• KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Social Media] B2B Social Media: An Underutilized Method for Improving SEO Performance
    As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. As of last July, Pew Research Center found that 76% of online adults use social networking sites. So, Why Does Social Matter to B2B Companies?
  • PR MEETS MARKETING  |  THURSDAY, MAY 26, 2016
    [Social Media] PRMM Interview 21 with Scott Lum on content and social media marketing
    This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. We chatted about  content and social marketing, becoming a customer-centric organization, and advice for future marketers. Social media is actually a very critical component for a lot of the distribution.
  • KAPOST  |  THURSDAY, MAY 26, 2016
    [Social Media] Microsites and SEO: Why B2B Link Building Matters
    Valuable and relevant content is at the heart of SEO and adding an industry leader list or report component can amplify a microsite’s organic search value through natural backlinks from other trust-worthy sites and social media accounts. Everyone loves being called out for doing great work. But the benefit is two-fold.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 26, 2016
    [Social Media] Keeping your content promise, even when it hurts
    I have a friend who is a hard-working mom trying to establish herself as a social media advisor. have a friend who is a hard-working mom trying to establish herself as a social media advisor. have a soft spot for anybody trying to make their way in the world and do my best to help folks starting out in the field. Pop-ads.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Social Media] 9 Questions to Ask Before Creating Another Social Media Account
    The social landscape today looks a lot different than it did last year. At HubSpot, we've developed a series of questions to help folks determine if it's really time to create a new social media account. Questions to Ask Before Creating Another Social Media Account. 1) Is my persona on this network? Sound familiar?
  • KEO MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Social Media] KEO Marketing Wins Three 2016 American Business Awards
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz., About KEO Marketing. KEO News
  • CONTENTLY  |  WEDNESDAY, MAY 25, 2016
    [Social Media] How Wattpad Became the Hottest New Influencer Marketing Platform
    People don’t look at fiction writers as social media influencers. Part of being commissioned for brand stories is the promise that writers will use their social influence to amplify the content to increase reach. Or maybe you think about the 17-year-old Vine kid pranking his friends at a 7-11. The origin story. The draw.
  • CONTENTLY  |  WEDNESDAY, MAY 25, 2016
    [Social Media] Why Is It So Hard for Millennials to Become Content Strategists?
    Moreso than just about every other role in digital media, content strategists are hybrids. They are “digital natives” (a phrase we all hate but grudgingly use anyway), meaning they already possess skills like an intuitive understanding of social media and audience behavior. Possess a core skill set. 2. Great!
  • HINGE MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Social Media] Is Your Referral Program Getting You the Leads You Need?
    Make it clear how your content is relevant to their challenges and invite them to engage through comments or social media. Social media should form a central part of your referral program and content strategy—but taken alone, it’s not enough. Online and in social media. Making Your Expertise Accessible.
  • VIDYARD  |  WEDNESDAY, MAY 25, 2016
    [Social Media] Meet the Vidyard Team, Video Style – Jon Spenceley
    manage the majority of our paid advertising, all our social media channels and produce content for the Vidyard blog, namely my Video How-To series. They joke about being a media company that happens to sell energy drinks, and clearly it works. The title says it all, this is the part where you meet the Vidyard team. First Name*.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Social Media] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. But volume is not everything in social ads. Social Media Ecommerce
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2016
    [Social Media] 6 Cross-Channel Marketing Obstacles and How to Overcome Them
    You’ve got a great social media guy. So instead of looking at pages clicked or executions produced, start looking at cross-media metrics like what proportion of Tweet clicks segued into a phone call or what percentage of mobile visits led to a newsletter sign-up. Here are some of them. How so? fantastic web creative team.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Social Media] 7 New Twitter Features You May Have Missed
    One area where the pain of the character cap is particularly sharp is in adding media to your tweets. By default, media links can take up 23 characters in a tweet, which is about 16% of your allotted characters. This week Twitter announced that soon media (e.g., Social Media Content Marketing featured-1 Daily Weekly Canonical
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 25, 2016
    [Social Media] Demystifying Deep Linking in Your App
    Facebook’s App Invites allows users to select their own screen shot, image, or other media to accompany the deep link, but it can only be shared directly through a Facebook channel, such as Facebook Messenger, or a Facebook push notification. By Kiki Schirr, {grow} Contributing Columnist. By Kiki Schirr, {grow} Contributing Columnist.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 24, 2016
    [Social Media] CRM Evolution Conference: Mobile Really Does Change Everything About Marketing
    Instead, mobile is simply how things work whether the interaction is on the Web, in email, in social media, by text message, or, for the Luddites among us, by voice. The first was that customer systems should read most data directly from the system that created it rather than loading that data into a master database.
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Social Media] 7 Social Media Marketing Secrets No Marketer Wants to Admit
    Opentopic blog >> entrepreneur.com Talk to professional online marketers, and they’ll likely tell you about the raw power of social media marketing. Talk to business owners from an older generation, and they’re likely to tell you how social media marketing is a useless fad.
  • CONTENTLY  |  TUESDAY, MAY 24, 2016
    [Social Media] Will Brands Fund the Next Spotlight?
    ” George Wright-Theohari, founder of the London-based branding, design, and content company Speak Media, believes brands associate their names with serious writing to change the way people view them. The writer is sharing his content on social media. Brands Media Featured investigative journalism Sponsored Content
  • FATHOM  |  TUESDAY, MAY 24, 2016
    [Social Media] What the Rise of Platishers Tells Us About Content Management Systems
    Vital ) They comes behind only Sales Automation, Enablement, & Intelligence (220), Social Media Marketing & Monitoring (186), Display & Programmatic Advertising (180), Marketing Automation & Campaign/Lead Management (161), and Content Marketing (160). What is this group called, you ask? Platishers. What is a Platisher?
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Social Media] 2016 Social Media Marketing Industry Report : Social Media Examiner
    Opentopic blog >> socialmediaexaminer.com Do you wonder how your peers are using social media? In our eighth-annual social media study, more than 5,000 marketers reveal where they focus their social media efforts. This industry report also shows you which social tactics are most effective and.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Social Media] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MAY 23, 2016
    [Social Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MAY 23, 2016
    [Social Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MAY 23, 2016
    [Social Media] LeadTail Social Insights Report: How Top Marketers at Mid‐Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MAY 23, 2016
    [Social Media] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Social Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 24, 2016
    [Social Media] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 24, 2016
    [Social Media] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 24, 2016
    [Social Media] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 24, 2016
    [Social Media] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MAY 23, 2016
    [Social Media] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 24, 2016
    [Social Media] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Social Media] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Social Media] Content Methodology: A Best Practices Report
    and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Social Media] Staffing and Launching Your Content Marketing Program
    in new readers via search and social. return on social. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Social Media] Evangelizing a Content Marketing Program
    50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. could be Hollywood, could be Bollywood, could be the traditional media. 16% 2.9%
  • AKOONU B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Social Media] Be Experts. Start with a Buyer-Centric B2B Marketing Strategy
    marketing, product marketing, social media. marketing, and digital marketing h Content marketing 14 h Product marketing 15 h Demand generation 17 h Social media marketing 18 h Digital marketing 19 The essential elements. sales enablement to CTAs, social engagement, and website design, your strategy will guide.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 24, 2016
    [Social Media] The Mobile Marketing Disconnect CMOs Need To Be Aware Of
    In 2011 I wrote a piece entitled T he Major Disconnect Between Brands and Consumers When It Comes to Social Media. Social interaction - 33%. One of the first things I was taught in marketing school was I am not marketing to myself; I am marketing to the target audience. It sounds fairly simple, right? History Lesson First.
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Social Media] 2016 Social Media Marketing Industry Report : Social Media Examiner
    Opentopic blog >> socialmediaexaminer.com Do you wonder how your peers are using social media? In our eighth-annual social media study, more than 5,000 marketers reveal where they focus their social media efforts. This industry report also shows you which social tactics are most effective and.
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Social Media] 5 Musts Before Launching Your Social Media Marketing Campaign
    Seats are limited–secure yours now >> When you decide to pursue a social media campaign, it’s natural to get a bit excited. You’ve been thinking about the potential returns of social media marketing for a long time, and you want to start earning. Cognitive Technology Cmo cognitive technology
  • READYPULSE  |  TUESDAY, MAY 24, 2016
    [Social Media] [Videos] You Can’t Fake Influence – Authenticity is the Key to Influencer Marketing
    With the pervasiveness of social media and technology today, it’s hard to pretend to be something you’re not. And this includes brands who are trying to fake it too – paying social influencers big bucks to review, wear or use its products. Check them out to see why authenticity really matters in today’s social world.
  • READYPULSE  |  TUESDAY, MAY 24, 2016
    [Social Media] [Videos] You Can’t Fake Authentic Influence
    With the pervasiveness of social media and technology today, it’s hard to pretend to be something you’re not. And this includes brands who are trying to fake it too – paying social influencers big bucks to review, wear or use its products. Check them out to see why authenticity really matters in today’s social world.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Social Media] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    While social media sometimes gets a bad rep among professionals due to the endless posts about difficult math problems and memes, when done well, social media can be one of the most effective and underutilized channels for sales teams. As social selling magnate Nancy Nardin  would sa y, “Social is personal!”.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Social Media] 10 of the Best Brands on Twitter (And Why They're So Successful)
    I'll never forget what their Manager of Customer Commitment Laurie Meacham told me in an interview back in 2014 : We're all about people, and being on social media is just a natural extension of that. In fact, most of their social media posts aren't about smoothies or drinks at all. Follow @JetBlue. Follow @innocent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2016
    [Social Media] Someone’s making money off your copyrighted content (But it isn’t you)
    One marketing practice that seems to create confusion is content curation—sharing content created (and owned) by someone else on your website, social media feed, or other channel. economics of social media ethics Legal implications content curation copyright kerry gorgone law legal considerations problems with content curation
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 24, 2016
    [Social Media] How to Create Authentic Marketing with User-Generated Content
    Over the past decade, social media has completely transformed the way people create, consume and share content. Year over year, the sheer volume of content in the world has grown exponentially, and today, more than two billion user-generated photos are posted and viewed across social media platforms daily.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Social Media] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    There are seven key tactics or methods of demand generation : web insights and inbound marketing, content marketing, social media engagement, lead nurturing, lead scoring, measuring and optimization, and sales and marketing alignment. Social media marketing. Social networks today aren’t just a B2C marketing tool.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Social Media] Breaking Down Virality: An Analysis of 4 Posts That Went Viral
    In doing so, we examined four "viral" posts using our competitive intelligence tool to analyze website traffic, and BuzzSumo and SharedCount to analyze total social media shares. Faithtap.com -- a social website with interesting and inspiring videos -- shared a video of a dad singing an anti-bullying song to his daughter.
  • WEBBIQUITY  |  TUESDAY, MAY 24, 2016
    [Social Media] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. The event generated nearly 500 tweets (Social Media Breakfast attendees do like Twitter). What trends will drive B2B marketing over the next three to four years?
  • KEO MARKETING  |  MONDAY, MAY 23, 2016
    [Social Media] Sheila Kloefkorn of KEO Marketing teaches “How to Choose the Most Effective Marketing Channels for Your Business Model”
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz., to 1:00 p.m. The cost for non-members is $15.00. About KEO Marketing.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Social Media] 4 Content Trends Every Marketer Should Be Following
    Second, my main job for the entire day is to sit back and think about our industry—something I often forget to do while writing Facebook fan fiction or forcing my team to recreate March Madness with branded social media accounts. Content Marketing Media content marketing trends Featured platformsPoints to Red Bull logo.).
  • HALEY MARKETING  |  MONDAY, MAY 23, 2016
    [Social Media] What Can We Learn From Cracker Jack Changing Its Prizes?
    Conducting a search of news articles covering this announcement or doing a search on social media makes it sound like the United States just gave up one of its freedoms. Yes, we take to social media for fake outrage all of the time and this seems like one of those changes people hate just because it’s changing.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Social Media] 10 Online Lead Generation Techniques for Professional Services
    could have called this technique “social media,” but I wanted to make a point. The essence of social media is not which platform you choose. Professional services firms have been relatively slow to adopt online lead generation techniques. Online Lead Generation Techniques that Work. You benefit in two ways.
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Social Media] 10 Tips and Strategies for a Better Facebook Marketing Campaign
    When it comes to social media website players, Facebook is too huge to be ignored. Opentopic blog >> opentopic.com This is a guest contribution from Jerry Low of Web Hosting Secret Revealed. Cognitive Technology Marketing ROI Cmo cognitive technology
  • BIZNOLOGY  |  MONDAY, MAY 23, 2016
    [Social Media] The real value of engaging your audience in content marketing
    But now, fewer of us take our cues from the more traditional media and advertising outlets. There’s always been more value in earned media than paid advertising, but today the difference in value between the two is wider than ever. Consumers crave authenticity. Nobody was getting paid to tell us how great the music was. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Social Media] A course correction for influence marketing measurement
    But he has a large social media following. Because Mitch doesn’t build his social media celebrity by sending out automated tweets all day. They went out and talked to people instead of relying on data points pumped through a social media dashboard. The weird truth about social proof. WHAAAAT?
  • ACT-ON  |  MONDAY, MAY 23, 2016
    [Social Media] 15 Best Practices for Email Unsubscribes – With Examples
    Put another unsubscribe link in the header area of your email, like Orbit Media Studios has done: 2. Include prompts to follow you on social media on the final unsubscribe page. Social ) is asking people to switch to following her on social after they’ve unsubscribed. Why would lists be shrinking? Hardly. Win-win!
  • B2B MARKETING INSIDER  |  MONDAY, MAY 23, 2016
    [Social Media] Making Money with Social Media – 6 Rules for Marketers
    This is kind of the point of social media, except perhaps for LinkedIn. People go to social media to connect with their friends, to have fun, to be entertained, and sometimes to be […]. The post Making Money with Social Media – 6 Rules for Marketers appeared first on Marketing Insider Group.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Social Media] 7 Lead Management Tools That Will Save You Hours
    The app pulls updates from social media, recent emails, and other contact data into one place—allowing users to get immediately up to speed on their prospects. Sprout Social. Social media integration is an absolute must-have in any sales arsenal. Leads are great, but there’s a long road between a lead and a sale.
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Social Media] 10 (Almost) Effortless Ways to Boost Facebook Engagement
    The infographic below (from Digital Information World and Social Clinch) offers some great advice. I’ll highlight the tips before showing you the infographic. Social media is just that — social! And everything you post for your. Marketing Technology Cmo Digital Marketing undefined
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Social Media] 10 Tips and Strategies for a Better Facebook Marketing Campaign
    When it comes to social media website players, Facebook is too huge to be ignored. Opentopic blog >> problogger.net This is a guest contribution from Jerry Low of Web Hosting Secret Revealed. Marketing Technology Cmo undefined
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Social Media] 10 Tips and Strategies for a Better Facebook Marketing Campaign
    When it comes to social media website players, Facebook is too huge to be ignored. Opentopic blog >> problogger.net This is a guest contribution from Jerry Low of Web Hosting Secret Revealed. Marketing ROI Cmo undefined marketing roi
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Social Media] Pressure
    Coming out of World War II, the 1950s felt both socially conservative and deviant, politically secure and borderline spiraling out of control. However, demand quickly turned into a social anxiety to always have the “new and improved” version of everything. Marketers could look to media companies for guidance. Pressure. What did?
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Social Media] When You Stop Checking Facebook Constantly, These 10 Things Will Happen
    Opentopic blog >> lifehack.org Social media can be a great tool for keeping in touch with people, making new friends, and socializing effectively. Unfortunately not everyone uses it that way. For many, checking Facebook has become almost like a job. Marketing Technology Cmo Digital Marketing undefined
  • SALES ENGINE  |  SUNDAY, MAY 22, 2016
    [Social Media] 5 Megatrends that Have Redefined Selling - Insights from a Sales Rock Star
    First, I will layout the trends and will follow with some “insightful commentary” on how I am seeing these trends play out both for ourselves at Sales Engine Media, and our clients: 1. I had the pleasure of meeting one of the Bona Fide “Rock Stars” of the selling profession Friday morning in Mr. Neil Rackham. Well…not so fast.
  • OPENTOPIC  |  SATURDAY, MAY 21, 2016
    [Social Media] Maximize the marketing potential of any social media network
    Opentopic blog >> thenextweb.com Over the past few years, social media marketing has shifted a great deal, and we’ve almost reached a point where what works to drive engagement and clicks on a social network one day, may not the next. It’s an essential part of any social network’s progression.
  • OPENTOPIC  |  SATURDAY, MAY 21, 2016
    [Social Media] Maximize the marketing potential of any social media network
    Opentopic blog >> thenextweb.com Over the past few years, social media marketing has shifted a great deal, and we’ve almost reached a point where what works to drive engagement and clicks on a social network one day, may not the next. It’s an essential part of any social network’s progression.
  • CONTENT STANDARD  |  SATURDAY, MAY 21, 2016
    [Social Media] Are 2016 Messaging Apps Finally the Death Knell for Email?
    Over the years, email marketing has proven to be one of the most effective communication tools for businesses: It stood firm in the face of early messaging alternatives like AIM and MSN, benefited from a mobile shift, and has survived numerous death warrants issued by social media’s rise. It’s Monday at 6:29 a.m. You bet.
  • CONTENT STANDARD  |  SATURDAY, MAY 21, 2016
    [Social Media] Are 2016 Messaging Apps Finally the Death Knell for Email?
    Over the years, email marketing has proven to be one of the most effective communication tools for businesses: It stood firm in the face of early messaging alternatives like AIM and MSN, benefited from a mobile shift, and has survived numerous death warrants issued by social media’s rise. It’s Monday at 6:29 a.m. You bet.
  • JUNTA 42  |  SATURDAY, MAY 21, 2016
    [Social Media] This Week in Content Marketing: Advertising and Content Marketing Are Different?
    Finally, we can’t figure out why people are upset that Facebook uses human oversight to tweak the content of its news feed – just like every other media company. Sir John Hegarty on the perils of content marketing (8:15): Business Insider recently interviewed legendary British ad man Sir John Hegarty about the current state of digital media.
  • CONTENTLY  |  FRIDAY, MAY 20, 2016
    [Social Media] Inside the UK Government’s Controversial Content Campaign to Stay in the EU
    Both sides are leveraging a large social media presence, as well as key figures such as former Mayor of London Boris Johnson and Chancellor George Osborne. With just weeks to go before a referendum on whether to stay in or leave the European Union, the United Kingdom is divided. This spring, the UK government spent £9.3m ($13.5
  • HINGE MARKETING  |  FRIDAY, MAY 20, 2016
    [Social Media] How Business Development Roles Can Leverage Marketing to Close the Sale
    They leverage the Internet and social media—in addition to their personal networks—to evaluate service providers. Oftentimes this is done through formal research and supported by ongoing monitoring of industry communications, social media commentary, and other elements. growing number of buyers are digital natives.
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Social Media] 7 Steps to Brilliant B2B Marketing [Part 1]
    Putting all of your eggs in one basket may result in your company having a fantastic blog or social media presence, but you’d be missing out on some crucial tools that would support your efforts. 93% of B2B content marketers use social media (other than blogs). B2B marketing is a machine with different moving parts.
  • FATHOM  |  FRIDAY, MAY 20, 2016
    [Social Media] How to Close Your Marketing Skills Gap
    At this point, it’s almost habitual–and a little cliché–to talk about the rapid advancements in marketing. Consumer behavior and technology are difficult to keep up with, we all know that. The real question is–how do you find the talented marketers that will help you stay ahead of the curve? Conclusion. Did you like this post?
  • BIZNOLOGY  |  FRIDAY, MAY 20, 2016
    [Social Media] Full time, internship, or freelance?
    Whenever I’ve needed to bring more hands on deck to support my business in the past, I’ve often found myself stuck in analysis paralysis. It’s never simply the choice of who to bring on—it’s what type of engagement, and what standards and boundaries are going to define that relationship. Freelancers. Interns. Employees. Like this post?
  • CONTENT STANDARD  |  FRIDAY, MAY 20, 2016
    [Social Media] What Facebook’s Live Video Map Could Mean for Global Marketers
    And along with current media partners like BuzzFeed and Tastemade, Facebook will likely build out streaming capabilities across myriad outlets for people with all kinds of consumption preferences. Curiosity is a powerful motivator. Here are just a few of the ways in which it could make a huge impact on brand storytelling across the globe. 1.
  • CONTENT STANDARD  |  FRIDAY, MAY 20, 2016
    [Social Media] What Facebook’s Live Video Map Could Mean for Global Marketers
    And along with current media partners like BuzzFeed and Tastemade, Facebook will likely build out streaming capabilities across myriad outlets for people with all kinds of consumption preferences. Curiosity is a powerful motivator. Here are just a few of the ways in which it could make a huge impact on brand storytelling across the globe. 1.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 20, 2016
    [Social Media] Still Wondering How to Get Started in Social Media in 2016?
    It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who could use a good refresher on how to use it well. Perhaps you are not active on social media yourself. Social MarketingAnd it’s still growing.
  • HUBSPOT  |  FRIDAY, MAY 20, 2016
    [Social Media] How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
    Here’s how we do it: Scenario A: Deploy Emails > User Engages > User Provides Comments on Social Media (positive or negative). How we solve for it: Our social media team helps us monitor company mentions on Twitter for several hours after a large campaign goes live. You know what hurts ? Want an example? Design.
  • CONTENTLY  |  THURSDAY, MAY 19, 2016
    [Social Media] Does Censorship Kill the Appeal of User-Generated Content?
    It targeted a niche millennial audience, used cinematic visuals, and even partnered with social media influencers. According to Digiday, millennials claim that UGC is 20 percent more influential on their purchases than any other type of media. Coffin. Bill Cosby. Perky. Tacos. pic.twitter.com/E9YYSbZ9uj. Tell us your story.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 19, 2016
    [Social Media] 9 Content Marketing Gems Hidden Within Game of Thrones
    Studies show the average American consumes 33 gigabytes of media per day.  Creative examples might be to check out the questions readers are asking on Quora or LinkedIn Groups, collaborate with internal (SEO, social media, etc.) or external (PR, etc.) Because it’s badass.  Red Wedding, much? via GIPHY. Martin?  via GIPHY.
  • SNAPAPP  |  THURSDAY, MAY 19, 2016
    [Social Media] 3 Reasons Why No One Is Sharing Your Content
    One such engagement metric is social shares. Generating a high number of content shares on social media is key to overcoming engagement obstacles for a number of reasons: Social shares amplify your content. Social shares show social proof. Social shares impact SEO. No kidding, right? Content loading
  • HINGE MARKETING  |  THURSDAY, MAY 19, 2016
    [Social Media] 5 Branding Techniques that Do Double Duty
    Assuming that you accompany your blog posts with keywords and social media activity, a larger number of authors will also improve your website traffic traffic, boost Google’s opinion of your website’s authority, and, ultimately, help you be found online by prospective clients and team members. Additional Resources. How Hinge Can Help.
  • BIZNOLOGY  |  THURSDAY, MAY 19, 2016
    [Social Media] Your experience and qualifications are not differentiators!
    It builds great credibility, but it doesn’t differentiate me from other social media and LinkedIn marketing firms. B2B Marketing Digital Marketing Social Media Marketing Social Media/PR business experience Certification differentiator linkedin LinkedIn profile New York TimesHow I Communicate Business Value.
  • VIDYARD  |  THURSDAY, MAY 19, 2016
    [Social Media] Building A Successful On-Demand Webinar Strategy
    For example, you can include them in emails, link to them on your social media pages, and write blog posts based on them. This means you need to combine email marketing with social media marketing. Webinars are considered one of the top content marketing tactics, second only to videos. Readers love bulleted lists.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 19, 2016
    [Social Media] Research shows content engagement is disconnected from brand goals. What’s next?
    “Engagement” is one of the most intoxicating of social media measurements. To figure this out, we’re going to have to go old school and apply some online and offline polling, as we have done in traditional media for decades. I see too many marketers relying too much on dashboards. Reach. Brand resonance. Reach.
  • SALES ENGINE  |  THURSDAY, MAY 19, 2016
    [Social Media] B2B Content Marketing Strategy Should Focus on Developing Lead Intelligence
    In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation. How can sales use lead intelligence used to get in front of prospects?
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Social Media] Lead Generation Tweaks for Building a Better Sales Pipeline
    For example, you can nurture leads with content through your blog and social media, target them with email nurturing after they’ve triggered a whitepaper download, and follow up the download with a sales call. Say a lead engages seven times across social and content materials before receiving a call. 30% are not decision-makers.
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Social Media] Lead Generation Tweaks for Building a Better Sales Pipeline
    For example, you can nurture leads with content through your blog and social media, target them with email nurturing after they’ve triggered a whitepaper download, and follow up the download with a sales call. Say a lead engages seven times across social and content materials before receiving a call. 30% are not decision-makers.
  • ACT-ON  |  THURSDAY, MAY 19, 2016
    [Social Media] Blog ROI: 4 Tactics to Capture Greater Results
    Social shares. Increase your activity on social media, and measure the number of social shares that your content receives in order to quantify your success. The majority of B2B companies are blogging. But not all are experiencing excellent results. In fact, some are really struggling. But where should you start?
  • KEO MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Social Media] New Marketer’s Guide Delivers Five Advanced Content Marketing Techniques
    The company’s solutions include marketing strategy, brand positioning and messaging, inbound marketing, search engine marketing and optimization, website development, social media, pay per click and display advertising, local and mobile marketing and more. Phoenix, AZ.  But now it is too much. About KEO Marketing. KEO News
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Social Media] How We Grew Inbound Traffic by 300% in 6 Months
    Growing your business on social networks, building your email list or just marketing your business. We display how many other users are members of our list for social proof. We currently integrate with over 50+ services - including social networks and email providers. Get the integration announced on social media.
  • HINGE MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Social Media] Proven Business Growth Strategies
    From search engines to social media, buyers have a wealth of ways to learn about providers and solutions—and they’re using them. If you’re a salesperson, practice lead, business development specialist, or owner in the professional services space, there’s a very good chance you’re looking for real business growth. Figure 1. Relevant.
  • FATHOM  |  WEDNESDAY, MAY 18, 2016
    [Social Media] Tapping into Your Data Goldmine: Cross-Channel Knowledge Sharing
    Can your social media sentiment be used to provide new site content ideas? For offline advertising campaigns, this is a chance to use the demographic insights gained from online efforts, for example, to revise the media buy and target TV, print, or radio placements that better align with your audience. Why Should You Care?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2016
    [Social Media] 5 Key Ingredients of a Positive & Profitable Partner Experience
    Key Ingredient #2: Syndicated Content & Social Media. Serving up web content and social media takes time, talent, and resources that many partners just don’t have on hand. It’s never been more important to examine and improve partner relationships. Key Ingredient #4: Shared Analytics.
  • HALEY MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Social Media] Consider These Benefits of a Blogging Program [Infographic]
    Ask Haley Content Marketing Creative Insights Haley News Infographics Marketing Tips Recruiting SEO/Social Media Blogging Program Haley Marketing Group Recruiting Blog staffing blog Why BlogThe post Consider These Benefits of a Blogging Program [Infographic] appeared first on Haley Marketing Group.
  • ION INTERACTIVE  |  WEDNESDAY, MAY 18, 2016
    [Social Media] Optimizing Your Content for Account-Based Marketing
    To help with understanding the target, I visit social media channels such as LinkedIn to talk to people in a similar space. Social listening is a valuable tool for understanding what topics interest your accounts. Before we jump in, we need to first understand our current content approach and how ABM uses content.
  • CONTENTLY  |  WEDNESDAY, MAY 18, 2016
    [Social Media] A Transcript from Mark Zuckerberg’s Meeting with GOP ‘Thought Leaders’
    Why the organic reach for my conservative media company, The Blaze, has been slowly reduced… Dana Perino (Fox News): Us too! Sandberg: Social media reports are asking you why the hell you thought it was a good idea to be Ted Cruz’s vice president. Sandberg: Social media doesn’t pull this crap.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Social Media] 17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
    Like most of the other popular social networks, the folks at Instagram have made changes to its platform that make it easier for people to post and share videos. There are a lot of brands who are posting great photos on social media. The video encourages fans to submit ideas via social media using the #WhopperSign hashtag.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2016
    [Social Media] 4 Lessons learned from super niche marketing
    The smaller the market, the higher the short-term reward. 4) Ditch what doesn’t drive sales, even social media. And because they know what works best, they ruthlessly cut out what brings few or no results at all, e.g. social media platforms. Lesson: don’t get blinded by the social media hype.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Social Media] Medium for Publishers: What Media Companies Should Know
    Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. The new platform gives media companies new tools to express their own identities on the platform. So why should media companies take note of this new opportunity? Media
<< 1 2 3 ... 215 216 >>