• CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Social Media] Facebook, You’re Forgiven—5 Facebook Video Trends Brands Should Hit Play On
    Facebook may have admitted to significantly overestimating the average time users spent watching its videos, but that doesn’t mean marketers should disregard the social network’s massive marketing power. According to CIO , resharing the video link on other social media isn’t the extent of how you can repurpose this content.
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 23, 2016
    [Social Media] A Converstaion with IBM on the Art of Storytelling in Marketing – Social Media Explorer
    The post A Converstaion with IBM on the Art of Storytelling in Marketing – Social Media Explorer appeared first on Opentopic. So much so, that it earned its own chapter in my book The CMO’s Periodic Table. In my heart of hearts, I keep hoping that having. Marketing - eCommerce
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Social Media] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    In this idea-packed presentation from the Colorado Staffing Association Annual Conference , Brad Bialy, Social Media Marketing Advisor, will show you the most important “must-haves” for an effective staffing and recruiting website. Social Proof. Regardless of social media, email, phone calls you’re fighting for attention.
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Social Media] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    Probably quite a few, so why doesn’t your blog have any social media integration? Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today. Some would even go as far as saying that if you’re not online with a regular stream of fresh content, you don’t exist. Blogs are hard work. But not you.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 23, 2016
    [Social Media] Interactive Content Marketing Weekly Roundup: September 19-23
    As well, tune in to our social media accounts for more in content marketing and interactive content tips and tricks! We wrapped up event season and jumped straight into webinar week! This event was all about innovation in content strategy for both B2C and B2B marketers so you can bet there were a ton of takeaways from it. Facebook.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 23, 2016
    [Social Media] Socialize your videos for business development
    Sales and marketing people take note: v ideo is a medium used for everyday social communication. But most B2B video — especially video targeting tech buyers — doesn’t feel at all like social communication for regular people. Use Video to Activate Other Media. That makes sense — it’s just another thing we do with a smartphone. 
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [Social Media] Voice Search Strategy: What Marketers Need to Know Now
    Fun and Entertainment: Searching for and playing music and video, social media interactions, sports and TV schedules. When you wear white, do you inevitably spill something all over yourself? I do. Thank goodness for voice search, am I right? That's great. But how does voice search fit into that strategy? It’s Thelonious Monkfish.
  • B2B MARKETING INSIDER  |  FRIDAY, SEPTEMBER 23, 2016
    [Social Media] Take Your Infographics from Eye-Catching to Engaging in 4 Steps
    Infographics are liked and shared on social media 3 times more than […]. Every year you read new reports about how visual content is more engaging to readers than text-based content. The data is pretty compelling, actually. Especially when it comes to infographics. Content Marketing
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Social Media] How Global Citizen Became the BuzzFeed of Social Activism
    Orchestrated by Global Citizen—a nonprofit that brings awareness to global issues through social action—the video was part of a larger campaign encouraging young people to demand support from the Italian Prime Minister. Attendees can purchase VIP tickets, but general admissions passes can only be acquired through social action.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Social Media] 150 Content Marketing Tips
    Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Social Media] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. According to PQ Media’s “Global. SOCIAL.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Social Media] Study: How Much of Your Content Marketing Is Effective?
    Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? LEADERSHIP SOCIAL. people just for their media house. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? 68% 16.7%
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Social Media] Content Methodology: A Best Practices Report
    and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Social Media] Staffing and Launching Your Content Marketing Program
    in new readers via search and social. return on social. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Social Media] Evangelizing a Content Marketing Program
    50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. could be Hollywood, could be Bollywood, could be the traditional media. 16% 2.9%
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Social Media] 7 Free Digital Marketing Tools That Increase Your Online Impact
    Below are a selection of free digital marketing tools that help with it all: your website, social media/sharing, and writing. Social Media/Social Sharing. This includes easy-to-install social share icons and content analytics, among other useful mini apps. On-Site Tools. Google Analytics. Hotjar. SumoMe.
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 22, 2016
    [Social Media] Selling Integrated Solutions is Easier With Inbound Marketing
    Most of my clients were either running, cycling, or triathlon events or retailers and had a website but hadn’t started to build up a sizeable presence on social media. – It seems like a lifetime ago, but I was once the Associate Publisher at Competitor Texas magazine, a 80,000 circulation endurance sports magazine.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Social Media] How To Increase Referral Traffic And Get More Leads
    There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.
  • READYPULSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Social Media] Influencer Marketing: Get Up to Speed or Get Left Behind
    Online marketing, social media and technology have changed the way we interact with each other as well as how we buy and sell products. Cut through the social media noise and save your team time by attracting and engaging the right target audience via your influencers. Modern Marketing Social Influencer Marketing
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2016
    [Social Media] 50 Facts about online consumer behavior not to ignore
    97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Social Media Examiner ). Social Media Examiner). 28% of all online activity is spent on social networks. 81% of consumers research online before buying. ( GE Capitol ). FINDING YOUR AUDIENCE.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Social Media] Marketing Guru Covers: Social Posting and Targeting
    It’s time to think about social posting and targeting. There’s a common misconception that all social networks are the same. Understand the various demographics so you can get more out of social networking. Use this social network to educate people and to provide interesting and compelling news. Facebook. Twitter.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Social Media] Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights
    This year, we’re bringing a professional photographer to Dreamforce to help you capture your best professional self for your social media profiles. Author: Elaine Ip So much to do, so little time. Whether you have a full-pass to the conference or not, there are plenty of things to do and see. Sessions. Reserve your seat now.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 22, 2016
    [Social Media] What Fabric Might Mean for Digital Storytelling
    Two influential former Facebook employees are now deep into the development phase for Fabric , a digital social media integrator/journal that promises to let users compile their digital paper trails into comprehensive, online stories. ” Is this a short-lived techie pipe dream, or the next step in the evolution of social media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Social Media] The disconnect between social media popularity and business effectiveness
    This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. On the surface, he is a social media stud. Social media numbers may not translate to expertise. ” Social proof may define authority. By Mark W.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Social Media] How to Incorporate User Generated Content into Your Nonprofit Marketing
    User generated content (UGC) is the ultimate form of social proof – that validation from outside sources that your organization is as awesome as you tell people it is. And you get social proof! Use various social media plug-ins throughout your website to encourage site visitors to spontaneously create and share their own UGC.
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Social Media] 4 Steps to Get Started with Marketing Automation
    To reach this goal, you might try improving the SEO on your webpages, or test an advertising program, or try to get more press, or ramp up your social media marketing. Social media platforms? Getting new software up and running can be intimidating. And, frankly, it can burn up a lot of your precious time. SET YOUR GOALS.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Social Media] How to Engage Your Audience Using Digital Advertising
    Here's how marketers can start doing that. 1) Focus on native (or social) advertising. For that reason, native advertising on social media platforms can be a much smarter use of your digital advertising spend. Digital advertising doesn't have the best reputation amongst consumers. Absolutely, but it's all in the execution.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Social Media] 4 Skills for Marketing Professionals Every Firm Needs to Grow
    Social Media. Social media engagement. But the extent to which professionals can even secure those speaking engagements is largely contingent upon how effectively they demonstrate their expertise through digital means – blogs, social media and e-books, to name just a few. Blogging. Guest Blogging.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Social Media] The Need to Focus on the Buyer
    hope this post is helpful to you all.  I love comments and those who share it on social media.  It would also be nice if top companies linked to me. The world is changing fast.  People are trying to grow their businesses and are looking for people to help them be successful.  million to $6.8 million.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Social Media] Social media strategy leaders: Tory Starr
    Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Tory Starr has been involved in media of all sorts for most of her adult life, including working on an Academy Award-winning documentary.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Social Media] Taking Another Look at Confirmed Opt-in Email
    At a time when privacy and security are top of mind for everyone online, and viral social media rants are way too common, lack of a clear and explicit opt-in is a big gamble for any brand. Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. Download it now!
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Social Media] Why Targeted Audiences Are Important in Online Advertising Campaigns
    The more detailed we can be in a Promoted Post, Boosted Post, Like campaign, PPC campaign or in Re-Recruiting/Social Recruiting campaign, the better the results have been with audience reach, impressions and ultimately clicks and click-thru-rate. Whenever businesses invest in marketing or advertising, they want to reach their core audience.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Social Media] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    If you work in social media marketing, my guess is you know it all too well. Social media is constantly evolving, making today an exciting time to work in marketing. This can also mean that you sometimes feel as if you're falling behind on your general social media knowledge and education. Know the feeling?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Social Media] How to Host a Marketing Conference That Doesn’t Tank
    The first event of its type in the city, Insight Lancaster brought 125 marketers together to learn the latest thinking on topics like SEO, social media, and more. Another fantastic event, Brand Driven Digital’s Social Brand Forum in Iowa, also excels at giving attendees a uniform experience. Seriously. Ann Handley heads it up.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Social Media] 5 Clever Ways to Leverage Client Feedback for More Referrals
    And while a strong marketing mix of advertising, social media, and public relations can certainly go a long way in promoting your agency, none of these channels quite equal the value of a positive client referral. People are more likely to trust your agency early on if they have social proof of your expertise. Groove.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Social Media] Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon
    Twitter also penned a live-streaming deal with the NBA in July that will have the social media platform broadcast exclusive original content created by the league. billion in sales for CBS, Fox, NBC, and ABC (ESPN), according to Kantar Media estimates. Media Social live streaming TwitterInvesting in technology.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Social Media] How to Build a Content Team
    ” Strategists must also be able to perform an audit of the entire content system, using a wide range of SEO, content analysis, and social media tools. And hey, Debbie, yesterday you were the senior brand manager. Starting Monday, you’re going to be the director of content.'” Writers. ” Editors. Multimedia.
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [Social Media] Mi6 Agency’s Top Charts for September 2016
    Though limited in their use of social channels (survey respondents indicated they utilize 2 or fewer platforms – namely Facebook and LinkedIn), SMB’s are struggling to craft content that they feel is relevant to their audience and effectively delivers their message. Week of September 5th. Structuring for Digital Marketing Evolution.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2016
    [Social Media] Selling is to hunting like marketing is to trapping
    Do you live and breathe social media marketing ? Outside of the companies I sold, ran, or owned, none of the companies I actually just worked for offered sales commissions to their employees until I started working for New Media Strategies when I was 32 — I was lucky employee 13. Are you a digital PR god ? It’s 2016!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 20, 2016
    [Social Media] Social media pioneer discusses employee advocacy success
    I had a great opportunity to meet Dr. Juergen Brock, CMO of Fujitsu, and talk to him about some of his pioneering efforts in social media, employee advocacy, and marketing measurement. tracking mechanism follow employee engagement and calculates an approximate media value. You can follow Juergen on Twitter here.
  • FATHOM  |  TUESDAY, SEPTEMBER 20, 2016
    [Social Media] Facebook’s New Advertising Objective Brings Business to Brick and Mortar Stores
    In the meantime, check out our blog What Is Social Media? We Explain Using Broccoli & More to learn how we define social media and how you can use social media to meet your business goals. Having a difficult time getting Facebook viewers into your brick and mortar store?  There’s a solution for you now. 
  • THE POINT  |  TUESDAY, SEPTEMBER 20, 2016
    [Social Media] When & Where Should B2B Companies Outsource Marketing?
    And syndication is a great complement to other inbound strategies like SEM and Social Media, by helping to ensure that qualified prospects who are out there researching a particular category, for example, find and engage with your company. For the complete interview, see the TechnologyAdvice marketing blog. Where will content appear?
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 20, 2016
    [Social Media] The Power of Being Different
    That is the most prosperous day of the year.  It was all over the news and they shared the concept with others using social media. On this day, I want to share a key marketing idea. The Power of being Different. What makes you unique?  Take the iPhone.  It is not like other phones.  It revolutionized phones itself. How are you unique?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Social Media] Tips on how to use LinkedIn for Better Lead Generation
    During that time, we saw massive changes in how people communicate — fax machines, email, websites, blogs, mobile devices and, of course, social media. For example, company pages that don’t reflect the brand or are just another place to post social media updates – the same as you would on Facebook. development?
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Social Media] 4 Marketing Lessons for the Staffing Industry from Apple’s iPhone 7 Launch
    And while the out-of-focus image of Apple’s logo may have seemed redundant, their saturation into mainstream media helped fuel the fire behind all of our creativity: What exactly were these new features? No doubt you’ve seen the headlines regarding Apple’s big iPhone 7 launch event, and the new features the phone will boast. Water resistance.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 20, 2016
    [Social Media] Activate Your Fanbase With User-Generated Content
    But this kind of user-generated content (“UGC”) isn’t limited to social media interactions between a brand its customers. Or you can come up with a brand-specific hashtag, ask customers to submit to you via social media, and feature your favorite responses in your next email. Get Our Newsletter.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Social Media] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    From political controversy to health care shudders to nearly 24/7 media coverage, it was impossible for business owners to escape the feeling that something large was happening. From this established position, Anthem would then gauge what material they were most interested in and which media were most convenient for them.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Social Media] Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World
    Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. This year was no different. Like I said, the line-up was no joke. In
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2016
    [Social Media] An Introduction to Blogging for Nonprofits [FREE EBOOK]
    How to optimize your blog posts for search engines and social media. If there's one marketing tactic that nonprofits often undervalue, blogging would likely be it. What's so great about blogging? Blogging is a low-cost marketing asset with long-term returns. But getting started with (or perfecting the art of) blogging is no easy task.
  • ACT-ON  |  TUESDAY, SEPTEMBER 20, 2016
    [Social Media] Your Audience Called. They Say You’re Fired.
    But they have more to think about than just widgets; they have 20 other aspects of their business to juggle, and each comes with its own panoply of media to be consumed. Engagement rates are falling – and not just on social media. “You will get all you want in life if you help enough other people get what they want.”
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Social Media] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Generally done through creating high-quality content and developing relationships with influencers who will link to it and share it across their social media networks. Organic (non-paid) search is the largest single source of visits for most B2B websites. These are often your best leads. Second, do some online research.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 20, 2016
    [Social Media] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    In my last post, I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. The post How even social media & social selling experts are getting LinkedIn wrong – Part 2 appeared first on Marketing Insider Group.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2016
    [Social Media] 8 Non-Sleazy Strategies for Upselling Your Clients
    If you tell a client that she needs to devote more to her social media spend, you'd better have the data to back it up. If you approach her and say, "I think you need to spend more on social media," she might get the wrong idea and jump to the conclusion that you're just trying to line your own pockets.
  • CONTENTLY  |  MONDAY, SEPTEMBER 19, 2016
    [Social Media] 3 Gaming Trends About to Take Over the Media World
    In fact, over the past few years, you could track changes in media by following trends in gaming culture. For better or worse, gamers have led the charge into new types of content, from live streaming to virtual reality, changing how audiences interact with the media they consume. Today, live streaming is everywhere on social media.
  • KEO MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Social Media] How B2B Businesses use Influencer Marketing
    Thus influencer marketing is an excellent marketing and social media strategy to use if you want to grow your prospect pool. You have probably heard the term “influencer outreach” many times and you probably know that the main purpose of influencer marketing and outreach is to align your company with the influencer and their network.
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 19, 2016
    [Social Media] MarTech Europe preview: here’s what to expect in 6 weeks
    Here’s what you can expect at the event: Vendor-Neutral Analysis of Marketing Technology Solutions. The MarTech conference series is the largest independent series of international events focused exclusively on marketing technology. Come away with a clearer view of the marketplace and a more practical take on the opportunities in front of you.
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 19, 2016
    [Social Media] Managing Your Newsletter Email List:5 Must-Do’s
    Depending on the system you choose, a CRM can track the details of each prospect or client relationship, set and measure goals, deliver and track email and newsletters, and even track social media comments and activities. Creating a newsletter email list  is no exception. spreadsheet, or .csv Who will manage the database?
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 19, 2016
    [Social Media] Everything You Need to Know About Paid Search
    In the era of exciting social media and SEO, sometimes it’s good to go back to what’s boring. Digital Marketing Paid Search buyers global search marketing key words landing pages paid search paid search ads paid search optimization ppc SEO social mediaAre you frustrating buyers with your paid search ads?
  • VIDYARD  |  MONDAY, SEPTEMBER 19, 2016
    [Social Media] 5 Examples of Visual Elements Your Email Marketing Needs
    If you’re unsure whether you have the right to do so, this article provides a good overview of when it’s appropriate to use social media content provided by your fans for your own campaigns. Designing emails isn’t just about coding and making sure they look good on different devices. It sure is! Beautiful photography.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 19, 2016
    [Social Media] How to Rock the World of Events and Marketing Automation
    Additionally, leveraging social media as part of your overall event marketing strategy is important to increasing brand awareness and driving event success. According to Hootsuite, “The great thing about social media is that the size of your event doesn’t dictate the level of success you can achieve by incorporating social.
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 19, 2016
    [Social Media] Join us in San Francisco for Cocktails and Content on Sept. 29th
    His team experiments with all channels, including SEO, social media, and paid demand generation strategies. The end of 2016 is sneaking up on us, and you’re probably preparing your editorial calendar and campaign strategy for 2017. Thursday, September 29th @ 5:30pm – 8:30pm. Where? Network with peers over cocktails and tastes.
  • BLUE FOCUS MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Social Media] First Ever FDU #ContentMarketing Seminar – Register Now #NJ #Content
    Content Marketing Education Marketing Small Business Social Media Marketing Workshops & TrainingContent Marketing is the Future of Marketing. Join us for a Fairleigh Dickinson University (FDU) seminar in #NJ on Oct. 27, 2016 There’s a lot of different ways to craft good content.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Social Media] 20 Examples of Social Proof in Action
    The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. And to help illustrate how brands are using this persuasive technique in their marketing, we've put together a roundup of social proof in action below. Score.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Social Media] How to create a winning strategy with crappy content
    Artificial Intelligence B2B and social media Big Data and Analytics Content distribution Content Marketing Content Shock economics of social media futurist innovation Marketing Strategy Podcasts Technology The Marketing Companion automated writing economics of content marketing marketing companion podcasts
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 19, 2016
    [Social Media] Develop A Successful Content Marketing Strategy With These 6 Questions
    With all the free blogging platforms, social media channels and visual marketing tools out there, anyone can create videos, infographics, blogs or ebooks in a few hours. Producing content isn’t hard. But what’s hard for many marketers today is getting their content seen by their target audience. Content Marketing
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Social Media] Inbound Marketing or Outbound? Which is the Winner?
    On the inbound side, social media, SEO, and blogging have become important pillars. The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. But are marketing teams really migrating away from outbound marketing? You can control the message and timing.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 19, 2016
    [Social Media] Marketing To Millennials Is A Mistake
    They hunt for solutions to connect with this emerging age group on social media and on the web in general. The problem is that the media and marketers have painted “millennials” into a singular demographic consisting of teens and young adults […]. Marketing Strategy
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Social Media] 11 Ad Agencies You Need to Follow on Twitter
    It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. How are clients supposed to trust you with their social media accounts if you can't keep up with your own? social media feed can dream, can't it? https://t.co/WhTm0kxI6X
  • JUNTA 42  |  SATURDAY, SEPTEMBER 17, 2016
    [Social Media] This Week in Content Marketing: The Business Model of More vs. Less Content
    Content Creation Content Marketing Examples Industry News and Trends PNR Social MediaPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this post- Content Marketing World (#CMWorld) edition of our show, Robert and I give a play-by-play on this year’s big event. Click To Tweet.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 16, 2016
    [Social Media] ‘Patagonia’s Philosopher-King,’ and 3 Other Stories You Should Read
    Last night, Twitter ran a live broadcast of Thursday Night Football’s matchup in an effort to bring a larger audience to the social platform and to capitalize on its speciality of sharing live reactions. Runway shows, known for their exclusivity, have become spectacles specifically built for social media coverage.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 16, 2016
    [Social Media] The Cost of Online v. Offline Lead Generation
    Demand Generation Infographics Lead Generation B2B lead generation cost of a lead cost of b2b lead cost of social media lead home infographic Social MediaWhat’s the difference between online and offline lead generation? Let’s take a look: Cost Per Contact. Face-to-Face Close Rates. Feeling Pressured. Outbound v.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 16, 2016
    [Social Media] Why Failing to Fact-Check Could Ruin Your Content Marketing
    Take NBC, which could’ve used a better workflow when Brian Williams was removed as the network’s evening news anchor, in February 2015, after it was discovered—and quickly amplified on social media—that he embellished his role in a helicopter attack in Iraq and other reporting experiences. Voices mistakes workflow
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 16, 2016
    [Social Media] The Biggest Mobile Marketing Trends of 2016
    Report: More than two-thirds of digital media time now mobile, apps 50 percent. According to July data from comScore, smartphone apps now constitute 50 percent of all digital media time. Overall, digital media time spent with mobile is now a whopping 68 percent. Read the full story on Media Post. Mobile Marketing
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 16, 2016
    [Social Media] Interactive Content Marketing Weekly Roundup: September 12-16
    As well, tune in to our social media accounts for more in content marketing and interactive content tips and tricks! It’s event season at ion. These last two weeks have been a busy time for us. From Cleveland to LA, we went from CMWorld to CSIS, sharing all the content we could in between. And the force was strong with CMW this year!
  • SNAPAPP  |  FRIDAY, SEPTEMBER 16, 2016
    [Social Media] SnapWrap: Blogging History Lessons, Content Intelligence, and More!
    Joe Griffin, Social Media Examiner. This post from Social Media Examiner presents a number of different blog types to vary the ways you present your content, all in the name of keeping your audience more engaged. The 9 Digital Media Skills in High Demand Right Now. Blog Post Ideas to Bring Variety to Your Content.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Social Media] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    We create a lot of content where the goal is unrelated to SEO, such as content for PR pitches and paid/organic social channels, for newsletters, or for B2B studies. Your link profile is the sum of all inbound links to your pages from authoritative and credible websites, social media networks included. Two hundred factors.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2016
    [Social Media] Top 5 Marketing Must-Haves for Asset Managers and More
    There are many ways to drive traffic to your website such as paid search, search engine optimization (SEO), content syndication, sponsored emails, sponsored content, and social media. ” For a soon-to-be college grad, that sounded great. remember asking him “Where do the leads come from?” Sound familiar? You’re Segmentation.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Social Media] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    He went on to explain this example: If you have $1K to spend on social media advertising, and your blog puts out 10 posts a month, the worst thing could do is split the money up and use $100 to promote each post. Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Social Media] How to Use Digital Marketing to Transform Your Business
    At a high level, these objectives should address the Top of the Funnel (TOFU), Middle of the Funnel (MOFU) and Bottom of the Funnel (BOFU): TOFU -- If you need to increase traffic to your website, utilize tactics like blogging, Search Engine Optimization & Social Media. Is your company fully embracing the digital age?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Social Media] A Cold, Hard Lead Conversion Case for Low-Volume Keywords
    We blogged, wrote ebooks, posted on social media, hit "send" on email campaigns, and began workflows for engaging leads. Not all keywords are created equal. Some, like "marketing," draw in huge crowds of searchers each month. Others, like "marketing tips for small shoe store companies," might squeak out a couple hits. Not always.
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 15, 2016
    [Social Media] ??Did You Know Your Facebook Posts Are Only Reaching 2% of Your Followers?
    Your staffing agency could have a great social media plan in place. This is a common question we get as social media marketing advisors. Our Social Pro service also implemented promoted content and boosted posts recently. And the answer isn’t to just ignore social media totally.
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 15, 2016
    [Social Media] 5 powerful ways social media has forever altered the way we do business
    – While the original social networking sites were initially designed for connecting people, they’ve ultimately turned into transformational business tools and resources that allow brands to connect with customers in unique ways. Social media is such a pervasive thing in our society that it’s easy.
  • VIDYARD  |  THURSDAY, SEPTEMBER 15, 2016
    [Social Media] The Perfect List of Marketing Technology for Small Businesses [Infographic]
    You’re busy doing this, that, and the other thing. And the truth is, you know there’s probably marketing technology out there that could make your job (and life!) way more efficient. But the process of finding the right marketing tech is not efficient. We know efficiency is key for your small business and we’ve got you covered. Go for it!
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 15, 2016
    [Social Media] Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]
    While it’s certainly not a new concept (think televised sports games or Saturday Night Live), many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience—be it friends, families, colleagues, or prospects and customers. Infographic Social Media Marketing b2b Consumer
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 15, 2016
    [Social Media] Social media marketing lessons from my grandfather, the plumber
    Social media marketing changes everything.” The post Social media marketing lessons from my grandfather, the plumber appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. social media Social Media best practices Video blogsBy Mark Schaefer.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Social Media] How Can Small Schools Tackle Inbound Marketing?
    And then you start thinking about the all the different strategies and tactics and new social media platforms and metrics and. Spruce up some new CTAs to place on your website and to promote via social media. This is also a good time to take another look at your social media platforms. Well, we'll tell you.
  • INTEGRATED B2B  |  THURSDAY, SEPTEMBER 15, 2016
    [Social Media] The Big Bang Theory of B2B marketing
    Social media. Media placement. Standing in the center of the B2B marketing universe, you can be forgiven for having the distinct feeling that the job of the B2B marketer, already large and complex enough, is expanding at an alarming rate. B2B’s Big Bang. By 2016, B2B marketing has truly become rocket science. CRM systems.
  • ACT-ON  |  THURSDAY, SEPTEMBER 15, 2016
    [Social Media] Digital Marketing Agencies – How They’re Changing
    In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. Anvil Media. Nathan: Can you tell me a little bit about who you are and about Anvil Media?
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Social Media] Contently Case Story: How Lifetime Daily Used Tech to Scale Its Content
    As it turns out, they’re also social media influencers, which came as a surprise to Bushnell: “When Monica Reinagel started pushing out her pieces, she’d send me messages saying, ‘Four hundred people just visited this piece I wrote because I posted it on Facebook!'” Slowly, he grew stronger.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Social Media] How a Newsroom Approach Helps Barclays Publish at the Speed of News
    It quickly became apparent from our search data, social listening data, and calls to our centers that customers were asking questions about it.” The articles specifically addressed customer interests and concerns by listening on social media to public reaction to the budget, and angling the articles accordingly,” Stephenson said.
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Social Media] Getting the Most From Your Marketing Assets
    Social Media Every social media platform serves a different purpose and draws a distinctive audience. Additionally, all the major social media platforms including  Facebook  and  Twitter  offer opportunities to purchase ads, and advertising is also available on  YouTube  and  Reddit. Try it for free today!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Social Media] Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management
    " CRM Lead Management processes take in unqualified contacts and opportunities from a variety of sources, which may include web registration pages and campaigns; direct-mail campaigns; email marketing campaigns; multichannel campaigns; database marketing and third-party leased lists; social media; and trade shows. Product News
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Social Media] Multi-Touch Attribution, A Full User Debrief
    While paid media is a significant piece of the pipeline in both reports, the multi-touch graph depicts an opposite shape compared to the paid media graph in the single-touch report. For example, marketers can use UTM tracking when configuring social media ad campaigns. What is multi-touch attribution? Time decay. shaped.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Social Media] Infographic: How Content Can Help You Attract the Best Talent
    recent infographic from Jobvite and Column Five Media highlights the importance of thinking about content as a way to attract both your target audience and new hires. Content marketing is often cited as a way to improve lead generation and brand awareness, but what about hiring? More than two-thirds of U.S. Brands hiring Infographic
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Social Media] Is Your Blog Unique?
    For help, reach out to the social media and content marketing experts at Haley Marketing today! SEO/Social Media content marketing for recruiters Content Marketing for Staffing Creating a Blog for Your Company Creating a Unique Blog How to Create a Unique BlogSo how can you stand out? Be a resource. Have a unique voice.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Social Media] Go beyond brand awareness & drive revenue with LinkedIn
    Studies show that just 1 in 5 business leaders and sales and marketing professionals can demonstrate a clear ROI from their social media marketing and social selling. Kristina Jaramillo , of GetLinkedInHelp.com , says: “Social media reach without engagement that leads to revenue means NOTHING!”. Like this post?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Social Media] How To Excel at Four Primary Types of Social Media Content
    Every single minute , social media sees: 2.4 The broad appeal of social media has made us all into content creators. How can marketers cut through all of the noise and make an impact with social media marketing? How To Excel at Four Primary Types of Social Media Content 1. Social Marketing
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