• CONTENTLY  |  WEDNESDAY, MAY 4, 2016
    [Social Media] 5 Hasty Conclusions From Quizzes I Made About the Media Industry
    ” the quiz would determine which media company that person embodied. It quickly took off a day or two after it was posted, by which I mean some well-known media professionals started taking and tweeting about it. um I legit got my own company. I got “Vox Media” on “Quiz: What Media Company Are You?”
  • FATHOM  |  WEDNESDAY, MAY 4, 2016
    [Social Media] Moving Up The Paid Media Experience Curve – Part 1
    And while there are a variety of tactics marketers employ to combat this disengagement—Social.  Adding to this difficult situation is the fact that mass media is no longer the easiest way to reach an audience.  What is Paid Media? Owned Media:   Channels owned by a brand…think website, newsletter, app, or podcast. Mobile. 
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 4, 2016
    [Social Media] 4 Ways to Win the Hearts of Consumers
    have to read everything about them, follow them on social media, and text all my friends: “You HAVE to check out this company. But here’s another interesting social media phenomenon: girls love to tag their friends in pictures of well-dressed women with just one word: #goals. But ”: 1. Lead with Your Values.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 4, 2016
    [Social Media] 100 Top Digital Marketing Influencers And Brands
    New technologies and social media in the last two decades have fundamentally changed the way consumers think, behave and engage with brands. While traditional marketing models are still applicable, marketers today are learning a whole new set of digital marketing skills and strategies to better connect with consumers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 4, 2016
    [Social Media] Audio Content Made Easy: Fantastic Apps for Podcasting
    Newer to podcast hosting than Libsyn, but SoundCloud’s hosted other types of audio files for years, and SoundCloud’s player has social sharing options and allows users to comment on your podcast. My New Love: Zencastr (Desktop, Podcasts Social Media Tools kerry gorgone podcasting podcasting tipsTo ensure success, plan ahead.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social Media] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. media marketing.
  • ACT-ON B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social Media] Rethink Marketing
    Is it any wonder that demand generation became a media. So the media did more of it, reinforcing the idea that it was. While we enjoyed the media hype over this dramatic shift, we. relations; corporate communications; social media; advertising; events and. Social Follows & Engagement Marketing Leadership.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social Media] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social Media] LeadTail Social Insights Report: How Top Marketers at Mid‐Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social Media] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social Media] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social Media] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social Media] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social Media] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social Media] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social Media] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social Media] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. Online presentations can be embedded on a webpage or shared using email or social updates. are shared and linked using social media or email.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. media platform.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Social Media] 4 Ways to Make Friends With Legal and Get Content Out Faster
    The social media crew at “Big Swiss Bank” worked with their legal department to define 10 common issues that hold up the approval of content—10 commandments that shall not be broken, if you will. The social and legal teams shut themselves in a room and defined these commandments in a common language. And so on. Voila!
  • BIZNOLOGY  |  TUESDAY, MAY 3, 2016
    [Social Media] Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire
    I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your Twitter following as rigorously as you would a prize Bonsai. While it’s important to have followers, it’s equally important to have room to breathe and room to follow.
  • ANNUITAS  |  TUESDAY, MAY 3, 2016
    [Social Media] Customer Experience, Transformation and Personalization at #MME16
    He has worked with multiple social media platforms and has had to transform his talents to adapt to each. Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. Main takeaway?
  • BRANDPOINT  |  TUESDAY, MAY 3, 2016
    [Social Media] 3 Ways to Encourage Employees and Co-Workers to Share Your Content
    Organic reach on many social platforms has been on the decline for some time now, and   Facebook’s introduction of Instant Articles   (officially launched April 12 th ) seems to be the final nail in the virtual coffin. That means employees wield a great deal of influence, especially when it comes to your social media audience.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 3, 2016
    [Social Media] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    Blogging is a common tactic we recommend and have written about in past posts, for improving traffic and lead growth in SEO and social media marketing. On the other end of the spectrum, engagement metrics such as inbound links, social shares, and prospect-specific page views, should also be reviewed. Final Thoughts.
  • THE POINT  |  TUESDAY, MAY 3, 2016
    [Social Media] Salesforce “State of Marketing” Report: Better Happy Than Good
    75 percent of high-performing teams report that social is generating ROI. In my view, social media remains one of the great untapped opportunities for marketing ROI, especially in B2B. The report covers a wide range of trends and topics, but focuses on the best practices most common amongst “high-performing” marketing teams.
  • HALEY MARKETING  |  TUESDAY, MAY 3, 2016
    [Social Media] Haley Marketing Launches New Website
    Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced the launch of their new company website. Check out our expanded service offerings, which now include Social Pro, Re-Recruiting, Reputation Management, and more…. Contact.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2016
    [Social Media] 5 Steps to Amplify Your Paid Social Campaigns
    Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously. In fact, eMarketer reports that by 2017, social network ad spending will reach $35.98 In this blog, I’ll be walking you through how to put together a paid social campaign from start to finish for optimum results. 
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Social Media] Why Your Content Marketing Strategy Should Include Long-Form Content
    In 2012, when The New York Times presented its “ Snow Fall ” story to the world, it signaled to publishers—brand and media—a new era of content marketing where immersive experience ruled over stories of a single medium. Increases the average time a user spends on your site (if it’s an engaging, multi-media story).
  • KAPOST  |  TUESDAY, MAY 3, 2016
    [Social Media] The Lead Gen Mistakes Marketers Are Making
    Always create specific, consistent tags for leads related to promotional events or special sales offers to help track social media success rates. . According to Jason Falls , Author of No B t Social Media , people are “not targeting in granular enough ways to attract qualified leads.”. Getting Real About Lead Generation .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Social Media] Are you ready for the mega-shift from social media to private media?
    The company founder insists it is “not a social network.” ” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. 98 percent. Check it out!
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 3, 2016
    [Social Media] 5 Tips To Promote Your Company Blog
    Content Marketing Blog blor promotion Content promotion Social MediaThe competition is fierce out there. There are 58.6 million new blog posts each month on WordPress alone. Everybody, in other words, has clued into this content marketing thing. How do you ever get your work noticed? Is it even worth it?
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2016
    [Social Media] The 12 Best Competitive Intelligence and Benchmarking Tools
    increasing social engagement, website traffic over time, etc.) To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Anders Pink.
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Social Media] The Amazing Power Of Multi-touch Lead Engagement
    This is because, as times have changed and so have our interactions with media types, customers appreciate and respond to a more stimulating approach. The brain works much like shares on social media. A young man was walking with his boss on the way to talk business with a client. This is part of business.”. And guess what?
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 2, 2016
    [Social Media] Culture Eats Strategy for Breakfast—But What Does It Eat for Lunch?
    In Blue Focus Marketing’s new video tutorial course “ Social Employees: The New Marketing Channel ,” we show why culture matters for building an effective, engaged social workforce—and what you can do about it. The time to activate your social employee advocates is now. Please check out @SocialEmployee media buzz!
  • PUREB2B  |  MONDAY, MAY 2, 2016
    [Social Media] An Inquiry vs. a Lead: What’s the Difference and Which is More Important?
    Many marketers and sales people assume that inquiries and leads are one and the same, but in fact, they are very different animals. So, What is an Inquiry? An inquiry is an individual who has shown interest in a solution. Simply put, an inquiry is someone who makes, well, an inquiry. They are also called ‘raw responders’. So, What’s a Lead?
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Social Media] Are You in the Nation? Marketo’s Summit Goes to Sin City
    Marketo’s Marketing Nation Summit begins in just one week, and you’ll probably see your social media feeds turning a deep shade of purple because of it. “ Are you in the Nation?” This will be a common term that will be heard around Las Vegas from May 9th-12th this year. Will Smith. mean let’s just start here. Big Tomorrow’s Marketer.
  • OPENTOPIC  |  MONDAY, MAY 2, 2016
    [Social Media] What Is Influencer Marketing? Definitions, Examples, and Resources
    But the next big bad is even bigger and badder than those obstacles: It’s the Fearsome Social Media Algorithm. Opentopic blog >> toprankblog.com Content marketers are facing their most daunting challenge yet. We survived the content glut with solid, documented strategy. The Algorithm Monster already turned.
  • CAPTORA  |  MONDAY, MAY 2, 2016
    [Social Media] [Highlights] Building a New Model for Growth Marketing Webinar
    On April 28, Captora CEO Paul Albright participated in a panel webinar hosted by Demand Gen Report, featuring HotSchedules VP of Marketing, Mary Kay Hyde, and MongoDB Director of Digital and Social Media, Mat Rider. Watch a clip of the webinar highlights here: For even more information, watch the full webinar recording, click here.
  • KAPOST  |  MONDAY, MAY 2, 2016
    [Social Media] The Difference between Content Marketing and Marketing Content
    Assemble internal stakeholders across teams (product marketing, field marketing, sales, social media, PR, SEO, etc.) to weigh in on strategy and build a customer narrative that integrates each aspect of a customer journey, from start to finish. It’s the common thread that leads buyers through the customer journey to a purchase. Align.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Social Media] 11 Helpful Resources for Improving Your Business Skills
    If you're a HubSpot user, learn how to create streams in the Social Monitoring tool here. Managing Partner in Asia for We Are Social, Kemp tweets out research he finds on social media, mobile penetration, and internet-related behaviors all over the world -- especially in South East Asia. My last tip here? Keep it local.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2016
    [Social Media] When all the hard work on social media … just doesn’t work
    We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. The failure rate for social media entrepreneurs has to be right up there with restaurants and life coaches. But it became clear Google simply could not be “social.” It wasn’t in their DNA.
  • ACT-ON  |  MONDAY, MAY 2, 2016
    [Social Media] Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
    Brand marketing tasks and responsibilities can include public, press, analyst, shareholder, and influencer relations; corporate communications; social media; advertising; events and sponsorships; and content marketing. Once you’ve created the templates, distribute them companywide using your media library. 4. Don’t believe us?
  • OPENTOPIC  |  SATURDAY, APRIL 30, 2016
    [Social Media] 10 Elements of a Successful Data-Driven Marketing Strategy
    Opentopic blog >> entrepreneur.com Join us for a free, live webinar covering social media strategies to increase sales. Tune in 5/17 at 9 a.m. Register Now » According to a Insights Report, which surveyed 162 U.S.-based Marketing ROI undefined
  • HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Social Media] The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]
    Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? To learn more about each social network's strengths and weaknesses, check out the infographic below from Visage.
  • CAPTORA  |  FRIDAY, APRIL 29, 2016
    [Social Media] [Highlights] Building a New Model for Growth Marketing Webinar
    On April 28, Captora CEO Paul Albright participated in a panel webinar hosted by Demand Gen Report, featuring HotSchedules VP of Marketing, Mary Kay Hyde, and MongoDB Director of Digital and Social Media, Mat Rider. Watch a clip of the webinar highlights here: For even more information, watch the full webinar recording, click here.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Social Media] Your Employee is the Voice of your BRAND #Business #Marketing #Branding
    Our first video in support of our Amazon best-selling book, The Social Employee,  affectionately titled “Think of Your Brand as a Planet,” approaches a key maxim of our book: The social employee is the voice of the brand. See what others are saying about The Social Employee and order your copy today! FOR EWORD by David C.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Social Media] How #Business Leaders Can Avoid Being Uberized #Marketing #IBMAmplify
    Originally posted on IBM Social Business Spotlight Blog  – April 25, 2016 Written by: Cheryl K Burgess. And finally, how can organizations unlock these tools to be more flexible, analytical and social? As more and more data demonstrating the value of social employees become available, the time to activate your workforce is now.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Social Media] How to Retain Customers Using User-Generated Content [Free Guide]
    From reviews to social media, user-generated content brings a myriad of opportunities to engage with your customers. Once you've activated these customers, you'll be able to tap into the social proof from their content and word of mouth marketing to their networks. Social Media Ecommerce Content Marketing user-generated conten
  • LEADERSHIP  |  FRIDAY, APRIL 29, 2016
    [Social Media] Interesting Infographics: Creating a Sustainable Marketing Strategy
    Engage on Social Media. This must be why 55% of email marketers plan to prioritize their social media marketing in 2016. A marketing campaign can be a delicate thing – you need to make sure that your message is clear and effective. You have to aim it at the right people. And you need to do it better than other companies.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 29, 2016
    [Social Media] Measuring the Performance of Your Newsletter
    Social Sharing Rate. In today’s social media age, an honorable mention by a reader with a share on their respective platforms is the equivalent of a business’s own ‘selfie.’ What to Watch For: Pay attention to the social channels where your content gets shared the most. Delivery Rate. free webinar.
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Social Media] Why Facebook’s Future Is Brighter Than All of Social Media’s
    When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. At the core, social media has always been about connections made between individuals. What was once a core differentiator—community—is now table stakes in social media.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Social Media] Complement Your Content Strategy with Account-Based Marketing
    These efforts might include search engine optimization (SEO), creating an industry resource, or social media. Whether you use a blog, videos, white papers, infographics, social media, or all of the above, content marketing works to create a comprehensive picture of your company and what you do. Outbound vs. Inbound.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Social Media] Strategies to Drive Member Engagement
    Check out our ebook, A Crash Course on Inbound Marketing for Nonprofits >> Create Exclusive Groups on Social Media. One way to tackle this challenge is to create exclusive social media groups in your sector. Over time, you’ve collected a wealth of data on your members. They care about your mission and work.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Social Media] An A to Z of Content Marketing Best Practices
    You’ve got the content creation part, the social media part, the SEO. It’s “owned media”, as the agency folks would say. Say what you will of the social Goliath. And as many of you know, adding images to social media posts is pretty much essential. There’s a lot to know about content marketing. The bad part?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Social Media] Thoughts, Ideas, Quotes, and Insights from MME16
    Sears already asked for social sharing in the analog world decades ago. "People have a responsibility with what they post on social media." Manager, Global Social Marketing, Oracle Marketing Cloud. We have come to the end of another successful Modern Marketing Experience. Customer Experience. Jeffrey L.
  • KEO MARKETING  |  THURSDAY, APRIL 28, 2016
    [Social Media] 3 Clever Tactics to Improve Your Search Engine Optimization
    The company’s solutions include marketing strategy, brand positioning and messaging, search engine optimization and marketing, website development, social media, advertising, local and mobile marketing and more. The problem is everyone does that. So what are some unusual methods to improve your search engine rankings?  In addition, 4.8
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 28, 2016
    [Social Media] 4 Time Saving Tools in Google Analytics
    There are several widget types to select from and can even be applied to real-time data: A good example of what a Dashboard can do for your reporting is Justin Cutroni’s Social Media Dashboard. This Dashboard takes a number of social media channel specific data points and displays them all in a single, logically formatted report.
  • HINGE MARKETING  |  THURSDAY, APRIL 28, 2016
    [Social Media] 5 Criteria for Selecting A Professional Services Marketing Firm
    To gain productive and valuable marketing insight, you need to employ a group of blended skill sets—online, analytics, creative, writing, strategy, social, project management and more. Check out the company’s website and social media presence. Is hiring multiple vendors better, or is a full-service firm the way to go?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 28, 2016
    [Social Media] Pulling our pants down: Personal branding with Chris Brogan
    business relationships Communty-building Influence and Power personal branding Power and influence on the web Psychology and social media Video blogs chris brogan video blogYes, that is a weird headline and you’re just going to have to go with the flow here for moment to understand it! Scaling human connection.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Social Media] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    When you get there, turn off those pesky email and social media notifications, and put your phone on airplane mode (or, better yet, leave it in your bag). When I first started editing articles for HubSpot's Marketing Blog, I didn't quite realize how much time each one would take. Otherwise, you may lose focus and begin missing things.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Social Media] The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty
    For example, you can incentivize activities like leaving a review or sharing something on social media. Blending Appreciation with Social Responsibility. Remember when we discussed the Noble Edge Effect , where consumers are more likely to support businesses with a social conscience? The Trivialization Effect. reward.
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Social Media] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    When I started at Haley Marketing Group in 2013 Social Media Marketing was an idea. The true impact that came from social media. 2016, just 3 years later, social media is still booming. Let’s be honest the staffing industry NEEDS social media. Social media exists for one major reason.to
  • SALES ENGINE  |  WEDNESDAY, APRIL 27, 2016
    [Social Media] Combining Content with Sales Strategy—Where Most Companies Get Stuck
    They’ll keep coming back to your web site or your social media content until they’re ready to proceed further down the buying process. It’s not hard to develop a piece of content —say, a video or an infographic, an article or a white paper—on a topic that somebody might find interesting. That’s not enough for today’s B2B company.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Social Media] What To Do If Your Website Traffic Is Down
    Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do? You’ve noticed a dip in website traffic. First thing: Don’t panic. Step 1: Check your code. Even seemingly simple website tweaks could result in the accidental deletion of your tracking code.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 27, 2016
    [Social Media] Debunking myths around sales videos for business
    How to optimize your videos for email marketing and social media. In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. How to budget and plan for a business video content marketing strategy . What makes up the cost of a video . whether your business creates it or not.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Social Media] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users. To add folks by username, you'll have to type in exact usernames to find people, as there is no account suggestion option like other social networks have. Username: @EVERLANE.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Social Media] Ghostcodes makes Snapchat more marketer-friendly
    Related Stories 16 Essential educational resources for the marketing professional From newbie to expert, here are the best social media tools for your business Facebook and Snapchat at war, and four other groovy media trends. Snapchat Social Media Tools kiki schirrBy Kiki Schirr, {grow} Contributing Columnist.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Social Media] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    For better or for worse, social media isn’t a fad. In the midst of this social media revolution, Information & Technology (IT) and software companies have been creating better and faster business solutions every day. Lead generation via social media channels is simple, fast, and effective. There are 1.44
  • OPENTOPIC  |  TUESDAY, APRIL 26, 2016
    [Social Media] 7 Ways to Improve Your Content Marketing Strategy
    Opentopic blog >> entrepreneur.com Join us for a free, live webinar covering social media strategies to increase sales. Register Now » If you’re engaging in any type of content marketing – social media, blogging, eBooks, etc. Tune in 5/17 at 9 a.m. – you have a content marketing strategy.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Social Media] Most Valuable Publishers
    What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans. Media Featured The Players' Tribuneand Turner Sports. You don’t want to be a PR shop.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Social Media] Beyond the Blog
    Few people at SXSW look like they’re having a better time than Doug Busk, Coca-Cola’s affable global director of digital communications and social media. This change, in turn, is having a big impact on the way we consume media. Media Social Blog FeaturedTake “content marketing.”
  • HINGE MARKETING  |  TUESDAY, APRIL 26, 2016
    [Social Media] B2B Marketing Strategies that Raise Visibility and Win New Business
    Social media. Less formal than a firm overview video, casual blog-type videos are easy to create and a great way to capture interest and create a flood of links back to your firm’s website. 2: Social Media. 17% of non-client referrals come from social media. what goes? What are these strategies? Networking.
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Social Media] Launching your social campaign with guns blazing!
    Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Influencer Outreach (Earned Media). The post Launching your social campaign with guns blazing! Twitter : @chrisabraham : 51.5k followers.
  • HALEY MARKETING  |  TUESDAY, APRIL 26, 2016
    [Social Media] Haley Marketing CEO David Searns Appointed to American Staffing Association Industry Marketing Subcommittee
    David is the CEO and a founder of Haley Marketing, a web development, content and social marketing firm serving more than 1,000 staffing and recruiting agencies on four continents. Haley Marketing Group provides website development, email and content marketing, social media marketing and strategy consulting to the staffing industry.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [Social Media] The 10 Don’ts of Twitter for B2B Marketing
    In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. If you’re a dedicated social media marketer, I’m sure you’ve read through the countless articles providing Twitter best practices. Much like other social media marketing concepts, this ties back to social psychology.
  • 6SENSE  |  TUESDAY, APRIL 26, 2016
    [Social Media] 6 Insights from the Salesforce State of Marketing Report
    The report also covered a number of trends related to such issues as mobile marketing, social media ROI, and the omnichannel customer experience (we recommend reading Forbes contributor Louis Columbus’ summary of the data: “ 2016 State of Marketing: High Performing Marketing Teams 4.2X Canada, Brazil, U.K., High performers are 3.3
  • BRANDPOINT  |  TUESDAY, APRIL 26, 2016
    [Social Media] The Good, The Bad, The Meh: 3 Branded Facebook Posts That Missed The Mark
    The headline. I put on my social media editor hat and found three branded Facebook posts where, for one reason or another, these three elements weren’t jiving and made some improvements. Mic is a media organization with a Facebook audience of over 1.5 Social Media b2b marketing facebook marketing tips facebook posting tips
  • ION INTERACTIVE  |  TUESDAY, APRIL 26, 2016
    [Social Media] Hot Off The Press: Interactive Content Trends
    For starters, social! We all know the importance of social engagement when it comes to content marketing! We continue to see more brands launching socially focused content experiences, that are designed for specific social media types. This is super valuable for repeat visits and social follows!
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Social Media] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    Call for participants on social media. Try reaching out to the folks that follow you on social media, but decided not to buy from you. By now, you probably know that today's buyers hold all of the power when making a purchasing decision. You're also probably aware that they're doing some of their research online. Closing.
  • ACT-ON  |  TUESDAY, APRIL 26, 2016
    [Social Media] How Major Brands Are Winning Through Episodic Content
    Viewers connect with Alex through social media, but also have a chance to audition to play Alex. For example, Toshiba and Intel invite viewers to share their favorite food pairings on Instagram and connect through social media channels, such as Twitter, Facebook and Pinterest. Why Episodic Content? Viewers are hooked.
  • WEBBIQUITY  |  TUESDAY, APRIL 26, 2016
    [Social Media] What “Industry Presence” is — and Why It Matters to Online Visibility
    The web presence optimization (WPO)  framework  includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. Key influencer sites (usually blogs; these are also part of Social Presence). This post originally appeared on WPOinc. Academic sites (.edu
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Social Media] The Unseen Problem with Inbound Leads and How to Fix It
    The use of SEO optimization, blogging, social media, and content are a must for any lead generation strategy. While 54% of leads are generated through inbound methods like blogs, whitepapers, and social media, these leads are likely not ready to buy. Ultimately, a proper balance of the two is ideal. Takeaway.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Social Media] 7 Takeaways From Cision’s ‘State of the Media’ Report
    As soon as technology changes, it doesn’t take long for the media industry to start evolving with it. As everything from social media to mobile phones affects change so rapidly, it’s hard to determine what’s a passing fad and what’s actually changing the way media operates. Media data Featured
  • HINGE MARKETING  |  MONDAY, APRIL 25, 2016
    [Social Media] Marketing Skills for the Future
    For example, what we know about SEO or social media today may not be true in a few months. Talk to anyone who supervises the marketing or business development function in a professional services firm and you are likely to hear a tale of woe when it comes to finding top talent. You’d have better luck locating a leprechaun. Google it.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Social Media] The Facebook Live Broadcast That Will Ruin Your Childhood
    With so much buzz, I can understand why Hasbro’s social media team said, “Let’s do something wacky too!” Honestly, I feel for the Hasbro social team. Social Facebook Live FeaturedDid you stare at the window and wonder if there was any way to escape? If so, I have some bad news. Let’s do this!”
  • FATHOM  |  MONDAY, APRIL 25, 2016
    [Social Media] Blurred Lines: The De-Silo-ing of Marketing
    PR & Social: Two Sides of the Same Coin. primary example of this are the merging roles of public relations and social media. In the insightful Moz blog The Marketing Department of the Future , author Samuel Scott speaks to his own difficulties working with divided PR and social media departments. Social Media.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Social Media] The Quest for the Perfect Headline
    There’s an overwhelming amount of content being published every day, and there’s not as big of a demand for the amount that’s published,” said Nathan Ellering, content marketing lead for CoSchedule, a social media technology company. The best headline ever written is “Headless Body in Topless Bar.”
  • PUREB2B  |  MONDAY, APRIL 25, 2016
    [Social Media] 5 Common B2B Lead Generation Myths Debunked
    Lead generation has always been an important part of the sales process, but with competition on the rise and a new technology making waves on social media every week, B2B lead generation has never been more important. Myth #3: Social Media Doesn’t Generate Quality Leads. Not to mention help keep your SDRs sane).  .
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Social Media] 15 best Big Data companies and why they stand out
    Its ability to not only aggregate information that’s typically scattered across different sources (like spreadsheets, social media, or databases) into a single dashboard, but to then also continuously refresh the results, is a transformation for those involved in business operations. Domo source: McKinsey ). PALANTIR. ROUNDFOREST.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Social Media] 3 Key Takeaways from Social Media Marketing World
    Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. Social Media b2b ConsumerBe accessible.
  • KAPOST  |  MONDAY, APRIL 25, 2016
    [Social Media] Why Is Social Media Marketing So Popular?
    Unbridled access to just about anyone via social media platforms. Although they  do exist, it’s difficult to find people who’ve never joined a social media network, or who are not currently listed on at least one popular social media platform. Where Social Media All Began.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 25, 2016
    [Social Media] I’ll be telling my stories on Sundays
    The hottest social media trend is live-streaming video. The most successful live-streaming folks seem to be part news broadcaster, part entertainer, as they find ways to be witty and interesting on a little screen. I’ve always been a social media enthusiast (obviously!) Islands in the stream. It’s just not me.
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