• B2B MARKETING INSIDER  |  THURSDAY, JANUARY 19, 2017
    [Social Media] 5 Efficient Content Marketing Ideas for SMBs
    From molding the voice, image and reputation of the brand to driving SEO and social media initiatives, brilliant content marketing can often have profound implications for companies on the local level. Content Marketing Social Media content marketing ideas ideas newsjacking SEO small business smb video marketing
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Social Media] Tools and Tips for Outbound Sales Prospecting
    With the rise and adoption of social media platforms, we would not be able to prospect into our top target accounts without using a social platform that is geared towards sales. At Marketo, my team is responsible for our most important enterprise accounts (which we define as organizations with 750 employees and more). Sales b2
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Social Media] The new standards for strategy and social media success
    By Mark Schaefer. I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. Is the organization ready for a public social media presence? Megatrends on content, social media, ecommerce, etc.,
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Social Media] The 26 Best All-in-One SEO Tool Suites
    Each report covers 6 areas of local SEO including Google+ Local, Local Directory listings, on-site SEO and social media. Majestic also has a nice range of other tools like Social Explorer to help you find the most influential Twitter accounts in a niche.” — Robbie Richards. ” — SmartBug Media. SmartBug Media.
  • HG DATA  |  WEDNESDAY, JANUARY 18, 2017
    [Social Media] Technically Speaking: An Interview with Sean Kester, SalesLoft’s VP of Product Marketing
    We do this through the execution and analysis of multi-channel, multi-touch sales communications, including phone, email, and social media. SalesLoft converts targets into customers with multi-channel, multi-touch sales communications, and gives customers a single pane to help them be more effective. That’s where HG Data comes in.
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Social Media] How to Build the Perfect B2B Social Media Strategy
    B2B marketing on social media might seem like a tough challenge. Yet, the benefits that B2B brands stand to gain from an active social media presence is considerable. With more social media networks gaining popularity, brands face the dilemma as to which network they should prioritize. How Much Is Too Much?
  • CONTENTLY  |  WEDNESDAY, JANUARY 18, 2017
    [Social Media] Infographic: How Boomers and Millennials Use UGC Differently
    Social demographics Millennials social media user generated contentI’m technically a millennial, but I don’t always act like one. I was born in 1981, which puts me right at the edge of the millennial generation—and which also defines, whether I like it or not, the way I interact with digital content.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Social Media] MarTech: Top 100 Influencers and Brands
    But — give it a few years and I believe we’ll be seeing a huge shift in the media advertising space. Third Door Media. Martech is the blending of marketing and technology, with the aim of streamlining processes   to achieve marketing goals and objectives. In WHAT ARE THE INFLUENCERS SAYING? You have to keep it interesting and unique!”
  • CONNECTING ELEMENT  |  WEDNESDAY, JANUARY 18, 2017
    [Social Media] Six ways to make your social content work harder
    With social media use rapidly growing year after year, it’s vital to have a firm grasp of who you’re talking to, what you say and how often. The post Six ways to make your social content work harder appeared first on Connecting Element.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 18, 2017
    [Social Media] The fake news lesson for marketers: You will be a victim
    It hadn’t kept its ear close enough to the ground in social channels to pick up on early evidence of concern. And it resolved to become a leader in social media engagement in its industry. Have people active and engaged in major social media channels. Just ask Procter & Gamble (P&G). Listen like crazy.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Social Media] 12 Questions You Need to Ask Before Hiring an SEO Company
    SEO goes hand-in-hand with content marketing, and public relations and social media marketing activities can be used for effective link-building. Author: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 18, 2017
    [Social Media] Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs
    The post Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs appeared first on Marketing Insider Group. All sales leads are not equal. They don’t want to waste time and money like the companies that Straight North recently evaluated. For more […].
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Social Media] How to Detox From Social Media Without Deleting Your Account
    If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work. The average user spends almost two hours per day on social media, and it’s safe to assume digital marketers spend even more time than that. Will you be taking a social media cleanse?
  • ACT-ON  |  WEDNESDAY, JANUARY 18, 2017
    [Social Media] 5 Content Marketing Predictions for 2017
    The use of livestream media will expand. Video plays an important role in the future of marketing, and one facet of that growth is the livestream media trend. For example, marketers will create more memes, gifs, and infographics, and then share these pieces of content through social media to generate more interest and engagement. 4.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Social Media] 7 Ways Freelancers Can Start Earning More in 2017
    As you can see in the Harvard Business Review chart above, other sources like talent marketplaces and social media don't even begin to compare. Lured by the promise of greater flexibility and more interesting projects, more and more people are leaving their traditional office jobs behind for freelancing careers. SEO writing. MongoDB.
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [Social Media] Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition
    Salesforce created a lot of talk last year by looking into acquiring Twitter. I don’t know how involved Pardot is with that, but could you give me your thoughts on social media, specifically how there seems to be more of a convergence of social media and martech companies? That’s really what we see. Exactly.
  • ONALYTICA B2B  |  TUESDAY, JANUARY 17, 2017
    [Social Media] 5 Most Common Reasons why Influencer Marketing Fails
    Such an intriguing dichotomy has been intrinsic to Influencer Relations since it became a buzzword in 2015 and is one of the reasons why there is a land grab between Marketing, Comms, PR, Content, Digital and Social teams as to who should “own” this discipline. THE REASONS WHY. 1) Lack of influencer-focused resource.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Social Media] 11 Free Sales Tools to Pump Up Your Pipeline
    It lets you see the picture, geographic info, social profiles, and – most importantly – the shared connections you have with anyone you’re emailing. Used for: Building lead lists from social profiles and finding contact info. Used for: Managing social channels, social listening, and social selling.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2017
    [Social Media] Social media strategy leaders: Robert Bochnak
    How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. It was in the graduate school office at Tufts that I started working in social media. Hello, Bob !
  • CONTENT STANDARD  |  TUESDAY, JANUARY 17, 2017
    [Social Media] Ad Blocking Is Not the Problem, It’s the Symptom
    Media headlines remind us occasionally of how much the industry has lost, and make the darkest of speculations about what is yet to come. In a nutshell, users cannot click the X fast enough, and they dread the day their favorite social app will be pressured to monetize with advertisers (which is inevitable for most).
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Social Media] 5 Content Marketing Lessons from Top Digital Marketing Blogs
    So, for example, if you have a business goal of improving the customer experience , a key KPI might be the rate of customer service issues that are handled—via different channels like social media, email, and your website.  Hone Your Social Sharing Tactics. Format images for social media. Set Engagement Objectives.
  • KEO MARKETING  |  MONDAY, JANUARY 16, 2017
    [Social Media] New Guide Delivers 2017 Digital Marketing Trends
    The company’s solutions include marketing strategy, brand positioning and messaging, inbound marketing, search engine marketing and optimization, website development, social media, pay per click and display advertising, local and mobile marketing and more. About KEO Marketing. KEO News
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Social Media] How to simultaneously attract new prospects and retain loyal customers
    Shoutouts on social media are another good example. Showcase how you treat your loyal customers regularly on social media, your website, and other places (online and offline) where your prospects frequent. If they’re on social media, give them shoutouts or share their content when it makes sense.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2017
    [Social Media] Does Your Martech Stack Add Up to a Good Customer Experience?
    In order to deliver this your marketing stack needs to enable you to target and segment prospects, deliver cross-channel marketing campaigns, deliver content marketing campaigns, work across social media, integrate into other legacy technologies including data management platforms. Social media marketing - why it matters.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Social Media] How Publishers Develop and Monetize Audiences with Digital Marketing
    The deluge of content that followed has brought upheaval to the media industry. recent Folio survey found that 71% of leaders in the publishing industry believe data management is key to creating and monetizing media products. Are you marketing in the media industry? I’d love to hear about your own observations below.
  • CONTENT STANDARD  |  MONDAY, JANUARY 16, 2017
    [Social Media] Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
    As the Content Marketing Institute pointed out, most of your content discovery will come through just three channels: email, search, and social. PR firms, on the other hand, only generate earned media —mentions in news articles generated by press releases and other activity. Measure Short-Term Success. Give Yourself a Parachute.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Social Media] Content shock re-visited, the content marketing myths and realities
    Engagement dropped across all major social networks, and plummeted most on Pinterest. Social media marketing, mobile, content … it all works really well. Consider the dramatic changes in content forms, distribution, and evolving roles of the social media platforms. By Mark Schaefer. Content Shock.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Social Media] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world.
  • ACT-ON  |  MONDAY, JANUARY 16, 2017
    [Social Media] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    Social media followers:  For this metric, select a group of social media sites you are actively participating in and sum up the number of followers. Social shares:  Understand the number of shares in a given tracking period for each social media site you track. Measuring Your Magnetism.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 16, 2017
    [Social Media] 8 Ways to Increase Traffic to Your Business Blog
    With so much content on the internet, you’ll need tactics much more creative than social media to […]. Lots of bloggers get discouraged when they first start out, because no matter how much they tweet, they just can’t seem to increase their traffic. If you’re in this situation, it’s time to start thinking outside the box.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • KAPOST  |  FRIDAY, JANUARY 13, 2017
    [Social Media] Here’s How to Get Closer to Your Audiences with Storytelling
    Some resources to consider: * Crystal Knows: This social media research tool provides personality insights for every individual you are aiming to reach. Technology is reinventing and democratizing storytelling. According to one forecast , the number of global smartphone users is expected to be 2.1 billion as of the end of 2016.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 13, 2017
    [Social Media] Do You Respect Your Customers? Cultivating Customer Loyalty in 2017
    Social media posts thanked supporters with minimal elaboration. Real talk: I love REI. It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. When I want to get my outdoor adventure on, REI is the place I turn to.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Social Media] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    Check out our list of 28 of the best Chrome extensions for social media, SEO, content sourcing, blogging, and more. 5) Plan your content. Like many other things in life and in business, an effective social media presence requires proactive planning. Productivity is one of those things that's too general to master quickly.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Social Media] 7 Trends That Will Change Social Media in 2017
    We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. Product demonstration videos on social media. Good question.
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Social Media] 8 Ways to Maximize the Value of Online and In-Person Events
    If your objective is to generate new leads, then you’ll want to take advantage of email marketing, social media, online advertising, and perhaps even direct mail to distribute invitations automatically against your prospect database. 47% say these events provide valuable opportunities to engage with multiple customers and prospects.
  • HINGE MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Social Media] Why Should Webinars Be a Part of Your B2B Content Marketing Strategy?
    While there are many elements to a content marketing strategy – blogging, video marketing, social media, email – webinars can be a big time commitment, both for your firm and for audiences. At its core, there are a handful of goals that your firm’s content should achieve. Increasing your visibility online. deeper level of engagement.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Social Media] How to Create a Content Promotion Plan in 3 Steps
    Look at their social media profiles for insights into their activities online. If your audience spends time on social media, which platforms do they use most? Spread the Word on Social Media. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. Step 2.
  • BIZNOLOGY  |  THURSDAY, JANUARY 12, 2017
    [Social Media] Digital marketing directions: key trends driving digital in 2017
    In this free 30-minute Biznology® webinar below, Tim Peter tells you how to anticipate, analyze, and adapt to the changes coming to search, social, and content marketing in the New Year. Are you confused and frustrated by the rapid pace of change in digital marketing? Tips and techniques for staying ahead of the game all year long.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 12, 2017
    [Social Media] Why Financial Services Brands Need Content Marketing Now More than Ever
    Stymied by the big firms, she instead polls her social media network for a local recommendation. Social media should be a key part of this content strategy. According to DataMentors , affluent Millennials are twice as likely to use social platforms to learn about financial investments and decisions. Buy a house?
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Social Media] 9 Handy Business Calculators That’ll Make Your Life Easier
    This calculator will help your team and executives understand roughly how much budget to request for certain marketing initiatives such as PPC spend, SEO, email marketing, social media ads, and more. 6) Entreprenuer.com's Email Marketing ROI Calculator. Paying for ads can be risky if budget is tight -- who knows if it’ll pay off?
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Social Media] Marketing Automation for Associations
    If they haven't clicked through either of these links, you might send them an email 10 days after the second one with a short embedded video they can view right there, with a with a call-to-action (CTA) to follow you on social media or subscribe to your YouTube channel. Sometimes we ask our marketing teams to be superhuman.
  • ACT-ON  |  THURSDAY, JANUARY 12, 2017
    [Social Media] Anatomy of an Infographic
    Here are some of my favorite infographics of late: Social media statistics in 2016. “Infographic” was a hot marketing buzzword a few years ago. But, far from being a temporary trend, these handy communication aids have been around for ages. What is an infographic? Why infographics are so darn effective. Let’s dissect those. Storyline.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Social Media] How Millennials and Baby Boomers Consume User-Generated Content [Infographic]
    Between photos of beautiful dinners created with the help of meal delivery services to videos featuring the " unboxing " of a new mobile phone, people love to share their experiences with brands on social media. Read the infographic below to learn more about how to inspire trust in consumers by using UGC on social media.
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2017
    [Social Media] How to Protect Your Business from Cyberattacks
    There are numerous media reports of high-profile cyberattacks on large businesses, and this leads some small business owners to believe that their businesses are not at risk. Back up all your website and social media page content often. Moderate all user comments on your website and social media pages. Top U.S.
  • KAPOST  |  THURSDAY, JANUARY 12, 2017
    [Social Media] Debunking 5 Agile Content Marketing Myths
    As Scott Brinker points out in his 2016 book Hacking Marketing, “Preliminary content themes can be quickly tested in blog posts or floated in social media. In case that’s you, allow me to present a few recent headlines: Agile Marketing: The Future or Fluff? Why Agile Marketing Should Be A Focus For CMOs Now. Isn’t that cheating?”
  • CONTENTLY  |  WEDNESDAY, JANUARY 11, 2017
    [Social Media] Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s
    Borrow-A-Home’s commercial features a jingle about the invasiveness of occupying someone else’s home, while SwipeMate promises “super-swipes” that reveal the home address and social security number of your crush. A Clinton running for president. The Full House cast on TV. Millions of people catching Pokémon. ”).
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Social Media] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    While these strategies have their place, today’s crowded media space has meant earned media opportunities are much less effective than they used to be. But before we dive into the problems with press releases, here’s a quick refresher on the differences between earned, paid, and owned media.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Social Media] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    Digital marketing agencies help businesses by creating comprehensive online strategies and optimizing their digital presence through paid search, display advertising, SEO, content creation , and social media. Unappealing websites and little social media activity:  Plumbers with ugly websites are fine.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Social Media] Trade Libel: If you can’t say something nice, make sure you have proof
    Think of all the channels available to marketers today—blogs, social media posts, podcasts, website copy, PPC ads, etc. Employee advocacy is an admirable and valuable thing, but an overzealous employee might go overboard on social media with negative statements about a competing brand. But what if they rig the game?
  • ACT-ON  |  WEDNESDAY, JANUARY 11, 2017
    [Social Media] Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017
    Today, through social media, a single woman is no longer just telling a few friends, she is telling thousands of potential customers — if not millions. In fact, businesses recently rated this type of marketing as their fastest-growing online channel, as it drives four times the brand lift as paid media. Send social signals.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2017
    [Social Media] Do People Still Read? How Offsite Content Attracts Quality Readership
    That includes social media, blogs, and podcasts, for example. Here at HubSpot, we spend a lot of time thinking about the future of content. We ask questions like, “Which will come out on top -- augmented reality or virtual reality?” and "Will AI take over our blog?". That’s where off-site content enters the picture. But why? Jackpot.
  • KEO MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Social Media] KEO Marketing Presented “Big Heart Award” from Big Brothers Big Sisters of Central Arizona
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. Community Organization Honors Partner KEO Marketing for Exceptional Engagement.
  • KAPOST  |  TUESDAY, JANUARY 10, 2017
    [Social Media] 7 Tips on Sourcing Internal Content to Give Your B2B Organization a Boost
    An organization’s internal teams also gain a lot of great information through passive listening on social media, and via active listening through customer service. If you really want to give your B2B organization a boost, focus on developing ninja-like skills around internal content creation. It’s the perfect storm of value, right?
  • BIZIBLE  |  TUESDAY, JANUARY 10, 2017
    [Social Media] Tips for Testing and Measuring Marketing Campaigns to Improve Results
    Use Social Media to Test Campaigns. Another great way to test out your marketing campaigns early on, and have them be as effective as possible, is to make use of social media sites like Twitter, Facebook, LinkedIn, and the like. Read on for some ways you can go about testing and measuring your marketing spend in 2017.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Social Media] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    The seeming turnover with social media management and other solutions (see below) indicates that the space may become more complex and crowded.”. Before the end of 2016, Walker Sands published its “State of Marketing Technology 2017” report to gauge how marketers intended to invest in Martech in the New Year. Absolutely.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Social Media] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    The seeming turnover with social media management and other solutions (see below) indicates that the space may become more complex and crowded.”. Before the end of 2016, Walker Sands published its “State of Marketing Technology 2017” report to gauge how marketers intended to invest in Martech in the New Year. Absolutely.
  • HALEY MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Social Media] Your New Year’s Marketing Resolutions
    Share, Share and Share Again –  You should be regularly sharing content on all of your social media pages.  In fact, don’t be afraid to share the same post multiple times per month.  It really doesn’t take much time.  Just devote 15-20 minutes each week to share content on your social media pages. 
  • CHIEFMARTECH  |  TUESDAY, JANUARY 10, 2017
    [Social Media] Digital Asset Management in the Martech Cocktail
    Theresa is a digital asset management expert, marketing technology analyst, and digital media strategist, and her clients include global brands such as Unilever, Nestlé, Net-a-Porter, IKEA, General Mills, and Coca-Cola. DAM is now fully embraced by the C-suite as a key enterprise application. It’s not always obvious. Click for a larger image.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 10, 2017
    [Social Media] Smart speakers, the streamification of content and big changes ahead
    Artificial Intelligence Augmented Reality B2B and social media Content Marketing futurist Internet marketing IoT Mobile marketing Podcasts The Marketing Companion marketing companion podcasts research trendsYou won’t want to miss this episode. We also get into our new app SlapChat. You need it. We all need it.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2017
    [Social Media] 4 Education Marketing Trends to Keep an Eye on in 2017
    For years, e-commerce and social media sites have been customizing our web experiences. Snapchat is one of the fastest growing social media platforms, especially for young people. Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. On which visit?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Social Media] 9 Essential Tips for Researching Your Next Content Campaign
    The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. 2. Pull reports from your social media platforms to determine how your promotional efforts went over for each campaign. Marketo. BuzzSumo.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Social Media] The 15 Best Special-Purpose SEO Tools
    Showcase reviews: RazorSocial (Technology), HubSpot, iMedia Connection, Perception System, MarketingLand, Cent Muruganandam, SmartBug Media, StoreYa Blog, Robbie Richards. 2) MozBar. browser plugin that displays, for any page visited, metrics for search results, markup, links, and social shares. ” — Social Media Today.
  • KAON  |  MONDAY, JANUARY 9, 2017
    [Social Media] 3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps
    In the mobile world, users navigate across all channels fluidly (from emails to websites, from social media to different apps, etc.). Original article published on Mobile Marketing Watch. . As fast as companies are developing these apps, they are also noticing a quick decline in usage. It’s always a work in progress. contact-form].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 9, 2017
    [Social Media] How Data Will Change Marketing in 2017
    Data will deliver more tailored recommendations related to each customer or segment that will enable more personalized content and interaction across social media and other channels. With such a high volume of data available, it comes as no surprise that the information it holds will change how we approach marketing in 2017 and beyond.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Social Media] 6 Awesome Sales Call Conversation Starters
    Most of this information can be found in a matter of minutes just by looking at the person’s social media channels, blog posts or news articles, and, of course, the company website. One of my favorite things about my team is that we are constantly focused on helping each other do better. We do this because we know the struggle is real.
  • CONTENT STANDARD  |  MONDAY, JANUARY 9, 2017
    [Social Media] What Makes Content Appeal to Global Audiences? 3 Lessons in International Content Strategy
    First, we examined 290 of our client campaigns that gained international media coverage in foreign publications to determine what content appeals to international audiences. This consistency allows the brand to create wider-scope content, like its community stories, and more recently social media experiment campaign, # OneLessStranger.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2017
    [Social Media] 4 Effective Methods to Increase Your Survey Response Rates
    Try posting your survey in your social media channels or embedding it into relevant marketing pages. Author: Audra Sorman If you build it, they will come…right? When it comes to surveys, not necessarily. Here are four effective methods for increasing your survey response rates, from sending the right message to offering incentives: 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 9, 2017
    [Social Media] The five great questions of content marketing
    Consider the Media Rating Council guidelines: 50 percent view for two seconds. Big Data and Analytics Content distribution Content Ignition Strategy Content Marketing Content Shock Social Media Strategy content marketing content shock evergreenBy Mark Schaefer. Ha, is that how the creative team packaged the message?”. 2.
  • ACT-ON  |  MONDAY, JANUARY 9, 2017
    [Social Media] How to Entice Your Clients to Join the Marketing Automation Party
    Using an automated marketing platform is a major part of that movement and it irrefutably increases efficiency in important ways: Saves Time:  Using templates, media library contents and automated campaigns allows your agency to  attract  customers more easily for your client, and spend more time strategizing on your client’s behalf. Listen.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Social Media] Which Blogging Tactics Produce the Strongest Results? [New Survey Data]
    And thanks to the work of Orbit Media Studios , this data has been collected, made available and fun to consume. Social media was the most common promotion tactic, typically used by 94% of bloggers. When it comes to business blogging, how much time do people put into creating posts? How long are their articles? hours.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Social Media] Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch
    Not to mention hundreds of millions of views on social media. Actress Lisa Valentine Clark dodges arrows, garbage disposal mishaps, and kids jumping from windows in the brand's first infomercial , which has amassed over 20 million views and 243,000 shares on social media since its release in October. what just happened.
  • CONTENT STANDARD  |  SATURDAY, JANUARY 7, 2017
    [Social Media] Live Video Marketing: Yes, There’s a Right Way To Do It
    From major media organizations like NPR to independent beauty product sellers, streaming video’s potential for reaching an engaged, real-time audience has made it a new frontier for warfare among the various social media platforms. Unlike other types of social content, you can only stream live to one channel at a time.
  • B2B LEAD BLOG  |  FRIDAY, JANUARY 6, 2017
    [Social Media] 5 Ways to Turn Your Social Media Followers Into Paying Customers
    You can build a substantial social media following with all kinds of social sharing but if you’re not converting those likes and tweets into sales, then it’s all for naught. They just can’t seem to turn all those social […]. Big Data Marketing
  • VIDYARD  |  FRIDAY, JANUARY 6, 2017
    [Social Media] Meet the Vidyard Team, Video Style: Steve Johnson
    What I saw was something very similar to the phenomena we saw with social media. Six years ago social media was the hottest content type. Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! Now it’s video.
  • BIZNOLOGY  |  FRIDAY, JANUARY 6, 2017
    [Social Media] 5 tips to help you make business decisions that get results
    It’s also smart to follow the media coverage of your business to see what others are saying about it. Whether you are working to find ways to really engage your customers on social media or ways to improve customer service, you have to be proactive to accomplish your business goals and always stay true to your mission. Relax.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 6, 2017
    [Social Media] The Anatomy of Shareable Facebook Video
    Your social presence is solid, though somewhat dated without newer features like Facebook video or Facebook Live. Maybe it’s time to bring your social media and video marketing strategy into the present day. Short and sweet is good for social, while longer content will serve you better on your website. 3.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Social Media] 31 Influencers to Follow in 2017
    At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Want more details? I’ve listed each influencer and their social handles below. Social Media Marketing b2b Consumer
  • ACT-ON  |  FRIDAY, JANUARY 6, 2017
    [Social Media] 16 Greats of ’16: The Year’s Best Business Books for Marketers
    Smith, the co-founder of Curaytor , a social media, digital marketing, and sales coaching company that helps businesses grow faster, provides an outline for converting leads generated on the Web into real-world profit. There’s nothing like well-written book to help clarify goals, inspire action, and improve job performance. Duncan.
  • KAPOST  |  THURSDAY, JANUARY 5, 2017
    [Social Media] How to Grow Your Social Media Following for B2B
    When you create a new social media account, what’s one of the first questions prompted? “Do you want to sync your contact list to find followers?”. With so many different social networks, it’s crucial to utilize each one correctly. Making the Most of Your B2B Social Media Accounts. It’s pretty simple.
  • CONTENTLY  |  THURSDAY, JANUARY 5, 2017
    [Social Media] What We Read in 2016
    Over the past year, I’ve read my fair share of depressing, thought-provoking essays about the state of media, politics, and tech, and the strange dystopia that we’re slowly careening into. Here’s what you missed while enduring the last 12 months… Fusion: A trend story about millennials, by The New York Times.
  • HALEY MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Social Media] Do You Need a Like Campaign on Facebook? The Data Says You Do
    Facebook is the king of social media. Here at the Haley Marketing Group, we really started to recognize around the end of the second quarter that our staffing clients who were using our Social Pro program weren’t getting the same traffic from Facebook that we had seen previously. More than 1.09 per day on Facebook.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Social Media] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-degree media is also great for showcasing your company’s culture.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Social Media] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-degree media is also great for showcasing your company’s culture.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 5, 2017
    [Social Media] Lead Scoring Setup is Not a Set-It and Forget-It Activity
    Examples of these are what emails they opened, what pages they visited on your website or blog, what ebooks they downloaded, and even their social media activity. The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success. This is often an eye-opening experience.
  • OPENTOPIC  |  THURSDAY, JANUARY 5, 2017
    [Social Media] 6 Social Media Trends Taking Over 2017
    There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. The post 6 Social Media Trends Taking Over 2017 appeared first on Opentopic.
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Social Media] Amazing Account Based Marketing Tactics for Your Entire Funnel
    Most marketers are creatures of habit. I’m guilty of this — I like social media, so I run with it. Second, people don’t tend to only consume one type of media, so playing multiple channels means you may hit a person with your messaging two, three, or even four times over the span of six months. “Start with a goal.
  • B2B LEAD BLOG  |  THURSDAY, JANUARY 5, 2017
    [Social Media] 5 Ways to Target Specific Markets Using Social Media for Lead Generation
    Social media is critical for lead generation. It’s a real-time, online and mobile communication tool where people can voice their opinions with friends, family, colleagues and acquaintances about what they love, hate and appreciate about a given brand. Big Data Marketing lead data
  • CONTENT STANDARD  |  THURSDAY, JANUARY 5, 2017
    [Social Media] Why Information Overload Shouldn’t Be a Big Marketing Concern
    For some, digital information has corroded productivity, increased distractions, and undermined the ability to make and keep social connections. The fake news boom and social media content silos (courtesy of social media algorithms) make it even tougher for users to figure out which information is trustworthy in order to make a decision.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Social Media] 7 Ways to Generate Leads on Social Media
    Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that  you can generate leads on social media: 1. Paid Social Ads. Special Offers. Polls and Surveys. Refer-a-Friend.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Social Media] 7 Resolutions Your School's Marketing Department Should Make
    If you want people to continue to visit your blog or follow your school's social media profiles, the content there needs to provide pure value to prospects and their parents. Infographics are liked and shared on social media 3x more than any other type of content. Social engagement can't be an afterthought. It is.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Social Media] Why You Need to Focus on Video Marketing in 2017 [Infographic]
    If you don't already have a video marketing strategy in place for your website and social media, you're missing a tremendous opportunity to reach and engage with your audience. Learn about just how many videos are watched on social media every day (hint: it's a lot) and how other marketers are using video to achieve their goals.
  • WEBBIQUITY  |  THURSDAY, JANUARY 5, 2017
    [Social Media] What is a Q&A Case Study? And Why is it Great for B2B Marketing?
    Maybe you promote their business on social media, via your blog, or on a guest post. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. case study is more than a review or a testimonial. ” That’s what you’re aiming for.
  • CONTENTLY  |  WEDNESDAY, JANUARY 4, 2017
    [Social Media] ‘Fans and Brands Want to See the Real People’: How Athletes Handle Social Media
    Social media accounts are no different. For Carlos Tovar, a 23-year-old who resides in Brooklyn, helping athletes shape their social media personas has become an unusual freelance gig. When I was an intern at Sports Illustrated, the magazine ran an op-ed by a professional basketball player on my hometown team. Smith.).
  • VIDYARD  |  WEDNESDAY, JANUARY 4, 2017
    [Social Media] John Deere Gets Down to Dirt in Their New Video Campaign
    User generated content campaigns tend to do well from a social engagement standpoint, but this one was special. The content has performed exceptionally well on social media and is helping our social media team drive content direction within other areas of the company. Every company has a target market, right?
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 4, 2017
    [Social Media] Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs
    But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. Most social media firms focus on how many leads they are able to deliver on a weekly and monthly basis. All sales leads are not equal. Let me show you what I mean. Like this post?
  • SNAPAPP  |  WEDNESDAY, JANUARY 4, 2017
    [Social Media] 9 Essential Tips for Researching Your Next Content Campaign
    The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. 2. Pull reports from your social media platforms to determine how your promotional efforts went over for each campaign. Marketo. BuzzSumo.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 4, 2017
    [Social Media] The Email Marketing Superhero: ALT Tag
    Although images were blocked on Gmail, the ALT text on the Marketo logo image (top left), the three social media buttons (top right), and the header banner reveal what the images would have shown. Author: Mike Madden “Don’t you just love when all of your images get blocked by ISPs?”–said Think of ALT tags as your backup plan.
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