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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

The Boston Globe , Boston Police Department , MIT , and Cambridge Police Department did particularly excellent jobs of disseminating information to the public on Twitter. A recent Wired article, “ The Nielsen Family is Dead ,” delves into the impressive Twitter numbers of some of today’s hit television shows.

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How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

63% of smartphone owners say they will be viewing the World Cup on their televisions , according to eMarketer. Television will remain important to soccer viewers because the large field means that a larger screen is helpful to see what’s going on. ” If you could do a Skype call with any living person, who would it be?

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Social Media Authenticity Lessons From Nicki Minaj

Convince & Convert

million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. Matt See on Twitter: @MatthewSee. HSN : Facebook , Twitter , Instagram , Pinterest , YouTube , Like2Buy. If you could do a Skype call with any living person, who would it be? It’s All About Her. With 1,600 brands, 1.2

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How Customer Service can Devastate Your Social Media Plans

Convince & Convert

Holy Social Arby’s aired a 13-hour long commercial a few weeks ago in an effort to shatter the record for the longest television commercial. During the 13-hour live broadcast , Arby’s gave away $20k in prizes and engaged with watchers on Twitter. ” If you could do a Skype call with any living person, who would it be?

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Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

Kelly Clarkson , Mariah Carey , and Michael Buble created Christmas playlists over the holiday, then shared those playlists on Twitter and asked for feedback. ” In the past, we had families and friends gathering around the television for a sports event or for a favorite television show. Holy Social!

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

The first step they took was to give each local office its own social presence with a Facebook page and a Twitter account. Back when he was working in PR at Intuit, he joined Facebook and Twitter for his own personal use, and before he knew it, Intuit was saying, “From a brand perspective, we should start using this to communicate.”

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You Do Not Own Your Audience

Convince & Convert

To win a copy, just find an audience acquisition method in the wild – some way that businesses are capturing emails, Facebook likes, Twitter followers, etc. They can turn off their televisions, unfollow you on Twitter and RSS feeds, unlike you on Facebook, unsubscribe from your email lists. in the offline world.

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