Chris Koch

MARCH 25, 2011

But then this got me to thinking, without a commitment to ideas throughout the organization, all these dollars we’re starting to spend on social media will be wasted. In other words, unless we become idea organizations, we’re not going to have much to say to customers, prospects, and influencers in social media.

Social Media 100

Social Media Organization Peer-to-peer SME 100

Chris Koch

AUGUST 13, 2010

But we’re in the era of social media now, so there are breadcrumbs in the forest that lead us to a fuller explanation of who Slater is and why he did what he did. Social media fills in the background to the blowup. You can do that on a social media site called Glassdoor. out of 5 rating. What do you think?

Social Media 100

Social Media Media SME B2B 100

Chris Koch

APRIL 9, 2010

If your SME is a person who loves to collect information, then becoming an aggregator is a route to trust. Tags: Blogging B2B marketing Blog LinkedIn marketing Social Media social media management Subject matter expert. Have the data. This is how analysts (like me) establish their authority. Aggregator.

SME 100

SME Aggregators Blogger Social Media 100