• B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] Five Signs of Hope in Marketing Land
    Awesome Ideas Selling to Small Business Social Media Websites ad agency B2B marketing bizmarketer corporate overlords Elizabeth Williams email marketing linkedin social media 'Some people think Spring is the season of hope. Hope, while never a strategy, is at least a raw ingredient. Of Dogs and Big Data. Fun with Bankers.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] The Road to the Top: Personal Branding Examples in Professional Services
    Baer is an active blogger and social media presence; he delivers webinars and co-hosts the podcast Social Pros. “The things I do on social media,” Baer says, “drive traffic to the blog. read the social security manual cover to cover and threw myself into doing a great presentation. Ready?
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
    What’s up with all this social media? 'The transition to a new year can be a perilous time for B2B marketing organizations. Sales managers, finance people and CEOs are gathered in rooms or on conference calls having tough conversations about priorities and funding for the new year. Why don’t we cut the marketing budget by 20 percent?”.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] 3 Online Marketing Trends To Take Advantage Of
    His passion is advertisement and social engineering. With the increase in action on all social media platforms a huge bonus becomes apparent to online marketing specialists, data. It also encourages more engagement through multiple forms of media. The campaign made a huge splash on social media, online, and offline.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] Human-to-Human Marketing: A Trend for 2015 and Beyond
    With humans so attached to their technological counterparts, businesses must find ways to reconnect with consumers on each device and each social platform they use, but in a way that enables those consumers to actually feel connected to the business on a more human level than was previously ever required. That sounds horrible, right?
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] 5 Tips to Improve Your Non-Profit Emails
    Get more email tips tailored for non-profits in this guide: A Fundamental Guide to Email and Social Media Marketing for Non-Profits. 'Email marketing isn’t just a successful marketing tool for retailers and service-based businesses , it can yield impressive results for non-profits too. Send a variety of emails. Stewardship email.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] Amplify Your Business with Social Media Giveaways
    'By now, most companies are engaging their customers in some way through social media. But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics. Discourage Spamming.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] How Jeff Ogden of Find New Customers got one of the nicest business cards in America
    2015 will be the biggest year ever for Find New Customers, thanks to our new business partner, Likeable Local , “Social Media Marketing Software to make YOU more Successful” because they have many medical doctors in New York City, and I will handle the massive medical industry in Florida for them. Check it out.))
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] 10 Things Epic Copywriters Do
    If a copywriter is scared to ask for a lead conversion or social share, their content won’t drive much results. Your sales-driven skill set should include the ability to write a powerful call-to-action, social media posts, landing page copy, and SEO-optimized web pages. 'Image source. Investigative Research. Image source.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] Three Ways to Optimize Social Media for Hotels in 2015
    Since 2015 is right around the corner, it’s a good time to take a look at some social media marketing trends for 2015 that the hospitality industry is perfectly poised to leverage. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Social Media for Hospitality
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] The Big List of Must-Attend Marketing Events of 2015
    Social Media Marketing World – March 25 th -27 th – San Diego, CA. 'Author: Michael Powers Ah the holidays, a time to kick back, relax and enjoy time with you friends and families. That is, after you have finalized your 2015 plans! Marketing is a constantly evolving field and many of us work hard to keep up and push the envelope.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    annual increase in positive social media mentions , which can help to further distribute their organization’s content. 'Most content marketing research suggests that the adoption rate among marketers – both B2B and B2C – is around 90% or above. Pretty much, everyone in marketing is doing content these days… or are they? It matters.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] What are you doing to build your “Proprietary Audience?
    'I had the chance to hear Jeffrey Rohrs speak at a  WTWH Media  event recently and subsequently read his new book,  Audience. Jeff’s take on social media and content marketing revolves around one thing – THE AUDIENCE. And that’s his point, to build what he calls the “Proprietary Audience.” 
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] The 15 Best Infographics of 2014
    8) Facebook & Twitter: The Future Through Acquisitions, by Marie Dollé, Roseanna Ellis, Gerwin Van Lenthe at Kantar Media. Share your favorites that we missed in the comments or on social media. These 15, however, managed to stand out. My criteria here were not scientific. click image to interact offsite]. 13) U.S.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] 21 Questions To Help You Define Your Content Marketing Strategy
    Which social channels do they use? How does social media support your content marketing mission (channels, frequency)? 'This year, I have been talking a lot about how marketing has a marketing problem , how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] An Act-On Conversation: Blurred Lines – What Sales & Marketing Will Look Like in 2015
    But I believe that marketing will need to also align with customer success and customer support to create those advocates, especially in the social media world we live in now. 'Editor’s Note: Ryan Porter is Act-On’s Director of Global Sales Enablement. Janelle Johnson is Act-On’s Director of Demand Generation. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    Of course no one expects you to be “on” all day every day, but they do expect a response to an email , text, or even a social mention reasonably quickly. Delete social media apps. Some people, like Calvin Lee and Scott Stratten , reject the idea of scheduling social posts. Automate social (if you’re trusting enough).
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] How to Make the Most Money in Your Marketing Career
    Skills-Based marketers, on the other hand, place a high value on “classifying adjectives” in their title -- that is, descriptive terms that don’t necessarily suggest superlative qualities (“Social media” marketer vs. “Inbound” marketer, for example). But they’re not. Here''s how these two growth models can pan out in reality.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] Another Big Reason B2B Marketing Fails: Failure to Engage
    You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. 'You have a business that sells to other businesses, so you plan to keep your marketing business-like. Yes they are business people.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] 5 Surprising Studies on What People Consider "Good" Customer Service
    Except on social media, where speed matters most. While speed may not be most important for email, phone, or in-person support, in social media, speed trumps all. It might not be fair, but it’s a fact: Customers expect speedy service on social media. Appreciation. Helpfulness. Seems pretty easy, right?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    First, the rise of digital media and channels. Whether it’s online advertising or social mobile, those channels are taking a bigger share of the marketing mix. Traditional media is still very much with us. But in a lot of industries, including consumer products, analog media like TV will still be big. Really fast. 
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] How Print Publications Impact B2B Content Marketing Development
    Here are a few ideas to consider: Connect with PR-Based Media Relations Initiatives. “editorial calendar” +”media kit” Cision offers a free global database of upcoming media opportunities with EdCals. Chart: What Content Sources Do Customers Trust? What do you think is generally higher quality?
  • HINGE MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] How to Build Your Brand through Community Service
    These social and psychological facts about us have stark implications for the way businesses should be branding themselves. Social media is a natural fit for sharing this kind of information—it is a highly cost-effective method of regularly refilling and reinforcing your reputation as a cooperator. Branding Social Media
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] How To Build Your Following On SlideShare
    However it’s not just a social media network – it’s also a great asset […]. She has 7 years of experience in search and social media marketing. How To Build Your Following On SlideShare by Ann Smarty - Maximize Social Business. Author information. Ann Smarty. Ann Smarty. SlideShare
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    Petersburg Chamber of Commerce too, because i needed two things to grow my business: Strong social media marketing product to offer here in Tampa/St. We love to read your comments (No SPAM please) and these who share on social media too. We love comments (No SPAM please) and those who share on social media.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] 23 Outstanding Social Media Marketing Guides
    'Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    Shane Smith, founder and CEO of VICE Media, recently claimed that they are set to be “ ten times the next CNN ”. For instance, with the current magnitude of social media and its potential for influence, blogs and Twitter have increased in popularity and power in the B2B sphere. Simple’. So, Vlogging is big business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] 6 Personal best practices for content creation success
    70 Rising Social Media Stars. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    Here you can see the before and after of one of the lead nurturing tracks (focused on social media). 'Over the last eight years, lots of things have changed in HubSpot''s marketing. When I first joined, we had two marketers; now, we have seventy. We used to have a database of a few thousand; now, it''s filled with millions of contacts.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    Two of the most popular ways of promoting your company’s marketing content are social media and email marketing. Ask for the Social Share via Email. Socially Retarget Prospects with “Cold Feet”. You can extract double the value from an email marketing blast by incorporating social sharing and social retargeting.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 15, 2014
    [Social Media] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
    Best Cross-Channel Marketing Program – Are you creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels? In today’s world of fragmented media, an integrated cross-channel customer experience with connections to content, social, and data is necessary.
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [Social Media] CMO Leadership and B2B Lead Generation Lessons in 2014
    How Social Marketing Has Changed B2B Demand Generation. Content Marketing Demand Generation Lead Generation attributes of modern CMO B2B buyer behaviour Big Data cmo CMO mindset customer experience management demand generation growth hacking home optimize B2B marketing and lead generation social marketing Social Media tips for B2B marketers
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 15, 2014
    [Social Media] Improving Your Bing Ranking With Quality Content
    The three pillars are as follows: Authority - The trustworthiness of a site, which includes signals from social media networks, cited sources, name recognition and authors identity. 'In a new blog post by Bing, they give us insight into recent updates to their algorithms that increases their focus on Content Quality. etc…).
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Social Media] FIOS is still the very best internet connection
    We love comments (Not SPAM please) and those who share on social media. 'Jeff Ogden of Find New Customer s recently tested internet speed using the popular tool, www,speedtest.net, which is the way he measured speed while hosting Marketing Made Simple TV. Results. Petersburg, Florida (local cable company). Download speed: 5 Mbps.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Social Media] 10 Inbound Marketing Myths It's Time to Leave Behind
    There is research, SEO strategy, creative thinking, careful analysis of writing and content, lead scoring, CRM integration, sales process engineering, workflow analysis, design and usability decisions, a variety of content formats, social media placement, testing and metrics, and a whole slew of other things. Hold on there, sport.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Social Media] My goal for the balance of 2014 – Become an expert on Likeable Local!
    'Jeff Ogden  (click name to follow me on Twitter) of Find New Customers is now partnered with Likeable Local, “Social Media Marketing Software to Make You More Successful” to offer the medical industry in Florida, which is massive. Dave Kerpen of Likeable Local. Thank you and happy holidays, Likeable Local !
  • HINGE MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Social Media] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    Andrew also blogs, uses social media, creates YouTube videos, and is well known on the public speaking circuit. 'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. ” On His Own.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 15, 2014
    [Social Media] Three Ways to Rock Organic Search Results
    These services allow you to see popular content (based on social media shares and likes) from your business, as well as other businesses. 'Every business could benefit from more website or brick and mortar visits. After all, results that appear on the first page enjoy a whopping 95% of all search traffic. of search traffic.
  • SAZBEAN  |  MONDAY, DECEMBER 15, 2014
    [Social Media] The Do’s and Don’ts of Using Facebook for Business
    Marketing Social Media Social Networks 'The benefits of using Facebook for business are now well trod ground. But just signing up and posting a profile picture won’t get you the results you’re hoping for. There are a lot of ins and outs when it comes to running a Facebook page for business. DO: Keep it light.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 15, 2014
    [Social Media] What Facebook’s Next Round of Algorithm Changes Means for Pages
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. What Facebook’s Next Round of Algorithm Changes Means for Pages by Jim Belosic - Maximize Social Business. What’s behind the change? In their […]. Faceboo
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Social Media] The Life of a Content Asset: Tracking Real ROI
    'Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI.  Social Shares. Social sharing is another important metric to track for your content marketing initiatives. Let’s take a look at what I dug up.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Social Media] Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014
    cause of frustration or dissatisfaction regarded as trivial, and arising only as a result of the economic and social privilege, access to technology, etc., one taken with a smartphone or webcam and shared via social media. Baked potato? Really?). Warning: A few words on the list are NSFW. 30 Weird Words Added to the OED in 2014.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 15, 2014
    [Social Media] 5 Proven tips to help with your blogging confidence
    Take a look at this presentation and if you enjoy the enormous amount of care and work we put into this, can you please pay it forward with a share to your favorite social network? I’ve teamed up with my friend Sarah Mason to breathe new life into some vital ideas from my blog archive and I think this one is perhaps our best work yet.
  • VIDYARD  |  MONDAY, DECEMBER 15, 2014
    [Social Media] How to Build an Effective B2B Video Series
    Best practices on social media and/or business every day. 'Video series’ are a strategic way to add substance to your content calendar on an ongoing basis. They also – potentially more importantly – provide your audience a reason to keep coming back to your content. Smart choice! …It all starts with a plan.
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Social Media] 55 Fresh Ideas for Your Christmas Newsletter
    Send a “nice” themed email that shares your brand’s social responsibility and values. Build a robust campaign with a sweet prize, and offer plenty of socially-integrated opportunities for your contacts to enter. Emphasize Your Social Service. 'Image source. Gift Guides. Templates or Tools. Customer Loyalty.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 14, 2014
    [Social Media] Data Management: Essential Best Practices For Getting Started
    It’s the data that you have collected from the actions or behaviors of visitors to your website combined with data in your customer relationship management (CRM) systems, social media data, subscription data, or multi-channel data gleaned from mobile sites or apps. Social Media. Reality Check. data audit. And more.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] Is Email Marketing Making a Comeback?
    While social media and other, newer marketing solutions are seen as the “sexy” new way to reach buyers, email remains strong. It’s rare that marketers see those same response rate numbers with social media. 'Email marketing was once the staple of online marketing solutions, and it’s easy to see why. First thing’s first.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] 6 Steps to Improving Your Visual Marketing, with Guy Kawasaki
    'Yesterday we joined Hubspot’s exclusive webinar, The Art of Visual Marketing, to hear experts Guy Kawasaki and Peg Fitzpatrick offer their tips for turning visual marketing—combined with social media—into a definitive asset for businesses. Kawasaki’s 1.4 Create or Curate Great Content It all starts with content. Pick your poison.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] A Fun Friday evening at Find New Customers
    We love comments (no SPAM pleas) and those who share on social media. 'Jeff Ogden of Find New Customers is a divorced single man in St. Petersburg Historical Society. 3d Browing Company Annual Party. Both of these events have live bands and craft beer and will be packed with people and should be tons of fun. What do you think?
  • LEADERSHIP  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] Interesting Infographics: Who Do People Buy From?
    This where B2B social media plays a role. Infographics Sales Funnel Sales Leads B2B lead generation B2B social media home infographic social selling 'In today’s Interesting Infographic, we focus on the buyer – who do B2B buyers purchase from and why? What resonates best with a B2B buyer?
  • BIZNOLOGY  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] The key to content marketing success: a well-crafted strategy
    Social media amplifies your blog posts, email marketing highlights your social media activity. 'Most of the prospective clients we talk to are already engaged in some form of content marketing. That’s the good news. The bad news: most recognize that their efforts aren’t reaping the return they should be. What Strategy?”.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] New Year’s Resolutions For Your Social Customer Service
    'As 2014 draws to a close, it’s the perfect time to look back at the past year to see how your brand and social customer care team can achieve more success in 2015. Social customer care has become a true business necessity. She blogs to show brands how to use social media to create an engaging online presence.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] Why does Jeff Ogden of Find New Customers blog so often?
    We love comments (Not SPAM please) and those who share on social media too. 'The answers are simple as to why the blog of Find New Customers  publishes six days a week. Here are my 3 Reasons for you.: Search engine marketing. Built in in WordPress.com, so every post is saying “Hello Google. Here I am.” ” Hi Google!
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] Internet video killed the TV star. The rise of YouTube for B2B advertising
    No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Although even with television’s new media platforms such as ITV Player and 4oD, the advertising options can still be quite limited. B2B Marketing Social media Content marketing
  • WRITTENT  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] 5 Things You Need to Know About Copywriting 
    Be responsive to customer complaints, praise, requests and social media interactions. Make it easy for your customers to talk you up by publishing valuable social media content. 'Image source. Trying to understand copywriting? Looking for that missing element that will make your copy sparkle, shine and convert? Ready?
  • MARKETING ACTION  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] Hiring a Marketer: What Skill Set Should You Look For?
    Larger companies can have marketing teams that specialize in various disciplines, but smaller companies hiring their first one or two marketers are usually looking for help in a variety of promotional areas, including email campaigns, advertising, web strategy, writing papers and eBooks, managing social media, and so on. Product.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] On the web, there are no neutral corners
    When we engage with people on social media, every single interaction is an opportunity to lift people up or put them down. When we engage with people on social media, every single interaction is an opportunity to lift people up or put them down. Corruption on social web ethics Infographics Personal inspiring quotes
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
    And the potential for it "exists anywhere that media spending is significant and performance metrics are ambiguous and incomplete," writes IAB. It''s because of what Dr. Fou calls "programmatic media buying and media placement." This is easy because of that programmatic media buying and media placement I touched on earlier.
  • VIDYARD  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] Video Best Practices that Apply in Every Industry
    Social sharing: Share buttons for social media are a norm when it comes to videos, especially using a platform like Vidyard that allows you to include them so easily on the screen. Every industry is different, so each video you create probably differs pretty significantly from those that we publish at Nes Financial.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. Online presentations can be embedded on a webpage or shared using email or social updates. are shared and linked using social media or email.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. media platform.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • FATHOM  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] Consumer Brand Manufacturing Spotlight: Millennials, Holiday Shoppers & Amazon Rankings
    The 3 major themes are millennial brand engagement on social media, online holiday shoppers and Amazon rankings. Social media & millennials. First up, millennials on social media. Conversion Optimization & Usability Retail / E-commerce Social Media Amazon Holiday e-commerce shoppers.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] Thank You New York State Department of Motor Vehicles
    This is not legal in Florida, so I needed to fix it, especially because of Find New Customers business partner, Likeable Local , social media software to make you more successful. We love comments (Not SPAM) and those who share on social media too! 'Jeff Ogden President of Find New Customers now lives in St. Sorry Jeff.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] Does Your College or University Have Too Many Social Media Accounts?
    'It’s tempting to jump on the social media bandwagon and create multiple profiles for the various departments and athletics teams within your college or university. But, there does come a point when you have to ask: “How many social media accounts is too many?” social media profile is, in a sense, a creature all its own.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] Marketing Strategies That Rock the SaaS World
    The challenge for most entrepreneurs and early-stage SaaS companies is understanding how to get started with inbound marketing, content marketing, influencer marketing, social media marketing and levels of customer service required to attract and support users and turn them into brand advocates. The SaaS Challenge. Everybody wins.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] The Holiday Gift Giving Guide for the Content Marketers in Your Life
    Gift the gift of Newsjacking best practices this holiday season as it can be a very effective (especially within social media) industry news tactic. 'FRIENDLY REMINDER : Gift-giving season has arrived. The reality is, there really isn’t all that much time left at all (sorry to burst your bubble). But, have no fear! Wrist Warmers.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] Internal Social Business for Leaders series: 1. Your profile
    'One of the most common questions executives ask as their organizations embrace internal social business platforms goes like this: I see the value and the potential behind it, but I don’t have time to use it or to learn all the complex functions behind it. The post Internal Social Business for Leaders series: 1. Your bio.
  • SAZBEAN  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] How to Utilize Mind Maps to Enhance Your Inbound Marketing
    She is a technology enthusiast who loves social media. 'Who isn’t looking for more effective inbound marketing in today’s content saturated society? Dating back to a third century BC philosopher named Porphyry of Tyre , mind mapping is now being successfully utilized online to open new doors to our internet audience. Bubble.us
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] The Changes I want to see in the Catholic Church
    We love comments (not SPAM) and those who share on social media. 'Jeff Ogden, President of Find New Customers , the nicest company in BtoB marketing today, is a Notre Dame grad and life-long Catholic, but he read an article which disturbed him a lot, which I wish to share with the many readers of this blog. No, it does not. Go to Hell!
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    Jill Rowley: If you could only turn to one person for tips about social selling, especially in B2B, you’d probably want to pick Jill Rowley. In her post 10 Ways to Tell if You’re Doing Social Selling Wrong , for example, she not only emphasizes tactical tricks, but also personal considerations. Why 21+ though?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] Hard lessons agency customers need to learn about social media marketing
    Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. worked tirelessly with my VP to design “robust turnkey social media solutions.” Why couldn’t they understand social media? The six social media lies. So I did that.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] A Visual Guide to Creating the Perfect LinkedIn Company Page
    Social Media Daily 'Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge- sharing platform and relationship-building tool. Logo and banner images. Careers page. Showcase pages. Featured groups.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] Tradeshows and Events Drive Highest Quality Leads
    Social media, in-house email marketing and organic search were cited as having a “somewhat low” or “very low” cost-per-lead. The only channels that will see more spending than trade shows and events are search engine advertising and social media marketing, (i.e., campaigns and programs outside of social media ads).
  • VIDYARD  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] How to Use Video Content to Drive and Support Other Content Marketing Activities
    Simply posting the same clip across social media doesn’t count. When you employ one person to focus on video, another to pioneer blogging, a third to run eBook marketing, and a fourth to manage social media, you wind up with a lot of people only looking at the one or two channels they deal with every day.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] The 411 On Facebook Q&As For Marketers
    'Editor's Note: Today's post comes courtesy of Andrew McCauley AKA the "Social Media Bloke, the Co-Founder of the Digital Media Agency AutoPilot Your Business, and Publisher of Online FootPrint Magazine. Although the social media network introduced the tool in 2013, it’s been largely ignored until recently.
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] The # 1 Reason B2B Marketing Fails (Hint: It’s Not Tactical)
    This is why social media is so essential. Your customers testimonials and recommendations (likes and shares on social media) are some of the most effective forms of marketing today. 'Content marketing. Digital marketing. Inbound marketing. Outbound marketing. Yes, pain is the key to marketing success. You listen.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] 18 Unexpected Formulas to Increase Website Conversions
    When you start thinking about how you can get traffic that''s generated by search to your site, you can store that traffic to generate leads and then use email and social media and content to get people back to the site. Don''t Send Your Store-Bought Traffic to Social Networks. You want to be building that social media network.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] How to Use Twitter Cards to Drive More Website Traffic [Infographic]
    It''s not: Using Twitter Cards, you can actually embed rich media that don''t count toward your tweet character limit. These rich media allow your fans and followers to do things like download an app, visit a landing page, give over their email, or use a coupon -- all without leaving Twitter. Social Media 'Hey, you.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    6) Do a social media engagement analysis. An analysis of all of your social media messages of 2014 will reveal which received the most clicks, likes, favorites and shares. You can then take the best social media posts and reschedule them in 2015. 10) Experiment with social media advertising.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] Building Your Brand at All Stages of the Pipeline
    Potential clients are seeking interactive information online about your company, and these forms of media allow you precision and consistency in your message. Social Media You can use social media platforms like LinkedIn and Twitter to deliver your firm’s message to clients and to promote new pieces on your site.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] Boost Holiday Sales with These Six Tips
    Tell your audience about the incentive via email and social media channels. When your customers or supporters praise your product or cause on a review site like Yelp or Google+, share that testimonial on your website and social media channels. 'We’re in the thick of the holiday season. Conduct email housekeeping.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] Twelve Laws for Social Media Holiday Campaigns
    'With the holidays approaching, brands are engaging in increased social media marketing to make their cash registers ring. Here are twelve laws with which social […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] Do I miss my ex-wife and kids? You bet I do.
    What do you think> We love comments (Not SPAM) and those who share on social media too. 'Jeff Ogden of Find New Customers has a Volkswagon Passat that today looks better than ever, because I need a good and reliable car especially to execute our new partnership with Likeable Local in New York City. Dave Kerpen of Likeable Local.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] 4 Holiday Social Campaigns That Win & Why
    'Author: Shanna Cook It’s that time of year again — when all is merry and bright on social media, full of good hashtag tidings from your favorite brands. Who else can create a mass social following around a seasonal drink? Social Media Consumer 1) Memorable, Interactive Video: Kate Spade.
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