• MARKETING ACTION  |  TUESDAY, JULY 7, 2015
    [Social Media] Inbound Marketing Vs Outbound: When Did the World Become Black and White?
    Leverage appropriate media. Every content message can be used in multiple media assets. Media is the container in which we put our content, and broadening the number of potential touch points is key to Attracting, Capturing, and Nurturing an engaged audience. 5. What kind of question is that?” . ” . Good luck!
  • WEBBIQUITY  |  TUESDAY, JULY 7, 2015
    [Social Media] Seven Top Marketing Posts for 7-7
    Expert guidance on social media marketing and social PR to maximize brand visibility? 10 Top Marketing Thought Leaders in Social Media (May 21). 27 (of the) Best Social PR Guides and Tips of 2014 (January 6). 19 More Outstanding Social Media Marketing Guides (January 13).
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Social Media] 7 Reasons Why Your Website Isn’t Performing
    Here are a few different options for you depending on what you are currently doing: For paid advertisements: if you are currently paying for traffic in one way or another (Google PPC, social advertising, display ads, etc.) This article is for the latter. SEO Reasons. 1) Poor Performance Due to Poor Traffic. They say that content is king.
  • CMO ESSENTIALS  |  MONDAY, JULY 6, 2015
    [Social Media] Widen Top of Funnel Marketing and Generate More MQLs
    Tip #4:   When defining the target audience, consider how your prospects present themselves on social media.  Green Boxes – contacts you have and their frequency at the given account • Blue Boxes – contacts available within third party databases • Gray Boxes – contacts that require web and social media discovery. Summary.
  • WINDMILL NETWORKING  |  MONDAY, JULY 6, 2015
    [Social Media] Firing Employee Who Made Vulgar Posts Violated the Law
    Wu contributes a monthly column on Social Media and Employment Law. Firing Employee Who Made Vulgar Posts Violated the Law by James Wu - Maximize Social Business. Social Media and Employment LawPier Sixty, LLC is a catering company in Manhattan, New York.  Author information. James Wu. James Y. James Wu.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Social Media] 7 Quick Ways to Free Up More Time in Your Day
    Between social media, email notifications, and the place where productivity goes to die (yep, YouTube), staying focused on the task at hand is easier said than done. To get you started, check out these examples: Social media keyboard shorts. You have to actually focus to move something (anything) forward. Enter Trello.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 6, 2015
    [Social Media] The new “liquid” model for content marketing strategy
    Social media on borrowed time. Frankly, we have probably been living on borrowed time when it comes to the freedom and free lunch we have enjoyed on the social platforms. The promote through social and PR. Social media on borrowed time. The promote through social and PR. The marketers were in charge.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Social Media] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    Some tools may automatically bucket that as social media, leaving you with no indication of which social platform generated more traffic. I've made my fair share of analytics mistakes in the past. In fact, I even wrote an article about it so that you don't have to learn them the hard way too. Enter UTM parameters.
  • HUBSPOT  |  SUNDAY, JULY 5, 2015
    [Social Media] 21 of the Most Inspiring Ad Campaigns of the Last 12 Months
    This memorable campaign featuring Gisele Bundchen for Under Armour has her fighting off a onslaught of negative comments from social media. Media. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. great idea can inspire. Film. 1) 100. Mobile. 3) Cardboard. Titanium.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Social Media] Quantifying the Value of Social Media Engagement in B2B Marketing
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Social Media] How to Use Vine: A Simple Guide to Building an Effective Social Video Strategy [Infographic]
    How can you cross-promote on other social media networks? It'll help you perfect your Vine strategy so you can enhance your social media presence beyond photos and words. Social Media Video DailyVine, the video-looping app released back in January 2013, has proven itself to be much more than a passing fad.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Social Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Social Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Social Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. Online presentations can be embedded on a webpage or shared using email or social updates. are shared and linked using social media or email.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Social Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. media platform.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Social Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Social Media] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Social Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Social Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Social Media] LeadTail Social Insights Report: How Top Marketers at Mid‐Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Social Media] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Social Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Social Media] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Social Media] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Social Media] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Social Media] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Social Media] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Social Media] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Social Media] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 3, 2015
    [Social Media] Treat Content Like Confetti!
    And, 25% from clicking on social media or emails, indicating the need to distribute your content in multiple ways (Source: CMO Council). Get Your Social Media Channel Managers Connected To Your Thought Leadership Content Creators Earlier. The same effect goes for thought leadership content. Source: IDG).
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 2, 2015
    [Social Media] Happier Living with Traces or more SoMe skepticism?
    Can new social media app traces bring us closer together? I am, admittedly, one of these social media (SoMe) sceptics. I’m sure we’ve all been part of the same conversations theorising what impact SoMe has had on our personal relationships. But this blog is not a grumble over SoMe, it’s actually quite the contrary.
  • FATHOM  |  THURSDAY, JULY 2, 2015
    [Social Media] Consumer Brand SEO Pulse: 7.2.15
    The Biggest Social Media Science Study: What 4.8 Buffer Social performed a study of over 4.8 Consumer brands / Retail e-commerce Google News SEO Social Media UncategorizedWelcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Take these tips to heart! link].
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Social Media] How to Create Irresistibly Shareable Content
    What happens from the moment you first see a headline to time you share it across social media platforms? One of my colleagues, Stacy Thompson wrote about this in a recent post where she reminds content marketers to leverage curated content as a method of driving social shares. What actually encourages people to share content? What
  • BIZNOLOGY  |  THURSDAY, JULY 2, 2015
    [Social Media] What can your B2B data do for you?
    Business marketers put the marketing database to an enormous variety of uses, among them: Capturing data about customer behavior from all sales and communications channels, including social media. Data is all the rage in marketing today. Data has been called the “new oil” that fuels marketing today. New product simulation and testing.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 2, 2015
    [Social Media] How to Build Your Email List from LinkedIn and Twitter
    The average order from email is 17% higher than an order from social media. Amy Hall contributes a monthly column on Social Media and Email Marketing. Her core business, AmyHall.biz, advises and implements WordPress, Social Media, Inbound Marketing, and MailChimp Email Marketing solutions for companies.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 2, 2015
    [Social Media] How to Use Twitter’s New Video Response Function [Video]
    Twitter is one of the “OG” members of the social media landscape. Social Media Community Gary Vaynerchuck Twitter videoIt has remained fairly simple throughout the years, but the recent addition of video responses might just pump some new life into the platform. Why, you ask? Well, the answer is quite simple.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 2, 2015
    [Social Media] 6 Critical steps to help fight for your online privacy
    When Michael Stelzner of Social Media Examiner  discovered that Klout displayed popular moments from Facebook—even if those moments had been shared with “friends” rather than “public”—he posted about it. With the advent of the social web, you never really had any privacy. By Kerry Gorgone, {grow} Contributing Columnist. hl=en.
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Social Media] A Mindset Shift for AEC Professionals
    printed brochure features a phone number and address, but your website should link directly to a hyperlinked email address, your firm’s social media accounts, newsletter sign-up fields, and whatever else provides a way for a prospect to get your attention. Social Media. Online marketing works. Your Website. Video.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 1, 2015
    [Social Media] Spark New Results from Your B2B Marketing at Mid-Year
    know everyone is selling social media now ( I’m annoyed too, as it is not a panacea – it’s just another marketing channel! ). But, social media is a place where many people spend time. Read my post here for a practical approach to social media.). 3. Marketing can be challenging.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 1, 2015
    [Social Media] 4 Stages of a Thought Leadership Maturity Model
    Traditional format for thought leadership has been the white paper but in this era of digital and social that isn’t enough. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas. Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Social Media] 7 Important PR Lessons Every Content Marketer Needs to Learn
    But PR is a more strategic, sustained practice than that, and it’s a field content marketers need to understand as owned, earned and even paid media continue to intersect. Are influencers talking about you on social media? I tried to explain public relations to my grandmother once. You’re in The Wall Street Journal. What is PR?
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 1, 2015
    [Social Media] Social Content Marketing is Your New Fundraising Rocket Booster
    Social content marketing’ is the terminology I use for the type of marketing everyone must do today to stay in business in our increasingly networked world. Human beings have always been social animals. CFRE contributes a monthly column on Social Media and Nonprofits. Social Media and Nonprofits
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Social Media] What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat
    James hosted a Q&A on the  social media channel Twitter as a way to engage diehard followers of the widely popular  Fifty Shades of Grey  story and pique their interest in the most recent book to be published in the series, Grey. Social Media b2b ConsumerAuthor: Sesame Mish Can you say #awkward?! Yikes! Wrong!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Social Media] 100 Things You Are Doing Wrong on Social Media
    You are not thinking of your blog as the hub of your social media efforts. You are not considering a global audience and looking at Chinese-based social networks, among others. You are not making your social media channels easy to find on your website. Marketing Cloud Social Marketing
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 1, 2015
    [Social Media] 30 LinkedIn Sales Triggers
    The key to social selling success is fishing where the fish are. These fishing holes are filled with sellers, who did not use social selling techniques. GerryMoran.png"> GerryMoran.png" alt="30 LinkedIn Social Selling Triggers" width="729" height="550" />. Reasons Why It’s Important To Pay Attention To Social Selling Triggers.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Social Media] Does Your Ecommerce Attribution Model Tell the Truth?
    The launch of a particular campaign could involve pay-per-click ads, email marketing, social media posts, blogs, guest posts, and mentions in online magazines. After pouring money into marketing for your ecommerce company, you want to know where your traffic comes from, right? But…does it tell the whole story? But wait!” you say.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 30, 2015
    [Social Media] [VIDEO] Re-Thinking Employees and Culture in a Digital World #SHRM15 #SmarterWorkforce #HR
    The event was the centerpiece of a nearly two-week trip that found me meeting with and learning from a variety of social business leaders in both Australia and New Zealand. Brand advocacy through social channels isn’t just a good idea, it’s essential for success in the 21st century. Please check out @SocialEmployee media buzz!
  • CRIMSON MARKETING  |  TUESDAY, JUNE 30, 2015
    [Social Media] Infographic: The Science of Creating Buyer Personas
    Important metrics include: bounce rates, organic traffic, page traffic, leads from social media, mobile traffic, conversion rates, and referring sites. This Buyer personas are the first step to any effective content strategy. Personas are what will help you determine how to tailor content to your buyers. . Source: MarketingProfs.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Social Media] 4 Steps For Improving Your Success Rate Asking for Links
    Social Media Research. Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. We leverage social media marketing as a mechanism for facilitating communication ahead of direct outreach. How do you do this?
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Social Media] Tools I use to amplify social campaigns
    I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. Engagement! That is where SOCi comes in. Buffer.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 30, 2015
    [Social Media] 8 Things Your Website Needs to Increase Traffic and Sales
    Social media icons on your website. The problem: You’re having a hard time building your social media following. The solution: Making time to attract social friends can be tricky, which is why you want to make it easy for customers to follow you. mobile version. fast load time. scheduling tool. search box.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 30, 2015
    [Social Media] How to Use YouTube Cards to Make Your Videos More Interactive
    This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. Video
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [Social Media] The Secret Life of a Social Media Manager
    Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s  impact on global communications and the contributions that social has made to our lives.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 30, 2015
    [Social Media] Why Americans are secretly furious with marketers
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Getting furious with marketers.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Social Media] 10 Publishers Killing It on Instagram
    In fact, it’s now the fastest expanding social network showing strong growth in nearly every demographic. This company may be 178-years old, but you wouldn’t know it by how well they use social media. We liked that Automotive News (AN) understands how to tailor their content to each social media platform. Media
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Social Media] Why People Like, Share, and Comment on Facebook [Infographic]
    That's hundreds of millions of people interacting with content on the social network on a daily basis. Social Media Daily WeeklyOf Facebook's 1.25 billion monthly active users , 44% Like their friends' posts at least once a day -- and 29% do it multiple times a day. And why should businesses care? Intrigued?
  • CONNECTING ELEMENT  |  TUESDAY, JUNE 30, 2015
    [Social Media] How to successfully harness the hashtag
    Blog Facebook hashtags hashtag tips how to use hashtags Instagram hashtags social media Twitter hashtagsBrush up on your hashtag know-how with these vital tips that even the biggest brands tend to forget…. The post How to successfully harness the hashtag appeared first on Connecting Element.
  • WEBBIQUITY  |  TUESDAY, JUNE 30, 2015
    [Social Media] Five Intriguing Inbound Marketing Stats [Infographic]
    Content Marketing Marketing Research Social Media Marketing Web Presence Optimization Akken Cloud inbound marketing online marketing measurement outbound marketingInbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.”
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 29, 2015
    [Social Media] [VIDEO] Revitalizing Employee Engagement #SHRM15 #SmarterWorkforce #HR
    Dow also discussed the concept of social proof—the idea that more people will embrace an idea or practice when they see others doing it too. Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 29, 2015
    [Social Media] A Look at Features Past, Present and Yet to Come
    When someone visits your website, blog, or social media site, you want to make it easy for them to sign up and receive on-going communication from you. You may find this an odd time for reflection. We admit, tisn’t the regular season. It’s only July! Past. 1. Email Signup Forms (June 2014). Welcome Emails (October 2014).
  • EARNEST ABOUT B2B  |  MONDAY, JUNE 29, 2015
    [Social Media] 25 things I learnt at the LBS Global Leadership Summit
    Less than 40% of Fortune 500 CEOs are using social media (via Deloitte). What if? The future of business under the spotlight. While the ad industry indulged itself in Cannes last week, there was another, much more stimulating event taking place back here in London. Researchers have shown that Moore's Law is no longer true.
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Social Media] How to Convince Your CEO of the Power of B2B Content Marketing
    It’s the foundation for search engine optimization that helps to attract website visitors, the fodder for social media and lead nurturing , and the bait for lead conversion. You can distribute your content through many channels: social media , online display advertising, and content syndication. Set expectations. Map It.
  • HINGE MARKETING  |  MONDAY, JUNE 29, 2015
    [Social Media] Top 7 Branding Ideas for Your Consulting Firm
    Your brand will need to work in the marketplace organically and across many channels, which is to say that people will have to encounter it through your website, social media, and their general experience of you. Social media is a great way to engage directly with audiences and communicate in a way that aligns with your brand.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 29, 2015
    [Social Media] My 9-Step Process to Skyrocket Facebook Business Page Engagement
    Do you ever feel like just giving up on Facebook? I did, but I didn’t, and Maximize Social Business is now thriving on Facebook as a result of the advice I am going to […]. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [Social Media] 3 Steps To A Better LinkedIn Photo
    P.S. Your Next Steps! I am the author of MarketingThink.com, a social media and social selling coaching blog. If LinkedIn was like Tinder, would your customers swipe left or swipe right? know a few Millennials, and scarily a few Gen X friends, who use Tinder to, well, hook up. Source: LinkedIn). Source: PhotoFeeler). That’s it.
  • MI6 MARKETING AGENCY  |  MONDAY, JUNE 29, 2015
    [Social Media] My top 3 tweets #6
    Why top 3?:  I can’t stress enough how critical it is for ALL social networks to eliminate fake accounts. No 3: Social and Selling do Mix! He’s using Twitter daily to connect, engage and yes (it’s not a bad thing) sell using social media. Welcome to my top three tweets for the week of June 22, 2015.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Social Media] Facebook content strategy is a time bomb for inbound marketing
    Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad. You get the point. Really. The goal of inbound marketing. The implications.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Social Media] How to Answer 11 Common Marketing Questions Using Analytics
    Was the time you spent creating social media graphics for that campaign worth it? You can even get more specific and set goals for how many visits, contacts, and customers you want generated from different aspects of the campaign such as social media, email marketing, or your blog. So many questions, so little time.
  • BLUE FOCUS MARKETING  |  SUNDAY, JUNE 28, 2015
    [Social Media] Now Co’s are Focused on Employee Experience (EX) via @mnburgess #HR #SHRM15 #Leadership
    Last month, I had the pleasure of joining such social business luminaries as Dion Hinchcliffe (@dhinchcliffe), Kristen Ritter (@KristenRitter), Laura Grover, David C. By creating social employees, companies can create successful social businesses. See what others are saying about The Social Employee and order your copy today!
  • HUBSPOT  |  SUNDAY, JUNE 28, 2015
    [Social Media] The 100 Most Popular Emojis on Instagram [Infographic]
    Social Media DailyThis post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. The internet can seem like a cruel place some days. Unkind comments and Twitter spats are common, and publications are known to use a person's most embarassing moment as a driver for clicks and views.
  • HUBSPOT  |  SATURDAY, JUNE 27, 2015
    [Social Media] The Most Common Keywords Found in the Top-Shared Articles [New Data]
    great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article. Social Media. Posts about Facebook do well on every social network, while Twitter-focused and Pinterest-focused titles only perform well on their respective platforms.
  • LEADERSHIP  |  FRIDAY, JUNE 26, 2015
    [Social Media] Interesting Infographics: The Power Of Brand Storytelling
    Websites, blogs, and company email lists – so called “owned media” – were the preferred channel for digital story distribution. Website advertising was next, followed by social media advertising and social media content. That’s just as true with branding your company, as this report from Headstream demonstrates.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Social Media] How to Promote an Event Using Online Marketing [Infographic]
    Email marketing, mobile marketing, search engine optimization, and social media all have important roles to play in marketing your event online. Preparing to run an event can sometimes feel like you're sprinting a marathon. and so on and so forth. There's no denying that organizing the logistics of an event is a ton of work.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Social Media] 9 SEO Tactics That Just Don’t Work Anymore
    These days, most of the websites that are ranking really well have a large social following. Think of it this way, the more popular your website is socially, the more eyeballs you will draw to it. It's 2015 and SEO hasn't gotten any easier for digital marketers. By doing this, your website was sure to rank higher. Around Penguin 2.0,
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Social Media] Summer Is Here—Bring on the Interns!
    Brainstorm projects related to these interests: Your intern may sit on your content marketing team, but perhaps you can connect with your social media manager to see if he can write a few Facebook posts. Author: Stacey Thornberry They’re eager to learn, they’re discovering their career path, and they’re ready to help YOU. Awesome!
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Social Media] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
    Ambitious and creative, and takes pride in their work. 2) Social and Community Manager. Bachelor’s degree in Business Administration, Journalism, PR, Marketing, or related field. 5+ years in marketing and communications role with at least 3 years of social media experience and/or community management. Seems simple right?
  • KEO MARKETING  |  THURSDAY, JUNE 25, 2015
    [Social Media] LinkedIn Lets B2B Marketers Establish Expertise
    As a helpful bonus, your posts will also display info about certain aspects of your social media activity, mainly how many times your LinkedIn posts have been shared. You should aim to include a regular LinkedIn posting schedule as part of your overall content marketing strategy and social media plan.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 25, 2015
    [Social Media] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
    What propelled you to share the article with colleagues or on social media? As marketers, it can be easy to become consumed with the content we’re creating, especially considering the amount of effort required to bring a piece to fruition – from an idea to a polished blog post or article shared across social networks. Analysts.
  • HINGE MARKETING  |  THURSDAY, JUNE 25, 2015
    [Social Media] Are Your Employees Advocates for Your Firm?
    Put simply, employee advocacy means using your employees as part of your social media marketing strategy. This might take a number of different forms: Social listening. Fortunately, with the rise of social media, employee advocacy is more practical than ever before. Online Marketing Social Media Strategy
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 25, 2015
    [Social Media] 4 Twitter Tools that Help You With Customer Service
    The increased role of social media within product marketing has however, now given buyers in the marketplace much more power to leverage over businesses, promoting consumers from being backseat drivers to co-pilots of their reputation. Looking for more information on improving your social media strategy? Twinitor.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 25, 2015
    [Social Media] The Emotional Role of Social Media Sharing
    If there is anyone that knows social, Mark does. This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. The Emotional Role of Social Media Sharing by Wade Harman - Maximize Social Business. Author information.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 25, 2015
    [Social Media] [Video] 3 Types of Mobile Messages Marketers Must Know
    You need to consider creating a mobile experience when you craft your social media messages, develop your responsive website and landing pages, and send emails, but there are three types of messages that are specific to mobile that marketers use to communicate with customers: SMS/MMS, push notifications, and in-app messaging. SMS/MMS.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 25, 2015
    [Social Media] Crowdfunding 101: Testing the Waters with TeeSpring
    So before you dive in to a crowdfunding effort, ask yourself a few questions: How large is my fanbase and my social media presence? It’s best to have at least 6 weeks to prepare — raising those social media follower numbers and building hype for your product are the two main objectives.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Social Media] Choosing the Best Big Social Networks for Publishers
    With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them. MediaOr maybe Facebook? Why Go Big?
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Social Media] Business Blogging as an Equalizer for Small and Medium Businesses
    More specifically, they target their efforts towards owned and earned media, with some paid media, as well as being very specific about the types of content they develop and the resources they use. Successful marketers don’t just create awesome content and blast it out to their social media profiles.
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Social Media] How to Get Free From Annoying Office Situations
    Check 'em out below, and be sure to share your favorite on social media using the hashtag #GetFreeNow. At work, some terrible situations are easier to get out of than others. That important project your boss dumps on you last minute? You probably can't wiggle your way out of that one. How to Get Free From an Office Birthday Party.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Social Media] @Tom_Peters leading the 21st century employee and organization through EXCELLENCE
    Tom Peters is a true social business leader in the 21st Century in every sense of the word.  On June 23, 2015, Tom posted on Tom Peter’s Blog an announcement of a digital award he received for his outstanding leadership for social employee advocacy leaders.  Social leadership isn’t about achieving personal glory.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 24, 2015
    [Social Media] Does Modern B2B Lead Generation Really Work?
    Today, buyers can access a variety of information resources through search engines, social media and other online channels. Are you struggling to fill your sales pipeline with quality leads? You may need a lead generation mindset change. Here's how to think about it. Yeah, those days are over. Lead Generation Has Changed. Conclusion.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Social Media] The Importance of Social Listening to Connecting With Prospects
    Social media’s popularity is continuing to rise. And while more and more professional services firms understand the benefits of social media , there’s a major advantage that’s often overlooked and underutilized. That advantage is social listening. Online Marketing Social Media
  • BIZNOLOGY  |  WEDNESDAY, JUNE 24, 2015
    [Social Media] 4 Non-measurable actions every business should take
    Today’s consumers like to seek out businesses on social media and have their questions answered and concerns alleviated in almost real time. This means that social media monitoring needs to be part of your business strategy, even if you don’t make an instant buck doing it. Post quality social media content.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 24, 2015
    [Social Media] Search & Explore: What Instagram New Features Mean for Businesses
    Instagram as a Major Social Network Instagram has emerged as a dominant social network over the last few years currently having more than 300 million members. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 24, 2015
    [Social Media] Stop Nurturing Me
    33 Inspiring B2B digital marketing case studies The first step in social media marketing is not social media CEOs are finally embracing social. The marketing conference guide for socially awkward people. By Eric Wittlake, {grow} Contributing Columnist. I’m sick of being “nurtured.” Not me.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Social Media] 3 Steps To Creating Content Like A Journalist
    Just like journalists, content marketers should be training themselves to be on the lookout for them, according to Brian Honigman , the CEO of Honigman Media. Research on Google and social media with caution. Social media coverage in particular is plagued by lazy reporting and dubious facts and figures.”
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Social Media] How to Get Your First 1,000 Real Facebook Fans [Infographic]
    Social Media DailyCongratulations! You've joined tens of millions of other businesses around the world by creating a Facebook Page for your business. And if you haven't yet, click here for a SlideShare tutorial.). At this point, perhaps you've familiarized yourself with the layout of a Facebook business Page.
  • LEADERSHIP  |  TUESDAY, JUNE 23, 2015
    [Social Media] Is Your Customer in the Driving Seat?
    Keep in mind that with all the blogs, articles, social media, people spamming your inbox, it can have the opposite effect; prospects just shut down. Social media enables us to do this better now than at any time in the history of the world. Let’s compare Indy car racing laps to your buyers’ journey. Accept the change.
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Social Media] How to Find Your Brand's Voice [SlideShare]
    One minute they employ copy stuffed with jargon and language so formal it leaves you clutching the dictionary, and the next minute they're trying to tell jokes and be your best friend on social media. The other day I emailed my husband at work to check in on what was for dinner. Wait, what? Want to learn more?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 23, 2015
    [Social Media] The H.E.L.P. Method For Writing Business Content
    Here’s an example: Check out this blog post I wrote offering tips to enhance the value of social media intelligence. Corporate blogging poses a wide spectrum of challenges to address, from editorial priorities all the way to business objectives, and supporting the audiences in between. ” Neither should you, or your company.
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Social Media] 8 Examples of Brilliant Healthcare Marketing
    Every now and then, a healthcare organization creates a stellar piece of content, launches a particularly clever social media campaign, or proves that they just get their target audience in a way that makes us fans of healthcare marketing just want to stand up and clap. link] pic.twitter.com/5KtZyxfpzJ — Source4Women (@Source4Women).
  • EXPERIENCE MARKETING INSIGHTS  |  TUESDAY, JUNE 23, 2015
    [Social Media] Get Ready for Social Media’s Big Event Trend
    From Twitter’s Project Lightning to Snapchat's Our Stories to Instagram's Search & Explore: The increasing focus on social media and events
  • SYNECORE  |  TUESDAY, JUNE 23, 2015
    [Social Media] 4 Tips to Create an About Us Page that Converts
    Each of our employees has his or her own picture, social media profile links, and a witty (but brief) bio. Moreover, don't forget to add links to your business’ and employees’ social media profiles (including G+ for SEO purposes). According to Moz , the About Us page is one of the most frequented on any website.
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