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What Is an SMB and What Do You Need to Know to Be Successful?

Salesforce Marketing Cloud

Starting a small and medium-sized business (SMB) involves planning, making key financial decisions, and understanding what it takes to succeed. The good news is, that you have the potential to make a big impact if you can learn what it takes to be successful as an SMB. There’s the standard definition for SMB, of course.

SMB 52
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70% of SMB marketers willing to pay more for tools with AI/automation

Martech

Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. Three-quarters (74%) of SMBs are interested in using AI or automation, and 55% said their interest has grown over the last six months.

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51% of SMB marketers say they’re stuck with redundant martech

Martech

Other reasons: staying innovative (47%), being flexible in how they work (44%) and keeping up with competitors (39%). Only 34% of SMB marketers say their company actively limits non-IT employees’ ability to adopt new software without approval. Easy to add. Get MarTech! In your inbox. Business email address Subscribe Processing.

SMB 97
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7 Digital Branding Tips for Your SMB

Benchmark Email

And when you’re a small-to-medium sized business working with a limited budget and resources, getting smart with your digital branding strategy is key to seeing positive outcomes online.

SMB 115
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Breaking Down Silos: Integrating Sales and Marketing Data for SMB Success

ClickDimensions

Training programs focused on data handling and integration can empower employees to break down silos and work collaboratively. ClickDimensions PowerPack unifies your sales and marketing into one comprehensive, tailored solution designed to address and overcome SMB challenges. Find out more about the Marketing Services team here.

SMB 98
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SMB Marketing: Tips and Top Strategies for Your Business

Visitor Queue

As digital marketing is constantly evolving, it can be difficult to find SMB marketing strategies that work. Especially for small to medium-sized businesses (SMB), it can be overwhelming and expensive trying out different tactics and seemingly not getting anywhere.

SMB 91
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7 Digital Branding Tips for Your SMB

Benchmark Email

And when you’re a small-to-medium-sized business working with a limited budget and resources, getting smart with your digital branding strategy is key to seeing positive outcomes online.

SMB 52