• KEO MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Social Media] New Marketer’s Guide Delivers B2B Marketing Budget Guidelines
    Some of these solutions include marketing strategy, brand positioning, website design, lead generation, search engine marketing and optimization, online advertising, social media, mobile marketing, local marketing and more. With the upcoming New Year comes a new set of challenges that marketers will want to take into account. KEO New
  • BULLDOG SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Social Media] Harnessing the Power of VR and AR Part II: Applying the Technology in B2B Marketing
    Participants can then take pictures of themselves within the AR environment and share them on social media. As this new media format evolves, it will unlock amazing creative potential. However, these are all consumer-oriented initiatives. What about B2B marketers? Or, is it better to visualize the solution? Event Experiences.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 24, 2016
    [Social Media] How giving useful ideas and secrets builds trust
    People use the web and social media for research; they’re looking for fresh ideas, insight, and actionable information. I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. talked about freely sharing ideas and helping people. ” My response.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Social Media] 3 Essential Marketing Skills that Drive Growth in Professional Services
    Reaching out to industry blogs and publications and actively promoting content via social media to increase inbound links. Social Ammunition – Producing blog posts gives your team a reason to be active in social media. Linking to these posts on social networks is a great way to generate traffic.
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Social Media] Tim Berners-Lee tells Facebook it’s wrong about Internaut Day
    Facebook users across the world were greeted upon the opening of their social media pages with news that on yesterday (23 August) was the 25th. The post Tim Berners-Lee tells Facebook it’s wrong about Internaut Day appeared first on Opentopic. Brands & Marketers
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 24, 2016
    [Social Media] How to select the perfect B2B data vendor
    Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? Just To get started, you need to identify your business and marketing objectives.  Let’s look at this process in detail. Here are some examples. Data needs for acquisition. Criteria for vendor evaluation. Criterion.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Social Media] How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
    With that in mind, Snapchat -- a real-time messaging and multimedia app -- has become an increasingly attractive channel for those looking to engage the 18-34 year old demographic and grow their brand's social media presence. Social Media featured-1 Daily Weekly CanonicalWith the average attention span dipping to just 8.25
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 24, 2016
    [Social Media] 5 Tips To Rock Your Snapchat Marketing
    With more than 110 million daily active users worldwide, Snapchat has proven to be a social media powerhouse itself, giving big players like Facebook and Twitter a good run for their money. In fact, Snapchat grew as much in one year as Twitter has in four years altogether. And according to eMarketer, Snapchat is expected […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Social Media] A reasonable plan to scale content marketing efforts
    While it may be easy to post daily to our social media channels, it’s much more difficult to develop rich branded content that promotes thought leadership — like an eBook or white paper. Plan content media mix/place into a publishing calendar. As far as what to create, we look at small to big: Social media posts.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Social Media] Aaron Eastlack Makes Great Music – and Love Connections
    Here’s what Aaron Eastlack, a Haley Marketing Social Media Marketing Advisor, is into: HIT: Bass Guitar Player. By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! How I Got Started. I’ve played musical instruments since I was a child. Why do I love playing bass?
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Social Media] How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner
    Do you want more brand recognition from the links you share on social media? In this article, you’ll discover five ways a branded URL shortener can strengthen your social media presence. The post How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner appeared first on Opentopic.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Social Media] Ghost Social: The Curious Case of the iPad Pro Ad
    Except the photographer isn’t eating the food—he’s painstakingly recording it for social media. Most major social networks—Facebook, Snapchat, Twitter, Instagram—feature these dark posts that slip across the web. ” (Note: This may only happen when most of your friends work in media.).
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Social Media] What Can Staffing Firms Learn from NBC and the 2016 Rio Olympics?
    generation that lives on social media and Snapchat needs to be reached on social media and Snapchat. Provide users with interesting and engaging content, and use social media as a hub to distribute that content. Reach us on social media. Check out our blogging and social media services.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Social Media] 3 Billion Social Shares and What Brands Can Learn from Them – Hootsuite Social Media Management
    The post 3 Billion Social Shares and What Brands Can Learn from Them – Hootsuite Social Media Management appeared first on Opentopic. In the five or so minutes it’ll take to read this, nearly 16 million Facebook posts will be liked, 2.1 million Tweets will be posted, and 1.4 million Snaps will be chatted.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Social Media] Truth in Advertising Takes on the Kardashians
    When the Kardashians shill for a product on social media, a lot of people see those advertisements. Brands Social FTC Influencer marketing Instagram Pewdiepie TINAAmerica’s first family is officially on notice. The problem is that people may not realize they’re looking at an ad. Via TINA. Warner Bros.,
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Social Media] 5 Creative Ways to Grow Your Email List : Social Media Examiner
    The post 5 Creative Ways to Grow Your Email List : Social Media Examiner appeared first on Opentopic. Want to grow your email list? New tools and placement options have made it easier than ever to create an offer that compels blog visitors to share their email address with you. Marketing Technology
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Social Media] An Ecommerce Marketing Event: How to Supercharge Your Brand on Instagram? – Web Design
    Recent studies have shown that Instagram gives 25% more engagement in comparison to other social media platforms. Just like any other social media. When used in the correct manner, Instagram can be one of the best visual advertising and highly-targeted channels for your business. Marketing Technology
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Social Media] Introducing Contently Social
    In 2016, people don’t just visit their social channels for cheap thrills. They expect high-quality, relevant information from both media and brands—and they want it fast. There are a lot of tech companies out there that promise to make your social publishing more efficient. How does Contently Social solve this problem?
  • KEO MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Social Media] Reach Senior Executives through Social Media
    A strong online marketing program includes a healthy emphasis on social media because social media is where many people are connecting online these days. But before you think that the majority of social media users are not the right demographic, consider this: 84% of senior executives use social media.
  • CONNECTING ELEMENT  |  TUESDAY, AUGUST 23, 2016
    [Social Media] How to use moving GIFs on Facebook and Twitter
    Blog animated GIFs digital marketing agency engagement tactics Facebook social media marketing social sharing social-media strategy TwitterSpend some time on the internet and you’ll soon learn that there’s an animated GIF for every occasion. Here’s how to give your followers the gift of GIFs….
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Social Media] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. SAP is writing a story on social to build emotional connections and positive associations with the brand. Ernst and Young. HootSuite.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Social Media] The Five Best Pinterest and Instagram Marketing Tools
    Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. As with other social networks, the right tools can help marketers use these platforms more effectively. Dominated by fashion and food posts,  Pinterest is most commonly viewed as more of a B2C platform by marketers.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 23, 2016
    [Social Media] What Does “Going Pro” Mean for Your Email Marketing?
    Email marketing is also thriving because it integrates easily with other digital mediums, it’s a powerful lead-nurturing tool, it’s relatively simple to implement, and it’s 40 times more effective than social media at generating conversions. Consider adding email opt-in forms to your social media sites.
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Social Media] The Marketing Guru Covers: What are the benefits of social media marketing?
    Social media is everywhere. Many companies are leveraging their social media presence to build a more personal relationship with their audience. What are the benefits of social media marketing? Social media marketing allows you to increase your online presence. You become more familiar to them.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Social Media] What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
    Social Recruiting Campaign: Social Recruiting campaigns allow your company to reach a very specific audience based upon their demographics, likes, interests, geography and more. Desire to strengthen your social media strategy and social media reach? Strengthen your talent pool? LinkedIn ads can do that!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 23, 2016
    [Social Media] How to be a marketing maverick in an old-fashioned industry
    Industry wisdom suggests that Geospatial companies are weak on social selling, but we had a sneaky suspicion that things are changing. B2B and social media branding business strategy Influence marketing Marketing Strategy customer acquisition elaine ball marketing strategy social media strategyFocus on the pants!
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2016
    [Social Media] CMOs fail to go beyond brand awareness on LinkedIn
    Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Social Media LinkedIn LinkedIn Marketing
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Social Media] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    In this post, we’ll look at list-building strategies that require budget, which modern marketers can leverage as they seek “lookalike” contacts, leverage paid media, prep and attend events and trade shows, purchase modern contact lists, and augment their existing forms. Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc.
  • OPENTOPIC  |  MONDAY, AUGUST 22, 2016
    [Social Media] Options for Publishing on Social Media Keep Expanding
    Options for Publishing on Social Media Keep Expanding The latest news for digital magazines publishing on social media: Instagram, Line, Facebook, and more If you’re publishing on social media – and if you’re not, contact us immediately for a free 30-minute conversation, things just got real!
  • OPENTOPIC  |  MONDAY, AUGUST 22, 2016
    [Social Media] 6 possibilities for the future of social media marketing
    Most of us have grown so accustomed to social media being a part of our lives that it seems strange to think about it as a “new” phenomenon — but it is. The post 6 possibilities for the future of social media marketing appeared first on Opentopic. Cognitive Technology
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 22, 2016
    [Social Media] ABM Vendor Guide: What to Look for in External Data Sources
    special methods to associate personal and business emails, attach leads to accounts, find social media handles, etc. find social connections between company employees and target account employees (make sure this is done without violating the social network terms of service). Different sources provide different data types.)
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Social Media] The Importance of Adding Location Specific Pages for Local SEO
    SEO/Social Media Local Search Engine Optimization Local SEO Local SEO Guide Local SEO Tips Location Page Template Location PagesIf you’re a staffing or recruiting firm with more than one physical address, it’s considered a crime at Haley Marketing to not have pages on your site dedicated to those locations.
  • CONTENTLY  |  MONDAY, AUGUST 22, 2016
    [Social Media] How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon
    The bedrock stories are balanced by lighter fare, like a quick-hitter on how to take better Christmas photos , that performs well on social. Journey Arabia uses social listening to stay in tune with public opinion on stories impacting the Arab world and connects them to product events and announcements. at the end of 2012.
  • ACTIVEDEMAND  |  MONDAY, AUGUST 22, 2016
    [Social Media] Diving Deeper Into Drip Campaign Best Practices
    Additionally, automation plays a key role in being able to adapt the experience – web, email or social platform – to make it more personal for the individual and align it to the spot or moment they are in at the time. Nurture campaigns need to span web assets, social media, mobile and email.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Social Media] 3 Tips for Mastering Inbound Marketing
    Share content like blog articles on social media platforms like Facebook, Twitter, LinkedIn, and Google+. They appear regularly, and in places that people see all the time; mailings, newspapers, magazines, and social media. So, you’re passionate about marketing, right? Wrong!  Tip #1: Be Where Your Clients Are! 00p.m.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Social Media] Where Is Your Firm in the Content Marketing Life Cycle?
    Want to go all in with social media? You’ve been hearing the term “content marketing” a lot for the past few years. And if you’re an industry leader in staffing and recruiting, there’s no doubt that you’re already using inbound marketing. But where do you fall in the content marketing life cycle? Where are all the other companies?
  • VIDYARD  |  MONDAY, AUGUST 22, 2016
    [Social Media] The Making of Vidyard’s New Website Product Tour Videos
    Recently, Vidyard quietly launched our new website. Being who we are, and believing so strongly in the power of video, we knew that video would have to be front and center in how we told our story and explained our product to our website visitors. We created a homepage video, of course, but that wasn’t enough. Pre-Production. The message. Concept.
  • BIZNOLOGY  |  MONDAY, AUGUST 22, 2016
    [Social Media] Social media strategy leaders: an intro to the series
    This is my first post – the introduction to a series spotlighting leaders in social media strategy. The “social media manager” – job title was not common ten years ago. But in 2016, organizations have a real business need to put someone in charge of listening to social media.
  • CONTENT STANDARD  |  MONDAY, AUGUST 22, 2016
    [Social Media] How to Tap Your Own Employees for Influencer Marketing
    Influencers speak at conferences, garner massive social media followings, and send out newsletter updates that always feel one step ahead of the curve. Beyond this, most rules of good content marketing apply: keep up a steady stream of useful material, try to vary media wherever possible, and be receptive to any feedback you receive.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Social Media] How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos
    Our suggestion is inspired by contemporary social media culture -- and it's more recognizable. With 46% of marketers reporting that photography is critical to their current marketing and storytelling strategies, it should come as no surprise that quality photos are in high demand. That means they can be used in all sorts of campaigns.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 22, 2016
    [Social Media] Improve Your Content Marketing Strategy With These 7 Tips
    With all the blogs, social media posts, eBooks, whitepapers, and videos you create, how do you make sure you are achieving the right results with your content marketing? You probably have a few metrics you’re tracking to measure how well your content is performing. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 22, 2016
    [Social Media] The reality of online influence and the only thing that matters
    The imperative of being known. I was recently invited to be a keynote speaker at the next Social Media Marketing World. I’ve collaborated with Phil Mershon from SME for five years now and I count him as a friend. I used to be a big shot. closed the biggest deal in the company’s history, worth more than $5 billion in sales.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Social Media] How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]
    Advertising on social media platforms like Instagram and Facebook. Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. In short: The inbound methodology focuses on pulling people toward your company and product rather than expecting them to come to you. Want to join us? ET // 11 a.m.
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Social Media] Social Media Audiences Are Great, But Email Audiences Are Better
    Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? You know that while social media represents a vast potential audience, the engagement rates are awful. Step one: Organic reach on social and deliverability for email. Average engagement rates on social?
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Social Media] How 8 Agencies Are Building Their Brands on Snapchat
    The once niche app has grown into one of the least ignorable social media forces in the industry, wooing marketers with its command of more daily active users than Twitter. This digital agency h as made Snapchat central to their social recruiting strategy. Image via Recruiting Social. 5) Huge. But things have changed.
  • PUREB2B  |  SUNDAY, AUGUST 21, 2016
    [Social Media] Tips for Maximizing Content Syndication Performance
    Others only post content that fits their niche and target audience. A few sites to consider are Business 2 Community , Social Media Today , and subject-driven sites like Growth Hackers , which has a large and targeted following within business and marketing circles. Growing your online audience requires diligence and commitment.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 20, 2016
    [Social Media] Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)
    Social media buy buttons were once heralded as the next big drivers of social commerce. Data reveals that buy buttons are infrequently used by internet users, and their utility in social media strategy appears limited. In theory, buy buttons are the perfect marriage between social media and retail.
  • JUNTA 42  |  SATURDAY, AUGUST 20, 2016
    [Social Media] This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually
    While I’m always encouraged when social media motivates advertisers to create better content, Robert views this effort as an uneven exchange, as only a very small percentage of users are likely to access the new controls. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • CONTENTLY  |  FRIDAY, AUGUST 19, 2016
    [Social Media] Gawker’s Death, and 5 Other Stories We’re Reading This Week
    Selected by Jordan Teicher, senior editor. I’m usually not a fan of mixing politics and social media since I just expect most political conversations to turn into Molotov cocktails of narcissism, but Victor Luckerson’s article made me rethink that opinion. But there are bigger threads that Luckerson pulls on.
  • CONTENT SCIENCE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Social Media] Content Strategy for Marketing
    pushing products through mass media has been upended, as consumers, empowered by information, are demanding. SOCIAL MEDIA, EMAIL, AND OTHER TRENDS. your reputation, earned media, sales or sales leads, and. Content. Strategy for. right content in the right place at the right time. Content as an afterthought or. Content to.
  • SHOWPAD B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Social Media] Stop Killing Your Content: 3 Reasons Your Content Falls Flat
    smart’ television -- cable vs. streaming media like Netflix or. on other data sets like their social media profiles. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. and value. on content development initiatives. content.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Social Media] 150 Content Marketing Tips
    Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Social Media] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. According to PQ Media’s “Global. SOCIAL.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Social Media] Study: How Much of Your Content Marketing Is Effective?
    Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? LEADERSHIP SOCIAL. people just for their media house. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? 68% 16.7%
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Social Media] Content Methodology: A Best Practices Report
    and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Social Media] Staffing and Launching Your Content Marketing Program
    in new readers via search and social. return on social. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Social Media] Evangelizing a Content Marketing Program
    50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. could be Hollywood, could be Bollywood, could be the traditional media. 16% 2.9%
  • OPENTOPIC  |  FRIDAY, AUGUST 19, 2016
    [Social Media] New Tech from Chirpify Allows for Increased Customer Engagement on Social Media
    Nearly all marketers agree that social media is a crucial piece of customer loyalty, but the question remains as to how to best leverage the platform to create engagement and spark the two-way dialogue that the channel offers at its peak effectiveness. Marketing Technology
  • READYPULSE  |  FRIDAY, AUGUST 19, 2016
    [Social Media] Here are the 10 Most Influential U.S. Olympians on Instagram
    Now, four years later, Instagram has become a social powerhouse, with a most recent count of over 500 million users. Basketball players are accustomed to large social followings; and Klay Thompson is no exception with 2.6 Blog Modern Marketing Social Media MarketingLet’s travel back in time to the 2012 London Olympics.
  • OPENTOPIC  |  FRIDAY, AUGUST 19, 2016
    [Social Media] Blending Community Management and Advertising on Social Media
    Setting up a strong business page on Facebook is definitely a good first step (at least, for your Facebook social media presence), but publishing alone is an exercise in futility. The post Blending Community Management and Advertising on Social Media appeared first on Opentopic. … Hello? … Is this thing on?
  • LEADERSHIP  |  FRIDAY, AUGUST 19, 2016
    [Social Media] How to Create the Perfect Social Media Posts – Part 1
    Powerful social media marketing techniques. It can be challenging to scale up your company’s social media presence across a variety of networks since we know there isn’t one silver bullet. Next week, I’ll be going in-depth on 5 more social platforms. Which platforms do you focus your B2B social media campaigns on?
  • HINGE MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Social Media] 5 Recruiting Ideas to Attract Top Talent to Your Professional Services Firm
    That means you need a professional website, and you need to be active on social media platforms such as Linked In, Twitter or Facebook. Social media is a quick way to boost your firm’s visibility and make it easier for prospective employees to learn more about your firm’s expertise, its people, and culture.
  • ION INTERACTIVE  |  FRIDAY, AUGUST 19, 2016
    [Social Media] Interactive Content Marketing Weekly Roundup: August 15 – 19
    As well, tune in to our social media accounts for more in content marketing and interactive content tips and tricks! What a week! In South Florida this week marked the end of summer as students start school for the year. It’s a new chapter with new adventures, experiences, and learnings. Michael, is also a content marketer at heart.
  • WEBBIQUITY  |  FRIDAY, AUGUST 19, 2016
    [Social Media] How Does Content Marketing Help with SEO?
    Although it is a best practice for SEOs, creating fresh content on a regular basis can also positively impact on your customer base as your social media schedule can be filled with this new content. He has industry-leading expertise in online PR, social strategy, e-commerce and database marketing. Guest post by Sam Allcock.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Social Media] Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
    Ways to Boost B2B Sales Through LinkedIn Social Selling. Ways to Boost B2B Sales Through LinkedIn Social Selling. Demystifying Social ROI in B2B Marketing. Demystifying Social ROI in B2B Marketing. Contrary to popular belief, you can  attribute revenue dollars to your social media campaigns. They key?
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2016
    [Social Media] 7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
    The company’s Twitter handle and a branded hashtag were featured on the display in large text, which made it easy for people to share the experience on social media. Takeaways for marketers: Create a branded hashtag that participants can use to share the experience on social media. Work events are really hit or miss.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 19, 2016
    [Social Media] Business Newsletters: Is Your Newsletter Still Relevant?
    I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them.  My response? In spite of all the other social media outlets, e-newsletters and printed newsletters get results. He told me that the employees (the ones I coach) forward him my newsletter.
  • ACT-ON  |  FRIDAY, AUGUST 19, 2016
    [Social Media] Back to School – Let’s Keep Our Kids Safe Online
    However, I would suggest that the bigger issue is data sharing (Big Data) and social media. It’s anything that relates to them (or any specific person), such as a name, age, address, phone number, social security number, IP address, etc. The Dangers of Social Media. I love this time of year. Well, it should have.
  • HINGE MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Social Media] 7 Skills Required for Marketing Professional Services Firms
    These include: brand awareness, website traffic, social media engagement, lead generation, and conversion rate. The professional services industry has long suffered from “confusion” surrounding the role of marketing professionals. Indeed, the marketing field has evolved over the past decade. What are the most successful firms doing?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 18, 2016
    [Social Media] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    Execute Interactions Deliver Messages Execution These are systems that actually deliver messages in channels such as email, display advertising, social media advertising, the company Web site, or CRM. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Awesome!
  • CONTENTLY  |  THURSDAY, AUGUST 18, 2016
    [Social Media] Infographic: The Inevitable Shift of Snapchat Demographics
    While the chat app’s user base still skews young—70 percent are millennials and 30 percent of teens rank Snapchat as their most important social network—its older audience is growing at a rapid pace. internet users are now on the social network. Social Infographic SnapchatIn fact, 50 percent of new users are 25 or older.
  • FATHOM  |  THURSDAY, AUGUST 18, 2016
    [Social Media] Digital Marketing Leaders in the Healthcare Industry: How Do You Compare?
    The infographic below sums up this year’s findings when it comes to how health systems are approaching social media, what they spend in social advertising and how they respond to patient reviews online. The post Digital Marketing Leaders in the Healthcare Industry: How Do You Compare? appeared first on Fathom. Blog Feed
  • OPENTOPIC  |  THURSDAY, AUGUST 18, 2016
    [Social Media] How to Create a Healthcare Brand on Social Media
    Like any marketing strategy, your marketing plans for your healthcare practice’s social media accounts has probably changed and developed over the years. Now that you’ve spent months or years established your practice on social media, it’s time to start expanding your horizons. Have you.
  • INTEGRATED B2B  |  THURSDAY, AUGUST 18, 2016
    [Social Media] The beginner’s guide to SMS marketing for B2B
    Content strategy content marketing digital media digital strategy sms social mediaSMS marketing is a great way to reach out to potential and current customers as well as employees. With a 98% open rate, it’s no wonder text messaging is the most popular form of communication today.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 18, 2016
    [Social Media] 5 Reasons You Need a DMP
    Streamline data: Rather than scattering data across email, e-commerce platforms, customer loyalty channels, and social media; you can bring all that data together into one place, providing a better picture and understanding of your audience, results, and overall marketing environment. Why Your Business Needs a DMP. Data Management
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Social Media] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    As social media and email become more mobile-centric, they become significant drivers of revenue growth, especially in commerce. social, email, mobile, offline) and relevant based on everything they do. Author: Ashika Balani The days of telemarketers are long gone. Technology is Empowering Marketing. Data is Evolving.
  • CHIEFMARTECH  |  THURSDAY, AUGUST 18, 2016
    [Social Media] Consolidating point solutions with a hub in your marketing stack?
    Of course it depends on your unique situation but, from first-hand knowledge running technology for a digital media agency, evaluating and implementing dozens of platforms for various clients, I can tell you that hubs almost never live up to the hype. The following is a guest opinion piece by Josh Dreller , VP of product marketing at 4C.
  • CONTENT STANDARD  |  THURSDAY, AUGUST 18, 2016
    [Social Media] What Is Content Marketing in 2016, and Where Is it Going?
    Major social media platforms are digging deep into human behavior to learn more about ways in which they can be connected and share their lives. They’re also creating opportunities for users to share live video —challenging some of our more traditional media platforms, such as television. Now it’s 2016. Or five.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 18, 2016
    [Social Media] Are you unknowingly supporting hate speech?
    Social media is simply another outlet for him. No one is forced to watch his show or follow his social media posts. But social media, and especially Twitter, is built for viral. Certainly it’s a slippery slope for any social platform advocating openness. Make your social circle a hate-free zone.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2016
    [Social Media] How to Write Better Headlines for Your Facebook Ads
    In fact, research from Social Influence about declarative-statement headlines found that headlines in the form of questions received 150% more clicks than statement headlines. Social media platforms and print newspapers alike are full of headlines that make you want to learn more, and these headlines take advantage of the curiosity gap.
  • ACT-ON  |  THURSDAY, AUGUST 18, 2016
    [Social Media] How To Make the Most of the YouTube Content Marketing Customer Journey
    They're not looking for social media friends, they're looking for answers. They may do this in person to your salespeople, or via email or social media. The YouTube algorithm rewards consistency. 8) Can you learn about video optimization and social sharing? But not YouTube search, at least not at first.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2016
    [Social Media] Why Virtual Agencies Might Be More Creative
    One of our core Buffer values is 'Live Smarter, Not Harder,'" says Hailley Griffis, who does communications for the maker of social media management tools. I wrote this post by the pool. Not by my pool -- I don’t have one -- but by a pool. It was 104 degrees. And I’ve noticed I get more done, better. We’ve all seen the stats.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2016
    [Social Media] Stephen Varga: Unleashed
    No easy task, but it waged a brilliant social media campaign to do just that. Facebook, Twitter and other social media outlets lit up with people voicing their disgust and discussing why books and libraries are important. You’re not alone! We call on Stephen to fulfill a variety of tasks around the office. No friends.
  • CONTENTLY  |  WEDNESDAY, AUGUST 17, 2016
    [Social Media] Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages
    According to Ethan Klapper, The Huffington Post’s global social media editor, when you segment Facebook in narrow audiences, “You’re going to reach more people who are going to have an interest in what that page is about.” For John Maver, a social media marketer at ThoughtLab, the answer is a clear yes.
  • READYPULSE  |  WEDNESDAY, AUGUST 17, 2016
    [Social Media] The Science Behind Our Social Media Obsession
    Marketers everywhere will be happy to know that social media is not only here to stay, but it’s an obsession with which consumers cannot get enough! Everyone is obsessed with social media and the fixation is only growing. Want to know why we’re all obsessed with social media? Particularly, Facebook.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Social Media] 114+ Copywriting Formulas to Get Traffic & Leads
    Although simple, this formula is highly effective, and has endless applications , including using it to share content on social media and even to evaluate other people’s content. Example: How to get more shares on social media. Chapter 7: Formulas for Social Media. Peer or social endorsement. Buckley.
  • OPENTOPIC  |  WEDNESDAY, AUGUST 17, 2016
    [Social Media] When It Comes To Social Media, CMOs Need To Get Visual
    While having nothing to do with social media, the reason I bring this piece up is it should be more than obvious by now that personalization in marketing. The post When It Comes To Social Media, CMOs Need To Get Visual appeared first on Opentopic. Cognitive Technology
  • SALES ENGINE  |  WEDNESDAY, AUGUST 17, 2016
    [Social Media] 5 easy steps to building ongoing thought-leadership content
    Because content marketing done properly is a process and not a series of projects , here’s a 5-step process that will more easily help you develop multi-media content at once that can be plugged into your editorial calendar: 1. It also makes it easy to push blog links out through social media, leading people back to your site.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2016
    [Social Media] A reasonable guide to reddit for marketers
    social media Social Media best practices Social Media Strategy evergreen kiki schirr redditYou’ve likely heard of reddit, the giant, uncapitalized forum that people either love or hate. link to your product or page on reddit can bring tens of thousands of visits, if done correctly. Criticism on reddit.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 17, 2016
    [Social Media] How to Make Your Content More Sharable from Mobile Devices
    Social media usage is huge on mobile. Facebook reports the platform sees 1.39 billion monthly active users coming from mobile devices. Twitter says 86 percent of their revenue is coming from mobile phones. Shopify merchants have seen orders from Pinterest on mobile devices increase by 140% in the last two years.
  • HUBSPOT  |  WEDNESDAY, AUGUST 17, 2016
    [Social Media] 22 Stats That Show Why Your Business Should Be Active on Instagram [Infographic]
    Not only is including Instagram in your social media marketing strategy helpful in terms of achieving high levels of engagement and brand awareness, but it can also make it easier for you to attract new leads and customers. Social Media Daily IGSSWhy should your business be on Instagram?
  • KEO MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Social Media] KEO Marketing CEO, Sheila Kloefkorn, Accepted into the Forbes Agency Council
    Sheila Kloefkorn Joins Invitation-Only Organization by the Forbes Media Company. The Forbes Agency Council is an invitation-only organization dedicated to executives leading successful public relations, media strategy, creative and advertising agencies. For decades, this media giant has understood what business leaders need to thrive.
  • SALES ENGINE  |  TUESDAY, AUGUST 16, 2016
    [Social Media] Selling With Content: What’s Repeatable and What’s Not?
    Mass marketing is out, mass media is in. Achieving this goal requires the mindset of a publisher , which is why many innovative organizations are transforming and building their marketing departments into actual media enterprises, including hiring executives with media backgrounds to run their operations. Sales Enablement
  • KEO MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Social Media] Marketing Strategies for Reaching the Wearable Devices Market
    Predictable daily sessions online have been replaced by many fragmented interactions that now occur instantaneously; everything from checking the time, texting a spouse or chatting with friends on social media. The wearable devices market is growing very quickly. Make content (even more) “glance-able”. Market in and to “micro-moments”.
  • KAPOST  |  TUESDAY, AUGUST 16, 2016
    [Social Media] Care for a Side of Strategy with Your Marketing Software?
    They have a lot of tools to measure email opens and social media, but it remains a challenge to determine if this eBook performed better than that eBook. The sign reads, “Unlock the Potential of Your Marketing Content.”. You go in. You place your order. “I’m hungry for a serious B2B marketing platform. I’ll have Kapost please.”.
  • OPENTOPIC  |  TUESDAY, AUGUST 16, 2016
    [Social Media] How to create eye-catching emails
    Although social media has assisted marketing managers with consumer engagement, email outreach is still prevalent. For many communicators, there’s an ongoing debate over the effectiveness of email marketing. According to data from a 2016. The post How to create eye-catching emails appeared first on Opentopic.
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2016
    [Social Media] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely  Brigitte Winter and her Georgetown School of Continuing Studies  students. SDL SM2, Radian6, Sysomos, Sprout Social , Lithium. And How?
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