Customer Experience Matrix

DECEMBER 3, 2008

Actually I don’t know why I find the contrast between Pardot and Marketbright intriguing, except for the implication that marketers can be divided into two simple categories, SMB and Enterprise, and no further distinctions are necessary. What’s odd about the SMB vs. Enterprise dichotomy is that both sets of systems are quite similar.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

APRIL 9, 2014

If GTCR allows Vocus to spend more freely on marketing and to continue improving its product, there is a good chance that Vocus can elbow its way to a top position in the hyper-crowded SMB marketing automation universe. marketing automation industry marketing software marketing suites vocus'

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Customer Experience Matrix

JUNE 14, 2007

“ SMB SaaS sales robust, but holdouts remain ” reads the headline on a piece from SearchSMB.com Website. For the acronym impaired, SMB is “small and medium sized business” and SaaS is “software as a service”, a.k.a. hosted systems.) The article quotes two recent surveys, one by Saugatuck Technology and the other by Gartner.

Marketing Management 120

Marketing Management Budget Programs Software SMB 120

Customer Experience Matrix

MARCH 24, 2016

If things get really big, you could also split B2B vs B2C or enterprise vs. SMB. You might also have separate technology and organization tracks and maybe even have an ad tech track (a very underrepresented topic this year).

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

OCTOBER 26, 2006

This raises the question of whether the many on-premise software vendors who hope to expand into the small to mid-size business (SMB) market will be able to succeed without radically reengineering and simplifying their products. Personally, I doubt it.

Demand 120

Demand CRM Salesforce.com Studies 120

Customer Experience Matrix

DECEMBER 12, 2010

SMB systems will lead the way. But enterprise marketers have additional needs related to scalability, content sharing and user rights management, which SMB systems are not designed to address. Selling to enterprises is also very different from selling to SMBs. Social marketing inches forward.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120