• CONTENTLY  |  THURSDAY, JUNE 30, 2016
    [Social Media] 5 Things Marketers Need to Know About Gen Z
    ” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. “That’s a trap social media managers fall into. Facebook is their most important social network. Be real. B2C Brands Gen
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Social Media] Twitter is putting together a team focused on VR and AR
    The social media company has hired former Apple designer Will Mason over at UploadVR reports. Opentopic blog >> techcrunch.com Twitter is beginning to devote resources toward building out a dedicated VR/AR-focused team. Sabatelli spent more than. Cognitive Technology Cmo cognitive technology
  • READYPULSE  |  THURSDAY, JUNE 30, 2016
    [Social Media] 3 Ways to Build Consumer Loyalty
    Marketers are doing whatever it takes to gather and analyze media consumption metrics, which helps them make decisions based off of data and information. Marketers need to communicate the value of their loyalty programs and interact with consumers on mobile, social, in-store, and digital channels to be heard and consistent. Conclusion.
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Social Media] 50 Social Media Tips You Can Use Now – Heidi Cohen
    Opentopic blog >> heidicohen.com To celebrate the Fourth of July, America’s birthday, we’re giving you 50 social media tips. One social media tip for each state of the union. This way you can be a bright star on social media showing your rocket’s red glare. I’m sure you’re using social media for business.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 30, 2016
    [Social Media] SEJ Summit in Chicago Hits on Key Actions for Search Marketers
    In today’s digital landscape, social media increasingly has to prove ROI.  Last Thursday, in Chicago, IL, several members of the KoMarketing team attended the SEJ Summit , a unique conference experience tailored specifically for search marketers. Pay Attention to AMP. With thanks to Gary Illyes. Streamline your code for speed! 
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Social Media] 5 Free Ways to Build Your Personal Brand on LinkedIn : Social Media Examiner
    Opentopic blog >> socialmediaexaminer.com Do you want to build your visibility on LinkedIn? Wondering which LinkedIn features can help? LinkedIn can help you build a professional presence that showcases your work to the people you most want to connect with. Your profile is. Cognitive Technology Cmo cognitive technology
  • BIZNOLOGY  |  THURSDAY, JUNE 30, 2016
    [Social Media] Why big data and content marketing go together
    You need to focus on understanding who the audience is (using social media listening, search keyword analysis, and other techniques), which content those people are looking at (using social analytics and web analytics), and which content is actually creating new customers (through online and offline conversion data).
  • CONTENT STANDARD  |  THURSDAY, JUNE 30, 2016
    [Social Media] What Marketers Can Learn about Digital Storytelling from Humans of New York
    HONY thrives on social media—Facebook Likes, comments and shares, and the same with Instagram and Twitter. As a storytelling platform that thrives solely on organic social media shares and Likes, it’s impressive how much engagement each photo receives. Humans of New York is one of them. million Facebook fans, or 5.4
  • CHIEFMARTECH  |  THURSDAY, JUNE 30, 2016
    [Social Media] Think my marketing tech landscape is too big? It’s missing 1,900 firms
    The products in our database that are not on your landscape show up in almost all of our categories, with the key concentration in advertising, analytics, content, productivity, social media, and email. 3. social media maven, content marketing specialist, demand gen expert). Deep breath. How did you find these companies?
  • ACT-ON  |  THURSDAY, JUNE 30, 2016
    [Social Media] Why Video Is the Future of Content Marketing
    The ROI of this marketing activity is also easier to track since it “lives in confined players” (such as YouTube) and, as a result, travels differently through social media than other types of content marketing assets. GoPro: Promoting Social Good. Are you using video in your content marketing efforts? Why Video Is the Future.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Social Media] Why Content Marketing Volume is Increasing but Engagement Isn't (and What You Can Do About It)
    Before gracing the industry with your content or producing more ineffective blogs and social, you should determine the types of content worth generating and what is likely to promote engagement. On social media, if you are asking questions that are probably going through your customers’ minds, make sure to give them an answer.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Social Media] How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More
    In other words, MeUndies has found a way to use their current customers to reduce cart abandonement, while providing social proof in the process. Users could then take the MP3 recording with them and share it via social media. What’s better than acquiring a new customer? The way they do this is in their “One for One” policy.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Social Media] Why We 'Overspent' on Our Website (And You Should, Too)
    That means reaching out to a firm that has the web design, user experience, project management, online strategy, SEO, social media, and lead nurturing chops to turn your investment into high quality leads and new revenues. As you plan a new website -- or updates to an existing one -- you may wish the sky was the limit.
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Social Media] 5 Key Benefits of Email Marketing
    Opentopic blog >> secretmarketingtrends.com With the overwhelming breakthrough of social media, search engine optimization and mobile marketing, it’s safe to say email marketing is on the verge of death, right? Wrong. Email marketing is alive and well, and it’s arguably the most profitable means of marketing.
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Social Media] How to Achieve Explosive List Growth [7 Case Studies] – Marketing Blog for Conversion Rate Optimization Experts
    Opentopic blog >> opentopic.com According to findings by The Relevancy Group, email alone drives the same amount of revenue as social media, website, and display ad combined. study from Monetate that analyzed. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Social Media] How to Use Facebook Audience Insights: What Marketers Need to Know : Social Media Examiner
    Opentopic blog >> socialmediaexaminer.com Are you looking for a tool to help you target your Facebook ads more effectively? Do you want to learn more about the people your ad reaches before you spend money on it? Even the most effective ad copy can fail if it doesn’t reach the right audience.
  • WRITTENT  |  WEDNESDAY, JUNE 29, 2016
    [Social Media] 29+ Actionable Content Writing Tips [+Examples]
    Telling them to share their thoughts in the comments or share your content on social media is also a great way to make your content actionable. Source: Tribute Media. 6. Source: Social Triggers. To do this, working on improving your writing is an important step. Make Your Content Actionable. Give them the recipe. Where?
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Social Media] How to Achieve Explosive List Growth [7 Case Studies] – Marketing Blog for Conversion Rate Optimization Experts
    Opentopic blog >> opentopic.com According to findings by The Relevancy Group, email alone drives the same amount of revenue as social media, website, and display ad combined. study from Monetate that analyzed. Cognitive Technology Cmo cognitive technology
  • BIZIBLE  |  WEDNESDAY, JUNE 29, 2016
    [Social Media] Building Trust In Social Marketing Metrics With Attribution
    Reproaching social media marketing’s vanity metrics is now almost a cliche. Here is the problem: When ROI is framed in terms of the traditional social marketing metrics, trust is lost. So how do paid media marketers - social marketers, in particular - build trust in the organization with the metrics they report?
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Social Media] 3 secrets to success on social media according to Gary Vaynerchuk
    Opentopic blog >> thenextweb.com With the rise of mobile shopping and conversational commerce, building a strong social media following has become an absolute must. But doing it right requires time, content, and most important of all, strategy. Cognitive Technology Cmo cognitive technology
  • HINGE MARKETING  |  WEDNESDAY, JUNE 29, 2016
    [Social Media] Why Expertise is the Key to Business Growth for Government Contractors
    For example, visible experts make a point to get noticed in print and online media, and as they become better known, so do their firms. Once you’ve identified your target audience, think about what they care about, and figure out how to reach them—think blogs, social media, industry articles, and public speaking. 3: Write a book.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 29, 2016
    [Social Media] Why Expertise is the Key to Business Growth for Government Contractors
    For example, visible experts make a point to get noticed in print and online media, and as they become better known, so do their firms. Once you’ve identified your target audience, think about what they care about, and figure out how to reach them—think blogs, social media, industry articles, and public speaking. 3: Write a book.
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Social Media] B2B Social Media Marketing: 5 Tips to Get it Right – Social Media Explorer
    Opentopic blog >> socialmediaexplorer.com According to a recent CMO survey, overall social media marketing spend by B2B product marketers will increase from 8 percent to 18 percent within the next five years, while social media marketing spend by B2B services marketers will increase from 12 percent to 25 percent.
  • FATHOM  |  WEDNESDAY, JUNE 29, 2016
    [Social Media] You Are Not Your Audience: Why PPC Capabilities are Not Enough
    With options ranging from Social to Shopping to Display , PPCers have no difficulty getting their message to a targeted audience on virtually any digital touchpoint. Use sites that ask for feedback (like professional events and Amazon reviews) or social media outlets. Audience Insights is a phrase often heard in the Paid realm.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Social Media] 8 Great LinkedIn Groups for B2B Marketers
    It is no secret that LinkedIn is a valuable social media platform for B2B marketers. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. B2B Sales, Marketing, Social Media & Lead Generation. eMarketing Association Network.
  • HALEY MARKETING  |  WEDNESDAY, JUNE 29, 2016
    [Social Media] Give ‘Em Something to Talk About
    Do you have a fun and engaging social media presence? We can help you build a new website, establish a social media presence, become a thought leader in your industry, the list goes on and on. What is your company brand? Can you define it? You and your competition are making the same promises.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 29, 2016
    [Social Media] Autoresponders 101
    It could be a simple “welcome to the family” message, an invitation to connect on social media, a promotional offer or discount, links to additional information about your company, products and services, a call to action, or printable coupon. We know email marketing works — the numbers bear it out. Follow-up emails.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2016
    [Social Media] 4 Examples of Content Curation Done Right
    Verne Global began by taking advantage of free buzz generated through social media. More than 50% of Verne Global’s inbound requests for media and PR now come from Green Data Center News, and it usually only takes an hour a day to update — often from a mobile phone. Verne Global data center. Content Marketing
  • LEAD LIAISON  |  WEDNESDAY, JUNE 29, 2016
    [Social Media] How to Make Your Mobile Marketing Work Harder
    Guest Blogs Industry Marketing Sales Sales and Marketing Tools Social Media Solution Guides app duel-screen mobile Mobile Marketing push notifications SMS SMS MarketingThis article was posted as a Guest Blog Post by Jennifer B as it relates to Salesforce.com. Does your mobile marketing match your consumers’ use of their devices?
  • KAPOST  |  WEDNESDAY, JUNE 29, 2016
    [Social Media] Insider Tips for a Pain Free Efficient Marketing Workflow
    Some people dig social media while others get giggles from videos. Want to know the key to efficient marketing workflow? Simplicity. How can your organization get there? Start with an honest review of your marketing workflow in play right now, then rethink and rework pain points by asking one question…. What’s the “why?”.
  • SNAPAPP  |  WEDNESDAY, JUNE 29, 2016
    [Social Media] Keep Your Audience Moving: An Interview With Ardath Albee
    And it got shared 300 times on social media. The next time you’re browsing through a bookstore or amazon looking for your next good or guilty read, chances are you’ll stumble upon a review that claims the work a real “page turner.”. Her writing has appeared in B2B Magazine, Selling Power, and CRM Today, among others. Do they overlap?
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Social Media] 15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner
    When I first started using Snapchat on a regular basis, I noticed right away that it was draining my battery faster than any of my other social media apps. Social Media Pop Culture featured-1 Daily Weekly CanonicalBut despite its success, it isn't the most user-friendly app I've ever played around with. There you have it.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Social Media] How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
    14) Get an email when content gets more than 1K shares an hour on social media from Time.com. Especially when so much of the chatter happens in real time, on social media. Share your informed POV with your social networks with these Recipes. Social Media Content Marketing Professional Development Daily Tactical
  • IKO-SYSTEMS  |  TUESDAY, JUNE 28, 2016
    [Social Media] The 15 Guidelines That Will Unfreeze Your Cold Emails
    Thank social media and minimal blog designs for this. A few layout tips: – Use a default type, color, and size. Why are you so frustrated by sending cold outreach emails? “Because “Because it’s really hard!”, ”, you protest. Fortunately, we’re going to address how to write the perfect outreach email.
  • VISUALLY  |  TUESDAY, JUNE 28, 2016
    [Social Media] Cocktails, Content, and Solutions to the Consumer Journey
    This means creating a consumer-first content strategy ; developing a social media presence that encourages interaction; crafting an email marketing campaign that shares valuable insights with targeted end users; and on and on. Why the major changes? This recognition and awareness encompass the first stage of the consumer journey.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Social Media] Why Sitemaps are Useful in 2016
    You prepare your tone of voice, your marketing strategy is all set, you’re thinking of your social media indicators and you feel that everything is good. Opentopic blog >> socialnomics.net After making or reorganizing your website you need to make your www-voice heard and reach that target public you’ve always wanted to reach.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Social Media] How to Achieve Explosive List Growth [7 Case Studies] – Marketing Blog for Conversion Rate Optimization Experts
    Opentopic blog >> opentopic.com According to findings by The Relevancy Group, email alone drives the same amount of revenue as social media, website, and display ad combined. study from Monetate that analyzed. Marketing ROI Cmo marketing roi
  • SALES ENGINE  |  TUESDAY, JUNE 28, 2016
    [Social Media] Frenemies: The Dangerous Distrust Between Sales and Marketing
    If a person regularly takes the calls-to-action in your outbound email campaigns, downloads content from your website, follows your company on social media, and has visited your product pricing page, that person has self-identified as someone who is very interested in your product or service. So what can you do about it?
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Social Media] Busted! 23 Marketing Myths Held By (Some) Industries
    The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others. 2) "Inbound Marketing is an Internet ‘fad’ that will pass.”. 14) “Writing a few posts on social media is enough to get exposure.”. Don’t get us wrong.
  • CHIEFMARTECH  |  TUESDAY, JUNE 28, 2016
    [Social Media] Where unicorns come from — feeder roles for marketing technologists
    Media. Social Marketing Manager. Social Media and Brand Manager. Social Media Manager. Social Media Analyst. Media: Senior Digital Media Producer. Creative Media Manager. Interactive Media Specialist. Marketing technologists have burst onto the scene in recent years.
  • CONNECTING ELEMENT  |  TUESDAY, JUNE 28, 2016
    [Social Media] Euro ’96 to Euro 2016: Football’s not coming home, but it has gone digital
    Blog digital marketing Euro 2016 influencer marketing social media campaigns social media content creation social media marketing Twitter viral content visual sharingThe post Euro ’96 to Euro 2016: Football’s not coming home, but it has gone digital appeared first on Connecting Element.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Social Media] Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses [INFOGRAPHIC]
    Opentopic blog >> adweek.com Social media has a pretty steep learning curve, and when you’re a brand using these tools for the first time the wealth of information in how to best leverage platforms such as Twitter, Facebook, LinkedIn, Google+ and Pinterest, as well as blogs and video, can be overwhelming. Where do you.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Social Media] 8 SEO and Social Media Trends You Need to Know About
    Opentopic blog >> entrepreneur.com If you feel a bit behind the times when it comes to SEO and social media, I can’t blame you. read the news every day, adjust my company’s and clients’ strategies regularly and still feel behind. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Social Media] How to Achieve Explosive List Growth [7 Case Studies] – Marketing Blog for Conversion Rate Optimization Experts
    Opentopic blog >> pagewiz.com According to findings by The Relevancy Group, email alone drives the same amount of revenue as social media, website, and display ad combined. study from Monetate that analyzed. Marketing ROI Cmo marketing roi
  • BIZNOLOGY  |  TUESDAY, JUNE 28, 2016
    [Social Media] My PocketCHIP is a portable Linux box
    Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. Then I saw that a company called Next Thing Co. But, oh, the PocketCHIP!
  • TYPE A COMMUNICATIONS  |  TUESDAY, JUNE 28, 2016
    [Social Media] The Basics of B2B Social Media Marketing Strategy
    June 28, 2016 by Tom Pick Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels. B2B Marketing Content Marketing Strategy Social Media content marketing strategy Tom Pick Webbiquityread more.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Social Media] The Complete Guide to Instagram Advertising [Ebook]
    Social Media Advertising Daily PromoAs of just last week, Instagram hit a major milestone : the platform doubled its monthly active users to 500 million in just two short years. What's more, over half of those monthly users -- 300 million, to be exact -- are active on the platform daily. That's a whole lot of action.
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Social Media] Top 10 Email Marketing Statistics for 2016
    With a growing number of social media channels to choose from, it’s easy to overlook poor old email marketing. Opentopic blog >> ifactory.com.au And email really is old, with its origins dating back to the 1960s. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Social Media] Brand Networks Releases Social Marketing Stack
    Opentopic blog >> cmswire.com Social software and digital marketing company Brand Networks has released Social Marketing Stack, an integrated, enterprise-based technology platform that’s designed to help brands and companies manage social marketing campaigns.
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Social Media] Social Media Expands Within Marketing Teams While ROI Challenges Remain
    Opentopic blog >> komarketingassociates.com The 2016 “State of Social Marketing” report from Simply Measured recently found that 63 percent of marketing organizations now have social media teams (up from 49 percent a year ago). However, measuring ROI has been labeled as the biggest challenge for the vast majority.
  • WRITTENT  |  MONDAY, JUNE 27, 2016
    [Social Media] Copywriting: The Ultimate Guide
    Write Now: Beginner Copywriting Tips For Effective Online Marketing | Social Media Today. Direct Response Copywriting: 13 Formats Proven To Create Winning Campaigns | Kathryn Aragon Media. If Don Draper Tweeted: The 27 Copywriting Formulas That Will Drive Clicks and Engagement on Social Media | Buffer. Copywriting.
  • INFLUITIVE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Social Media] Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
    Depth Of This Goodwill Social media, online activity, and the mobile. business-to-business (B2B) marketing tools, with social, mobile, and the steady move to. essential to market to and through your advocates, and not simply generate one-off testimonials, because: › social opens up a new world of advocacy opportunities.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Social Media] 150 Content Marketing Tips
    Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Social Media] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. According to PQ Media’s “Global. SOCIAL.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Social Media] Study: How Much of Your Content Marketing Is Effective?
    Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? LEADERSHIP SOCIAL. people just for their media house. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? 68% 16.7%
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Social Media] Content Methodology: A Best Practices Report
    and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. In the.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Social Media] Staffing and Launching Your Content Marketing Program
    in new readers via search and social. return on social. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Social Media] Evangelizing a Content Marketing Program
    50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. could be Hollywood, could be Bollywood, could be the traditional media. 16% 2.9%
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [Social Media] JetBlue’s Documentary Will Make You Rethink Work Culture
    After the film was complete, the company screened it at an event moderated by media mogul Arianna Huffington, who has spoken passionately about how important it is for people to take time away from their work to restore themselves. We were the only ones who could really tell this story among our set.” The U.K.’s
  • FATHOM  |  MONDAY, JUNE 27, 2016
    [Social Media] How Accessibility Is Revolutionizing Influencer Marketing
    The floodgates have been opened by the accessibility of social platforms and content management systems. Anyone can be a social media star or popular blogger and, thus, can build an audience. Social media and content platforms allow celebrities and niche influencers alike to create their own brands. Mediakix ).
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Social Media] Maxus Wins JLL Digital Assignment
    Opentopic blog >> mediapost.com Chicago-based JLL, the global investment management firm specializing in commercial property has appointed GroupM’s Maxus UK as its new digital media agency for is Europe Middle East and Africa region. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Social Media] How to do social media: five tips for SMEs just getting started
    Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Social Media] How to do social media: five tips for SMEs just getting started
    Marketing ROI Cmo marketing roi
  • BIZNOLOGY  |  MONDAY, JUNE 27, 2016
    [Social Media] Make the most of your social media fans
    Most brands and companies today have some sort of social media presence. The San Antonio based data company Stirista now can turn your social media followers—a portion of them, at least—into an instant marketing database, ready for communications through any channel you like. But here’s a new development. Market research.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 27, 2016
    [Social Media] 3 Creative Highlights From Cannes Lions
    " "Vendors like Oracle Data Cloud and Oracle Marketing Cloud are quickly becoming as visible and expected as the vendors on the creative and media sides of the house," he adds. Based on feedback from two of the Oracle contingent who were attended the festival, one of the themes that emerged can be summed up in word: MadTech.
  • WEBBIQUITY  |  MONDAY, JUNE 27, 2016
    [Social Media] Five Top-Rated Social Media Management Tools for 2016 [Infographic]
    What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. Infographic brought to you by Seriously Social and G2 Crowd.
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Social Media] 7 of the Best Facebook Live Videos We've Ever Seen
    In the words of Grazia Editor Natasha Pearlman : "This is a fantastic opportunity to bring Grazia to life for our readers, and at the same time launch our real-life community, in partnership with the biggest social media network in the world.". Social Media Video Daily CanonicalNow, we get it. What if you mess up? And 3.7
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 27, 2016
    [Social Media] The start-up strategy for beating Facebook
    Two of the hottest social network startups have taken decidedly different turns in their fortunes. Top social media influencers were very slow to adopt the technology. Social networks are often compared to parties or local pubs. So that is my observation on the challenges of the social start-up scene.
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Social Media] The Ultimate Guide to Social & PR Branding [Free Toolkit]
    Your brand story is communicated through visual identity, tone of voice, PR, and social media channels. That's why HubSpot and MOO teamed up to bring you this Social & PR Branding Kit. From setting goals to vamping up your social media game, we've got you covered. breakdown of different social networks.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Social Media] Top 10 Advantages of Online Marketing for Professional Services
    These techniques include (but are not limited to) content marketing, social media, websites, search engine optimization, online video, email marketing, paid search, and more. You can do this relatively inexpensively by targeting keywords in educational blog posts, or participating in groups or industry hashtags on social media.
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Social Media] Shelly – Facebook Insight For Facebook Ads Manager
    Opentopic blog >> opentopic.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Social Media] The Ned Stark approach towards Advertising and getting your boss to understand ROI within Social Media
    Opentopic blog >> opentopic.com “People are allergic to advertising… If your content is performing well organically, it will perform well through native advertising”. comment by Dennis Yu, CTO of Blitzmetrics, when asked about proof that native advertising works. Marketing ROI Cmo marketing roi
  • PUREB2B  |  SUNDAY, JUNE 26, 2016
    [Social Media] Generating Leads With Responsive Content
    Quizzes are highly shareable through social media platforms, and if your prospect is happy about the results, chances are he or she would tell his friends about it. Infographics, and other visual content, also gets shared far more on social media than text-based content. Types of Responsive Content. Quizzes. Assessments.
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Social Media] How To Build Customer Trust Through Content Marketing
    Opentopic blog >> customerthink.com As an online marketer, you are likely to be looking at different strategies like SEO, PPC, social media and content marketing to reach out to customers. Each of these strategies have their pros and cons with respect to how soon you can see results to how much a campaign can typically cost.
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Social Media] Shelly – Facebook Insight For Facebook Ads Manager
    Opentopic blog >> opentopic.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Social Media] Shelly – Facebook Insight For Facebook Ads Manager
    Opentopic blog >> opentopic.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Social Media] Shelly – Facebook Insight For Facebook Ads Manager
    Opentopic blog >> opentopic.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? Marketing ROI Cmo marketing roi
  • CONTENT STANDARD  |  SATURDAY, JUNE 25, 2016
    [Social Media] Which Video Content Channels Should Your Brand Invest In?
    In addition to streaming services like Netflix and Hulu, users are racking up video views on social media apps like Facebook and Snapchat. As a result, everyone from social media platforms to publishers to brands themselves are shoring up their video capabilities in order to keep up with the competition.
  • JUNTA 42  |  SATURDAY, JUNE 25, 2016
    [Social Media] This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles
    Rants and raves include Snapchat’s new magazine and a controversy in media buying. Gimlet Media, a successful podcast publisher, is experimenting with this new format in a six-episode podcast about entrepreneurship, sponsored by eBay. media-buying ecosystem. We also take a closer look at Facebook’s new Creative Hub. Ready?
  • READYPULSE  |  FRIDAY, JUNE 24, 2016
    [Social Media] How to Avoid Content Creator Burnout
    In fact, some individuals comprise the entire marketing department and it’s overwhelming to have to be the one generating all of the content such as updating blogs, posting on social media, developing whitepapers, graphics and so on. Connect with Social Influencers. Modern Marketing Social Influencer MarketingHave a Plan.
  • KEO MARKETING  |  FRIDAY, JUNE 24, 2016
    [Social Media] Search Localization Changes Everything
    Preferred Photo: You will be able to indicate which photo you would prefer to show up first in Google Maps and Search. 2) Expand your social media efforts and content on local review sites. This is partly out of consumer preference and partly as a result of increased use of mobile devices. Version 3.0 Local Search
  • VIEWPOINT  |  FRIDAY, JUNE 24, 2016
    [Social Media] Q&A With Dave Stein and Steve Andersen
    ESR), author of How Winners Sell, and a prominent social media force—we made a conscious effort to stay in touch. A remarkable new book is changing the way that B2B sales professionals think about, approach, and serve their customers. How did the two of you decide to collaborate on this book? A. Relationships matter.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2016
    [Social Media] How Social Media Can Impact Corporate Culture
    This go round it's Social Media. The key to improving your company culture with social media marketing. Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement. What’s the next social platform? Social Media Marketing Essential, But Difficult, For Marketers.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Social Media] 5 Ways to Amp Up Your Mobile Marketing Strategy
    Media queries:  Media queries tell your code how to properly ender by allowing CSS changes to apply to your website when specific conditions are met, like when the website renders in a particular size or width. Author: Jamie Lewis Is it time for your brand to get mobile? Mobile Messaging. Talk about access! Mobile Website. Mobile Apps.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Social Media] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    Carrie Kerpen, CEO at Likeable Media: The Trick To Improving Content ROI: Make Your Content 3-D. Salma Jafri, Founder and CEO at Salma Jafri Media: How to Upcycle your Content for Maximum Mileage. Rachel Happe, Principal and Co-Founder at The Community Roundtable: Social Media is Broken. For the Email Marketer. Stunts.
  • SNAPAPP  |  FRIDAY, JUNE 24, 2016
    [Social Media] SnapWrap: The Worst Guy at the Party, Outsourcing, and More
    Time-Saving Tools for Social Media Marketers. Andrew Littlefield implores marketers to spice up their icebreakers for the sake of their own social lives – try “what’s the best place to eat in your hometown?” Time-Saving Tools for Social Media Marketers. Aaron Orendorff, Social Media Examiner. instead.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Social Media] How to Write a Great Email Signature: 9 Tips With Real Examples
    Notice how her social media icons are the same blue hue as the ZinePak logo. 2) Use design hierachy. Here's a great example from our own Social Media Manager Chelsea Hunersen. She changes her text CTA depending on her current social media goals. A few months ago, she used it to drive people to HubSpot's Twitter account.
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [Social Media] When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack
    What about her website, or pages on Yelp, Zillow, and other social channels? And better yet, what should be done ahead of time – so you’re not making panicked calls to your webmaster or social media marketing manager? With trolls, Musto said, a company may want to take a look at the social “juice” the troll has online.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Social Media] Report: Social media is marketing’s domain
    Opentopic blog >> fiercecmo.com Social media is quickly developing into a marketing function within most organizations, according to a new study, as most companies are realizing social’s impact as a vital communication tool to buyers and prospects. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Social Media] Shelly – Facebook Insight For Facebook Ads Manager
    Opentopic blog >> opentopic.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? Marketing ROI Cmo marketing roi
  • HINGE MARKETING  |  THURSDAY, JUNE 23, 2016
    [Social Media] Applying Consumer Market Web Usability Lessons to Professional Services
    Professional Services firms continue to improve their reach and effectiveness online, but search, social, media and consumer websites attract the largest share of overall traffic. Any Industry Online Marketing Social MediaThe Highest Traffic Websites in 2016. million blogs. times*. Sound familiar? Probably. Probably not.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Social Media] How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x
    books can become infographics, SlideShare presentations, blog posts, and videos before being disseminated on social media. The top-of-funnel content should ultimately help SEO, fuel social and lead generation, drive sales enablement, and maybe even support events. Based on my experience, the answer is yes. Starting the journey.
  • BIZIBLE  |  THURSDAY, JUNE 23, 2016
    [Social Media] Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue
    In fact, according to a 2015 benchmark report by Content Marketing Institute and MarketingProfs, LinkedIn has been the top social media channel for B2B content distribution for the last three years, edging out Facebook and Twitter. Most marketers view Social (LinkedIn included) as primarily a top-of-the-funnel marketing channel.
  • HALEY MARKETING  |  THURSDAY, JUNE 23, 2016
    [Social Media] Staffing Conference Virgin
    Staffing and Social Media. But if you hadn’t just spent an entire semester studying social media, then you probably would have gotten more out of his talk. FSA 2016 Summit: my first experience at a professional staffing conference. Dare to Be Different. When you dig a little deeper, that’s not the case. Ask Questions.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Social Media] How to Find Influencers for B2B Online Marketing Campaigns
    If you are looking to gain social visibility around an industry topic, sorting by Twitter followers might make the most sense. Followerwonk is a great tool for exploring yours and competitors social media presence. For each tool, I will be answering two important questions – what is it? And how can you use it? What is it?
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 23, 2016
    [Social Media] Read All About It! 7 Steps to An Effective Email Newsletter
    Use these elements in conjunction with highly visible call-to-action buttons that lead readers back to your site, blog, or social media network for more information. If your marketing department has launched a newsletter campaign, congratulations! Bring it. Information about personal interests/hobbies. Reports prices/sales. Reviews.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Social Media] Target Your Best Prospects by Segmenting Your Best Customers
    But they also realize that their best customers share their positive experiences on social media, so they target prospects who have the same persona as their core customers and are more likely to publicly advocate. Specifically, Here are four steps to segment your existing customers to target the right prospects: . 1.
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