• VERTICAL RESPONSE  |  FRIDAY, OCTOBER 31, 2014
    [Social Media] Your November Holiday Marketing Checklist
    Round up Last-Minute Shoppers Use the final week of November to cater to procrastinators on your email lists and elsewhere on social media with last-minute offers. 'As we turn the page on October and say “hello” to November, Thanksgiving is just around the corner. With it comes the 1-2-3 punch of Black Friday (Nov.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, OCTOBER 31, 2014
    [Social Media] How #TechnologyAndStuff became GM’s Oreo moment
    If a bureaucratic company with 1,000 lawyers like GM can embrace an embarrassment and use social media in a wise and fun way, maybe there is hope for all of us! In a world where traditional media often pokes fun at social media mess-ups, it is refreshing to see a traditional media mess-up become a social media success story.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 31, 2014
    [Social Media] 7 Killer B2B Halloween Marketing Strategies
    According to Ryan Young of KO Marketing: Just as everyone in grade school dresses up on Halloween, it seems as if every company and marketer has a way of sharing their opinions via blogs, social media, and much more. 'What can Halloween teach us about marketing? Give Bite-sized Treats Without Tricks. Vampires exist.”
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Social Media] How to Earn an Ivy league Degree by Wasting Time on the Internet
    Students are required to stare at the screen for three hours, only interacting with chat rooms, bots, social media, and listservs," reads the course description from UPenn''s website. He has also staunchly believes the internet doesn''t make us dumber, and that social networks aren''t a waste of time at all. The Course. exactly.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 31, 2014
    [Social Media] 31 Wicked Cool Benefits of Marketing Automation
    Marketing Automation can make social media less scary. 'Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. It’s one of the world’s oldest holidays and a patchwork of traditions and superstitions that span countries, centuries, beliefs, and religions. In other words, it’s awesome.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 30, 2014
    [Social Media] When best practice isn’t always the best practice
    'Social Fresh West 2014, billed as the “secret weapon for social media success,” delivered on that promise, as it wrapped up in sunny San Diego yesterday. This much anticipated conference brought together some of the brightest marketing professionals, thought leaders, and trendsetters in the social media space.
  • SYNECORE  |  THURSDAY, OCTOBER 30, 2014
    [Social Media] Ad Retargeting: It’s About Context, Relevance & Value
    Because ad retargeting is an especially effective branding and conversion optimization tool, it is often employed as part of a larger integrated digital marketing strategy, working in concert with paid and organic search, content, social, and email marketing to help businesses raise brand awareness and increase sales conversion.
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Social Media] Something Spooky Is Stunting Your Success: The 7 Growth-Killing Ghouls of the #Funnelpocalypse
    3) Don''t be a vampire to your community of social media followers. Inbound Marketing Social Media 'October in Boston is extraordinary. Between the crisp, dry days, vibrant fall colors, and eerie decorations covering townhouses and street lights all over town, it''s easy to get caught up in the Halloween spirit.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Social Media] Jeff Ogden of Find New Customers is one of the best writers in America!
    which was shared on social media hundreds of times. love to read comments and appreciate those who share on social media. Social Media is gasoline.” 'If everyone thinks Jeff Ogden of Find New Customers is a world-class writer, why does one part of one company say no? HubSpot Verified account ? HubSpot.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 30, 2014
    [Social Media] Connect the Online Dots with the Power of Google Plus
    Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Social Media] How I Grew GE by 242% in just 12 months and why my replacement failed
    love comments and those who share on social media. 'This is a great lesson for hiring mangers. What you think will work often does not. Like hiring the man who did the same job for the top competitor. Beth Comstock, CMO of GE. grew revenue from GE by 242% in just 12 months. This is also a lesson in how to manage a big account.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] Twitter’s new mega-partnership has interesting implications
    Related Stories 10 Reasons Twitter is essential to your content marketing plan The Time for Twitter is NOW The Twitter Book that changed everything 25 ideas for your social media network strategy The social media forecast: Cloudy! This is a deal that had been “years in the making.” It beat Jeopardy, remember?
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    Social media has contributed greatly, certainly, but so has the overall increase in web traffic, digital transactions, video and apps. 'Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. Even Salesforce announced their own Analytics cloud.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
    'Every organization is in the media business now , which means there’s a growing number of corporations that are building out full-blown newsrooms.By If you’re curious how other organizations are churning out content that arguably competes with mainstream media , or if you simply need some inspiration, this post is for you.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    'Would you like your social media strategy to help increase website traffic, leads and sales? Despite social media’s ubiquity and adoption by people, there are a lot of B2B companies that have not done much to leverage its power. lot of companies want to avoid the “ready, fire, aim” approach to social media.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    Take the opportunity to take a critical look at which media is the best fit for your content and where it’s likely to get most readership. If you manage social media for your CxO, go to them with ROI numbers in hand. Here’s a plan taking you from post-toast to sofa-time. Catch up on content marketing blogs. thousand?
  • VIRALLY BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] Is there a skills gap in the boardroom?
    Many have started using social media but as a broadcast tool not as an engagement tool and may have attended the odd course via a local social media guru but it probably has not changed sales. think it’s one of those similar situations to cloud computing, people say they understand what it is but do they? Why not?
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] Link Building Tips: Part 2- Strategies For Your B2B
    Take advantage of Google+: While most other social media posts and links are no followed, Google+ activity is not. 'Search engines evaluate the links pointing to your site to determine its trustworthiness, authority, and popularity. Like all other search engine optimization strategies, link building has evolved over the past few years.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] What the growth of inside sales means to B2B marketers
    Social selling tools. IBM, for example, provides social selling tools and training to its inside sales reps.  Each rep has a web page, containing a social media feed, a video self-introduction, and links to content; some are provided by marketing, and some are selected personally by the rep.  Video. Community. 
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] Marketing Opportunities on Douban
    Douban is the main review based social network site in China. Launched on March 6, 2005, it is a Chinese SNS community for users to share opinions and create content related to movies, books, and music. […] Author information Miguel Roberg This monthly Chinese Social Media column is contributed by Miguel Roberg.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    Schaefer , Educator, Marketing Consultant and author of Social Media Explained. Both are giving us better clarity than we’ve ever had with typical analytics. -   Douglas Karr , Author of Corporate Blogging for Dummies , Founder of the Marketing Technology Blog , CEO of DK New Media, CMO and co-founder of CircuPress. Mark W.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] Finally, Small Business Social Media is Evolving
    These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” Instead of the more traditional “get-more-likes-and-followers” social marketing techniques, more businesses seem to be asking the question: “How do we like and follow our customers?”
  • WRITTENT  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] Anatomy of a Perfect Blog Post
    “Racy” and provocative headlines stand out in social media and in search engine results, powering up your ability to capture more first-time visitors to your website. Requesting that readers share the blog on social media. 'What is the secret behind the perfect blog post? The answer is yes. Share an anecdote.
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] Content Calendar for Content Marketing
    'I have been working with one of our clients for a few years on their search and social media campaigns. Social media metrics that are provided in Facebook Insights including which posts generate a conversation or motivate someone to take an action. In general, the dashboard includes the whole 9-yards.
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 28, 2014
    [Social Media] 6 Ways Competitive Analysis Benefits Your B2B Marketing
    Are your competitors on social media and you’re not? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? 'In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Not doing?
  • BEYOND  |  TUESDAY, OCTOBER 28, 2014
    [Social Media] The age of Social Media. Literally.
    'I took part in a pub last week, where my team finished a very respectable joint second. Given that there was a prize for placing so high (a £25 bar tab), but not for third, a tie-breaker was required
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Social Media] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    After coming to this realization, I began to question, can social media marketers learn a thing or two from Kim Kardashian’s social media marketing strategy? Let’s delve into the key ingredients contributing to Kim’s success and uncover how social media marketers can keep up with her. Kim K.’s online
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Social Media] The dashboard has finally been perfected
    'One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. AddThis.
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Social Media] Online Ad Spend: Still Rising, Trending Mobile & Social
    Perhaps most interesting is the nature of this growth, which reflects a steady shift away from more “traditional” search and display advertising formats to newer platforms like mobile devices and social channels. Getting Social. Social media represents another huge growth area for online advertising, with social ad revenue topping $2.9
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 28, 2014
    [Social Media] Why You Don’t Want Tsu Social Media?
    'I’ve moved to yet another social platform. People flock to new social media sites all the time. Recently, I signed up for the Tsu social media site and was met with great reproach. Wade is a full time blogger and social media psychology expert. by Wade Harman - Maximize Social Business.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 28, 2014
    [Social Media] The Time I was a Featured Guest on Hubspot TV
    We love comments and those who share on social media. Social Media is gasoline. 'Jeff Ogden of Find New Customers was once a featured marketing expert on Hubspot TV with Karen Rubin and Mike Volpe. You can follow both of these Hubspot employees on Twitter or Jeff Ogden of Find New Customers too. That is nine years old!
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Social Media] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    At first, I didn’t buy into the “social selling”craze. d see social media experts popping up everywhere, claiming that social selling was the wave of the future. Who the heck wouldn’t want to try social selling with a stat like that? Would I leverage social media exclusively?
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Social Media] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    You probably read my post on social media lingo. It was written up as an executive dictionary on social media terminology and the audience found it to be a great resource they wanted to share. Let employees promote your brand on social media: Your employees are your biggest pool of content creators.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Social Media] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Social Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Social Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Social Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. Online presentations can be embedded on a webpage or shared using email or social updates. are shared and linked using social media or email.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Social Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. media platform.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Social Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • SAZBEAN  |  MONDAY, OCTOBER 27, 2014
    [Social Media] Sharing for Engagement on Twitter
    'Content, as we say in the social media biz, is king. It’s what drives the social media machine, garnering likes, gathering retweets, and being spread virally through shares. Of course, how you share that content is largely determined by which social media platform you’re using. Be Concise.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 27, 2014
    [Social Media] 7 Ways to Host a Killer Contest on Pinterest
    Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. social media specialist, she is the Principal and Founder of J Campbell Social Marketing, a boutique digital marketing firm in Beverly, MA. Author information. Julia Campbell.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Social Media] The Importance of a Good Leadership page – Rob and Deploy Ideas
    I’ve been talking with a cool company called Conversant Media. The Kinaxis leadership page is a LOT better than the Conversant Media leadership page. Sorry Conversant Media. We love comments and those who share on social media too. It’s at the top of this blog now. Take a look at their Leadership page.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Social Media] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    This professional social media giant boasts 240 million active users, 79 percent of which are age 35 or older and earn an income of more than $75,000 a year. If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. Social media marketing is about relationships.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Social Media] Is there a “content pattern” that builds a brand?
    For my audience, this might be how-to articles like “ 25 ideas for your social media network strategy.” Certainly not on the scale of Nike, but occasionally I write a post that gets more than 3,000 social shares and exceeds 10,000 page views. 'Everybody wants their content to go viral. Even an individual blogger?
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Social Media] 12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]
    So, to help you optimize your Twitter presence to generate leads and sales, HubSpot teamed up with Market Domination Media to create the infographic below. Social Media But simply knowing that Twitter can make you money isn''t enough: Marketers need to be armed with the best way to execute on this knowledge. 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 26, 2014
    [Social Media] 5 Tips For Maximizing Your Video Marketing
    You probably know it’s important to use videos in your marketing campaigns because it increases engagement, improves click-through rates, and has the capability to spread like wildfire across social media; however, you may be confused about exactly how you should use video in your marketing campaign. million words.
  • CRIMSON MARKETING  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] Infographic: What Are The Top Digital Priorities for CMOs in 2015?
    The infographic below will tell you what CMOs plan to do in 2015 as it relates to: marketing consulting, social media strategy, content marketing, and marketing analytics. 'As the end of the year draws closer, many of you are beginning to wonder what will 2015 look like? What do I, as a CMO or team member to a CMO, need to plan for?
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] New Facebook Admin Changes
    Having difficulty with social media management ? Facebook social media Facebook Admin 'Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. Users can still use the top drop down arrow (#1) to choose the Page they wish to administer. This is where I get a little excited.
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] New Facebook Admin Changes
    Having difficulty with social media management ? Facebook social media Facebook Admin 'Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. Users can still use the top drop down arrow (#1) to choose the Page they wish to administer. This is where I get a little excited.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] How to Annotate a YouTube Video [Quick Tip]
    Social Media 'Ever wondered how to make those clickable buttons that show up on some YouTube videos? Wonder no more -- I''m here to teach you how. And, as it turns out, annotating YouTube videos is actually really simple. We annotated one of HubSpot''s YouTube videos  to show you how the process is done. Notes are also linkable.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] 12 Images You Should Share on Social Media
    'Posting photos to social media is one of the fastest, easiest and fun ways to promote your business as well as boost engagement with your audience. Which of these photos garners your business the most engagement on social media? The post 12 Images You Should Share on Social Media appeared first on VerticalResponse Blog.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] 4 AdWeek marketing lessons for small businesses
    Representatives from Facebook, Yahoo, and major-media publisher Condé Nast were all on hand to talk about upcoming initiatives and success stories at their companies. 'Earlier this month, Advertising Week was held in New York City, and it featured some of the biggest brand names in the industry. Lesson #1: Expand Your Audience.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] 10 Ways to BOOST Your Social Media Traffic
    'Social media can be an incredible source of traffic. One of the best things about social media is that you get […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Social Media Traffic Generation by eduardogaleazzo.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] The Best White Paper on B2B Demand Generation Ever Written!
    The person who shares this post on social media the most will get a $10 iTunes gift card. 'How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. More and more people are finding this blog each and every day. Thank you so much! So it is extraordinarily well written.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] Everybody Loves Zombies? How the Undead Helped Build a Burger Empire
    Tell me about how that social media presence grew -- did the zombie theme just make it happen, or did you work at it? Who runs the social media accounts? So they''ve both got a good sensibility about what will work on social. Bringing you the menu from that zombie burger place. Such a cool content story.  Always.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Social Media] 5 Steps to Build a Community of Engaging Fans through Social Media
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Social Media] Are you tired of playing Google’s game?
    know of many companies that see a huge uptick in site visits and social media mentions every time their newsletter hits the virtual streets. The better your content, the more opportunities it’ll get to be reposted across social media channels and drive even more traffic. One minute, everything is cool. Newsletters.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Social Media] How to Personalize Customer Interaction on Social Media With Data
    Social […]. This monthly Social Media for Customer Service column is contributed by Sofie De Beule. She blogs to show brands how to use social media to create an engaging online presence. Her work has been featured on Social Media Today. Social Media for Customer Support
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Social Media] Sorry Toto. We’re not in NYC any more.
    We love comments and those who share on social media. 'Find New Customers is in Tampa/St Petersburg and  not Long Island, NY. This blog is more popular than it has ever been. Thank you so much! still get lots of emails from my former life in Long Island, NY. But Find New Customers is now in Tampa/St. Thank you dear readers. Do it now!
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Social Media] 43 Bright Ideas for Promoting Your Lead Gen Content
    Social Media. Posting on social media is probably something you''re already doing -- but below are a few ways you can take your promotions up a notch. . Other Social Channels. 21) Include social sharing buttons on the thank-you page of the content. But that''s where lots of us get stuck. What  Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Social Media] The Un-Tapped Value of Employee Social Capital
    Why should any business owner like social media? Because social media connects people – employees to other employees, employees to customers, business and IT decision makers and vice versa, customers to customers, and so on. Social capital (really not an oxymoron!) The value of internal social media use.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Social Media] What Do Fashion and Marketing Have in Common?
    Look at all the channels we have, and look at all the ways social media gives us to engage one-on-one. 'Attended a marketing conference lately? Dreamforce is an event devoted to enhancing the user experience and accelerating innovation. It’s been described as the Super Bowl of cloud conferences (and also the Burning Man of…).
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Social Media] What Do Fashion and Marketing Have in Common?
    Look at all the channels we have, and look at all the ways social media gives us to engage one-on-one. 'Attended a marketing conference lately? Dreamforce is an event devoted to enhancing the user experience and accelerating innovation. It’s been described as the Super Bowl of cloud conferences (and also the Burning Man of…).
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Social Media] 5 tips to amplify your YouTube video and get more views
    This set of 7 animations about Social faux pas (we didn’t make this). Ask your colleagues to share it on their social accounts. B2B Marketing Social media Content marketing Technology 'We all want our videos to go viral on the Internet, don''t we? But fear not, there is hope for your video. Add a link featuring your CTA.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Social Media] How Hospitals Should Respond to Ebola on Social Media
    good communication tool to use for this purpose is social media. Don’t neglect your community and patients when they are already posting questions or comments on your Facebook page or through other social media channels. The post How Hospitals Should Respond to Ebola on Social Media appeared first on Fathom.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Social Media] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    'Sharing on social and surfing on mobile , smart local deals tied up in a string, isn’t SoLoMo your favorite thing?! Whether surfing for information on the web, checking the latest status update on social media, or playing a game on an application, our smartphones and tablets are an extension of ourselves—and marketers are taking notice.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [Social Media] How To Build An Army Of Volunteer Contributors For Your Blog
    How Business2Community Built A Successful Media Company With No Employees. Back in 2009, two of my employees helped me start B2B Marketing Insider  for my own rants and raves in content marketing, social media and marketing strategy. Business 2 Community built an entire media company using an army of volunteer contributors.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Social Media] 3 Don’ts of small business content marketing
    Small is beautiful because small firms can have a more intimate relationship with their clients through both, social media and offline interactions. Don’t neglect the power of social proof. Social proof is simply the tendency of people to look for affirmation of their decisions in the behavior of others. Don’t fight this.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Social Media] Thought Leadership, Why’s That Important?
    Social media is a friend of mine! Okay, so social media has been around for quite some time and it has proved to be more than just a fad, so make sure you are using this to your advantage. They are following you for a reason, social media isn’t just a popularity contest anymore. Telling a story.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 22, 2014
    [Social Media] Are You Using Automation Tools to Help in Social Media?
    When it comes to social media, it’s no different. We should be focused on content and use automated tools to help spread the word on social platforms. Scheduling to publish content is very easy across your social media accounts. 'We’re all trying to do more with less. Courtesy of: SurePayroll.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Social Media] Can Marketers Predict and Measure Influence, Down to the Dollar?
    'By Kerry Gorgone, {grow} Contributing Columnist Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. Instead of guessing based on follower counts or shares, what if you could dig deep into customer data and predict which customers would drive more spending through social media?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Social Media] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    For example, instead of spending all of your time manually going through the news or your social media accounts, you can get alerted by the things that are really important to you. . Tempo pulls in information from your emails and connected social media accounts. 'Want to track your packages with the swipe of your finger?
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Social media can grease the wheels of your inbound marketing. Except in the case of inbound marketing, it’s social media. Social media is to inbound marketing what WD-40 is to a mechanism that is not moving. Social media can attract more visitors to your site. Here''s how. Or not moving well.
  • CMO ESSENTIALS  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] Zombie Marketing Tactics: The “Dead” Practices That Still Have Life
    Not at all, in fact, breathing new life into “dead” marketing tactics is actually a savvy way to capture or recapture mindshare in the media, channel, or technology gaps that others have left behind. Some said social media would kill email. 'Is print really dead? What about email? Did video kill the podcast star? Or is it?
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] Why Is No One Paying Attention to My Content on Social Media?
    If you want to get ahead in today’s over-saturated market, the answer is social amplification. What is social amplification? Amplification is definitely the latest social media marketing buzzword, but what does it actually mean? The post Why Is No One Paying Attention to My Content on Social Media?
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 43 Tweetable Answers to Top Questions About Twitter
    Using Visuals & Media on Twitter. Using Visuals & Media on Twitter. 23) Should all my tweets have links or rich media? Every tweet should have a clickable component that connects it to a larger message, whether that’s a hashtag, link, or rich mediaSocial Media was dubbed "Queen Tweet.". anum).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] Tips to Amplify Your Lead Gen with Next Gen Social Data
    'Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux , CEO of Attentive.ly , a next generation social media listening tool which enables modern marketing teams to leverage rich social behavior data to personalize marketing content to their customers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] Content Marketing and Halloween: 5 Eerie Similarities
    How this relates to content marketing : Just as everyone in grade school dresses up on Halloween, it seems as if every company and marketer has a way of sharing their opinions via blogs, social media, and much more. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    What’s more, only 16% of CMOs have integrated customer touchpoints across physical and digital channels to what they consider “a large extent,” and only 20% are using social media to a large extent. But, like Traditionalists, haven’t begun to fully take advantage of the data and analytics social media offers. It’s true.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] The ole one two three four five six seven punch
    Even the Pity Mention is a Media Mention. As part of the campaign, I’ve partnered with a top-50 social media influencer to help me extend my network. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 3 Free Tools to Create an Awesome SlideShare Presentation
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Free Tools to Create an Awesome SlideShare Presentation by Ann Smarty - Maximize Social Business. This time let’s share some tools that will make a presentation creation a breeze!
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    Think of them as concise guides to terms, commands, or symbols, or other things like this laundry room cheat sheet from PartSelect or HubSpot''s cheat sheet for social media cover photo dimensions. 'What does being in a "content rut" mean to you? We''ve all been there.) So don''t shy away from new formats. 1) Cheat Sheets. 4) Courses.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 11 Remarkable Guides to Marketing, Search, and Life
    For instance, you could give them a shout out on social media channels, share their content, showcase their work at your office and talk them up to your other customers. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective?
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    From social media to mobile marketing, remarketing, content marketing, interactive webinars, and beyond, you can explore multiple channels and platforms. 'In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. On the contrary, it is even more critical.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] Mobility, mobile commerce, and the worst apps in the world
    gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. ” And perhaps it is finally true.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] Message Personas: 40 Questions for your Buyer Personas
    Is social media a main source of peer-to-peer engagement and sharing? 'People don’t remember what you say, they remember how you made them feel.  So all of your fancy acronyms and business speak is just a waste of time. Enrich your marketing database with persona attributes for better targeting and segmentation. Describe yourself.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Social Media] How to Leverage New Media & User Experience in Your Digital Marketing
    The digital age has already arrived and we need to embrace it before we are blurred out of this valuable new media picture. digital marketing , social media marketing , user experience 'Since the launch of the Kindle back in 2007, the publishing industry has changed forever. PICTURE THIS - User Experience = UX.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Social Media] How to Leverage New Media & User Experience in Your Digital Marketing
    The digital age has already arrived and we need to embrace it before we are blurred out of this valuable new media picture. digital marketing , social media marketing , user experience 'Since the launch of the Kindle back in 2007, the publishing industry has changed forever. PICTURE THIS - User Experience = UX.
  • SYNECORE  |  MONDAY, OCTOBER 20, 2014
    [Social Media] Align Your Brand Messaging, Start From the Ground Up
    Before creating your next content calendar, strategizing your next social media campaign, or undergoing your next website redesign project, ensure the alignment of your brand messaging. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention.
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 20, 2014
    [Social Media] This is the week that was: Pitches, Emails and Jelly
    Social media tip of the week. 'The best of the best in B2B marketing. It’s been a crazy old week over in Earnest towers, but never so much that we couldn’t squeeze in our weekly round-up of the best articles for you to peruse over a nice cup of coffee. Enjoy. SlideShare : the dark horse in any marketer’s arsenal.
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Social Media] 5 Tips for Improving Your Presence on LinkedIn [SlideShare]
    Social Media 'What do you do when you either meet someone in a business setting and you want to find out more about their career? You look them up on LinkedIn, of course. LinkedIn is the number one place to show off your career successes, rewards, and goals so business contacts can get to know more about your professional experiences.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Social Media] Understanding How to Engage a Growing Anti-Advertising Audience
    Marketers must engage customers not only where they are online – using search, social media, and communities – but use the relationships they have built to our advantage by letting them do the talking for us. Here are three key points we took away on what marketers need to embrace in order to break through the anti-advertising barrier.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Social Media] The Awesome Power of Persistence
    Please share it for my client with all your social channels. We love comments and those who share on social media. 'When Find New Customers client Mintigo , Predictive Marketing Made Easy, was having problems getting something published, their head of content marketing, Sophia, asked Jeff or advice. Follow me on Twitter here.
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Social Media] Tell Your Company Story through Your Blog: Here’s How
    Content Marketing content strategy digital strategy internet marketing strategy marketing strategy social media strategy '57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But not all blogs or content prove effective. Marriott on the Move.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Social Media] 8 Ways What You Write Will Affect Your Bottom Line
    In an amusing and horrific story, Vox Media stated that the U.S. Do you feel confident about a company when their social media or blogs haven’t had a fresh post in months or even years? It may easy to write a blog or social media post, but it is not easy to do so in such a way that makes sales. Be Relevant.
  • BIZNOLOGY  |  MONDAY, OCTOBER 20, 2014
    [Social Media] 26 reasons digital marketing matters to the C-Suite
    'Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study).
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Social Media] Track Exactly Who’s Watching Your Videos in Emails
    From social media channels, blog posts, NFC tags, QR codes; there’s any number of ways to get people to watch your video. 'As online video becomes increasingly popular, the methods you can use to distribute videos are increasing too. Still, there’s something to be said for a good ol’ fashioned email. It looks something like this: Wow!
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 20, 2014
    [Social Media] 15 Steps to Building a Better Facebook Contest
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 15 Steps to Building a Better Facebook Contest by Jim Belosic - Maximize Social Business. That’s why so many companies run them. Facebook
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Social Media] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    households was later converted to paid circulation and is still beats such titles as Food & Wine , according to Julie Fleischer, the company’s director of data, content and media. ” But she said Facebook and other social media actually have led many marketers to de-value content by thinking of the distribution as free.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Social Media] Social selling, social business, social employees and other hype
    Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore! The social enterprise Let’s say you walk into France one day and announce that they need to be more like Russia. In less than a month, the social enterprise effort was disbanded. The social enterprise.
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