• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 15, 2015
    [Social Media] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 15, 2015
    [Social Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 15, 2015
    [Social Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 15, 2015
    [Social Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. Online presentations can be embedded on a webpage or shared using email or social updates. are shared and linked using social media or email.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 15, 2015
    [Social Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. media platform.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, MAY 15, 2015
    [Social Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social Media] LeadTail Social Insights Report: How Top Marketers at Mid‐Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social Media] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 15, 2015
    [Social Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social Media] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social Media] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social Media] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social Media] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social Media] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social Media] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social Media] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Social Media] Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers
    list of INBOUND speakers , we've invited friends, colleagues, mentors, and influencers to share thoughts and stories about our speakers, and then share their posts on social media using the #speakerfan hashtag. Rather than following the easy path, she started her own agency to prove how social media can work for business.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 22, 2015
    [Social Media] The new Myspace? Which social channels are here to stay
    Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? Although once the world’s largest social network, Facebook - just like Myspace - has suffered a steady decline despite several redesigns. Social business. Adult users. The upshot?
  • BIZNOLOGY  |  FRIDAY, MAY 22, 2015
    [Social Media] 7 ways to use bloggers in your content marketing strategy
    Content Marketing Internet Marketing Search Marketing Social Media Marketing blogging Content marketing Facebook influencers pinterestIf you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. Hire them to consult. Partner with them. Have them tweet.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 22, 2015
    [Social Media] Using reddit for Hiring Talented Employees
    This was just 1 way that the Obama campaign reached out on social media. This monthly Social Recruiting column is contributed by Laurianne Laval. She blogs to show brands how to use social media in their recruitment. Using reddit for Hiring Talented Employees by Laurianne Laval - Maximize Social Business.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Social Media] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    Friends and acquaintances (referees) are eligible for a free month of Evernote Premium service, which includes offline notebooks and other elevated features if they sign up through the referrer’s link. 3) Social Referral Technique. Social media channels, unique URLs, and emails are just a few ways of sharing.
  • SYNECORE  |  FRIDAY, MAY 22, 2015
    [Social Media] How to Never Run Out of Content Marketing Ideas
    The bottom line is that using a social insight tool like this is a lot more productive and effective than fumbling around in the dark with the desperate hope that you might stumble upon a gem. If you set an alert, Content Explorer will send you an email when content related to your search query pops up on social media.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Social Media] 5 Disruptive Social Selling Technologies
    Editor’s Note: One of our regional sales managers, Jack Kosakowski, is a social media marketing ace. Last week his post on disruptive social selling technologies was published on Jay Baer’s Convince&Convert blog. Last week, on LinkedIn, I did a review of five social selling technologies that I would recommend.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Social Media] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    To avoid misunderstanding, let me stress that Teradata does let users integrate the omni-channel and digital products if they want to and that digital includes text messages, mobile apps, social media monitoring and publishing, and Web landing pages as well as email. Yes, that title is a pun on Dickens’ Tale of Two Cities. Where was I?
  • VERTICAL RESPONSE  |  THURSDAY, MAY 21, 2015
    [Social Media] 5 Easy Ways to Streamline Internal Communication
    Slack comes highly recommended by our Social Media Manager, Derek Overbey , due to its robust search functionality providing the ability to search entire conversations by keywords. In today’s world, it’s easier than ever before to access information and communicate from anywhere. Send a company newsletter.
  • I-SCOOP  |  THURSDAY, MAY 21, 2015
    [Social Media] Social engagement platform Engagor gets acquired: social as part of CEM
    It seems like only a few years ago that Folke Lemaitre and his partner were present at one of our events and asked if they could showcase their new social media platform. News CEM Clarabridge customer experience management Engagor Folke Lemaitre Nicola Millard Sid Banerjee social customer service
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 21, 2015
    [Social Media] 3 Ways To Build Trust With Your Website Visitors
    This means including not only your phone number and address but also an active email and links to your social media channels on your home page, footers and on a visible contact page. Not that there’s anything wrong with that…to an extent. Webinars and podcasts , with the same content caveat. One Final Note.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 21, 2015
    [Social Media] What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
    This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. For social media network development, dedicating fifteen minutes daily to a particular channel may be what is needed to get back on track and feeling productive. Get Reorganized.
  • BIZNOLOGY  |  THURSDAY, MAY 21, 2015
    [Social Media] Does advertising or engagement build stronger brand equity among Millennials?
    Social engagement via the internet is the key driver for building brand equity today, more than advertising (e.g. The internet is more influential, as Millennials are significantly more trustful of social media. The concept of brand equity (i.e. These are the three pillars of brand equity. Like this post?
  • WINDMILL NETWORKING  |  THURSDAY, MAY 21, 2015
    [Social Media] Social Media Influence Marketing: Why Include Blogs
    In 2015, there’s no doubt that brands and agencies must integrate social media influence (SMI) marketing strategies in their development plans, and that blogs should be included in their priorities. Raymond Morin contributes a monthly column on Social Media Influence. Social Media Influence
  • MODERN B2B MARKETING  |  THURSDAY, MAY 21, 2015
    [Social Media] Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing
    Well, theoretically, if this safe harbor protection didn’t exist, there would be no blogging, social media, or web hosting companies; they would all have been sued out of existence for inadvertent copyright infringement. Maybe that’s true—or maybe not—but it’s your company’s position). Let’s call that company GMO-full Food Co. Period.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 21, 2015
    [Social Media] Social Media Lessons From 8 Tech Support Companies
    Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. However, considering social media for your small business is a big decision. Social Media24/7 Techies – Facebook and Twitter. Happy sharing!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Social Media] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. million. million.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Social Media] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    It allows publishers to create and distribute mixed-media articles in a self-contained Facebook "capsule," while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously. Blogging Content Creation Social Media Pop Culture DailyUsers are in control.
  • VIRALLY BLOG  |  WEDNESDAY, MAY 20, 2015
    [Social Media] Ways To Recycle Your Old Content
    If you take pictures of the work you’ve done, they make a great Social Media post on their own. In the world of small business and one man bands, it is often hard to keep finding new content to keep your audience engaged. But never fear, I’m here to tell you how to make the most out of your content. Videos. Presentations.
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Social Media] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    According to our research , when prospective clients turn to social media for a professional services firm and specific expertise, 70% tune in on LinkedIn. And when you and your employees all build strong LinkedIn profiles, you’ll have the foundation for an effective companywide social selling strategy. Headshots are best.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 20, 2015
    [Social Media] 5 Retail Tips to Make the Most of Dads and Grads
    Use signage, banners and ads in your store, on your website, and on your social media pages. You can create simple gift guides that can be shared via email and on image-centric social media channels like Pinterest and Instagram. 3. What do dads and grads have in common? Remind. Share ideas. Gift wrap for free.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 20, 2015
    [Social Media] Taking a digital first approach to brand development: 3 key considerations
    Brands are on smartphones, featured in YouTube videos, communicating on social media sites—digital experiences are everywhere. The extremely popular social media network stepped up its UI game with the release of Facebook Paper –a mobile app released on iOS early last year. year-over-year, vs. a 0.3%
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 20, 2015
    [Social Media] The marketing conference guide for socially awkward people
    By Mars Dorian, {grow} Contributing Columnist You know what’s more awkward than being a socially awkward person? Going to a conference filled with socially awkward persons. For example, during the lunch break, I was standing next to that social media lady carrying a huuuge purse. ”, “Okay, what do you?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 20, 2015
    [Social Media] Is SEO Dead? Long Live Social Search!
    The next generation of search will be informed by social—sometimes referred to as social search. This social layer will add a new, personalized dimension to search results. Social search is amplified by the fact that social content is on the rise.  So add social search to your kit of SEO and paid search.
  • KEO MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Social Media] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz., Leads generated through the website across all inbound channels more than doubled, climbing by 107 percent.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 19, 2015
    [Social Media] @MNBurgess Rutgers Executive Ed Interview on Social Brand Strategy #RBSEE #socialmedia
    Please tell me how you started out in Social Media? Well, for me, social media was a natural evolution of my marketing communications background, starting with advertising at McCann, moving to direct marketing, then to digital marketing, and finally to social media marketing. FOR EWORD by David C.
  • VIRALLY BLOG  |  TUESDAY, MAY 19, 2015
    [Social Media] How To Source Images For Social Media Posts
    The best way to get more views on a post or tweet on Social Media is to add an image. It has set templates for social media, presentations, posters, blogs and more so is very much the go to tool. The post How To Source Images For Social Media Posts appeared first on Content Marketing, Virally Blog. Canva.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 19, 2015
    [Social Media] Content Marketing: How This Software Company Achieved More with Less
    Marketing Strategy b2b email marketing marketing social mediaA majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. Willingness or need to change.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Social Media] 3 Marketing Lessons Learned in 3 Weeks
    The point of this isn’t really that people hate Comcast but that they are extremely vocal about their hate on social media. If your customer has a bad experience, they are going to tell their friends and their social networks. B2B Online Marketing Blog Events & Updates Search Engine Optimization Social Media Strategies
  • THE ROI GUY  |  TUESDAY, MAY 19, 2015
    [Social Media] Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
    Include access to external systems like social media, provide just-in-time asset recommendations, and enable auto updates to the SFA to ensure a single point for data entry. Last week we had the pleasure of attending our 10 th SiriusDecisions Summit in Nashville, a gathering of over 2,300 sales and marketing professionals.
  • B2B IDEAS @ WORK  |  TUESDAY, MAY 19, 2015
    [Social Media] What I Learned In A Year of B2B Social Media Marketing
    In this post I will be sharing the things I learned from my first year of social media marketing. I was a junior in college majoring in Communications and Religion. On May 12th, 2014 I started my internship as the company's social media manager. didn't know diddly squat about using social media for business.
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Social Media] 5 Technology Services Blogging Blunders to Avoid
    Share each blog post on your company’s social media channels and encourage other employees to share your blog in relevant LinkedIn Groups. Starting a new technology blog is exciting, a little intimidating — and comes with a long list of important decisions. Not sure where to start? Not sure how to choose the right keyword?
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Social Media] Search isn’t about search anymore, it’s about social
    Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. Social Media Marketing. The post Search isn’t about search anymore, it’s about social appeared first on Biznology.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Social Media] Looking for an Instagram Scheduler? Check Out Onlypult
    It’s often hard for social media managers to effectively manage Instagram accounts because that requires a person to have a mobile device available at all times. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 19, 2015
    [Social Media] Lions and Tigers and Buyer Personas … Oh My
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Sort of. ” . GoToWebinar does the rest.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Social Media] 5 Ways to Incorporate Social Media Into Your Next Hotel Event
    Last week, a couple hundred marketers converged at The Omni Parker House in Boston, Massachusetts for the inaugural Social Media Tools Summit. Debbie Miller contributes a monthly column on Social Media for the. Debbie is the President of Social Hospitality. She is also the Social Media Manager for Search Engine.
  • MARKETING ACTION  |  TUESDAY, MAY 19, 2015
    [Social Media] Don’t Panic! How to Handle a Social Media Marketing Crisis
    Social media is a great way to rub virtual shoulders with potential and actual customers. That’s understandable; social can be intimidating, and extremely unpredictable. That’s especially true when a social media crisis comes up. But social media is too big an opportunity to miss out for fear of a blunder. 
  • CONNECTING ELEMENT  |  TUESDAY, MAY 19, 2015
    [Social Media] Managing digital assets to maximise efficiency
    Blog digital marketing channels digital project management Birmingham email marketing Birmingham social media marketing web development BirminghamSuccessful digital marketing is effortlessly smooth on the surface – not to mention attractive and engaging – but this expertly conceals a complex machine underneath.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Social Media] How to Create a Social Media Crisis Management Plan [Free Template]
    Social media community managers and public relations professionals have to deal with little problems every single day. The reason these fall under the "crisis" category is because, if you act or respond incorrectly on your social media channels, they could damage a brand’s long-term reputation. Click to Tweet.
  • SYNECORE  |  MONDAY, MAY 18, 2015
    [Social Media] Nostalgia Marketing: What is It?
    study by professor and nostalgia specialist Jannine LaSaleta referenced in the Entrepreneur article found that the feelings of social connectedness that arise from nostalgia make people value money less, which ultimately leads them to spend more freely. With social media, this has never been easier to accomplish.
  • CRIMSON MARKETING  |  MONDAY, MAY 18, 2015
    [Social Media] You Can’t Buy Thought Leadership: How Smart Content Marketing Works
    By strategically placing your content throughout the web — on popular content marketing blogs, YouTube, podcasts , social media, online magazines, etc. Originally published on Social Media B2B. Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? Wrong.
  • VIRALLY BLOG  |  MONDAY, MAY 18, 2015
    [Social Media] 7 Tips For Content Marketing
    The noise of Social Media makes plain texts post boring to your audience and so popping an image onto the post makes it stand out more. Content Marketing is the best type of marketing for any business and a lot are doing it without realising. When you are posting your content out there, add an image to your post. Events
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Social Media] May Brings New Products and Updates from Google
    While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. The first week of May was a busy one for Google! Goodbye Queries Report. Hello Search Analytics.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 18, 2015
    [Social Media] Empowering employees to be brand ambassadors #amplifyfest #DW24 #DigitalWorkplace
    Social technologies have revolutionized the modern workplace, providing employees with new communication and data sharing tools that allow them to collaborate and interact in exciting new ways. Online media consumption continues to grow, and organizations must be prepared to meet their target audience on social media platforms.
  • BIZNOLOGY  |  MONDAY, MAY 18, 2015
    [Social Media] What have you learned from Mobilegeddon?
    2007: Social media is an important kind of content. A few years ago, Google showed a sea of blue links leading to web pages. If you waited for the search engines to start showing social results before you decided social media was important, that probably hurt your search marketing a lot. Like this post?
  • WINDMILL NETWORKING  |  MONDAY, MAY 18, 2015
    [Social Media] 5 Tips to Create an Effective Slideshare Call-to-Action
    She has 7 years of experience in search and social media marketing. Tips to Create an Effective Slideshare Call-to-Action by Ann Smarty - Maximize Social Business. Everything you put online should have some kind of brand-specific purpose. Even if it didn’t when you created it, it damn well better have it by the time you publish.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Social Media] 7 Conventional Landing Page Design Tactics You Should Still Test
    Social proof can actually be extremely powerful at building trust with your audience and leveraging the power of the crowd for the purpose of conversions. But like so many other “best practices," social proof is only effective when applied within a specific set of parameters. after eliminating social share buttons. One font.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Social Media] The art and science of developing an enterprise content strategy
    There are more ways to connect in this ecosystem of social networks — connect people to our own experiences. Not only just in social, but even across traditional publishers. Mark: One of the things I admire about you is that you were one of the first people I worked with that understood the importance of social influence. Click.
  • ENGAGE  |  MONDAY, MAY 18, 2015
    [Social Media] 6 Ways to Make a Good Impression on Facebook
    Now that I’ve used a poker analogy to sell you on  committing to your paid social strategy  and made the case for  strategically growing your Facebook community , I wouldn’t want to leave you hanging by not explaining how you can turn those likes and followers into something tangible. Social Media Today. Hone Your Craft. AdWeek.
  • VIRALLY BLOG  |  MONDAY, MAY 18, 2015
    [Social Media] Virally’s Into To Digital Marketing Course
    Back in March we held our Introduction to Digital Marketing Course where we were teaching local businesses about the use of social media and also the basics of  content marketing. Refreshments will be available on the night as will opportunities for networking. Events
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Social Media] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    Here are trends and distribution of responses for four industries: consumer products, information technology, financial services, and software. 1) Consumer Products (CPG) marketers rank branding and public relations, social media marketing, and online advertising among their top marketing investments. Tweet This Stat ).
  • MARKETING ACTION  |  MONDAY, MAY 18, 2015
    [Social Media] Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale
    Zyme’s wish list included end-to-end visibility into campaign management, list management, comprehensive metrics, the ability to nurture and score leads, and the ability to manage multi-channel inbound marketing including social media and search engine optimization. Selling Enterprise Software. And on average, 5.4
  • HUBSPOT  |  SATURDAY, MAY 16, 2015
    [Social Media] How to Spot a Lead on Twitter [Flowchart]
    To many salespeople, "social selling" equates to "LinkedIn." According to a survey conducted by PeopleLinx , 76% of reps understand LinkedIn's potential for sales, but a scant 16% see the value in Twitter for social selling. Social Media Lead Generation Inbound Sales DailyThis gap is understandable.
  • THE POINT  |  SATURDAY, MAY 16, 2015
    [Social Media] 4 Key Takeaways from the 2015 SiriusDecisions Summit
    Targeted display advertising is an obvious candidate, but social media is also an intriguing possibility. Consider a company like Insightpool , whose technology enables marketers to identify, connect and nurture 1:1 social relationships at scale. 4. Outbound is the New Inbound. Lead Nurturing Isn’t Just Email Anymore.
  • BLUE FOCUS MARKETING  |  FRIDAY, MAY 15, 2015
    [Social Media] ANNOUNCEMENT: @CKBurgess to speak at #AmplifyFest 2015 @maverickwoman #SocBiz
    In the interview, we focused on a few of the concepts in my best-selling book, The Social Employee (McGraw-Hill, 2013), co-written with my partner and Blue Focus Marketing cofounder, Mark Burgess (@ MNBurgess ). See what others are saying about The Social Employee and order your copy today! Please check out @SocialEmployee media buzz!
  • CRIMSON MARKETING  |  FRIDAY, MAY 15, 2015
    [Social Media] Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands
    With the massive popularity of social media and portable computing devices, customer feedback is now plentiful, influential and increasingly pivotal to brand success. According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range.
  • HUBSPOT  |  FRIDAY, MAY 15, 2015
    [Social Media] The True Cost of Not Meeting Your Customers' Expectations [Infographic]
    Ever since moving to Boston a few short months ago, I've allowed the Internet -- Yelp reviews, social media messages, food blogs -- to guide almost all of my of restaurant choices. For businesses, this concept is both intriguing and concerning. Client Services Daily
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 15, 2015
    [Social Media] Do B2B Customers Want to Tweet a Purchase?
    benefit of a program like this is some social proof. Having companies order from you in public becomes another form of socially-promoted customer testimonial. Marketing Social Networks Twitter B2B marketing b2b marketing strategy B2B Sales b2b social media marketing Dominos PizzaIt is not about Emoji.
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Social Media] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    Ask current client and social media followers what struggle with. Check industry and social media forums like LinkedIn Groups to see what prospects are talking about. Include a link to your landing page in your email signatures and social media profiles. Include a call-to-action and social media handles.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 15, 2015
    [Social Media] 4 Ways to Use Pinterest to Drive More Visits to Your Website [VIDEO]
    The question you may have is how to use this influential social network to benefit your business. Social Media Tips in 2 pinterest Small Business social networkIt’s no secret Pinterest is a hub for ideas and inspiration for millions of people. According to eMarketer, with Pinterest’s U.S. All rights reserved.
  • BIZNOLOGY  |  FRIDAY, MAY 15, 2015
    [Social Media] What does it take to launch a link building campaign?
    Social media often provides the best platform for finding influential people within your niche. Once you identify an influencer, look through their social accounts to see where they commonly engage and interact. Utilizing social tools. A great deal of work goes into launching a link building campaign. Brand building.
  • SYNECORE  |  FRIDAY, MAY 15, 2015
    [Social Media] Facebook Uses Mobile Video to Take Over the World
    In a parallel (though not coincidental) trend, Facebook, that lovable and largest social network on the planet, is fast morphing into a decidedly mobile-first and video-driven platform. CEO Zuckerberg confirmed this trend by noting how in the next five years, "most of [the social network] will be video.”. Here goes. That’s crazy.
  • B2B MARKETING INSIDER  |  FRIDAY, MAY 15, 2015
    [Social Media] 5 Marketing Lessons From Warby Parker
    Brian explained they don’t consider social media as part of their marketing department — their properties are handled by customer service. I recently had the chance to hear the CEO of Warby Parker, David Gilboa, tell the story of how he and a team of college friends built this new powerhouse brand. Not Warby Parker.
  • HUBSPOT  |  FRIDAY, MAY 15, 2015
    [Social Media] 10 Awesome B2B Publishers’ Subscriber Pages
    Advantage Business Media. They also make it very easy to follow them on social media – can’t miss it! MediaWe’re always looking for examples of subscription pages for new ideas and inspiration. Without further ado: AfterMarket Business World (Automotive). The form is easy to understand and it’s quick to fill out.
  • MARKETING ACTION  |  FRIDAY, MAY 15, 2015
    [Social Media] Seriously Smart SiriusDecisions Takeaways
    After looking at (and hopefully tweeting) all these tweets, are you getting inspired socially? Pick B2B Marketing Events Social Media Marketing event marketing events marketing sirius social media marketing” @tjaros. “It’s not about the lap, it’s about the race.” ” @tjaros.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Social Media] Consumer Brand SEO Pulse: 5.14.15
    Mobile SEO Social MediaWelcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. What’s next for Google and mobile? link]. Don’t like it? link].
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Social Media] Want People to Share Your Visual Content? Avoid These 6 Common Mistakes
    In the perpetual race to stand out on social media, visual content is pulling in front and kicking up speed. According to Socially Sorted , the image-focused Instagram is now surpassing Twitter in daily mobile traffic. Visual Content Mistakes People Make on Social. Content Creation Social Media Design Daily
  • KEO MARKETING  |  THURSDAY, MAY 14, 2015
    [Social Media] Report Confirms B2B Email Marketing Still Effective
    This is a contrast to marketers in the B2C sector, where social media has become a dominant tactic. A recent report confirms what we have said here several times recently: email marketing can pay off for those who take the time to plan and execute it well. For 20% of B2B marketers, email is expected to produce “significant” ROI.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Social Media] Creativity, Technology, And The Future Of Storytelling
    talked about how social media is only 12 years old and yet it has allowed everyone with an internet-connected mobile device to connect with anyone, anywhere in the world. Social media has turned us all into publishers. What Is The Content Marketing Imperative? And so we largely tune out the ads. Tweet This! ]. ” �.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 14, 2015
    [Social Media] How to Use a Lead Generation Item on Facebook
    Think Social Media, think Facebook. Billions of people use social media, which means if it’s not a part of your inbound marketing strategy you’re losing out! Her core business, AmyHall.biz, advises and implements WordPress, Social Media, Inbound Marketing, and MailChimp Email Marketing solutions for companies.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 14, 2015
    [Social Media] Video Marketing of the Future: How GoPro Ups Your Marketing Game
    In a time when everyone feels pressure to post important life events, colorful images, and compelling text on social media , a video that encompasses all of these in one automatically strikes a chord with viewers. AdWeek hailed GoPro as one of the “most impressive gadget/social media marketing combinations” ever seen.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Social Media] How to Say "No" Without Burning Bridges
    And yet, for marketers who make their living online, social media makes us more accessible to others, paving the way for increased demands on our time. Social media speaker Jason Falls will soon allow anyone to sign up for an hour of his time, for a fee, via his website. Scale. You hear the term often in marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 14, 2015
    [Social Media] Why you need to re-evaluate the design of your blog
    The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries.”. Related Stories I was called out on my social media BS and I’m relieved Three YouTube stars share their intimate personal branding lessons An inspirational blogging lesson from Keith Urban. Design matters.
  • VIRALLY BLOG  |  THURSDAY, MAY 14, 2015
    [Social Media] What is missing from your content strategy
    You set up social sharing options to extend the reach as best you can and you set up the all the tracking tools to measure ROI. We are inundated with email newsletters, social media notifications as well as the normal stream of updates and emails. So why is it all not working? The answer is a content distribution strategy.
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Social Media] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    subscribe to relevant emails and RSS feeds all about the topics I generally write about: general marketing theory, content development, email best practices, marketing automation, social media, and so on. Check out what topics are trending on the social channels your audience frequents, as well. Take heart… you’re not alone.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Social Media] 6 Data-Backed Lessons for Content Marketers in Europe
    Many of us know it's the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. We found that marketers are using SEO tactics more than social media for organic content distribution. Content marketing is nothing new to marketers all over the world. The question is, how?
  • KEO MARKETING  |  THURSDAY, MAY 14, 2015
    [Social Media] Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards
    The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz., We’re honored to be recognized for our expertise in this critical part of the overall marketing mix.”.
  • NUSPARK  |  WEDNESDAY, MAY 13, 2015
    [Social Media] The Lead-form Thank you page; A critical page to engage new leads
    Encourage interaction – Social media is one of the best tools for nurturing your leads, which is why you should consider encouraging leads to interact via social media on your thank you page. However, you’re not done just because you’ve captured a lead or made a sale. The best way to start?
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Social Media] 5 Ways to Measure the Success of Your Blog Posts
    More subscribers means more customers exposed to your offers, and more chances for your posts to get shared on social media. If you aren’t measuring the success of your blogs, there’s no way to know if your hard work is doing any good. Subscribers. One easy way of measuring success is by reviewing how many subscribers your blog has.
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Social Media] How To Measure the Success of Your Blog Posts
    More subscribers means more customers exposed to your offers, and more chances for your posts to get shared on social media. If you aren’t measuring the success of your blogs, there’s no way to know if your hard work is doing any good. Subscribers. One easy way of measuring success is by reviewing how many subscribers your blog has.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Social Media] 10 Resources to Help You Teach Inbound Marketing
    It runs quite the gamut in regards to content topics: social networks, gaming, specific industries, holidays, coupons, marketing, and so many more. Specifically, Moz Academy focuses on SEO, link earning, social media, and content marketing. Truthfully, this change can be tough. request from a friend is always easier to accept.
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Social Media] Six Essential Online Marketing Tools for AEC Firms
    Social Media Scheduling Tool Timing is everything, especially in social media. Did you know that 60% of buyers of professional services check out a brand’s social media channels before buying. Here are six must-have tools for your firm to launch a successful online marketing strategy: 1.
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