• VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Social Media] How Bacon Can Improve Your Marketing
    Social media. 'If you’ve been paying attention, you may have noticed that bacon has taken over…well, everything. Every restaurant offers a special bacon meal, including sundaes. Liquor stores sell bacon-infused vodka. Bacon-flavored bubble gum exists. Bacon-scented air fresheners, too. Yes, that last one is real.) Be Delicious.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 2, 2014
    [Social Media] 5 Time-Saving Business Tools You Need to Know
    You can look at news by people you’re connected to on social media, as well as stories you may have missed. By linking into your social media networks – and, ideally, those of your teammates as well – Reachable helps you see the degrees of separation between you and an influencer you wish to meet.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 2, 2014
    [Social Media] Messages Nonprofits Can Use to Raise Awareness
    This monthly Social Media and Nonprofits column is contributed by Claire Axelrad, J.D., Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of her social benefit consulting firm, Clairification. Social Media and Nonprofits Author information. Claire Axelrad.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 2, 2014
    [Social Media] Harley Davidson: A Case Study in Smart and Savvy Marketing
    Case Studies Marketing business strategy digital strategy internet marketing strategy social media strategy 'Harley-Davidson is a company that represents freedom, heading out on the open road, and enjoying life in a free-spirited and independent way. Welcoming younger riders with open arms. Sharing the company’s rich history.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 2, 2014
    [Social Media] Blogging Labor: Top 10 Posts of the Past Year
    What’s the Best Social Media Monitoring Tool? Reviews of nine tools at various price levels that are among the most popular and capable traditional PR and social media monitoring tools. What are the Best Social Networks for B2B Marketing? More than 80% of b2b marketers now distribute content on social networks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Social Media] 10 things you need to know NOW about OmniChannel Marketing
    third layer emerged around 2007 as “chat rooms” bloomed into social networks. Time on websites went down, time on social sites exploded, as did a host of new advertising, commerce, and service options. Like social media in general, measurement can be difficult. chat rooms” bloomed into social networks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 1, 2014
    [Social Media] Social media marketing is not a “project”
    If you are trying to adjust a long-term behavior like an approach to customer service, implementation of a content strategy, or beginning a social media plan, just do it, don’t name it. ” The post Social media marketing is not a “project” appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 1, 2014
    [Social Media] Talking LinkedIn Strategy with Mark Amtower
    We discussed findings from Hinge on the significance of social media in the professional services marketplace – and LinkedIn’s particular value. The particular importance of LinkedIn in the professional services community, and how it compares to other social media services like Twitter and Facebook.
  • WRITTENT  |  MONDAY, SEPTEMBER 1, 2014
    [Social Media] 11 Actionable Writing Tips [+Examples]
    Example: If you’re writing about social media marketing, don’t go off on tangents about complementary email or blog marketing unless your post title encompasses those topics. 'Image source. Engaging a blog reader is a hard thing to do, especially in this digital age. Be Statistic-Friendly. Write in Solitude. Image source.
  • BLUE FOCUS MARKETING  |  SATURDAY, AUGUST 30, 2014
    [Social Media] What is a Brand, and why does it matter? New @DavidAaker Book #branding
    Aaker wastes no time establishing the importance of branding, leading the book off with the statement, “Far more than a name and logo, [a brand] is an organization’s promise to a customer to deliver what the brand stands for not only in terms of functional benefits but also emotional, self-expressive, and social benefits.”.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Social Media] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. media marketing.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Social Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Social Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Social Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. Online presentations can be embedded on a webpage or shared using email or social updates. are shared and linked using social media or email.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Social Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. media platform.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Social Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Social Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Social Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Social Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Social Media] [Video] How the Social Employee Fuels the Brand #SocBiz
    'A few days ago, we unveiled our most recent video in support of our Amazon best-selling book, The Social Employee. However, the nuances of person-to-person humor can sometimes be lost on social channels, and as Black Milk Clothing recently discovered , sometimes a joke will simply fall flat or be in poor taste. How does this work?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 29, 2014
    [Social Media] Move Beyond Sales With These Business KPIs
    'Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. Customer Satisfaction: Are our customers happy? Happier Customers, Better Products, Satisfied Employees.
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Social Media] [VIDEO] How Social Employees Fuels the Social Brand
    'New @SocialEmployee Book Trailer Video Announcement: Blue Focus Marketing® is pleased to announce our latest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). So what does the möbius strip have to do with building a culture of engaged social employees? The video, titled “What is a Möbius Strip?”
  • LEADERSHIP  |  FRIDAY, AUGUST 29, 2014
    [Social Media] Interesting Infographics: How To Make Profitable Conversations
    According to the infographic “Valuable Content and Social Selling” by Robert Caruso, founder and CEO of Bundle Post , your social media content is indispensable when it comes to your ROI. Post the content that relates to your audience via the appropriate social media outlets. that relate to your company.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 29, 2014
    [Social Media] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
    This monthly Social Media Productivity column is contributed by Tammy Kahn Fennell. Tammy is CEO and co-founder of MarketMeSuite, the leading social media management dashboard for small- and mid-sized businesses. Twitter Hashtag Analytical Tools and How to Leverage Them by Tammy Kahn Fennell - Maximize Social Business.
  • MARKETING ACTION  |  FRIDAY, AUGUST 29, 2014
    [Social Media] How to Create an Effective Video Marketing Strategy
    Social Media Marketing video marketing 'Imagine you’re buying shoes and are curious about how they fit or how they look from different angles. Would you rather read a litany of paragraphs and product specifications, or watch a video that shows you what you want to know? Benefits of Using Video. Devising a Video Marketing Strategy.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Social Media] CMOs are Spending More on Marketing Analytics, Social and Content
    in 10 CMOs “report that their organization has increased its spend on content marketing solutions and roughly the same figure say their spending on social media has increased from last year. In fact, almost 1 in 4 respondents said that at least 25% of their overall marketing budget this year goes towards social media.”
  • HINGE MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Social Media] Why You Still Need a Content Marketing Strategy for B2G
    Promote it in social media, and ask your audiences via your website or a regular email to download the Guide in exchange for an email address. 'How much of $462 billion do you need to be successful? It requires content marketing with a business-to-government (B2G) focus. Like any consumer, they want a good value for their money.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 28, 2014
    [Social Media] Market Basket Boycott Has a Happy Ending
    What a great business story from a marketing, PR, and social media perspective! The social media implications alone could fill a dozen or more blog posts. For a long time I focused on the marketing and business aspects of it and how the various entities, from the PR firms to the media, did their jobs.
  • ANNUITAS  |  THURSDAY, AUGUST 28, 2014
    [Social Media] Social Media is Not a Strategy!
    'Our friends at Software Advice, a company that reviews and compares social CRM tools , recently conducted a report on the use of social media in their Social Media Content Optimization Survey , which shows that while many organizations are using social media, overall it is still being used tactically, and in isolation.
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Social Media] Why marketing is more important than sales
    So if you provide any kind of marketing, digital or social media services now is the time to provide essential business strategy and support to your clients and become a key part of their leadership team. 'Touchy subject this one, but one i feel compelled to address. So where does this leave sales people and departments? LinkedIn?
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 28, 2014
    [Social Media] 5 Problems with B2B Marketing…and How to Fix Them
    One good example of this is social media. While some social networks don’t work for everyone, LinkedIn is one platform where almost any industry can excel in. 'B2B marketing isn’t a perfect industry (what industry is?), It’s Not Original. This is where creativity comes in. It’s Not Known for Creativity. Your Thoughts?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 28, 2014
    [Social Media] Are You Committing Content and Social Media Sabotage?
    When I finished reading the interview, I enthusiastically searched the bottom of the article for a sign of those social sharing buttons, but I couldn’t find them? You may not realize it, but making it difficult for readers to share your content is committing content and social media sabotage. ” I thought. Nothing.
  • BIZNOLOGY  |  THURSDAY, AUGUST 28, 2014
    [Social Media] B2B Marketers still struggle with lead nurturing
    So let me offer some success factors in lead nurturing, which I hope will help marketers up their nurturing game: Set up a triggered sequence of nurturing messages using a variety of media channels, with the objective of keeping in touch with inquirers until they meet your qualification criteria, and are ready to be handed to your sales team. 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Social Media] 6Sense Finds B2B Prospects Using Web Site Activities
    APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. 'I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. and from a network of third-party Web sites.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 28, 2014
    [Social Media] How to Drive Traffic From Social Media Contests
    'Social media offers the perfect platform for running contests. If you’re looking to drive more traffic and engagement to your website, running social media contests is an ideal solution. This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Social Media Traffic Generation
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 28, 2014
    [Social Media] How to Make Your Product Look Sexy on Facebook
    Many businesses limit themselves here by being too professional and they forget that social networks like Facebook are very personal. Many businesses limit themselves here by being too professional and they forget that social networks like Facebook are very personal. Facebook marketing Social Media best practices Not me!
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Social Media] Your Leads Are Annoyed With You: Here's Why [Data]
    Social Media. 93% of businesses and marketers have profiles on social media. On average, companies respond to only 30% of social media fans'' feedback. Source: Social Bakers ). Approximately 46% of online users rely on social media when making a purchase decision. Probably not.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Social Media] Twitter Rolls Out Tweet Performance Analytics to All Users
    The export includes the tweet copy along with the number of favorites, retweets, replies, link clicks, hashtag clicks, detail expands, embedded media clicks, user profile clicks, and follows. This is a third option you can grab that lets you attach media experiences to tweets that link to your content. Social Media Analytics
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Social Media] One Tool for Better Data: How Clickstream Reporting Improves Your Marketing
    Improve Social Media, Content Marketing, and Email Marketing. Clickstream reporting also has big implications for social media and content marketing: with the kind of insights this tool can provide, you are able to see what messaging is good for attracting initial visits that turn into callers, or if a blog post, video, etc.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Social Media] [VIDEO] Are you a Social Executive? @SocialEmployee Cultures Depend on #SocBiz Leadership #SocBiz25
    'Blue Focus Marketing is pleased to announce the fourth video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The video, titled “Are You a Social Executive?” explains why social business is driven by strong, visionary social leadership. Please check out @SocialEmployee media buzz!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 27, 2014
    [Social Media] Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]
    What started as an invitation-only “field test” spawned millions of users desperate for the next big thing in social media. Three long years later, and there is finally tangible proof that concludes that Google Plus, for all the hoopla it aroused, and the subsequent drop-off that it experienced, is the social media of the future.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 27, 2014
    [Social Media] 3 Highly Effective Word-of-Mouth Marketing Tactics
    'Despite the rise of social media, many recommendations still happen offline, with people sharing their experiences with friends over the phone or face-to-face. This personal touch can have a greater effect than social media marketing. Creating shareable content on your website. Have a good founding story.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 27, 2014
    [Social Media] New Strides Made in reddit Advertising Features
    'As reddit continues climbing the ranks of the most popular websites, advertisers and marketers alike look to the budding social news and community platform with curiosity. Any modern marketer has – in one way or another – likely been involved in a social media marketing campaign. Author information. Jesse Aaron.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Social Media] The Best Marketing TV show is coming back – sooner or later
    got started in this because the first VP of Marketing at Act-On Software, David Appelbaum, invited me to host their show and my good friend Craig Yaris of Social Ribbit directed all the show. love to read your comments and I appreciate those who share on social media. Hey Tampa/St. Just create your own show!”
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Social Media] 4 Things We Learned from the Ice Bucket Challenge
    This applies to channels as well – some will want to engage with you on social, others through email, and others on your website. Celebrity involvement can draw major media coverage, which in turn helps you spread your message. Social Media In the last eight weeks alone, The ALS Association has raised over $79 million!
  • WRITTENT  |  WEDNESDAY, AUGUST 27, 2014
    [Social Media] 5 Writing Tips to Drive Your Readers to Action
    So what if you lose out on a bit of SEO and  social media traffic ? 'Image source. Think about this for a moment: what, exactly, is the purpose of a blog post? If you’re thinking increased traffic, audience exposure, and authority & brand building, you’re wrong. Link to the Conversion Page. Image source. Image source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Social Media] The Facebook Other Folder and the Strangers Who Love Me There
    So, a college “graduator” and fledgling social business owner sent 20 messages to strangers on Facebook (although he did not explain how these 20 were selected), and received 3 replies including mine. business relationships Corruption on social web facebook personal branding facebook other folder kerry gorgone social networking
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Social Media] How To Chop Up Your Webinar Content
    Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. Social Media. You should start promoting your webinar, and any related blog posts, across owned social media channels at least two weeks before the event. Social Media.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 26, 2014
    [Social Media] Instagram Rolls out New Tools for Businesses
    'Instagram has officially jumped on the ‘social media is for businesses, too’ bandwagon. Breaking News Social Media Instagram instagram analytics instagram business tools instagram for businesses Image courtesy of Instagram. Want more breaking news like this? Get the VR Buzz. © 2014, VR Marketing Blog.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Social Media] 8 Clever Ways to Triple Your Content Output (and Traffic)
    In content marketing terms, this means repacking your blog posts into new formats and promoting it on the sites and platforms your customers spend time on -- social media, article aggregators, Q&A sites, and SlideShare to name a few. Content Creation Social Media Unfortunately, the sudden flood rarely happens. link].
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Social Media] No Time for Blogging? Think Again!
    Venture into social media with ease with a well-populated blog. Content Marketing Social Media blog Blogging content content strategy SEO 'Even as a content writer, I’ve always been a little on the fence about blogging. Guess what? You do! Why Blog Now? Start by asking yourself “why should I blog now?” Ramp up SEO.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Social Media] Being Active on Social Media does NOT make you a Marketing Company!
    On the vast majority of websites I found invitations to follow them on social media sites like Twitter, LinkedIn and Facebook – but no content, landing pages or offers which smart marketing firms have. 'Recently, Jeff Ogden, President of Find New Customers moved down to St. suggest these firms in the Tampa/St. Love comments here.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Social Media] 20+ Metrics for Measuring B2B SEO Performance
    Social shares acquired per platform/program. Contacts researched, contacted, and communicating with/added to network (via social media). How To Extend B2B Marketing With Better Social Media Measurement Tools. Using Tools & APIs To Track Your Social Media Strategy. Organic search engine traffic.
  • BIZNOLOGY  |  TUESDAY, AUGUST 26, 2014
    [Social Media] The ALS Ice Bucket Challenge is the perfect meme
    'I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially amongst the PR, marketing, social media, advertising and nonprofit world. They are sent through email messages, postings on social network sites, and text messages.” The tertiary effect was the money. The Hook. Million.
  • LEADERSHIP  |  TUESDAY, AUGUST 26, 2014
    [Social Media] CMO Spotlight: Judith Sim, CMO, Oracle Corp.
    '“Social marketing has changed everything”. In fact, the less you try to sell through social media, the more chance you have to be part of positive social conversations surrounding your brand. Being always-on, everywhere through social media does not guarantee audience engagement. in no uncertain terms.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Social Media] 5 Ways to Create an Engaging Customer Experience
    This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Ways to Create an Engaging Customer Experience by Joe Ruiz - Maximize Social Business. 'Last month I identified five essential customer-engaging ingredients. This month I’ll show you how to create your own recipe using a case study to illustrate.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Social Media] Where do you begin in Content Marketing? Answer: Know your Buyers
    Many were on social media – Twitter, Facebook, LinkedIn, etc., 'Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden). Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! highly recommend you attend this event, by the way.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Social Media] Why You Need an Editorial Calendar for Social
    'Author: Maggie Jones In our experience, companies tend to have one of two problems with social marketing : 1) they can’t think of anything to  post, or 2) they’ve got so much material that they overwhelm their audiences — which means that their brilliant messaging and razor-sharp wit gets lost in the noise. Social Media
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Social Media] How to Promote Your Social Contests to Lure More Subscribers
    This monthly Social Media Contests column is contributed by Zsuzsa Kecsmar. How to Promote Your Social Contests to Lure More Subscribers by Zsuzsa Kecsmar - Maximize Social Business. Social Media Contests 'Ever had this feeling? You did everything you could. You are racking your brain. Author information.
  • WEBBIQUITY  |  TUESDAY, AUGUST 26, 2014
    [Social Media] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 26, 2014
    [Social Media] The business case for content marketing consistency
    Content Marketing corporate communications Marketing best practices personal branding content marketing content marketing consistency content marketing strategy economics of content marketing economics of social media This outstanding person was one of my favorite employees when I was in the corporate world. She would never say a word.
  • ENGAGE  |  MONDAY, AUGUST 25, 2014
    [Social Media] Forget the Ice Water; Conquer Your Real Fears Instead
    In the world of social media, there is simply no substitute for the power of real people. 'While the #icebucketchallenge continues to dominate your Facebook newsfeed, there’s another challenge that could be trending soon. Created by Lowe Roche, the effort challenges everyday people to post their deepest fears on the society’s website.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Social Media] Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines
    Social Media 'The folks at Facebook have been working hard these past few months to defend the News Feed against spammy posts by brand pages. In April 2014 , they cracked down on like-baiting, frequently circulated content, and spammy links. Here''s what a link post looks like: Post by HubSpot.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Social Media] Laws of Marketing Power: Avoid the Unhappy and Unlucky
    Consider the ubiquity of social media and its effectiveness as a marketing tool. Humans are social creatures, and communities—real-life or virtual—can make us happy. '“There is only power and good fortune to be obtained by associating with the fortunate.” ” –Robert Greene,  The 48 Laws of Power.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Social Media] How to Meet an Event Speaker Without Making a Fool of Yourself
    tried this with Dunkin'' Donuts PR & Social Media Manager Jessica Gioglio : @lkolo25 would love to! Here''s an example of what you could write: Hi Mandy, I really enjoyed your talk on social media in higher education this morning. 'At most conferences, the speaking lineup is the main attraction. How easy was that?
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Social Media] Content vs. SEO: Which is More Important?
    Blogosphere & social interest for related topics. Social media has changed the way in which information is spread. High quality content will often see more traction and traffic from social media platforms than from organic search engines. Why Context is the True King for Your Online Marketing Strategy.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 25, 2014
    [Social Media] 4 Quick Fixes to Reboot Your Website
    Add social media links Social media is alive and kicking, and if you want to capitalize on these channels as marketing tools, you’ll want to include links on your home page. 'Is your website a little drab? Is its functionality not quite up to par with others? If so, it might be time to reboot your site. Simple.
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Social Media] 10 lessons on Walmart’s social media strategy
    Walmart also has a big social media presence. Here are 10 lessons on Walmart’s social media strategy for every business. Because the company is often a target for controversial press, a second objective is to use social media to protect, defend and enhance Walmart’s reputation.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 25, 2014
    [Social Media] Psychological Triggers in Email Marketing for Social Media
    In fact, Jeff Walker penned a book called Launch which talks about the importance of email marketing and social media, and the advantages one has when they combine the two. This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Social Media] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    'If you''re running experiments and optimizing your presence on social media, it''s easy to get stuck in the weeds. To get out of that rut, it''s helpful to look at larger social media trends and get inspired to try new things in your social media and content strategies. Social Media marketing data
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 25, 2014
    [Social Media] Six Great (and brief) B2B Reads for Labour Day
    The bad news is, it’s difficult to break through and even harder to be resonant in social. Awesome Ideas Content Marketing Metrics & Measures Social Media B2B marketing bizmarketer content marketing corporate overlords Elizabeth Williams great links Keebler Elves linkedin social media The Knights Who Say….
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 25, 2014
    [Social Media] Coming clean on Facebook reach
    Media companies and sports-related brands top the list. I’m sure you’ll agree this is pretty interesting stuff but to get the inside scoop, you’ll want to check out our new podcast, which also covers a hilarious new social media app called “Get a Room!” The truth about Facebook reach. Career advice?
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Social Media] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    until you have tons of blog posts and your email lists are perfect and you''re posting on your social media accounts at the exact right times. So instead of working on everything a little bit every day -- your blog, social media channels, website, and email strategy -- prioritize them. From social media?
  • WRITTENT  |  MONDAY, AUGUST 25, 2014
    [Social Media] The 5 Step Formula for a Perfect Blog Post
    Social Media Examiner talks about how to use social media to find blog topics. 'Breaking Down a Perfect Blog Post. When your blog just isn’t taking off or seeing the readership you hoped for, It can be easy to blame low numbers on outside factors when the actual problem might be your blog writing methods. Use them.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [Social Media] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    B2B Lead Generation: 6 social media tactics from 7 experts [How-to article]. 'Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Social Media] How Did That Banner Ad Get To Your Website?
    In its simplest form, it is the concept of using technology to automate online media buying with unprecedented efficiency. Because technology and software manages the campaigns, it eliminates a lot of the guesswork of media buying, such as human negotiation and manual insertion orders. Advertising Marketing Strategy Media Planning
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Social Media] 5 Questions With Former Yahoo! CMO Cammie Dunaway on Marketing and Management
    It involves the initial research on your product, searching for recommendations and concerns on social media and the web, the purchase process, and the post-purchase follow-up. 'The role of the CMO has evolved. So how does a modern CMO do all of that? To figure this out, we spoke with someone who''s done it all before. management
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Social Media] The Do’s and Don’ts of Lead Nurturing in Professional Services
    There’s an unwritten rule on social media etiquette.but that’s another story. 'When it comes to lead nurturing, firms often believe that more is better. However, sending vast amounts of emails and phone calls to prospects can actually hinder instead of help. fine line exists between nurturing and going too far.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 22, 2014
    [Social Media] Advice from a Social Pro: How to Engage with Your Audience [VIDEO]
    'In this episode of “The Magic @ Ball of Social Media,” we sit down with Tom Martin, Digital Marketing Strategist at Converse Digital and author of The Invisible Sale. The post Advice from a Social Pro: How to Engage with Your Audience [VIDEO] appeared first on VR Marketing Blog. Want more marketing tips and advice?
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Social Media] A Brief History of Marketing Technology (and Social Media Marketing)
    The creation of social media led to social marketing. The world of social media marketing exploded. Along with Facebook, other social networks emerged, with each one focusing on its own niche. However, unlike email, social media needs to be … well, social. Last Social Interaction.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Social Media] What Are Attribution Reports? [FAQs]
    For example, your email marketing could be the best place to get content in the hands of your customers, but your social media could be tanking. 'A marketer''s job isn''t easy. You constantly have to create content and promote it through different channels. So how do you do that? It''s called an attribution report. You are right!
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 21, 2014
    [Social Media] Bigger Facebook Ad Images: How to Prepare Yourself
    B2B Online Marketing Blog Social Media Strategies 'As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. The most notable change has to do with the increased size of ads on the right side of users’ news feeds. What Is Changing? bigger than previous ads. Increased CPC.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Social Media] 7 Local Business Listing Sites You Should Claim Now
    Business Management SEO/SEM Social Media bing business details business information Business Listings google local business listing local businesses local listing local listing sites local listings search engine optimization Siri website 'Finding time to update or create your online business listings can sometimes be a challenge.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 21, 2014
    [Social Media] What We Can Learn from Union Street Guest House’s Online Crisis
    The situation quickly spread among various business publications as well as social media. What We Can Learn from Union Street Guest House’s Online Crisis by Debbie Miller - Maximize Social Business. Social Media for Hospitality
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Social Media] 10 Blogs to Bookmark: Social Marketing Edition
    Last month, we posted our 10 favorite content marketing blogs ; this month, we’re covering off on another subject dear to our hearts: social marketing. Here are our 10 must-bookmark social marketing  blogs — who makes your top 10? Social Media Examiner. Check it Out:  Social Media Examiner. Kim Garst.
  • ENGAGE  |  THURSDAY, AUGUST 21, 2014
    [Social Media] Marketers’ Challenge: How to Replicate the Ice Bucket Challenge
    Keep it Social. Whatever your challenge, give it a social media structure. 'Forget Grumpy Cat and Ellen’s Oscar selfie. The ice bucket challenge is turning out to be THE viral trend of the summer, if not the year. Bill Gates has done it. On Monday, August 18, the ALS Association announced that it had received $15.6 Be Original.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 21, 2014
    [Social Media] The Glorious Unfolding: Taking a lesson from our younger selves
    Related Stories The power and perils of the pivot Straight talk on social media consulting Creating the beautiful blog with Stanford Smith. 'I recently had an experience that shook me up a bit. Maybe it will shake you too. Wall Street Journal column by Sue Shellenbarger  got me thinking about how I have grown as a person and why.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Social Media] Think You Know LinkedIn? 7 Common Myths Debunked
    Social Media 'Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Or how people connect with those outside of their immediate network? Or how to keep your entire network from seeing a tiny profile update? Read on to learn the truth behind some of the most pervasive LinkedIn myths.
  • FATHOM  |  WEDNESDAY, AUGUST 20, 2014
    [Social Media] A Round of Applause: A Successful Nonprofit Marketing Summit
    These sessions ranged from search engine optimization and content to social media. 'As I stood in the back of the room taking photos in what could potentially be described as a bit eccentric, I realized what an amazing scene was before me. On Friday, August 1, 2014 Fathom hosted its second annual Cleveland Nonprofit Marketing Summit.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 20, 2014
    [Social Media] 5 Small Businesses Excelling on Social
    'When it comes to social media, it often seems that large businesses get all the buzz, with high-profile marketing campaigns and monumental budgets. Here’s a look at five SMBS we found to be excelling on social media. Swiger’s social media presence is vast. Epicurean Connection. Website. Twitter.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 20, 2014
    [Social Media] China’s Response to Vine: Wanpai and Weishi
    China’s Response to Vine: Wanpai and Weishi by Miguel Roberg - Maximize Social Business. by kylebethhilfer Related Stories Pros & Cons of Running Social Media Geared Towards China In-House Demographics and Behaviors of Chinese Social Media Users How to Maximize Your WeChat Marketing Campaigns.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 20, 2014
    [Social Media] B2B Companies Use Twitter for Customer Support No Matter Their Size
    Dell scores in this regard by decentralizing their social media channels, and having a considerable number of their employees respond to customers region-wise. Social Networks Twitter 'The days when B2B companies picking up the phone or answering emails was good enough are long over. Photo credit: Flickr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Social Media] 3 Steps to Building a Better B2B Target Account List
    Related Stories Social Media Explained. guide to free and easy influencer research tools Three foundations of social selling (free eBook). 'By Eric Wittlake, {grow} Contributing Columnist. Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Really.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 20, 2014
    [Social Media] Did I Just Get a Google Penalty?
    Things like posting duplicate profiles, ignoring image restrictions, and even running a social media contest have to be done with caution. Violating the terms of service on any social profile, including Google Plus, is serious and may throw all your hard work building a profile down the drain. for Website Magazine.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Social Media] 6 Ingenious Microsites You Could Play With All Day
    BoltHouse Farms created the site to show people how many social media conversations were happening about healthy foods versus unhealthy foods. To do this, they collected food porn hashtags and tracked the kinds of foods we share on social media, then pit the healthy stuff, like #grapes, against the unhealthy stuff, like #icecream.
  • WRITTENT  |  WEDNESDAY, AUGUST 20, 2014
    [Social Media] 27+ Resources to Learn SEO Copywriting
    Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing – If you know who Lee Odden is, then you probably know that you should grab this book. 'Image source. Copywriting is how companies sell things online. And offline. Quality content is great. It’s necessary. Blog Posts/Articles.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 19, 2014
    [Social Media] How Data Can Be a Competitive Weapon in Your Content Marketing
    ” This was a successful content marketing campaign for us: we created a wealth of content that generated awareness, inbound traffic, mentions on social media and earned media coverage. 'Editor’s Note : Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. So what’s the answer?
  • ENGAGE  |  TUESDAY, AUGUST 19, 2014
    [Social Media] In a Data-Driven World, What Is Highly Effective in Social Media?
    If it’s to drive traffic from a social channel to your website, try posting on Twitter with only 100 characters, which allows you to include an image or a link. 'Tons of articles offer advice on what exactly is a highly effective post on Facebook, what’s the optimal tweet length, and what images create the highest number of likes or shares.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, AUGUST 19, 2014
    [Social Media] Marketing Engines as a Game-Changing Strategic Advantage
    You have to go to half a dozen different systems to get a consolidated report linking sales revenue back to their marketing sources across social media, web content, lead nurturing e-mails, and on and on. Marketing Engine as Competitive Weapon. More on that later, but first let’s talk about short-term low-hanging fruit…. Now what?
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Social Media] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools. Social Influence Tools. Though it''s gotten a bad rep as of late, Klout can help you gauge your social influence. ” Lovely sentiments. Atomic Reach.
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