[Social Media] @HBRItalia Piloting the Future of Social Business by @mnburgess #HBR #SocBiz #SocialBusiness
    My article, titled “Piloting the Future of Social Business – Branding From the Inside Out,” expands on the ideas in our best-selling book, The Social Employee   (McGraw-Hill, 2013), presenting a proven, step-by-step recipe for success through the implementation of a social employee pilot program. ” David C.
  • FATHOM  |  WEDNESDAY, JULY 30, 2014
    [Social Media] Exciting Healthcare Technology Requires Innovative Digital Marketing
    This approachability, through social media, apps, and technology helps give the allusion of 24/7 availability and an authoritative omnipresence. 'More than ever the doctor is in, but the patient is online— so what’s a doctor to do? Not sure how to bring your healthcare organization online? Maybe someday! Via NPR. Via Business Insider.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Social Media] Does Customer Service Actually Work on Twitter? 5 Brands That Do It Well
    'Today, people expect a lot of brands on social media -- studies have shown that 42% of consumers expect a response within one hour when they contact a brand on social media. The good news is, companies that are successfully using social media for customer service are reaping the benefits. Social Media
    [Social Media] 7 Skills To Look For When Hiring A Content Marketing Strategist
    And with the shift away from paid promotion, through attempts at earned social media and into “owned” media approaches that require content marketing strategists, the demand for content marketing skills is far exceeding the supply. You don’t need to be a great writer or have a huge social following.
    [Social Media] Supercharge Your Sales and Marketing Vocabulary
    Whether you want your prospect to sign up for a free trial of your product, subscribe to a monthly newsletter or follow your social media accounts, it boils down to the weight of your words. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. You (Not I).
    [Social Media] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
    Understanding how your web pages generate call conversions is an important step to improving ROI from SEO, social media, and other campaigns that drive traffic to your site. 'Inbound phone calls drive business. They are the leads sales teams want most, and marketing teams and agencies most need to generate. Call Tracking Integrations
    [Social Media] Is your SEO content suffering from Useless Box Kit Syndrome?
    Your site has all the social media bells and whistles. 'Your company is blogging on a regular basis. But sadly, your SEO content could still be pretty useless. was thinking about this after I watched ThinkGeek’s Useless Box Kit video. The video shows a black box with a switch on top. The box looks cool. White papers? Product images?
    [Social Media] The Final Frontier of Social Media Marketing: Employee Advocacy
    'On January 1, 2014, in my “6 Social Media Trends to Watch Evolve in 2014” post, the first trend that I talked about in detail was that of employee advocacy. The Final Frontier of Social Media Marketing: Employee Advocacy by Neal Schaffer - Maximize Social Business. Employee Advocacy
    [Social Media] Do You Have A Social Media Productivity Plan?
    'We all want our social media efforts to yield great results, but most of us realize it isn’t as easy as “tweet it and they will come.” Creating a social media plan for serious success is easy, and doesn’t take a ton … Continue Reading. Do You Have A Social Media Productivity Plan?
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Social Media] The Fundamentals of Inbound Marketing [Free Training Deck]
    social media marketing. 'Has anybody -- perhaps by a colleague or client -- ever asked you what exactly “inbound marketing” means? Have you ever asked anyone that question? content marketing. permission marketing. internet marketing. online marketing. digital marketing. web marketing. Inbound marketing as methodology.
  • VIDYARD  |  WEDNESDAY, JULY 30, 2014
    [Social Media] 5 Handy Content Tools to Add to Your Collection
    You can use Trello’s boards to manage broad concepts relevant to a larger marketing campaign and use the cards for more detailed data, such as the specifics of your social media plan. Category: Social Media Management. Evernote. Category: Organization & Productivity. Trello. PowToon. Category: Video Content Creation.
    [Social Media] @HBRItalia – How the Social Executive Seizes Opportunity #HBR #SocBiz #SocialBusiness
    'As part of our involvement in the seventh annual Social Business Forum (@ SocialBizForum ) in Milan, Blue Focus Marketing, President Mark Burgess (@mnburgess) and I were invited to contribute articles to a special attachment in the June, 2014 issue of the Harvard Business Review Italia ( @HBRItalia ). They’re watching our moves.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Social Media] The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content
    You may see a small spike in traffic the first day you post it because it is emailed to your blog subscribers or automatically posted to social media, but the majority of its success will come in the weeks and months after publish time. But not all blog posts are created equal. What Exactly Is Evergreen Blog Content Anyway? Blogging
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Social Media] 7 Silly Hashtag Mistakes No One Should Make
    Today, hashtags have become a cultural phenomenon -- they''re on almost every social network and used in everyday conversations. Social Media While hashtags are fairly widespread, lots of marketers still aren''t using them properly. 1) Your hashtags are too long and confusing. 2) You’re only promoting hashtags on Twitter.
    [Social Media] CMO Spotlight: Blair Christie, SVP and CMO, Cisco
    We are indeed experiencing the next wave of the Internet with social and mobile making way for exciting stuff like augmented reality. Embrace social collaboration. Cisco has been a forerunner of leveraging social media both externally and internally. percent of the people who aren’t online globally is 14.4 trillion.
  • BIZNOLOGY  |  TUESDAY, JULY 29, 2014
    [Social Media] Google+ is an island of misfit toys
    Maybe that’s why Google calls Plus a social layer instead of a social network – it’s the people who are making Google+ what it’s becoming and not Google+ itself. The Internet offers the same exact thing, even without Google acting as a social connector, a social concierge.  Blogging, maybe; then, social networks.
    [Social Media] Pros & Cons of Running Social Media Geared Towards China In-House
    'One of the toughest problems any company will face when going social is to decide between running social media geared toward China in-house or through an agency. Here are the pros and cons of running your Chinese social media in-house. Chinese Social Media Cons 1.
    [Social Media] How to Use Social Media for Small Business Marketing
    'I was recently interviewed by Insurance 321 about social media for small business, and I realized that there was a lot of information I was sharing with them that were equally relevant to the Maximize Social Business reader. How to Use Social Media for Small Business Marketing by Neal Schaffer - Maximize Social Business.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Social Media] How to Get More People to Share Your Blog Posts [Infographic]
    Blogging Social Media 'I''m sure you''ve heard that if you want people to share your blog posts, all you have to do is create exceptional blog posts. It’s that simple, right? Truthfully, it''s not that easy. Since I''m pretty sure you don''t want to do that, you should keep on reading.
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Social Media] Identifying A Target Audience for Manufacturers
    Monitoring when and how people interact with your social media and other channels can tell you when the best time is to post your content to maximize visibility. Consult your current business plan, analyze data across your website, social networks and other marketing channels, interview current customers, or hold a focus group.
  • BIZNOLOGY  |  MONDAY, JULY 28, 2014
    [Social Media] Why Twitter just may be the better social marketing choice
    People like Facebook – a lot – but it seems that just as marketers think they have the social network all figured out, the rules change. The post Why Twitter just may be the better social marketing choice appeared first on Biznology. B2B Marketing Social Business Social Media Marketing Facebook reports 1.23
    [Social Media] An Introduction to SnapChat Marketing for Restaurants
    An Introduction to SnapChat Marketing for Restaurants by Debbie Miller - Maximize Social Business. Related Stories Five Ways Hotels and Restaurants Can Optimize Social Media Turn Hotel Initiatives into Unique Social Media Contests. Social Media for Hospitality
    [Social Media] 9 Keys To Brand Publishing Success
    'Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. As brands shift their dollars to online, social and mobile platforms, banners are the easy tactic. Programmatic platforms and media buyers can insert them. “The audience has spoken.
    [Social Media] [CASE STUDY] How To Woo Your Customers? (This Travel Company Knows)
    This Travel Company Knows) by Zsuzsa Kecsmar - Maximize Social Business. Related Stories The Future of Social Customer Service: Seamless Customer Experience Is Chinese Social Media Important For Growth? 'Would you cherish a company that sends you and your spouse on a romantic trip? iDBUS is … Continue Reading.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Social Media] Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success
    had the pleasure of sitting down with her last week to chat about JetBlue''s uniquely dedicated approach to Twitter as a customer service outlet, rather than simply a social media marketing tool. We''re all about people," she explained, "and being on social media is just a natural extension of that. Social Media
    [Social Media] The Inbound Marketing Methodology Explained [VIDEO]
    The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Social Media – Here’s how Jay Baer explains social media. Social media is gasoline.” Attract.
    [Social Media] The Twitter Book that changed everything
    Related Stories 25 ideas for your social media network strategy The essential guide to building your business through Twitter search Case Study: How I got on a national television show through Twitter. That’s why when it was time to create a new and expanded edition I felt a weighty responsibility to not screw it up! ForReal.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Social Media] Got a Trade Show Coming Up? How to Use Instagram While You're There
    Using this photo-sharing social network, you can better engage your booth attendees and maybe even grow your database with warm leads at the same time. Photos are typically the best-performing content across most popular social networks, so you should maximize your reach and push your Instagram photos out to your other social platforms.
  • E-QUIP  |  SUNDAY, JULY 27, 2014
    [Social Media] 5 Essentials for Recruiting Success
    Both can be served by targeted marketing assets such as your website, brochures, fact sheets, social media, and videos. 'Before the financial crisis, the biggest challenge facing A/E firm executives was finding enough qualified staff to meet growing workload demands. The resulting recession solved that problem temporarily.
  • HUBSPOT  |  SUNDAY, JULY 27, 2014
    [Social Media] Add This to Your Social Sharing To-Do List: This Week's Most Popular Content
    Take a few minutes to catch up on anything you may have missed from this week and learn all about everyone’s favorite 140-character social networking site and the new ways to rank on search. 19 Tweetable Takeaways From the Hottest Names in Social Media. Tweet. Tweet. Tweet. Are You Screwing Up Your Twitter Images? Tweet.
  • THE ROI GUY  |  FRIDAY, JULY 25, 2014
    [Social Media] CFOs are Large and in Charge of Tech Purchase Decisions?
    There are three key factors you should be aware of that are driving more CFO control: Disruptive - CFOs believe that disruptive technologies can drive growth, with CFOs involved in spending decisions for big data, cloud computing, mobile and social media as growth enablers. Is your content speaking to the CFO? If not, we should talk!
    [Social Media] Essential benchmarks for B2B marketers
    It’s full of really useful statistics about social media, direct mail, events, click-through-rates, online ads and a whole host of other stuff too. B2B b2b social media Content marketing marketing benchmarks 'Vital statistics, benchmarks + best practice guides for B2B marketers. What’s this? Go on then.
  • BIZNOLOGY  |  FRIDAY, JULY 25, 2014
    [Social Media] 5 point quality assurance checklist for your social media posts
    'Your social media engagement traffic, engagement, and exposure are critical to your success. Craft your CTA’s to be requests rather than commands, discreet pushes towards participating in your social media strategy. Most top social media outlets – increasingly – facilitate image sharing.
    [Social Media] Creating an Engaging Customer Experience In A Socially Connected Marketplace
    Creating an Engaging Customer Experience In A Socially Connected Marketplace by Joe Ruiz - Maximize Social Business. Related Stories 8 Ways to Enable an Effective Social Shopping Experience Initiating the Social Media Path to Purchase Model Understanding Social Customer Experience Path to Purchase Behaviors.
    [Social Media] Live first. Post later.
    MissDestructo is the CMO at Meshfire , a social media management platform out of Seattle, WA. MissDestructo is the CMO at Meshfire, a social media management platform out of Seattle, WA. Psychology and social media sociology Technology Time management amber osborne digital etiquette psychology of social media
  • HUBSPOT  |  FRIDAY, JULY 25, 2014
    [Social Media] New Data Calls BS on Instagram Photos With #NoFilter
    Social Media marketing data 'Selfies tagged with #NoFilter tend to get more likes than those that are not, so it makes sense that any Instagram user looking for a little boost in internet-fame would slap #NoFilter on their photos. But what if the picture just looks a lot better with Valencia or X-Pro II applied to it? Keep on reading.
  • WRITTENT  |  THURSDAY, JULY 24, 2014
    [Social Media] 9 Persuasive Writing Tips for a Copy that Sells
    Social Proof. Social proof is one of the most powerful tools around in persuasive writing. Flattering testimonials and large social media followings are two prime indicators of social proof. 'The most vital characteristic of copy that sells is persuasive writing. Tell a Story. Image source. Share Your Personality.
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Social Media] Paid Search & The Truven 15 Top Health Systems
    'As a follow-up to our recent publication, Social Media Benchmarks for Health Systems , we wanted to take a look at how the same health systems are using pay-per-click (PPC) advertising. Most health systems that are seeing success online are typically using more than just one type of digital marketing tactic. on quality and efficiency.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Social Media] The Do's and Don'ts of Using Facebook for Business [Infographic]
    The number one reason 73% of social media users "unliked" a brand on Facebook was because the brand posted too frequently. Social Media 'You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers.
    [Social Media] How to Create Compelling Technology Client Case Stories
    Related Stories Differentiation Case Story: How Pariveda Solutions’ Employees Make the Difference Social Media 101 for Technology Firms Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms. 'Having a good reputation is key to having a successful brand, especially in the technology industry.
    [Social Media] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    Thankfully, there are numerous social media tools available to simplify this process and allow content marketers to craft a well-thought-out and targeted approach to audience identification and social promotion. Chances are, if you’re a social media user, you’re familiar with Klout and its popular “Klout score.”
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Social Media] 25 Must-Tweet Inspirational Quotes From Inbound Experts
    If you''re feeling inspired by the quotes below, feel free to click each quote to tweet it individually or download this Excel file to upload all 25 quotes directly into Social Inbox or your social media publishing platform (If you do this, make sure you re-save the file as a CSV. Social Media Cut it into wedges.
    [Social Media] Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile
    The social media experts from Link Humans designed an intriguing infographic to help professionals, including B2B marketers, create killer LinkedIn profiles. Infographics Social Media B2B lead generation B2B social media LinkedIn Have you asked yourself these questions recently?
    [Social Media] Why Willy Wonka Should Not Be Your Business Model
    Some of these companies even engage in their version of Social Media: they have a Twitter or Facebook account, post semi-regularly, but don’t actually engage with any of the users. 'It’s important to get a few of the obvious things out of the way first: 1) Willy Wonka = the 70’s Gene Wilder version of the Roald Dahl book.
    [Social Media] Digital Coupons Drive Sales [Infographic]
    Consumers have greater access to online coupons through email, shared through social media, and online via a plethora of coupon-specific websites. 'Everyone loves a deal. This infographic from the folks at Vouchercloud outlines the growth in digital coupons, who’s using them and how they’re being used. All rights reserved.
    [Social Media] Using Social Media to Recruit New College Grads
    And despite the double revolution of mobile and social recruitment, attracting students and young graduates is still an investment (in time and money) companies have to make to attract young talent. Using Social Media to Recruit New College Grads by Laurianne Laval - Maximize Social Business. Social Recruiting
    [Social Media] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). In today’s highly social world, consumers rely on word of mouth more than ever when making a buying decision.
    [Social Media] Do B2B Companies Really Need to Be on Facebook?
    'Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. What are you trying to accomplish with social media? Note that I said business goals, not social media goals. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. You should like it.”
    [Social Media] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study).
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Social Media] How to Get More People to Register for Your Next Event
    Create striking images to use in social media that will grab attention and direct people to the event website. Social. Your email needs to be optimized for clickthroughs and social sharing, too. However, over a third of those people are being left disappointed with the events they are invited to. Promoting Your Content.
    [Social Media] How to Write for the Web If You Were Born Before 1965
    noticed that for some who were active with computers, software development and the early days of social media would submit documents using all caps, underlined phrases and sentences, and even highlighting words with different colored fonts to emphasize certain points. There is no need to type two character spaces between sentences.
  • ENGAGE  |  WEDNESDAY, JULY 23, 2014
    [Social Media] An Editor’s Anthem
    In the past week, it’s made the social media rounds and amassed more than 9 million YouTube views. Weird Al’s musical humor fits right into our sharable, social media world. 'Editors, writers and English teachers rejoice! We finally have an anthem that highlights our grammar gripes using humor, wit and rhythm.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Social Media] How To Use Social Media for Recruiting Young Talent
    Utilizing social media in today’s Internet-driven world gives your company a modern face and voice. By engaging with potential candidates through social media platforms your company will build new relationships and attract young professionals. So how can companies embrace the power of social media to attract young talent?
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Social Media] 72% of People Who Complain on Twitter Expect a Response Within an Hour
    We recently came across some survey data from Lithium Technologies that shows just how critical response time is in social media if you''re a brand. 15% would complain about (or shame) the company/brand in social media. 47% of people recommend the brand in social media. Social Media
    [Social Media] 4 Ways To Involve Your Best Social Media Ambassadors
    'The success story of TELUS’s “Customers First” Program Over the last fifteen years, new web technologies and social media have radically transformed the brand-customer relationship. Ways To Involve Your Best Social Media Ambassadors by Raymond Morin - Maximize Social Business.
    [Social Media] 9 Pillars for a Killer Content Marketing Strategy
    80% of American Internet users interact with blogs and social media. Your content marketing strategy should be just one layer of your overall marketing campaign, which can include anything from television commercials to ads on social media. If you are focused on a younger crowd, social media may be best.
    [Social Media] Like Looking at Montana through a Keyhole
    One WordPress theme we’ve explored even builds an your entire site feeding from your social media streams. 'Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole? Last year mobile devices finally outsold more traditional computers. Does everything work? Is it readable?
    [Social Media] B-to-B Marketers: Are You Utilizing SlideShare?
    'When we think of utilizing social media in the marketing mix,  SlideShare is probably the most overlooked and underutilized tool. Plus, you get the added bonus of using the other social media tools to promote your Power Points. Presentations to key customers on ways you can help solve their problems.
    [Social Media] Your Customers Want to Talk to You
    'Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. So I will either go rooting around on your Investor Relations page to find a contact email, or I will head to social media and try to get Seal Team Six to respond. We want to talk to prospects.
    [Social Media] The Future of Social Marketing Automation is Here (And Improving)
    'by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. Social Media
    [Social Media] 5 Reasons LinkedIn Has Lost Its Luster
    Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. Adding to the confusion, many social media experts jumped on endorsements as a way to get someone’s attention. Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. ” 4.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Social Media] Why You Clicked on That Tweet: The Psychology of Twitter Engagement
    'What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches? 30 Terrible Pieces of Social Media Advice You Should Ignore [link]. Have you ever tested out other social psychological theories on Twitter?
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Social Media] Guide Campaigns in Assisted Living Marketing: A Case Study
    This Guide is helping convert PPC visitors at the top of the funnel, adding value to SEO, and even getting shared via social media (see those 37 referral conversions? Many of those are via Facebook and other social media.). 'Can a Guide Campaign jump-start your senior living company’s digital marketing efforts?
    [Social Media] Facebook Introduces “Buy” Button – What It Means for Your Biz
    With the release, Facebook, the world’s largest social network, is determining whether it can help businesses drive sales. With two of the largest social networks jumping into the e-commerce space, could this provide some unwelcome competition to e-commerce juggernaut, Amazon ? And without ever leaving Facebook.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Social Media] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
    In our interview with Rand late last year, he explained: “…Social and branding and press and PR and things like content marketing will all replace a lot of the purely link-fueled and link-focused outreach and link acquisition, like link building stuff. Optimize their social media profiles and or help them write content for your company’ site.
  • ENGAGE  |  TUESDAY, JULY 22, 2014
    [Social Media] Clever Quizzes That Don’t Involve Cats or Celebs
    The former drove 10,000 visits to Food52.com, according to Social Media Explorer , where readers got their answer and a link to a Food52 recipe for “their” cake (right next to the site’s online shop). 'Have you taken any quizzes lately? Perhaps “Which Cake are you?” on Food52.com. Don’t believe me? quiz from ServiceMax. Cats quizzes?
    [Social Media] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
    Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing. '“Science holds the key to unlocking human potential.”
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Social Media] 19 Tweetable Takeaways From the Hottest Names in Social Media
    'Last week, I had the pleasure of hearing some of the biggest names in social media marketing talk at the Social Fresh Conference in Orlando, Florida. So from social media experts at JetBlue, Spotify, Dunkin'' Donuts, and many more, here are the 19 most memorable -- and tweetable -- tidbits I picked up during the conference.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Social Media] The C-Word and Higher Education Marketing
    Fathom’s Education Quarterly Standard decomposes this trend more completely, but from a 30,000 ft view we see  increased participation in online advertising of all kinds, and much more social media and content strategy expertise and creativity  – all to engage with and attract potential students.
    [Social Media] Top 5 Lead Generation Tips in Management Consulting
    Review social media (59.9%). Social media. If there’s only time for one social network in your life, LinkedIn is the one. Among professional services firms and especially within the management consulting niche, there are many factors involved with getting the next contract. Search online (63.2%). References.
    [Social Media] ROI for content marketing
    This is why lots of business owners struggle with social media and content marketing. Our software allows you to create landing pages to host your valuable content and allow visitors to download it in exchange for their social profile data. So how can you show the ROI for your content marketing efforts? Events
    [Social Media] “Break the Ice” with B2B Lead Generation Programs that Work
    Most of us in this industry have spent years trying to CONTROL – control our teams, control the tactics, control the process, control social media, control content marketing, and so on. would definitely be stumped! Stumped I was last week when I was talking to Ben who is a senior executive at a client organization. Break the ice.
    [Social Media] 5 Pinterest Tactics + Back-to-School = A+ Sales
    Stats from ShareThis show that Pinterest has now become the third most popular shared social channel. According to research from Dan Zarella , “The Social Media Scientist,” pins with descriptions written in 200 characters or less receive the most repins. I’m with you, but guess what? Shoppers aren’t.
  • BIZNOLOGY  |  TUESDAY, JULY 22, 2014
    [Social Media] Google+ is an antisocial network
    G+ even fails Swerdloff’s Test of a Good Online Social Network: “Are pretty girls using it? Creating a social layer that encourages using it as a reader akin to the now defunct Google Reader is antisocial. Not allowing social apps like Instagram, Foursquare, et al, to post automagically to my own Google+ wall is antisocial.
    [Social Media] 3 Tips to Improve Your Social Customer Service
    Building social capital – investing in the value of your network – helps your business grow into a sustainable business and opens … Continue Reading. Tips to Improve Your Social Customer Service by Sofie De Beule - Maximize Social Business. Social Media for Customer Support
    [Social Media] 23 Outstanding Social PR Guides
    This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Image credit: PRNews.
    [Social Media] The ROI of Twitter, Explained
    My point is that quite often the return from Twitter, and the social web in general, cannot be expressed quantitatively. Related Stories Five important lessons on the economics of social media Why Ad Agencies aren’t adjusting to a real-time social media world Does blogging still matter in 2014? Hello Kitty.
    [Social Media] ? 5 Tips for Marketing in a Highly Regulated Industry
    However, the cost savings, greater efficiency and increased accountability of online marketing, email and social media, are impossible to resist, and after all, businesses need to go where their customers are. With new social media channels popping up every day, this volatile situation is only going to escalate. Ed. ).
    [Social Media] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
    'A few weeks ago, I was proud to unveil my TEDx Navesink talk, “ The Rise of the Social Employee.” It has been quite a lot of fun to watch the response to this speech, and encouraged to see that it is catalyzing conversations around social business communities. Please check out @SocialEmployee media buzz! FOR EWORD by David C.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Social Media] Vidyard Adds Salesforce Pardot Support to Industry-Leading Video Marketing Platform
    'Vidyard, a global leader in video marketing solutions, today announced a new integration that enables Salesforce Pardot customers to identify online video viewers and track their viewing histories as part of lead scoring, qualification and automated nurture programs. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Social Media] Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite
    'Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social relationship platform. The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory.
    [Social Media] What Every Managing Partner Needs to Know About Social Media
    'As managing partners of professional services firms, social media is typically not at the top of our priority list. Growing the firm, finding top talent, deepening client relationships, yes… but social media? Now don’t get me wrong, I’m not a social media cheer leader or even a die-hard user.
    [Social Media] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    The Lede is a short-form broadcast hosted by Jerod Morris, the director of Content for Copyblogger Media. Social Media Marketing. This podcast , hosted by Social Media Examiner, is created for busy marketers and business owners who want to know what works best with social media marketing. The Lede.
    [Social Media] The Emotions of the Sexes and How To Capture It In Social Media
    'You have been using social media psychology in your marketing. You have responded in some way psychologically to someone else’s social media update as well and it made you react or respond in some way. The Emotions of the Sexes and How To Capture It In Social Media by Wade Harman - Maximize Social Business.
    [Social Media] How To Link Inbound Marketing With Trade Show Success
    The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. An increase in social media following. Keep in mind two things: 1) your marketing goals, and 2) your call to action.
    [Social Media] Straight talk on social media consulting
    'Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. It’s really not about social media. Having a deep love of social media does not make you a social media marketing professional. Social media marketing is very hard work.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Social Media] Don't Miss Out! Catch Up on This Week's Most Shared Content
    Your title is your blog post''s first impression on a reader, whether it''s getting discovered in social media, search engines, or in a person''s inboxes. 'Another summer week just came to a close. Can you believe it? It’s incredible how fast time is flying by. 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic].
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Social Media] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    More specifically, there’s a great deal of bad content out there (especially on social media), and many companies who haven’t quite figured out yet how to best leverage the content they have. It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. 14% responded “very effectively”.
    [Social Media] Are Millennial Marketers More Analytical?
    Most of it reinforces familiar stereotypes: millenials are collaborative, tech-savvy, results-focused, fast-working, multi-tasking, anti-hierarchical, socially-conscious, company-disloyal, and of course digitally connected. Indeed, most digital measurements such as Web traffic and social media interactions have almost nothing to do with ROI.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Social Media] The Fallacy of the Lazy Millennial
    They are smart, driven, effective, work hard, they are social media savvy, productive, and like to have fun. Tip: Encourage social media use instead of prohibiting it to ensure that you''re getting in front of more qualified prospects. 'This post originally appeared on the Sales blog. They also might drink craft beer.
    [Social Media] Advice from a Social Pro: Are Facebook Promoted Posts Valuable? [VIDEO]
    'In this episode of “The Magic @ Ball of Social Media,” our video series where experts answer small business social media questions, we sit down with Tim McDonald, Director of Community at Huffington Post. He is also on the social council of No Kid Hungry and is the Co-founder of CreatingIs.
    [Social Media] Don’t Make Marketing Decisions Based on Bad Data
    Without even realizing it a campaign could have a wrong lead source designated, and suddenly your organic search leads start showing up as event leads, your social media leads turn into paid search leads, or your direct leads change to prospecting leads. Get the Most Out of Your Marketing Automation. Don’t Become a Victim of Bad Data.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Social Media] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    The importance of visual content has been highlighted by the evolution of the social media sites marketers use every day to promote their content and brands online. 'When it comes to marketing content, the web is cluttered, and the competition is tough. 10 Interesting Stats About Visual Content. Tweet This Stat ). Tweet This Stat ).
    [Social Media] 5 Social Media Mistakes You Don’t Want To Make
    'We’ve all made social media faux pas before – a few weeks ago, I accidentally sent a group of friends what I thought was a recipe. m fairly certain my friends will never stop mocking me for this picture, but in the world of social media marketing, mistakes can have much worse consequences. Social Media Marketing
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Social Media] Is Author Rank Really Relevant?
    Focus on relevance, looking for opportunities to link back to your content on legitimate sites with guest posts, via social media, and any which way that can be described as user-focused. SEO Social Media 'Here ye, here ye. Worshipers of the penguin, panda, and hummingbird, gather ‘round. Authorship. No one does.
    [Social Media] Survey: How to Get the Most Out of Brand Advocates
    Social recognition (e.g., the company thanking the customer or sharing their posts on social media). Forty-two percent said direct incentives would greatly increase their likelihood, 30 percent said the same about social recognition and 28 percent said the same about loyalty programs. impact people in different ways.”.
    [Social Media] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    Increase social media. Ideal for connecting with prospects and sharing the content you produce, social media activity is quickly becoming a necessity for accounting firms. We found that 60% of prospects use social media to check out a service provider. Conduct research. This is a no-brainer.
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Social Media] How Your Brand Can Avoid These 5 Social Media Mistakes
    Social media envy, anyone? All of these big brands are known for having a spectacular social media presence. But what about the common social media mistakes you don’t often hear about? Sure, it’s great to build your presence on social media channels, but keep in mind they’re not truly yours.
  • VIDYARD  |  THURSDAY, JULY 17, 2014
    [Social Media] How to Maximize Your Webinar Effectiveness With Proven Best Practices
    I’ve always been a fan of HootSuite’s ongoing webinar series: HootSuite holds these webinars on a fairly regular basis, and gives attendees the ability to learn more about social media strategy, with a secondary focus on achieving results with the HootSuite platform. 'Who doesn’t love a good webinar? Our result?
    [Social Media] How to Build Your Email List [GUIDE]
    Use social media  . 'Building a quality, responsive email list is one of the most crucial steps for effective email marketing. So, VerticalResponse is here with some ideas to help you create an effective and engaged email list. Got a mailing list for snail mail? Collect email addresses offline. Voila! . On your website  .
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