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Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Here are a few areas to look at in order to optimize your small business’ potential for growth in 2016.

The Beginner's Guide to Small Business Marketing Online

Hubspot

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. For local businesses, it's equally as important to have essential and updated information readily available for potential clients.

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent. This infographic outlines some of the tactics and observations that help small businesses advertise.

Case study: Small business content marketing success

grow - Practical Marketing Solutions

After six years in business, Pet Sitters Ireland is Ireland’s largest Pet Sitting and Dog Walking company, with thousands of visits competed every month to hundreds of pet owners across Ireland. When we started the business, we thought traditional marketing methods would bring in customers. We put out flyers, hung up posters, ran some newspaper ads, and gave out business cards.

Small Business Marketing Strategies for 2016

Client Bridge

Everyone wants to stay on the cutting edge, but how can you, as a small business? We’re here to show to you 2016 is actually set-up very well for small businesses to join, and even innovate the current marketing best practices, and make a huge impact on your business' bottom line. small business marketing

Note to the Nearly Half of US Small Businesses Still Not Mobile Optimized: Get Crackin'

Synecore

An inveterate slacker who tends to view any sort of change with a wary eye, I understand how difficult it can be to embrace new technologies, especially as a small business with limited resources. small businesses still have not. Believe me, I get it. But we’re halfway through 2016 and the world has clearly gone mobile, yet almost half of U.S. Web Development and Desig

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. b2b marketing automation systems marketing automation new marketing automation technology small business marketing small business software continuously updated) as well as static.

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

You need a simple solution that meets the following criteria: Sends scheduled posts , so you can set updates to go out during the day (and night), while you run your business. One of the best features of Hootsuite is that you can integrate your Google+ business page. In short, Hootsuite is the hands-down winner for most networks integrated and most options for busy business owners.

How does a small business move into social media marketing?

grow - Practical Marketing Solutions

I recently received this excellent question from one of my students: Big global companies usually have a social media department but medium and small companies usually add this job for some marketing or PR manager in addition to his area of responsibility or hire some cheap employee or intern — with negative results. How do you make this transition? Where are they spending their time?

10 Ways Small Businesses Should Be Using Video (with Examples!)

Vidyard

In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. It’s content that shows who you are as a business. This is a particularly relevant one for small businesses, even more so than larger corporations.

Three reasons social media marketing favors small businesses

grow - Practical Marketing Solutions

For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. We keep hearing about the great opportunity for small businesses to “take part in the conversation” but is that really true? Coca-Cola.

The Perfect List of Marketing Technology for Small Businesses [Infographic]

Vidyard

You’re busy doing this, that, and the other thing. We know efficiency is key for your small business and we’ve got you covered. The post The Perfect List of Marketing Technology for Small Businesses [Infographic] appeared first on Vidyard. And the truth is, you know there’s probably marketing technology out there that could make your job (and life!) Go for it!

Marketing Automation for Small Businesses

Salesfusion

The post Marketing Automation for Small Businesses appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Nurture Marketing Website Tracking

Finally, Small Business Social Media is Evolving

grow - Practical Marketing Solutions

These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” ” I’ve noticed in the last year or so that there has been a dramatic shift in many small businesses’ approach. Personally, I appreciate it when a business I’ve visited takes time to find out a little about me. That would be me.

Beginner's Guide to Choosing an Internet Marketing Vendor for Small Business

Client Bridge

Digital Marketing small business marketing

17 Reasons Why Small Business Need (More) Video

Vidyard

Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. As a small business striving for that brand recognition and so dependent on loyal customers that keep coming back for more, this is crucial. And it’s getting harder and harder to show up there as a business. Okay, maybe you still do this, I won’t judge).

6 Lessons Small Businesses Can Learn from March Madness

B2B Marketing Insider

But even if you’re not that into sports, there are some key business lessons you can learn from the March Madness tournament. The post 6 Lessons Small Businesses Can Learn from March Madness appeared first on Marketing Insider Group. March Madness is one of the most exciting times of the year for sports fans, and it’s right around the corner. Let’s take a look at them: 1.

Is Video the Future of Small Business Marketing?

Contently

With almost 100 million views combined on Facebook and YouTube , “This Unicorn Changed the Way I Poop” helped put Squatty Potty—which makes a toilet stool to help you take care of business—on the map. It also boosted the company’s sales by over 600 percent , proving how much small businesses can profit from video marketing. ROI Small business video

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Customers are the heart and soul of any business. Many small companies fail to achieve desired sales goals despite having adequate resources. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). However, many businesses follow the herd.

How to Prep Your Small Business for Marketing Software

Salesfusion

The post How to Prep Your Small Business for Marketing Software appeared first on Salesfusion. Best Practices Customer Interaction Email Marketing Website Tracking

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. In other words, although GreenRope describes itself as “CRM and marketing automation,” it actually extends beyond those functions to manage activities throughout the business. You get the idea.

7 Ways a small business can use social media resources wisely

grow - Practical Marketing Solutions

I recently received this excellent question from one of my students: “Big global companies usually have a social media department but medium and small companies just add this job for some marketing or PR manager in addition to the current area of responsibility or hire some cheap intern — with negative results. Here is a resource from Microsoft Office Small Business Academy that can help.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

He sends a small, yet powerful, email message along with his blogs to the clients. As a result, his business flourishes. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. Case studies make up for excellent promotional material, for any small business. Here is a small excerpt from Stinky Inc. Ned J.

Big Ideas to Make the Most of Small Business Saturday

Vertical Response

Small Business Saturday, a day set aside to celebrate and shop at small businesses was created four years ago by American Express to rally people to shop local during the busy holiday season. Small Business Saturday is always held on the Saturday after Thanksgiving – this year it’s on November 29th. Have a “Shop Small” Soiree.

5 Proven Digital Marketing Strategies for Small Businesses in 2016

Synecore

As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Yes, a virtual panoply of amazingly intricate and beautifully complex multi-million dollar integrated digital marketing strategies that, unfortunately, the overwhelming majority of businesses don’t have the wherewithal or resources (human and budgetary) to implement. Small Business Rules. of US businesses are classified as small businesses (fewer than 500 employees). Let me explain.

Small Business Field Guide to SoLoMo [INFOGRAPHIC]

Synecore

Today’s sophisticated consumers are using mobile devices more than ever and they're using them to access social media and business web/ecommerce sites. People are constantly on their smartphones and tablets looking for things to do or to buy. In order to attract and keep this audience, your brand needs an integrated approach to SoLoMo. Follow @jaceyleigh Follow @SyneCoreTech

Field 90

Productivity Secrets for Savvy Small Business Owners

Vertical Response

As a small business owner, there are an unlimited number of tasks you could be doing at all times. The post Productivity Secrets for Savvy Small Business Owners appeared first on VR Marketing Blog. Business Management Small Business Marketing Tools/Services Business Owner email productivity productivity secrets Productivity tips Small Business Owners Task Work Smarter

Top Marketing Trends in 2016 and What They Mean for Your Small Business

Vertical Response

Of course, when it comes to business, forecasting is vital. As you’re preparing your 2016 marketing plan, here are some predictions for what the top trends will be in the New Year — and what these trends could mean for your small business. Social media has become the word of mouth by which small businesses can live or die. SEARCH. MOBILE. VIDEO.

Overcoming the Challenges of Big Data for the Small Business Marketer

B2B Marketing Insider

The post Overcoming the Challenges of Big Data for the Small Business Marketer appeared first on Marketing Insider Group. There are a lot of articles saying the best way to plan your marketing strategies is to utilize big data. And these articles all have a point. There […]. Marketing Strategy

5 Small Businesses Excelling on Social

Vertical Response

When it comes to social media, it often seems that large businesses get all the buzz, with high-profile marketing campaigns and monumental budgets. The Epicurean Connection , a VerticalResponse customer and small wine and cheese shop in Sonoma, California, is owned by Sheana Davis. Know of any other small businesses who are excelling on social? Epicurean Connection.

Small Business Owners: Time to up Your Digital Game [Infographic]

Vertical Response

In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. Small business owners have a digital footprint, but not a very active one! The Top 20 Places Your Business Needs to Be Listed Online. A Small Business Guide to Google AdWords. The conclusion?

Small Businesses: Is Your Website a Novelty or a Utility?

Synecore

A recent post in eMarketer featured the results of two studies that inspired me to finally write about a topic which has been bothering me for a while now: at a time when consumers are making the shift to digital at an alarming rate, too many small businesses are operating websites that serve as an unnecessary novelty rather than an indispensable utility. This is not surprising to me.

The Best Free Tools for a Small Business

Vertical Response

There are tons of fantastic free business tools out there that help a small business manage, market, and socialize their company. Some have been around for a while, others are on the newer side, but they all help small businesses be more productive. Running a business means having tons of things to do and never enough time to do them. The name says it all.

The Six Best Accounting and Finance Tools for Small Business

Webbiquity

The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies. New vendors emerged to challenge those market incumbents with simpler, easier-to-use products better designed for small business needs, though they still required management overhead. 1 ) Xero.

10 Steps to Achieving Work-Life Balance: Small Business Edition

Vertical Response

When you run your own business, having a personal life tends to placed on the back burner, and not just when you’re first starting out. Cultivating a balance between running your business and living your life is essential to the health of your company. By setting small, achievable goals (like finishing two important items instead of seven or eight), you’ll get more done by doing less.

How Small Businesses Benefit from Marketing Automation

B2B Lead Blog

Yet, small businesses can also benefit from marketing automation. It has the potential to fuel small business growth and provide companies with the competitive edge they need to thrive in their region and rise above neighboring companies. Marketing automation is often touted as a tool to aid large enterprises in managing their marketing campaign. Here […].

Twitter Vine in Small Business Marketing

Biznology

With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. So how can small business owners make the most of this trending social media app? Not sure how to translate this app into small business speak? Show the human side of your small business with a very brief look at your star employees.