• BIZNOLOGY  |  THURSDAY, SEPTEMBER 18, 2014
    [Social Media] 3 Lessons for marketers from the Ray Rice affair
    am not smart enough to comment on any of the social aspects of this case except to say that my heart goes out to the victims of abuse anywhere. Public Relations Reputation Management Social Media Marketing domestic violence NFL Ray Rice Note that no new facts came out in the case. Think about this. Men have been found guilty.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 18, 2014
    [Social Media] Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing
    'As Facebook remains the “big kid on the block” in the world of social media marketing, there are a variety of functionalities that marketers can take advantage of above and beyond just adding posts. Author information Debbie Miller This monthly Social Media and the Hospitality Industry column is contributed by Debbie Miller.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Social Media] 7 Common Grammar Myths You'll Never Fall For Again
    In casual texts, social media posts, and emails, I''ve always been totally cool with stranding prepositions at the end of sentences. 'Although none of us are perfect, spelling and grammar matter in marketing. And sales, too.) Consistently correct grammar makes your content more credible and could impact its performance, too. and "e.g."
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 18, 2014
    [Social Media] Would you rather have a lot of stuff or a lot of time?
    This is entirely up to you I always think of this story when people complain about how much pressure they are under and how stressed they are about the time-sucking jobs or social media platforms they are tethered to. Do you really need to be active on five social platforms? 'I have this exceedingly cool friend. “Fishing.”
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Social Media] How to Actually Be Productive While Working From Home
    Make It Harder for Yourself to Mess Around on Social Media. remove all social networks from my toolbar bookmarks. 'Working from home is awesome. right up until the cat throws up on your computer. But it''s hard to say which environment actually allows us to be more productive: the home office or the office office? Take a Shower.
  • 3D2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social Media] How to Increase Email Response Rates
    One of the most rewarding aspects of email marketing is that, unlike its more glamorous cousin, social media, it’s measurable. 'Email marketing isn’t dead, but to make it work you need a sound email marketing strategy. Email marketing is actually alive and kicking harder than ever. over the previous year. Measure the Basics.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social Media] Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
    For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent. Improve deliverability and overall email performance as measured by open and click rates. Spear is a Marketo agency partner.)
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social Media] How to Launch and Grow a Business Blog From Scratch [SlideShare]
    Share your blog on social media!". 'Roughly six months ago, I was tasked with launching a new business blog for Sidekick , an email productivity tool built in HubSpot''s startup labs. thought sure, I''ve been blogging for HubSpot for over two years. Taking full ownership of a new content entity should be easy, right ? Wrong. Yeah duh.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social Media] Digital Marketing Directions: Key Trends Driving Your Marketing Next Year
    The role search, social, and mobile will play in your marketing and e-commerce activities. Commerce Internet Marketing Webinars Big Data business trends Digital marketing Future trends Internet sales marketing organic search search marketing sem smm social media social media marketing Tim Peter trends Webinar
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social Media] 4 SEO Link-Building Changes You Need to Know
    Social media is more important than ever Obsessing over the specific number of links you’ve built is out. Although Bing uses social signals as part of its algorithm, few people use Bing as a search engine. Don’t worry; we’ve got you covered. Guest posting was considered an effective way to build links.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social Media] 2 Steps to Develop Your Social Recruitment Strategy
    'You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time Time to start developing your social recruiting strategy and mastering this discipline whatever the size of your company and its recruitment budget. Remember
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social Media] Getting Exceptional Growth: Meet the New HubSpot Marketing Platform
    Social Inbox Suggested Streams : To help you get the most out of social media in 20 minutes a day by finding the conversations that matter most, HubSpot has added tabbed monitoring and suggested streams. 'Years ago, when Brian and I started HubSpot, we were on a singular mission. There were many. They were your ideas. or seven.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social Media] 3 Tips to Reduce the Workload on Social Media
    'Running your social media presence is often very hectic and take up a lot of time. Instead of getting lost in the stream of incoming social media mentions, you are desperately looking … Continue Reading. She blogs to show brands how to use social media to create an engaging online presence.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] How CMOs Can Make Big Data Relevant to the Sales Team
    According to Wired magazine contributing editor Clive Thompson, social media alone currently accounts for “some 52 trillion words every day….the It may be available from marketing intelligence systems like InsideView, or from social listening tools like Radian6. Example 1: Social Media Listening.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. Mobile is The Fastest Growing Niche.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? The same theory that goes for Google also applies to Bing (millions of searches, less targeted audience) and Facebook (millions of users, more social/consumer focused than LinkedIn). How is this any different from Google?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] My 4-Step Process to Marketing Research for Content Creation
    She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. That’s why B2B content with statistics in headlines often perform better. The problem?
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    Many folks may have already liked it, tweeted it and shared it with their social networks without even reading the first sentence. If you have a blog or site that you regularly update with quality content , you probably look at a number of metrics to measure success including unique visits, time spent on page and of course, social sharing.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] Are there naked photos of you online?
    According to their site, “ KnowEm allows you to check for the use of your brand, product, personal name or username instantly on over 500 popular and emerging social media websites. 'If you’ve discovered revealing photos of videos of yourself online, here’s what you do next: Call a Lawyer Immediately.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] Three Major Challenges of Influence Marketing for Businesses
    Author information Raymond Morin This monthly Social Media Influence column is contributed by Raymond Morin. Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | Three Major Challenges of Influence Marketing for Businesses by Raymond Morin - Maximize Social Business. Social Media Influence
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] 5 Ways You Can Add Social Proof to Your Landing Pages
    And that''s exactly what social proof does. So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. What Is Social Proof? Social proof is the positive influence created when a person finds out that others are doing something.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation
    Social Media advice to ignore. 'In the words of men who have understood human emotion and behaviour like few others, you can and should throw out the rulebook.   “Know the rules well, so you can break them effectively.”  ? Dalai Dalai Lama XIV. Learn the rules like a pro, so you can break them like an artist.” ? Pablo Pablo Picasso.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] 5 Tips for Awesome Slideshare Content Inspiration
    am starting Slideshare series here, at Maximize Social Business, giving you lots of tips on how to quite easily add Slideshare to your content marketing plan and even become a superstar there. She has 7 years of experience in search and social media marketing. Yes, … Continue Reading. SlideShare
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] 10 Free Blog Post Ideas
    5) The biggest social media question on everybody’s mind Unfortunately I wrote the headline but I didn’t capture the actual question on everybody’s mind. What commentary would they make about social media today? 5) The biggest social media question on everybody''s mind. Up for it? I do.).
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] 10 Things B2Bs Should be Doing on Twitter
    Want to learn more about the universe of social marketing possibilities? B2B Marketing Social Media Marketing 'Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. My customers don’t use Twitter.” Twitter is for consumer brands.” Twitter is for teenagers.” Excuses. ve heard them all. Have fun.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] What Marketers Lost Sight of Over the Summer
    “Often new technology is either not embraced quickly enough by marketing organizations, or it is embraced and looked to as a ‘fix it all strategy’ Specifically I am seeing Social Media being looked to as a solution for far too many problems. Social media can be a tool to accomplish all of this.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. media marketing.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. Online presentations can be embedded on a webpage or shared using email or social updates. are shared and linked using social media or email.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. media platform.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] Creating Visual Content With Canva
    Since we as people are drawn to visual content, great visuals can generate higher engagement on social media. If you have a tip you can make it visual and easy to share, you can update your social headers, if you have an inspirational quote you can share it as an image, and the list goes on. Social Media Web Design
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    Social selling is time-consuming, and it cuts out the ability to speak to prospects for a lengthy amount of time about their pains and needs, but it could lead to stronger opportunities. Pre-call planning and social selling. 'In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] Pick up the DAMN PHONE!
    These maybe personal or professional points of contact and to the title of the book, Joanne makes the point to Pick up the DAMN PHONE to build these relationships and not hide behind email and social media. Don’t get me wrong, Joanne is a proponent of using technology to increase win ratios and the use of social intelligence.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] The Content Marketing Mantra: “Create Once, Use Many”
    'When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. We often see good social media marketers crafting unique posts for each channel based on network constraints such as character count, media limitations and so forth. Comments Great post.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] Is Content Marketing A Sustainable Marketing Strategy?
    ” We thought it was a thing, we knew social media was a thing. In 1970, Alvin Toffler wrote the book “Future Shock” in which he coined the term “information overload” as the “social paralysis” that results from having more information available to us than we can process. Always has.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
    And since that time I’ve been blogging regularly and I’ve been quite active on social media too. Internet game plan – blogging and social media. 'I’ve been running Find New Customers for five years. We won a handful of clients too. But we failed to grow the business nearly as much as I wanted too.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] 6 Essential Social Media Lessons From Top Executives
    'Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. Social Media
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    61% of salespeople vs. 9% of outbound marketers value inbound leads from social media, blogs and SEO. 'Artillery B2B Marketing Blog > The Forward Observer Got leads? HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. And it''s not just marketing.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] Professors Share Observations on the State of B2B Marketing
    Josh Murdock , Professor of Educational Technology & Social Networking, Valencia College. Jessica Rogers , Graduate Social Media and Marketing, Southern New Hampshire University. Cohen , Distinguished Lecturer of Marketing Analytics and Social Media, Ball State University (hey, that’s me!). Jeffrey L.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. The infographic below is a great visual representation of exactly how you can optimize every one of your social media accounts. The Anatomy of an Optimized Social Media Account. Social Media
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 14, 2014
    [Social Media] Power to the People: @TheEconomist Interviews @CKBurgess on the Growing @SocialEmployee Revolution #SocBiz #EmployeeAdvocacy
    'A month or so ago, The Economist Intelligence Unit (@ TheEIU ) released a list of the top 25 Social Business Leaders , a process in which I had the great pleasure of being involved as a member of a special advisory board. In many ways, social business was designed for this group, the first generation of digital natives to walk the planet.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Social Media] 11 Lesser-Known LinkedIn Features You Should Be Using
    Are you one who views the site as social stalking for business professionals? Like most social platforms, LinkedIn is constantly evolving and adding features to help you get the most out of connecting with others, typically for professional reasons. Social Media To read more content like this, subscribe to Insiders.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 12, 2014
    [Social Media] Don’t “Blow” It – Plan Ahead on Marketing Campaigns
    While I was checking out, I noticed this flier: Being into social media, I thought it was an interesting idea. 'Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. know I abhor them.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Social Media] 6 Tools That Make Collaboration Way Easier
    If you’re looking to drive engagement through your social media channels, GaggleAMP is the platform to get the job done. Companies craft messages that their Gaggle members can then share with their social networks. Often people will cite routines as the answer. They swear by waking up at 4:38 a.m. Check ''em out! 2) join.me
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 12, 2014
    [Social Media] 3 Significant Trends Impacting Marketing Leaders Now
    Cross Channel Messaging - Campaign management tools provide indicators about digital behavior, such as an action on a website, comments made via social media, or a response to a mobile impression. Check out highlights from the interview below, and listen to the full conversation here (form required). Marketing Efficiency
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 12, 2014
    [Social Media] Facebook Boosted Posts: 3 Ways to Target Your Audience
    We also use the targeting option when we’re writing about very specific subjects outside of our own direct services (email marketing) such as SEO, social media and advertising. Social Media advertising Audience boosting posts Facebook Small Business People similar to people who like your Page. Which option is best?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 12, 2014
    [Social Media] Link Building Basics: Outreach
    Existing Social Profiles. Social media. 'Welcome to another edition of my ongoing series here on Biznology – link building basics. So far, we’ve learned the basics of: Conducting a niche analysis. Performing a site audit. Finding link opportunities. Vetting link prospects. Compile a Refined Outreach List. Email address.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Social Media] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    While it’s always been essential to business growth, word-of-mouth advertising is exceedingly effective in today’s super-social world. You have little to no engagement on social media. Social Monitoring. HubSpot customers: Social Inbox has you covered here.). Social Media Interaction.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 11, 2014
    [Social Media] 5 Quick Tips for B2B Marketing to Millennial Decision Makers
    Sales Strategy Sales-Marketing Alignment Social CRM Social Media for Sales Social Media Tips Social Selling Tips and Tricks B2B b2b sales customer 2.0 'Gen Y, or the Millennial generation, is defined as thos […].
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Social Media] Blogging vs. Journalism: Identifying the Fundamental Differences
    For example, the industry news section of the KoMarketing site generally focuses on B2B marketing news as a whole, while our blog is made up of highly targeted posts from members of our team that focus on specific aspects of B2B marketing such as social media, PPC, content, sales, and more. Tone and Structure. Scope of Audience.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Social Media] Being of Service Matters More than Being Social for Media Relations
    'Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? When it comes to media relations, relationships are a big part of the equation. Media Relations Maggie is a PR strategist, freelance writer and blogger.
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Social Media] 9 Tips to Spot Amazing Blog Writers
    Major brands constantly make the news for social media posts and content marketing gone horribly awry. Social Following. Your blog writers should know how to write blogs, eBooks, and whitepapers that are easy to promote, which is why a strong social following is an excellent sign. 'Image source. Fear of terrible content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 11, 2014
    [Social Media] What’s Really Killing Your Online Career? Sitting all day.
    It’s not because they are using the wrong social media strategy. It''s not because they are using the wrong social media strategy. 'By Mars Dorian, {grow} Contributing Columnist Everyone I know is killing their online career and they’re not even aware of it. You guessed it, SITTING. Responses flooded my inbox.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 11, 2014
    [Social Media] Real-Time Marketing Delivers Big Payoffs. New Webinar Delivers the Dos and Don’ts.
    That’s according to Ekaterina Walter, social media trailblazer, author, and speaker in the new on-demand webinar called Real-Time Marketing Strategies: Dos and Don’ts. Content Marketing Social Media Marketing 'Real-time marketing is the new sexy. Its key point is both honest and simple: Relevance has a deadline. million.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Social Media] Lead Nurturing Etiquette Tips Every Email Marketer Should Know
    Whether these conversations happen via email, text, or social media, it''s imperative to make sure that you say the right thing at the right time to the right person -- otherwise your relationship could take a turn for the worse. 'Properly engaging in conversations with someone is the most important part of developing a relationship.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Social Media] Why Sustainable Competitive Advantage is so 1990
    It was a big, involved study, but he was able to use social media mentions from the Edmunds database to identify the General Motors push to rebrand the Cadillac to be more in line with a European luxury car and less like an American family car, which is how many people were beginning to think of it.  And you should keep doing them.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Social Media] 15 Sales Hacks You Should Know From Past Sales Hacker Events
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Max Altschuler , Founder and CEO of Sales Hacker Media. Use public information on social media networks like Linkedin and Twitter, or an app like GageIn, to find triggers that allow you to reach out using valid information at precisely the right time.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Social Media] VR Customer Spotlight: The Epicurean Connection
    The Epicurean Connection also maintains a very active social media presence, with daily updates on Facebook , Twitter and Instagram. 'The Epicurean Connection , located in the heart of Sonoma, Calif., has all the ingredients for a good time. Check out the video below!). When did you launch your company? How many employees do you have?
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Social Media] The Awesome Show – Marketing Made Simple TV
    It was great meeting all these experts and reading their great books too – content marketing, branding, social media and much more. 'Marketing Made Simple TV was a terrific show. It took all the lessons learned from hosting Act-On Software ‘s prior show, Mad Marketing TV. Wider distribution. Best-selling author Dave Kerpen.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Social Media] Hiring a PR Firm? Read This First
    Industry / Media Expertise. As you engage with prospective agencies, it’s important to ask if that agency has existing relationships with all your target media, both in the new and more traditional circles. As I recently discovered, finding an agency with strong relationships in both the tech sector and marketing media isn’t easy.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Social Media] Are You Leveraging Social Media Across Your Manufacturing Business?
    Heidi Cohen had an interesting post recently,  360 Degree Social Media Marketing , where she shared 37 different tactics that you can use. Selective use of social media  - Use the appropriate media to get in front of your prospects. Give your customers options on ways to contact you other than on social.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Social Media] Obey Facebook’s Rules of Engagement (Or Else)
    These rules apply to not only the custom apps people build for Facebook, but the third-party social apps we all use as well: the photo upload contests, the share-to-win contests, trivia, quizzes, polls, and Facebook app tab publishers. Social Media Marketing facebook The five Facebook principles. Give people control. Period.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Social Media] New Report Offers Insight Into Future of Video Marketing
    Effective video marketing can amplify the results of content marketing, social media and demand generation programs. CRM video sharing, social sentiment and sharing analytics, video asset to ROI metrics and video mapping to the sales cycle are several features that will notably change the Video Marketing spectrum in the near future.”.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 9, 2014
    [Social Media] The Funniest Tweets From #AppleLive
    Social Media 'Today was the day. Apple was finally about to announce its brand new iPhone and a slew of other new gadgets -- and Apple was finally hosting a live stream of its own. In anticipation, we all blocked off our calendars for the event''s duration, glued ourselves to the computer, and pulled up the live stream. AppleLive.
  • THE POINT  |  TUESDAY, SEPTEMBER 9, 2014
    [Social Media] Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
    Here’s Kathleen Schaub, now Vice President of the CMO Advisory Practice at IDC, interviewed back in 2011 : “The Internet and social media have triggered a turbulent change – the rich dialog has shifted online and away from the sales person. Today’s reality is a different world entirely. Plus, B2B buyers have become expert buyers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Social Media] SMX East 2014 Preview: Competitive Research for SEO
    Social Media  . How much time should we spend in social media?” There is no one answer to that question but even if you aren’t using social media, you can get information about your competitors through it. The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. Schema Markup.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 9, 2014
    [Social Media] Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon
    This social media campaign went viral leading teens, celebrities, world leaders, and perhaps even you, to dump ice cold water on your head and donate some money to the ALS Association. Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 9, 2014
    [Social Media] Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction
    Social media has completely changed the way brands communicate with their customers. There’s no room for hotheads or Luddites on a brand’s social media team. If they tweet at a corporate handle, they will expect a response and they will expect it now, even if it’s 3am and the social media manager is asleep.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 9, 2014
    [Social Media] We’ve Always Done it That Way!
    Limited social media  - Most manufacturers don’t need to utilize all the options that are available to you. 'I cringe when I hear someone say that phrase. Past actions will not ensure future success. Manufacturers who have this mindset are missing out on many opportunities. You literally need to think outside the box.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Social Media] The Real Roadblock to Social Business Success
    'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Social Media] What are the boundaries of inbound marketing?
    Zero Paid Media as the New Marketing Model  by Joseph Jaffe Marcus Sheridan’s idea about Content Saturation Index Other Ways to Listen to this Podcast: Click on this link to listen to  Episode 32 Click here to download the latest episode or subscribe in iTunes Click here for the show’s RSS feed – for Android listeners. Or does it?
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 9, 2014
    [Social Media] Big Data WILL Transform Your B2B Lead Generation
    With the advances in Internet marketing and social media, there is so much more that can be measured. '—If You Learn How to Use It  . It can’t be easy to talk to a hundred or more people at one time and leave each individual equally impressed and enlightened. And yet, these masters do it time and time again. Image credit: Shutterstock.
  • WRITTENT  |  MONDAY, SEPTEMBER 8, 2014
    [Social Media] 9 Tips to Spot Amazing Article Writers
    One of the measures of the  quality of a blog post is the number of social media shares the post attracts. Search Social Media. Social media can be a gold mine if you know what to look for and how to look for it. Here’s a list of 9 quick tips to help you spot  amazing article writers. Let Your Visitors Know.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 8, 2014
    [Social Media] 5 Exciting Sessions Happening at Content Marketing World
    Director of Data, Content and Media at Kraft Foods, will share the organization’s story of transforming its treatment of content marketing as a discrete “discipline” into an interdisciplinary power. Fleisher will review how the company is uniting content to advertising to media to consumer engagement to consumer insight.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 8, 2014
    [Social Media] OLD - DO NOT USE 5 Exciting Sessions Happening at Content Marketing World
    Director of Data, Content and Media at Kraft Foods, will share the organization’s story of transforming its treatment of content marketing as a discrete “discipline” into an interdisciplinary power. Fleisher will review how the company is uniting content to advertising to media to consumer engagement to consumer insight.
  • FATHOM  |  MONDAY, SEPTEMBER 8, 2014
    [Social Media] Make Shorter, Smoother, Time-Lapse Videos with Instagram Hyperlapse
    B2B / Technology Content Marketing Creative Digital Marketing Mobile Social Media Uncategorized Video 'There is a lot of hype about a recent video app that just hit the app store at the end of August. Hyper what? Is it video or is it photography? good example of hyperlapse footage is the House of Cards series intro. Little History.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Social Media] Why Your B2B Can’t Ignore Google+ Any Longer
    'Google+ is one of the most under utilized social media networks in the B2B space. The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. Social Media What Makes It Extraordinary. Google+ posts are instantaneously indexed in the SERPS. Tactics.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Social Media] The 5 "Must Haves" To Ignite A Lead Generation Blog
    To generate leads, a business blog needs to have remarkable content that prospective customers will love and share on social media. If a CTA about social media were included at the end of this post, that would not be the optimal lead conversion opportunity. These five things will help you set the blogging world on fire.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Social Media] 5 Brilliant Marketing Campaigns for Boring Products
    1+ million social media shares. After the video launched it was quick to spread around social media and news channels. million social shares. billion social impressions on Twitter. Since chewing gum is a simple, no-frills product, Beldent wanted to highlight its social benefits. 1) Tipp-Ex. Million.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 8, 2014
    [Social Media] 4 Motivational Melodies to Help You Communicate on Social Media
    This 1968 hit was around long before the likes of social media , but let’s be honest – social media is the digital grapevine of our time. Drawing on the inspiration of singers like Gaye, we’ve created a musically inspired list of tips to help you communicate on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 8, 2014
    [Social Media] The Twitter strategy shift and what it means to you and your business
    hurdle to the adoption of Twitter is that it is can be difficult to understand compared to other social networks. Related Stories 25 ideas for your social media network strategy The 5 types of company Twitter accounts: What’s right for you? This lines up with an earlier statement from C EO Dick Costolo. Breaking Twitter.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Social Media] 6 Costly Landing Page Mistakes That Are Easy to Fix
    They’ve clicked a Google search result, a social media mention, backlink, email, or menu item. People searching for something have an active intent compared to someone who is passively reading a blog post or cruising social media. You’d be kicking yourself, right? was certainly guilty of this. Let me show you.
  • THE NEW STRATEGIST  |  SATURDAY, SEPTEMBER 6, 2014
    [Social Media] 5 Tips to Manage the Demands of Content Marketing
    Limited time and limited resources translate in to the need to pick the platforms and social networks that work best for your brand and your audience. marketing content content marketing digital marketing social media blogging 'No time for content marketing? It might not be quite as demanding as you think.
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Social Media] A Beginners Guide to Inbound Marketing
    Become a thought leader in your industry by educating your audience with business blogs, social media sharing, and resources like eBooks and infographics. '" You have 24 hours to complete this challenge.". You’ve seen the challenge. KNOW YOUR GOALS. IDENTIFY YOUR CUSTOMER OR SUPPORTER. In this digital age, leverage the 3.5
  • HUBSPOT  |  SATURDAY, SEPTEMBER 6, 2014
    [Social Media] What to Do When Rebranding Is Your Only Option
    Step 1: Take advantage of social media to communicate with your audience. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Brands that aren’t constantly evolving can become stale and irrelevant. Apple is an excellent example of successful rebranding. branding
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 5, 2014
    [Social Media] B2B Marketers: If You Fail to Plan, You Are Planning to Fail
    There are umpteen social media platforms to set up and activate. 'So I’m going to say it again. If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Simple, right? You’d be surprised how many businesses fail to write a marketing plan. Come up with a marketing strategy.
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Social Media] Digital Marketing Strategy for Launching New Products & Services
    Social Media Networks (Facebook, Twitter, LinkedIn, and Google+). Industry-Specific Media Sources (Relevant News Websites, Popular E-Newsletters, etc.). Digital Marketing Online Advertising / SEM / Display internet marketing Online Marketing ppc SEO Social Media like to call it the ‘Diversification Strategy.’
  • GREAT B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Social Media] Do You Need to Recombobulate Your B2B Marketing?
    If you are not using pull marketing, social media and/or content marketing, you may want to investigate how these strategies are generating awareness, leads and revenue. 'Bear with me a bit and I will explain the odd title of this post. read an interesting tweet from Moira Geary , who gave herself the moniker of “Recombobulator.”
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Social Media] The Art of Marketing: 6 DIY Design Projects to Try
    Through A/B testing and optimizing , we can even figure out when the best times are to share our content with people via social media and email. 3) Spruce Up Your Other Social Media Cover Photos. LinkedIn isn''t the only social network where you can let your creativity run wild. 'I’ve heard it before. Desig
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 5, 2014
    [Social Media] Interesting Infographics: Your Guide To Social Media Lead Generation
    Are you aware that 82% of social media leads are collected from Twitter? According to the infographic, “How To Generate Leads With Social Media” by Quick Sprout , for the past four years, social media has been a key component in generating leads. Social Media Facts You Need To Know. Take Note.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 5, 2014
    [Social Media] The A to Z of Inside Sales Training [Infographic]
    She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. And the people who can help the most with that task may be closer than you think. Happy training!
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 5, 2014
    [Social Media] How to Prep Your Business Now for the Holiday Season
    You also know what’s worked this year thus far – product types, advertising, social media campaigns. You could create your landing page, email and social posts and have them ready to launch in November. Here’s how you should prepare: Use What You Already Know. Think about what you did last holiday season.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 5, 2014
    [Social Media] Use Google Plus to Create Better Real Estate Connections
    As the connected world continues to evolve, knowing how to make the most of this social powerhouse is essential. Not just a social network, Google Plus is also a … Continue Reading. This monthly Social Media for Real Estate column is contributed by Rebekah Radice. Social Media for Real Estate
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 5, 2014
    [Social Media] Social Media Marketing success is simply Medieval
    'I work with many different companies and no matter the size, the budget, or the resources, there is almost always an element of “overwhelming” when it comes to social media marketing. When you think about it, the sociological and psychological drivers of success through social media have been with us since Medieval times.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 5, 2014
    [Social Media] An interview with the world’s youngest blogger
    behind the camera, Martim had his first media interview … and here it is. Related Stories Creating the beautiful blog with Stanford Smith Tapping into the pulse of social media in Asia An unexpected blogging journey with Jeff Bullas. behind the camera, Martim had his first media interview … and here it is.
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