• MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [Social Media] The Word Of The Year Is a #Hashtag
    We recently did a three-part series on hashtags that will take you from the basics to the sophisticated: Start here: How to Know Which Hashtags to Use in Your Social Media Posts. And finally, check out: Tips and Tricks for Using Hashtags on Social Media Sites. This not a fusty group looking backward in nostalgia.
  • CMO ESSENTIALS  |  THURSDAY, FEBRUARY 26, 2015
    [Social Media] Quick Thoughts – What’s Next in Marketing? [Poll]
    'There is always talk in marketing of what the next big thing is… It started in the late 1990’s with SEO, then in 2005 it was Social Media, in 2012 along came Content Marketing , and while these are still important topics, and necessary for your marketing to be successful, what’s next? Poll] appeared first on CMO Essentials.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Social Media] Email Marketing: Spending and Automation on the Rise
    Not surprisingly, social media and mobile marketing are also high on the list. 'Email marketing has long been a favorite tactic for business-to-business marketers, and it looks like that isn’t going to change anytime soon. In fact, the latest data suggests that email is more popular than ever among marketers.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Social Media] How CEOs Can Lead When the Winds of Change Are Blowing
    Rosenfeld described global meetings with conversations led by her, but also videos, social media initiatives, internal community meetings, and videos, all with the goal of transparently discussing upcoming changes. International, discuss leadership in turbulent times. But you can control how you meet them.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Social Media] How to Use LinkedIn for Business Development
    However, as digital marketing has outgrown traditional marketing in certain ways, social media platforms have revolutionized networking by providing online venues for building relationships and demonstrating thought leadership. Amazingly, it also reveals that social media presence is now even more critical than client references.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 26, 2015
    [Social Media] How to Integrate Video into Your Facebook Marketing
    'Social-media analytics company Socialbakers recently conducted a study concluding that photos perform most poorly among any other update on Facebook. Debbie Miller contributes a monthly column on Social Media for the. Debbie is the President of Social Hospitality. Social Media for Hospitality events.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Social Media] Can the Onion Theory bring social media lurkers into the light?
    Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? Mark Schaefer and I have been on a seemingly endless quest to understand dark social media, gray social media , and the people who may love your company but stay in the shadows. See you in the social sphere!
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Social Media] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    'While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. Also make sure you share samples of your work in the “Add Media” area of your “Summary” section. You can make devastating mistakes in any marketing channel and on any social network; LinkedIn is no exception.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social Media] Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz
    ' Rise of The Social Employee. What is a social employee? When Blue Focus Marketing cofounder Mark Burgess and I first set out to research our book, The Social Employee (McGraw-Hill, 2013), over two years ago, we had a good working theory of what we meant by the term. So what is a social employee? Why is that?
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social Media] Gaining a 360 Degree Customer View
    Fortunately, the number of touch points between customers and businesses has increased greatly due to the web, social media, and mobility. 'Today’s marketing manager should have a single, trusted, comprehensive view of customers and potential customers to be able to target marketing most effectively. But […].
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social Media] Facebook Launches Product Ads
    The social media site just launched Product Ads. Receive more social media updates by subscribing to our weekly email newsletter. 'Showcasing your products on Facebook just got easier. What makes these ads different than other Facebook ads? Two things. First, they come with advanced targeting methods. Multi-product ads.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social Media] Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?
    'We all know that LinkedIn is the default social networking for business-to-business (B2B) social media marketing, but many forget that LinkedIn is also the social network that could also be where the most educated and affluent consumers are. by Neal Schaffer - Maximize Social Business. Author information.
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social Media] When It’s Not All About You…The Social Media Cocktail Party.
    When it comes to sharing content on social media, you really want to be thinking about where you can add value to your followers and only talking about yourself just wont cut it. It means you should be thinking of your social media presence as a virtual cocktail party. What are some social media tips that you find useful?
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social Media] Marketer’s Guide to Blending Search and Display
    Specific Media ). The company’s solutions include marketing strategy, brand positioning and messaging, inbound marketing, search engine marketing and optimization, website development, social media, pay per click and display advertising, local and mobile marketing and more. iProspect ). Microsoft ). Powerful Combination.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social Media] How Your AEC Firm’s Brand Affects Recruiting Top Talent
    Your firm’s website and social media accounts are important elements in establishing your online brand and making your firm more attractive to the incoming class of top employees. job candidate may become aware of your firm via an Instagram recruitment campaign or via some of your other social media channels.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social Media] Introducing The VerticalResponse Integrations Marketplace
    Justuno’s widget also enables you to grow your social following by offering visitors a coupon in exchange for a Facebook like, Twitter follow, Google+1, among other available options. Start converting your website traffic into email opt-ins and social fans with Justuno. Luckily, Kickbox is here to help you. The best part?
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social Media] 3 Reasons To Use The Psychology of Fellowship for Social Media
    Like the wildlife around us we flock, gather, congregate, and engage in social surroundings because we are pulled like magnets to others. This is a good thing for your social marketing. Many times […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social Media] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    Social Media Daily 'When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. Still not convinced?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social Media] Does Marketing Get No Respect?
    Social media came along around 12 years ago to allow us to connect with people who had similar interests. Consumers didn’t need to rely on media companies for the news or brands for product information. They get big budgets to hire expensive agencies who make massive media buys. Marketing has a marketing problem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social Media] Adventures in Analogia: How to Find Customers in the Offline World
    business relationships business strategy Communty-building customer acquisition connecting how to find customers networking social media and customer acquisition 'By Mars Dorian, {grow} Contributing Columnist. I’ve done the unspeakable. Analog-ia. Well, I wanted more offline clients from my local area to diversify my income.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social Media] Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
    Twitter and Google had inked a deal that gave the search giant access to the social network''s data stream. By far the most significant factor was the use of images in your tweets : Here you can see that your chances of getting at least one retweet are more than doubled for most low and moderate social authority accounts. Summary.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social Media] Ready, Set, Tweet! Twitter Basics for B2B Marketers
    Social Media Marketing social media social media marketing tweet Twitter 'Are you spending time on Twitter? don’t mean reading everyone else’s posts. m not surprised to hear it. For years, I was a Twitter lurker, and it took me a long time to get comfortable diving in. Whoops. TheMoreYouKnow. An asana?
  • SYNECORE  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] Inbound 101: Three Major Inbound Components
    Social MediaSocial Media is another low-cost method for increasing your exposure online. Think of it this way: outbound marketing was a one-way conversation, but inbound is a two-way conversation facilitated by social media. 'Let’s begin by defining what inbound marketing is at a basic level.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] Top 10 Reasons NOT to talk to Find New Customers
    We love people who share on social media, which we make as easy as we can for you. 'The B2B lead generation consultancy, Find New Customers is not for everyone. This is the story of Jeffrey L. Ogden , and not the former NFL kick returner of the same name. It’s hard to rank your name when you share it like that. What do you think?
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] 5 Tricks for Quick Content Marketing
    Talking points at conferences , conversations on social media, and interviews with customers can all provide necessary insights into the lexicons of your ideal buyers. In an instant, content can connect, or it can wither off into obscurity if it’s too wordy or complex. Quick content marketing, however, doesn’t happen in an instant.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] Tech Review: HipChat vs. Skype
    'You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. But sometimes even we need to take a step back and do our own trial and error. Last week, our team tried out HipChat to see what the fuss was all about.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] 3 Things You Must Understand About Mobile Marketing Today
    1) Smartphones Are Digital Portals, But They’re Also Phones When mobile really got on its feet and became the portal to email, the Internet, and social media that we all know and (usually) love, the running joke was, “Smartphones are amazing! People use them for everything…even the occasional phone call! Ha ha!” repeat, not optional.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    'A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Social Sharing Elements – Keep social sharing top of mind by adding relevant social media sharing buttons and link references. properties).
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] It’s not your house to pwn so remember your place
    If you’re reading this post, you probably need to take this doubly or trebly to heart because you’re probably a promoter, a publicist, a social media marketer , a digital PR professional, a marketer, a salesman, or even a social media influencer yourself. Letter of the law doesn’t cut it in social media.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] How to Use Google Plus to Boost your Overall Social Platform
    Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging.
  • LEADERSHIP  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] The 4 Stages of the B2B Lead Generation Lifecycle
    In these days of digital marketing and social media optimization, we engage more time and resources studying and analyzing buyer behaviour through the sales lifecycle. 'Nurturing through Every Stage Until the Magic Happens. So what’s the solution? You have to examine your cycle and determine where you are: 1. Gosh, where was I?
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    So, rather than defining your personas like “male, 30-45 years old, urban, mid-salary role,” think more about what the persona does, how their day looks, how they consume media, what challenges they face, and how they measure success -- and define your personas around this information. 1) Too many personas. Not sure what questions to ask?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] Don’t block me bro: Internet ad blocking takes hold
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Why are marketers playing along with this?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] 48 Phenomenal SEO Guides, Tips & Tactics
    SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. at the base, with a healthy SEo program layering on smaller portions of content creation, promotion, UX, and social signals–topped off with (careful) link building. SEO is social media.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
    They’re more mobile, more social, more likely to listen to peer reviews and opinions, and less likely to reach out to a company with questions. Email and social media marketing – both creating and managing campaigns. 'Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today.
  • 3D2B  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] Quick Tips for Conquering the B2B Inside Sales Training Gap
    That’s because inside sales: ·          cuts costs. ·          is accepted by customers who have become comfortable learning about companies remotely via websites, social media, content downloads such as e-books and white papers, email and phone calls. 'What’s Causing the B2B Inside Sales Training Problem? Solving the Training Problem.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] What Social Media Can and Can’t Do by @davekerpen
    'Find New Customers is a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.). Amen, Dave.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. Online presentations can be embedded on a webpage or shared using email or social updates. are shared and linked using social media or email.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. media platform.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] How to Beat Larger Competitors at B2B Marketing and Sales
    People like to root for the underdog (David), and if you have a good story, the media can help you spread your message about how you are overcoming the giant company (Goliath). Utilize content marketing, pull marketing and social media. This is equally true in smaller market segments. I actually enjoy being in this position.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] What is Digital Darwinism and How Does It Affect Your Brand?
    These successful players seem to be pulling away from less robust digital brands and gaining further momentum as they build up positive word of mouth on social media.” Are social-feedback loops working against you? “Competition among brands is steadily increasing as branding channels and messages proliferate.”
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] 15 B2B case studies show how content marketing drives ROI
    CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. LINKEDIN : Had to be converted to social selling.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] To Everything Spin, Spin, Spin
    Books ad agency B2B marketing bizmarketer book review branding Elizabeth Williams linkedin social media 'I very much doubt there is a marketer in North America who has not attended a presentation by someone who worked on the first Obama campaign. It’s okay, it’s even healthy to p**s some people off. Passion makes or breaks your brand.
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] Gap, Starbucks, Vodafone & Airbnb: 4 Important Lessons From Famous Rebrands
    Mashable has a nice write-up on the social media backlash here.). There was no public outcry or social media backlash. 'If you''ve ever been part of a company or worked on a product that''s undergone a rebrand, you know how absolutely crazy it can be. was part of a rebrand at a startup a few years back. Let’s dive in!
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] Get Started with Video Marketing: DIY
    We began in media production with webinars, and all that capability was managed in-house. You already know this: Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. You can even do it yourself. link]. First, a bit of context. link]. link].
  • HUBSPOT  |  SUNDAY, FEBRUARY 22, 2015
    [Social Media] 10 Overused Words to Remove From Your LinkedIn Profile
    LinkedIn recently released its annual list of the most overused words on the social networking site, and I''m guessing everyone has at least one of these on their profile. Social Media Inbound Sales Professional Development Daily 'This post originally appeared on the Sales section of Inbound Hub. I know I do.). Passionate.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 21, 2015
    [Social Media] Some facts about Jeff Ogden
    Craig Yaris of Social Ribbit directed all the shows and Watchitoo (Now called Newrow) was the platform of choice. We love comments and those who share on social media. Find New Customers Likeable Local Notre Dame Jeff Ogden Marketing Made Simple TV Social Ribbit Hope you like it. That’s a blogging best practice.
  • EXPERIENCE MARKETING INSIGHTS  |  FRIDAY, FEBRUARY 20, 2015
    [Social Media] Fierce CMO: Study: B2B Marketers Should Boost Social Efforts at Events
    'FierceCMO shares insights from our research on social media marketing for events
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Social Media] How I Work with Jeff Ogden of Find New Customers
    I also use social media a lot and believe it is bigger than ever. Updated) Partnered now with the Social Media Marketing company Likeable Local. We love to read your comments (No SPAM please) and we appreciate those who share on social media. Thank you, Matt. I’ll have to start these too. Actually, St.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Social Media] LinkedIn Launches Notification Center for Company Pages
    To receive more social updates, sign up for our weekly email newsletter. Breaking News Social Media business Company Page linkedin 'In a continued effort to support businesses, LinkedIn announced the launch of the notification center for company pages. What do you think of the LinkedIn notification center? All rights reserved.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 20, 2015
    [Social Media] Key Tactics to Generate Revenue with Your Blog
    Molander has trained, worked with and consulted some of the biggest companies in the world and has written several books including “Off the Hook Marketing: How to Make Social Media Sell for You.” He has also spoken extensively about how to make use of blogs, content and social media to attract leads and drive sales.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 20, 2015
    [Social Media] 5 Social Media Benefits for Accounting and Financial Services Firms
    'Social media has the remarkable ability to make the world feel instantly smaller. Still, some accounting and financial services firms hesitate to embrace the benefits of social media as a marketing tool. Some firms may still view social media as a personal tool. On Twitter+ or LinkedIn?
  • LEADERSHIP  |  FRIDAY, FEBRUARY 20, 2015
    [Social Media] Interesting Infographics: Nurture Your Leads With Narrative
    Demand Generation Infographics Lead Generation Lead Nurturing home infographic lead nurturing Social Media viral 'Have you considered how to use strategically timed stories to nurture your leads and accelerate your sales funnel? The final stage indicates the lead is close to becoming a customer. amazement. interest. astonishment.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 20, 2015
    [Social Media] Is the CMO becoming the Chief Collaboration Officer?
    For example, what if a customer has a bad experience with your product and decides to take his or her frustration to social media? Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). B2B Marketing Social Business CMO collaboration marketing Life was good.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 20, 2015
    [Social Media] 5 Ways to Use Facebook Groups for Your Business
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Ways to Use Facebook Groups for Your Business by Jim Belosic - Maximize Social Business. But are you a member of any Facebook Groups? Author information. Jim Belosic.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Social Media] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
    They certainly frame a lot of their marketing around their popular cleanses, but they''ve also ramped up their efforts to show customers and prospects that their juices can be added to their existing diet, especially on social media. To reach their key demographic, BluePrint uses social media. 'Vegan. Gluten-free. Paleo.
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 20, 2015
    [Social Media] 4 Reasons to Publish on a LinkedIn Blog
    Besides, that is what “social media” is all about. It’s about the conversation, it’s about being social. Guest Author: Christine Buffaloe is a social media wizard for authors, coaches, speakers and consultants. 'Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ?
  • VIRALLY BLOG  |  FRIDAY, FEBRUARY 20, 2015
    [Social Media] Customer Engagement And It’s Importance
    People can express their opinions freely on social media and there is no restriction on what they say. Quite often people research companies before buying from them and seeing what has been said on social media. 'Customer engagement is one thing I am passionate about. The Customer Service Bar Has Raised. Tag the person.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 19, 2015
    [Social Media] Boost Engagement With These Visual Marketing Ideas
    When sharing that blog post on social media, make sure to include that awesome featured image and watch the magic happen.  According to this source, images and photos are the most important tactic when optimizing social media posts. The problem is that by doing this, the quality of each pieces lowers. Inspire With Images.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 19, 2015
    [Social Media] Who Should You Talk To? (in Buyer Personas)
    We love comments (no SPAM please) and those who share on social media, which we make as easy as we can for you. Why do Buyer Personas matter? Buyer Personas help you create better marketing content, plain and simple, because the better you understand buyers, the better you select words which drive sales leads for you.
  • EXPERIENCE MARKETING INSIGHTS  |  THURSDAY, FEBRUARY 19, 2015
    [Social Media] Best Practices: Social Media Marketing for Events 101
    'Our Research-Backed Cheat Sheet to Maximize Event Impact and Engage Audiences
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Social Media] Copywriting Lessons From Companies Doing It Right
    The continuity of a brand, despite the advent of new media, hangs on the tenor of a singular voice. First, the article isn’t written by Intel’s media relations team. ThisOutfitThough - Bringing The Thunder to Social. Nasty Gal carries its personality to social by speaking directly to a very specific audience of young girls.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Social Media] 4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy
    Remember – as you craft your content marketing strategy, it is important to include visual content in your strategy that can help your firm capitalize on different media for connecting with your audience. 'When most firms begin creating a new B2B content marketing strategy , they focus on written content. On Twitter+ or LinkedIn?
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Social Media] B2B Events in 2015 – Where to Go and How to Learn
    If you are going to have your laptop open, then set it up to monitor the social media feeds at the event. 'I have been to a lot of marketing events, on both sides of the booth. Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 1) If you go, be present. Great show.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Social Media] 6 Ways to Get Strategic for Twitter Chat Success
    Are the people conservative or outgoing and social? Do you need help with your marketing and social media strategy? Social Media/Web 2.0 marketing plans results social media strategy Twitter 'Hosting a Twitter chat can offer a great marketing benefits or turn into a total failure.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 19, 2015
    [Social Media] Four lessons in marketing data analysis for beginners
    Big Data and Analytics ROI and measurement marketing analytics roi and measurement social media measurement value of marketing 'Some time ago, I was working with an SEO professional who was helping my client with some A/B testing of a website (testing two different versions to see which performs better). We KNOW there was a change.”.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Social Media] How to Avoid Turning Off Traditional Stakeholders in Higher Education Marketing
    Two very different definitions of “traditional” that are likely going to respond to social media messaging or PPC campaigns as a recruitment method in very different ways. 'Higher education institutions are typically an established brand with an abundance of history and traditions. Questions First. Strategy Second. Best of all worlds.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Social Media] Social Selling 101 – 3 Social Technologies To Get You Started
    'People often ask me which technologies I use to run my day to day social marketing. When you start out  social selling , don’t automate any of your processes. Just focus on figuring out how to participate in a social conversation and getting connections through LinkedIn, Twitter, and Facebook. Peace, Love, and Social Selling!
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 18, 2015
    [Social Media] Thank you Google and Bing Webmaster!
    We love to read comments (No SPAM please) and those who share on social media. 'Over the weekend, Jeff Ogden of Find New Customers used Google and Bing Webmaster to promote his company websites. Boy did it every work! We put the sitemaps on our WordPress.com sites and WOW! Thanks to WordPress for the great help too. No thank you.
  • LEADERSHIP  |  WEDNESDAY, FEBRUARY 18, 2015
    [Social Media] Sneak Preview: “30-Day Demand Generation Detox Diet”
    Not just in social media. have tried to section the book logically, clubbing together chapters on the 5 key topics of (1) Lead Generation, (2) Marketing, (3) Social Media, (4) Content Marketing and (5) Thought Leadership. It is an effort to reach out, and reach deeper into the minds of the audiences that engage with me.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Social Media] How to Apply the Scientific Method to Professional Services Marketing
    It is important to note that while you are conducting your experiment, try to keep the rate of your online activity (blog postings, social media activity) monitored so that you can replicate this at the same rate in month two of your experiment. Following the scientific method involves documenting your experiment’s process.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Social Media] What is Right with HR Recruitment Technology
    Talent was the first to be touched by […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. She blogs to show brands how to use social media in their recruitment. Social Recruiting Keywords surrounding the HR world started to flood the web.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Social Media] Lessons on responding to negative online comments
    People had encouraged me to see it for months, because of its social media connection. was surprised by the lessons on business and social media in its messaging. It’s a great story with a subplot of how social media can make or break you as a business owner. Negative online comments are tough to take.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 18, 2015
    [Social Media] Should Marketers Be the Stewards of the Customer Relationships? Gleanster Research Results
    The social media team is unaware that human resources recruiters are posting job listings using a Twitter account that’s not intended for corporate communications. 'If you’re lucky, your business has a lot of customers. And it’s likely there are different teams making and managing those customer connections. Three Key Findings.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Social Media] How to Set Up Multi-Product Ads on Facebook [Quick Tip]
    For example, if you were displaying ebooks on the topic of social media, your "See More URL" could be a page displaying all your social media-related ebooks. Ecommerce Advertising Social Meda Daily What Are Multi-Product Ads? Here''s an example of what it looks like: How Do You Create Multi-Product Ads?
  • EXPERIENCE MARKETING INSIGHTS  |  TUESDAY, FEBRUARY 17, 2015
    [Social Media] Special Events: FreemanXP Report Highlights How Social Media Marketing Can Build Brands
    'Special Events magazine shares FreemanXP insights on the viral impact of events
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Social Media] These Customer Service Quotes Will Inspire You to Change Your Service Philosophy
    The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. 'In marketing, you see a lot of listicles that don’t live up to the adjectives in their titles. Salesforce is known for great content, and besides, who doesn’t hope to be inspired?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Social Media] Marketo and Facebook—Delivering The Right Message at The Right Time
    But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. Measure the effectiveness of social channels within a holistic marketing program. Engagement Marketing Social Media b2b Consumer Allow me to explain what these integrations mean…. But how?
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Social Media] Pinterest Adds App Pins and Possibly a ‘Buy’ Button
    The social media site is known as a one-stop discovery site, with information on all sorts of interests. The site might not get as much attention as its social siblings, Facebook and Twitter, but it’s on its way. Just like other social sites, Pinterest is making a move into the advertising world.
  • BLUE FOCUS MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Social Media] Making Waves: The @SocialEmployee in Action at MIT Sloan and The Boston Globe #SocBiz
    'Big things can happen when a company commits to the principles of social business. Just ask Martyn Etherington (@ Etherington_CMO ), Chief Marketing Office at Mitel (@ Mitel ), who over the past year used our best-selling book, The Social Employee (McGraw-Hill, 2013), as a template to transform his organization from the inside out.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Social Media] Facebook Launches ‘Relevance Score’ for Ads
    Get more social updates by subscribing to our weekly email newsletter. Breaking News Social Media ads Facebook Facebook ads Facebook Marketing facebook relevance scores relevance score 'Like your high school English teacher, Facebook is breaking out the red pen. The score is based on how relevant your ads are to your audience.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 17, 2015
    [Social Media] Infographics are great for Content Marketing
    Likeable Local is Social Media Marketing Software to make YOU more Successful. 'Jeff Ogden  (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. Every business needs a mobile website today.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 17, 2015
    [Social Media] 20 Truths I’ve Learned as a Content Marketer
    If you’re trying to get a certain audience in any social platform to share your material, you must understand what types of content they prefer. You may have create a piece of content that drives a huge amount of social shares, but what if that isn’t important to the executives in charge? Source ). This brings us to my next point.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 17, 2015
    [Social Media] Google Indexing Tweets: What Does It Mean For Your B2B
    Rowghani worried that the deal would limit the amount of privacy and control over the social media network’s content.  B2B Web Strategy SEO Social Media Twitter That’s right, all tweets are now being indexed. The Details. Why Partner? You might be wondering, “Why would Google want access to tweets?” SEO Implications.
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