318 Articles match "Small Business","Strategy"

The Latest from the B2B Marketing Community

Thursday, September 2, 2010
quot;) A critical component of that strategy is making sure your content is found in the search engines. Approximately 62% of business buyers now spend more time researching product and services online than they did prior to the recession. After all, it's where the research process often begins.
 
Tuesday, August 31, 2010
In the difficult business world of art, she now receives about 40 percent of her total sales through Facebook and has turned up in the pages of leading magazines such as Life , Us , and InStyle. As an entrepreneur, how do you specifically use the social web to fuel your business success? A lot of businesses simply don’t get that.
 
Tuesday, August 31, 2010
It’s understandable in the current economic climate that if your business relies on the public sector for a large chunk of its income, targeting the private sector looks highly attractive. For those brands that have built their business on this sector there is considerable concern. NO Andrew Colwell, marketing drector at B2 Group.
 

The Best from the B2B Marketing Community

In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy.
Small businesses willing to invest some effort should be pleased with the results. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. Hubspot has accepted this challenge.
As a small to mid size business, the ability to listen, monitor and engage customers is more important than ever.  See what people are talking about relevant to your business. Spread the word: Tags: B2B General Info Great Business Social Media Small Business The current social landscape is evolving. 
In case you missed it (as I did), Anita Campbell a few months ago published 137 Twitter Tips: How Small Businesses Get the Most from Twitter , based on input from the readers of Small Business Trends. Rick L'Amie helpfully advises creating a strategy before jumping into Twitter. Staci J. Who do you want to reach?
My friend Nathan Egan recently gave an interview to Business Week describing the imperatives for small business to engage in social media marketing. It's a valuable new extension of traditional business communication. 4) Social media is highly-customizable to fit your business needs. Jump aboard! Monitor activity.
Today, let's do a very simple calculation to determine how much cash your social media strategy should be generating to justify its existence. Even a modest effort at a small company takes a lot of time, which must be funded through the sweat of your manufacturing and sales efforts. We'll assign that person a salary of $60,000.
It’s particularly gratifying to watch so many small businesses and independent professionals putting content marketing to work. With minimal budgets and maximum creativity, they are executing content marketing strategies that deliver tangible results. 10 Lessons Small Businesses Can Learn from Smart Content Marketers.
The latest research report from Business.com shows that small business owners are still trying to figure out Twitter … but those who do are seeing an advantage. The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used.
Final installment of a three-part interview with Robin Frank, who manages social media strategies for The Gap Outlet, Banana Republic Factory Store, and other leading brands. Part One Part Two Many of {grow} readers work for small businesses. 4) Create an excellent communication strategy. But it should be. love lists.
The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. Keyword Selection – Pick keywords that are relevant to your business but also fairly easy to rank for.