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Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Why Sephora’s hosting of a ‘beauty Wikipedia’ creates a sense of customer trust and connection with its brand. Lithium software helps build trusted relationships with customers. A new product launch for which Verizon created 100 super customer advocates through early engagement. Katy Keim is the CMO of Lithium Technologies.

CMO 100
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“How I Work”: Julian Lina, Head of Demand Generation and Sales Development at Fond @JulianLina #HowIWork

Heinz Marketing

Julian is responsible for all lead acquisition, market development, and sales pipeline delivery efforts for the enterprise software provider. Slack, Google Hangouts, Skype for Business, etc.). What apps/software/tools can’t you live without? Notes, Slack, Spotify, Uber, YouTube, and Wikipedia immediately come to mind.

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The Top 10 Most Hated Technology Buzzwords for 2019… And What They Really Mean

TrustRadius Marketing

One of the most unpleasant aspects of choosing software for your business can be translating vendor marketing messaging. Software marketers have a knack for using fluffy language to describe their products… Language that can make it really difficult to even understand what the product does! Buzzword #1: Cloud. Cloud-based.

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The Top 10 Most Hated Technology Buzzwords for 2019… And What They Really Mean

TrustRadius Marketing

One of the most unpleasant aspects of choosing software for your business can be translating vendor marketing messaging. Software marketers have a knack for using fluffy language to describe their products… Language that can make it really difficult to even understand what the product does! Buzzword #1: Cloud. Cloud-based.

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“How I Work”: Julian Lina, Head of Demand Generation and Sales at Fond @JulianLina #HowIWork

Heinz Marketing

Julian is responsible for all lead acquisition, market development, and sales pipeline delivery efforts for the enterprise software provider. Slack, Google Hangouts, Skype for Business, etc.). What apps/software/tools can’t you live without? Notes, Slack, Spotify, Uber, YouTube, and Wikipedia immediately come to mind.

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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Abstract: The past five years have held tremendous innovation in enterprise software, an industry not known for its innovation relative to other areas of the technology sector. jr on CPAL is a Free Software License. UPDATE: Video of the keynote. My presentation at the Enterprise 2.0 Conference. View | Upload your own. Enterprise 2.0

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. More advanced instant messaging software clients also allow enhanced modes of communication, such as live voice or video calling. An example of this is the Twitter API.