• BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Social Media] Q&A About The Q1 Conversation Analytics Call Report Infographic
    Share it on social media. 'What is the infographic? The infographic is titled: Conversation Analytics, Data From Every Call Analyzed, Q1.2014. It''s a crappy title, we know. But, it is descriptive. It is, literally, data extracted from every call that ran through our system in Q1 of 2014. Why did you produce the infographic? Oh yeah.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Social Media] 9 Tips for Running an Effective Phone Interview
    If they ask about how your team uses social media for lead generation, you can reasonably infer that they are curious to hear more details about how your team operates and executes, which shows that they''ve already begun to give it some thought. First of all, make the time. minutes. 1) Don''t be multi-tasking. Inbound Marketing
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Social Media] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. 'As a marketer, you''re an extremely busy person. Hopefully you can take some comfort in this: you''re not alone. say, GO ALL IN.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Social Media] Which Marketing Analytics Should You Be Looking At?
    We have traffic data, conversion data, lead data, email marketing data, social media data. Look at social media reach. Finally, a wide social media reach can be a good indicator of brand awareness. Look at how big your following is across each social network, as well as how engaged that following is.
  • HINGE MARKETING  |  MONDAY, APRIL 21, 2014
    [Social Media] How to Become a Visible Expert: A Conversation With Mark Amtower
    Potential clients are more likely to use online search or social media (especially LinkedIn) then they are to ask a friend. 'If you have been following this blog, you are seeing more and more about Visible Experts℠ The Hinge Research Institute , our research unit, has been releasing results from two large studies. But guess what?
  • SAZBEAN  |  MONDAY, APRIL 21, 2014
    [Social Media] How Typography Affects Your Internet Marketing
    No, it doesn’t involve massive cuts to social programs or reductions in military spending. Her articles have been published by Hot in Social Media, Yahoo! 'English: Example of Tahoma typeface (Photo credit: Wikipedia). Rather, he wants to cut printing costs by changing the font the government uses for its publications.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Social Media] 25 social media listening aids to increase your hearing
    '78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). pro account is required.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 21, 2014
    [Social Media] The Needy Social Media User and How To Approach Them
    Social media proves that people need to be needed, to be loved, to be paid attention to. The Needy Social Media User and How To Approach Them by Wade Harman - Maximize Social Business. 'How many needs can you satisfy yourself; without the support and help of others?
  • SYNECORE  |  MONDAY, APRIL 21, 2014
    [Social Media] How to Conduct a Website Content Audit in 3 Easy Steps
    Note how many times a piece has been shared across social. Use your brand voice to determine a multi-platform brand message, one that will personify your company’s online presence and can be replicated beyond your website to email campaigns and social media channels. Step 1: Take Stock of Your Content Inventory. Topics. Shares.
  • MARKETING ACTION  |  MONDAY, APRIL 21, 2014
    [Social Media] Consulting Firm Gives Marketing Fragmentation the Boot with Act-On
    Easy social-media publication. 'Making it to the top 5% of just about anything is impressive. Staying at that prestigious level – year after year – is success. But success often goes hand-in-hand with complexity, particularly for marketing teams responsible for maintaining and expanding brand visibility and generating demand.
  • PWB MARKETING BLOG  |  MONDAY, APRIL 21, 2014
    [Social Media] Know Your Audience
    In this era of social media, one has to consider issues like this with an even more watchful eye. After this billboard went live, social media completely lit up with negative comments and outrage. 'A competitor of one of our clients recently ran this billboard in a nearby market. Yes, it’s funny (to some). Amuse them.
  • SYNECORE  |  SUNDAY, APRIL 20, 2014
    [Social Media] Marketing Eggcellence: The Top Branded Easter Campaigns
    The supermarket''s #AsdaChick campaign combines TV and social media in a way that gets viewers dancing along to the beat of low prices. 'Historically observed as religious holiday, countries across the nation have grown to recognize Easter as a family tradition of morning brunch and egg hunts. let''s hop to it! Cadbury. Target.
  • HUBSPOT  |  SUNDAY, APRIL 20, 2014
    [Social Media] Social Media Mistakes, Terrible Advice & More in HubSpot Content This Week
    Duane Reade''s Social Media Mistake Might Cost Them $6 Million. It’s one thing to post something on social media that you wish you could take back, and it’s an entirely different thing to make a mistake that costs your company millions. Who has time to be cautious on social media when time is of the essence?
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Social Media] 8 Types of Content to Help Engage Prospective Students
    You need to develop, publish, and share information that these students are looking for on your website, blog, and social media channels -- what we call your TOFU (top-of-the-funnel) channels. Share these stories on social media, too, so your network can do some marketing for you. 1) Career Guides. 2) Student Stories.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, APRIL 18, 2014
    [Social Media] Frankly Facing Facebook
    They taught us about and addicted us to free earned media. Ironically, Facebook has evolved into an old media model where editorial (posts) is clearly different and separated from reach (advertising).   A third segment is abandoning Facebook in favor of other emerging social networks. 'Face it!
  • DIGITAL VOICES  |  FRIDAY, APRIL 18, 2014
    [Social Media] This Week in Digital Strategy 4.18.14
    Auditing Your Social Media Content: 5 Issues to Tackle via Content Marketing Institute. Social media is a great tool that can help magnify your content to a wide audience. Coupled with a content marketing strategy social media can be a valuable asset. 'Happy Friday, everyone!
  • LEADERSHIP  |  FRIDAY, APRIL 18, 2014
    [Social Media] 2014 #Socialnomics [Video]
    Social Media erik qualman socialnomics statistics Twitter 'This week, Erik Qualman released the latest in his #Socialnomics video series. This is the fifth version and it includes some surprising new statistics. Watch it here: What was the most surprising statistic in this video for you?
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 18, 2014
    [Social Media] Sharing Content from a Facebook Page to Profile [VIDEO]
    'In this installment of Tips in 2, our new video series of helpful, two-minute small business marketing tips, Derek Overbey, Senior Social Media Manager at  VerticalResponse , shows you how to share content from your Facebook Page to your personal profile. Here’s how: Want more marketing tips and tactics? All rights reserved.
  • SAZBEAN  |  FRIDAY, APRIL 18, 2014
    [Social Media] Thoughts on #Socialnomics 2014 by Erik Qualman
    Being active on social media gives companies an opportunity to listen, connect and contribute to the opinions consumers form of their products. Content Social Media Social Networks 'Erik Qualman is at it again, with an updated 2014 installment of his #Socialnomics video (see below).
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 18, 2014
    [Social Media] 6 Things Zombies Can Teach You About Content Marketing
    Double Tap (and Triple Tap) When It Comes to Social Sharing. When it comes to social sharing, you can employ a similar tactic. You should amplify the reach of your content—especially your best stuff—by incorporating it into your social calendar multiple times and across different channels. Your Content Should Be…Alive.
  • WRITTENT  |  FRIDAY, APRIL 18, 2014
    [Social Media] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    How To Write Great Headlines That Earn Clicks | Social Media Today. Great information for those looking to create headlines that are sharable across social media platforms. 'Learn How To Write Killer Headlines. Quit wasting your time agonizing over how to write killer headlines that will get your blog posts read.
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Social Media] Content marketing metrics and analytics: it’s all about you
    ” After all, someone else does all the work and you sit back comfortable that you know what a “good” click-through rate is, or how long your email subject line should be, or which social media channel generates the most  leads.  Frequency of social media posts and email newsletters. Do your own analytics!
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 18, 2014
    [Social Media] 25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut
    Every social media marketer struggles with the same challenges. 25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut by Zsuzsa Szabo - Maximize Social Business. '“We should run a contest to get more likes! Launch is tomorrow!” ((Sigh.)) Or when your colleague craves more likes without any strategy? Fix it.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Social Media] 13 Solutions to Your Most Common Landing Page Problems
    More quality blog posts means more potential opportunities to be featured in search results and get found on social media -- which means more traffic coming to your website. Build your social media following. 'On the surface, landing pages seem simple, right? They''re one page with one form. right? Want to learn how?
  • BLOG MY CALLS  |  FRIDAY, APRIL 18, 2014
    [Social Media] The Friday Marketing RANT: The Landscape of Marketing Analytics is Changing.THANK GOODNESS
    Also, share the post via social media using the hashtag #fridaymarketingrant. --. 'This blog post is part of the Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Marketers have long expected deep and powerful metrics from their web analytics tools. Really?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 18, 2014
    [Social Media] 16 Social Media Marketing Solutions for Small Businesses
    'Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Social Media] 5 Tips For Improving Your Social Media ROI
    'by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. Define relevant metrics.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Social Media] 10 Education Blogs You Should Follow According to Teach.com
    Each blog is scored on four components: Social Reach : The combined social shares on Twitter, LinkedIn, and Facebook of the ten most recent posts, as well as the blog''s main domain. Teach Score : This is a subject score that measures how media is used on the blog, the relevancy of the topics, and the overall presentation of the blog.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Social Media] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    In fact , 42% of Twitter users follow brands or companies , which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy. Social Media Advertising 'Twitter is a great marketing channel for driving traffic and generating leads.
  • SAZBEAN  |  THURSDAY, APRIL 17, 2014
    [Social Media] How to Get Your Company to Go Viral on Facebook
    But the most dramatic change gives administrators the ability to see how many fans are online any given day of the week as well as the average number of fans who see your posts per hour, says Social Media Examiner. Share Across Social Media Platforms. Marketing Social Networks Change Your Marketing Strategies.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Social Media] Google's New +Post Ads Now Available to Brands With 1K+ Followers
    Toyota, for example, has a 50% higher engagement rate than the industry average for rich media ads. They give you the best features of social advertising (the organic content with full interactive capabilities) with the distribution of traditional display ads. Social Media Advertising Would your brand try these Post+ ads?
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 17, 2014
    [Social Media] Top 3 Tips for Optimizing Social Advertising on Facebook
    'Marketers are spending big on social advertising. According to BIA/Kelsey social media advertising revenue will grow from $2.1B Social media users are being targeted now in more ways than ever: in Facebook news feeds, LinkedIn profiles, promoted tweets, and much more. Want more tips for social media and lead gen?
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 17, 2014
    [Social Media] The True Secret to Generating Social Media Traffic
    'One of the most important lessons I’ve learned over the years of using social media to promote my blog and business is that sometimes you need to simply “forget” about getting traffic, in order to get more traffic. The True Secret to Generating Social Media Traffic by Lilach Bullock - Maximize Social Business.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Social Media] A Handy Guide to Optimizing Your Social Media Channels
    If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Below are some best practices you can implement and experiments you can run for optimizing your social channels. Use the Proper Image Dimensions for Social Profiles and Posts. Social Media
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Social Media] Grow Your B2B Audience by Considering Size, Engagement and Value
    had the chance to talk to him about the importance of audience development in B2B marketing and how this idea needs to be considered as a crucial part of achieving success across social media, email and more. The same is true with social media. The second is engagement, which is always so touchy-feeling in social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 17, 2014
    [Social Media] Being Banned Ain’t What It Used to Be
    Or in this case, some media attention does expose readers to all titles by an author. The secret ingredient for successful small business blogging A Guide to Creating Content in Just 15 Minutes a Day Five tips to turn social media mistakes into customer advocacy Courage and blogging. I’m going to read your book now.”.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Social Media] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    Share/link buttons:   Social media  share buttons to allow visitors to share your landing page or on Facebook, Twitter, or other social platforms. Social links. 'Imagine discovering that your carefully crafted, well-written homepage wasn’t being visited. At least not as much as it used to be. Would it upset you? Action!
  • VIDYARD  |  THURSDAY, APRIL 17, 2014
    [Social Media] Top 6 Content Marketing Takeaways from Marketo Summit
    Michael pointed out that in 2006 if he had said marketing departments would have a team dedicated to social media, we probably wouldn’t have believed him. 'As a Marketo Summit newbie, I was pretty pumped to be heading to San Francisco with the Vidyard team last week. Session 1: Lean Content Marketing for Lead Generation. Agreed.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Social Media] US Airways Tweet a Mayday for Real-Time Marketing?
    When speed is fashionable, who cares about social media caution? Earlier this week, while hastily responding to an angry customer, a social media rep for the airline accidentally tweeted a pornographic image. That evening a number of prominent social media professionals and I swapped opinions on the embarrassing gaffe.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 16, 2014
    [Social Media] 21 Vital Mobile Marketing Facts and Statistics for 2014
    How large is the mobile share of social network traffic? The Social Media Hat ). ” ( The Social Media Hat ). The Social Media Hat ). The Social Media Hat ). 'Gone are the days when a mobile-enabled web presence was an afterthought. and 71 million tablets. Heidi Cohen ). 91% of U.S.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Social Media] Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
    Before you even begin brainstorming topics and creating content, there''s some work to do to get your blog set up and running -- the design, settings, comments, social sharing buttons, etc. Do you want social sharing buttons on the listing page or is it sufficient to have them on the blog post page? Not necessarily. Refer to this list!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Social Media] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    Shannon implements and manages Marketing Systems, Databases, and Social Media. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Shannon Cadden , a Project Manager and System Administrator at  3D2B. She was raised in both America and Germany. Marketing automation is all about conversion-rate optimization.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Social Media] Using Online Data to Predict Patient Behavior
    Social media. You can make plans to heavily promote your runners’ clinics on social media and PPC advertising platforms during that first nice weekend in spring. 'Predicting the future ain’t what it used to be. In fact, it’s more real than ever. Big Data. Predictive Analytics. And imagine that insight being actionable.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 16, 2014
    [Social Media] How Hotel Social Media Goes from Online to Offline
    'As social media is constantly evolving, hotels are forced to come up with new and innovative ways to stay connected with their guests. While many have now acclimated to using various social networks, some are taking an outside-of-the-box approach to tying social media into in-person activities.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 16, 2014
    [Social Media] Do You Have a Strategy for Negative Social Media Posts?
    'I’m amazed by the stats that more than half of those on social media don’t have a plan to respond to negative social media posts.  Social media isn’t new, isn’t going away, and if you’ve followed or read anything about this space, you know there have been numerous posts about the subject.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Social Media] The Triggered Emails You Need to Make Your Marketing Automation Work
    Trigger: Interacted With Your Company, or Mentioned Your Competitors or Industry, in Social Media. As you listen to what your prospects are saying in social media, you have the opportunity to follow up with those who interact with your company, or those who mention your competitors or specific pain points that you address.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 16, 2014
    [Social Media] An inspiring entrepreneurial journey with @JoePulizzi
    Personalities of the social web Video blogs building a business entrepreneurship joe pulizzi 'Click here if you cannot see this video interview with Joe Pulizzi of Content Marketing Institute. think you’ll enjoy this short interview and become inspired by his tenacity. Comments Mark…thanks so much for the opportunity to talk about this.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Social Media] Matching Marketing Technology to Business Strategy: A Starting Framework
    'As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Scott was flatteringly enthusiastic and – I totally should have seen this coming – came back two weeks later with the suggestion that I present such a framework.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Social Media] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
    This is a great way to keep communication with your community open through a social media channel. 'LinkedIn has opened its doors to high school students in search of college degrees, and schools have responded positively by creating engaging and informative LinkedIn University Pages. Take a look: 1) Arizona State University.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Social Media] 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)
    It''s your post''s first impression on potential readers in practically every distribution channel -- email, social media, search. 'A lot goes into a blog post -- which is also why there''s a lot that can trip you up when you''re writing one. Am I right, or am I right? and ways to maintain your balance. Damn hard. Don''t stretch it.
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 15, 2014
    [Social Media] B2B social media – a two horse race?
    'Social media is time consuming.  And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race. It’s Google+. 
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Social Media] Best Practices for Blogger Outreach
    Content Marketing Online PR / Link-Building Social Media Technorati 'Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Research. That means, do your research! Grab Their Attention.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Social Media] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Social Media Examiner Subscribe CTA. Pinterest Boards – While attending Social Media Marketing World recently, we heard  Melanie Duncan  speak about growing your email list with Pinterest and we couldn’t wait to share the news with our readers. Sorry to burst your bubble, but not so much. There you have it.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Social Media] Remember LinkedIn for social media marketing
    'Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. rely on the Kevin Bacon effect in all things social networking.
  • MARKETING ACTION  |  TUESDAY, APRIL 15, 2014
    [Social Media] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    With over 50 initial public offerings and several billion-dollar companies in its investment history, including ExactTarget in email marketing, Facebook in social media infrastructure, and Splunk in big data management. 'I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. It’s paid off.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 15, 2014
    [Social Media] How the Klout Acquisition Affects the Future of Influence Marketing
    'To Greater Personalization The last few months have been particularly fertile in social media industry. Mergers and acquisitions have increased which provides greater depth to the major players in social media influence marketing. The Importance Of Storytelling In Social Recruitment. Fix it.
  • ENGAGE  |  TUESDAY, APRIL 15, 2014
    [Social Media] Staying Relevant with Social and Content in the Battle over Breakfast
    In short, McDonald’s, which confidently holds the breakfast crown thanks to its famed Egg McMuffin, and Taco Bell have been trading shots over their morning menus on social media. With all of this talk, one might wonder what other fast-food companies are doing to join in the social conversation. Going after the youth.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 15, 2014
    [Social Media] The best marketing insight I’ve received in the past 5 years
    Related Stories 10 Strategies to Battle Content Shock Social Media Explained. marketing strategy content marketing robert cialdini social media strategy 'Over the past few years I have had the great fortune to meet and talk to some of the greatest marketing and business minds in the world. Trust builds loyalty. Human.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 14, 2014
    [Social Media] Know a #SocBiz Leader You Admire? @TheEIU Wants to Hear From You ~ @TheEconomist
    'Do you know a Social Business Leader ? Our panel of experts will be the cornerstone of an EIU program, sponsored by IBM (@ IBM ), exploring the transformative role of social technologies and new social business strategies in modern organizations. Nominate a social business leader today! FOR EWORD by David C.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Social Media] Duane Reade's Social Media Mistake Might Cost Them $6 Million
    But I think any marketer could have easily been Duane Reade in this situation, and that this case may have long-term implications for how brands continue to use social media for marketing purposes. Where''s the line between social promotion and celebrity endorsements? 2) $6 million for two social media posts?
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Social Media] The Purpose of Repurposing Content
    'Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. When we got to the repurposing content notecard, we started writing our ideas on sticky notes and placing them on a whiteboard.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Social Media] How to Unlock the Lead Generation Power of Your B2B Website
    Those things include zeroing in on your buyer personas , creating content that is mapped to their buying process and using social media to share your content and attract more traffic. Just make sure the social sharing is set up to share the landing page, not the thank you page (to capture a new lead). Landing Pages. Forms.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 14, 2014
    [Social Media] The End Game: How to Create Opportunities Early In Inside Sales
    LinkedIn is a professional social network filled to the brim with contacts who may need your product/service. Establish your social presence. In their research, B2B prospects may find you are a respectful thought leader on the social media they visit most. Everyone has their own strategy to get through a month.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Social Media] After an Event: How to Connect and Follow up on Email + Social
    Follow up on social media. If there’s a specific hashtag for your event on Twitter, or if people are sharing stories on a specific Facebook page, following up on social media can help you with your marketing efforts. Now what? The Welcome Message. Consider a show discount or offer. Segment your new list.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Social Media] How to build brand trust – 4 essential steps
    Only 6% of them consider online advertising credible, whereas 92% of all consumers say they trust earned media (e.g. social media, word-of-mouth, recommendations from friends/family, etc.) 'What??  You’re kidding!!  You just can’t trust anyone anymore!! Too Too often we hear this reaction these days. Sadly source:  Webbed Feet.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 14, 2014
    [Social Media] The Importance Of Storytelling In Social Recruitment
    The Importance Of Storytelling In Social Recruitment by Laurianne Laval - Maximize Social Business. Related Stories Your Real Estate Social Media Strategy is a #Fail. Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome Positioning Executives as Industry Experts via Social Media.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Social Media] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Marketo uses memes in social campaigns to generate additional engagement. We also use a lot of custom images on social channels to promote content assets, events, and special offers. Visual content draws the attention of your social media followers, enticing them to click on your CTA. Going Guerrilla. What is a meme?
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Social Media] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    Also, consider other social platforms; maybe that audience is better communicated to through Instagram, Google+ or community boards. Here’s an example of results produced by our McMURRY/TMG social media team based on this recommendation. Just download our McMURRY/TMG Social Media Content and Reporting Excel file
  • PWB MARKETING BLOG  |  MONDAY, APRIL 14, 2014
    [Social Media] Keyword Density: When Is It Enough?
    After reading it though, I realized as a search and social media professional, what was likely happening. 'Last week I was chatting with a client about their on-page content, specifically they wanted to know “how many times their intended keywords should appear on their web page?” So how do you do that? Know your audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 14, 2014
    [Social Media] Almost everything I knew about starting a business was wrong
    Comments Netstrapping is the new bootstrapping. ;>} by Steve Woodruff Related Stories 5 lessons to build a business that I learned from my clients How to avoid the entrepreneur’s “doomsday” mistake Betting it all Lessons on building a marketing and social media business If it fails, at least I shipped a better version of myself.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Social Media] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ).
  • SYNECORE  |  SUNDAY, APRIL 13, 2014
    [Social Media] The Social Spark: 3 Sources for Social Media Success
    'The world of social media is constantly evolving , and it''s important for users to stay ahead of the curve in working towards profile optimization, all while avoiding being caught by social shock (such as The Facebook Organic Reach Crisis ). According to Jay Baer, "Content is fire, and social media is gasoline."
  • HUBSPOT  |  SUNDAY, APRIL 13, 2014
    [Social Media] Twitter's New Profile Layout, Gmail's Image-Heavy Inbox & More in HubSpot Content This Week
    'Our digital social tools are both a blessing and a curse. This week, in HubSpot content, we covered a wide range of topics on this front -- spanning everything from major layout changes to feature launches and even one high-powered marketer who may still not be on board with the whole idea of social monitoring tools. Social Media
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Social Media] How Can Content Marketing Generate Leads?
    Content marketing can come in many forms including video, social media, written page copy, infographics, and blog content. . Social Media. Social media is a great way to reach external channels, and can also boost your internally marketed content. How Does Content Marketing Work? Rate Calculators.
  • SAZBEAN  |  SATURDAY, APRIL 12, 2014
    [Social Media] Internet Marketing Strategy Articles for the Week of April 7, 2014
    Adding Rich Media to Native Ads Can Drive Powerful Engagement [INFOGRAPHIC] (Social Times). Facebook Page Tools to Improve Your Page Management (Social Media Examiner). Lesson in Social Espionage: How to Dissect a Competitor’s Social Strategy (Search Engine Watch). Marketing Profs).
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Social Media] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    Take a look: And another: And yes, another: Don''t let your hard work be mocked on social media and end up in the trash. You can host this content on landing pages and promote it via your social channels and on your website homepage. Share your content on social media. Not everyone is ready to apply today.
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Social Media] How to Grow Your Email Contacts Organically
    Encourage them to share and forward your emails to their networks by having social sharing and email buttons. Social media. Social media is today’s word-of-mouth. Share new pieces of content, events, and offers with your social networks. Here are a couple notable statistics. in return. Online events.
  • PAUL GILLIN  |  FRIDAY, APRIL 11, 2014
    [Social Media] Marketo Tells How to Use Social Media for Lead Generation
    Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. For example, 58% of marketers who have used social media for more than three years say it has helped boost sales. Check out “ How to Use Social Media for Lead Generation.” It’s
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Social Media] Uncovered: The Future of Mobile Marketing
    By 2017, American social media advertising revenues are expected to extend to $11 billion. 'How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. In the U.S. Mobile Marketing Types You Need To Consider. billion.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 11, 2014
    [Social Media] Addressing Anonymous Negativity as Secret App Gains Traction
    “I’ve often thought about the need for an anonymous social network to go along with the fully public and the friends-only ones. Small Business Marketing Social Media Dealing with negative comments Secret iPhone App small business marketing Social Media Marketing Small businesses are vulnerable.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 11, 2014
    [Social Media] The Future of Social Customer Service: Seamless Customer Experience
    The Future of Social Customer Service: Seamless Customer Experience by Sofie De Beule - Maximize Social Business. by Scott Ayres Related Stories Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome 5 Design Principles That Drive Social Customer Experience Marketing The U.S. paragraph? Or am I missing.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 11, 2014
    [Social Media] Marketing Trend Watch: 2014 Planning Survey
    We define programs as the individual activities – your email sends and paid programs, your physical and virtual events, your Pay-Per-Click ads, your social campaigns – that marketers plan to achieve their goals. Social marketing was also popular – 48% of our survey takers said they used social media “very often” in their marketing programs.
  • ENGAGE  |  FRIDAY, APRIL 11, 2014
    [Social Media] A Mother of Reinvention
    'Tina Brown occupies a unique place in media—few people have a Rolodex quite like hers—but her latest endeavor, Tina Brown Live Media, runs parallel to the myriad innovations happening in today’s vast landscape. And as media changes so rapidly, so do the attendant opportunities for those willing to experiment.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Social Media] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    Also, share the post via social media using the hashtag #fridaymarketingrant. --. 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Yes, you read that correctly. That''s a big deal. We wrote about this several times. Maybe.
  • ENGAGE  |  THURSDAY, APRIL 10, 2014
    [Social Media] Royal Content Across the Pond
    The morning’s sessions were packed with great ideas and information from impassioned speakers, such as Buzzfeed ’s social strategist Jonathan Perelman, Nielsen’s research guru Brian Fuhrer, Sid Lee’s inspirational Will Travis, and Intel’s rather hilarious Pam Didner. 'I’m writing this from sunny Naples, Fla., Seventy percent of U.K.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 10, 2014
    [Social Media] 5 Insightful B2B Content Marketing Strategy Videos
    We highlighted this video because it ties channels like social media to content marketing as pieces that make up the entire marketing landscape. Information : Types, sources, industry, authors, events, professional networks, social networks, etc. 'Content is king, and the king is everywhere we turn on the web. Enjoy!
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Social Media] A sustainable process for optimized content marketing and brand publishing
    For brands generating a lot of content it’s ideal to establish an editorial calendar and take advantage of the many content optimization, PR, social marketing systems, and software choices available. But There are no secret SEO or social media tricks here and you are not manipulating organic rankings. It’s a common challenge.
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [Social Media] How to Use Your Sales Team to Create Better Buyer Personas
    Salespeople typically use a variety of methods for reaching out to prospective buyers, from phone calls to email and social media. 'Buyer personas, which model the personalities, behaviors, motivations and pain points of potential customers, can be a useful tool for shaping your company’s marketing strategies. Here’s what I found.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Social Media] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload. Major media outlets have entire departments dedicated to checking the dates, names, and other key facts that star in their stories. Social media analytics are becoming popular. 'Image source. Image source.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 10, 2014
    [Social Media] LinkedIn’s New Content Marketing Score
    The social media giant is rolling out two new features to help small businesses improve content marketing. It’s for your eyes only, which Stephanie Katcher, a social media specialist at All My Web Needs , says is vital. 'Do you ever wonder how effective your LinkedIn content is at reaching your target audience?
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Social Media] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    evolved into social media, tech, business, entertainment, and even politics. Tumblr has always been much more visual, and more social, with shorter-form content. 'I just picked up a new hobby. call it "Waybacking.". It''s kinda like Googling, but even better. My, they have come a long way!). Remember when Google was in Beta?
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Social Media] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    LinkedIn Social Networks B2B Social Media linkedin personal branding social prospecting 'Employees at B2B companies know that LinkedIn is the B2B network. In 2004, when I was running digital marketing for a financial services company, one of my project managers told me he had joined LinkedIn. asked him what it was.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 10, 2014
    [Social Media] How to Achieve a Return on Conversation with Emotional Marketing
    This is what I learned from my time at Penn State University, where I did an undergraduate honors thesis about successful connection strategies on social media. The crux of my work looked at the Onion Theory (also known as the Social Penetration Theory ). 'By Brooke Ballard, {grow} Community Member. There is no connection.
  • MARKETING ACTION  |  THURSDAY, APRIL 10, 2014
    [Social Media] 5 Ways of Ensuring Real ROI in Social Media
    'Only a year or so ago marketers were arguing about whether social media was a distracting time-suck or a valuable activity. Similarly, a report by Social Media Examiner revealed that 64% of marketers saw improved lead generation and lower marketing expenses for using social as little as six hours a week.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Social Media] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    It also still provides the advanced social media monitoring and influencer identification, press release posting, and local directory submission services that most competitors do not. 'Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 It’s still a modest multiple of 2.4
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Social Media] Twitter's New Profile Layout Is Here: What You Need to Know
    Yesterday, Twitter announced that a new profile design is coming to everyone''s favorite 140 character social media site very soon and has already been made available to a small group of users. Social Media So, here''s what you need to know about the new layout so your profile looks top-notch when the time comes.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [Social Media] Needs-Based Marketing for Executive Buyers Today
    By understanding the topics or conversations in which this company is involved including news, blogs, social media, and other sources, you can paint a comprehensive picture for that executive about the company position in the market. It’s no secret that the buyer’s journey has changed. 1) Focus on the right market.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 9, 2014
    [Social Media] Why Marketers Should Go Rogue with Blogger Outreach
    Why Marketers Should Go Rogue with Blogger Outreach by Kristen Matthews - Maximize Social Business. Related Stories How to Find Relevant Subreddits for Your Business Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome 7 Ways To Be More Productive On Social Media. When I coach … Continue Reading.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 9, 2014
    [Social Media] Are You Getting Your Sales Force Involved in Social Media?
    'No, I’m not trying to delegate the social media tactics and implementations to the sales force, they’re too busy selling. Social media training - We’re not trying to make them experts, but to give them an overview of what social media is and how you are using it as another tool.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Social Media] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    Even though brands can only post photo collages from their iPhones at the moment (Android and Twitter.com versions should be available soon), this new feature is great news for companies looking to try new things on their social media accounts. Social Media 'More marketing doesn''t always mean better marketing.
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