• CONTENT STANDARD  |  SATURDAY, DECEMBER 3, 2016
    [Social Media] Did Fake News Reveal a Winning SEO Strategy and Content Marketing Formula?
    2016 has been a crazy year for social media. near three-fourths of users are getting their social media fixes via mobile , Twitter is making moves to sell, and Snapchat has unleashed bots that want to use your eyes to create content. Your brand—and the social media community as a whole—is counting on you.
  • JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Social Media] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    We also debate whether or not “content blindness” is a real thing, and consider the possibility that media companies’ drive to run at the speed of news (and eyeballs) might be killing truth in journalism — although it may also be creating an opportunity for brands. This week’s show. What’s Next? Image source.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • ACTIVEDEMAND  |  FRIDAY, DECEMBER 2, 2016
    [Social Media] Automated Behavioral Segmentation: Personalized in Real Time
    You can thank the social media revolution for the change in the way we use and experience the Internet. Indeed, Automated Behavioral Segmentation: Personalized in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. Personalizing the content makes this a reality.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 2, 2016
    [Social Media] 7 Holiday Fundraising Tips for Non-Profits
    Before they drop it off, encourage them to post a picture of the gift on your social channels.
. Tip #5: Plan an easy giveaway on social media. Engage with your audience by offering a holiday-themed giveaway on social media. While retailers are in the midst of their busy season, so are nonprofits. Start for Free.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 2, 2016
    [Social Media] Why Your Brand Storytelling Strategy Should Take a Stand
    But those media microphones are being shoved into your face. Both were transparent, but could have utilized a better and clearer narrative that showed greater respect for the intended audience’s political and social inclinations. As a result, your company has a direct stake in international trade agreements. What do you do?
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Social Media] How to Build a Memorable Personal Brand on Twitter
    Twitter pros have found ways to use the platform to score business and media deals -- they've even built relationships through developing successful Twitter personal brands. Peg Fitzpatrick , social media speaker, trainer, and author, refers to this exercise as “defining the seeds of your brand.” Check it out below. Repeat.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Social Media] 31 Influencers to Follow in 2017: A Social Countdown
    Join us for the #marketocountdown on our social channels ( Twitter and Instagram ) and see a new influencer revealed each day as we count down to New Year’s. Social Media Marketing b2b ConsumerStaying on top of trends and understanding emerging techniques is what keeps being a marketer interesting. Or someone we missed?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Social Media] 5 Types of SEO Audits for B2B Organizations
    The Social Media Visibility Audit. While social media may provide more of an indirect benefit to SEO performance, a lack of social media visibility might mean the B2B organization isn’t effectively connecting with their online audience; at least those that help share and distribute content through social channels.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 1, 2016
    [Social Media] Will Shoppable Tags Be the Next Instagram Marketing Hit?
    It’s a dilemma the social media networks have yet to solve: how to transform users on Pinterest, Instagram, Twitter, and other platforms into shoppers. Users are no strangers to following brands or influencers on the social media platform. Marketing Social MediaInstagram is a discovery powerhouse.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Social Media] Case Study: Using influencers to quickly build an audience for your content
    So I was building on this weak social relationship from the Internet and I was becoming a real human being to him. My social media audience exploded all at once. This tool will let you search Twitter users based on keywords in their bio and sort results based on their number of followers and social authority. The results.
  • HALEY MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Social Media] Journey Mapping: What Paths do Staffing Customers Take?
    Complement data with information you gather from social media or by interviewing employees, prospects or former clients/candidates. A “customer journey map” is exactly what it sounds like. But it’s far from a straight line. Charting those paths, including all of the touchpoints along the way, is no small task.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Social Media] Mapping a #GivingTuesday Follow-up Plan
    Create some image or emoji-laden social content that announces what a rock star they are for having given to your organization on Giving Tuesday. Then encourage them to share the pre-fabbed social content via their own social media profiles. Which social media channels were most responsive? Too soon. Refine.
  • CHIEFMARTECH  |  THURSDAY, DECEMBER 1, 2016
    [Social Media] 5 Disruptions to Marketing, Part 1: Digital Transformation
    For many businesses, digital has simply been the domain of marketing : web marketing, email marketing, search engine marketing, social media marketing, etc. The cartoon above is “Disruptive Innovation” by Tom Fishburne. This is not your typical “predictions for 2017” story. give us digital everything.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Social Media] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    This may take time, but I promise, becoming comfortable with how to use Snapchat is much more important than launching an account and instantly promoting it on other social media platforms. With Snapchat, and any social platform, the greatest challenge is getting your content seen by the maximum amount of people. Booth displays?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Social Media] Content Marketing: The Thirst for the How
    How can social marketers learn to stop dreaming and start doing? Branding Content Marketing Employee Branding Lynda.com Social Media Marketing The Social Employee Workshops & Training
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Social Media] Here's An Industry Comparison Of The Most Widely Used Marketing Channels
    This is consistent with our findings that show technology companies focusing their efforts relatively equally across numerous channels, from paid media to outbound calling. Consumer Goods And Services Invest Heavily In Paid Media. Marketing Agencies Rely On Content, Referrals And Paid Social To Generate Business. Conclusion.
  • FATHOM  |  WEDNESDAY, NOVEMBER 30, 2016
    [Social Media] How to Strengthen Your TV Ads with Paid Social
    Every morning when I wake up, the first thing I do is check social media and I do the same every night right before I go to bed. Social media shares everything with me from the latest news to what I should be making for dinner tonight. The Consumer Transition from TV to Social Media & Mobile Phone.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Social Media] How to Navigate the Social Ad Spend Solar System [Infographic]
    Author: Mike Tomita Social media is a popular channel of choice, with 2.31 billion active social media users and 1.97 billion active mobile social media users worldwide, according to data from We Are Social—and it’s getting better by the minute. Social Media Advertising is Pay-to-Play.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Social Media] Three drastic marketing changes ahead for 2017
    For me, the past year has been a paradigm shift in how I treat my personal site and the social networks. I am going to jolt you today with my three most drastic marketing changes I have implemented to survive and thrive in the online world. Contrary, on social networks, you give away power and are susceptible to their rule changes.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Social Media] 10 Examples of Facebook Ads That Actually Work (And Why)
    Or, perhaps adding social proof will help -- something like, "Sandwiches loved by over one million people every year! Social proof, anyone?). This social proof makes me more likely to click and read the article. Another type of rich media advertising on Facebook is a post of an image. One average, Facebook is home to 1.18
  • BLUE FOCUS MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Social Media] What Makes a Good Social Employee?
    Building a Culture of Social Employee Advocates After building an initial crop of first-wave social employee advocates, now what? Many social programs fail because they lack clear objectives, guidance, and buy-in. Employee Branding Lynda.com Social Business Social Media Marketing The Social Employee Workshops & Training
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Social Media] Key Video Benchmarks from Demand Metric’s 2016 Report
    Video is most commonly used on websites and social media, and explainer videos are the top used asset. It’s really difficult to plan a journey if you don’t know your destination. The State of Video Marketing 2016. Get the Report. But how do you find the right data to set goals? Digging Into the Video Marketing Data.
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Social Media] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    Founded in 2013, Toltec’s platform merges art and science and applies it to marketing automation, digital event marketing, social media marketing, design and development, software integration, and multi-media production. Here’s what he had to say. What was the genesis behind the founding of Toltec? The phone rings, we answer it.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Social Media] Better Social Selling, an Interview with Jill Rowley
    Have you ever wondered about how you can leverage social selling for better lead generation and business development? Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. images/2016/11/Jill-Rowley-Social-Selling.mp3. What inspired you to start social selling? Why is that?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 29, 2016
    [Social Media] An insider’s view of the American election and its meaning for marketers
    The role of “social desirability bias” and how it shows up on social media. Podcasts Social media and politics The Marketing Companion marketing companion podcasts social media and politicsBy Mark Schaefer. What does it all mean? Was the election won on Twitter? The impact of fake news.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Social Media] How to Validate Your Blog Post Topics: A 3-Step Process
    BuzzSumo : BuzzSumo analyzes how many times a URL has been shared via social media or linked to by another domain. Imagine you own a business that films and produces yoga routines for at-home practice. But as it turns out, that's not the end of the world. The result? Jackpot. Check it out below. What emotions do you want to evoke?
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Social Media] How to Become a Marketing Guru, in 8 Steps
    Keep it simple on social media. Everyone on social media wants to seem smart. Get a goofy hairstyle. When it comes to style, gurus are basically soccer stars. Side note: Thank you William Kulp for inspiring this idea. Your comment is the only good thing on LinkedIn I’ve ever read.). But holy hell does it work.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Social Media] Thought Leadership Marketing for the Subject Matter Expert
    Notice that the figure illustrates a balance of traditional offline techniques, such as networking and speaking engagements, and their newer online counterparts, such as social media and webinars. Sometimes it seems that every subject matter expert aspires to be a thought leader. And why not? How do you become one? Narrow Your Focus.
  • PWB MARKETING BLOG  |  MONDAY, NOVEMBER 28, 2016
    [Social Media] Paid advertising on Facebook: the boost your content needs?
    Social media marketing is only as good as the content behind it. Analytics Marketing social mediaIs Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? In short, yes. Does it offer the user something of value or drive an action?
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Social Media] How to hire your next marketing leader
    He or she needs a strong framework around lead generation programs and clear understanding of topics such as social media, buyer personas, lead nurturing, lead scoring, handoff to sales, marketing metrics and more. Are you looking for results from your next marketing leader? How will you know what to look for? Why not? Tweet.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Social Media] The Best White Paper on B2B Demand Generation Ever Written!
    The person who shares this post on social media the most will get a $10 iTunes gift card. How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. wrote this a long time ago, and my web site is no longer active.  Sorry. Check it out. So it is extraordinarily well written.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 28, 2016
    [Social Media] Your marketing strategy is not a decision. It’s decided for you
    business strategy Marketing best practices Marketing Strategy Social Media Strategy evergreen mark schaefer marketing strategyBy Mark Schaefer. I get a lot of requests every day from people who want to “pick my brain.” This decision has had two results. First, indeed it works! ” It’s a way for me to learn, too.
  • ACT-ON  |  MONDAY, NOVEMBER 28, 2016
    [Social Media] 5 Powerful Lessons from Steven Spielberg on Content Marketing
    There are many trends in content marketing, such as video, podcasting, and a steady stream of emerging social media tools. Guessing about their social media strategy. When you think about some of the most well-known movies in history – “E.T. He was first a 10-year-old boy playing with trains on the living room floor.
  • JUNTA 42  |  SATURDAY, NOVEMBER 26, 2016
    [Social Media] This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
    As reported in TechCrunch , multiple commentators have called out the social network for enabling bogus stories to proliferate — a hugely irresponsible oversight given the role Facebook now plays as a major media source. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Click To Tweet.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 25, 2016
    [Social Media] 11 Simple Steps to Boost Your Organic Click-Through Rates
    Another way to test out headlines is to do it through social media posts. Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good. None of that will happen if you can’t get any clicks. Those are your donkeys.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2016
    [Social Media] 7 Marketing Automation Mistakes You Can't Afford to Make
    Quite simply, marketing automation refers to the software that exists to automate marketing actions -- actions like email, social media, and more. Then, once you start generating more leads, you’ll be able to nurture them effectively with automated emails and social media posts. 2) You don’t have a goal for your marketing automation.
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Social Media] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Media Life Magazine  has been around since 1999. The online edition of the venerable magazine is a great place to stay current on advertising trends in digital media. This organization delivers timely information and insights through their website, email newsletters, eBooks, social media, virtual events, and webcasts.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2016
    [Social Media] 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
    The keys here: 1) Identify which interruptive media your dinner guests are familiar with, and 2) play into their pain points when dealing with that media. Try isolating inbound marketing into the different pieces that pull it off -- things like blogging, email marketing, social media, closed-loop analytics, and call-to-action buttons.
  • ACT-ON  |  THURSDAY, NOVEMBER 24, 2016
    [Social Media] Menu-Planning Your Marketing Mix
    Consider how big is your target audience, where they are from (domestic or international), what types of media they consume. Social is basically its own category. Take note of how many print, digital, and social elements you intend to use. And eating. Thanksgiving is about lots and lots of eating. Are you with me? Ingredients.
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Social Media] How to Build a Full-Funnel Content Distribution Strategy
    This could include paid social media, organic traffic, or in-house promotion. In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. The answer? Think of it this way. So let’s all be like Google.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Social Media] Why Staffing Agencies and Recruiters Need to Attract the “Supershopper”
    While we waste spend a lot of time searching on smartphones (social media anyone?), With Black Friday rapidly approaching (or having already started for days by the emails filling up my inbox), the hot trend of retail shoppers always becomes a talking point at this time of year. promise it’s not a big stretch at all!
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Social Media] How to reach your customers at work or at home
    With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. Expand your universe of display and social media advertising targets.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 23, 2016
    [Social Media] Adapting To The NEW Consumer With Better Analytics
    In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics  but was surprised when digital friend Hessie Jones ,  Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. Social media has changed marketing forever. By Brooke B. Now it is. Brooke B.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Social Media] Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know
    Below, we'll dive into each of the new features in detail, covering everything you need to know about what to expect, how to get started, and what this means for social media managers and marketers. According to that same Recode article, Instagram has no plans to pay media companies or celebrities to hop on a broadcast.
  • SNAPAPP  |  TUESDAY, NOVEMBER 22, 2016
    [Social Media] 51 Essential Email Marketing Tips to Help Marketing Automation
    Grow Your List With Social Media. Add signup forms to your social media profiles to turn followers into subscribers. Create a contest or sweepstakes for your social media followers to encourage social engagement and gather email addresses. Segment, Segment, Segment. Consider a Master List, Too.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 22, 2016
    [Social Media] Looking Back: 2015 Holiday Email Volume
    As popular as social media and even texting are, nothing beats a carefully constructed email for getting your message out. If you think you get a lot of email each day, it’s because you do. Research shows that in 2016, an estimated 215 billion emails are sent daily, an increase of 5 percent over the previous year. and 3 p.m.
  • CONNECTING ELEMENT  |  TUESDAY, NOVEMBER 22, 2016
    [Social Media] How to nail customer service on social media
    With digital customer service fast overtaking call centres, here’s what you should be doing to make sure your customer care lives up to expectations across social platforms. The post How to nail customer service on social media appeared first on Connecting Element.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 22, 2016
    [Social Media] What Does Your Amygdala Have to Do with SEO Strategy?
    People get very excited about social, because it’s ‘hip,’ but search drives the majority of traffic and sales.” Use more social listening tools. Social listening tools (such as Sysomos ) can help marketers glean insights from real conversations their target audiences are having online. Marketing SEO
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Social Media] A business case for diversity in digital transformation
    Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. The day went well, both the methodology elements and the planned discussions about digital media challenges and news content strategies. By  Kristian Strøbech , {grow} Community Member. The janitor rules.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 22, 2016
    [Social Media] 10 Social Media Tools That Will Wow Your Followers and Make Them Click
    Are you looking for some tools that can take your social media engagement and conversions to the next level? Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins. 1. Social MediaLook no further.
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Social Media] 7 Promotion Tactics to Get Your Content Seen
    It costs nearly nothing to re-share your content on social media , and yet most marketers still aren’t doing this. Most of the other social media sharing tools, like Buffer and Hootsuite, let you reshare as well, but they’re not quite as hands off as those first two. As you probably know, social media is crazy visual.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Social Media] 6 Phrases Secretly Sabotaging Your Team's Productivity
    Checking social media - 44 min. According to the Bureau of Labor Statistics, people working an average 8.8 hour workday are actually only productive for about three hours. So where is all that wasted time going? Discussing non-work-related things with coworkers - 40 min. Searching for new jobs - 26 min. Is this a realistic time line?
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [Social Media] DIY Account-Based Plays in Three Easy Steps
    An alert to our social media writer to engage the prospect on Twitter. We’ve reached peak ABM hype. You’ve seen countless variations of the same presentation about how to get started with ABM, how to sell ABM internally, the ideal ABM tech stack, and on and on. My example of an ABM campaign will be based out of Marketo. Surveys.
  • HALEY MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Social Media] Creating Goals for Your Social Strategy
    There are many reasons for a company to have a strong presence on social media. So, why does your company need a social media strategy? Having a strategic social media strategy is a great way to create a strong online presence. Building Your Brand. Being Available for Your Audience. Driving Targeted Traffic.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Social Media] How Your Content Marketing Can Get an Extra Lift From Influencers
    Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human. Follow their social media profiles, engage in their conversations, share their content, etc.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 21, 2016
    [Social Media] How to Measure the ROI of Account-Based Marketing
    You’ve got management on your side. You’ve got an infrastructure in place. But you’re also up against a ticking clock: when account-based marketing (ABM) gets the green light, it only has so long to prove its value. You can’t blame leadership for giving marketers a short leash. Making the Numbers Argument. Marketing ROI
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Social Media] What is the role of content marketing in an ad-free world?
    That’s why my book The Content Code emphasizes that “social sharing” should be a primary focus of our efforts. Some have characterized social sharing as a vanity metric. The reason is simple: Social media has flipped the center of power. By Mark Schaefer. have not seen a newspaper ad in five years.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Social Media] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    Expect to see more results appear in the AMP carousel when you search for content on your mobile device, and keep an eye out for new developments in mobile optimization from Google’s competitors among search engines, software, and social media networks. In other words, we're leaning on our mobile devices more than ever before.
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Social Media] Herding cats? The Hidden Costs of Multiple Marketing Tools
    Digital media has opened a whole new world of ways to learn about your customers and interact with them. The number and variety of tools marketers can access to reach and work with potential prospects has grown exponentially, and many of them work exceedingly well. That’s the good news. The flip side? Oh, the opportunities! And headaches.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Social Media] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    But instead of keeping this info totally internal, it uses the trends and statistics to create interesting, data-driven posts that are also extremely popular on social media due to the compelling topics. Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. The result?
  • HINGE MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Social Media] 5 Trends Shaping the Future of Accounting Marketing
    Buyers are using online search and social media with increasing frequency for all kinds of professional services purchases. Like it or not, accounting marketing is changing. Business development and marketing strategies that have worked for 50 years are losing their effectiveness and fierce, new competitors are cropping up everywhere.
  • NUSPARK  |  SUNDAY, NOVEMBER 20, 2016
    [Social Media] 6 Tips for Collaboration When Producing and Sharing Great Content
    Project coordinators, marketers, copywriters, SEO and social media strategists, designers, sales staff, your legal team, subject matter experts—a lot of players are on this team. Is your social media person good at writing video descriptions, or would that be better assigned to SEO or a copywriter? How will it be shared?
  • EARNEST ABOUT B2B  |  SUNDAY, NOVEMBER 20, 2016
    [Social Media] This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts
    Last week we reported that B2Bers were citing Facebook as the most effective paid social channel (neck and neck with LinkedIn). Blueprint for a new way of marketing’ of the week…. goes to McKinsey with its step by step guide to making your marketing organisation agile. Yes, really agile. Worth the read. goes to ROI. Nor Republic of Ireland.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 19, 2016
    [Social Media] What, How, and When to Measure Your Facebook Marketing
    That’s because in social media years, 13 is more like 130. And she’s asking for data to back up your social media marketing efforts. Marketing Social MediaFacebook will be a teenager in 2017; the big 1-3. In that time, you’ve become adept at Facebook marketing. Reach. Engagement.
  • JUNTA 42  |  SATURDAY, NOVEMBER 19, 2016
    [Social Media] This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media
    Why WordPress isn’t scared of Facebook, Snapchat, or the future of publishing (22:55): Despite the increasing dominance of mobile and social media (as evidenced in the research cited above), the content management tech company remains bullish on the role websites will play in the publishing game. This week’s show. election.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Social Media] ‘Your Life Will Be a Video Game,’ and 3 Other Stories You Should Read
    But just as Twitter introduced new tools to combat harassment, the social network once again finds itself in hot water. In this case, the tweet went to users who followed accounts “related to fighting racism and supporting social justice.” ” The Ringer: How the Social Media “Echo Chamber” Morphed the Election.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Social Media] Women Are Angry About the Election. Here’s How They’re Taking Action Online
    From bra burnings at the Miss America pageant to Equal Rights Amendment marches to Riot Grrrl manifestos, women have banded together (sometimes with the help of men) to demand society, the media, and the government respond to gender discrimination. In New York, the social media strategy was almost too successful. Organizing.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Social Media] The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech
    What sort of influencers am I looking to connect with in social media circles?” It’s taking the insights from user experience, applying it, and building better websites, better mobile apps, and managing the way we interact with people through social media in a way that’s more effective.
  • OPENTOPIC  |  FRIDAY, NOVEMBER 18, 2016
    [Social Media] How chatbots help with your marketing efforts
    The early 2010s saw the rise of Facebook and social media marketing. Marketing in the 2000s was dominated by search engine marketing and optimization (SEM and SEO). Most recently, we’ve seen mobile marketing rise and plateau as users have stopped downloading new apps. Now, we are entering the era of messaging.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2016
    [Social Media] 5 Quotes to Recharge Your Marketing
    Her areas of expertise include digital marketing and media. Just like atoms, content is essential to marketing and without it, there would be no email, social media, paid media, or other core marketing channels. Author: Jessica Minasian Every marketer needs a pick-me-up once in a while, especially around the holidays.
  • B2B MARKETING INSIDER  |  FRIDAY, NOVEMBER 18, 2016
    [Social Media] 9 Top Holiday Marketing Campaigns (For Every Season)
    Marketers are so busy trying to find the right images to post on social media, or putting a holiday spin on […]. Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Sadly, when executed, many holiday marketing campaigns simply fall flat. Why is that? Content Marketing
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2016
    [Social Media] How to Run a Competitor Analysis [Free Guide]
    For others, analyzing the competition doesn't go further than scrolling through their social media accounts every morning. When was the last time you performed a competitor analysis for your brand? Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product.
  • FATHOM  |  THURSDAY, NOVEMBER 17, 2016
    [Social Media] [SnapChat IPO Update] Increasing Audience Awareness With Snapchat Geofilters
    Blog Feed Social MediaSnap Inc., the parent company of Snapchat, has officially gone public and is looking to be worth over $30 billion. ( The New York Times )  That’s $27 billion more than the offer they rejected from Facebook.  In fact, one of the best ways to reach audiences is through Snapchat’s geofilter feature.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 17, 2016
    [Social Media] Holiday Marketing Without the Heavy Markup: 11 tips for seasonal marketing on a budget
    Use social media. You already have social media pages, right? (If not, it’s time to start.) It doesn’t cost your business much besides a small time investment to keep them active and updated. Make the most of this tactic by using each business’s email and social media to cross-promote the other. 9.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 17, 2016
    [Social Media] How 4 Brands Are Revolutionizing the Customer Experience
    And the company has done a phenomenal job of using social media to capitalize on the resurging popularity of Duck Boots among high school and college-age kids. As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good. Ideally, it does both.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [Social Media] 20 Ideas from Power Users to Power Up Your B2B Marketing Automation
    direct, referral, social media), and lead source details for the specific source (e.g. Author: Zak Pines We’re at an exciting point in the evolution of marketing automation. The insights from these power users can help any marketing automation user, beginner or novice, see rapid returns on their efforts. Program Optimization.
  • KEO MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [Social Media] KEO Marketing Chosen as a Top Web Designer in Phoenix
    Some of these solutions include website development, search engine marketing and optimization, online advertising, social media, mobile marketing, local marketing and more. Our team of web design experts is proud of the work we’ve done for so many clients, but there’s one that stands out. Read the case study here. About KEO Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 17, 2016
    [Social Media] Voice from the trenches: Midway through writing a book
    The dynamics of creating content to achieve real real business benefits ( Social Media Explained ). This has not been a plan. It’s just when I come across a big problem that people are having that extends beyond the boundaries of blog posts, I dive in and solve it through a book. But how do you become known? How it begins.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Social Media] Facebook's Miscalculated Metrics: What Marketers Need to Know
    For a social media platform that boasts how effective its video tools are for marketers , the announcement was an embarrassment. The advertising world was especially unhappy about it -- Publicis Media, an ad-buying agency, told its clients that Facebook indicated viewing time overestimates of up to 80%. What the heck happened?
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Social Media] Last Minute #GivingTuesday Wins for Your Nonprofit
    Maybe they have a lot of interaction with your organization via social media, sharing your content or making comments. Start running targeted email or social ad retargeting campaigns promoting #GivingTuesday as their chance to finally get involved. Thanksgiving is just around the corner, which means #GivingTuesday isn't far off.
  • ACT-ON  |  THURSDAY, NOVEMBER 17, 2016
    [Social Media] How to Produce a Great Webinar
    Examples: social media, blogs, direct email/mail. You will probably use more than one channel; for example, you might send an email to a segment of your list and also use social media. Once you have the webinar posted, can you embed the video in other media, like your e-newsletter? Homework first! If so, where?
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Social Media] How to Experiment With Controversial Content (Without Alienating People)
    The project was incredibly successful: In just nine days, the campaign earned more than 200 pickups and nearly 90,000 social shares in 20 U.S. Citizens lambasted the ads all over social media, forcing Airbnb to pull the campaign. The problem? Remember, though, that brands walk a fine line when it comes to controversy.
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 16, 2016
    [Social Media] Rise of the Machines: How Predictive Models are Transforming Marketing – Social Media Week
    ” At Social Media Week Chicago, this panel discussed predictive algorithms and how they are transforming marketing. The post Rise of the Machines: How Predictive Models are Transforming Marketing – Social Media Week appeared first on Opentopic. “When does predictive make sense, and when does it not?”
  • KAPOST  |  WEDNESDAY, NOVEMBER 16, 2016
    [Social Media] Conduct a Content Analysis in 3 Easy Steps
    What about your social media shares? One of the biggest challenges that content marketers face is reporting ROI. Very rarely is success easy to measure: your blog readers will often take numerous twists and turns before becoming buyers—not to mention, content is also a valuable tool to bring existing buyers back to your website.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Social Media] How the U.S. Presidential Election Influenced Changes at Facebook
    62 percent of Americans get their news from social media, especially millennials, and 44 percent report getting their news from Facebook. These findings bring up questions surrounding the ethics of the social media giant. Thankfully, there are ways to step up your social media game and Haley Marketing can help.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Social Media] How the U.S. Presidential Election Lead to Changes at Facebook
    62 percent of Americans get their news from social media, especially millennials, and 44 percent report getting their news from Facebook. These findings bring up questions surrounding the ethics of the social media giant. Thankfully, there are ways to step up your social media game and Haley Marketing can help.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 16, 2016
    [Social Media] How Trump’s brand positioned itself for victory
    Without doubt, Trump’s election victory was a shock to most people, especially pollsters, the news media, and those living in urban centers across the country. Social media and brand impressions – The shocking statements by Trump provided an unprecedented, ongoing feast for social media. Like this post?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 16, 2016
    [Social Media] Understand Customers and Their Lifecycle with Marketing Automation
    And with social media joining media channels in one big conversation, you’d better get to know each and every one of your individual customers. Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Social Media] 4 Ways to Elevate Your Marketing with Great Content
    This includes core channels such as your website, social media platforms, email, and mobile, but don’t forget about video. Some of the best examples of engaging content come from social influencers. Since then, he’s blossomed into a social celebrity, with over 16M followers on Instagram alone. Put customers center-stage.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Social Media] How Long Does it Take to Get Results from Content Marketing?
    The first year, watch metrics for web traffic, the number of backlinks and sharing on social platforms to see if you’re on track. This is why both social media and paid advertising are essential. Let’s get social. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. Be patient.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Social Media] Is Automation the Right Marketing Solution for You?
    This technology works across multiple marketing channels, including your website, social media networks, direct mail, and other offline channels. Are you, or your marketing department, still using an Excel spreadsheet to track what communications have been sent to which clients? That’s the how. Let’s explore the why. Segmentation.
  • KEO MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Social Media] Five Keys to Hiring a Digital Marketing Agency
    Digital marketing activities include online channels such as search engine optimization (SEO) content marketing and social media marketing, collectively included in Inbound marketing, as well as search engine marketing (SEM), influencer marketing, display advertising, e-commerce and more. Mobile marketing is evolving every day.
  • OPENTOPIC  |  TUESDAY, NOVEMBER 15, 2016
    [Social Media] How To Get More Followers On Social Media With 30 Awesome Tips
    It feels like social media followers just flock to these people, naturally, with no effort from them whatsoever. The post How To Get More Followers On Social Media With 30 Awesome Tips appeared first on Opentopic. How on earth do they do it? Marketing - Publishers
  • ACTIVEDEMAND  |  TUESDAY, NOVEMBER 15, 2016
    [Social Media] Conversation Analytics: Calls vs. Good Calls
    Though enterprises strive to measure every aspect of their performance, calls still pose a mystery in comparison to other communication mediums such as email, social media or chat that can be easily quantified. Despite arguments to the contrary, calls are still one of the most important elements for salespeople to concentrate on.
  • CONTENTLY  |  TUESDAY, NOVEMBER 15, 2016
    [Social Media] How to Fix a Broken Lead-Nurturing Strategy
    Metrics and behaviors that indicate fit or product interest could include standard qualifying data like job titles, industry, and company size, but an automated nurturing program should also take into account things like website pageviews, email engagement, social media engagement, referral source, and other types of data.
  • READYPULSE  |  TUESDAY, NOVEMBER 15, 2016
    [Social Media] In the Ad Blocking Economy, Influencer Marketing Wins
    Modern Marketing Social Influencer Marketing Social Media MarketingThink about a time you were traveling for work or a friend came to visit and you needed a recommendation for a good restaurant. Did you ask friends or family for recommendations? Did you jump on your phone to research what’s nearby? State of Ad Blocking.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [Social Media] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    Video was followed by social media posts, news articles and research content. Social Media Is Critical for Content Promotion. More than a quarter of respondents (27 percent) identified social media as an “indispensable” channel for content distribution in 2016, matching websites (26 percent) and email (28 percent).
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