• B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Social Media] How to Write for the Web If You Were Born Before 1965
    noticed that for some who were active with computers, software development and the early days of social media would submit documents using all caps, underlined phrases and sentences, and even highlighting words with different colored fonts to emphasize certain points. There is no need to type two character spaces between sentences.
  • ENGAGE  |  WEDNESDAY, JULY 23, 2014
    [Social Media] An Editor’s Anthem
    In the past week, it’s made the social media rounds and amassed more than 9 million YouTube views. Weird Al’s musical humor fits right into our sharable, social media world. 'Editors, writers and English teachers rejoice! We finally have an anthem that highlights our grammar gripes using humor, wit and rhythm.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Social Media] How To Use Social Media for Recruiting Young Talent
    Utilizing social media in today’s Internet-driven world gives your company a modern face and voice. By engaging with potential candidates through social media platforms your company will build new relationships and attract young professionals. So how can companies embrace the power of social media to attract young talent?
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Social Media] 72% of People Who Complain on Twitter Expect a Response Within an Hour
    We recently came across some survey data from Lithium Technologies that shows just how critical response time is in social media if you''re a brand. 15% would complain about (or shame) the company/brand in social media. 47% of people recommend the brand in social media. Social Media
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 23, 2014
    [Social Media] 4 Ways To Involve Your Best Social Media Ambassadors
    'The success story of TELUS’s “Customers First” Program Over the last fifteen years, new web technologies and social media have radically transformed the brand-customer relationship. Ways To Involve Your Best Social Media Ambassadors by Raymond Morin - Maximize Social Business.
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Social Media] 9 Pillars for a Killer Content Marketing Strategy
    80% of American Internet users interact with blogs and social media. Your content marketing strategy should be just one layer of your overall marketing campaign, which can include anything from television commercials to ads on social media. If you are focused on a younger crowd, social media may be best.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 23, 2014
    [Social Media] Like Looking at Montana through a Keyhole
    One WordPress theme we’ve explored even builds an your entire site feeding from your social media streams. 'Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole? Last year mobile devices finally outsold more traditional computers. Does everything work? Is it readable?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 23, 2014
    [Social Media] B-to-B Marketers: Are You Utilizing SlideShare?
    'When we think of utilizing social media in the marketing mix,  SlideShare is probably the most overlooked and underutilized tool. Plus, you get the added bonus of using the other social media tools to promote your Power Points. Presentations to key customers on ways you can help solve their problems.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Social Media] Your Customers Want to Talk to You
    'Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. So I will either go rooting around on your Investor Relations page to find a contact email, or I will head to social media and try to get Seal Team Six to respond. We want to talk to prospects.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Social Media] The Future of Social Marketing Automation is Here (And Improving)
    'by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Social Media] 5 Reasons LinkedIn Has Lost Its Luster
    Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. Adding to the confusion, many social media experts jumped on endorsements as a way to get someone’s attention. Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. ” 4.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Social Media] Why You Clicked on That Tweet: The Psychology of Twitter Engagement
    'What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches? 30 Terrible Pieces of Social Media Advice You Should Ignore [link]. Have you ever tested out other social psychological theories on Twitter?
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Social Media] Guide Campaigns in Assisted Living Marketing: A Case Study
    This Guide is helping convert PPC visitors at the top of the funnel, adding value to SEO, and even getting shared via social media (see those 37 referral conversions? Many of those are via Facebook and other social media.). 'Can a Guide Campaign jump-start your senior living company’s digital marketing efforts?
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Social Media] Facebook Introduces “Buy” Button – What It Means for Your Biz
    With the release, Facebook, the world’s largest social network, is determining whether it can help businesses drive sales. With two of the largest social networks jumping into the e-commerce space, could this provide some unwelcome competition to e-commerce juggernaut, Amazon ? And without ever leaving Facebook.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Social Media] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
    In our interview with Rand late last year, he explained: “…Social and branding and press and PR and things like content marketing will all replace a lot of the purely link-fueled and link-focused outreach and link acquisition, like link building stuff. Optimize their social media profiles and or help them write content for your company’ site.
  • ENGAGE  |  TUESDAY, JULY 22, 2014
    [Social Media] Clever Quizzes That Don’t Involve Cats or Celebs
    The former drove 10,000 visits to Food52.com, according to Social Media Explorer , where readers got their answer and a link to a Food52 recipe for “their” cake (right next to the site’s online shop). 'Have you taken any quizzes lately? Perhaps “Which Cake are you?” on Food52.com. Don’t believe me? quiz from ServiceMax. Cats quizzes?
  • CRIMSON MARKETING  |  TUESDAY, JULY 22, 2014
    [Social Media] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
    Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing. '“Science holds the key to unlocking human potential.”
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Social Media] 19 Tweetable Takeaways From the Hottest Names in Social Media
    'Last week, I had the pleasure of hearing some of the biggest names in social media marketing talk at the Social Fresh Conference in Orlando, Florida. So from social media experts at JetBlue, Spotify, Dunkin'' Donuts, and many more, here are the 19 most memorable -- and tweetable -- tidbits I picked up during the conference.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Social Media] The C-Word and Higher Education Marketing
    Fathom’s Education Quarterly Standard decomposes this trend more completely, but from a 30,000 ft view we see  increased participation in online advertising of all kinds, and much more social media and content strategy expertise and creativity  – all to engage with and attract potential students.
  • HINGE MARKETING  |  TUESDAY, JULY 22, 2014
    [Social Media] Top 5 Lead Generation Tips in Management Consulting
    Review social media (59.9%). Social media. If there’s only time for one social network in your life, LinkedIn is the one. Among professional services firms and especially within the management consulting niche, there are many factors involved with getting the next contract. Search online (63.2%). References.
  • VIRALLY BLOG  |  TUESDAY, JULY 22, 2014
    [Social Media] ROI for content marketing
    This is why lots of business owners struggle with social media and content marketing. Our software allows you to create landing pages to host your valuable content and allow visitors to download it in exchange for their social profile data. So how can you show the ROI for your content marketing efforts? Events
  • LEADERSHIP  |  TUESDAY, JULY 22, 2014
    [Social Media] “Break the Ice” with B2B Lead Generation Programs that Work
    Most of us in this industry have spent years trying to CONTROL – control our teams, control the tactics, control the process, control social media, control content marketing, and so on. would definitely be stumped! Stumped I was last week when I was talking to Ben who is a senior executive at a client organization. Break the ice.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Social Media] 5 Pinterest Tactics + Back-to-School = A+ Sales
    Stats from ShareThis show that Pinterest has now become the third most popular shared social channel. According to research from Dan Zarella , “The Social Media Scientist,” pins with descriptions written in 200 characters or less receive the most repins. I’m with you, but guess what? Shoppers aren’t.
  • BIZNOLOGY  |  TUESDAY, JULY 22, 2014
    [Social Media] Google+ is an antisocial network
    G+ even fails Swerdloff’s Test of a Good Online Social Network: “Are pretty girls using it? Creating a social layer that encourages using it as a reader akin to the now defunct Google Reader is antisocial. Not allowing social apps like Instagram, Foursquare, et al, to post automagically to my own Google+ wall is antisocial.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 22, 2014
    [Social Media] 3 Tips to Improve Your Social Customer Service
    Building social capital – investing in the value of your network – helps your business grow into a sustainable business and opens … Continue Reading. Tips to Improve Your Social Customer Service by Sofie De Beule - Maximize Social Business. Social Media for Customer Support
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Social Media] 23 Outstanding Social PR Guides
    This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Image credit: PRNews.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 22, 2014
    [Social Media] The ROI of Twitter, Explained
    My point is that quite often the return from Twitter, and the social web in general, cannot be expressed quantitatively. Related Stories Five important lessons on the economics of social media Why Ad Agencies aren’t adjusting to a real-time social media world Does blogging still matter in 2014? Hello Kitty.
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Social Media] ? 5 Tips for Marketing in a Highly Regulated Industry
    However, the cost savings, greater efficiency and increased accountability of online marketing, email and social media, are impossible to resist, and after all, businesses need to go where their customers are. With new social media channels popping up every day, this volatile situation is only going to escalate. Ed. ).
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 21, 2014
    [Social Media] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
    'A few weeks ago, I was proud to unveil my TEDx Navesink talk, “ The Rise of the Social Employee.” It has been quite a lot of fun to watch the response to this speech, and encouraged to see that it is catalyzing conversations around social business communities. Please check out @SocialEmployee media buzz! FOR EWORD by David C.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Social Media] Vidyard Adds Salesforce Pardot Support to Industry-Leading Video Marketing Platform
    'Vidyard, a global leader in video marketing solutions, today announced a new integration that enables Salesforce Pardot customers to identify online video viewers and track their viewing histories as part of lead scoring, qualification and automated nurture programs. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Social Media] Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite
    'Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social relationship platform. The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory.
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Social Media] What Every Managing Partner Needs to Know About Social Media
    'As managing partners of professional services firms, social media is typically not at the top of our priority list. Growing the firm, finding top talent, deepening client relationships, yes… but social media? Now don’t get me wrong, I’m not a social media cheer leader or even a die-hard user.
  • VERTICAL RESPONSE  |  MONDAY, JULY 21, 2014
    [Social Media] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    The Lede is a short-form broadcast hosted by Jerod Morris, the director of Content for Copyblogger Media. Social Media Marketing. This podcast , hosted by Social Media Examiner, is created for busy marketers and business owners who want to know what works best with social media marketing. The Lede.
  • WINDMILL NETWORKING  |  MONDAY, JULY 21, 2014
    [Social Media] The Emotions of the Sexes and How To Capture It In Social Media
    'You have been using social media psychology in your marketing. You have responded in some way psychologically to someone else’s social media update as well and it made you react or respond in some way. The Emotions of the Sexes and How To Capture It In Social Media by Wade Harman - Maximize Social Business.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Social Media] How To Link Inbound Marketing With Trade Show Success
    The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. An increase in social media following. Keep in mind two things: 1) your marketing goals, and 2) your call to action.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 21, 2014
    [Social Media] Straight talk on social media consulting
    'Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. It’s really not about social media. Having a deep love of social media does not make you a social media marketing professional. Social media marketing is very hard work.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Social Media] Don't Miss Out! Catch Up on This Week's Most Shared Content
    Your title is your blog post''s first impression on a reader, whether it''s getting discovered in social media, search engines, or in a person''s inboxes. 'Another summer week just came to a close. Can you believe it? It’s incredible how fast time is flying by. 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic].
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Social Media] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    More specifically, there’s a great deal of bad content out there (especially on social media), and many companies who haven’t quite figured out yet how to best leverage the content they have. It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. 14% responded “very effectively”.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 18, 2014
    [Social Media] Are Millennial Marketers More Analytical?
    Most of it reinforces familiar stereotypes: millenials are collaborative, tech-savvy, results-focused, fast-working, multi-tasking, anti-hierarchical, socially-conscious, company-disloyal, and of course digitally connected. Indeed, most digital measurements such as Web traffic and social media interactions have almost nothing to do with ROI.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Social Media] The Fallacy of the Lazy Millennial
    They are smart, driven, effective, work hard, they are social media savvy, productive, and like to have fun. Tip: Encourage social media use instead of prohibiting it to ensure that you''re getting in front of more qualified prospects. 'This post originally appeared on the Sales blog. They also might drink craft beer.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 18, 2014
    [Social Media] Advice from a Social Pro: Are Facebook Promoted Posts Valuable? [VIDEO]
    'In this episode of “The Magic @ Ball of Social Media,” our video series where experts answer small business social media questions, we sit down with Tim McDonald, Director of Community at Huffington Post. He is also on the social council of No Kid Hungry and is the Co-founder of CreatingIs.
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 18, 2014
    [Social Media] Don’t Make Marketing Decisions Based on Bad Data
    Without even realizing it a campaign could have a wrong lead source designated, and suddenly your organic search leads start showing up as event leads, your social media leads turn into paid search leads, or your direct leads change to prospecting leads. Get the Most Out of Your Marketing Automation. Don’t Become a Victim of Bad Data.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Social Media] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    The importance of visual content has been highlighted by the evolution of the social media sites marketers use every day to promote their content and brands online. 'When it comes to marketing content, the web is cluttered, and the competition is tough. 10 Interesting Stats About Visual Content. Tweet This Stat ). Tweet This Stat ).
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Social Media] 5 Social Media Mistakes You Don’t Want To Make
    'We’ve all made social media faux pas before – a few weeks ago, I accidentally sent a group of friends what I thought was a recipe. m fairly certain my friends will never stop mocking me for this picture, but in the world of social media marketing, mistakes can have much worse consequences. Social Media Marketing
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Social Media] Is Author Rank Really Relevant?
    Focus on relevance, looking for opportunities to link back to your content on legitimate sites with guest posts, via social media, and any which way that can be described as user-focused. SEO Social Media 'Here ye, here ye. Worshipers of the penguin, panda, and hummingbird, gather ‘round. Authorship. No one does.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 17, 2014
    [Social Media] Survey: How to Get the Most Out of Brand Advocates
    Social recognition (e.g., the company thanking the customer or sharing their posts on social media). Forty-two percent said direct incentives would greatly increase their likelihood, 30 percent said the same about social recognition and 28 percent said the same about loyalty programs. impact people in different ways.”.
  • HINGE MARKETING  |  THURSDAY, JULY 17, 2014
    [Social Media] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    Increase social media. Ideal for connecting with prospects and sharing the content you produce, social media activity is quickly becoming a necessity for accounting firms. We found that 60% of prospects use social media to check out a service provider. Conduct research. This is a no-brainer.
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Social Media] How Your Brand Can Avoid These 5 Social Media Mistakes
    Social media envy, anyone? All of these big brands are known for having a spectacular social media presence. But what about the common social media mistakes you don’t often hear about? Sure, it’s great to build your presence on social media channels, but keep in mind they’re not truly yours.
  • VIDYARD  |  THURSDAY, JULY 17, 2014
    [Social Media] How to Maximize Your Webinar Effectiveness With Proven Best Practices
    I’ve always been a fan of HootSuite’s ongoing webinar series: HootSuite holds these webinars on a fairly regular basis, and gives attendees the ability to learn more about social media strategy, with a secondary focus on achieving results with the HootSuite platform. 'Who doesn’t love a good webinar? Our result?
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Social Media] How to Build Your Email List [GUIDE]
    Use social media  . 'Building a quality, responsive email list is one of the most crucial steps for effective email marketing. So, VerticalResponse is here with some ideas to help you create an effective and engaged email list. Got a mailing list for snail mail? Collect email addresses offline. Voila! . On your website  .
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 17, 2014
    [Social Media] There Are No Emergencies in Marketing
    'Joan is frequently late for lunch, which has a fair bit to do with her busy job managing social media for a large bank. There are a lot of urgent things in social media. That was before social media. Related Posts: Social Media is the Lighter Fluid, Not the Barbeque. “What did you do?
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 17, 2014
    [Social Media] B2B Sales Teams Can Use Content Marketing to Generate Leads
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. lot of people call this social selling , but we talked about a situation where the sales team can actually generate leads with content marketing. What happens when B2B sales teams start to understand what content converts. Marketin
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Social Media] Customer Lifecycle Marketing: Reporting, Part 1
    The typical B2B company uses some combination of content marketing, advertising, social media, tradeshows, media relations, and optimizes web efforts with search engine optimization. Social shares : The number of shares in the given tracking period for each social media site you track. Attract. Capture.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 17, 2014
    [Social Media] Creating the beautiful blog with Stanford Smith
    'Click here if you can’t see the video interview with Stanford Smith of Pushing Social. recently had a chance to catch up with Stanford Smith , one of the best social media marketing minds in the business and certainly the go-to-guy for all things blogging. How we engage with our audiences beyond comments.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 16, 2014
    [Social Media] B2B Marketer: What’s In Your Toolbox?
    also see a good number of B2B companies stick with traditional tactics, believing that new tools such as social media and digital marketing don’t apply. ” or, “We need social media!” 'You’ve probably heard the saying, “If all you have is a hammer, everything looks like a nail.”
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Social Media] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    The serious questions combined with Fishkin’s honest and knowledgeable responses create a fantastic narrative filled with useful tidbits of advice, information, and insights into inbound marketing practices like SEO, social media, blogging, and content marketing. 'You likely know Rand Fishkin as the cofounder of Moz.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [Social Media] Inbound Marketing Takes Time: How Should You Be Using Yours?
    Engaging on Social Media. Think about social media like Jay Baer describes it: “Content is fire. Social media is gasoline.” Use social media to extend the reach of your content, get it shared and draw even more traffic back to your site. Once underway, here''s what needs to happen. Sadly, no.
  • BIZNOLOGY  |  WEDNESDAY, JULY 16, 2014
    [Social Media] You’ve Got Great Content. Now What?
    A veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. 'Yesterday, our author Andrew Schulkind presented our latest Biznology webinar about content marketing. Now What?
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 16, 2014
    [Social Media] How B2B Marketers Can Win with Facebook Contests and Sweepstakes
    How B2B Marketers Can Win with Facebook Contests and Sweepstakes by Jim Belosic - Maximize Social Business. Related Stories Valuable Lessons You Can Learn from Successful Brands on Facebook Use Facebook Status Updates to Drive Traffic to Your Blog Brand Management and Social Media Monitoring Hacks for reddit. Facebook
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 16, 2014
    [Social Media] Why Content Curation is an Important Marketing Tool to Reach the Professional Tradesman
    content can be segmented for social media and drive folks to your curated site with more information that they requested. 'What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. builds your brand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 16, 2014
    [Social Media] Does blogging still matter in 2014?
    Readers used comments to engage with the author, but that role is now dominated by other social media outlets. have not had the same experience as Mars — my blog community is still vibrant and growing, it is my major source of business leads, and it is still my number one social media priority. What happened?
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 15, 2014
    [Social Media] The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
    'Recently, my TEDx Navesink talk, “ The Rise of the Social Employee ,” was released online, along with all of the other wonderful talks from that day.  As I explain in my speech, we’ve entered an era where brand eminence lies in the ability of social employees to engage authentically through social media.
  • CRIMSON MARKETING  |  TUESDAY, JULY 15, 2014
    [Social Media] Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]
    Dominique’s past experience includes  previously being the CMO at Fundly, which helps non-profits with social media fundraising; and she was CEO and CMO at LogLogic, a big data analytics company which was sold to TIBCO. Cloud based predictive marketing analytics is about to change that dramatically. 
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Social Media] 6 Principles of Persuasion for an Amazing Copy
    Social Proof. Social Proof. Social proof was a powerful phenomenon when Cialdini performed his groundbreaking research in the early 1980’s. You probably rely on social proof more than you realize to determine the credibility of brands. Here’s one example of social proof you see on a daily basis: Image source.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 15, 2014
    [Social Media] Business Cards: The Good, the Bad, & the Ugly
    Social media handles. 'Handing out business cards is essential for networking, building brand-awareness and gaining potential new customers. At VerticalResponse, we consistently attend trade shows all over the country, so we see a lot of business cards. What gives? The Good. What are some business card must-haves? Your name. The Bad.
  • SAZBEAN  |  TUESDAY, JULY 15, 2014
    [Social Media] 5 Tips for Better Twitter Advertising
    Twitter advertising can be a very cost-effective way to increase the reach of your social media marketing. News & Notes Social Media Social Networks internet marketing strategy promoted tweets social media marketing social media strategy twitter web strategy Good Messaging.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 15, 2014
    [Social Media] Social Deployment And Content Marketing are NOT the Same
    ” One of them is the belief that content deployment should be carried out with same approach you would use with a traditional mixed-media campaign. Although social deployment and content media are indeed entangled in the same marketing fabric – they are … Continue Reading. Content Marketing
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Social Media] The Future of Digital Marketing According to the Giants
    These purchases tell us that real-time information delivery, social interaction, immersive content and improved ecommerce experiences are in store for us in the near future. Facebook Marketing Strategy Social Media Marketing digital marketing Google Sony Yahoo 'Guest post by Clayton Wood. Google, Yahoo! Let’s have a look.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 15, 2014
    [Social Media] If I were the King of Facebook …
    Related Stories New insights into online radio, podcasting and Google + The economics of social media and why the Facebook-WhatsApp deal makes sense Five unusual podcasting tips from the trenches Is being disruptive a business strategy? economics of social media facebook Facebook marketing Podcasts The Marketing Companion
  • LEADERSHIP  |  TUESDAY, JULY 15, 2014
    [Social Media] 10 Ways to Empower Channel Partners and Drive Sales Growth
    Show them how to leverage social media. Many B2B players today have started realizing that volume of social media activity alone cannot fuel demand generation. What is needed is a social conversion solution. The reality is that the demand generation responsibility rests almost entirely with the manufacturer.
  • HINGE MARKETING  |  MONDAY, JULY 14, 2014
    [Social Media] Is It Time to Upgrade Your Blog?
    Webinars, videos, and articles are prominently featured with the new design, with links that allow for easy social media sharing. Online Marketing Social Media 'Once you’ve been blogging for a while, you’ll hit a point where you start to wonder: Is it time to upgrade my firm’s blog? Reader interaction.
  • THE B2B RESEARCH BLOG  |  MONDAY, JULY 14, 2014
    [Social Media] Insights from the B2B Barometer
    Third, content creation and social media are the fastest growing areas of spend.  A net of 50% report greater investment in content, and 45% do the same for social media.  'The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers.  The full report can be downloaded free-of-charge here.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Social Media] 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]
    Whether your posts are being discovered in social media, search engines, or inside of people''s inboxes, the titles are the first things readers will see -- and they''re the gatekeepers of the excellent content just one click away. What''s the most compelling blog post title you''ve ever come across? Blogging
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Social Media] New Twitter Dashboard Lets You Measure Performance of Organic Tweets
    The number of retweets, replies, favorites, follows, link clicks, embedded media clicks, detail expands, user profile clicks, and email shares each tweet has received. How does media perform in your tweets? Social Media analytics 'Have you ever craved better insight into the performance of your individual tweets?
  • ENGAGE  |  MONDAY, JULY 14, 2014
    [Social Media] This Week in Content: Turning Content Marketing On Its Head
    Establishing a trusted media brand takes time and commitment. But you need to follow up those initial ice breakers with deeper, harder-hitting pieces that add value to the debate online, on social media and wherever your target audience is. Why You Don’t Need a 24-Hour Newsroom to Be a Content Company. ZD Net. Fast Company.
  • MODERN B2B MARKETING  |  MONDAY, JULY 14, 2014
    [Social Media] The 3-Step Guide to Better Blogging
    Tip : Experiment with a variety of topics, but also test different styles of titles, different kinds of calls-to-action, and different ways of promoting your blog on social media. well-written, relevant blog can have a huge impact on your reputation within your industry, and your ability to connect with your customer-base.
  • WRITTENT  |  MONDAY, JULY 14, 2014
    [Social Media] 77+ Resources for Amazing Copywriting
    Copywriting Cheat Sheet – An embeddable cheat sheet infographic that covers the basics of writing copy for email, social media, and the web. How to Write Brilliant Headlines for SEO, Social & Your Readers – Danny Goodwin outlines the goals of awesome headlines and analyzes 13 popular ones. 'Copywriting. What’s the solution?
  • WINDMILL NETWORKING  |  MONDAY, JULY 14, 2014
    [Social Media] Why You Can’t Use Consumer Reviews to Prove your Ads
    Why You Can’t Use Consumer Reviews to Prove your Ads by Kyle-Beth Hilfer - Maximize Social Business. Social Media and the Law 'Consumer reviews online can launch or crucify a business. Does that mean they can also prove your claims? Can you legally rely on consumer reviews to substantiate your claims?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Social Media] 25 ideas for your social media network strategy
    'Behind every social media strategy you have to have a content plan and a network plan. Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back. Building your social media network. 7)     Look through other social media accounts.
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Social Media] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    Many social media experts say guest blogging is one of the most important ways to build authority for your own brand online. As you search for, find and visit sites, check for a socially engaged readership. Have the posts been shared socially? Make sure the blog owner is active on social media sites.
  • HUBSPOT  |  SUNDAY, JULY 13, 2014
    [Social Media] What People Read This Week (in Between Watching World Cup Games)
    'The most socially shared blog posts from this week span a wide variety of topics. Among them you''ll find everything from visual content tools, to interview questions and corporate business babble, to social media obsessions and World Cup tweets. The History of Our Social Media Obsession [Infographic]. Tweet.
  • HUBSPOT  |  SATURDAY, JULY 12, 2014
    [Social Media] Which Brand Won the World Cup?
    Nike probably did a better job of using social to drive awareness to it, the story and video is a bit more shareable and entertaining -- and they have twice the views compared to Adidas. Adidas has been ‘all in’ on social media and creating engaging content for their audience for years prior to this. as well.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Social Media] LeBron James Goes to Cleveland. How Did He Announce It This Time?
    While there is no question that coordinating with the SI editorial team and crafting the perfect blog entry took some effort, announcing his move in a single post allowed LeBron to focus more on basketball and less on back and forth with media outlets. This is sad news for Miami Heat fans, but it''s great news for inbound marketers.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 11, 2014
    [Social Media] SIGMA at the PiMA Mid-Year Meeting & Trade Show
    Rather than just speak about omni-channel marketing, we will showcase our own, all-encompassing campaign tailored to the PiMA audience – and deliver real-time communication and engagement via email and social media, and display the accompanying results and analytics using our signature mi-Link data visualization product.
  • ENGAGE  |  FRIDAY, JULY 11, 2014
    [Social Media] The Death of the Social Media Guy
    'There was a time long ago when dinosaurs ruled the earth and organizations considered it acceptable to have one person who “got” social media on staff. Social media is easy. Social media is something the intern can do. We know we’ve got to ‘play in the social space,’ so let’s get a social media guy!”.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 11, 2014
    [Social Media] Advice from a Social Pro: Integrating LinkedIn Sponsored Updates [VIDEO]
    'In this episode of “The Magic @ Ball of Social Media,” our video series where experts answer small business social media questions, we sit down with Jason Miller , Sr. The post Advice from a Social Pro: Integrating LinkedIn Sponsored Updates [VIDEO] appeared first on VR Marketing Blog.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Social Media] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Set up and optimize your social media accounts. Now that you have your bearings with keywords, blogging, and CTAs, it''s time to focus some more on your social media marketing efforts. Make your social media profiles look good. Are you using the proper image dimensions for social media profiles and posts?
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Social Media] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    ANN                 Looking at the social networks where you are most active, and where your customers are most active or your prospects are most active, is definitely the place to start. On what social media sites and social media channels are you distributing your content ? 'An Act-On Conversation. link].
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Social Media] The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]
    The new deck is a visual guide for entrepreneurs who want to grow their business using SEO, blogging, and social media. Startups should use social media as an amplifier for awesome content." 'Trying to get found as a startup is no easy task. He''s also really into -- and really good at -- making epic slide decks.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Social Media] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    'Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. Social Signals and SEO: Results From 5 Case Studies. It Could Have SEO Influence.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 10, 2014
    [Social Media] Measuring that Which is Meaningful to Your Small Industrial Business
    Even better, you can sync the device to your smartphone – and (heaven help us) – push all that personal information to your friends, family, and even colleagues on social media. Robert Berges Thanks to technology and digital analytical tools, we can now measure anything and everything – and see instant analysis. 1980).
  • BIZNOLOGY  |  THURSDAY, JULY 10, 2014
    [Social Media] Social media in a polarized world
    If you consume news via social media streams, you could be led to believe that there are no mid-tones anymore: you are pro-life or pro-choice, creationist or evolutionist, Heat or Spurs, Bush or Obama, Dilma or anti-Dilma, Neymar or Messi. Social media, in its early Web 2.0 ” .
  • WINDMILL NETWORKING  |  THURSDAY, JULY 10, 2014
    [Social Media] Step Up Your HARO Pitches with Social Media
    'The world of media relations, especially when including social media, can be challenging. Step Up Your HARO Pitches with Social Media by Maggie Patterson - Maximize Social Business. Related Stories The Fine Art of Social Media Newsjacking Creating Ongoing Value from Media Coverage Using Social Networks.
  • MARKETING ACTION  |  THURSDAY, JULY 10, 2014
    [Social Media] Marketing Agency Leaders Discuss: The New Agency Model for Success
    With the influx of social, mobile, and other digital channels, agencies now more than ever need to be a true extension of brand teams and solve business goals, but also provide comprehensive, holistic solutions that engage audiences in new and exciting ways.”. Because of course, it was hard to measure the results of these campaigns. Agency
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 10, 2014
    [Social Media] 9 B2B Marketing Lessons from Judging Online Campaigns
    This is one of the biggest issues that marketers, especially social media marketers, have. Social media practices have evolved over the last 5 years and what made sense then no longer makes sense. For example, merely growing your social media followers as an end goal is one of those activities. Measurable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 10, 2014
    [Social Media] How Your Family Affects Creativity and Your Content Marketing Success
    Content Marketing Psychology and social media content marketing justin lambert upbringing affects creativity 'By Justin P. Lambert, {grow} Community Member. With so many strategies and processes being thrown around, all focused on content marketing, it might seem odd to talk about something as seemingly mundane as your family. Without.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 9, 2014
    [Social Media] B2B Marketers: Why It’s Time to Commit…
    Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. used Timken Steel as an example at the time of good, integrated social media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2014
    [Social Media] Where does Google+ fit into your B2B Marketing plans? [infographic]
    After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. In addition, you’ll be able to take advantage of all the tools associated with Google’s social media service, including Google Hangouts.
  • SYNECORE  |  WEDNESDAY, JULY 9, 2014
    [Social Media] A Day In The Life: Contextualizing Multi-Screen Device Use
    For example, during the Multi-Screen Engagement: Marketing Across Devices webinar, part of Social Media Today’s Best Thinker webinar series, Linda West, Manager of Demand Generation for Act-On, shared some multi-screen engagement statistics: 51% of all emails were opened in a mobile environment (Litmus, November 2013). Take your pick).
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Social Media] Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]
    Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Katy names them and explains how CMOs can incorporate these motivators into their company’s social media strategy to build communities and increase engagement with buyers.
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