Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

MAY 27, 2010

Its namesake product is a sophisticated systems management suite for small and medium businesses (SMB) that it gives away for free. Spiceworks is a technology company that acts like a media company.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

OCTOBER 19, 2011

But many SMB’s don’t take full advantage of the Facebook platform because they’re intimidated by the learning curve and the technical knowledge that Facebook applications demand.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

APRIL 22, 2011

I recently chatted over Skype video with Eric Lundquist about how small and medium-sized businesses can use social networks to reach their customers. I made the point that social media plays perfectly to the passion that small business owners bring to their work. It’s an unfair vantage that small companies have.

Social Media 50

Social Media Skype Video Marketing Media 50