• ANNUITAS  |  TUESDAY, SEPTEMBER 1, 2015
    [Social Media] Today’s Buyers Are Not Mono-Channel
    All in all, I used multiple channels during my purchase process (web, social medial, word-of-mouth/peer referral and email) and it took about two months. Email teams, web teams, social teams, content teams, event teams, etc. Several more searches on key terms led me to a manufacturers website as well as some good consumer blogs.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 1, 2015
    [Social Media] 25 Key B2B Content Marketing Stats
    The top five content marketing practices cited were social media content (92%), e-newsletters (83%), website articles (81%), blogs (80%), and in-person events (77%). While 87% of B2B marketers use social media, there are obviously a number of different choices available, and the channel matters. Join the discussion below.
  • THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 1, 2015
    [Social Media] Social media in B2B – the latest stats
    The allure of social media in B2B is growing rapidly. Over four in five marketing teams (83 per cent) now post on social media – an activity that consumes one fifth of their time (20 per cent) – and three quarters (77 per cent) expect to spend more time doing this over the next 12 months. Let social media become the star.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 1, 2015
    [Social Media] 3 project management tools for your distributed business
    Today, I will share the  project management tools that I have used. It It all came down to the Goldilocks test: Asana was too hard, Trello was too soft, and Basecamp  was just right. Basecamp. have gone through CD, Google Sites, the Google Inbox hell, a very harried assistant and project manager, and then Trello, Asana, and then back to Basecamp.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 1, 2015
    [Social Media] Keeping Up with KoMarketing: Fall 2015 Conference Preview
    — Session : Better Together: Search & Social. Session Date : Thursday, October 1 st 1pm EST. Session Overview : Search and social media may seem like two different species, but they have plenty in common. Combine your search and social media marketing efforts and teams and maximize results of both.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 1, 2015
    [Social Media] Prove It: Building Credibility and Increasing Clarity in AEC Marketing
    Google Analytics or another similar system can help you understand how visitors interact with your firm’s website and social media channels. Now more than ever, marketing is crucial to the success of any AEC firm. —over marketing staff. The Balance of Offline vs. Online. The AEC industry is built upon relationships.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 1, 2015
    [Social Media] Why Nonprofit Content Marketing Should Help; Not Sell
    CFRE contributes a monthly column on Social Media and Nonprofits. Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of her social benefit consulting firm, Clairification. Why Nonprofit Content Marketing Should Help; Not Sell by Claire Axelrad - Maximize Social Business.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 1, 2015
    [Social Media] How A Small Business Can Automate Social Media And PR
    Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Social MediaTrust me, it ain’t pretty.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 1, 2015
    [Social Media] 12 Tips for Contractor Testimonials
    If you’re on social media, share a link. Marketing Tips Social Marketing Traditional Marketing John Sonnhalter tips on getting contractor testimonials ways to maximize contractor testimonials why contractor testimonials are importantBy John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Not just on a testimonial page.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Social Media] Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
    We pulled social share data of over 660 of HubSpot’s compounding posts and segmented the shares by each post’s total word count. In general, posts with 1,000 or more words receive more social attention, but we also found that very short posts (those with fewer than 250 words) perform better on social media than posts with 251-1,000 words.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 1, 2015
    [Social Media] 5 Ways To Rethink Your Content Marketing Strategy
    Your content marketing strategy is not always activated through a social media channel. Think about how you socialize your ideas on a 1-1 or 1-few basis – which means start making your PowerPoint presentations better! 4. Do you have some progressive social media and content marketing tips to share?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 1, 2015
    [Social Media] 12 ways to achieve emotional marketing for your B2B company
    ” In Mark Schaefer’s book,  Social Media Explained , he asks companies to ask a critical question: What does our company do that NO ONE ELSE does? Brooke Ballard  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. Relationship marketing.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Social Media] Are Your Advertisers a Good Fit for Inbound?
    Because media companies attract eyeballs at scale. While programmatic ad models force media companies into standardized display ad rates, publishers can control the price points they’re setting for lead generation. In media & publishing, for instance, the average CPL is $11-$25. MediaWhy not disrupt the mold?
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 1, 2015
    [Social Media] 5 Myths of Social Media Marketing
    Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies? B2B social media has gotten a bad rap in the marketing community, with many marketers claiming a low ROI and seeing a lack of interest from prospects.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Social Media] Making Changes to Your Website? Draw Inspiration From These 13 Web Designs
    Social media links. What we would test: Include the number of members in the community in the sign-up CTA at the top of the page as a form of social proof. 8) Lily. When you're planning to make changes to your website, it helps to poke around other companies' websites to see what they're up to. Do they still use hero images?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 1, 2015
    [Social Media] How to Create the Perfect Lead Generation Form [Infographic]
    Marketers spend billions of dollars and thousands of hours each year developing compelling content, search-optimizing websites and blogs, fine-tuning their ad targeting, and engaging with influencers and prospects on social media. To maximize the odds that will happen, you need to build the perfect lead generation form.
  • HALEY MARKETING  |  MONDAY, AUGUST 31, 2015
    [Social Media] Social Media Gets Traffic (that Converts) to Websites
    Yes, social media doesn’t just appear out of thin air. Yes, social media takes time. Yes, social media takes some resources. But done well, social media can have a really big payoff for your staffing company at a really low cost. Social media traffic is converting at nearly five percent !
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 31, 2015
    [Social Media] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
    According to McKinsey , email marketing is 40 times as effective at customer acquisition than social media. And from their behavior observed at conferences, social media, etc. Are you worried prospects will think your email marketing is spammy? They won’t if your focus is on them, what they need and when they need it.
  • BIZNOLOGY  |  MONDAY, AUGUST 31, 2015
    [Social Media] A sales pitch isn’t a relationship
    At least there was no PowerPoint. I was a technology journalist for 23 years before leaving the field in 2005 to focus on social media marketing. Although the media world has been turned upside down since I last worked in journalism, PR practices have hardly changed at all. It had been pitched as a “get acquainted” call.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 31, 2015
    [Social Media] 3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 31, 2015
    [Social Media] Avoid these 10 Marketing Automation Rookie Mistakes
    Marketing automation includes (in no particular order) lead management, social media, CRM, closed-loop reporting, content marketing, contact washing, landing pages, query strings, advanced multi-channel campaigns — you get the idea. Clearly, a lot of marketers are going to be very new to this. Some marketers will fail.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 31, 2015
    [Social Media] Why it takes so long to achieve social media success
    If you’re impatient, social media is probably the wrong marketing channel for you. This is data from the recent research released by  Social Media Examiner. Let’s take a close look at what we can learn from the feedback provided by these active social media marketers. Weak relational links.
  • HINGE MARKETING  |  MONDAY, AUGUST 31, 2015
    [Social Media] How to Increase the Brand Visibility of Your Professional Services Firm
    Rely on Social Media. Let’s face it, most firms just dabble in social media. Invest in social media to enhance your brand visibility. We all want more business for our firms. Often, attracting more business involves a discussion of increasing brand visibility. Start With Your Brand. Articles vs. Ads.
  • MARKETING ACTION  |  MONDAY, AUGUST 31, 2015
    [Social Media] 5 Steps to Set Up, Launch, and Manage an Online Display Campaign
    Today, there are more than 30, which include paid search, social media, mobile apps, online display and a few dozen more. But before you write them off as simple banner ads, remember that today advertisers can choose from a range of formats including video, rich media, and interactive ads. Step 3: Buy Media.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Social Media] 4 Google Chrome Extensions For Digital Marketers
    Using this extension, you can view key analytics about a given page, such as how many social media shares it has, the presence of high-ranking keywords within the site, and link counts. Google Chrome extensions offer some great tools to help with digital marketing. Following are my top four Chrome extensions for marketers. MOZBar.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Social Media] Can Content Marketing Accelerate Sales Pipeline?
    The Content Marketing, Social Media and Social Selling Recipe. Establish your brand awareness and credibility by showing you understand the customer’s challenge through content posted on your social channels. Using these three steps will accelerate sales more than if selling without social media and content marketing.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 29, 2015
    [Social Media] Handy-Dandy Guide To Content Marketing
    Consider these ten briefing inclusions to help your writers develop the most efficient copy for your social media strategy: The working title of this blog post or content is [INSERT TITLE HERE]. Little did I know that this grandmotherly advice would translate into a very useful content marketing strategy. ATTACH FACT SHEET].
  • JUNTA 42  |  SATURDAY, AUGUST 29, 2015
    [Social Media] This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A
    Isentia buys content marketing agency King Content in $48 million deal (4:00): Media monitoring company Isentia has acquired content marketing agency King Content, reports mUmBRELLA. says its latest figures show the giant social network now accounts for more of the traffic to news sites than Google. This week’s show. and the U.S.
  • HALEY MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Social Media] Do your clients and candidates really like you?
    Thanks to social media—and social review sites like Yelp, Glassdoor and Google Reviews, people who who want to complain have more power than ever to damage your reputation online. What do people think about your business? People will do business with, and refer business to, those people they know, like and trust. - Bob Burg.
  • FATHOM  |  FRIDAY, AUGUST 28, 2015
    [Social Media] Analyzing the Digital Marketing Presence of the Top 15 Health Systems
    When we first started analyzing the top health systems five years ago, many were slow to adopt social media. Each health system was evaluated against a list of metrics and given a score based on their digital marketing presence in social media, SEO and online advertising. Now, all systems have an active online presence.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 28, 2015
    [Social Media] Understanding Your LinkedIn Company Page Analytics [VIDEO]
    Most people know LinkedIn as the premier social network dedicated to business. For more info on LinkedIn and other social media platforms, click here. © 2015, VerticalResponse Blog. Business Management Resources Social Media analytics linkedinSince then, there have been many enhancements. All rights reserved.
  • BIZNOLOGY  |  FRIDAY, AUGUST 28, 2015
    [Social Media] How do you know your price is too high?
    One of them is Revealed Context , who has a high-quality API that identifies sentiment and other qualities of social media conversations at a level of accuracy unseen anywhere else. I work with lots of companies to launch products. I am working with one now-and the launch hasn’t gone very well. Think about it. Like this post?
  • HINGE MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Social Media] Conducting Brand Research: Whose Perspective Should You Get?
    If there were Darwin Awards given for boneheaded marketing blunders then these social media marketers may have been nominated. In today’s business world, everyone is connected. Professionals are tweeting, buzzing, sharing, liking, debating, and consuming information at a rapid pace. Are you a startup with a clean slate? Clients.
  • LEADERSHIP  |  FRIDAY, AUGUST 28, 2015
    [Social Media] Interesting Infographics: It’s All About The Leads
    51% of the top 20% of B2B marketers use social media technologies to help them generate their leads. As I’ve discussed in other posts, investing in content marketing and developing some social media savvy can pay off in a big way. Lead generation, we all know, isn’t a straightforward process guaranteed to lead to sales.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [Social Media] What Does Twitter Success Look Like?
    Or, do you need to increase your social and personal brand currency to help you reach your bigger goals? Rising Social and Personal Brand Currency. This interaction will build the value of your social and personal brand currency so you can increase your awareness, influence, and sales. Social Media
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Social Media] 6 Science-Backed Playlists for Improving Your Productivity
    Feeling trapped in a seemingly never-ending social media scheduling session? When I first started at HubSpot I was welcomed with a fresh pair of orange headphones. Not to be dramatic or anything, but I was so excited you would have thought they handed me pure gold. You might be thinking, "They're just headphones. So what?". The lesson?
  • MARKETING ACTION  |  FRIDAY, AUGUST 28, 2015
    [Social Media] 5 Power Players You Need On Your Lead Management Team
    If you could diagram the complexity of modern marketing and sales operations the intersecting lines of software, social, content, design, email and data would turn into a morass of cross hatching. Content Tools: blogs, social posts, infographics, case studies, or videos. But there’s good reason for that. Finalize purchase, and onboard.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Social Media] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    PPC Social Media Advertising Daily TacticalIt's easy to hate on online ads. Most of them are pretty awful. They can be interruptive, distracting, poorly designed, completely untargeted, or any sort of combination of the above. But thankfully, not all online ads are bad. First step to creating awesome ads? See some great examples.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social Media] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. media marketing.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. Online presentations can be embedded on a webpage or shared using email or social updates. are shared and linked using social media or email.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. media platform.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social Media] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social Media] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social Media] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social Media] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social Media] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social Media] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social Media] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social Media] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social Media] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social Media] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • HALEY MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Social Media] Shocking News: Staffing clients are people, too!
    Recently, a Haley Marketing client decided to run a social media contest. Ask Haley Content Marketing Email Marketing Trends Haley News Marketing Tips Staffing Industry News content marketing email marketing for staffing Haley Marketing Haley Marketing Group marketing for staffing social media for staffing social media marketing
  • SYNECORE  |  THURSDAY, AUGUST 27, 2015
    [Social Media] Are Instant Messaging Apps the Future of the (Mobile) Internet?
    The short lived (ephemeral) nature of these posts lead to their initial popularity among Millennial-aged users (one 2014 study found that fully 77% of college students used Snapchat daily, a stat which helped fuel media rumors about rampant sexting, which apparently were untrue ). The Anatomy of an Instant Messaging App – Case Study: Kik.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 27, 2015
    [Social Media] 4 of the Biggest Changes to Facebook Ads in 2015
    This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. B2B Online Marketing Blog Social Media StrategiesThe world of Facebook Advertising is constantly changing. Ad Manager Improvements. This means less time searching for data and more time for optimizing.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Social Media] The Change In B2B Marketing – 4 Rules To Live By
    Buyers are increasingly using the web and social media as sources with 53% saying that social media played a role in their purchase decision. According to the study, B2B buyers use a multitude of mediums to research and explore their purchase options with the web, specifically with social media leading the way.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Social Media] The Cure For The Common Cold Call Is Social Selling
    Cold calling costs at least 60% more per lead than other methods, like social selling, per HubSpot, The State of Inbound Marketing. With statistics like this, how can sales leadership not be adopting social-selling techniques as a cure to this malaise of missed opportunities? Social MediaBlog 1-2 times weekly.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Social Media] 20 Signs Your Business Needs A Facelift
    Social Media Accounts Aren’t Gaining New Followers. It doesn’t matter if your company is new to social media or you have been using social media for years, if you aren’t able to attract new followers then something’s wrong. Instead, you may just have to give your business a facelift. Here are twenty of them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 27, 2015
    [Social Media] What is the purpose of a blog post today?
    Under the Facebook post, my friend Michael Stelzner for Social Media Examiner commented, “Is this a blog post?” wrote a post on The Six Questions that Lead you to a Social Media Strategy and it was a big hit with 10,000 views and 1,200 social shares. It also prompted several media interviews.
  • HINGE MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Social Media] 5 Key Factors to Pinpoint Your Technology Differentiator
    Related Stories How Should Technology Firms Tackle Social Media Branding? Your firm’s brand is arguably its most valuable asset. This is our mantra. We preach this to our own audience. We are used to hearing that a firm’s most important asset is its people , not necessarily the brand. But people come and go.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Social Media] How to Find and Target High-Value Keywords for Your Business
    That kind of strategy is really only a luxury restricted to those with pre-existing ample website traffic, sizable social media following, copious brand advocates, and a list of high-profile customers. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. But -- the BIG but -- it worked.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Social Media] Sharing Jobs on Twitter Has Never Looked Better
    Reach out to the Social Media Team to learn more about Social Pro by Haley Marketing Group , and let our team assist you with your social media initiatives. Social Pro by Haley Marketing. I'm a big fan of the movie Rudy. What's So Special About the New Update? Hiring a #HRIS #Analyst in #NewJersey [link].
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Social Media] 6 Things Your Website Must Have To Get Found Online
    If your website’s content is getting linked to by other authoritative (non-spammy) sites and is being shared on social media, your search results will improve. Despite Google’s updates that make on-page SEO less important for search engine rankings, there are a few things that remain vitally important. First, some background.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 26, 2015
    [Social Media] Turn online prospects into customers in 5 steps
    Incentivize social media fans with discounts available through your Facebook and Twitter accounts. Internet Marketing Social Media Marketing Internet marketing online prospects social media marketingHow do you turn that attention into revenue though? Take a look at a few suggestions: Make payment easy.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 26, 2015
    [Social Media] Social Media Apps for Audio and Podcasts
    Check out Share Your Podcast on Social Media and Drive Engagement if you want to learn more about those platforms – in this post I’ll be talking about lesser-known apps that you can use to gain business […]. Social Media Apps for Audio and Podcasts by Jonah Geil-Neufeld - Maximize Social Business.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Social Media] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    Cultivating a strong presence on Twitter has many benefits: you support your organization’s marketing efforts, you can use it to sell socially, you can build your personal brand, or any combination of these things. Social Media b2b ConsumerThat’s a HUGE market for your business. They don’t pick a specific target audience.
  • HUBSPOT  |  WEDNESDAY, AUGUST 26, 2015
    [Social Media] How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
    Facebook's Ads Manager, like many social media advertising networks, is designed with your campaign objective in mind. PPC Social Media Advertising featured-1 Daily Weekly CanonicalWhen setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? With more than 1.4 Ad sets.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 26, 2015
    [Social Media] 15 Ways to Synchronize Social Media and Email Marketing
    Social media and email marketing are two of the most widely used digital marketing tactics. And while some companies still struggle to prove ROI for social media, at least now everybody knows it really can be done. 72% use social media. If so many of us are doing both email and social, why not sync them up?
  • HALEY MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Social Media] A 1,000 point drop in the Dow…and your staffing firm
    In addition seek to strengthen your online presence through SEO, social media and proactively building positive staffing reviews on Yelp, Glassdoor and Google Reviews. Social media has become the new cold call…and it's more efficient. Social Media: A Game Plan for Staffing and Recruiting Firms. stock market.
  • LEADERSHIP  |  TUESDAY, AUGUST 25, 2015
    [Social Media] 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them
    Social media offers tremendous opportunity to personalize and engage with customers, provided it is approached as one component of a holistic marketing strategy. Putting all your eggs in the social media basket will not yield the right results and you may end up losing time and money; a lot of it!
  • HINGE MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Social Media] AEC Firms: Your Website is One of the Most Important Things You’ll Build
    Now, buyers turn to your website, Google, and social media for answers. Don’t believe it? You’d better take a look at the research. Today, an AEC firm’s website is the single most common source of information about the firm for buyers. Figure 1. How Buyers Check Out AEC Firms. Is It a Five-Alarm Website Emergency?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 25, 2015
    [Social Media] 8 Time Management Tips For B2B Marketers
    As marketers, we are obsessed with the digital high we get from new email or social media notifications. This means we often leave our email and social media profiles open all day, checking them multiple times per hour. Being a great time manager can help you be a better employee, colleague, parent, and spouse.
  • BIZNOLOGY  |  TUESDAY, AUGUST 25, 2015
    [Social Media] ManageFlitter is my favorite follow/unfollow Twitter tool
    know you’re hemorrhaging loads of money on Sprout Social, HootSuite, Twitter Ads, and any number of other tools. Social Media Marketing @hashtags Comma-separated values Current account Facebook manageflitter PayPal socialoomph Text file twitter Uniform Resource Locator User (computing Follow by Username. It works!
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Social Media] Facebook Introduces "Donate Now" Button For Nonprofits: 3 Tips to Make the Most of It
    While a strong social following on Facebook is already an immense advantage for nonprofits, those fans are about to become even more valuable. The titan of social media has always been a logical choice for nonprofits, allowing them to connect with supporters in an environment that feels more personal than a website or print brochure does.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 25, 2015
    [Social Media] 9 Social Media Hacks Every Small Business Can Benefit From
    Are you currently using social media sites to enhance your business’s online strategy? If you want to increase sales, brand awareness , and website traffic, you’ll have to up your social marketing game by going a bit further. These nine social media marketing hacks will help you: Sell products on your social sites.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 25, 2015
    [Social Media] The Legal Risk and Reward of Using Social Media
    Ethan Wall contributes a monthly column on Social Media and the Law. Ethan is a social media law attorney, author, professor, consultant, and keynote speaker at Social Media Law and Order where he pursues his passion for educating, consulting, and training users on all areas of social media and the law.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Social Media] Build Your Marketing Strategy Like a Construction Site
    but you will need people and tools—like marketing automations software, a CRM system, and social media accounts. It’s especially important to remember that you cannot have some people creating campaigns, some blogging , and then others posting on social media and not talking to each other. Not like that at all. Materials?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 25, 2015
    [Social Media] It’s time for you to start a podcast
    It seems as though everyone in the marketing and social media space is doing it. One way to combat this phenomenon is to create content using different media. Edison Research also found that people who listen to podcasts make more money and are 17% more likely to follow a brand on social media. Here’s why. It is.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Social Media] The Most Popular Social Logins Globally [Infographic]
    Social logins give marketers the opportunity to increase conversion rates on their forms, on both landing pages and checkout pages, by decreasing the number of fields a consumer must fill out while still gathering valuable information. And social logins do more than just reduce friction on forms. Social Media Ecommerce Daily
  • WEBBIQUITY  |  TUESDAY, AUGUST 25, 2015
    [Social Media] 20 Brilliant B2B Marketing and Digital Business Stats and Facts
    While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. 55% of B2B buyers say they search for product/vendor information on social media. Death of the salesman?
  • MARKETING ACTION  |  TUESDAY, AUGUST 25, 2015
    [Social Media] 5 Keys to Revenue-Boosting Demand Generation
    These early stages of the buying cycle fall squarely into the marketing department’s territories of content marketing, SEO, and social media. “Silo” has become the dirtiest of dirty words in business and leadership these days. “ To Build Your Business Smash Your Silos ,” urges Fast Company Magazine. Score and Qualify Leads.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Social Media] 10 Signs Your CEO Has an Outdated View of Marketing
    Point out the cost of doing a release, including the number of hours involved from your team, and show how you would reallocate that budget toward efforts that are bound to be more effective at getting media coverage, such as creating an awesome piece of content. 2) “Our blog should talk more about how great we are.”. Then track your stats.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Social Media] Why Email Marketing Trumps Social Media
    To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. Social media has transformed how people interact with each other. And with good reason.
  • HINGE MARKETING  |  MONDAY, AUGUST 24, 2015
    [Social Media] Closing the Sale: Why the Best Firm Doesn’t Always Win
    Also, more than half recommend a firm due to their online presence—their blog posts, social media interactions, website, positive reviews and more. Perhaps your company is not active on relevant social networks or does not rank highly within search engine results. We have all had the experience. Frustrating.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 24, 2015
    [Social Media] Maximize Sharing on Facebook with Different Post Types
    Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Maximize Sharing on Facebook with Different Post Types by Mike Gingerich - Maximize Social Business. Want more traffic to your website? Yes, […]. Author information.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Social Media] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    Content that generates qualified business leads typically lives in three places: your website’s landing pages, your company blog, and your brand’s social media channels. Social Media. Having a presence on social media can be another critical tool to establish your credibility and create a dialogue.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 24, 2015
    [Social Media] Awareness Plus Fatigue Does Not Equal Consideration
    For B2C that smells just like social media recommendations, Yelp reviews, testimonials and adorable cat videos with your product discretely placed in the bathtub the cat is about to fall into. Consider this: most people don’t give a sh*t about whatever it is you are trying to sell.  They just don’t. That is some serious competition.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Social Media] What Does A Content Marketing Plan Look Like?
    You want a social media content plan that supports custom approaches for each channel you’re using to promote your content. If you’d like more information, contact me on one of my social channels below. Where do you start? What Does An Effective Content Marketing Plan Look Like? Step # 1 : Get Buy-in For Your Plan.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 24, 2015
    [Social Media] How to know when it’s time to call it quits
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. always had some gig going. Clay Hebert.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Social Media] Digital Marketing: The 7 Essential Channels
    The tools in the digital marketing toolbox include websites; search engine marketing (SEM) – which is an umbrella term that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing. Social Media. Sound like a plan?
  • WRITING ON THE WEB  |  SATURDAY, AUGUST 22, 2015
    [Social Media] Social Proof and LinkedIn: ‘Tis Better to Give, than Receive…
    As I’ve shared in previous posts,  the value of social proof — referrals,  recommendations , and client testimonials — cannot be underestimated. Similar to how frequent, quality content enhances your website pages, social proof enhances your professional credibility.  Are you inviting peers, clients and prospects to connect?
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Social Media] ReadyPulse Becomes an Amazon Webstore Solution Provider
    ReadyPulse delivers social proof on-demand and at scale. ReadyPulse is a system of record for social content and social users, with patented technology that identifies and scores relevant social content and influential social users for brand ambassador programs, new product launches, e-commerce, and marketing campaigns.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Social Media] ReadyPulse Receives $5M in Series A Funding Delivering the Future of Inspirational Marketing
    “We’ve been carefully watching trends in social marketing for several years. According to McKinsey in a Feb Article “Social media recommendations that nudge customers to increase their purchases are becoming a potent. Currently Pulse Marketing Suite social displays are driving 1 Billion Brand Impressions a month.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Social Media] AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner
    San Carlos, CA (PRWEB) July 27, 2014 — ReadyPulse, a B2B, enterprise SaaS company, was announced as an AlwaysOn Global 250 Top Private Company winner, proving its technological advances in social media, digital marketing, and e-commerce will not only impact Silicon Valley, but the entire globe. About ReadyPulse. About AlwaysOn.
  • JUNTA 42  |  SATURDAY, AUGUST 22, 2015
    [Social Media] This Week in Content Marketing: End of Days for Digital Display Spells Opportunity for Brands
    Predictably, this resulted in a backlash from consumers on social media channels. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants and raves include the secret behind Nike’s YouTube success and Target’s clever response to a customer service troll. This week’s show.
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