WEBBIQUITY | MONDAY, JANUARY 28, 2013
[Social Media] 11 (of the) Best SEO Tools and Keyword Research Guides of 2012
Derek Edmond presents a categorized list of tools for on-page SEO analysis, keyword research, content generation, social media profile link info, competitive analysis, link diagnosis and other functions, then addresses SEO tools for Asia and takes an in-depth look at Bing Webmaster Tools. Which tools work best outside the U.S.?
VOLACCI | MONDAY, AUGUST 19, 2013
[Social Media] 5 Ways Breaking Bad is Killing the Competition with Content Marketing
Breaking Bad has a vibrant presence across platforms including television, website, social media, podcasts, character perspective blogs, videos, iBooks, email marketing and more. Spread through social media. Breaking Bad has a huge social media presence, especially on Twitter. Create paying customers.
MODERN B2B MARKETING | THURSDAY, MAY 14, 2015
[Social Media] Video Marketing of the Future: How GoPro Ups Your Marketing Game
In a time when everyone feels pressure to post important life events, colorful images, and compelling text on social media , a video that encompasses all of these in one automatically strikes a chord with viewers. AdWeek hailed GoPro as one of the “most impressive gadget/social media marketing combinations” ever seen.
DELICIOUS B2BMARKETING | THURSDAY, MARCH 24, 2011
[Social Media] Top 5 Mistakes to Avoid on Your Company Blog
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Analysis?
HUBSPOT | SUNDAY, JULY 13, 2014
[Social Media] What People Read This Week (in Between Watching World Cup Games)
The most socially shared blog posts from this week span a wide variety of topics. Among them you''ll find everything from visual content tools, to interview questions and corporate business babble, to social media obsessions and World Cup tweets. The History of Our Social Media Obsession [Infographic]. Tweet.
WEBBIQUITY | FRIDAY, OCTOBER 4, 2013
[Social Media] How To Analyze and Grow Website Visits
Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership. Social media sites (e.g., Google Analytics is used on more than half of all websites.
THE EFFECTIVE MARKETER | TUESDAY, APRIL 30, 2013
[Social Media] The New Rules of Lead Generation: Book Review
He says “You are constantly testing and anlyzing your results to see which lead generation tactic works best for you” This is important, because you don’t want to go ahead and spend money on certain tactics just because your competitor is doing it or because it is being talked about in the media. Social Media Advertising.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JUNE 3, 2014
[Social Media] Authorship and the Invisible Blogger: Are you writing yourself out of success?
70 Rising Social Media Stars. Related Stories Lifehacks for the Modern Marketer Where does social media fit in the marketing mix? 70 Rising Social Media Stars. My friend and podcast co-host Tom Webster recently penned a really honest and thought-provoking post called “ Authorship.” Are there any?
FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 26, 2014
[Social Media] The 5 Most Important Questions Hiring Managers Should Ask – but Don’t
That’s minimal exposure on social media. Social media is so important today, why would you hire a rookie? Hiring managers are making a big mistake – they are asking the wrong questions. Most often they want to know your role and for whom you worked. But that’s the wrong question. Tell me about it.
HUBSPOT | WEDNESDAY, OCTOBER 3, 2012
[Social Media] Twitter 'Surveys' Announced Alongside New Nielsen Partnership
Today, Twitter announced an exciting new partnership with media measurement and analysis company Nielsen. Hey, any tools out there to help marketers better measure some of the softer and fluffier metrics we deal with -- brand impact being at the top of that list -- is a welcome addition to our social media toolkit. Anyway.
FEARLESS COMPETITOR | THURSDAY, MAY 19, 2011
[Social Media] My interview of the content marketing expert, Jim Burns of Avitage, Part 1
He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | Using Video in B2B Marketing. Content marketing is a critical business imperative today. In this episode, Jim talks about what video is and how it should be used/thought of.
SYNECORE | SUNDAY, FEBRUARY 17, 2013
[Social Media] Integrated Digital Marketing: The Basics
Integrated digital marketing requires businesses to synergize their marketing efforts across various media in real-time. Further s hattering our understanding of traditional SEO, Facebook has introduced a viable social search engine with Graph Search, while Google is expanding its Adwords to automatically include mobile.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 12, 2011
[Social Media] Aha! Marketing Leaders Reveal Their Most Powerful Marketing Insights from 2011
Tweet At the B2B Summit 2011 in San Francisco, Daniel Burstein, Director of Editorial Content at MECLABS, asked me and a few other attendees to reveal our most important “aha” moments in 2011. In fact, this will be well worth investing nine minutes to watch if you want a serious dose of inspiration and insight. Everything I thought was true wasn’t.”
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, FEBRUARY 17, 2013
[Social Media] Yes, You Were You Born to Blog.
And yet, blogging remains enigmatic to many, a seemingly insurmountable wall. I’ve had many requests to create a simple, human book on blogging that is similar in tone to The Tao of Twitter — something you can read in under two hours and feel uplifted, inspired, and confident about diving into new social media territory.
THE FORWARD OBSERVER | TUESDAY, JULY 30, 2013
[Social Media] B2B Content Marketing: How To Get Your Prospects To Love You
Or in the case of media relations, an editor had to be pitched (or begged) to gain exposure. When distributing your content, keep in mind that the half-life of a social media link is about three hours (about 90 minutes for Twitter). But social media is becoming increasingly visual , and rewarding of visual content.
SYNECORE | FRIDAY, AUGUST 21, 2015
[Social Media] What is an Inbound Marketing Campaign?
The three most common marketing channels are your website, email marketing, and social media platforms. Social Media. People are constantly interacting on social media with family, friends, and brands; make sure your brand stands out. Setting Campaign Goals. Marketing Offer. Here are some examples: eBooks.
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 17, 2015
[Social Media] Infographics are great for Content Marketing
Likeable Local is Social Media Marketing Software to make YOU more Successful. (My favorite marketing word is YOU, because it’s all about you.). If you need new customers, visit Find New Customers. They even created this mobile site for Find New Customers here, which you should use from your mobile phone or iPad.
DIGITAL B2B MARKETING | TUESDAY, AUGUST 28, 2012
[Social Media] 7 Characteristics of Tomorrow’s Best B2B Marketers
If you are looking for another article that lists search, social media, persona development or lead management, this is not it. Those are skills that can easily be learned by the right person. The more important thing to know is what type of person can learn both the skills they need today and the new ones they will need tomorrow?
HUBSPOT | TUESDAY, APRIL 17, 2012
[Social Media] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
Are you considering how influential social proof can be in that mix? While product reviews are only one type of social proof, those are some pretty persuasive statistics to consider. Are you giving the social proof of your business the visibility it deserves? What Is Social Proof? Categories of Social Proof.
INBLURBS | TUESDAY, APRIL 17, 2012
[Social Media] How do you protect your Business from Time Thieves?
How B2B Marketers Can do Social Media Lead Generation the Smart Way. We all know them they request information or better a quote for products and services, you invest time and enthusiasm to help them and they do not come to the point or even to a deal! But don’t panic and remain calm. You safe your time on evaluating his stuff.
DIGITAL B2B MARKETING | THURSDAY, JANUARY 9, 2014
[Social Media] Change Is Overdue
The now common refrain says every company is a media company and every individual is a publisher. Many, like the media companies of old, are using content to earn that attention. share your content on the social media!) In one sense, it is true. The Black Hole of Content. Expert advice. Investigative reports. Share them!
WINDMILL NETWORKING | WEDNESDAY, JUNE 27, 2012
[Social Media] How to Build Search Engine Ranking Power with a Google Plus Brand Page
Unlike some of Google’s previous toe-dippings into social media (Buzz, Wave), G+ is not a bolt-on. While my business card says “social media marketing,” I have a good background in search engine optimization (SEO). Mark is Director of Social Media Marketing for Virante. Why do I say this?
SAZBEAN | THURSDAY, JANUARY 26, 2012
[Social Media] The Ultimate Checklist for Integrated Marketing
Successful inbound marketing requires a hand in a number of different marketing channels, from blogging, to social media, to email, SEO, PPC, and even live events. Email and Social Media. It’s all about social media. Be sure you’re adding social media sharing buttons (e.g.
FEARLESS COMPETITOR | TUESDAY, MARCH 17, 2015
[Social Media] Happy St. Patrick’s Day from Find New Customers!
Patrick’s Day! (We call ourselves Likeable because Find New Customers is partnered with Likeable Local , which is Social Media Marketing Software to make YOU more Successful.). As you can see below, social media advertising is a much less expensive way to reach a lot of people, and Facebook is the cheapest and best for all.
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 1, 2012
[Social Media] The Most Toxic Words In Marketing
” While social media gets much of the recent credit for this phenomenon, it has existed forever, long before the famous shampoo commercial that explained how happy customers “tell their 2 friends, who tell their 2 friends and so on, and so on.” So you should thank them! The opposite of being grateful is being rude.
VERTICAL RESPONSE | WEDNESDAY, AUGUST 22, 2012
[Social Media] Social Local Mobile: What is it & How Does it Impact My Business?
An offshoot of Hyperlocal Search , SoLoMo stands for Social-Local-Mobile. This is an example of a local business rewarding their customers who use social applications on their mobile devices while visiting their establishment. The post Social Local Mobile: What is it & How Does it Impact My Business? All rights reserved.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MAY 8, 2013
[Social Media] 5 Keys Ways The Smartest CEOs Use Outside Contractors
Social Media. presence on Facebook, Twitter, and Pinterest can be capably managed without a social media manager or outside help, right? 83% of Twitter followers and 71% of Facebook fans expect a response to social media customer service queries within 24 hours. Content Creation. Lead Data and Qualifying.
THE EFFECTIVE MARKETER | THURSDAY, MAY 3, 2012
[Social Media] What My Paper Route Taught Me about Content Marketing
Relying on automated feeds to push content rather than building genuine social media connections. Today, content marketers must support readers who find content via RSS, email subscriptions, bookmarking sites, social media, and organic search. Social Sharing. Note: This is a guest post by Brad Shorr. Theming.
NUSPARK | FRIDAY, JULY 15, 2011
[Social Media] A Lead Generation Plan Begins With Content Marketing Strategy
Now we get to social media. Content is the fuel that drives social media, and engaging with audiences most likely to be interested builds relationships which can lead to sales. Per above, you’ll be coached on how to strategically promote content through the social media channels to generate leads.
SAVVY B2B MARKETING | FRIDAY, JANUARY 7, 2011
[Social Media] Savvy Week in Review - January 7
B2B Social Media Landscape - by @basebot Base One in the UK has created a very cool, clickable look at all things social media (and we're honored to be featured in Twitter Square amongst great company If you're looking for inspiring ways to kick off the new year, look no further. Enjoy! And Happy New Year! Think again.
SAVVY B2B MARKETING | THURSDAY, JUNE 2, 2011
[Social Media] B2B Fail: Confessions, Apologies, and Questionable Motives
Oh gods of marketing, social media, and E-mail forgive me. Chris Reimer of Rizzo Tees and Leslie Hughes of Punch Media have both blogged about similar experiences. In both cases, Chris Ott, Director of Social Media and Technology at Referral Key, responded to their posts either in the comments or via E-mail.
WINDMILL NETWORKING | THURSDAY, NOVEMBER 13, 2014
[Social Media] Your Content Is Not As Good As You Think
really want to know not only what the leadership of a […] Author information Justice Mitchell This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Twitter | Facebook | LinkedIn | YouTube | Your Content Is Not As Good As You Think by Justice Mitchell - Maximize Social Business.
INFLUITIVE B2B | WEDNESDAY, OCTOBER 21, 2015
[Social Media] Forrester: Advocate Marketing Is Critical To B2B Success
The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. The rise of social sharing has made leveraging word of mouth and social proof a must for B2B companies. Higher brand reach at lower cost.
CRIMSON MARKETING | MONDAY, OCTOBER 5, 2015
[Social Media] From Persuasion to Participation: The 5 Values for Nurturist Organizations (with Daina Middleton, Twitter’s Head of Global Business Marketing)
That was before the Internet and social media created the sense of connection and transparency that consumers enjoy today. Daina is an expert in social performance and digital marketing solutions, business turnaround, global expansion, digital martech, data and analytics, and company culture.
PWB MARKETING BLOG | MONDAY, APRIL 21, 2014
[Social Media] Know Your Audience
In this era of social media, one has to consider issues like this with an even more watchful eye. After this billboard went live, social media completely lit up with negative comments and outrage. A competitor of one of our clients recently ran this billboard in a nearby market. Yes, it’s funny (to some). Amuse them.
HUBSPOT | FRIDAY, JULY 6, 2012
[Social Media] Memejacking: The Complete Guide to Creating Memes for Marketing
They're funny, clever, and great for social sharing. Rather than creating something from scratch and crossing your fingers that it ' goes viral ,' you're leveraging an idea that is already successful. 2) They Make Great Social Media Fodder. Plain and simple, plant your meme in prime sharing environments -- social networks.
I-SCOOP | SUNDAY, APRIL 6, 2014
[Social Media] Content marketing and inbound marketing: what is what?
relevant and optimized use of content is essential in all marketing tactics: from email marketing to social media marketing and inbound marketing. When defining content marketing, we like to use a rather pragmatic, holistic and customer-centric approach. look at inbound marketing and how it is related with content marketing.
HUBSPOT | THURSDAY, NOVEMBER 12, 2015
[Social Media] How to Be More Productive: Tips & Tools for Boosting Your Performance at Work [Free Ebook]
Whether it's social media, email, or that conversation two desks down, even the most diligent work can struggle to maintain focus. If only there were more hours in a day. For most marketers, this is something we find ourselves asking all too often. In fact, the average office worker becomes distracted every three minutes.
SAZBEAN | MONDAY, JANUARY 28, 2013
[Social Media] Get Social In Remodeling Your Pitch to Consumers
It seems you can use social media for just about anything these days, especially when it means reaching out to consumers looking to spend money on remodeling their homes. Given those numbers, you would almost be foolish in 2013 not remodeling your approach to social media if it hasn’t been very stellar to date.
SAZBEAN | MONDAY, SEPTEMBER 3, 2012
[Social Media] Knowledge in the Internet Age [infographic]
So fast that you probably heard about many recent events online before you heard about them through traditional media like radio or tv. This isn’t just a US phenomena, social media has become the main media source for millions of people (at least the initial media source). News travels fast.
WINDMILL NETWORKING | WEDNESDAY, APRIL 9, 2014
[Social Media] Why Marketers Should Go Rogue with Blogger Outreach
Why Marketers Should Go Rogue with Blogger Outreach by Kristen Matthews - Maximize Social Business. Related Stories How to Find Relevant Subreddits for Your Business Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome 7 Ways To Be More Productive On Social Media. When I coach … Continue Reading.
WINDMILL NETWORKING | MONDAY, OCTOBER 20, 2014
[Social Media] 15 Steps to Building a Better Facebook Contest
He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 15 Steps to Building a Better Facebook Contest by Jim Belosic - Maximize Social Business. That’s why so many companies run them. Facebook
IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 17, 2014
[Social Media] 5 Marketing Takeaways From Dreamforce 2014
All business is social business – Social media is here to stay and now plays a critical role in all business. Social has become the preferred medium of communication for consumers and businesses to connect, share content, and communicate. Here are 5 key marketing takeaways from this year’s Dreamforce event: 1.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 9, 2012
[Social Media] Mad Marketing TV is educating the world – and me
Mad Marketing TV , the TV-like show sponsored by Act-On Software and hosted by yours truly, Jeff Ogden, President of Find New Customers is bringing the world great insights on marketing and sales – buyer personas, content marketing, social media, Think Like a Publisher, Differentiation and more. This is how it happened.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 10, 2013
[Social Media] The Best Marketing Conferences In 2014
crowd-sourced that list from my social media connections. Join us for an oasis of Fresh Thinking and inspiration across a wide range of exciting, timely, and relevant subjects - including Innovation, Advertising, New Media, Brand Strategy, ROI, Design, and more. Which marketing conferences are you attending this year? VIEWS.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 30, 2013
[Social Media] Which Channels Will Marketers Measure for Next Generation Digital Body Language? [CHART]
While email is still considered their most important and frequently used channel, marketers surveyeted rated social media as a close runner up. We’re seeing a shift from outbound, advertising, and intuition based marketing to a new inbound model that emphasizes digital channels, multiple touchpoints and data analysis.
MI6 MARKETING AGENCY | SUNDAY, NOVEMBER 15, 2015
[Social Media] Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation
This Mi6 Round Up includes a glimpse into how marketers buy technology; Buffer’s challenges with declining web traffic from social media channels and the challenges (and opportunities) facing startup ecosystems in Canada. ——– 2) We’ve Lost Nearly Half our Social Referral Traffic in 12 Months. from Buffer.
CONVERSIONATION | SUNDAY, AUGUST 1, 2010
[Social Media] Listening to feedback and offering customer service online: how do you prioritize?
Social media are said to be great for customer service purposes. And many companies do have a social media presence to service their customers. guess you know the names of those that do it. Click the title to read more
TRADESMEN INSIGHTS | THURSDAY, NOVEMBER 3, 2011
[Social Media] Lack of Resources is Biggest Challenge for B2B Marketers
In the B2B field where we operate, social media wasn’t even on the radar screen a few years ago, but now it’s at the forefront. While social media doesn’t have much outside costs, it does take its toll on inside time and talent. “The Road to Hell is paved with good intentions.”
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, SEPTEMBER 20, 2012
[Social Media] Make the Most of Your Blog
Use social media. There’s a reason why “use social media” is a tip on nearly every business blog post on the Internet – it works! Today's post from the Chamber of Commerce features business-growth advice for small companies. Business blogs are a great way to give potential clients free information and boost your brand.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 26, 2015
[Social Media] 5 Ways to Differentiate Your Marketing Content
He has managed teams in Europe and North America, led the integration of social media for B&O for the best part of a decade and is the architect behind B&O’s brand journalism program. It was the key to unlocking the value of social media. Follow Simon on Twitter @mrjonesinsf. We need to produce more. Crazy?
NUSPARK | SUNDAY, JULY 24, 2011
[Social Media] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Other forms of online media placements can also attract audiences to download content. Social Media.
DIGITAL B2B MARKETING | MONDAY, MARCH 19, 2012
[Social Media] Inbound Marketing for B2B: Discussion Recap
Marketers Have Only Tapped the Surface of Inbound’s Potential Steve Cassady ( @stevecassady ) shared a great example of using targeted social media to trigger conversations (his example is included in the chat summary below). Inbound marketing is a clear trend in B2B marketing. Here are my key takeaways from the discussion. 1.
FEARLESS COMPETITOR | MONDAY, JUNE 6, 2011
[Social Media] How to Find New Customers – our most popular white paper
He presented at the 140 Social Media Conference on Long Island and appears on Sales Lead Management Radio on June 9th. “Don’t know how I connected w Jeff Ogden, but he’s author of hot white paper “ How to Find New Customers.” Liked it a lot. So much written re: demand gen, but most is too complex.
CRIMSON MARKETING | TUESDAY, JULY 22, 2014
[Social Media] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing. “Science holds the key to unlocking human potential.”
BLUE FOCUS MARKETING | TUESDAY, JULY 16, 2013
[Social Media] Announcing @SocialEmployee (McGraw-Hill) & Book Trailer #IBM #Cisco #Dell
We are thrilled to announce the upcoming release of our new book, The Social Employee: How Great Companies Make Social Media Work , out August 23 through McGraw-Hill ! These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. David A.
SAZBEAN | SATURDAY, MARCH 30, 2013
[Social Media] Top Internet strategy, marketing and technology links for the week of March 30, 2013
News & Notes
SAZBEAN | SATURDAY, MARCH 2, 2013
[Social Media] Top Internet strategy, marketing and technology links for the week of March 2, 2013
Search Engine Watch) How to Generate Quality Traffic with Display Advertising (Search Engine Watch). News & Notes
SAZBEAN | SATURDAY, FEBRUARY 23, 2013
[Social Media] Top Internet strategy, marketing and technology links for the week of February 23, 2013
News & Notes
SAZBEAN | SATURDAY, DECEMBER 1, 2012
[Social Media] Top Internet strategy, marketing and technology links for the week of December 1, 2012
News & Notes
SAZBEAN | SATURDAY, NOVEMBER 10, 2012
[Social Media] Top Internet strategy, marketing and technology links for the week of November 10, 2012
News & Notes
SAZBEAN | SUNDAY, OCTOBER 7, 2012
[Social Media] Top Internet strategy, marketing and technology links for the week of October 7, 2012
Here are the top Internet strategy, marketing and technology links for the week of October 8, 2012… Why You Need to Market Your Marketing (Convince & Convert) Read Impact Equation to Help You Harness Your Social Media Message (Small Biz Trends) Why Social Media Makes Customer Service Better (Mashable!)
SAZBEAN | SUNDAY, JUNE 10, 2012
[Social Media] Top Internet strategy, marketing and technology links for the week of June 9, 2012
Social Media Companies: A Cheat Sheet (Mashable!). How to approach social media for marketing versus support (eConsultancy). Pinterest for Business Growing in Popularity (Social Harbor). How to Become “The Social Enterprise” (The Strategy Web). Easy Ways to Grow Earned Media (Mashable!).
SAZBEAN | SATURDAY, MARCH 24, 2012
[Social Media] Top Internet strategy, marketing and technology links for the week of March 24, 2012
Ethics and Social Media: Where Should You Draw the Line? Why Your Company is Screwed if You Don’t Go Social (Business Insider). Social Media Helps Spread News but Doesn’t Drive It; Pew Research Finds (Simply Zesty). More Facebook Changes Impacting Businesses (Social Harbor). Mashable!).
SAZBEAN | SATURDAY, MARCH 10, 2012
[Social Media] Top Internet strategy, marketing and technology links for the week of March 10, 2012
Here are the top Internet strategy, marketing and technology links for the week of March 10, 2012… Why Small Businesses Need BOTH Social & Search (SmallBusinessSEM). Half of SMBs Use Social Media for Marketing (Marketing Profs). Enterprises Opening Up to Social Networking (CIO.com). Social Times).
SAZBEAN | SATURDAY, FEBRUARY 11, 2012
[Social Media] Top Internet strategy, marketing and technology links for the week of February 11, 2012
Six Tips for Practicing Safe Social Media [Slide Show] (Marketing Profs). Measure Your Social Media ROI with Google Analytics Part 3: Advanced Segments (eMagine). Social Selling: How to Ethically Reach your Followers and Drive Sales (Spin Sucks). Essential Spreadsheets for Social Media Analytics (Mashable!).
THE B2B RESEARCH BLOG | FRIDAY, SEPTEMBER 27, 2013
[Social Media] A blueprint for customer service excellence
This formula holds true regardless of how customers make contact – by phone, email, online or social media. Relationships matter in B2B. But for many B2B businesses it’s simply not commercially viable to individually account manage each customer. It minimises the effort the customer needs to put in. perspective.
MODERN B2B MARKETING | MONDAY, MAY 24, 2010
[Social Media] 5 Free B2B Marketing Tools
Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Social Mention. Social Mention is a free marketing tool that provides real-time alerts and analysis of online brand mentions.
EARNEST ABOUT B2B | FRIDAY, SEPTEMBER 14, 2012
[Social Media] The lesser known adman who could teach us all a thing or two: Howard Luck Gossage
Billed as ‘1960s America’s most innovative, influential and irreverent advertising genius’, Gossage was arguably the inventor of interactive marketing and the concept of social media as we know it. “If something’s worth doing, it’s worth overdoing.”. There’s a book that’s been doing the rounds here at Earnest these last few weeks.
MODERN B2B MARKETING | MONDAY, NOVEMBER 23, 2009
[Social Media] How B2B Social Media Marketing Drives Inbound Leads (Hint It’s All About Risk and Brand)
This is the hard-to-measure but undeniable connection between brand building and lead generation, between buzz and demand, between social media and inbound leads. Stay tuned for my next post, where I'll describe the four key connections between social media and brand. The B2B buying process is far from rational or simple.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 4, 2014
[Social Media] Social advocacy marketing gains legitimacy
This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. Sprinklr has come out and told the marketplace that it is a critical component of the integrated social media stack. We are dramatically reducing the cost of social sharing at scale.
HUBSPOT | THURSDAY, MARCH 5, 2015
[Social Media] Why Journalists Are Outranking Marketers in Search (And How We Can Compete)
Our first test compared search performance by domain type -- company blogs vs. publications (such as news or media sites). In order to increase key factors such as user behavioral signals, it is important to develop strong distribution channels across email and social media. How much better? Nearly 800% better. Recency matters.
DELICIOUS B2BMARKETING | WEDNESDAY, NOVEMBER 10, 2010
[Social Media] The Three Biggest Mistakes Companies Make with B2B Websites
It’s the first thing people view when doing a search or following up on a recommendation made on social media. Focus on fixing these three issues with your website before developing your social media and content strategy. Dianna Huff helps B2B companies get found in Google through SEO, content creation, and social media.
KOMARKETING ASSOCIATES | THURSDAY, DECEMBER 5, 2013
[Social Media] 12 Simple Ways to Build Links Through Events
One of the amazing things about social media is the ability to immediately connect with people all over the world. Events are jumping on the bandwagon, creating Twitter and Instagram hashtags for shows, and encouraging attendees to take photos to be featured on the event’s blog or social media pages. Registration.
MARKETING EDGE | WEDNESDAY, FEBRUARY 16, 2011
[Social Media] Name Your Favorite “New Small” Technology
Hitting on a single topic in marketing, social media and business communications. Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. By mixed I mean other than the geek set. Author Phil Simon surely. Quick and to the point. In his [.]
TRADESMEN INSIGHTS | TUESDAY, AUGUST 11, 2015
[Social Media] 8 Practical Uses for Livestreaming
are all names that are appearing more and more in social media marketing news. Incorporate your livestream into your social media promotion. Marketing Tools Social Marketing digital events GoTo Meeting GoTo Webinar hangouts live streaming Meerkat Periscope Rachel Kerstetter virtual events youtubeWebinars. 2.
VIRALLY BLOG | TUESDAY, FEBRUARY 17, 2015
[Social Media] Get Social Kent
So, the Virally team are going to be having a stand at Get Social Kent! Get Social is the biggest Social Media event in Kent, held on Friday 27th February, and is in partnership with ZC Social Media and Kent Invicta Chamber of Commerce. Hi guys! To pop along please book here: [link]. Events
NUSPARK | THURSDAY, JANUARY 12, 2012
[Social Media] Focus Roundtable Recap: Optimizing Landing Page Conversion Rates
I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. How to implement A/B tests and what factors to consider.
SYNECORE | WEDNESDAY, JULY 10, 2013
[Social Media] From the Intern Desk: A Guide to Digital Marketing Acronyms
They let me share my tips on social media a couple of weeks ago, and well, since I didn’t cause a fiery mess, they’re letting me spew my two cents again – lucky you! I’ve got to say, I’ve learned a lot at this desk in the past month and a half (I know, I actually have a desk!). Hello again! It’s lyss.c, the intern at Synecore Tech.
HUBSPOT | MONDAY, NOVEMBER 26, 2012
[Social Media] New Facebook Data Shows How Questions Impact Comments, Shares & Likes [INFOGRAPHIC]
Last week, we presented our readers with some interesting data about the impact of social CTAs on Facebook engagement. By asking questions, the social media managers behind those pages are hoping to generate responses, thereby increasing engagement rates. Digging into a large data set of more than 1.2 Marketing Takeaway.
KOMARKETING ASSOCIATES | MONDAY, JANUARY 13, 2014
[Social Media] Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers?
Social Media Today predicts “short attention span storytelling,” including VINE videos, Instagram photos, and motion GIFs, will take center stage in the year 2014. Without a coherent story to bring together the message,” writes Social Media Today, “all [readers] have is more disconnected dots, more noise, more confusion.”.
PAUL GILLIN | THURSDAY, SEPTEMBER 15, 2011
[Social Media] Measuring the Immeasurable
The authors argue that the influence of media in general, and social media in particular, is greatly overrated. In the mainstream media world, audience was associated with influence because we had few tools to understand the true dynamics of decision-making. If a teenager calls something “sick, it’s a compliment.
WRITTENT | TUESDAY, APRIL 22, 2014
[Social Media] 25+ Phenomenal Resources to Help You Market Your Blog Better
Jeff Bullas authored the best selling book Blogging the Smart Way — How to Create and Market a Killer Blog on Social Media. He also speaks at digital and social media marketing conferences across the globe. Buffer – you know, that awesome tool that automates social media? Social Media Examiner.
FEARLESS COMPETITOR | SUNDAY, MARCH 2, 2014
[Social Media] The Next Big Thing in Marketing – Local Marketing
And social media has changed everything too – Yelp, Google Places and more. As an award-winning marketing expert, I think a lot about what’s next. Marketo went public. Hubspot is about to go public. Dropbox and Box,com are hoT too. Whos’ next? He’s also a guest on Marketing Made Simple TV. Demand Generation
B2B LEAD GENERATION BLOG | MONDAY, MARCH 17, 2014
[Social Media] Marketing 101: How to get started in lead generation
There are many ways to learn this – surveys, social media monitoring, interviews with current customers, A/B testing, conversations with Sales, Services and Customer Support …. Value Proposition: How to use social media to help discover why customers buy from you. Social Media Marketing: 4 basic tips for getting started.
HUBSPOT | TUESDAY, JANUARY 31, 2012
[Social Media] What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff
And Mr. McDonald is right; organic search and social media marketing are more efficient than advertising. But the assumption that digital media is free is one that too many marketers fall into, and P&G should be cautious not to make that mistake. Integrating Content Creation, SEO, and Social Media.
EVERYTHING TECHNOLOGY MARKETING | WEDNESDAY, MAY 30, 2012
[Social Media] Take the 2012 B2B Content Marketing Survey
Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision. Should I outsource content creation? What forms of content work better than others?
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, AUGUST 1, 2013
[Social Media] The hidden leadership skill you can ignite today
think this also shows up on the social web, doesn’t it? think this also shows up on the social web, doesn''t it? Randy Gilson and his house of many colors. used to travel to Pittsburgh on business a lot (great city!) and always stayed at the same hotel near the office. “HELLO MARK! How are you doing?” It''s not a.
EB2BLEADS | MONDAY, SEPTEMBER 5, 2011
[Social Media] What Does Inbound Marketing Include
Traditional outbound marketing agencies have relied on broadcasting message to individuals or companies that represent a certain target profile or market segment using mainstream media. Positioning in search engines and referrals from social media. Media enquiries, subscribers, downloads and inbound links.
WINDMILL NETWORKING | FRIDAY, MARCH 20, 2015
[Social Media] A Detailed Guide to Using Slideshare Analytics
She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | A Detailed Guide to Using Slideshare Analytics by Ann Smarty - Maximize Social Business. Slideshare has become a staple of content creation in recent years. SlideShare
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 8, 2012
[Social Media] The social web. Where dreams really do come true.
Here’s to Chelsea, social media, 200,000 views of her video, and the power to make dreams come true: Personalities of the social web YouTube and video chelsea gill jason segelHere it is: (If you cannot view this video, you can see it HERE. But that was just the beginning. It was a wild week for Ms. Gill: Jan.
KOMARKETING ASSOCIATES | MONDAY, FEBRUARY 25, 2013
[Social Media] KoMarketing Heads to #SMX West 2013
SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more. Our Director of Online Marketing Casie Gillette will be heading out to San Jose March 11th-13th for SMX West.
FEARLESS COMPETITOR | THURSDAY, MARCH 13, 2014
[Social Media] Check out Dave Kerpen – our featured guest on Marketing Made Simple TV today
Dave Kerpen is founder and CEO of Likeable Local, the co-founder and Chairman of Likeable Media, the NY Times Bestselling author of 3 books, an international keynote speaker, and the #1 LinkedIn Influencer of all time in page views, ahead of Bill Gates, Jack Welch, Mark Cuban, and President Barack Obama. Hop right over and watch Dave now.
B2B MARKETING INSIDER | THURSDAY, MARCH 1, 2012
[Social Media] The One Chart Every Marketer Needs To Understand
Last year I announced that change was coming to B2B Marketing and urged marketers to get ready… Earlier this week I wrote about the decline of trust in traditional news media, CEOs and government officials and the corresponding rise of the employee-brand. Marketers need to skill-up on digital (and social and mobile) and fast.
SAVVY B2B MARKETING | TUESDAY, DECEMBER 13, 2011
[Social Media] Savvy Toolkit - Hubspot's Marketing Grader
From Hubspot's announcement message the Marketing Grader aims to answer: * Is my marketing more or less effective than my competition's? * Are my marketing efforts generating enough leads and sales? * Is my web presence optimized for mobile devices? * How effectively is my business using social media?
WINDMILL NETWORKING | THURSDAY, APRIL 19, 2012
[Social Media] Improving Your Social Recruiting on LinkedIn: 5 Tips to Optimize Your Company Page [INFOGRAPHIC]
Employment expert Alison Doyle defines social recruiting as when companies and recruiters use Facebook, LinkedIn, Twitter and and other social media sites to source and recruit candidates for employment. There are obviously many things you can do to optimize your social recruiting efforts on LinkedIn.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, OCTOBER 1, 2013
[Social Media] The Future of Twitter
And if these topics are not reason enough to tune in, you should listen to this episode just to hear Tom Webster state that he no longer has to suck on the teet of social media. Twitter is at a crossroads. Twitter is also in the middle of placing a bold bet on becoming the go-to “ second screen ” for television viewing.
CRIMSON MARKETING | MONDAY, MAY 18, 2015
[Social Media] You Can’t Buy Thought Leadership: How Smart Content Marketing Works
By strategically placing your content throughout the web — on popular content marketing blogs, YouTube, podcasts , social media, online magazines, etc. Originally published on Social Media B2B. Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? Wrong.
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 19, 2014
[Social Media] How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]
” The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘ Journey to Modern Marketing’ campaign , which included a variety of content tactics, including high-value gated eBooks, videos, blog, and social posts. You may have “met” our friend, “Modern Mark.”
B2B MARKETING INSIDER | TUESDAY, APRIL 3, 2012
[Social Media] The Cost of Bad Content
social media excluding blogs (74%). According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! (I’d love to know what the “other 10%” are doing?). But does anyone have a handle on the costs? looked for answers in 2 separate reports.