The ROI Guy

APRIL 22, 2010

released its second annual Microsoft SMB/Partner Insight Report and the study shows that although SMBs remain concerned about the business climate, most will increase technology spending in 2010, highlighting the role of IT as a strategic business tool in this crucial sector of the global economy. Microsoft Corp.

SMB 40

SMB Spending Marketing Management ROI 40

Convince & Convert

MAY 12, 2016

So how does one manage to take a company that had 90,000 dead/dormant leads in Salesforce and change it into a thriving jewel of an SMB platform? With 20 years of work in the SMB space, Jim knows how to quickly evaluate and engage the interests of his clientele. NextWave SMB. Impressive, right? Quotes From This Episode.

SMB 78

SMB Leads Lead Marketing Qualified Leads 78

SWZD

AUGUST 19, 2019

In the SMB market, they primarily use inbound marketing practices because of the large scale this allows. He said that they do, but he sees the main challenge as not so much identifying the personas as in building out the optimal content for each persona, given the time and expertise needed to develop good content for specific verticals.

Top of Funnel 59

Top of Funnel SMB Demand Generation Agencies Digital Marketing Funnels 59

Convince & Convert

MAY 12, 2016

So how does one manage to take a company that had 90,000 dead/dormant leads in Salesforce and change it into a thriving jewel of an SMB platform? With 20 years of work in the SMB space, Jim knows how to quickly evaluate and engage the interests of his clientele. NextWave SMB. Impressive, right? Quotes From This Episode.

Top of Funnel 61

Top of Funnel SMB Marketing & Strategy Leads 61

Hubspot

AUGUST 22, 2018

Market: SMB, mid-market, enterprise, Fortune 1000, Fortune 500. Understanding of [industry/vertical]. Existing relationships/strong network] in [industry/vertical]. For instance, you might write, “We’re looking for someone who’s comfortable joking around with their team while maintaining professional boundaries.”.

Template 96

Template Enterprise Management Work Management Forecasting 96

ViewPoint

APRIL 17, 2014

From Chris Snell , Inside Sales Manager, SMB at Care.com. ISRs become slaves to the reactive, and if there''s a charge to break into new verticals with new products, you can''t just wait for prospects to come, you''ve got to go out and get them.". With that said, Joanne and I see eye-to-eye on the majority of other issues.

Inbound Marketing 120

Inbound Marketing Top of Funnel High Quality Lead Sales Qualified Leads 120

Conversica

SEPTEMBER 8, 2020

Jobvite is a SaaS company that has undergone a transformation from an SMB-focus to a MM/ENT-focus business model, similar to what we are now doing at Conversica. Coming to us after five years at Jobvite, his most recent work involved a transition of the company into the portfolio of K1, a PE fund similar to Kennet and PSG.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Lead Ranking 52

Sprout Social

FEBRUARY 1, 2021

Lindsay Bruce , the Marketing Manager of SMB at Twitter, anticipates the future of social media marketing will involve more experimentation around how brands connect with their audience. “In Gone are the days of stiff marketing speak. So ‘approachable parasocial relationships’ are where the opportunity is.”.

Social Media 137

Social Media Social Marketing Media Work Management 137

Content Marketing Institute

AUGUST 17, 2018

The idea behind this approach was to saturate the most important business, IT, channel, small- and medium-size business (SMB), and vertical audiences with an experiential, media, and content blitz. Press, analyst, and influencer content. Social engagement. Xerox-owned properties.

Paid Search Agency 56

Paid Search Agency Advertising Agencies Work Management SMB 56

6sense

JUNE 14, 2018

ABM is at the heart of their transition from focusing exclusively on SMB accounts, to also targeting mid-market/strategic accounts. He broke down the story of Sage Intacct’s ABM planning to ABM activation to support Sage Intacct’s shift in go-to-market strategy. They reached out to 6sense’s ZenIQ to help them with their ABM harmony.

Account Based Marketing 48

Account Based Marketing ABM Multi-Channel Verticals 48

Envy

FEBRUARY 17, 2019

million and secured partnerships with companies in a range of financial verticals, including open banking, personal finance, and accounting. iwoca provides loans to SMB companies located in the UK, Poland, Spain and Germany. The London-based startup has raised $4.3 Est. 2011, London Twitter: @iwoca. The company has raised $158.9

Startups 85

Startups Work Management Marketing Management P2P 85

SWZD

SEPTEMBER 30, 2019

She said their customers range from “SMB companies with only a few access points, all the way up to Charter Communications who has a lot of access points.” The answer to this question is what makes for interesting stories.”. Customer Segmentation. We asked Mary about her team’s approach to market segmentation and go-to market strategy.

Salesforce.com 48

Salesforce.com Thought Leadership Cross-Selling SMB 48

Launch Marketing

APRIL 11, 2018

The organization studied nearly 16,500 webinars from over 1,000 companies ranging from SMB to enterprise across all verticals. We’ve summarized the findings below on planning and promoting a webinar. Scheduling a Webinar.

Webinar Metrics 54

Webinar Metrics Promotion Planning Practices 54

Bluetext

JANUARY 14, 2022

In order to communicate SonicWall’s business values across a variety of businesses, Bluetext prescribed a verticalized approach to target the unique needs of each industry. Every detail, from costume to backdrop, was personalized to resonate with distinct audience personas.

Banner Ads 26

Banner Ads SMB Advertising Mediums Banners 26

ClearVoice

MARCH 14, 2019

Software as a service, or SaaS for short, is a broad, growing and lucrative vertical, but there’s often some difficulty in explaining what your product does — especially in elevator pitch format.

Examples 100

Examples Press SMB Blast Campaigns 100

Webbiquity

JUNE 22, 2021

Do you sell into the small to midsized business (SMB) market? And most B2B businesses sell on primarily a vertical or horizontal basis. Do they care more about industry analyst’s opinions (enterprise software) or software review sites (SMB tools)? Firmographics. Large enterprises? Somewhere in between? Technographics.

Buyer Personas 321

Buyer Personas Enterprise Management Marketing Automation Services Work Management 321

Nudge.ai

AUGUST 14, 2017

Looking at relationships helped uncover a new vertical where we can ‘sell local’ -@DanMearnsy… Click To Tweet. We’ve actually taken a really cool pivot and created a new vertical now: SMB high-growth Canadian companies. Menaka: Nudge.ai’s emphasis on relationships helped you focus on some new Canadian opportunities.

Process 42

Process Verticals SMB Eloqua 42

Outbrain

APRIL 15, 2020

At the same time, the highly lucrative affiliate vertical of B2B offers is often overlooked. These are questions every online SMB owner faces at least once a day… which is why Freshbooks seems to work so well for affiliates promoting their service. So you operate an e-comm, and it’s scaling up… but how are you tracking invoices?

B2B Marketing 29

B2B Marketing B2B Best Practices SMB 29

Varicent

MARCH 24, 2020

These metrics should be considered for each segment or vertical in your market (i.e. SMB, Mid-Market, Enterprise, Channel). First, some metrics: There are 4 key metrics to build your coverage model, which if you tweak any one of them, your projected revenue number goes up or down. Volume : how many deals are in the funnel?

Top of Funnel 40

Top of Funnel Forecasting Advertising Funnels Enterprise Management 40

Marketing Interactions

JUNE 23, 2017

Even the same title will have vastly different perspectives, roles, and responsibilities if they work at an SMB vs. a large, global-enterprise company. Additionally, if you’re not focusing on a specific vertical, make sure you get a mix of industries. Keep the size of the customer company in mind.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Hubspot

APRIL 16, 2012

For enterprise companies with large teams and budgets, exploring new advertising opportunities like Twitter's is far less daunting than it is for an SMB marketer -- especially those without a strong background in paid online advertising. 3) You can build and own your audience.

Small Business Marketing 28

Small Business Marketing Twitter Advertisements Advertising 28

Biznology

JANUARY 28, 2011

SMB's, certain industry verticals and many others are being told that if they are not willing to drink from the fire hose of Internet progress then they are going to lose. And one of the results are that we may be leaving more on the table than we ever imagined.

Internet Marketing 80

Internet Marketing SMB Paid Search Agency Verticals 80

ViewPoint

JULY 26, 2012

Click to start video at this point — In response to a question about how the demand waterfall addresses different target tiers like enterprise and named accounts, Tony comments, “What’s the role of marketing going to be vis-à-vis a global account vs. a territory account vs. an SMB account, and for your channel?

Demand 120

Demand Enterprise Management Work Management Marketing Management 120

DivvyHQ

AUGUST 7, 2018

For example, a startup or SMB that has one product and a narrow target audience may not have to dig too deep into segmentation outside of separating active customers from not-active customers. – For this exercise, think about typical job titles, types of buyers or industry verticals. Industry Vertical. Company Type.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Adobe Experience Cloud Blog

JANUARY 21, 2016

And most of us have probably incorporated personalization into almost, if not all, of your campaigns—whether it is adding personal touches to emails, providing vertical specific content on your website, etc… But in 2016—we are going to have to step up our game. What this means for you: Yes, we’ve heard this before.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Tony Zambito

MARCH 21, 2012

This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . One, that many Fortune 1000 and Global 2000 organizations are turning a focused eye towards growing their SMB customer and revenue base.

SMB 100

SMB Lead Ranking Top of Funnel Buyer Personas 100

Terminus

JUNE 10, 2019

Your ICP should focus on relevant characteristics of your target accounts, such as: Industry/vertical. based SMB companies that have been venture funded, have ERP, are in the software industry, and have over five million in annual revenue. To check out an example of a real-life legal SaaS company seeing success with ABM, click here.

Ideal Customer Profiles 20

Ideal Customer Profiles Enterprise Management Profiling Marketing Management 20

Hubspot

JUNE 20, 2015

These industries sync well with social media as people are often more likely to share about attending a sports game, going out to eat, traveling to an island, or reading a compelling article comparatively to other verticals. What’s most interesting about this section is the clear adoption rate of “legacy” industries.

Top of Funnel 28

Top of Funnel Social Media Media Marketing Budget Creation 28

SalesIntel

FEBRUARY 20, 2023

We identified 20 verticals where we have higher win rates than the others, so that’s how we identified one part. In our SMB sector, for example very small businesses, they’re looking for data and they come in very, very quickly. We know we are number one when it comes to high-quality decision-makers in the US.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

We identified 20 verticals where we have higher win rates than the others, so that’s how we identified one part. In our SMB sector, for example very small businesses, they’re looking for data and they come in very, very quickly. We know we are number one when it comes to high-quality decision-makers in the US.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Online Marketing Institute

DECEMBER 23, 2010

Kaila is also the editor of the SEO & Link Building Best Practices Blog and is a frequent industry guest blogger.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

APRIL 4, 2011

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › SEM Basics › 4 Content Strategies for B2B Corporate Blogging Home SEM News SEW Forums Search Marketing Topics (..)

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Heinz Marketing

DECEMBER 18, 2017

At Marchex he leads a predictive, data-driven marketing team that is delivering new awareness of our category and company, new pipeline for our enterprise and SMB sales teams, and new products and differentiate us from the competition. There’s tons of verticals and tons of businesses, we’re all very familiar.

Paid Search Agency 40

Paid Search Agency Verticals Enterprise Management Interactive Marketing 40

Online Marketing Institute

APRIL 4, 2011

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › SEM Basics › 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Home SEM News SEW Forums Search (..)

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Leadspace

JANUARY 9, 2017

Instead, we obtained highly granular, human insights like job function, familiar technologies, company revenue, company headcount, site-level location , vertical, and various contacts that fit our ideal customer profile within each account. For us, this would have been a major problem, as we were looking to move into new verticals.

Lead Gen 112

Lead Gen Lead Ranking Enterprise Management Lead Scoring 112

Hubspot

JANUARY 1, 2013

Google Will Re-Introduce its SMB Dashboard. I see more transactions happening directly on +Local pages in many, many verticals beyond hotels and restaurants by the end of the year. you don’t have to be an expert to see the writing on the wall for this thing.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Atomic Reach

SEPTEMBER 9, 2021

It is easier to add additional personas that will assist you in narrowing down into individual verticals or preferences, instead of choosing one broad demographic to fulfill too many individual characteristics. If the SMB VP reads you content which is designed for the enterprise-level VP, it likely won’t resonate.

Enterprise Management 52

Enterprise Management Marketing Budget Marketing Budget Creation SMB 52