• HINGE MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Social Media] How to Differentiate Content Curation on Social Media
    'Content marketing and curation has become an important tactic for professionals looking to educate and engage clients and prospects on social media. Content sharing on social media is a relatively inexpensive tactic that helps engage clients and prospects with a frequency that is harder to achieve from blogging alone.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Social Media] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    Social Media. How many of you focus on measuring your followers and likes on social marketing channels? “A better way to tell if your social media tactics are successful is to measure converting traffic from social sources. The truth is these metrics have no affect on your marketing ROI. ” 2.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 23, 2015
    [Social Media] 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today by Jim Belosic - Maximize Social Business. Facebook
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Social Media] 5 Tips for Developing Strong Buyer Personas
    great book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review , he calls these “ Person Personas ” – the emphasis must be on people and not on the sale. To create great lead generation campaigns , you start with buyer personas. In fact, in his. Amen, Mike.). What about IT?
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Social Media] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    20) "The Seven Deadly Social Media Sins," XPLAIN. The Seven Deadly Social Media Sins from. 'Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best SlideShare presentations represent all three. Mark Johnstone. XPLAIN.
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Social Media] SEO Basics + a Checklist for Content Marketers
    If a blog post is about Valentine’s Day marketing tips, you might also integrate keywords such as “holiday marketing,” “romance,” “season of love,” “Valentine advertising ideas,” “email marketing,” or even “social media” (due to its relevance to the word “marketing”), “Valentine’s Day,” or both words together. Ryan Hanley. Keywords.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Social Media] What Social Media Can and Can’t Do by @davekerpen
    'Find New Customers is now a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.). Amen, Dave.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Social Media] Great webinar for Tampa area dentists and chropractors on 1/27 at 2:00pm ET
    You will not want to miss this webinar by Likeable Local , Social Media Marketing Software to make YOU more Successful. All dentists are active on social media such as Twitter and Facebook, but most results are limited. Sign up here right now: [link]. One dentist had only 3 followers on Twitter. What do you think?
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Social Media] 17 Stats You Should Know About Visual Content Marketing in 2015
    'Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. Let''s begin by examining a few statistics that demonstrate the impact visual content has on social media reach and engagement.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 22, 2015
    [Social Media] Is Email Marketing Really Dead?
    Just as the Internet as taken place of face-to-face meetings, and email has taken over phone conversations, text messaging is becoming the quickest and easiest way to communicate (some even believe messaging services are taking over social media). 'I often get asked whether or not I believe email marketing is really dead. email
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Social Media] The State of Marketing Technology in Asia
    TV advertising is still dominant in Asia, but marketers are increasingly trying to attribute lead generation and sales to customer personas and behaviours, rather than simply to response rates in specific media. Follow David on Twitter @ketchum. The marketing technology wave has not yet broken in Asia, but it is coming. Marketing Efficiency
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Social Media] 8 Steps To A More Effective B2B Content Marketing Program
    For each core content marketing asset developed, consideration should be made for: Third party and social media publishing platforms for distribution. Contact information created or obtained (from publishers and social media connections for example). 'There is no escaping it. But guess what? Step 1: Write It Down.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Social Media] Your Guide to Email Design
    Include social media buttons. Add social media buttons. Include social media buttons to encourage engagement. 'When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best? Should images be included in every email? Email Newsletters. Fonts.
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Social Media] How Brands Use Social Media to Enhance the Customer Experience
    'Social media is no longer optional for businesses wishing to grow and compete in their industry. survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. Social media gives companies the opportunity to show they care.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 22, 2015
    [Social Media] Using Facebook For Email Marketing
    In this article we’ll talk about why your […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Using Facebook For Email Marketing by Amy Hall - Maximize Social Business. Email Marketing
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Social Media] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    No signs of a web or social presence. Every marketer should be familiar with social media and provide evidence of this on their resume. 'Have you ever received a resume from a marketer that you just knew, at a glance, would not proceed in the hiring process? resume that’s more than two pages long. Wacky fonts, cluttered visuals.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. Online presentations can be embedded on a webpage or shared using email or social updates. are shared and linked using social media or email.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. media platform.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] 5 Lead Generating B2B Website Trends
    Jay Bayer discusses a number of topics around content marketing, social media and marketing, encouraging the audience to weigh in on the discussion in the comments section. 'At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities. 5) Video.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] 2015 Resolution Series: Professional Development
    Three days of sessions in SEO, social media, community building, content marketing, brand development, CRO, analytics, and more. Social Media Week - Dates and City Vary. 'As part of our Resolution Series for 2015, the Digital Marketing team and myself have set our sights on achieving more professional development. Blogs.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] Right Time, Real Time Selling
    We love comments (no SPAM please) and those who share on social media. 'Jeff Ogden , an award-winning marketing expert and President of Find New Customers , the nicest company in B2B marketing, wants to bring back this post from years ago, because it has good information for you. Thanks, Marketo! Right Nows.” What do you think?
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] Why transparency is essential for building corporate brand trust
    Yes, businesses are trying to develop and promote more their “corporate social responsibility” (CSR) initiatives, but these will never win over customers unless the details and results are transparent enough to re-build a trustful relationship. To use social media more effectively (i.e. Not anymore. For example: • Retail 90%.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] 4 Ways Your Audience Can Provide Content Ideas
    'You’re ready to write an email, social update or blog post and the blank screen taunts you. Ask fans to share pictures on social media. Before you publish, send, or post content on social, your blog or in an email, finish it up with a question or call to action for your readers. Where to get started? Ask questions.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] The Anatomy Of A Great SlideShare Deck
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Anatomy Of A Great SlideShare Deck by Ann Smarty - Maximize Social Business. 'Creating the perfect SlideShare slide is more than a skill, it is an art. Comments Wow, there''s a lot here Ann.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    'To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. Social media has transformed how people interact with each other. And with good reason.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] 3 Lessons Marketers Can Learn From Social Apps
    Very different apps, doing very different things - most of them social. Their contacts run into the thousands; they manage such lists through social media - not a list of phone numbers. Social Media 'Vine. WhatsApp. Tinder. Surprisingly, there is. With clearly measurable results.). Take Tinder. Six second videos?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] 14 Data Visualization Tools to Tell Better Stories with Numbers
    Social Media Tools visual communication data visualization data visualization tools infographic tools 'By Rob Petersen, {grow} Community Member If you can’t measure it, you can’t manage it.     – Peter Drucker This succinct truth says you can’t know whether you are reaching your goal unless success is defined and tracked. MAPPING.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] How to Know Which Hashtags to Use in Your Social Media Posts
    It will, in social media lingo, increase “the reach” of your tweet. Social media is an inexact science. What else can you do to get your tweets seen on social media? The post How to Know Which Hashtags to Use in Your Social Media Posts appeared first on Marketing Action Blog - Act-On.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 20, 2015
    [Social Media] 5 Key Advantages of Data-Driven Marketing
    Information regarding customer search patterns, social media activity, and interactions with advertising and sales processes is readily accessible to develop focused campaigns based on consumer behavior. The tools and data available to marketers today have practically eliminated the need for guesswork. 1.Marketing Attribution.
  • LEADERSHIP  |  TUESDAY, JANUARY 20, 2015
    [Social Media] Shedding Some Light On Dark Social… What Does It Mean for B2B Lead Generation?
    Let’s throw some light on the subject of Dark Social—I’m seeing a fair amount of interest and discussion about this lately. Because it is another reason social ROI is so difficult to measure, and yet, it’s no excuse. So What is Dark Social? Can You Measure Dark Social? 'We fear what we don’t know. Can we even do that?
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 20, 2015
    [Social Media] How to Blog Workshop February 20, 2015 in Los Angeles
    What Past Workshop Attendees Say about Jennifer Beever: “Jennifer has a dynamic and engaging presentation style and a very practical approach for  how to use social media to get results.” 'A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 20, 2015
    [Social Media] 3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)
    This is a great way to reinforce your brand’s messaging to existing customers in attendance, as well as the press and media who will be reporting from the show floor. case study examples; metrics-driven stories) and create a short framework that can be shared across your social media, blog, and email channels.
  • HINGE MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Social Media] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    He consistently hosts executive roundtables, gives keynotes, and has been featured on top-name media shows, including NPR’s Talk of the Nation, CBS News Radio, the Associated Press’ Radio Network’s Business Minute, and the Taking Care of Business show on WMAL. Andrew Sherman is a partner at Jones Day , in Washington, D.C.,
  • FATHOM  |  TUESDAY, JANUARY 20, 2015
    [Social Media] The Future of Patient Engagement in Healthcare Marketing
    Start building loyalty and community via social media. In fact, 90% of adults 18-24 say they would trust medical information shared by others in their social networks. 'Americans today are seeking more healthcare knowledge and information outside of the doctor’s office. Optimize for mobile search. Engage young adults.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Social Media] 12 Noteworthy Examples of B2B Companies on Instagram
    'Instagram is a social media platform unlike any other. While other social media platforms (e.g.: As I previously mentioned, Instagram is a key social media platform for B2B companies to start and/or strengthen their brand storytelling. It embodies a unique element: storytelling. Microsoft. Followers: 35.8k.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 20, 2015
    [Social Media] How to Garner Sweet Success on Instagram
    'Facebook and Twitter are no longer the bread and butter of the social media world. Instagram is quickly climbing the food chain as a social media marketing tool. As with any social media channel, you want a variety of content. Gain more social media insight by subscribing to our weekly email newsletter.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 20, 2015
    [Social Media] Meet Your New Chief Marketing Officer, Jeff Ogden
    I’m happy to be aligned now with great business partners such as Likeable Local , which is Social Media Marketing software to make YOU more successful  and the St Petersburg Chamber of Commerce to meet local business leaders too. We appreciate comments (no SPAM please) and everyone who shares our posts on social media too.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 20, 2015
    [Social Media] 5 B2B Social Media Lessons Cisco Learned in 2014
    At Cisco, we continue to explore how social media is used not only to generate awareness and buzz, but also to drive thought leadership, influence the customer journey and make a greater impact to the overall marketing strategy. Social analytics are mission critical. Graphics and videos drive more social engagement.
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Social Media] 28 (of the) Best LinkedIn Marketing Guides of 2014
    What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. How to Use LinkedIn Publisher to Get More Visibility by Social Media Examiner. Ways to Grow Your Leads With LinkedIn by Social Media Examiner.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Social Media] The state of the nation on SEO, content strategy and earned media
    There’s not much sharing going on without content on the social web. I few years ago social media was small and quiet. In combination with planned content, we’re also going to monitor social media, we’re going to monitor engagement metrics, to see if there are insights that will surface.
  • MARKETING ACTION  |  TUESDAY, JANUARY 20, 2015
    [Social Media] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
    If the writers in your agency are already good at developing pay-per-click (PPC) copy that’s pithy and compelling, you can use those same skills for creating compelling email and social campaigns. 'Search marketing agencies are experts at generating leads, building brand awareness, and increasing sales. Use the Same Funnel with a New Focus.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Social Media] How to Run a Blog Lead Generation Analysis
    Was there embedded media in the post? Often, other forms of content are included in blog posts, such as social posts, videos, SlideShares, or infographics. The media can serve as the bulk of the content for your post. 'It''s the timeless question for corporate bloggers: How many leads did your blog post generate? In the sidebar?
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 19, 2015
    [Social Media] 10 (More) Marketing Terms You Need To Know
    Your web presence includes factors outside of our own website and social media channels. It also includes what others are saying about you in reviews and social media engagement. They are needed when a company wants to incorporate another service onto their corporate website, whether it is a CRM or a social media feed.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 19, 2015
    [Social Media] This is the week that was: Changing face of social
    Well you are in luck, as this week HubSpot put together 20 of the best (and most secret) Facebook, Twitter, LinkedIn and Pinterest features you didn’t know existed - all of which could give a real boost to your social media presence. 'The Earnest weekly round up. Ever wondered how to save links for later on Facebook? Well worth a look.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 19, 2015
    [Social Media] 5 Social Media Pitfalls Non-Profits Should Avoid
    To help guide you through the ever-changing platform of social media, we’ve put together this list of pitfalls for non-profits to avoid. Social media pages that aren’t updated frequently allows followers to forget. We have great tips on how to handle social media automation.).
  • BIZNOLOGY  |  MONDAY, JANUARY 19, 2015
    [Social Media] A more personal approach to content marketing
    Large firms maintain their corporate social media accounts because, well, what else would they do? 'One of the great advantages small businesses have over large corporations is the way their size makes a personalized customer experience so much easier to offer. They’re the ones who have it right. That’s hardly news to any of us.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [Social Media] The Pyramid of Relationships with Social Media Influencers
    Starting with the centrepiece: The Pyramid of Influence in Social Media, corresponding to the five levels of Maslow’s […] Author information Raymond Morin Raymond Morin contributes a monthly column on Social Media Influence. Social Media Influence
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 19, 2015
    [Social Media] How I Grew GE by 242% in just 12 months and why my replacement failed
    Now I’m a marketing expert who runs Find New Customers , a Tampa-based demand generation agency and we help companies develop world-class marketing programs and we are partnered with Likeable Local, Social Media Marketing Software to make YOU more Successful. love comments and those who share on social media.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Social Media] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    Someone who does this extremely well is Ian Cleary from Razor Social. 2) Social Media Posts. According to a survey by Social Media Examiner , 92% of marketers indicate that social media is important for their business. You could be using these when you share your blog on social media.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Social Media] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    'As a student of marketing and social media, I am always looking for the best examples of content out there. Social, Digital & Mobile Around The World (January 2014) from We Are Social Singapore   - 1 Million+ Views. Here is a compilation of the best slideshares, videos, vines and more from the past year. Top Videos.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 19, 2015
    [Social Media] Six Ideas for Getting Your Social Media Off the Ground
    The Hand-Wringers, worried about someone uploading all The Big Secrets to the scary internet, had turned their attention instead to encrypting flash drives and banning the use of adjectives, and probably assume that Patty will become the Dolores of Social and keep it all to herself. Stop assuming this is actually new. Lines must be drawn.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [Social Media] Where Should You Focus Your Social Media Efforts in 2015?
    began blogging on Maximize Social Business in 2014 with my 6 social media trends to watch evolve post. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. by Neal Schaffer - Maximize Social Business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Social Media] 12 Ideas to Ignite Your Content NOW
    Sadly, I have to begin this list with what should be the most obvious recommendation … but perhaps the most useful: Add social sharing buttons to your content site. When I help businesses with their social media strategy, half of them do not have social sharing buttons on their website – even very large companies! Wrong.
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Social Media] 4 Killer Tips to Boost Social Content Sharing
    One good place to begin the process of sales and marketing alignment is in social selling. Social Media Marketing Fulfills the Promise of Reach. What’s your social reach now? Add to this the ability to add more prospective buyers to your social networks. Tips to Increase Social Content Sharing By Sales.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 19, 2015
    [Social Media] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
    Meanwhile, linking to third-party media articles costs you nothing. B2B Lead Generation: 6 social media tactics from 7 experts [MarketingSherpa how-to article]. 'Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. Define lead nurturing — and which leads you should nurture. ” 8.
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 17, 2015
    [Social Media] A few Saturday facts about Jeff Ogden of Find New Customers
    We love comments and those who share on social media too. 'The weekend is here and we do post on Saturday (but not on Sunday), so we just want to share some facts you may not know about Jeff Ogden of Find New Customers , the nicest company in BtoB marketing on Earth. Madison is also the only town in America that owns a race-boat.
  • LEADERSHIP  |  FRIDAY, JANUARY 16, 2015
    [Social Media] Interesting Infographics: Nurturing the Sales Funnel Using Social Media
    More importantly, how do  you nurture your prospects in today’s digital and social media savvy world? This interesting infographic provides social media tactics to move prospects and leads through the sales funnel. According to the infographic, 80% of customers expect businesses to be active in social media.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Social Media] Optimizing Your Workspace for Employee Productivity [Infographic]
    Whether it’s a conversation between two colleagues at their desks, your phone buzzing with text messages and social media alerts, or an uncomfortable desk chair, distractions are everywhere. However, one downside is the potential for less socialization amongst employees. Luckily, there are things you can do to help!
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 16, 2015
    [Social Media] Building Engagement on Twitter is as Easy as 1-2-3
    'Twitter is a fast-moving social network that can connect you with thousands of potential customers, or people who could help spread your message. This can be in the form of a retweet, using social sharing icons, or simply copying and pasting a link. Social Media business engagement hashtag social network tweet Twitter
  • BIZNOLOGY  |  FRIDAY, JANUARY 16, 2015
    [Social Media] 9 ways to reboot your digital marketing for the new year
    love it because it means a reboot of all of my digital media properties. Review all of the content and images you’re using on your social media profiles and website. Social media. Review all your social media accounts. 'I love January. Not for its weather, mind you (I live in New Jersey, after all).
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 16, 2015
    [Social Media] How the Hospitality Industry Can Leverage LinkedIn in 2015
    'When it comes to LinkedIn, many don’t realize the various ways the professional social network can leverage your bottom line. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. How the Hospitality Industry Can Leverage LinkedIn in 2015 by Debbie Miller - Maximize Social Business.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 16, 2015
    [Social Media] Don’t Be Fooled by These 3 Content Marketing Myths
    Quantity Is Better Than Quality Many media sites have figured out how to run a business on producing the cheapest content possible. It may cost you more, but it’s in your business’s best interest to hire experienced media and content specialists to produce content for you. It doesn’t. You should be on Vine!” Probably not.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Social Media] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
    'Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there''s no big announcement. There are so many cool things our favorite social networks can do that may have fallen through the cracks. 16) Embed media files on your profile. Check ''em out.
  • MARKETING ACTION  |  FRIDAY, JANUARY 16, 2015
    [Social Media] Buzzword Watch: Stop Saying That. Really. Stop.
    The descriptor was fun while it lasted, but terms like “marketing rock star” and “social media rock star” have outlived their novelty. 'I’ve been a business writer for a long time; long enough to admit that it’s kept me (happily) on the bright side of a penny. Long enough, too, to realize (less happily) that I’ve gotten lazy. Trite.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 15, 2015
    [Social Media] Mastering LinkedIn Workshop in Los Angeles January 23, 2015
    What Past Workshop Attendees Say about Jennifer Beever: “Jennifer has a dynamic and engaging presentation style and a very practical approach for  how to use social media to get results.” New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. Who Should Attend? Tom N.,
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Social Media] Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]
    Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. Knowing what they want from each channel is half the battle, says Atri.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Social Media] How to Achieve Exponential Growth With Marketing Analytics [Free Ebook]
    Social media. 'Analytics can be a huge opportunity for both the growth of your business and of your career. According to a recent CMO Survey , CMOs report they spend 8% of their marketing budgets on marketing analytics, and spending on marketing analytics is expected to increase 60% by 2015. Blogging and landing pages. Analytics Dail
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 15, 2015
    [Social Media] Recapping 2014 in Content Marketing
    There are data scientists, product scientists, one social media scientist, but not a single content marketing scientist (whew). Food and drink were provided as each was more of a social event than a marketing event. Content marketing had a huge year! Search interest over time for the term: content marketing (Google). Every.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 15, 2015
    [Social Media] 5 Game Changers Content Marketers Can Steal from House of Cards
    From ideation all the way to social promotion, content marketers must devote hours of research and meticulous writing and editing to determine what kinds of posts will do well – and when. know what you’re going to say: Content marketing + social media = happily ever after. Because Frank and Claire Underwood? Are super scary.
  • BIZNOLOGY  |  THURSDAY, JANUARY 15, 2015
    [Social Media] Why transparency is essential for building corporate brand trust
    Yes, businesses are trying to develop and promote more their “corporate social responsibility” (CSR) initiatives, but these will never win over customers unless the details and results are transparent enough to re-build a trustful relationship. To use social media more effectively (i.e. Not anymore. For example: Retail 90%.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 15, 2015
    [Social Media] Launch a Legal Customer Rewards Program on Social Media
    As brands promote these programs on social media, they may introduce new legal wrinkles into the programs. Myriad laws impact […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Social Media and the Law
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 15, 2015
    [Social Media] The Simple Rule: The Person Who Fails the Most, Wins
    ” Likeable Loca l, Social Media Marketing software to make YOU more successful) and I are doing a webinar for medical companies, especially dentists and chiropractors in Tampa/St. We love comments (no SPAM please) and those who share our posts on social media too. Petersburg on January 27th. No chance, no results.
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Social Media] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    TACTIC 2: Social Media Marketing. Like it or lump it, social media plays an important role in the lead-gen process. Here are three data points to consider: 74% of consumers rely on social networks to guide purchase decisions. Sprout Social, Sep 2013). Social Media Examiner, May 2014).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 15, 2015
    [Social Media] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
    Maybe you don’t need a new social network: you just need to remember why you love Facebook : Meet some new people It’s possible you don’t have that many Facebook friends, which is why you’re seeing just a handful of boring posts from the same people over and over. facebook social media get more out of facebook Maybe. Effective?
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Social Media] Throwback Thursday: 7 Old Marketing Campaigns We Miss
    For two days, fans and consumers were able to ask questions of the Old Spice Man through social media, and receive personalized responses to their questions. Over 180 video responses were produced during those two days, the responses of which generated a social sharing frenzy that garnered millions of additional views for the Brand.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Social Media] 15 Important Ways to Use Case Studies in Your Marketing
    Nowadays, 9 out of 10 people are looking at online product reviews, posts on social networks, and so on before making a purchasing decision. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. IP addresses.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Social Media] Where Social Commerce Revenue Comes From [Infographic]
    'In 2015, social commerce sales are forecasted to represent 5% of online retail revenue -- or $14 billion. Adoption for these three integrated social commerce features only hovers around 60% for most ecommerce companies. But, 85% of orders from social media sites come from Facebook alone. Social Media Ecommerce
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 14, 2015
    [Social Media] Content Marketing Gone Wrong: 4 Deadly Strategies To Avoid
    You must distribute your content through various channels like social media, email blasts and newsletters. 'By now, every digital marketer should know how important content is not only for their website, but for their marketing efforts as a whole. Wrong. It’s also the main factor in whether or not your site appears in search engines.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Social Media] 8 Tips From Top Experts on How to Achieve More in 2015
    tweet this] We should trade social media, Youtube and Netflix for a few good books. 'Did you achieve all that you wanted to in 2014? Or, were you left wanting more? If 2015 goes the same as last year, will you be proud of what you accomplished? As entrepreneurs and marketers, we always want to do more, have more, and be more. body fat.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 14, 2015
    [Social Media] The Content Creation Manual for Marketers (Part Two): Your Audience & Imagery
    We can get a good idea of why visuals are so important by examining the three […] Author information Justice Mitchell This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Justice brings two decades of experience in concepting, designing and deploying integrated marketing campaigns.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 14, 2015
    [Social Media] Are You Getting Your Fair Share of Customer Testimonials?
    If you’re on social media, post it there with links back to your web. 'I have found that there’s no better way to position yourself as a credible source than by having a third party sing your praises. Here are some things to consider: Keep the requests to unique applications or markets. Post it on your website.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Social Media] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    So I left to join the guy who originally hired me at L90 -- did I mention he was a fraternity brother of mine in school? -- when he started Resolution Media, a pioneering search marketing agency that we eventually sold to Omnicom. also created a lot of content (blog articles), ran parts of social media, ran events (exhibiting and hosting).
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Social Media] Everybody Writes — My Interview With Ann Handley
    ” I fought my social anxiety, walked up to her, and introduced myself. One that included not just content marketing , but social media , and personal branding , and change management, and more…and the rest is history. It wasn’t Steve Jobs or Barrack Obama or anyone my Mom ever heard of. told her where I worked. And
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 14, 2015
    [Social Media] SEO and Content: Can SEO drive “viral?”
    These are the posts: January — Content Shock   June — 70 Rising Stars of Social Media   November — A speech you will never hear again These posts would be considered “hero content” under the definition I recently described in a post about a “ content pattern ” that companies use to build a brand over time.
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