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Friday, September 4, 2009
In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy.
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Thursday, July 30, 2009
Small businesses willing to invest some effort should be pleased with the results. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. Hubspot has accepted this challenge.
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Thursday, June 18, 2009
As a small to mid size business, the ability to listen, monitor and engage customers is more important than ever. See what people are talking about relevant to your business. Spread the word: Tags: B2B General Info Great Business Social Media Small Business The current social landscape is evolving.
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Monday, December 7, 2009
In case you missed it (as I did), Anita Campbell a few months ago published 137 Twitter Tips: How Small Businesses Get the Most from Twitter , based on input from the readers of Small Business Trends. Rick L'Amie helpfully advises creating a strategy before jumping into Twitter. Staci J. Who do you want to reach?
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Wednesday, July 1, 2009
My friend Nathan Egan recently gave an interview to Business Week describing the imperatives for small business to engage in social media marketing. It's a valuable new extension of traditional business communication. 4) Social media is highly-customizable to fit your business needs. Jump aboard! Monitor activity.
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Monday, July 20, 2009
Today, let's do a very simple calculation to determine how much cash your social media strategy should be generating to justify its existence. Even a modest effort at a small company takes a lot of time, which must be funded through the sweat of your manufacturing and sales efforts. We'll assign that person a salary of $60,000.
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Friday, October 23, 2009
It’s particularly gratifying to watch so many small businesses and independent professionals putting content marketing to work. With minimal budgets and maximum creativity, they are executing content marketing strategies that deliver tangible results. 10 Lessons Small Businesses Can Learn from Smart Content Marketers.
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Wednesday, December 9, 2009
The latest research report from Business.com shows that small business owners are still trying to figure out Twitter … but those who do are seeing an advantage. The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used.
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Tuesday, August 18, 2009
Final installment of a three-part interview with Robin Frank, who manages social media strategies for The Gap Outlet, Banana Republic Factory Store, and other leading brands. Part One Part Two Many of {grow} readers work for small businesses. 4) Create an excellent communication strategy. But it should be. love lists.
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Thursday, July 29, 2010
The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. Keyword Selection – Pick keywords that are relevant to your business but also fairly easy to rank for.
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