Remove small-business work

Writing on the Web

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Compelling Newsletter Content:2 Big Problems

Writing on the Web

From what I see, many small business professionals struggle with writing compelling newsletter content. When I’m working with my clients on their newsletters, I often find one of two problems (or both): lack of clarity and lack of connection. It’s not easy. Problem #1: Lack of Clarity. Solution #1: Create Clarity.

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Small Business Content Marketing: When to Hire A Freelance Writer?

Writing on the Web

Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. your web content should be well-written and SEO optimized — as well-thought out as anything else you do to market yourself and your small business. When should you hire a freelance writer for your blog or website?

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Blog Design Blink Test: Simple, Easy Navigation

Writing on the Web

In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. Don’t confuse your readers by offering too many things to click on that distract from your business. Typical clients page : who do you work with? When it comes to look and feel, small things matter. Your picture.

Design 100
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Easy to Make Ebook and Blog Writing Mistakes

Writing on the Web

Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”. She specializes on the topic of small business tips and resources.

Rules 100
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Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

Successful small business professionals don’t have a lot of time on their hands, but they understand the importance of staying in contact with their prospects and clients. My shopping cart also works with my website and other blogs, where clients can download free white papers, resources and products. Have questions?

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Guest Blogging: How to Write a Compelling Email Offer

Writing on the Web

Too busy to keep up with posting on your business blog? A very smart tactic for small business professionals is to invite guest bloggers. It can cause more work if guest writers are not selected prudently. The email is very effective and can be copied by any small business professional as an outreach offer.

Blogger 100
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Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

Content marketing works because you take a reader through the steps of getting to know you, like you, and trust you. Here’s how it works: Your blog should have cornerstone content pieces to communicate your core values and passion and business mission. Small fee ($5, $7). Free download, simple registration.