B2B Marketing Traction

AUGUST 28, 2015

I love how McDonald’s replied to the ads: “…every day, let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war,” Read more about the campaign in this AdAge article. Photo by Razor512 on Flickr.

Planning 100

Planning Transparency Paid Search Agency Marketing Proposals 100

B2B Marketing Traction

APRIL 12, 2013

In a recent survey of 600 small and medium-sized B2B websites by Optify , 10% fewer companies used paid search such as Google Adwords (Google controls 67% of paid search, see Why Paid Search for B2B Companies is Dead (or Dying) ). New Incite provides marketing strategic planning and implementation for businesses that want to grow faster.

Tactics 100

Tactics Paid Search Agency SEO PPC 100

B2B Marketing Traction

JANUARY 8, 2013

An increasing trend in the workplace is outsourcing talent for non-core business functions, and CMOs and other marketing executives are part of the trend. More and more businesses are finding that it’s increasingly difficult to hire talented marketing professionals on a full-time basis.

Work Management 100

Work Management Planning CMO Marketing Management 100

B2B Marketing Traction

NOVEMBER 19, 2014

For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition. We’ve worked with many businesses to provide marketing strategies and execution that result in growth. Contact New Incite today.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

JULY 20, 2012

Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? I came out of the software industry to found my marketing consulting business, New Incite, fifteen years ago. In most cases, I recommend open source.

Marketing Websites 100

Marketing Websites Work Management Marketing Management B2B 100

B2B Marketing Traction

OCTOBER 30, 2015

But, you say, “ I’m a small business, and I don’t do sales transactions on my site. ” All businesses could be hurt by malware inserted into their website, but in particular, this was a business for which reputation was critical! Many templates and plugins are free, which can be very cost-effective.

Template 100

Template Marketing Websites Design Google 100

B2B Marketing Traction

MAY 22, 2012

For example, if you sell to small business owners , they may like eBooks they can download and read on their iPads. Develop your B2B buyer personas. What information or content would be valuable to them? How do they like to consume that content? What can you offer up?

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100

B2B Marketing Traction

APRIL 14, 2014

They say that small businesses won’t be able to use the Showcase pages. They don’t like the fact that their recommendations will no longer display. Others are bemoaning the fact that Showcase pages benefit large companies or organizations with multiple divisions and product lines.

Linkedin 100

Linkedin Service Product Sample 100

B2B Marketing Traction

AUGUST 4, 2011

I work with business owners of small to mid-size companies. How realistic is it that the business can spend the time and money to implement the marketing correctly? Take business blogs, for example. Can the marketing activity get done in a reasonable amount of time, so that the business can realize results?

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

JULY 9, 2014

The evidence exists. More and more audiences (especially younger generations like the Millennials) want it.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

JANUARY 31, 2013

I’m just saying I’d rather scan some text than endure a long video to get the small bit of information I need than be a captive viewer for several minutes. In our busy information world, people have less time to read or even watch a 3 minute video. That’s what I’m talking about. Readers, what do you think?

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

DECEMBER 20, 2013

Businesses that have experienced high-growth can get myopic and full of themselves. Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems. Blackberry, which just reported a $4.4

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

AUGUST 25, 2010

Michael Stelzner published results of an April 2010 survey of over 1300 small business owners about social media marketing. The stats referenced on Bullas’ blog are from an Ernst Agency video – including one that says 81% of B2B marketers have social media accounts compared to 67% of B2C marketers !

Social Media 100

Social Media Media Business Stats 100

B2B Marketing Traction

NOVEMBER 7, 2011

Are you a small to mid-size business that needs marketing help, but you don’t have the budget to hire a full-time, senior-level marketing executive? ” without the research or data about your customers and your business to back that up, you might want to think twice. Experience in your industry plus others.

CMO 100

CMO Paid Search Agency Effectiveness Cross-Selling 100

B2B Marketing Traction

NOVEMBER 11, 2011

It completely bypassed the traditional way of doing business by opening regional low-cost routes. This type of marketing warfare consists of many small attacks in different locations while keeping mobile or agile so you don’t get attacked. This is what Southwest did to the airline industry. Guerrilla Warfare.

Guerilla Marketing 100

Guerilla Marketing Planning B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 17, 2015

A website update in WordPress might be “easy” if you are the business owner, graphic designer, marketing expert, content writer and web developer who knows SEO as well. Note: studies are showing the business want this function in-house. Discovering these problems on a website after you paid for the update is painful.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

NOVEMBER 18, 2009

Small businesses that need marketing assistance but don’t need a full-time CMO. Companies with the following situations hire New Incite as their CMO for Hire: Startups that need a Chief Marketing Officer (CMO) but don’t have the budget to hire a full-time professional. Companies that need an interim CMO.

Planning 100

Planning Marketing Plans CMO Marketing Management 100

B2B Marketing Traction

FEBRUARY 25, 2010

Dave Logan, Co-Founder/Senior Partner of Culture Sync, Professor at the Marshall School of Business at USC, and C0-Author of the book Tribal Leadership , presented the opening keynote at the Association for Strategic Planning annual conference in Pasadena, California. Identify an outcome that the business wants.

Planning 100

Planning Marketing & Strategy Cable Conference 100

B2B Marketing Traction

NOVEMBER 12, 2010

It’s easy to defend your business practices. This is a very small part of the entire customer experience, but it caused friction and could be easily resolved by providing a picture of the building in customer registration materials. It’s hard to open up and say, “Hey, what are we doing wrong?”

Service 100

Service Analysis Class Education 100

B2B Marketing Traction

JULY 23, 2014

These are small changes that make a big difference for editors when you submit new content and to readers when the content is posted. To those of you who have weathered decades in business and are writing content for the web, congratulations! Older people have a hard time reading red.

Social Media 100

Social Media Paper Internet Marketing Display 100

B2B Marketing Traction

NOVEMBER 23, 2011

The cost of marketing has come down, providing more of an opportunity for small businesses to prevail over larger ones and reducing barriers for start-ups. Marketing content has been democratized, and transparency is prized over the subliminal or sneaky (see my previous post, Transparency is the Best Policy for B2B Marketers ).

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100

B2B Marketing Traction

JULY 20, 2016

Fast forward to a few years ago when I was asked to teach a marketing ethics course at UCLA Extension ( one of the largest and most comprehensive continuing education programs that offers certificate programs for businesses, including a Marketing Certificate). Avoid B2B Marketers Who Encourage Plagiarism and Copying Content.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100