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7 Ways a small business can use social media resources wisely

grow - Practical Marketing Solutions

I recently received this excellent question from one of my students: “Big global companies usually have a social media department but medium and small companies just add this job for some marketing or PR manager in addition to the current area of responsibility or hire some cheap intern — with negative results. Take a look at the information density in your vertical. 3) Plan.

Top Marketing Trends in 2016 and What They Mean for Your Small Business

Vertical Response

Of course, when it comes to business, forecasting is vital. As you’re preparing your 2016 marketing plan, here are some predictions for what the top trends will be in the New Year — and what these trends could mean for your small business. Social media has become the word of mouth by which small businesses can live or die. SEARCH. MOBILE. VIDEO.

Get Found on Small Business Saturday and Beyond

Vertical Response

American Express launched Small Business Saturday (SBS) in 2010 to recognize the positive impact that small businesses have on their communities. What better way to call attention to them than by reminding customers to “shop small” and “dine small” the Saturday after Thanksgiving? billion on Small Business Saturday.

Three Things to Think About Before You Develop a Vertical Marketing Strategy


I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Besides discussing the need to align strategically to the buyer, we did have a longer conversation where I cautioned against taking a vertical go-to- market approach. Let me explain further.

Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

The chart above shows our ratings for the micro business sector, defined as companies with under $5 million in revenue. These are very small companies, typically run personally by an owner. As of July 2012, marketing automation vendors reported more than 17,000 micro-business installations, just over 60% of the industry total. Our scoring reflects those priorities.

Make the Most Out of Social Coupons for Small Business Saturday

Vertical Response

This holiday season, we’re all about using social coupons to boost business during the hectic last months of 2016. We recently blogged about social coupons in general , and also about how to use coupons to your business’s advantage during the holidays. With Small Business Saturday fast approaching on November 26, we wanted to take a look at how social coupons can prompt your customers to think of you when they “shop small” and “dine small.” Email marketing in one way to take advantage of Small Business Saturday.

Top Marketing Trends in 2016 and What They Mean for Your Small Business

Vertical Response

Of course, when it comes to business, forecasting is vital. As you’re preparing your 2016 marketing plan, here are some predictions for what the top trends will be in the New Year — and what these trends could mean for your small business. Social media has become the word of mouth by which small businesses can live or die. SEARCH. MOBILE. VIDEO.

Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business

Vertical Response

As a small business owner, you wear multiple hats, and some of them probably fit better than others. It’s not uncommon for small business owners to feel uncomfortable in their role as chief marketer. The growth of online marketing has added complexity, nuance, and power to small business marketing. Three ways to market your business explained.

The 6 most popular email templates for small businesses

Vertical Response

Any small business can make an announcement: new hours, new locations, holiday greetings, or seasonal changes, to name a few. Announcement Tip: No announcement is too big or too small to celebrate with your customers. Businesses of all industries and specialties can put on noteworthy events. You know the feeling. Face it: you have writer’s block. Where to begin?

Must-watch TV shows of 2017 for small business owners

Vertical Response

Luckily, even if you’ve already watched every episode of Shark Tank and listened to all the TED Talks , there are still shows to stimulate and entertain the business-minded viewer. From HBO’s satirical Silicon Valley to our very own documentary web series Small Business Revolution , Inc. Happy Friday! Enter the “productive” TV show. Get Our Newsletter.

How To Get To Know The New SMB Buyer

Tony Zambito

While vertical segmentation is of significant help, what is paramount is knowledge of how these sub-markets and buyers within behave. 4 Ways the Power of Buyer Choice Will Transform Business Marketing ( © All Rights Reserved Peter Schofield. In the first article of this series, we visited two new realities. That is of how to get to know the new SMB buyer.

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The Pros & Cons of Twitter Advertising for Small Business


You may have heard that Twitter has rolled out advertising, but what you might not know is that it's being targeted to small businesses. While every SMB is unique, we've looked at companies across numerous verticals and business sizes and seen Twitter advertising be successful in some instances, and a downright struggle for others. Why Paid Ads on Twitter are Useful.

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Your Top Priority Is Growing The SMB Revenue Base – Now What?

Tony Zambito

With revenue growth opportunities shrinking among their large accounts, senior leaders in these organizations are turning a focused eye towards the highly sought after small and mid-size business segment. Challenging Dell and its’ low cost entry strategy for small to mid-size businesses. Another words, we are not getting significant real revenue growth from them.”.

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Holiday Marketing Without the Heavy Markup: 11 tips for seasonal marketing on a budget

Vertical Response

percent increase in holiday sales this year, but even the most successful small business owners can be anxious about how year-end receipts will shake out. If you’re one of those nervous business owners, the idea of holiday marketing may seem like so much added pressure. It doesn’t cost your business much besides a small time investment to keep them active and updated. Use them to advertise all the deals, promotions, or events happening at your business this holiday season. In other words, it’s a win-win situation for your business.

Skip Marketing 101 and Read This Instead

Vertical Response

As a small business owner, you understand how complicated running a business is. You know marketing is a critical component of your business success, and you need easy, fast tactics that will bring quick, impressive results. Instead of attending a seminar or reading a 500-page book, here are the top eight things you should know about marketing your small business: 1. Plus, events play on one of your core strengths as a small business — the face-to-face interactions that your customers just can’t get from a mega-business.

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Wabash, Indiana or Silverton, Oregon? Cast Your Vote and Send $500,000 to the Lucky Town

Vertical Response

A few weeks ago, we echoed the call to nominate your favorite small town to receive $500,000 worth of marketing services and business advice from our parent company, Deluxe Corporation in partnership with Shark Tank star, Robert Herjavec. The two finalists were announced today and we encourage all you small town lovers to watch the three-minute documentaries and cast your vote.

Nominate Your Favorite Small Town to Receive a Main Street Revival Worth $500,000

Vertical Response

What’s your favorite small town? In response to the shrinking economic growth and decline in quality of life in small towns, a renewed energy has been building around helping ‘Main Street’ flourish. Simultaneously, our country is enjoying a resurgence in the number of small businesses operating today. According to the U.S. sales, and 55% of all jobs.

Email Marketing and Mobile Apps: A Well-Suited Pair

Vertical Response

Nearly every consumer or business you serve uses email. Provide a good reason for them to join your list, make it easy to sign up, and you’re in business. Email + Mobile apps = Better Together As a busy small business owner or group organizer, should you take on both email marketing and mobile apps? Small Business Marketing Mobile Apps

Create Birthday Emails That Engage Your Subscribers

Vertical Response

The post Create Birthday Emails That Engage Your Subscribers appeared first on Vertical Response Blog. Email Marketing Small Business Marketing birthday birthdays email marketingIt’s a no-brainer — if your email subscribers don’t feel that the content you’re sending them is relevant, they aren’t going to engage with your messages. Getting started.

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9 Subject Lines to Celebrate Memorial Day

Vertical Response

Is your business doing email marketing campaigns or any promotions for Memorial Day? The post 9 Subject Lines to Celebrate Memorial Day appeared first on Vertical Response Blog. Email Marketing Small Business Marketing content email marketing holiday marketing holidays Memorial Day Small Business small business marketing subject linesMemorial Day is coming up May 30, and there’s no better way to grab your customers’ attention than with some clever, seasonal subject lines. Where there’s smoke, there’s… no fire?

9 Tips for Taking Top-Notch Smartphone Photos

Vertical Response

Do you take photos to use in your emails, or to post on your business’s blog, website, or social networks? The rule is to break down an image and visualize it in thirds, both with horizontal and vertical lines. If you’re using your camera to take product photos, it’s a pretty small investment to improve the quality of your shots. Don’t zoom.

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Name to fame: Strategizing your company title

Vertical Response

You really want a name that will get you, your staff and your customers excited and talking about the business,” notes South Carolina-based based startup consultant Peter Gasca in Entrepreneur. “(It’s) Check out how these 17 famous companies got their quirky names , courtesy of Steven Brenna and Skye Gould of Business Insider. Steven Brenna and Skye Gould | Business Insider.

Activate Your Fanbase With User-Generated Content

Vertical Response

UGC is simply content about your brand that is created by your business’s customers or fans, whether that content is photos, videos, product reviews, or testimonials. As amazing as your email content-crafting skills may be, consumers are more interested in what their peers say about your business. One of the best forms of advertisement is a satisfied customer. Subscribe. ©

The 411 on Mobile Apps

Vertical Response

We’ve talked about mobile-friendly websites before, and the importance of responsive design for your business. But what about small business mobile apps? Are they really necessary given the myriad of marketing options that exist for small business? It only takes a handful of statistics to show the staggering opportunities that exist for businesses who invest in mobile marketing. Indeed, there are many directions your business might go, all with their own unique potential benefits. This motivates them to interact with your business again.

Get Moving: How Mobile Marketing Can Help Your Restaurant

Vertical Response

How can mobile change your business? In today’s crowded marketplace, small factors can have a massive impact on your bottom line. So it comes as no surprise that, arguably, one of the most significant factors to success is having a strong mobile presence for your business. Where (business address and directions). Bonus if you can include your business’ mobile app and social media channels on your website, giving your restaurant multiple ways to stay top of mind with consumers and build a relationship and rapport. Take your mobile phone for example.

Darth Vader or Anakin? Is Your Marketing a Force for Good or Evil?

Vertical Response

Is your marketing in tune with the Force and focused on enriching the connections between your business and your customers? It’s vital to keep the soul of your business alive by not relying too much on technology to drive your marketing initiatives. © 2015, Vertical Response Blog. appeared first on Vertical Response Blog. Keyword overkill. Or maybe a lot?

All the Marketing Tools You Need This Season

Vertical Response

Fortunately, our Everything Holiday resource center has all the tips, tools, guides, giveaways, and festive freebies you need to make the remaining months of the year a smash success for your business. Tips on making the most out of Small Business Saturday. The post All the Marketing Tools You Need This Season appeared first on Vertical Response Blog. Email Marketing Holiday Small Business Marketing email marketing everything holiday seasonal marketingIn many cases, it doesn’t even wait that long! A holiday-themed subject line generator.

Brand relationships: Logo design + email marketing

Vertical Response

When you consider that 72 percent of consumers prefer to communicate with businesses via email, that means that nearly three-quarters of your customers would like to hear from you in their inbox. For the footer, the restaurant uses a stacked, or vertical, logo to fit with the other group logos. Email Marketing Small Business Marketing brand email logoEverything, in fact.

Beyond the buzzwords


An ecosystem perspective extends how to engage with customers; it places the customer in a broader context of interaction–of the various types of “blurring” that a combination of technology evolution, business model innovation, and behavioral expectations create. At the same time, we live in times where we observe a strong fusion among traditional verticals.

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies


” “The idea was to create sleep as an editorial vertical, much like fitness or shelter,” Jeff Koyen (editor-in-chief during Van Winkle’s launch) told Back Channel. “I Local Business Stories – American Express. Local Business Stories” is a series of long-form stories; each piece tells the story of a small business owner that has made an impact in their community.

Three Ways to Improve Personalized Marketing


Personalize content based on prospect information such as title, location, industry, vertical and countless other data points. ActiveDEMAND - an integrated marketing automation platform ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. It’s not due to ignorance about the benefits. You sell birdseed.

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Introducing VerticalResponse Social, a One-Stop Social Media Marketing Solution for Small Businesses

Vertical Response

For small businesses, social media can be a daunting, time-guzzling task to add to their never-ending “to do” list. With VerticalResponse, businesses can create, manage and measure all of their marketing efforts – now including social media marketing – from the same account and user interface, saving them time and money. Simply select and share.

The Pros Dish: Email & Website Design Tips

Vertical Response

Keep in mind that it’s easier for mobile users to scroll vertically than horizontally, so long layouts are better than wide ones. Wondering if your website or email design is up to snuff? We sat down with VerticalResponse design pros who dish their helpful tips. What are the three most important things to remember when designing an email? Remember: Keep it simple! button makes it easy.

Smart Marketing: Vertical marketing benefits

Smart Marketing

Smart Marketing Jay Lipes blog at the intersection of small business st. A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave. How about a Balanced Scorecard for the Government Bailout(s)?

Working Capital For Your Business

Vertical Response

It’s no secret that businesses need working capital to operate. But selecting the right type of small business funding can be daunting. In their recent blog post , our friends at Kabbage answer the important questions about small business funding options, including: What is a revolving line of credit? How is a revolving line of credit different from a small business credit card? How does a revolving line of credit compare with a business installment loan? Business Management Tools/Services funding kabbage revolving line of credit

A Guide to Advertising on Facebook

Vertical Response

When it comes to social media, small businesses lean heavily on Facebook. internet page views happen on Facebook ; and more than 40 million small businesses maintain active Facebook business pages to share photos, videos, and news about their products and services. Facebook doesn’t charge businesses to set up pages or post content, but because users see so many posts from friends and family, posts from businesses often get lost in the shuffle. The post A Guide to Advertising on Facebook appeared first on Vertical Response Blog.

Tips for Managing Your Business’s Cash Flow

Vertical Response

Even with the best preparation, most small businesses will encounter cash flow problems at one time or another. The post Tips for Managing Your Business’s Cash Flow appeared first on Vertical Response Blog. Business Management Resources business loan business management cash flow management tipsLate-paying clients, unforeseen expenses, slow sales, economic downturns, and other unexpected circumstances can all create cash flow disruptions. Training your customers to pay promptly. Offering payment incentives. Taking out a line of credit.