• CRIMSON MARKETING  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] Infographic: What Are The Top Digital Priorities for CMOs in 2015?
    The infographic below will tell you what CMOs plan to do in 2015 as it relates to: marketing consulting, social media strategy, content marketing, and marketing analytics. 'As the end of the year draws closer, many of you are beginning to wonder what will 2015 look like? What do I, as a CMO or team member to a CMO, need to plan for?
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] New Facebook Admin Changes
    Having difficulty with social media management ? Facebook social media Facebook Admin 'Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. Users can still use the top drop down arrow (#1) to choose the Page they wish to administer. This is where I get a little excited.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] How to Annotate a YouTube Video [Quick Tip]
    Social Media 'Ever wondered how to make those clickable buttons that show up on some YouTube videos? Wonder no more -- I''m here to teach you how. And, as it turns out, annotating YouTube videos is actually really simple. We annotated one of HubSpot''s YouTube videos  to show you how the process is done. Notes are also linkable.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. Online presentations can be embedded on a webpage or shared using email or social updates. are shared and linked using social media or email.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. media platform.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] 12 Images You Should Share on Social Media
    'Posting photos to social media is one of the fastest, easiest and fun ways to promote your business as well as boost engagement with your audience. Which of these photos garners your business the most engagement on social media? The post 12 Images You Should Share on Social Media appeared first on VerticalResponse Blog.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] 4 AdWeek marketing lessons for small businesses
    Representatives from Facebook, Yahoo, and major-media publisher Condé Nast were all on hand to talk about upcoming initiatives and success stories at their companies. 'Earlier this month, Advertising Week was held in New York City, and it featured some of the biggest brand names in the industry. Lesson #1: Expand Your Audience.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] 10 Ways to BOOST Your Social Media Traffic
    'Social media can be an incredible source of traffic. One of the best things about social media is that you get […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Social Media Traffic Generation by eduardogaleazzo.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] The Best White Paper on B2B Demand Generation Ever Written!
    The person who shares this post on social media the most will get a $10 iTunes gift card. 'How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. More and more people are finding this blog each and every day. Thank you so much! So it is extraordinarily well written.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] Everybody Loves Zombies? How the Undead Helped Build a Burger Empire
    Tell me about how that social media presence grew -- did the zombie theme just make it happen, or did you work at it? Who runs the social media accounts? So they''ve both got a good sensibility about what will work on social. Bringing you the menu from that zombie burger place. Such a cool content story.  Always.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Social Media] 5 Steps to Build a Community of Engaging Fans through Social Media
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Social Media] Are you tired of playing Google’s game?
    know of many companies that see a huge uptick in site visits and social media mentions every time their newsletter hits the virtual streets. The better your content, the more opportunities it’ll get to be reposted across social media channels and drive even more traffic. One minute, everything is cool. Newsletters.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Social Media] How to Personalize Customer Interaction on Social Media With Data
    Social […]. This monthly Social Media for Customer Service column is contributed by Sofie De Beule. She blogs to show brands how to use social media to create an engaging online presence. Her work has been featured on Social Media Today. Social Media for Customer Support
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Social Media] Sorry Toto. We’re not in NYC any more.
    We love comments and those who share on social media. 'Find New Customers is in Tampa/St Petersburg and  not Long Island, NY. This blog is more popular than it has ever been. Thank you so much! still get lots of emails from my former life in Long Island, NY. But Find New Customers is now in Tampa/St. Thank you dear readers. Do it now!
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Social Media] 43 Bright Ideas for Promoting Your Lead Gen Content
    Social Media. Posting on social media is probably something you''re already doing -- but below are a few ways you can take your promotions up a notch. . Other Social Channels. 21) Include social sharing buttons on the thank-you page of the content. But that''s where lots of us get stuck. What  Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Social Media] The Un-Tapped Value of Employee Social Capital
    Why should any business owner like social media? Because social media connects people – employees to other employees, employees to customers, business and IT decision makers and vice versa, customers to customers, and so on. Social capital (really not an oxymoron!) The value of internal social media use.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Social Media] What Do Fashion and Marketing Have in Common?
    Look at all the channels we have, and look at all the ways social media gives us to engage one-on-one. 'Attended a marketing conference lately? Dreamforce is an event devoted to enhancing the user experience and accelerating innovation. It’s been described as the Super Bowl of cloud conferences (and also the Burning Man of…).
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Social Media] What Do Fashion and Marketing Have in Common?
    Look at all the channels we have, and look at all the ways social media gives us to engage one-on-one. 'Attended a marketing conference lately? Dreamforce is an event devoted to enhancing the user experience and accelerating innovation. It’s been described as the Super Bowl of cloud conferences (and also the Burning Man of…).
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Social Media] 5 tips to amplify your YouTube video and get more views
    This set of 7 animations about Social faux pas (we didn’t make this). Ask your colleagues to share it on their social accounts. B2B Marketing Social media Content marketing Technology 'We all want our videos to go viral on the Internet, don''t we? But fear not, there is hope for your video. Add a link featuring your CTA.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Social Media] How Hospitals Should Respond to Ebola on Social Media
    good communication tool to use for this purpose is social media. Don’t neglect your community and patients when they are already posting questions or comments on your Facebook page or through other social media channels. The post How Hospitals Should Respond to Ebola on Social Media appeared first on Fathom.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Social Media] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    'Sharing on social and surfing on mobile , smart local deals tied up in a string, isn’t SoLoMo your favorite thing?! Whether surfing for information on the web, checking the latest status update on social media, or playing a game on an application, our smartphones and tablets are an extension of ourselves—and marketers are taking notice.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [Social Media] How To Build An Army Of Volunteer Contributors For Your Blog
    How Business2Community Built A Successful Media Company With No Employees. Back in 2009, two of my employees helped me start B2B Marketing Insider  for my own rants and raves in content marketing, social media and marketing strategy. Business 2 Community built an entire media company using an army of volunteer contributors.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Social Media] 3 Don’ts of small business content marketing
    Small is beautiful because small firms can have a more intimate relationship with their clients through both, social media and offline interactions. Don’t neglect the power of social proof. Social proof is simply the tendency of people to look for affirmation of their decisions in the behavior of others. Don’t fight this.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Social Media] Thought Leadership, Why’s That Important?
    Social media is a friend of mine! Okay, so social media has been around for quite some time and it has proved to be more than just a fad, so make sure you are using this to your advantage. They are following you for a reason, social media isn’t just a popularity contest anymore. Telling a story.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 22, 2014
    [Social Media] Are You Using Automation Tools to Help in Social Media?
    When it comes to social media, it’s no different. We should be focused on content and use automated tools to help spread the word on social platforms. Scheduling to publish content is very easy across your social media accounts. 'We’re all trying to do more with less. Courtesy of: SurePayroll.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Social Media] Can Marketers Predict and Measure Influence, Down to the Dollar?
    'By Kerry Gorgone, {grow} Contributing Columnist Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. Instead of guessing based on follower counts or shares, what if you could dig deep into customer data and predict which customers would drive more spending through social media?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Social Media] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    For example, instead of spending all of your time manually going through the news or your social media accounts, you can get alerted by the things that are really important to you. . Tempo pulls in information from your emails and connected social media accounts. 'Want to track your packages with the swipe of your finger?
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Social media can grease the wheels of your inbound marketing. Except in the case of inbound marketing, it’s social media. Social media is to inbound marketing what WD-40 is to a mechanism that is not moving. Social media can attract more visitors to your site. Here''s how. Or not moving well.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] Why Is No One Paying Attention to My Content on Social Media?
    If you want to get ahead in today’s over-saturated market, the answer is social amplification. What is social amplification? Amplification is definitely the latest social media marketing buzzword, but what does it actually mean? The post Why Is No One Paying Attention to My Content on Social Media?
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 43 Tweetable Answers to Top Questions About Twitter
    Using Visuals & Media on Twitter. Using Visuals & Media on Twitter. 23) Should all my tweets have links or rich media? Every tweet should have a clickable component that connects it to a larger message, whether that’s a hashtag, link, or rich mediaSocial Media was dubbed "Queen Tweet.". anum).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] Tips to Amplify Your Lead Gen with Next Gen Social Data
    'Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux , CEO of Attentive.ly , a next generation social media listening tool which enables modern marketing teams to leverage rich social behavior data to personalize marketing content to their customers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] Content Marketing and Halloween: 5 Eerie Similarities
    How this relates to content marketing : Just as everyone in grade school dresses up on Halloween, it seems as if every company and marketer has a way of sharing their opinions via blogs, social media, and much more. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    What’s more, only 16% of CMOs have integrated customer touchpoints across physical and digital channels to what they consider “a large extent,” and only 20% are using social media to a large extent. But, like Traditionalists, haven’t begun to fully take advantage of the data and analytics social media offers. It’s true.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] The ole one two three four five six seven punch
    Even the Pity Mention is a Media Mention. As part of the campaign, I’ve partnered with a top-50 social media influencer to help me extend my network. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 3 Free Tools to Create an Awesome SlideShare Presentation
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Free Tools to Create an Awesome SlideShare Presentation by Ann Smarty - Maximize Social Business. This time let’s share some tools that will make a presentation creation a breeze!
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    Think of them as concise guides to terms, commands, or symbols, or other things like this laundry room cheat sheet from PartSelect or HubSpot''s cheat sheet for social media cover photo dimensions. 'What does being in a "content rut" mean to you? We''ve all been there.) So don''t shy away from new formats. 1) Cheat Sheets. 4) Courses.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 11 Remarkable Guides to Marketing, Search, and Life
    For instance, you could give them a shout out on social media channels, share their content, showcase their work at your office and talk them up to your other customers. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective?
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    From social media to mobile marketing, remarketing, content marketing, interactive webinars, and beyond, you can explore multiple channels and platforms. 'In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. On the contrary, it is even more critical.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] Mobility, mobile commerce, and the worst apps in the world
    gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. ” And perhaps it is finally true.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] Message Personas: 40 Questions for your Buyer Personas
    Is social media a main source of peer-to-peer engagement and sharing? 'People don’t remember what you say, they remember how you made them feel.  So all of your fancy acronyms and business speak is just a waste of time. Enrich your marketing database with persona attributes for better targeting and segmentation. Describe yourself.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Social Media] How to Leverage New Media & User Experience in Your Digital Marketing
    The digital age has already arrived and we need to embrace it before we are blurred out of this valuable new media picture. digital marketing , social media marketing , user experience 'Since the launch of the Kindle back in 2007, the publishing industry has changed forever. PICTURE THIS - User Experience = UX.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Social Media] How to Leverage New Media & User Experience in Your Digital Marketing
    The digital age has already arrived and we need to embrace it before we are blurred out of this valuable new media picture. digital marketing , social media marketing , user experience 'Since the launch of the Kindle back in 2007, the publishing industry has changed forever. PICTURE THIS - User Experience = UX.
  • SYNECORE  |  MONDAY, OCTOBER 20, 2014
    [Social Media] Align Your Brand Messaging, Start From the Ground Up
    Before creating your next content calendar, strategizing your next social media campaign, or undergoing your next website redesign project, ensure the alignment of your brand messaging. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention.
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 20, 2014
    [Social Media] This is the week that was: Pitches, Emails and Jelly
    Social media tip of the week. 'The best of the best in B2B marketing. It’s been a crazy old week over in Earnest towers, but never so much that we couldn’t squeeze in our weekly round-up of the best articles for you to peruse over a nice cup of coffee. Enjoy. SlideShare : the dark horse in any marketer’s arsenal.
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Social Media] 5 Tips for Improving Your Presence on LinkedIn [SlideShare]
    Social Media 'What do you do when you either meet someone in a business setting and you want to find out more about their career? You look them up on LinkedIn, of course. LinkedIn is the number one place to show off your career successes, rewards, and goals so business contacts can get to know more about your professional experiences.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Social Media] Understanding How to Engage a Growing Anti-Advertising Audience
    Marketers must engage customers not only where they are online – using search, social media, and communities – but use the relationships they have built to our advantage by letting them do the talking for us. Here are three key points we took away on what marketers need to embrace in order to break through the anti-advertising barrier.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Social Media] The Awesome Power of Persistence
    Please share it for my client with all your social channels. We love comments and those who share on social media. 'When Find New Customers client Mintigo , Predictive Marketing Made Easy, was having problems getting something published, their head of content marketing, Sophia, asked Jeff or advice. Follow me on Twitter here.
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Social Media] Tell Your Company Story through Your Blog: Here’s How
    Content Marketing content strategy digital strategy internet marketing strategy marketing strategy social media strategy '57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But not all blogs or content prove effective. Marriott on the Move.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Social Media] 8 Ways What You Write Will Affect Your Bottom Line
    In an amusing and horrific story, Vox Media stated that the U.S. Do you feel confident about a company when their social media or blogs haven’t had a fresh post in months or even years? It may easy to write a blog or social media post, but it is not easy to do so in such a way that makes sales. Be Relevant.
  • BIZNOLOGY  |  MONDAY, OCTOBER 20, 2014
    [Social Media] 26 reasons digital marketing matters to the C-Suite
    'Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study).
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Social Media] Track Exactly Who’s Watching Your Videos in Emails
    From social media channels, blog posts, NFC tags, QR codes; there’s any number of ways to get people to watch your video. 'As online video becomes increasingly popular, the methods you can use to distribute videos are increasing too. Still, there’s something to be said for a good ol’ fashioned email. It looks something like this: Wow!
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 20, 2014
    [Social Media] 15 Steps to Building a Better Facebook Contest
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 15 Steps to Building a Better Facebook Contest by Jim Belosic - Maximize Social Business. That’s why so many companies run them. Facebook
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Social Media] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    households was later converted to paid circulation and is still beats such titles as Food & Wine , according to Julie Fleischer, the company’s director of data, content and media. ” But she said Facebook and other social media actually have led many marketers to de-value content by thinking of the distribution as free.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Social Media] Social selling, social business, social employees and other hype
    Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore! The social enterprise Let’s say you walk into France one day and announce that they need to be more like Russia. In less than a month, the social enterprise effort was disbanded. The social enterprise.
  • ENGAGE  |  MONDAY, OCTOBER 20, 2014
    [Social Media] Social Media Lessons for Associations and Nonprofits
    Recently I was invited to attend the Association Trends : Communication LIVE breakfast, where a group of association executives joined a panel for a lively discussion on their social media strategies, tactics and benchmarks. But you have to determine what those goals are before you can develop that social content strategy.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Social Media] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    However, there may still be benefits to engaging in this particular social channel. 2) It''s the Largest Social Network. Facebook is still the biggest social network on the planet, with more than a billion active users each month. Facebook remains the core underlying social utility of the world. Social Media
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] Social Media Tweetable Facts
    'Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? FACT] 74% of online adults use social networking sites. @pewresearch
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    Traditional media heavily relies upon interruption marketing, a method which involves purchasing the right to interrupt your target audience with advertising. but remember: you must earn an invitation onto consumers’ social media channels. Billboards, TV commercials and radio ads are classic examples of interruption marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] 5 Marketing Takeaways From Dreamforce 2014
    All business is social business – Social media is here to stay and now plays a critical role in all business. Social has become the preferred medium of communication for consumers and businesses to connect, share content, and communicate. Here are 5 key marketing takeaways from this year’s Dreamforce event: 1.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    As a B2B marketer, one of the best social media tools you can use is LinkedIn. wrote about this in a 2011 blog post titled Is Social Media a Marathon or a Sprint ? Don’t put social items on LinkedIn. ll talk about other social media in future posts. Be a combination of the hare and the tortoise.
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] 5 Best Practices for Engaging a Global Audience
    If you’re marketing in Brazil and don’t have a presence on  Orknut , their most popular social media channel, you won’t be that effective. Talk '*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Here are 5 best practices to follow: Identify Themes for your Messaging.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] Creating Viral Content Comes Down to Just Letting Go
    Social Media bob herzog content marketing fun marketing humorous marketing viral content viral marketing 'If I told you an Ohio traffic reporter had over a million views of his video on YouTube, you would probably be surprised. When was the last time your content or videos got that many views (and that’s in one week)?
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] Recruitment : The Success of a Social Referral Program
    Why outsource candidate recruitment when your employees are […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. She blogs to show brands how to use social media in their recruitment. Social Recruiting But does serious gaming belong in business?
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] Why the Best in Business Keep Looking for a Job = Even Though They Have One
    ” Brian Kardon is the Chief Marketing Officer at Lattice Engines and he is always working to spread the word, like media interviews and other programs. Write a blog like this one and engage with media interviews too. We love comments and those who share on social media too. Marketing looks for Mr. Right. Paul Dunay.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. 3) Share the link on social networks. You''ve uploaded a few presentations.
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] 32 Resources to Write Great Blog Headlines
    Did you know that by including the most viral words or phrases you can improve your click-through rates from search engines and social media? The Science of Writing Must-Click Headlines on Social Media. 'Image source. million blog posts are written every day. Don’t know how to keep up? It’s a real rat race out there!
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] The Social Media Manager's Guide to Staying Organized
    'Managing social media accounts for a brand, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. How on earth do busy social media managers keep their ducks in a row? 2) Schedule social posts ahead of time and in bulk. Social Media
  • FATHOM  |  THURSDAY, OCTOBER 16, 2014
    [Social Media] Holiday Marketing Planning for Retailers [Infographic]
    Links and social shares are also a great capture at this time. PPC: Continue monitoring prices for competitiveness and update ads accordingly (retargeting, Google Shopping, social media, etc.). '3 in 4 consumers say online research will help them decide which gifts and brands they’ll buy this holiday. October. Free shipping.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Social Media] SMX East 2014: Key Takeaways & Statistics from the Show
    Whether it’s in search results, through social media, or through paid advertising, the goal is to get a client in front of their audience. Out of 150 million views to BuzzFeed, 75% comes from social media. 'At the beginning of October, Derek and I headed down to New York for SMX East. Photo courtesy of Akvile Harlow.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 16, 2014
    [Social Media] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
    Have a few templates for different stages in the buying cycle, and show you care by doing research about each specific contact on social and company channels. Here are a few sales voicemail templates you can use today to pique your prospects’ interests: The Social Selling Template. If the average voicemail response rate is 4.8%
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Social Media] Draw Me a POEM: Define Media Influence
    'To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. This monthly Social Media Influence column is contributed by Raymond Morin. Social Media Influence Raymond Morin.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Social Media] My Top 25 Social Media for Business Quotes
    'Over the course of speaking to thousands (if not tens of thousands) of professionals at a few hundred events over the last 5 years as a social media speaker, I’ve seen more and more of my attendees mention that certain things that I said resonated with them. Social Media Quotes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 16, 2014
    [Social Media] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    The social media forecast: Cloudy! How to set up a Social Media Command Center Why Ann Handley is the Queen of Content. After all, the guy came up with an answer for the age-old question, B2B and social media business strategy Technology b2b marketing james hahn new technology weird al Nice Try, Einstein.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Social Media] 9 Revealing Inbound Marketing Insights From the U.K. [SlideShare]
    7) Social and email are the top lead sources for UK marketers. marketers said that social has become more important as a lead source over the last 6 months.” salespeople believe social media has become a more important lead source in the last 6 months.” edition of the State of Inbound: Inbound Insights U.K.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Social Media] Manufacturing Buyers Read Print Trade Magazines (Shocking!)
    and am happy to come clean because Gardner Business Media published its 2014 Media Usage in Manufacturing Report (free download). few things of interest: I was quite surprised to learn that 56% of survey respondents don’t use social media and that Twitter and Facebook are blocked at 20% of companies. Freedom!).
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Social Media] Top Holiday Social Media Trends for 2014 [Infographic]
    Website traffic and sales have a huge potential to grow during this time of year -- and social media will be a key player as people get more excited about the holidays. But where to start with your holiday marketing strategy on social media? Social Media
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 15, 2014
    [Social Media] Return on Sales Enablement: The Adoption Challenge
    'This weeks’ Dreamforce event, with some 135,000 attendees, brought home the enormous investment organizations make in their CRM solutions and sales reps. But also begs the question – is the large investment in CRM and sales enablement delivering an adequate payback? You are not alone if you are getting mixed results. The buyer is now in control.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [Social Media] If You Really Want to GIVE More…
    Social media allows us to be very innovative and do things we couldn’t before. Revisit this case study on Social Marketing Innovation. 'Thanksgiving weekend in Canada offers an opportunity for us to take the time to reflect on life and be thankful. It can be harnessed to create wonderful experiences in your life.
  • FATHOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Social Media] Double Your Impact & Reach The Community With Your Hospital Blog [Webinar]
    In one year, Wyoming Medical Center’s blog – The Pulse – has doubled its outreach not only in direct hits on the blog, but has also helped to grow Wyoming Medical Center’s other social media platforms. This has allowed the hospital to speak directly with its community free of the filters of traditional media.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Social Media] 10 Reasons Social Logins Could Be a Game Changer
    'Social logins – You see them often, and you’ve probably used them several times to log on to various web sites. They use existing login information from your various social networks, such as Facebook for Twitter to create a single sign-on experience. What are the benefits of using a social login? More revenue.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Social Media] Yesterday’s webinar: How to Build Your Influencers in Social Media
    'Yesterday, our author Chris Abraham  presented our latest Biznology webinar about how to grow your social media influence. Social media is made up of the people you’re doing business with now, your current sales channel, your past successes, and your future prospects.  In other words, how much is too much? Really.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 15, 2014
    [Social Media] How to Create a Unique Social Hotel Experience
    'Since social media is now commonplace, especially when it comes to travel, hotels are burdened with the additional responsibility of standing out among the noise. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Social Media for Hospitality Author information.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 15, 2014
    [Social Media] To Protect Your Sales Margins, Nothing is Free
    love comments and those who share on social media too. 'How to Win Big Deals without Giving Away the Store. Jeff Ogden of Find New Customers , the nicest company in BtoB marketing today, has lots of sales experience, particularly in the software industry. worked for Agile Software, Optum Software and Business Objects too.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 15, 2014
    [Social Media] How to Lure Readers to Your Blog from Social Media
    'from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts.  Use Social Media to Gauge Reactions Toward Your Content. Sharing is Caring.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Social Media] How to Write About Things You Know Nothing About
    Then, read social media posts to get a sense for general public opinion. Whether the subject you''re writing about has elements of controversy or you''re simply trying to get a pulse on the general public''s thoughts, social polls, surveys, and open-ended questions can offer some helpful insights. Ask your sources for quotes.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] Marketing Automation Tips for Manufacturers
    CRM, Social Media etc.). 'Manufacturing companies have been figuring out ways to automate repeatable processes for over two centuries. Automation, in one form or another, has been driving the improvement of manufacturing since the first industrial revolution. Intelligent segmentation for accurate messaging. link]. Make a list.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] Marketing Automation Tips for Manufacturers
    CRM, Social Media etc.). 'Manufacturing companies have been figuring out ways to automate repeatable processes for over two centuries. Automation, in one form or another, has been driving the improvement of manufacturing since the first industrial revolution. Intelligent segmentation for accurate messaging. link]. Make a list.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] Nine Practical Guides to Public Speaking and Presentations
    And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? Tell a story that keeps listeners focused on you—instead of checking email on their phones? Some date back nearly two years, but all are still relevant and useful.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    That’s nearly half of the day scrolling through viral photos on social media, laughing at shared videos between friends, reading critical reviews of a restaurant and scanning through that blog on pop culture. Wiser companies are using visual media as a form of content that is easily digestible for newer audiences. Christopher S.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising
    With social platforms like Yelp, Facebook, and Twitter, consumers are relying on word-of-mouth to make purchasing decisions; they are looking for stories about businesses that will influence their buying journey. This means getting social. 'In this digital era, the buyer’s journey has changed. Customers are online. Look at these stats.
  • PAUL GILLIN  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] Infographic Gives Good Overview of Good Helpouts
    How to Social Media Technology video Google Helpouts 'One of the many little-known Google services is Helpouts , which are video meetings with experts who can help you do everything from seed your lawn to play the piano. Some carry a charge and others are free. Several brands offer free Helpouts to support their products.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] How to Build Your Influencers in Social Media
    'A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. Do a social media land grab! Your goal is building your influencers in social media not becoming a top influencer. Don’t be shy: find all your contacts on social media.
  • SYNECORE  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] Making the Most of Your Organic Social Media Marketing
    Insert favorite social media channel here.) Our social lives have become ‘social media lives.’. Because of the growing infatuation with these media channels, it is not shocking that Americans spend over 30 hours a month surfing media sites. So, how can you make the most of your social media marketing?
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] Social Content Marketing Planning for a Live Event
    'I find it interesting, and a little bit confusing that social media professionals often fail to exploit a live event for all its opportunities. It seems like “in real time” reporting of live events has become somewhat of a speciality, or subset, inside social media marketing. Author information.
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