• CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast]
    David pulls back the curtain for us in this episode of Moneyball for Marketing, where we see the marketing technology tools and tactics he used to develop Pluribus’ automation, social media and content driven marketing system. With the limited headcount and budgets of many marketing organizations, this is easier said than done.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] Clueless Hiring Managers – Check out this example
    also know social media and I have over 6,100 twitter followers (all real people) and over 45 LinkedIn recommendation too. We love comments and those who share on social media? Social Media is gasoline.” 'For the role of Chief Sales and Marketing Officer. “Why depend on others? What do you think?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    Peg Fitzpatrick ( @PegFitzpatrick ) and Guy Kawasaki ( @GuyKawasaki ), Canva social strategists and evangelists, shared their keys to the perfect social media post. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] My Top-5 Most Compelling Apps
    have to share my contacts over my iPhone 5, Android Nexus 5 , iPad Air, Nexus 7, and across my social networks, my Google Apps mail, and who knows what else. It’s like a social media listserv. My Gaggle is comprised of people who have subscribed to my social media feed. Circloscope. FullContact. Scrubly.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] The Power of Emotion in Online Video
    Kids are not the only ones who make buying decisions […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. He has created videos for Fortune 50 companies.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] Check out Resources at Find New Customers for great free B2B marketing content
    Social Media. love comments and those who share my posts on social media too. 'Find New Customers looks better than ever, thanks to my good friend Arthur Germain of Communication Strategy Group , who did tons of work to improve it. Thanks Arthur! Book a meeting to bent your issues to me. Download it and read it today.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] A Simple Formula for a Stellar LinkedIn Recommendation [Quick Tip]
    Social Media '"Lisa has recommended you!". Awww, she has?! When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. But for some reason, I always get writer''s block. Unfortunately, simply writing "Lisa is the best!!!!" Ambitious?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] Your social media strategy plan: Where do you START?
    'When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. And by the way, your social media initiative doesn’t start with a Facebookpage. Social media policy Any company, large or small needs to have a social media policy.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] 6 Strategies to Help You Unify Sales and Marketing Teams
    Sales should know how social media campaigns work. 'There are many theories out there as to why marketing and sales don’t always get along. If we’re being honest, we know there is generally a natural divide between the two groups in an organization. Leaders spend hours or days or months managing squabbles or fighting over numbers.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Social Media] Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video
    'Over the years, I''ve noticed that there are certain brands that have managed to stay on top of cool social media trends. It''s a perfect way to deliver a message to social media users with short attention spans. Step 6: Share away on social media! Social Media Just remember: Move slowly.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [Social Media] Three Important Elements of a Powerful A/B Testing Strategy
    Related Stories Social Media Week Chicago: How to Integrate Stats Into Your Marketing Social Media Week Chicago: Elements of Word of Mouth Marketing Social Media Week Chicago: Building a Tech City with Rahm Emanuel. proper A/B test has two variations of a web page – the A and the B version. General
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 29, 2014
    [Social Media] Your Feedback is Needed! This Year’s B2B Website Usability Survey
    Third and finally, as heavy as we recommend, integrate, and execute social media campaigns ourselves, we were surprised to learn that social media’s impact on the buying process appears minimal. Once B2B buyers get to the vendor website, social media plays much less of a role in validating the buying decision.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 29, 2014
    [Social Media] The Complete Guide to Holiday Email Marketing
    For example, let’s say you ran a 20 percent off pre-Thanksgiving sale that you promoted via email and social media for two weeks leading up to the big one-day event. Consider hosting this day in early December and invite people via email and social media. November: the social media month. November 27.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 29, 2014
    [Social Media] Reaching China’s Wealthy Millennials on Social Media
    'Over the last few years, there have been many articles about social media in China and the large active monthly users, but often times the media fails to capture the larger social problems facing China. This monthly Chinese Social Media column is contributed by Miguel Roberg. Chinese Social Media
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 29, 2014
    [Social Media] 10 Great Marketing Tips from Find New Customers
    Please share it on social media too. 'Here are 10 #Marketing Tips I presented to a 100 employee Saas software company in Cambridge, MA recently. They loved these tips and for good reason. These tips come from the award-winning marketing expert, Jeff Ogden  President of Find New Customers , who has never once sued a client.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Social Media] 6 Ways to Pull Off Anonymous Personalization People Love
    Here''s what it''d look like, using the Excel example I referenced earlier (we''ll pretend that offer costs actual money for the sake of demonstration): Or: 3) Customize content for visitors from social media. 'Marketers personalize emails to provide recipients more relevant content. 1) Show mobile viewers mobile-friendly content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Social Media] What Will Future Marketers Learn in School This Year?
    “ The newest course I have been teaching is called Social Networking for Job Search, geared to preparing students to find jobs after graduation utilizing various social networking platforms and best practices. ” – Josh Murdock, Professor Of Educational Technology & Social Networking, Valencia College.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Social Media] Case Study: Denny’s flips its audience with a sassy social media strategy
    The restaurant chain is re-inventing itself, led by a sassy social media strategy. My compliments to the chef at Denny’s : the iconic diner chain has embraced modern consumers with a newly invigorated social strategy, serving up a never-ending buffet of shareable, bacon-fueled content (with a heaping helping of pop culture zeitgeist).
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Social Media] How to Create a Content Strategy That Actually Drives Organic Traffic
    Social media. Not every company has a blog or a newsletter, but they may be all over social media. These companies pour a vast amount of their content efforts on social media. I’m a big fan of automation, both in blogging and social media. Let''s get started. You can download it here.)
  • NUSPARK  |  SUNDAY, SEPTEMBER 28, 2014
    [Social Media] A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating
    With social media, email campaigns, eBooks, and other internet marketing tools, it’s important that your content stands out in an online sea of information.  'Content marketing is vital to growing a business in today’s economy.  Creating content that will leave a lasting impression goes far beyond words.  Bring back the comics.
  • ENGAGE  |  FRIDAY, SEPTEMBER 26, 2014
    [Social Media] “’Native Advertising’ as a Term is Crap”
    The panel went on to say that last year, ‘content marketing’ was the previous year’s ‘social media,'' and that this year, ‘native advertising’ is last year''s ‘content marketing.'' Oftentimes we are just polishing a turd," quipped David Spiegel, VP, Brand Strategy and Social Publishing at BuzzFeed. My heart sank.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Social Media] How High Growth Companies Use Marketing Analytics to Their Advantage
    Like blogging, search engine optimization, and social media, marketing analytics tools aren’t being utilized nearly as often by average growth firms. . 'Image: Courtesy of Birmingham Business Journal. By: Sylvia Montgomery. The results were detailed and expansive enough to (literally) fill a book. Usage and Effectiveness. Figure 1.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Social Media] Are You There, Journalists? It's Me, PR
    think there are some great benefits to a mutually supportive relationship, especially in today’s rapidly changing media climate where we have a lot of sway with audiences directly. At the very least, we want to spread that article via social media, newsletters, posts, comments, and blogs. Dear Journalists, It''s me, PR.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 26, 2014
    [Social Media] Interesting Infographics: Blueprint for The Perfect Blog Post
    Infographics Social Media blogging home 'It’s 2014 so by now, we know that blogging is required for B2B lead generation. Blogging frequency impacts customer acquisition – 92% of companies who blog multiple times a day acquire a customer through their blogs. source: Hubspot ). The Components of a Perfect Blog Post.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Social Media] Don’t chase the buzz: why clickbait titles hurt your business.
    Social media pitfalls. For younger readers/users, social media is a precious resource, and anything that endangers their image online or their access to these tools is poison. Social media are too important these days to your marketing and promotion to discard, so avoid even looking like you are clickbaiting!
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Social Media] What Twitter Can Teach us About Marketing Automation Users
    'Author: Amanda Nelson Marketers are always looking to better understand their audience, and to better address their needs — especially when it comes to social marketing. Recently,  RingLead and Stat Social partnered up to take a close look at how marketing automation users engage on Twitter. Social Media b2b Consumer
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 26, 2014
    [Social Media] The 5 Most Important Questions Hiring Managers Should Ask – but Don’t
    That’s minimal exposure on social media. Social media is so important today, why would you hire a rookie? 'Hiring managers are making a big mistake – they are asking the wrong questions. Most often they want to know your role and for whom you worked. But that’s the wrong question. Tell me about it.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Social Media] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    robust multichannel loyalty program is coordinated across online, mobile, social, email, direct mail, in stores and on the phone. The study also showed that these customers are more likely to respond to mobile campaigns and to purchase products that are advertised on social media sites. Why is that? Or just not worth your time?
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Social Media] 5 Easy Ways to Ignite Your Customer Service
    Years ago, when a fiber line was cut in the Bay Area and our service was interrupted, we turned to social media to let people know what was up and answer their questions. 'What new things are you doing to make your customers happy? Take some time now to drive value for your customers, and benefit from it all year long. Surprise them.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Social Media] Language Matters: How to Communicate More Effectively With Your Team
    Media buyers, social media managers, account executives, and other staffers aren’t immune either. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. It’s not just what you communicate, but how you communicate it. It''s what you say. And how you say it.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [Social Media] Social Media Week Chicago: How to Integrate Stats into Your Marketing
    'So much of what gets discussed at Social Media Week is “fun stuff”: how to engage your customers with exciting new interactive campaigns, how to use the latest technology, etc. Call that a social media win. The post Social Media Week Chicago: How to Integrate Stats into Your Marketing appeared first on Ifbyphone.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 25, 2014
    [Social Media] My Team is Behind on our Numbers. We are struggling to catch up.
    B2B demand generation B2B lead generation b2b lead generation companies Business relationships Business Strategy Content marketing Find New Customers lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Automation marketing sales Social Media Social Networks I felt sorry for this sales guy.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Social Media] How to Use New Anonymous Targeting to Get Sales Faster
    Those sources include organic search (like Google), referral traffic (or referral links), social media, direct traffic, paid (like Adwords), email, and other campaigns. 'As marketers, we all want to make our websites as informative and relevant to our visitors as possible. That''s how you convert the most leads, right? 3) Start Small.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 25, 2014
    [Social Media] Social Media For Manufacturers
    Awhile back, we presented a webinar on social media for industrial manufacturers. Many in our clients’ industries wonder if social media is worth their time, and we typically say yes. Social media is a broad and sometimes intimidating part of marketing. Webinar: Social Media In Manufacturing.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 25, 2014
    [Social Media] The Psychological Significance of the First Impression in Social Media
    That’s why it’s so important […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. Social Media Psychology 'You don’t get a second chance to make a first impression. Well, it’s true.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Social Media] How to Use Data to Make Smarter Marketing Decisions
    Content creation, SEO, email marketing, PPC, social media, lead generation, analytics. Are your customers finding you and converting via social media? For example, let''s say you''re working on your budget and want to figure out whether to invest more resources in email marketing or social media. Learn here.)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 25, 2014
    [Social Media] Why Ann Handley is the Queen of Content
    Ann is undeniably among the social media elite yet down to earth and accessible. She has an enormous social media presence yet is quite private. Ann is undeniably among the social media elite yet down to earth and accessible. She has an enormous social media presence yet is quite private.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Social Media] A Simple Guide for an Effective Inbound Call Strategy
    Couple your CRM data with social information to personalize it so that, if you get a call from an existing lead or prospect, you can cater the way you engage callers based on contract values, close dates, or social media updates from Facebook and Twitter. But that being said, the two can easily go hand-in-hand.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Social Media] Introducing the Second Edition of Fathom’s Edu Standard
    This includes SEO, SEM, CRM, social media and mobile trends amongst your prospective students and competing universities, with traffic and conversion data directly from Fathom education clients. Social media habits of young adults; how to avoid mistakes while communicating with them. In this edition, you will learn: Avg.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Social Media] How to Launch Fresh, Fun and Fantastic Sales Training for Millennials
    The study advised introducing more variety when teaching Millennials, incorporating videos, social media, television, and other sources that allow Millennials to spread their attention around. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Josiane Feigon , President of TeleSmart. Trends Talk LinkedIn Group.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Social Media] 6 Handy Tools to Monitor Social Media Success
    How’s a business supposed to cut through all that social media noise to make an impact? Many social media sites offer businesses tools to help you monitor your success – Are you taking advantage of them? Crowdbooster combines analytics and recommendations to create a guide for social media optimization.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Social Media] Combine Pinterest and Email Marketing to Increase Sales
    The social network is being used by top … Continue Reading. Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. Julia has been featured on MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Social Media] Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.
    Social media engagement. 'woO who? Here at Earnest we’ve been fanatical about inbound marketing for some time. We’ve also been fortunate in helping a number of our clients embrace inbound – as an integrated part of their campaign strategies to great success. Introducing woO Marketing. Strategy development. Training.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Social Media] Are Apple and Google protecting us or the criminals?
    Social Media and the Stock Market: A Lesson in Global Manipulation Would you erase yourself from Google search results? Big Data and Analytics Corruption on social web ethics Google techologies Legal implications Mobile marketing internet ethics legal implications mobile security The bad guys benefit. It depends. What is yours?
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Social Media] 3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness
    At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device. They’re being social: In 2013 there were 1.73 They’re watching tons of video:   50 million people in the U.S.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Social Media] 3 Ways to Use Data For More Strategic Customer Centric Marketing
    Being effective requires efficiency in your outbound communications, better performance within each individual interaction, and the ability to scale across all channels, devices and media. Lars Silberbauer , Global Social Media Director, LEGO. Emphasize information centralization. Say that three times fast! Register now !
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Social Media] How to Optimize Your LinkedIn Profile for Social Selling
    It’s called social media for a reason. If your buyers are social, this is an easy way to boost response rates. Likes and shares are social applause. Social Meda 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Not a big deal.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Social Media] Social Media Week Chicago: Elements of Word of Mouth Marketing
    Social is the Future Remember when people said social media was for teenagers and nothing lasting would come of it? At this point we all know that businesses that don’t acknowledge the power of social media are destined for mediocrity. They get social and focus on word of mouth. Social. Obviously.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Social Media] Mizuno running long tail outreach marketing case study
    If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. 'The  Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. Long Tail Blogger Outreach.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 23, 2014
    [Social Media] Are You Wasting Your Social Media Traffic?
    'It’s all very well driving traffic to your website via social media but if the speed (or lack of!) Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | Are You Wasting Your Social Media Traffic?
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 23, 2014
    [Social Media] Manufacturers: What Are You Doing to Maximize Your Brand?
    'With all the content marketing and social media options that are out there, where does a manufacturer start to ensure their brand gets noticed? What are you doing to build both your brand and your social media strategy? Use the same logo and description in all media channels. Go with promoting the company.
  • VIRALLY BLOG  |  TUESDAY, SEPTEMBER 23, 2014
    [Social Media] Are Marketing Budgets Keeping Up?
    There is a lot of talk around big data and social media and now the inevitable question of ROI. 'Its quite clear that more and more money is being spent on marketing and in particular marketing technology. In fact it was in 2012 that Laura Mclellan from Gartner predicted that by 2017 the CMO will spend more on tech than the CIO.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Social Media] Social media, authenticity and the human brand
    Despite this personal nightmare, Justin’s social media presence was extraordinarily brave, honest, and revealing. Here are some of the topics we cover: How important is establishing your personal social media “character?” Social Accounts: The Resume of Your Life. Thousands of people felt relief.
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Social Media] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Media Contact: Tyler Lessard. Honeywell. Simply having a presence on YouTube is no longer enough. Intralinks.
  • CRIMSON MARKETING  |  MONDAY, SEPTEMBER 22, 2014
    [Social Media] What Is Paid Social Amplification? [Infographic]
    This also applies to social media advertising and organization. What businesses really need for their online marketing solutions to thrive is a strong social media presence. Paid Social Amplification is an integral part of any successful online marketing solution. The post What Is Paid Social Amplification?
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 22, 2014
    [Social Media] Social Media Week Chicago: Building a Tech City with Rahm Emanuel
    'As many of you know, today marked Day 1 of Social Media Week , the worldwide event with a presence in 24+ cities internationally, uniting to provide ideas and inspiration to make the most of our hyper-connected world. The post Social Media Week Chicago: Building a Tech City with Rahm Emanuel appeared first on Ifbyphone.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Social Media] 33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]
    'When it comes to spending time marketing on social networks -- whether you''re marketing your company or marketing yourself -- you''re constantly deciding where to spend your time, and how much time to spend. It turns out that LinkedIn is one of the most powerful (yet often underutilized) social networks today. Social Media
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 22, 2014
    [Social Media] B2C, B2B and What They Can Learn From Each Other
    “ As a lifelong B2B marketer, and co-author of The B2B Social Media Book, B2B marketing makes sense to me. Cohen, Distinguished Lecturer In Marketing Analytics And Social Media, Ball State University. ” – Josh Murdock, Professor Of Educational Technology & Social Networking, Valencia College.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Social Media] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    Alright, REI social team, what is the best gift suggestion you have this year? You have to give a little to get a little, whether this is through website usability, social media and/or content. Galen Moore (Editor-In-Chief, Streetwise Media ). Be A Deeply Disagreeable Person. Malcolm Gladwell (Bestselling Author).
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Social Media] Why I Bet My Career On Content Marketing
    While social media is barely 12 years old, the impact has been enormous. The “digital, social mobile” world we all talk about – those are just the pipes. We are seeing a shift away from paid promotion, through earned (social) media and into owned media. We ignore 99.9% We are all connected.
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 22, 2014
    [Social Media] This is the week that was: #inbound14
    ‘CMOs say they are upping their spend on social media’ or ‘Content now takes the majority of the budget’ come two a penny. Social mishaps of the week. 'A round up of the great and good in B2B marketing. Like these: Marketing trend of the week. Time to blow the dust off those brand pyramids? Take a look.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 22, 2014
    [Social Media] Saucy Tips to Boost Sales via Pinterest
    Follow button – Just like every other social media site, you want people to follow you. Don’t Just Pin Your Products - As with any social media channel, customers don’t want to feel pressured to buy. Social Media pinterest Pinterest for Business sell on pinterest Organization is key.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 22, 2014
    [Social Media] 27 surprising facts about salespeople who are Social Selling
    'Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. Here are 27 facts about salespeople who are Social Selling. Does your company engage in Social Selling?
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Social Media] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    For example, you have a webinar, turn it into a white paper, make it into a few blog posts, and socialize at every step. They’re also frequently picked up by online content syndicators, as well as shared across social media channels. Social media. 'Reuse. Recycle. Repurpose. So let’s do it. SEO love. Cross-promote!
  • WRITTENT  |  MONDAY, SEPTEMBER 22, 2014
    [Social Media] 15 Storytelling Techniques
    Tell it everywhere – social media, on guest posts, and as many other relevant place as you can to get the word out on your brand. Use Different Forms of Media. Text can get boring if it’s the only form of media you use in your brand marketing campaign. 'Storytelling is a major part of any content marketing strategy.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Social Media] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. media marketing.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Social Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Social Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Social Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. Online presentations can be embedded on a webpage or shared using email or social updates. are shared and linked using social media or email.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Social Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. media platform.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Social Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Social Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Social Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Social Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • HUBSPOT  |  SUNDAY, SEPTEMBER 21, 2014
    [Social Media] How to Create an Awesome Upsell Email
    Social Sharing Buttons. Click here for a tutorial on creating social sharing buttons in under five minutes. If nothing else, it''ll give them a direct link to your social media accounts which they can follow whenever they choose. 'This post originally appeared on the Ecommerce section of Inbound Hub. Really! Ask for Help.
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 19, 2014
    [Social Media] 5 Symptoms That Mean Your Marketing Needs a Check-Up
    If you don’t know whether it was paid search, a banner ad, social media, or a trade show that drove the phone lead, then you don’t have an accurate understanding of which of your marketing efforts are actually effective. It’s nothing to call an ambulance over, but it’s troubling nonetheless. The same thing happens with your marketing.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Social Media] Unique Ways to Build Your Email List
    Pinterest – With 70 million+ users, Pinterest can help you attract new subscribers faster than you can bake a batch of brownies from a recipe found on the popular social network. Social media profile – Your social media pages may include links to your sign up form , but do you also have it in your profile?
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 19, 2014
    [Social Media] These 5 Facebook Strategies Will Prepare Your Business for the Holidays
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | These 5 Facebook Strategies Will Prepare Your Business for the Holidays by Jim Belosic - Maximize Social Business. Too soon? Facebook
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 18, 2014
    [Social Media] 3 Lessons for marketers from the Ray Rice affair
    am not smart enough to comment on any of the social aspects of this case except to say that my heart goes out to the victims of abuse anywhere. Public Relations Reputation Management Social Media Marketing domestic violence NFL Ray Rice Note that no new facts came out in the case. Think about this. Men have been found guilty.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 18, 2014
    [Social Media] Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing
    'As Facebook remains the “big kid on the block” in the world of social media marketing, there are a variety of functionalities that marketers can take advantage of above and beyond just adding posts. Author information Debbie Miller This monthly Social Media and the Hospitality Industry column is contributed by Debbie Miller.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Social Media] 7 Common Grammar Myths You'll Never Fall For Again
    In casual texts, social media posts, and emails, I''ve always been totally cool with stranding prepositions at the end of sentences. 'Although none of us are perfect, spelling and grammar matter in marketing. And sales, too.) Consistently correct grammar makes your content more credible and could impact its performance, too. and "e.g."
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 18, 2014
    [Social Media] Would you rather have a lot of stuff or a lot of time?
    This is entirely up to you I always think of this story when people complain about how much pressure they are under and how stressed they are about the time-sucking jobs or social media platforms they are tethered to. Do you really need to be active on five social platforms? 'I have this exceedingly cool friend. “Fishing.”
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Social Media] How to Actually Be Productive While Working From Home
    Make It Harder for Yourself to Mess Around on Social Media. remove all social networks from my toolbar bookmarks. 'Working from home is awesome. right up until the cat throws up on your computer. But it''s hard to say which environment actually allows us to be more productive: the home office or the office office? Take a Shower.
  • 3D2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social Media] How to Increase Email Response Rates
    One of the most rewarding aspects of email marketing is that, unlike its more glamorous cousin, social media, it’s measurable. 'Email marketing isn’t dead, but to make it work you need a sound email marketing strategy. Email marketing is actually alive and kicking harder than ever. over the previous year. Measure the Basics.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social Media] Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
    For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent. Improve deliverability and overall email performance as measured by open and click rates. Spear is a Marketo agency partner.)
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social Media] How to Launch and Grow a Business Blog From Scratch [SlideShare]
    Share your blog on social media!". 'Roughly six months ago, I was tasked with launching a new business blog for Sidekick , an email productivity tool built in HubSpot''s startup labs. thought sure, I''ve been blogging for HubSpot for over two years. Taking full ownership of a new content entity should be easy, right ? Wrong. Yeah duh.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social Media] Digital Marketing Directions: Key Trends Driving Your Marketing Next Year
    The role search, social, and mobile will play in your marketing and e-commerce activities. Commerce Internet Marketing Webinars Big Data business trends Digital marketing Future trends Internet sales marketing organic search search marketing sem smm social media social media marketing Tim Peter trends Webinar
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social Media] 4 SEO Link-Building Changes You Need to Know
    Social media is more important than ever Obsessing over the specific number of links you’ve built is out. Although Bing uses social signals as part of its algorithm, few people use Bing as a search engine. Don’t worry; we’ve got you covered. Guest posting was considered an effective way to build links.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social Media] 2 Steps to Develop Your Social Recruitment Strategy
    'You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time Time to start developing your social recruiting strategy and mastering this discipline whatever the size of your company and its recruitment budget. Remember
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social Media] Getting Exceptional Growth: Meet the New HubSpot Marketing Platform
    Social Inbox Suggested Streams : To help you get the most out of social media in 20 minutes a day by finding the conversations that matter most, HubSpot has added tabbed monitoring and suggested streams. 'Years ago, when Brian and I started HubSpot, we were on a singular mission. There were many. They were your ideas. or seven.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social Media] 3 Tips to Reduce the Workload on Social Media
    'Running your social media presence is often very hectic and take up a lot of time. Instead of getting lost in the stream of incoming social media mentions, you are desperately looking … Continue Reading. She blogs to show brands how to use social media to create an engaging online presence.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] How CMOs Can Make Big Data Relevant to the Sales Team
    According to Wired magazine contributing editor Clive Thompson, social media alone currently accounts for “some 52 trillion words every day….the It may be available from marketing intelligence systems like InsideView, or from social listening tools like Radian6. Example 1: Social Media Listening.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. Mobile is The Fastest Growing Niche.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? The same theory that goes for Google also applies to Bing (millions of searches, less targeted audience) and Facebook (millions of users, more social/consumer focused than LinkedIn). How is this any different from Google?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] My 4-Step Process to Marketing Research for Content Creation
    She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. That’s why B2B content with statistics in headlines often perform better. The problem?
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    Many folks may have already liked it, tweeted it and shared it with their social networks without even reading the first sentence. If you have a blog or site that you regularly update with quality content , you probably look at a number of metrics to measure success including unique visits, time spent on page and of course, social sharing.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] Are there naked photos of you online?
    According to their site, “ KnowEm allows you to check for the use of your brand, product, personal name or username instantly on over 500 popular and emerging social media websites. 'If you’ve discovered revealing photos of videos of yourself online, here’s what you do next: Call a Lawyer Immediately.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] Three Major Challenges of Influence Marketing for Businesses
    Author information Raymond Morin This monthly Social Media Influence column is contributed by Raymond Morin. Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | Three Major Challenges of Influence Marketing for Businesses by Raymond Morin - Maximize Social Business. Social Media Influence
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] 5 Ways You Can Add Social Proof to Your Landing Pages
    And that''s exactly what social proof does. So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. What Is Social Proof? Social proof is the positive influence created when a person finds out that others are doing something.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation
    Social Media advice to ignore. 'In the words of men who have understood human emotion and behaviour like few others, you can and should throw out the rulebook.   “Know the rules well, so you can break them effectively.”  ? Dalai Dalai Lama XIV. Learn the rules like a pro, so you can break them like an artist.” ? Pablo Pablo Picasso.
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