Convince & Convert

MAY 9, 2014

Tweetable Moments Social media has become so important that it’s integrated into everything we do. socialrobinson Tweet This Cutting Down to Expand It’s no mistake that Nick’s title has changed from Social Media Channel Manager to Digital Strategist. Holy Social! See you next week!

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Skype Marketing & Strategy Multi-Channel Communities 130

Convince & Convert

NOVEMBER 10, 2015

Scrupulously Social and Slangy SEO. With a decade of experience in writing blogs and using social to draw in consumers, Ricky Cadden has a wealth of experience in SEO and social refinement to share with Jay and Adam. From Facebook to Twitter to blogs, he has high-performing social with measurable results.

Skype 142

Skype SEO Advertising Mediums Twitter 142

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. They know there is a significant audience on social networks, but which one is right for your business?

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Social Media Social Marketing B2B Marketing Media 162

Convince & Convert

JANUARY 26, 2016

Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Gen Blue Social Squad.

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Training Video Marketing Skype Effectiveness 113

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. How does social influence work ?

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Social Media Media Viral Marketing Skype 161

Convince & Convert

JANUARY 23, 2015

on the Social Pros Podcast. Focus on the WIIFTR (What’s In It For The Reader) when posting content on LinkedIn (as anywhere in social media). What’s your one tip for becoming a social pro? Keep your personality in your interaction, whether it be on LinkedIn, Twitter, Facebook, Pinterest, Instagram, whatever.

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Convince & Convert

DECEMBER 5, 2014

Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. “I’m the social hub for the messages that all the units need to get out,” he says. Social Media Number of the Week: 11. Kevin Spacey.

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Social Media Google Media Skype 153

Convince & Convert

FEBRUARY 16, 2016

As it tends to do in social media, the landscape, it is a-changin’ The rise of influencer marketing has forced many organizations to rethink their approach to social. ’ What we’ve seen with social is that that audience is totally fractured. Heidi Sullivan on Twitter: @hksully. Audience ≠ Influence.

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Social Media Skype Media Organic Leads 95

Convince & Convert

JUNE 6, 2014

via Groupon Instagram Globally, about 100 Groupon employees have a hand in social, but only a dozen of them are dedicated to social full-time. Paul’s team uses Sprinklr to manage their social content across platforms and across countries. The Big Two: Paul Matson What’s your one tip for becoming a social pro?

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Convince & Convert

MARCH 9, 2015

As you can imagine, the biggest challenge for Dean and the marketing team is communicating in social media as a go-between brand. “I started trying things and I started to realize that there were very distinct communities on different social platforms.” Where do you find them? ” after the end of the Super Bowl.

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Convince & Convert

MAY 10, 2016

It’s accepted as fact that your reach and impact on social is directly related to the numbers of views, likes, fans, followers, retweets, and plays your posts receive. On the surface, their millions of followers would give you the impression of a robust social plan that works. Martin Jones on Twitter: @martinjonesaz.

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Convince & Convert

JANUARY 16, 2015

Laurie Meacham oversees a team of about 90 crew members at JetBlue, including several who are fluent in Spanish, 25 dedicated to social, and the rest dedicated to email and other forms of customer communication. With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels.

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Service Skype Social Media Forecasting 134

Convince & Convert

FEBRUARY 2, 2016

But how does one stay engaged with such a large and diverse array of participants across all social networks? Does it involve masterminding a complicated series of social personas and accounts, each with its own unique calendar catering to the interests of each and every brand that they represent? Matt See on Twitter: @MatthewSee.

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Convince & Convert

AUGUST 11, 2015

Social Media for HR. Translation: Chris uses social media to recruit new employees and connect with current employees at Chili’s restaurants all over the U.S. Chris always thought he would be in marketing, but didn’t know he would end up on the “people side” of social media marketing.

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Convince & Convert

JUNE 27, 2014

Dana and her team use social to make these launches as successful as they can possibly be. One of their challenges that social can help overcome comes from expanding to new regions. And of course, there is no shortage of natural food tips, recipes, and photos on Sprouts’ social feeds. via FIFA.com Nick loves this idea.

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Social Marketing Work Management Marketing Management Emarketing 146

Convince & Convert

MARCH 15, 2016

With a global portfolio of eleven brands that encompasses 638 properties in 52 countries, the role of social and customer engagement can be both tricky and overwhelming for Hyatt. How a new brand’s social leads to appropriate expectations for your varied customer base. Dan Moriarty on Twitter: @iamdanmoriarty.

Social Media 82

Social Media Skype Brand Identity Branding 82

Convince & Convert

MAY 23, 2014

cmmitchell4 Tweet This Opportunities to Engage Like many of today’s social pros, Chad came to social media from a background in journalism. Chad has seen communication evolve from handwritten letters, through mass fax and phone calls, to email, and now social media. He also got his career started in politics in Washington.

Social Media 140

Social Media Paid Search Agency Companies Media 140

Convince & Convert

MAY 16, 2014

pegfitzpatrick Tweet This Visual Take-Over Social suits Peg well because it is an all-day writing type of job. ” Peg works with Guy Kawasaki both at Canva and at 12 Most , and they’re also currently co-writing a book entitled The Art of Social Media. Social Number of the Week: 9.5% Holy Social! Marie Forleo.

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Social Media Media Skype Storytelling 150

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011. Serious disconnect there.).

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Enterprise Management Twitter Marketing Management Salesforce.com 100

Sprout Social

MARCH 13, 2019

However, that’s no excuse to sleep on social listening. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

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Ad Building B2B Business Skype 103

Convince & Convert

APRIL 6, 2015

Tweetable Moments If you are afraid to fail, then don’t start on social. Karlijn1903 Tweet This Social Service on Social Media Karlijn Vogel-Meijer joins the Social Pros Podcast this week, live from Social Media Marketing World in San Diego. They understand the value of phone and email, but not social.

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Social Media Class Media Skype 135

Convince & Convert

MAY 3, 2016

Strategy + Content = Successful Social. These are the pressing questions on the minds of marketers as they navigate the ever-evolving world of social media in the quest for more relevant content that can cut through the noise. Why paid social means creating a path towards an outcome post-click. Chris Moody on Twitter: @cnmoody.

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Social Media Social Marketing Skype Content Marketing 92

Convince & Convert

FEBRUARY 9, 2016

Social Speed Dating. Social media can seem like a never-ending round of speed dating. With stores spread across five states, Kandi has helped make Publix Super Markets an eligible find for super market social fans. She has helped grow their social presence to a whopping 2.5 Kandi Steiner on Twitter: @KandiSteiner.

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Social Media Media Skype Twitter 100

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator.

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Social Media Activities Media Skype 141

Biznology

JULY 2, 2013

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they on social media? Are they actually on Twitter — or maybe just monitoring Twitter? Are you a social media forager? Are you a social media marketing trapper?

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Social Media Social Marketing Skype Media 80

Convince & Convert

JUNE 13, 2014

” Customer service is evolving with the integration of social media. But in order for that to happen, the customer service representatives need to be empowered to solve problems – both in social media, and in real life. The Big Two: Peter Shankman What’s your one tip for becoming a social pro? Richard Branson.

Social Media 140

Social Media Media Plans Service Planning 140

Anything Goes Marketing

JANUARY 18, 2009

Your company may have just started down the path of using Twitter as another communication channel. (If The question that you may be grappling with is this: How should Twitter be used for customer service? David Meerman Scott write an excellent post on how the US Air Force decides to respond to any social media comments.

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Twitter PR Service Skype 100

Convince & Convert

SEPTEMBER 29, 2015

Blab is a revolutionary tool in the never-ending quest for the ultimate social engagement platform. How Blab is keeping pace with the rapid shifting social mediascape. Social customer care’s role in a successful startup environment. Brittany’s Twitter: @brittanymetz. In This Episode. ” —@brittanymetz.

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Social Media Skype Startups Media 134

Convince & Convert

DECEMBER 5, 2014

Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. “I’m the social hub for the messages that all the units need to get out,” he says. Social Media Number of the Week: 11. Kevin Spacey.

Social Media 113

Social Media Google Media Skype 113

Convince & Convert

MAY 17, 2016

Not only does she have a TED talk that has been viewed more than one million times, but she is also a member of the board of The Big Boulder Initiative which is an industry organization dedicated to promoting the successful and ethical use of social data. Susan Etlinger on Twitter: @setlinger. According to Susan, that time is now.

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Skype Ethics Analysis Facebook 89

Convince & Convert

NOVEMBER 14, 2014

So for Matt Gentile and his team at Century 21 , what is the goal of social media? As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. Recently, Matt has been talking to franchisees a lot about making use of social media advertising.

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Social Media Media Skype Mobile Advertising 127

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. Holy Social! James Royer, Tampa Bay Lightning @jamesroyer.

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Brand Identity Branding Social Media Skype 127

Convince & Convert

SEPTEMBER 1, 2015

Richard Margetic has served as the Director of Global Social Business at both Intuit and Dell over the past several years. He has since struck out on his own as a global social media strategy consultant with a brand new company, 4C Social. How social media has changed branding. The agencies might have the social insights.

Skype 136

Skype Correlation Paid Search Agency Social Media 136

Convince & Convert

MARCH 8, 2016

Get Yourself a Social Checkup. Running a successful social campaign in a tightly regulated environment such as healthcare can be a daunting task for any marketing professional. How a solid training program leads to a successful and embedded social network. Why being professionally responsible means being active on social.

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Social Media Media Skype Training 73

Convince & Convert

JULY 6, 2015

Tweetable Moments By putting content & social marketing together, you get the most important thing—great storytelling. Passing the Social Pros Baton. Rohrs is departing from our long-time Social Pros patron Salesforce Marketing Cloud. ” When it comes to social media, it applies in several ways. Mr. Jeffrey K.

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PR Paid Search Agency Advertising Agencies Skype 137

Convince & Convert

MAY 24, 2016

Data Driven Social Success. But how do you even begin to create a social strategy when your products run such a wide spectrum and are sold to a truly global audience? Why success for a global, multi-faceted company means connecting dots across B2B, B2C, and consolidation of social. Amy Lamparske on Twitter: @amylamparske.

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Skype Multi-Channel Paid Search Agency Touchpoints 86

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. Charlie Kautz has the best job in social media.

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Social Media Media Best Practices Skype 121