• SYNECORE  |  FRIDAY, APRIL 24, 2015
    [Social Media] 4 Tips For Using Facebook to Market a Conference
    Using each social media channel the right way to market your event at the right time to the right audience increases the chances of getting a good return on your conference investment. The beauty of social media is that, if used correctly, you can effectively market anything for free. Why Facebook? Run a Facebook Ad.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social Media] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. Online presentations can be embedded on a webpage or shared using email or social updates. are shared and linked using social media or email.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. media platform.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social Media] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social Media] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social Media] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social Media] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social Media] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social Media] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social Media] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social Media] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social Media] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • LEADERSHIP  |  FRIDAY, APRIL 24, 2015
    [Social Media] Interesting Infographics: The Story Behind Influencer Marketing
    Influencers are people with a wide net of social impact. This trails only retail sites (56%) and brand sites (34%) and comes in narrowly ahead of Facebook, YouTube, and other social networks. Perhaps most important to the influence marketer, 20% of women active on social media consider products promoted by bloggers they recognize.
  • VIRALLY BLOG  |  FRIDAY, APRIL 24, 2015
    [Social Media] Great quality content is the key to leads
    Social media at first was a great place to communicate and connect and still is but  is becoming less social and more brands screaming and shouting for attention. Ebooks whitepapers and blogs and in fact any kind of content are a key asset to business and have been for quite sometime. People share what makes them look good!
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Social Media] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    You’re effectively using Facebook for your business and you can tweet with the best of them, so what social channel should you conquer next? This social media network, which helps you create and share presentations, is perfect for businesses. Here are a few ways to share it: Social media channels. SlideShare.
  • MARKETING ACTION  |  FRIDAY, APRIL 24, 2015
    [Social Media] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    The CEB report notes it as professional benefits (such as a promotion), social benefits (popularity) and emotional benefits (confidence).  Notice the language they use on social media. And: the Internet and social media have made sure that the genie is well out of the bottle. And you’re not alone. Do surveys.
  • THE NEW STRATEGIST  |  THURSDAY, APRIL 23, 2015
    [Social Media] Marketing Doubleshot Podcast – Ep.6 – Brands Mixing with Social Causes & The Optimized Personal Digital Brand
    In this episode, Jonathan Barrick and Josh Muirhead discuss some of the latest news in social cause marketing, including Dove’s latest and greatest campaign, along with the dangers of not being prepared for what comes with social cause marketing. Chipotle’s social marketing -> www.youtube.com/watch?v=lUtnas5ScSE.
  • KEO MARKETING  |  THURSDAY, APRIL 23, 2015
    [Social Media] Email Marketing Can Be Profitable with Big Data
    New, shiny toys like social media and mobile marketing are now getting a lot of attention, so it can be tempting for marketers to forget about email or put it on the back burner. Email marketing has been around since, well, the invention of email. In marketing terms, that might as well be forever.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 23, 2015
    [Social Media] What Marketers Need to Know about Buyer Personas: A Q&A with Adele Revella
    When marketing plans directly relate to a buyer persona’s expectations, stakeholders don’t feel the need to interject their own opinions about everything from messaging to content strategy or whether a tactic such as social media is a good idea. In marketing, you have to understand buyer personas. It’s logical but easy to forget.
  • SYNECORE  |  THURSDAY, APRIL 23, 2015
    [Social Media] How to Market a Conference Using Twitter
    The Role of Social Media. Social media can, and should, play a huge part when it comes to marketing your next event. Social media is a great tool to use because it’s (generally) a free way to get the word out about your event, sell tickets, and create the buzz that keeps people looking forward to your event every year.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 23, 2015
    [Social Media] How To Win At Social Media Marketing From 8am-8pm: Your Timetable
    Social media never sleeps, find out how you can fit it all around your day. Being a Social Media Manager can be stressful - you need to juggle staying on top of trends, whilst creating a longer term strategy. Use this time to check through your social media pages. 11.30am: Writing social copy.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 23, 2015
    [Social Media] What Does Facebook’s News Feed Updates Mean for You?
    Breaking News Facebook Facebook Page facebook profile News Feed algorithm Social Media In an effort to the find the right mix of content for people’s News Feed, Facebook announced three updates. While the updates aim to improve the experience for most users, these changes could have a negative impact on business pages.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 23, 2015
    [Social Media] Marketers, Get Ready For Your Promotion: A Global Perspective
    It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior. Digital and social media. Social marketing. Author: Aden Forest We are on the edge of a golden age for marketing. APAC Marketers Are Savvy Marketers. To some, this will be no surprise. Asia Pacific.
  • VIRALLY BLOG  |  THURSDAY, APRIL 23, 2015
    [Social Media] Don’t Make Your Brand Bland
    This counts for everything from how you answer the phone to how you portray yourself on social media. Your Company Image. Branding is all about the impression you make and your reputation. That impression needs to do two thing, say what is particularly special about your business whilst portraying you in a positive light.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Social Media] Inbound Marketing Basics: How to Attract More Customers
    Customers find you through paid and natural search engine marketing, social media, and links from other sites on the web. Include the key words in any relevant pages, blog posts, whitepapers, case studies, and social media. How does inbound marketing work? Inbound marketing earns the attention of your customers.
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Social Media] Content Marketing: How to Grow Your Business by Growing Your Audience
    Don’t even build it around your channels (like your website, social media networks, blog, etc.) To do: Conduct market research by examining online conversations happening on social media, blogs, traditional media (news outlets) and forums. Businesses in all industries need to think (and act) like media companies.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Social Media] 9 Steps to Building a Unique Value Proposition in Management Consulting
    Your value proposition is part of your branding so use it everywhere—your website, as part of presentations, on collateral, social media sites, and anywhere else an opportunity exists. 8. How do you prove you're the management consulting firm to do this? With a strong value proposition. Be sure to be clear and specific.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Social Media] Survey says: ANZ Companies use social media for business
    Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Social Media] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    Most smaller businesses have been late to the game vis a vis social media marketing for the fact that it requires a certain investment in resources as well as an aptitude for leveraging social media as a business tool. Social Media Tools
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [Social Media] Why the economics of blogging are diminishing
    How successful blogging worked years ago Write 2000-3000 words ‘epic’ evergreen how-to blog posts that worked as clinkbait, i.e. articles that would be linked and shared across other blogs and social media platforms for months, if not years, to come. But the economics of blogging don’t work the same way any more.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 22, 2015
    [Social Media] Researching Your Market
    Psychographics:- Personality, lifestyles, social status. simple google search can say which sectors use which social media platform, Pew Research have some interesting stats on social media useage. Sprout Social is great for this, and you can find other like-minded individuals to connect with. Events
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Social Media] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    Social sign on is convenient and preferred; so most of your prospects will be happy to sign in with their LinkedIn or Facebook login. Incentivize Social Sharing. If you offer quality content on social media, it will be consumed. Encourage social sharing by rewarding the influencers who regularly share your content.
  • B2B LEAD BLOG  |  TUESDAY, APRIL 21, 2015
    [Social Media] Is Social Media Moving 2 Fast and 2 Furious for Good Online Lead Generation?
    Social media has become an important platform for online lead generation. Brands use social media to engage with customers and potential customers, and consumers use social media to check out brands they’re interested in. When well planned […].
  • B2B MARKETING TRACTION  |  TUESDAY, APRIL 21, 2015
    [Social Media] How to Market to Chief Information Officers (CIOs)
    Post links to your content on social media and get others to share it too. 4. Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. Here’s what you need to know to market successfully to CIOs. They want proof. It’s no wonder! They want to keep their job.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 21, 2015
    [Social Media] Twitter Announces You Can Now Receive Direct Messages from Any User
    Twitter announced they made a major change to Direct Messages making it easier to communicate one-to-one or to groups on the social network. Breaking News direct messages Social Media Twitter The change allows you to send and receive Direct Messages from anyone, even if you’re not following him or her. All rights reserved.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 21, 2015
    [Social Media] Facebook Ads: 4 Tips for Creating Complementary Landing Pages
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Facebook Ads: 4 Tips for Creating Complementary Landing Pages by Jim Belosic - Maximize Social Business Author information. Jim Belosic. Twitter | LinkedIn |.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Social Media] How To Make Your Marketing Meme-tastic!
    Other social platforms like Pinterest, Facebook, and Instagram are also relevant, as they provide users with the opportunity to share and like pictures. It’s as though businesses are sharing an inside joke with individual customers, who then decide to share their experiences with friends and connections on social media.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 21, 2015
    [Social Media] Happy B2B Customers Can Get You More New Customers
    Social media gives us the opportunity to create and scale word-of-mouth on a level that was impossible a few years ago. According to a 2012 report by the Aberdeen Group , the top B2B firms gained 230% more leads via social media than their competition. Share it on social media, and invite your customers to do the same.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 21, 2015
    [Social Media] Maybe your podcast is not a podcast
    One podcaster who has broken away from the podpack is Mike Stelzner , founder of Social Media Examiner and the talented host of the SME podcast. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. “What’s a podcast?”
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 20, 2015
    [Social Media] One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend
    It seems we as individuals and business operators may not really understand that just because parliament hasn’t made laws called ‘What not to do when using social media ’ it doesn’t mean the existing laws don’t apply. Ban social media? Social Marketing Common misconceptions. Well yes.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 20, 2015
    [Social Media] Join us for an #IBM #SWFChat w/@mnburgess @jaferrar @KimWhitler @ProfessorGary @MainCane83 #HR #SocBiz
    Much like our IBM webinar from a couple weeks ago, the focus will be on social learning, its value, and how organizations can design successful learning programs to harness their employees’ full potential. Edwards recently led the discussion on social learning with us during an  IBM Smarter Workforce webinar. Professor Kimberly A.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 20, 2015
    [Social Media] 10 Retail Marketing Ideas to Boost Sales
    Free marketing opportunities Do you work the social media sites your customers frequent? You won’t always earn coverage, but it only takes a few minutes to write a press release and email it to media members. If so, was the campaign a success? Did you set specific and measurable goals? All rights reserved.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 20, 2015
    [Social Media] Why Social Recruiting is Like Catching Pokemon
    This monthly Social Recruiting column is contributed by Laurianne Laval. She blogs to show brands how to use social media in their recruitment. She writes to share her thoughts on the social recruitment field and to help readers to set up social recruitment strategy. Social Recruiting Author information.
  • CMO ESSENTIALS  |  MONDAY, APRIL 20, 2015
    [Social Media] Marketing, Sales, and Customer Service Collaboration: 7 Free Research Reports for Shared Knowledge
    Customer Journey Management for Marketing and Sales: When organizations have a formal process to map and manage customer journeys, they average 30% higher positive social media mentions year-over-year – an obvious marketing benefit – and 79% higher growth rates in cross-sell and up-sell revenue annually – clearly, a sales perk.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 17, 2015
    [Social Media] i’m a registered Republican in Florida
    Love comments and those who share on social media. My taxes for 2013 and 2014 are paid – so I’m officially a single man in Florida now with the IRS. Thanks to my Mom and the volunteers who did the taxes. actually chipped in a few bucks for Marco Rubio who is running for President. He is from Cuba. Buenos Dias Marco!
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 17, 2015
    [Social Media] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
    Still haven’t dipped your toe into business-to-business social media marketing waters? LinkedIn is the number one most-used social media platform for business to business marketing. You’re safe testing the B2B social media waters on LinkedIn. LinkedIn b2b marketing social media
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 17, 2015
    [Social Media] How to Create a Call-to-Action on Your Facebook Page [VIDEO]
    Use email and social together with VerticalResponse. © 2015, VerticalResponse Blog. Breaking News Social Media Tips in 2 call to action Facebook Facebook Page Social Media Marketing Facebook has launched a new way to engage with your page community. All rights reserved.
  • LEADERSHIP  |  FRIDAY, APRIL 17, 2015
    [Social Media] Interesting Infographics: The 8 Most Effective Types Of Content
    37% felt that the number of leads generated indicated success, 30% said sales revenue, and 27% said subscriber list growth and social media sharing; just 17% measured success by search engine result rankings. We’ve all heard the expression “content is king”, and it’s never been truer than it is today.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Social Media] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create. LinkedIn isn’t just a great networking tool—it can also be the perfect platform for B2B social media marketing.
  • BIZNOLOGY  |  FRIDAY, APRIL 17, 2015
    [Social Media] Increasing your content marketing reach
    Social Media – The Amplifier. This is where social media excels. That social media is not what we’re talking about. Keywords are important – I almost always include the #contentmarketing hashtag in my social media posts – but so is eye-catching cleverness. If a tree falls in the forest ….
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Social Media] 6 Vital Features to Look for in Marketing Automation Software this Year
    For instance, if a prospect engages with an email on her desktop computer, your subsequent communications on mobile and social should respond to her initial behavior. Social and Mobile Integration. In addition, social media provides real-time interaction possibilities with countless prospective consumers.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Social Media] 45+ Reasons to Attend the Social Tools Summit
    Next month is going to be the first time a social media conference will be held centered exclusively around the theme of social media tools: Which types of tools exist, how they can be (and are being) leveraged to help with the various issues that arise in the business use of social media, and best […].
  • KEO MARKETING  |  THURSDAY, APRIL 16, 2015
    [Social Media] LinkedIn Launches Content Sharing Tool Called Elevate
    LinkedIn just announced the launch of a new tool designed to encourage content sharing, while also making social media management easier. For assistance with any type of content marketing tasks or social media management, let KEO Marketing help. Widespread availability is expected later this year.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 16, 2015
    [Social Media] 4 Ways To Make Your B2B Content Marketing Strategy Stand Out
    search, social media, events, thought leadership). “Use microcontent (tips, stats, quotes) for social, then compile into blog posts, eBooks, newsletters, presentations. Content needs to attract buyers at the top of the funnel, through search, social, or referrals. Content marketing has reached a pinnacle.
  • EARNEST ABOUT B2B  |  THURSDAY, APRIL 16, 2015
    [Social Media] Electoral dysfunction: Why the party marketing machines aren’t working
    These sanitised events and public appearances make for pics in the media that resonate about as much stock photos do when used in ads. The social media machines are motoring but generally they’re preaching to the converted. feel sorry for the media commentators and candidates who have to actually read this stuff.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 16, 2015
    [Social Media] 5 Top Social Media Sites Used by Chinese Girls
    The main factors contributing to the change in Chinese consumerism is the rise of disposable income, social pressure and everything going digital. Olivier Verot contributes a monthly column on Chinese Social Media. Chinese Social Media China has undergone drastic changes in its spending habits these past 10 years.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 16, 2015
    [Social Media] It’s not a pitch, it’s a person. The super powers of influence marketing
    And this is the key to social media marketing today, too. Enter the social media influencer Today, if you’re in marketing to any extent, you’ll know about influencers and, more importantly, about influence marketing. And this is the key to social media marketing today, too. Ready? Ready?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 15, 2015
    [Social Media] We could all learn a lot from Jeff Bullas
    Despite my nasty fall last year, my long term memory works just fine.  In fact, when my taxes were being done, they ask for my ex-wife’s social security number and I gave it to them. We love comments and those who share our posts on social media. Read more at [link]. You can learn a lot there too. Smoking. Yippee!
  • LEADERSHIP  |  WEDNESDAY, APRIL 15, 2015
    [Social Media] CMO Spotlight: Steve Mann, CMO, LexisNexis (Research & Litigation Division)
    Steve Mann says the phase of “taming the wild, wild west of social media” is over; “the west has been won and it is now time for evangelism of social media. Marketers must become the experts who know how to define their organization’s social media goals and align them with the overall marketing and business strategy.”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 15, 2015
    [Social Media] Modern Marketing Essentials Guide To Social Marketing (eBook)
    Social media is a unique force in that it’s a channel that provides distinct value for both the user and the marketer. To help marketers better navigate the sea of social change, we’ve put together this Essentials Guide based on 5 Pillars of Social Marketing: Listening. Social Advertising. Engagement.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Social Media] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    Website, blog, social media—it’s all fair game. Do they respond to blog and social media comments? Is your firm's website overdue for a redesign? Or perhaps there's an even bigger effort like a complete rebranding on the table? And they seem to be a great cultural/values match too! Check References.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Social Media] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    Social media users are always looking for easy ways to follow and engage with brands, so make it simple for them to join your social bandwagon by adding this button. Gain more social media knowledge – Subscribe to our weekly email newsletter. © 2015, VerticalResponse Blog. Create Showcase Pages.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 15, 2015
    [Social Media] 4 Rules to Build a Lasting Relationship with an Influencer
    Over the past five years, I have written about the impact of influence marketing in social media for companies and organizations. Raymond Morin contributes a monthly column on Social Media Influence. Rules to Build a Lasting Relationship with an Influencer by Raymond Morin - Maximize Social Business. Raymond Morin.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 15, 2015
    [Social Media] Podcasting – Another Effective Way to Get to Contractors
    Jay Baer, in a recent episode on Social Media Examiner, said, “There’s something about bringing somebody inside your head through your ear holes that ties you to that person in a way that reading a blog post or reading a book or anything else just doesn’t.” By John Sonnhalter, Rainmaker Journeyman at Sonnhalter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 15, 2015
    [Social Media] Wasting your ad money? All Facebook fans are unequal
    Many marketers focus on vanity metrics — like follower counts and likes — which create a false sense of popularity or social proof. On social media, we assume accounts with high follower counts are more trusted because, well, more people are following them. See you in the social sphere! Or is it fruitless?
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Social Media] Why Blogging Is More Important Than Ever
    Without interesting content, all these media channels are toothless. And (you know this already) interesting content is one of the top reasons people follow brands on social media and elsewhere. For a time, social media was the golden goose. and your social media strategy was done. Blogs. percent.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 14, 2015
    [Social Media] Why Marketing Analytics And Metrics Are Related But Not The Same
    Output measures –  website traffic, social media engagement, and event participants. Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. This is wrong, because they are not the same. . Operational metrics – cost per lead and leads per rep.
  • THE ROI GUY  |  TUESDAY, APRIL 14, 2015
    [Social Media] Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?
    Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% YoY decline from 2014. The spending decline is likely to make winning your next deal even more competitive, and make it much harder to meet your revenue growth goals. This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4%
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 14, 2015
    [Social Media] Engagement is Everywhere: Marketo’s Spring 2015 Product Release
    For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Author: Steve Sloan Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love. Modern Marketing b2b Consumer
  • VIRALLY BLOG  |  TUESDAY, APRIL 14, 2015
    [Social Media] So…. How’s Your Social Media Etiquette?
    Social Media Etiquette, a lot of people don’t quite understand what they should and shouldn’t be sharing. I’m all up for sharing about your lives and what you’re up to, but there is ways it should and shouldn’t be done. The post So… How’s Your Social Media Etiquette? Ignorance.
  • HINGE MARKETING  |  TUESDAY, APRIL 14, 2015
    [Social Media] 5 Brand Building Facts Every Marketing Director Should Know
    Once you know how you want to represent your brand, it's important to make sure everyone on your team, including interns posting on social media, is aware of the strategic goals of your brand and can reflect your brand voice in the marketplace. 2. As a marketing director, it's your job to help grow your firm. So is your brand.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 14, 2015
    [Social Media] The Dos and Don’ts of Marketing Warfare
    Take a closer look at their website, promotions, products, social media, pricing, branding and content– analyze the entire package of what they are offering so you can figure out how to do it better. Whether it’s doubling your sales, garnering free press , or getting more social interactions – know your why.
  • BIZNOLOGY  |  TUESDAY, APRIL 14, 2015
    [Social Media] Essential SEO advice directly from Google
    Is it easy for visitors to get immediate assistance via chat, email, or social media? This news directly from Google is old news for those of us in the SEO game. For those of you who read all about this four long years ago, print out the list and pin it up to the wall. Function follows form? Perfect pages make perfect sites. No more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 14, 2015
    [Social Media] The first step in social media marketing is not social media
    “I’m kind of overwhelmed,” he wrote me, “I’m trying to get a social media program going and I really don’t know where to start.” Shouldn’t I dive into social media for them? Sometimes the first step in social media marketing … is NOT social media!
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Social Media] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    Social Network, Ghost Town Or Key Driver Of Local Search? Jeremy Walker writes that regardless if its shortcomings as a social network, “Google+ sits at the center of local search.” Image credit: Small Business Ideas Blog. But there’s more involved in generating high, and highly relevant, organic search traffic.
  • CONNECTING ELEMENT  |  MONDAY, APRIL 13, 2015
    [Social Media] Five essential digital metrics
    We’ve outlined our favourite five across all channels; considering web, email, social media and more. There’s a plethora of digital marketing measures out there, all of which are useful in one way or another – but which are the ones you rely on the most? The post Five essential digital metrics appeared first on Connecting Element.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 13, 2015
    [Social Media] 2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know
    social media (other than blogs), 2.) Use storytelling distributed on social media to “pull” buyers. Your great content in the forms just mentioned exist on social media platforms and on your website. Here are three things you need to act on to increase your marketing results. eNewsletters, 3.)
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 13, 2015
    [Social Media] Case Study: OMC Creative Studio Delivers on The Ritz-Carlton Mission
    • A dynamic social media footer, for English and Chinese readers. Editor's Note : Today's post comes courtesy of Julie Montgomery, Creative Director, Oracle Marketing Cloud. The Ritz-Carlton’s mission is to provide genuine care and exceptional products and services resulting in profit leadership.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 13, 2015
    [Social Media] 4 Lessons Game of Thrones Can Teach You About Email Marketing
    With a few simple clicks, this form can live on your website, your blog and even your social media channels and encourage visitors to submit their name and email address. Many Game of Thrones fans are still reeling from the season premiere. Take a look at four things that Game of Thrones can teach you about email marketing: 1.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 13, 2015
    [Social Media] 4 Measures to Find Out if Your Prospecting is Effective
    So, you start using social media and work on creating a following by sharing content. inviting a larger list, posting more ads on social media or co-branding the event with another company). 4 Measures To Find Out If Your Prospecting is Effective. By Sean Burke. CEO, KiteDesk. How many attended? That’s your percentage.
  • BIZNOLOGY  |  MONDAY, APRIL 13, 2015
    [Social Media] Employee engagement impacts brand experience
    In a world where a single negative experience can be shared by customers at the speed of social, brands must go beyond collecting feedback internally and externally from customers. How can companies anticipate the impact of employee satisfaction – before it hurts, and before it detracts from a brand’s experience? References.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 13, 2015
    [Social Media] “Plinko” Content: Zig and Zag Your Way to Brand Awareness
    Nothing can convey the heart and soul of brand essence like a solid story that can be retold (shared) with all the contemporary social tools. However, there is also a […] Author information Justice Mitchell This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Content Marketing
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Social Media] 8 BuzzFeed Long Reads With Seriously Compelling Stories
    In this long read, Amanda Shapiro tells Kaltwasser''s story in the context of today''s social media trends. Most of the content I read online is short and sweet -- and for the most part, I like it that way. While skimming articles on my commute or between meetings, it''s nice when the author gets right to the point. Enjoy. One percent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 13, 2015
    [Social Media] 8 Easy ideas to make your presentation memorable
    For example, I have new speech about the principles from my new book  The Content Code.  At the beginning of the speech I tell the audience, “What I am going to propose today is nothing less than a total re-vamping of how we must think about marketing, content and social media.” typical keynote speech is 45 minutes long.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 13, 2015
    [Social Media] 5 Storytelling Lessons From Game of Thrones
    Game of Thrones ‘ social media channels are some of the most robust in television, and it’s not a coincidence that the content is so engaging to rally such enormous numbers. Game of Thrones ‘ total social media audience on the major platforms is  17.1 Did you watch the Season 5 opener? Facebook. Twitter.
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 12, 2015
    [Social Media] Is the Chief Learning Officer the Executive of the Future? @Tom_Peters @jhagel Insights by @mnburgess #SocBiz #HR
    We are moving into a new phase of social business adoption. Organizations have accepted the need for adopting social processes and activating social employees around new organizational tools and philosophies. When we talk about social learning, we are talking about the fundamental organizational structure of a business.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Social Media] How to Change Photo Privacy Settings on Facebook, Twitter & Other Popular Social Networks [Infographic]
    In a world where the phrase "pics or it didn''t happen" is a widespread mantra , people of all ages are sharing a wide range of information about themselves on social media. Of course, s ocial media websites were designed to encourage sharing. Social Media Pop Culture Professional Development Daily
  • HINGE MARKETING  |  FRIDAY, APRIL 10, 2015
    [Social Media] 5 Essential Features of an Architecture Firm’s Website
    If someone likes one of your images after seeing it on social media, they can easily find their way back to your site and contact you. Give different contact options: Different clients like to reach out in different ways, so give options - a phone number, mobile number, email address, and even social media pages.
  • LEADERSHIP  |  FRIDAY, APRIL 10, 2015
    [Social Media] Interesting Infographics: Biggest Drivers of Increased Data Marketing
    Data-driven marketing may sound like the latest buzzword, but it’s a lot more than that. In fact, data-driven marketing has become the default marketing method as technology and consumer trends accelerate in that direction. It has become the expectation on both the consumer and enterprise side of the equation.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 10, 2015
    [Social Media] 3 Step Visual Marketing Plan You Can Use Today
    Visual marketing impacts every aspect of social media. And as you look across the current social media landscape, it’s easy to […] Author information Rebekah Radice This monthly Visual Social Media Marketing post is contributed by Rebekah Radice. Visual Social Media Marketing
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Social Media] Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
    Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. Owning the Future of Social Advertising.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Social Media] 5 Quick Tips for Using Periscope, Twitter's New Live Video Streaming App
    Whereas social media sites like Instagram and Vine let users record short video clips and post them online afterward, Periscope takes a different approach, allowing users to post live video streams of what they''re doing at that very moment. "It may sound crazy, but we wanted to build the closest thing to teleportation," said Periscope''s founders.
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Social Media] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    Social media is maturing Social media is far past having to prove itself as a viable marketing channel – in terms of raising visibility -- and credibility -- for firms, it’s a necessity. With social media platforms’ new maturity, however, new risks are emerging. On Twitter or LinkedIn?
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