KoMarketing Associates

FEBRUARY 6, 2018

SME Interviews. Interviews with an organization’s subject matter experts (SMEs) have become even more important in matching keyword strategy with B2B products and solutions. It also provides an opportunity to better understand and discuss important trends and priorities our clients currently have in focus, beyond SEO performance.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Salesforce Marketing Cloud

NOVEMBER 15, 2021

At Dreamforce 2021, thought leaders shared their perspective on what’s shaping the future of the field service experience in the “Transformational Trends in Field Service” session. The SME provides targeted, step-by-step directions with annotations on their mobile device. “The So what does that look like?

Work Management 98

Work Management Service SME Automation 98

Marketing Insider Group

JANUARY 21, 2020

For example, content personalization is a huge trend in content marketing. These may include dollars for trade shows where company subject matter experts (SMEs) lead sessions, partnering with industry publications for sponsored content or fronting the costs for an SME to write a book.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

Salesforce Marketing Cloud

JUNE 9, 2022

Product Marketing —Analyze market trends to position your company’s product(s) and craft compelling messages across channels that highlight benefits for the customer. Discover expert tips and hints or hop in and discuss strategy, trends, customer expectations, skills, and more. ” Isiah Wint-Rose , Email Marketing Analyst.

Enterprise Management 98

Enterprise Management Advertising Agencies Marketing Management Peer-to-peer 98

KoMarketing Associates

JULY 26, 2018

For example, reach out to a subject-matter expert (SME) on the topic to set up a brief conversation or interview around the topic at hand. Know what top competitors are doing and keep track of trends in the space. Monitor Google Trends , set up Google Alerts , and check Google News around your priority keywords.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

Animalz blog

NOVEMBER 28, 2023

Please compile an overview of recent advancements in {insert your topic} , including key players, significant milestones, and emerging trends.” Identify trending themes, overlap, and contradictions in the attached files. Please research the topic and important sub-topics and organize relevant resources in a MECE list.”

Marketing AI 78

Marketing AI Research Tactics SME 78

Biznology

MARCH 31, 2017

Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Many SMEs can’t dedicate the time needed for constant production. That trend has changed. Do LinkedIn posts drive more traffic (and conversions)?

SME 80

SME Ad Building Copywriting Content 80

Content4Demand

OCTOBER 9, 2018

SMEs can make content more trustworthy by providing insight on the latest product and market research and trends, as well as compelling customer use cases. The role of the SME in content creating is to be a specialist, so give them the spotlight and let them shine. Each report focuses on economic trends relevant to the audience.

SME 40

SME Content Marketing Planning Content 40

Valasys

JUNE 29, 2023

To further substantiate the avowal, Annabelle Skyes, E-commerce & SME Digital Transformation Adviser at the International Trade Centre (ITC) suggested that MSMEs are the spine of most of the economies worldwide, and the contribution of Alibaba.com to help them connect and trade globally are unmatched.

SME 52

SME Digital Transformation Barriers Advertising Mediums 52

Velocity Partners

NOVEMBER 1, 2023

So, why does the thought of having a one-on-one conversation with an SME make your palms sweat? In this blog, we’re letting you in on what we do to prepare for and conduct SME interviews so we can get the most out of them. Those moments tend not to arrive organically in B2B SME interviews — you need to create them.

SME 82

SME Paid Search Agency B2B Marketing Ideal Customer Profiles 82

KoMarketing Associates

SEPTEMBER 24, 2015

To clarify, when I say “content interviews,” I am talking about one of two things: Formal interview: Q&A with an SME that can serve as its own post or be used in excerpted form to explore a broader theme (Ann Smarty has some great tips for maximizing the value of these types of interviews).

SME 120

SME Content Marketing Proposals Work Management 120

SmartBug Media

JANUARY 25, 2023

In addition to the interviews used to craft your buyer personas, you should also conduct regular subject matter expert (SME) interviews. Keep an eye on industry trends, and don’t be afraid to change your approach as necessary—just keep it consistent once you have. That said, you shouldn’t feel pigeonholed and unable to adapt.

Buyer Personas 52

Buyer Personas SME Copywriting Inbound Marketing 52

ClearVoice

JANUARY 31, 2024

They also keep up-to-date with the latest trends regarding keywords and audience preferences. For example, you may establish a content policy so all content has to be reviewed by a subject matter expert (SME) before final editing. By getting expert eyes on your content, you reduce the chances of errors degrading its quality.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

JANUARY 31, 2024

They also keep up-to-date with the latest trends regarding keywords and audience preferences. For example, you may establish a content policy so all content has to be reviewed by a subject matter expert (SME) before final editing. By getting expert eyes on your content, you reduce the chances of errors degrading its quality.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

Exo B2B

JANUARY 30, 2024

These transformations have had a direct and positive impact on productivity trends. SMEs and exports For SMEs, the Internet offers new opportunities to participate in international trade. “Between 1995 and 2000, the Internet and ICT are estimated to have boosted hourly output in the non-agricultural sector by 2.5%

Marketing AI 52

Marketing AI Resource Management Terms and Conditions Internet Marketing 52

Scoop.it

AUGUST 3, 2021

So, how can content curation be best used to boost SME marketing? The only problem with this approach is that news travels fast on the internet, so it can be hard to keep up with the trends. Content curation, at its best, displays amazing content that your audience wouldn’t have seen elsewhere. Aim to Generate Value.

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Content4Demand

NOVEMBER 6, 2018

Use trending topics to develop themes for your posts. One of the best ways to identify trends is to research SEO keywords to learn which are generating the most traffic. If you interview an SME, consider writing the blog post as a Q&A that includes your questions and the interviewee’s answers. Tip #1: Look for Themes.

Marketing AI 71

Marketing AI Tips SME Case Studies 71

Content4Demand

APRIL 2, 2019

What content trends are most critical to build into our strategy now? Content4Demand embeds SME interviews into our content creation framework, so all critical parties have a say in the direction of the piece or campaign. Our process is also extremely flexible, allowing us to pivot focus as your needs and priorities change.

Paid Search Agency 85

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 85

Moz

JANUARY 26, 2021

This award winning firm regularly publishes insightful studies , focused on SEO trends and topics. For this study, Eric Enge , Principal at Perficient, Search Engine Land author , and well-known SEO SME, led the investigation.

Studies 66

Studies Domain SME PageRank 66

EveryoneSocial

DECEMBER 19, 2022

Establish you and your brand as the go-to source of industry information and trends. A subject matter expert (SME) is a person who’s an authority in a particular field. An executive can be a subject matter expert as well, but an SME can also be someone else within the organization with highly specialized knowledge.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Webinar Metrics Ad Building 52

Onalytica B2B

DECEMBER 7, 2017

This includes the larger influencers who perhaps set the tone and trends in the industry, but are difficult to engage, as well as the smaller influencers. Identify internal SMEs (Subject Matter Experts) for your core topics and connect them with relevant topical influencers.

Planning 198

Planning Work Management SME Budget Programs 198

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Back to top ) Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read Benefits of a playbook A playbook provides a structured approach to achieving sales goals. Create customer personas Work with the marketing department to develop detailed customer/buyer personas.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Bluetext

APRIL 14, 2023

In the same way that CIOs need to keep their eyes on potentially transformative technologies and practices that are years from widespread adoption – and start developing positions on these trends – marketers must think about how best to associate their brands with these emerging technologies.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Chris Koch

APRIL 9, 2010

If your SME is a person who loves to collect information, then becoming an aggregator is a route to trust. SMEs can construct a great voice around questioning existing practices and trends. But be careful; these SMEs need to have thick skins and handle negative comments constructively. Have the data. Aggregator.

SME 100

SME Aggregators Blogger Social Media 100

Televerde

MAY 24, 2018

This value-added content includes third-party content on trends and news surrounding the intended industry. Social sellers use social media to understand what is trending -or important – in their industry, what their prospects are sharing, what that means for their business and how they can provide value to the market.

Social Media 40

Social Media Social Marketing Media SME 40

Valasys

NOVEMBER 5, 2019

Educate People About Market Trends: Use the Newsletters : Email marketing can be an effective way to educate your potential buyers about the relevant trends within their niches. Projective yourself as the Subject Matter Experts (SME) is an effective strategy to establish trust at first contact with a B2B lead over email.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

ClearVoice

JULY 13, 2022

While there are no hard and fast rules to abide by, trends exist. TikTok “houses,” where groups of influencers live and work together is a new trend that demonstrates just how few boundaries there are between marketing and life. Create an SME video series. MillennialMarketing Click To Tweet. Choose values over value.

Planning 52

Planning Paid Search Agency Content User-Generated Content 52

Aberdeen

OCTOBER 10, 2019

Aberdeen’s research shows that in the contact center, the move from on-premises to cloud technology has been an ongoing trend where adoption of cloud technology has increased by 93% between 2013 (30%) and 2019 (58%).

Enterprise Management 40

Enterprise Management Work Management Marketing Management SME 40

Industrial Marketing Today

APRIL 23, 2012

This trend is consistent and was reported in 2010, 2011 and in 2012. If you are on LinkedIn, head over to either the ASME (American Society of Mechanical Engineers) or the SME (Society of Manufacturing Engineers) groups and do a search for skills shortage.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Martech

FEBRUARY 23, 2024

When listening to respond is OK While social listening on a macro level can help fill the gaps in your content mix, I find there’s still a massive opportunity on the micro level — actively engaging with individuals from both the SME and company profiles. This helps craft relevant copy and note topical trends in their posts or comments.

Social Marketing 124

Social Marketing B2B Marketing Content Marketing B2B 124

Heinz Marketing

APRIL 4, 2022

This, to me, one, I’ve seen accelerated a trend that was already happening towards people wanting to travel less, wanting to not leave their family as often. We bring a Keyfactor SME, of course, and our executives so it’s more peer to peer, but no presentations, no product pitches. It’s going to take me a day.

Top of Funnel 90

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 90

Directive Agency

SEPTEMBER 3, 2019

Establish yourself as a subject matter expert (SME)? Content marketing trends. Serve existing clients and help them build a relationship with you? Cross-sell or upsell your product/service? Generate new leads and show why your target audience should trust you? Shown below is the marketing funnel. Top YouTube vloggers.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea. That’s for you to decide!

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Single Grain

JANUARY 11, 2024

These SME businesses attract a diverse customer base that goes beyond just the local population: They cater to people from various socio-economic backgrounds, age groups, and even tourists or business travelers. But that’s why you have to make calculated decisions based on trends that you see with that specific country or region.

SME 52

SME Marketing & Strategy Paid Search Agency Small Business Marketing 52

SmartBug Media

APRIL 12, 2019

Sometimes, I just want to be writing about the hottest travel trends for millennials or “7 Ways to Procrastinate Better” because it’s lively and sexy and interesting. Here are six of my go-to tips: Tip 1: Do an SME Interview. Slowly but surely, you’ll become the SME! Tip 2: Change Your State of Mind. Tip 6: Be Human.

SME 80

SME Paper Content Copywriting 80

DivvyHQ

AUGUST 18, 2021

Why should the world’s largest companies establish brand authority? After all, they’re at the pinnacle of their respective industries. Three letters: AOL. Oh, how the mighty have fallen. Which is why every company – especially industry kingpins – needs to build and maintain brand authority.

Research 126

Research Brand Identity Branding Best Practices 126

Content4Demand

DECEMBER 11, 2020

Internal sources: CRM: win/loss analysis themes (pain points, motivators, decision criteria, buying committee) Analytics tools: buyer behavior, needs and themes Sales/SME interviews: buyer behavior and journey details External sources: Targeted surveys: relevant titles, quantitative and qualitative questions Customer interviews: profile, journey, role (..)

Research 98

Research Paid Search Agency Buyer Personas SME 98