• WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Social Media] 8 Ways What You Write Will Affect Your Bottom Line
    In an amusing and horrific story, Vox Media stated that the U.S. Do you feel confident about a company when their social media or blogs haven’t had a fresh post in months or even years? It may easy to write a blog or social media post, but it is not easy to do so in such a way that makes sales. Be Relevant.
  • BIZNOLOGY  |  MONDAY, OCTOBER 20, 2014
    [Social Media] 26 reasons digital marketing matters to the C-Suite
    'Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study).
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Social Media] Track Exactly Who’s Watching Your Videos in Emails
    From social media channels, blog posts, NFC tags, QR codes; there’s any number of ways to get people to watch your video. 'As online video becomes increasingly popular, the methods you can use to distribute videos are increasing too. Still, there’s something to be said for a good ol’ fashioned email. It looks something like this: Wow!
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 20, 2014
    [Social Media] 15 Steps to Building a Better Facebook Contest
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 15 Steps to Building a Better Facebook Contest by Jim Belosic - Maximize Social Business. That’s why so many companies run them. Facebook
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Social Media] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    households was later converted to paid circulation and is still beats such titles as Food & Wine , according to Julie Fleischer, the company’s director of data, content and media. ” But she said Facebook and other social media actually have led many marketers to de-value content by thinking of the distribution as free.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Social Media] Social selling, social business, social employees and other hype
    Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore! The social enterprise Let’s say you walk into France one day and announce that they need to be more like Russia. In less than a month, the social enterprise effort was disbanded. The social enterprise.
  • ENGAGE  |  MONDAY, OCTOBER 20, 2014
    [Social Media] Social Media Lessons for Associations and Nonprofits
    Recently I was invited to attend the Association Trends : Communication LIVE breakfast, where a group of association executives joined a panel for a lively discussion on their social media strategies, tactics and benchmarks. But you have to determine what those goals are before you can develop that social content strategy.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Social Media] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    However, there may still be benefits to engaging in this particular social channel. 2) It''s the Largest Social Network. Facebook is still the biggest social network on the planet, with more than a billion active users each month. Facebook remains the core underlying social utility of the world. Social Media
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Social Media] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Social Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Social Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Social Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. Online presentations can be embedded on a webpage or shared using email or social updates. are shared and linked using social media or email.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Social Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. media platform.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Social Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Social Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Social Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] Social Media Tweetable Facts
    'Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? FACT] 74% of online adults use social networking sites. @pewresearch
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    Traditional media heavily relies upon interruption marketing, a method which involves purchasing the right to interrupt your target audience with advertising. but remember: you must earn an invitation onto consumers’ social media channels. Billboards, TV commercials and radio ads are classic examples of interruption marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] 5 Marketing Takeaways From Dreamforce 2014
    All business is social business – Social media is here to stay and now plays a critical role in all business. Social has become the preferred medium of communication for consumers and businesses to connect, share content, and communicate. Here are 5 key marketing takeaways from this year’s Dreamforce event: 1.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    As a B2B marketer, one of the best social media tools you can use is LinkedIn. wrote about this in a 2011 blog post titled Is Social Media a Marathon or a Sprint ? Don’t put social items on LinkedIn. ll talk about other social media in future posts. Be a combination of the hare and the tortoise.
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] 5 Best Practices for Engaging a Global Audience
    If you’re marketing in Brazil and don’t have a presence on  Orknut , their most popular social media channel, you won’t be that effective. Talk '*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Here are 5 best practices to follow: Identify Themes for your Messaging.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] Creating Viral Content Comes Down to Just Letting Go
    Social Media bob herzog content marketing fun marketing humorous marketing viral content viral marketing 'If I told you an Ohio traffic reporter had over a million views of his video on YouTube, you would probably be surprised. When was the last time your content or videos got that many views (and that’s in one week)?
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] Recruitment : The Success of a Social Referral Program
    Why outsource candidate recruitment when your employees are […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. She blogs to show brands how to use social media in their recruitment. Social Recruiting But does serious gaming belong in business?
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] Why the Best in Business Keep Looking for a Job = Even Though They Have One
    ” Brian Kardon is the Chief Marketing Officer at Lattice Engines and he is always working to spread the word, like media interviews and other programs. Write a blog like this one and engage with media interviews too. We love comments and those who share on social media too. Marketing looks for Mr. Right. Paul Dunay.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. 3) Share the link on social networks. You''ve uploaded a few presentations.
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] 32 Resources to Write Great Blog Headlines
    Did you know that by including the most viral words or phrases you can improve your click-through rates from search engines and social media? The Science of Writing Must-Click Headlines on Social Media. 'Image source. million blog posts are written every day. Don’t know how to keep up? It’s a real rat race out there!
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] The Social Media Manager's Guide to Staying Organized
    'Managing social media accounts for a brand, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. How on earth do busy social media managers keep their ducks in a row? 2) Schedule social posts ahead of time and in bulk. Social Media
  • FATHOM  |  THURSDAY, OCTOBER 16, 2014
    [Social Media] Holiday Marketing Planning for Retailers [Infographic]
    Links and social shares are also a great capture at this time. PPC: Continue monitoring prices for competitiveness and update ads accordingly (retargeting, Google Shopping, social media, etc.). '3 in 4 consumers say online research will help them decide which gifts and brands they’ll buy this holiday. October. Free shipping.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Social Media] SMX East 2014: Key Takeaways & Statistics from the Show
    Whether it’s in search results, through social media, or through paid advertising, the goal is to get a client in front of their audience. Out of 150 million views to BuzzFeed, 75% comes from social media. 'At the beginning of October, Derek and I headed down to New York for SMX East. Photo courtesy of Akvile Harlow.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 16, 2014
    [Social Media] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
    Have a few templates for different stages in the buying cycle, and show you care by doing research about each specific contact on social and company channels. Here are a few sales voicemail templates you can use today to pique your prospects’ interests: The Social Selling Template. If the average voicemail response rate is 4.8%
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Social Media] Draw Me a POEM: Define Media Influence
    'To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. This monthly Social Media Influence column is contributed by Raymond Morin. Social Media Influence Raymond Morin.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Social Media] My Top 25 Social Media for Business Quotes
    'Over the course of speaking to thousands (if not tens of thousands) of professionals at a few hundred events over the last 5 years as a social media speaker, I’ve seen more and more of my attendees mention that certain things that I said resonated with them. Social Media Quotes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 16, 2014
    [Social Media] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    The social media forecast: Cloudy! How to set up a Social Media Command Center Why Ann Handley is the Queen of Content. After all, the guy came up with an answer for the age-old question, B2B and social media business strategy Technology b2b marketing james hahn new technology weird al Nice Try, Einstein.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Social Media] 9 Revealing Inbound Marketing Insights From the U.K. [SlideShare]
    7) Social and email are the top lead sources for UK marketers. marketers said that social has become more important as a lead source over the last 6 months.” salespeople believe social media has become a more important lead source in the last 6 months.” edition of the State of Inbound: Inbound Insights U.K.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Social Media] Manufacturing Buyers Read Print Trade Magazines (Shocking!)
    and am happy to come clean because Gardner Business Media published its 2014 Media Usage in Manufacturing Report (free download). few things of interest: I was quite surprised to learn that 56% of survey respondents don’t use social media and that Twitter and Facebook are blocked at 20% of companies. Freedom!).
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Social Media] Top Holiday Social Media Trends for 2014 [Infographic]
    Website traffic and sales have a huge potential to grow during this time of year -- and social media will be a key player as people get more excited about the holidays. But where to start with your holiday marketing strategy on social media? Social Media
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 15, 2014
    [Social Media] Return on Sales Enablement: The Adoption Challenge
    'This weeks’ Dreamforce event, with some 135,000 attendees, brought home the enormous investment organizations make in their CRM solutions and sales reps. But also begs the question – is the large investment in CRM and sales enablement delivering an adequate payback? You are not alone if you are getting mixed results. The buyer is now in control.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [Social Media] If You Really Want to GIVE More…
    Social media allows us to be very innovative and do things we couldn’t before. Revisit this case study on Social Marketing Innovation. 'Thanksgiving weekend in Canada offers an opportunity for us to take the time to reflect on life and be thankful. It can be harnessed to create wonderful experiences in your life.
  • FATHOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Social Media] Double Your Impact & Reach The Community With Your Hospital Blog [Webinar]
    In one year, Wyoming Medical Center’s blog – The Pulse – has doubled its outreach not only in direct hits on the blog, but has also helped to grow Wyoming Medical Center’s other social media platforms. This has allowed the hospital to speak directly with its community free of the filters of traditional media.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Social Media] 10 Reasons Social Logins Could Be a Game Changer
    'Social logins – You see them often, and you’ve probably used them several times to log on to various web sites. They use existing login information from your various social networks, such as Facebook for Twitter to create a single sign-on experience. What are the benefits of using a social login? More revenue.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Social Media] Yesterday’s webinar: How to Build Your Influencers in Social Media
    'Yesterday, our author Chris Abraham  presented our latest Biznology webinar about how to grow your social media influence. Social media is made up of the people you’re doing business with now, your current sales channel, your past successes, and your future prospects.  In other words, how much is too much? Really.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 15, 2014
    [Social Media] How to Create a Unique Social Hotel Experience
    'Since social media is now commonplace, especially when it comes to travel, hotels are burdened with the additional responsibility of standing out among the noise. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Social Media for Hospitality Author information.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 15, 2014
    [Social Media] To Protect Your Sales Margins, Nothing is Free
    love comments and those who share on social media too. 'How to Win Big Deals without Giving Away the Store. Jeff Ogden of Find New Customers , the nicest company in BtoB marketing today, has lots of sales experience, particularly in the software industry. worked for Agile Software, Optum Software and Business Objects too.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 15, 2014
    [Social Media] How to Lure Readers to Your Blog from Social Media
    'from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts.  Use Social Media to Gauge Reactions Toward Your Content. Sharing is Caring.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Social Media] How to Write About Things You Know Nothing About
    Then, read social media posts to get a sense for general public opinion. Whether the subject you''re writing about has elements of controversy or you''re simply trying to get a pulse on the general public''s thoughts, social polls, surveys, and open-ended questions can offer some helpful insights. Ask your sources for quotes.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] Marketing Automation Tips for Manufacturers
    CRM, Social Media etc.). 'Manufacturing companies have been figuring out ways to automate repeatable processes for over two centuries. Automation, in one form or another, has been driving the improvement of manufacturing since the first industrial revolution. Intelligent segmentation for accurate messaging. link]. Make a list.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] Marketing Automation Tips for Manufacturers
    CRM, Social Media etc.). 'Manufacturing companies have been figuring out ways to automate repeatable processes for over two centuries. Automation, in one form or another, has been driving the improvement of manufacturing since the first industrial revolution. Intelligent segmentation for accurate messaging. link]. Make a list.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] Nine Practical Guides to Public Speaking and Presentations
    And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? Tell a story that keeps listeners focused on you—instead of checking email on their phones? Some date back nearly two years, but all are still relevant and useful.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    That’s nearly half of the day scrolling through viral photos on social media, laughing at shared videos between friends, reading critical reviews of a restaurant and scanning through that blog on pop culture. Wiser companies are using visual media as a form of content that is easily digestible for newer audiences. Christopher S.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising
    With social platforms like Yelp, Facebook, and Twitter, consumers are relying on word-of-mouth to make purchasing decisions; they are looking for stories about businesses that will influence their buying journey. This means getting social. 'In this digital era, the buyer’s journey has changed. Customers are online. Look at these stats.
  • PAUL GILLIN  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] Infographic Gives Good Overview of Good Helpouts
    How to Social Media Technology video Google Helpouts 'One of the many little-known Google services is Helpouts , which are video meetings with experts who can help you do everything from seed your lawn to play the piano. Some carry a charge and others are free. Several brands offer free Helpouts to support their products.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] How to Build Your Influencers in Social Media
    'A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. Do a social media land grab! Your goal is building your influencers in social media not becoming a top influencer. Don’t be shy: find all your contacts on social media.
  • SYNECORE  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] Making the Most of Your Organic Social Media Marketing
    Insert favorite social media channel here.) Our social lives have become ‘social media lives.’. Because of the growing infatuation with these media channels, it is not shocking that Americans spend over 30 hours a month surfing media sites. So, how can you make the most of your social media marketing?
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] Social Content Marketing Planning for a Live Event
    'I find it interesting, and a little bit confusing that social media professionals often fail to exploit a live event for all its opportunities. It seems like “in real time” reporting of live events has become somewhat of a speciality, or subset, inside social media marketing. Author information.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] Why the Future of Find New Customers is brighter than ever!
    We love comments and those who share on social media too. 'Find New Customers , the nicest company in BtoB marketing today is poised for explosive growth. If Find New Customers can help a company in Russia with marketing, like we did yesterday, I bet we can help your USA company improve its marketing too. Text only engages sight.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] The social media forecast: Cloudy!
    Let’s see how I actually did with this social media forecast four years later … Apps take center stage. Social Media “re-set”  – I predicted that companies would start to settle down after the initial social media hype cycle and create more realistic social media budgets and expectations.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Social Media] 10 Stats About Mobile That Will Make You Think Twice About Your Marketing
    Google’s Website Call Conversions tool has validated the need for call tracking, and even social media boss Twitter has been testing click-to-calls : Mountain Dew used a click-to-call tweet promoting Baja Blast and drove 3,500 phone calls. 'Smart marketers have known for quite some time what the rest of the world is just figuring out.
  • BIZNOLOGY  |  MONDAY, OCTOBER 13, 2014
    [Social Media] Increasing engagement in content marketing
    And, of course, social media is built on the idea of engagement, so it’s almost hard not to create engagement opportunities, assuming your content is relevant and, yes, engaging …. Here are a few tips on increasing engagement. Ask Questions, Respond to Answers. People love to be heard. Personalize. Test ‘Em.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 13, 2014
    [Social Media] The future of Newspapers isn’t bleak. It’s digital!
    We love comments and those who share on social media too! 'Jeff Ogden, President of Find New Customers and Chairman of the Business Marketing Association of Tampa Bay has been reading the New York Times and Wall Street Journal for years. I believe in keeping up with the changing world., But I don’t read physical newspapers.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Social Media] How to Write an In-Depth Post in Less Than Two Hours
    great way for to increase your article’s reader engagement, social media CTR, and Google image search traffic is to add and optimize it for images and screenshots. For example, if I’m writing an article on, say, saving time on social media, I know what kind of research to do. An Overview of the Process.
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 13, 2014
    [Social Media] This is the week that was: B2B Marketing round up
    Blogging has always been the stalwart of the social media set – the pieces of content that were being written before people were even talking about content marketing. Social media view of the week. 'All the best bits in the world of marketing. Article of the week. Take note. Listen of the week. New law of the week.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 13, 2014
    [Social Media] Building Your Strategic Lead Generation Portfolio
    ve updated it to include more content marketing and social media channels. 'Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. Rather, they must leverage a portfolio of channels. The best marketers approach their work like a portfolio manager would run a mutual fund. hope you find it helpful.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [Social Media] Great work with Find New Customers client Mintigo yesterday
    Please share it on social media. We love comments and those who share on social media too. 'Happy clients are the key to a growing business. Yesterday, I was working with their content marketing expert, Sophia Wong. ”  She asked me to send her a draft and I did. She said she loved it and I am so inspiring to her.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 10, 2014
    [Social Media] 3 Things B2B Marketers Miss When Analyzing Social Media Contests
    'While many business owners will argue over the fact that social media is better served for B2C companies, B2B companies can still take advantage of these platforms to connect with their customers, as well as take prospective customers and convert them into clients. Content strategy contest marketing social media
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Social Media] 3 Reasons Why SEO & PPC Are More Powerful Together
    These campaigns can be set up to target second-time visitors to your website regardless of their original source – PPC campaign, social media, organic listing or even TV ads. 'We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both are equally important. The answer is no!
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 10, 2014
    [Social Media] Feature Friday: Live Monitoring
    Related Stories 12 Stats About Local Search and Mobile Search in 2014 Three Important Elements of a Powerful A/B Testing Strategy Social Media Week Chicago: How to Integrate Stats Into Your Marketing. 'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). General
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 10, 2014
    [Social Media] Why This Cold Sales Email Template Works So Well
    She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. Here it is: There is no secret. Recently, I noticed that your company. EST sound?
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 10, 2014
    [Social Media] Find out How Much Traffic Pinterest Drives to Your Site [VIDEO]
    In this short video, we show you how to use UTM ( Urchin Tracker Module ) codes so you can easily see exactly how much traffic you get from the image-centric social site. Tips in 2 pinterest Social Media UTMs Learn how you can boost sales via Pinterest in this post, Saucy Tips to Boost Sales via Pinterest. All rights reserved.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 10, 2014
    [Social Media] 3 Webhook Options Now in Our API
    Learn how you can integrate email marketing and social media into your app with the VerticalResponse API. 'A Webhook provides a way for a developer or a client application to subscribe to certain events in a web application, such as a new list sign up, by providing a uniform resource identifier (URI). Contact Unsubscribe.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 10, 2014
    [Social Media] 3 Social Media Functions SEO Tools Can Help With
    Social media success relies on managing a plethora of tasks including curating content, being responsive to engagement, and proactively building a community that will aid you in case you ever have a social media crisis. Social Media Functions SEO Tools Can Help With by Neal Schaffer - Maximize Social Business.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Social Media] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Which other social media sites are you using for building your business network or finding employment? How many first level connections do you have on LinkedIn and what tips can you share that help you get the most out ROI from this popular social platform? 'How much ROI are you receiving from your LinkedIn profile?
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Social Media] Interesting Infographics: 10 Biggest Office Distractions
    'If you follow my blog, you know I tend to share topics related to marketing, B2B lead generation and social media; however, all of the best strategies and tactics will not make any difference if our teams fail to implement. To start off, in an average lifespan, did you know that we spend: 3.66 years eating. years driving.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Social Media] The Ultimate Guide to Hiring Effective Marketers
    Around the late 2000s, it was things like social media marketing , aiming to make use of sites such as Twitter and Facebook. While getting featured on big media outlets can help, still, look at the hard truth. 'Let’s play a game, you and I. Let’s say his name is Malcolm Marketer. You can see he wears a lot of hats.
  • FATHOM  |  THURSDAY, OCTOBER 9, 2014
    [Social Media] Creative Student Recruitment: Getting Personal in EDU Marketing
    Digital Marketing Higher Education Social Media creative marketing higher-education marketing student recruitment 'In higher education marketing , you probably try all the digital marketing tactics to achieve higher enrollment rates. Maybe that’s pay-per-click advertising or search engine optimization. They get lost in the data.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Social Media] A Look Inside Mashable’s Evolution [Interview]
    The company could have easily enjoyed its perch atop the tech blogosphere until it was disrupted -- the way it disrupted the lumbering, firewalled, pre-social blogs that preceded it. HubSpot: Does Mashable''s social media savvy give it an advantage (e.g. Riegelhaupt : Continue to grow and build the next-generation media company.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Social Media] Vitals Enhanced Listings Drive 7.5 Times More Calls for Healthcare Providers – And How They Prove It
    measured media last year, and a lot of the media spend is being designated towards online marketing. Healthcare Marketing Shifts to Digital Healthcare marketing has transferred its focus to digital media channels, and for good reason. 'It is no secret that healthcare has made a migration towards the Internet. billion on U.S.
  • FATHOM  |  THURSDAY, OCTOBER 9, 2014
    [Social Media] Fathom Partners with Castle Connolly Medical Ltd. for Digital Marketing 101 Guide for Hospitals
    From your hospital website, to SEO, to PPC, email and social media, today’s marketers need to take a holistic approach to their strategy. 'It generally starts with a symptom—a sore throat, a throbbing ache, a slight fever. That’s all it takes for a patient to begin their journey to self-diagnosis. has changed drastically.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 9, 2014
    [Social Media] Using SlideShare to Boost Your PR Efforts
    'SlideShare is a platform for sharing business documents, videos and presentations, but it typically is not considered as a traditional social media platform. Maggie currently offers PR and social media consulting and coaching with a focus on guest blog posting and leveraging social media to support more traditional PR strategies.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 9, 2014
    [Social Media] Want to Connect to the Award-Winning Marketing Expert Jeff Ogden?
    Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. We love blog comments and appreciate those who share on social media. Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. YouTube.
  • ENGAGE  |  THURSDAY, OCTOBER 9, 2014
    [Social Media] Launch a Twitter Account From Scratch With These 8 Tips
    'Launching a brand-new Twitter account for a business, product or initiative—and attempting to make it a social media sensation—can seem like a daunting undertaking. Growing a presence on social media organically can be time-consuming and take regular and calculated effort. We’re glass-half-full people, let’s be honest.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 9, 2014
    [Social Media] Unmarketing, Unselling and the Unmistakable Scott Stratten
    'Scott Stratten is certainly one of the most colorful and interesting personalities of the social web and I had a chance to catch up with him to discuss his latest literary effort, UnSelling: The New Customer Experience. Personalities of the social web Social Media and Sales Video blogs scott stratten unmarketing unselling
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Social Media] How to Design Content Remarketing Campaigns That Actually Work
    And people come -- they find your content in search results and in their social media feeds. 4) Analyze social shares on your blog content. If you analyze your blog content, what you’ll usually find is that around 5% of your pages generate half of the shares on social media. Getting Started With Remarketing.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 9, 2014
    [Social Media] Discover 3 Types of Marketing Automation Engagements for Agencies
    Social media management and creative. Social channel management. If you’re doing email campaigns, you can pitch social media, for example. 'The economy has recovered a bit, but it’s still a very competitive environment for marketing agencies, with thin margins … and thinner client loyalties.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 8, 2014
    [Social Media] InsideView Names Top Sales & Marketing Influencers of 2014
    Sales Strategy Social Media for Sales Social Media Tips Social Selling B2B influencers B2B lists influencer lists Influencers marketing influencers sales influencers top 25 top lists top marketers top sales 'Today we’re proud to announce our third annual In […]. Dreamforce Marketing Sales 2.0
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Social Media] New Frontiers in Data Driven Marketing
    The core issue is that marketing campaigns in advertising, traditional outbound media, and new social and inbound media all target increasingly-identifiable audiences rather than anonymous cookies, site visitors, viewers, or prospect lists. Translate offers across media and campaigns. Let’s just say you had to be there.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Social Media] Facebook Relaunches Atlas: What Does It Mean?
    Online Advertising / SEM / Display Social Media Atlas Facebook 'Last week, Facebook announced the re-launch  of its Atlas advertising platform. Facebook described it as a tool that delivers “people-based marketing.” So, what’s the big deal? It is important to understand the tipping point we are potentially experiencing. What’s new?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Social Media] Who Does @Forbes Say Are the Top 50 Most Influential CMOs in Social Media? @Infegy #SocBiz
    While the value of knowing others in your industry has always been true, social media has changed the nature of how we know peers in our professional circles, which in turn has changed how we relate to each other. See what others are saying about The Social Employee and order your copy today! But it’s not enough.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 8, 2014
    [Social Media] If you don’t ask, the answer is NO
    We love comments and those who share on social media too. 'I recently had breakfast with the CEO of the massive ad agency Young and Rubicam and this quote was in the lobby. “ If you don’t ask, the answer is no. ” I agree 100%. The answer is simple. invited her. asked. Beth Comstock. Thanks Beth! What do you think?
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Social Media] Trendspotting: Ello, are you there?
    It’s the latest social network on the block, and it’s being touted as the “anti-Facebook.” It’s an ad-free, invite-only social network, and beautifully designed. Social Features. Unlike the social network giant, Facebook, Ello does not have a like button, because they view it as a way to collect data on users.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Social Media] How to set up a Social Media Command Center
    Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. One particular client established a social media command center without a detailed purpose or dedicated and accountable team members. Social community management.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Social Media] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC? Most social advertising channels offer both CPM (Cost Per Impression) and CPC (Cost Per Click) bidding.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Social Media] Why We Need to Tell the Truth About Marketing
    We find ourselves at a time where everyone can put on a thought leadership hat and step up on their social soapbox of choice and tout the virtues of content marketing. In that same IBM survey , 2/3 of CMOs report they’re not ready to cope with the demands of social media. Talk, talk, talk, and very little do, do, do.
  • VIRALLY BLOG  |  TUESDAY, OCTOBER 7, 2014
    [Social Media] Leads and sales is what business owners understand
    From new social media platforms to new technologies and markets the world is getting more and more connected and more and more complex. Even marketing and social media consultants will be expected to show growth and provide leads that turn into sales at some point in the process or at least where it adds to that process.
  • ANNUITAS  |  TUESDAY, OCTOBER 7, 2014
    [Social Media] Who Are Your B2B Buyers?
    If you spend a lot of time and resources on social media, and your target buyers rarely have Twitter accounts, you are wasting your time – no matter how great your tweets may be. You would be surprised by the number of marketing and sales executives that are not engaged in social media, including LinkedIn. Come on.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 7, 2014
    [Social Media] Hello Ello: What You Need to Know About This New Social Networking Site
    'In Facebook’s decade-long quest for market saturation, the social networking behemoth has many users questioning the site’s validity. Is a new social networking site the solution to the seemingly-growing list of Facebook concerns? It reads: “Virtually every other social network is run by and for advertisers.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Social Media] 3 Top Social Automation Tools
    'Last week I wrote  5 compelling social apps , an article that apparently hit a nerve. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. HootSuite.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 7, 2014
    [Social Media] Full Disclosure: Why It Matters to Social Media Marketers
    Many commentators and regulators have questioned the value of this kind of […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Twitter | LinkedIn | Full Disclosure: Why It Matters to Social Media Marketers by Kyle-Beth Hilfer - Maximize Social Business.
  • LEADERSHIP  |  TUESDAY, OCTOBER 7, 2014
    [Social Media] CMO Spotlight: Michael Brenner, Business 2 Community
    He is the co-founder of the social news site  Business 2 Community  and also created SAP’s Business Innovation  thought leadership blog site. Like I said before, trust is the biggest factor in B2B marketing success—3 ways to win trust through social media.                           . '“Marketing has a marketing problem”.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Social Media] Buyer Persona Basics
    If we look at the example above: Stage 1: We’d work to attract that buyer with social media and advertising; we’d make sure our web copy answered the question “How do I generate more sales-ready leads?”  Those buyer personas you create are indispensable tools. Create Buyer Personas. Map Out the Buyer’s Journey.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Social Media] Buyer Persona Basics
    If we look at the example above: Stage 1: We’d work to attract that buyer with social media and advertising; we’d make sure our web copy answered the question “How do I generate more sales-ready leads?”  Those buyer personas you create are indispensable tools. Create Buyer Personas. Map Out the Buyer’s Journey.
<< 1 2 3 ... 200 201 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...