Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Without passion and expertise, you will have a hard time sustaining your business blog over the long haul.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

APRIL 22, 2010

Thomas , PhD Assistant Professor of International Business, University of Akron and the Editor-in-Chief, Journal of Transportation Security. For decades, business and management gurus have preached that manufacturers should focus on core competencies and innovate to remain competitive in a global market.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 12, 2011

I talk to small and mid-sized manufacturers on a regular basis. They have become completely dependent on referrals and repeat business. Yet, many of these industrial companies are struggling to implement digital marketing because of lack of relevant content. This is not a new problem.

Paid Search Agency 60

Paid Search Agency Marketing Management Content Buying Cycle 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. What’s working for you?

Social Networks 60

Social Networks Lead Ranking Lead Scoring Web 2.0 60

Industrial Marketing Today

MAY 22, 2011

Forbes reports, 82% of executives have some kind of smartphone and nearly two-thirds indicated they’re comfortable making a business purchase on their mobile device. Don’t force your mobile audiences to scroll unnecessarily because of their small screens. As with any marketing strategy, start with your target audience.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Industrial Marketing Today

APRIL 21, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website. He is the Founder & President of Tiecas, Inc. – Get Engineers Can Sell white paper now.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Ranking 60

Industrial Marketing Today

JANUARY 10, 2011

This dependence on site traffic is even more pronounced among small and mid-sized manufacturers. May be this sort of disconnect is good for business for industrial marketing and lead generation consultants like me! You can download the full report, “ B2B Content Marketing 2010: Manufacturing Report” from here.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Industrial Marketing Today

MAY 26, 2011

Use QR codes to link printed content to your Website: Adding a QR (Quick Response) code on printed data sheets, catalogs, business cards, ads in trade publications and tradeshow materials can breathe new life into old content. It would make it much easier to listen to them on a smartphone instead of reading pages of text on a small screen.

Product 60

Product B2B Thought Leadership Cross-Selling Thought Leadership 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 13, 2010

There are many of them out there to suit every type of marketer, from small industrial companies to large enterprises. Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Achinta offers his industrial clients marketing for engineers by an engineer. Get Engineers Can Sell white paper now.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 3, 2010

What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Industrial giants have deep pockets to create marketing content on a daily basis.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. If so, you know the frustration.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 20, 2010

What are consequences of this creativity decline to the business world? Working in small teams, the fifth graders first engaged in what creativity theorist Donald Treffinger describes as fact-finding. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Here’s what it does.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JULY 23, 2010

According to Jill Whalen, CEO of High Rankings , “The solution is for all business owners to insist on SEO right from the start. While the cost of entry for a small business is going to be higher, investment will pay off many times over later on.” He is the Founder & President of Tiecas, Inc. –

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 17, 2011

Scenario #1: Founders of most small to mid-sized manufacturing and fabrication shops are hands-on people who have built their businesses from the ground up. Over the years, they’ve relied heavily on their personal contacts, business networks, sales reps and traditional outbound marketing to generate new leads and sales.

Paid Search Agency 60

Paid Search Agency Content Marketing Companies Marketing Budget 60

Industrial Marketing Today

JUNE 4, 2011

A study of over 1,400 small and mid-sized businesses found that marketers with blogs generated 67% more leads. It would attract very specific readers, albeit a small number, who very closely match the profile of your ideal prospect/customer. Source: HubSpot). Marketing does not end with filling the top of the funnel.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Ranking 60

Industrial Marketing Today

JULY 1, 2010

after they surveyed more than 1,200 purchasing decision makers in small, medium, and large companies throughout the United States and Western Europe who are responsible for buying high-tech products and services. If your sales team can just get these two basics right, it can boost its share of a customer’s business by an average of 8% to 15%.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Industrial Marketing Today

JUNE 14, 2012

Inbound marketing is a frequent topic of discussion in my daily conversations with Owners, CEOs and Business Development professionals from manufacturing and industrial companies. Irrespective of the size of the company, they all have one thing in common – they want to boost sales as quickly as possible.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Planning Companies 60

Industrial Marketing Today

OCTOBER 26, 2009

The copy and design of your landing page should put the focus on grabbing the visitor’s attention, fulfilling their self-interest, heighten their desire to do business with you and motivate them to take action now. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60