• SPIRALYTICS   |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] Here's Why Every B2B Company Should Invest in Facebook Advertising
    Social Media Paid AdvertisingThere’s a common misconception that Facebook advertising is only applicable to B2C companies. But in reality, B2B marketers can also use it to reach out to company decision-makers.
  • CONTENTLY  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] Webinar: How Content Marketing Generates Leads
    Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. But since then, things have changed. ” This balance tells us a lot about the ways businesses have to communicate with today’s consumers.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] KEO Marketing’s Sheila Kloefkorn Re-Appointed President of Business Marketing Association’s Phoenix Chapter
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz., Kloefkorn is founder and president of KEO Marketing. KEO News
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] B2B Marketers Struggle to Maintain Accuracy and Quality of Data
    They believe they’re better prepared to deal with changing patterns of consumer behavior, the rise of social media and an increasingly complex set of marketing responsibilities,” wrote the authors of the report. quarter of marketers (25 percent) only perform data hygiene practices quarterly.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] KEO Marketing Sponsors Annual Gala for the Human Rights Campaign Arizona
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. Event Recognizes Local Heroes Who Move Equality Forward. PHOENIX, Ariz., KEO News
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] Buy domain names for all your pages, products, and services
    We at Gerris Corp have always done this for our Social Media New Releases (SMNRs) — instead of having some awful BIT.LY Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.” Same thing with Skinny Coconut Oil.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] eSports and the Elusive Millennial Male Audience: A History
    Not only do you have to find them across many social and content platforms, but you also need to come across as authentic. You can see plenty of examples as brands marketing to millennials by posting memes on social media platforms. Gamers are also incredibly social. Welcome to Competitive Gaming. The Modern Gamer.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] How to Create Evergreen Content with Lasting Engagement
    According to Search Engine Watch , “If done properly, content that works for your audience can also be the content that works for the search engines.” A good piece of evergreen content should drive website traffic, leads, social shares, and increase your search rankings for months or even years after the publish date. conversion rate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] A strategy to stay relevant in a tumultuous marketing world
    What is the role of social media? By Mark Schaefer. Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. government agency and as part of the bidding process I had to be interviewed by their senior procurement professionals via Skype. But where do you start?
  • ACT-ON  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] 5 Smart Ways to Automate Your Marketing
    For starters, use social media post scheduling to free up your time. This could be a sophisticated multi-media education course, or it could just be a series of simple emails. Need to do more with less? It’s a common challenge for marketers today. For many of us, this means it’s time to apply some elbow grease. How’d he do it?
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] How to Be Productive After a Long Weekend
    This method leaves more room for personal style and creativity, too. 5) Schedule emails, blog posts, and social media posts that need to go out on the holiday. Don’t forget to schedule marketing emails and social media content to go out while you’re away from your desk. Trust us, we’ve been there too. Remember tip #6?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] The 21 Best Content Curation Tools
    Expert summary compilations (example: Soulati Media ). The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. social network / curation tool for images. Find …Social Media Walls for Events!
  • ONALYTICA B2B  |  MONDAY, FEBRUARY 20, 2017
    [Social Media] Competitors want you out, influencers want you in
    What impact did any of your work make? I’ve spent many, many hours trying to figure this one out. I’ve built huge spreadsheets, designed bespoke systems that analyse social media feeds, compiled vast amounts of data manually… and I think I’ve managed it, but with a lot of hard graft. The space you occupy is not empty. Why do this?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Social Media] Knowledge management in the age of social media
    Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. In other words, the social media world has expanded rapidly in the past few years. Social media trends. How social media can transform knowledge management? billion active users.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Social Media] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Douglas Karr , founder of the MarTech blog, said this data flow could mean “the death of mass media and rise of targeted, personalized marketing experiences through ABM and similar tools. ” 4) Media revolution. People are tired of social media scrutiny and bullying. ” Ha! 3) Wearable tech. ” No.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Social Media] How to Become a Household Name
    Check it out: When you conduct a Google search for “cooking tutorial videos,” YouTube is the first search result: Instead of only advertising YouTube online and on social media platforms, in the past several years, YouTube started advertising video creators with billboards, TV ads, and print ads to broaden its reach.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Social Media] The Bird's Eye View of Video: New Stats from Twitter [Infographic]
    Video is crushing it on social media. Social Media Video IGSSVideos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform.
  • JUNTA 42  |  SATURDAY, FEBRUARY 18, 2017
    [Social Media] This Week in Content Marketing: Medium Picked the Wrong Business Model
    things marketers need to know about Snapchat’s IPO (15:39): AdAge brings us a rundown of just-disclosed details on the social network as part of its recent IPO filings. Content Marketing Examples Industry News and Trends PNR Social MediaThis week’s show. Recorded live on February 13, 2017; Length: 0:56:32).
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Social Media] Social Media 101: Managing your social media presence
    Managing social media can seem overwhelming at times. How do you know you’re taking all the right steps for your business when it comes to social media management? We have a social media sanity check to help take the stress out of social. Not all social channels make sense for every business.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 17, 2017
    [Social Media] Why every business needs a social media business audit
    Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy. Why am I using this social account?
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Social Media] How to Run a Successful Webinar from Beginning to End
    Email and organic social are two of the most effective channels for webinar promotion. Social media posts are a great way to drive last minute registrations in particular. You might also want to utilize other channels like paid social and  your company blog. Plan Your Content. Promote Across Channels. Prepare and Go Live.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Social Media] 5 Retail Marketing Trends to Watch in 2017
    They want to be able to show off their rich, unique lives on social media. It’s easy to be excited by big social media numbers. This has nothing to do with social media—and that’s the point. Big time. Custom Experiences That Don’t (Have to) Break the Bank. Offline to Online and Back Again.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Social Media] 9 Marketing Books to Read Before Q1 Ends
    Chelsea Hunersen , Social Media Marketing Manager: I tell everyone I work with to read this book. Working in social marketing, my goal is to get people to share our content, so Contagious has a large number of practical applications in helping understand social behavior.". Amazon | 800-CEO-READ | Barnes & Noble.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 17, 2017
    [Social Media] 8 Facts You Need to Know About B2B Content Marketing [Infographic]
    There are a LOT of different content marketing tactics out there, including blogs, newsletters, infographics, webinars, white papers, newsletters, case studies, social media content, videos – the list goes on. Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy?
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Social Media] How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
    Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. Using Social Media to Attract Talent. Is there a way to turn those discussions into beneficial social media context, something that would help your company grow and attract best talent to your brand?
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Social Media] 8 Tips for Running Your First Influencer Marketing Campaign
    This post originally appeared on Social Media Week. Just check out the stats : 74 percent of people use social media to decide whether they want to buy something. You can brainstorm blog posts or social copy for them to share, offer useful statistics, or relay insights about how your industry works. Make inroads.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [Social Media] Promoted Content: 5 Steps to Take Before Launch
    Thanks to the digital age we live in today, it’s very easy for brands to get their messages out via free marketing channels like blogs or social media. On platforms like Outbrain and Taboola, you can distribute your own articles, blog posts, or videos, as well as earned media. Oh, how the times have changed. People share 1.3
  • ONALYTICA B2B  |  THURSDAY, FEBRUARY 16, 2017
    [Social Media] 10 Tips for Increasing Your Influence
    Making yourself seen in the social media world doesn’t just entail being more ‘visible’ online as you might assume, but offline too. Offline, you can do this by attending industry events; online you can achieve this by regularly entering conversations around topics trending on social media. BE PATIENT.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 16, 2017
    [Social Media] New features not to miss: A/B testing, HTML previewing, and more
    Now you can easily manage and organize messages (and any accompanying social media posts) with folders. View the new folder for summary metrics of email opens, clicks, social shares, and more. The latest release from VerticalResponse is live, and you’ll love what we’ve cooked up. Do emojis improve open rates?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 16, 2017
    [Social Media] Better built than bought – how to build your email marketing list
    Because email marketing, despite lacking the sex appeal of social media and even SEO, is still one of the most effective marketing techniques available. Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 16, 2017
    [Social Media] Machine Learning Is Making SEO Marketing More Human
    So, as I sit here at my desk, delving into research, getting up to speed on SEO marketing tactics, and reading story after story about chatbots, machine learning, artificial intelligence (AI), social media tools, and automation, I really can’t help but daydream—albeit fitfully—about the future. abound. More dystopian fantasies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 16, 2017
    [Social Media] Why the marketing world is one big selfie
    Marketing Strategy Psychology and social media mark schaefer marketing best practices psychology of selfies selfiesBy Mark Schaefer. I had lunch with a friend the other day and we were observing a bunch of young people taking selfies. “You know,” he said, “the marketing world is just one big selfie.”
  • HUBSPOT  |  THURSDAY, FEBRUARY 16, 2017
    [Social Media] The State of Video Marketing 2017 [New Data]
    Social Media Video Daily CanonicalIt seems like every year is labeled 'the year of video' by one expert or another -- but 2017 could well have the best claim yet. Of course, it's no secret that video content has become staggeringly popular. Some of the highlights include. 81% linked it to a direct increase in sales. Wrapping It Up.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Social Media] The 17 Best Project Management Tools
    It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Showcase reviews: SmartBug Media, StoreYa Blog. eXo is based around a social dimension that provides a platform to bring together companies both big or small.
  • PUREB2B  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social Media] Lead Nurturing’s Biggest Challenges
    Share relevant content that solves their problems on a regular basis, and put them in highly visible places (which could be your website, landing pages, social media accounts, email network, or any other platforms your audience frequents). Challenges of Lead Nurturing in Marketing Campaigns. Determining Lead Nurturing Timeframes.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social Media] How to kick start a social employee advocacy program
    Wondering if social employee advocacy is right for your organization? Interested in championing social marketing strategies, but unsure where to start—or whether it’s worth it? Branding Social Business Social Media Marketing The Social Employee Workshops & TrainingSince then, the evidence […].
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social Media] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    Here are 25 different engagement tactics, organized by funnel stage, and designated by category -- content, social, paid media, direct mail, and events. Paid media platforms these days allow you to serve up media ads to a specific audience. Configure a string of automated social posts after articles publish.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social Media] See You at the 2017 LIMRA Distribution Conference
    Opportunities ahead. We are pleased to announce we will be joining other top brands at the 2017 LIMRA Distribution Conference for Financial Services. Organizers for this yearly premier event boast it is perfect for anyone with a vested interest in channel growth, productivity and reshaping distribution for success. Speakers and Highlights.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social Media] Stop. Look. Listen. It’s time for an influencer marketing campaign
    “Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and a purveyor of psychographics.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social Media] The Need to Prioritize ROI Isn’t Going Away: 5 Digital Marketing Metrics to Master
    Social media trends and popular content marketing techniques may come and go, but the need for numbers will never change. You will always be able to count on the importance of ROI. In fact, demonstrating your return on investment may be more important now than it ever was. Most CEOs expect their CMOs to give […].
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social Media] Apply Yourself: 28 Marketing Awards Worth Going For
    The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social Media] 4 Ways That Automation Is Transforming Marketing
    Digital marketing expert Jay Baer said that “social media allows big companies to act small again.” Repetitive marketing tasks are automated, such as: Social media updates and posts. Automating social posts can save more than six hours per week on social media management. Speed up the sales cycle.
  • CONTENTLY  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] Weekend Update: Should You Publish Every Day?
    “I think that really saved the magazine,” said Tracy Schmidt, director of social media at Crain Communications and an independent social media consultant, who worked at Time during the change. ” The way people interact with media and social media today affects publishing schedules.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] 30% of Content Marketers Are Motivated by Ranking Higher in Search
    Social media metrics (65 percent) and website analytics (63 percent) were the most used by businesses for content marketing. Clutch’s recent research , “The Complete Guide to Content Marketing for SEO,” highlights best practices for B2B and B2C companies when publishing content for SEO purposes.
  • B2B LEAD BLOG  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] Expert Interview Series: Victoria Spall of Browser Media About Using Customer Data and Employing Best Practices to Maximize the Impact of Digital Marketing
    Victoria is a senior account manager at Browser Media, where she specializes in B2B digital marketing and has a passion for all things geeky. We recently sat down with Victoria to hear her thoughts on the current state of digital marketing, including social media, email marketing, and important metrics for digital campaigns.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This article is a guest post by Lauren Frye of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? Click the image below for a larger version of the graphic.). Hackies
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] The future of Twitter is as a protected essential public utility
    This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow  of Meritus Media. Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTubeIt’s still a thing! followers.
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] Social Media Monitoring
    Are you a social media manager or someone with limited experience wanting to educate yourself? New posts, images, videos, articles: Those are all great elements of social media. Want more insights into social media listening?  The post Social Media Monitoring appeared first on Lead Liaison.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] Surprise! It’s not about passion. Five lessons on building a huge personal brand
    Blogging best practices branding careers Influence and Power Leadership personal branding Power and influence on the web Social media for social good Social Media Strategy evergreen known mark schaefer marketing books social media booksAt the end of this post, you can download a chapter for free!
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] Be Mine: A Brief History of Valentine's Day Marketing
    It became traditional, according to HISTORY.com , “for friends and lovers of all social classes to exchange small tokens of affection or handwritten notes.” NetBase, a social media analytics platform, releases a Valentine’s Day Sentiment Analysis , measuring how people engage with and discuss the holiday on social media.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]
    Social Media Business Daily PromoFor many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. We’ve got to go where our prospects and customers are -- and for many folks, that's Instagram. Still working on getting started on Instagram? Unsure how to post and schedule great visual content?
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] Why Agencies Need to Take a More Modern Approach to Winning New Business
    Sponsored by HubSpot , this is a very practical ‘how to' series that will provide introductory sessions on subjects like how to win new business with social media, inbound marketing and digital marketing. The times they are a changing. calls. Maybe they pick up quite a bit of work and for 3 years things feel good.
  • KEO MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Social Media] Sheila Kloefkorn of KEO Marketing Delivers “Top Technology Trends for 2017”
    Five years running, the company was named a “Top 25 Interactive, Social Media, SEO and Advertising Agency” by the Phoenix Business Journal. KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on February 28, 2017. PHOENIX, Ariz., to 1:00 p.m. The cost for non-members is $15.00. About KEO Marketing. KEO News
  • KAPOST  |  MONDAY, FEBRUARY 13, 2017
    [Social Media] Tips for Using Video to Increase Social Media ROI
    Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. But B2B companies should leverage the power of video too, especially in combination with the distribution power of social outlets. Customer case study. Promotional.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2017
    [Social Media] You Can Run But You Can't Hide from the Importance of Data in Modern Marketing
    Surprising enough, 70% of companies are said to still not be collecting data from social media channels. From content marketing and social advertising optimization to ideas for developing new products, social media marketing will become a more data-driven exercise. Marketing equals data and data equals marketing.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 13, 2017
    [Social Media] 4 tips to improve your YouTube channel
    If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute.  That rule is that volume wins.  Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Pique your customer’s interest. Support customer research.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 13, 2017
    [Social Media] Social media proficiency: A life skill?
    Why is it important for senior executives to master something like social media and personal branding? “I believe social media proficiency is a life skill,” Robert told me. The person with a social media proficiency and a profound digital presence will have the doors open. By Mark Schaefer.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Social Media] The 29 Best Social Media Monitoring Tools
    Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that  social media plays almost as big a role in purchasing decisions as does television.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Social Media] THE HACKIES: How to use your unique dataset to create valuable content
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. These are the critical questions that paid media managers want to know. Simply Measured, a social measurement and analytics company, offers really rich data about social media performance.
  • JUNTA 42  |  SATURDAY, FEBRUARY 11, 2017
    [Social Media] This Week in Content Marketing: Could Snapchat Be the Next Myspace?
    In this episode, Robert and I discuss how P&G is rewriting the rules for agencies and media placement. We also examine why a slew of publishers are recreating the media business model, and debate whether Snapchat’s performance decline is an indication that a Myspace-level fail may be in its future. This week’s show.
  • OPENTOPIC  |  FRIDAY, FEBRUARY 10, 2017
    [Social Media] 9 YouTube Marketing Predictions for 2017 From the Pros : Social Media Examiner
    To find out where YouTube may be heading in the coming year, we reached out to social media pros to get their thoughts. The post 9 YouTube Marketing Predictions for 2017 From the Pros : Social Media Examiner appeared first on Opentopic. Are you wondering how marketing on YouTube will change in 2017?
  • CONTENTLY  |  FRIDAY, FEBRUARY 10, 2017
    [Social Media] People Trust Facebook Less Than Congress
    Facebook is a social network. More Americans displayed confidence in their political infrastructure than in the national media tasked with objectively reporting on government affairs. Social networks were lambasted for permitting the spread of misinformation. adults receive news from social media, per a 2016 Pew study.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 10, 2017
    [Social Media] Social media strategy leaders: Kerry Gallagher
    Welcome to the next post in a series celebrating leaders in social media strategy. Throughout her career, Kerry has worked in social media at not-for-profits, agencies, and in the insurance and finance industries. Can you please share what brought you to where you are now, a social media leader in finance?
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2017
    [Social Media] The Next Generation of Influencer Marketing
    Influencers exist in different realms–leading brands, content and social media connoisseurs , analysts, and even customer advocates. Author: Ellen Gomes More and more marketers today are tapping into influencer marketing. From personal experience, influencer marketing can be a tough nut to crack. Content Marketing b2b Consumer
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Social Media] A Brief History of Snapchat
    Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. Social Media Daily CanonicalThe best part?
  • OPENTOPIC  |  FRIDAY, FEBRUARY 10, 2017
    [Social Media] The social media marketing checklist your business needs for 2017
    As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Brands & Marketers
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 9, 2017
    [Social Media] Report: Personalized Video Content is Proving Valuable for Businesses
    About 78 percent of businesses using video do so on their websites, and 72 percent are utilizing it on social media. Recent research indicates that delivering personalized video content can yield positive results for marketers. Additionally, data shows that the most popular video viewing time is Wednesdays between 7 a.m. and 11 a.m.
  • BIZIBLE  |  THURSDAY, FEBRUARY 9, 2017
    [Social Media] Leveraging Unique Data For Powerful Content Marketing
    These are the critical questions that paid media managers want to know. Simply Measured, a social measurement and analytics company, offers really rich data about social media performance. number of their blog posts take a look at a significant happening with a brand, and then analyze the social metrics behind it.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 9, 2017
    [Social Media] The B2B Marketer’s Essential Guide to WeChat Official Accounts
    To understand more about WeChat, check out my previous post that provides an overview of the WeChat platform and other popular social media apps in China. Content marketing is a crucial component to WeChat social marketing. You may have heard that WeChat is a must-have mobile app in China. That represents an increase of 43.3
  • OPENTOPIC  |  THURSDAY, FEBRUARY 9, 2017
    [Social Media] The Buffer Guide to Video Metrics: Everything You Need to Know About Social Video Metrics
    In our State of Social Media report, eighty-three percent of marketers said they’d like to create more video content in 2017. And we can certainly see why marketers are so hot on social video. The post The Buffer Guide to Video Metrics: Everything You Need to Know About Social Video Metrics appeared first on Opentopic.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2017
    [Social Media] Interesting content marketing trends to watch for in 2017
    large portion of digital media content is accessed via mobile devices like smartphones and tablets. If you invest in a rich-media piece of content like an infographic or interactive, be sure that it looks the same regardless of the screen. Additionally, images offer a huge impact on social sites like Twitter , Facebook , and Instagram.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 9, 2017
    [Social Media] Behind the scenes at VerticalResponse: Designing the new email editor
    But in general, we build tools that help small businesses grow with email marketing and social media marketing. Q: Why create a new editor? Have you heard? We’ve just released a new email editor that makes customizing and sending campaigns easier than ever. But we were wrong. So that’s what we did. So it’s less work.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 9, 2017
    [Social Media] Why Your Twitter Marketing Strategy Is All Wrong
    As a digital marketing aficionado, you’re used to rocking your social media plan. Compared to more visual social platforms, Twitter doesn’t seem to have the ROI it used to. If your customers go to social media to ask your help in solving problems, you’d better be there to answer their questions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 9, 2017
    [Social Media] Why content is your enemy and experiences are your friend
    This debate made me think of a recent interview I did with Jeff Pundyk of The Economist. I was doing research to learn how traditional publishers are dealing with the forced march into the social media news stream and talked to a number of publication editors. Isadora Becker as Marge Simpson. By Mark Schaefer. Jeff Pundyk. bajillion.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Social Media] How Experiential Marketing Works: 7 Enlightening Tips
    Consider that 49% of attendees at branded events create videos of it , a significant percentage of which is shared on social media. The title of the initiative was, in and of itself, a branded hashtag that people could use to attribute tweets and other social media posts from the engagement. What makes a good story?
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 9, 2017
    [Social Media] Five Strategies for Improving Customer Experience
    For example, seek out what your customers are saying about you on social media, and join the conversation in a positive way. Follow the blogs and social media accounts of experts and influencers in your industry. Guest post by Brooke Cade. They are the key to your brand’s ultimate success and survival. Price and Value.
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Social Media] Your 2017 Resource Guide to Digital Marketing Conferences
    Check out a few resources that may help: Social Media Upcoming Events. Visit its website and social profiles, join any groups on LinkedIn, and follow Twitter lists and other online areas ripe with information. On social media, share relevant information that you learned at the conference. Anticipation mounting.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Social Media] 6 of the Best Messaging Apps for Different Scenarios
    That’s why the messenger app is so helpful. I’ve lost count of the number of times I befriended someone on Facebook -- socially or professionally - but we failed to exchange numbers. Taking a break from social media? Anyone remember AIM -- previously known as AOL Instant Messenger? I do. Those days are gone. We’ll explain below.
  • SPIRALYTICS   |  WEDNESDAY, FEBRUARY 8, 2017
    [Social Media] 5 Unforgivable B2B Facebook Advertising Mistakes
    Facebook is the leading social media platform used by marketers, according to a study by Social Media Examiner. While 66% of B2C companies choose Facebook as their top social media choice, only 37% of B2B marketers prefer it. However, the same study cites a huge difference between B2B and B2C companies.
  • OPENTOPIC  |  WEDNESDAY, FEBRUARY 8, 2017
    [Social Media] Reaching Millennials With Social Media: New Research : Social Media Examiner
    Wondering how best to reach them on social media? In this article, you’ll discover insights from new research you can use to get your social media messages in front of Millennials. The post Reaching Millennials With Social Media: New Research : Social Media Examiner appeared first on Opentopic.
  • OPENTOPIC  |  WEDNESDAY, FEBRUARY 8, 2017
    [Social Media] How to Keep Up With Social Media News & Trends
    If you’re a social media marketer, two things are almost certain: You spend a lot of time on your mobile phone, and you spend even more time teaching your friends and colleagues how to use the latest apps and features because you’re at the forefront of it all. Social media is constantly evolving.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 8, 2017
    [Social Media] How to Build a Successful Content Marketing Campaign
    You’re likely to find some of this information about your audience and the specific people to target on your social media channels. Social listening tools can help you figure out the details of how your social media is functioning. 4. It’s not enough for your marketing efforts to attract just anyone.
  • BUZZSUMO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Social Media] Essential 5 Step BuzzSumo Process For Social Media Agencies
    To do this, we worked with Neal Schaffer, social media strategist, consultant and author. He is also the founder of his own social media agency, PDCA Social. Contribute financially: Look to make wise investments in paid social to grow client audiences. Neal recommends this 9-1-1 rule for social posts.
  • CHIEFMARTECH  |  WEDNESDAY, FEBRUARY 8, 2017
    [Social Media] Brand new MarTech agenda launched with 70+ talks and 100+ speakers
    ADTECH & SOCIAL. Connecting with prospects and customers from the top of the funnel to “flipping the funnel” with adtech, account-based marketing, and social media marketing — and how they work together into a broader marketing technology ecosystem. Really over 70 sessions ?! Really over 100 speakers ?!
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 8, 2017
    [Social Media] Diversity and Inclusion: The Surprising Marketing Trends from Super Bowl 2017
    After a nasty election cycle where we saw presidential candidates bickering like teenagers on social media, our country has spent the last few months. well, bickering like teenagers on social media. Remember when Super Bowl marketing trends were mostly focused on football, beer, and babes? Probably. Go home!”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2017
    [Social Media] How to Make Super Bowl Marketing Magic Last All Year Long
    Companies can rely on traditional metrics like viewership and reach, but they can also monitor social channels to track online reach and engagement, shifts in brand sentiment, visits to landing pages, likes/follows on social media, email sign-ups, coupon redemptions…you name it! By Kerry Gorgone, {grow} Contributing Columnist.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2017
    [Social Media] Are You an Intelligent Marketer? [Infographic]
    In my work with Alexa -- whose tools focus on optimizing SEO and PPC strategy -- I dug deeper into five digital marketing analytics areas, interviewing experts in SEO, conversion rate optimization, PPC, social media marketing, and email marketing. Marketing is no longer the art form it once was.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 8, 2017
    [Social Media] 7 Ways That Brands Can Leverage Instagram Stories
    An increasing number of marketers use Instagram, and the social media tool is expected to soon reach unprecedented adoption rates, including a prediction that it will surpass Twitter in 2017. Unlike other social media channels, people can’t “like” posts or leave comments. Instagram launched in 2010. But why? But why?
  • CONTENTLY  |  TUESDAY, FEBRUARY 7, 2017
    [Social Media] These Metrics Will Help You Master Lead Attribution
    For instance, maybe a lead filled out a lead form after watching a webinar on SEO , but read a story about the unusual relationship between SEO and social media prior to that. I grew up playing one of the least glamorous positions on my soccer team: left defender. Most recently, we’ve paid close attention to lead attribution.
  • SNAPAPP  |  TUESDAY, FEBRUARY 7, 2017
    [Social Media] Anatomy of a Valentine’s Day Marketing Campaign
    The Pilot Love Guru campaign asked Pilot’s social media followers to do only one simple thing in order to participate: Share your valentine’s name with Pilot using the hashtag #PilotLoveGuru on Instagram, Twitter, Facebook or Snapchat. Social media feeds filled with handwritten, hand-drawn love notes and many, many happy followers.
  • KAON  |  TUESDAY, FEBRUARY 7, 2017
    [Social Media] Augmented Reality and Virtual Reality: Why B2B marketers should sit up and take notice
    This shift has rapidly evolved from offline to websites, to smartphones, to tablets, to kiosks and large touch screens, to social media, and leading to interactive experiences everywhere. We now live in a moment of profound change. The common thread? Thriving In fact, we are emerging as a digital engagement economy. This
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 7, 2017
    [Social Media] Study: Mobile Users in China Are Open to Targeted Ads
    The top formats were information flow ads – ads that are seamlessly integrated into a social media newsfeed such as WeChat and Weibo – and offer walls (ads integrated into a gaming experience). A new study from iiMedia shows the attitude of China’s mobile users toward advertising is changing in a positive way.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 7, 2017
    [Social Media] Why You Need Inbound Marketing Experts vs. Doing it Yourself
    Resources such as keyword development and analysis software, media connections for content placement and access to industry influencers who can promote your articles and blog posts are valuable for a campaign. Inbound marketing is one of the most effective means of lead generation in the online world. According to Hubspot.com, 92.3 Resources.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 7, 2017
    [Social Media] How B2B Marketers Are Finding Value in Social Media [Interview]
    Social media marketing continues to play a critical role in how marketers connect with their target audience. The “2016 Social Commerce Survey ” from SUMO Heavy found that, last year, 72 percent of buyers used social media on a daily basis, but we wanted to know more. From this survey, no, we did not.
  • SNAPAPP  |  TUESDAY, FEBRUARY 7, 2017
    [Social Media] How to Promote Your Ebook – A Walk Through
    Social media. Write your social media posts, blogs, and marketing emails teasing and promoting the subject. Content tools = social media scheduling software, website content management software, email automation software, etc.). Use this data to shape paid media. In Or oars. Or motor. Consider ….
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 7, 2017
    [Social Media] To Save Your Creative Passion, Leave Brainstorming to the Rest of Us
    It’s time for you to start brainstorming content ideas that stand out on the web, social media, and email. social media manager finds an industry related conversation that your business has not responded to. A digital signature is stamped to a contract, and your career timer starts running. Quiet. Ideas are ugly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 7, 2017
    [Social Media] What does digital transformation mean to marketing?
    Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How Dell is using training as a core component of employee involvement and social selling. Certainly the change ahead might seem dizzying. The shift toward video.
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