be shared  across your different channels , including emails to your customers, your social media channels, and throughout your website. User-generated content is a powerful tool for building social proof, and it’s one of the most effective ways to build trust on social media.
  • EMEDIA  |  TUESDAY, OCTOBER 6, 2015
    [Social Media] 5 Easy Ways to Find Shareable Content for Twitter
    As a social media manager, I know that one of the most time-consuming parts of Twitter marketing is putting out a consistent stream of engaging content. One of the most time-consuming parts of Twitter marketing is putting out a consistent stream of engaging content: how much content do I need to share? How much is too much?
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Social Media] Savvy Week in Review - February 25
    Are Social Media Relationships Frail and Fleeting by @ducttape The Duct Tape Marketing guru takes on Malcolm Gladwell's recent assertion in the New Yorker that Social Media relationships aren't built to last. How Social Media Amplifies Competitive Advantage – by @markwschaefer Mark W.
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Social Media] Online Ad Spend: Still Rising, Trending Mobile & Social
    Perhaps most interesting is the nature of this growth, which reflects a steady shift away from more “traditional” search and display advertising formats to newer platforms like mobile devices and social channels. Getting Social. Social media represents another huge growth area for online advertising, with social ad revenue topping $2.9
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 25, 2012
    [Social Media] How to Grow Sales in B2B Companies
    “Grow revenue when marketing makes sales more productive (not just by hiring more reps)” Marketo Social Media Rockstar Tour. We love to read your comments and appreciate those who share on social media. The answer for most companies is “hire more salespeople.” Clear, well defined processes.
  • READYPULSE  |  THURSDAY, OCTOBER 16, 2014
    [Social Media] The Stages of a Brand Ambassador Program: A Lifecycle
    Amplify: The fruits of activation can be amplified by leveraging the content in your marketing campaigns, rebroadcasting to your social audience and showcasting ambassadors who bubble up in the program in your marketing channels. It is critical to understand the different stages of a brand ambassador program in order to have success.
  • SYNECORE  |  TUESDAY, MARCH 26, 2013
    [Social Media] 5 Digital Marketing Insights from a New Gartner Study
    As consumers continue to embrace the Internet, social, and mobile, companies are scrambling to beef up their online presence, spending on external marketing services such as search, web design, content creation and management, social media, and mobile marketing. Digital Merges with Traditional Marketing. The Bottom Line.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 18, 2011
    [Social Media] Savvy Week in Review - March 18
    Data: How Wealthy Corporations Spend on Social Media by Jeremiah Owyang @jowyang. Owyang of Altimeter takes a deep dive into corporations who are deemed "wealthy" by annual reports and have had a formal social media program with at least two years of data. Happy spring equinox! " Definitely not.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 7, 2011
    [Social Media] 4 Questions to Ask Yourself Before Creating Your LinkedIn Public Persona
    This is exactly why social media, including LinkedIn, requires a strategic approach.  The fascinating thing about social media, of LinkedIn is definitely a part, is the social component.  It is what draws some people into having conversations and posting things on various social media channels that they might later regret. 
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Social Media] Mid-Year Marketing Check-In with Measurement
    Social media analytics: Facebook Insights, Twitter Analytics, Pinterest Analytics, etc. Social Media Analysis  . Having a presence on social media can be effective for many brands. Users online today expect to engage with most companies using social media networks. Third-party platforms.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Social Media] Savvy Week in Review: July 1
    Science of social media timing by @ danzarrella. 20 Experts, 1 Awesome Resource: The Social Media ProBook by @jchernov. Joe Chernov makes the list twice this week with this pointer to an Eloqua-sponsored eBook featuring gems from some of the most influential social media pros. all the fun stuff.
  • DIRECT RESPONSE COACH  |  TUESDAY, JUNE 24, 2014
    [Social Media] Online Marketing: So many experts – who will you call first?
    Do a quick “guru” search for web design … web development … SEO … local search … keyword research … link building … social media … landing pages … email … content marketing … blogging … mobile … video … analytics. The online marketing world sure has a lot of experts. There are specialists for [.]. General
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 3, 2014
    [Social Media] 4 Winning Tactics to Put in Your Marketing Plan
    Your presence on social media and how others share your content makes a huge difference. If you need assistance, I provide marketing consulting, including strategic plans and implementation of traditional and social media marketing. Happy New Year! Marketing continues to change at lightening speed. Substance is king.
  • MARKETING EDGE  |  MONDAY, MAY 16, 2011
    [Social Media] 5 Ways to Make QR Codes Work
    The Marketing Edge Podcast spoke with Roger Matus, Hitting on a single topic in marketing, social media and business communications. marketing mobile Implement QR Codes Microsoft tags mobile marketing QR Codes social taggingQuick and to the point.
  • AVITAGE  |  SUNDAY, JUNE 8, 2014
    [Social Media] Why Google Plus is Our Company Content Hub (and should be yours)
    The points here take nothing away from the fact LinkedIn is an important social platform, especially for personal use and content publishing. This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Social Media] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    We Are Social’s Social, Digital & Mobile Worldwide in 2014. The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Final Thoughts.
  • HUBSPOT  |  TUESDAY, OCTOBER 30, 2012
    [Social Media] The Somewhat Surprising State of Online Advertising [New Data]
    As the infomercials say, "your results may vary.". 3) Actually, traditional media is overwhelmingly the preferred place to view advertising. plain advertisements? I am excited to see the preference for things like consumer forums and friends, family, and coworkers, which are considered "traditional media" in this study. Annoying?
  • B2B MARKETING ONLINE  |  FRIDAY, OCTOBER 29, 2010
    [Social Media] New Facebook Groups functionality
    Tags: Social media Facebook social crm social media social media monitoring
  • VISUALLY  |  TUESDAY, FEBRUARY 16, 2016
    [Social Media] Use the Science of Emotion to Write Better Headlines
    For content marketing managers, the lesson of this headline—and any headline, social media post or email subject line—is that emotion is everything. The first is your audience is consuming more digital media than ever before—roughly 5.5 POLITICO recently ran a headline on its website titled, “The fury of Ben Carson.”
  • SAZBEAN  |  SATURDAY, JANUARY 4, 2014
    [Social Media] Top Internet Marketing Strategy Links for the Week of December 30, 2013
    Marketing
  • DIRECT RESPONSE COACH  |  SUNDAY, MAY 11, 2014
    [Social Media] Getting started with Content Marketing
    It’s such a broad topic that covers a range of activities like web content, blog content, gated content, search engine optimization, keywords, lead capture, email follow up and social media. Content marketing can be very intimidating. There’s too much to know and too much to do. You can see why many businesses never get around [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 8, 2011
    [Social Media] You’re one interaction away from the life you want
    The headline for this post I think is a very applicable philosophy to approaching the social web. If you have really immersed yourself in this world you’ve probably experienced what Mark calls this wonderful random synergy of social media by now.  By Srinivas Rao, Contributing {grow} Columnist. What is the process?
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Social Media] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    What you can count on, however, is that whatever she writes will be so interesting that you’ll forget that you were supposed to plan your social media calendar during that half-hour. This blog’s standout feature is how it combines marketing savvy with creativity in multiple media. 3) Jim Gray. Those people are missing out.
  • WONDERING OUT LOUD  |  FRIDAY, JUNE 3, 2011
    [Social Media] Social is great, but it can’t replace personal
    Social media is a great way to engage with your market – we all know that – and an untold number of companies are now taking part. Too often, what is now called social is anything but personal. What hit me hardest, though, is I never expected it because of my own perception of the culture they are immersed in.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 30, 2012
    [Social Media] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
    Gail Goodman, CEO of Constant Contact , recommends brewing up some off-season excitement around your seasonal business, including promoting customer success stories on your company blog or via social media and pushing out valuable content that engages customers year-round. Everyone always says pets are smarter than people. Don’t they?
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Social Media] The Top 8 Priorities for Any One-Man Marketing Team
    If you put together buyer personas now, and then create every piece of content with a persona in mind, your content will work harder for you -- in fact, you may find persona-driven content results in your audience marketing your content for you! 3) Focus on the right social media platforms. Especially for a small business.
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] Content Calendar for Content Marketing
    I have been working with one of our clients for a few years on their search and social media campaigns. Social media metrics that are provided in Facebook Insights including which posts generate a conversation or motivate someone to take an action. In general, the dashboard includes the whole 9-yards.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 31, 2014
    [Social Media] What is search jacking and how can it hurt your brand?
    Using my new book  Social Media Explained  as an example, he taught me how to try to prevent spammers from hijacking this brand. Maybe tap other social media types to answer a question from time to time. Social Media Explained. Maybe tap other social media types to answer a question from time to time.
  • AD YOUR COMMENT HERE  |  THURSDAY, NOVEMBER 10, 2011
    [Social Media] Location-Based Marketing: Guest lecture notes
    I was able to guest lecture for Dr William Ward ‘s two social media courses at the Newhouse School earlier this week. Each class has gone over various topics in social media, and this week they focused on location-based technologies and marketing.  I’ve included some of the key clips below.
  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 22, 2009
    [Social Media] Prospecting with LinkedIn: a how-to for B2Bs
    In any number of recent posts, we’ve always included LinkedIn in our Holy Trinity of B2B-useful social-media networks.
  • B2B LEAD BLOG  |  FRIDAY, MARCH 18, 2011
    [Social Media] Friday Wrap-Up: This Week in B2B Marketing Tips
    SXSW is in full swing here in Austin, and it's exciting to see how social media has transformed (and been transformed by) the event. Happy Friday all! B2B organizations are getting more and more involved, and many of our partners, prospects, and customers are hosting events around town this week
  • SYNECORE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Social Media] How Facebook’s Graph Search is Embracing SoLoMo
    Although CEO, Mark Zuckerberg, has made a point of emphasizing that the new tool is "not Web search,” many have speculated that Graph Search is the social media website’s attempt to compete with their biggest competitor, Google, in the market for search. Graph Search is Facebook’s debut in to the search engine market.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 22, 2010
    [Social Media] Social web and new story-telling
    Are there ways to mash-up these social media technologies to tell your story in a new way? Tags: Case studies Social Media best practices YouTube and video Watch this video. It’s less than a minute long. Would this story be told more effectively through. traditional video of this couple? written story? Like a book.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 12, 2009
    [Social Media] The six best marketing blogs you’ve never heard of
    Recent topics include “How to Manage your time on social media,&#   “How to Motivate your Team&# and “Six Tips to Re-Engerize in the Afternoon.&#   It’s not strictly about marketing, but it’s just very well done. Tags: Marketing Solutions blogging social media well most days at least. 
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 18, 2012
    [Social Media] B2B gets Pinteresting
    Pinterest has rapidly shot up the rankings to become a major contender in the social media marketing world, ranked third behind only Facebook and Twitter in terms of popularity. To add to this Pinterest functions as a social media channel, allowing users to follow other users that interest them. The new contender. Charm.
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 6, 2011
    [Social Media] This is the week that was: The age of the digital bin man
    There have been many stories recently of organisations slipping up through on social networks, but what about when the bloggers get it wrong – putting businesses in jeopardy. Infographic of the week: You could create your very own infographic around the number of social media infographics being passed around from network to network.
  • VOLACCI  |  MONDAY, AUGUST 12, 2013
    [Social Media] Social Currency: Pay with a Tweet
    Leverage your social media authority in a whole new way with the latest in online currency -- Pay with a Tweet. In fact, it was the first social commerce app ever to win a Cannes Lion award. Social media is a well-known, cost efficient way for small to medium sized businesses to get the word out about your company.
  • SYNECORE  |  TUESDAY, NOVEMBER 27, 2012
    [Social Media] 6 Steps to Generate Leads Online with Content
    An effective content strategy should contain written, audio, and visual media. Promote and Engage on Social Media - If content is your brand’s message, social is its amplifier. However, sharing your content on social media is the easy part. Don’t forget this. The same is true with content marketing.
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 22, 2011
    [Social Media] Waiving Speaking Fee for Book Buyers
    B2B is hot topic these days as marketers look for applied wisdom and operational frameworks to help them integrate social media into their existing organizational outreach efforts.  Everyone seems to be interested in the concept of using social media to reach a focused, select group of individuals.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Social Media] Being of Service Matters More than Being Social for Media Relations
    Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? When it comes to media relations, relationships are a big part of the equation. Media Relations Maggie is a PR strategist, freelance writer and blogger.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Social Media] 23 Terrific Email Marketing Guides
    ” Online events are also effective, while social media sharing buttons are at the other end of the scale, cited as “very effective” by only 9% of marketers. Opt in email marketing: 9 Powerful eMail Conversion tactics from the Pros by Razor Social. What worst practices or pitfalls should email marketers avoid?
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 14, 2009
    [Social Media] LA Fire Department has lessons for B2B marketers
    I was in a conference session the other day and a case study on the Los Angeles Fire Department’s use of social media. The first parallel is that at first glance, it’s not obvious what either should be doing in the social media realm. Tags: Social media LAFD Buying Process Education think there are many.
  • SAZBEAN  |  SATURDAY, JUNE 1, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of June 2, 2013
    Social Media Explorer) 17 Tips for Achieving Social CRM Success (CIO) What’s the Value of a Google Hangout for Marketers? News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Social Media] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study).
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 2, 2009
    [Social Media] The Top 3 Priorities for 2010 Marketing Budgets
    Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). What’s more, social media supports SEO and even branding activities. Tweet This!
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Social Media] Mizuno running long tail outreach marketing case study
    If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. I’ll be presenting from 12:15PM until 12:45PM EDT. It’s free, it’s web-based, virtual, and lasts all day.
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Social Media] Why Your Company Should Hire an Inbound Marketing Agency
    However, the widespread consumer adoption of the Internet, social media, and mobile devices in recent years has forced a fundamental shift in the marketing function away from these increasingly irrelevant outbound practices toward an more nuanced inbound approach. Social Engagement. What is Inbound Marketing? Content Creation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 4, 2010
    [Social Media] The social web: New battlefield, same war
    Another variation is that the social web has “changed everything&# about business and marketing. Pre-social media, pre-Internet, even pre-mass communications, the fundamental tenet of marketing was this: Establish a brand promise based on consumer trust and never, ever break that trust. No, it hasn’t.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 15, 2012
    [Social Media] Want to Host Your Own Company TV Show? Talk to the Host of Mad Marketing TV!
    Social Media. Social Media. Can You Use the Expertise from Mad Marketing TV for your firm? Mad Marketing TV, the terrific marketing and sales show sponsored by Act-On Software and hosted by Jeff Ogden is the world’s first “TV on the internet” show. Why not do a thought leadership show for your company?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 14, 2013
    [Social Media] We create content and content also creates us
    think my friend J ason Falls put it very well when he stated in the book: “Before the social web, there was always a ceiling or a velvet rope – a limit to where you could go with your influence unless you were somebody famous. by Ian Cleary Related Stories Do you have to cheat to be successful on the social web? Yes, I create content.
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Social Media] Chelsea Clinton, Vice Chair of the Clinton Foundation: #INBOUND15 Featured Speaker
    She embraces social media. All of Chelsea's social media accounts directly reflect her passion and commitment to raising awareness for remarkable campaigns and causes. Chelsea Clinton, Vice Chair of the Clinton Foundation, is no stranger to the spotlight. She's a forward thinker. Register here. Inbound Marketing Daily
  • WINDMILL NETWORKING  |  MONDAY, APRIL 30, 2012
    [Social Media] Employee Byte: Insourcing Your Social PR
    In this digital era, I’m often surprised how conventional wisdom continues to emphasize journalists (and now bloggers) as  an organization’s primary stakeholders or publics  for “ earned media.” To most conventional media, your business just isn’t that interesting or worthy of real estate space. Outsourcing or insourcing?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 5, 2012
    [Social Media] Are you Utilizing Calling Efforts to Drive Attendance to Your Next Event?
    With all of this in mind, I came across the article, 5 Ways to Maximize Attendance at Your Next Event where Eric Mintz provides some great tips on how to maximize registration and increase attendance through email and social media marketing. This is intelligence that would probably not be discovered through email or social media.
  • HUBSPOT  |  MONDAY, SEPTEMBER 23, 2013
    [Social Media] A Busy Sales Executive's Guide to Effective Social Monitoring
    One best practice I like to bring up is social media monitoring, which, to me, is something executives need in order to be wholly effective in their jobs. And that’s really the opportunity social media presents to us. Framework for Productive Social Media Monitoring. Image credit: Esther Vargas.
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 14, 2010
    [Social Media] Vital statistics for B2B marketers – The case study
    Back in June, Earnest began its very own social media experiment. Each week the social web turns up a whole plethora of facts and figures – occasionally insightful, sometimes jaw dropping and now and then, just plain bemusing. Various media coverage. ‘Do you think B2B social media is not worth it?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 17, 2013
    [Social Media] 5 Ways to Personalize Emails and Enhance Open Rates
    Modern Marketers are equipped with an arsenal of prospect information garnered through web forms, third-party lists, social media, conference registrations, and a variety of other channels. Here are some tips to help you improve your email personalization: Segment your list separately by social data, such as birthdays, likes, etc.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 17, 2014
    [Social Media] Create Your Own Marketing Luck
    Show your colors across the social spectrum – Social media engagement provide a digital footprint of behavioral data and information that can be used to improve your targeting and relevance on your audiences’ terms. 3. by Amanda Batista | Tweet this Feeling lucky? How do you use technology to create your own marketing luck?
  • THE EFFECTIVE MARKETER  |  SUNDAY, JUNE 21, 2009
    [Social Media] inbound marketing training for free
    Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Veredict: If you are new to social networks, community building, etc. Do you have the people? and measure it religiously.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 9, 2010
    [Social Media] The ultimate blogging smack-down: Schaefer versus Mitch Joel
    Check it out to see what happens when we lock horns on the subject of ghost blogging and social media philosophy in general. Mitch says ghost blogging is fundamentally wrong and that this is force-fitting old thinking into a new media. He’s a solid business consultant and an important voice on the social web.
  • HUBSPOT  |  THURSDAY, MAY 9, 2013
    [Social Media] The Highs (and Lows) of Letting Your CEO Manage Twitter for a Day
    And while all you social media and community managers out there are probably cringing as I say this, I bet the CEOs and Twitter users of the world are cheering and applauding Brian’s noble endeavor. Social media/community managers , I challenge you to give the car keys over to your CEO for a day. Hey, they happen.).
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 23, 2010
    [Social Media] 5 Tips For B2B Public Relations Professionals
    Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%). Social networks. Media kits. What are some of the key tactics to modern PR? Monitor. News feeds. Newsletters.
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Social Media] 18 Ways to Promote Your White Paper for Lead Generation
    Online releases are submitted to major search engines, industry journals, and social networks. Social Media. Of course promote it via social media. Social Sharing. Besides  promoting your white paper via social media, you need to allow others to share it as well.  Generate new leads. Video.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 30, 2011
    [Social Media] 4 B2B Insights from Salesforce.com’s Acquisition of Radian6
    But if you are a B2B marketer who is managing or planning social media for your company, here are some reasons why you should care. Create Awareness of Social Media Monitoring Among Salespeople. Depending on a company’s goals, customer satisfaction through social media can also be tracked.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Social Media] Marketing as a Revenue Engine
    Comments included the power of Linkedin, using the website for lead generation, integration with marketing automation, using Search Engine Optimization (SEO) and social media to attract people to the website, and measuring EVERYTHING – all key points. B2B Lead Generation : Is Marketing Really a Revenue Engine? contact-form].
  • VIEWPOINT  |  TUESDAY, JANUARY 24, 2012
    [Social Media] Is It Really B2B, Or Something Different All Together?
    Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. And that can reshape how you consider social media. Sales.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 4, 2011
    [Social Media] 5 Foundational Marketing Books You Need to Read
    by Jesse Noyes | Tweet this Today’s guest post comes from Todd Defren , a principal at SHIFT Communications , a co-founder of Social Media Club and author of the blog PR Squared. He’s work with some of the most respected brands in world. He shares the marketing books he’s derived inspiration from over the years.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 9, 2012
    [Social Media] Sales Intelligence Rises
    Today’s buyers are web and social media savvy, they are informed about your offering – and your competitors’ – and they are starting the sales process without you. Just when sales professionals need it most… Sales Intelligence rises.  Who is the real Ba tman ? The real question is what makes Batman a superhero?
  • MARKETING EDGE  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Social Media] The Mayor of Twitterville Talking Change
    Social media can bring people together, case in point, Albert Maruggi and Shel Israel. They would have little chance to break bread except for their new found common ground called social media. Israel reflects on the change social media has made on the initial meeting between individuals. Time 24:46.
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 9, 2009
    [Social Media] Trust: Get It, Measure It, Grow It Online or Offline
    Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. We see selfish a mile away (or thousands of miles away) in social networking. Tweet.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, OCTOBER 27, 2009
    [Social Media] Service Economics in a "Something Failed to Go Right" World
    What I mean is, the idea that Twitter and social media can, and should, be used to enhance our service offerings will almost certainly fail if we just think of it as a service team challenge. Then, however, if you look at the set of problems that might surface in social media you see that these three criteria are not met.
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