Marketing Insider Group

APRIL 15, 2024

Small and Medium Businesses (SMBs) In the SMB sector, B2B creators are like gold. In this space, B2B creators focus on trends, industry shifts, and thought leadership, providing a macro view that helps enterprises steer their strategies in a space that’s always changing. So, why is niche focus so valuable? It’s simple.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Bluetext

JANUARY 29, 2024

The cybersecurity market is ever-evolving, and with it, digital marketing strategies should anticipate these trends and adapt to stay ahead of them. SMB Organizations are Investing More in Cybersecurity Managed services are becoming an increasingly important purchase for small and medium-sized businesses.

Forecasting 26

Forecasting Trends Enterprise Management SMB 26

LeadsRX

JANUARY 7, 2022

From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Rockefeller could be the theme behind our look at four trends in performance marketing for 2022.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

Delivra

FEBRUARY 6, 2019

To get where they are today, big companies once relied on innovative products and SMB marketing. This article will explain how using creative SMB marketing campaigns can help your small business earn more revenue. Why SMB marketing strategies are essential for small businesses. Dollar Shave Club. Dollar Shave Club.

SMB 40

SMB Paid Content Campaigns Guerilla Marketing 40

Marketing Insider Group

JANUARY 30, 2023

Here’s what you need to know about trending fractional CMOs and why a content marketing agency may be a better fit for your business. Source: Google Trends A growing number of companies now list open positions for part-time, virtual or fractional executives. Clearly, the trending fractional CMO market is seeing rapid growth.

CMO 221

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 221

Salesforce Marketing Cloud

MARCH 2, 2022

To take the pulse of the industry, we surveyed more than 2,500 small and midsize business owners and leaders across the globe to answer questions about the future of entrepreneurialism in the latest edition of our Small and Medium Business Trends Report. Here are some telling small business trends that grabbed our interest.

Small Business Marketing 98

Small Business Marketing Statistics SMB Business 98

Salesforce Marketing Cloud

DECEMBER 15, 2021

With 2022 just around the corner, we looked to the fifth edition of our “ Small and Medium Business Trends Report ” for clues as to what the new year will hold for growing businesses. Two-thirds of SMB leaders say community support has been important to their company’s survival. See trends.

SMB 98

SMB Work Management Business Paid Search Agency 98

ClickDimensions

DECEMBER 12, 2023

Failing to adapt to shifting trends can result in missed opportunities and lost revenue. Solution: Stay vigilant about industry trends and conduct regular market research. ClickDimensions PowerPack unifies your sales and marketing into one comprehensive, tailored solution designed to address and overcome SMB challenges.

Lead Qualification 115

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 115

Biznology

DECEMBER 2, 2010

As a result, the SMB (small and medium business) is now having more pressure than ever placed on them to make sure that their local Internet presence is well thought-out and executed. I talk about this a lot because I can see how important this element of the SMB's Internet presence is becoming.

SMB 80

SMB Long Tail Marketing Internet Marketing SERP 80

chiefmartech

APRIL 5, 2020

Early in March, Blissfully released their 2020 SaaS Trends Report. Blissfully’s five-year data on SaaS spend reveals some fascinating trends: Note that SaaS spend over the past year for SMB companies has doubled 100%, for mid-sized companies it’s grown 66%, and for enterprise companies… it’s essentially been flat.

Trends 102

Trends SMB Trigger Marketing Marketing Report 102

Scoop.it

SEPTEMBER 14, 2023

Are there any new patterns or trends that you can identify? You can also use business intelligence tools to identify emerging trends. Staying informed helps you spot emerging trends and changes before your competitors do. So, here’s an opportunity to boost customer retention and grow your SMB. Here’s an example.

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86

ANNUITAS

JANUARY 30, 2024

Copilot for Shoppers is an interesting new AI tool, as it is a new customer-facing chat tool that analyzes conversations (potentially across in store and online) to craft personalized recommendations and identify other buyer trends.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Bluetext

OCTOBER 1, 2020

Thank you for joining us for the Q4 2020 Bluetext Startup and SMB Cybersecurity Summit. Topics: We plan to discuss the following items: Technology Customer Investment Trends. Technology Consolidation Trends. Medium Title: Medium Content: The post Bluetext Startup and SMB Cybersecurity Summit appeared first on Bluetext.

SMB 20

SMB Startups Work Management Advertising Mediums 20

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing SMBs are also 23% more likely to use email marketing software. These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow. Read our free SMB Guide to Sales and Marketing Alignment. Eager for specifics?

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. B2B Marketers, particularly those focused on the SMB market, would be wise not to ignore traditional channels in their rush to digital.

CMO 218

CMO Customer Surveys Analytics Planning 218

Salesforce Marketing Cloud

JANUARY 12, 2024

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. SMB leaders are experts at making the most of limited resources to draw in customers. But marketing smaller businesses can drain your energy, not to mention your bank account.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Marketing Insider Group

SEPTEMBER 28, 2020

The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. Industry (trends and stories of how real companies are using cloud technology). Business (discussion and guides on management, digital transformation, and leadership).

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Salesforce Marketing Cloud

MARCH 3, 2022

How can small and midsize businesses (SMB) deepen employee engagement to slow the turnover? Our 5th Edition Small and Medium Business Trends Report provides insights on how growing businesses — those with increasing revenue — have strengthened relationships with employees during the pandemic, and how you can do the same. Another plus?

SMB 52

SMB Terms and Conditions Advertising Mediums Stats 52

Everything Technology Marketing

FEBRUARY 26, 2013

(Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

EveryoneSocial

NOVEMBER 26, 2019

The employee advocacy trends that every organization should know about and consider in the new year. Now, as we move into a new decade, there will be some interesting employee advocacy trends to lookout for and think about. The Employee Advocacy Trends to Watch. Let’s get into some current trends.

Trends 67

Trends Enterprise Management Paid Search Agency CAN-SPAM 67

Seismic

AUGUST 17, 2020

This integration turns into an incredible timesaver for the banker and provides an impressively tailored experience for small to medium-sized business (SMB) clients. The conjunction of Seismic and Vertical IQ is a natural progression of this trend. What’s more, the PowerPoint slides contain the bank’s name and branding as well.

Efficiency 105

Efficiency SMB Verticals API 105

ClickDimensions

FEBRUARY 28, 2023

Using all this data (and the triggers noted) your team can begin to see trends and problems customers within a specific industry or job title encounter, and proactively offer solutions to other customers of a similar persona. For instance, job title, industry, aims and so on.

Lead Ranking 98

Lead Ranking Cross-Selling SMB Trigger Marketing 98

ClickDimensions

DECEMBER 12, 2023

Failing to adapt to shifting trends can result in missed opportunities and lost revenue. Solution: Stay vigilant about industry trends and conduct regular market research. ClickDimensions PowerPack unifies your sales and marketing into one comprehensive, tailored solution designed to address and overcome SMB challenges.

Lead Qualification 52

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 52

Marketing Insider Group

FEBRUARY 15, 2021

We look at trends, factors impacting the industry, and data, to start. In a post on B2B SMB digital transformation , we understood this wasn’t a new topic. We write about content marketing, so do thousands of other websites. Our writers follow all the best practices, but how do we find new angles? Then we put on our creative hats.

Lead Scoring 342

Lead Scoring Lead Ranking Content SMB 342

InsightSquared

OCTOBER 24, 2017

Sales Summit: The Top 5 Trends Disrupting Sales Now – Tuesday, November 7, 8:00 AM – 8:40 AM – San Francisco Marriott Marquis Hotel, Yerba Buena Salon 7. Tiffani Bova, @Tiffani_Bova : Global, Customer Growth, and Innovation Evangelist at Salesforce. Mike Wolff, @mike_wolff : SVP, Commercial Sales at Salesforce.

Twitter 159

Twitter SMB Curation Advertising Agencies 159

Madison Logic

JULY 6, 2023

According to Gartner , SMBs are defined as organizations with 100 to 999 employees. Another criterion commonly used to determine the SMB market is annual revenue: small businesses typically have less than $50 million in annual revenue, while midsize enterprises have annual revenue ranging from over $50 million to less than $1 billion.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Salesforce Marketing Cloud

DECEMBER 1, 2021

The internet is a loud, busy place — especially if you’re a small- or medium-sized business (SMB) competing with big players for your share of the market. SMBs are up against enterprise brands, and they face an age-old challenge: How do you build a successful small business ecommerce strategy with limited time, budget, and resources?

Small Business Marketing 98

Small Business Marketing eCommerce Paid Content Enterprise Management 98

Martech

DECEMBER 13, 2023

Whether you’re an SMB, a mid-market firm or an enterprise company, it’s never too late to increase personalization, dynamic messaging, or data activation at scale. Dig deeper: 2023 in review: 3 key trends to inform your 2024 marketing plan Get MarTech! I don’t care when you come to the party as long as you get there. You’re a marketer.

Enterprise Management 117

Enterprise Management Work Management Marketing Management SMB 117

Martech Advisor

AUGUST 30, 2019

A LiveRamp spokesperson said exclusively told MarTech Advisor, Bombora sees billions of online B2B actions on a daily basis, mapped to IP addresses and their patent-pending process looks at IP addresses through a behavioral lens, using a list of 30 attributes to distinguish SMB IP addresses. Learn More: ABM Still a Trend for 2019.

Bombora 47

Bombora Enterprise Management Work Management Marketing Management 47

Salesforce Marketing Cloud

FEBRUARY 7, 2022

Here are five simple and effective small business leadership tactics you can use to lead your SMB with compassion, and help you sustain real customer relationships both now and in the future. Read research from our free Small and Medium Business Trends Report. Read research from our free Small and Medium Business Trends Report.

Small Business Marketing 98

Small Business Marketing Effectiveness Business Enterprise Management 98

The ROI Guy

JANUARY 20, 2011

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. Latest Research.

SMB 40

SMB ROI Marketing Budget Work Management 40

B2B Marketing Analytics

JUNE 6, 2019

With our frameworks, we have been enabling marketing teams to get visibility into general trends (clusters) of marketing tactics that work for each sales segment, the industry of customers, new business vs cross/up-sell etc. These trends are putting tremendous pressure on sales efficiency. What is the sequence of these touches?

Lead Ranking 72

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 72

ClickDimensions

MARCH 21, 2023

As customer behaviors and needs change so should technology, which is why ClickDimensions has a team of experts consistently improving and updating our solutions and products to match growing trends. Find out what we have been working on and learn more about ClickDimensions Marketing Automation solution by requesting a demo here.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

PureB2B

MAY 30, 2022

With firmographic data, for instance, you can identify specific needs that SMB companies might have versus larger enterprises. Segmenting your audience based on purchase trends enables for more personalized marketing campaigns because you can focus on serving your buyers the content they’re used to engaging with.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

Outgrow

MARCH 11, 2020

The first thing that a new SMB should do is create an ideal customer persona. As an SMB, social media networks will be your most valuable tools for generating leads and attracting new customers through your organic marketing strategies. New businesses struggle with this task a lot. Who would be interested in your products or services?

Paid Content 81

Paid Content Organization Marketing Strategy Marketing & Strategy 81

TrustRadius Marketing

APRIL 16, 2021

Though legacy HR systems like PeopleSoft are still fairly common, these investors are banking on a mass migration to the cloud—and in fact, Deloitte’s 2016 Global Human Capital Trends report estimates that over 40% of companies are already working to replace their on-premise software with cloud-based HR technology.

Work Management 52

Work Management Marketing Management Peer-to-peer SMB 52

Salesforce Marketing Cloud

FEBRUARY 2, 2024

We’ve helped sellers of all sizes — from SMB companies to enterprise organizations like T-Mobile, Opengear, and Soci — double their performance. There will also be times when it’s just easier to pick up the phone and have a conversation rather than trying to anticipate questions and address them in your email.

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105