• VERTICAL RESPONSE  |  FRIDAY, AUGUST 22, 2014
    [Social Media] Advice from a Social Pro: How to Engage with Your Audience [VIDEO]
    'In this episode of “The Magic @ Ball of Social Media,” we sit down with Tom Martin, Digital Marketing Strategist at Converse Digital and author of The Invisible Sale. The post Advice from a Social Pro: How to Engage with Your Audience [VIDEO] appeared first on VR Marketing Blog. Want more marketing tips and advice?
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Social Media] A Brief History of Marketing Technology (and Social Media Marketing)
    The creation of social media led to social marketing. The world of social media marketing exploded. Along with Facebook, other social networks emerged, with each one focusing on its own niche. However, unlike email, social media needs to be … well, social. Last Social Interaction.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Social Media] What Are Attribution Reports? [FAQs]
    For example, your email marketing could be the best place to get content in the hands of your customers, but your social media could be tanking. 'A marketer''s job isn''t easy. You constantly have to create content and promote it through different channels. So how do you do that? It''s called an attribution report. You are right!
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 21, 2014
    [Social Media] Bigger Facebook Ad Images: How to Prepare Yourself
    B2B Online Marketing Blog Social Media Strategies 'As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. The most notable change has to do with the increased size of ads on the right side of users’ news feeds. What Is Changing? bigger than previous ads. Increased CPC.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Social Media] 7 Local Business Listing Sites You Should Claim Now
    Business Management SEO/SEM Social Media bing business details business information Business Listings google local business listing local businesses local listing local listing sites local listings search engine optimization Siri website 'Finding time to update or create your online business listings can sometimes be a challenge.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 21, 2014
    [Social Media] What We Can Learn from Union Street Guest House’s Online Crisis
    The situation quickly spread among various business publications as well as social media. What We Can Learn from Union Street Guest House’s Online Crisis by Debbie Miller - Maximize Social Business. Social Media for Hospitality
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Social Media] 10 Blogs to Bookmark: Social Marketing Edition
    Last month, we posted our 10 favorite content marketing blogs ; this month, we’re covering off on another subject dear to our hearts: social marketing. Here are our 10 must-bookmark social marketing  blogs — who makes your top 10? Social Media Examiner. Check it Out:  Social Media Examiner. Kim Garst.
  • ENGAGE  |  THURSDAY, AUGUST 21, 2014
    [Social Media] Marketers’ Challenge: How to Replicate the Ice Bucket Challenge
    Keep it Social. Whatever your challenge, give it a social media structure. 'Forget Grumpy Cat and Ellen’s Oscar selfie. The ice bucket challenge is turning out to be THE viral trend of the summer, if not the year. Bill Gates has done it. On Monday, August 18, the ALS Association announced that it had received $15.6 Be Original.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 21, 2014
    [Social Media] The Glorious Unfolding: Taking a lesson from our younger selves
    Related Stories The power and perils of the pivot Straight talk on social media consulting Creating the beautiful blog with Stanford Smith. 'I recently had an experience that shook me up a bit. Maybe it will shake you too. Wall Street Journal column by Sue Shellenbarger  got me thinking about how I have grown as a person and why.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Social Media] Think You Know LinkedIn? 7 Common Myths Debunked
    Social Media 'Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Or how people connect with those outside of their immediate network? Or how to keep your entire network from seeing a tiny profile update? Read on to learn the truth behind some of the most pervasive LinkedIn myths.
  • FATHOM  |  WEDNESDAY, AUGUST 20, 2014
    [Social Media] A Round of Applause: A Successful Nonprofit Marketing Summit
    These sessions ranged from search engine optimization and content to social media. 'As I stood in the back of the room taking photos in what could potentially be described as a bit eccentric, I realized what an amazing scene was before me. On Friday, August 1, 2014 Fathom hosted its second annual Cleveland Nonprofit Marketing Summit.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 20, 2014
    [Social Media] 5 Small Businesses Excelling on Social
    'When it comes to social media, it often seems that large businesses get all the buzz, with high-profile marketing campaigns and monumental budgets. Here’s a look at five SMBS we found to be excelling on social media. Swiger’s social media presence is vast. Epicurean Connection. Website. Twitter.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 20, 2014
    [Social Media] China’s Response to Vine: Wanpai and Weishi
    China’s Response to Vine: Wanpai and Weishi by Miguel Roberg - Maximize Social Business. by kylebethhilfer Related Stories Pros & Cons of Running Social Media Geared Towards China In-House Demographics and Behaviors of Chinese Social Media Users How to Maximize Your WeChat Marketing Campaigns.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 20, 2014
    [Social Media] B2B Companies Use Twitter for Customer Support No Matter Their Size
    Dell scores in this regard by decentralizing their social media channels, and having a considerable number of their employees respond to customers region-wise. Social Networks Twitter 'The days when B2B companies picking up the phone or answering emails was good enough are long over. Photo credit: Flickr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Social Media] 3 Steps to Building a Better B2B Target Account List
    Related Stories Social Media Explained. guide to free and easy influencer research tools Three foundations of social selling (free eBook). 'By Eric Wittlake, {grow} Contributing Columnist. Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Really.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 20, 2014
    [Social Media] Did I Just Get a Google Penalty?
    Things like posting duplicate profiles, ignoring image restrictions, and even running a social media contest have to be done with caution. Violating the terms of service on any social profile, including Google Plus, is serious and may throw all your hard work building a profile down the drain. for Website Magazine.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Social Media] 6 Ingenious Microsites You Could Play With All Day
    BoltHouse Farms created the site to show people how many social media conversations were happening about healthy foods versus unhealthy foods. To do this, they collected food porn hashtags and tracked the kinds of foods we share on social media, then pit the healthy stuff, like #grapes, against the unhealthy stuff, like #icecream.
  • WRITTENT  |  WEDNESDAY, AUGUST 20, 2014
    [Social Media] 27+ Resources to Learn SEO Copywriting
    Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing – If you know who Lee Odden is, then you probably know that you should grab this book. 'Image source. Copywriting is how companies sell things online. And offline. Quality content is great. It’s necessary. Blog Posts/Articles.
  • ENGAGE  |  TUESDAY, AUGUST 19, 2014
    [Social Media] In a Data-Driven World, What Is Highly Effective in Social Media?
    If it’s to drive traffic from a social channel to your website, try posting on Twitter with only 100 characters, which allows you to include an image or a link. 'Tons of articles offer advice on what exactly is a highly effective post on Facebook, what’s the optimal tweet length, and what images create the highest number of likes or shares.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, AUGUST 19, 2014
    [Social Media] Marketing Engines as a Game-Changing Strategic Advantage
    You have to go to half a dozen different systems to get a consolidated report linking sales revenue back to their marketing sources across social media, web content, lead nurturing e-mails, and on and on. Marketing Engine as Competitive Weapon. More on that later, but first let’s talk about short-term low-hanging fruit…. Now what?
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Social Media] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools. Social Influence Tools. Though it''s gotten a bad rep as of late, Klout can help you gauge your social influence. ” Lovely sentiments. Atomic Reach.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Social Media] 8 Reasons Your B2B Website Is Ready For A Redesign!
    8) You Have No Social Media Presence: In this day and age you need to hop aboard the Social Media networking train if for no other reason than to establish credibility. 'By Dawn Gadless  | Business Development Director. Is your website turning potential customers and prospects away? Always be learning.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Social Media] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    b)  We consider what types of content will have the biggest visual impact to generate social shares. c)  We meet weekly to discuss ongoing client initiatives across teams (content, SEO, social, PR, etc.) a)  After a post has gone live, we inform everyone responsible for communication (PR, social teams, etc.) Have fun! Glitchska.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Social Media] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Rapportive is a Gmail plugin that gives a quick overview of your email recipients and prospects - including their picture, email, location, job title, and social networks, as well as any previous email interactions you’ve had with them. 'As an inside sales rep, your call plans most likely include effective email prospecting strategies.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 19, 2014
    [Social Media] 5 Social Hiring Hints for Busy Managers
    Social Hiring Hints for Busy Managers by Laurianne Laval - Maximize Social Business. Related Stories Using Social Media to Recruit New College Grads Looking For Talent? The Importance Of Storytelling In Social Recruitment. Social Recruiting It’s time to take the hiring into your own hands.
  • LEADERSHIP  |  TUESDAY, AUGUST 19, 2014
    [Social Media] B2B Lead Generation Served Las Vegas Style
    B2B marketers use an average of 13 content marketing tactics, with social media being the most popular at 87%. Although adoption rates for social media are high, B2B marketers are unsure of its effectiveness. 'Of Course It’s A Gamble! But Who Says You Can’t Win? What happens in Vegas, stays in Vegas. That’s what they say.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 19, 2014
    [Social Media] 22 Best Social Media Books of 2013 & 2014 Back to School Reading List
    As we enter the 2014-15 school year, regardless of our social media strategy, it’s time to take a step back and make sure that we have made use of all of the knowledge that surrounds us. 22 Best Social Media Books of 2013 & 2014 Back to School Reading List by Neal Schaffer - Maximize Social Business.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Social Media] 23 Terrific Email Marketing Guides
    ” Online events are also effective, while social media sharing buttons are at the other end of the scale, cited as “very effective” by only 9% of marketers. Opt in email marketing: 9 Powerful eMail Conversion tactics from the Pros by Razor Social. What worst practices or pitfalls should email marketers avoid?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Social Media] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    'How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! 1) Which of the following platforms is the only one that is among the Top 10 most popular social networking Sites for 2014? d) social media ads.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Social Media] Why You Need to Stop Neglecting Your Old Content
    While brand new content will get that initial surge of views from direct traffic, email, and social media promotion, it takes time for content to generate ample traffic from search. 'Raise your hand if this sounds familiar. As an inbound marketer, you work hard to keep your content engine going. Crazy, right? And, whaddya know? right?
  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 18, 2014
    [Social Media] The Rise of Social Leaders #SocBiz25 #SocBiz
    Recently, the Economist (@ TheEconomist ) revealed its list of Top 25 Social Business leaders. We rely on these incredible leaders in helping to shape the future of social business. If someone consistently has good experiences with individual social employees, they are far more likely to trust the brand as a whole.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Social Media] ALS Ice Bucket Challenge: Who really benefits?
    Related Stories Can Millennials and social media solve complex world problems? Five companies with a human social media presence Saving Savannah one tweet at a time Social Strategy for the Dogs. How social media is saving animal lives. Did social media really begin in 1984? Donate here.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 18, 2014
    [Social Media] Florida gets its own BtoB demand generation agency – Find New Customers
    Social Media. Filed under: B2B demand generation , B2B lead generation , Fearless Competitor , Find New Customers , Simple lead generation , Social Media. B2B demand generation B2B lead generation Fearless Competitor Find New Customers Simple lead generation Social Media Why does that matter? Lead Nurturing.
  • HINGE MARKETING  |  MONDAY, AUGUST 18, 2014
    [Social Media] Why Partners Don’t Develop New Business and What to Do About It
    Ways Your Professional Service Firm Can Start Using Online Video Today Does Social Media Help You Meet Your Bottom Line? 'Your accounting firm’s partners aren’t developing new business — and it’s starting to impact overall firm growth and income. Sound familiar? You’re not alone. Not always. The solution?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 18, 2014
    [Social Media] 4 Communication Tips for Ramping Up a New Inside Sales Client
    Patrice is an avid member of AG''s social media team. 'Ramping up on a new project can be stressful for business development and inside sales reps. There are many different marketing materials they need to read, and processes they need to understand, before they’re able to start prospecting. Training is rigorous and ongoing.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 18, 2014
    [Social Media] A Fundamental Guide to Email and Social Media Marketing for Non-Profits
    Fortunately, email and social media marketing are great ways to spread the word about your organization. “Email and social media marketing is easy and inexpensive,” says Jill Bastian, our Community Education and Training manager. Social media marketing is free. Email + social tip.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 18, 2014
    [Social Media] Blogging Strengthens Social Media Influence
    Blogging Strengthens Social Media Influence by Raymond Morin - Maximize Social Business. Related Stories 4 Ways To Involve Your Best Social Media Ambassadors Generation C: The Nine Spheres of Social Media Influence The Rise of Office Ambassadors and Social Media Influencers.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 18, 2014
    [Social Media] The Essential 8: Marketing Reports You Need
    First of all, executives don’t care about “soft” metrics like brand awareness, impressions, or followers on social media — even though those metrics help marketers improve performance, your CEO is more concerned with pipeline, revenue, and profit. How much profit was made last quarter vs. last year? New names.
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Social Media] The 4 Basic Elements of Inbound Marketing
    Search Engine Optimization, Social Media Sharing. When you blog and share those blogs on your social media channels, you establish yourself as an expert, build awareness, and gain credibility for your brand online. 'We’re going back to basics! Let’s say you’re shopping for a new bike. Inbound marketing at work. Takeaways.
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Social Media] Full-Service Technology Vendors: Marketing Automation Support and More
    Social media marketing. One team to consult when you want to launch a social media campaign. 'It’s a new world out there, and the traditional office is a thing of the past. These days, employees working for organizations across every industry are often working remotely, scattered across the globe. Email marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Social Media] Should you make the leap into sponsored content?
    have heard stories from PR people where some bloggers try to threaten their way to freebies and money with threats to destroy those who say no by writing against them on their blog or social network. 'The sponsored content wasps are swarming! This is a trend I predicted in the 2012 book Return On Influence. As The case for sponsored content.
  • WRITTENT  |  MONDAY, AUGUST 18, 2014
    [Social Media] 7 Lies About Freelance Writers You Believe
    While a degree means the writer probably has a good grasp of language and style, it’s no guarantee that they are educated with up-to-date information on  content and SEO , formatting, social media, trends, etc. 'Image source. Have you considered hiring a freelance writer but have a few preconceived notions that are holding you back?
  • HUBSPOT  |  SUNDAY, AUGUST 17, 2014
    [Social Media] This Week in Popular Content: Funny LinkedIn Endorsements, Website Launch To-Do's & Perfect Facebook Posts
    Social Media 'This week''s most popular content covered a wide range of subjects. About to launch a new website? We''ve got your checklist covered. Looking to craft the perfect Facebook post? We have the secret formula. Want to foster a better relationship with your counterpart in Sales? We''ve got a post for that. Tweet. Tweet. Tweet.
  • HUBSPOT  |  SATURDAY, AUGUST 16, 2014
    [Social Media] Why Bending the Truth to Make a Sale Isn't Worth It
    Or, they could take to social media to air their grievances, in which case … You cause damage to you and your company’s reputation. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Salespeople live and die by quota attainment. Let''s examine.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Social Media] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. media marketing.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Social Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Social Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Social Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. Online presentations can be embedded on a webpage or shared using email or social updates. are shared and linked using social media or email.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Social Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. media platform.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Social Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Social Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Social Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Social Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • LEADERSHIP  |  FRIDAY, AUGUST 15, 2014
    [Social Media] Interesting Infographics: Craft A Social Selling Routine In 30 Minutes
    'Social selling is crucial for impelling purchasing decisions – so where do you begin to create a social selling routine? In this infographic from The Social Wrap by Ben Martin , we are presented with a “cheat sheet” that can aid us in building a daily social selling procedure. And why do you need one to begin with?
  • WRITTENT  |  FRIDAY, AUGUST 15, 2014
    [Social Media] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
    Blogging is in many ways even more difficult to increase penetration than typical social media campaigns, if such a situation is possible, but not all hope is lost. Connecting with influencers on social platforms such as these can help you potentially tap into a new audience. Connect with Others. Give the People What They Want.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Social Media] The 12 Types of People You’ll Meet at a Conference
    Chances are, they have a lot of connections on social media and have connected to attendees through the conference hashtag ahead of time. You’ll find this person all over social media before you even arrive at the conference. Should you be networking to make connections with smart people? 1) The Networker. Events
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Social Media] Intermediate Techniques to Build a Better Email Marketing Campaign
    In addition to helping you manage your contacts and segment your list, or integrating your email marketing with your blog and social media presences, these programs can help you conduct “smarter” email marketing: Drip marketing. Now it’s time to step up your game and make your campaigns as effective as possible.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Social Media] CMO Warning: Don't Tie Marketing Incentive Compensation to a Metric
    Your team will start arguing with each other about why the leads from the blog should be counted as their leads toward their bonus because they''re responsible for social media, for example, and social media drives traffic to the blog. think that is a huge mistake. In Marketing, you need to use a lot more creativity.
  • ENGAGE  |  THURSDAY, AUGUST 14, 2014
    [Social Media] Email Isn’t Dead and We’ve Got the Stats to Prove It
    That’s ahead of social media, SEO and content marketing. Where retention is concerned, email came out nearly 20 percent ahead of the next closet marketing tool: social media. 'What’s the first thing you did after you woke up this morning? Email is important to consumers and brands. My answer: They’re wrong. Email is….
  • GREAT B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Social Media] Five Great Ways to Drive Brand Engagement
    Brian Solis recently posted a Slideshare titled  Relationship Economics , about the power of social media to brand a company for a big payoff with employees and customers. Get thee to a media coach, pronto! Following are five things every organization should do to communicate their brand clearly and stay ahead of the pack.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Social Media] 10 Questions to ask in a B2B Content Marketing Questionnaire
    or simply pique the interest of someone that wants to learn more about a product or industry (blog posts, industry news, social interaction, etc.). What are some of the leading social media resources in the industry? Can you please provide a succinct overview of your business? Identify the audience and write to their needs.
  • FATHOM  |  THURSDAY, AUGUST 14, 2014
    [Social Media] How to Benchmark Your Hospital on Social Media
    'Social media measurement is one of the universal struggles in social media marketing, and particularly in healthcare social media marketing. To answer these questions, we analyzed the social media presences of the Top 15 Health Systems, as determined by Truven Health Analytics.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 14, 2014
    [Social Media] Celebrating 16 Years in Business
    Then social media came into play; as more people found me online, it seemed redundant to actually get out and meet people when I could foster “relationships” so easily from my computer. 'This week marks my 16th year in business. Not the least of which my “baby” is now 17 and drives. networked. Kindergarten.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 14, 2014
    [Social Media] #ProspectingChat: Sales Enablement Goals and Best Practices
    She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. 'Today, we will be hosting our third #ProspectingChat on AG Saleswork''s Twitter account.
  • SAZBEAN  |  THURSDAY, AUGUST 14, 2014
    [Social Media] 4 Ways Your Marketing Fails
    There is great content ideas here for blogging and social media… What other ways does marketing fail? 'Trier (Photo credit: sazbean). Marketing is easy, right? Well, it doesn’t really have to be difficult, but it does require some forethought and planning. Customers Can’t Tell What You Do. That’s great.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Social Media] Lots of Vendors Can Help You Find Leads on the Web
    These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 14, 2014
    [Social Media] 5 Key Principles of Social Customer Service
    The world of social media is constantly evolving. However, the basics of social customer service and CRM aren’t. Key Principles of Social Customer Service by Sofie De Beule - Maximize Social Business. Social Media for Customer Support 'Customers are sick and tired of poor customer service.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Social Media] Why Marketing Operations is the Heart of your Marketing Team
    This is time they could be spending on acquisition marketing, customer retention, social media marketing, or whatever it actually says on their business cards. 'Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. was sure they didn’t need so many people for operations alone.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 14, 2014
    [Social Media] Social Media and the Stock Market: A Lesson in Global Manipulation
    Yet shockingly, the corporate and financial worlds have not yet grasped this aspect of social media. What happens when a company’s social reputation is left in the hands of a social media platform that can actually influence the emotional state of over a billion people? Social Media & the Stock Market.
  • MARKETING ACTION  |  THURSDAY, AUGUST 14, 2014
    [Social Media] Questions from the 5 Futuristic Email Tactics Webinar
    3)     Are you able to integrate email with social media and website landing pages connecting the lead data? Increase your opt-in conversion with social sign-in. Mine social chatter for email topics. Matt has already tackled many of them – take a look to read his insights  about B2B email tactics and marketing tips.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Social Media] Re-Imagine the Future with Social Leaders #SocBiz25 #SocBiz
    'Last week brought an interesting convergence of events, all focused on what the future of social business might look like. First, there was the official unveiling of the Economist’s (@ TheEconomist ) list of Top 25 Social Business Leaders. These 25 social business leaders will help shape the future of social business.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Social Media] How to Promote Your Content Using Paid, Earned & Owned Media
    It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. Media Relations. Native Social. Social Media.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 13, 2014
    [Social Media] Don’t Ignore These 10 Financial Services Marketing Trends
    Meanwhile, digital channels and data sources such as web analytics and social media continue to grow at an explosive rate, creating new integration challenges and adding complexity to connecting to and managing both online and offline content. Social Media Marketing will mature. Customer Engagement is not a passing fad. 
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 13, 2014
    [Social Media] How Marketing Can Collaborate with Sales to Create Engaging Content
    Be sure to encourage salespeople to create their own kinds of content as well: they can do things like reaching out to customers on social media or writing guests posts on relevant blogs. She''s also a writer and contributor to Social Media Today, Business2Community, Salon, ThinkProgress and NewsCred Go prospecting.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 13, 2014
    [Social Media] Content Marketing — “ Storytelling ” for Today’s Marketer
    Content Marketing — “ Storytelling ” for Today’s Marketer by Justice Mitchell - Maximize Social Business. Related Stories Social Deployment And Content Marketing are NOT the Same How To Grab Attention with Your Social Media Updates How to Make Your Content, Messages and Ideas Stick. Content Marketing
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Social Media] Google+ 301: How to Start and Grow a Community
    As with any social media platform, building an online community can be a great way to market your firm and connect with potential customers. Now with Google+ 301 under your belt, you’re ready to use this social media platform to find and connect with prospective buyers. Position yourself as an industry authority.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Social Media] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
    You can also use marketing automation on social by creating targeted lists of important contacts to monitor on social media and setting up email alerts for when one of those contacts mentions you (or a specified keyword) on Twitter. 'The following is an excerpt from our new guide, Inbound Marketing MythBusters. Email is dead.
  • SYNECORE  |  WEDNESDAY, AUGUST 13, 2014
    [Social Media] What Are Buyer Personas & Why Do they Matter?
    Having a good understanding of these personas will help you tailor your content , your email marketing, your social media campaigns. 'When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market. What Is a Buyer Persona? Headshot. Takeaway.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 13, 2014
    [Social Media] The power and perils of the pivot
    Sounds like a zero-brainer, given that Im in love with writing and storytelling, but it turned out to be a big-brainer for one reason: I run a semi-successful blog on creatives making a living online while showcasing my digital illustration work, geared towards clients in the social media / blogging crowd. I’m losing clients.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Social Media] Landing Page Best Practices You Should Still Test For Yourself
    Social Proof. Social proof can take many forms: Quotes, embedded social media posts , testimonials. Test whether adding social proof to your landing pages increases conversion rates. Think of how much bandwidth it would save you and your team! Navigation vs. No Navigation. Images and Video. Button Color. Follow-Up.
  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Social Media] Listen to the Voice of Your Employees #SocBiz #HR #IBM
    The entire book is very well organized and paints a vivid picture of how analytics can be used in todays social businesses, offering a detailed history of the kinds of changes the skillful deployment of big data can bring. The Enterprise Social Pulse Program. Supporting Human Resources.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 12, 2014
    [Social Media] 3 B2B Conversion Tracking Mistakes Not to Make
    Of course these are often the same people who then say things like Social doesnt work for our business or Where do you think we should increase our spend?. The more common scenario we are seeing has to do with social. However, that doesnt mean social is not impacting leadswe just have to look a little deeper.
  • FATHOM  |  TUESDAY, AUGUST 12, 2014
    [Social Media] Higher Ed Marketers: Stop Thinking about Leads and Start Thinking about Students
    You Dont Find Time For Social Media. When a student is doing research on your school, you can bet they are going to check out your social media accounts. Do your social accounts show what students experience at your school? 'Higher education marketers, I have some tough love for you. People are busy.
  • LEADERSHIP  |  TUESDAY, AUGUST 12, 2014
    [Social Media] 5 Ways to Recognize B2B Lead Generation Failure ���and Move On
    Hard to believe since everyone is going nuts with social media and content marketing. If your social media and content marketing activities are not grounded in buyer persona profiling, your time and resources are going to waste. 'Last week I talked about quick wins. The mind is everything.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Social Media] Top 6 Essential SEO Elements for Marketers New to SEO
    Then, pair the content you create with social media and youll be able to get more eyes on your resources. Social media paired with content marketing will also help with the next strategy we are going to discuss: link-building. Targeted, Relevant, and Rich Content That Is Updated Frequently. Easier said than done.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 12, 2014
    [Social Media] 3 Simple Ways to Make Email Marketing Work for You
    Integrate your emails with social media channels Email and social media marketing can work together to boost your business. That’s why you should link your social media accounts to your email marketing campaigns. 'No matter what your business, email marketing can work for you. Time is money.
  • BIZNOLOGY  |  TUESDAY, AUGUST 12, 2014
    [Social Media] Are anonymous communities most authentic?
    Content Marketing Crisis Management Social Media Marketing Alcoholics Anonymous Facebook Google Nymwars PandoDaily Reddit Robin Williams Secret and Whisper '“A s long as the roots of relationship are not severed, all is well. And all will be well in the communitys garden. There will be growth in the spring!” Maybe.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 12, 2014
    [Social Media] Bring Your Media Relations to Life with YouTube
    With the emergence of YouTube, video has gone from a costly, highly time intensive part of PR programs to something that can be used on an ongoing basis to support media relations … Continue Reading. Bring Your Media Relations to Life with YouTube by Maggie Patterson - Maximize Social Business. Media Relations
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Social Media] How to Create Content That Sells [SlideShare]
    This type of content isn''t self-promotional -- you typically use it to answer industry-related questions and address topics that''ll attract people to your website, entice people to follow you on social media, and spur visitors to give over their information to receive a free offer. But what does that actually mean? Content Creation
  • WEBBIQUITY  |  TUESDAY, AUGUST 12, 2014
    [Social Media] The Complete Guide to Google+ for B2B Marketing [Infographic]
    Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. About the author: Dave LJ is a financial expert who also studies and writes about social media’s use in business and marketing efforts. 'Guest post by Dave Landry. Need more details?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 12, 2014
    [Social Media] The Time for Twitter is NOW
    Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform: Twitter has momentum. Related Stories The Twitter Book that changed everything 25 ideas for your social media network strategy The essential guide to building your business through Twitter search.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Social Media] Nurturing Cold Social Leads is a Lot Like Online Dating
    never imagined that my depth of experience in the world of online dating would actually prove useful in my current career as a digital and social media marketer, but it has. Social Increases Your Reach. Social media has done for businesses what online dating did for singles. Soft-Touch Nurture for Social Leads.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Social Media] How to Create a Curated Blog Post [+5 Free Blog Post Templates]
    At HubSpot, we include at least one photo or image in every post we publish so that A) the content is more visual, and B) when the blog post is shared via social media channels, it’s accompanied by a thumbnail image to entice a clickthrough. Mind-blowing, right? Now before some of you get all "But content curation is lazy!"
  • FATHOM  |  MONDAY, AUGUST 11, 2014
    [Social Media] Increase Brand Awareness with Social Media Marketing
    'Why Social Media Matters & How Manufacturing Marketers are Lagging. Manufacturing marketers use social media platforms less than their B2B marketing counterparts as shown by CMIs 2014 Manufacturing Content Marketing Report. An engaging social media strategy is the answer to those pain points.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 11, 2014
    [Social Media] 4 Steps to Creating Advantageous Advertorials
    Enter advertorials, a type of content marketing that is seamlessly interwoven into the editorial content of news sites, or even print media. Advertorials, also known as native ads, are viewed more than four times as often as banner ads, according to IPG Media Lab. Advertorials also build brand loyalty and improve purchase intent.
  • BIZNOLOGY  |  MONDAY, AUGUST 11, 2014
    [Social Media] Detrimental SEO Myths Still Plaguing Online Businesses
    Today we have social media and RSS feeds and people automatically linking to everything else through CMS’s. And yes, you absolutely can and should use PR and social to nudge your top content along. However, the depletionrate of totalSEOtactics and strategies is nowhere near the growth rate of new things to try.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 11, 2014
    [Social Media] The Revenge of the Content Monster
    Content Marketing Random Rants ad agency B2B marketing bizmarketer content marketing content monster Elizabeth Williams email marketing green theatre Keebler Elves linkedin P-Cube sales squirrels social media 'I think it is fair to say that marketers have unleashed some pretty horrible things on the world over the years.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 11, 2014
    [Social Media] How to Keep Liars Out of Your Social Media Contests
    'Before you publicize your next big social media giveaway, consider the risks if the entrant who wins turns out to be a liar, drug dealer, porn surfer, or criminal. How to Keep Liars Out of Your Social Media Contests by Kyle-Beth Hilfer - Maximize Social Business. Social Media and the Law
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 11, 2014
    [Social Media] A guide to free and easy influencer research tools
    This application returns the top content in any category by the number of social shares. blog and am active on the social web so my score is probably higher than many of my students, for example. If you really want to get the inside scoop on social influence marketing fundamentals, you might also enjoy my book Return On Influence.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Social Media] 57 Little Things to Double Check Before Your Website Launch
    From data-driven content and downloadable documents to rich media such as videos and images, you want to make sure everything is in place, working properly, and looking beautiful. Lead generation forms, social sharing, CRM integration, and any other technology should work flawlessly across your website. Websites are complex. Design.
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