Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Like all companies investing in content marketing, tech companies must make the decision whether to produce content in-house or outsource to a blog writing service.

Enterprise Management 344

Enterprise Management Paid Search Agency Work Management Traffic 344

The Forward Observer

DECEMBER 29, 2023

Learn how to use his techniques to write ads that sell with certainty. Hopkins clearly shows how to write copy, provides methods for testing it, and shows how evidence-based advertising gets results in a measurable and cost-effective way. It is a must-read if you are in business, sales, or advertising. I never ask people to buy.

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

Optinmonster

FEBRUARY 15, 2024

And before you can even start writing, you have to think of an idea for a lead magnet first! And before you can even start writing, you have to think of an idea for a lead magnet first! It’s a truly overwhelming process for most small businesses. What’s Coming Next? It’s free to get started at beacon.by.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Marketri

MARCH 6, 2024

But there’s another passion that I rarely write or post about—entrepreneurship. Every minute spent configuring accounting software and making entries was time away from being the sole consultant in the business and the sole executive working on the business. Messy books = messy business. It’s not a good look.

Ad Building 118

Ad Building Tips Brand Identity Branding 118

Webbiquity

MARCH 8, 2022

Five little-used digital marketing techniques for your business. To maximize attention, the study has to be related to a topic that interests both your audience and journalists who will give you free press coverage when they write about your study. And write a top-quality post before creating the content upgrade. Use quizzes.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

AUGUST 7, 2023

And we’re not talking about a small increase here – 64% year-over-year growth. We need to make business personal again. Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard. Buyers want information, and they want it now. Feels good, right?

Conversion 214

Conversion Top of Funnel Content Lead Nurturing 214

Marketing Insider Group

JANUARY 29, 2024

Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. ChatGPT can assist you in creating a solid outline that serves as a blueprint for your writing. Creating Engaging Meta Descriptions Meta descriptions might be small, but they sure do pack a punch.

Copywriting 229

Copywriting Optimization Marketing AI FAQ 229

Marketing Insider Group

MAY 10, 2021

Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Content marketing can help businesses in any industry enter new markets and hang on to the ones they already have. I have a friend who lives in a small town.

Paid Search Agency 332

Paid Search Agency Content Marketing Planning Advertising Agencies 332

Marketing Insider Group

FEBRUARY 18, 2019

As a small business, your content strategy is the key to getting yourself seen. Read on to discover how to write and rank small business content that customers and […]. The post How Your Small Business Can Improve SEO With Content Marketing appeared first on Marketing Insider Group.

Small Business Marketing 255

Small Business Marketing SEO Content Marketing Business 255

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. Small businesses don’t need a huge budget to drive growth. Content creators: As a small SaaS company, you probably don’t have the resources to publish content regularly.

Growth Marketing 360

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 360

Salesforce Marketing Cloud

MARCH 19, 2024

In order to train them to answer complex customer questions with accuracy and fluency, Algo knew it needed something more robust than an off-the-shelf LLM, which is typically trained on the public internet, and lacks the specific business context needed to answer questions accurately. Want better answers from generative AI?

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Go Beyond SEO

APRIL 14, 2022

Vague or off-beat titles may be fun to write–and you may even call yourself clever for writing them–but those titles do not get clicked on. Bad: Digital marketing practices are helpful to most businesses. Good: 67% of businesses experience business growth using SEO. Not to people. Not to search engines.

SEO 145

SEO Tips Act-On Small Business Marketing 145

Webbiquity

APRIL 22, 2021

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. As a business owner, you should establish objectives for what you want to achieve with your marketing strategy. Guest post by Grace Murphy. Invest in great copy.

Small Business Marketing 285

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 285

Marketing Insider Group

APRIL 17, 2023

Others like to outline or even write the piece themselves and let you take it over the finish line. If you need the input of a busy SME, don’t insist on doing it your way. Maintaining credibility is paramount to most SMEs, and they may question the ability of a non-expert to write about their domain.

SME 317

SME Tips Content Marketing Work Management 317

Salesforce Marketing Cloud

JANUARY 12, 2024

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Marketing Insider Group

APRIL 10, 2024

Being a data-forward business is crucial these days, especially with the third-party cookie phasing out. Depending on your business needs, you can leverage something like ZenDesk for customer support or Optimizely to get more out of your campaigns, for example. If you’re a small marketing team, bandwidth may be the biggest issue.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Marketing Insider Group

NOVEMBER 30, 2021

Read on for our ready-to-use guide on how to write a blog article introduction like a pro. 8 proven ways to write a blog introduction like a pro. Even for topics for which there are specific right answers you need to cover, you can be unique by showcasing your brand’s personality or writing with a different tone. Be relatable.

Custom Publishing 352

Custom Publishing Tactics Search Marketing Lead Scoring 352

Webbiquity

NOVEMBER 11, 2021

Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. That said, establishing a small-but-loyal customer base isn’t the ultimate goal. Here are five points you should cover to scale your B2B business effectively.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Marketing Insider Group

NOVEMBER 14, 2022

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Marketing Insider Group

JANUARY 30, 2023

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Here’s what you need to know about trending fractional CMOs and why a content marketing agency may be a better fit for your business. But before you pull the trigger, consider starting up your content engine.

CMO 229

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 229

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. Email marketing costs 82% of businesses between 0% and 20% of company budgets.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Trade Press Services

MARCH 18, 2024

Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Martech

APRIL 10, 2024

By following the best in the business. Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. He also writes OnStartups.com , a popular startup blog with over 350,000 members in its online community.

CRM 85

CRM Work Management Marketing Management Marketing Automation Services 85

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Martech

DECEMBER 13, 2023

I learned along the way that for many of these brands, 2023 was a rebuilding year, a time to reflect and rethink their business. Marketers from big and small brands acknowledged that they had to embrace change to stay competitive. You can’t just say, “Write me song lyrics in the voice of William Shatner.”

Enterprise Management 117

Enterprise Management Work Management Marketing Management SMB 117

Search Engine Journal

NOVEMBER 18, 2020

Heading into 2021, small businesses need to rethink their SEO content writing habits across their business website(s). The post 6 Content Writing Trends for 2021: An SEO Content Checklist for SMBs via @ronlieback appeared first on Search Engine Journal. Here's a checklist you can use.

SEO 145

SEO Trends Content Small Business Marketing 145

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. Canva’s platform for businesses, Visual Suite, was launched 18 months ago. The Magic Write tool aids in creating on-brand text at scale. Business email address Subscribe Processing.

Marketing AI 112

Marketing AI Tools Enterprise Management B2B 112

Contently

MARCH 30, 2023

By sucks, I mean it likely focuses on issues that don’t particularly matter to your target customer and talks about them in a generic and non-differentiated way that isn’t creating demand for your business. The problem isn’t (usually) the writing. That should be the standard to which we hold all business content.

SEO 144

SEO SERP Content Keywords 144

Martech

OCTOBER 11, 2023

Writing the same stuff as everyone else is a great way to get lost in the noise. Write and promote a book The idea : A classic thought leadership tactic , authoring a book related to your field of expertise is a long-term strategy for establishing your brand and authority. Businesses have financial incentives to fact-check.

Marketing AI 124

Marketing AI SEO Thought Leadership Search Marketing 124

SocialPilot

JANUARY 21, 2024

Let’s say you know a guy who has a small business and he already has 10,000 followers on his Page. More than 65 million businesses have a Facebook business page Tweet But then you actually start a Facebook page and no one – except a few of your closest friends – follow your page. Seems easy enough.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Martech

APRIL 3, 2024

Her story could be taken from the pages of a novel, like the many she reads, and also writes, in her free time. I actually have a Master of Fine Arts degree in Creative Writing. And I knew I could write, so I figured I could write content for magazines. Q: Are you still writing? A: For sure.

B2B Thought Leadership 65

B2B Thought Leadership Thought Leadership Press Conference 65

Scoop.it

JUNE 1, 2023

Local SEO is a technique for increasing the visibility of your local business in Google search results. According to local SEO statistics, 88% of searchers who look for local businesses call or visit them in person within a day. So, get ready to amplify your visibility and take your business to new heights!

Small Business Marketing 83

Small Business Marketing SEO Business Ideal Customer Profiles 83

Martech

SEPTEMBER 20, 2023

Could a small business use AI data analytics to forecast inventory needs or optimize customer experience? Muck Rack has a pitch tool that helps PR professionals write pitches, write pitch emails and track pitch progress. Business email address Subscribe Processing. Absolutely. In your inbox.

Marketing AI 109

Marketing AI Marketing Management PR Press 109

Trade Press Services

DECEMBER 18, 2023

Small acts of kindness tell your colleagues and network you care while offering a chance to express the joy and gratitude that makes the end of the year shine. The end of the year can be incredibly busy. Write a recommendation. Write a note. Complete a small task for a co-worker without telling them in advance.

Act-On 52

Act-On Press Work Management Thought Leadership 52

B2B Marketing Directions

MARCH 3, 2024

In Barden's model, "brand" refers to all of the perceptions and linkages relating to a product or service (or the business that provides it) that a person has stored in his or her associative memory. When people see this drawing, most will immediately say the two small squares are different shades of gray.

Brand Identity 71

Brand Identity Branding Loyalty Pricing 71

Animalz blog

MAY 2, 2023

The time and skill required to research and write a search-optimized article have plummeted to almost zero : a couple of sentences of direction, a handful of copy-pasted examples, and a few clicks in a freemium SaaS product. It’s difficult to argue otherwise. With GPT-4, that constraint may no longer exist.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Unbounce

OCTOBER 14, 2021

There are tons of opportunities to get your hands dirty, create killer content, and make a big impact on business growth. If you’re marketing a small business, you’re already up to your neck in tasks that are getting your hands dirty. That’s Right—You Can Market Your Business Like You Wash Your Car.

Planning 132

Planning Landing Pages Paid Search Agency Small Business Marketing 132