• CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Social Media] Matching Marketing Technology to Business Strategy: A Starting Framework
    'As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Scott was flatteringly enthusiastic and – I totally should have seen this coming – came back two weeks later with the suggestion that I present such a framework.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Social Media] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
    This is a great way to keep communication with your community open through a social media channel. 'LinkedIn has opened its doors to high school students in search of college degrees, and schools have responded positively by creating engaging and informative LinkedIn University Pages. Take a look: 1) Arizona State University.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Social Media] 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)
    It''s your post''s first impression on potential readers in practically every distribution channel -- email, social media, search. 'A lot goes into a blog post -- which is also why there''s a lot that can trip you up when you''re writing one. Am I right, or am I right? and ways to maintain your balance. Damn hard. Don''t stretch it.
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 15, 2014
    [Social Media] B2B social media – a two horse race?
    'Social media is time consuming.  And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race. It’s Google+. 
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Social Media] Best Practices for Blogger Outreach
    Content Marketing Online PR / Link-Building Social Media Technorati 'Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Research. That means, do your research! Grab Their Attention.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Social Media] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Social Media Examiner Subscribe CTA. Pinterest Boards – While attending Social Media Marketing World recently, we heard  Melanie Duncan  speak about growing your email list with Pinterest and we couldn’t wait to share the news with our readers. Sorry to burst your bubble, but not so much. There you have it.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Social Media] Remember LinkedIn for social media marketing
    'Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. rely on the Kevin Bacon effect in all things social networking.
  • MARKETING ACTION  |  TUESDAY, APRIL 15, 2014
    [Social Media] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    With over 50 initial public offerings and several billion-dollar companies in its investment history, including ExactTarget in email marketing, Facebook in social media infrastructure, and Splunk in big data management. 'I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. It’s paid off.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 15, 2014
    [Social Media] How the Klout Acquisition Affects the Future of Influence Marketing
    'To Greater Personalization The last few months have been particularly fertile in social media industry. Mergers and acquisitions have increased which provides greater depth to the major players in social media influence marketing. The Importance Of Storytelling In Social Recruitment. Fix it.
  • ENGAGE  |  TUESDAY, APRIL 15, 2014
    [Social Media] Staying Relevant with Social and Content in the Battle over Breakfast
    In short, McDonald’s, which confidently holds the breakfast crown thanks to its famed Egg McMuffin, and Taco Bell have been trading shots over their morning menus on social media. With all of this talk, one might wonder what other fast-food companies are doing to join in the social conversation. Going after the youth.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 15, 2014
    [Social Media] The best marketing insight I’ve received in the past 5 years
    Related Stories 10 Strategies to Battle Content Shock Social Media Explained. marketing strategy content marketing robert cialdini social media strategy 'Over the past few years I have had the great fortune to meet and talk to some of the greatest marketing and business minds in the world. Trust builds loyalty. Human.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 14, 2014
    [Social Media] Know a #SocBiz Leader You Admire? @TheEIU Wants to Hear From You ~ @TheEconomist
    'Do you know a Social Business Leader ? Our panel of experts will be the cornerstone of an EIU program, sponsored by IBM (@ IBM ), exploring the transformative role of social technologies and new social business strategies in modern organizations. Nominate a social business leader today! FOR EWORD by David C.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Social Media] Duane Reade's Social Media Mistake Might Cost Them $6 Million
    But I think any marketer could have easily been Duane Reade in this situation, and that this case may have long-term implications for how brands continue to use social media for marketing purposes. Where''s the line between social promotion and celebrity endorsements? 2) $6 million for two social media posts?
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Social Media] The Purpose of Repurposing Content
    'Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. When we got to the repurposing content notecard, we started writing our ideas on sticky notes and placing them on a whiteboard.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Social Media] How to Unlock the Lead Generation Power of Your B2B Website
    Those things include zeroing in on your buyer personas , creating content that is mapped to their buying process and using social media to share your content and attract more traffic. Just make sure the social sharing is set up to share the landing page, not the thank you page (to capture a new lead). Landing Pages. Forms.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 14, 2014
    [Social Media] The End Game: How to Create Opportunities Early In Inside Sales
    LinkedIn is a professional social network filled to the brim with contacts who may need your product/service. Establish your social presence. In their research, B2B prospects may find you are a respectful thought leader on the social media they visit most. Everyone has their own strategy to get through a month.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Social Media] After an Event: How to Connect and Follow up on Email + Social
    Follow up on social media. If there’s a specific hashtag for your event on Twitter, or if people are sharing stories on a specific Facebook page, following up on social media can help you with your marketing efforts. Now what? The Welcome Message. Consider a show discount or offer. Segment your new list.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Social Media] How to build brand trust – 4 essential steps
    Only 6% of them consider online advertising credible, whereas 92% of all consumers say they trust earned media (e.g. social media, word-of-mouth, recommendations from friends/family, etc.) 'What??  You’re kidding!!  You just can’t trust anyone anymore!! Too Too often we hear this reaction these days. Sadly source:  Webbed Feet.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 14, 2014
    [Social Media] The Importance Of Storytelling In Social Recruitment
    The Importance Of Storytelling In Social Recruitment by Laurianne Laval - Maximize Social Business. Related Stories Your Real Estate Social Media Strategy is a #Fail. Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome Positioning Executives as Industry Experts via Social Media.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Social Media] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Marketo uses memes in social campaigns to generate additional engagement. We also use a lot of custom images on social channels to promote content assets, events, and special offers. Visual content draws the attention of your social media followers, enticing them to click on your CTA. Going Guerrilla. What is a meme?
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Social Media] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    Also, consider other social platforms; maybe that audience is better communicated to through Instagram, Google+ or community boards. Here’s an example of results produced by our McMURRY/TMG social media team based on this recommendation. Just download our McMURRY/TMG Social Media Content and Reporting Excel file
  • PWB MARKETING BLOG  |  MONDAY, APRIL 14, 2014
    [Social Media] Keyword Density: When Is It Enough?
    After reading it though, I realized as a search and social media professional, what was likely happening. 'Last week I was chatting with a client about their on-page content, specifically they wanted to know “how many times their intended keywords should appear on their web page?” So how do you do that? Know your audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 14, 2014
    [Social Media] Almost everything I knew about starting a business was wrong
    Comments Netstrapping is the new bootstrapping. ;>} by Steve Woodruff Related Stories 5 lessons to build a business that I learned from my clients How to avoid the entrepreneur’s “doomsday” mistake Betting it all Lessons on building a marketing and social media business If it fails, at least I shipped a better version of myself.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Social Media] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ).
  • SYNECORE  |  SUNDAY, APRIL 13, 2014
    [Social Media] The Social Spark: 3 Sources for Social Media Success
    'The world of social media is constantly evolving , and it''s important for users to stay ahead of the curve in working towards profile optimization, all while avoiding being caught by social shock (such as The Facebook Organic Reach Crisis ). According to Jay Baer, "Content is fire, and social media is gasoline."
  • HUBSPOT  |  SUNDAY, APRIL 13, 2014
    [Social Media] Twitter's New Profile Layout, Gmail's Image-Heavy Inbox & More in HubSpot Content This Week
    'Our digital social tools are both a blessing and a curse. This week, in HubSpot content, we covered a wide range of topics on this front -- spanning everything from major layout changes to feature launches and even one high-powered marketer who may still not be on board with the whole idea of social monitoring tools. Social Media
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Social Media] How Can Content Marketing Generate Leads?
    Content marketing can come in many forms including video, social media, written page copy, infographics, and blog content. . Social Media. Social media is a great way to reach external channels, and can also boost your internally marketed content. How Does Content Marketing Work? Rate Calculators.
  • SAZBEAN  |  SATURDAY, APRIL 12, 2014
    [Social Media] Internet Marketing Strategy Articles for the Week of April 7, 2014
    Adding Rich Media to Native Ads Can Drive Powerful Engagement [INFOGRAPHIC] (Social Times). Facebook Page Tools to Improve Your Page Management (Social Media Examiner). Lesson in Social Espionage: How to Dissect a Competitor’s Social Strategy (Search Engine Watch). Marketing Profs).
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Social Media] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    Take a look: And another: And yes, another: Don''t let your hard work be mocked on social media and end up in the trash. You can host this content on landing pages and promote it via your social channels and on your website homepage. Share your content on social media. Not everyone is ready to apply today.
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Social Media] How to Grow Your Email Contacts Organically
    Encourage them to share and forward your emails to their networks by having social sharing and email buttons. Social media. Social media is today’s word-of-mouth. Share new pieces of content, events, and offers with your social networks. Here are a couple notable statistics. in return. Online events.
  • PAUL GILLIN  |  FRIDAY, APRIL 11, 2014
    [Social Media] Marketo Tells How to Use Social Media for Lead Generation
    Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. For example, 58% of marketers who have used social media for more than three years say it has helped boost sales. Check out “ How to Use Social Media for Lead Generation.” It’s
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Social Media] Uncovered: The Future of Mobile Marketing
    By 2017, American social media advertising revenues are expected to extend to $11 billion. 'How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. In the U.S. Mobile Marketing Types You Need To Consider. billion.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 11, 2014
    [Social Media] Addressing Anonymous Negativity as Secret App Gains Traction
    “I’ve often thought about the need for an anonymous social network to go along with the fully public and the friends-only ones. Small Business Marketing Social Media Dealing with negative comments Secret iPhone App small business marketing Social Media Marketing Small businesses are vulnerable.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 11, 2014
    [Social Media] The Future of Social Customer Service: Seamless Customer Experience
    The Future of Social Customer Service: Seamless Customer Experience by Sofie De Beule - Maximize Social Business. by Scott Ayres Related Stories Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome 5 Design Principles That Drive Social Customer Experience Marketing The U.S. paragraph? Or am I missing.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 11, 2014
    [Social Media] Marketing Trend Watch: 2014 Planning Survey
    We define programs as the individual activities – your email sends and paid programs, your physical and virtual events, your Pay-Per-Click ads, your social campaigns – that marketers plan to achieve their goals. Social marketing was also popular – 48% of our survey takers said they used social media “very often” in their marketing programs.
  • ENGAGE  |  FRIDAY, APRIL 11, 2014
    [Social Media] A Mother of Reinvention
    'Tina Brown occupies a unique place in media—few people have a Rolodex quite like hers—but her latest endeavor, Tina Brown Live Media, runs parallel to the myriad innovations happening in today’s vast landscape. And as media changes so rapidly, so do the attendant opportunities for those willing to experiment.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Social Media] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    Also, share the post via social media using the hashtag #fridaymarketingrant. --. 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Yes, you read that correctly. That''s a big deal. We wrote about this several times. Maybe.
  • ENGAGE  |  THURSDAY, APRIL 10, 2014
    [Social Media] Royal Content Across the Pond
    The morning’s sessions were packed with great ideas and information from impassioned speakers, such as Buzzfeed ’s social strategist Jonathan Perelman, Nielsen’s research guru Brian Fuhrer, Sid Lee’s inspirational Will Travis, and Intel’s rather hilarious Pam Didner. 'I’m writing this from sunny Naples, Fla., Seventy percent of U.K.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 10, 2014
    [Social Media] 5 Insightful B2B Content Marketing Strategy Videos
    We highlighted this video because it ties channels like social media to content marketing as pieces that make up the entire marketing landscape. Information : Types, sources, industry, authors, events, professional networks, social networks, etc. 'Content is king, and the king is everywhere we turn on the web. Enjoy!
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Social Media] A sustainable process for optimized content marketing and brand publishing
    For brands generating a lot of content it’s ideal to establish an editorial calendar and take advantage of the many content optimization, PR, social marketing systems, and software choices available. But There are no secret SEO or social media tricks here and you are not manipulating organic rankings. It’s a common challenge.
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [Social Media] How to Use Your Sales Team to Create Better Buyer Personas
    Salespeople typically use a variety of methods for reaching out to prospective buyers, from phone calls to email and social media. 'Buyer personas, which model the personalities, behaviors, motivations and pain points of potential customers, can be a useful tool for shaping your company’s marketing strategies. Here’s what I found.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Social Media] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload. Major media outlets have entire departments dedicated to checking the dates, names, and other key facts that star in their stories. Social media analytics are becoming popular. 'Image source. Image source.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 10, 2014
    [Social Media] LinkedIn’s New Content Marketing Score
    The social media giant is rolling out two new features to help small businesses improve content marketing. It’s for your eyes only, which Stephanie Katcher, a social media specialist at All My Web Needs , says is vital. 'Do you ever wonder how effective your LinkedIn content is at reaching your target audience?
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Social Media] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    evolved into social media, tech, business, entertainment, and even politics. Tumblr has always been much more visual, and more social, with shorter-form content. 'I just picked up a new hobby. call it "Waybacking.". It''s kinda like Googling, but even better. My, they have come a long way!). Remember when Google was in Beta?
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Social Media] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    LinkedIn Social Networks B2B Social Media linkedin personal branding social prospecting 'Employees at B2B companies know that LinkedIn is the B2B network. In 2004, when I was running digital marketing for a financial services company, one of my project managers told me he had joined LinkedIn. asked him what it was.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 10, 2014
    [Social Media] How to Achieve a Return on Conversation with Emotional Marketing
    This is what I learned from my time at Penn State University, where I did an undergraduate honors thesis about successful connection strategies on social media. The crux of my work looked at the Onion Theory (also known as the Social Penetration Theory ). 'By Brooke Ballard, {grow} Community Member. There is no connection.
  • MARKETING ACTION  |  THURSDAY, APRIL 10, 2014
    [Social Media] 5 Ways of Ensuring Real ROI in Social Media
    'Only a year or so ago marketers were arguing about whether social media was a distracting time-suck or a valuable activity. Similarly, a report by Social Media Examiner revealed that 64% of marketers saw improved lead generation and lower marketing expenses for using social as little as six hours a week.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Social Media] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    It also still provides the advanced social media monitoring and influencer identification, press release posting, and local directory submission services that most competitors do not. 'Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 It’s still a modest multiple of 2.4
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Social Media] Twitter's New Profile Layout Is Here: What You Need to Know
    Yesterday, Twitter announced that a new profile design is coming to everyone''s favorite 140 character social media site very soon and has already been made available to a small group of users. Social Media So, here''s what you need to know about the new layout so your profile looks top-notch when the time comes.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [Social Media] Needs-Based Marketing for Executive Buyers Today
    By understanding the topics or conversations in which this company is involved including news, blogs, social media, and other sources, you can paint a comprehensive picture for that executive about the company position in the market. It’s no secret that the buyer’s journey has changed. 1) Focus on the right market.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 9, 2014
    [Social Media] Why Marketers Should Go Rogue with Blogger Outreach
    Why Marketers Should Go Rogue with Blogger Outreach by Kristen Matthews - Maximize Social Business. Related Stories How to Find Relevant Subreddits for Your Business Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome 7 Ways To Be More Productive On Social Media. When I coach … Continue Reading.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 9, 2014
    [Social Media] Are You Getting Your Sales Force Involved in Social Media?
    'No, I’m not trying to delegate the social media tactics and implementations to the sales force, they’re too busy selling. Social media training - We’re not trying to make them experts, but to give them an overview of what social media is and how you are using it as another tool.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Social Media] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    Even though brands can only post photo collages from their iPhones at the moment (Android and Twitter.com versions should be available soon), this new feature is great news for companies looking to try new things on their social media accounts. Social Media 'More marketing doesn''t always mean better marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Social Media] 7 Essential Mobile Apps for Marketers
    by Gordon Diver Related Stories How to be useful, despite your smartphone addiction How to Get into Hot Water With Mobile Marketing A day in the life of a productive social media marketer My biggest blogging victory (and you’d never guess it) The economics behind Copyblogger’s decision to end blog comments. Evernote Hello.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Social Media] Using Social Data to Improve Student Recruitment Online
    Social data can be extremely useful when brainstorming new student recruitment ideas and strategies. While there is no secret formula to defining a digital marketing strategy that will increase your leads and enrollments, these social data mining tips will help you make smarter decisions when recruiting students online. Which Channels?
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Social Media] Getting Started with Content Marketing Strategy in 5 Easy Steps
    Do you have social media profiles to help distribute the content? 'It isn’t hard to find information these days about taking your content marketing to the next level. But what if you’re just getting started with content marketing and feeling like you’re late to the party? Where do you actually begin? Conversion rates.
  • LEADERSHIP  |  TUESDAY, APRIL 8, 2014
    [Social Media] Spring Clean B2B Lead Generation in 5 Easy Steps
    REPURPOSE : There’s a whole wide world of social media out there—all of it hungry and thirsty for relevant, useful and interesting content. With a little creativity, you can clothe it differently for the various social channels you use. 'Refresh, Recycle, Repurpose, Refinish, Recreate. In the world of business, Q1 is over.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 8, 2014
    [Social Media] Positioning Executives as Industry Experts via Social Media
    'The days of PR carefully controlling the message and acting as the buffer between executives and the media are long gone. Positioning Executives as Industry Experts via Social Media by Maggie Patterson - Maximize Social Business. Your Real Estate Social Media Strategy is a #Fail. Fix it.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Social Media] Rise of the Marketing Platform
    Today’s buyer is everywhere — on the web, on social, on mobile, on email. In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. 'Author: Jon Miller I’m about to make a staggering statement. Ready for it? Too see why, read on….
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 8, 2014
    [Social Media] How Does Social Media Impact a B-to-B Purchase?
    72% use social for research – they are looking for recommendations, expert advice and connecting with potential suppliers. Marketing Trends Social Marketing b to b buyers behavior demandGen heidi cohen how does socoal media impact the buying process They’re not looking for information, but quality content.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Social Media] 21 Fantastic Facebook Marketing Guides
    On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. by Social Media Marketing 4 Business. 'Many (most?) Hell Yes!
  • B2B VOICES  |  TUESDAY, APRIL 8, 2014
    [Social Media] Five Years of B2B Voices
    We’ve looked at topics such as SXSW , social networks , real-time B2B , strategy , reviewed books , content , content curation  and blogging. What’s your “I” in social media? Can accounting firms really be social? Has social media in financial services arrived? Discussion Infographi
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Social Media] 70 New (Really) Marketing Automation Stats
    Blogging & Social Media Marketing. CRM, social, web, mobile), and (3) ease of use. Social media sharing buttons in email (49%). Social channels lag far behind, with Facebook and Twitter accounting for less than 0.25% of new customer acquisitions. BLOGGING & SOCIAL MEDIA MARKETING.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Social Media] 70 New (Really) Marketing Automation Stats
    Blogging & Social Media Marketing. CRM, social, web, mobile), and (3) ease of use. Social media sharing buttons in email (49%). Social channels lag far behind, with Facebook and Twitter accounting for less than 0.25% of new customer acquisitions. BLOGGING & SOCIAL MEDIA MARKETING.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 8, 2014
    [Social Media] New insights into online radio, podcasting and Google +
    'In the newest episode of The Marketing Companion Tom Webster and I examine a brand new study from Edison that reveals some eye-popping new insights on podcasting, digital radio and social media consumption. Some of the highlights of this podcast episode include: Introducing “Poodle King” Webster and Social Media Explained.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Social Media] How to engage bloggers down the long tail
    Remember, each and every one of the billions of real social media profiles around the world represents one or more human souls. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Social Media] How to Engage Bloggers Down the Long Tail
    Remember, each and every one of the billions of real social media profiles around the world represents one or more human souls. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Social Media] 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop
    In these sessions we learned how to use social media and to create a content strategy as part of demand generation campaigns. 'by Sylvia Jensen | Tweet this Have you ever been to Amsterdam? It is one of the most beautiful cities in the world. It’s unique in character with narrow brick houses set on a semi circle of canals. love it.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, APRIL 7, 2014
    [Social Media] Women Dominate Smartphone Use
      Women are more likely than men to use their smartphones for messaging, talk, web surfing, social networking, games, app downloads and picture taking or sharing. Looking at mobile social media use, men focus on business and dating while women go for relationship building, sharing, entertainment and self-help. 
  • HINGE MARKETING  |  MONDAY, APRIL 7, 2014
    [Social Media] Visible Expert Profile: Staci Riordan
    She writes weekly articles for her blog, and she posts frequently on social channels like Twitter, where she has over 2,000 followers. And because of blogging, social media, and public speaking, people feel like they know me although they’ve never met me.” Growing Up in the Fashion World. Teaching.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Social Media] B2B Websites: How To Generate More Leads
    In recent years, lead generation has undergone substantial changes brought on in part by new online and social marketing techniques. Landing Pages - Landing pages are customized pages that your leads are directed to from CTAs, a social media page, an email send, an event invitation, a paid ad, or a search engine result.
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Social Media] Trust Me, I'm a Marketer
    You need to communicate in a way that allows other people to relate to you (as a person), and you need to bring value in the form of social currency (e.g. You can automate social media. You’ll either be suspended by the social network or blocked by its users. 'Think for a minute about who you might expect to meet in hell.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 7, 2014
    [Social Media] 5 Tips to Market Your Event Using Social Media
    Tech for a session led by Kelly Janowski of David James Group on the mysteries of social media and how businesses can be using it more efficiently to market their events. It sounds strange, but it’s true: not every event that you run social media campaigns to promote is a physical event like a conference or a fundraiser.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 7, 2014
    [Social Media] What If Your Prospects Are Not Using Social Media?
    'Much of the discussion revolving around social sales talks about how you can leverage social media to increase your selling effectiveness. What If Your Prospects Are Not Using Social Media? by Craig Jamieson - Maximize Social Business. it’s not that simple).
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Social Media] What to Do When Your Twitter Account Gets Hacked
    Most of us think of hackers as ominous entities tapping furiously at a keyboard as they break down the sophisiticated defenses of banks, data centers, and social networks. Which is odd, considering that it''s usually much easier to get your money back from credit card companies than to re-earn the trust of your social audiences.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 7, 2014
    [Social Media] The Social C-Suite. Let’s get real.
    'Sometimes the hype of social media outstrips common sense. There seems to be a growing amount of buzz and attention about creating a “social enterprise.” Having an enthusiastic executive authentically embrace the social web can be a great advantage for a company. The post The Social C-Suite. What''s.
  • SYNECORE  |  SUNDAY, APRIL 6, 2014
    [Social Media] Boards with Benefits: 5 Stand Out Brands on Pinterest
    Target has mastered the integration of social and retail space with their Party with Pinners campaign. By connecting the success of their other social media channels, Lowe''s popular Fix in Six vines can continue to build a growing audience through its own Pinterest board. Having 2.5 Caribou Coffee. Board: #CaribouInspires.
  • SALES CHALLENGER  |  SUNDAY, APRIL 6, 2014
    [Social Media] Annoying Corporate Buzzwords: Revisited
    Viral”  – The proliferation of social media outlets has made viral part of our everyday vocabulary, no matter what the viral thing is. but, to the best of your intentions, you find yourself slip sooner or later. De-layering”  – Banned for its negative connotation as a euphemism for layoffs. Dynamic resilience”  – Huh? Going forward.
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Social Media] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Follow, Like, +1 your company on social media. 'Here’s a question to ponder: Why did you build a website for your business? Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant. What is Conversion Optimization? Some examples are: Contact form filled out. Phone call completed.
  • SAZBEAN  |  SATURDAY, APRIL 5, 2014
    [Social Media] Internet Marketing Strategy Articles for the Week of March 31, 2014
    THE NEW BUZZWORD THAT IS 100 PERCENT B T (Social Media Explorer). How Boolean Search Improves Your Social Media Monitoring (Social Media Examiner). The Greatest Opportunity In Social Media Marketing Today (Duct Tape Marketing). 500 is Using Social Media (Marketing Charts). grow}).
  • VOLACCI  |  FRIDAY, APRIL 4, 2014
    [Social Media] Sneak Preview of Our New #DrupalConAustin T-Shirts
    Let us know here or via social media what you think of them. 'We''re super excited that DrupalCon is in Austin this year so we decided to make our own original Austin-themed shirts for the occasion. We think they''re pretty neat and plan on making many more! Don''t Worry, You''ll be Able to Get One Too drupalcon
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 4, 2014
    [Social Media] Where in the Product Lifecycle is SEO?
    It also recognizes the buzz your site pages get on social media. Yes, you should work to get highly respected websites and social media users to link to your site with high relevancy. 'If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution.
  • CRIMSON MARKETING  |  FRIDAY, APRIL 4, 2014
    [Social Media] #BADMarketing from Fox29
    'This is not a “hot” social media strategy… #BADMarketing Image: Courtesy of BizCom in the News  The post #BADMarketing from Fox29 appeared first on. BADMarketing
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 4, 2014
    [Social Media] Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond
    To give some idea of the scale involved, the company said that simply monitoring “Beyoncé” across social and broadcast media creates 220 billion (with a “b”) data points relating to 2 billion times series tracking more than 100 metrics on 2.5 Bottlenose was founded in 2010 and launched its original social media dashboard in 2011.
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Social Media] Samsung, Selfies, and Sponsored Content: How Marketers Might Ruin a Good Thing
    Smart marketing that just happens to blur the boundaries between paid, earned, and owned media ? But how this was promoted is where the line gets blurry -- the FTC also has pretty strict rules on disclosing endorsements, even on social media. 'On the surface level, there seems nothing harmful about selfies. Not always.
  • LEADERSHIP  |  FRIDAY, APRIL 4, 2014
    [Social Media] Interesting Infographics: Follow These 3 Steps To Upgrade Your Landing Page
    Ensure social media sharing is user-friendly. 'Do you know what steps you need to take to optimize your landing pages? In this new infographic by Quick Sprout , marketers are advised to follow three specific steps, which are known to enhance a landing page’s optimization and conversion. Highlight testimonials. Step 3: Conduct A Test.
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 4, 2014
    [Social Media] 3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts
    Kelsey Jones is a writer and search/social media marketing consultant as  MoxieDot  and Managing Editor of  Search Engine Journal. 'For many B2B companies, just simply having a blog at all has been a huge accomplishment. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. White Papers. Glossary.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 4, 2014
    [Social Media] The U.S. EEOC Turns Its Attention To Social Media in the Workplace
    'The law surrounding social media in the workplace still lags a long way behind the ubiquitous use of social media.  EEOC Turns Its Attention To Social Media in the Workplace by James Wu - Maximize Social Business. While the U.S. The U.S. Fix it.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 4, 2014
    [Social Media] Executive Personal Branding and Your Domain Name: dotCOM or dotCEO?
    by Neal Schaffer - Maximize Social Business. Related Stories Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome The 5 Commandments To Becoming A Leader In Social Media Recruiting How to Find Relevant Subreddits for Your Business. 'What’s in a domain name for executive personal branding?
  • BLOG MY CALLS  |  FRIDAY, APRIL 4, 2014
    [Social Media] The Friday Marketing Rant: You Should Care About Phone Calls
    Also, share the post via social media using the hashtag #fridaymarketingrant. --. 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Marketers are starting to accept that phone calls matter. And they matter a lot. The Data.
  • BIZNOLOGY  |  FRIDAY, APRIL 4, 2014
    [Social Media] Content marketing as a stellar customer service tool
    Good content can be the difference between the customer who buys your product once and the customer that follows your blog, interacts with your brand on  social media , and purchases your products over and over again. Content Marketing Business Content marketing Customer customer service Inbound marketing marketing social media
  • BIZNOLOGY  |  FRIDAY, APRIL 4, 2014
    [Social Media] Content marketing as a stellar customer service tool
    Good content can be the difference between the customer who buys your product once and the customer that follows your blog, interacts with your brand on  social media , and purchases your products over and over again. Content Marketing Slider Business Content marketing Customer customer service Inbound marketing marketing social medi
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Social Media] How to Tweet Around the Clock Without Being on Twitter 24/7
    This is where content curation comes in … To be an efficient curator, you don’t just need a social media tool that allows you to schedule content as you discover it; you also need a few digital reservoirs you can regularly tap for fantastic, quality content to delight your existing and future followers. Twitter
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Social Media] Two Critical Metrics for Measuring Your Fundraising Performance
    This may include measuring the performance of your marketing channels like your website, social media engagement , and direct mail performance, as well as other efforts like special events, peer-to-peer fundraising , and major gift fundraising performance. But this begs the question. What should your organization measure? Fundamentals.
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Social Media] How Manchester United Revolutionized Sports Marketing
    Research by my colleague Rob O’Regan has found that hanging onto the kind of global popularity enjoyed by Man U requires focusing on four key channels: Social media. As part of its sponsorship of UK soccer team Tottenham Hotspur, Under Armour ran a social media contest that attracted entries from fans in more than 50 countries.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 3, 2014
    [Social Media] Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome
    Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome by Nick Steeves - Maximize Social Business. Related Stories Boost Credibility on Social Media with Customer Stories 9 Ways To Grow Your Sales With Pinterest The Foolproof Method To Find Alluring Sweepstakes And Contest Prizes.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 3, 2014
    [Social Media] 5 Ways Marketers Can Use Twitter Photo Collages
    While creating proprietary or design-specific images for social media can require bandwidth and planning, oftentimes visuals can give marketers the creative edge without an extensive project timeline typically assigned to bigger content launches. Will your organization take advantage of the visual continuum? Not necessarily!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 3, 2014
    [Social Media] 12 Experts Define Key Performance Indicators (KPI’s)
    by Ivan Walsh Related Stories Social Media Explained. reasons to be wildly excited about content marketing 10 Strategies to Battle Content Shock Social Media Automation? 'By Rob Petersen, {grow} Community Member. They are too often taken to mean any metric or data used to measure business performance. How will you do it?
  • ENGAGE  |  WEDNESDAY, APRIL 2, 2014
    [Social Media] Fool Me Once.
    And I’m not alone: especially in the age of social media, brands love a good prank that may get shared all day long. 'I have to admit: I love an April Fool’s joke. What better way to perk up a dreary spring day than to keep an eye—and ear—out for some of the best? Here are just a few of the best of 2014. American Eagle. Samuel Adams.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Social Media] Social Media 101 for Technology Firms
    The good news is that social media lets you reach your audience easily and cost-effectively. Like all of us, you’re concerned about ROI and, while we can prove otherwise, social media is often considered a bit of a waste. Social media is a perfect platform for sharing expertise. 'You get it. Expertise.
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