• IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social Media] 5 Mobile Insights That Will Change How You Market to Millennials
    Millennials are often multi-tasking when they’re scrolling through their social feeds, checking email, or even browsing websites.This shift in social norms has immense implications for marketers. Everywhere you go, millennials are looking down at their phones. What are their views on privacy? How do they prefer to communicate?
  • CAPTORA  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social Media] [UPCOMING WEBINAR] How to Build an A+ Team with Barbra Gago
    People thought I was crazy to give up a steady job at that time, but I didn’t want to sacrifice my well-being. I had built up my personal brand online for best practices around SEO, social media and community building (which soon turned into what we all know as Inbound Marketing). How to figure out the right hiring priorities.
  • PAUL GILLIN  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social Media] Five Often-Overlooked Reasons Senior Executives Should Use Social Media
    hear these objections all the time when speaking to top executives about social media. The same applies to online interactions, and that’s why social networks can be so powerful for executives. B2B LinkedIn marketing Social Media social networks Tips linkedin Medium TwitterWhy would I want to be on Twitter?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social Media] Social Listening: Harness Marketing Insights from Consumer Conversations
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. We discussed tips and tricks for finding and utilizing Social Listening in your organization!
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social Media] 10 Social media metrics every marketer needs to know
    Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored? 73% plan to increase spending on marketing analytics ( The CMO Survey ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social Media] Are marketers getting lost in the Dark Funnel?
    The rise of online and social marketing and the vast distribution of content have added another level of complexity to what we used to think of as a sales funnel. Before the explosion of social media and content marketing, marketers probably knew the answers to these questions. By Krista LaRiviere, {grow} Community Member.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social Media] Leveraging Alumni to Help Drive Inquiries and Applications
    Run campaigns encouraging alums to post content on your social media sites. These aren't alumni-siloed social media profiles. Direct the alumni-generated content (AGC) to the social media pages that prospects visit. Nearly 80% of alumni feel positively about their alma maters. First, there are logistics.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social Media] #SB50 Postmortem – What We Can Learn from Super Bowl Social Marketing
    It’s become something of a standard for television advertising for commercials to have a social tie-in and second-screen component; the discussions that inevitably unfold online around ads often can prove as climactic as the ads themselves. billion media impressions overall. Integrate Your Promotions Across Multiple Social Channels.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social Media] 9 Ways to Repurpose Content and Reach a Larger Audience
    Determine what content has been shared the most on social media, or what has generated the most website traffic. Blog posts also attract web traffic from search engines and social media, keeping your firm’s website a destination through a continuous stream of current and relevant content. 2. Blog posts. Guides.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 9, 2016
    [Social Media] Marketing Confession: I Didn’t Watch Super Bowl 50
    This does not mean that I’m totally unaware of them. I got promoted glimpses across the social media I frequent, my inbox is filled with links to posts focused on the “best” ads, and many companies (Doritos being the stand out for me), took their advertising game to Twitter early, offering to reward the best tweet on game day.
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Social Media] Trust Issues in the Marketing Industry: A Road Map to Rebuilding Relationships
    Only 3% of respondents said sponsored posts on social media encouraged them to try a new product. Marketers and agencies don’t trust each other – CEOs don’t trust marketers and customers don’t trust advertisements. It’s a self-perpetuating cycle that is hard to break. Fournaise Marketing Group. The McCarthy Group. Lab 42.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Social Media] What is Retention Marketing, and Why You Need to Start Today
    In the past SEM and social media were cheap and effective ways to drive traffic to our ecommerce sites. Social media is seeing a similar trend to Adwords. According to a study by AdAge , your organic social reach is on the decline as well. What is Retention Marketing? Retention Marketing vs. Acquisition Marketing.
  • HALEY MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Social Media] The Psychology of Social Media: How Your Staffing Firm Can Use Dopamine To Its Advantage
    Below are ways to use ‘likes’ to your staffing firm’s advantage by making potential clients and candidates invested in what you have to say across your social media platforms. The way dopamine is released, with regard to social media, is much more basic (and sedentary). The dopamine goldmine. We all want to feel rewarded.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 9, 2016
    [Social Media] The Preferred Methods of Social Sharing by CMOs
    Many are quite adept and active when it comes to their social media footprint. Last week via a Forbes post I shared some social CMO stats from 2015 including top hashtags shared by CMOs for the year and most popular publication, too. Leadtail uncovers social insights reports on CMOs and other decision makers. CMO Corner
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 9, 2016
    [Social Media] 4 Elements that drive B2B direct marketing results
    Sequence and Frequency of Contact Media – 20-30% of success. At the beginning of the buying process only three DM media are both targetable and proactive (outbound ) – email, mail, and phone. Social media can be included once the individual has responded and provided that information. Do You Know the Basics?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Social Media] 3 Ways to Make Your Brand Fashionable
    In fact, I’m much more likely to buy a brand that I have heard of, and other customers are likely the same way because familiarity with a brand serves as social proof. Author: Melanie Grant As Coco Chanel once said, “In order to be irreplaceable one must always be different.” Put your customers on a pedestal.
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 9, 2016
    [Social Media] Improving Customer Relationships with Marketing Automation
    Customers who download and share content regularly and who interact on social media accounts are extremely valuable. With all of the hustle and bustle associated with attracting, growing, and converting leads, it can oftentimes be easy to forget the real key to achieving sustainable growth: cultivating loyal customers.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Social Media] Why We’re Thinking About Messaging Apps All Wrong
    There's also a level on which people may have grown comfortable with a small pantheon of "social media" leaders -- Facebook, Twitter, Instagram, and Pinterest. Research from Business Insider shows how quickly messaging apps have caught up to and surpassed social media network usage. We did it with social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 9, 2016
    [Social Media] Words that inspire and change us
    Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. We also take Bollywood by storm.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2016
    [Social Media] 45 Phenomenal Email and Mobile Marketing Stats
    Email is the only digital channel that outperforms old media standbys in terms of how consumers prefer communcations with companies — postal mail (preferred by 48%), television ads (preferred by 34%) and print media, such as magazines and newspapers, (preferred by 31%). 76% share photos and video on social media. Enjoy!
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Social Media] How to Use Instagram for Your Business [Free Ebook]
    Instagram for business has become an essential element of social media marketing. With 400 million users , over 80 million posts per day, and a 93% growth month-over-month for businesses using it, Instagram is an extremely useful social media platform to take advantage of. Social Media Content Marketing Daily Promo
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Social Media] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    During this time, they research online, read third-party reviews, and reach out to their peers and social connections. And our social media presence is consistent from Facebook to YouTube.”. The story has it that when he started his business, Kinko’s founder Paul Orfalea chose the store’s paint color by what was on sale. Videos.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 9, 2016
    [Social Media] 4 Ways to Survive a Social Media Disaster
    More than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. The post 4 Ways to Survive a Social Media Disaster appeared first on Marketing Insider Group. Social Media Customer Satisfaction & Loyalty Strategy
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] At #IBMConnect, @Jeff Schick Demos #IBMVerse and Unveils #ProjectToscana IBM #SocBiz
    From the time we first began writing The Social Employee (McGraw-Hill) to this year’s event, I have seen firsthand the vision IBM has for the future of business—and it begins with employee engagement. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. media marketing.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. Online presentations can be embedded on a webpage or shared using email or social updates. are shared and linked using social media or email.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. media platform.
  • SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] The Ultimate Guide to Building a Content Marketing Team
    is, content that increases awareness, drives leads, fuels social, augments. awareness, drives leads, fuels social, augments PR, accelerates. What types of content are needed to reach these (goals blog posts, white papers, social media posts, etc.)? 5. Promotion and social strategy How to build. 1 PLAYER. by J.D.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] Grande Guide to Social Advertising
    Social Advertising What Is a Grande Guide? topic—in this case, social advertising—with a minimal. This Grande Guide is about advertising in the social. media sphere—what it means, why it’s worth it, and how best to approach it. GRANDE GUIDE SOCIAL ADVERTISING Are Social Advertisements. social network.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] Marketing Automation Simplified
    12 The Role of Social Media and Content Influence Inbound Marketing. responses, web page views, social engagement, and other core attributes—marketers have a wealth of. we learn more about buyers across all touch points such as events, webinars, social, and video, we gain. Social media. Social. sound.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] Grande Guide to Lead Scoring
    observations, and turn to social media to crowd-source. PROSPECT INFLUENCES As prospects receive more and more messages, information, and education through social media during. generation, lead generation, online media, B2B sales and. Grande Guide to. Lead Scoring What Is a Grande Guide? series. investment in time.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] Grande Guide to B2B Blogging
    GET MEDIA COVERAGE Because blogging positions you as a thought leader, it. offers the potential for reporters and media outlets to. readers, emails and on social media channels, and it. email and the social networks they use most. Plus, social sharing icons offers the validation that your posts. series.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] The Demand Gen Pro's Cookbook
    cups display ads 1 gallon paid media. program and cloud connectors to your paid media. PINWHEELS From the DocuSign Kitchen Nothing fills a funnel like a heaping portion of social media. social media, and customers of competitors. Prove social media’s impact on demand generation to increase the pipeline.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] The Ultimate Guide: Getting started with Social Selling
    with Social Selling INTRODUCTION Digital disruption has revolutionized. is irrelevant.”. — Jay Baer, Marketing Speaker, author of Youtility 01 The Ultimate Guide: Getting Started with Social Selling Chapter 1: Why Social Selling? 72% 81% Buyers use social media to research. 72% of buyers use social. They’re.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] How to Create Personas for your B2B Content Marketing Strategy
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • ACTIVEDEMAND  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] The Importance of Marketing Automation
    websites, social media, email) and automate repetitive tasks. Marketing Intelligence includes utilizing tracking codes in social media, webpages and email to track the behavior of individuals interested in a service or product to gain a measure of intent. The Importance of Marketing Automation. Try it for free today!
  • BIZIBLE  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] The Purchasing Path: A Step By Step Guide to B2B Lead Nurturing
    Today’s buyers are engaged via a slew of channels, including email, social media, PPC, webinars, blogs, and more. The B2B sales cycle is an extended process that’s much longer and more detailed than B2C buying. Your leads may spend months considering whether they’ll make a purchase with you. Build Credibility as an Industry Expert.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] Top 5 Marketing Skills
    Content Marketing: Today every company is a media company. Social Media: When you look at the first three things above,  social media becomes an important avenue for distributing your content, driving SEO and increasing brand awareness. Photo credit: by Will Lion via flickr: [link].
  • SALES ENGINE  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] Can you repurpose content?
    Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them.
  • THE ROI GUY  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] Follow Your Heart to Content Marketing Success
    In fact, 83% of CMOs believe that social sharing is the primary benefit of social media marketing (The Content Code). By Dan Sixsmith & Tom Pisello Promotional Content simply doesn't work. With 71% of buyers disconnecting because of product centric content, what are marketers to do? They need Help--not a sales pitch.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] Time to abandon spray-and-pray lead generation
    The experience said a lot about the quality of leads that traditional channels are able to provide in a chaotic media world. Social channels are a promising new source of this type of lead, and startups are sprouting to provide this capability as a service. Only two remembered registering for the event. Ninety-nine percent.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] The Fundamentals of Increasing Web Traffic from Social Media
    Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. The trick is, your social marketing should ensure  this happens. Thus, social traffic is something that B2B marketers need to get right.  Make your web properties social media-ready. The result?
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] How to Use Hashtags on Twitter, Facebook & Instagram
    A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag.". While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Social Media Daily Canonical
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] The uncomfortable state of content marketing metrics
    While content is the fuel for social media success, we simply can’t even trace its path today. Studies consistently show that about 70 percent of the social sharing on the web is “dark,” meaning that they share it in a way we cannot see like email, direct messages, or a text from a phone. This is not good.
  • ACT-ON  |  MONDAY, FEBRUARY 8, 2016
    [Social Media] 5 Steps to Increase Conversion Rates with Account-Based Marketing
    Social media. What is account-based marketing ? As Demandbase defines ABM: “It’s a set of principles that range from…. trying to engage large, named customers at a deeper level, to pursuing new, high-value accounts that share similar size, industry or geographical characteristics with existing top-tier customers.”. Live events.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Social Media] Hacking Marketing: Rethinking Marketing Management in a Software World
    But when you realize that marketers are now paddling water up to their chins in websites (software), analytics (software), social media (software), marketing automation (software), interactive content (software), mobile apps (software), and so on, it starts to seem obvious. Software has eaten the world — and marketing too. John L.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, FEBRUARY 6, 2016
    [Social Media] What Type of Marketing Cry-Baby are You?
    My adult conversation with them goes like this: None of the “games” in the marketing toolkit – publicity, advertising, social media, videos, conferences, newsletters, blogging, direct mail, etc. As my kids started to whine, I would sing: “The babies on the bus go wah, wah, wah. Wah, wah, wah…wah, wah, wah. All through the town.”.
  • VISUALLY  |  FRIDAY, FEBRUARY 5, 2016
    [Social Media] Stop Making Average Content: How to Make Remarkable Content Without the Risk
    Half of all content published is shared eight times or less on social media, and receives zero (yes, ZERO ) inbound links. But what if you knew in advance that your content was going to be widely shared, earn media placements, and drive a ton of traffic? There are two kinds of content in this world. It’s expensive. It’s scary.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Social Media] Can Just a “Perceived” Economic Shift Impact Staffing?
    Getting the word out via social media and blogging can play a huge role, and those who are willing to communicate in this manner can often gain a significant edge. Glassdoor It’s no surprise to you if working in the staffing industry, that even a perceived shift in the economy can have a significant impact on your staffing business.
  • FATHOM  |  FRIDAY, FEBRUARY 5, 2016
    [Social Media] Fathom Social Media Update
    Welcome to the Fathom Bi-Weekly social media update to help you stay up-to-date on the latest changes happening in the world of social media. The post Fathom Social Media Update appeared first on Fathom. Blog Feed Social Media FacebookHappy reading! Update #1: Facebook Audience Optimization .
  • LEADERSHIP  |  FRIDAY, FEBRUARY 5, 2016
    [Social Media] Top Ways to Attract Prospects Through Social Media
    Your best bet in terms of social media marketing can change depending on your location in the world. No one wants their company to be associated with an embarrassing gaffe on social media. The post Top Ways to Attract Prospects Through Social Media appeared first on LEADership by Louis Foong, CEO The ALEA Group.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Social Media] Simple Tricks to Use Social Media Effectively
    When you’re new to social media, it can be scary. The truth is, social media isn’t scary. So how can you become an avid social media user? add them as a connection on LinkedIn and customize your invite to ask them to follow your company social pages. It’s OK if social media isn’t your #1 hobby.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 5, 2016
    [Social Media] The most important questions to make your marketing work
    But most marketing plans follow a fairly straightforward path that depends on developing high-quality content and getting that content in front of customers on mobile, search, and social channels. But, I challenge you to find a marketing plan that doesn’t include content, mobile, social, and search among its core components. At all.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Social Media] How Mobile App Marketers Can Attain a 360-Degree View of Their Audience
    For example, if a high number of users found out about your app via social media, you could allocate more funds to run paid campaigns on Facebook and Twitter, scaling back on other tactics that don’t quite work as well. Author: Koustubha Deshpande These are exciting times in the mobile app industry. What is a 360-degree view?
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Social Media] What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
    26) Just over one-third (34%) of marketers in EMEA said traditional outbound marketing (like print ads, outdoor ads, and broadcasts) was the most overrated marketing tactic , followed by online paid advertising (13%) and social media (11%). do marketing. Here are some of our key findings from that global survey, divided by region.
  • B2B MARKETING INSIDER  |  FRIDAY, FEBRUARY 5, 2016
    [Social Media] 8 Tips on Creating Content to Be Shared on Social Media
    Every entrepreneur, blogger, and website owner is aware of the importance of social media content strategy. The post 8 Tips on Creating Content to Be Shared on Social Media appeared first on Marketing Insider Group. Without superb content, you won’t promote your brand in a good way. Content Marketing
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Social Media] 14 Content Marketing Tools to Help Your Business Grow
    It is also helpful for streamlining your social media content production. As a marketer, you can use their News Alerts function to get information from a variety of sources in one place at one time, auto post content to social networks, and more. Guest post by Joan Guilbert. Buffer. Yoast. MailChimp. PRWeb. Tweriod. Bundlr.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Social Media] 8 Pieces of Marketing Wisdom for the Chinese New Year
    Try new A/B tests for your emails, landing pages, and social media.". It's that time of the year again: A time when nearly a sixth of the world's population comes together to celebrate Chinese New Year. In celebration of the Year of the Monkey, we created the Marketing Fortune Generator. Cheesy? little. Want to give it a spin?
  • KEO MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Social Media] Time Constraints: Content Marketing’s Greatest Challenge?
    Discover which social media channels offer the best opportunities for audience engagement. Creating valuable content is tough. In addition to well-honed creative chops, you’ve got to possess a solid understanding of the business problems that plague your audience. After that, there’s another major factor involved: time.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 4, 2016
    [Social Media] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    Your competition puts a lot of its own data out in the public domain through social media. By creating quality content, whether that’s through your company’s blog or even through social media platforms, such as LinkedIn groups or Twitter, you can gather important information about prospects, customers and advocates.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 4, 2016
    [Social Media] How B2B Companies Can Use Awards as a Marketing Strategy
    Awards provide you with social proof, trust seals and third party validation, all at once. Tell the story on social media. B2B companies compete every day for customers, and marketing is one of the ways that they wage that battle. Awards, in any part of society, exist to show others what you are great at. Enter business awards.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Social Media] Beyond Views and Downloads: Use More Advanced Content Analytics
    Any idea which specific assets contributed directly or indirectly to your pipeline? I don’t necessarily mean the assets you sent to your known database of leads, but the ones that visitors on your site or social channels were eager to read or view and helped you gain new names and fresh leads. In terms of lead generation that is. Any
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 4, 2016
    [Social Media] Putting content marketing on time out for a moment
    Related Stories Submitting to Facebook and other content adjustments you need to make today The business case for dwelling on dwell time How to achieve flow when you create content Straight talk on Patreon and patronage for content 25 Nuggets of Essential Social Media Wisdom. Is there a difference? ” Really cool, right?
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Social Media] Everything You Need to Know About User-Generated Content
    As it ends up, user-generated content is perceived as being more trustworthy than other types of media … and that makes it more valuable. Image from Ipsos MediaCT’s ebook, Social Influence: Marketing’s New Frontier. Content from social media contests. We’ve already mentioned social media. Want more content?
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Social Media] Meet Deadpool, The Best-in-Class Marketer of His Own Movie
    Why this marketing trick really worked, though, was because it was so absurdly silly, it got picked up and covered in the digital media, further expanding the impact of the seemingly limited, print and location-based marketing asset. As an introduction, Deadpool is not your average, friendly, all-American, neighborhood superhero. It was bad.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 3, 2016
    [Social Media] How to earn customer loyalty in the age of chat
    Call center technology has advanced, giving businesses the ability to integrate phone systems with digital communications channels such as Web chat and social media. Integrate your call center, customer relationship management database, and social media with the phone system your agents use. In a way, this surprised me.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 3, 2016
    [Social Media] What, How, and When to Measure 3 Key Areas of Your Snapchat Marketing
    But ROI is hard to measure on social media. That way, when brands like Coca-Cola nail ROI using social media, it’s easy to demonstrate. Social media ROI problem? Engagement, while not necessarily a direct conversion to sales, is crucial for brand awareness, a top goal of social programs. Solved.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Social Media] How to Keep your School Blog Interesting
    People post comments on blogs and discuss pertinent topics on social media. Who will do the social media and competitive blog research? Additional information like targeted keywords, tags and categories, social media promotions. Your school's blogs are the catalyst of your inbound marketing strategy.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2016
    [Social Media] One Thing Is Killing Content Marketing and Everyone Is Ignoring It
    Their customers were ignoring them on social media. A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They came from all different industries. Some were consultants. There was a plumber and a representative from an HVAC company present. Really!
  • 3D2B  |  TUESDAY, FEBRUARY 2, 2016
    [Social Media] Do Emotions Matter in B2B Sales?
    As shown in the chart, prospects who engaged in more personal messaging throughout the buying cycle via social media and video had a much higher level of purchase probability throughout their buying journey. “ Humans are wired to connect with each other. And we connect with one another by feeling, not thinking. That’s not emotional.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 2, 2016
    [Social Media] Omni-Channel Marketing: Creating the Right Mix for Your Brand
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. Customer Experience Leadership Marketing Social Media MulitChannel Multi Channel Omni Channel omnichannel
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Social Media] 8 Things to Do Before Interviewing Someone for Your Team
    There are many social media platforms where you can learn more about them, starting with LinkedIn. Social and digital presence is key to what we do every day so it is simply expected that candidates have made their mark someplace relevant in the social sphere. Hiring talent is scary. Twitter and YouTube, yes. Refrain.
  • SALES ENGINE  |  TUESDAY, FEBRUARY 2, 2016
    [Social Media] Using Facebook for B2B Lead Generation
    Many B2B marketing leaders have resisted Facebook and other social media platforms, believing that they can’t be successful in getting leads there. And one of those trends might be that people consume media within the places where they’re also networking with their friends. But things are changing—and quickly. Content Tech
  • FATHOM  |  TUESDAY, FEBRUARY 2, 2016
    [Social Media] Skills for the New Marketer
    This is a radical expectation, but one that shouldn’t surprise anybody who’s worked in this rapidly changing field for the last 5 years , where the explosion of mobile devices, social media and instant communication have changed user expectations for brands, organizations and websites. People expect seamless communication.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 2, 2016
    [Social Media] Use Instagram as the starting point to promote your business online
    I recently ended my stint as Content and Social Media Chair of  MIT Enterprise Forum here in DC and I got to play with the levers and strings of personally promoting online via social media and also trying to get everyone else on the Board to Tweet, Tumbl, and Facebook as well. Why use Instagram as a starting point?
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 2, 2016
    [Social Media] Get Moving: How Mobile Marketing Can Help Your Restaurant
    Bonus if you can include your business’ mobile app and social media channels on your website, giving your restaurant multiple ways to stay top of mind with consumers and build a relationship and rapport. How can mobile change your business? Take your mobile phone for example. Aren’t all websites “mobile?”
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 2, 2016
    [Social Media] Professional Tradesman Email Contacts: The Holy Grail of B to B Marketing
    Heidi Cohen  gives us several reasons why email trumps social media: Email provides directly measurable ROI  – You know immediately how many opened and read your message. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. As manufacturers we all know how important keeping in contact with our customers is. white paper. case study.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 2, 2016
    [Social Media] How to get things done even when you can’t concentrate: Return on Attention
    James Hahn II is the Founder & CEO of Tribe Rocket Inc., a media company that creates “Oil and Gas Stories that Sell” He is host of the Oil and Gas Careers Podcast and Oil and Gas This Week , the #1 oil and gas podcast in the world. by James Hahn II, {grow} Community Member. Put yourself in 1999. Serious ADHD. You never know.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Social Media] 195+ Perfectly Optimized Design Templates for Email, Social Media & More [Free Templates]
    Visual content is 40X more likely to get shared on social media than other types of content. Not to mention, infographics are Liked or shared on social media 3X more than any other type of content. We all know visual marketing works. This set of 195+ designs includes: Infographics templates. Email header templates.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 2, 2016
    [Social Media] 20 Tremendous Digital Marketing Stats and Facts
    But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Social Media] How People Are Really Using Snapchat: A Glimpse Into Their Growing User Base [Infographic]
    And how can marketers like us use that information to create compelling social content? Social Media Pop Culture Daily IGSSSnapchat has grown up a lot since its release back in 2011. It offers branded and interactive filtering options, live news stories, and even a feature that lets you send cash to a friend.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Social Media] The Ultimate Content Marketer’s Social Sharing Checklist
    I’ve heard it dozens of times. “I get it.Our company needs to be active on social media. Your social sharing strategy requires the same roadmap. Introducing The Ultimate Content Marketer's Social Sharing Checklist. Using the checklist below as your roadmap, you can set yourself on the path to social sharing success.
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