• HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Social Media] 21 Things Recruiters Absolutely Hate About Your Resume
    Write "Developed a strong knowledge of the marketing lifecycle and consumer journey through researching and writing in-depth articles on topics including SEO, content marketing, email marketing, branding, social media, and more.". When I came in to interview, everything was going great -- until I met with one of the company's VPs.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Social Media] 7 Foolproof Ways to Pitch Inbound Marketing to Your Nonprofit Organization
    crucial part of any inbound strategy is social media amplification of content. You can't ignore the pervasiveness of social media in our 21st-century lives. Social media is where many people get their news now since they check it so often. We understand: change is difficult in the nonprofit world. Nonprofi
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Social Media] 101 Marketing Ideas to Help You Generate More Business [Free Ebook]
    For example, you might take advantage of an upcoming holiday and run a campaign around it, test out new a marketing email template, offer a new type of loyalty program, or make it your goal to up your social media presence. Ideas to improve your social media and email marketing automation. What's inside?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 27, 2016
    [Social Media] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    With the strong support from Tencent, Sogou exclusively provides the search results of Wechat content (Wechat, the most popular social media in China, is owned by Tencent). With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. year-over-year. Baidu has 54.3
  • CONTENT STANDARD  |  WEDNESDAY, JULY 27, 2016
    [Social Media] Why All Your Marketing Should Be Experiential Marketing
    And so marketers are finding themselves treated to ever more keynotes encouraging them to add experience into their mixes, alongside their displays and searches, their social media and content strategies , and their print and traditional efforts. As for the brands, experiential marketing couldn’t have possibly been easier.
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Social Media] How to Become a More Productive Writer: 7 Helpful Tips
    Avoiding the temptation to browse around online -- whether it’s Slack channels, social media sites, or your inbox -- can be really tough. The simple dream of most writers is being able to write more. And it’s not only writing more, it’s writing effortlessly. But it's not just authors or professional writers who dream of this. to 3 p.m.,
  • CONTENTLY  |  TUESDAY, JULY 26, 2016
    [Social Media] Infographic: The Absolutely Ridiculous Amount of Content Consumed Every Minute
    We’re binging Netflix, swiping through Tinder, and keeping one thumb on social media so we can share our reactions and stay up to date with our feeds. Media InfographicHow many Facebook posts did you like today? We grab our smartphones to silence our alarms and immediately check our notifications.
  • READYPULSE  |  TUESDAY, JULY 26, 2016
    [Social Media] How to Improve Your Influencer Marketing Strategy
    The answer for many businesses is – social influencer marketing. Social influencer marketing refers to enabling fans of your business to act as living, breathing billboards for your brand by creating unique content that can be shared across a variety of social platforms. Step One – Find the Right Social Influencers.
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Social Media] It's Not About The Release Anymore. PR is Now Social PR.
    These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. 2016 PR is social PR. Download ebook: A Social PR Expert’s Guide to Attracting (And Qualifying) Loyal Brand Ambassadors With Social PR.
  • PUZZLE MARKETER  |  TUESDAY, JULY 26, 2016
    [Social Media] Cody Ward, Digital Marketing Leader, Named to Chicago’s Power 30 Under 30
    Cody Ward , 29, a marketing leader, consultant, entrepreneur, blogger, and social media enthusiast living in the greater Chicago area was named to Chicago’s 1 st Annual Power 30 Under 30™ list. Marketing professional added to prestigious list of 30 young professionals under 30 in Chicago. Website: [link].
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Social Media] How to Use Trigger Events for More and Better Leads
    Posting links to relevant content on your social media pages to capture those experiencing those triggers to engage with your further. People aren’t ready to buy when we want to sell. Think about it. . This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. How was interest created?
  • HINGE MARKETING  |  TUESDAY, JULY 26, 2016
    [Social Media] How Thought Leadership Marketing Can Generate Referrals for Your Firm
    Social media engagement (17 percent of respondents). Describing this forum as a community immediately sets the firm’s social marketing apart from competitors. Is your AEC firm interested in selling its services? Or is it looking to solve clients’ biggest problems? Thought leaders are seen as experts in their industry.
  • OPENTOPIC  |  TUESDAY, JULY 26, 2016
    [Social Media] The Brand Marketer’s Guide to Social Media Advertising
    What are you doing to ensure you’re getting the most from your social ad dollars? Brands are spending more than ever on social media advertising—it will account for more than 23 percent of all digital ad spend this year, worth some $15.6 billion, according to eMarketer. But are you spending your budget efficiently?
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Social Media] I’m an influencer, pay me more!
    Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. Is it earned or paid media? technologies , including content syndication, online collaboration, blogging, and consumer generated media. Lucky for me, a major focus of our time together was influencer marketing.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 26, 2016
    [Social Media] Spice Up Your Emails With Animated GIFs
    Draw inspiration from social media, and spice up your emails with animated GIFs! Sprout Social easily explained how their new app works through the use of a GIF. 3. Are you bored with your email marketing? Does it lack pizazz? GIFs can be used for a variety of situations such as promotions and tutorials. But what is a GIF?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 26, 2016
    [Social Media] 10 Proofreading Tools To Make Your Blog Posts Shareable
    The lifeblood of any social media campaign is ‘shares’ from your followers. You want word of your business to spread far and wide, raising awareness and hopefully sales. However, a successful campaign needs more than just a hyperlink and a pretty image. Write the right post, and the customers will come flocking.
  • CEROS  |  TUESDAY, JULY 26, 2016
    [Social Media] What Does the Future of Marketing Have in Store?
    Jose Gallegos is positive that UGC and authenticity will continue to dominate the social marketing platforms, and will continue to be the key to build engaged online communities. Ana Gotter is a freelance writer specializing in social media and content marketing, though she writes for a variety of other niches and subjects.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2016
    [Social Media] Should Facebook be regulated?
    The social web has created amazing opportunities to learn, discover, connect, and have fun. ethics facebook Legal implications Podcasts Social media and government Social media for social good The Marketing Companion marketing companion podcasts social media legal issuesOr, is it?
  • CONNECTING ELEMENT  |  TUESDAY, JULY 26, 2016
    [Social Media] Were our 2016 digital marketing predictions right?
    Blog Birmingham customer service digital marketing agency digital marketing predictions digital marketing trends facebook Instagram social influencers social-media marketing social-media strategy Twitter video marketing visual sharingThe post Were our 2016 digital marketing predictions right?
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Social Media] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    The footer of Orbit Media’s website has plenty of room to ask visitors to sign up for their email newsletter. Pre-announce your newsletters on social media – with a link to sign up. Having a large social media following is great. Plenty of subscribers. Three list-building mistakes to avoid. Don’t buy subscribers.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 26, 2016
    [Social Media] B2B Marketing Calls-to-Action: Best Practices by Channel
    powerful email call-to-action could make for a lousy social media CTA. In this article, we’ll explore what works in four different channels – email, landing page, blog, and social. In B2B marketing, calls-to-action are not one size fits all. Best practices are channel-specific. Content Marketing
  • WEBBIQUITY  |  TUESDAY, JULY 26, 2016
    [Social Media] The Seven Best File Sharing Tools
    Showcase reviews:  Anders Orsander, PR Daily (7 PR Tools), Johnny Lists, SmartBug Media, StoreYa Blog. 2) Google Drive. Showcase reviews:  Online Marketing Institute, PR Daily (23 Tools for PR Pros), Marketing Insider Group, Blogging Wizzard, SmartBug Media, StoreYa Blog, Hunter & Bard, Robbie Richards. 3) WeTransfer. Johnny Lists.
  • OPENTOPIC  |  MONDAY, JULY 25, 2016
    [Social Media] Get More Followers On Twitter, Facebook, Instagram and Google+
    If you’ve been in the social media marketing business for long, you have probably been asked how to increase followers of the different social networks. Your clients say “I need more followers!” ” It’s not easy. That’s what we’re here for. Cognitive Technology
  • CONTENTLY  |  MONDAY, JULY 25, 2016
    [Social Media] How Luxury Brands Should Tackle Content Marketing Attribution
    Analyst Rebecca Lieb advises luxury brands to measure metrics like brand reputation, share of voice, and intent to buy when monitoring social initiatives. As digital media buys for luxury brands increasingly focus on social content, having a firm methodology for measuring and improving campaigns is absolutely vital.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 25, 2016
    [Social Media] 3 Good Questions to Align Strategy, B2B Marketing, and Sales
    To put that in perspective, Brian, that amount is more than three times what companies spend on all media advertising– Super Bowls, everything else. It’s more than about 40 times what they spend on digital marketing and it’s more than 50 times what they currently spend on social media. Frank Cespedes.
  • CEROS  |  MONDAY, JULY 25, 2016
    [Social Media] 10 Marketing Tools for Visual Content Creation
    PicMonkey is a cloud-based image editor that makes it easy to create customized, on-brand graphics for social media and your blog. Pablo , the free social media image creation tool from Buffer, is dead simple to use. If you need to make a quick, lower-res GIF for social, GIPHY has a great video GIF creation feature.
  • BIZNOLOGY  |  MONDAY, JULY 25, 2016
    [Social Media] Why brands need a different kind of content.
    We spend the least time on newsfeeds or broadcasted pitches on social platforms, because we don’t care about something directed at a generic mass audience, unless we’re looking for whatever it is. Owned content like the latter stimulates social sharing with relevancy and context. That is, if a transaction is even your conversion goal.
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Social Media] 28 of the Best Instagrams to Follow for Design Inspiration
    There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will. Social Media Design featured-1 Daily TOFUWhat if I told you you could visit an art gallery. from the comfort of your own home? Or from a bus seat on your commute to work? Neil A.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Social Media] Finally, the truth about social media and customer engagement
    My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc.
  • ACT-ON  |  MONDAY, JULY 25, 2016
    [Social Media] How Your SMB Company Can Adopt ABM Tactics
    Each can be a blog post and a half-dozen social posts. Meanwhile …Be Friendly on Social Media. While you’re getting all of your ducks in a row with your account planning and content creation, you can use the ABM approach on social media well before launching your campaign. We want to be just like them. Engagement.
  • OPENTOPIC  |  SUNDAY, JULY 24, 2016
    [Social Media] 5 Ways to Tell If Your Social Media Strategy is Working – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com You’ve written out your social media strategy with the steps you’ll take and the goals you want to achieve. You’ve started to implement this strategy, but how do you determine the impact you’re having? These are just 5 of the many ways you can determine your strategy’s impact.
  • OPENTOPIC  |  SATURDAY, JULY 23, 2016
    [Social Media] 5 Ways to Tell If Your Social Media Strategy is Working – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com You’ve written out your social media strategy with the steps you’ll take and the goals you want to achieve. You’ve started to implement this strategy, but how do you determine the impact you’re having? These are just 5 of the many ways you can determine your strategy’s impact.
  • OPENTOPIC  |  SATURDAY, JULY 23, 2016
    [Social Media] 5 Ways to Tell If Your Social Media Strategy is Working – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com You’ve written out your social media strategy with the steps you’ll take and the goals you want to achieve. You’ve started to implement this strategy, but how do you determine the impact you’re having? These are just 5 of the many ways you can determine your strategy’s impact.
  • MI6 MARKETING AGENCY  |  SATURDAY, JULY 23, 2016
    [Social Media] Mi6 Agency’s Top Charts for July 2016
    “The Dead Zones: When Not to Post on Social Media.” This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of July 4th.
  • CONTENT STANDARD  |  SATURDAY, JULY 23, 2016
    [Social Media] Is Word-of-Mouth Marketing Still Worth Your Time?
    As mentioned in CMO , new conversation channels like social media, video marketing , influencer marketing, and online reviews have changed the shape of word-of-mouth advertising without quite turning it into something else. The adage goes that word of mouth is the best form of advertising. Word of Mouth’s Digital Evolution.
  • OPENTOPIC  |  SATURDAY, JULY 23, 2016
    [Social Media] 5 Ways to Tell If Your Social Media Strategy is Working – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com You’ve written out your social media strategy with the steps you’ll take and the goals you want to achieve. You’ve started to implement this strategy, but how do you determine the impact you’re having? These are just 5 of the many ways you can determine your strategy’s impact.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Social Media] 5 Ways to Tell If Your Social Media Strategy is Working – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com You’ve written out your social media strategy with the steps you’ll take and the goals you want to achieve. You’ve started to implement this strategy, but how do you determine the impact you’re having? These are just 5 of the many ways you can determine your strategy’s impact.
  • DISCOVERORG  |  FRIDAY, JULY 22, 2016
    [Social Media] [eBook] Account-Based Marketing
    But, don’t take our word for it, read the Account-Based Marketing eBook here and keep the conversation going in the comment thread or catch us on social media. Looking to give a boost your sales? There is a renewed interest in Account-Based Marketing or ABM. Getting to Know Account-Based Marketing. They are filled with a lot of fluff.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Social Media] Cleveland’s Weird Tech Culture, and 5 Other Stories You Should Read
    DSC has created the foundation for the 21st century’s version of a CPG empire: capitalizing on social media to grow an audience, eschewing brick and mortar stores, and stripping razors to their bare minimum. Selected by Amanda Weatherhead, sales strategist. The New Inquiry: Not For You. Selected by Dillon Baker, associate editor.
  • LEADERSHIP  |  FRIDAY, JULY 22, 2016
    [Social Media] How to Use Visual Collaboration at Each Stage of the Buying Cycle
    Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all the information that they can. Infographics Sales Funnel buyer cycle buying cycle home infographic mediaCustomers are savvy these days. Awareness.
  • DIVVYHQ B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Social Media] Definitive Guide to Planning a New Content Initiative
    dictates this answer, but if you’re starting something like a new email initiative, social channel. social channels and via email marketing, the cost of those conversions is much less. Check in on the trending hashtags on your social channels. On your social channels, look for posts that have received the most. Or are we.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Social Media] 150 Content Marketing Tips
    Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Social Media] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. According to PQ Media’s “Global. SOCIAL.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Social Media] Study: How Much of Your Content Marketing Is Effective?
    Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? LEADERSHIP SOCIAL. people just for their media house. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? 68% 16.7%
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Social Media] Content Methodology: A Best Practices Report
    and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Social Media] Staffing and Launching Your Content Marketing Program
    in new readers via search and social. return on social. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Social Media] Evangelizing a Content Marketing Program
    50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. could be Hollywood, could be Bollywood, could be the traditional media. 16% 2.9%
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Social Media] Why Cisco Is Hiring Over 200 Content Marketers
    ” A focus on owned media. Cisco, however, remains devoted to owned media. ” That doesn’t mean the company eschews social and other channels. “We will heavily invest in our owned media, but we will accelerate that through existing partnerships,” Neal explained. What the hell does that mean?
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Social Media] Why Cisco Hired Over 200 Content Marketers
    ” A focus on owned media. Cisco, however, remains devoted to owned media. ” That doesn’t mean the company eschews social and other channels. “We will heavily invest in our owned media, but we will accelerate that through existing partnerships,” Neal explained. What the hell does that mean?
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Social Media] Fashion Influencer Marketing: What Good Looks Like
    As a result, the fashion industry is a prime example of how brands can leverage social influencer marketing to create winning campaigns and better engage with consumers. What Is a Fashion Industry Social Influencer? Some of the leading social influencers in the fashion world today are Chiara Ferragni, with 5.6
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Social Media] How This CEO Raised $105 Million Without a Single PowerPoint Presentation
    In an environment when many late-stage investors are marking down the value of their stakes in billion-dollar startups, Sprinklr, an enterprise software company that helps big companies manage their social media presence, announced that it raised a $105 million investment round at a valuation of $1.8 billion. Cognitive Technology
  • B2B IDEAS @ WORK  |  FRIDAY, JULY 22, 2016
    [Social Media] 16 Killer Social Media Management Tools
    Social media management has risen to become a major focus area for marketers. Irrespective of the size of a company, it is important to have an active presence on various social media platforms. The post 16 Killer Social Media Management Tools appeared first on MLT Creative. However, handling […].
  • HALEY MARKETING  |  FRIDAY, JULY 22, 2016
    [Social Media] When it Comes to Playing Music, Jenny Keller Doesn’t Fiddle Around
    Here’s what Jenny Keller, a Haley Marketing Social Media Marketing Advisor, is into: HIT: Fiddle Player and Teacher. By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! Back Story. I’ve been playing the fiddle for over two decades.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Social Media] There’s a Better Way to Manage Social Media
    Get powerful social media management tools to help grow your business.There’s a Better Way to Manage Social Media. Organize all your social accounts into one dashboard & streamline your workflow. The post There’s a Better Way to Manage Social Media appeared first on Opentopic.
  • ION INTERACTIVE  |  FRIDAY, JULY 22, 2016
    [Social Media] Interactive Content Marketing Weekly Roundup: July 18-22
    Tune into to our social media channels for more trends and innovations in content marketing and interactive content. Did you miss what went on this week in interactive content? Don’t worry! Because they provide such valuable recommendations and insights to prospects, sales, and marketing. It’s a win-win! Facebook. Twitter. LinkedIn.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Social Media] Sprinklr Raises $105 Million to Grow Social Media Management Software – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com Social media and customer management software company Sprinklr has raised a $105 million funding round at a valuation of over $1.8 billion, the company announced Wednesday morning. Wellington Management Company LLP and EDBI also participated, along with Sprinklr’s.
  • BIZNOLOGY  |  FRIDAY, JULY 22, 2016
    [Social Media] Is your website’s newsroom missing key pieces of content?
    If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. In today’s fast-paced world, immediacy is key for so many people, especially media professionals working on a deadline. Links to Media Coverage.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Social Media] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Email address confirmation and registration emails are also a great way to provide your subscribers with additional information they may need like your contact email, phone number, or social media profiles, and it opens the door for them to connect with you in different ways. For The Components of a Transactional Email. Trigger away!
  • SNAPAPP  |  FRIDAY, JULY 22, 2016
    [Social Media] SnapWrap: Pokémon, Remote Workers, Social Media, and More!
    How to Turn Social Media Connections Into an Actionable Audience. With almost every business taking advantage of SEO , social media, and content, how can you stand out? How to Turn Social Media Connections Into an Actionable Audience. Social media marketing is not the idea that audience equals action.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 22, 2016
    [Social Media] How To Integrate Marketing With Your Corporate Social Responsibility
    According to a 2015 study by Cone Communications, sixty-four percent of millennials use social media to address or engage with companies around social and environmental issues. The post How To Integrate Marketing With Your Corporate Social Responsibility appeared first on Marketing Insider Group. Marketing Strategy
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Social Media] 5 Instagram Tips To Get The Most Out Of Visual Marketing – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Instagram is more than a sharing application or a social media platform. Opentopic blog >> opentopic.com If your business is not using Instagram, you are definitely at a huge lost. Years back, Facebook was probably the first thing you look at when you wake up in the morning. Marketing ROI Cmo marketing roi
  • CONTENTLY  |  THURSDAY, JULY 21, 2016
    [Social Media] Confessions of a Former Ad Exec: There Are Not Enough Quality Content People
    As the interest in content has grown over the last 10 to 15 years, all of the ad agencies, PR agencies, social media agencies are increasingly trying to look for relevance and say, “Okay, we think we get this, we get this.” There’s content divisions in media agencies. I was a client before I went on the agency side.
  • SALES ENGINE  |  THURSDAY, JULY 21, 2016
    [Social Media] What are the building blocks of a lead generation strategy?
    Once you’ve built content that attracts interest, you can use all of the digital channels at your disposal: email, social media, organic search, and, if it’s in the budget, paid search. Where most B2B companies are investing in content marketing , less than a quarter are satisfied with their return. How do you get people to engage?
  • ANNUITAS  |  THURSDAY, JULY 21, 2016
    [Social Media] Lessons Learned From a Startup
    As he gets ready to launch the new business next month and I reflect over the past two years of his work I realize that there really aren’t huge differences between enterprise, B2B marketing efforts and startup B2C efforts. T he big and obvious differences in his B2C space are: Social media is a game changer.
  • WEBBIQUITY  |  THURSDAY, JULY 21, 2016
    [Social Media] How to Be Creative in B2B PR
    Use these approaches and tactics to increase the impact of your B2B trade media and social PR efforts. Use a media planning tool like Forward Planner to identify events and stories that might be relevant to your client. And remember, social media isn’t just for consumer PR professionals. Don’t Be Afraid to Be Bold.
  • BIZNOLOGY  |  THURSDAY, JULY 21, 2016
    [Social Media] How most Social Media experts are wrong about LinkedIn
    I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2016
    [Social Media] How Marketers Should Engage Their Mobile User
    Think about the last time you clicked on a link in an email or social post on your mobile device from one of your favorite apps. By focusing on your mobile engagement, it will allow you to better segment your content for your users via email marketing, social media, and web to app experiences. Don’t let this deter you.
  • CONTENT STANDARD  |  THURSDAY, JULY 21, 2016
    [Social Media] What Must Fall if Twitter Is to Succeed?
    After much initial talk about the native content wars , Twitter has taken a decidedly different approach to social media marketing. Trim that down to 100 with an image and a link, and even major media publishers may skip Twitter when seeking to promote new content. Marketing Social MediaThe Core Product.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2016
    [Social Media] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    While it varies across organizations, these are some of the most common: paid search, SEO, social media marketing, conversion optimization; the list keep growing. For example, your digital marketing initiatives should align with your content marketing, social media marketing, and website conversion optimization.
  • HALEY MARKETING  |  THURSDAY, JULY 21, 2016
    [Social Media] Infographic: The Best Staffing Firms Do THIS Differently
    If you missed our earlier post on managing candidates’ first impressions , here’s a quick recap of the tips I provided: Take stock of all the first impressions you create through technology – including your website/career portal, job board and social media accounts. What do Best of Staffing® winners do differently?
  • ACT-ON  |  THURSDAY, JULY 21, 2016
    [Social Media] Long-Form Content vs. Short-Form: Which Gets the Results You Want?
    In addition to holding reader attention longer, lengthier posts get higher social engagement. Key takeaway: Infuse your blog posts with detailed research and hard facts to engender trust, drive engagement, and increase the likelihood of social shares. 2. Long-Form Content … Why It Works. How long is long enough? shares and 80 comments.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Social Media] Sprinklr Raises $105 Million to Grow Social Media Management Software – Opentopic
    Opentopic blog >> opentopic.com Social media and customer management software company Sprinklr has raised a $105 million funding round at a valuation of over $1.8 The post Sprinklr Raises $105 Million to Grow Social Media Management Software – Opentopic appeared first on Opentopic.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Social Media] 5 Ways to Tell If Your Social Media Strategy is Working – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com You’ve written out your social media strategy with the steps you’ll take and the goals you want to achieve. You’ve started to implement this strategy, but how do you determine the impact you’re having? These are just 5 of the many ways you can determine your strategy’s impact.
  • SALES ENGINE  |  WEDNESDAY, JULY 20, 2016
    [Social Media] Is Content The Solution for Your Shrinking Sales Pipeline?
    PR firms and branding consultants proliferated, and blogs and social media became all the rage. It turned out that social media wasn’t the panacea many hoped it would be to drive B2B sales. Despite a vibrant U.S. And what can you do about it? This put the salesperson in control. But today, prospects are in control.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Social Media] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    In a recent SensorTower study , Pokemon Go is outperforming all social networks on the amount of time people spend in the app. If you aren’t the type of person who tracks the latest trends, identify someone who is and keep up with them on social media. This social platform proves to be no fad. So what? Be that guy!
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 20, 2016
    [Social Media] Does Your B2B Marketer Plagiarize like Melania Trump?
    When social media and content marketing became more mainstream, some of the industry leaders were suggesting that you re-purpose content to be more efficient. It is not OK to copy other marketer’s stuff. Ever. I had a personal experience with this when one of my attorney clients told me about Copyscape.com. Some Rights Reserved.
  • CONNECTING ELEMENT  |  WEDNESDAY, JULY 20, 2016
    [Social Media] Pokémon GO: How brands are getting involved
    Blog digital marketing agency facebook location-based marketing mobile app marketing Pokemon GO Real-time marketing social media social media marketing Twitter user-generated contentWhat’s it all about? Developed […]. The post Pokémon GO: How brands are getting involved appeared first on Connecting Element.
  • READYPULSE  |  WEDNESDAY, JULY 20, 2016
    [Social Media] 5 Influencer Marketing Tips Inspired by Olympians
    The title of “social influencer” isn’t reserved just for celebrities anymore, but also includes those who have passionate, devoted audiences. This invasion of a new kind of influencer is perfect timing for NBC, given their plan to prepare a new social media frenzy surrounding this year’s games. Set Lofty Goals. Conclusion.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 20, 2016
    [Social Media] Retailers, Do You Know Consumer Holiday Shopping Habits Are Changing?
    ” The Social Media Impact. One thing that is definitely growing as time goes on is the impact of social media on holiday shopping. It is worth noting here that the percentage of holiday shoppers who told us that they learn about sales from social media grew from 20% in 2014 to 23% in 2015.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Social Media] Sprinklr Raises $105 Million to Grow Social Media Management Software
    Opentopic blog >> wsj.com Social media and customer management software company Sprinklr has raised a $105 million funding round at a valuation of over $1.8 The post Sprinklr Raises $105 Million to Grow Social Media Management Software appeared first on Opentopic. billion, the company announced Wednesday morning.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Social Media] 12 Social Media Advertising Mistakes Even the Big Brands Make
    Social media advertising done badly is like throwing money down the rabbit hole. The post 12 Social Media Advertising Mistakes Even the Big Brands Make appeared first on Opentopic. Here are some prime examples of what not to do with your advertising. Just learn from them and move on. Cognitive Technology
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 20, 2016
    [Social Media] 13 Suggestions for Content Marketing Inspiration
    Social media – Search for active users with interest in your field. One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The undeveloped kernel is a type of node. Alone, it’s opportunity in waiting. When joined by a few other nodes, options and angles grow exponentially. Listen.
  • VIDYARD  |  WEDNESDAY, JULY 20, 2016
    [Social Media] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    And yes, people are spending the majority of their time on social media watching videos. In “Take This Four-Step Approach to Branded Video”, Forrester explains four recommendations for rethinking conventional video best practices including: Incorporating social motivation as a design element from the start and. Maybe not ….
  • ION INTERACTIVE  |  WEDNESDAY, JULY 20, 2016
    [Social Media] Account-Based And Content Marketing Programs Are Not Campaigns
    Measure Account-Based Marketing ROI While page views and social shares can measure the effectiveness of your content with each targeted account, the real measure of success is how well it drives conversions, pipeline and sales. Michael is recognized as a Top Business, Content, and Social Media Marketer. BrennerMichael
  • HALEY MARKETING  |  WEDNESDAY, JULY 20, 2016
    [Social Media] How Not to Change Four Tires in Under 2 Seconds
    Because of this mistake, their team was ridiculed on social media for the coming months, receiving a tremendous amount of negative PR. Don’t let a slip-up in your process get you down, even if it was shared on social media. Marketing Tips Support excellence feedback Reputation Management service social media
  • CONTENT STANDARD  |  WEDNESDAY, JULY 20, 2016
    [Social Media] The Evolution of Content Marketing: Why Darwinism Matters to Your Strategy
    Corporate sponsorship then evolved to another form, particularly with the advent of social media. Similarly, in the wake of musician Prince’s death in April 2016, a deluge of social media posts were created by many different companies looking to express their grief—or perhaps cash in. And of course, armor. Use it.
  • KAPOST  |  WEDNESDAY, JULY 20, 2016
    [Social Media] 4 Simple Secrets to Optimal Content Scheduling
    ” In the world of content delivery, blogging, and social media, scheduling your content to get the maximum effect works along the same lines as advertising. Other social media (which allow longer content, like Facebook, LinkedIn and G+) do not require such frequency. There’s no wrong way to create a schedule.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Social Media] 5 Ways to Tell If Your Social Media Strategy is Working – Opentopic
    Opentopic blog >> opentopic.com You’ve written out your social media strategy with the steps you’ll take and the goals you want to achieve. While they’re not the highlight of your results, The post 5 Ways to Tell If Your Social Media Strategy is Working – Opentopic appeared first on Opentopic.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Social Media] 5 Instagram Tips To Get The Most Out Of Visual Marketing – Opentopic
    Instagram is more than a sharing application or a social media platform. Opentopic blog >> opentopic.com If your business is not using Instagram, you are definitely at a huge lost. Years back, Facebook was probably the first thing you look at when you wake up in the morning. Marketing ROI Cmo marketing roi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 20, 2016
    [Social Media] What is Blockchain and what is its impact on marketing?
    Bitcoin and Blockchain economics of social media Marketing best practices bitcoin blockchain kiki schirrBy Kiki Schirr, {grow} Contributing Columnist. Bitcoin, the largest and most famous cryptocurrency, is always in the news these days. What is Blockchain? At its heart, Blockchain is a database. It is a very secure system.
  • ACT-ON  |  WEDNESDAY, JULY 20, 2016
    [Social Media] 6 Success Factors for Adopting Marketing Automation
    You could advertise it on third-party websites, link to it on social media, and send it out in an email newsletter. social for inbound, email for outbound). Determine which digital channels you will use to reach leads: email, social, pay-per-click, digital ads, webinars, online reviews. Congratulations! Quick to load.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Social Media] The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images
    Social Media Pop Culture Daily TacticalThese days, we’re inundated with digital noise from the moment we wake up. Once we silence the alarm on our phone, we’ll spend the next few minutes on various apps and sites, dodging unwanted ads and unappealing headlines along the way. Intrigued? Let's dive into the research. The good news?
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Social Media] 5 Ways to Tell If Your Social Media Strategy is Working
    Opentopic blog >> strongsocial.ca You’ve written out your social media strategy with the steps you’ll take and the goals you want to achieve. While they’re not the highlight of your results, The post 5 Ways to Tell If Your Social Media Strategy is Working appeared first on Opentopic.
  • HINGE MARKETING  |  TUESDAY, JULY 19, 2016
    [Social Media] 6 Brand Value Strategies to Promote Your Firm
    Social media.  Today, any marketing plan must  include a social media strategy , since this is fast becoming a powerful new source of word-of-mouth referrals. And since numerous tools exist for planning and scheduling social media messages, ongoing promotions can easily be scheduled when time is available.
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [Social Media] How to turn social media connections into an actionable audience
    Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” It doesn’t. ” It’s like a handshake. It simply. Cognitive Technology
  • READYPULSE  |  TUESDAY, JULY 19, 2016
    [Social Media] Selecting the Best Social Networks for Business
    Even though marketers want to be everywhere, at all times, it may not be the best approach for your social media strategy. While integrating business and social media is important, brands shouldn’t feel pressured to be on every social platform. Modern Marketing Social Media MarketingKnow Your Options.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2016
    [Social Media] 5 Tips For CMOs To Keep Their Creative Teams Humming
    Creatives involved in content strategy need to be regularly informed of the latest developments in copywriting, SEM/SEO, UX, blogging and social media marketing. Among other things, being professionally active in a creative industry means that you often have to be one step ahead of the competition. Content Strategy. Development. There.
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