Convince & Convert

MAY 12, 2016

So how does one manage to take a company that had 90,000 dead/dormant leads in Salesforce and change it into a thriving jewel of an SMB platform? With 20 years of work in the SMB space, Jim knows how to quickly evaluate and engage the interests of his clientele. How two focused personas can lead to 70% target market reach.

Top of Funnel 61

Top of Funnel SMB Marketing & Strategy Leads 61

6sense

JUNE 14, 2018

It has all the components of SiriusDecisions’ Demand Waterfall – determine target demand, identify and engage active demand, measure and improve engaged demand, focus and align with sales on prioritized and qualified demand – in one platform. Goodbye, Point Solutions. Hello, Consolidated Platform!

Account Based Marketing 48

Account Based Marketing ABM Multi-Channel Verticals 48

Content Marketing Institute

AUGUST 17, 2018

The strategy of the communications team was to build a global, audience-centered story to tell through targeted channels including: On-site experiences. Motivate interest with new clients in target segments. Press, analyst, and influencer content. Social engagement. Xerox-owned properties. CarlaJohnson Click To Tweet.

Paid Search Agency 56

Paid Search Agency Advertising Agencies Work Management SMB 56

SWZD

SEPTEMBER 30, 2019

She said their customers range from “SMB companies with only a few access points, all the way up to Charter Communications who has a lot of access points.” The answer to this question is what makes for interesting stories.”. Customer Segmentation. We asked Mary about her team’s approach to market segmentation and go-to market strategy.

Salesforce.com 48

Salesforce.com Thought Leadership Cross-Selling SMB 48

Bluetext

JANUARY 14, 2022

In order to communicate SonicWall’s business values across a variety of businesses, Bluetext prescribed a verticalized approach to target the unique needs of each industry. Every detail, from costume to backdrop, was personalized to resonate with distinct audience personas.

Banner Ads 26

Banner Ads SMB Advertising Mediums Banners 26

Webbiquity

JUNE 22, 2021

Here’s a process for developing B2B buyer personas based on six dimensions, that not only characterize your target prospects but also provide actionable guidance for reaching them. Defining where your prospects are is the first step in developing your marketing plans, particularly for targeting advertising on Google or social networks.

Buyer Personas 321

Buyer Personas Enterprise Management Marketing Automation Services Work Management 321

Outbrain

APRIL 15, 2020

Yet these all have an important common ground – most are targeting end consumers, which makes them B2C programs. At the same time, the highly lucrative affiliate vertical of B2B offers is often overlooked. As an affiliate of the SEMrush program, your target audience and CR are expected to be quite large.

B2B Marketing 29

B2B Marketing B2B Best Practices SMB 29

Varicent

MARCH 24, 2020

In a quick poll, most people I talked to simply use pipeline coverage = target * 4. These metrics should be considered for each segment or vertical in your market (i.e. SMB, Mid-Market, Enterprise, Channel). Total coverage looks at the coverage number compared to your target $. But that’s not the best way to do it.

Top of Funnel 40

Top of Funnel Forecasting Advertising Funnels Enterprise Management 40

ViewPoint

JULY 26, 2012

” Sales and Marketing Roles in Approaching Different Target Tiers. ” 2012 Recommendations: Accelerating Small Discrete Target Prospect Groups.

Demand 120

Demand Enterprise Management Work Management Marketing Management 120

DivvyHQ

AUGUST 7, 2018

For example, a startup or SMB that has one product and a narrow target audience may not have to dig too deep into segmentation outside of separating active customers from not-active customers. – For this exercise, think about typical job titles, types of buyers or industry verticals. Industry Vertical.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Adobe Experience Cloud Blog

JANUARY 21, 2016

And most of us have probably incorporated personalization into almost, if not all, of your campaigns—whether it is adding personal touches to emails, providing vertical specific content on your website, etc… But in 2016—we are going to have to step up our game. It’ll just be important to try out smaller, targeted events this year.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Hubspot

APRIL 16, 2012

You may have heard that Twitter has rolled out advertising, but what you might not know is that it's being targeted to small businesses. While every SMB is unique, we've looked at companies across numerous verticals and business sizes and seen Twitter advertising be successful in some instances, and a downright struggle for others.

Small Business Marketing 28

Small Business Marketing Twitter Advertisements Advertising 28

Terminus

JUNE 10, 2019

Right now, your competition is finding more advanced ways to collect and synthesize account data, identify key target accounts, and connect with relevance in a timely fashion (creating a blockade for your sales teams). Your ICP should focus on relevant characteristics of your target accounts, such as: Industry/vertical.

Ideal Customer Profiles 20

Ideal Customer Profiles Enterprise Management Profiling Marketing Management 20

SalesIntel

FEBRUARY 20, 2023

Third is targeting the right people. We saw that when we targeted our sales and enterprise marketing motions within our ICP, our win rate was three times in that ICP. We identified 20 verticals where we have higher win rates than the others, so that’s how we identified one part. No, so what did we do?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

Third is targeting the right people. We saw that when we targeted our sales and enterprise marketing motions within our ICP, our win rate was three times in that ICP. We identified 20 verticals where we have higher win rates than the others, so that’s how we identified one part. No, so what did we do?

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Tony Zambito

MARCH 21, 2012

This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . One, that many Fortune 1000 and Global 2000 organizations are turning a focused eye towards growing their SMB customer and revenue base.

SMB 100

SMB Lead Ranking Top of Funnel Buyer Personas 100

Online Marketing Institute

DECEMBER 23, 2010

Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. By putting a face to their brand, encouraging employees to interact in the realm of social media in a non-salesy way, theyve been able to use Twitter to market to their target audience.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

APRIL 4, 2011

The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals. Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve Internet marketing goals, and build links for search engine optimization campaigns.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Heinz Marketing

DECEMBER 18, 2017

Why customers who call your business are your best customers and how markets struggle to target them effectively. The importance of knowing where your best customers come from and how to better identify and target them to generate more sales leads and close more deals. I thought it was kind of holistically and nicely done.

Paid Search Agency 40

Paid Search Agency Verticals Enterprise Management Interactive Marketing 40

Online Marketing Institute

APRIL 4, 2011

For B2B blogs, we tend to find a multiple author strategy works best, since there are multiple product lines, target audiences, etc. Establish the Contributing Team Its important to find the right team members to write. With multiple authors, the demand for new content and content ideas can be scaled across the team, as well.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Leadspace

JANUARY 9, 2017

Instead, we obtained highly granular, human insights like job function, familiar technologies, company revenue, company headcount, site-level location , vertical, and various contacts that fit our ideal customer profile within each account. These target accounts will be refreshed and updated quarterly.

Lead Gen 112

Lead Gen Lead Ranking Enterprise Management Lead Scoring 112

Atomic Reach

SEPTEMBER 9, 2021

Establishing a strong presence with your target audience is essential. To build trust and familiarity with your consumers, focus on getting to know your ideal customers and develop content personas that will guide you in creating tailored content that resonates with your target customers and drive engagement. Targets the right people.

Enterprise Management 52

Enterprise Management Marketing Budget Marketing Budget Creation SMB 52

Martech

FEBRUARY 24, 2022

Target customers. Target customers. CallSource serves SMBs, enterprise brands, original equipment manufacturers (OEMs) and multilocation marketers in the automotive, professional services, home services, healthcare and franchise industries. Target customers. Target customers. Target customers. CallSource.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

The ROI Guy

MAY 4, 2006

Right now, SMB IT spending growth is set to eclipse the enterprise, growing by a healthy 7.2%, up from 4.8% With this recent rise, SMB spending is said to now account for almost 48% of all IT spending. How is IT spending changing for small and medium enterprises? for 2005 – this according to Forrester latest research.

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

ClearVoice

MARCH 19, 2020

A great starting point for SMB is budgeting $5k per month for an outsourced agency, such as ClearVoice. You could also toss in three months of paid amplification testing to learn even more about how your content performs so you can effectively re-target your warm leads. Feed the fire, as they say. Scenario 1: $5K per month.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Martech Advisor

OCTOBER 11, 2019

They specialize in automotive, financial, retail and travel verticals. Criteo: focusing on acquisition-related use cases, Criteo helps marketers target the highest potential shoppers and ensure that they see messages and offers that have the best chance of conversion, thus ensuring the best return on digital advertising.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Paid Search Agency 59

Martech Advisor

FEBRUARY 20, 2020

A data management platform (DMP) is defined as a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns. A data management platform (DMP) is a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

FunnelEnvy

MARCH 7, 2018

Since much of our segmentation is done at an account level (SMB, enterprise, industry vertical) we should consider these attributes as well. The requirement to be in the Think cluster is that the visitor is in the target market and has shown some commercial intent. IP address) can be used as signal in a predictive model.

Top of Funnel 40

Top of Funnel Marketing Websites Enterprise Management Effectiveness 40

SnapApp

AUGUST 31, 2017

The responses came from 503 professionals with buying influence and/or authority across B2C and B2B businesses, in different functional areas, and from organizations that range from SMB to large enterprise. . Vertical Measures | Paid Media Supervisor. . . Keegan Brown. Cas Proffitt.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Online Marketing Institute

DECEMBER 23, 2010

What better way to measure the quality of SEO work than to view where the website ranks for target keyword terms on the likes of Google and Bing? It should learn from itself and its PPC sister to become more targeted and relevant to the intended audience. And it seems fairly logical. SEO needs to be iterative and evolutionary.

SEO 40

SEO SEM Paid Search Agency B2B 40

Single Grain

DECEMBER 23, 2019

Set bids to get as many conversions as possible at a set target CPA. As AI learns more about your audience’s behaviors, it can more accurately create targeted ads to improve the performance of your PPC campaigns. Now, here’s how video will affect PPC in 2020: Businesses will need to adapt to Google’s vertical video ads.

PPC 96

PPC Paid Content Marketing AI Trends 96

Martech

FEBRUARY 25, 2022

Target customers. SMS campaigns reach customers quickly with personalized, targeted messages. Target customers. Acquia targets mid-market and enterprise businesses, and several of its most notable marketing automation customers are Shake Shack, Lids, ParkNow and Applause. Target customers. Target customers.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118

Martech Advisor

NOVEMBER 4, 2019

Data analytics : these CDPs specialize in segmenting, targeting and predictive modeling using the data. CDPs focused on specific industry verticals , such as healthcare, BFSI or ecommerce. CDPs designed for the distinct needs of enterprise, mid-market or SMB scale organizations.

Enterprise Management 73

Enterprise Management Work Management Marketing Management Marketing Budget 73