2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know
B2B Marketing Traction
APRIL 13, 2015
You will have to do a lot of hard work to get people at the top of the funnel ( see my post about Funnel Marketing here ) to an in-person event that you host. Is Skype and “in-person event”? Build your pipeline and offer in-person events mid- or bottom-of-the-funnel. For some it’s the next best thing to being there.
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