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  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 22, 2009
    [Social Media] Prospecting with LinkedIn: a how-to for B2Bs
    In any number of recent posts, we’ve always included LinkedIn in our Holy Trinity of B2B-useful social-media networks.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Social Media] How Facebook’s Graph Search is Embracing SoLoMo
    Although CEO, Mark Zuckerberg, has made a point of emphasizing that the new tool is "not Web search,” many have speculated that Graph Search is the social media website’s attempt to compete with their biggest competitor, Google, in the market for search. Graph Search is Facebook’s debut in to the search engine market.
  • HUBSPOT  |  THURSDAY, MAY 9, 2013
    [Social Media] The Highs (and Lows) of Letting Your CEO Manage Twitter for a Day
    And while all you social media and community managers out there are probably cringing as I say this, I bet the CEOs and Twitter users of the world are cheering and applauding Brian’s noble endeavor. Social media/community managers , I challenge you to give the car keys over to your CEO for a day. Hey, they happen.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 22, 2010
    [Social Media] Social web and new story-telling
    Are there ways to mash-up these social media technologies to tell your story in a new way? Tags: Case studies Social Media best practices YouTube and video Watch this video. It’s less than a minute long. Would this story be told more effectively through. traditional video of this couple? written story? Like a book.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 12, 2009
    [Social Media] The six best marketing blogs you’ve never heard of
    Recent topics include “How to Manage your time on social media,&#   “How to Motivate your Team&# and “Six Tips to Re-Engerize in the Afternoon.&#   It’s not strictly about marketing, but it’s just very well done. Tags: Marketing Solutions blogging social media well most days at least. 
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Social Media] 5 Ways to Create More Touchpoints with Email
    Your social media pages are one example. Include a call to action that takes subscribers to your social accounts and website. Place social media buttons and website links in every email. Adding your social media and website links into your email can be done with the click of a button.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 18, 2012
    [Social Media] B2B gets Pinteresting
    Pinterest has rapidly shot up the rankings to become a major contender in the social media marketing world, ranked third behind only Facebook and Twitter in terms of popularity. To add to this Pinterest functions as a social media channel, allowing users to follow other users that interest them. The new contender. Charm.
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 6, 2011
    [Social Media] This is the week that was: The age of the digital bin man
    There have been many stories recently of organisations slipping up through on social networks, but what about when the bloggers get it wrong – putting businesses in jeopardy. Infographic of the week: You could create your very own infographic around the number of social media infographics being passed around from network to network.
  • VOLACCI  |  MONDAY, AUGUST 12, 2013
    [Social Media] Social Currency: Pay with a Tweet
    Leverage your social media authority in a whole new way with the latest in online currency -- Pay with a Tweet. In fact, it was the first social commerce app ever to win a Cannes Lion award. Social media is a well-known, cost efficient way for small to medium sized businesses to get the word out about your company.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 17, 2014
    [Social Media] Create Your Own Marketing Luck
    Show your colors across the social spectrum – Social media engagement provide a digital footprint of behavioral data and information that can be used to improve your targeting and relevance on your audiences’ terms. 3. by Amanda Batista | Tweet this Feeling lucky? How do you use technology to create your own marketing luck?
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Social Media] Chelsea Clinton, Vice Chair of the Clinton Foundation: #INBOUND15 Featured Speaker
    She embraces social media. All of Chelsea's social media accounts directly reflect her passion and commitment to raising awareness for remarkable campaigns and causes. Chelsea Clinton, Vice Chair of the Clinton Foundation, is no stranger to the spotlight. She's a forward thinker. Register here. Inbound Marketing Daily
  • SYNECORE  |  TUESDAY, NOVEMBER 27, 2012
    [Social Media] 6 Steps to Generate Leads Online with Content
    An effective content strategy should contain written, audio, and visual media. Promote and Engage on Social Media - If content is your brand’s message, social is its amplifier. However, sharing your content on social media is the easy part. Don’t forget this. The same is true with content marketing.
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 22, 2011
    [Social Media] Waiving Speaking Fee for Book Buyers
    B2B is hot topic these days as marketers look for applied wisdom and operational frameworks to help them integrate social media into their existing organizational outreach efforts.  Everyone seems to be interested in the concept of using social media to reach a focused, select group of individuals.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Social Media] Being of Service Matters More than Being Social for Media Relations
    Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? When it comes to media relations, relationships are a big part of the equation. Media Relations Maggie is a PR strategist, freelance writer and blogger.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Social Media] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study).
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 30, 2011
    [Social Media] 4 B2B Insights from Salesforce.com’s Acquisition of Radian6
    But if you are a B2B marketer who is managing or planning social media for your company, here are some reasons why you should care. Create Awareness of Social Media Monitoring Among Salespeople. Depending on a company’s goals, customer satisfaction through social media can also be tracked.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Social Media] 23 Terrific Email Marketing Guides
    ” Online events are also effective, while social media sharing buttons are at the other end of the scale, cited as “very effective” by only 9% of marketers. Opt in email marketing: 9 Powerful eMail Conversion tactics from the Pros by Razor Social. What worst practices or pitfalls should email marketers avoid?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 4, 2011
    [Social Media] 5 Foundational Marketing Books You Need to Read
    by Jesse Noyes | Tweet this Today’s guest post comes from Todd Defren , a principal at SHIFT Communications , a co-founder of Social Media Club and author of the blog PR Squared. He’s work with some of the most respected brands in world. He shares the marketing books he’s derived inspiration from over the years.
  • SAZBEAN  |  SATURDAY, JUNE 1, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of June 2, 2013
    Social Media Explorer) 17 Tips for Achieving Social CRM Success (CIO) What’s the Value of a Google Hangout for Marketers? News & Notes
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 14, 2009
    [Social Media] LA Fire Department has lessons for B2B marketers
    I was in a conference session the other day and a case study on the Los Angeles Fire Department’s use of social media. The first parallel is that at first glance, it’s not obvious what either should be doing in the social media realm. Tags: Social media LAFD Buying Process Education think there are many.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 2, 2009
    [Social Media] The Top 3 Priorities for 2010 Marketing Budgets
    Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). What’s more, social media supports SEO and even branding activities. Tweet This!
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Social Media] Mizuno running long tail outreach marketing case study
    If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. I’ll be presenting from 12:15PM until 12:45PM EDT. It’s free, it’s web-based, virtual, and lasts all day.
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Social Media] Why Your Company Should Hire an Inbound Marketing Agency
    However, the widespread consumer adoption of the Internet, social media, and mobile devices in recent years has forced a fundamental shift in the marketing function away from these increasingly irrelevant outbound practices toward an more nuanced inbound approach. Social Engagement. What is Inbound Marketing? Content Creation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 17, 2013
    [Social Media] 5 Ways to Personalize Emails and Enhance Open Rates
    Modern Marketers are equipped with an arsenal of prospect information garnered through web forms, third-party lists, social media, conference registrations, and a variety of other channels. Here are some tips to help you improve your email personalization: Segment your list separately by social data, such as birthdays, likes, etc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 14, 2013
    [Social Media] We create content and content also creates us
    think my friend J ason Falls put it very well when he stated in the book: “Before the social web, there was always a ceiling or a velvet rope – a limit to where you could go with your influence unless you were somebody famous. by Ian Cleary Related Stories Do you have to cheat to be successful on the social web? Yes, I create content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 4, 2010
    [Social Media] The social web: New battlefield, same war
    Another variation is that the social web has “changed everything&# about business and marketing. Pre-social media, pre-Internet, even pre-mass communications, the fundamental tenet of marketing was this: Establish a brand promise based on consumer trust and never, ever break that trust. No, it hasn’t.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 15, 2012
    [Social Media] Want to Host Your Own Company TV Show? Talk to the Host of Mad Marketing TV!
    Social Media. Social Media. Can You Use the Expertise from Mad Marketing TV for your firm? Mad Marketing TV, the terrific marketing and sales show sponsored by Act-On Software and hosted by Jeff Ogden is the world’s first “TV on the internet” show. Why not do a thought leadership show for your company?
  • WINDMILL NETWORKING  |  MONDAY, APRIL 30, 2012
    [Social Media] Employee Byte: Insourcing Your Social PR
    In this digital era, I’m often surprised how conventional wisdom continues to emphasize journalists (and now bloggers) as  an organization’s primary stakeholders or publics  for “ earned media.” To most conventional media, your business just isn’t that interesting or worthy of real estate space. Outsourcing or insourcing?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 5, 2012
    [Social Media] Are you Utilizing Calling Efforts to Drive Attendance to Your Next Event?
    With all of this in mind, I came across the article, 5 Ways to Maximize Attendance at Your Next Event where Eric Mintz provides some great tips on how to maximize registration and increase attendance through email and social media marketing. This is intelligence that would probably not be discovered through email or social media.
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 14, 2010
    [Social Media] Vital statistics for B2B marketers – The case study
    Back in June, Earnest began its very own social media experiment. Each week the social web turns up a whole plethora of facts and figures – occasionally insightful, sometimes jaw dropping and now and then, just plain bemusing. Various media coverage. ‘Do you think B2B social media is not worth it?
  • THE EFFECTIVE MARKETER  |  SUNDAY, JUNE 21, 2009
    [Social Media] inbound marketing training for free
    Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Veredict: If you are new to social networks, community building, etc. Do you have the people? and measure it religiously.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 9, 2010
    [Social Media] The ultimate blogging smack-down: Schaefer versus Mitch Joel
    Check it out to see what happens when we lock horns on the subject of ghost blogging and social media philosophy in general. Mitch says ghost blogging is fundamentally wrong and that this is force-fitting old thinking into a new media. He’s a solid business consultant and an important voice on the social web.
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Social Media] 18 Ways to Promote Your White Paper for Lead Generation
    Online releases are submitted to major search engines, industry journals, and social networks. Social Media. Of course promote it via social media. Social Sharing. Besides  promoting your white paper via social media, you need to allow others to share it as well.  Generate new leads. Video.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Social Media] Marketing as a Revenue Engine
    Comments included the power of Linkedin, using the website for lead generation, integration with marketing automation, using Search Engine Optimization (SEO) and social media to attract people to the website, and measuring EVERYTHING – all key points. B2B Lead Generation : Is Marketing Really a Revenue Engine? contact-form].
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Social Media] 5 Ways CEOs Can Be Interesting on Twitter [SlideShare]
    That''s an insanely low percentage of CEOs taking advantage of an awesome opportunity -- especially when you know that 90% of these same CEOs believe social media is most important in enhancing company reputation and brand awareness. At the same time, we can also sympathize a bit with these CEOs.
  • VIEWPOINT  |  TUESDAY, JANUARY 24, 2012
    [Social Media] Is It Really B2B, Or Something Different All Together?
    Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. And that can reshape how you consider social media. Sales.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 11, 2015
    [Social Media] Using Data in Holiday Planning and Other Data News
    For digital marketing professionals—whether you’re an SEO, social media marketer, web dev, etc.—this This infographic from Pixel Road Designs (the company of our Chief Social Media Strategist, Brent Csutoras) shows you how to supercharge your marketing and improve your sales this holiday. Want more?
  • MARKETING EDGE  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Social Media] The Mayor of Twitterville Talking Change
    Social media can bring people together, case in point, Albert Maruggi and Shel Israel. They would have little chance to break bread except for their new found common ground called social media. Israel reflects on the change social media has made on the initial meeting between individuals. Time 24:46.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 9, 2012
    [Social Media] Sales Intelligence Rises
    Today’s buyers are web and social media savvy, they are informed about your offering – and your competitors’ – and they are starting the sales process without you. Just when sales professionals need it most… Sales Intelligence rises.  Who is the real Ba tman ? The real question is what makes Batman a superhero?
  • LEADER NETWORKS  |  MONDAY, DECEMBER 13, 2010
    [Social Media] Keeping Trust: Hard to Gain, Easy to Lose
    Perhaps it is the season -- news reports today tell of data breaches at Gawker Media, McDonald's and Walgreen's leading to possible spam outbreaks. The need to create, manage and protect social trust pervades many industries that are based on accountability. For example, consider the impact of social media on HIPPA rules.
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 9, 2009
    [Social Media] Trust: Get It, Measure It, Grow It Online or Offline
    Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. We see selfish a mile away (or thousands of miles away) in social networking. Tweet.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, OCTOBER 27, 2009
    [Social Media] Service Economics in a "Something Failed to Go Right" World
    What I mean is, the idea that Twitter and social media can, and should, be used to enhance our service offerings will almost certainly fail if we just think of it as a service team challenge. Then, however, if you look at the set of problems that might surface in social media you see that these three criteria are not met.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 6, 2012
    [Social Media] Why Your Marketing Plan Needs A Content Strategy, Not Just SEO
    ” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. So, if you don’t have a blog, consider starting one.
  • B2B LEAD BLOG  |  FRIDAY, MARCH 18, 2011
    [Social Media] Friday Wrap-Up: This Week in B2B Marketing Tips
    SXSW is in full swing here in Austin, and it's exciting to see how social media has transformed (and been transformed by) the event. Happy Friday all! B2B organizations are getting more and more involved, and many of our partners, prospects, and customers are hosting events around town this week
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Social Media] A 13-step crash course in digital marketing
    Did you know that in this decade, digital is the only media channel to grow every year? Or Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. The Who owns social media? magazines, newspapers)?
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Social Media] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Here are a few of those presentations for review: Creative Social Strategies: More Than Just Facebook Dallas Digital Summit 2013. Social Media: Integrating Paid, Owned & Earned ad:tech San Francisco 2013. Social Media Markup.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JUNE 3, 2012
    [Social Media] B2B Public Relations: 7 tactics to pull more leads into the funnel
    Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company. You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”. Use social media to promote it.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 3 Free Tools to Create an Awesome SlideShare Presentation
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Free Tools to Create an Awesome SlideShare Presentation by Ann Smarty - Maximize Social Business. This time let’s share some tools that will make a presentation creation a breeze!
  • B2B MARKETING SAVVY  |  TUESDAY, JULY 14, 2009
    [Social Media] A B2B PR Gem: Compliments of Twitter and My Morning Cup O’ Joe
    First, understand that I don’t really do PR – yeah, in another life I owned a PR Agency but today… I’m a Marcom guy with a self-assigned social media exploration agenda.  My morning routine includes a Twitter dose along with my cup o’Joe.  Twitter recently provided an unexpected 140-character, Public Relations gem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Social Media] What you need to know about emerging content forms
    Learn how the Harrisburg Patriot-News and its  Penn Live site is the leading the way with a social-media-first news strategy. Pew research on teens and social media. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Don Imus.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Social Media] 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t by Jim Belosic - Maximize Social Business. Many things. Facebook
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Social Media] Enough Already! 7 Marketing Predictions We're Tired of Hearing
    Though more individuals will impact your business now, customer control in your business isn''t really a new trend sweeping the world of marketing. 3) Social media will be all about engagement. Not to be a Debbie Downer , but engagement isn''t the only thing that works on social media. Who knows? inbound marketing
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 10, 2012
    [Social Media] 5 Stats You Need to Know About Online Video Marketing [Infographic]
    Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. You can thank Brendan Cournoyer , Brainshark’s content marketing manager, for the post below. But it’s not just that video is big right now – it’s that it’s getting bigger.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 9, 2010
    [Social Media] Pioneers, Migrants and Sellers – How Hiring Managers keep getting it wrong
    “He had great experience and industry knowledge, but he just didn’t work out.&# Or at a social media company in NYC, a VP departs after just … Continue reading → Business relationships Demand Generation Fearless Competitor Get Back to Work Faster Leadership Lessons Online Presence
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Social Media] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
    In my work consulting, coaching, and speaking to various organizations on how to leverage social media for their business objectives, I sometimes come across some that I feel can be role models in terms of how they utilize social media for their company. Please briefly first describe your role at Towers Watson.
  • VOLACCI  |  TUESDAY, OCTOBER 29, 2013
    [Social Media] Target Your Social Marketing with Facebook Custom Audiences
    Last Wednesday Facebook announced a full release of its Custom Audiences feature to all advertisers on the mega-sized social network. Custom Audiences is a targeted advertising tool that allows Facebook page owners to upload a list of their email contacts for Facebook to match to social profiles. social media marketing , facebook
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 13, 2011
    [Social Media] Marketing’s Perfect Storm: Copywriting, Optimization & Technology
    There are two things that copywriting is critical for today – social sharing and content. It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization). Marketing Copywriting. Content Optimization. This is both science and art. Marketing Technology.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 28, 2015
    [Social Media] Top 5 Brand Building Strategies for Professional Services Firms
    Dominate the Social Media Space. One of the most highly leveraged brand building strategies available to professional services firms today is based on the growth of social media. Businesses of all types are becoming regular users of social tools such as LinkedIn , Twitter, and YouTube. But how do you do it?
  • B2B MARKETING ONLINE  |  WEDNESDAY, AUGUST 4, 2010
    [Social Media] Give the Emperor some underwear Ed
    There’s no doubt that the latent power of social media in B2B is potentially huge. In the latest B2B Barometer study 78% agreed that B2B social media is more than simply a passing phase. Furthermore, 70% plan to increase spending on social media over the coming year; 1 in 10 significantly.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 21, 2014
    [Social Media] The Rise Of Visual Storytelling
    The social, mobile Web has disrupted businesses in more ways than most people realize. It has impacted the expectations of our customers and our employees who expect social media-like experiences. And this holds up when you look at how the social world is evolving. How can brands compete? Information Overload. Videos.
  • MARKETING EDGE  |  MONDAY, MARCH 12, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  SATURDAY, JANUARY 5, 2008
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 2, 2012
    [Social Media] BuyerZone names Fearless Competitor the #1 B2B marketing blog for 2012
    Social media presence. Written by the sales and marketing expert Jeff Ogden, President of Find New Customers, it shares information on content marketing, lead nurturing, lead scoring, social media and more. Marketing blogging Find New Customers management-best-practices social mediaBlog age. link].
  • LEADER NETWORKS  |  FRIDAY, JANUARY 8, 2010
    [Social Media] Three Keys To The Secret Garden: Credibility, Selectivity and Balance
    Often I read advice on the twittersphere or on blogs about online communities and social media - publish your membership names! Often the best practice issued for B2C social media is dialectically opposite B2B best practice. b2 online communty social media engagementTweet about top discussions!
  • LEADER NETWORKS  |  WEDNESDAY, MAY 13, 2009
    [Social Media] What Community Building and Sled Dogs Have in Common
    The big brands are lined up with shiny new social media engines to get to the finish line first. But is this really what successful social media is all about? We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MAY 18, 2011
    [Social Media] Marketing Charts and Trends « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. You can follow any responses to this entry through the RSS 2.0
  • B2B MEMES  |  TUESDAY, OCTOBER 12, 2010
    [Social Media] Is a Blog Just a Container?
    Would we say that blogging and other forms of social media have not in fact altered the practice of journalism? Or that journalism as we knew it a decade ago can simply be ported into social media without undergoing some degree of transformation? I don’t think so (and, again, I’m not saying that Tinworth thinks so either).
  • AD YOUR COMMENT HERE  |  MONDAY, AUGUST 16, 2010
    [Social Media] 5 Ways to Increase Engagement With Your Content
    Whether it’s in the middle of a blog post or at the end, or as part of a conversation on a social networking platform, a question forces your reader to pause and think about what’s being discussed. Ways to Use Social Media to Inspire Your Writing (socialmediaexaminer.com). Image via CrunchBase. Is it you?
  • B2B MEMES  |  WEDNESDAY, MAY 26, 2010
    [Social Media] Monetize Your Typos
    while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. I was given new hope this weekend, though, while listening to Leo Laporte’s podcast “ This Week in Tech.” Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ.
  • REPUTATION TO REVENUE  |  SUNDAY, MARCH 28, 2010
    [Social Media] Master narratives and framing the debate with B2B marketing
    The company defined a new way of thinking about the role of technology in a whole host of social and economic issues. For small business marketers and consultants focused on social media and search, HubSpot's master narrative about the why and how of inbound marketing is beginning to frame the whole conversation. Delivered."
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 15, 2009
    [Social Media] B2B Marketing Trends From Eloqua Experience 09 Via Twitter
    To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Social Media And B2B Marketing Social media played such a major factor at this event. This post as an example, was written from the product of social media (Twitter). Because it’s real. It’s in the moment.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 9, 2009
    [Social Media] 5 Tricks to B2B Marketing Socially
    Then how do B2B Marketers use that content with Social Media to do the same - here are 5 tricks to Marketing B2B content socially. 1) Tell good Stories - You have a new kind of marketing evolving now – a marketing that is driven by good stories. The reason the sales team loves case studies is it gives them evidence.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Social Media] Savvy Week in Review - August 5
    What Lady Gaga Knows About Social Media Success (That You Don't!) by @SeanPlatt. Google+ is the hottest social topic these days as people start to experiment and the will they-won't they debates rage on. Steps to Building Your Social Media Framework - by @globalcopywrite. How can it be August already?
  • DELICIOUS B2BMARKETING  |  FRIDAY, NOVEMBER 16, 2012
    [Social Media] 10 Things That Can Destroy an Email Marketing Program
    Media. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social. Social Media Community Management Social Commerce Social Integration Social Media Smarts. › SocialSocial Integration. 2013: The Year of Social Merchandising.
  • CLIENT BRIDGE  |  WEDNESDAY, JANUARY 16, 2013
    [Social Media] INFOGRAPHIC: Elements of Inbound Marketing
    From AXZM, here's an infographic that explains what they see as the five essential elements of inbound marketing: email, SEO, social media, content and design. Inbound marketing refers to the idea of earning the attention of potential prospects and drawing them to you website with valuable content. View Original Article
  • CLIENT BRIDGE  |  MONDAY, DECEMBER 31, 2012
    [Social Media] INFOGRAPHIC: Incorporating Visual Elements into Content Marketing
    Social media has forced us to learn to digest information faster and sometimes even at a glance. Therefore, captivating a viewer with visual content will become an important part of content marketing. From Marketo, here's an infographic about how to build a solid content marketing campaign with visual elements. View Original Article
  • SAZBEAN  |  THURSDAY, SEPTEMBER 20, 2012
    [Social Media] Why Brands Should Stop Trying To Be Friends With People
    The rise of social media and the arrival of one-to-one communication has presented a unique problem for brands. When social media first emerged and later became a platform for brands, there was a near universal understanding that brands suddenly had to be friendly. That is the need to develop a personality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 2, 2013
    [Social Media] Five marketing and business lessons from Japan
    No, the world is not all Facebook-crazy. I met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here. Social influence on the rise. Soon, social influence marketing will become a mainstream competency.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 15, 2009
    [Social Media] Two approaches to attain large, engaged Twitter groups
    This week I've been featuring the insights of Dr. Ben Hanna and the provocative findings of the social media strategy he is revealing month by month on his B2BOnlineMarketing blog. The first is a view of social media as an interpersonal medium governed by interpersonal rules.
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Social Media] You’re Blogging It Wrong: 5 Common Content Mistakes
    Putting out interesting, thought-provoking content will encourage others to return to see what else you have to say and to share your posts via social media or email. If you see a lot of questions out on social media channels about a certain topic, write a blog about it. You want to be seen as a thought leader. Takeaway.
  • SAVVY B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2011
    [Social Media] Savvy Toolkit - 100 Awesome Marketing Stats, Charts and Graphs
    Do you still have that one big Scrooge at your office who thinks Social Media, Blogging, Facebook is a passing fad? Some of my favorite stats to share are: In 2011 17% of the total marketing budget is spent on Social Media and the Company Blog. The folks at Hubspot have done it again! Up from 9% in 2009.
  • SYNECORE  |  SATURDAY, MARCH 15, 2014
    [Social Media] Beer Brewing and Inbound Marketing: The Surprising Similarities
    It takes time to develop your strategy, especially while considering every element – email, website copy, social media, blogs, etc. – so they flow consistently together and are all attached to the same brand message. Social media gives businesses a chance to interact with their audience in a funny, professional, or informative way.
  • HUBSPOT  |  WEDNESDAY, MAY 9, 2012
    [Social Media] How to Improve Your Email Marketing With an Integrated Approach
    When individual marketing channels -- social media, blogging, email, search, etc. -- work together to promote an offer, promotion, or even a full-blown campaign, they can generate even better results than they would have on an individual level. Email & Social Media Integration. Email & Search Integration.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Social Media] How to Become a Thought Leader In Your Industry
    Or savvy social skills? Seek connections with your audience through social media, email, or phone calls, so you can share your experiences, talk about your industry and provide value to others. Share other thought leaders’ articles on social media, or mention them in your writing. The key word here is novel.
  • KEO MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Social Media] Google+ Now Easier to Avoid
    Google+ never seemed to gain the sort of widespread traction that other social media channels like Twitter and Facebook were able to achieve. Marketers that were active on Google+ may want to view these latest developments as motivation to revisit their social media strategy and step up their activity on other channels.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 14, 2013
    [Social Media] Meet new Marketing Made Simple TV guests!
    He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource. An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies. Jay Baer.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 29, 2013
    [Social Media] Who is the Hero of our Story? You are!
    We love comments and those who share on social media. With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. Your voice-mail messages go unanswered and your emails go unopened. We feel your pain. You are!
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 10, 2010
    [Social Media] 5 Ways to Prospect for New Business on LinkedIn
    While many social media marketers concentrate on Twitter and Facebook , a lot of Business-to-Business (B2B) Business Development professionals already know that LinkedIn is the preferred place to prospect for new business in social media. Social networking 101 LinkedIn style. 3) Engage in Groups. Please share!
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
    And since that time I’ve been blogging regularly and I’ve been quite active on social media too.  We won a handful of clients too. Internet game plan – blogging and social media. 5. I’ve been running Find New Customers for five years. There were some long slow periods too. What do you think?
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 27, 2011
    [Social Media] How can we help you?
    We write a popular sales blog for OneSource This blog has almost 40,000 readers today We get a score of 100 out of 100 in Twitter and are social media experts We … Continue reading → Demand GenerationIs your company too quiet? Let us help.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 9, 2015
    [Social Media] What are the most reliable content channels to connect with customers?
    consider email marketing as the “glue” connecting your social media content. 2. Research shows that Pinterest drives more web traffic — and more purchases — than any other social media channel. Instagram is HUGE, by some estimates the second-biggest social network behind Facebook. Pinterest.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Social Media] 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Peter Kim delivers his blog posts about social business in short, easy to digest snippets. Social Business and Beyond. 4) Bluleadz. Posts You Might Like to Read: Why Are Social Media Sites Blue? The Future of Social Media (And What That Means to You). How Social Media and Mobile Change Pricing Strategies.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 5, 2012
    [Social Media] Marketing Automation does not make you smarter, better looking or a better marketer
    We love comments and those who share on social media. Happy Cinco De Mayo from Find New Customers ! Find New Customers is working with a software firm in CT. They suffer from a few problems: Little to no engaging content. No lead scoring. No marketing calendar, budget, etc. What do you think?
  • MI6 MARKETING AGENCY  |  FRIDAY, OCTOBER 2, 2015
    [Social Media] Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer
    This Mi6 Round Up includes tips on social selling, Vancouver’s Startup Ecosystem getting downgraded, the importance of technology innovation for countries and a look into the evolving role of two c-suite roles. This Guy Gets Social Selling. Sales and Marketing. Kevin makes some good points. Check out her workshop video below. Suite.
  • PWB MARKETING BLOG  |  THURSDAY, JANUARY 27, 2011
    [Social Media] Five Tips in Choosing a Perfect Domain Name
    If you like what you see and want even more advice on your social media and interactive marketing programs, contact us. B2B Marketing social mediaFor most of our assignments, a domain name is already part of the equation. The problem with coming up with a domain name isn’t the registration process. Avoid hypens.
  • SAZBEAN  |  MONDAY, FEBRUARY 21, 2011
    [Social Media] Review: Topsy Social Analytics
    hidden gem is their Social Analytics which allows you to compare up to 3 different queries over time (in graphical format) for mentions. Topsy’s Social Analytics will definitely be on my regular list of tools. Have you used Topsy’s social analytics? This chart can also be downloaded in csv format. What do you think?
  • THE POINT  |  MONDAY, DECEMBER 6, 2010
    [Social Media] Top 10 Posts on B2B Lead Gen for 2010
    In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut. B2B Marketing Blogs Content marketing SEO Social Media Uncategorized blog promotion blog trafficComments after the fold. 1. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 2.
  • SAZBEAN  |  TUESDAY, JUNE 29, 2010
    [Social Media] 9 Reasons Why You Need to Have a Business Blog
    Showing a bit of personality through blogging and other social media goes a long way towards showing the human side of your business. Tags: Business Content Social Media Social Networks blog blogging blogging for business freemium internet search engines update content web 2.0 But don’t take my word for it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 4, 2010
    [Social Media] B2B Marketing Content: Lure or Lasso?
    But also you can think of this as where you can use your content in other social spaces. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership Tweet This!
  • REPUTATION TO REVENUE  |  TUESDAY, JUNE 16, 2009
    [Social Media] The joy of tweets: Twittering Rocks on Bloomsday
    Perhaps in so doing, we can shift people's interest in social media technologies from egomania and immediacy toward deliberation and cultural reflection," Bogost wrote in an  e-mail from Australia. Tags: Innovation Social Media bloomsday creativity jamesjoyce stephendedalus twitter ulysses Quite natural."
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