• ACT-ON  |  WEDNESDAY, MARCH 29, 2017
    [Social Media] 5 Powerful Lessons Content Marketers Can Learn from Journalism
    If so, seek IoT influencers through the social media channels in which your audience engages, such as Twitter and LinkedIn. Find these hot topics by watching the headlines and by monitoring trade publications or industry-related media sources that your target audience follows. Are you planning to create more content this year?
    [Social Media] How Visuals Will Impact Marketing in 2017, According to New Data [Infographic]
    What's more, articles with images every 75-100 words tended to get double the social media shares of articles with fewer images in a BuzzSumo analysis. There's a reason most children's books are filled with pictures. Sure, the pictures help parents keep their children still and quiet for the few minutes they're reading to them.
  • PUREB2B  |  TUESDAY, MARCH 28, 2017
    [Social Media] Why Your Marketing Needs to be Data-Driven
    Data such as a user’s browsing patterns, social media activity, online purchase behavior, and other metrics can help you focus your marketing efforts on what works. You can also identify which content format works the best at any given time in any marketing channel—be it email, social media, or blog posts. Conclusion.
    [Social Media] How Marketing Automation Can Help Real Estate Agents Convert More Leads
    Lead Liaison uses data from over 100 social networks to enrich Prospect (Buyer) profiles with social information, giving you more insight into who you buyers are and what they are looking for. Social Media Marketing. Social media is an important part of real estate marketing. Better Buyer Profiles.
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Social Media] My Campaign Sucks…Now What?
    your website, paid advertising platforms, social media platforms, etc.) Some examples include: email open rate, form conversion rate, social media impressions, average time on page, etc. We’ve all been there. It took three months to launch that marketing campaign from start-to-finish. A week goes by. A month passes.
    [Social Media] 7 Tips for Using Social Platforms to Improve Your Internal Communications
    This post originally appeared on Social Media Week. The post 7 Tips for Using Social Platforms to Improve Your Internal Communications appeared first on The Content Strategist. How are your company’s internal communications? Setting up successful internal communications is always difficult as organizations grow.
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. social media.
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. social media.
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. social media.
    [Social Media] How are your 2017 Marketer’s Resolutions Coming Along?
    Today’s analytics programs can capture all kinds of data from the click-path through the website to which social media platform or web campaign from which the lead originated. social media campaigns, pay per click (PPC) ads, online events, etc.) Unfortunately, many times they are not able to keep up their resolutions.
    [Social Media] Healthcare needs social media influencers and influence
    Our campaigns didn’t include products, but were earned media informational campaigns: information on how to prevent HAIs, about handwashing, issues with call phones, with neckties, with the curtains separating beds and even the evil doorknob. The post Healthcare needs social media influencers and influence appeared first on Biznology.
    [Social Media] Finding Time to Manage Your Professional Social Media Accounts (It Can Be Done!)
    We’ve all been there, and when moments like this creep up, it’s difficult to picture taking on any new initiatives—especially the one your social media department just started pushing. When it comes to social, quality always trumps quantity. Social Media MarketingIt’s Tuesday. TweetDeck. Feedly.
    [Social Media] 4 Content Promotion Strategies to Increase Engagement
    The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing. There’s just one problem…. The New 80/20 Rule.
    [Social Media] When Social Media Piranhas Strike
    Someone disagrees with an influencer and the social media piranhas have a feeding frenzy. The internet and social media enables almost anyone to become famous in their niche. I’m sure most of us have seen people decimated by the social media piranhas and read horror stories. We’ve seen it before.
  • ACT-ON  |  TUESDAY, MARCH 28, 2017
    [Social Media] Market Your Own Marketing: Effective Ways to Share Your Work
    You can also post to your company’s internally used social media tools, such as its Facebook page or Slack channel. As marketers, our job is outward-facing. We’re constantly thinking about our customers and how we can reach them with our product and message. To market our own work and ourselves. Tooting your own horn. Funding. Kidding.
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Social Media] How to Create Facebook Lead Ads: A Beginner's Guide
    Ever wish you could just reach people and collect information from them without asking them leave the social network they're already browsing? Check out our full guide -- it includes additional lead generation and social media tips as well! For marketers, this means bounce-rates at every point along the process. Convinced?
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Social Media] Why Agencies Need to Take Transparency More Seriously
    Among other things, some of its agencies were receiving kickbacks from media companies. So the world's biggest advertiser did what any smart company should do -- it revisited all of its media agency contracts to ensure full transparency. Media agency kickbacks are still a prevalent issue. And good for them. Agency Kickbacks.
  • BIZNOLOGY  |  MONDAY, MARCH 27, 2017
    [Social Media] Social media strategy leaders: Sarah Nilson
    Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. This includes our company public websites, intranet, SEO, social media, and more.
    [Social Media] How to be strategically authentic
    However, if you’re a business person and social media is part of your business, I think it’s OK to curate a bit. personal branding Social Media Strategy sociologyBy Mark Schaefer. ” Perhaps there is no more misunderstood and mis-used word on the web today. That word actually drives me nuts.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Social Media] How to Create a Twitter Moment: A Step-by-Step Guide
    Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. One of the great things about social media is it gives customers a window into brands they love that they wouldn’t otherwise have. Social Media Daily CanonicalWhat Are Twitter Moments? 1) Events.
    [Social Media] THE HACKIES: How leading marketing executives tackle martech
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Marketers need to grab people’s attention and evoke emotion to break through the noise and see results, especially if they want to win at earned media. Like it? How do we decide which martech bets to make?
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Social Media] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Brand Marketing tasks and responsibilities can include public, press, analyst, shareholder, and influencer relations; corporate communications; social media; advertising; events and sponsorships; and content marketing. Schedule social promotions of your pages, content, and forms. Because marketing automation can do so much more.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Social Media] How Generations X, Y, and Z Consume Video Content [Infographic]
    Check out the full infographic from Adweek below, and learn more about how to create compelling social media videos with help from our guide. YouTube has over one billion users worldwide, and they all watch different types of videos every day. What's your favorite type of video to watch on the platform? Video Daily IGSS
    [Social Media] The 17 Best Social Media Management Tools
    Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Fortunately, social media management tools are increasing in number and sophistication as well.
  • PUREB2B  |  SUNDAY, MARCH 26, 2017
    [Social Media] Referrals: Your Untapped Source for Generating Leads
    Email, SMS, content, paid ads, and social media are most likely among the first things you think about when it comes to lead generation. The same goes with social media recommendations. Positive reviews and recommendations on social media and the web are also considered referrals. These are all great tools.
  • BIZIBLE  |  FRIDAY, MARCH 24, 2017
    [Social Media] B2B Marketing Experience: The Case For and Against Gated Content
    It transforms content from being merely a means to attract prospects to your website (via social media, ads, etc.), However, at least for us, running ads to ungated content is still a worthwhile component of our paid media mix. Right? So why are we taking a look at this now? The Case FOR Gated Content. Conclusion.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Social Media] 5 Ways to Use Your Blog to Test New Ideas
    Another way people engage with your posts is through sharing on social. And lastly, make sure your social media manager is not only following and tracking these shares, but commenting, RT’ing, and responding to the shares people are doing on their own social pages. Testing, testing… is this thing on? Awesome!
    [Social Media] The ABCs of A/B testing | How to base your subject lines on science
    However, personalization was completely ineffective in emails pitched to publishers, and it only improved opens by 1 percent when sent to media and entertainment representatives. Fewer than 1 percent of B2C subject lines include hashtags, which can deter opens but are nevertheless useful in pointing traffic toward social media campaigns.
    [Social Media] THE HACKIES: Rapid prototyping & MVP development are key to martech success
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This article is a guest post by Michael Sweeney of Clearcode. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? Rapid Prototyping. Wireframes. Low-fidelity prototype. Hackies
  • HUBSPOT  |  FRIDAY, MARCH 24, 2017
    [Social Media] The Ultimate Social Media Holiday Calendar for 2017 [Resource]
    Some of these holidays might be simply too silly for your brand to engage with (and we certainly don't suggest sharing content on social media and then tacking on a completely irrelevant hashtag for the sake of traffic -- that's just plain annoying). 30: Social Media Day #SMDay. Social Media Tactical17: St.
    [Social Media] The Legally Hazy World of Cannabis Marketing
    This roadblock means social networks like Facebook and Instagram have emerged as primary channels for cannabis marketing. This means that while a brand in Denver can legally sell marijuana products in Colorado, it is not, according to Facebook’s policies, allowed to advertise these same products on the social network.
    [Social Media] Which Department Owns Influencer Marketing?
    Social influencer outreach can be incorporated into Marketing, Corporate Communications, PR, Media Relations, Digital, Social Media and Content Marketing activities; so how should organizations structure themselves to communicate in the most effective way? Market Positioning. Let’s look at this another way.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Social Media] The 10 Digital Fundraising KPIs Your Non-Profit Must Track
    These include your different digital donation avenues, such as email and social media solicitations, as well as traditional direct marketing or ad campaigns. Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. New donor acquisition rate. Donor renewal rate. Net new donors. Finally!
    [Social Media] How social media is changing what brands stand for
    Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. Facebook , Twitter , etc.). elements in their mission and operations.
    [Social Media] How to Prepare for Global Marketing Events: An Interview with Aviv Canaani of IBM
    Then, we have digital goals, taking advantage of the people who might not be at the event but follow it online, whether it is via social, blogs, etc. In digital, our KPIs are based on both engagement and demand-generation metrics, as our goal is to get people to click on our social content and visit our own pages.
    [Social Media] The 15 Best Content Distribution and Amplification Tools
    You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. ” — Maximize Social Business.
  • ACT-ON  |  THURSDAY, MARCH 23, 2017
    [Social Media] Mapping Your Content to the Buyer’s Journey in 15 minutes
    You can use third-party syndication, share on social media, or share with your own networks. Periodically, today’s content marketer needs to take a step back and see the forest (or whatever is your preferred “big picture” cliché). Karrie bundles her tips under Educate, Create, and Activate. Educate. But what is it? Sundbom said.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Social Media] Will Snapchat Spectacles Be a Money-Maker? [Infographic]
    And will its public-traded life get off on the right foot -- or will it stumble, in a fate similar to social network IPOs past ? The thing is, Snapchat has one major factor that sets it apart from other social networks that have sought IPOs: A physical product, the Spectacles. Social Media IGSSWill it sink or swim?
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Social Media] How to Nurture Leads with Email Marketing
    Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. In case you didn’t know, social media leader, Facebook, is making use of automated behavioral trigger emails to increase engagement.
    [Social Media] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. Run social media advertising campaigns. Speaker bios, images, and social media links. Why are these other tactics used more frequently than webinars? Make a choice.
    [Social Media] Storytelling Is Not a Strategy
    In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. Audiences find their news on social networks. Today, those headwinds are inescapable.
    [Social Media] The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017
    2. Social APIs and real world influence tell different stories. Any person who has ever had any social interaction has either wielded influence or been influenced, and while social media undoubtedly plays a big role in influence today, it’s not all encompassing. 3. Your list alone is not enough.
    [Social Media] The Explosion of Design It Yourself Tools: Built for Content Marketers
    The ire of many graphic designers and media technicians is merely that the simplicity of the tools are limiting for their skill set. However, the development of a robust field of quick and intuitive design interfaces for small media tasks has added to content quality across marketing channels. Instaquote - Social Media. . .
    [Social Media] 5 steps to wrangling your most important social media channels
    Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started.
    [Social Media] How to Start Generating Leads for Your B2B Company
    Guest Post Bio: Johanna Rivard , PureB2B’s Executive Vice President, is a two-decade veteran of the online publishing, B2B demand generation, and technology media markets. While the former would be the more ideal action response, ultimately, your choice will depend on whether or not you are sold on the idea of generating leads on your own.
    [Social Media] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. As much as 80 percent of customer behavior data is unstructured data , made up of information from sales calls, emails and social media feeds. This article is a guest post by Raviv Turner of CaliberMind.
  • ACT-ON  |  WEDNESDAY, MARCH 22, 2017
    [Social Media] Why Plan a Social Media Takeover?
    Brands spend many years strategically building, nurturing, and growing their social media presence — and for good reason. Social media is the younger and more powerful sibling of “word of mouth,” with 77 percent of customers more likely to purchase a new product when they learn about it from friends or family.
    [Social Media] 4 Ways to Use Audio in B2B Marketing
    For beginners, we recommend free tools like SoundCloud , or experimenting with different ways to share the audio across social media. Audiograms can be shared on Instagram, too, which is “mobile first, so odds are good that folks will have their headphones in,” says Marissa Emanuele, HubSpot’s social media manager.
    [Social Media] Local Female Tech Leaders to Discuss Strategies for Success In Male-Dominated Industries
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. Panel Moderated by KEO Marketing CEO, Sheila Kloefkorn. Interested? KEO News
    [Social Media] Number of Businesses Leveraging Weibo Enterprise Accounts Grows by 35%
    In China, the use of Weibo, a social media platform, is expanding. million enterprise accounts are on the channel, according to a new whitepaper published by Weibo Business Social Media School and Weibo Data Center ( Note: Linked study is in Mandarin. ). Industry News Social Media Marketing China social media weibo
    [Social Media] What Does a Content Marketer Do? Answered by a Content Marketer
    Tactics like optimizing onsite content, creating corporate blog posts, contributing to third-party publications, managing social media, identifying advertising opportunities, creating email campaigns, and much more should all be considered. Social shares? This question immediately makes me think of this image: ( Image Credit ).
    [Social Media] All social media sites should offer profit sharing and ad revenue
    Other than Snap & YT, are there any smaller social platforms that you see as “pulling their weight” in revenue?’ Other than Snap & YT, are there any smaller social platforms that you see as “pulling their weight” in revenue? — On March 14th, Liz Mannebach asked me via Twitter, ‘Great piece.
  • SNAPAPP  |  TUESDAY, MARCH 21, 2017
    [Social Media] 13 Great April Fools Day Campaigns
    The campaign included a website, social media, and even a professionally shot video. Every year on April 1, I get up in arms about something crazy some company is doing … only to find out it was an April Fools’ Day joke. Raise your hand if you’re with me in this. No joke – some of these will have you in stitches. Google Paper.
  • INFER  |  TUESDAY, MARCH 21, 2017
    [Social Media] Interview with Infer on Predictive and ABM
    With only a company name, website, or email address, we’re able to determine additional details about a company, such as website technologies in use or social media presence, as well as standard firmographic signals. Do you agree or disagree, and why? Additionally, we can build Market Development Models for companies. Which are not?
    [Social Media] New research reveals Americans migrating to three social media platforms
    Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. By Mark Schaefer. The profound implications of the extraordinary growth in video subscriptions.
    [Social Media] The Six Best Accounting and Finance Tools for Small Business
    26: The 29 Best Social Media Monitoring Tools. #27: 31: The 11 Best Social Media Campaign Builders and Ad Monitoring Tools. #32: The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies. 1 ) Xero.
  • ACT-ON  |  TUESDAY, MARCH 21, 2017
    [Social Media] Customer Feedback Fundamentals: What Do Your Customers Really Think?
    For example, post an optional survey at the end of a transaction – or post a quick poll on your social media feeds. To find participants, you could try an open call on social media – ask people to contact an email alias if they want more info and/or want to sign up for the panel. No, really – do you know? Have you asked?
  • KAPOST  |  MONDAY, MARCH 20, 2017
    [Social Media] 3 Content Marketing Mistakes Every B2B Company Should Avoid
    Over my last seven years as an entrepreneur in the business storytelling space, my co-founder and I have had the opportunity to work with different types of companies— ranging from software and media, to corporate innovation, financial services, and even data as a service. We stopped counting our number of customers at 100. Overpublishing.
  • BIZIBLE  |  MONDAY, MARCH 20, 2017
    [Social Media] Are You Measuring Event Marketing The Right Way?
    For example, what’s the ROI of generating 200 leads from a $20,000 event sponsorship investment, and how does that compare to a paid social ad campaign that costs the same amount? Perhaps the 200 leads from the event actually do result in more revenue than a $20,000 paid social media campaign would generate.
    [Social Media] How to Take an Account Based Marketing Approach on LinkedIn When You Have a Complex Sale
    Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. Marketing Strategy Social Media ABM account-based marketing LinekdIn strategy LinkedIn LinkedIn Marketing
    [Social Media] 5 Health Care Brands that Make Twitter Marketing Look Easy
    But as we’ve said before , social matters big time for health care brands. For B2Bs and B2Cs alike, social media helps drive awareness, build community, educate, inform, and garner advocacy. Social Media MarketingWhat’s more, it is centered in humanity—which means audiences will care about it. McKesson.
    [Social Media] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    Persuade users to submit App Store reviews or share your app across social media. Author: Stefan Bhagwandin Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. . Automation starts with data. Purchase? Try email.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Social Media] The State of Social Media Demographics: 2017 Benchmarks [Infographic]
    As the latter puts it, mobile devices are no longer "secondary," and people aren't just using them to get online -- they're using them to get social. That is, for social media, at least. With this information, figuring out how to best reach your personas on social media doesn't have to be such a daunting task.
  • ACT-ON  |  MONDAY, MARCH 20, 2017
    [Social Media] Are You Ready for Marketing Automation?
    Most marketing automation platforms (MAPs): automate manual tasks and multi-step processes such as email and social media campaigns; integrate common marketing tasks and multiple tools into a single dashboard, making management easier; gather and consolidate data on campaign performance, website visitor behaviors, and other key metrics; and.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Social Media] What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
    And while we're not sure how many followers the former had before this famous breakup, it makes sense to assume that this at least drew more attention to its social media presence, at least on this particular platform. The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Spill.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Social Media] 6 Branding Mistakes Undermining Your Company's Image
    Consistency starts with coordinating your visual assets across every place your company is represented: your website, social media accounts, ads, print materials, etc. In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. wait, what?".
    [Social Media] Five Essential SEO Tips for Your Domain Name
    She specializes in e-commerce, social media, and public relations, and spends her days helping brands succeed online. Whether you’re running an ecommerce site, a blog, or a community portal, your domain name is critical to your website’s success. Guest post by Christina Coons of Northcutt. Let’s dive in! Make It Memorable. Happyplats.
  • ONALYTICA B2B  |  FRIDAY, MARCH 17, 2017
    [Social Media] 10 Tips for Selling in Influencer Marketing to Senior Management
    For example, working with an influencer may spark an increase in followers and shares across social media- while this is great, this is an output; the outcome of which may be increased interest in your product/service and an increase in enquiries. 1 Be factual, not anecdotal. 2 Have self belief. 3 Be an optimistic realist. OUTCOMES.
    [Social Media] Speaking Millennial: 6 Old, Trusted Brands Doing It Right
    Perhaps the most brilliant on our list, Jim Beam elevates the millennial generation , using social media to show how to infuse culture, history, and grace into today’s more common sweatpants lifestyle. I’m going to go out on a limb here and suggest I’m not the only one completely baffled by pop culture. Actually, yes.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Social Media] The Best 2017 Networking Events for Marketers
    2) Social Media Marketing World. Source: Social Media Examiner. While we can't corroborate Social Media Marketing World's claims of being the "world's largest social media marketing conference" off-hand, the fact that it's hosted by the online publication Social Media Examiner makes us inclined to agree.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Social Media] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) A social media scheduling tool like Buffer or Hootsuite. And, how do I set it up? What Is a Marketing Technology Stack? CRM software like Salesforce or HubSpot.
    [Social Media] Social Media Marketing on a Tight Budget
    It is possible to start your marketing campaigns on social media on any budget, no matter how small. The post Social Media Marketing on a Tight Budget appeared first on Opentopic. You could even do it for no money at all, with the only cost being however much your time and energy are worth to you. Brands & Marketers
    [Social Media] Survey: Digital Marketers Show Most Interest in Advertising on Instagram
    In an effort to gauge how marketers are utilizing social platforms, Ad Age and RBC Capital Markets recently surveyed 1,600 marketing professionals. Marketing and Social Network Engagement. At the end of 2016, SUMO Heavy conducted a survey to determine how much customers and prospects engage on social networks.
    [Social Media] 5 Key Takeaways from World B2B Marketing Chief Congress 2017
    The conference offered seven valuable keynotes and 80 great sessions on general B2B marketing, content & social media marketing, branding, sales & distribution, and more. Takeaway #4: Social Media Marketing Can Be Efficient and Targeted. Every 15 minutes is the frequency users check on their social network.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Social Media] 50+ Video Marketing Stats that Prove You’re Doing it Right
    So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. Videos on Social. Driving Buyer Intent & Conversions.
  • HUBSPOT  |  THURSDAY, MARCH 16, 2017
    [Social Media] 9 Creative Snapchat Ideas for Brands
    Suffice it to say, social media marketers need to capture and maintain the attention of their followers. Remember, brand social media accounts take followers to places they can't go themselves, so a Geofilter from an interesting place gives your brand personality and drives its cool factor. Social Media Video
    [Social Media] Create. Captivate. Engage. The Art of Interactive Experiences
    The interactive experience helped drive happy customers to share their experience on social media using the campaign hashtag. The past few years have witnessed a dramatic shift in the way marketers operate to be successful. Thus, the buzzword is interactive. What makes interactive marketing successful? Consumers are tired. VenturePact.
  • RADIUS  |  WEDNESDAY, MARCH 15, 2017
    [Social Media] 3 Ways To Adopt A Multi-Channel Marketing Strategy
    Our customers have time and again seen an increase in conversions when they launch social campaigns prior to their sales reps making calls. 2) Leverage email campaigns with social media efforts. As a Customer Success Manager at Radius, I am lucky enough to work with some amazing clients day in and day out. You’re not alone.
    [Social Media] The Top 5 Worst Brand Video Marketing Fails from the Past Year
    Big brands have the data and the resources to keep their finger on the pulse of social, political, and cultural topics. This video, made by a Viner in high school, was meant for no other purpose than to share comedic content on his social media profiles and yet it excels in showcasing the White Vans shoe, expertly. Go figure.
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Social Media] How to Generate Fresh, Customer-Centric Content
    Is there a daily review of online stats for key social channels? Leverage social media in a targeted way. Social media is a great free tool. Select a few social media channels where you know customers spend time; post in those consistently. 5 Tips for Zeroing in on Customer-Centric Topics.
    [Social Media] Skills for Know-It-Alls: Improving Digital Marketing by “Doing Data”
    For many such marketers, the day-to-day operation of the business was more akin to a publishing pursuit than marketing: editorial planning with writers, meetings to discuss stylistic direction and tone, and the occasional report on social media performance from your amplification team. Or just completely outside of my wheelhouse?”
    [Social Media] Understanding Generational Social Media Preferences
    I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index. Gen Xers are twice as likely to follow a brand on social as Baby Boomers are. By Brooke B. 64.7%
    [Social Media] Good Bots vs. Bad Bots: How to Tell the Difference
    According to the Electronic Frontier Foundation , these bots are commonly used within the realm of social media, especially where original content creation is a major part of the platform’s use. Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. And we don’t know what’s good or bad. The Good Bots.
    [Social Media] 21 Stats You Need to Know About Marketing Automation
    The most commonly used marketing automation features are email marketing (89%), lead nurturing (84%), integrations with other software (CRM, mobile, social media, etc.) Marketing automation is a topic we’re hearing a lot about in 2017. How are they doing that? By simplifying what used to be time-consuming tasks for marketers.
    [Social Media] Are Notifications Driving Us Crazy?
    This issue was most prevalent among media, marketing, and PR professionals, 60% of whom used push notifications as part of their day-to-day job. Additionally, excessive social media use, especially Facebook, is linked to negative feelings of social comparison and the fear of missing out (FOMO). Source: Future Work Centre.
    [Social Media] Report: B2B Industries Build Audiences on LinkedIn and Engagement on Instagram
    For social media performance, the report findings showed B2B industries build audiences on LinkedIn. The construction products industry (51,235 followers), business services industry (30,744 followers), and finance and insurance industry (11,982 followers) have the largest social media audiences on LinkedIn. About 16.2
    [Social Media] Let’s Celebrate the 2017 Markie Awards Finalists!
    DLT - Using their ABM framework, DLT was able to increase quote requests year over year by 40% and decrease their cost per impression on account-based advertising by more than 50% over their traditional media campaigns in print, radio and bus ads. Best Social Campaign. This is an exciting time for our customers and our employees.
    [Social Media] 105 ways to build your email list | Tips, tactics, and best practices
    Promote your email by social media, website, and blog. Promote signups on social media. Add opt-ins to your business and personal social media profile sections. Email opt-ins to anyone mentioning your business on social media. So how do you build an email list without email addresses? Fear not!
    [Social Media] The implications for PR if Twitter goes away
    There’s a limitation to Instagram and the others, though, because Twitter’s the only by-default public social sharing platform that is quick enough to fuel the real time web. The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? The transition has already begun. Like this post?
    [Social Media] Live Video in 5 Steps: From Creation to Measurement
    Many social platforms now have free options for broadcasting your live stream to the world, but you should focus on broadcasting across the channels your audience consumes content on. This could include social media, email, and your website. Author: Cameron Jahn Live video has tremendous power to bring people together.
    [Social Media] Mark Cuban, the first trillionaire and chatbots on the edge
    To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing. ” Social activism. I attended a number of sessions about using social media for social good — there was a whole track dedicated to this. By Mark Schaefer.
    [Social Media] Mastering modern marketing technology leadership over 2 intense days
    May 10: ADTECH & SOCIAL TRACK. In this track, we’ll do a deep dive into the ways in which they’re entangled, especially in the context of social media. We’ll start with a pair of advanced TED-style talks on advertising in social and search channels. No, we’re not fooling.) 1:30pm – IBM.
  • ACT-ON  |  TUESDAY, MARCH 14, 2017
    [Social Media] 5 Simple Ways to Use Storytelling in Your Marketing
    Share customer experiences on social media. Want some free media exposure? Then you can use whatever medium you’d like to tell the story – video, text, images, social shares. It’s been called the most valuable business skill of the next decade. Maybe even a frown. Why the resistance? That’s the story generator.
    [Social Media] The 17 Best Photo Editing Tools
    Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks. Showcase reviews: BuzzBlogger, Kathryn Aragon Media, RazorSocial, Siasat, SmallBusinessNewz, TNW News. Showcase reviews: Likeable Media, RazorSocial, StoreYa Blog, TNW News. Showcase reviews: Likeable Media. 2 ) PicMonkey.
    [Social Media] Why Email Marketing Is Making a Comeback in 2017
    Social media marketing may seem more in style, but email marketing remains the best bet for good ROI, and in 2017 it might just be making a comeback. As marketers, there’s a lot of pressure to master the latest trends. While I’m all for innovation and evolving, there’s a risk here of neglecting the tried […]. Content Marketing
    [Social Media] 64% of Companies Have Invested Heavily in Martech Over the Past 12 Months
    The seeming turnover with social media management and other solutions (see below) indicates that the space may become more complex and crowded.”. New research suggests that marketers looking to streamline their tactics and improve ROI are turning to martech to achieve their objectives. Early Innovators and Investors of Martech.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Social Media] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    One month ago, I was helping my friend with his social media marketing. (He’s He’s a digital agency owner.) “What social media channel is the most effective for you,” I asked him. “Which one brings in the most leads?” ” “Hands down, it’s LinkedIn,” he told me.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Social Media] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    One month ago, I was helping my friend with his social media marketing. (He’s He’s a digital agency owner.) “What social media channel is the most effective for you,” I asked him. “Which one brings in the most leads?” ” “Hands down, it’s LinkedIn,” he told me.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Social Media] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    One month ago, I was helping my friend with his social media marketing. (He’s He’s a digital agency owner.) “What social media channel is the most effective for you,” I asked him. “Which one brings in the most leads?” ” “Hands down, it’s LinkedIn,” he told me.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Social Media] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    One month ago, I was helping my friend with his social media marketing. (He’s He’s a digital agency owner.) “What social media channel is the most effective for you,” I asked him. “Which one brings in the most leads?” ” “Hands down, it’s LinkedIn,” he told me.
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