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Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Why Sephora’s hosting of a ‘beauty Wikipedia’ creates a sense of customer trust and connection with its brand. Advocate Appeal: There are three distinct psychological factors that motivate customer community members to contribute. A new product launch for which Verizon created 100 super customer advocates through early engagement.

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Google+ for Business doesn’t have a lot of pluses

Biznology

Image via Wikipedia. Some people have found this the most interesting feature–they are Skype-like multi-user video chats that are great for impromptu Web meetings. Perhaps you saw the announcement of Google+ for Business–it made big news for a day, but there isn’t that much to say about it.

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“How I Work”: Julian Lina, Head of Demand Generation and Sales Development at Fond @JulianLina #HowIWork

Heinz Marketing

Slack, Google Hangouts, Skype for Business, etc.). Notes, Slack, Spotify, Uber, YouTube, and Wikipedia immediately come to mind. My objective is to respond to all addressable emails within a timely manner, but in a way that yields minimal distractions. What apps/software/tools can’t you live without? What’s your workspace like?

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2013: The Year of Internet Marketing Basics

Biznology

Photo credit: Wikipedia. Or even better, use the technology at hand (like a Google Hangout or video Skype) to better connect with someone and make your relationship more real. This will be the only 2013 prediction or whatever you want to call it kind of post. Take them to the next level with a phone call.

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5 Ways to Get the Most From Google+ Communities

Biznology

Photo credit: Wikipedia. Maybe the most easily understood of all the Google+ features, Hangouts have a great deal in common with other video conferencing technologies, like GoToMeeting, and Skype, but the difference is that these features can be integrated with other technologies. Use Hangouts. image credit: Ronnie Bincer.

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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

SAPPHIRE06. sharepoint. slideshare. SocialCalc. socialnetworking. socialsoftware. Socialtext. socialtextb. SynchroEdit. technorati. Television. webservices. wikinomics. May 2008.

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“How I Work”: Julian Lina, Head of Demand Generation and Sales at Fond @JulianLina #HowIWork

Heinz Marketing

Slack, Google Hangouts, Skype for Business, etc.). Notes, Slack, Spotify, Uber, YouTube, and Wikipedia immediately come to mind. My objective is to respond to all addressable emails within a timely manner, but in a way that yields minimal distractions. What apps/software/tools can’t you live without? What’s your workspace like?