Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]
Crimson Marketing
JULY 9, 2014
Why Sephora’s hosting of a ‘beauty Wikipedia’ creates a sense of customer trust and connection with its brand. Advocate Appeal: There are three distinct psychological factors that motivate customer community members to contribute. A new product launch for which Verizon created 100 super customer advocates through early engagement.
100 
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